marketing essay and objective waec 2021

WAEC Marketing Questions and Answers 2022/2023 [OBJ & Theory] Expo

February 23, 2022

Here is a fresh WAEC Marketing questions and answers 2021 for WAEC candidates that are looking for WAEC marketing questions 2021 and 2021 WAEC marketing answers for free.

The WAEC 2021 Questions and answers on this page cover both paper 1 and paper 2. That means you will get both WAEC Marketing theory and Marketing OBJ answers on this page.

As a matter of fact, this package is totally free and sure of helping you to score B or above in this exam.

Exam Pattern and Paper Formats.

Marketing Objective Paper 1 has 50 Objective questions. OBJ questions are the questions that require you to pick either A, B, C, and so on, while paper 2 is the theory.

Theory questions are also known as Essay questions. All Marketing Theory Questions are in paper 2 and they require detailed written answers.

Secrets to Pass WAEC with “A” in 9 Subject

Marketing OBJ Answers 2021 to Paper 1 Questions (Objectives)

I have provided a detailed WAEC Marketing samples OBJ answers 2021 to paper 1 question (Objectives) just to help you prepare better for the actual exam.

Use these WAEC Marketing questions 2021 below for practice and do well to check out their correct answers that follow:

1. The wholesale price of a product is determined by ____?

An advertiser
A middleman
The manufacturer

The correct answer is D. The manufacturer

2. What are the two methods of advertising?

Direct and Indirect advertisement
Radio and TV advertisement
Informative and persuasive advertisement
Target and frequency advertisement
Demand and hoarding advertisement.

The correct answer is A. Direct and Indirect advertisement

3. Who is a shareholder? A shareholder is someone that;

Shares the company’s products to the public
is an employee of a company.
buys a company’s share
helps the company to build a relationship with customers.
Shares information on the company’s income

The correct answer is C. buys a company’s share.

4. CEO stands for _____?

Chief Execute Officer
Customers Experience Officer
Communal Economy Operations
Chief Executive Officer
Commercial Expert Officers

The correct answer is D. Chief Executive Officer

5. Which of this is not required of a good marketer ___?

Persuasiveness

The correct answer is B. Arrogance. Download WAEC 2021 Timetable

6. A business owned and run by one person is known as _____?

One man business
Retailer business
Mini-business
Sole-proprietorship business
Start-up business

The correct answer is D. Sole-proprietorship business

7. VAT mean ______?

Value-Added Technology
Virtual Accounting Transcript
Value Added Tax
Virtual Advertising Technology

The correct answer is C. Value Added Tax

8. One of the following is the duty of a warehouse ____?

Breaking down the prices of goods
Storing of goods/products
Advertising products.
Setting prices for goods.
Packaging of newly-produced goods.

The correct answer is B. Storing of goods/products

9. Which of the following is the duty of NAFDAC___?

Supplying food and drugs
Ensuring the consumption quality/standard of food and drugs
Assigning locations for food and drug sellers.
Production of the best qualities of food and drugs
Control the price of food and drugs

The correct answer is B. Ensuring the consumption quality/standard of food and drugs

10. Factors influencing buying decisions include the following, except _______?

Advertising
Service facilities available
Product equality
Branding and the quality of the product.

The correct answer is D. Product equality

We may upload free and correct 2021 WAEC marketing questions and answers here… I will advise you to keep refreshing this page from time to time to see it yourself.

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WAEC Marketing Theory Questions & Answers for Paper 2 (Essay).

Same as shown in the OBJ section, here are also Solved WAEC Marketing theory questions 2021 & answers samples for Paper 2 (essay) for you to prepare with before the actual exam.

Please, use this WAEC 2021 Marketing theory questions and answers below for practice purposes only.

There are samples and possible WAEC Marketing questions and answers that may likely appear in this exam.

1. a. Who is a marketer?

Answer: A marketer is a person that engages, advertises, and enlightens buyers on certain products.

2. a. What is the market? A market is a place where goods and services are exchange

b. List and explain the three types of markets that you know.

Consumer market:
Industrial market:
Producer market:

Consumer market: This consists of buyers who buy goods for their use and consumption and not for making profits.

Industrial market: Industrial market consists of a group of individuals, groups, or organizations that purchase a specific kind of product for direct use in producing other products or for day-to-day operations.

Producer market: It consists of individuals or businesses that buy products/goods for the purpose of making a profit.

3. State 5 Reason for the use of sales promotion

To encourage slow-selling lines
Introduce new products
Offset price competition
Boost sales in a particular geographical location
Encourage more frequent use of a product.

4. List 3 means by which a company’s product can be transported.

5. Mention 5 roles of advertisement.

Introduction of new products
Persuading customers to buy
Educate people on the use of the important uses of products
Create brand loyalty
Creation of demand.

WAEC Past Questions and Answers for Marketing 2021

1. Which of these advertising methods combines both sound & sight?

2. What is the Central Bank recommendation to commercial banks in accordance with their lending policy called?

advisory notes
consolidation
moral suasion

3. Which of these best describe Waybill?

document driving details of goods sent by public vehicle, train, and air
document driving details of goods sent by train ad ship
Documents driving details of goods sent by ship alone
Detailed document driving of goods sent by air alone

4. What is the name given to any good or service that meets consumer satisfaction In marketing?

5. The two-division of trade are_____?

home & foreign trade
wholesale & retail trade
exports & imports
visible & invisible trade

6. Which of these is not correct about a sole proprietorship?

a sole proprietorship has a separate legal entity
There is an unlimited liability in a sole proprietorship
Chances of expansion in a sole proprietorship are very slim
It can be converted into a company anytime.

7. Which of these cannot be influenced by consumer behavior?

Distribution.

Extra Materials; Download

WAEC Syllabus for all Subjects PDF
Questions and answers for all subjects.
Marketing syllabus for WAEC 2021

Correct WAEC 2021 Expo for Marketing Exam

I am sure you have benefitted from our sample WAEC 2021 Marketing theory & OBJ questions and answers above.

Now, we also know that you may likely want to receive correct WAEC 2021 expo runs for Marketing before the exam and you are curious to know the best WAEC 2021 expo runs website to get correct WAEC Marketing answers 2021 before the exam.

This is what I will advise you; do not hope on WAEC expo runs website because if you do, they will help you to fail this exam

What then should you do…? Studentmajor is always striving to help its students, but not in a negative way. So we advise you to stick to our WAEC practice materials and prepare them before the exam.

To help WAEC candidates better, we may upload free and correct 2021 WAEC marketing questions and answers here… I will advise you to keep refreshing this page from time to time to see it yourself.

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WAEC Marketing Questions 2021 Objective and Theory Latest Update

– WAEC Marketing Questions –

WAEC Marketing Questions Expo is out now on our website. In this article, y ou will also understand how WAEC Marketing questions are set and many more examination details. All you need to do is to stay focus and follow this guide.

The West African Examinations Council (WAEC) is an examination board that conducts the West African Senior School Certificate Examination, for University and Jamb entry exam ination in West African countries.

In a year, over three million candidates registered for the exams coordinated by WAEC.

EXAMINATION SCHEME:

There will be two papers, Papers 1 and 2, both of which will make up a composite paper to be taken at one sitting.

PAPER 1: This will comprise forty multiple-choice objective questions, which will cover the entire syllabus. We expect candidates to answer all the questions in 50 minutes for 40 marks.

PAPER 2: This will be a 2-hour paper comprising six essay questions, out of which candidates will be expected to answer any four for 80 marks.

Sample Questions

Waec marketing essay past questions and answers:.

(1a) what is the pricing?

Pricing can be defined as the amount/anything that is being used to facilitate change

(1b) Explain the Marketing concept.

The marketing concept is premised on the identification and determination of the needs and wants of the prospective clients or customers, therefore the business firm must adapt to the 4ps of the marketing mix ie price, product, place, and promotion to ensure efficiency and effectiveness of the meeting and satisfying the needs and wants of the customers

Now Practice

1(a) State five importance of middlemen in marketing. (b)Explain five factors that can determine the type of channels of distribution to be used by a company.

2(a) What is a warehouse? (b) Describe any three types of warehousing. (c) State six functions of a warehouse

3(a) Explain: (i) consular invoice (ii) waybill

(b) Explain seven factors that will influence the place Tochukwu will locate his grocery business.

4(a) Explain five stages in marketing planning (b) State five uses of feedback in marketing research.

(Pick any five)

(i)Marketing planning provides direction for all organization marketing effort

(ii)Marketing planning help organization to raise finance for capital expenditure.

(iii)Marketing planning prevents time wasting on ineffectual marketing activities.

(iv)It save money by helping to ensure that the marketing budget is spent effectively

(v)It helps to identify. prerequisites to planned activities.

(vi)It helps to generate more clients by communicating effectively.

The organization formed by Mrs Janet with other dry fish sellers is World Trade Organization (WTO)

(i)overseeing trade agreement

(ii)Reducing trade barriers

(iii)Reducing worldwide tariffs

(iv)Mediating dispute

More Practice

(i)Derived Demand.

(ii)Organizational buying is based on derived demand.

(iii)Geographical Concentration.

(iv)Few Buyers And Large-Volume.

(i)Industrial Goods Marketing; The industrial market consists largely of companies transacting business in hard goods such as machinery, materials, chemicals, vehicles and office furniture and supplies. The buyers are often manufacturers; We know the sellers as suppliers.

(ii)Professional Services; Marketing Another subset of B2B is professional services, which comprises of providing consulting or delivery of business needs such as marketing, information technology, human resources, benefits planning, management consulting and payroll.

(iii)Government Supplier; Contracts Working with governments provides a variety of opportunities and challenges. A contract with a municipal, state or federal agency means having a solid client that will honour its obligations and pay you on time.

DISCLAIMER! These are not real WAEC Fishery questions but likely repeated questions over the years to help candidate understand the nature of their examinations. Ensure to note every question provided on this page.

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WAEC Marketing 2021 Answers & Questions

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Marketing 2 (Essay) 9:30am.–11:30am.

Marketing 1 (Objective) 11:30am.–12:20pm.

MARKETING OBJ: 1-10: ABBDBBBCDD 11-20: ABDDCDCABC 21-30: CCAABBBADB 31-40: ACDABBBCAD

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(6a) (Pick any Four) (i)Derived Demand. (ii)High concentration of production (iii)Direct channel of distribution (iv)Few Buyers And Large Volume. (v)Professional buying

(6b) (i)Industrial market: It involves set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others.

(ii)Reseller market:A market consisting of wholesalers and retailers who buy products for resale purposes.Resellers buy finished goods and resell them to the next level in a given distribution channel.

(iii)Government market: A government market is a market where the main buyers are federal, state, and local governmental organizations. They purchase goods or services from private businesses.

(1a) (Choose Any Five) (i)Rent Rates & Taxes. (ii)Workforce Availability, Labor Skills & Costs. (iii)Roads, Highways & Traffic Flow. (iv)Proximity to Airport, Railway Stations & Ports. (v)Markets & Local – Environment Factors. (vi)Building Availability & Utility Costs.

(1b) (i)Receiving: operations that involve the assignment of trucks to docks, the scheduling and execution of unloading activities. (ii)Storing: material’s movement from unloading area to its designated place in inventory. (iii)Order Picking: the process of obtaining the right amount of the right products for a set of customer orders. (iv)Shipping: execution of packing and truck’s loading after picking, involving also the assignment of trucks to docks (v)Delivery: the transit time for transportation from the warehouse to the customer.

(2a) (i) By chatting with unknown people (ii)By sending and receiving pornography (iii)By using bad language for e marketing (iv)By pretending to be someone else (v)By changing the internet address (vi)By changing the voice mode while chatting

(2b) (i) It will help to reduces the code of advertisement to Ajax LTD (ii)It will helps the company to track the rate of return on their investment (iii)It will helps to research on many customers at the same time (iv)It will enables Ajax LTD to personalize messages effectively (v)It will helps the company to know the number of their customers effectively.(5a) (Pick any four) (i)Marketing planning provides direction for all organization marketing effort (ii)Marketing planning help organization to raise finance for capital expenditure. (iii)Marketing planning prevents time wasting on ineffectual marketing activities. (iv)It save money by helping to ensure that the marketing budget is spent effectively (v)It helps to identify. prerequisites to planned activities. (vi)It helps to generate more clients by communicating effectively.

(5bii) (i)overseeing trade agreement (ii)Reducing trade barriers (iii)Reducing worldwide tariffs (iv)Mediating dispute

Answers Loading……

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WAEC Marketing Questions and Answers 2021. Objective and Essay answers (Expo), for the West Africa examination council (May/June 2022. WAEC Marketing Objective and Essay Answers. This post will provide you with repeated questions as well as the answers to your WAEC Marketing Marketing exam. This post will help you understand the WAEC Marketing objectives and answers.

Table of Contents

WAEC 2022 MARKETING ESSAY AND OBJ

https://naijalanded.com.ng °°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°° click here to join our whatsapp for all 2022 exam answers for free.

Tuesday, 17th May, 2022 Marketing 2 (Essay) 09:30am – 11:30am

Marketing 1 (Objective) 11:30am – 12:20pm

°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°° MARKETING OBJ: 2022

MARKETING-OBJ 1ABDBCDBDCB 11ABBDCCBCBD 21DBBDBCACCB 31BBAAACDBAA COMPLETED!!!

°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°° Marketing-ESSAY Answers loading….. (1) (1ai)

Entrepreneurship refers to the concept of developing and managing a business venture in order to gain profit by taking several risks in the corporate world.

(i)Retained Earnings Businesses aim to maximize profits by selling a product or rendering service for a price higher than what it costs them to produce the goods. It is the most primitive source of funding for any company.

(ii) Debt Capital Companies obtain debt financing privately through bank loans. They can also source new funds by issuing debt to the public.

(iii)Equity Capital Companies can raise funds from the public in exchange for a proportionate ownership stake in the company in the form of shares issued to investors who become shareholders after purchasing the shares.

(iv)Personal investment

When starting a business, your first investor should be yourself either with your own cash or with collateral on your assets. This proves to investors and bankers that you have a long-term commitment to your project and that you are ready to take risks.

(i)Availability of raw materials

(ii)Nearness to market

(iii)Availability of basic infrastructure

(iv)Economic policy

(v)Demographics

(vi)Psychographics °°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services.

(i)Promotion.

(ii)Selling.

(iii)Product/service

(iv)management.

(v)Marketing information management.

(vi)Pricing.

(i)The Production Concept; The production concept is focused on operations and is based on the assumption that customers will be more attracted to products that are readily available and can be purchased for less than competing products of the same kind.

(ii)The Product Concept; The product concept is the opposite of the production concept in that it assumes that availability and price don’t have a role in customer buying habits and that people generally prefer quality, innovation, and performance over low cost.

(iii)The Selling Concept

Marketing on the selling concept entails a focus on getting the consumer to the actual transaction without regard for the customer’s needs or the product quality a costly tactic.

(iv)The Marketing Concept; The marketing concept is based on increasing a company’s ability to compete and achieve maximum profits by marketing the ways in which it offers better value to customers than its competitors. °°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°° (3) Loading… °°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°

need is a consumer ‘s desire for a product ‘s or service ‘s specific benefit, whether that be functional or emotional.

want is the desire for products or services that are not necessary, but which consumers wish for.

exchange is a marketplace where securities, commodities, derivatives and other financial instruments are traded.

demand is the total quantity demanded across all consumers in a market for a given good.

transaction is a completed agreement between a buyer and a seller to exchange goods, services, or financial assets in return for money.

Coming soon!!! °°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°° (5)

Pick any four) (i)Marketing planning provides direction for all organization marketing effort (ii)Marketing planning help organization to raise finance for capital expenditure. (iii)Marketing planning prevents time wasting on ineffectual marketing activities. (iv)It save money by helping to ensure that the marketing budget is spent effectively (v)It helps to identify. prerequisites to planned activities. (vi)It helps to generate more clients by communicating effectively.

(5bii) (i)overseeing trade agreement (ii)Reducing trade barriers (iii)Reducing worldwide tariffs (iv)Mediating dispute

(Pick any Four)

(i)Derived Demand.

(ii)High concentration of production

(iii)Direct channel of distribution

(iv)Few Buyers And Large Volume.

(v)Professional buying

(i)Industrial market: It involves set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others.

(iii)Government market: A government market is a market where the main buyers are federal, state, and local governmental organizations. They purchase goods or services from private businesses.

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MARKETING OBJ: 1-10: ABBDBBBCDD 11-20: ABDDCDCABC 21-30: CCAABBBADB 31-40: ACDABBBCAD

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(6a) (Pick any Four) (i)Derived Demand. (ii)High concentration of production (iii)Direct channel of distribution (iv)Few Buyers And Large Volume. (v)Professional buying

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2022 WAEC Marketing Questions & Answers

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WAEC Marketing Questions and Answers 2023/2024 (Theory and Objectives)

WAEC Marketing Questions and Answers. I will be showing you WAEC Marketing objective and theory repeated questions for free. You will also understand how WAEC Marketing questions are set and many more examination details.

The West African Examination Council is an examination body that set questions yearly from areas students should, after their studies in senior secondary school, be able to write and pass without stress.

Table of Contents

WAEC 2023/2024 Marketing Answers to Questions (Expo)

WAEC Marketing Questions and Answers 2023/2024 to OBJ/ESSAY will be posted here today 22nd June during the examination

WAEC Marketing Answers 2023 Loading…

WAEC Marketing Answers:

Obj answers

1-10: AACBAAADAC 11-20: DACBABDBAC 21-30: BCADCBAABB 31-40: ACDCDDDCBB

(1a) (PICK ANY FIVE) (i) They purchase goods in large quantities from manufacturers and store them in warehouses. (ii) Wholesalers provide warehousing facilities to store goods and maintain inventory and ensure the availability of products to meet the demands of retailers (iii) Wholesalers often assemble a variety of products from different manufacturers and create assortments that cater to the needs of retailers. (iv) Wholesalers break down bulk quantities into smaller units suitable for retailers. (v) Wholesalers take responsibility for transporting goods from manufacturers to retailers by organizing and coordinating the logistics involved in delivering products efficiently and timely. (vi) They extend credit to retailers, allowing them to purchase goods on credit and pay later, which helps retailers manage their cash flow. (vii) They provide valuable market insights to manufacturers, helping them make informed decisions (viii) Wholesalers engage in promotional activities to create awareness and stimulate demand for products.

(1b) (PICK ANY FIVE) (i) The nature of the product, such as its perishability, fragility, or complexity, can influence the choice of distribution channel (ii) Size of the market, geographical spread, and target customers’ preferences play a role in selecting the distribution channel (iii) The cost of distribution is a critical factor because the producers need to evaluate the expenses associated with each distribution channel option, including transportation, storage, handling, and commissions (iv) The size and weight of product influences the choice a distribution channel (v) Legal and Regulatory Factors is essential in choosing a distribution channel. (vi) Customer reach and service can affect choice of distribution channel because it must align with the target customers’ preferences and provide adequate reach and service (vii) The capital available to the manufacturer will determiner the type of channel to adopt. (viii) The level of control desired by the manufacturer will affect the choice of channel to be used .(2a) (i)Need Identification: Mr. Oke recognized the need to purchase a television set for his family. This step involves identifying the requirements, preferences, and specifications of the product to meet his family’s entertainment needs.

(ii) Research and Evaluation: After identifying the need, Mr. Oke conducted thorough research on different television models, brands, features, and prices. He gathered information from various sources

(iii)Decision Making: Once Mr. Oke had gathered sufficient information, he analyzed the available options and compared them against his requirements and budget.

(iv)Purchase and Post-Purchase Evaluation: After finalizing his decision, Mr. Oke proceeded with the actual purchase of the chosen television set. He identified the most reliable retailer and made payment.

2a) (i)Need Identification: Mr. Oke recognized the need to purchase a television set for his family. This step involves identifying the requirements, preferences, and specifications of the product to meet his family’s entertainment needs.

(2b) (PICK ANY FIVE)

(i)Organizational goals and objectives: The committee’s buying behavior is influenced by the goals and objectives of the organization.

(ii)Budget and financial considerations: The financial resources available to the committee can greatly influence their buying behavior.

(iii)Organizational policies and procedures: Committees often have to adhere to specific organizational policies and procedures when making purchasing decisions.

(iv)Stakeholder input and influence: Committees are composed of multiple individuals representing various departments or functions within the organization

(v)Product specifications and quality: The specifications and quality of the product or service being considered will impact the committee’s buying behavior.

(vi)Vendor reputation and relationships: The reputation and relationships with potential vendors can influence the committee’s buying behavior.

(vii)Market trends and external factors: Committees also consider market trends, industry developments, and external factors that could impact their buying decision.

(3a) (i) South Africa offers a potentially lucrative market with a sizable population and a growing economy.

(ii)JK Ltd may possess a competitive advantage in its industry or product offering, which it believes can be successfully leveraged in the South Africa market.

(iii)Expanding into a new market like South Africa allows JK Ltd to diversify its business operations, reducing dependence on a single market (Nigeria).

(iv) JK Ltd may have strategic objectives, such as global expansion, increased market presence, or access to resources, which align with entering the South Africa market.

(3b) (i)Exporting: JK Ltd can choose to export its products from Nigeria to South Africa. It is relatively low-cost and allows the company to test the market before making larger investments.

(ii)Licensing or Franchising: JK Ltd could enter the South Africa market by licensing its products, technologies, or brand to local partners or franchising its business model.

(iii)Joint Venture: JK Ltd can form a joint venture with a South African company, creating a new entity that combines the resources, expertise, and market knowledge of both partners.

(iv)Direct Investment: JK Ltd could opt for direct investment by establishing a wholly-owned subsidiary or acquiring an existing company in South Africa.

(4a) PRODUCT: (PICK ANY TWO) (i) Product Design (ii) Product Variety (iii) Product Development (iv) Product Life Cycle (v) Product Differentiation

PRICE: (PICK ANY TWO) (i) Pricing Strategy (ii) Price Adjustment (iii) Price Elasticity (iv) Price Positioning (v) Price Skimming

PROMOTION: (PICK ANY TWO) (i) Advertising (ii) Personal Selling (iii) Sales Promotion (iv) Public Relations (v) Publicity

PLACE (Distribution): (PICK ANY TWO) (i) Distribution Channels (ii) Channel Intensity (iii) Logistics and Transportation (iv) Channel Conflict (v) Physical Distribution

(4b) (PICK ANY FOUR) (i) Economic Factors: Economic factors include elements such as inflation, interest rates, economic growth, etc. During periods of economic recession, consumers tend to reduce their spending, which can affect the demand for products and services.

(ii) Technological Factors: Technological factors refer to advancements and innovations in technology that can influence the marketing environment.

(iii) Social Factors: Social factors encompass societal trends, cultural norms and consumer attitudes and behaviors. These factors shape consumer preferences and influence their buying decisions.

(iv) Legal and Regulatory Factors: Legal and regulatory factors involves laws, regulations, and government policies that impact the marketing environment.

(v) Competitive Factors: Competitive factors include the actions and strategies of competing firms within the industry.

(vi) Environmental Factors: Environmental factors pertain to the physical and ecological conditions that can impact marketing activities. Increasingly, consumers are becoming more environmentally conscious, leading to a growing demand for sustainable and eco-friendly products.(5a) (PICK ANY FIVE) (i) Jo-Bo should ensure a different variety of products are available in his retail outlet to cater to different customer preferences and needs. (ii) Jo-Bo should focus on providing high-quality products that meet or exceed customers expectations. (iii) Jo-Bo should offer competitive prices for his products compared to other retailers in the area. (iv) Jo- Bo should Provide excellent customer service for customer retention. (v) Implementing a loyalty program or offering incentives such as discounts or reward points, for repeat customers. (vi) Jo-Bo should ensure his retail outlet is visually appealing and well-organized. (vii) Jo-Bo should engage in effective marketing strategies to create awareness and attract new customers. (viii) Jo-Bo should actively seek feedback from customers to understand their needs and preferences better.

(5b) (PICK ANY FIVE) (i) By starting his own retail outlet, Jo-Bo can become financially independent. (ii) Running a business allows Jo-Bo to gain valuable entrepreneurial experience. (iii) By establishing his retail outlet, Jo-Bo contributes to job creation in his neighborhood. (iv) As the owner of his business, Jo-Bo has the freedom to set his own working hours and make decisions independently. (v) He will be able to learn continously and experience personal growth. (vi) Establishing a retail outlet in his neighborhood can earn Jo-Bo recognition and respect from the community. (vii) If Jo-Bo’s retail outlet proves successful, he can consider expanding his business. (viii) Building a successful business can potentially lead to long-term wealth creation for Jo-Bo.

———————————————-

Note: The answers below are for 2022

OBJ Answers:

01-10 ABBDBBBCDD

11-20 ABDDCDCCBA

21-30 ACDABBBCAD

31-40 ACDABBBCBA

————1ai) Entrepreneurship is the act of coordinating the factors of production in a manner that makes a business venture profitable. (1aii) (i) Personal savings. (ii) Loan and overdraft (iii) Trade credit (iv) Loan from cooperatives society EXPLANATIONS: (i) Personal savings: This is the funds put together by the entrepreneur. (ii) Loan and overdraft: This is the funds from commercial banks. (iii) Trade credit: This is the arrangement to receive goods and make payment in future date. (iv) Loan from cooperatives society: This is the funds contributed via cooperative societies (1b) (PICK ANY SIX) (i) Availability of customers. (ii) Nearness to targeted customers. (iii) Availability of road network. (iv) The size of population. (v) Availability and nearness to manufacturing plant. (vi) Nearness to wholesaler and retailers. (vii) Availabilty of raw materials (viii) Availability of basic infrastructure (ix) Economic policy

Marketing can be defined as the process of communicating the value of a product or services to customers. It is also a process by which companies create customer interest in products or services.

(2aii) (Pick Any Six)

(i)Risk bearing (ii)financing (iii)storage/warehousing (iv)Buying/selling/Exchange (v)Grading and standardizing (vi) Marketing information Research (vii) Transportation

(2b) (i)Production concept: The production concept is the idea that a firm should focus on in relation to those products that it could product most efficiently. This concept focusses more on solving the problems l of production and little concern for the public satisfaction.

(ii) Product concept: This concept assumes that customers will favour those products that offer the most quality for the price and therefore it is important for companies to produce quality products. It explains that customers are primarily interested in product quality.

(iii)The selling concept: Production of goods does not mean assure sales most times. The sales concept paid little attention to whether if the product was actually needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction

(iv) Marketing concept: Marketing concept focusses on increasing a company’s ability to compete and achieve maximum profits by marketing the ways in which it offer better value to customers than its competitors. This concept lay emphasis on marketing management with the twin goals of customer orientation and profitable sales volumes.

(4ai) Need: These are basic human requirements. They are the basic forces that motivate a person to think about and do something/take action.

(4aii) Wants: These are things which you wish to have but they are not above your need. wants also refers to a wish or desire to own goods and services that give satisfaction

(4aiii) Exchange:This means the act of obtaining a needed/wanted object by offering something in return. It is a value of creating process.

(4aiv) Demand: This is the want for a specific product backed by an ability to pay. It’s also consumer’s desire to purchase goods and services and willingness to pay a price for a specific good

(4av) Transaction: Transaction us an exchange between two things of value on agreed conditions and time and place of agreement.

(Pick any four)

(i)Marketing planning provides direction for all organization marketing effort

(ii)Marketing planning help organization to raise finance for capital expenditure

(iii)Marketing planning prevents time wasting on ineffectual marketing activities.

(iv)It save money by helping to ensure that the marketing budget is spent effectively

(v)It helps to identify. prerequisites to planned activities.

(vi)It helps to generate more clients by communicating effectively.

(i)overseeing trade agreement

(ii)Reducing trade barriers

(iii)Reducing worldwide tariffs

(iv)Mediating dispute

(Pick any Four)

(i)Derived Demand.

(ii)High concentration of production

(iii)Direct channel of distribution

(iv) Few Buyers And Large Volume.

(i)Industrial market: It involves set of all

individuals and organizations that acqu

goods and services that enter into the

production of other products or service

that are sold, rented, or supplied to oth

(ii)Reseller market:A market consisting wholesalers and retailers who buy products for resale purposes.Resellers buy finished goods and resell them to next level in a given distribution chann

(iii)Government market: A government market is a market where the main buy are federal, state, and local governmen organizations. They purchase goods or services from private businesses.

(ii) Reseller market:A market consisting of wholesalers and retailers who buy products for resale purposes.Resellers buy finished goods and resell them to next level in a given distribution chart

Areas of Concentration on WAEC Marketing

Introduction to Marketing

(a) Meaning;

(b) Explanation of basic terms in marketing: needs, wants, demands,

product, exchange, transactions, and markets,

(d) Functions of marketing.

Marketing Concepts

(b) Various marketing concepts (production, product, selling, marketing and societal marketing).

Marketing Mix and Marketing Environment

(b) Elements;

(c)i Explain Marketing Environment

(c)ii Factors affecting marketing environment:

– political;

– cultural;

– religious;

– economic;

– technological;

(b) Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral products-oil and non oil;

(d) Product Design*

(b) Classification:

– Consumer;

– Organization (industrial, reseller and government)

Consumer and Organizational Behaviour

(b) Influencing factors;

Marketing Planning and Research

(a)i Meaning, process and importance;

ii Elements of marketing planning;

iii Information required for marketing planning

(b) Reasons for marketing planning and research.

(b) i Strategies (haggling, cost-plus, demand and

competition);

ii Application of strategies*

Advertising

(a) Definition;

(b) Functions;

(d) Production of sample adverts*

Sales Promotion

(a) Meaning and Functions;

(b) Forms – price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandising incentives.

Merchandising

(b) Elements (packaging, branding and labeling)

(d) Functions.

Distribution

(b) Channels of distribution (definition and types)

(d) Functions of channel members.

Transportation

(a) Meaning, mode, choice and importance

(b) Documents used in transportation;

Warehousing

(a) Meaning, types and functions.

(b) Activities in the warehouse

Market Unions and Facilitators

(a) Market Unions (Meaning and types)

(b) Roles of Market Unions in local markets;

International Marketing

(a) Meaning, importance/reasons and methods of engaging in international marketing,

ICT in Marketing

(a) E-Marketing (electronic marketing) – meaning, ,importance, uses,ethics and abuses.

Entrepreneurship in Marketing

(a) Meaning of entrepreneurship and entrepreneur;

(b) Sources of funds;

(d) Management of market outlets – purchase and supply of goods and services;

(e) Selling and bargaining skills

Follow strictly the instruction on the Marketing exam paper

Many candidates overlook the instructions given in the exams hall. They think the instructions are not important. this is not good, adhere to the instructions and you will come out the best in your WAEC marketing exams.

How to Pass WAEC Marketing Examination

1. have a positive mindset:.

It is obvious that until your mindset is positive, your life will not be positive. As you prepare for WAEC, you must develop a positive mindset towards your fate.

Don’t say, “WAEC is very hard I don’t know whether I will pass” and don’t believe anyone that says you cannot pass WAEC 2023 on your own.

Have the mentality, “If others passed WAEC 2023 in the past, then I will be like them. Refuse to be identified with failure or those that failed in the past.

Even if this year’s WAEC Exam is not your first time, it doesn’t mean that you cannot pass WAEC 2023 marketing this time around.

Sit for marketing 2023/2024 with a refined mindset. Nothing will make you fail WAEC 2022. Until your mindset is positive, your life will not be positive.

2. Avoid Bad Companies

If you are really serious about passing WAEC 2023 Marketing, try and avoid bad companies. They will discourage and engage you in activities that will not enhance your success. Remember that their mindset may not correspond to yours.

3. Set Good Targets and Plans:

If you have made up your mind to pass WAEC Marketing 2023, the next thing you should do is set targets. Write down the type of grades you want in WAEC 2023. If you want all As, zero Fs, and Zero Es then you should start planning it now.

Make sure you create a timetable and master plan to achieve your set goals. Remember, it takes nothing to dream but it takes everything to focus on your dream.

4. Get WAEC Marketing Recommended Textbooks 2023:

One of your plans should be getting the WAEC 2023 marketing recommended textbooks. Normally, the West African Examination Council recommends books for the examination.

But apart from WAEC 2023 literature in English where certain novels are compulsory, you are free to use any good textbook to prepare for WAEC 2023 marketing exam.

Some topics are more difficult to understand. If you have any topic you are finding difficult to understand, then get another textbook that will make things simple for you.

5. Get WAEC Marketing Past Question:

This is a very good plan. Since WAEC 2023 and WAEC 2023 are of the same standard, you could use the same past questions to study for both.

If you are confused about how to get WAECpast questions. They are sold in good bookshops around. It is possible that the school where you registered could offer to give you some current past questions that will help you in WAEC 2023.

6. Start Preparing for WAEC Marketing 2023 :

Stop wasting your time. Now that you have gotten textbooks and past questions, the next thing is to begin your reading. Early reading and practice are good for you; you will pass well on WAEC 2023.

7. Avoid Skipping Examples and Exercises:

It is very unfortunate that Secondary school students are fond of skipping exercises and even examples while studying textbooks.

They loved notebooks so much that they could ask, “can I read my Marketing, Mathematics , etc notebooks and pass WAEC 2023?”

Don’t be scared of attempting exercises; they are there to help you. Face it and overcome it!

8. Test Yourself on WAEC Marketing Questions and Answers

This is a good practice. Once in awhile, answer full one year Marketing past questions on your own without checking the answers. Then mark to see your score. This will help you in many aspects.

9. Do Constant Practice:

Don’t get discouraged when certain topics are annoying, keep on practicing until you master everything. Never give up and never say never. Keep on keeping on….

10. Create Time for Recreation

Create time for yourself where you play and ease off stress. Do not overwork yourself; it can make you waste time unnecessarily. Once you work more than necessary, you are not gaining anything.

If you have any questions about WAEC 2023 Marketing Questions and Answers, kindly let us know in the comment box.

Last Updated on June 22, 2023 by Admin

293 thoughts on “WAEC Marketing Questions and Answers 2023/2024 (Theory and Objectives)”

It’s very important

Marketing Waec Syllabus

Below is this years Waec Syllabus for Marketing. Note that this syllabus is for both internal and external candidates.

Aims and Objectives

knowledge, skills, and concepts needed to practice marketing as a career
ability to set up and manage a market outlet
understanding of the roles of marketing in the economy

Scheme of Examination

There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be taken in one sitting.

will consist of forty multiple-choice objective questions, which will cover the entire syllabus. Candidates are expected to answer all the questions in 50 minutes for 40 marks.

will be a 2-hour paper consisting of six essay questions, out of which candidates will be expected to answer any four for 80 marks.

Detailed Marketing Syllabus

Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets
Brief history of marketing in Nigeria;
Functions of marketing.
Various marketing concepts (production, product, selling, marketing and societal marketing).
Elements (4 Ps)
Marketing Environment
technological
Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non-oil
Distinctions between classes of products
Product Design*
Organization (industrial, reseller and government)
Influencing factors
Decision process in a logical order
Meaning, process and importance
Elements of marketing planning
Information required for marketing planning
Reasons for marketing planning and research.
Utilization of feedback
Strategies (haggling, cost-plus, demand and competition);
Application of strategies*
Price determinants.
Definition;
Media – meaning, types, advantages and disadvantages.
Production of sample adverts*
Meaning and Functions;
Forms – price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.
Elements (packaging, branding and labeling)
Influencing factors;
Channels of distribution (definition and types
Factors influencing the choice of distribution channels
Functions of channel members.
Meaning, mode, choice and importance
Documents used in transportation
Factors affecting the choice of transportation
Meaning, types and functions
Activities in the warehouse
Market Unions (Meaning and types)
Roles of Market Unions in local markets;
Market Facilitators – meaning, types and roles.
Meaning, importance, reasons and methods of engaging in international marketing
Guiding rules and regulations;
E-Marketing (electronic marketing) – meaning, importance, uses, ethics and abuses.
Meaning of entrepreneurship and entrepreneur
Sources of funds;
Factors affecting the location of a market outlet;
Management of market outlets – purchase and supply of goods and services
Selling and bargaining skills;

Download Complete PDF

View the Marketing Waec Syllabus as text below or download the syllabus as a PDF below. Please use the button below to Download offline PDF files for external or internal Waec.

WAEC SYLLABUS FOR MARKETING 2021/2022 (WASSCE)

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English Language 2021 WAEC Past Questions

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From the list of words lettered A to D, choose the one that is most nearly opposite in meaning to the underlined word and that wil, at the same time, correctly fill the gap in the sentence.

While Mr.Ade is his son is a novice .

A. enlightened
B. competent
D. experienced

It is better to use persuasion rather than .... to get witnesses to court.

B. coercion
C. influence
D. pressure

The animosity between Fatou and Sheku is shocking, considering the ...... they once shared.

B. friendship
D. understanding

From the list of words lettered A to D, choose the one that is most nearly opposite in meaning to the underlined word and that wil, at the same time, correctly fill the gap in the sentence

. The reckless driver was admonished to be ______

A. cautious
B. responsible
C. reliable
D. considerate

The old man rebuked the thug and his children .... him for doing so.

A. commended
B. embraced
D. supported
Mathematics
Animal Husbandry
Literature in English
Accounts - Principles of Accounts
Christian Religious Knowledge (CRK)
Agricultural Science
Islamic Religious Knowledge (IRK)
Civic Education
Further Mathematics
Home Economics
Book Keeping
Data Processing
Catering Craft Practice
Computer Studies
Physical Education
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WAEC English Questions and Answers 2021/2023 |Oral, Essay & Theory

Welcome to our free online WAEC English Questions 2021 and correct expo hints to WAEC English language answers 2021 for OBJ, Oral & Essay (paper 1, paper 2, and paper 3).

Our WAEC English Language questions and Answers 2021 expo is available now on flashacademy for paper 1 (OBJ, Objectives) and Paper 2 (Theory & Essay), and paper 3 (Use Of Oral).

All you need to pass this Exam is our free English Language Expo guide. This package covers WAEC English Language Questions 2021 and Answers to WAEC English OBJ, Theory, essay, and Letter writing Expo.

Note, our free WAEC English answers 2021 material is not aimed at leaking WAEC English questions 2021 before the exam, but to empower WAEC candidates with what they will see and what they should be expecting in this 2021 WAEC English language exam.

WAEC English Language Expo 2021/2023

Once again, this WAEC 2021 English language questions and answers expo solutions are free of charge and it is very comprehensive. Making use of this expo will guarantee candidates at least A or B.

We maintain and respect the West African Examination Council exam’s policies and we are not aiming at infringing the exam policies.

But to help in securing and building better WAEC candidates that will not always rely on the WAEC English expo, we have piled up this material to support the 2021 candidates.

WAEC English Paper 1 Objectives (OBJ) 2021

English Language Paper 1 is Objectives (OBJ) Questions 2021 and there are about 60 questions in this paper to be answered in 1 hour, 30 minutes.

Candidates are to choose just one option from the multi-choice Obj options and shade their answer on the OMR (The OBJ Answer Booklet).

WAEC English Questions and Answers Samples 2021.

The following are some important WAEC English Language Past Questions and Answers Samples 2021 to practice with.

Choose the word that best Fill in the spaces:

1. A good Nigerian citizen must abide________ the constitution of the country.

Solution : In the English Language, one can only abide by rules. So the Correct Answer is B.

2. There would have been a riot in our school but for the timely ______ of our staff.

intervention
interruption
interference

3. The armed robbers _______ every room in the bank to look for money?

4. Ade is too clever by half. Does this mean that Ade is________?

far cleverer than others.
actually very stupid in his behavior.
annoyingly clever.
behaving to be clever but is not.

In each of the statements below, choose the word that best explains the meaning of the bold word(s)

5. Ameh is really being economical with the truth . This means that Ameh

is being praised for being honest.
does not know enough.
knows more than he is prepared to say.
is not telling the truth.

6. I hope the principal would be gracious enough to forgive us.

WAEC English Language Theory Questions and Answers 2021

WAEC English Paper 2 Theory (Essay): Theory, Essay, and letter writing (formal and informal) make up the English language paper 2.

The WAEC 2021 English Language questions from this paper range from letter writing to essay and so on.

Format of English Language Letter/Essay Writing

Format for WAEC English Essay and Lettering Writing: If you are writing a formal letter, then follow this format;

Formal Letter Format:

Your address (at the right-hand-side)
Address of the person you are sending to (at the left-hand side)
Caption (the heading of your letter)
Body of the letter (starting with Introduction, then to content and conclusion)
Complimentary close (Yours faithfully)
Your Signature / Name (each on separate lines)

Informal letter Format:

Your address
Body of the letter
Complimentary close

If you are writing an essay, follow this format: An English essay has three main parts:

Start with the introduction,
Move to the body
Make a conclusion.

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WAEC Marketing Questions and Answers 2023/2024 (Theory and Objectives)

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