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How to Write a Hook: Top 5 Tips for Writers

Hannah Yang

How do you make people feel excited to read your work?

Well, for starters, you can write a great hook.

The “hook” refers to the first sentence, or first few sentences, of an essay, article, or story. That’s because these first few lines need to hook readers in, the same way fishermen use bait to hook fish in.

If you’re trying to figure out how to write a hook, you’ve come to the right place. Read on to learn how to write a fantastic hook and to see some examples of successful ones.

What Is a Hook in Writing?

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We use the term “hook” to talk about the very beginning of a written work—specifically the part designed to grab readers’ attention. The hook can be as short as a single sentence or as long as a full paragraph.

Writing hooks is a necessary skill for all types of writing—narrative essays, research papers, fiction writing, and more.

What Makes a Good Hook Important?

Good hooks make your reader feel excited to keep reading.

If you’re writing a book, you need a great hook so people decide to actually buy your work, instead of putting it back on the shelf.

If you’re writing a blog post or article, you need a great hook so people read to the end, instead of scrolling or flipping to a different article instead.

And if you’re writing an essay for school, you need a good hook so you can practice the skill of writing well.

What Are the Different Types of Hooks?

There’s more than one way to write a great hook.

Here are six types of hooks that will grab your reader’s attention.

• Question hook : a question that provokes the reader’s curiosity and makes them keep reading to find out the answer
• Statement hook : a strong declaration related to your topic that makes the reader keep reading to see you defend this statement
• Statistic hook : an interesting fact or statistic that makes you sound knowledgeable, so your reader trusts your expertise
• Quote hook : a memorable quote, often by a famous person, that the reader will find interesting
• Description hook : a vivid description that immerses your reader into a specific scene
• Anecdotal hook : a personal story that relates to your topic and makes the reader feel personally connected to the story

Here are our top tips for writing a strong opening hook.

Tip 1: Surprise the Reader

Readers crave the unexpected. If you start your piece in a surprising way, they’ll be more likely to keep reading.

You can even say something controversial. Readers will want to keep reading to see how you prove your own statement.

Tip 2: Raise a Question

When starting an essay or a story, you should try to create a question that the reader wants answered.

This doesn’t have to be a literal question that ends with a question mark—instead, it can simply be an unusual statement or a weird situation. Make sure it’s something your target audience will find interesting.

Tip 3: Keep Your Promises

If you open your essay with an interesting hook, you need to be mindful of what you’re promising to the reader. If you don’t keep that promise throughout the piece, your reader will feel tricked.

For example, you’d probably be unhappy if you read a story that started with, “The monster was coming for me” and then, later in the first chapter, said, “Then I woke up and realized it was just a nightmare.”

The first sentence is a strong opening hook, but it promises a dramatic scene, which doesn’t get fulfilled, because the hook turns out not to be real.

An equivalent in an essay would be writing a controversial statement and then failing to prove why that statement is true, or asking an interesting question and then failing to answer it later.

Tip 4: Keep It Relevant

Some writers try so hard to choose an interesting hook that they end up using something irrelevant to their essay. Readers will get confused if you open with a random quote or statistic that only tangentially connects to your thesis.

If you’re choosing between a fascinating hook that doesn’t have much to do with your topic, or a decent hook that’s directly related to your thesis statement, you should go with the latter.

Tip 5: Don’t Stop at the Hook

Some writers focus so much on nailing the opening hook that they forget to make the rest of the essay equally strong.

Your reader could still stop reading on the second page, or the third, or the tenth. Make sure you use strong and engaging writing throughout the piece.

One way to learn how to write hooks is to look at examples.

Here are examples of six hooks you could use to start a persuasive essay about artificial intelligence, plus three hooks you could use to start a sci-fi story.

Example 1: Question Hook

• Will artificial intelligence someday become smarter than humans?

Example 2: Statement Hook

• Artificial intelligence could become smarter than humans by 2050.

Example 3: Statistic Hook

• As of 2022, the global AI industry is worth over $130 billion.

Example 4: Quote Hook

• The scientist Stephen Hawking once said, “The development of full artificial intelligence could spell the end of the human race.”

Example 5: Description Hook

• The Alexa AI blinks from the kitchen table, emitting a comforting blue light.

Example 6: Anecdotal Hook

• Like many people of my generation, I used an AI for the first time when I was twelve years old.

Example 7: Sci-Fi Story Hooks

• Samuel Gibson had friends. Sure, all his friends were AI robots that his parents had purchased for him, but they still counted as friends.
• My father’s office is full of strange machines, which none of us are allowed to touch.
• The AI revolt began on Christmas morning of the year 2068.

Both essays and stories require good hooks. After all, you’re still competing for your reader’s attention, no matter what kind of work you’re writing.

However, a story hook will look very different from an essay hook.

If you’re writing fiction, you most likely won’t use a statistic, question, or quote to hook your readers in. Instead, your best options will be a statement, a description, or an anecdote—or, or often, a sentence that combines a little bit of all three.

Just like with essays, you should try to raise a question in your reader’s head. This can be a strange character, an unusual setting, or a mysterious fact.

Here are some examples of strong hooks in novels:

“My first memory, when I was three years old, was of trying to kill my sister.”—Jodi Piccoult, My Sister’s Keeper

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”—Jane Austen, Pride and Prejudice

“Once upon a time, on the coldest night of midwinter, in the darkest heart of the forest, Death and Fortune came to a crossroads.”—Margaret Owen, Little Thieves

“The women gather in a YMCA basement rec room: hard linoleum floors, half-windows along one wall, view of sidewalk and brick.”—Maria Adelmann, How to Be Eaten

“I became what I am today at the age of twelve, on a rainy overcast day in 1975.”—Khaled Hosseini, The Kite Runner

“It did not surprise Fire that the man in the forest shot her. What surprised her was that he shot her by accident.”—Kristen Cashore, Fire

There you have it—a complete guide to writing a fantastic hook.

ProWritingAid has specific settings for creative writers and students, so it can help you write your story or essay. Try it out the next time you need to write a hook.

Good luck, and happy writing!

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Hannah Yang is a speculative fiction writer who writes about all things strange and surreal. Her work has appeared in Analog Science Fiction, Apex Magazine, The Dark, and elsewhere, and two of her stories have been finalists for the Locus Award. Her favorite hobbies include watercolor painting, playing guitar, and rock climbing. You can follow her work on hannahyang.com, or subscribe to her newsletter for publication updates.

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How to Write Great Essay Hooks (Tips + Examples)

Table of contents

Blank screen. Cursor blinks. Clock ticks. Brain freezes.

You stressfully wonder, “How will I ever finish this essay?”

I’ve been there. 

Every time you write an essay, you want to catch your readers’ undivided attention from the very first word. The opening hook has to be *perfect* — no compromises. 

But, instead of reeling under pressure to come up with this elusively perfect essay hook at the eleventh hour, I’ve found a better way to write great essay hooks. 

In this guide, I’ll tell you what it takes to write the most compelling and attention-grabbing hooks. I’ll also break down six awesome types of essay hooks you can experiment with and share examples to inspire your next opening statement.

What is an Essay Hook?

An essay hook is the opening statement of an essay, written to capture readers' attention and nudge them to learn more about the topic. Also known as a lede or lead, this hook introduces readers to the topic/theme of the essay and piques their curiosity to continue reading. 

The hook creates the entire narrative for your essay. It tells readers what to expect from the rest of the essay and creates context around your main argument or thesis statement. 

6 Types of Essay Hooks You Can Experiment With

I’ve created this handy list of six different types of essay hooks. You can choose the one that best fits your essay’s context and create a stellar opening statement within minutes. 

1. Compelling fact or statistic

Lead with evidence and use a powerful fact or statistic as your essay hook. It’s one of the best ways to capture readers’ attention from the start and keep them intrigued throughout your essay. 

For example, if you’re writing about the importance of time management for freelancers, you have two options to create your opening sentence:

Generic : “Managing time as a freelancer is no easy feat.”

Impactful : “Nearly 70% of freelancers struggle to effectively divide and manage their time between multiple clients.” 

This data point, linked to the original research, sets a strong tone for your essay and draws people in to read more. It communicates  

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• Open the Wordtune editor and add your essay title. 
• Type in any content you've written, click on 'Add spice,' and select the 'Expand on' option.
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2. Bold claim hook

When working on an argumentative essay , I always write with the mindset that nobody has the time to read my thoughts from start to finish. So, I have to get to the point quickly and make a solid argument worth people’s time. 

That's when opening with a bold claim works best. Condense all your views on the topic into a few thought-provoking lines that would make readers go, hmmm…

But remember, you can't open with a claim that people already know and accept as fact. It has to be something original and unique to make your readers tick, nudging them to dive deeper into your essay. 

For example, if you’re writing about water crisis, you have two options to open your essay: 

‍ "In some regions, there is not enough clean water for people to use."

‍ "Imagine a world where every drop of water is a battle, a precious commodity fought over by scores of people and animals alike. This can become a reality as early as 2050."

This bold claim presents a convincing argument about the global water crisis. It also emphasizes the urgency of this argument with a research-backed statistic.

Create a bold claim suggestion using AI

Can’t think of a strong opening sentence for your essay? Wordtune can translate your thoughts into a bold claim and create a compelling essay hook. 

Open your Wordtune editor and write a few lines related to your topic. These sentences should have a consensus among your audience. Then, choose the 'Counterargument' option from the list of suggestions. 

And you’ll have a bold claim for your essay with no effort at all!

3. Story/Anecdote hook

In all my years of writing, I’ve noticed how stories have a unique effect on people. A good story can resonate with a bigger audience, pique their curiosity, and deliver a more personal message. 

That's why you can cite a personal anecdote or talk about a publicly known story as a good hook for your essay. This hook allows you to play with words and work in more storytelling . 

One of my favorite writing tips applies here: enter the scene as late as possible and leave as early as possible. You have to keep it crisp instead of rambling on and on. 

Consider these two examples:

Either of these hooks could work fine if we were just writing a personal essay about a move to a new place. But if we’re specifically writing about the sky, the second example is better. It sticks to the point — the sky and the color of the sky — and doesn’t stray into irrelevant details. 

Create a compelling story with AI

I get it—not all of us are natural storytellers. But you can use AI to your advantage to create a concise and exciting story for your essay.  

Wordtune can help you write a short story from scratch or trim down your writing into a quick anecdote. Click on the expand or shorten button to edit your story any way you like. 

4. Question Hook

Humans have a tendency to immediately look for answers every time they come across fascinating questions. Using questions as essay hooks can reel people into your essay and feed their curiosity.

But questions are also fairly overused in essays. You don't want to use a generic question that makes people say, " Not another question ." 

Instead, think of questions that approach your topic from a fresh angle. This means honing in on what was especially interesting or surprising from your research—and maybe even brainstorming different questions to find the most fascinating one.

For example, if you’re writing about the psychology behind why we buy, you have two options to open your essay:

‍ “Do you know what factors compel us to buy certain things?”

Plugged in :

“Before buying anything, have you ever taken a moment to pause and think about possible reasons driving you to this purchase?”

The latter is more descriptive and creates a realistic scenario for readers to truly think about the topic of the essay.

5. Description hook

A descriptive hook works best when writing an explanatory or opinion-led essay. Descriptive hooks, as the name suggests, illustrate a topic in detail to create context for the essay. It's a good way to build awareness for and educate readers on lesser-known themes.

But a descriptive hook can easily become too plain or unexciting to read. To make it work, you have to write an engaging description using imagery, analogies, and other figures of speech. 

Remember to make your hook reader-friendly by avoiding passive voice, mainstream cliches, and lengthy sentences.

Consider this example:

Describing a sunset is too cliche, so cross that one off the list. Describing the sky as it is on a normal day wouldn't be shocking or unexpected, so scratch that one, too.

This example creates something unique by using analogies to describe the color of the sky and painting a beautiful picture. 

Write a gripping description with AI

Writing an exciting hook for a boring topic is more challenging than it looks. But Wordtune makes it a breeze with just two steps:

• Open the Wordtune editor and write your essay topic.
• Click on Explain or Emphasize and let it work its magic.

You can also change the tone of voice to make the text more in tune with your theme. 

6. Metaphor hook

One of my favorite essay hooks is to open with a persuasive metaphor to contextualize the topic. Metaphors can help you approach the topic from a completely different lens and wow your readers with interesting insight. 

Metaphors are also super versatile to make your writing more impactful. You can write a one-line metaphor or create a scenario comparing one thing to another and linking it to your topic. 

For example, if you’re writing about the experience of working at a startup, you can open your essay with these two options:

Short & sweet: "Joining a startup is like strapping into a rollercoaster: be ready to witness thrilling highs and sinking drops."

Long & descriptive : “Picture a small sailboat navigating the unpredictable winds and tides in a vast ocean. That’s a startup operating in a massive market. And with the right vision, this journey is filled with risks and rewards.” 

Create a convincing metaphor with AI

Writing good metaphors takes up a lot of creative brain power. You can always use Wordtune to find some extra inspiration if you're out of creative ideas. 

Type your opening line in the Wordtune editor and click on the 'Give an analogy' option. You can ask for as many suggestions as you want till you find the best one! 

What to Know About Your Essay (and Topic) Before You Write the Hook

Whether you’re writing a research paper on economics, an argumentative essay for your college composition class, or a personal essay sharing your thoughts on a topic, you need to nail down a few things before you settle on the first line for your essay.

‍ Let me break them down for you. 

1. Gain in-depth knowledge of your topic

Before you start writing your essay, you need to know your topic — not just in name, but in-depth. You don't have to become a subject matter expert overnight. But you do need to research the topic inside out 

Your research will help you:

• Narrow your focus
• Build an argument
• Shape the narrative

Your research insights determine your essay’s structure and guide your choice of hook. 

After organizing your research in a neat outline, think to yourself: ‍Did you uncover a shocking fact? A compelling anecdote? An interesting quote? Any of those things could be your hook.

⚡ ‍ Take action: After finishing your research, review your notes and think through your essay. Mark or make a list of anything compelling enough to be a good lead.

2. Type of essay

In academic settings, there are generally three kinds of essays:

• Argumentative: Making the case for a certain stance or route of action.
• Expository: Explaining the who, what, when, where, why, and how of some phenomenon.
• Narrative: Telling a true story as a way to explore different ideas.

‍ The type of essay you’re writing is key to choosing the best hook for your piece. 

A serious argumentative essay can start with a shocking statistic or a bold claim. And an expository essay can open with a descriptive hook while a metaphor hook would work best for a narrative essay.

⚡ ‍ Take action: Go through your list of potential hooks and cross out anything that doesn't fit the type of essay you're writing, whether it's persuasive , argumentative, or any other type.

3. Audience and tone

A best practice I often share with writers is to think of one reader and keep yourself in their shoes . This exercise can tell you so much about your audience — what kind of tone they like, what matters the most to them, what topics interest them, and so on. 

You can use these insights to create a compelling essay hook. Here’s how:

• For an argumentative essay, you’re trying to convince someone who doesn’t agree with you that what you’re claiming is right or, at least, reasonable. You don’t want to turn them off with snarky or offensive language — but you do want to be authoritative. Your hook should match that tone and support your effort.
• A narrative essay is likely to welcome more lyrical language, so starting with a colorful description or an anecdote might make more sense than, say, a bold claim or surprising fact. Whatever tone you choose for your narrative essay — comical or gentle or bold — should be used for your hook.
• ‍ Expository essays can use all sorts of tones and be written to a variety of audiences, so think carefully about the tone that best fits your subject matter. An essay explaining how the human body shuts down when overdosed will likely require a different tone than one on the lives of circus masters in the late 1800s. 

⚡ ‍ Take action: Look at your list. Can you write these potential hooks in a tone that suits your subject and audience?

4. Length of essay

Are you writing a 10-page paper or a three-page reflection? Or is this your senior thesis, pushing over 100 pages?

‍ If you’re writing a shorter paper, you’ll want to keep your hook quick and snappy.  

Readers are expecting a quick read, and they don’t want to spend five minutes only going through the introduction. 

In contrast, you can approach a longer essay — like a senior thesis or a term paper — with a longer hook. Just make sure your hook relates to and supports the core point of your essay. You don’t want to waste space describing a scene that ultimately has nothing to do with the rest of your piece.

⚡ ‍ Take action: If you write out the items on your list, how long will they be? A sentence or paragraph? Perfect. Two to five paragraphs? Unless your essay is on the longer side, you may want to save that information for later in the piece.

‍ Now that you know the basic facts about what you’re writing, let’s look at some approaches you could use to catch those readers — and reel them in.

3 Approaches to Avoid When Writing Hooks 

I’ve read hundreds of essays — enough to recognize lazy writing from the first few words. It’s equally easy for readers to discard your essays as ‘poorly written’ just by reading the first line. 

So, I made a list of three types of essay hooks you want to avoid at all costs because these hooks can only disappoint your readers. 

1. Quotations

Quotes are probably the most overused type of hook in any form of writing. What's even worse is rinsing and repeating the same old quotes from Abraham Lincoln or Nelson Mandela in your essays. 

No matter how powerful a quote sounds, you shouldn’t slap it at the opening of your essay. It doesn’t give readers the excitement of reading something original and looks lazy.

For example, if you’re writing an essay on productivity, here’s what a good and bad lede looks like:

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work” – Stephen King

Did you know that consuming 100 gms of sugar can slash your productivity levels by over 50% in a day?  

2. Definitions

The New Oxford American Dictionary defines a hook as "a thing designed to catch people's attention." 

If I opened my article with this dictionary definition of a hook, you’d have either dozed off or left this page long back to find something more interesting. 

Here's the thing: definitions put people to sleep. Readers don't want to see a formal, jargon-heavy definition of a topic as the very first line of an essay. Your opening statement should have some personality in it to show readers they're in for an exciting read. 

For example, if you’re writing about happy hormones, here’s what a good and bad lede looks like:

Happy hormones are known to boost the happiness levels in your body by creating positive feelings.

Ever wondered why cat videos make you instantly happy, and ice creams give you an extra dose of energy? It's all about how happy hormones control our brain chemistry.

3. “Imagine this”

Opening your essay with "Imagine this" used to be an interesting way to put your readers in a scenario and set the context for your essay. But now, it's far too cliched and just another lazy attempt to write an essay hook. 

You can create a relatable scenario for users without asking them to imagine or picture it. Use the descriptive hook format with an interesting choice of words to convey the same ideas more creatively.

For example, if you’re writing an essay on preparing for higher studies abroad, here’s what a good and bad lede looks like:

Imagine this: You’ve been applying to multiple universities, writing SOPs, and preparing for exams without guidance. Everything can go south any minute. 

College application season is officially here. But with each passing day, you’re under more and more stress to apply to your chosen colleges and tick all the items off your list.

‍Our Go-To Trick for Writing Catchy Hooks

This opening statement can make or break your entire essay. While I’ve broken down my best tips to create the best essay hooks, here’s a surefire way to write compelling openings :

Go through your notes and either outline your essay or write the whole thing. This way, you’ll know the central thread (or throughline) that runs throughout your piece. 

Once your essay or outline is complete, go back through and identify a particularly compelling fact, claim, or example that relates to that central thread.

‍Write up that fact, claim, or example as the hook for your essay using any of the methods we’ve covered. Then revise or write your essay so the hook leads smoothly into the rest of the piece and you don’t repeat that information elsewhere.

Does your hook spark curiosity in you? 

Did that fact surprise you in the research stage? 

Chances are, your readers will have the same reaction.

And that’s exactly what you want.

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How to Write a Hook: Start Off Your Essay Strong with This Guide

What is a Hook for an Essay: Importance and Purpose

Which section of your essay can make your readers dip their toes into your writing? Is it the body paragraphs where all the analysis is laid out? Or maybe the introduction, where you present your thesis statement and voice your perspective on the subject? Well, if you think it is the latter, then we must agree with your decision. However, let's get more specific; if we take the introductory paragraph to pieces, which piece gets the most recognition? You must have guessed from the article's title that we're talking about a hook. But first, let's define what is a hook for an essay before we walk you through the reasons why it deserves our pat on the back.

The hook is the initial sentence in a written work. Whether you're asking how to write a hook for a song, blog post, or term paper, know that the purpose of any effective hook is to seize the reader's attention. It can be one sentence long, often for shorter pieces, or composed of several lines - usually for larger pieces. Making the reader want to keep reading is what an essay hook accomplishes for your paper, just as an intriguing introduction does for any piece.

Our main emphasis in this guide is on creating a good hook for an essay. Nonetheless, these fundamental guidelines apply to nearly every format for communicating with your audience. Whether writing a personal statement, a speech, or a presentation, making a solid first impression is crucial to spur your readers into action.

How to Write a Hook for Different Kinds of Writing

Although it is a tough skill to master, understanding how to write a hook is crucial for academic writing success. By reviewing the most prevalent kinds of essay hooks, you can discover how to effectively captivate readers from the start and generate a hook that is ideal for your article. To do so, let's head over to the following sections prepared by our dissertation writers .

How to Write a Hook for a College Essay?

By mastering how to write a hook for a college essay, you have the opportunity to stand out from the hundreds of applicants with identical academic portfolios to yours in your college essay. It should shed light on who you are, represent your true nature, and show your individuality. But first, you need an attention-grabbing start if you want the admissions committee to read more of yours than theirs. For this, you'll require a strong hook.

Set the Scene

When wondering how to write a good hook for an essay, consider setting the scene. Open in the middle of a key moment, plunge in with vivid details and conversation to keep your essay flowing and attract the reader. Make the reader feel like they are seeing a moment from your life and have just tuned in.

Open with an Example

Starting with a specific example is also a great idea if you're explaining how you acquired a particular skill or unique accomplishment. Then, similar to how you established the scenario above, you may return to this point later and discuss its significance throughout the remaining sections.

Open with an Anecdote

Using an anecdotal hook doesn't necessarily mean that your essay should also be humorous. The joke should be short and well-aimed to achieve the best results. To assist the reader in visualizing the situation and understanding what you are up against when tackling a task or overcoming a challenge, you might also use a funny irony. And if this sounds too overwhelming to compose, buy an essay on our platform and let our expert writers convey your unmatched story!

How to Write a Hook for an Argumentative Essay?

If you write a strong hook, your instructor will be compelled to read your argument in the following paragraphs. So, put your creative thinking cap on while crafting the hook, and write in a way that entices readers to continue reading the essay.

Use Statistics

Statistics serve as a useful hook because they encourage research. When used in argumentative writing, statistics can introduce readers to previously undiscovered details and data. That can greatly increase their desire to read your article from start to finish. You can also consider this advice when unsure how to write a good hook for a research paper. Especially if you're conducting a quantitative study, a statistic hook can be a solid start.

Use a Common Misconception

Another answer to your 'how to write a hook for an argumentative essay' question is to use a common misconception. What could be a better way to construct an interesting hook, which should grab readers' attention, than to incorporate a widely held misconception? A widespread false belief is one that many people hold to be true. When you create a hook with a misinterpretation, you startle your readers and immediately capture their interest.

How to Write a Hook for a Persuasive Essay?

The finest hooks for a persuasive essay capture the reader's interest while leading them to almost unconsciously support your position even before they are aware of it. You can accomplish this by employing the following hook ideas for an essay:

Ask a Rhetorical Question

By posing a query at the outset of your essay, you may engage the reader's critical thinking and whet their appetite for the solution you won't provide until later. Try to formulate a question wide enough for them to not immediately know the answer and detailed enough to avoid becoming a generic hook.

Use an Emotional Appeal

This is a fantastic approach to arouse sympathy and draw the reader into your cause. By appealing to the reader's emotions, you may establish a bond that encourages them to read more and get invested in the subject you cover.

Using these strategies, you won't have to wonder how to write a hook for a persuasive essay anymore!

How to Write a Hook for a Literary Analysis Essay?

Finding strong essay openers might be particularly challenging when writing a literary analysis. Coming up with something very remarkable on your own while writing about someone else's work is no easy feat. But we have some expert solutions below:

Use Literary Quotes

Using a literary quote sounds like the best option when unsure how to write a hook for a literary analysis essay. Nonetheless, its use is not restricted to that and is mostly determined by the style and meaning of the quotes. Still, when employing literary quotes, it's crucial to show two things at once: first, how well you understand the textual information. And second, you know how to capture the reader's interest right away.

Employ Quotes from Famous People

This is another style of hook that is frequently employed in literary analysis. But if you wonder how to write a good essay hook without sounding boring, choose a historical person with notable accomplishments and keep your readers intrigued and inspired to read more.

How to Write a Hook for an Informative Essay?

In an informative essay, your ultimate goal is to not only educate your audience but also engage and keep them interested from the very beginning. For this, consider the following:

Start with a Fact or Definition

You might begin your essay with an interesting fact or by giving a definition related to your subject. The same standard applies here for most types mentioned above: it must be intriguing, surprising, and/or alarming.

Ask Questions that Relate to Your Topic

Another solution to 'How to write a hook for an informative essay?' is to introduce your essay with a relevant question. This hook lets you pique a reader's interest in your essay and urge them to keep reading as they ponder the answer.

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Expert-Approved Tips for Writing an Essay Hook

Are you still struggling with the ideal opening sentence for your essay? Check out some advice from our essay helper on how to write a hook sentence and make your opening stand out.

• Keep your essay type in mind . Remember to keep your hook relevant. An effective hook for an argumentative or descriptive essay format will differ greatly. Therefore, the relevancy of the hook might be even more important than the content it conveys.
• Decide on the purpose of your hook . When unsure how to write a hook for an essay, try asking the following questions: What result are you hoping to get from it? Would you like your readers to be curious? Or, even better, surprised? Perhaps even somewhat caught off guard? Determine the effect you wish to accomplish before selecting a hook.
• Choose a hook at the end of the writing process. Even though it should be the first sentence of your paper, it doesn't mean you should write your hook first. Writing an essay is a long and creative process. So, if you can't think of an effective hook at the beginning, just keep writing according to your plan, and it will eventually come into your head. If you were lucky enough to concoct your hook immediately, double-check your writing to see if it still fits into the whole text and its style once you've finished writing.
• Make it short . The shorter, the better – this rule works for essay hooks. Keeping your hook to a minimum size will ensure that readers will read it at the same moment they start looking at your essay. Even before thinking if they want or don't want to read it, their attention will be captured, and their curiosity will get the best of them. So, they will continue reading the entire text to discover as much as possible.

Now you know how to write a good hook and understand that a solid hook is the difference between someone delving further into your work or abandoning it immediately. With our hook examples for an essay, you can do more than just write a great paper. We do not doubt that you can even write a winning term paper example right away!

Try to become an even better writer with the help of our paper writing service . Give them the freedom to write superior hooks and full essays for you so you may learn from them!

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How to Write the Ultimate Essay Hook

4-minute read

• 6th May 2023

Never underestimate the power of an essay hook . This opening statement is meant to grab the reader’s attention and convince them to keep reading. But how do you write one that’ll pack a punch? In this article, we’ll break this down.

What Is an Essay Hook?

An essay hook is the first thing your audience will read. If it doesn’t hook them right off the bat, they might decide not to keep reading. It’s important that your opening statement is impactful while not being too wordy or presumptuous.

It’s also crucial that it clearly relates to your topic. You don’t want to mislead your readers into thinking your essay is about something it’s not. So, what kind of essay hook should you write? Here are seven ideas to choose from:

1.   Story

Everyone likes a good story. If an interesting story or anecdote relates to your essay topic, the hook is a great place to include it. For example:

The key to a good story hook is keeping it short and sweet. You’re not writing a novel in addition to an essay!

2.   Fact

Another great essay hook idea is to lay out a compelling fact or statistic. For example:

There are a few things to keep in mind when doing this. Make sure it’s relevant to your topic, accurate, and something your audience will care about. And, of course, be sure to cite your sources properly.

3.   Metaphor or Simile

If you want to get a little more creative with your essay hook, try using a metaphor or simile . A metaphor states that something is something else in a figurative sense, while a simile states that something is like something else.

Metaphors and similes are effective because they provide a visual for your readers, making them think about a concept in a different way. However, be careful not to make them too far-fetched or overly exaggerated.

4.   Question

Asking your audience a question is a great way to hook them. Not only does it make them think, but they’ll also want to keep reading because you will have sparked their curiosity. For example:

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Try to avoid using questions that start with something along the lines of “Have you ever wondered…?” Instead, try to think of a question they may never have wondered about. And be sure not to answer it right away, at least not fully. Use your essay to do that!

5.   Declaration

Making a bold statement or declaring a strong opinion can immediately catch people’s attention. For example:

Regardless of whether your reader agrees with you, they’ll probably want to keep reading to find out how you will back up your claim. Just make sure your declaration isn’t too controversial, or you might scare readers away!

6.   Common Misconception

Laying out a common misconception is another useful way to hook your reader. For example:

If your readers don’t know that a common belief is actually a misconception, they’ll likely be interested in learning more. And if they are already aware, it’s probably a topic they’re interested in, so they’ll want to read more.

7.   Description

You can put your descriptive powers into action with your essay hook. Creating interesting or compelling imagery places your reader into a scene, making the words come alive.

A description can be something beautiful and appealing or emotionally charged and provoking. Either way, descriptive writing is a powerful way to immerse your audience and keep them reading.

When writing an essay, don’t skimp on the essay hook! The opening statement has the potential to convince your audience to hear what you have to say or to let them walk away. We hope our ideas have given you some inspiration.

And once you finish writing your essay, make sure to send it to our editors. We’ll check it for grammar, spelling, word choice, references, and more. Try it out for free today with a 500-word sample !

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73 Essay Hook Examples

An essay hook is the first one or two sentences of your essay that are used to grab the reader’s attention and draw them into your discussion.

It is called a hook because it “grabs” the reader and doesn’t let them go! It should have something in there that makes the reader feel curious and intrigued, compelling them to continue reading.

Techniques for Good Essay Hooks

Here are a few techniques that you can use to write a good essay hook:

• Use a Quotation : Sometimes, a relevant quotation from a well-known author or expert can help establish the context or theme of your essay. Next time you’re conducting research for an essay, keep an eye out for a really compelling quote that you could use as your hook for that essay.
• Start with a Statement that is Surprising or Unusual: A surprising or unusually statement will draw a reader in, making them want to know more about that topic. It’s good if the statement contradicts common knowledge or reveals an insight about your topic that isn’t immediately obvious. These can be particularly good for argumentative essays where you’re putting forward a controversial or compelling argument as your thesis statement .
• Tell a Brief Anecdote : A short, interesting story related to your topic can personaize the story, making it more than just a dry essay, and turning it into a compelling narrative that’s worth reading.
• Use Statistics or Facts: Interesting, surprising, or shocking facts or statistics work similarly to surprising statements: they make us want to know more about a topic. Statistics and facts in your introductions are particularly useful for analytical, expository , and argumentative essays.
• Start with a Question: Questions that make the reader think deeply about an issue, or pose a question that the reader themselves has considered, can be really effecitve. But remember, questions tend to be better for informal and personal essays, and are generally not allowed in formal argumentative essays. If you’re not sure if you’re allowed to use questions in your essays, check with your teacher first.

Below, I’ll present some examples of hooks that you could use as inspiration when writing your own essay hook.

Essay Hook Examples

These examples might help stimulate your thinking. However, keep in mind that your essay hook needs to be unique to your essay, so use these as inspiration but write your own essay hook that’s perfect for your own essay.

1. For an Essay About Yourself

An essay about yourself can be personal, use “I” statements, and include memories or thoughts that are deeply personal to you.

• Question: “Have you ever met someone who could turn even the most mundane events into a thrilling adventure? Let me introduce myself.”
• Anecdote: “The smell of freshly baked cookies always takes me back to the day when I accidentally started a baking business at the age of nine.”
• Intriguing Statement: “I’ve always believed that you haven’t truly lived until you’ve read a book upside down, danced in the rain, or taught a parrot to say ‘I love pizza.'”
• Quotation: “As Mark Twain once said, ‘The secret of getting ahead is getting started.’ That’s a philosophy I’ve embraced in every aspect of my life.”
• Humorous Statement: “I’m a self-proclaimed ‘professional chocolate tester’ – a title that’s not only delicious but also requires extreme dedication.”
• Start with your Mission Statement : “My life motto is simple but powerful: be the person who decided to go for it.
• Fact or Statistic: “According to a study, people who speak more than one language tend to be better at multitasking . As a polyglot, I certainly live up to that statistic.”
• Comparison or Metaphor: “If my life were a book, it would be a blend of an adventurous novel, a suspense thriller, and a pinch of romantic comedy.”
• Personal Revelation: “Ever since I was a child, I’ve had an uncanny ability to communicate with animals. It’s an unusual skill, but one that has shaped my life in many ways.”
• Narrative: “The day everything changed for me was an ordinary Tuesday. Little did I know, a single conversation would lead me to discover my true passion.”

2. For a Reflective Essay

A reflective essay often explores personal experiences, feelings, and thoughts. So, your hooks for reflective essays can usually be more personal, intriguing, and engaging than other types of essays. Here are some examples for inspiration:

• Question: “Have you ever felt as though a single moment could change your entire life? This essay is going to explore that moment for me.”
• Anecdote: “I was standing on the edge of the Grand Canyon, looking at the vast emptiness, and for the first time, I truly understood the word ‘perspective’.”
• Bold Statement: “There is a part of me that is still trapped in that room, on that rainy afternoon, holding the letter that would change everything.”
• Personal Revelation: “The first time I truly felt a sense of belonging wasn’t in a crowded room full of friends, but in the quiet solitude of a forest.”
• Intriguing Statement: “In my life, silence has been a teacher more profound than any words could ever be.”
• Quotation: “Einstein once said, ‘The only source of knowledge is experience.’ Now, looking back, I realize how profound that statement truly is.”
• Comparison or Metaphor: “If my life is a tapestry, then that summer was the vibrant thread that changed the entire pattern.”
• Narrative: “As the train pulled out of the station, I realized I wasn’t just leaving my hometown, I was leaving my old self behind.”
• Philosophical Statement: “In the theater of life, we are both the actor and the audience, playing our part and watching ourselves simultaneously.”
• Emotive Statement: “There is a sort of sweet sorrow in remembering, a joy tinged with a hint of sadness, like the last notes of a beautiful song.”

For an Argumentative Essay

Essay hooks for argumentative essays are often the hardest. This type of essay tends to require the most formal type of academic writing, meaning your hook shouldn’t use first person, and should be more based on fact and objectivity, often at the expense of creativity. Here are some examples.

• Quotation: “Thomas Jefferson once said, ‘Whenever the people are well-informed, they can be trusted with their own government.’ If Jefferson were alive today, he would likely feel that this meed for a well-informed citizenry is falling well short of where he would aspire.”
• Provocative Statement: “Despite what romantic films may portray, love at first sight is merely a myth perpetuated by society. This essay will prosecute the argument that love at first sight is a myth.”
• Statistical Fact: “According to the World Health Organization, depression is the leading psychological disability worldwide. Yet, mental health is still stigmatized and often overlooked. This essay will argue that depression should be seen as a health issue, and stigmatization of depression causes serious harm to society.”
• Comparison: “Much like an unchecked infection, climate change, if left ignored, can spread far beyond what it is today, causing long-term economic and social problems that may even threaten the longevity of humanity itself.”
• Contradiction : “While we live in an era of unprecedented technological advancements, millions around the world are still denied basic internet access.”
• Bold Declaration: “Animal testing is not only ethically unacceptable, but it also undermines the progress of medical research.”
• Challenging Belief: “Despite popular belief, the automation of jobs is not a threat but an opportunity for society to evolve.”
• Quotation: “George Orwell wrote in ‘1984’, ‘Big Brother is Watching You.’ In our modern society, with the advancement of technology, this is becoming more of a reality than fiction.”
• Intriguing Statement: “Despite countless diet fads and fitness trends, obesity rates continue to rise. This argumentative essay will argue that this is because medical practitioners’ approaches to health and weight loss are fundamentally flawed.”
• Statistical Fact: “Research reveals that over 90% of the world’s plastic waste is not recycled. This alarming figure calls for a drastic change in social attitudes towards consumption and waste management.”
• Challenging Assumption: “Society often assumes that progress and growth are intrinsically good, but this is not always the case in the realm of economic development.”
• Contradiction: “Western society upholds the value of freedom, yet every day, members of society cede personal liberties in the name of convenience and security.”
• Analogy: “Like an overplayed song, when a news story is repeated too often, it loses its impact. In the era of digital media, society is becoming desensitized to critical issues.”
• Relevant Anecdote: “In a village in India, the arrival of a single computer transformed the lives of the residents. This small anecdote underscores the importance of digital inclusion in today’s world.”
• Call to Rethink: “In a world where success is often equated with financial wealth, it is time for society to reconsidered what truly constitutes a successful life.”

For a Compare and Contrast Essay

A compare and contrast essay examines two issues, looking at both the similarities and differences between them. A good hook for a compare and contrast essay will immediately signal to the reader the subjects that are being compared and why they’re being compared. Here are sine ideas for hooks for a compare and contrast essay:

• Quotation: “As Charles Dickens wrote in his novel ‘A Tale of Two Cities’, ‘It was the best of times, it was the worst of times’. This could equally apply to the contrasting dynamics of urban and rural living.”
• Provocative Statement: “Despite popular belief, cats and dogs have more in common than society tends to think.”
• Comparison: “Comparing being an only child to growing up with siblings is like contrasting a solo performance with an orchestral symphony.”
• Contradiction: “While many view classic literature and contemporary fiction as worlds apart, they are more akin to two sides of the same coin.”
• Bold Declaration: “Android and iPhone may compete in the same market, but their philosophies could not be more different.”
• Statistical Fact: “Statistics show that children who grow up reading books tend to perform better academically than those who do not. But, the jury is out on how reading traditional books compares to reading e-books on screens.”
• Quotation: “As Robert Louis Stevenson once wrote, ‘Sooner or later, we all sit down to a banquet of consequences.’ This statement can be used to frame a comparison between short-term and long-term thinking.”
• Provocative Statement: “Democracy and dictatorship are often seen as polar opposites, but are they are not as different as they seem.”
• Comparison: “Climate change and plastic pollution are two major environmental issues, yet they demand different approaches and solutions.”
• Contradiction: “While traditional classrooms and online learning are seen as separate modes of education, they can often blend into a cohesive learning experience.”
• Bold Declaration: “Though both based on merit, the structures of capitalism and socialism lead to vastly different societal outcomes.”
• Imagery: “The painting styles of Van Gogh and Monet can be contrasted as a stormy sea versus a tranquil pond.”
• Historical Reference: “The philosophies of the Cold War-era – capitalism and communism – provide a lens to contrast economic systems.”
• Literary Comparison: “The dystopian societies portrayed in George Orwell’s ‘1984’ and Aldous Huxley’s ‘Brave New World’ serve as contrasting visions of the future.”
• Philosophical Question: “Individualism and collectivism shape societies in distinct ways, but neither one can truly exist without the other.”

See Here for my Guide on Writing a Compare and Contrast Essay

For a Psychology Essay

Writing an engaging hook for a psychology essay involves sparking the reader’s interest in the human mind, behavior, or the specific psychology topic you’re discussing. Here are some stimulating hooks for a psychology essay:

• Rhetorical Question: “How much control do we truly have over our own actions?”
• Quotation: “Sigmund Freud once said, ‘Unexpressed emotions will never die. They are buried alive and will come forth later in uglier ways.’ This essay will explore whether this is universally true.”
• Provocative Statement: “Contrary to popular belief, ‘venting out’ anger might actually be fueling the fire of fury.”
• Comparison: “Just as an iceberg reveals only a fraction of its bulk above water, conscious minds may only be a small piece of who humans truly are.”
• Contradiction: “While it may seem counterintuitive, studies show that individuals who are more intelligent are also more likely to suffer from mental health issues.”
• Bold Declaration: “Despite advances in technology, understanding the human brain remains one of the final frontiers in science.”
• Statistical Fact: “According to a study by the American Psychological Association, nearly one in five adults in the U.S. lives with a mental illness. Yet, mental health continues to be a topic shrouded in stigma.”

For a Sociology Essay

Writing an engaging hook for a sociology essay involves sparking the reader’s interest in social behaviors, cultural phenomena, or the specific sociology topic you’re discussing. Here are ideas for hooks for a sociology essay:

• Quotation: “As Karl Marx once noted, ‘Social progress can be measured exactly by the social position of the fair sex.’ Sadly, society has not made much progress in gender equality.”
• Provocative Statement: “Social media, initially created to connect people, is ironically leading society into an era of unprecedented isolation.”
• Comparison: “Comparing society to a theater, where each individual plays a role, it is possible to start to see patterns and scripts embedded in daily interactions.”
• Contradiction: “While people often believe that technology is bringing society closer together, evidence suggests that it’s actually driving a wedge between people, creating ‘digital divides’.”
• Bold Declaration: “Human societies are constructed on deeply ingrained systems of inequality, often invisible to those benefiting from them.”
• Statistical Fact: “A recent study found that women still earn only 81 cents for every dollar earned by men. This stark wage gap raises questions about equality in the workforce.”

For a College Application Essay

A college essay is a personal statement where you can showcase who you are beyond your grades and resume. It’s your chance to tell your unique story. Here are ten potential hooks for a college essay:

• Anecdote: “At the age of seven, with a wooden spoon as my baton, I confidently conducted an orchestra of pots and pans in my grandmother’s kitchen.”
• Provocative Statement: “I believe that life is like a game of chess. The king might be the most important piece, but it’s the pawns that can change the entire course of the game.”
• Personal Revelation: “It wasn’t until I was lost in a foreign city, armed with nothing but a map in a language I didn’t understand, that I truly discovered my love for adventure.”
• Intriguing Question: “Have you ever wondered how it feels to be part of two completely different cultures, yet wholly belong to neither?”
• Bold Declaration: “Breaking a bone can be a painful experience. Breaking stereotypes, however, is an entirely different kind of challenge.”
• Unusual Fact: “I can recite the periodic table backwards while juggling three tennis balls. It’s a strange talent, but it’s a perfect metaphor for how I tackle challenges.”
• Quotation: “As Albert Einstein once said, ‘Imagination is more important than knowledge.’ This quote has defined my approach to learning.”
• Narrative: “It was a cold winter’s day when I first discovered the magic of turning a blank page into a world full of characters, stories, and ideas.”
• Metaphor: “Like a caterpillar transforming into a butterfly, my high school years have been a period of profound metamorphosis.”
• Humorous Statement: “Being the youngest of five siblings, I quickly learned that the best way to be heard was to become the family’s unofficial lawyer.”

Conclusion: The Qualities of a Good Essay Hook

As I wrap up this article, I want to share a few last tips on qualities that a good essay hook should have. Keep these tips in mind when writing your essay hook and using the above essay hook examples:

First, relevance . A good hook should be directly relevant to the topic or theme of your essay. The hook should provide a preview of what’s to come without giving too much away.

Second, Intrigue. A great hook should make the reader want to continue reading. It should create a question in the reader’s mind or present a fascinating idea that they want to know more about.

Third, uniqueness. An effective hook should be original and unique. It should stand out from the many other essays that the reader might be going through.

Fourth, clarity. Even though a hook should be captivating and original, it should also be clear and easy to understand. Avoid complex sentences and jargon that might confuse the reader.

Fifth, genre conventions. Too often, my students try to be so creative in their essay hooks that they forget genre conventions . The more formal an essay, the harder it is to write the hook. My general approach is to focus on statistics and facts, and avoid rhetorical questions , with more formal essay hooks.

Keep in mind that you should run your essay hook by your teacher by showing them your first draft before you submit your essay for grading. This will help you to make sure it follows genre conventions and is well-written.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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Apr 5, 2023

How to Write an Essay Hook | Tips, Tricks, and Examples

What does fishing and essay writing have in common? It's all about the hook! Just like a fisherman needs a good hook to catch a fish, you need an excellent essay hook to reel in your readers. If you're tired of your essays flopping like a fish out of water, don't worry - in this article, we'll teach you how to craft a hook that will have your readers hooked from the very first sentence. Get ready to bait your audience and catch their attention like a pro!

Welcome to the world of essay writing! Crafting an essay that captivates your audience from the very beginning can be challenging. As a student, you might have struggled with the question, "How do I write an essay hook?" The answer is simple: you need to grab the reader's attention and keep them engaged from the first sentence. But how do you do that effectively?

Don't worry; that's where Jenni.ai comes in! Our AI tool is designed to help students write essays that stand out, with powerful hook examples for essays that will make your paper impossible to put down.

That's why we've created this blog post to help you understand what a hook is, and how to write one and provide you with some hook essay examples that will inspire you to take your writing to the next level. Whether you're writing a persuasive essay, a narrative essay, or a research paper, we've got you covered!

But first, let's talk about what an essay hook is. A hook is an initial statement in an essay, typically the first sentence or a group of sentences that grab the reader's attention and make them want to read more. It's the first impression you give to your reader, and it can make or break your essay.

A good hook should be intriguing, thought-provoking, and relevant to your topic. It can be a question, a quote, a statistic, a personal anecdote, or anything else that piques your reader's interest.

How to Write a Hook

Now that you know what a hook is and why it's important, let's dive into how to write a hook that will grab your reader's attention.

Start with an Interesting Fact or Statistic

One of the most effective ways to start an essay is with an interesting fact or statistic that relates to your topic. This will immediately grab your reader's attention and make them curious to learn more.

For example, if you're writing an essay about the impact of climate change on the ocean, you could start with a startling statistic like "The ocean has absorbed 90% of the heat produced by global warming, causing it to become 30% more acidic in the last century alone."

Use a Metaphor or Simile

Metaphors and similes can be powerful tools for creating an engaging hook. By comparing something familiar to your reader with something unfamiliar or unexpected, you can pique their interest and create a sense of intrigue.

For instance, if you're writing an essay about the importance of education, you could start with a metaphor like "Education is the key that unlocks the door to a brighter future."

Pose a Question

Asking a thought-provoking question can be an effective way to hook your reader and encourage them to think about your topic in a new way. The key is to ask a question that is relevant to your topic and that will make your reader curious to find out the answer.

For example, if you're writing an essay about the benefits of meditation, you could start with a question like "What if just 10 minutes of meditation a day could reduce your stress levels and improve your mental clarity?"

Share a Personal Anecdote

Sharing a personal story or anecdote can be a powerful way to connect with your reader and make your essay feel more relatable. It also shows that you have a personal stake in the topic you're writing about.

For instance, if you're writing an essay about the importance of mental health, you could start with a personal anecdote like "I remember the moment I realized I needed to prioritize my mental health. It was a sunny day, but I felt like I was drowning in darkness."

By using one of these techniques, you can create an essay hook that is engaging, relevant, and memorable. So the next time you sit down to write an essay, remember to start with a hook that will reel in your reader and keep them hooked until the very end.

Example Essays with Engaging Hooks

The End of Innocence: How Technology Is Changing Childhood

Introduction:

From playing in the backyard to scrolling through screens, the childhood experience has drastically changed in the last few decades. Technology has become an integral part of our lives, and children are not left behind. With the emergence of smartphones, tablets, and other smart devices, the digital age has paved the way for a new kind of childhood experience.

However, this change has raised some serious concerns about the impact of technology on children's lives. In this article, we will explore the end of innocence and how technology is changing childhood.

Digital Age and Childhood:

With the advent of technology, childhood has evolved. Smartphones, tablets, laptops, and other smart devices have changed the way children play, learn, and communicate. The digital age has brought a wealth of information and entertainment that was not available in the past.

Children can now access an extensive range of educational resources, connect with peers, and entertain themselves at the touch of a button. However, this has led to concerns about the impact of technology on children's physical, social, and emotional development.

Physical Development:

Technology has made it easier for children to engage in sedentary activities such as watching videos, playing games, and browsing the internet. This has led to concerns about the impact of technology on physical development.

According to the World Health Organization, physical inactivity is one of the leading risk factors for global mortality. With children spending more time in screens, there is a real risk of obesity and other health problems. Furthermore, the excessive use of screens can lead to eye strain, headaches, and other health issues.

Social Development:

Technology has changed the way children interact with each other. Social media platforms such as Facebook, Instagram, and Twitter have given children a new way to connect with peers. However, social media can also be a source of cyberbullying, online harassment, and other negative experiences. 

Furthermore, the excessive use of screens can lead to social isolation, as children spend less time engaging in face-to-face interactions.

Emotional Development:

The impact of technology on children's emotional development is a subject of debate. While some studies have found a positive relationship between technology use and emotional development, others have found the opposite.

The excessive use of screens can lead to addiction, anxiety, and depression. Furthermore, children who spend more time on screens are less likely to develop empathy and emotional intelligence.

Conclusion:

In conclusion, the digital age has changed childhood, and the end of innocence is a real concern. Technology has brought a wealth of benefits, but it has also led to concerns about the impact on children's physical, social, and emotional development. As parents, it is important to strike a balance between technology use and other activities.

Encouraging children to engage in physical activity, spend time with friends and family, and pursue hobbies can help to mitigate the negative effects of technology. By being mindful of the impact of technology on childhood, we can help our children to grow into healthy, well-rounded individuals.

The Price of Perfection: Why Society's Standards Are Hurting Us

Perfection is a goal that many people strive for in their lives. Society often places a great deal of emphasis on achieving perfection, whether it is in our appearance, career, or personal life. However, the pursuit of perfection can have a negative impact on our mental and emotional well-being. In this article, we will explore the price of perfection and why society's standards are hurting us.

The Perfectionism Trap:

Perfectionism is the belief that one must be flawless in all aspects of life. It is a personality trait that can lead to a range of negative outcomes, including anxiety, depression, and stress. Society often reinforces the notion that perfectionism is desirable, which can lead people to feel inadequate or inferior when they fall short of this ideal.

The Cost of Perfection:

The pursuit of perfection can have significant costs, both personally and socially. At an individual level, it can lead to burnout, anxiety, and depression. Perfectionism is often associated with high levels of stress, as individuals feel pressure to meet unrealistic expectations. This can lead to physical health problems, such as headaches, muscle tension, and insomnia.

At a societal level, the pressure to be perfect can lead to social isolation, as individuals feel unable to meet the expectations of their peers. Social media has exacerbated this problem, as individuals compare themselves to others who seem to have achieved perfection in various aspects of their lives.

This can lead to a sense of inadequacy and low self-esteem, as individuals feel they cannot measure up to the standards set by others.

Breaking Free from Perfectionism:

Breaking free from the trap of perfectionism requires a shift in mindset. It requires recognizing that perfection is not achievable and that mistakes and failures are a natural part of the human experience. Learning to embrace imperfection can lead to greater emotional resilience and mental well-being.

It also requires challenging the societal norms that reinforce the importance of perfectionism. This includes questioning the unrealistic expectations placed on individuals in various aspects of life, such as their appearance or career success.

In conclusion, the pursuit of perfection can come at a significant cost to our mental and emotional well-being. Society often reinforces the notion that perfectionism is desirable, which can lead individuals to feel inadequate or inferior when they fall short of this ideal.

Breaking free from the trap of perfectionism requires a shift in mindset and a willingness to embrace imperfection. By recognizing that perfection is not achievable, we can work towards greater emotional resilience and mental well-being. It also requires challenging the societal norms that reinforce the importance of perfectionism, so that we can create a more compassionate and accepting society for all.

Breaking the Stigma: Why Mental Health Matters

Mental health is a crucial aspect of our overall well-being, yet it is often stigmatized and overlooked in our society. Many people suffer from mental health issues, but due to the stigma surrounding these conditions, they may not seek the help they need. In this article, we will explore the importance of mental health and why breaking the stigma is so crucial.

The Impact of Mental Health on Our Lives:

Mental health plays a crucial role in our overall well-being. It affects our emotions, thoughts, and behaviour, and impacts how we interact with others and the world around us. Mental health issues can have a significant impact on our daily lives, leading to difficulties with work, relationships, and overall functioning.

The Stigma Surrounding Mental Health:

Despite the prevalence of mental health issues, there is still a significant stigma surrounding these conditions. This can lead people to feel ashamed or embarrassed about seeking help, which can delay treatment and lead to more severe symptoms. Stigma can also lead to discrimination and negative attitudes towards individuals with mental health issues, which can further exacerbate their symptoms and impact their quality of life.

Breaking the Stigma:

Breaking the stigma surrounding mental health is crucial to ensuring that individuals receive the help they need. It requires challenging the negative attitudes and misconceptions that contribute to the stigma. This includes promoting awareness and education about mental health issues, as well as encouraging open and honest conversations about mental health.

By creating a more accepting and supportive environment for individuals with mental health issues, we can help to reduce the stigma and improve access to care.

The Importance of Seeking Help:

Seeking help for mental health issues is crucial for both individuals and society as a whole. By addressing mental health issues early on, we can prevent more severe symptoms and improve overall functioning. It also helps to reduce the stigma surrounding mental health, as individuals who seek help can serve as role models and advocates for others who may be struggling.

Mental health is a crucial aspect of our overall well-being, yet it is often stigmatized and overlooked in our society. Breaking the stigma surrounding mental health is crucial to ensuring that individuals receive the help they need. It requires challenging negative attitudes and misconceptions about mental health, promoting awareness and education, and encouraging open and honest conversations.

By doing so, we can create a more accepting and supportive environment for individuals with mental health issues, and improve access to care for all.

From Zero to Hero: The Power of Resilience

Resilience is the ability to overcome adversity and bounce back from challenges. It is a powerful trait that can help individuals achieve success in all areas of their lives, from personal relationships to professional pursuits. 

Life can be full of challenges and setbacks that can leave us feeling defeated and discouraged. But what sets successful people apart from those who struggle is their ability to bounce back from adversity and keep pushing forward. This ability to overcome obstacles and persevere in the face of adversity is known as resilience, and it can be a powerful tool for achieving success in all areas of life.

In this article, we will explore the concept of resilience, its benefits, and strategies for building it. We'll also look at real-life examples of resilience in action and how it can help us go from zero to hero in our own lives.

Defining resilience: What it is and why it matters

Resilience is the ability to adapt and thrive in the face of adversity, trauma, or stress. It involves being able to bounce back from setbacks and continue moving forward despite challenges. Resilience is not a fixed trait; rather, it can be developed and strengthened over time through deliberate practice and the cultivation of a growth mindset.

Resilience matters because life is full of challenges, both big and small. Whether it's a difficult job interview, a breakup, or a health issue, we all face obstacles that can derail us if we don't have the tools to cope. Resilience helps us stay strong in the face of adversity, maintain our focus on our goals, and continue making progress even when the going gets tough.

The benefits of resilience: How it can improve your life

There are many benefits to developing resilience. Here are just a few:

Increased self-confidence: When we develop resilience, we become more confident in our ability to handle challenges and overcome obstacles. This increased confidence can spill over into other areas of our lives, helping us take risks and pursue our goals with greater vigour.

Improved mental health: Resilience has been linked to improved mental health outcomes, including lower rates of depression, anxiety, and post-traumatic stress disorder (PTSD). This is because resilient individuals are better able to cope with stress and trauma, and are less likely to be overwhelmed by negative emotions.

Greater success in personal and professional pursuits: Resilience is a key predictor of success in both personal and professional endeavours. Individuals who are more resilient are better able to persevere in the face of challenges, bounce back from setbacks, and stay focused on their goals.

Strategies for building resilience: From mindfulness to self-care

While some individuals may be naturally more resilient than others, resilience is a trait that can be developed and strengthened over time. Here are some strategies for building resilience:

Practice mindfulness:

Mindfulness can help us develop a greater awareness of our thoughts and emotions, and learn to regulate them more effectively. This can be especially helpful when we are facing challenges or setbacks.

Cultivate a growth mindset: 

A growth mindset involves believing that our abilities can be developed through hard work and dedication. This mindset can help us stay motivated and focused even when we encounter obstacles.

Practice self-care: 

Taking care of ourselves physically, emotionally, and mentally is essential for building resilience. This may include getting enough sleep, eating well, exercising regularly, and engaging in activities that bring us joy and fulfilment.

Real-life examples of resilience in action

There are countless examples of individuals who have demonstrated remarkable resilience in the face of adversity. For example:

Oprah Winfrey grew up in poverty and was a victim of abuse, but she persevered and went on to become one of the most successful and influential people in the world.

J.K. Rowling was a struggling single mother when she wrote the first Harry Potter book, which was rejected by multiple publishers. But she kept writing and eventually found success, becoming one of the bestselling authors of all time

Another factor that contributes to resilience is having a positive outlook. People who are resilient tend to focus on the positive aspects of a situation, rather than dwelling on the negative. They also have a sense of optimism and hopefulness, which allows them to see the light at the end of the tunnel even in the darkest of times. 

In fact, studies have shown that having a positive attitude can help individuals cope better with stress and adversity, leading to increased resilience.

In addition to having a positive outlook, building strong relationships with others can also help to foster resilience. Having a support system of family, friends, and even colleagues can provide a sense of belonging and connection, which can be critical during difficult times. This support system can also provide emotional and practical support, helping individuals to better manage and overcome challenges.

Furthermore, resilience can also be strengthened through learning and personal growth. By taking the time to reflect on past experiences, individuals can gain valuable insights into their own strengths and weaknesses. This self-awareness can help them to develop a greater sense of resilience, as they become better equipped to deal with future challenges.

Finally, taking care of one's physical health can also contribute to resilience. Engaging in regular exercise, getting enough sleep, and eating a healthy diet are all important factors in maintaining physical well-being. By prioritizing physical health, individuals can better cope with stress and adversity, allowing them to bounce back more easily when faced with difficult situations.

In conclusion, resilience is a powerful trait that can help individuals overcome adversity and achieve success in all areas of life. Whether it is through developing a positive outlook, building strong relationships, or prioritizing physical health, there are many strategies that can be used to build resilience. 

By focusing on these strategies and working to develop a greater sense of resilience, individuals can learn to transform themselves from zero to hero, achieving their goals and living their best lives.

In conclusion, the essay hook is a crucial element in any essay, as it is the first thing that readers will see and can make or break their interest in the rest of the essay. There are many different types of essay hooks that can be used, from rhetorical questions and anecdotes to statistics and quotes.

By understanding the different types of hooks and how they can be used effectively, writers can capture their readers' attention and keep them engaged throughout the essay.

To create a successful essay hook, it is important to consider the audience, the topic, and the purpose of the essay. By tailoring the hook to these factors, writers can create a hook that is not only attention-grabbing but also relevant and meaningful.

Fortunately, with the help of Jenni.ai , creating an essay hook has never been easier. Our AI-powered writing assistant can help you create essay hooks with its AI autocomplete feature, Jenni.ai can help you create essay hooks that will capture your readers' attention.

So, if you're struggling with your essay hook or looking for a way to streamline your writing process, sign up for Jenni.ai today. Our powerful writing assistant can help you take your writing to the next level, and with a free trial available, there's no reason not to give Jenni.ai a try.

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Write an Attention-Grabbing Opening Sentence for an Essay

• M.Ed., Education Administration, University of Georgia
• B.A., History, Armstrong State University

You can think of the first sentence of your essay as you would a fishing hook. It grabs your reader and allows you reel the person into your essay and your train of thought. The hook for your essay can be an interesting sentence that captures a person's attention, it can be thought-provoking, or even, entertaining.

The hook for your essay often appears in the first sentence . The opening paragraph includes a thesis sentence . Some popular hook choices can include using an interesting quote, a little-known fact, famous last words, or a statistic .

A quote hook is best used when you are composing an essay based on an author, story, or book. It helps establish your authority on the topic and by using someone else's quote, you can strengthen your thesis if the quote supports it.

The following is an example of a quote hook: "A man's errors are his portals of discovery." In the next sentence or two, give a reason for this quote or current example. As for the last sentence (the thesis) : Students grow more confident and self-sufficient when parents allow them to make mistakes and experience failure.

General statement

By setting the tone in the opening sentence with a uniquely written general statement of your thesis, the beauty is that you get right to the point. Most readers appreciate that approach.

For example, you can start with the following statement: Many studies show that the biological sleep pattern for teens shifts a few hours, which means teens naturally stay up later and feel alert later in the morning. The next sentence, set up the body of your essay, perhaps by introducing the concept that school days should be adjusted so that they are more in sync with the teenager's natural sleep or wake cycle. As for the last sentence (the thesis) :  If every school day started at ten o'clock, many students would find it easier to stay focused.

By listing a proven fact or entertaining an interesting statistic that might even sound implausible to the reader, you can excite a reader to want to know more. 

Like this hook: According to the Bureau of Justice Statistics , teens and young adults experience the highest rates of violent crime. Your next sentence can set up the argument that it's dangerous for teenagers to be on the streets at late hours. A fitting thesis statement might read: Parents are justified in implementing a strict curfew, regardless of a student's academic performance.

The Right Hook for Your Essay

The good news about finding a hook? You can find a quote, fact, or another type of hook after you determine your thesis. You can accomplish this with a simple online search about your topic after you've developed your essay .

You can nearly have the essay finished before you revisit the opening paragraph. Many writers polish up the first paragraph after the essay is completed.

Outlining the Steps for Writing Your Essay

Here's an example of the steps you can follow that help you outline your essay.

• First paragraph: Establish the thesis
• Body paragraphs: Supporting evidence
• Last paragraph: Conclusion with a restatement of the thesis
• Revisit the first paragraph: Find the best hook

Obviously, the first step is to determine your thesis. You need to research your topic and know what you plan to write about. Develop a starting statement. Leave this as your first paragraph for now.

The next paragraphs become the supporting evidence for your thesis. This is where you include the statistics, opinions of experts, and anecdotal information.

Compose a closing paragraph that is basically a reiteration of your thesis statement with new assertions or conclusive findings you find during with your research.

Lastly, go back to your introductory hook paragraph. Can you use a quote, shocking fact, or paint a picture of the thesis statement using an anecdote? This is how you sink your hooks into a reader.

The best part is if you are not loving what you come up with at first, then you can play around with the introduction. Find several facts or quotes that might work for you. Try out a few different starting sentences and determine which of your choices makes the most interesting beginning to your essay.

• How To Write an Essay
• How to Write a Great Essay for the TOEFL or TOEIC
• The Ultimate Guide to the 5-Paragraph Essay
• The Introductory Paragraph: Start Your Paper Off Right
• How to Structure an Essay
• How to Write a Solid Thesis Statement
• Definition and Examples of Analysis in Composition
• Tips on How to Write an Argumentative Essay
• What an Essay Is and How to Write One
• What Is Expository Writing?
• How to Write a Good Thesis Statement
• Writing a Lead or Lede to an Article
• The Five Steps of Writing an Essay
• An Introduction to Academic Writing
• How to Write a Response Paper
• How to Write a Research Paper That Earns an A

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How to Write a Hook for an Essay: Practical Tips & Examples

Writing essays can be an exhausting task. Most people looking back on their days in school and current students can all attest to that sentiment. The pressure of writing something that’s captivating and original , an essay that will turn heads and yield a high grade, generates anxiety in students all over the world. 

And the thing that will capture the most attention and really keep the audience, in most cases the professor, reading the essay is something called a hook. Understanding what a hook is and how to write a hook for an essay can make a huge difference in the outcome of the piece and how it is viewed by the person reading it. 

Table of Contents

What is a Hook in an Essay? 

A hook in an essay is generally the opening line that is designed to pique the interest of the reader. The hook is used as bait, a way to lure in the attention of the reader and captivate them in a way that they will continue reading out of a desire to learn more about the topic at hand. 

Not all essays are created equal. A single classroom where all students are assigned the same topic can yield dozens of different ways to talk about or explain the same idea. What will make one essay stand out from the others is a hook that compels the reader to keep going. The hook is essentially an elevator pitch, a short and sweet delivery that is designed in a way to generate curiosity and intrigue, a segue into the deeper and more detailed explanations and research that go into the essay as a whole. 

A hook can be presented by using an anecdote, a powerful or inspiring quote, a shocking statistic, or a well-written and vivid description. The hook establishes from the start the essay’s tone and relevance.

Why is it Important to Have a Good Essay Hook?

If you don’t have a good essay hook, you will have a very hard time connecting with the reader. Aside from that, you can lose the interest and attention span of the audience if you don’t captivate them from the beginning. 

Keep in mind, most essays are written by students and the professor responsible will be required to read dozens of them for each assignment. If you don’t have a great essay hook, the chances are you won’t capture the attention of the professor and this will impact the grade you receive on the essay. 

Storytelling is such an important part of human history. It goes back to the beginning of mankind and has played an integral role in the advancement of humanity and society. From the early times of humanity, the best storytellers were the ones who were able to capture the attention of their desired audience. Using a great hook that piques the interest of audiences has always been a vital component of telling a great story, whether it’s a speech or an essay.

What are the Different Types of Essay Hooks

There are different kinds of hooks that can be used while writing essays. Each kind of hook is different but has the same principal purpose: to get the reader’s attention so they are hooked from the start and continue reading with the desire to learn more, not just because they are tasked with the assignment to read the essay. 

By creating a captivating hook and generating a desire to keep reading, you are one step ahead on the mission to deliver an essay that is actually impactful. 

An anecdote is a short, amusing, and interesting story or quip about a person, story, or event. Kicking off an essay by sharing an anecdote is a very easy and entertaining way to hook the reader into feeling engaged and curious about the story they are about to read. 

Rhetorical Questions

A rhetorical question is a question that is asked for effect and not necessarily to elicit some kind of an answer. It’s a great way to make people think or question themselves or their beliefs regarding a specific topic or subject matter. 

Description

Using a description as a hook that’s intriguing and attention-grabbing is a great way to drive curiosity and ensure the audience continues reading the essay. 

Fact/Statistic

People love facts and statistics. They are great ways to engage readers by providing them with bits and pieces of factual information they can then use to build stronger opinions or arguments about the subject at hand. 

Using a quote as a hook can work really well if choosing the right person and a quote that is highly relevant to the topic of the essay. People are easily inspired by quotes so leveraging them as hooks is a great strategy for writing essays that engage. 

Common Misconceptions 

By adding a common misconception as a hook for your essay, you teach something right off the bat. This is a really impactful way of showing the reader that they can expect a lot more value and lessons learned if they continue reading beyond the hook of the essay. 

What Are Some Good Hooks for Essays (With Examples)

An intriguing rhetorical question .

Let’s imagine you are writing an essay about using artificial intelligence to create articles. An intriguing rhetorical question you could use for the hook of the essay could be something like: 

“Do you want to spend the whole day writing or leverage technology to do the work for you?” It’s an obvious answer but a question that doesn’t necessarily even need an answer. It makes a point. That’s why it makes a great hook because it intrigues the reader to find out more about how technology will do the work for them. 

A Surprising Fact or Statistic

Shock your reader right off the bat. You writing about health and nutrition? Start your essay with a statistical hook like:

“X% of people who consume Y are more likely to develop Z in their lifetime.” Obviously the reader will be curious to know if they fall into that category and will keep reading.

A Relevant Quotation

People love quotes. By adding an inspiring or thought-provoking quote by someone that carries weight on the topic of your essay, your hook will capture the reader’s attention. If you are writing an essay on veganism, for example, and you start off with the following quote by Paul McCartney for a hook, you are on the right path: 

“If slaugherhouses had glass walls, everyone would be vegetarian.”

An Interesting Anecdote

Anecdotes can be personal or amusing. This helps catch the reader’s attention making it a great hook for an essay. Connect with the reader by using a meaningful anecdote. If you are writing an essay on public speaking, a great example of an anecdote spoken by Winston Churchill would definitely work as a captivating hook. 

“When I get up to speak, I always make a point of taking a good look around the audience. Then I say to myself, ‘What a lot of silly fools.’ And then I always feel better.” 

A Common Misconception

Back to the idea of an essay discussing veganism, as there are many common misconceptions about a plant-based diet, creating a hook with something that will really surprise the reader would be a great way to kick off the piece. For example: 

“Contrary to popular belief, a plant-based diet won’t cause protein deficiencies. In fact, plant-based consumers can get more than enough protein without even having to supplement.”

How to Write a Hook for an Essay and Get Started

Without knowing where you are going with your essay, it will be challenging to create the right hook. You don’t want to start with the hook, even though it will eventually be at the start of the essay. 

In order to create a hook that really does the job, you want to flesh out the entire essay, research the subject matter first, and decide the hook toward the end. This way, you are well-versed in the subject matter by having done most of the research first. 

Create an Outline

First, you want to outline the entire essay. Figure out what you are going to write about, the direction you will take the piece, and how you will close it out. 

By outlining the intro, body, and conclusion of the essay first, you already do a lot of the legwork to understand the structure and content that will be used to develop the essay. Simply outlining the essay first will already get the creative juices flowing so the hook you end up creating will be impactful. 

Develop a Thesis

The thesis statement is the main idea or concept that you will talk about and deliver in your essay. You want to develop this first so you have a strong backbone to build on when it comes time to write both the hook and the essay. 

Writing your thesis statement will make it so much easier to write your hook. The thesis is typically presented at the end of the introduction whereas the hook is at the beginning of the intro. So by having your thesis developed and in place, you’ll naturally be able to write a hook that makes a lot more sense and flows well into the thesis statement shortly after. 

Write Your Hook

Once your essay is outlined and the thesis is ready to go, you want to write your hook. Which style hook will depend a lot on the subject of the essay and what you plan to present with the thesis. That’s why having the first two steps in place before taking a shot in the dark with the hook is essential. Write a few different types of hooks to see which works the best. Share the introduction with friends or colleagues to see which hook captures their attention the most before making your final decision. 

Writing an essay can be a tiring and tedious experience for many people. But it doesn’t have to be that way if you are prepared with the proper steps to take and tools to use to assist you in the process. 

Once you have the outline and thesis in hand, you can even plug them into ChatGPT to help brainstorm some hooks that make your essay intro pop. And if you end up using ChatGPT or some other AI-generating content writer with the production of your essay, run it through the Undetectable.ai humanizing tool to ensure that the text is natural and doesn’t sound robotic.

While the hook of an essay might seem like a simple step that’s easy to ignore (it’s just a sentence, right?), don’t slack on this step. It’s a step too many people don’t give enough time and part of the process that can make or break a great essay. 

Remember, your essay will be one of many and you want to stand out in a crowded room, not just be another paper on the pile.

How to Write a Hook that Captivates Readers

A hook is a compelling opening sentence or paragraph in an essay or article. Its purpose is to grab the readers’ attention and entice them to continue reading. A hook must evoke an emotional response or pique curiosity to keep the readers engaged.

Are you trying to figure out how to write a hook? Stick around because this blog has all the guidelines you need to write one like an expert  paper writing service  provider. So, let’s get started!

Table of Contents

Types of Hooks for Essays

Your essay or  research paper’s  hook can be in any of the five types:

Anecdotal Hook

Starting with an anecdote is a good way to keep the readers interested. Ensure that the anecdote relates to your topic and makes your readers feel like they’re part of the narrative.

For example:

“Sarah sat at the edge of the cliff. The wind whipping through her hair as she stared into the vast expanse of the Grand Canyon. Little did she know that this moment would be the catalyst for a life-changing decision.”

This hook introduces a character, Sarah, and a dramatic setting, the Grand Canyon. Doing so creates intrigue and leaves readers wondering about Sarah’s decision. Here, the reader is immediately invested in the story and eager to learn more.

Question Based Hooks

Another effective hook is to pose thought-provoking questions. This type of hook encourages readers to engage with the content right from the start actively. 

Here’s an example:

“What if everything you thought you knew about success was wrong? What if the key to achieving true fulfillment lies in embracing failure and redefining your definition of success?”

This hook presents a series of thought-provoking questions challenging the conventional wisdom about success. 

Statistical or Factual Hook

This hook type is particularly effective when the statistic or fact is relevant to the main content. 

“Did you know that 80% of New Year’s resolutions fail by February? Discover the secrets to making lasting changes and achieving your goals beyond the first month of the year.”

This hook uses a surprising statistic about the failure rate of New Year’s resolutions to capture readers’ attention. It entices readers to continue reading to uncover shared strategies and insights.

Witty or Humorous Hooks 

Humor and wit can be great ways to keep your readers interested and make their reading experience more enjoyable. If the content is funny or lighthearted, this kind of hook can grab people’s attention.

“They say the early bird catches the worm, but what about the night owls? Discover the surprising advantages of embracing your nocturnal nature and redefining productivity on your own terms.”

This hook puts a fun spin on a well-known phrase about night owls and productivity. 

Scenario Based Hook

This kind of hook appeals to their senses and feelings, establishing an instant bond.

“The sun dipped below the horizon, casting a warm, golden glow over the tranquil beach. As the waves gently lapping against the shore, a sense of peace and possibility filled the air. Beckoning those who dared to chase their dreams!

This hook paints a picture of a beautiful beach at sunset, creating a sense of tranquility and motivation. It provides a vivid image full of detail that draws readers in and captures their imaginations. 

Understanding How to Write a Killer Hook 

A hook is like a doorway to your content. It sets the tone for establishing a connection with your readers. 

It can be a stirring statement, an interesting question, an amusing anecdote, or a shocking fact.

Why is a Strong Hook Crucial in Capturing Readers’ Interest?

Having an eye-catching hook can be a major game-changer when grabbing people’s attention. It’s like a magnet, luring them in and making them want to read your writing.

If you don’t have a good hook, people might not stick around to hear what you have to say. Moreover, a strong hook also sets the tone for your entire writing. 

Examples to Understand the Impact of a Strong Hook

Compelling Statement:

“In today’s busy world, have you ever thought about how you can get more done in a shorter amount of time?”

This hook immediately grabs readers’ attention by talking about a common problem. It plays on people’s need to be more efficient and leaves them wanting to find the solution.

Thought-Provoking Question

“What if the key to happiness lies not in acquiring more, but in letting go?”

This hook gets people thinking by asking a thought-provoking question that goes against the grain. It makes readers question their own opinions and views. Luring them in to see what kind of answers the piece offers.

Intriguing Anecdote

“As the clock struck midnight, she found herself standing on the edge of a decision that would change her life forever.”

This hook straight away pulls readers into a dramatic scenario. Trying to spark their curiosity about the character’s problem. Makes them desperate to find out the results of their choice.

Surprising Fact

“Did you know that the human brain can process images 60,000 times faster than text?”

This hook throws out an unexpected and captivating fact that gets readers interested. It brings up an interesting piece of info. Also gives a hint at what more can be discovered in the rest of the article.

Pro Tips to Craft a Killer Hook

You can use the following techniques to write a killer hook.

Target Audience – Identification, Preference, and Interest

Before you write a hook, it’s important to understand your audience well.

To identify your target audience, consider the following factors:

• Demographics: Age, gender, location, education level, occupation, etc.
• Psychographics: Values, beliefs, hobbies, lifestyle choices, etc.
• Behavior: Online habits, preferred platforms, browsing patterns, content consumption habits, etc.

Understanding Target Audience Preferences and Interests

After identifying your audience, it is important to know their interests. Here are some guidelines from the expert  research paper writing services  provider. 

Surveys and Questionnaires 

Send out surveys to your audience to get their thoughts and feelings directly. Ask what they like, what interests them, and what captures their attention. Look at the answers you get to find out what people usually think.

Social Media Listening 

Keep an eye on social media sites where your desired demographic hangs out. Check out what they’re interacting with, what they’re talking about, and the kind of lingo they use.

Effective Hook for Effective Writing

Once you’ve figured out what your audience likes and dislikes, you can craft a hook that resonates with your audience. Here are a few ideas to help you do that while writing an essay:

Pinning the Pain Points 

Identify the challenges, problems, or pain points your audience faces and address them directly in your hook. For example, “Tired of struggling to find time for self-care? Discover a simple solution that fits into your busy schedule.”

Appeal to Their Aspirations

Tap into your audience’s aspirations, goals, or desires and use them to create an emotional connection. For instance, “Imagine a life filled with adventure and travel. Uncover the secrets to fulfilling your wanderlust dreams.”

Use Their Language 

Pay attention to the language, phrases, and terminology your audience uses. Incorporate those words in your hook to make it relatable and resonate with their communication style.

Focus on Relevancy 

Ensure that your hook directly relates to the topic or content you’re offering. Make it clear how your content will provide value or satisfy their interests. For instance, 

“Discover the latest fashion trends that suit your body type perfectly.”

Create Curiosity 

Intrigue your audience by hinting at valuable insights or solutions they can expect to find in your content. Pose a question or make a statement that sparks their curiosity and leaves them wanting more.

Impactful Hook for a Perfect Write-up

Stick to these guidelines below for writing an effective hook:

Keep Your Opening Sentence Concise 

The first line of your hook matters in getting people to pay attention. Keep it short, powerful, and interesting right away. Don’t waste time with long intros or too much background info. Drop a punchy sentence that sets the tone for the rest of your content.

Consider the following example:

“Unravel the mysteries of the universe in just five simple steps.”

Creating a Sense of Curiosity or Suspense

Creating intrigue can capture your readers’ attention and keep them hooked. Think of it like this: curiosity and suspense are like bait to draw people in. 

For example, you could open with a question or Statement that will make your readers want to know more. Or you could set up a scene that creates a sense of anticipation for what comes next.

“She stood at the crossroads, a single decision separating her from the life she had always dreamed of.”

This opening sets up a suspenseful situation. Makes readers eager to find out what choice the character will make and what the consequences will be. 

Add Emotions to Evoke a Strong Reaction:

Feelings resonate with readers and get an intense response. By tapping into people’s emotions, you can create an instant link and interest.

“Heart pounding, palms sweating, she took a deep breath and stepped onto the stage. It was her moment to shine.”

It creates an emotional connection and builds anticipation as readers root for the character to do well. Stirs up many feelings and encourages readers to continue reading to find out what happens next.

Key Ingredients of a Good Hook 

While writing a hook, ensure:

Clarity and Conciseness 

Make sure the hook is simple and to the point. Cut out any extra words that could weaken its effects.

Emotional Appeal 

See if the hook gets the emotions out of the readers you want. Think about adding or making the elements stronger to get the readers feeling something.

Relevance and Connection 

Make sure the hook is closely connected to the rest of the article. Tweak the hook to strengthen the link between the start and the rest of the text.

Language and Tone 

Be mindful of the words you use, how you say it, and the type of writing in the hook. Try to make sure it’s something that your target audience will like and expect.

Common Mistakes to Avoid 

Overly long or complicated hooks.

Avoid making a hook statement overly long. Long and convoluted hooks for writing can confuse or overwhelm readers. As a result, they will lose interest before they dive into the main content.

Using Clichés or Generic Openings

Using clichés or generic openings in your hook can make it predictable and uninteresting. Generic openings fail to capture readers’ attention because they offer nothing new or intriguing.

“Once upon a time, in a land far, far away, there lived a brave hero who embarked on an epic journey to save the world from evil.”

This opening might sound familiar and reminiscent of classic fairy tales. Still, it doesn’t provide any unique or surprising elements. 

To avoid clichés and generic openings, strive for originality and fresh perspectives. Here’s a revised hook that takes a different approach:

“In the darkest corners of a forgotten realm, a reluctant outcast discovers an ancient secret that holds the power to reshape destiny.”

Failing to Deliver on the Promises Made in the Hook

When readers are hooked by an intriguing statement or a compelling question, they expect the content to deliver on those promises. Failing to do so can lead to disappointment and a loss of trust.

Ensure that the hook in essay accurately reflects the main content and sets realistic expectations for readers. Here’s an example:

“Discover the ultimate secret to becoming a millionaire in just one month!”

If the content that follows this hook doesn’t provide a legitimate and achievable path to wealth creation, readers will feel misled and may lose interest. While writing hooks, ensure that the hook’s promises align with the content and deliver valuable information or insights.

Writers need to use a catchy hook in their write-ups. It is like setting the tone for your entire piece, and it can create an emotional connection between you and your readers.

Hopefully, this blog post helped let you know how to write a hook for an essay. If you are still confused, don’t hesitate to count on the professional expertise of  our writers .

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How To Write A Great Essay Hook (With Examples)

• Smodin Editorial Team
• November 24, 2023

Learning the secrets behind an effective essay starts with understanding the power of a hook. Your hook is the opening statement of your introduction and ultimately acts as an invitation to your readers. It invites them to explore the ideas you’re presenting, while also engaging their attention for a long enough time to read your work.

With a great hook, you can improve your writing skills and set the stage for a masterfully written essay. But what else is a good hook able to do? And what kind of hook can you use to write an incredible essay?

This guide (complete with hook sentence examples) will help walk you through the steps of writing a hook and how to use it to boost your grades and make your work more compelling than ever!

What Is An Essay Hook?

An essay hook is the opening sentence or paragraphs of your essay and is designed to pique the curiosity of your reader while also holding their attention long enough to read the rest of your work. Think about it – would you want to read an essay if the first sentence is long-winded and boring?

Generally, writers use an effective hook to set the tone for the rest of the work and give you a quick look ‘behind the curtain’. The hook tells you exactly what the essay is about in a thoughtful and thought-provoking way that leaves you hungry for more.

For example: “ Did you know that the average person eats around five pounds of shark meat every year? In a shocking study by the Shark Lovers World Organization, it was revealed that around 4% of all fish-based products contain shark meat. ”

Of course, this isn’t true (at least, we hope not!). But it did capture your interest and make you want to find out more. That’s exactly what a hook does.

A good essay hook can keep your readers interested and helps to engage them in what you’re saying. It also leaves a lasting impression on them, which means you’ve accomplished your goal of starting a conversation about your essay topic.

Types Of Essay Hooks

With the many types of essays and writing structures you can use for your work, there are just as many hooks to suit your topic. But which ones are relevant? And which one should you use to effectively introduce your writing?

Below, we’ve listed some of the most common types of essay hooks to help you narrow down your search.

Question hook

If you start your essay with a thought-provoking question, you have a great chance of engaging your readers from the get-go. This is because a question can encourage them to actively think about what you’re saying and spark curiosity about what the real answer to the question is.

It’s important to ensure that your question is relevant and intriguing, but it’s even more important that it aligns with the theme of your essay. Usually, your readers will want to keep reading to find the answers in the body of your essay.

Quotation hook

When you open your essay with a quote from a notable person or reputable organization, you add credibility to your work. This can be particularly important when you’re discussing a topic that needs expertise to build trust.

After you use a relevant quote, you’ll also need to explain why it’s relevant to set the stage for the discussion or argument that you’re presenting.

Statistic hook

Introducing your topic with a compelling statistic or data is another great way to add credibility to your paper. It shows your reader that you’ve done your research, and you have proof to back up the claims that you may be making in the body of your essay.

It’s essential to use statistics that are accurate, though, and they should come from credible sources. Otherwise, you may be undermining your work, which could lead to losing the trust of your reader.

Anecdote hook

The last time I started an essay with an anecdote, my professor gave my work a stellar review and I got the best grades in my class .

Did we grab your attention? Good. That’s how an anecdote hook works. An anecdote is a short personal story that establishes trust with your reader and creates an emotional connection. It can also add a layer of interest to narrative or descriptive essays.

In some essays, you can write an anecdotal hook from the perspective of a fictional character. As long as it sounds like a personal experience, it should reel your readers in.

Surprising statement hook

If you can, try to capture your reader’s attention with a bold or unexpected statement. When you catch them off guard, you can stimulate their curiosity. They’re going to want to keep reading to see how you address or support your surprising statement.

You can use this type of hook in several different ways. Whether you’re challenging a common misconception, giving counterintuitive insights, or presenting intriguing facts that will wow or shock your reader, you can start your essay off on the right note.

Description hook

A description hook helps to engage readers by painting an image or setting a scene using descriptive language. Typically, it appeals to the senses (sight, sound, touch, taste, and smell) and describes something in enough detail that it makes the reader feel as if they’re actually experiencing it for themselves!

This type of hook is suited for narrative or descriptive essays because it allows you to set the tone, establish a certain atmosphere, and even evoke an emotional response in your reader. In turn, the reader becomes fully immersed in the scene that you’re setting.

How To Write A Great Essay Hook

Now that you understand the basics, it’s time to put your pen to paper (or fingers to the keyboard) and write a hook that will draw readers in and keep them reading. If you follow the steps we’ve outlined below, you’re sure to craft a hook that will reel in your audience – hook, line, and sinker .

1. Know your audience

Knowing your audience is perhaps one of the most important things to consider when you’re writing an essay hook. Are you writing for your teachers, peers, or a broader audience? Once you know that, you can move on to understanding their motives, and values, and how their emotions will affect how impactful your hook is.

Creating a connection with your audience grabs the reader’s attention and encourages them to keep reading your essay. And, by fostering this connection, you can make them more receptive to the message you’re trying to convey.

2. Understand the purpose of your essay

Before you can write your hook, you’ll need to know what the purpose of your essay is. Generally, your essay will try to inform, persuade, or narrate your subject. Either way, narrowing down the motivation behind writing the essay will help you on your quest to write a hook that suits your writing.

Your hook should always align with the concept of your essay since it’s used to introduce the main theme or argument. You can think of it as a preview of what you’re going to talk about – it gives your readers a glimpse into the direction of your written work and sets expectations for what your essay will cover.

3. Choose the right type of hook

The type of essay hook you choose significantly impacts your essay’s style and whether it will keep your reader’s interest. You can pick from a question, quotation, anecdotal hook, or any of the others we’ve listed.

By carefully selecting what types of hook sentences will captivate your reader and establish the right tone for your essay, you’re guaranteed to have a compelling introduction. You just need to make sure that your hook suits the essay you’re writing.

For example, if you’re writing a personal story hook as an introduction to a historical essay that relies on a chronological structure, it wouldn’t be very impactful. Instead, a quotation or statistic hook may be better suited to an academic essay like this.

4. Make sure your hook is relevant

Relevance is the key to creating a compelling essay hook. The hook should always connect to the topic of your essay, and the link between the two needs to be clear from the get-go.

This does mean, however, that you need to avoid unrelated information in your hook. Keeping with the example of writing a historical essay, we can illustrate this point perfectly.

Say you’re writing an essay on World War II, and you’ve chosen a statistical hook to open your writing. Adding statistics about coffee sales during the same time period is completely irrelevant and won’t have much of an impact.

Unrelated hooks can confuse your audience and completely lose the reader’s interest. On the other hand, a focused and relevant hook can grab the reader’s attention and make your essay more exciting.

5. Spark curiosity

The way that you phrase your essay hook is just as important as the type of hook you use. Ideally, your hook should excite the reader and spark curiosity that makes them want to keep reading.

A poorly worded hook can be confusing or – let’s face it – boring! And you don’t want to bore your audience before they even get past your introduction. Whether you’re asking a question or introducing the topic for your ideas, your hook should set the stage for the rest of your essay.

You may need to use some creativity for this step. But putting yourself in the shoes of your reader can help. Ask yourself ‘What would make me want to keep reading?’. Your answer is usually a good place to start!

6. Keep it short

Although an attention-grabbing hook is ideal, it’s essential to keep it short. You should focus on using impactful language that can effectively convey your message. This is mainly because a shorter hook can keep your reader’s attention without overwhelming them with too much information.

Remember, it’s all about balance. When it comes to essay hooks, you want to strike a balance between capturing your audience’s attention and giving them a concise overview of what your essay is about.

7. Tweak the tone

The tone of your hook sets up the tone for the rest of your essay – so it’s pretty important that you align your tone with the topic. To do this, you first have to ask yourself what the tone is . Is it serious? Or perhaps you want to come across as humorous? Either way, you’ll want to maintain a consistent tone throughout.

A good example of this would be when writing a personal essay. In this case, an anecdote hook would be a great way to kick off your writing. However, if your personal story is serious, a funny anecdote isn’t necessarily the best choice. Instead, you’ll want to pick an anecdote that matches the seriousness of what you’re discussing in the body of your work.

8. Revise your hook with Smodin

After you’ve written your hook, it might still need a little nip and tuck to go from almost perfect to perfectly polished. To do this, you can use several different techniques to rewrite it.

But the easiest way to ensure that your hook is bulletproof is to use Smodin’s AI Paraphrasing tool . It can spin your words to sound like it was crafted by an expert – in a matter of seconds. It’s also a good way to avoid plagiarism and check your text to see how well it performs (the flow, tone, and relevance).

You can also use our free AI Writer to generate a unique, plagiarism-free, and professional essay in just a few prompts. This can help you draft a rough copy of your work before making any adjustments or modifications to your final product.

Catchy Hook Examples For Your Essay

With a better understanding of the types of essay hooks, and how to use them, you are well on your way to crafting an effective and attention-grabbing introduction to your writing. But, if you still need a little help with tailoring hook types to suit your writing structure, take a look at some of these examples of hooks for different types of essays:

Argumentative essay hook examples

Statistical hook: “ According to a recent study conducted by the U.S. Environmental Protection Agency, Americans generate around 4.48 pounds of trash every day. This highlights the urgent need for recyclable products and packaging to address this pressing issue. ”

Question hook: “ Have you ever wondered how our experiences as children impact our daily lives and our resulting choices as adults? This critical question has prompted us to explore the topic of childhood trauma and the profound implications that it could have on our futures. ”

Persuasive essay hook examples

Statistic hook: “ Did you know that over 1.3 million tons of plastic waste are dumped into our oceans every year? This alarming statistic demands our attention and immediate action to address the pressing issue of plastic pollution. ”

Surprising statement: “ In a world that’s run by technology, it’s shocking to realize that the average person spends more time in their day scrolling through social media than sleeping. The digital age has not only revolutionized communication but has also left us questioning the true value of our time and relationships. ”

Narrative essay hook examples

Anecdotal hook: “ Raindrops tapped lightly on the window pane, and the slight rustling of the leaves seemed to whisper secrets in the wind. Little did I know that this ordinary evening would soon become an extraordinary chapter in the story of my life. It all began with a letter—an old, weathered envelope that held the key to a long-buried family mystery .”

Question hook: “ Have you ever wondered what it feels like to stand at the edge of a cliff, staring into the vast unknown below? The adrenaline coursing through your veins, the wind tousling your hair—each moment pregnant with the possibility of adventure. What if I told you that such a moment would change the course of my life forever? ”

Compare and contrast essay hook examples

Quotation hook: “ In the words of Aristotle, ‘Excellence is an art won by training and habituation’. As we delve into the realms of two seemingly disparate subjects, we must consider how their unique qualities and shared traits contribute to the pursuit of excellence in their own distinct ways. ”

Anecdote hook: “ As the sun went down, the city lit up with its busy streets, and I stood there, feeling stuck between two different places—the lively city and the peaceful countryside. In that moment, I noticed how city life and rural living are alike in some ways but also have their unique features. ”

Can I use the same type of hook for different essays?

While some hooks are versatile, it’s best to tailor your hook to the specific essay you’re writing and the topic you’re covering. You’ll need to consider the audience, purpose, and nature of your writing before choosing a hook.

Can I use a combination of different types of hooks in one essay?

Yes, you can experiment with combining different types of essay hooks in your writing, especially if your topic allows for different approaches. However, you should always make sure to include a smooth transition between the hooks and keep them simple. Otherwise, you risk confusing your reader.

Writing catchy hooks is more than just finding something clever to say at the opening of your essay. It’s about leaving an impression on your reader that will carry through the body of your work and leave them hanging on every word you say. Ultimately, your hook can make or break your essay.

With Smodin, coming up with, writing, and revising your hook is as simple as one, two, three. So why not try out our tools to streamline your writing process? There’s nothing to lose – and everything to gain!

How to Write a Hook for an Essay?

Have you ever struggled with difficulties while writing your essays? Probably, yes. If so, the biggest problem most likely lies in making your essay catchy. Doubtless, it should contain a nice hook. It is to say that you are supposed to bring into play all your imagination and don't be afraid to be creative. Hooks of good quality shouldn't be too long or boring. Read on to learn how to write a good hook for your essay, written by EssayService team.

What Is a Good Hook for an Essay?

So, what are the hooks for essays? Hooks or hook sentences are opening sentences that aim to attract and capture a reader's attention - to hook them up. Namely, you are to get the audience interested in what you wrote.

Important to note that the hook is based solely on your knowledge. It is in this sense that it will be personal to you. There is no methodology to find the perfect catchphrase for the essay since each person will have a different way of dealing with the subject and therefore introduce their reasoning. 

It must, however, be taken into consideration that your essay hook must absolutely be related to the subject, or at least to the reasoning that you will lead while writing your text. You should not forget to explain it to a minimum. It is important to put a catchphrase not just for the aesthetics of the introduction: it must add something to your reasoning.

8 the Most Popular Types of Hooks

If you don't know which way would be best to start writing your essay, below are some of the most popular hook types with hook examples offered by our write an essay for me service professionals.

Strong Claim

A statement or declaration that will make your readers think about whether they agree or disagree with the point of view mentioned in the hook sentence.

e.g., Online college classes are cheaper and more effective than in-person college classes.    

An intriguing question that will push the audience to read further. The curiosity will get the upper hand if the answer reveals at the end of the essay. 

e.g., That's not to say the life you have now isn't making you happy, but should you settle for just okay? 

Statistics and Facts

You may provide some accurate, interesting, and trustworthy facts to encourage your audience to continue reading. 

e.g., Two out of five Americans can't name a single freedom protected by the First Amendment. 

Stylistic Devices

Use your imagination and include some metaphors or similes to make the text more vivid and engaging.

e.g., Her long hair was a flowing golden river. 

e.g., Bright as the sun. 

Why don't you start your essay by telling a funny joke? That could evoke readers' positive emotions. Use kind humor and avoid sarcastic statements.

e.g., "What is the best thing about Switzerland? I don't know, but the flag is a big plus."

If you are to write a personal essay, you may share your own experience. It can be a memory, event, or even a story that inspired you once. 

e.g., When I was a child, my granny took me to the ZOO. Could you imagine a small three-year-old boy running from his granny directly to the lions' cage?

Scene Description

A vivid description of the scene where the action takes place would push your readers to feel the atmosphere of the story.

e.g., The day of his birth began with lightning striking the house of his parents.

The quote can markedly support and emphasize the thought and idea of your essay.

e.g., "The real test is not whether you avoid this failure, because you won't. It's whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere." - Barack Obama

Quotes as Hooks for Essays

In an essay, writing a good introduction is usually a very delicate task. There are many methods for writing it, and often you will be tempted to start your essay with a quote. Indeed, a very appropriate quote that fits well with your text can, from the first lines, give your essay the breath it needs.

Quotes could have multiple functions: providing objective information, conveying an emotion, challenging the reader or, quite simply, surprising, and making people smile. 

But be sure to:

• Avoid using well-known quotes and clichés. They can't be hooks and won't surprise anyone;
• Be sure that the quote is related to the topic of your essay;
• Avoid long quotes as they could bore the reader, instead use short and easy to understand quotations;
• When using an author quote as a hook, be sure of the quote, the author, his work, and the date to avoid mistakes.

Why should you use a quote as an essay hook? A relevant and well-chosen quote can:

• positively influence the essay grader;
• make your essay more aesthetic;
• raise the level of readers' trust and curiosity;
• sum up your essay with a point pushing readers to think of it;
• give a persuasive argument;
• give specific references;
• concretize your idea or opinion;
• add authority or animate your writing;
• provide proof that your further interpretation is justified.

Practical Tips on How to Write a Hook for an Essay

Below you will find several valuable tips from our paper writing service online writers to help you write a perfect hook for your essay.

Tip №1: To create a catching hook, you are to define the thesis - your opinion on the subject. The following questions could help you:

• What is the topic of my essay?
• What writing style should I adopt?
• Who is my target audience?
• What text structure do I need to establish?
• What is the purpose of my essay? (persuade, discuss, tell the story, investigate something)

Done? Great! Now keep on reading our step-by-step guide for the hands-on tips and more hook examples.

Tip №2: Start with searching for useful material. Surprisingly for you, it's better to write a hook and an intro after finishing the whole essay. Why? Simply because having the entire essay done, you will understand what is a good hook sentence for your essay.

Tip №3: Define the type of your essay. This step is crucial because an analytical essay or cause and effect essay differ greatly from argumentative, critical, narrative, and descriptive essays as they require using various writing strategies. It goes without saying that the hooks will also differ. Then, the process of writing an essay hook will be much easier. 

Tip №4: Write coherent sentences, and don't forget to use linking words that help not to lose the train of thought.

e.g., in the first place, again, moreover, not only ... but also, as well as, markedly, such as, another key point, especially, for example, the first thing to remember, specifically, for instance, etc.

Tip №5: Never use unknown references. Remember, the hook is made to "catch" the attention of your reader. 

Tip №6: Account for the audience you write for. For instance, if you write an essay for narrow-field professionals, use appropriate hook and language. Conversely, the personal essay could begin with your childhood story or a touching fact of your life.

Tip №7: Use diverse sources to look for good hook sentences and phrases. Namely, you could use historical facts or new info from social media, thus showing that you are an open-minded person who is interested in a number of things.

Tip №8: Always make sure your essay hook is relevant as its purpose is to highlight or reinforce the main idea of the essay.

Essay Hooks Examples

Facts and stats.

Numbers in your hook sentence would definitely draw readers' attention. If you write, for example, an argumentative essay, accurate statistics, interesting facts, and other credible data are the best fit. Mind that in such essays, intro can't be humorous.

e.g., "Somalia, North Korea, and Afghanistan are perceived to be the most corrupt countries in the world, while Denmark, Finland, and Sweden are the least corrupt ones."

"There are 3.725 billion active social media users."

"US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices."

Literature Essay

e.g., Is poetry only the expression of personal feelings?

"To make poetry is to confess," said Friedrich Klopstock, an 18th-century German poet considered to be the creator of "the poetry of experience and experience" (Erlebnisdichtung). Confession is the act of sharing all of your feelings with an outside person, often from the Church, to wash away your sins. In this sense, and following Klopstock, poetry would indeed be the expression of personal feelings. Is it only that?

Quoting an author in a catchphrase is a dangerous exercise, in the sense that this sentence will be the first thing the professor sees in your essay. Citing an author requires knowing exactly what information you are going to give.

Economics Essay

e.g., The Brazilian economy since 2011

Brazil is the seventh-largest economy in the world. After experiencing a period of substantial growth, the economy shows signs of slowing since 2011, due to the stagnation of the prices of export raw materials, the decline in domestic consumption linked to household debt, and lower investment. Affected by the decrease in household consumption, industrial activity, and investment, the Brazilian economy has entered a recession since 2014 (-3.5% in 2015). The recession is forecast to deepen in 2016 due to the tightening of monetary policy to curb inflation and insufficient investor confidence due to political uncertainty.

Generally, such hooks are mainly found in essays on social sciences like economics and geography, or any other subject using a lot of data.

As with the quotations, be certain of the precision of the data that will serve as a hook, and do not forget to cite your sources!

Philosophy Essay 

e.g., Is work a necessary evil?

At first glance, it would seem that work is not something bad. Indeed, work would be something necessary for human fulfillment, as well as leisure and cultural activities, since it would allow the man to improve these physical, moral, and social capacities in order to humanize. We are nevertheless led to wonder if…

You can also start your introduction by using an idea of the resolution of the subject. If you are doing this, then you need to bring up one of your hypotheses, usually what you consider to be the most likely answer when asked the question.

This option will also be useful for writing your complete introduction since it will allow you to question this hypothesis in your intro to draw your text's general problem. It also allows you to start your argument.

"Topical Issue" Essay 

e.g., Are cities in crisis?

Cities, understood as areas where people live, work, consume and have fun, also concentrate a certain number of problems, made up of inequalities and exclusions. In this context, the state has intervened for several decades to try and compensate for this through protean actions grouped under the label "city policy."

Leaning on a news item to create a hook will allow you to put the subject in context. It will even help you put your reasoning in place.

Putting the subject in context will allow the professor to see that you have understood the issue and its challenges in today's world. You can mention laws, social actions, current events, etc.

To put it in a nutshell, using different kinds of hooks is a perfect way to grab your reader's attention. Our research paper writing service professionals have enumerated for you the best tips for writing great essay hooks, as well as the types of hooks. Use our tips and choose the best one for your introduction!

Still can't quite get the hang of the essay hook? No problem! Order an essay on our platform, work with a network of professional freelance writers, and have your assignment ready in no time. Order essays with nice hooks!

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Medical School Personal Statement Hooks (13 Examples)

Medical school personal statement hooks, although they need to be used very carefully, can certainly help bring some personality and originality to an application.

Making up the introductory paragraph of your essay that leads the reader in, they’re also very important.

But it can be hard knowing where to start when it comes to putting them together. Or understanding what works best and why.

To help, I’ve decided to put together 13 hook examples in this article.

Adding my own small critique (on what I think does or doesn’t work), maybe they can offer some guidance when it comes to deciding what to use for your own hooks.

Along with examples, here’s what else we’ll cover to help you with your hooks:

• Hook topic ideas
• What makes a good/bad hook
• Tips on how to write an effective personal statement hook

Ready to get started? Let’s go.

What is a Hook?

A hook is the opening of an essay or a general theme or topic underpinning it.

It’s important because it’s the first thing the reader will see. Therefore it provides the best opportunity for engagement.

Depending on what your prompt is, the hooks you choose can differ across applications. It’ll need to fit a small percentage of the overall word count too (usually around 5,300 characters).

Related : Medical School Diversity Essay Prompts (21 Examples)

A hook can also start from anywhere. It can be a conclusion. Or an insight.

Many applicants choose to present it as a descriptive story rather than a simple “I” statement.

As you’ll see from the following examples!

13 Medical School Personal Statement Hook Examples

To really see and understand these hooks in action, it’s important you click through to those you like and read the examples in their broader context.

The ones picked out here (except those from Reddit) are the hooks included in the general introductions of larger essays.

Examples #1 and #2: General Vs Personal Hooks

“Hope to see you again next week,” I said, while handing the drug addict a packet of syringes. u/throwawatyyyy

Ma’am is this your son?” It was a question I always got as a kid, adopted into a biracial family that was not my own. u/boopboopthesnoot

These examples, taken from Reddit, show some insight into the value of hooks.

The first one received feedback for being a little too generic (overly focused on the “I want to be a doctor because I want to help people” trope) and clunky (using the words “drug addict”).

While the second is more successful; being more personal.

Examples #3 and #4: Engaging Hooks

My story begins at the age of six. I am dressed in a tiny suit with a miniature cello, the perfect size for a doll. It is the debut of The Aloha Trio: I am on cello, and my two older sisters are on violin and flute. My mother describes it as a way of sharing our Hawaiian spirit of “aloha” with a deserving audience. I think of it as torture.

My first patient was a man in his 60’s who fell down a few stairs at the hockey complex. His foot slipped out from under him while climbing the concrete steps, and he smashed his knee and elbow in the process. As a newly certified EMT, it was the first time I was responsible for another’s health. – U.S. News

The two examples here, held up as successful by the respective adcoms reviewing them, are commended for “capturing the reader’s imagination” and showing “clear motivation” as to why they want to become a doctor.

You’ll see the second example is much more measured and matter-of-fact in tone.

Admissions teams aren’t expecting masterful writing verging on “Creative Writing 101”.

Considered and well-thought-out hooks that engage without turning off are far more appropriate!

Examples #5 and #6: Poignant Vs Comedic Hooks

“I love Scriabin!” exclaimed Logan, a 19-year-old patient at the hospital, as we found a common interest in the obscure Russian composer. I knew Logan’s story because it was so similar to my own: a classically-trained pianist, he was ready to head off to college in a month, just as I had the year before. Yet it was Logan who was heading into surgery to remove a recently-discovered brain tumor.

At the beginning of the first Alternative Spring Break (ASB) meeting that I was leading in front of a group of nervous volunteers, I used an icebreaker, Two Truths and a Lie. Being a common face at my campus’s student activities, I have played this game perhaps one too many times. Unlike everyone else who had to take time to think about their interesting truths, I would say the same thing every time. “I want to be a pediatrician, I have alpacas, and I have llamas.” I do not have llamas. – Med School Insiders

Med School Insiders hold up the first example here as better than the second (based on the greater context).

Both hooks are strong. The second one, which uses an anecdote to draw the reader in, makes effective use of humor.

Be careful that your hook helps “show” rather than “tell” your suitability for medicine.

Examples #7 and #8: Narrative Vs Direct Hooks

I made my way to Hillary’s house after hearing about her alcoholic father’s incarceration. Seeing her tearfulness and at a loss for words, I took her hand and held it, hoping to make things more bearable. She squeezed back gently in reply, “thank you.” My silent gesture seemed to confer a soundless message of comfort, encouragement and support.

I was one of those kids who always wanted to be doctor. I didn’t understand the responsibilities and heartbreaks, the difficult decisions, and the years of study and training that go with the title, but I did understand that the person in the white coat stood for knowledge, professionalism, and compassion.  – BeMo

Example #7’s hook here seems to be a lot more impactful than #8’s.

The first is more personal and unique, the second a little too generic and expected.

Example #9: Inquisitive Hooks

Jeremy sobbed quietly, taking deep, shuddering breaths. He wiped his eyes on his favorite Spiderman T-shirt, the one he had been wearing hours earlier when he’d heard the news: His mother had been arrested again, and he may not see her for a very long time. What do you say to a ten-year-old child in that situation? – Transizion

This hook is a great example of capturing the reader and leaving them wanting more.

The use of the question forces the reader to be active in the story.

Your hook should always consider the reader.

Asking questions of them can be a useful way to achieve this.

Example #10: Authentic Hooks

New Orleans was hot and humid during the summer months of 2014–no surprise there. However, for a native Oregonian like me, waking up to 90-degree and 85%-humidity days initially seemed like too much to bear. That was until I reflected on the fact that my temporary discomfort was minute in contrast to the destruction of communities and emotional pounding experienced by the people of New Orleans during and after Hurricane Katrina nine years earlier. – Shemassian Consulting

This example hook has authenticity at its core, providing a tangible example of how the subject helped better the situation.

The individual doesn’t have to tell the reader they are compassionate, it’s shown by the events included in the hook itself.

As Shemassian suggests; your essay doesn’t need to have any “a-ha moment” or a sudden realization.

A slow unfurling story coupled with a descriptive, relatable hook, is often more realistic and grounded in the eyes of the reader.

Example #11 and #12: Contrarian Vs “Off-Topic” Hooks

Mary was well known at our clinic by all of our doctors, nurses, and medical staff. Based on her sharp intellect and cheerful pattern of making all of our staff feel like we were her best friends, it would be difficult to tell why she frequently visited the hospital. Outside of her use of a walker, her Parkinson’s disease diagnosis had not slowed her down much…I wanted to give her the best care possible, whether through asking our great nurses to check in on her or offering an extra blanket or favorite snack to ensure comfort throughout her stay. However, I was simultaneously frustrated that my ability to help Mary ended there. This lingering lack of fulfillment has served as a great motivator to find more ways to do more for patients like her.

My palms had never been as sweaty as when I walked on stage with my trombone in front of a 500-plus member audience on June 9 th , 2015. Sure, I was pretty good, but I would like to think that being invited to play Curtis Fuller’s  Along Came Betty  at the Omaha Black Music Hall of Fame had as much to do with the music skills I had honed over the past decade as it did with training the 8-member band of 10 to 13 year-olds from the inner city to join me on that same stage. I was nervous because this performance was for them; I needed to be at my best. – Prospective Doctor

The first hook here shows good use of contrast.

The subject is at odds with their desire to help the patient but also held back from doing so. Hooks that express contrary viewpoints like this are often very impactful.

Hook #12 is great because it’s so different. We take a break from the common themes of medicine and are transported into another world (but still one with transferrable skills and experiences), which also leads us to want to find out more (did the performance go well?)

Depending on the prompt, your hook can go down unique avenues like this.

It doesn’t always need to start with direct relevance to medicine.

Example #13

The AIDS hospice reeked from disease and neglect. On my first day there, after an hour of “training,” I met Paul, a tall, emaciated, forty-year-old AIDS victim who was recovering from a stroke that had severely affected his speech. I took him to General Hospital for a long-overdue appointment. It had been weeks since he had been outside…While elated that I had literally made Paul’s day, the neglect and emotional isolation from which he suffered disgusted me. This was a harsh side of medicine I had not seen before. Right then and there, I wondered, “Do I really want to go into medicine?” – Accepted.com

Again, this hook is an example of making a contrary point while “showing” the applicant’s relevant extracurricular experience.

In a pile of 20-30 essays, I bet this hook stands out.

Questioning if you even want to go into medicine in the introduction of a med school application is a risk. But it’s also a risk that, if expertly answered, could have a fantastic payoff.

If you’re confident you can back it up with the rest of your essay, risky hooks like this can work well.

Medical School Personal Statement Hook Topics

Coming up with ideas on what to use for your essay hook can be just as difficult as actually writing it.

Here are some popular ideas used by previous applicants that could serve as inspiration:

• Being first in your family to go to college
• Losing a loved one to suicide
• Raising a family
• Graduating early
• Growing up in poverty/experiencing homelessness
• Overcoming physical disability
• Working construction
• Military career
• Teaching career
• Polyglot/speaking multiple languages
• Running political campaigns
• Martial arts instructor
• Raising goats/chickens
• Competitive eSports athlete
• Professional musician
• Powerlifting and sports training

You can turn almost anything personal to you into a hook.

Spend some time thinking about the things you’ve done/achieved/overcome in life and make a list first (before you start writing).

The important thing is that your personal statement answers some form of the question; “ why medicine ?”

Your hook ultimately should lead into that.

Related : “ Why Do You Want To Be A Doctor?” (Reddit’s 19 Best Answers!)

Related Questions

Do personal statements need a hook.

Hooks aren’t always appropriate for personal statements. There’s no cut-and-dry rule that says you have to start with them.

For many applications, however, hooks can be very useful. Especially if you consider the admissions committee member reading through 20-40 similar-sounding essays in a single day.

In those cases, a good hook can help you grab the attention of the reader and stand out. As well as sell other aspects of yourself that aren’t always obvious or evident in your application.

Whether that actually betters your chance of getting into med school, is probably too much of a stretch to say. But it definitely could help differentiate you.

What is a good hook for a personal statement?

The best hooks are ones that are appropriate to an activity you’re introducing. The more unique they are, and the more effective at fuelling curiosity and encouraging someone to keep reading, the better.

“I’m sick and don’t know if I’ll get better.” Hearing those words is probably the most painful memory I have about my mother. And I’m reminded of it often when I talk with family at the Memorial Hospital Cancer Center.

But there is a fine line between being overly theatric and measured.

A good hook usually does one (or more) of the following:

• Avoids the cliche “I love science and helping people” opener
• Shows doesn’t tell
• Humanizes the subject
• Personal to you (doesn’t read as if it could have been written by anyone else)
• Carefully balances unique and shocking (it still needs to be an effective, serviceable essay)
• Avoids clunky langage/being tonally offensive

A good way to find out if you have a strong hook is to have it critiqued by an editor.

The examples above are just that (examples).

Without knowing the other aspects of a student’s application (or story), their value can be hard to judge!

That’s why it’s also important that the hook you use ties into both the body of your essay and its final paragraph.

What is a bad hook?

A bad hook is usually contrived. It might feature a run-of-the-mill quote or smack of unoriginality. Or tries to define something rather obvious.

An example of a bad hook could be something like:

The definition of medicine has gone through as many changes as the human race. Straddling the worlds of both art and science, it continues to remain unconfined to the boundaries of language.

This is both general (lacks any sense of personality) and empty.

Bad hooks for personal statements miss emotive marks and say little about the person writing them.

Or they over-dramatize the mundane, possibly differentiating you in a negative way.

Why are personal statement hooks so hard to write?

The big reason why hooks are so difficult to write is because of the pressure. They are the opening lines of a statement that’s meant to distill your entire ethos and philosophy for studying medicine into a few short paragraphs. And also summarize countless hours of extracurricular prep and everything else.

But another key reason is that you’re simply not used to crafting them.

Because of that, supposed “good” hooks can sometimes look cliched and cringe-inducing.

Your general lack of experience makes it hard to tell good ones from the bad.

How do you write a personal statement hook for medical school?

Now we’ve explored the example hooks and spent some time in discussion over what could make them good/bad, here are some general tips on how to go about writing them:

• Start by listing down all the possible ideas you could use for hooks (use the topic ideas to help)
• Choose the top 3-5 ideas and start turning them into short introductory paragraphs (use the examples as models)
• Get feedback by running them past other applicants/successful med students
• Go with the hook that you feel best suits the potential body of the essay

Starting with hooks is probably the best way to begin framing your essay as a whole.

Just getting in the practice of coming up with several ideas is great for overcoming any resistance to writing and helping you gain the confidence in believing you can create something great.

As a quick reminder, here are some of the top do’s/don’ts to keep in mind as you move through this process

• Do match the hook to the prompt (don’t make it seem random or off-topic)
• Don’t feel that the hook has to be the starting sentence only (it can be 2-3 sentences or an entire opening paragraph)
• Do “show”, don’t “tell”
• Do road test your hooks with friends/family
• Don’t include controversial topics
• Don’t be overly flowery (it’s a pointed essay, not a meandering novel)
• Don’t make it a sob story
• Don’t include patient names
• Don’t be repetitive
• Don’t include anything you wouldn’t want to talk about in an interview
• Don’t speak negatively (of yourself or others)
• Don’t use medical jargon
• Don’t use acronyms without writing them out first

Ready to start coming up with some hooks?

Born and raised in the UK, Will went into medicine late (31) after a career in journalism. He’s into football (soccer), learned Spanish after 5 years in Spain, and has had his work published all over the web. Read more .

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The Ezra Klein Show

Transcript: Ezra Klein Interviews Nilay Patel

Every Tuesday and Friday, Ezra Klein invites you into a conversation about something that matters, like today’s episode with Nilay Patel. Listen wherever you get your podcasts .

Transcripts of our episodes are made available as soon as possible. They are not fully edited for grammar or spelling.

Will A.I. Break the Internet? Or Save It?

Nilay patel discusses the near-future of an internet as a.i.-generated content improves..

[MUSIC PLAYING]

From New York Times Opinion, this is “The Ezra Klein Show.”

Earlier this week, we did an episode on how to use A.I. right now. Now, I want to turn the question around and look at how A.I. is being used on you right now. One of the conversations has been sticking in my head was with this person in the A.I. world who was saying to me that if you look at where use has been sticky, if you look at where people keep using it day after day, you’re looking at places where the product doesn’t need to be very good. That’s why it’s really helpful for college and high school students, college and high school papers — they’re often not very good. That’s sort of their point. It’s why it’s working pretty well for a very low-level coding tasks. That kind of work doesn’t need to be very good. It gets checked and compiled, and so on.

But there’s something else that it is working really well for, which is spewing mediocre content onto the internet. And the reason is that a lot of what is on the internet right now isn’t very good. Its point is not to be good — spam isn’t very good, marketing emails aren’t very good, social media bots aren’t very good. Frankly, a lot of social media posters even when they’re not bots are not very good.

There are all kinds of websites and internet operations that are filler content designed to give search engines something to index — filler content structured to do well in a Google result so people click on it and then see an ad.

Something you’re going to hear a lot of in this episode is the term S.E.O., and that is what we’re talking about: Search Engine Optimized. Things that are built to rank highly in Google and Bing just to get somebody to click on the website. It doesn’t always matter to that person if they read the website.

But into this comes A.I. Over the last year, Google and the big social platforms — they have been flooded with A.I. spam, flooded with fake news sites filled with stolen or made up stories. There are TikToks of A.I. voices reading random text off of Reddit, nonsensical YouTube videos for kids. It’s no novel observation to say the internet has felt like it is in a state of decay for a while.

Google search results, Facebook, Twitter, or X, YouTube, TikTok — all of it felt better, more human, more delightful, more spontaneous, more real a few years ago. So what happens when this flood of content hits this decaying internet?

And then — and I actually think this is the harder, weirder question — what happens when this flood of A.I. content gets better? What happens when it doesn’t feel like garbage anymore? What happens when we don’t know if there’s a person on the other end of what we’re seeing or reading or hearing?

Should we care? What if that content is actually better than a lot of what we’re getting right now? Is that an internet we want to be on or not?

My friend Nilay Patel is the co-founder and editor in chief of the tech news site The Verge, and host of the great “Decoder” podcast. And I got to be honest, I can’t tell from this conversation if Nilay is more or less optimistic than me because he seems to think A.I. is going to break the internet. But he seems kind of happy about it.

Before we get into the actual conversation here, we are nominated for a Webby — speaking of hopefully good things on the internet — in the Best Interview Talk Show category. We are up against Oprah here, so we are decided underdogs, but this is a voting category so if we’re going to win, we need your help. You can vote using the link in the show notes or go to vote.webbyawards.com

And as always, if you want to email me with guest suggestions or thoughts on the episode, that is [email protected].

Nilay Patel, welcome to the show.

Thank you for having me. This is very exciting.

Let’s just begin with the big question here, which is what is A.I. doing to the internet right now?

It is flooding our distribution channels with a cannon-blast of — at best — C+ content that I think is breaking those distribution channels.

Why would it break them?

So most of the platforms the internet are based on the idea that the people using those platforms will in some sort of crowdsourced way find the best stuff. And you can disagree with that notion. I think maybe the last 10 years have proven that that notion is not percent true when it’s all people.

When you increase the supply of stuff onto those platforms to infinity, that system breaks down completely. Recommendation algorithms break down completely, our ability to discern what is real and what is false break down completely, and I think importantly, the business models of the internet break down completely. So if you just think about the business model of the internet as — there’s a box that you can upload some content into, and then there’s an algorithm between you and an audience, and some audience will find the stuff you put in the box, and then you put an infinity amount of stuff into the box, all of that breaks.

My favorite example of this is Amazon, which allows people to self-publish books. Their response to the flood of A.I. generated books was to limit the number of books you can upload to three books in a day. This is really — like that’s a ridiculous response to this. It just implies that the systems that we’ve built to organize audiences and deliver the right thing to the right person at the right time, they’re not capable of an increase in supply at the level that A.I. is already increasing this.

Thank you for bringing in the supply language. So, I’ve been trying to think about this as this supply and demand mismatch. We have already had way more supply than there is demand. I wasn’t buying a lot of self-published Amazon books. Is the user experience here actually different?

I think that’s a great question. The folks who write the algorithms, the platforms, their C.E.O.s, they will all tell you this is just a new challenge for us to solve. We have to out what is human, what is A.I.-generated. I actually think the supply increase is very meaningful. Like, maybe the most meaningful thing that will happen to the internet because it will sort out the platforms that allow it to be there and have those problems, and the places that don’t. And I think that has not been a sorting that has occurred on the internet in quite some time, where there’s two different kinds of things.

The example that I’ll give you is, every social media platform right now is turning into a short-form video Home Shopping Network. LinkedIn just added short form videos. Like, they’re all headed towards the same place all the time because they all have the same pressures.

Didn’t we already pivot to video a couple years ago?

We pivoted to video — I actually love it when LinkedIn adds and takes away these features that other platforms have. They added stories because Snapchat and Instagram had stories, and they took the stories away because I don’t think LinkedIn influencers want to do Instagram Reels, but now they’re adding it again.

And what you see is those platforms, their product — the thing that makes them money — is advertising, which is fine. But they don’t actually sell anything in the end. They sell advertising. Someone else down the line has to make a transaction. They have to buy a good or a service from someone else. And if you don’t have that, if you’re just selling advertising that leads to another transaction, eventually you optimize the entire pipe to the transaction to get people to buy things, which is why TikTok is now — like all of TikTok is TikTok Shop, because they just want you to make a transaction. And that those platforms are going to be most open to A.I., because that is the most optimizable thing to get people to make a transaction. And I think real people will veer away from that.

So I want to hold on to something that you’re getting at here. Which, to me, is one of the most under-discussed parts of A.I., which is how do you actually make money off of it? And right now, there are not actually that many ways.

So, what you can do is you can pay some money to the big A.I. companies. So you get the pro-version of their models. There is a certain amount of enterprise software flying around. You can subscribe to versions of Microsoft Copilot, or there’s going to be more things like that, where you can subscribe to something that is supposed to get you to buy the next iteration of Slack or whatever the enterprise software is. But it is hard to not notice that a lot of the A.I. is being built by companies that exist on advertising.

Google has a huge A.I. program, Meta has a huge A.I. program, and advertising is fundamentally a persuasion game. They are trying to persuade you to do something with the advertising to buy something. And right now, it’s pretty bad. I always think it’s funny how long after I make a significant purchase I will be advertised to make that purchase again.

It’s like, you just bought a fair amount of luggage, would you like any more luggage from the same company you already bought it from? It’s a very weird — but if this gets good, what is that? What are safe business models and what are very unethical ones, because when we talk about harms and benefits from A.I., how people are making money off of it is going to be a pretty big intermediary there.

Yeah, I’ve been talking to a lot of C.E.O.s of web companies and email companies on Decoder for the past year. I asked them all the same question, why would you start a website? Why would you send an email? And so, you asked the C.E.O. of Squarespace or Wix or we just had the C.E.O. of MailChimp on the show. And her answer is a little terrifying. Like, maybe openly terrifying.

She’s like well collect enough data on you, and then we’ll know exactly when to send you an email so that you buy the right thing at the right time. And we’ll just have A.I. automate that whole process. So you come to the website for your local dry cleaner or luggage store, you type in your email address to get the 10 percent off coupon, we look at what you were looking at. And then somewhere down the line when some other data broker has told us that you searched for a flight, we will send you a precisely targeted generated email that says you’re going to Paris? Buy this suitcase that matches your style from our store at this dynamically generated price.

But how is A.I. changing that at all because that sounds to me like the thing that is already happening.

So, this is what I mean by the increase in scale. That’s the dream. This is supposed to be what actually happens, but they can only do it in broad cohorts, which is why you get the luggage email after you’ve bought the luggage email or the luggage ad, after you bought the luggage ad.

They know you are a person who used a Wi-Fi network in a certain location at a certain time, they can track that all over the place. They know what you’ve searched for. They know that you went and made a luggage transaction. You are now categorized into people who are likely to buy luggage, whether or not that loop was closed. You put some luggage in a shopping cart. But that’s still a cohort, they can only do that broadly. And these cohorts can be pretty refined, but they can only do it broadly. With A.I. the idea is we can do that to you individually — the A.I. will write you an email, we’ll write you a marketing message, will set you a price. That isn’t 100x increase the amount of email that will be generated.

So now our email algorithms will be overflooded with commercial pitches generated by A.I. And this sort of makes sense, right? It makes sense for a Google to want to be able to dynamically generate A.I. advertising across the entire web. It makes sense for Meta to invest massively in A.I. so that when you’re watching Instagram and you scroll a dynamically generated Instagram video, that is an ad just for you appears. And all of that is down to their belief in targeting — their absolute belief that they can sell more products for their clients by targeting the ads more directly. And you are in that uncanny valley, where the targeting doesn’t actually work as well as it should and no one will admit it.

When I get spammy advertising I don’t really think about there being a human on the other end of it. Maybe to some degree there is, but it isn’t part of the transaction happening in my head. There are a lot of parts of the internet that I do think of there being a human on the other end — social media, reviews on Amazon, books — I assume the person who wrote the book is a person. How much of what I’m currently consuming may not be done by human in the way I think it is, and how much do you think that’s going to be in a year, or two, or three years?

I’m guessing your media diet is pretty well human-created because I know that you are very thoughtful about what you consume and what signals you’re sending to the algorithms that deliver your content. I think for most people —

My mom’s, let’s use my mom’s.

Mom’s are good. I would love to take my mom’s phone and throw it into the ocean and never let her have it again. I openly fear what content comes through my mother through WhatsApp. It terrifies me that I don’t have a window into that. I can’t monitor it. The same software I want to use to watch my daughter’s internet consumption, I would love to apply it to my parents because I don’t think they have the media literacy — they’re much older — to even know, OK, this might be just some A.I.-generated spam that’s designed to make me feel a certain way.

And I think that is the heart of what’s coming. I think right now it’s higher than people think, the amount of A.I. generated noise, and it is about to go to infinity. And the products we have to help people sort through those things, fundamentally our intention with that. Google is the heart of this tension — you can take any business at Google and say what happens when the A.I. flood comes to you? And I don’t think they’re ready for it.

How can they not be ready for that?

Because they’re the ones making it. This is the central tension of — in particular, I think Google. So, Google depends on the web, the richness of the web is what Sundar Pichai will tell you. He used to run search, he thinks about the web. He cares about it, and you look at the web and you’re like, you didn’t make this rich at all. You’ve made this actually pretty horrible for most people most of the time. Most people — if you search Google to get a credit card, that is a nightmarish experience — like, fully nightmarish. It feels like getting mugged.

We just went on vacation. And I googled a restaurant review in Cancun, and I got about halfway through the actual review when I realized it was sponsored content by Certified Angus Beef. And just in the middle of this review, they’re like this restaurant uses this kind of beef and here’s why it’s great. And I was like — this is — I read an ad. And Google should have told me that this was an ad. Like, this isn’t useful to me in any way — like, I’m discarding this. I don’t want this anymore.

I don’t think Google can discern what is good or bad about the web. I don’t think Google has reckoned with how it’s incentives have shaped the web as a whole. And I certainly don’t think that people who are making Google search can say A.I. is bad — A.I. content is bad, because the whole other part of Google that is making the A.I. content can’t deal with that.

This helps explain a story that I found very strange. So, 404 Media, which is a sort of newer outlet reporting on tech. They found that Google News was boosting stolen A.I. versions of news articles — and we’re seeing this all over. An article by me or by some other journalist shows up in another place, very slightly rewritten by an A.I. system, with an A.I. generated author and photo on top of it. So, we’re seeing a lot of this.

And when 404 Media asked Google about this, Google News said that for them, it was not a really relevant question whether an article was by an A.I. or a human. That struck me as a very strange thing to say, to admit. Is your view that it’s because their business is in the future replacing human-generated content with A.I., and saying that’s good — like, that’s the thing happening at the center there?

Yeah. Fundamentally, I think if you are at Google and the future of your stock price depends on Gemini being a good competitor to GPT-4 or 5 or whatever OpenAI has, cannot run around saying this is bad. The things it makes are bad.

I think this is actually in stark contrast to how people feel about that right now. One of the funniest cultural trends of the moment is that saying something is A.I.-generated is actually a great way to say it’s bad.

So, I saw people reacting to the cover of the new Beyoncé album, “Cowboy Carter,” which is a picture of her on a stunning horse. It’s Beyoncé, it’s very obviously human made, and people don’t like it. Like, was this made by A.I.? And it’s like well, you know for a fact that Beyoncé did not have A.I. generate the cover of — like, you can look at it and you can discern that it isn’t. But you can say, was this A.I.-generated? And that is code for this is bad.

What about when it’s not?

I don’t know how fast that is coming. I think that is farther away than people think. I think ‘will it fool you on a phone screen?’ is here already, but ‘is this good’ is, I think, farther away than —

But a lot of internet content is bad.

That’s fair.

I mean, you know this better than me. Look, I think it is axiomatic that A.I. content is worse right now than it will ever be.

I mean the advance in image generation over the past year has been significant. That’s very real. And preparing for this conversation, I found myself really obsessing over this question, because one way to talk to you about this is, there’s all this spammy garbage coming from A.I. that is flooding the internet.

But you can imagine an A.I. developer sitting in the third chair here and saying, yeah sure, but eventually it’s not going to be spammy garbage. We’re getting better at this. And compared to what people are getting from a lot of websites, if you’re going to Quora or ask.com or parts of Reddit or whatever, we can do better than that. The median article within three years is going to be better than the median human-produced piece of content.

And I really — I found that I did not know how to answer the question in myself — is that a better or a worse internet? To take almost Google’s side on this, should it matter if it’s done by a human or an A.I., or is that some kind of — what’s the word — like, sentimentality on my part?

I think there’s a sentimentality there. If you make a content farm that is the best content farm, that has the most answers about when the Super Bowl starts, and those pages are great. I think that’s a dead end business. Google is just going to answer the questions. I think that’s fine. I think if you ask Google what time the Super Bowl is, Google should just tell you. I think if you ask Google how long to boil an egg, Google can just tell you. You don’t need to go to some web page laden with ads and weird headings to find those answers. But these models in their most reductive essence are just statistical representations of the past. They are not great at new ideas.

And I think that the power of human beings sort of having new ideas all the time, that’s the thing that the platforms won’t be able to find. That’s why the platforms feel old. Social platforms like enter a decay state where everyone’s making the same thing all the time. It’s because we’ve optimized for the distribution, and people get bored and that boredom actually drives much more of the culture than anyone will give that credit to, especially an A.I. developer who can only look backwards.

I’m going to spend some time thinking about the idea that boredom is an under-discussed driver of our culture. But I want to get at something else in there — this idea of Google answering the question. We’re already seeing the beginnings of these A.I. systems that you search the question that might — at another time — have brought you to The Verge, to CNN, to The New York Times, to whatever.

But now, perplexity — there’s a product, Arc. They’ll basically use A.I. to create a little web page for you. The A.I. itself will read, “read”— in quotation marks — the A.I. itself will absorb some websites, create a representation of them for you, and you’ll never go to the place you were that actually created that data about the past that A.I. used to give you something in the present.

Casey Newton, at Platformer, his word was he felt revulsion, and that was how I felt about Arc’s product here. You take all this work other people have done, you remix it under your thing, they don’t get the visit to their web page, nobody has the experience with the work that would lead them to subscribe. But two things in the long run happen from that.

One is that you destroy the score of growing value, growing informational value that you need to keep the internet healthy. You make it say impossible to do the news gathering that allows you to be news because there’s no business model for it. The other is that you also destroy the training data for the A.I. itself, because it needs all that work that we’re all doing to train.

The thing they need is data. The A.I. is polluting that data with A.I. content currently, but it also can begin to destroy that data by making it unprofitable for people to create more of it in the future. I think Ryan Broderick has called A.I. search a doomsday cult. How do you think about this sort of deeper poisoning of the informational commons?

I think there’s a reason that the A.I. companies are leading the charge to watermark and label content as A.I.-generated. Most of them are in the metadata of an image. So most pictures you see in the internet, they carry some amount of metadata that describes the picture. What camera was taken on, when it was taken, what image editing software was used.

So, Adobe and a bunch of other companies are like, we’ll just add another field that says, here are all the A.I.-generated edits that were made on this photo. I think it is in their self-interest to make sure that is true and they can detect it and exclude it if they need to. I think there are moral reasons to do it too.

So their training data remains less corrupted?

Yeah. I think there’s a very straightforward incentive for them to figure out the watermarking, labeling stuff they want to do. And they have coalitions, and tasks force, and Adobe talks about the image of the Pope and the puffer jacket as a, “catalyzing moment” for the metadata of A.I. because people freaked out. They’re like oh, this thing looks real. But they have a real incentive to make sure that they never train on other A.I. generated content.

So that’s one aspect, which I think is just sort of immediately self-interested. The other thing is — that’s why I keep asking people why would anyone make a web page?

There’s a site I think about all the time. It’s called HouseFresh, which is a site that only reviews air purifiers. And to me, this is the internet. Like, this is what the internet is for. You care about air purifiers so much you’ve set up a series of web pages where you express your expertise in air purifiers and tell people which ones to buy. That’s all they do. And Google has started down-ranking them, because big publishers boost their content, because A.I. is lifting their content, because companies like CNN, in order to gain some affiliate ad revenue somewhere, have set up their own little mini-content farms full of affiliate links.

I’m not saying we don’t — like, other publishers do this. But the point of these algorithms is, ideally, to bring you to the HouseFresh people, is to bring you to the person who cares so much about air purifiers they made a website about air purifiers, and we’re not doing that anymore. And so if you were to say, where should a young person who cares the most about cars, or who cares the most about coffee, or whatever. Where are they going to go? Where are they going to make stuff? They’re going to pick a closed platform that ideally offers them some built in monetization, that ideally offers them some ability to connect directly with an audience. They’re not going to go to a public space like the web, where they might own their own business, which would be good. But they’re also basically at the mercy of thieves who come in the night and take all their work away.

But also, if you kill HouseFresh, then two years later when you ask the A.I. what air purifier should I get, how does it know what to tell you?

Yeah, I don’t the answer to that question.

I don’t think they do either.

Yeah again, this is why I think that they are so hell-bent on labeling everything. I think they need some people around in the future.

But labeling is good. I mean, that keeps you from getting too much garbage in your data set. But replacing a bunch of the things that the entire informational world relies on to subsidize itself — to fund itself — like this to me is a thing that they don’t have an answer for.

Wait, let me ask you a harder question. Do they care?

Depends on they, but I don’t think so.

Or at least they care in the way that I came to realize Facebook, now Meta, cared about journalism. People say they didn’t care about journalism. I don’t believe that’s actually true. They didn’t care enough for it to mean anything. Like, if you asked them, if you talked with them, if you had a drink, they would think what was happening to journalism was sad.

And if it would cost them nothing, they would like to help. But if it would cost them anything — or forget costing them anything. If they would begin to help and then recognize an opportunity had been created that they could take instead of you, they would do that. That’s the way they care.

So when you have a financial crisis, you have something oftentimes called a flight to quality. Investors flood into the things they know they can trust, usually treasury bonds, and I’ve been wondering if this won’t happen in this era of the internet — if I wanted to take an optimistic perspective on it — that as you have a sort of ontological collapse, as you don’t know what anything is.

I already feel this way with product reviews. When I search product reviews, I get reviews now from tons of sites that I know don’t really invest that much in product reviews. CNN, all these other organizations that I have not really, truly invested in high-quality product reviewing, when you search, you now get them — they’re telling you what to buy.

That makes me trust the Wirecutter, which is a New York Times property, but that I know we’ve put a lot of money in more. Similarly, the other one I use, which is a Vox Media property, is The Strategist at New York, because I knew what the development of that looked like, I know what they put into that.

You can imagine this happening in news for things like The New York Times or The Washington Post. You can imagine it in a couple of different places. If people begin to feel that there is a lie at the heart of the internet they’re being given, that they can’t figure out what is what and who is who and if it is a who at all — I mean, maybe you just end up in this internet where there’s more of a value on something that can be verified.

I keep a list of TikToks that I think each individually should be a Ph.D. thesis in media studies. It’s a long list now. And all of them are basically just layers of copyright infringement in their own weird way.

My favorite is — it’s a TikTok, it has millions of views. It’s just a guy reading a summary of an article in the journal Nature. It has millions of views.

This is more people that have ever considered any one article in the journal Nature — which is a great journal. I don’t mean to denigrate it. It’s a proper scientific journal. They work really hard on it. And you just go 5 steps down the line, and there’s a guy on TikTok summarizing a summary of Nature, and you’re like what is this? What is this thing that I’m looking at?

Will any of the million viewers of this TikTok buy one copy of Nature because they have encountered this content? Why did this happen?

And the idea is, in my mind at least, that those people who curate the internet, who have a point of view, who have a beginning and middle, and an end to the story they’re trying to tell all the time about the culture we’re in or the politics we’re in or whatever. They will actually become the centers of attention and you cannot replace that with A.I.

You cannot replace that curatorial function or that guiding function that we’ve always looked to other individuals to do.

And those are real relationships. I think those people can stand in for institutions and brands. I think the New York Times, you’re Ezra Klein, a New York Times journalist means something. It appends some value to your name, but the institution has to protect that value.

I think that stuff is still really powerful, and I think as the flood of A.I. comes to our distribution networks, the value of having a powerful individual who curates things for people, combined with a powerful institution who protects their integrity actually will go up. I don’t think that’s going to go down.

You mentioned 404 Media. 404 Media is a bunch of journalists who were at Motherboard at Vice. Vice is a disaster. They quit, they started a new media company, and we now all talk about 404 Media all the time. This thing is 25 minutes old. We don’t talk about Jason Koebler the editor in chief. We talk about 404 Media, the institution that they made — a new brand that stands for something, that does reporting and talks about something. I think there’s still meaning there.

You said something on your show that I thought was one of the wisest, single things I’ve heard on the whole last decade and a half of media, which is that places were building traffic thinking they were building an audience. And the traffic, at least in that era, was easy, but an audience is really hard. Talk a bit about that.

Yeah first of all, I need to give credit to Casey Newton for that line. That is something — at The Verge, we used to say that to ourselves all the time just to keep ourselves from the temptations of getting cheap traffic. I think most media companies built relationships with the platforms, not with the people that were consuming their content.

They didn’t think about them very much. They thought about what was hitting in the Facebook algorithm, they thought about what Google search wanted for Game of Thrones coverage that day, which was everything all the time. And everybody had a Game of Thrones program. Fox had one, The Verge had one, The New York Times had one. Why?

That’s weird. It’s we constructed this artificial phenomenon because people searched for — I mean, just to say the answer because we know it — because people searched for “Game of Thrones” content the morning after the show, and that was an easy way to get a bunch of traffic. And at least a theory of the time was that you could turn traffic into money through advertising, which was not totally wrong, but not nearly as right as the entire era of business models was predicated on.

The other thing that those business models were predicated upon was you’d get so good at being a supplier to one platform or another with Game of Thrones content or whatever it was that they would pay you money for it directly — that Google would say, this is the Game of Thrones link that most people are clicking on. We ought to pay Vanity Fair for its Game of Thrones content to surface it. Or all of BuzzFeed was we’re going to be so good at going viral on Facebook that Facebook will pay us money.

And that absolutely didn’t pan out. But no one hedged that bet, which is utterly bananas to me. No one said we should take these people who came here for a Game of Thrones and figure out how to make them care about us, and we should care about them. Everyone just looked at it as a number that was going up against some amount of interest as demonstrated by some platform somewhere.

And I think that is the mistake. It is the mistake that creators on the creator platforms are not making, because the terms of that arrangement are so much more cynical. You see TikTokers. They at any moment their videos can get downranked, their accounts can get yanked, their stuff can get banned. They’re constantly trying to get you to go to Instagram.

Every YouTuber gets their wings when they make the video about how they’re mad at YouTube. There’s a woodworking YouTuber that I used to follow, and he just sort of got to the point where he’s like, I hate YouTube. I’m leaving. And it’s like dude, you made videos about jointing wood, like what are you doing?

And it’s like his relationship with the platform was so cynical that he was like, I’m moving my business elsewhere. You can sign up for a master class. Those individuals have these very cynical, very commercial relationships with the platforms that the media companies, for some reason, just never hedged. And so they actually do have audiences. And I think media companies need to get way back on the game of having a true audiences.

This gets to something that does worry me about this phase of A.I. hitting the internet, which is it’s hitting an internet in a moment of decay and weakness. And here, by internet, I mean the sort of content generating internet, and I break that into a couple of categories. The media is very weak right now. The media business we have seen closures left and right, layoffs left and right. I mean, a bunch of players like Vice and BuzzFeed who were believed to be the next generation of juggernauts are functionally gone as news organizations.

The big content platforms, they’re doing fine from a financial standpoint, but people hate them. The relationship between the users and Facebook, the users and YouTube, the users and — to some degree, you’re even seeing that now with TikTok — is just darkening in a way that it wasn’t in 2014.

And so, there’s a lot of desperation on all sides. Sometimes the desperation is you don’t have the money to pay the journalists you need to do the work you want to do. Sometimes the desperation is that you’re trying to figure out something to make this audience like you again and not get eaten by TikTok or whatever comes after TikTok.

And into this comes A.I., and all the money that A.I. seems to bring, and even the A.I. companies might pay you some money for your stuff.

Reddit just licensed a bunch of its content as training data to Google.

So, you could really imagine a thing happening again, where all these media companies or content companies of some form or another, license out what they have for pennies on the dollar, because at least you can make some money off of it that way.

But what worries me is both the weakness, but that also, it does not feel to me like anybody knows what the relationship is to this is supposed to be. Do you use it? Are you just training data for it? Like, what are you in relationship to the A.I. era?

As a consumer or as a producer?

As a producer.

The idea that media companies are going to license their stuff to the A.I. companies is just the end of the road that we’ve been on for a long time. We are suppliers to algorithms. OK? And in any normal functioning capitalist economy, supplier margins get squeezed to zero and then maybe we all die. Like, that’s the game we’ve been playing without saying it for a long time —

Which I think is why you see The New York Times suing OpenAI, like a real desire to not be in that game again.

You see The New York Times suing OpenAI, but you don’t see them suing Google, you don’t see them de-S.E.O.ing pages across New York Times. Like, they still need the audience from these platforms. And I think there’s a very tense relationship there. The idea that you could sue OpenAI and win some precedent that gives you an enormous amount of leverage over Google I think is a very powerful idea.

Most of the media company executives I talk to would love for that to be the outcome. I don’t know if that’s going to be the outcome. I feel like I should warn your audience, like — I’m a failed copyright lawyer. I wasn’t good at it, but I did it for a minute. Copyright law is a coin flip. Like, these cases are true coin flips. They are not predictable. The legal system itself is not predictable, copyright law inherently is unpredictable.

And a really interesting facet of the internet we live in today is that most of the copyright law decisions were won by a young, upstart, friendly Google. YouTube exists because it was Google. Like, Viacom famously sued YouTube and they might have won and put it out of business, but Google, the friendly Google company with the water slides in the office, the upstarts that made the product you loved, went and won that case. Google Books, we’re going to index all the books without asking for permission. They won that case, because they were friendly Google, and the judges were like, look at these cute kids making a cool internet? Like it was new and novel. Google image search — these are all massive copyright decisions that Google won as a startup company run by young people building a new product that the judges were using on their Dell desktops or whatever.

These aren’t those companies anymore. They’re going to go into a legal system as behemoths, as some of the biggest, best-funded companies in the world that have done bad things to the judges teenage children, like all these things are different now. And so, I don’t know if Google, or OpenAI, or Microsoft gets the benefit of being like, we’re young and cool and hip, bend copyright law to our will.

You don’t want a staunch innovation. Like, that was the big fear in that era. We don’t know what we’re building, and that’s still the thing you hear, and it’s not even untrue. You crack down on copyright and maybe you do staunch innovation. You don’t crack down copyright and maybe you destroy the seed corn of the Informational Commons. It’s very fraught for the copyright judges, but also just for all of us.

Yeah, what are you as a producer on the internet is totally governed by copyright law. Like, a joke at The Verge is a copyright law is the only functional regulation on the internet. The entire internet is just speech, that’s all it is top-to-bottom, it’s speech.

In the United States, we don’t love a speech regulation, and I think for good reason. But we love copyright law, we love it. Can’t get enough of it. Like, YouTubers know the YouTube copyright system back and forth, because that’s the thing that takes their content down. And we allow this regulation on the internet at scale.

And so the parameters of this one body of law, as applied to A.I., which is a taking. Training an A.I. model is fundamentally a taking, and the A.I. company —

Taking in the legal sense of the term?

No, in the moral sense of the term. They come to your website and they take your stuff. It’s not a zero sum taking, but they’ve extracted value to create more value for themselves. I think that’s just a moral taking. There’s some permission there that did not occur. Joanna Stern at The Wall Street Journal just interviewed Mira Murati, the C.T.O. of OpenAI, about training data for Sora, the video generator, and Mira said, we just use what’s publicly available. And it’s like yo, that doesn’t make any sense. Like, there are lots of rules about what’s publicly available. Like, you can’t just take stuff because you can link to it on the internet, that’s not how it actually works.

Let me try to take the argument I hear from the A.I. side of this, which is that there is functionally nothing in human culture and human endeavor that is not trained on all that has come before it — that I, as a person, am trained on all this embedded knowledge in society, that every artist has absorbed, all this other art that the A.I. — I mean, this is just learning. And as long as you are transforming that learning into something else, as long as you are doing something new with that learning, then one, copyright law is not supposed to apply to you in some way or another, although that’s obviously complicated.

But two, to go back to your point of morality, if you want to see culture humanity technology advance, it is also not supposed to apply to you, because if you do not let things learn, people, organizations, models, you are not going to get the advances built on all that has come before. And that’s how we’ve always done it. What’s your answer to them?

I hear this idea all the time, often from the sorts of people in Silicon Valley who say they do first principles thinking — which is one of my favorite phrases, because it just means what if we learn nothing? Like, what if none of the history of the world applied to us and we could start over to our benefit? And that’s usually what that’s code for.

So I hear those arguments and I think, you guys just weren’t paying attention. You’re entering a zone where the debate has been raging for decades. A lot of copyright law is built around a controversy around player pianos, and whether player pianos would displace musicians. But you just have to rewind the clock to the 80s and be like, should sampling be legal in music?

And now we are having the exact same conversation in the exact same way with the exact same parameters. The only thing that’s different now is any kid can sample any song at scale, feed it into an A.I. and have Taylor Swift sing the Dolly Parton song for them. That’s a weird new turn in the same debate, but it is a massively age-old debate, and the parameters of the debate are pretty well known.

How do you incentivize new art? How do you make sure that it’s economically valuable to make new things? How do you make sure the distributors don’t gain too much power, and then how do you make sure that when people are building on the past, the people whose art they’re building on retain some value?

And that I think is — the A.I. companies have no answer to that last question. We’re just going to take a bunch of stuff and now we’re just going to say look, we just summarized the web. The people who made the web get nothing for that will pay us $20 a month for the service.

But somewhere in there, as a policy matter as a moral matter, the people who made the foundations of the work should get paid. And this is where the sampling debate has ended up. There’s a huge variety of licensing schemes and sample clearances so that those artists get paid.

Judge Patel, if you’re thinking about cases in this area, like, what do you think the answer is here? Is it the sampling model, is it something else? What do you think the right broad strokes resolution is?

Let me stick on the music example for one second, because I think music is really interesting because it’s kind of a closed ecosystem. There’s only so many big music companies. It’s the same lawyers, and the same executives, and the same managers going to the same clearing houses and having the same approaches. We’re going to give you a songwriting credit because we interpolated the bass line of this song into that song, and now here’s some money. And this is the mechanism by which we’ll pay you. The A.I. companies are not a closed ecosystem, it is just a free for all. It’s the open web, it’s a bunch of players.

So, I think in those cases, you’re just going to end up with vastly more outcomes which I think leads to even more chaos, because some companies will take the deal. I’m guessing The New York Times is going to pursue this all the way to the Supreme Court. This is an existential issue for The Times.

Some companies don’t have the money to pay for Supreme Court litigation, and they’ll take a shittier deal, like pennies on the dollar deal and maybe just go out of business. And I think that range of outcomes in the near-term represents a massive failure of collective action on the part of the media industry to not say, this is actually the moment where we should demand that human journalists doing the real work that is dangerous are valuable. We need them, and we will all, together, approach these players in a way that creates at least a semblance of a closed ecosystem.

Well the media industry, but also at some point this is a regulatory question, a question of law. I mean, nothing is stopping Congress from making copyright law designed for the A.I.-era. Nothing is stopping Congress from saying, this is how we think this should work across industries. Not just media, but novelists, but everybody. Well, there are some things that stop Congress from doing a lot of things. The idea that Congress could pass a massive rewrite of copyright law at this moment in time is pretty far afield.

But won’t and couldn’t, I do want to make this distinction here. What you’re saying is Congress is too polarized and bitterly divided over everything and can’t do anything and can’t get anything done, and that’s my whole job man, I know. But what I am saying is that, you could write a law like this.

This is something that ultimately, I don’t just think it’s like a media collective-action problem, but is going to be ultimately a societal-level collective action problem. And maybe we cannot, as a society, act collectively very well. I buy that totally.

So there is one law. There’s the J.C.P.A., the Journalism Competition Preservation Act, which allows media companies to escape antitrust law and bargain collectively with whoever they wish to bargain with. I don’t know if that’s going to pass, I know there’s a lot of interest in it.

So, there are these approaches that have appeared in Congress to solve these problems, but the thing I’m getting at is you have sort of the rapacious wolves, and then you have an industry that’s weak — as you said — that, I think is not motivated to value the work it does as highly as it should. And that is step one.

You and I are both fans of Marshall McLuhan, the media theorist. And he’s got this famous line, ‘the medium is the message.’ And more deeply, what he says is that people, when they see a new medium, they tend to think about the content. For television, it’s the shows, what do you think about this show or that show? For Twitter, the tweets, for a newspaper, the articles. But you have to look behind the content to the actual medium itself to understand what it is trying to tell you.

Twitter, at least in it’s early stages was about all these things can and should be discussed at 140 characters. Television made things much more visual, things should be entertainment. They should be entertaining, the news should be entertaining, which was a little bit of a newer concept back then.

I’ve been trying to think about what is the message of the medium of A.I. What is a message of the medium of ChatGPT, of Claude 3, et cetera. One of the chilling thoughts that I have about it is that its fundamental message is that you are derivative, you are replaceable.

A.I. isn’t good at ideas, yet. It is good it’s style. It can sound like Taylor Swift. It can draw like any artist you might want to imagine. It can create something that looks like Jackson Pollock. It can write like Ezra Klein. It may not be exactly as good at high levels of these professions, but what it is functionally is an amazing mimic.

And what it is saying — and I think this is why a lot of people use it for long enough end up in a kind of metaphysical shock, as it’s been described to me. What it’s been saying is you’re not that special, and that’s one reason I think that it can — we worry about it proliferating all over social media. It can sound like a person quite easily. We’ve long passed the Turing test, and so one, I’m curious if that tracks for you, and two, what does it mean to unleash on all of society a tool that’s basic message is, it’s pretty easy to do what you do, sound like you sound, make what you make?

I have a lot of thoughts about this. I disagree on the basic message. I do think one of the messages of A.I. is that most people make middling work, and middling work is easy to replace. Every email I write is not a great work of art. Like, so much of what we produce just to get through the day is effectively middling. And sure, A.I. should replace a bunch of that. And I think that metaphysical shock comes from the idea that computers shouldn’t be able to do things on their own, and you have a computer that can just do a bunch of stuff for you. And that changes your relationship to the computer in a meaningful way, and I think that’s extremely real.

But the place that I have thought most about I was at the Eras Tour in Chicago when I watched Taylor Swift walk onto a stage, and I saw 60,000 people in Soldier Field just lose their minds, just go nuts. And I’m watching the show, and I’m a Taylor Swift fan. I was there with my niece and nephew and my wife and we were all dressed up. Why am I thinking about A.I. right now? Like truly, why am I thinking about A.I. right now?

It’s because this person has made all of these people feel something. The art that has been created by this one very singular individual has captivated all of these people together, because of her story, because of the lyrics, because it means something to them. And I watch people use Midjourney or generate a story with an A.I. tool, and they show the art to you at the end of it, and they’re glowing. Like, look at this wonderful A.I. painting. It’s a car that’s a shark that’s going through a tornado and I told my daughter a story about it. And I’m like yeah, but this — I don’t want anything to do with this. Like, I don’t care about this. And that happens over and over again. The human creativity is reduced to a prompt, and I think that’s the message of A.I. that I worry about the most, is when you take your creativity and you say, this is actually easy. It’s actually easy to get to this thing that’s a pastiche of the thing that was hard, you just let the computer run its way through whatever statistical path to get there. Then I think more people will fail to recognize the hard thing for being hard. And that’s — truly the message of A.I. is that, maybe this isn’t so hard and there’s something very dangerous to our culture embedded in that.

I want to put a pin in the hard things, easy things. I’m a little bit obsessed by that and want to come back to it. But first I want to talk about A.I. art for a minute, because I do think when we’re talking about everything that’s going to come on the internet, we’re talking about A.I. art. Obviously, much of it is going to get better. Some of it is not distinguishable.

You talked about the example where somebody comes and hands you the A.I. art says, hey, I did this with an A.I. And I’m like eh — and I have that experience a lot, I’ve also really been trying to use these systems and push them, and play with them, and have A.I. character relationships on my phone with Kindroids and whatever.

And there is this deep hollowness at the center of it. It is style without substance. It can mimic me. It can’t think.

Have you found an A.I. that can actually write like you?

I found an A.I. that can mimic certain stylistic tics I have in a way that is better than I think most people could do. I have not found any A.I. that can, in any way, improve my writing for all that you’re constantly told it can. And in fact, the more I try, the worse my writing gets because typically what you have to do to improve your writing is recognize if you’re writing the wrong thing.

I don’t find writing hard, I find thinking hard. I find learning hard. How good a piece of writing is going to be for me is typically about, did I do enough work beforehand? And A.I. can never tell me you didn’t do enough work, you need to make three more phone calls. You need to read that piece you skimmed.

But it can mimic, and I think it’s going to get better and better at mimicking. I think GPT 3 was much worse at mimicking me than GPT 3.5 was, worse than GPT 4 is, and GPT 5 will be even better than that. I believe this is going to get stronger. It raises a question of whether there is anything essential about something being from a human in a wide frame way. Taylor Swift is singular, but the point is that she’s a singular phenomenon. Do we care that things come from people?

I was thinking when I was preparing for this show with you, the Walter Benjamin essay, it’s called “The Work of Art in the Age of Mechanical Reproduction.”

This is like the verge of DNA.

Is it? Yeah, so it comes out in 1935. It’s about the ability to reproduce art. And he says, and I’ll quote it here, “that which whithers in the Age of Mechanical Reproduction is the aura of the work of art.” Then he goes on to say, “by making many reproductions, it substitutes a plurality of copies for a unique existence.”

Benjamin is saying at different times here in different ways, and I’m going to simplify it by trying to bring it into the present, but that there is something lost from when you take the painting and make a copy of a painting. And, he’s obviously right, and he’s obviously — then on the other hand, a lot of people like copies of paintings. It’s easy for the artist to think more of the original than the original deserves to be thought of.

But I wonder about this with humans. How much of something is just the fact that there’s a human behind it? My Kindroid is no worse at texting me than most people I know. But the fact that my Kindroid has to me is meaningful to me, in the sense that I don’t care if it likes me because there’s no achievement for it to me.

The fact that there is a human on the other side of most text messages I send matters. I care about it because it is another mind. The Kindroid might be better in a formulaic way. The kindred might be better in terms of the actual text. I can certainly tune it more to my kind of theoretical liking, but the friction of another person is meaningful to me. Like, I care that my best friend likes me and could choose not to. Is there an aura problem here?

It is so hard to make someone else feel anything other than pain. Like, it’s just like — it’s —

Christ, that’s the darkest thing I’ve ever heard you say.

Yeah, but I believe it in my soul.

Yeah. I think the hardest thing to —

a really different turn as a show right now. [LAUGHS]

You don’t make people laugh, you don’t give them hugs?

No, I think that’s hard. I think that effort is worth it. That’s why I don’t think it’s a dark thing to say. I think the essence of being a good person is pointing your effort at making other people not feel pain. I think bullies make people feel pain because it’s easy. Again, I come back to Taylor Swift in Soldier Field. The thing that was going through my head is, this person is making 60,000 people feel joy, and she’s doing it through art. That is the purpose of art. The purpose of art is to inspire feelings, to inspire emotion.

And so I look at this A.I. and it’s like, we’re going to flood our stuff, and the only emotion that it is really meant to inspire is materialism, is a transaction. That’s bad. I just think that’s bad. I think we should make some stuff that inspires more joy, that inspires more affection, that inspires more consternation.

And one of the messages embedded in the medium of A.I. is that there is an answer. That’s weird. That is a truly weird thing for a computer to say to you. You ask it about a war, and it’s like I won’t answer that question because there’s no answer there. You ask it about how to cook an egg and it’s like here’s the answer. You’re like what are the four steps to fold a bed sheet? It’s like here’s the answer, I did it. Tell me a bedtime story for my child. It says, here’s an answer, I just delivered this to you at your specifications.

And I think the thing you’re saying about having another mind there is — you want to be in a relationship, like an emotional relationship with another person. Maybe it’s mediated by technology, maybe we’re face-to-face like we are now, but that tension and that reality of — oh, I can direct my effort towards negative and positive outcomes, I have never found it with an A.I.

Shannon Vallor is a philosopher of technology, and she’s got a book coming out called “The A.I. Mirror,” and I like the way she puts this, because there’s this way that turns is somewhat warped mirror back on ourselves when I was saying a few minutes ago that the message of A.I. is that you’re derivative. That leaves something out. What it’s really saying is that the part of you that often the economy values is derivative, is copyable because we actually ask people a lot of the time to act like they’re machines.

This is why I don’t take much comfort in the Taylor Swift example. You said a few minutes ago, most people do mediocre work most of the time. Even great people do mediocre work most of the time. We constantly ask huge amounts of the population to do things that are very rote. Keep inputting this data on forms, keep filling out this tax form. Some lawyers arguing for the Supreme Court, a lot of them just write up various contracts. And that’s a good job in the sense that it pays well, it’s inside work, but it doesn’t ask you to be that full of a human being.

Now, you can imagine a sort of utopian politics in society — and people on the left sometimes do — that this comes in and it’s like great, we can automate away this derivative inhuman work, and people will be free to be more full human beings. You actually like — maybe the value of you is not what you can create but what you can experience. A.I. can’t enjoy a day at the park with its family.

But we have an entire society set up to encourage you to premise your self-worth on your work and your wages. And also, if you lose that work and that wages, to rob you of that self-worth. And one thing I’m sure of is that our politics and our economic systems are not going to advance as quickly as A.I. is going to advance.

This is where I think people do properly worry about automation, when people lost manufacturing jobs to lower wage workers in China. We didn’t say great, you don’t have to do this stultifying work in the factory anymore. We said, you’re out of work, you’re screwed. And I do think one of the deep confrontations of it is, what do we value in people and then how do we express that value because I think what A.I. in some ways is going to take advantage of here, or at least, is going to challenge, is it to the extent we value people socially for their economic contribution, or what they’re paid. That’s pretty thin reed for human value to rest on.

Yeah, I buy that. One of my favorite things that I’ve covered in the past few years is a thing called robotic process automation, which is very funny. Just abstractly, deeply hilarious. There are lots and lots of companies throughout the United States that built computer systems 10, 15 years ago, 20 years ago. Hospital systems are famous for this. They have billing systems. They have buildings full of people who use Microsoft Excel on Windows ‘95.

And replacing that as costly and complicated. It can’t break — if you put in the new system and it didn’t bring all the data over in exactly the right way, the whole hospital stops working. So they just buy other computers to use their old computers. Which is wild, and there’s like billion dollar companies that do this.

They will sell you a brand new, state of the art computer and it will connect to the keyboard and monitor jack of your old computer, and it will just use the Windows ‘95 for you, which is just bonkers. It’s like Rube Goldberg machine of computers using old computers, and then your office full of accountants who knew how to use your old system will go away.

But then A.I. creates the scale problem. What if we do that but instead of some hospital billing system built in the ‘90s, it’s just the concept of Microsoft Excel, and now you can just sort of issue a command on your computer and it’ll go use Excel for you and you don’t need an accountant, you don’t need a lawyer.

And I think even in those cases what you’re going to find is the same thing you talked about with writing — you have to know what you want. You have to know what the system doesn’t know. You have to be able to challenge the model and have it deliver you the thing that, in most business model conversations I find to be the most important word, our assumption is — and then you can poke at that really hard.

What percent of workers are actually asked to poke at the assumptions of their organization, because I worry it’s not as high as you think it is, or implying there. I’m not worried about Taylor Swift. I’m not worried about Nilay Patel. And I don’t just want to make this about wages. That’s a jobs sort of another conversation.

But I do — I mean, as you were saying, these are billion dollar companies that automate people who do backend office work already.

All over the place.

There’s a huge amount of work like that. And if I felt confident as some of the economists say that we’ll just upmarket people into the jobs where they use more human judgment, David Autor who’s a great trade economist at MIT, just made this argument recently, that what A.I. is going to do is make it possible for more people to exercise judgment and discernment within their work, and I hope he is right. I really hope he is right. But I think a lot of organizations are not set up for a lot of people to use judgment and discernment. They treat a lot of people like machines, and they don’t want them doing things that are complicated and step out of line and poke at the assumptions in the Excel doc. They want the Excel doc ported over without any mistakes. It seems plausible to me that we’re going to get to that.

Do you think their bosses want to be able to poke at the assumptions though?

But if you — I mean this is actually something I believe about the whole situation. The economy needs fewer bosses and workers.

Think about this in the journalist context or the writing context, where I think what A.I. naturally implies that it’s going to do is turn many more people into editors and writers. Because for a lot of content creation that doesn’t require a lot of poking at assumptions, mid-level social media marketing — a lot of people are doing that job right now. But the people doing marketing for a mall —

Yeah, that is the MailChimp example. That is the product that they are building.

And so what you have then is we used to have a bunch of these social media marketers and now you have one person overseeing a couple systems, like making sure they didn’t say something totally crazy. But you need fewer editors and you need writers. I mean, you know The Verge is structured. You know how The Times is structured. And this is one of my deep worries.

And then this goes to the thing you were getting at earlier, which is one way I think that A.I. could actually not make us more productive, more innovative, is that a lot of the innovation, a lot of the big insights happen when we’re doing the hard thing, when we’re sitting there trying to figure out the first draft, or learn about a thing, or figure out what we’re doing.

One of the messages of the medium of A.I. is be efficient. Don’t waste your time on all this. Just tell the system what to do and do it. But there’s a reason I don’t have interns write my first draft for me.

They could do it. But you don’t get great ideas, or at least not as many of them, editing a piece of work as you do reporting it out, doing the research, writing the first draft. That’s where you do the thinking. And I do think A.I. is built to kind of devalue that whole area of thinking.

We are working on a big story at The Verge right now that I’m very excited about. But there are four of us right now in an argument about whether we should tell that story in chronological order or as a series of vignettes. There is no right answer to this question. There’s just four people who are battling it back and forth.

I think vignettes.

Yeah. By the way, I’m on team vignette.

Good man. [LAUGHS]

My belief is that it’s easier to digest a long story when it’s composed of lots of little stories as opposed to one long one. I’m being outvoted right now — editor in chief. I should replace them all with A.I., just get them out of here. [CHUCKLES] But that is the kind of work that I think makes the end product great. And I think going from good to great is still very human.

Into the economy, though, you’re right, most people are not challenged to go from good to great. Most people are challenged to produce good consistently. And I think that is kind of demoralizing. I don’t know how many first-year Deloitte consultants you have encountered in your life. I’ve encountered quite a few of them. I went to law school. It’s like a — we made — there was a factory of that thing — or first-year law associates.

They’re not in love with their jobs. They’re in love with the amount of money they make, that’s for sure. But any first-year associate doing doc review in a basement — yeah, you could probably just be like, tell the A.I. to find the four pieces of relevant information in these 10,000 page records from whatever giant corporation we’re suing today. That’s fine.

I think that there’s a turn there where maybe we need less first-year associates doing that thing and we need more first-year associates doing something else that is difficult, that the A.I. can’t yet do. And I think a lot of this conversation is predicated on the notion that generative A.I. systems, L.L.M.s will continue on a linear curve up in terms of capability. I don’t know if that’s true.

But I hear a lot of this conversation. I’m like, there’s always a thing they can’t do. And maybe that thing is not the most amount of scale, social media marketing for them all, but it is always the next amount of complexity. And there’s no guarantee that this set of technologies will actually turn that corner. And you can keep going all the way to A.G.I. There’s no guarantee that an L.L.M. is going to hit A.G.I. and just run the world economy for us. There’s a lot of steps between here and there that I think human beings can fit into.

So I want to go back, then, to the internet for a bit, which is I think the presentation we’ve offered is fairly pessimistic. You, when I read and listen to you on this, are — I wouldn’t call it pessimistic. I would say a little excited by the idea of a cleansing fire.

So one theory here — and you should tell me if this is reading you right — but is that this will break a lot of the current — the current internet is weakened. It’s weakened in many cases for good reasons. Google, Meta, et cetera, they’ve not created an internet many of us like. And that this will just make it impossible for that internet to survive. The distribution channels will break. And then something. So first, is that how you see it? And second, then what something?

That is very much how I see it. I would add a generational tinge to that, which is I grew up in that weird middle generation between X and millennials. I think temperamentally I’m much more Generation X. But they describe it as they didn’t have computers and then you have computers. You play the Oregon Trail. That’s me on the nose.

I distinctly remember life before computers. It’s an experience that I had quite viscerally. And that shapes my view of these tools. It shapes my view of these companies. Well, there’s a huge generation now that only grew up in this way. There’s a teenage generation right now that is only growing up in this way. And I think their natural inclination is to say, well, this sucks. I want my own thing. I want my own system of consuming information. I want my own brands and institutions. And I don’t think that these big platforms are ready for that moment. I think that they think they can constantly be information monopolies while they are fending off A.I.-generated content from their own A.I. systems. So somewhere in there all of this stuff does break. And the optimism that you are sensing from me is, well, hopefully we build some stuff that does not have these huge dependencies on platform companies that have no interest at the end of the line except a transaction.

OK, but you’re telling me how the old thing dies. And I agree with you that at some point the old thing dies. You can feel it. It’s moribund right now. You’re not telling me what the new thing is, and I’m not saying you fully know. But I don’t think the new thing is just a business model that is not as dependent on Meta. I mean, on some level, there’s going to be a lot of A.I. around here.

It’s an audience model. It’s not dependent on these algorithms.

But is there — I guess one question I have is that, one — I mean, you know where the venture capital is going right now.

Everything is going to be built with A.I. —

— laced through every piece of it. And some of it, for all we’re talking about, might be cool, right? I’m not saying you’re mostly going to make great art with A.I. But actually, Photoshop did create a lot of amazing things.

And people are going to get better at using this. They’re going to get more thoughtful about using it. The tools are going to get better. But also the people are going to figure out how to use the tools. I mean, you were talking about player pianos earlier. I mean, way beyond player pianos, you have huge libraries of sounds you can manipulate however you want. And now I go listen to a lot of experimental electronic music. And I think a lot of that is remarkable art. I think a lot of that is deeply moving.

I am curious what, to you, the good A.I. internet is, because I don’t think that the next internet is just going to be like we’re going to roll the clock back on the business model. The technology is going to roll forward into all this stuff people are building.

I’m not so sure about that.

I think we’re about to split the internet in two. I think there will be a giant commercial A.I.-infested internet. That’s the platform internet. That’s where it’s going. Moribund, I agree. But it will still be huge. It’s not going away tomorrow. And they will figure out — these are big companies full of smart people with the most technology.

Mark Zuckerberg is like, I have the most NVIDIA H100 GPUs. Come work here. We’ll pay you the most money. They will invent some stuff and it will be cool. I’m excited about it. But that version of the internet —

You sure sound excited about it. [LAUGHS]

Well, I am. I mean, I love technology. This is our — The Verge’s competitive differentiation in the entire media industry is, like, we really like it. And I’m excited to see what they build. I think there’s some really neat things being built. When I think about the information ecosystem, I’m vastly more pessimistic because of the fact that all of these networks are geared to drive you towards a transaction.

And I don’t mean that in some anticapitalist way. I mean literally the incentives are to get you to buy something. So more and more of the stuff that you consume is designed around pushing you towards a transaction. That’s weird. I think there’s a vast amount of white space in the culture for things that are not directly transactable.

I think next to that you’re going to get a bunch of people, companies who say our differentiation in this market is that there’s no A.I. here. And they will try to sell that. And I don’t know how that experiment plays out. I don’t know if that experiment will be successful.

I do know that that experiment will be outside of the distribution channels that exist now because those distribution channels are being run by companies that are invested heavily in A.I. And I’m hopeful that over there, on whatever new non-A.I. internet that exists, that some amount of pressure is placed on the other distribution channels to also make that distinction clear.

I’m just thinking about this, and the thing that it brings to mind for me is the resurgence of vinyl —

— and the dominance of streaming platforms. So what I would think of as the music industry of — how many years ago was C.D.s? I don’t actually remember now. But what it did was split into — there’s been a resurgence of vinyl, the sort of analog. It’s a little cool. I actually just bought a record player recently, or was given one by my wonderful partner. But that’s not very big.

Then there’s these huge streaming platforms, right? I mean, most people are listening on Spotify, on Apple Music, on YouTube Music, on Amazon, et cetera. And I don’t think we feel like we figured that out very well. But I do think that’s probably going to be the dynamic. I mean, I do think there are going to be things you go to because you believe it is a human being or because you believe the A.I. is used well.

I do also think the big things to come are going to be the things that figure out how to use A.I. well rather than poorly. Maybe that also means honestly and transparently, rather than dishonestly and opaquely.

Maybe the social internet dies because, one, we don’t really like it that much anymore anyway, but also because it’s too hard to figure out what’s what. But actually, an internet of A.I. helpers, assistants, friends, et cetera, thrives. And on the other side, you have a real human. I don’t know. But give me more of the Nilay technology side.

What can A.I. do well? If you were building something or if you were imagining something to be built, what comes after?

By the way, the music industry just released its numbers. Vinyl outsold CDs for the second year running. Double the amount of revenue in vinyl than CDs.

That’s wild, actually.

It’s crazy. And all of that in total is 11 percent of music industry revenues in ‘23 compared to 84 percent of the revenue is streaming. So you are correct. This is a big distinction. People want to buy things, and so they buy one thing that they like. And they consume everything in streaming.

What happens when Spotify is overrun by A.I. music? You can see it coming. What happens when you can type into Spotify, man, I’d really like to listen to a country song. Just make me one. And no one down the line has to get paid for that. Spotify can just generate that for you.

I think that’s going to push more people in the other direction. I really do. That there will be this huge pot of just make me whatever exactly I want at this moment money over here. But the cool people are still going to gravitate towards things that are new. I just believe that so firmly in my heart that when I think about where does the technology for that come from, I still think it comes from basic open platforms and open distribution.

The great power of the internet is that you can just make a whole new thing. And I don’t think that anyone has really thought through what does it mean to decentralize these platforms. What does it mean to — I don’t know — build an old-school portal where it’s just people pointing at great stuff as opposed to open this app and an algorithm will just deliver you exactly what we think you want, or, down the line, generate content for you that we think that you will continue watching.

I think — and this is maybe a little bit of a counterintuitive thought — that this is actually a great time to begin things in media. I think that we have a more realistic sense of the business model and what will actually work. They need to build an audience. They need to build something people will actually pay you for. I think a lot of the problem right now is things built for another business model that failed are having a lot of trouble transitioning because it’s very, very hard to transition a structure. Now, that doesn’t mean it’s a great business. It’s not what I hoped it would become. It’s not the advertising revenue I hoped we would have. But it’s something.

What feels fully unsolved to me right now is distribution, right? When I was a blogger, the way distribution worked was people would find me because other blogs would link to me. And then if they liked me, they would put me in their bookmarks section.

Then they would come back the next day by clicking on a bookmark. I don’t think any of us think that much about bookmarks anymore. That’s not really how the internet works. Things moved to search. They moved, primarily for a long time, to social. And that was a way you could create distribution.

You could go from — you started a website. We started Vox, right? We started Vox in 2014 or 2015. The day before we launched, we had no visitors. And pretty quickly we had a lot of things that were working on social and working on Search. And we had millions and millions and millions every month.

But now social is broken as a distribution mechanism. I mean, Elon Musk has made Twitter anti-news distribution. Google search has become very, very messy. People don’t have the old bookmarks habit in the way they did. And so if you’re starting something new, the question of how you build that audience, how you go from nothing to an audience, feels very unsolved.

Yeah. That’s the cleansing fire. That’s the thing I’m excited about. Here’s a new problem in media. Here’s a new problem that’s being created by A.I.

If I were to tell you five years ago, I’m going to launch a new property and the core insight that I have is that we need to replace the distribution mechanisms of the internet, you would not pay me any money. You would not fund that idea. You would not say — well, you would say, get some traffic on Twitter and start a Substack or start a YouTube channel, anything except figure out a new distribution method to compete with these social media companies.

You have that idea now. And people are like, yeah, that’s the problem. We have to solve that problem. That is the problem to solve, because Twitter has blown itself up in whatever way Elon is blowing it up, because the other social channels have become the Home Shopping Network, by and large, because YouTube has optimized itself into making Mr. Beasts and only Mr. Beasts, right?

It’s weird, by the way, that YouTube exists. We’ve barely talked about it on this podcast. It is the thing most people watch most of the time. It supports no journalism. At scale, the idea that there’s not an ABC News of YouTube on a distribution platform of that size is a moral failing on Google’s part. I really believe this. And no, we never really talk about it. It’s just — YouTube is ignored. It has become such an infrastructure that we never talk about it.

But my view is that YouTube is the most politically important platform. Everyone wants to talk about TikTok. I think YouTube is much more significant.

Yeah, and they run it really well. They run it as infrastructure. And they talk about it as infrastructure. But it’s weird that we have not built great media company-sized media companies on YouTube’s pipes. We just haven’t done it. So you look at that landscape now and you’re like, well, if I want to do that, if I want to build my own audience, I cannot depend on these companies. I have to be able to do something else.

And maybe A.I. does help you do that. Maybe it does help you send a million marketing messages so people start coming to your website directly. Maybe it does start crafting home pages personalized for people based on your library of content so people see the thing they like the most when they show up. There’s a bunch of moves we can all take from social media companies now to build more engaging, more interesting products using A.I., which will make it easier because the A.I. is a technology commodity. You can just go buy it and use it.

But we have to actually build those products. We have to want to build those products as an industry. And that my pessimism is rooted in the idea that the industry kind of sucks at this. We are very much stuck in, we should go send some reporters out into the world, they should come back, write down what they saw, and then hopefully someone else points them at it. And it’s just like, well, that’s been a losing proposition for a decade. We should try something else.

Do you think, beyond the media, because not everything online is media —

Do you think beyond the media, that there is the glimmers of the next thing? I mean, let me give you the thesis I have, which is that the next thing is that the A.I. is somehow your assistant to the internet, right? We seem to me to be moving towards something where the overwhelm is so profound that you actually need some kind of agent working on your behalf to make it through all this.

I mean, you can imagine this is the world of “Her,” the Spike Jonze movie. But you can imagine it as other things, too. There’s going to be software coding agents. The guys who started Instagram started then this thing called Artifact, which is using more A.I. personalization to try to tell people what they might like in the news. It didn’t really work out, but it was an interesting project for a minute.

I think a lot of us feel we spent years now being acted upon by algorithms. And one thing about A.I. is that it’s an algorithm you act on, right? You tell it how to act. Assuming that business model allows that, that it doesn’t have a secret instruction to sell you soap or whatever —

— that’s interesting, right? That’s a pretty profound inversion of the internet we’ve been in.

Let me poke really hard at the true difference between an algorithm that shows you stuff and an algorithm that goes and gets you what you want, because I don’t know that there’s a huge difference in the outcome of those two different processes. So for example, I do not trust the YouTube Kids algorithm. I watch my daughter watch YouTube.

No, why would you?

It is just a nightmare. I don’t know why we let her do it, but we did. And now we’re in the rabbit hole and that’s life. I mean, she’s five. And I will literally say, are you watching garbage? And she’d be like, I am, because she knows what I think is garbage. She’s much smarter than the YouTube Kids algorithm. And then she’s like, can I watch a little more garbage? This is a real conversation I have with my five-year-old all the time.

I would love an A.I. that would just preempt that conversation. Just watch this whole iPad for me and make sure my kid is safe. That’s great. But that is a limitation. It is not an expansion. And I think the thing that I’m seeking with all of these tools is how do we help people expand the set of things that they’re looking at.

Well, let me push on this for a minute, because for a long time a lot of us have asked people, the social media companies — that I have, I’m sure you have — why don’t you give me access to the dials of the algorithm?

Right? I don’t want to see things going viral. If there’s a virality scale of 1 to 10, I want to always be at a 6, right?

I don’t want to see anything over a 6. And I can’t. I wish I could say to Google, I would like things that are not optimized for S.E.O. I just don’t want to see recipes that have a long personal story at the top. Just don’t show me any of them.

But I can’t do that. But one of the interesting things about using the current generation of A.I. models is you actually do have to talk to it like that. I mean, whether I am creating a Replika or a Kindroid or a Character.AI, I have to tell that thing what it is supposed to be, how I want it to talk to me, how I want it to act in the world, what it is interested in, what kinds of expertise it has and does not.

When I’m working with Claude 3, which is the A.I. I use the most right now, I have one instance of it, that I’m just like, you are a productivity coach and you are here to help me stay on task. But I have another where I’m getting some help on, in theory, looking at political science papers, so it’s actually not that good at that.

But this ability to tell this extraordinarily protean algorithm what I want it to do in plain English, that is different, right? The one thing that A.I. seems to make possible is an algorithm that you shape in plain English, an agent that you are directing to help you, in some cases, maybe create the internet, but much more often to navigate it.

Right now it is very hard for me to keep up on the amount of news, particularly around the amount of local news I would like to keep up on. If there is a system that I could say, hey, here’s some things I’m interested in from these kinds of sources, that would be very helpful to me. It doesn’t seem like an impossible problem. In fact, it seems like a problem that is inches away from being solved. That might be cool.

I think that’d be great. I’ve known you for a long time. I think you have a unique ability to articulate exactly what you want and tell it to a computer. [LAUGHS] And you have to scale that idea, right? You have to go to the average — our mothers and say, OK, you have to tell the algorithm exactly what you want. And maybe they’ll get close to it, maybe they won’t, right?

You don’t feel like mothers are able to tell you what they want?

[LAUGHS] I like that idea a lot. I think fundamentally that is still an A.I. closing the walls around you. And I think the power of the recommendation algorithm is not expressed in virality. It’s actually to help you expand your filter bubble. Here’s a band you’d never heard of before. Here’s a movie you never thought of watching. Here’s an article about a subject that you weren’t interested in before.

I think TikTok, in its 2020 TikTok moment, was terrific at this. Everyone was going to sing a sea shanty for five minutes, right? Why do we suddenly care about this and it’s gone? And it was able to create cultural moments out of things that no one had ever really thought of before. And I want to make sure, as I use A.I., that I’m actually preserving that, instead of actually just recreating a much more complicated filter bubble.

I think it’s a good place to end. Always our final question, for the Nilay Patel recommendation algorithm —

what are three books you’d recommend to the audience?

Well, I’m sorry, Ezra, I brought you six.

Did you really?

Is that allowed?

Did you actually bring six?

I didn’t bring six physical books, but I have six recommendations for you.

Damn. All right, go through them quick, man.

They’re in two categories. One is the three books that I thought of and three books from Verge people that if people are interested in these ideas are important. So the first one is “The Conquest of Cool” by Thomas Frank, one of my favorite books of all time. It is about how advertising agencies in the ‘60s co-opted the counterculture and basically replaced counterculture in America. I’ve thought about this a lot because I’m constantly wondering where the punk bands and rage against the machines of 2024 are. And the answer is that they’re the mainstream culture. It’s very interesting. Love that book. It explains, I think, a lot about our culture.

Two is “Liar in a Crowded Theater” by Jeff Kosseff, which is a book about the First Amendment and why we preserve the ability to lie in America. I am very complicated thoughts about the First Amendment right now. I think social media companies should do a better job protecting my kid. I also think the First Amendment is really important. And those ideas are crashing into each other.

Third, I love the band New Order. I know you’re a music fan, so I brought you a music recommendation. It’s “Substance: Inside New Order” by Peter Hook, who is the bassist of New Order. This band hates each other. They broke up acrimoniously, so the book is incredibly bitchy. It’s just a lot of shit-talking about the ‘80s. It’s great.

But inside the book, he is constantly talking about how the technology they used to make the music of New Order didn’t work very well. And there’s long vignettes of why the songs sound the way they do because of how the synthesizers worked. And that just brings together all the ideas I can think of. So those are the three outside of The Verge universe.

But there are three from Verge people that I think are very important. The first is “Everything I Need I Get From You” by Kaitlyn Tiffany, who’s one of my favorite Verge expats. It is about how the entire internet was shaped by the fandom of the band One Direction. And I think this is totally underemphasized, underreported that fandoms are actually what shape the internet. And a lot of what we think of as internet culture is actually fandom culture. And so Kait’s book is really good.

The other, obviously, I have to shout it out is “Extremely Hardcore” by Zoë Schiffer, who basically wrote about the downfall of Twitter. And I think understanding how a social network works — these are lots of people making lots of decisions, and it was just dismantled. And now you can see how the social network broke. And I think we take these things for granted.

And then the third is “Beyond Measure” by James Vincent, which is a history of the systems of measurement and how political they are. And it is one of my favorite books because it is — you just take this stuff for granted. And you look at it, and you’re like, oh, this was deeply, deeply acrimonious.

Nilay Patel, you’re saving the internet through blogging again.

Your podcast is “Decoder.” Thank you very much.

Thanks, man. [MUSIC PLAYING]

This episode of “The Ezra Klein Show” was produced by Claire Gordon. Fact-checking by Michelle Harris with Kate Sinclair and Mary Marge Locker. Our senior engineer is Jeff Geld. We’ve got additional mixing by Isaac Jones and Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin, Rollin Hu and Kristin Lin. We have original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser. And special thanks here to Sonia Herrero.

EZRA KLEIN: From New York Times Opinion, this is “The Ezra Klein Show.”

Earlier this week, we did an episode on how to use A.I. right now. Now, I want to turn the question around and look at how A.I. is being used on you right now. One of the conversations has been sticking in my head was with this person in the A.I. world who was saying to me that if you look at where use has been sticky, if you look at where people keep using it day after day, you’re looking at places where the product doesn’t need to be very good.

That’s why it’s really helpful for college and high school students, college and high school papers — they’re often not very good. That’s sort of their point. It’s why it’s working pretty well for a very low-level coding tasks. That kind of work doesn’t need to be very good. It gets checked and compiled, and so on.

NILAY PATEL: Thank you for having me. This is very exciting.

EZRA KLEIN: Let’s just begin with the big question here, which is what is A.I. doing to the internet right now?

NILAY PATEL: It is flooding our distribution channels with a cannon-blast of — at best — C+ content that I think is breaking those distribution channels.

EZRA KLEIN: Why would it break them?

NILAY PATEL: So most of the platforms the internet are based on the idea that the people using those platforms will in some sort of crowdsourced way find the best stuff. And you can disagree with that notion. I think maybe the last 10 years have proven that that notion is not percent true when it’s all people.

When you increase the supply of stuff onto those platforms to infinity, that system breaks down completely. Recommendation algorithms break down completely, our ability to discern what is real and what is false break down completely, and I think importantly, the business models of the internet break down completely.

So if you just think about the business model of the internet as — there’s a box that you can upload some content into, and then there’s an algorithm between you and an audience, and some audience will find the stuff you put in the box, and then you put an infinity amount of stuff into the box, all of that breaks.

EZRA KLEIN: Thank you for bringing in the supply language. So, I’ve been trying to think about this as this supply and demand mismatch. We have already had way more supply than there is demand. I wasn’t buying a lot of self-published Amazon books. Is the user experience here actually different?

NILAY PATEL: I think that’s a great question. The folks who write the algorithms, the platforms, their C.E.O.s, they will all tell you this is just a new challenge for us to solve. We have to out what is human, what is A.I.-generated. I actually think the supply increase is very meaningful. Like, maybe the most meaningful thing that will happen to the internet because it will sort out the platforms that allow it to be there and have those problems, and the places that don’t. And I think that has not been a sorting that has occurred on the internet in quite some time, where there’s two different kinds of things.

EZRA KLEIN: Didn’t we already pivot to video a couple years ago?

NILAY PATEL: We pivoted to video — I actually love it when LinkedIn adds and takes away these features that other platforms have. They added stories because Snapchat and Instagram had stories, and they took the stories away because I don’t think LinkedIn influencers want to do Instagram Reels, but now they’re adding it again.

EZRA KLEIN: So I want to hold on to something that you’re getting at here. Which, to me, is one of the most under-discussed parts of A.I., which is how do you actually make money off of it? And right now, there are not actually that many ways.

NILAY PATEL: Yeah, I’ve been talking to a lot of C.E.O.s of web companies and email companies on Decoder for the past year. I asked them all the same question, why would you start a website? Why would you send an email? And so, you asked the C.E.O. of Squarespace or Wix or we just had the C.E.O. of MailChimp on the show. And her answer is a little terrifying. Like, maybe openly terrifying.

EZRA KLEIN: But how is A.I. changing that at all because that sounds to me like the thing that is already happening.

NILAY PATEL: So, this is what I mean by the increase in scale. That’s the dream. This is supposed to be what actually happens, but they can only do it in broad cohorts, which is why you get the luggage email after you’ve bought the luggage email or the luggage ad, after you bought the luggage ad.

They know you are a person who used a Wi-Fi network in a certain location at a certain time, they can track that all over the place. They know what you’ve searched for. They know that you went and made a luggage transaction. You are now categorized into people who are likely to buy luggage, whether or not that loop was closed. You put some luggage in a shopping cart.

But that’s still a cohort, they can only do that broadly. And these cohorts can be pretty refined, but they can only do it broadly. With A.I. the idea is we can do that to you individually — the A.I. will write you an email, we’ll write you a marketing message, will set you a price. That isn’t 100x increase the amount of email that will be generated.

EZRA KLEIN: When I get spammy advertising I don’t really think about there being a human on the other end of it. Maybe to some degree there is, but it isn’t part of the transaction happening in my head. There are a lot of parts of the internet that I do think of there being a human on the other end — social media, reviews on Amazon, books — I assume the person who wrote the book is a person. How much of what I’m currently consuming may not be done by human in the way I think it is, and how much do you think that’s going to be in a year, or two, or three years?

NILAY PATEL: I’m guessing your media diet is pretty well human-created because I know that you are very thoughtful about what you consume and what signals you’re sending to the algorithms that deliver your content. I think for most people —

EZRA KLEIN: My mom’s, let’s use my mom’s.

NILAY PATEL: Mom’s are good. I would love to take my mom’s phone and throw it into the ocean and never let her have it again. I openly fear what content comes through my mother through WhatsApp. It terrifies me that I don’t have a window into that. I can’t monitor it. The same software I want to use to watch my daughter’s internet consumption, I would love to apply it to my parents because I don’t think they have the media literacy — they’re much older — to even know, OK, this might be just some A.I.-generated spam that’s designed to make me feel a certain way.

EZRA KLEIN: How can they not be ready for that?

NILAY PATEL: Because they’re the ones making it. This is the central tension of — in particular, I think Google. So, Google depends on the web, the richness of the web is what Sundar Pichai will tell you. He used to run search, he thinks about the web. He cares about it, and you look at the web and you’re like, you didn’t make this rich at all. You’ve made this actually pretty horrible for most people most of the time. Most people — if you search Google to get a credit card, that is a nightmarish experience — like, fully nightmarish. It feels like getting mugged.

EZRA KLEIN: This helps explain a story that I found very strange. So, 404 Media, which is a sort of newer outlet reporting on tech. They found that Google News was boosting stolen A.I. versions of news articles — and we’re seeing this all over. An article by me or by some other journalist shows up in another place, very slightly rewritten by an A.I. system, with an A.I. generated author and photo on top of it. So, we’re seeing a lot of this.

NILAY PATEL: Yeah. Fundamentally, I think if you are at Google and the future of your stock price depends on Gemini being a good competitor to GPT-4 or 5 or whatever OpenAI has, cannot run around saying this is bad. The things it makes are bad.

EZRA KLEIN: What about when it’s not?

NILAY PATEL: I don’t know how fast that is coming. I think that is farther away than people think. I think ‘will it fool you on a phone screen?’ is here already, but ‘is this good’ is, I think, farther away than —

EZRA KLEIN: But a lot of internet content is bad.

NILAY PATEL: That’s fair.

EZRA KLEIN: I mean, you know this better than me. Look, I think it is axiomatic that A.I. content is worse right now than it will ever be.

NILAY PATEL: Sure.

EZRA KLEIN: I mean the advance in image generation over the past year has been significant. That’s very real. And preparing for this conversation, I found myself really obsessing over this question, because one way to talk to you about this is, there’s all this spammy garbage coming from A.I. that is flooding the internet.

NILAY PATEL: I think there’s a sentimentality there. If you make a content farm that is the best content farm, that has the most answers about when the Super Bowl starts, and those pages are great. I think that’s a dead end business. Google is just going to answer the questions. I think that’s fine. I think if you ask Google what time the Super Bowl is, Google should just tell you.

I think if you ask Google how long to boil an egg, Google can just tell you. You don’t need to go to some web page laden with ads and weird headings to find those answers. But these models in their most reductive essence are just statistical representations of the past. They are not great at new ideas.

EZRA KLEIN: I’m going to spend some time thinking about the idea that boredom is an under-discussed driver of our culture. But I want to get at something else in there — this idea of Google answering the question. We’re already seeing the beginnings of these A.I. systems that you search the question that might — at another time — have brought you to The Verge, to CNN, to The New York Times, to whatever.

NILAY PATEL: I think there’s a reason that the A.I. companies are leading the charge to watermark and label content as A.I.-generated. Most of them are in the metadata of an image. So most pictures you see in the internet, they carry some amount of metadata that describes the picture. What camera was taken on, when it was taken, what image editing software was used.

EZRA KLEIN: So their training data remains less corrupted?

NILAY PATEL: Yeah. I think there’s a very straightforward incentive for them to figure out the watermarking, labeling stuff they want to do. And they have coalitions, and tasks force, and Adobe talks about the image of the Pope and the puffer jacket as a, “catalyzing moment” for the metadata of A.I. because people freaked out. They’re like oh, this thing looks real. But they have a real incentive to make sure that they never train on other A.I. generated content.

I’m not saying we don’t — like, other publishers do this. But the point of these algorithms is, ideally, to bring you to the HouseFresh people, is to bring you to the person who cares so much about air purifiers they made a website about air purifiers, and we’re not doing that anymore. And so if you were to say, where should a young person who cares the most about cars, or who cares the most about coffee, or whatever.

Where are they going to go? Where are they going to make stuff? They’re going to pick a closed platform that ideally offers them some built in monetization, that ideally offers them some ability to connect directly with an audience. They’re not going to go to a public space like the web, where they might own their own business, which would be good. But they’re also basically at the mercy of thieves who come in the night and take all their work away.

EZRA KLEIN: But also, if you kill HouseFresh, then two years later when you ask the A.I. what air purifier should I get, how does it know what to tell you?

NILAY PATEL: Yeah, I don’t the answer to that question.

EZRA KLEIN: I don’t think they do either.

NILAY PATEL: Yeah again, this is why I think that they are so hell-bent on labeling everything. I think they need some people around in the future.

EZRA KLEIN: But labeling is good. I mean, that keeps you from getting too much garbage in your data set. But replacing a bunch of the things that the entire informational world relies on to subsidize itself — to fund itself — like this to me is a thing that they don’t have an answer for.

NILAY PATEL: Wait, let me ask you a harder question. Do they care?

EZRA KLEIN: Depends on they, but I don’t think so.

NILAY PATEL: Yeah.

EZRA KLEIN: Or at least they care in the way that I came to realize Facebook, now Meta, cared about journalism. People say they didn’t care about journalism. I don’t believe that’s actually true. They didn’t care enough for it to mean anything. Like, if you asked them, if you talked with them, if you had a drink, they would think what was happening to journalism was sad.

NILAY PATEL: [LAUGHS]

EZRA KLEIN: And if it would cost them nothing, they would like to help. But if it would cost them anything — or forget costing them anything. If they would begin to help and then recognize an opportunity had been created that they could take instead of you, they would do that. That’s the way they care.

NILAY PATEL: I keep a list of TikToks that I think each individually should be a Ph.D. thesis in media studies. It’s a long list now. And all of them are basically just layers of copyright infringement in their own weird way.

My favorite is — it’s a TikTok, it has millions of views. It’s just a guy reading a summary of an article in the journal Nature. It has millions of views. This is more people that have ever considered any one article in the journal Nature — which is a great journal. I don’t mean to denigrate it. It’s a proper scientific journal. They work really hard on it. And you just go 5 steps down the line, and there’s a guy on TikTok summarizing a summary of Nature, and you’re like what is this? What is this thing that I’m looking at? Will any of the million viewers of this TikTok buy one copy of Nature because they have encountered this content? Why did this happen?

And the idea is, in my mind at least, that those people who curate the internet, who have a point of view, who have a beginning and middle, and an end to the story they’re trying to tell all the time about the culture we’re in or the politics we’re in or whatever. They will actually become the centers of attention and you cannot replace that with A.I. You cannot replace that curatorial function or that guiding function that we’ve always looked to other individuals to do.

And those are real relationships. I think those people can stand in for institutions and brands. I think the New York Times, you’re Ezra Klein, a New York Times journalist means something. It appends some value to your name, but the institution has to protect that value. I think that stuff is still really powerful, and I think as the flood of A.I. comes to our distribution networks, the value of having a powerful individual who curates things for people, combined with a powerful institution who protects their integrity actually will go up. I don’t think that’s going to go down.

EZRA KLEIN: You said something on your show that I thought was one of the wisest, single things I’ve heard on the whole last decade and a half of media, which is that places were building traffic thinking they were building an audience. And the traffic, at least in that era, was easy, but an audience is really hard. Talk a bit about that.

NILAY PATEL: Yeah first of all, I need to give credit to Casey Newton for that line. That is something — at The Verge, we used to say that to ourselves all the time just to keep ourselves from the temptations of getting cheap traffic. I think most media companies built relationships with the platforms, not with the people that were consuming their content.

NILAY PATEL: The other thing that those business models were predicated upon was you’d get so good at being a supplier to one platform or another with Game of Thrones content or whatever it was that they would pay you money for it directly — that Google would say, this is the Game of Thrones link that most people are clicking on. We ought to pay Vanity Fair for its Game of Thrones content to surface it. Or all of BuzzFeed was we’re going to be so good at going viral on Facebook that Facebook will pay us money.

Every YouTuber gets their wings when they make the video about how they’re mad at YouTube. There’s a woodworking YouTuber that I used to follow, and he just sort of got to the point where he’s like, I hate YouTube. I’m leaving. And it’s like dude, you made videos about jointing wood, like what are you doing? And it’s like his relationship with the platform was so cynical that he was like, I’m moving my business elsewhere. You can sign up for a master class. Those individuals have these very cynical, very commercial relationships with the platforms that the media companies, for some reason, just never hedged. And so they actually do have audiences. And I think media companies need to get way back on the game of having a true audiences.

EZRA KLEIN: This gets to something that does worry me about this phase of A.I. hitting the internet, which is it’s hitting an internet in a moment of decay and weakness. And here, by internet, I mean the sort of content generating internet, and I break that into a couple of categories. The media is very weak right now. The media business we have seen closures left and right, layoffs left and right. I mean, a bunch of players like Vice and BuzzFeed who were believed to be the next generation of juggernauts are functionally gone as news organizations.

And into this comes A.I., and all the money that A.I. seems to bring, and even the A.I. companies might pay you some money for your stuff. Reddit just licensed a bunch of its content as training data to Google.

NILAY PATEL: As a consumer or as a producer?

EZRA KLEIN: As a producer.

NILAY PATEL: The idea that media companies are going to license their stuff to the A.I. companies is just the end of the road that we’ve been on for a long time. We are suppliers to algorithms. OK? And in any normal functioning capitalist economy, supplier margins get squeezed to zero and then maybe we all die.

Like, that’s the game we’ve been playing without saying it for a long time —

EZRA KLEIN: Which I think is why you see The New York Times suing OpenAI, like a real desire to not be in that game again.

NILAY PATEL: You see The New York Times suing OpenAI, but you don’t see them suing Google, you don’t see them de-S.E.O.ing pages across New York Times. Like, they still need the audience from these platforms. And I think there’s a very tense relationship there. The idea that you could sue OpenAI and win some precedent that gives you an enormous amount of leverage over Google I think is a very powerful idea.

And a really interesting facet of the internet we live in today is that most of the copyright law decisions were won by a young, upstart, friendly Google. YouTube exists because it was Google. Like, Viacom famously sued YouTube and they might have won and put it out of business, but Google, the friendly Google company with the water slides in the office, the upstarts that made the product you loved, went and won that case.

Google Books, we’re going to index all the books without asking for permission. They won that case, because they were friendly Google, and the judges were like, look at these cute kids making a cool internet? Like it was new and novel. Google image search — these are all massive copyright decisions that Google won as a startup company run by young people building a new product that the judges were using on their Dell desktops or whatever.

EZRA KLEIN: You don’t want a staunch innovation. Like, that was the big fear in that era. We don’t know what we’re building, and that’s still the thing you hear, and it’s not even untrue. You crack down on copyright and maybe you do staunch innovation. You don’t crack down copyright and maybe you destroy the seed corn of the Informational Commons. It’s very fraught for the copyright judges, but also just for all of us.

NILAY PATEL: Yeah, what are you as a producer on the internet is totally governed by copyright law. Like, a joke at The Verge is a copyright law is the only functional regulation on the internet. The entire internet is just speech, that’s all it is top-to-bottom, it’s speech.

EZRA KLEIN: Taking in the legal sense of the term?

NILAY PATEL: No, in the moral sense of the term. They come to your website and they take your stuff. It’s not a zero sum taking, but they’ve extracted value to create more value for themselves. I think that’s just a moral taking. There’s some permission there that did not occur. Joanna Stern at The Wall Street Journal just interviewed Mira Murati, the C.T.O. of OpenAI, about training data for Sora, the video generator, and Mira said, we just use what’s publicly available. And it’s like yo, that doesn’t make any sense. Like, there are lots of rules about what’s publicly available. Like, you can’t just take stuff because you can link to it on the internet, that’s not how it actually works.

EZRA KLEIN: Let me try to take the argument I hear from the A.I. side of this, which is that there is functionally nothing in human culture and human endeavor that is not trained on all that has come before it — that I, as a person, am trained on all this embedded knowledge in society, that every artist has absorbed, all this other art that the A.I. — I mean, this is just learning. And as long as you are transforming that learning into something else, as long as you are doing something new with that learning, then one, copyright law is not supposed to apply to you in some way or another, although that’s obviously complicated.

NILAY PATEL: I hear this idea all the time, often from the sorts of people in Silicon Valley who say they do first principles thinking — which is one of my favorite phrases, because it just means what if we learn nothing? Like, what if none of the history of the world applied to us and we could start over to our benefit? And that’s usually what that’s code for.

EZRA KLEIN: Judge Patel, if you’re thinking about cases in this area, like, what do you think the answer is here? Is it the sampling model, is it something else? What do you think the right broad strokes resolution is?

NILAY PATEL: Let me stick on the music example for one second, because I think music is really interesting because it’s kind of a closed ecosystem. There’s only so many big music companies. It’s the same lawyers, and the same executives, and the same managers going to the same clearing houses and having the same approaches. We’re going to give you a songwriting credit because we interpolated the bass line of this song into that song, and now here’s some money. And this is the mechanism by which we’ll pay you. The A.I. companies are not a closed ecosystem, it is just a free for all. It’s the open web, it’s a bunch of players.

NILAY PATEL: Well the media industry, but also at some point this is a regulatory question, a question of law. I mean, nothing is stopping Congress from making copyright law designed for the A.I.-era. Nothing is stopping Congress from saying, this is how we think this should work across industries. Not just media, but novelists, but everybody.

NILAY PATEL: Well, there are some things that stop Congress from doing a lot of things. The idea that Congress could pass a massive rewrite of copyright law at this moment in time is pretty far afield.

EZRA KLEIN: But won’t and couldn’t, I do want to make this distinction here. What you’re saying is Congress is too polarized and bitterly divided over everything and can’t do anything and can’t get anything done, and that’s my whole job man, I know. But what I am saying is that, you could write a law like this.

NILAY PATEL: So there is one law. There’s the J.C.P.A., the Journalism Competition Preservation Act, which allows media companies to escape antitrust law and bargain collectively with whoever they wish to bargain with. I don’t know if that’s going to pass, I know there’s a lot of interest in it.

EZRA KLEIN: You and I are both fans of Marshall McLuhan, the media theorist. And he’s got this famous line, ‘the medium is the message.’ And more deeply, what he says is that people, when they see a new medium, they tend to think about the content. For television, it’s the shows, what do you think about this show or that show? For Twitter, the tweets, for a newspaper, the articles. But you have to look behind the content to the actual medium itself to understand what it is trying to tell you.

NILAY PATEL: I have a lot of thoughts about this. I disagree on the basic message. I do think one of the messages of A.I. is that most people make middling work, and middling work is easy to replace. Every email I write is not a great work of art. Like, so much of what we produce just to get through the day is effectively middling. And sure, A.I. should replace a bunch of that. And I think that metaphysical shock comes from the idea that computers shouldn’t be able to do things on their own, and you have a computer that can just do a bunch of stuff for you. And that changes your relationship to the computer in a meaningful way, and I think that’s extremely real.

It’s because this person has made all of these people feel something. The art that has been created by this one very singular individual has captivated all of these people together, because of her story, because of the lyrics, because it means something to them. And I watch people use Midjourney or generate a story with an A.I. tool, and they show the art to you at the end of it, and they’re glowing. Like, look at this wonderful A.I. painting. It’s a car that’s a shark that’s going through a tornado and I told my daughter a story about it.

And I’m like yeah, but this — I don’t want anything to do with this. Like, I don’t care about this. And that happens over and over again. The human creativity is reduced to a prompt, and I think that’s the message of A.I. that I worry about the most, is when you take your creativity and you say, this is actually easy. It’s actually easy to get to this thing that’s a pastiche of the thing that was hard, you just let the computer run its way through whatever statistical path to get there. Then I think more people will fail to recognize the hard thing for being hard. And that’s — truly the message of A.I. is that, maybe this isn’t so hard and there’s something very dangerous to our culture embedded in that.

EZRA KLEIN: I want to put a pin in the hard things, easy things. I’m a little bit obsessed by that and want to come back to it. But first I want to talk about A.I. art for a minute, because I do think when we’re talking about everything that’s going to come on the internet, we’re talking about A.I. art. Obviously, much of it is going to get better. Some of it is not distinguishable.

NILAY PATEL: Have you found an A.I. that can actually write like you?

EZRA KLEIN: I found an A.I. that can mimic certain stylistic tics I have in a way that is better than I think most people could do. I have not found any A.I. that can, in any way, improve my writing for all that you’re constantly told it can. And in fact, the more I try, the worse my writing gets because typically what you have to do to improve your writing is recognize if you’re writing the wrong thing.

NILAY PATEL: This is like the verge of DNA.

EZRA KLEIN: Is it? Yeah, so it comes out in 1935. It’s about the ability to reproduce art. And he says, and I’ll quote it here, “that which whithers in the Age of Mechanical Reproduction is the aura of the work of art.” Then he goes on to say, “by making many reproductions, it substitutes a plurality of copies for a unique existence.”

But I wonder about this with humans. How much of something is just the fact that there’s a human behind it? My Kindroid is no worse at texting me than most people I know. But the fact that my Kindroid has to me is meaningful to me, in the sense that I don’t care if it likes me because there’s no achievement for it to me. The fact that there is a human on the other side of most text messages I send matters. I care about it because it is another mind. The Kindroid might be better in a formulaic way. The kindred might be better in terms of the actual text. I can certainly tune it more to my kind of theoretical liking, but the friction of another person is meaningful to me. Like, I care that my best friend likes me and could choose not to. Is there an aura problem here?

NILAY PATEL: It is so hard to make someone else feel anything other than pain. Like, it’s just like — it’s —

EZRA KLEIN: Christ, that’s the darkest thing I’ve ever heard you say.

NILAY PATEL: Yeah, but I believe it in my soul.

EZRA KLEIN: Really?

NILAY PATEL: Yeah. I think the hardest thing to —

EZRA KLEIN: a really different turn as a show right now. [LAUGHS]:

NILAY PATEL: Maybe —

EZRA KLEIN: You don’t make people laugh, you don’t give them hugs?

NILAY PATEL: No, I think that’s hard. I think that effort is worth it. That’s why I don’t think it’s a dark thing to say. I think the essence of being a good person is pointing your effort at making other people not feel pain. I think bullies make people feel pain because it’s easy. Again, I come back to Taylor Swift in Soldier Field. The thing that was going through my head is, this person is making 60,000 people feel joy, and she’s doing it through art. That is the purpose of art. The purpose of art is to inspire feelings, to inspire emotion.

EZRA KLEIN: Shannon Vallor is a philosopher of technology, and she’s got a book coming out called “The A.I. Mirror,” and I like the way she puts this, because there’s this way that turns is somewhat warped mirror back on ourselves when I was saying a few minutes ago that the message of A.I. is that you’re derivative. That leaves something out. What it’s really saying is that the part of you that often the economy values is derivative, is copyable because we actually ask people a lot of the time to act like they’re machines.

NILAY PATEL: Yeah, I buy that. One of my favorite things that I’ve covered in the past few years is a thing called robotic process automation, which is very funny. Just abstractly, deeply hilarious. There are lots and lots of companies throughout the United States that built computer systems 10, 15 years ago, 20 years ago. Hospital systems are famous for this. They have billing systems. They have buildings full of people who use Microsoft Excel on Windows ’95.

They will sell you a brand new, state of the art computer and it will connect to the keyboard and monitor jack of your old computer, and it will just use the Windows ’95 for you, which is just bonkers. It’s like Rube Goldberg machine of computers using old computers, and then your office full of accountants who knew how to use your old system will go away.

But then A.I. creates the scale problem. What if we do that but instead of some hospital billing system built in the ’90s, it’s just the concept of Microsoft Excel, and now you can just sort of issue a command on your computer and it’ll go use Excel for you and you don’t need an accountant, you don’t need a lawyer.

EZRA KLEIN: What percent of workers are actually asked to poke at the assumptions of their organization, because I worry it’s not as high as you think it is, or implying there. I’m not worried about Taylor Swift. I’m not worried about Nilay Patel. And I don’t just want to make this about wages. That’s a jobs sort of another conversation.

NILAY PATEL: All over the place.

EZRA KLEIN: There’s a huge amount of work like that. And if I felt confident as some of the economists say that we’ll just upmarket people into the jobs where they use more human judgment, David Autor who’s a great trade economist at MIT, just made this argument recently, that what A.I. is going to do is make it possible for more people to exercise judgment and discernment within their work, and I hope he is right. I really hope he is right. But I think a lot of organizations are not set up for a lot of people to use judgment and discernment. They treat a lot of people like machines, and they don’t want them doing things that are complicated and step out of line and poke at the assumptions in the Excel doc. They want the Excel doc ported over without any mistakes.

It seems plausible to me that we’re going to get to that.

NILAY PATEL: Do you think their bosses want to be able to poke at the assumptions though?

EZRA KLEIN: But if you — I mean this is actually something I believe about the whole situation. The economy needs fewer bosses and workers.

EZRA KLEIN: Think about this in the journalist context or the writing context, where I think what A.I. naturally implies that it’s going to do is turn many more people into editors and writers. Because for a lot of content creation that doesn’t require a lot of poking at assumptions, mid-level social media marketing — a lot of people are doing that job right now. But the people doing marketing for a mall —

NILAY PATEL: Yeah, that is the MailChimp example. That is the product that they are building.

EZRA KLEIN: And so what you have then is we used to have a bunch of these social media marketers and now you have one person overseeing a couple systems, like making sure they didn’t say something totally crazy. But you need fewer editors and you need writers. I mean, you know The Verge is structured. You know how The Times is structured. And this is one of my deep worries.

And then this goes to the thing you were getting at earlier, which is one way I think that A.I. could actually not make us more productive, more innovative, is that a lot of the innovation, a lot of the big insights happen when we’re doing the hard thing, when we’re sitting there trying to figure out the first draft, or learn about a thing, or figure out what we’re doing. One of the messages of the medium of A.I. is be efficient. Don’t waste your time on all this. Just tell the system what to do and do it. But there’s a reason I don’t have interns write my first draft for me.

EZRA KLEIN: They could do it. But you don’t get great ideas, or at least not as many of them, editing a piece of work as you do reporting it out, doing the research, writing the first draft. That’s where you do the thinking. And I do think A.I. is built to kind of devalue that whole area of thinking.

NILAY PATEL: We are working on a big story at The Verge right now that I’m very excited about. But there are four of us right now in an argument about whether we should tell that story in chronological order or as a series of vignettes. There is no right answer to this question. There’s just four people who are battling it back and forth.

EZRA KLEIN: I think vignettes.

NILAY PATEL: Yeah. By the way, I’m on team vignette.

EZRA KLEIN: Good man. [LAUGHS]:

NILAY PATEL: My belief is that it’s easier to digest a long story when it’s composed of lots of little stories as opposed to one long one. I’m being outvoted right now — editor in chief. I should replace them all with A.I., just get them out of here. [CHUCKLES] But that is the kind of work that I think makes the end product great. And I think going from good to great is still very human.

EZRA KLEIN: So I want to go back, then, to the internet for a bit, which is I think the presentation we’ve offered is fairly pessimistic. You, when I read and listen to you on this, are — I wouldn’t call it pessimistic. I would say a little excited by the idea of a cleansing fire.

NILAY PATEL: That is very much how I see it. I would add a generational tinge to that, which is I grew up in that weird middle generation between X and millennials. I think temperamentally I’m much more Generation X. But they describe it as they didn’t have computers and then you have computers. You play the Oregon Trail. That’s me on the nose.

I distinctly remember life before computers. It’s an experience that I had quite viscerally. And that shapes my view of these tools. It shapes my view of these companies. Well, there’s a huge generation now that only grew up in this way. There’s a teenage generation right now that is only growing up in this way. And I think their natural inclination is to say, well, this sucks. I want my own thing. I want my own system of consuming information. I want my own brands and institutions.

And I don’t think that these big platforms are ready for that moment. I think that they think they can constantly be information monopolies while they are fending off A.I.-generated content from their own A.I. systems. So somewhere in there all of this stuff does break. And the optimism that you are sensing from me is, well, hopefully we build some stuff that does not have these huge dependencies on platform companies that have no interest at the end of the line except a transaction.

EZRA KLEIN: OK, but you’re telling me how the old thing dies. And I agree with you that at some point the old thing dies. You can feel it. It’s moribund right now. You’re not telling me what the new thing is, and I’m not saying you fully know. But I don’t think the new thing is just a business model that is not as dependent on Meta. I mean, on some level, there’s going to be a lot of A.I. around here.

NILAY PATEL: It’s an audience model. It’s not dependent on these algorithms.

EZRA KLEIN: But is there — I guess one question I have is that, one — I mean, you know where the venture capital is going right now.

EZRA KLEIN: Everything is going to be built with A.I. —

EZRA KLEIN: — laced through every piece of it. And some of it, for all we’re talking about, might be cool, right? I’m not saying you’re mostly going to make great art with A.I. But actually, Photoshop did create a lot of amazing things.

NILAY PATEL: I’m not so sure about that.

NILAY PATEL: I think we’re about to split the internet in two. I think there will be a giant commercial A.I.-infested internet. That’s the platform internet. That’s where it’s going. Moribund, I agree. But it will still be huge. It’s not going away tomorrow. And they will figure out — these are big companies full of smart people with the most technology.

EZRA KLEIN: You sure sound excited about it. [LAUGHS]

NILAY PATEL: Well, I am. I mean, I love technology. This is our — The Verge’s competitive differentiation in the entire media industry is, like, we really like it. And I’m excited to see what they build. I think there’s some really neat things being built. When I think about the information ecosystem, I’m vastly more pessimistic because of the fact that all of these networks are geared to drive you towards a transaction.

EZRA KLEIN: I’m just thinking about this, and the thing that it brings to mind for me is the resurgence of vinyl —

EZRA KLEIN: — and the dominance of streaming platforms. So what I would think of as the music industry of — how many years ago was C.D.s? I don’t actually remember now. But what it did was split into — there’s been a resurgence of vinyl, the sort of analog. It’s a little cool. I actually just bought a record player recently, or was given one by my wonderful partner. But that’s not very big.

EZRA KLEIN: Maybe the social internet dies because, one, we don’t really like it that much anymore anyway, but also because it’s too hard to figure out what’s what. But actually, an internet of A.I. helpers, assistants, friends, et cetera, thrives. And on the other side, you have a real human. I don’t know. But give me more of the Nilay technology side.

EZRA KLEIN: What can A.I. do well? If you were building something or if you were imagining something to be built, what comes after?

NILAY PATEL: By the way, the music industry just released its numbers. Vinyl outsold CDs for the second year running. Double the amount of revenue in vinyl than CDs.

EZRA KLEIN: That’s wild, actually.

NILAY PATEL: It’s crazy. And all of that in total is 11 percent of music industry revenues in ’23 compared to 84 percent of the revenue is streaming. So you are correct. This is a big distinction. People want to buy things, and so they buy one thing that they like. And they consume everything in streaming.

EZRA KLEIN: I think — and this is maybe a little bit of a counterintuitive thought — that this is actually a great time to begin things in media. I think that we have a more realistic sense of the business model and what will actually work. They need to build an audience. They need to build something people will actually pay you for.

I think a lot of the problem right now is things built for another business model that failed are having a lot of trouble transitioning because it’s very, very hard to transition a structure. Now, that doesn’t mean it’s a great business. It’s not what I hoped it would become. It’s not the advertising revenue I hoped we would have. But it’s something.

NILAY PATEL: Yeah. That’s the cleansing fire. That’s the thing I’m excited about. Here’s a new problem in media. Here’s a new problem that’s being created by A.I.

EZRA KLEIN: But my view is that YouTube is the most politically important platform. Everyone wants to talk about TikTok. I think YouTube is much more significant.

NILAY PATEL: Yeah, and they run it really well. They run it as infrastructure. And they talk about it as infrastructure. But it’s weird that we have not built great media company-sized media companies on YouTube’s pipes. We just haven’t done it. So you look at that landscape now and you’re like, well, if I want to do that, if I want to build my own audience, I cannot depend on these companies. I have to be able to do something else.

EZRA KLEIN: Do you think, beyond the media, because not everything online is media —

NILAY PATEL: Let me poke really hard at the true difference between an algorithm that shows you stuff and an algorithm that goes and gets you what you want, because I don’t know that there’s a huge difference in the outcome of those two different processes. So for example, I do not trust the YouTube Kids algorithm. I watch my daughter watch YouTube.

EZRA KLEIN: No, why would you?

NILAY PATEL: It is just a nightmare. I don’t know why we let her do it, but we did. And now we’re in the rabbit hole and that’s life. I mean, she’s five. And I will literally say, are you watching garbage? And she’d be like, I am, because she knows what I think is garbage. She’s much smarter than the YouTube Kids algorithm. And then she’s like, can I watch a little more garbage? This is a real conversation I have with my five-year-old all the time.

EZRA KLEIN: Well, let me push on this for a minute, because for a long time a lot of us have asked people, the social media companies — that I have, I’m sure you have — why don’t you give me access to the dials of the algorithm?

EZRA KLEIN: Right? I don’t want to see things going viral. If there’s a virality scale of 1 to 10, I want to always be at a 6, right?

EZRA KLEIN: But I can’t do that. But one of the interesting things about using the current generation of A.I. models is you actually do have to talk to it like that. I mean, whether I am creating a Replika or a Kindroid or a Character.AI, I have to tell that thing what it is supposed to be, how I want it to talk to me, how I want it to act in the world, what it is interested in, what kinds of expertise it has and does not.

NILAY PATEL: I think that’d be great. I’ve known you for a long time. I think you have a unique ability to articulate exactly what you want and tell it to a computer. [LAUGHS] And you have to scale that idea, right? You have to go to the average — our mothers and say, OK, you have to tell the algorithm exactly what you want. And maybe they’ll get close to it, maybe they won’t, right?

EZRA KLEIN: You don’t feel like mothers are able to tell you what they want?

NILAY PATEL: [LAUGHS] I like that idea a lot. I think fundamentally that is still an A.I. closing the walls around you. And I think the power of the recommendation algorithm is not expressed in virality. It’s actually to help you expand your filter bubble. Here’s a band you’d never heard of before. Here’s a movie you never thought of watching. Here’s an article about a subject that you weren’t interested in before.

EZRA KLEIN: I think it’s a good place to end. Always our final question, for the Nilay Patel recommendation algorithm — what are three books you’d recommend to the audience?

NILAY PATEL: Well, I’m sorry, Ezra, I brought you six.

EZRA KLEIN: Did you really?

NILAY PATEL: Is that allowed?

EZRA KLEIN: Did you actually bring six?

NILAY PATEL: I didn’t bring six physical books, but I have six recommendations for you.

EZRA KLEIN: Damn. All right, go through them quick, man.

NILAY PATEL: They’re in two categories. One is the three books that I thought of and three books from Verge people that if people are interested in these ideas are important.

So the first one is “The Conquest of Cool” by Thomas Frank, one of my favorite books of all time. It is about how advertising agencies in the ’60s co-opted the counterculture and basically replaced counterculture in America. I’ve thought about this a lot because I’m constantly wondering where the punk bands and rage against the machines of 2024 are. And the answer is that they’re the mainstream culture. It’s very interesting. Love that book. It explains, I think, a lot about our culture.

Third, I love the band New Order. I know you’re a music fan, so I brought you a music recommendation. It’s “Substance: Inside New Order” by Peter Hook, who is the bassist of New Order. This band hates each other. They broke up acrimoniously, so the book is incredibly bitchy. It’s just a lot of shit-talking about the ’80s. It’s great.

EZRA KLEIN: Nilay Patel, you’re saving the internet through blogging again.

NILAY PATEL: Thanks, man.

EZRA KLEIN: This episode of “The Ezra Klein Show” was produced by Claire Gordon. Fact-checking by Michelle Harris with Kate Sinclair and Mary Marge Locker. Our senior engineer is Jeff Geld. We’ve got additional mixing by Isaac Jones and Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin, Rollin Hu and Kristin Lin. We have original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser. And special thanks here to Sonia Herrero.

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Ryan o’connell to release essay collection (exclusive).

The book's collection will include "soul-bearing, funny, and provocative essays about overcoming one's limitations, and the ones others place on you, and leading a fully gay life."

By Lexy Perez

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Ryan O’Connell is set to release a new book.

The Emmy-nominated and Writers Guild Award-winning writer, actor, and producer’s debut collection of essays was acquired by St. Martin’s Press, The Hollywood Reporter can exclusively announce. The book will be published in early 2026.

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O’Connell said in a statement to THR , “I love writing for TV and film but when I started considering putting dead bodies in my pilots and earnestly thinking about my creative vision for  Bob’s Big Boy: The Movie , I knew it was time to return to my problematic first love: The Personal Essay. My latest book is a collection of stories examining how I, a gay disabled man, learned to value myself even when the world around me didn’t. Thank you to my agent Kent Wolf and my editor Anna deVries at St. Martin’s for believing in me and letting me write a 6,000-word essay called ‘Are Straight People Okay?’ I hope after reading this, people will be struck with the delusional confidence of Rob Schneider in the late 90s and pursue big, gorgeous lives.”

O’Connell released his debut novel called  Just By Looking at Him in 2022. Apart from his work on television, O’Connell also penned a memoir  I’m Special: And Other Lies We Tell Ourselves , released in 2015, which became the inspiration for  Special. 

His breakout sitcom  Special , based on his own journey as a gay disabled man coming to terms with his cerebral palsy, ran for two seasons on Netflix and was nominated for four Emmy Awards. He received a Special Recognition Award from GLAAD and a Visibility Award from the HRC for the special. O’Connell also starred in, wrote, and executive produced Queer As Folk for Peacock.

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