how to write a intro for a essay

How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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• What is an Argumentative Essay? How to Write It (With Examples)
• How to Paraphrase Research Papers Effectively
• How to Cite Social Media Sources in Academic Writing? 
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How to write an Essay Introduction (5-Step Formula)

One of my friends – a high-up professor in an English university – told me he can tell the grade a student will get within the first 90 seconds of reading a paper.

This makes the introduction the most important paragraph in your whole paper.

The introduction orients your reader to how well you understand academic writing, your skills in critical thinking, your ability to write professionally with minimal errors, and the depth of knowledge you have on the topic.

All in one fantastic paragraph! No pressure.

No wonder introductions are so difficult to write. If you’re like me, you find that you can sit and stare at a blank page as the moments tick by. You’re just not sure how to write an introduction!

After reading the top 30 online articles on how to write an essay introduction, I synthesized the five most common steps that universities give on how to write an introduction.

The five steps I am going to introduce to you in this paragraph are from my I.N.T.R.O. method. The intro method provides an easy-to-use acronym for how to write an introduction that the top universities recommend.

The INTRO method’s steps are:

• [I] Interest: Provide an opening sentence that shows why the topic is of interest to everyday human beings
• [N] Notify: Notify the reader of background or contextual information
• [T] Translate: Translate the essay topic or question by paraphrasing it
• [R] Report: Report on your position or argument
• [O] Outline: Provide an outline of the essay structure

Below, I go through each step one by one. Each step is designed to be written in order, although you may feel free to mix them up after you’ve written each sentence to make it feel and read just the way you like.

Use the INTRO method as a guide for how to write an introduction and get words down on paper. As I often argue on this website, just writing something is often the hardest part .

You may also find that some essay introductions work better without one or more of these 5 steps. That is okay, too. Use these 5 steps as advice on points to include in an introduction and adjust them as you need. You may find in your specific area of study you need to add or remove other sentences. Play around with your introduction until you feel comfortable with it.

So don’t be too hard on yourself: have a go at a draft of your introduction with no pressure to use it in the end. You’ll find by the time you’ve written these five sentences you’ll have the creative juices flowing and a compelling introduction will be down on paper in no time.

1. Interest

Provide an opening sentence that shows why the topic is interesting to everyday human beings

Nearly every source on how to write an introduction that I found online recommended that your first sentence be an engaging ‘hook’ . Most sources highlight that the ‘hook’ sentence should draw in the reader’s interest in order to make your piece stand out.

The marker wants to see if you understand why this topic is of interest is in the first place. They want to see if you ‘get it’ from the very start.

I also recommend that you view the hook as an opportunity to show why the topic is interesting to everyday human beings . This makes it relevant to your reader.

To show you understand why the topic is of interest in the first place, aim to do one of the following things:

• Show what makes the topic worth discussing. Your ‘Interest’ sentence might help show why someone should care about the topic. Will it affect our livelihoods? Will it harm us? Make our work lives easier? The more relatable this point is to real human lives, the better.
• Highlight the single most interesting point in the essay. You might notice that you have already pointed out this interesting ‘hook’ somewhere in your essay. Find that interesting, relatable point and make it the opening sentence of your introduction.
• Use an interesting fact or figure to show the topic’s importance. Percentages or real numbers about how many people are or would be impacted by the issue help to show the topic’s importance. This will create reader interest with a ‘wow’ factor.
• Show how the essay topic is relevant to today’s world. If you’re struggling to identify this interesting ‘hook’, go onto google and find news reports related to your topic. How has the topic made it into the news recently? The news report will help you to brainstorm why this topic is of interest to the everyday lives of real human beings.

However, do not overstate the issue. You should provide a clear, reasonable perspective in this first sentence rather than an over-the-top claim. For example, aim to avoid hyperbolic or overly emotional phrases:

To find out more about retracting over-the-top emotion and hyperbole, we have put together a guide on academic language that you may like to read.

To summarize, I recommend that your first step in how to write an introduction is to write a ‘hook’ sentence that focuses on why the topic is interesting to everyday human beings . Use sober, clear facts about the importance of the topic to real human lives to get yourself started.

Read Also: My Suggested Best Words to Start a Paragraph

Notify the reader of background or contextual information

Nearly every source I found also recommended that you provide brief ‘background’ or ‘contextual’ information.

‘Background’ or ‘contextual’ information shows your depth of knowledge and understanding of the topic.

Here are some examples of ‘context’ for a few topics:

Hopefully, you can see here that giving ‘context’ is a way of showing that you have a really strong or deep knowledge of the history or background story of the topic. This is your chance to differentiate your depth of knowledge from other students. A sentence or two giving some of this context also helps to show off your knowledge right from the start.

Most sources recommend only providing one or two sentences of background information. This will help you to show off your knowledge without stealing content from the body of your essay. The body of the essay will add depth and detail to your points in the introduction, so feel free to leave out examples and explanations beyond your engaging sentence or two: you will have time in the body of the essay to elaborate.

3. Translate

Translate the essay topic or question

This point was mentioned by more than half the websites I found giving advice on how to write an introduction.

Many universities recommend re-stating the essay topic or question in your own words. This helps your marker to see that you understand the topic and are directly addressing it.

Here are some examples of essay questions and ways you can re-state the essay question in your introduction:

Something to keep in mind is that you do not want to appear to be re-stating the essay question simply to take up extra words. We call this ‘padding’. An example of padding is when a student drops the essay question in as a question, word-for-word:

• How can knowledge about history help us to improve our lives in the future? This is the question that will be answered in this essay.
• This essay will answer the question “What is the lasting impact of European Colonisation in the 21 st Century?”

Do not drop the essay question into the introduction without paraphrasing or surrounding explanation. If you do this, your marker will think you’re just trying to add words to the introduction because you’re not sure of anything interesting to say

Report your position or argument

Most essays do not require you to take a stance on an issue.

Essays that do require you to take a stance are called either ‘argumentative essays’ or ‘persuasive essays’.

If you are writing a persuasive essay, you will need to include Step 4: Report. For this step, you’ll need to state where you stand on the issue:

Keep in mind that essays should never leave a reader confused. Essay writing is not like creative writing: your reader must always know what’s going to be said right from the start. When reading to gather information, readers don’t like to be surprised. They want the facts up-front. Therefore, your marker will expect to know what your stance is on the issue right from the introduction onwards.

Provide an outline of the Essay Structure

This last point on how to write an introduction is important and separates average students from top students.

Introductions should always highlight the key points that will be made in an essay. Academic writing should never surprise the reader.

The fact that steps 4 and 5 both highlight that you should orient your marker reinforces the importance of this. Always, always, guide your marker’s reading experience.

Your essay should signpost all key concepts, theories, and main sections that make up your essay. If an important point is made in the essay but not signposted in the introduction, you are likely to confuse your marker. A confused marker very rapidly lowers your mark.

Too often, students fail to outline key points of their essays in the introduction. Make a habit of signposting your key ideas, points, theories, or concepts you will cover in the introduction in order to gain marks.

It is always easier to write this outline once the essay plan is written. You will then be able to gather together the key points that you listed in your essay plan and include them in the introduction.

The outline of the essay structure can only be one or two sentences long. You can state as your last sentence in your introduction:

• “Firstly, this essay … then, …, and finally …”
• “The essay opens with …, then, …, and then closes with …”
• “After exploring …, … and …, this essay will conclude with …”

Try to outline the issues you will cover in order. Providing an orderly outline of your essay is very helpful for your reader.

Now, I know that some people don’t like this method. Let me reassure you with this study from Theresa Thonney in 2016. Thonney examined 600 top-ranking articles in fields including Literature, Music, Environmental Sciences, Nutrition, Inter-Cultural Studies, and more to see how many articles used this method. In other words, she completed a comprehensive study of whether professional, published authors use this method of orientating the reader to the structure of the article.

Thonney found that 100% of top-ranking articles she looked at in the Astronomy field used this method. 98% of articles in Sociology journals used this method. In fact, the field with the lowest amount of authors who use this method is Art, which had 76% of authors use this method. In other words, even the lowest result she found showed that three in every four professional authors use this method.

So, you should too.

Let’s sum point 5 up by reinforcing this very important rule: your marker should always be very clear about what they will read, and in what order, to improve their reading experience.

A short list of things to Avoid in Introductions

I want to conclude this post with an outline of some of the worst things you can do in an introduction. The introduction sets the scene, so you want to make a good impression. You don’t want your marker taking away marks due to one of these top mistakes:

• Rhetorical Questions.
• Vague padding.
• Dictionary definitions.

Sometimes, teachers also recommend avoiding referencing in introductions. I have colleagues who absolutely refuse to let students include references in their introductions. Personally, I think that’s absurd – if a reference is required, include it! However, check with your teacher on their personal preferences here as I know this is a point of contention in faculty lounges.

The introduction is important for creating a strong first impression, especially since markers often make up their mind about your grade very early on in the marking process.

Introductions are best written last. That way, you will be able to include all the signposting you need to do (step 5), have a good understanding of the context (step 2), and be more certain about what your stance is on the issue (step 4).

Here’s the five INTRO steps I’d encourage you to use every time:

Once you have written your introduction, it is a good idea to put it away for a few days and then come back to edit it with fresh eyes . Remember that grammar and punctuation are important in the introduction. You want to leave a good impression.

If you have a friend who can read the draft for you and give you tips, or if your teacher has drop-in hours, use them to get some tips on how to write an introduction, what sounds right, want sounds off, and how you might be able to improve your introduction.

Once you have written your introduction, you might want to have a look at our guidance on how to write conclusions in order to end your piece as strongly as you started! People often think conclusions are just like introductions. That’s not true. Conclusions are unique paragraphs, so head over to our guidance on conclusions now to get the support you need on writing the best conclusion you can.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
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• Writing Tips

How to Write an Excellent Essay Introduction

3-minute read

• 27th September 2022

Love it or hate it, essay writing is a big part of student life. Writing a great essay might seem like a daunting task, especially when you’re staring at a blank document, but there are formulas you can follow to make sure your paper hits the mark.

When you plan your essays , don’t neglect your introduction! It might seem like a trivial part of the paper, but it can make it or break it. A badly written introduction can leave your reader feeling confused about the topic and what to expect from your essay.

To help your writing reach its full potential, we’ve put together a guide to writing an excellent essay introduction.

How to Write an Essay Introduction

An essay introduction has four main steps:

●  Hook your reader

●  Provide context

●  Present your thesis statement

●  Map your essay

Hook Your Reader

The first part of your introduction should be the hook. This is where you introduce the reader to the topic of the essay. A great hook should be clear, concise, and catchy. It doesn’t need to be long; a hook can be just one sentence.

Provide Context

In this section, introduce your reader to key definitions, ideas, and background information to help them understand your argument.

Present Your Thesis Statement

A thesis statement tells the reader the main point or argument of the essay. This can be just one sentence, or it can be a few sentences.

Map Your Essay

Before you wrap up your essay introduction, map it! This means signposting sections of your essay. The key here is to be concise. The purpose of this part of the introduction is to give your reader a sense of direction.

Here’s an example of an essay introduction:

Hook: Suspense is key for dramatic stories, and Shakespeare is well-known and celebrated for writing suspenseful plays.

Context: While there are many ways in which Shakespeare created suspension for his viewers, two techniques he used effectively were foreshadowing and dramatic irony. Foreshadowing is a literary device that hints at an event or situation that is yet to happen. Dramatic irony is a literary technique, originally used in Greek tragedy, by which the full significance of a character’s words or actions is clear to the audience or reader, although it is unknown to the character.

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Thesis statement: Foreshadowing and dramatic irony are two powerful techniques that Shakespeare used to create suspense in literature. These methods have been used to keep the reader intrigued, excited, or nervous about what is to come in many of his celebrated works.

Essay mapping: In this essay, I will be detailing how Shakespeare uses foreshadowing and dramatic irony to create suspense, with examples from Romeo and Juliet and Othello.

Pro tip: Essays take twists and turns. We recommend changing your introduction as necessary while you write the main text to make sure it fully aligns with your final draft.

Proofread and Editing

Proofreading is an essential part of delivering a great essay. We offer a proofreading and editing service for students and academics that will provide you with expert editors to check your work for any issues with:

●  Grammar

●  Spelling

●  Formatting

●  Tone

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●  Consistency

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How to write an essay: Introduction

• What's in this guide
• Introduction
• Essay structure
• Additional resources

The Introduction

An in troduction generally does three things. The first part is usually a general comment that shows the reader why the topic is important, gets their interest, and leads them into the topic. It isn’t actually part of your argument. The next part of the introduction is the thesis statement . This is your response to the question; your final answer. It is probably the most important part of the introduction. Finally, the introduction tells the reader what they can expect in the essay body. This is where you briefly outline your arguments .

Here is an example of the introduction to the question - Discuss how media can influence children. Use specific examples to support your view.

Pathways and Academic Learning Support

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• Last Updated: Nov 29, 2023 1:55 PM
• URL: https://libguides.newcastle.edu.au/how-to-write-an-essay

Awesome Guide on How to Write an Essay Introduction

'I'd like to recall the day I nearly burned myself in flames in my automobile while going 250 mph and escaping the police'. – Thankfully, we don't have a story like that to relate to, but we bet we piqued your interest.

That's what we refer to as an efficient hook. Fundamentally, it's an attention-grabbing first sentence that piques an audience's interest and encourages them to keep reading. While writing an essay, a strong hook in essay introductions is essential.

Delve into the article if you're wondering how to start an essay with a strong introduction. This is the ultimate guide for writing the parts of a introduction paragraph from our custom dissertation writing service to engage your readers.

Introduction Definition

The introduction paragraph, to put it simply, is the first section of an essay. Thus, when reading your essay, the reader will notice it right away. What is the goal of an opening paragraph? There are two things that an excellent introduction achieves. It initially informs the reader on the subject of your work; in other words, it should describe the essay's topic and provide some background information for its main point. It must also spark readers' interest and persuade them to read the remainder of your article.

To provide you with essay writing services , we only need your paper requirements to create a plagiarism-free paper on time.

How Long Should an Introduction Be

Typically, there are no strict restrictions on how long an opening paragraph should be. Professional essay writers often shape the size of it with the paper's total length in mind. For instance, if you wonder how to make introduction in essay with five paragraphs, keep your introductory sentence brief and fit it inside a single section. But, if you're writing a longer paper, let's say one that's 40 pages, your introduction could need many paragraphs or even be pages long.

Although there are no specific requirements, seasoned writers advise that your introduction paragraph should account for 8% to 9% of your essay's overall word length.

And, if you place an order on our coursework writing services , we will certainly comply with your introduction length requirements.

What Makes a Good Introduction

All of the following criteria should be fulfilled by a strong opening sentence:

• Start your introduction on an essay with a catchy sentence that draws the reader in.
• It needs to include baseline information about your subject.
• This should give readers a sense of the main argument(s) that your essay will address.
• It must include all necessary information on the setting, locations, and chronological events.
• By the end of your introduction, make a precise remark that serves as your essay's thesis.

What Are the 3 Parts of an Introduction Paragraph

So, what should be in a introduction paragraph? The introduction format essay has three sections: a hook, connections, and a thesis statement. Let's examine each component in more depth.

Part 1: Essay Hook

A hook is among the most effective parts of a introduction paragraph to start an essay. A strong hook will always engage the reader in only one sentence. In other words, it is a selling point.

Let's now address the query, 'how to make an essay introduction hook interesting?'. Well, to create a powerful hook, you can employ a variety of techniques:

• A shocking fact
• An anecdote 
• A short summary

And here is what to avoid when using a hook:

• Dictionary definitions
• Generalizations
• Sweeping statements that include words like 'everywhere,' 'always,' etc.

Once you've established a strong hook, you should give a general outline of your major point and some background information on the subject of your paper. If you're unsure how to write an introduction opening, the ideal approach is to describe your issue briefly before directing readers to particular areas. Simply put, you need to give some context before gradually getting more specific with your opinions.

The 5 Types of Hooks for Writing

Apart from the strategies mentioned above, there are even more types of hooks that can be used:

• A Common Misconception — a good trick, to begin with, to claim that something your readers believe in is false.

Example: 'Although many falsely believe that people working from home are less productive – employees who get such work-life benefits generally work harder.'

• Statistics — Statistical facts may provide a great hook for argumentative essays and serious subjects focusing on statistics.

Example: 'A recent study showed that people who are satisfied with their work-life balance work 21% harder and are 33% more likely to stay at the same company.'

• Personal Story — sometimes, personal stories can be an appropriate hook, but only if they fit into a few brief sentences (for example, in narrative essays).

Example: 'When I had my first work-from-home experience, I suddenly realized the importance of having a good work-life balance; I saw plenty of the benefits it can provide.'

• Scenes — this type of hook requires making the readers imagine the things you are writing about. It is most suitable when used in descriptive and narrative essays.

Example: 'Imagine you could have as much free time as you wish by working or studying from home—and spend more time with your loved ones.'

• Thesis Statement — when unsure how to do an essay introduction, some writers start directly with their thesis statement. The main trick here is that there is no trick.

Example: 'I strongly believe there is a direct correlation between a healthy work-life balance and productivity in school or at work.'

Part 2: Connections

Give readers a clearer sense of what you will discuss throughout your article once you have given a hook and relevant background information about your essay topic. Briefly mentioning your main points in the same sequence in which you will address them in your body paragraphs can help your readers progressively arrive at your thesis statement.

In this section of your introduction, you should primarily address the following questions:

You may make sure that you are giving your readers all the information they need to understand the subject of your essay by responding to each of these questions in two to three lines. Be careful to make these statements brief and to the point, though.

Your main goal is gradually moving from general to specific facts about your subject or thesis statement. Visualize your introduction as an upside-down triangle to simplify the essay writing process. The attention-grabbing element is at the top of this triangle, followed by a more detailed description of the subject and concluding with a highly precise claim. Here is some quick advice on how to use the 'upside-down triangle' structure to compose an essay introduction:

• Ensure that each subsequent line in your introduction is more focused and precise. This simple method will help you progressively introduce the main material of your piece to your audience.
• Consider that you are writing a paper on the value of maintaining a healthy work-life balance. In this situation, you may start with a query like, 'Have you ever considered how a healthy work-life balance can affect other areas of your life?' or a similar hook. Next, you could proceed by giving broad factual information. Finally, you could focus your topic on fitting your thesis statement.

Part 3: The Thesis Statement

If you're unsure of the ideal method to create an introduction, you should be particularly attentive to how you phrase your thesis statement.

The thesis of your work is, without a doubt, the most crucial section. Given that the thesis statement of your piece serves as the foundation for the entire essay, it must be presented in the introduction. A thesis statement provides readers with a brief summary of the article's key point. Your main assertion is what you'll be defending or disputing in the body of your essay. An effective thesis statement is often one sentence long, accurate, exact, unambiguous, and focused. Your thesis should often be provided at the end of your introduction.

Here is an example thesis statement for an essay about the value of a proper work-life balance to help you gain a better understanding of what a good thesis should be:

Thesis Statement Example: 'Creating flexible and pleasant work schedules for employees can help them have a better work-life balance while also increasing overall performance.'

Catchy Introductions for Different Essay Types

Although opening paragraphs typically have a fixed form, their language may vary. In terms of academic essays, students are often expected to produce four primary intro to essay examples. They include articles that are analytical, argumentative, personal, and narrative. It is assumed that different information should appear in these beginning paragraphs since the goals of each sort of essay change. A thorough overview of the various paper kinds is provided below, along with some good essay introduction samples from our argumentative essay writers:

Narrative Introduction

• The writer of a narrative essay must convey a story in this style of writing. Such essays communicate a story, which distinguishes them from other essay types in a big way.
• Such a paper's hook will often be an enticing glimpse into a specific scene that only loosely links to the thesis statement. Additionally, when writing such an essay, a writer should ensure that every claim included in the introduction relates to some important moments that have significantly impacted the story's outcome.
• The thesis in narrative writing is usually the theme or main lesson learned from the story.

Narrative introduction example: 'My phone rang, and my mother told me that Dad had suffered a heart attack. I suddenly experienced a sense of being lifted out from under me by this immaculately carpeted flooring. After making it through, Dad left me with a sizable collection of lessons. Here are three principles that I know dad would have wanted me to uphold...'

Still Can't Think of a Perfect Intro?

When assigned to write an essay, students end up with a ton of questions, including 'How to structure an essay?', 'How to choose a good topic?'. Here at EssayPro, we employ only the best essay writers who are committed to students’ success.

Analytical Introduction

• Analytical essay introduction format is another popular type. In contrast to a narrative paper, an analytical paper seeks to explore an idea and educate the reader about a topic.
• Three important facts that support the analytical premise should be included in the middle section of the introduction.
• A well-researched and well-thought-out claim will form a wonderful thesis because the main goal of this paper is to study the topic and educate readers. It's crucial to remember that this assertion shouldn't initially have any real weight. Although it will still be theoretical, it has to be articulated practically.

Analytical introduction example: “... Hence even though presidents, CEOs, and generals still have their daily schedules full of economic crises and military conflicts, on the cosmic scale of history humankind can lift its eyes up and start looking towards new horizons. If we bring famine, plague, and war under control, what will replace them at the top of the human agenda? Like firefighters in a world without fire, so humankind in the twenty-first century needs to ask itself an unprecedented question: what are we going to do with ourselves? What will demand our attention and ingenuity in a healthy, prosperous, and harmonious world? In a healthy, prosperous, and harmonious world, what will demand our attention and ingenuity? This question becomes doubly urgent given the immense new powers that biotechnology and information technology are providing us with. What will we do with all that power? ...” Homo Deus: A Brief History of Tomorrow, Yuval Noah Harari

Persuasive Introduction

• To persuade readers of anything is the sole goal of persuasive essay writing. This may be accomplished using persuasive strategies like ethos, pathos, and logos.
• A hook statement for this paper may be anything from a fascinating fact to even comedy. You can use whatever technique you choose. The most crucial advice is to ensure your hook is in line with your thesis and that it can bolster further justifications.
• Generally speaking, a persuasive essay must include three supporting facts. Hence, to gradually lead readers to the major topic of your paper, add a quick summary of your three arguments in your introduction.
• Last, the thesis statement should be the main claim you will be disputing in this paper. It should be a brief, carefully thought-out, and confident statement of your essay's major argument.

Persuasive introduction example: 'Recycling waste helps to protect the climate. Besides cleaning the environment, it uses waste materials to create valuable items. Recycling initiatives must be running all around the world. ...'

Personal Introduction

• The final sort of academic writing that students frequently encounter is a personal essay. In principle, this essay style is creative nonfiction and requires the author to reflect on personal experiences. The goals of such a paper may be to convey a story, discuss the lessons that certain incidents have taught you, etc. This type of writing is unique since it is the most personal.
• Whatever topic you choose can serve as the hook for such an essay. A pertinent remark, query, joke, or fact about the primary plot or anything else will be acceptable. The backdrop of your narrative should then be briefly explained after that. Lastly, a thesis statement can describe the impact of particular experiences on you and what you learned.

Personal introduction example: 'My parents always pushed me to excel in school and pursue new interests like playing the saxophone and other instruments. I felt obligated to lead my life in a way that met their standards. Success was always expected on the route they had set out for me. Yet eight years after my parents' separation, this course was diverted when my dad relocated to California...'

Tips for Writing a Winning Introduction Paragraph

You now understand how to do introduction and have specific intro example for essays to help you get going. Let's quickly examine what you should and shouldn't do during the writing process.

• Keep the assignment's purpose in mind when you write your introduction, and ensure it complies with your instructor's requirements.
• Use a compelling and relevant hook to grab the reader's attention immediately.
• Make sure your readers understand your perspective to make it apparent.
• If necessary, establish key terms related to your subject.
• Show off your expertise on the subject.
• Provide a symbolic road map to help readers understand what you discuss throughout the post.
• Be brief; it's recommended that your introduction make up no more than 8 to 9 percent of the entire text (for example, 200 words for a 2500 words essay).
• Construct a strong thesis statement.
• Create some intrigue.
• Make sure there is a clear and smooth transition from your introduction to the body of your piece.
• If you're looking for a custom writer , request assistance from the EssayPro team. We know how to write a term paper along with many other types of essays.

Don'ts

• Provide too much background information.
• Use sentences that are off-topic or unnecessary.
• Make your opening paragraph excessively long.
• Keep some information a secret and reveal it later in conclusion.
• Employ overused phrases or generalizations.
• Using quotation marks excessively

Now that you know what is in the introduction of an essay, we recommend reading the information on how to critique an article to gain more academic insight.

If you are still struggling with that, keep in mind that you can always send us your request to get professional assistance from our law essay writing service .

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It’s the roadmap to your essay, it’s the forecast for your argument, it’s...your introduction paragraph, and writing one can feel pretty intimidating. The introduction paragraph is a part of just about every kind of academic writing , from persuasive essays to research papers. But that doesn’t mean writing one is easy!

If trying to write an intro paragraph makes you feel like a Muggle trying to do magic, trust us: you aren’t alone. But there are some tips and tricks that can make the process easier—and that’s where we come in.

In this article, we’re going to explain how to write a captivating intro paragraph by covering the following info:  

• A discussion of what an introduction paragraph is and its purpose in an essay
• An overview of the most effective introduction paragraph format, with explanations of the three main parts of an intro paragraph
• An analysis of real intro paragraph examples, with a discussion of what works and what doesn’t
• A list of four top tips on how to write an introduction paragraph

Are you ready? Let’s begin!

What Is an Introduction Paragraph? 

An introduction paragraph is the first paragraph of an essay , paper, or other type of academic writing. Argumentative essays , book reports, research papers, and even personal  essays are common types of writing that require an introduction paragraph. Whether you’re writing a research paper for a science course or an argumentative essay for English class , you’re going to have to write an intro paragraph. 

So what’s the purpose of an intro paragraph? As a reader’s first impression of your essay, the intro paragraph should introduce the topic of your paper. 

Your introduction will also state any claims, questions, or issues that your paper will focus on. This is commonly known as your paper’s thesis . This condenses the overall point of your paper into one or two short sentences that your reader can come back and reference later.

But intro paragraphs need to do a bit more than just introduce your topic. An intro paragraph is also supposed to grab your reader’s attention. The intro paragraph is your chance to provide just enough info and intrigue to make your reader say, “Hey, this topic sounds interesting. I think I’ll keep reading this essay!” That can help your essay stand out from the crowd.

In most cases, an intro paragraph will be relatively short. A good intro will be clear, brief, purposeful, and focused. While there are some exceptions to this rule, it’s common for intro paragraphs to consist of three to five sentences . 

Effectively introducing your essay’s topic, purpose, and getting your reader invested in your essay sounds like a lot to ask from one little paragraph, huh? In the next section, we’ll demystify the intro paragraph format by breaking it down into its core parts . When you learn how to approach each part of an intro, writing one won’t seem so scary!

Once you figure out the three parts of an intro paragraph, writing one will be a piece of cake!

The 3 Main Parts of an Intro Paragraph

In general, an intro paragraph is going to have three main parts: a hook, context, and a thesis statement . Each of these pieces of the intro plays a key role in acquainting the reader with the topic and purpose of your essay. 

Below, we’ll explain how to start an introduction paragraph by writing an effective hook, providing context, and crafting a thesis statement. When you put these elements together, you’ll have an intro paragraph that does a great job of making a great first impression on your audience!

Intro Paragraph Part 1: The Hook

When it comes to how to start an introduction paragraph, o ne of the most common approaches is to start with something called a hook. 

What does hook mean here, though? Think of it this way: it’s like when you start a new Netflix series: you look up a few hours (and a few episodes) later and you say, “Whoa. I guess I must be hooked on this show!” 

That’s how the hook is supposed to work in an intro paragrap h: it should get your reader interested enough that they don’t want to press the proverbial “pause” button while they’re reading it . In other words, a hook is designed to grab your reader’s attention and keep them reading your essay! 

This means that the hook comes first in the intro paragraph format—it’ll be the opening sentence of your intro. 

It’s important to realize  that there are many different ways to write a good hook. But generally speaking, hooks must include these two things: what your topic is, and the angle you’re taking on that topic in your essay. 

One approach to writing a hook that works is starting with a general, but interesting, statement on your topic. In this type of hook, you’re trying to provide a broad introduction to your topic and your angle on the topic in an engaging way . 

For example, if you’re writing an essay about the role of the government in the American healthcare system, your hook might look something like this: 

There's a growing movement to require that the federal government provide affordable, effective healthcare for all Americans. 

This hook introduces the essay topic in a broad way (government and healthcare) by presenting a general statement on the topic. But the assumption presented in the hook can also be seen as controversial, which gets readers interested in learning more about what the writer—and the essay—has to say.

In other words, the statement above fulfills the goals of a good hook: it’s intriguing and provides a general introduction to the essay topic.

Intro Paragraph Part 2: Context

Once you’ve provided an attention-grabbing hook, you’ll want to give more context about your essay topic. Context refers to additional details that reveal the specific focus of your paper. So, whereas the hook provides a general introduction to your topic, context starts helping readers understand what exactly you’re going to be writing about

You can include anywhere from one to several sentences of context in your intro, depending on your teacher’s expectations, the length of your paper, and complexity of your topic. In these context-providing sentences, you want to begin narrowing the focus of your intro. You can do this by describing a specific issue or question about your topic that you’ll address in your essay. It also helps readers start to understand why the topic you’re writing about matters and why they should read about it. 

So, what counts as context for an intro paragraph? Context can be any important details or descriptions that provide background on existing perspectives, common cultural attitudes, or a specific situation or controversy relating to your essay topic. The context you include should acquaint your reader with the issues, questions, or events that motivated you to write an essay on your topic...and that your reader should know in order to understand your thesis. 

For instance, if you’re writing an essay analyzing the consequences of sexism in Hollywood, the context you include after your hook might make reference to the #metoo and #timesup movements that have generated public support for victims of sexual harassment. 

The key takeaway here is that context establishes why you’re addressing your topic and what makes it important. It also sets you up for success on the final piece of an intro paragraph: the thesis statement.

Elle Woods' statement offers a specific point of view on the topic of murder...which means it could serve as a pretty decent thesis statement!

Intro Paragraph Part 3: The Thesis

The final key part of how to write an intro paragraph is the thesis statement. The thesis statement is the backbone of your introduction: it conveys your argument or point of view on your topic in a clear, concise, and compelling way . The thesis is usually the last sentence of your intro paragraph. 

Whether it’s making a claim, outlining key points, or stating a hypothesis, your thesis statement will tell your reader exactly what idea(s) are going to be addressed in your essay. A good thesis statement will be clear, straightforward, and highlight the overall point you’re trying to make.

Some instructors also ask students to include an essay map as part of their thesis. An essay map is a section that outlines the major topics a paper will address. So for instance, say you’re writing a paper that argues for the importance of public transport in rural communities. Your thesis and essay map might look like this: 

Having public transport in rural communities helps people improve their economic situation by giving them reliable transportation to their job, reducing the amount of money they spend on gas, and providing new and unionized work .

The underlined section is the essay map because it touches on the three big things the writer will talk about later. It literally maps out the rest of the essay!

So let’s review: Your thesis takes the idea you’ve introduced in your hook and context and wraps it up. Think of it like a television episode: the hook sets the scene by presenting a general statement and/or interesting idea that sucks you in. The context advances the plot by describing the topic in more detail and helping readers understand why the topic is important. And finally, the thesis statement provides the climax by telling the reader what you have to say about the topic. 

The thesis statement is the most important part of the intro. Without it, your reader won’t know what the purpose of your essay is! And for a piece of writing to be effective, it needs to have a clear purpose. Your thesis statement conveys that purpose , so it’s important to put careful thought into writing a clear and compelling thesis statement. 

How To Write an Introduction Paragraph: Example and Analysis

Now that we’ve provided an intro paragraph outline and have explained the three key parts of an intro paragraph, let’s take a look at an intro paragraph in action.

To show you how an intro paragraph works, we’ve included a sample introduction paragraph below, followed by an analysis of its strengths and weaknesses.

Example of Introduction Paragraph

While college students in the U.S. are struggling with how to pay for college, there is another surprising demographic that’s affected by the pressure to pay for college: families and parents. In the face of tuition price tags that total more than $100,000 (as a low estimate), families must make difficult decisions about how to save for their children’s college education. Charting a feasible path to saving for college is further complicated by the FAFSA’s estimates for an “Expected Family Contribution”—an amount of money that is rarely feasible for most American families. Due to these challenging financial circumstances and cultural pressure to give one’s children the best possible chance of success in adulthood, many families are going into serious debt to pay for their children’s college education. The U.S. government should move toward bearing more of the financial burden of college education. 

Example of Introduction Paragraph: Analysis

Before we dive into analyzing the strengths and weaknesses of this example intro paragraph, let’s establish the essay topic. The sample intro indicates that t he essay topic will focus on one specific issue: who should cover the cost of college education in the U.S., and why. Both the hook and the context help us identify the topic, while the thesis in the last sentence tells us why this topic matters to the writer—they think the U.S. Government needs to help finance college education. This is also the writer’s argument, which they’ll cover in the body of their essay. 

Now that we’ve identified the essay topic presented in the sample intro, let’s dig into some analysis. To pin down its strengths and weaknesses, we’re going to use the following three questions to guide our example of introduction paragraph analysis: 

• Does this intro provide an attention-grabbing opening sentence that conveys the essay topic? 
• Does this intro provide relevant, engaging context about the essay topic? 
• Does this intro provide a thesis statement that establishes the writer’s point of view on the topic and what specific aspects of the issue the essay will address? 

Now, let’s use the questions above to analyze the strengths and weaknesses of this sample intro paragraph. 

Does the Intro Have a Good Hook? 

First, the intro starts out with an attention-grabbing hook . The writer starts by presenting  an assumption (that the U.S. federal government bears most of the financial burden of college education), which makes the topic relatable to a wide audience of readers. Also note that the hook relates to the general topic of the essay, which is the high cost of college education. 

The hook then takes a surprising turn by presenting a counterclaim : that American families, rather than students, feel the true burden of paying for college. Some readers will have a strong emotional reaction to this provocative counterclaim, which will make them want to keep reading! As such, this intro provides an effective opening sentence that conveys the essay topic. 

Does the Intro Give Context?

T he second, third, and fourth sentences of the intro provide contextual details that reveal the specific focus of the writer’s paper . Remember: the context helps readers start to zoom in on what the paper will focus on, and what aspect of the general topic (college costs) will be discussed later on. 

The context in this intro reveals the intent and direction of the paper by explaining why the issue of families financing college is important. In other words, the context helps readers understand why this issue matters , and what aspects of this issue will be addressed in the paper.  

To provide effective context, the writer refers to issues (the exorbitant cost of college and high levels of family debt) that have received a lot of recent scholarly and media attention. These sentences of context also elaborate on the interesting perspective included in the hook: that American families are most affected by college costs.

Does the Intro Have a Thesis? 

Finally, this intro provides a thesis statement that conveys the writer’s point of view on the issue of financing college education. This writer believes that the U.S. government should do more to pay for students’ college educations. 

However, the thesis statement doesn’t give us any details about why the writer has made this claim or why this will help American families . There isn’t an essay map that helps readers understand what points the writer will make in the essay.

To revise this thesis statement so that it establishes the specific aspects of the topic that the essay will address, the writer could add the following to the beginning of the thesis statement:

The U.S. government should take on more of the financial burden of college education because other countries have shown this can improve education rates while reducing levels of familial poverty.

Check out the new section in bold. Not only does it clarify that the writer is talking about the pressure put on families, it touches on the big topics the writer will address in the paper: improving education rates and reduction of poverty. So not only do we have a clearer argumentative statement in this thesis, we also have an essay map!  

So, let’s recap our analysis. This sample intro paragraph does an effective job of providing an engaging hook and relatable, interesting context, but the thesis statement needs some work ! As you write your own intro paragraphs, you might consider using the questions above to evaluate and revise your work. Doing this will help ensure you’ve covered all of your bases and written an intro that your readers will find interesting!

4 Tips for How To Write an Introduction Paragraph

Now that we’ve gone over an example of introduction paragraph analysis, let’s talk about how to write an introduction paragraph of your own. Keep reading for four tips for writing a successful intro paragraph for any essay. 

Tip 1: Analyze Your Essay Prompt

If you’re having trouble with how to start an introduction paragraph, analyze your essay prompt! Most teachers give you some kind of assignment sheet, formal instructions, or prompt to set the expectations for an essay they’ve assigned, right? Those instructions can help guide you as you write your intro paragraph!

Because they’ll be reading and responding to your essay, you want to make sure you meet your teacher’s expectations for an intro paragraph . For instance, if they’ve provided specific instructions about how long the intro should be or where the thesis statement should be located, be sure to follow them!

The type of paper you’re writing can give you clues as to how to approach your intro as well. If you’re writing a research paper, your professor might expect you to provide a research question or state a hypothesis in your intro. If you’re writing an argumentative essay, you’ll need to make sure your intro overviews the context surrounding your argument and your thesis statement includes a clear, defensible claim. 

Using the parameters set out by your instructor and assignment sheet can put some easy-to-follow boundaries in place for things like your intro’s length, structure, and content. Following these guidelines can free you up to focus on other aspects of your intro... like coming up with an exciting hook and conveying your point of view on your topic!

Tip 2: Narrow Your Topic

You can’t write an intro paragraph without first identifying your topic. To make your intro as effective as possible, you need to define the parameters of your topic clearly—and you need to be specific. 

For example, let’s say you want to write about college football. “NCAA football” is too broad of a topic for a paper. There is a lot to talk about in terms of college football! It would be tough to write an intro paragraph that’s focused, purposeful, and engaging on this topic. In fact, if you did try to address this whole topic, you’d probably end up writing a book!

Instead, you should narrow broad topics to  identify a specific question, claim, or issue pertaining to some aspect of NCAA football for your intro to be effective. So, for instance, you could frame your topic as, “How can college professors better support NCAA football players in academics?” This focused topic pertaining to NCAA football would give you a more manageable angle to discuss in your paper.

So before you think about writing your intro, ask yourself: Is my essay topic specific, focused, and logical? Does it convey an issue or question that I can explore over the course of several pages? Once you’ve established a good topic, you’ll have the foundation you need to write an effective intro paragraph . 

Once you've figured out your topic, it's time to hit the books!

Tip 3: Do Your Research

This tip is tightly intertwined with the one above, and it’s crucial to writing a good intro: do your research! And, guess what? This tip applies to all papers—even ones that aren’t technically research papers. 

Here’s why you need to do some research: getting the lay of the land on what others have said about your topic—whether that’s scholars and researchers or the mass media— will help you narrow your topic, write an engaging hook, and provide relatable context. 

You don't want to sit down to write your intro without a solid understanding of the different perspectives on your topic. Whether those are the perspectives of experts or the general public, these points of view will help you write your intro in a way that is intriguing and compelling for your audience of readers. 

Tip 4: Write Multiple Drafts

Some say to write your intro first; others say write it last. The truth is, there isn’t a right or wrong time to write your intro—but you do need to have enough time to write multiple drafts . 

Oftentimes, your professor will ask you to write multiple drafts of your paper, which gives you a built-in way to make sure you revise your intro. Another approach you could take is to write out a rough draft of your intro before you begin writing your essay, then revise it multiple times as you draft out your paper. 

Here’s why this approach can work: as you write your paper, you’ll probably come up with new insights on your topic that you didn’t have right from the start. You can use these “light bulb” moments to reevaluate your intro and make revisions that keep it in line with your developing essay draft. 

Once you’ve written your entire essay, consider going back and revising your intro again . You can ask yourself these questions as you evaluate your intro: 

• Is my hook still relevant to the way I’ve approached the topic in my essay?
• Do I provide enough appropriate context to introduce my essay? 
• Now that my essay is written, does my thesis statement still accurately reflect the point of view that I present in my essay?

Using these questions as a guide and putting your intro through multiple revisions will help ensure that you’ve written the best intro for the final draft of your essay. Also, revising your writing is always a good thing to do—and this applies to your intro, too!

What's Next?

Your college essays also need great intro paragraphs. Here’s a guide that focuses on how to write the perfect intro for your admissions essays. 

Of course, the intro is just one part of your college essay . This article will teach you how to write a college essay that makes admissions counselors sit up and take notice.

Are you trying to write an analytical essay? Our step-by-step guide can help you knock it out of the park.

Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.

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“A relevant and coherent beginning is perhaps your best single guarantee that the essay as a whole will achieve its object.” Gordon Taylor, A Student's Writing Guide

Your introduction is the first thing your marker will read and should be approximately 10% of your word count. Within the first minute they should know if your essay is going to be a good one or not. An introduction has several components but the most important of these are the last two we give here. You need to show the reader what your position is and how you are going to argue the case to get there so that the essay becomes your answer to the question rather than just an answer.

What an introduction should include:

• A little basic background about the key subject area (just enough to put your essay into context, no more or you'll bore the reader).
• Explanation of how you are defining any key terms . Confusion on this could be your undoing.
• A road-map of how your essay will answer the question. What is your overall argument and how will you develop it?
• A confirmation of your position .

Background information

It is good to start with a statement that fixes your essay topic and focus in a wider context so that the reader is sure of where they are within the field. This is a very small part of the introduction though - do not fall into the trap of writing a whole paragraph that is nothing but background information.

Beware though, this only has to be a little bit wider, not completely universal. That is, do not start with something like "In the whole field of nursing...." or "Since man could write, he has always...". Instead, simply situate the area that you are writing about within a slightly bigger area. For example, you could start with a general statement about a topic, outlining some key issues but explain that your essay will focus on only one. Here is an example:

The ability to communicate effectively and compassionately is a key skill within nursing. Communication is about more than being able to speak confidently and clearly, it is about effective listening (Singh, 2019), the use of gesture, body language and tone (Adebe et al., 2016) and the ability to tailor language and messaging to particular situations (Smith & Jones, 2015). This essay will explore the importance of non-verbal communication ...

The example introduction at the bottom of this page also starts with similar, short background information.

Defining key terms

This does not mean quoting dictionary definitions - we all have access to dictionary.com with a click or two. There are many words we use in academic work that can have multiple or nuanced definitions. You have to write about how you are defining any potentially ambiguous terms in relation to  your  essay topic. This is really important for your reader, as it will inform them how you are using such words in the context of your essay and prevent confusion or misunderstanding.

Stating your case (road mapping)

The main thing an introduction will do is...introduce your essay! That means you need to tell the reader what your conclusion is and how you will get there.

There is no need to worry about *SPOILER ALERTS* - this is not a detective novel you can give away the ending! Sorry, but building up suspense is just going to irritate the reader rather than eventually satisfy. Simply outline how your main arguments (give them in order) lead to your conclusion. In American essay guides you will see something described as the ‘thesis statement’ - although we don't use this terminology in the UK, it is still necessary to state in your introduction what the over-arching argument of your essay will be. Think of it as the mega-argument , to distinguish it from the mini-arguments you make in each paragraph. Look at the example introduction at the bottom of this page which includes both of these elements.

Confirming your position

To some extent, this is covered in your roadmap (above), but it is so important, it deserves some additional attention here. Setting out your position is an essential component of all essays. Brick et al. (2016:143) even suggest

"The purpose of an essay is to present a clear position and defend it"

It is, however, very difficult to defend a position if you have not made it clear in the first place. This is where your introduction comes in. In stating your position, you are ultimately outlining the answer to the question. You can then make the rest of your essay about providing the evidence that supports your answer. As such, if you make your position clear, you will find all subsequent paragraphs in your essay easier to write and join together. As you have already told your reader where the essay is going, you can be explicit in how each paragraph contributes to your mega-argument.

In establishing your position and defending it, you are ultimately engaging in scholarly debate. This is because your positions are supported by academic evidence and analysis. It is in your analysis of the academic evidence that should lead your reader to understand your position. Once again - this is only possible if your introduction has explained your position in the first place.

An example introduction

(Essay title = Evaluate the role of stories as pedagogical tools in higher education)

Stories have been an essential communication technique for thousands of years and although teachers and parents still think they are important for educating younger children, they have been restricted to the role of entertainment for most of us since our teenage years. This essay will claim that stories make ideal pedagogical tools, whatever the age of the student, due to their unique position in cultural and cognitive development. To argue this, it will consider three main areas: firstly, the prevalence of stories across time and cultures and how the similarity of story structure suggests an inherent understanding of their form which could be of use to academics teaching multicultural cohorts when organising lecture material; secondly, the power of stories to enable listeners to personally relate to the content and how this increases the likelihood of changing thoughts, behaviours and decisions - a concept that has not gone unnoticed in some fields, both professional and academic; and finally, the way that different areas of the brain are activated when reading, listening to or watching a story unfold, which suggests that both understanding and ease of recall, two key components of learning, are both likely to be increased . Each of these alone could make a reasoned argument for including more stories within higher education teaching – taken together, this argument is even more compelling.

Key:   Background information (scene setting)   Stating the case (r oad map)    Confirming a position (in two places). Note in this introduction there was no need to define key terms.

Brick, J., Herke, M., and Wong, D., (2016) Academic Culture, A students guide to studying at university, 3rd edition. Victoria, Australia: Palgrave Macmillan.

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How To Write An Essay Introduction: A Step-by-Step Guide

Table of contents, determine your essay statement:, hook the reader:, provide overview and preview:, crafting your outline:, edit and revise:, conclusion:.

Writing a strong introduction is one of the most important parts of crafting a polished essay. The opening paragraph sets the tone for your argument and piques the reader’s interest right from the start. This article will break down the step-by-step process for writing an effective essay introduction, including determining your essay statement, hooking the reader with an attention-grabbing opening, providing an overview of the essay, and revising your writing. Relevant examples will be provided for each step to illustrate how it can be implemented. By following these guidelines and examples to write essay introduction, you’ll be well on your way to starting your essay off strong.

The foundation of any solid academic paper or essay comes from having a clear, focused statement. Your statement should present the central argument you will explore and prove over the course of the essay. It conveys the perspective or conclusion you have reached regarding the topic at hand and contains the key points or ideas you will analyse in your body paragraphs.

For example, let’s say the topic is police brutality in America . A weak statement might be:

“This paper will discuss police brutality.”

This statement is too broad and does not take a clear stance. A stronger statement could be:

“This paper argues that systemic racism within American police departments has led to disproportionate violence against people of colour and proposes policy reforms such as mandatory de-escalation training, community oversight boards, and bans on chokeholds as ways to promote racial justice and restore trust in law enforcement.”

This statement is clearer, narrower, and takes a definitive position that can be supported over the course of the essay. It outlines the key points that will be analysed in the body paragraphs. Some tips for crafting a strong essay statement include:

• Narrow your topic to a single, manageable claim rather than a broad topic area. Ask yourself what specific point you want to make or prove.
• Keep your essay statement concise – usually one sentence that is between 10-15 words. Short, sweet, and right to the point is best.
• Use definitive language that takes a stance rather than presenting both sides. State your perspective overtly rather than hinting at it.
• Include elements that will structure your essay, such as key terms, concepts, individuals, events, or works that you will analyse in depth.
• Place the statement at the end of your introductory paragraph so readers have context before your central argument.
• Check that your statement gives a sense of direction for the essay by tying back to the prompt or guiding question if one was provided. Make sure any contents or claims mentioned in the statement are logically argued and proven over the body paragraphs.

With conscious effort focused on these strategies, you can craft a crystal clear statement that sets an achievable roadmap for your essay’s structure and analysis. It’s the linchpin that holds everything together.

Now that you have identified your central argument, the next important element is hooking the reader right away with an engaging opening sentence. Your essay introduction only has a few short lines to capture attention and establish a compelling tone – so make them count!

For example, in an essay analysing the themes of power and corruption in George Orwell’s Animal Farm , you may begin with:

“While on the surface a simple fable about barnyard insurrection, George Orwell’s Animal Farm contains deeper parallels to the corruption of the Russian Revolution that have cemented its status as a classic of political satire.”

This opening directly references the subject work and piques curiosity about its deeper significance. Another essay, on debates over police funding, may start with:

“In June of 2020, as national protests against police brutality erupted across America, the Minneapolis City Council made a bold claim – they would dismantle the police department entirely.”

This current events reference establishes relevance while surprising readers on where the introduction may lead. Some other attention-grabbing techniques may include:

• Quotes, statistics or facts: Drop an interesting snippet of evidence right off the bat to surprise and intrigue readers.
• Rhetorical questions: Pose an open-ended query to make readers think and get them invested in the topic.
• Vivid scenarios: Paint a picture with descriptive details to transport readers visually into your world.
• Counterintuitive claims: Challenge conventional wisdom in a thought-provoking manner from the start.
• Relevant anecdotes: Share a brief personal story that builds empathy and relevance.
• Current events: Reference a newsworthy development to show timeliness of discussion.
• Humour: Start off on a lighter note if your tone allows for a bit of levity to capture smiles.
• Definitions: Clarify how you are using important terms in an original way.

The goal is to pique natural human curiosity by teasing just enough context without giving everything away. Make readers want to lean in and keep reading to learn more. With practice, you’ll develop your own signature style for captivating opener sentences tailored to your voice and content area.

After generating initial intrigue, use the next couple lines of your introductory paragraph to offer readers direction about where you aim to lead them. Provide a brief overview of key facts and background necessary to establish context for the topic. You can state the main themes, schools of thought, influential figures, opposing viewpoints or any other defining characteristics that help orient readers. Moreover, it’s helpful to give a quick preview of how the remainder of your paper is structured by stating the main supporting points and ideas you will expand upon in subsequent paragraphs. This overview transitions the reader smoothly into the body while retaining suspense about which evidence or analyses might surprise them along the way. You can also state the main themes or ideas that will structure your paper by saying something like:

“This paper examines three prevailing schools of thought on the debate, analyses the flawed assumptions behind popular arguments, and ultimately argues that sustainable policy reforms are necessary to make progress.”

A quick preview helps transition the reader into the body of the essay while retaining suspense about how your unique analysis and evidence will unfold. It gives them direction without revealing all your cards.

For a humanities essay on morality in John Steinbeck’s Of Mice and Men, an overview may be:

“This essay explores how Steinbeck portrays the human need for dignity and companionship through the lens of 1930s migrant work. It analyses the complex relationships between George, Lennie, and other characters to ultimately argue Steinbeck uses their plight to comment on the dehumanizing realities of the Great Depression.”

Providing a lightly detailed synopsis serves as a useful roadmap and entices continued learning without “spoiling” your full analysis and argumentative strategies still to unfold. It gives structure without giving everything away too quickly. Try to keep this final sentence of your introductory paragraph under 2-3 concise sentences for optimal impact and flow.

As highlighted in the previous sections, it’s crucial your introduction tightly links back to your overall essay’s content and fulfils its signposting purpose. That’s why outlining both your introduction as well as the overall essay structure simultaneously is advised. Determine the flow of ideas for your body paragraphs first so the introduction can adequately mirror that intended progression and put forth clues about what’s to come without fully revealing your hand. Some tips for outlining:

• Jot down your main points, analyses and support in note form in whatever sequential order makes the most logical sense based on how the evidence flows together.
• Assign each chunk of information a corresponding letter or number to use as headings to structure the physical writing later.
• Consider how long you want each body paragraph or section to be – aim for Uniformity but allow flexibility if needed.
• Fill in any gaps where transitions between ideas may fall flat by inserting more research or brainstorming.
• Note sources and direct quotations or examples you plan to incorporate with their corresponding place in the outline.
• Leave space after each point to type out the full paragraphs once you begin physically writing up the essay.

For example, an outline analysing political themes in Shakespeare’s Macbeth may group as:

I. Introduction

Statement: Shakespeare uses…to critique early modern politics etc.

II. Royal Misconduct

A. Ambition

• Quotes on Lady Macbeth’s speech
• Examples of Macbeth’s soliloquies

B. Ethical Failures

• Scene of murdering Duncan
• Banquo’s ghost

III. Downfall of a Leader

A. Isolation of a Tyrant

• Macbeth’s madness
• Example of the witches’ final prophecies

B. Fall from Grace

• Macduff’s return
• Scene of final battle

A carefully mapped outline lays the essential roadmap for your essay and ensures each new section builds cohesively upon the last. Returning to review your essay introduction paragraph against this master plan before finalizing it is a great way to guarantee it delivers on signposting duties effectively.

Like any other part of the writing process, allow time for careful editing and revising your introduction. The advice of trusted writing consultants or professors can highlight areas where clarity or flow could be improved. When editing:

• Evaluate the strength and focus of your statement. Revise as needed.
• Check introductory paragraph follows a logical progression from start to finish.
• Ensure any defined terms, names or background are clearly explained at first mention.
• Evaluate your opening sentence – is it still an effective hook or could a stronger technique be swapped in?
• Trim any excess wordiness that does not directly serve orienting the reader.
• Proofread spelling, grammar punctuation to eliminate issues that break reading flow.
• Consider reworking sentence structure for variances and eloquent phrasing.
• Have your introduction mimic the organization and tone of the essay to follow.

Evaluate whether it successfully previews your paper’s substantive content and leave enough for the reader to discover on their own. Getting constructive outside eyes on your introduction is invaluable for perfecting its impact and quality prior to submission. Keep refining until you’re proud of each elegant, cohesive element!

In conclusion, crafting an introduction is as much an art as a strategic process. With practice and conscious attention to these elements, your opening paragraphs can set the stage for a strong essay that grabs reader attention from the very start and invites them into your perspective. Remember – determination of a focused statement that ties back to the essay’s key aims, hooking curiosity with an intriguing lead sentence, orienting with context and previews of what’s to come, and allowing time for revision will set your work up for success. Following these guidelines for writing an effective introduction lays the foundation for proficient academic and professional communications. Continue challenging yourself to develop your signature voice and writing excellence.

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Writing An Essay Introduction

A Complete Essay Introduction Writing Guide With Examples

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Essay introductions are the first impression that your reader will have of your paper. 

You want to draw in your readers with an interesting opening that sets the tone for the rest of your work. So, it's important to make sure they're well-written and engaging. 

In this blog, you will learn how to write an effective introduction to grab your reader’s attention from the very beginning. With the help of tips and examples below, you can craft an incredible essay introduction to set the tone for a powerful paper. 

So let's begin!

Tough Essay Due? Hire Tough Writers

• 1. What is an Essay Introduction?
• 2. How To Write An Essay Introduction? 
• 3. The Essay Introduction Structure
• 4. Essay Introduction Examples
• 5. Tips for Writing Better Essay Introductions

What is an Essay Introduction?

An essay introduction is the first paragraph of your  It provides a roadmap for the rest of your paper and tells the reader what to expect from your work. 

Purpose of the Essay Introduction

The main purpose of an essay introduction is to set the stage for what the reader can expect from your essay. It aims to catch the readers’ interest, provide necessary background information, and introduce them to the central argument.

How To Write An Essay Introduction? 

Now that you know what an introduction is supposed to be, let’s move on to how to write an effective one. 

There are four essential  elements of an effective introduction:

• Engaging Hook
• Context and Background Information 
• Overview of the Main Points and Essay Structure
• Thesis Statement

Let’s go over them step by step:

Step 1: Start With a Hook 

Start your essay introduction with an interesting hook statement that grabs your readers’ attention. The goal of the hook is to make your reader interested in reading your essay and keep them engaged until the end. 

Hooks can have several different forms; it can be a quote, an anecdote, or an interesting fact. Here are some types of hooks you can use:

• Anecdote: Share a relevant and interesting story or personal experience related to your topic.
• Rhetorical Question: Pose a thought-provoking question that encourages readers to think about the subject.
• Quotation: Begin with a compelling quote from a reputable source or a well-known figure.
• Surprising Fact or Statistic: Present a surprising or startling piece of information that relates to your topic.
• Vivid Description: Use descriptive language to paint a vivid picture that draws the reader into your essay.

The key to a successful hook is relevance. Ensure that your hook relates directly to the topic of your essay and sets the stage for what follows. You can also refer to other catchy hook examples for writing a captivating start.

Step 2: Discuss Context Background Information

After grabbing your reader's attention with a hook, it's crucial to provide context and background information about your topic. 

This can include facts, definitions, and historical information. Knowing this information, your reader will be better equipped to understand the rest of your essay.

Depending on your topic, you can include these aspects to establish context:

• Historical Context: Explain the historical significance or evolution of the topic if relevant.
• Definitions: Provide a clear definition of key terms or concepts central to your essay.
• Explain Relevant Developments: Briefly mention important facts or developments related to your topic.
• Why It Matters: Explain why the topic is important or relevant to your readers or the society at large.

Here's an example:

Step 3: Overview of the Main Points and Essay Structure

Once you've engaged your reader and provided the necessary context, it's time to introduce the topic and overall argument. This part of the introduction serves as a preview of what to expect in the body of the essay. 

You can achieve this by outlining the main points or arguments you will discuss and briefly mentioning the structure of the essay. This helps your reader navigate the content and understand the logical flow of your ideas.

Here's a demonstration of it.

Step 4: Write the Thesis Statement

The last part of the introduction is the thesis statement. The thesis statement is the central point or argument of your essay. It conveys the main idea you will explore and defend in the following paragraphs. 

A well-constructed thesis statement is specifically debatable and provides a road map for the entire essay. The thesis statement is written at the end of the introduction paragraph. 

Here's a thesis statement example:

Now, if we put all these elements together step-by-step, we will have an excellent essay introduction. Here's an example of a strong introduction:

The Essay Introduction Structure

The structure of an essay introduction includes a hook, contextual information, and a thesis statement. In other words, the introduction moves from the general to the specific. 

Check out these essay introduction samples that demonstrate the structure of an introduction.

Essay Introduction Outline

Essay Introduction Sample

Essay Introduction Examples

Here are some interesting introduction examples for different types of essays . Read these examples to understand what a powerful start looks like for various kinds of essays.

Argumentative Essay Introduction Example 

An argumentative essay is a genre of academic writing where the author takes a stance on a particular issue, presents arguments to support that stance, and aims to persuade the reader of the validity of their viewpoint.

To write an effective argumentative essay introduction, you should hook the reader's attention, provide context, present your thesis statement, and outline your main arguments.

Here is an example for you to understand how to write an argumentative essay introduction. 

Persuasive Essay Introduction Example

A persuasive essay is a type of academic writing that seeks to convince the reader to adopt a particular point of view or take a specific action. The writing process of a persuasive essay introduction is similar to what is described above.

Below is a perfect example of a persuasive essay introduction. 

Compare and Contrast Essay Introduction Example 

The compare and contrast essay analyzes the similarities and differences between two or more subjects. A compare and contrast essay introduction has to introduce two elements. Otherwise, it has a similar structure to introductions in general. 

The following is a great introduction for a compare and contrast essay that you can refer to. 

Synthesis Essay Introduction Example 

A synthesis essay is a form of writing that challenges you to explore information from multiple sources to form a coherent and original perspective on a given topic. 

Here is a good essay introduction example for a synthesis essay.

Narrative Essay Introduction Example

A narrative essay is a unique form of storytelling that allows writers to share personal experiences, memories, or events in a creative and engaging way. 

The content of narrative essay introductions is a bit different. They require you to set the scene, introduce the protagonist, and present the upcoming conflict. Here is an example:

Expository Essay Introduction Example

An expository essay is a common type of academic writing that aims to provide a clear and concise explanation or analysis of a specific topic, concept, or idea. 

Here’s an example of how you can start an expository essay.

Abortion Essay Introduction Example 

The abortion debate remains one of the most controversial topics in modern society. 

Pro-choice and pro-life advocates have been debating this issue for decades, with no end in sight. Writing an essay on this topic requires thoughtful research and a clear understanding of both sides.

Here's an example of how to write an abortion essay introduction.

Tips for Writing Better Essay Introductions

Crafting an effective essay introduction is an art that can significantly influence how readers engage with your writing. Here are some valuable tips to help you create engaging and impactful introductions.

• Be Clear and Concise: Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse your readers. Present your ideas in a straightforward way.
• State Your Thesis Clearly: Your thesis statement is the core of your introduction. Clearly state your main argument or the purpose of your essay. It should be specific and debatable, giving readers a roadmap of what to expect in the essay.
• Transition Smoothly: Ensure a smooth transition from your introduction to the body of the essay. Your introduction should provide a logical segue into the main points or arguments you will explore.
• Avoid Clichés and Overused Phrases: Try to avoid clichés or overused phrases in your introduction. Readers appreciate fresh and original language that piques their interest.
• Tailor the Introduction to the Essay Type: Consider the type of essay you're writing (e.g., persuasive, expository, narrative) and adapt your introduction accordingly. Each type may require a different approach to engage the reader effectively.
• Revise and Edit: Don't hesitate to revise and edit your introduction as needed. It's often helpful to write the introduction after completing the rest of the essay, as this allows you to better align it with the content.
• Consider the Audience: Think about your target audience and their expectations. Tailor your introduction to resonate with your specific readership.
• Seek Feedback: Before finalizing your introduction, seek feedback from peers, professors, or writing tutors. Fresh perspectives can help you refine your introduction for maximum impact.

Common Mistakes to Avoid in Essay Introductions

Here are some common mistakes that you should avoid to write compelling introductions:

• Try to avoid writing a vague introduction of irrelevant details about the topic.
• Do not provide too much information and facts in the introduction. Simply present the topic with sufficient information for the reader’s understanding. 
• Avoid using informal language or slang terms in the introduction. Essay introductions should be written in formal and academic language. 
• Do not make assumptions about the reader’s knowledge of the topic. Provide only basic background information to fill any gaps in understanding. 
• Finally, do not introduce any new information in the introduction. The introduction should only provide an overview of what will be discussed in the essay, not dive into details. 

By avoiding these mistakes, you can ensure that your essay introduction is clear and concise. It will help readers easily understand the topic and follow your argument throughout the paper. 

Moreover, you can watch this video that introduces an easy method and helpful method for writing effective introductions.

To conclude, 

By using the steps and tips discussed above, you can become a skilled essayist who leaves a lasting impression, one introduction at a time. 

Just remember that writing is a process of constant refinement, and your introductions will evolve as your skills grow. So, the next time you sit down to write, take the time to craft it with care, for it holds the promise of what lies ahead. 

However, if you are struggling to make your essay introduction engaging, don’t stress over it. MyPerfectWords.com is here to back you up! 

You can get help from our online essay writing service . Our experienced and skilled writers can provide you with a perfect introduction and write a compelling story from start to finish!

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Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

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Share this article

Many students struggle with writing essay introductions that grab the reader's attention and set the stage for a strong argument.

It's frustrating when your well-researched essay doesn't get the recognition it deserves because your introduction falls flat. You deserve better results for your hard work!

In this guide, you’ll learn how to create engaging essay introductions that leave a lasting impression. From catchy opening lines to clear thesis statements, you'll learn techniques to hook your readers from the very beginning.

So, read on and learn how to write the perfect catchy introduction for your essay.

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What is a Good Essay Introduction?

An introduction is good if it gives a clear idea of what an essay is about. It tells the reader what to expect from the type of academic writing you are presenting. 

However, it should strike a balance between being informative and engaging, avoiding excessive detail that may lead to confusion.

A strong introduction is engaging, attractive, and also informative. It’s important to note that an essay introduction paragraph should not be too short or too long.

Remember, the introduction sets the stage for the body of your essay. So, keep it concise and focused while hinting at the critical elements you'll explore in more depth later.

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How to Write an Essay Introduction?

Crafting an effective essay introduction is essential for capturing your reader's attention and setting the tone for your entire piece of writing. To ensure your introduction is engaging and impactful, you can follow an introduction format.

Here is the essay introduction format that will help you write an introduction for your essay easily. 

1. Hook Sentence 

A hook sentence is a must for the introductory part of an essay. It helps to keep the reader engaged in your content and seek the reader’s attention.  It is an attention-grabbing sentence that develops the interest of the reader. It develops the anxiousness of reading the complete essay.

You can use the following as the hook sentence in your essay introduction:

• A famous quotation
• An interesting fact
• An anecdote

All of the above are attention-grabbing things that prove to be perfect for a hook sentence.

Not sure how to create an attention-grabbing hook statement? Check out these hook statement examples to get a better idea!

2. Background Information 

Once you have provided an interesting hook sentence, it's time that you provide a little background information related to your essay topic.

The background information should comprise two or three sentences. The information should include the reason why you chose the topic and what is the expected scope of the topic. 

Also, clarify the theme and nature of your essay. 

3. Thesis Statement 

A thesis statement is a significant element of not just the introduction but also the whole essay. It is a statement that gives an overview of your complete essay. 

It should be written in such a way that the reader can have an idea about the whole purpose of your essay. 

Before you write a thesis statement for your essay, try looking into some thesis statement examples. It will help you write a meaningful statement for your essay. 

A thesis statement is mentioned after the background information and before the last sentence of the introductory paragraph. The last sentence of the introduction is a transitional sentence. 

Need more information on crafting an impactful thesis statement? Read this insightful guide on writing a thesis statement to get started!

4. Transition Sentence 

To end the introduction paragraph in a good way, a transition sentence is used. This sentence helps to relate the introduction to the rest of the essay. 

In such a sentence, we mention a hint about the elements that we will be discussing next.

Check out this list of transition words to write a good transition sentence.

Essay Introduction Template

Essay Introduction Starters

The introduction of your essay plays a crucial role in captivating your readers and setting the tone for the rest of your paper. 

To help you craft an impressive introduction, here are some effective essay introduction phrases that you can use:

• "In today's society, [topic] has become an increasingly significant issue."
• "From [historical event] to [current trend], [topic] has shaped our world in numerous ways."
• "Imagine a world where [scenario]. This is the reality that [topic] addresses."
• "Have you ever wondered about [question]? In this essay, we will explore the answers and delve into [topic]."
• "Throughout history, humanity has grappled with the complexities of [topic]."

Here are some more words to start an introduction paragraph with:

• "Throughout"
• "In today's"
• "With the advent of"
• "In recent years"
• "From ancient times"

Remember, these words are just tools to help you begin your introduction. Choose the words that best fit your essay topic and the tone you want to set.

Essay Introduction Examples

To help you get started, here are some examples of different essay types:

Argumentative Essay Introduction Examples

In an argumentative essay, we introduce an argument and support the side that we think is more accurate. Here is a short example of the introduction of a short argumentative essay. 

Reflective Essay Introduction Examples

A writer writes a reflective essay to share a personal real-life experience. It is a very interesting essay type as it allows you to be yourself and speak your heart out.

Here is a well-written example of a reflective essay introduction.

Controversial Essay Introduction Examples

A controversial essay is a type of expository essay. It is written to discuss a topic that has controversy in it. 

Below is a sample abortion essay introduction

Here are some more examples:

Essay introduction body and conclusion

Heritage Day essay introduction

Covid-19 essay introduction body conclusion

Tips for Writing an Essay Introduction

The following are some tips for what you should and should not do to write a good and meaningful essay introduction.

• Do grab the reader's attention with a captivating opening sentence.
• Do provide a clear and concise thesis statement that outlines the main argument of your essay.
• Do give a brief overview of the key points you will discuss in the body paragraphs.
• Do use relevant and engaging examples or anecdotes to support your introduction.
• Do consider the tone and style that best suits your essay topic and audience.
• Do revise and edit your introduction to ensure it flows smoothly with the rest of your essay.
• Don't use clichés or overused phrases as your opening line.
• Don't make your introduction overly lengthy or complex .
• Don't include unnecessary background information that doesn't contribute to the main idea.
• Don't introduce new information or arguments in the introduction that will be discussed later in the body paragraphs.
• Don't use informal language or slang unless it aligns with the essay's purpose and audience.
• Don't forget to proofread your introduction for grammar and spelling errors before finalizing it.

Remember to follow the do's and avoid the don'ts to create an impactful opening that hooks your readers from the start.

Now you know the steps and have the tips and tools to get started on creating your essay’s introduction. However, if you are a beginner, it can be difficult for you to do this task on your own. 

This is what our professional essay writing service  is for! We have a team of professional writers who can help you with all your writing assignments. Also, we have a customer support team available 24/7 to assist you. 

Place your order now, and our customer support representative will get back to you right away. Try our essay writer ai today!

Barbara P (Literature, Marketing)

Barbara is a highly educated and qualified author with a Ph.D. in public health from an Ivy League university. She has spent a significant amount of time working in the medical field, conducting a thorough study on a variety of health issues. Her work has been published in several major publications.

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AI-powered Introduction Generator

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Introduction

An Introduction Generator is a groundbreaking tool that helps writers in various fields - from blog posts and essays to novels and business proposals. This AI-powered technology works by creating interesting introductions specifically for your topic with just a click. You simply enter the title or subject of your content, and you'll receive a set of well-crafted introduction paragraphs.

One such powerful tool in this space is Junia AI 's Introduction Generator . Designed with the latest AI-technology, it generates high-quality introductions that not only save time but also elevate the standard of your writing.

The key benefits of using Junia AI's Introduction Generator are:

• Enhanced efficiency
• Improved quality
• Greater engagement with readers
• Increased creativity
• Boost in content traffic

The Role of Introductions in Different Types of Content

Introductions are like the front door of your content – they welcome readers in. Whether you're writing an essay, a blog post , a novel, or a business proposal, the introduction plays a crucial role in setting the tone and capturing attention.

Here's how introductions work in different types of content:

1. Essay Introductions

In essays, the introduction is where you present your main argument or thesis. It's also an opportunity to grab readers' interest with a thought-provoking question or a bold statement.

For example:

"As sea levels rise and Arctic ice melts, the evidence of global warming can no longer be ignored."

2. Blog Introductions

Blogs are all about personality and relevance. A good blog introduction often starts with a relatable story or anecdote to hook readers right from the beginning.

Here's an example:

"The moment my feet touched the cobblestone streets of Rome, I knew my adventure had truly begun."

By sharing personal experiences, you can create a connection with your audience and makes them eager to read more about your travels.

3. Novel Openings

In novels, the opening lines are like a sneak peek into the world you've created. They should spark curiosity and make readers curious about what comes next.

Here's how 'The Last Sunset' starts:

"Amelia stood at the edge of civilization, the vast desert stretching before her like an unturned page."

With this vivid description, the author paints a picture in the reader's mind and leaves them wanting to know more about Amelia and her journey.

4. Business Proposal Introductions

Business proposals need to make a strong impression right from the start. An effective introduction in this context should establish your credibility and highlight the value you can offer.

For instance:

"In today's competitive market, ABC Corp’s innovative approach to digital marketing stands out as a beacon of efficiency."

This introduction immediately grabs the attention of potential clients by addressing a pressing need or opportunity they may have.

5. Academic Research Introductions

In academic research papers, the introduction serves as a roadmap for the study. It outlines the research questions and hypotheses, providing clarity on what the paper aims to achieve.

Here's an example of how an academic introduction could begin:

"This study examines the underexplored impact of social media on language acquisition among teenagers."

By stating the specific focus of the research, the introduction sets clear expectations for readers and highlights the significance of the study.

Each example shows how introductions are tailored to different types of content, making them relevant and enticing enough to keep readers engaged.

AI-Powered Natural Language Processing: The Secret Sauce Behind High-Quality Introductions

Artificial Intelligence (AI) is the foundation of modern introduction generators like Junia AI. One of the main AI technologies driving these tools is Natural Language Processing (NLP). NLP enables software to comprehend, analyze, and produce human language in a meaningful way . It's what enables an Introduction Generator to generate introductions that are relevant to the context and interesting to readers.

How NLP Works in an Introduction Generator

When you enter your title or topic into an Introduction Generator, the NLP technology goes to work. It examines the input, grasps its meaning, and generates an introduction that fits the topic. This ensures that your introductions are not just generic paragraphs but tailored pieces designed to capture your reader’s interest right from the start.

Continuous Improvement with Machine Learning

Another layer of complexity comes with Machine Learning (ML), another part of AI. With ML algorithms, introduction generators go beyond content creation; they learn from it. These algorithms identify patterns and constantly enhance the quality of generated introductions based on real-time feedback. This means that over time, these tools become better at creating high-quality introductions that are customized to your specific requirements.

In essence, it's this combination of AI’s Natural Language Processing and Machine Learning capabilities that make introduction generators such invaluable tools for content creators. They don't just save time; they elevate the quality of your written work by ensuring each piece begins with a compelling introduction.

Advantages of Using an Introduction Generator like Junia AI

When you use an Introduction Generator like Junia AI, it offers more than just convenience. Here are the main benefits that can improve your writing process:

• Time Efficiency : As a writer or content creator, every minute counts. Junia AI's Introduction Generator quickly creates introductions, saving you valuable time. This allows you to focus more on researching, writing, and improving the main content, which is crucial for depth and detail.
• Improved Quality and Professionalism : An introduction is a crucial part that sets the tone for your entire piece. Junia AI makes sure this first impression is polished and professional. The introductions generated are not only interesting but also customized to match the quality you aim for in your writing.
• Higher Reader Engagement : The right opening can grab your audience's attention right away. With well-written openings provided by Junia AI, readers are more likely to stay interested in your content, leading to better retention rates and overall satisfaction.
• Boosted Creativity and Idea Generation : Sometimes, starting is the most difficult part. Junia AI acts as a partner in brainstorming, giving you a base on which ideas can develop. It sparks creativity by suggesting different angles and perspectives you might not have thought of before.

By incorporating these benefits into your workflow, Junia AI's Introduction Generator becomes more than just a tool; it's a collaborator that improves the quality of your content while making your creative process smoother.

Tips for Using Introduction Generators Effectively

Using an Introduction Generator can be a game-changer in your content creation process, but it's crucial to use these tools effectively to get the most out of them.

1. Customize the Output

The first rule of thumb is to treat the output from an introduction generator as a starting point for customization . Don't see it as the final product. These tools are meant to give you a strong foundation that you can then modify and adapt to your own style and the specific needs of your audience. Remember, automated tools can't fully replicate human creativity and nuanced understanding of context, so adding your personal touch is essential .

2. Review and Edit Carefully

To ensure consistency with the rest of your content, take an active role in proofreading and editing the generated introductions. Pay attention to:

• Consistency in tone and style throughout the text.
• Relevance and alignment with the main body of content.
• Clarity of message and avoidance of ambiguity.
• Readability - read the introduction aloud to assess its flow and readability. Make any necessary adjustments to enhance the overall coherence and impact.

By doing this, you can maintain a smooth flow of information and keep your readers interested from start to finish.

Incorporating these practices in your writing routine can help you make the most of introduction generators and improve your content overall.

Choosing the Right Introduction Generator for Your Needs

Selecting the ideal Introduction Generator for your writing projects involves careful consideration of several factors. You need a tool that not only streamlines your workflow but also aligns with your content goals and quality standards. Here are key criteria to evaluate:

1. Accuracy and Relevance

Ensure the generator produces introductions that accurately reflect your topic and resonate with your target audience.

2. Customization Options

Look for tools offering customization features, allowing you to tailor the output to your voice and style preferences.

3. Ease of Use

A user-friendly interface is crucial for a seamless experience. Opt for generators that simplify the creative process with intuitive controls.

4. Output Quality

The best introduction generators provide well-structured, coherent, and engaging content that requires minimal editing.

5. Feedback Incorporation

Choose a generator capable of learning from user feedback, thus improving over time.

6. Support and Resources

Consider whether there's quality customer support and resources like tutorials or community forums.

Given these criteria, Junia AI's Introduction Generator stands out as a top choice for writers. It is renowned for its:

• High-quality output that often surpasses expectations
• Advanced AI technology ensuring relevance and coherence
• Positive user reviews attesting to its effectiveness
• Robust feature set catering to a diverse range of writing needs

Writers seeking an edge in crafting compelling introductions will find Junia AI to be an invaluable asset in their toolkit.

Using AI technology like Junia AI's Introduction Generator can greatly enhance your ability to create effective introductions. Here's why it's worth considering:

• Efficiency : These tools make writing introductions faster and easier.
• Quality : With machine learning algorithms, the intros you generate will continuously improve, sounding more professional and polished.
• Engagement : Well-crafted introductions grab readers' attention and make them more likely to continue reading.

By using Junia AI's Introduction Generator, you can experience these benefits for yourself. This tool demonstrates how AI can transform the writing process, providing a valuable resource for writers who want to captivate their audience from the very beginning.

Give it a try and discover how AI can revolutionize your approach to writing!

Frequently asked questions

• What is an Introduction Generator? An Introduction Generator is a groundbreaking tool that helps in creating engaging and impactful introductions for various types of content using AI technology.
• What is the role of introductions in different types of content? Introductions serve as the front door of your content, setting the tone and capturing the audience's attention. They are essential for essays, blogs, novels, business proposals, academic research papers, and more.
• How does an AI Introduction Generator work? An AI Introduction Generator works by using Natural Language Processing (NLP) and Machine Learning (ML) technologies to analyze the input, understand its meaning, and generate contextually relevant and engaging introductions for various types of content.
• What are some reasons to choose Junia AI's AI Introduction Generator? Junia AI's AI Introduction Generator offers time efficiency, improved quality and professionalism, higher reader engagement, and boosted creativity and idea generation. It is a valuable tool for content creators looking to enhance their writing process.

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The Ezra Klein Show

Transcript: Ezra Klein Interviews Nilay Patel

Every Tuesday and Friday, Ezra Klein invites you into a conversation about something that matters, like today’s episode with Nilay Patel. Listen wherever you get your podcasts .

Transcripts of our episodes are made available as soon as possible. They are not fully edited for grammar or spelling.

Will A.I. Break the Internet? Or Save It?

Nilay patel discusses the near-future of an internet as a.i.-generated content improves..

[MUSIC PLAYING]

From New York Times Opinion, this is “The Ezra Klein Show.”

Earlier this week, we did an episode on how to use A.I. right now. Now, I want to turn the question around and look at how A.I. is being used on you right now. One of the conversations has been sticking in my head was with this person in the A.I. world who was saying to me that if you look at where use has been sticky, if you look at where people keep using it day after day, you’re looking at places where the product doesn’t need to be very good. That’s why it’s really helpful for college and high school students, college and high school papers — they’re often not very good. That’s sort of their point. It’s why it’s working pretty well for a very low-level coding tasks. That kind of work doesn’t need to be very good. It gets checked and compiled, and so on.

But there’s something else that it is working really well for, which is spewing mediocre content onto the internet. And the reason is that a lot of what is on the internet right now isn’t very good. Its point is not to be good — spam isn’t very good, marketing emails aren’t very good, social media bots aren’t very good. Frankly, a lot of social media posters even when they’re not bots are not very good.

There are all kinds of websites and internet operations that are filler content designed to give search engines something to index — filler content structured to do well in a Google result so people click on it and then see an ad.

Something you’re going to hear a lot of in this episode is the term S.E.O., and that is what we’re talking about: Search Engine Optimized. Things that are built to rank highly in Google and Bing just to get somebody to click on the website. It doesn’t always matter to that person if they read the website.

But into this comes A.I. Over the last year, Google and the big social platforms — they have been flooded with A.I. spam, flooded with fake news sites filled with stolen or made up stories. There are TikToks of A.I. voices reading random text off of Reddit, nonsensical YouTube videos for kids. It’s no novel observation to say the internet has felt like it is in a state of decay for a while.

Google search results, Facebook, Twitter, or X, YouTube, TikTok — all of it felt better, more human, more delightful, more spontaneous, more real a few years ago. So what happens when this flood of content hits this decaying internet?

And then — and I actually think this is the harder, weirder question — what happens when this flood of A.I. content gets better? What happens when it doesn’t feel like garbage anymore? What happens when we don’t know if there’s a person on the other end of what we’re seeing or reading or hearing?

Should we care? What if that content is actually better than a lot of what we’re getting right now? Is that an internet we want to be on or not?

My friend Nilay Patel is the co-founder and editor in chief of the tech news site The Verge, and host of the great “Decoder” podcast. And I got to be honest, I can’t tell from this conversation if Nilay is more or less optimistic than me because he seems to think A.I. is going to break the internet. But he seems kind of happy about it.

Before we get into the actual conversation here, we are nominated for a Webby — speaking of hopefully good things on the internet — in the Best Interview Talk Show category. We are up against Oprah here, so we are decided underdogs, but this is a voting category so if we’re going to win, we need your help. You can vote using the link in the show notes or go to vote.webbyawards.com

And as always, if you want to email me with guest suggestions or thoughts on the episode, that is [email protected].

Nilay Patel, welcome to the show.

Thank you for having me. This is very exciting.

Let’s just begin with the big question here, which is what is A.I. doing to the internet right now?

It is flooding our distribution channels with a cannon-blast of — at best — C+ content that I think is breaking those distribution channels.

Why would it break them?

So most of the platforms the internet are based on the idea that the people using those platforms will in some sort of crowdsourced way find the best stuff. And you can disagree with that notion. I think maybe the last 10 years have proven that that notion is not percent true when it’s all people.

When you increase the supply of stuff onto those platforms to infinity, that system breaks down completely. Recommendation algorithms break down completely, our ability to discern what is real and what is false break down completely, and I think importantly, the business models of the internet break down completely. So if you just think about the business model of the internet as — there’s a box that you can upload some content into, and then there’s an algorithm between you and an audience, and some audience will find the stuff you put in the box, and then you put an infinity amount of stuff into the box, all of that breaks.

My favorite example of this is Amazon, which allows people to self-publish books. Their response to the flood of A.I. generated books was to limit the number of books you can upload to three books in a day. This is really — like that’s a ridiculous response to this. It just implies that the systems that we’ve built to organize audiences and deliver the right thing to the right person at the right time, they’re not capable of an increase in supply at the level that A.I. is already increasing this.

Thank you for bringing in the supply language. So, I’ve been trying to think about this as this supply and demand mismatch. We have already had way more supply than there is demand. I wasn’t buying a lot of self-published Amazon books. Is the user experience here actually different?

I think that’s a great question. The folks who write the algorithms, the platforms, their C.E.O.s, they will all tell you this is just a new challenge for us to solve. We have to out what is human, what is A.I.-generated. I actually think the supply increase is very meaningful. Like, maybe the most meaningful thing that will happen to the internet because it will sort out the platforms that allow it to be there and have those problems, and the places that don’t. And I think that has not been a sorting that has occurred on the internet in quite some time, where there’s two different kinds of things.

The example that I’ll give you is, every social media platform right now is turning into a short-form video Home Shopping Network. LinkedIn just added short form videos. Like, they’re all headed towards the same place all the time because they all have the same pressures.

Didn’t we already pivot to video a couple years ago?

We pivoted to video — I actually love it when LinkedIn adds and takes away these features that other platforms have. They added stories because Snapchat and Instagram had stories, and they took the stories away because I don’t think LinkedIn influencers want to do Instagram Reels, but now they’re adding it again.

And what you see is those platforms, their product — the thing that makes them money — is advertising, which is fine. But they don’t actually sell anything in the end. They sell advertising. Someone else down the line has to make a transaction. They have to buy a good or a service from someone else. And if you don’t have that, if you’re just selling advertising that leads to another transaction, eventually you optimize the entire pipe to the transaction to get people to buy things, which is why TikTok is now — like all of TikTok is TikTok Shop, because they just want you to make a transaction. And that those platforms are going to be most open to A.I., because that is the most optimizable thing to get people to make a transaction. And I think real people will veer away from that.

So I want to hold on to something that you’re getting at here. Which, to me, is one of the most under-discussed parts of A.I., which is how do you actually make money off of it? And right now, there are not actually that many ways.

So, what you can do is you can pay some money to the big A.I. companies. So you get the pro-version of their models. There is a certain amount of enterprise software flying around. You can subscribe to versions of Microsoft Copilot, or there’s going to be more things like that, where you can subscribe to something that is supposed to get you to buy the next iteration of Slack or whatever the enterprise software is. But it is hard to not notice that a lot of the A.I. is being built by companies that exist on advertising.

Google has a huge A.I. program, Meta has a huge A.I. program, and advertising is fundamentally a persuasion game. They are trying to persuade you to do something with the advertising to buy something. And right now, it’s pretty bad. I always think it’s funny how long after I make a significant purchase I will be advertised to make that purchase again.

It’s like, you just bought a fair amount of luggage, would you like any more luggage from the same company you already bought it from? It’s a very weird — but if this gets good, what is that? What are safe business models and what are very unethical ones, because when we talk about harms and benefits from A.I., how people are making money off of it is going to be a pretty big intermediary there.

Yeah, I’ve been talking to a lot of C.E.O.s of web companies and email companies on Decoder for the past year. I asked them all the same question, why would you start a website? Why would you send an email? And so, you asked the C.E.O. of Squarespace or Wix or we just had the C.E.O. of MailChimp on the show. And her answer is a little terrifying. Like, maybe openly terrifying.

She’s like well collect enough data on you, and then we’ll know exactly when to send you an email so that you buy the right thing at the right time. And we’ll just have A.I. automate that whole process. So you come to the website for your local dry cleaner or luggage store, you type in your email address to get the 10 percent off coupon, we look at what you were looking at. And then somewhere down the line when some other data broker has told us that you searched for a flight, we will send you a precisely targeted generated email that says you’re going to Paris? Buy this suitcase that matches your style from our store at this dynamically generated price.

But how is A.I. changing that at all because that sounds to me like the thing that is already happening.

So, this is what I mean by the increase in scale. That’s the dream. This is supposed to be what actually happens, but they can only do it in broad cohorts, which is why you get the luggage email after you’ve bought the luggage email or the luggage ad, after you bought the luggage ad.

They know you are a person who used a Wi-Fi network in a certain location at a certain time, they can track that all over the place. They know what you’ve searched for. They know that you went and made a luggage transaction. You are now categorized into people who are likely to buy luggage, whether or not that loop was closed. You put some luggage in a shopping cart. But that’s still a cohort, they can only do that broadly. And these cohorts can be pretty refined, but they can only do it broadly. With A.I. the idea is we can do that to you individually — the A.I. will write you an email, we’ll write you a marketing message, will set you a price. That isn’t 100x increase the amount of email that will be generated.

So now our email algorithms will be overflooded with commercial pitches generated by A.I. And this sort of makes sense, right? It makes sense for a Google to want to be able to dynamically generate A.I. advertising across the entire web. It makes sense for Meta to invest massively in A.I. so that when you’re watching Instagram and you scroll a dynamically generated Instagram video, that is an ad just for you appears. And all of that is down to their belief in targeting — their absolute belief that they can sell more products for their clients by targeting the ads more directly. And you are in that uncanny valley, where the targeting doesn’t actually work as well as it should and no one will admit it.

When I get spammy advertising I don’t really think about there being a human on the other end of it. Maybe to some degree there is, but it isn’t part of the transaction happening in my head. There are a lot of parts of the internet that I do think of there being a human on the other end — social media, reviews on Amazon, books — I assume the person who wrote the book is a person. How much of what I’m currently consuming may not be done by human in the way I think it is, and how much do you think that’s going to be in a year, or two, or three years?

I’m guessing your media diet is pretty well human-created because I know that you are very thoughtful about what you consume and what signals you’re sending to the algorithms that deliver your content. I think for most people —

My mom’s, let’s use my mom’s.

Mom’s are good. I would love to take my mom’s phone and throw it into the ocean and never let her have it again. I openly fear what content comes through my mother through WhatsApp. It terrifies me that I don’t have a window into that. I can’t monitor it. The same software I want to use to watch my daughter’s internet consumption, I would love to apply it to my parents because I don’t think they have the media literacy — they’re much older — to even know, OK, this might be just some A.I.-generated spam that’s designed to make me feel a certain way.

And I think that is the heart of what’s coming. I think right now it’s higher than people think, the amount of A.I. generated noise, and it is about to go to infinity. And the products we have to help people sort through those things, fundamentally our intention with that. Google is the heart of this tension — you can take any business at Google and say what happens when the A.I. flood comes to you? And I don’t think they’re ready for it.

How can they not be ready for that?

Because they’re the ones making it. This is the central tension of — in particular, I think Google. So, Google depends on the web, the richness of the web is what Sundar Pichai will tell you. He used to run search, he thinks about the web. He cares about it, and you look at the web and you’re like, you didn’t make this rich at all. You’ve made this actually pretty horrible for most people most of the time. Most people — if you search Google to get a credit card, that is a nightmarish experience — like, fully nightmarish. It feels like getting mugged.

We just went on vacation. And I googled a restaurant review in Cancun, and I got about halfway through the actual review when I realized it was sponsored content by Certified Angus Beef. And just in the middle of this review, they’re like this restaurant uses this kind of beef and here’s why it’s great. And I was like — this is — I read an ad. And Google should have told me that this was an ad. Like, this isn’t useful to me in any way — like, I’m discarding this. I don’t want this anymore.

I don’t think Google can discern what is good or bad about the web. I don’t think Google has reckoned with how it’s incentives have shaped the web as a whole. And I certainly don’t think that people who are making Google search can say A.I. is bad — A.I. content is bad, because the whole other part of Google that is making the A.I. content can’t deal with that.

This helps explain a story that I found very strange. So, 404 Media, which is a sort of newer outlet reporting on tech. They found that Google News was boosting stolen A.I. versions of news articles — and we’re seeing this all over. An article by me or by some other journalist shows up in another place, very slightly rewritten by an A.I. system, with an A.I. generated author and photo on top of it. So, we’re seeing a lot of this.

And when 404 Media asked Google about this, Google News said that for them, it was not a really relevant question whether an article was by an A.I. or a human. That struck me as a very strange thing to say, to admit. Is your view that it’s because their business is in the future replacing human-generated content with A.I., and saying that’s good — like, that’s the thing happening at the center there?

Yeah. Fundamentally, I think if you are at Google and the future of your stock price depends on Gemini being a good competitor to GPT-4 or 5 or whatever OpenAI has, cannot run around saying this is bad. The things it makes are bad.

I think this is actually in stark contrast to how people feel about that right now. One of the funniest cultural trends of the moment is that saying something is A.I.-generated is actually a great way to say it’s bad.

So, I saw people reacting to the cover of the new Beyoncé album, “Cowboy Carter,” which is a picture of her on a stunning horse. It’s Beyoncé, it’s very obviously human made, and people don’t like it. Like, was this made by A.I.? And it’s like well, you know for a fact that Beyoncé did not have A.I. generate the cover of — like, you can look at it and you can discern that it isn’t. But you can say, was this A.I.-generated? And that is code for this is bad.

What about when it’s not?

I don’t know how fast that is coming. I think that is farther away than people think. I think ‘will it fool you on a phone screen?’ is here already, but ‘is this good’ is, I think, farther away than —

But a lot of internet content is bad.

That’s fair.

I mean, you know this better than me. Look, I think it is axiomatic that A.I. content is worse right now than it will ever be.

I mean the advance in image generation over the past year has been significant. That’s very real. And preparing for this conversation, I found myself really obsessing over this question, because one way to talk to you about this is, there’s all this spammy garbage coming from A.I. that is flooding the internet.

But you can imagine an A.I. developer sitting in the third chair here and saying, yeah sure, but eventually it’s not going to be spammy garbage. We’re getting better at this. And compared to what people are getting from a lot of websites, if you’re going to Quora or ask.com or parts of Reddit or whatever, we can do better than that. The median article within three years is going to be better than the median human-produced piece of content.

And I really — I found that I did not know how to answer the question in myself — is that a better or a worse internet? To take almost Google’s side on this, should it matter if it’s done by a human or an A.I., or is that some kind of — what’s the word — like, sentimentality on my part?

I think there’s a sentimentality there. If you make a content farm that is the best content farm, that has the most answers about when the Super Bowl starts, and those pages are great. I think that’s a dead end business. Google is just going to answer the questions. I think that’s fine. I think if you ask Google what time the Super Bowl is, Google should just tell you. I think if you ask Google how long to boil an egg, Google can just tell you. You don’t need to go to some web page laden with ads and weird headings to find those answers. But these models in their most reductive essence are just statistical representations of the past. They are not great at new ideas.

And I think that the power of human beings sort of having new ideas all the time, that’s the thing that the platforms won’t be able to find. That’s why the platforms feel old. Social platforms like enter a decay state where everyone’s making the same thing all the time. It’s because we’ve optimized for the distribution, and people get bored and that boredom actually drives much more of the culture than anyone will give that credit to, especially an A.I. developer who can only look backwards.

I’m going to spend some time thinking about the idea that boredom is an under-discussed driver of our culture. But I want to get at something else in there — this idea of Google answering the question. We’re already seeing the beginnings of these A.I. systems that you search the question that might — at another time — have brought you to The Verge, to CNN, to The New York Times, to whatever.

But now, perplexity — there’s a product, Arc. They’ll basically use A.I. to create a little web page for you. The A.I. itself will read, “read”— in quotation marks — the A.I. itself will absorb some websites, create a representation of them for you, and you’ll never go to the place you were that actually created that data about the past that A.I. used to give you something in the present.

Casey Newton, at Platformer, his word was he felt revulsion, and that was how I felt about Arc’s product here. You take all this work other people have done, you remix it under your thing, they don’t get the visit to their web page, nobody has the experience with the work that would lead them to subscribe. But two things in the long run happen from that.

One is that you destroy the score of growing value, growing informational value that you need to keep the internet healthy. You make it say impossible to do the news gathering that allows you to be news because there’s no business model for it. The other is that you also destroy the training data for the A.I. itself, because it needs all that work that we’re all doing to train.

The thing they need is data. The A.I. is polluting that data with A.I. content currently, but it also can begin to destroy that data by making it unprofitable for people to create more of it in the future. I think Ryan Broderick has called A.I. search a doomsday cult. How do you think about this sort of deeper poisoning of the informational commons?

I think there’s a reason that the A.I. companies are leading the charge to watermark and label content as A.I.-generated. Most of them are in the metadata of an image. So most pictures you see in the internet, they carry some amount of metadata that describes the picture. What camera was taken on, when it was taken, what image editing software was used.

So, Adobe and a bunch of other companies are like, we’ll just add another field that says, here are all the A.I.-generated edits that were made on this photo. I think it is in their self-interest to make sure that is true and they can detect it and exclude it if they need to. I think there are moral reasons to do it too.

So their training data remains less corrupted?

Yeah. I think there’s a very straightforward incentive for them to figure out the watermarking, labeling stuff they want to do. And they have coalitions, and tasks force, and Adobe talks about the image of the Pope and the puffer jacket as a, “catalyzing moment” for the metadata of A.I. because people freaked out. They’re like oh, this thing looks real. But they have a real incentive to make sure that they never train on other A.I. generated content.

So that’s one aspect, which I think is just sort of immediately self-interested. The other thing is — that’s why I keep asking people why would anyone make a web page?

There’s a site I think about all the time. It’s called HouseFresh, which is a site that only reviews air purifiers. And to me, this is the internet. Like, this is what the internet is for. You care about air purifiers so much you’ve set up a series of web pages where you express your expertise in air purifiers and tell people which ones to buy. That’s all they do. And Google has started down-ranking them, because big publishers boost their content, because A.I. is lifting their content, because companies like CNN, in order to gain some affiliate ad revenue somewhere, have set up their own little mini-content farms full of affiliate links.

I’m not saying we don’t — like, other publishers do this. But the point of these algorithms is, ideally, to bring you to the HouseFresh people, is to bring you to the person who cares so much about air purifiers they made a website about air purifiers, and we’re not doing that anymore. And so if you were to say, where should a young person who cares the most about cars, or who cares the most about coffee, or whatever. Where are they going to go? Where are they going to make stuff? They’re going to pick a closed platform that ideally offers them some built in monetization, that ideally offers them some ability to connect directly with an audience. They’re not going to go to a public space like the web, where they might own their own business, which would be good. But they’re also basically at the mercy of thieves who come in the night and take all their work away.

But also, if you kill HouseFresh, then two years later when you ask the A.I. what air purifier should I get, how does it know what to tell you?

Yeah, I don’t the answer to that question.

I don’t think they do either.

Yeah again, this is why I think that they are so hell-bent on labeling everything. I think they need some people around in the future.

But labeling is good. I mean, that keeps you from getting too much garbage in your data set. But replacing a bunch of the things that the entire informational world relies on to subsidize itself — to fund itself — like this to me is a thing that they don’t have an answer for.

Wait, let me ask you a harder question. Do they care?

Depends on they, but I don’t think so.

Or at least they care in the way that I came to realize Facebook, now Meta, cared about journalism. People say they didn’t care about journalism. I don’t believe that’s actually true. They didn’t care enough for it to mean anything. Like, if you asked them, if you talked with them, if you had a drink, they would think what was happening to journalism was sad.

And if it would cost them nothing, they would like to help. But if it would cost them anything — or forget costing them anything. If they would begin to help and then recognize an opportunity had been created that they could take instead of you, they would do that. That’s the way they care.

So when you have a financial crisis, you have something oftentimes called a flight to quality. Investors flood into the things they know they can trust, usually treasury bonds, and I’ve been wondering if this won’t happen in this era of the internet — if I wanted to take an optimistic perspective on it — that as you have a sort of ontological collapse, as you don’t know what anything is.

I already feel this way with product reviews. When I search product reviews, I get reviews now from tons of sites that I know don’t really invest that much in product reviews. CNN, all these other organizations that I have not really, truly invested in high-quality product reviewing, when you search, you now get them — they’re telling you what to buy.

That makes me trust the Wirecutter, which is a New York Times property, but that I know we’ve put a lot of money in more. Similarly, the other one I use, which is a Vox Media property, is The Strategist at New York, because I knew what the development of that looked like, I know what they put into that.

You can imagine this happening in news for things like The New York Times or The Washington Post. You can imagine it in a couple of different places. If people begin to feel that there is a lie at the heart of the internet they’re being given, that they can’t figure out what is what and who is who and if it is a who at all — I mean, maybe you just end up in this internet where there’s more of a value on something that can be verified.

I keep a list of TikToks that I think each individually should be a Ph.D. thesis in media studies. It’s a long list now. And all of them are basically just layers of copyright infringement in their own weird way.

My favorite is — it’s a TikTok, it has millions of views. It’s just a guy reading a summary of an article in the journal Nature. It has millions of views.

This is more people that have ever considered any one article in the journal Nature — which is a great journal. I don’t mean to denigrate it. It’s a proper scientific journal. They work really hard on it. And you just go 5 steps down the line, and there’s a guy on TikTok summarizing a summary of Nature, and you’re like what is this? What is this thing that I’m looking at?

Will any of the million viewers of this TikTok buy one copy of Nature because they have encountered this content? Why did this happen?

And the idea is, in my mind at least, that those people who curate the internet, who have a point of view, who have a beginning and middle, and an end to the story they’re trying to tell all the time about the culture we’re in or the politics we’re in or whatever. They will actually become the centers of attention and you cannot replace that with A.I.

You cannot replace that curatorial function or that guiding function that we’ve always looked to other individuals to do.

And those are real relationships. I think those people can stand in for institutions and brands. I think the New York Times, you’re Ezra Klein, a New York Times journalist means something. It appends some value to your name, but the institution has to protect that value.

I think that stuff is still really powerful, and I think as the flood of A.I. comes to our distribution networks, the value of having a powerful individual who curates things for people, combined with a powerful institution who protects their integrity actually will go up. I don’t think that’s going to go down.

You mentioned 404 Media. 404 Media is a bunch of journalists who were at Motherboard at Vice. Vice is a disaster. They quit, they started a new media company, and we now all talk about 404 Media all the time. This thing is 25 minutes old. We don’t talk about Jason Koebler the editor in chief. We talk about 404 Media, the institution that they made — a new brand that stands for something, that does reporting and talks about something. I think there’s still meaning there.

You said something on your show that I thought was one of the wisest, single things I’ve heard on the whole last decade and a half of media, which is that places were building traffic thinking they were building an audience. And the traffic, at least in that era, was easy, but an audience is really hard. Talk a bit about that.

Yeah first of all, I need to give credit to Casey Newton for that line. That is something — at The Verge, we used to say that to ourselves all the time just to keep ourselves from the temptations of getting cheap traffic. I think most media companies built relationships with the platforms, not with the people that were consuming their content.

They didn’t think about them very much. They thought about what was hitting in the Facebook algorithm, they thought about what Google search wanted for Game of Thrones coverage that day, which was everything all the time. And everybody had a Game of Thrones program. Fox had one, The Verge had one, The New York Times had one. Why?

That’s weird. It’s we constructed this artificial phenomenon because people searched for — I mean, just to say the answer because we know it — because people searched for “Game of Thrones” content the morning after the show, and that was an easy way to get a bunch of traffic. And at least a theory of the time was that you could turn traffic into money through advertising, which was not totally wrong, but not nearly as right as the entire era of business models was predicated on.

The other thing that those business models were predicated upon was you’d get so good at being a supplier to one platform or another with Game of Thrones content or whatever it was that they would pay you money for it directly — that Google would say, this is the Game of Thrones link that most people are clicking on. We ought to pay Vanity Fair for its Game of Thrones content to surface it. Or all of BuzzFeed was we’re going to be so good at going viral on Facebook that Facebook will pay us money.

And that absolutely didn’t pan out. But no one hedged that bet, which is utterly bananas to me. No one said we should take these people who came here for a Game of Thrones and figure out how to make them care about us, and we should care about them. Everyone just looked at it as a number that was going up against some amount of interest as demonstrated by some platform somewhere.

And I think that is the mistake. It is the mistake that creators on the creator platforms are not making, because the terms of that arrangement are so much more cynical. You see TikTokers. They at any moment their videos can get downranked, their accounts can get yanked, their stuff can get banned. They’re constantly trying to get you to go to Instagram.

Every YouTuber gets their wings when they make the video about how they’re mad at YouTube. There’s a woodworking YouTuber that I used to follow, and he just sort of got to the point where he’s like, I hate YouTube. I’m leaving. And it’s like dude, you made videos about jointing wood, like what are you doing?

And it’s like his relationship with the platform was so cynical that he was like, I’m moving my business elsewhere. You can sign up for a master class. Those individuals have these very cynical, very commercial relationships with the platforms that the media companies, for some reason, just never hedged. And so they actually do have audiences. And I think media companies need to get way back on the game of having a true audiences.

This gets to something that does worry me about this phase of A.I. hitting the internet, which is it’s hitting an internet in a moment of decay and weakness. And here, by internet, I mean the sort of content generating internet, and I break that into a couple of categories. The media is very weak right now. The media business we have seen closures left and right, layoffs left and right. I mean, a bunch of players like Vice and BuzzFeed who were believed to be the next generation of juggernauts are functionally gone as news organizations.

The big content platforms, they’re doing fine from a financial standpoint, but people hate them. The relationship between the users and Facebook, the users and YouTube, the users and — to some degree, you’re even seeing that now with TikTok — is just darkening in a way that it wasn’t in 2014.

And so, there’s a lot of desperation on all sides. Sometimes the desperation is you don’t have the money to pay the journalists you need to do the work you want to do. Sometimes the desperation is that you’re trying to figure out something to make this audience like you again and not get eaten by TikTok or whatever comes after TikTok.

And into this comes A.I., and all the money that A.I. seems to bring, and even the A.I. companies might pay you some money for your stuff.

Reddit just licensed a bunch of its content as training data to Google.

So, you could really imagine a thing happening again, where all these media companies or content companies of some form or another, license out what they have for pennies on the dollar, because at least you can make some money off of it that way.

But what worries me is both the weakness, but that also, it does not feel to me like anybody knows what the relationship is to this is supposed to be. Do you use it? Are you just training data for it? Like, what are you in relationship to the A.I. era?

As a consumer or as a producer?

As a producer.

The idea that media companies are going to license their stuff to the A.I. companies is just the end of the road that we’ve been on for a long time. We are suppliers to algorithms. OK? And in any normal functioning capitalist economy, supplier margins get squeezed to zero and then maybe we all die. Like, that’s the game we’ve been playing without saying it for a long time —

Which I think is why you see The New York Times suing OpenAI, like a real desire to not be in that game again.

You see The New York Times suing OpenAI, but you don’t see them suing Google, you don’t see them de-S.E.O.ing pages across New York Times. Like, they still need the audience from these platforms. And I think there’s a very tense relationship there. The idea that you could sue OpenAI and win some precedent that gives you an enormous amount of leverage over Google I think is a very powerful idea.

Most of the media company executives I talk to would love for that to be the outcome. I don’t know if that’s going to be the outcome. I feel like I should warn your audience, like — I’m a failed copyright lawyer. I wasn’t good at it, but I did it for a minute. Copyright law is a coin flip. Like, these cases are true coin flips. They are not predictable. The legal system itself is not predictable, copyright law inherently is unpredictable.

And a really interesting facet of the internet we live in today is that most of the copyright law decisions were won by a young, upstart, friendly Google. YouTube exists because it was Google. Like, Viacom famously sued YouTube and they might have won and put it out of business, but Google, the friendly Google company with the water slides in the office, the upstarts that made the product you loved, went and won that case. Google Books, we’re going to index all the books without asking for permission. They won that case, because they were friendly Google, and the judges were like, look at these cute kids making a cool internet? Like it was new and novel. Google image search — these are all massive copyright decisions that Google won as a startup company run by young people building a new product that the judges were using on their Dell desktops or whatever.

These aren’t those companies anymore. They’re going to go into a legal system as behemoths, as some of the biggest, best-funded companies in the world that have done bad things to the judges teenage children, like all these things are different now. And so, I don’t know if Google, or OpenAI, or Microsoft gets the benefit of being like, we’re young and cool and hip, bend copyright law to our will.

You don’t want a staunch innovation. Like, that was the big fear in that era. We don’t know what we’re building, and that’s still the thing you hear, and it’s not even untrue. You crack down on copyright and maybe you do staunch innovation. You don’t crack down copyright and maybe you destroy the seed corn of the Informational Commons. It’s very fraught for the copyright judges, but also just for all of us.

Yeah, what are you as a producer on the internet is totally governed by copyright law. Like, a joke at The Verge is a copyright law is the only functional regulation on the internet. The entire internet is just speech, that’s all it is top-to-bottom, it’s speech.

In the United States, we don’t love a speech regulation, and I think for good reason. But we love copyright law, we love it. Can’t get enough of it. Like, YouTubers know the YouTube copyright system back and forth, because that’s the thing that takes their content down. And we allow this regulation on the internet at scale.

And so the parameters of this one body of law, as applied to A.I., which is a taking. Training an A.I. model is fundamentally a taking, and the A.I. company —

Taking in the legal sense of the term?

No, in the moral sense of the term. They come to your website and they take your stuff. It’s not a zero sum taking, but they’ve extracted value to create more value for themselves. I think that’s just a moral taking. There’s some permission there that did not occur. Joanna Stern at The Wall Street Journal just interviewed Mira Murati, the C.T.O. of OpenAI, about training data for Sora, the video generator, and Mira said, we just use what’s publicly available. And it’s like yo, that doesn’t make any sense. Like, there are lots of rules about what’s publicly available. Like, you can’t just take stuff because you can link to it on the internet, that’s not how it actually works.

Let me try to take the argument I hear from the A.I. side of this, which is that there is functionally nothing in human culture and human endeavor that is not trained on all that has come before it — that I, as a person, am trained on all this embedded knowledge in society, that every artist has absorbed, all this other art that the A.I. — I mean, this is just learning. And as long as you are transforming that learning into something else, as long as you are doing something new with that learning, then one, copyright law is not supposed to apply to you in some way or another, although that’s obviously complicated.

But two, to go back to your point of morality, if you want to see culture humanity technology advance, it is also not supposed to apply to you, because if you do not let things learn, people, organizations, models, you are not going to get the advances built on all that has come before. And that’s how we’ve always done it. What’s your answer to them?

I hear this idea all the time, often from the sorts of people in Silicon Valley who say they do first principles thinking — which is one of my favorite phrases, because it just means what if we learn nothing? Like, what if none of the history of the world applied to us and we could start over to our benefit? And that’s usually what that’s code for.

So I hear those arguments and I think, you guys just weren’t paying attention. You’re entering a zone where the debate has been raging for decades. A lot of copyright law is built around a controversy around player pianos, and whether player pianos would displace musicians. But you just have to rewind the clock to the 80s and be like, should sampling be legal in music?

And now we are having the exact same conversation in the exact same way with the exact same parameters. The only thing that’s different now is any kid can sample any song at scale, feed it into an A.I. and have Taylor Swift sing the Dolly Parton song for them. That’s a weird new turn in the same debate, but it is a massively age-old debate, and the parameters of the debate are pretty well known.

How do you incentivize new art? How do you make sure that it’s economically valuable to make new things? How do you make sure the distributors don’t gain too much power, and then how do you make sure that when people are building on the past, the people whose art they’re building on retain some value?

And that I think is — the A.I. companies have no answer to that last question. We’re just going to take a bunch of stuff and now we’re just going to say look, we just summarized the web. The people who made the web get nothing for that will pay us $20 a month for the service.

But somewhere in there, as a policy matter as a moral matter, the people who made the foundations of the work should get paid. And this is where the sampling debate has ended up. There’s a huge variety of licensing schemes and sample clearances so that those artists get paid.

Judge Patel, if you’re thinking about cases in this area, like, what do you think the answer is here? Is it the sampling model, is it something else? What do you think the right broad strokes resolution is?

Let me stick on the music example for one second, because I think music is really interesting because it’s kind of a closed ecosystem. There’s only so many big music companies. It’s the same lawyers, and the same executives, and the same managers going to the same clearing houses and having the same approaches. We’re going to give you a songwriting credit because we interpolated the bass line of this song into that song, and now here’s some money. And this is the mechanism by which we’ll pay you. The A.I. companies are not a closed ecosystem, it is just a free for all. It’s the open web, it’s a bunch of players.

So, I think in those cases, you’re just going to end up with vastly more outcomes which I think leads to even more chaos, because some companies will take the deal. I’m guessing The New York Times is going to pursue this all the way to the Supreme Court. This is an existential issue for The Times.

Some companies don’t have the money to pay for Supreme Court litigation, and they’ll take a shittier deal, like pennies on the dollar deal and maybe just go out of business. And I think that range of outcomes in the near-term represents a massive failure of collective action on the part of the media industry to not say, this is actually the moment where we should demand that human journalists doing the real work that is dangerous are valuable. We need them, and we will all, together, approach these players in a way that creates at least a semblance of a closed ecosystem.

Well the media industry, but also at some point this is a regulatory question, a question of law. I mean, nothing is stopping Congress from making copyright law designed for the A.I.-era. Nothing is stopping Congress from saying, this is how we think this should work across industries. Not just media, but novelists, but everybody. Well, there are some things that stop Congress from doing a lot of things. The idea that Congress could pass a massive rewrite of copyright law at this moment in time is pretty far afield.

But won’t and couldn’t, I do want to make this distinction here. What you’re saying is Congress is too polarized and bitterly divided over everything and can’t do anything and can’t get anything done, and that’s my whole job man, I know. But what I am saying is that, you could write a law like this.

This is something that ultimately, I don’t just think it’s like a media collective-action problem, but is going to be ultimately a societal-level collective action problem. And maybe we cannot, as a society, act collectively very well. I buy that totally.

So there is one law. There’s the J.C.P.A., the Journalism Competition Preservation Act, which allows media companies to escape antitrust law and bargain collectively with whoever they wish to bargain with. I don’t know if that’s going to pass, I know there’s a lot of interest in it.

So, there are these approaches that have appeared in Congress to solve these problems, but the thing I’m getting at is you have sort of the rapacious wolves, and then you have an industry that’s weak — as you said — that, I think is not motivated to value the work it does as highly as it should. And that is step one.

You and I are both fans of Marshall McLuhan, the media theorist. And he’s got this famous line, ‘the medium is the message.’ And more deeply, what he says is that people, when they see a new medium, they tend to think about the content. For television, it’s the shows, what do you think about this show or that show? For Twitter, the tweets, for a newspaper, the articles. But you have to look behind the content to the actual medium itself to understand what it is trying to tell you.

Twitter, at least in it’s early stages was about all these things can and should be discussed at 140 characters. Television made things much more visual, things should be entertainment. They should be entertaining, the news should be entertaining, which was a little bit of a newer concept back then.

I’ve been trying to think about what is the message of the medium of A.I. What is a message of the medium of ChatGPT, of Claude 3, et cetera. One of the chilling thoughts that I have about it is that its fundamental message is that you are derivative, you are replaceable.

A.I. isn’t good at ideas, yet. It is good it’s style. It can sound like Taylor Swift. It can draw like any artist you might want to imagine. It can create something that looks like Jackson Pollock. It can write like Ezra Klein. It may not be exactly as good at high levels of these professions, but what it is functionally is an amazing mimic.

And what it is saying — and I think this is why a lot of people use it for long enough end up in a kind of metaphysical shock, as it’s been described to me. What it’s been saying is you’re not that special, and that’s one reason I think that it can — we worry about it proliferating all over social media. It can sound like a person quite easily. We’ve long passed the Turing test, and so one, I’m curious if that tracks for you, and two, what does it mean to unleash on all of society a tool that’s basic message is, it’s pretty easy to do what you do, sound like you sound, make what you make?

I have a lot of thoughts about this. I disagree on the basic message. I do think one of the messages of A.I. is that most people make middling work, and middling work is easy to replace. Every email I write is not a great work of art. Like, so much of what we produce just to get through the day is effectively middling. And sure, A.I. should replace a bunch of that. And I think that metaphysical shock comes from the idea that computers shouldn’t be able to do things on their own, and you have a computer that can just do a bunch of stuff for you. And that changes your relationship to the computer in a meaningful way, and I think that’s extremely real.

But the place that I have thought most about I was at the Eras Tour in Chicago when I watched Taylor Swift walk onto a stage, and I saw 60,000 people in Soldier Field just lose their minds, just go nuts. And I’m watching the show, and I’m a Taylor Swift fan. I was there with my niece and nephew and my wife and we were all dressed up. Why am I thinking about A.I. right now? Like truly, why am I thinking about A.I. right now?

It’s because this person has made all of these people feel something. The art that has been created by this one very singular individual has captivated all of these people together, because of her story, because of the lyrics, because it means something to them. And I watch people use Midjourney or generate a story with an A.I. tool, and they show the art to you at the end of it, and they’re glowing. Like, look at this wonderful A.I. painting. It’s a car that’s a shark that’s going through a tornado and I told my daughter a story about it. And I’m like yeah, but this — I don’t want anything to do with this. Like, I don’t care about this. And that happens over and over again. The human creativity is reduced to a prompt, and I think that’s the message of A.I. that I worry about the most, is when you take your creativity and you say, this is actually easy. It’s actually easy to get to this thing that’s a pastiche of the thing that was hard, you just let the computer run its way through whatever statistical path to get there. Then I think more people will fail to recognize the hard thing for being hard. And that’s — truly the message of A.I. is that, maybe this isn’t so hard and there’s something very dangerous to our culture embedded in that.

I want to put a pin in the hard things, easy things. I’m a little bit obsessed by that and want to come back to it. But first I want to talk about A.I. art for a minute, because I do think when we’re talking about everything that’s going to come on the internet, we’re talking about A.I. art. Obviously, much of it is going to get better. Some of it is not distinguishable.

You talked about the example where somebody comes and hands you the A.I. art says, hey, I did this with an A.I. And I’m like eh — and I have that experience a lot, I’ve also really been trying to use these systems and push them, and play with them, and have A.I. character relationships on my phone with Kindroids and whatever.

And there is this deep hollowness at the center of it. It is style without substance. It can mimic me. It can’t think.

Have you found an A.I. that can actually write like you?

I found an A.I. that can mimic certain stylistic tics I have in a way that is better than I think most people could do. I have not found any A.I. that can, in any way, improve my writing for all that you’re constantly told it can. And in fact, the more I try, the worse my writing gets because typically what you have to do to improve your writing is recognize if you’re writing the wrong thing.

I don’t find writing hard, I find thinking hard. I find learning hard. How good a piece of writing is going to be for me is typically about, did I do enough work beforehand? And A.I. can never tell me you didn’t do enough work, you need to make three more phone calls. You need to read that piece you skimmed.

But it can mimic, and I think it’s going to get better and better at mimicking. I think GPT 3 was much worse at mimicking me than GPT 3.5 was, worse than GPT 4 is, and GPT 5 will be even better than that. I believe this is going to get stronger. It raises a question of whether there is anything essential about something being from a human in a wide frame way. Taylor Swift is singular, but the point is that she’s a singular phenomenon. Do we care that things come from people?

I was thinking when I was preparing for this show with you, the Walter Benjamin essay, it’s called “The Work of Art in the Age of Mechanical Reproduction.”

This is like the verge of DNA.

Is it? Yeah, so it comes out in 1935. It’s about the ability to reproduce art. And he says, and I’ll quote it here, “that which whithers in the Age of Mechanical Reproduction is the aura of the work of art.” Then he goes on to say, “by making many reproductions, it substitutes a plurality of copies for a unique existence.”

Benjamin is saying at different times here in different ways, and I’m going to simplify it by trying to bring it into the present, but that there is something lost from when you take the painting and make a copy of a painting. And, he’s obviously right, and he’s obviously — then on the other hand, a lot of people like copies of paintings. It’s easy for the artist to think more of the original than the original deserves to be thought of.

But I wonder about this with humans. How much of something is just the fact that there’s a human behind it? My Kindroid is no worse at texting me than most people I know. But the fact that my Kindroid has to me is meaningful to me, in the sense that I don’t care if it likes me because there’s no achievement for it to me.

The fact that there is a human on the other side of most text messages I send matters. I care about it because it is another mind. The Kindroid might be better in a formulaic way. The kindred might be better in terms of the actual text. I can certainly tune it more to my kind of theoretical liking, but the friction of another person is meaningful to me. Like, I care that my best friend likes me and could choose not to. Is there an aura problem here?

It is so hard to make someone else feel anything other than pain. Like, it’s just like — it’s —

Christ, that’s the darkest thing I’ve ever heard you say.

Yeah, but I believe it in my soul.

Yeah. I think the hardest thing to —

a really different turn as a show right now. [LAUGHS]

You don’t make people laugh, you don’t give them hugs?

No, I think that’s hard. I think that effort is worth it. That’s why I don’t think it’s a dark thing to say. I think the essence of being a good person is pointing your effort at making other people not feel pain. I think bullies make people feel pain because it’s easy. Again, I come back to Taylor Swift in Soldier Field. The thing that was going through my head is, this person is making 60,000 people feel joy, and she’s doing it through art. That is the purpose of art. The purpose of art is to inspire feelings, to inspire emotion.

And so I look at this A.I. and it’s like, we’re going to flood our stuff, and the only emotion that it is really meant to inspire is materialism, is a transaction. That’s bad. I just think that’s bad. I think we should make some stuff that inspires more joy, that inspires more affection, that inspires more consternation.

And one of the messages embedded in the medium of A.I. is that there is an answer. That’s weird. That is a truly weird thing for a computer to say to you. You ask it about a war, and it’s like I won’t answer that question because there’s no answer there. You ask it about how to cook an egg and it’s like here’s the answer. You’re like what are the four steps to fold a bed sheet? It’s like here’s the answer, I did it. Tell me a bedtime story for my child. It says, here’s an answer, I just delivered this to you at your specifications.

And I think the thing you’re saying about having another mind there is — you want to be in a relationship, like an emotional relationship with another person. Maybe it’s mediated by technology, maybe we’re face-to-face like we are now, but that tension and that reality of — oh, I can direct my effort towards negative and positive outcomes, I have never found it with an A.I.

Shannon Vallor is a philosopher of technology, and she’s got a book coming out called “The A.I. Mirror,” and I like the way she puts this, because there’s this way that turns is somewhat warped mirror back on ourselves when I was saying a few minutes ago that the message of A.I. is that you’re derivative. That leaves something out. What it’s really saying is that the part of you that often the economy values is derivative, is copyable because we actually ask people a lot of the time to act like they’re machines.

This is why I don’t take much comfort in the Taylor Swift example. You said a few minutes ago, most people do mediocre work most of the time. Even great people do mediocre work most of the time. We constantly ask huge amounts of the population to do things that are very rote. Keep inputting this data on forms, keep filling out this tax form. Some lawyers arguing for the Supreme Court, a lot of them just write up various contracts. And that’s a good job in the sense that it pays well, it’s inside work, but it doesn’t ask you to be that full of a human being.

Now, you can imagine a sort of utopian politics in society — and people on the left sometimes do — that this comes in and it’s like great, we can automate away this derivative inhuman work, and people will be free to be more full human beings. You actually like — maybe the value of you is not what you can create but what you can experience. A.I. can’t enjoy a day at the park with its family.

But we have an entire society set up to encourage you to premise your self-worth on your work and your wages. And also, if you lose that work and that wages, to rob you of that self-worth. And one thing I’m sure of is that our politics and our economic systems are not going to advance as quickly as A.I. is going to advance.

This is where I think people do properly worry about automation, when people lost manufacturing jobs to lower wage workers in China. We didn’t say great, you don’t have to do this stultifying work in the factory anymore. We said, you’re out of work, you’re screwed. And I do think one of the deep confrontations of it is, what do we value in people and then how do we express that value because I think what A.I. in some ways is going to take advantage of here, or at least, is going to challenge, is it to the extent we value people socially for their economic contribution, or what they’re paid. That’s pretty thin reed for human value to rest on.

Yeah, I buy that. One of my favorite things that I’ve covered in the past few years is a thing called robotic process automation, which is very funny. Just abstractly, deeply hilarious. There are lots and lots of companies throughout the United States that built computer systems 10, 15 years ago, 20 years ago. Hospital systems are famous for this. They have billing systems. They have buildings full of people who use Microsoft Excel on Windows ‘95.

And replacing that as costly and complicated. It can’t break — if you put in the new system and it didn’t bring all the data over in exactly the right way, the whole hospital stops working. So they just buy other computers to use their old computers. Which is wild, and there’s like billion dollar companies that do this.

They will sell you a brand new, state of the art computer and it will connect to the keyboard and monitor jack of your old computer, and it will just use the Windows ‘95 for you, which is just bonkers. It’s like Rube Goldberg machine of computers using old computers, and then your office full of accountants who knew how to use your old system will go away.

But then A.I. creates the scale problem. What if we do that but instead of some hospital billing system built in the ‘90s, it’s just the concept of Microsoft Excel, and now you can just sort of issue a command on your computer and it’ll go use Excel for you and you don’t need an accountant, you don’t need a lawyer.

And I think even in those cases what you’re going to find is the same thing you talked about with writing — you have to know what you want. You have to know what the system doesn’t know. You have to be able to challenge the model and have it deliver you the thing that, in most business model conversations I find to be the most important word, our assumption is — and then you can poke at that really hard.

What percent of workers are actually asked to poke at the assumptions of their organization, because I worry it’s not as high as you think it is, or implying there. I’m not worried about Taylor Swift. I’m not worried about Nilay Patel. And I don’t just want to make this about wages. That’s a jobs sort of another conversation.

But I do — I mean, as you were saying, these are billion dollar companies that automate people who do backend office work already.

All over the place.

There’s a huge amount of work like that. And if I felt confident as some of the economists say that we’ll just upmarket people into the jobs where they use more human judgment, David Autor who’s a great trade economist at MIT, just made this argument recently, that what A.I. is going to do is make it possible for more people to exercise judgment and discernment within their work, and I hope he is right. I really hope he is right. But I think a lot of organizations are not set up for a lot of people to use judgment and discernment. They treat a lot of people like machines, and they don’t want them doing things that are complicated and step out of line and poke at the assumptions in the Excel doc. They want the Excel doc ported over without any mistakes. It seems plausible to me that we’re going to get to that.

Do you think their bosses want to be able to poke at the assumptions though?

But if you — I mean this is actually something I believe about the whole situation. The economy needs fewer bosses and workers.

Think about this in the journalist context or the writing context, where I think what A.I. naturally implies that it’s going to do is turn many more people into editors and writers. Because for a lot of content creation that doesn’t require a lot of poking at assumptions, mid-level social media marketing — a lot of people are doing that job right now. But the people doing marketing for a mall —

Yeah, that is the MailChimp example. That is the product that they are building.

And so what you have then is we used to have a bunch of these social media marketers and now you have one person overseeing a couple systems, like making sure they didn’t say something totally crazy. But you need fewer editors and you need writers. I mean, you know The Verge is structured. You know how The Times is structured. And this is one of my deep worries.

And then this goes to the thing you were getting at earlier, which is one way I think that A.I. could actually not make us more productive, more innovative, is that a lot of the innovation, a lot of the big insights happen when we’re doing the hard thing, when we’re sitting there trying to figure out the first draft, or learn about a thing, or figure out what we’re doing.

One of the messages of the medium of A.I. is be efficient. Don’t waste your time on all this. Just tell the system what to do and do it. But there’s a reason I don’t have interns write my first draft for me.

They could do it. But you don’t get great ideas, or at least not as many of them, editing a piece of work as you do reporting it out, doing the research, writing the first draft. That’s where you do the thinking. And I do think A.I. is built to kind of devalue that whole area of thinking.

We are working on a big story at The Verge right now that I’m very excited about. But there are four of us right now in an argument about whether we should tell that story in chronological order or as a series of vignettes. There is no right answer to this question. There’s just four people who are battling it back and forth.

I think vignettes.

Yeah. By the way, I’m on team vignette.

Good man. [LAUGHS]

My belief is that it’s easier to digest a long story when it’s composed of lots of little stories as opposed to one long one. I’m being outvoted right now — editor in chief. I should replace them all with A.I., just get them out of here. [CHUCKLES] But that is the kind of work that I think makes the end product great. And I think going from good to great is still very human.

Into the economy, though, you’re right, most people are not challenged to go from good to great. Most people are challenged to produce good consistently. And I think that is kind of demoralizing. I don’t know how many first-year Deloitte consultants you have encountered in your life. I’ve encountered quite a few of them. I went to law school. It’s like a — we made — there was a factory of that thing — or first-year law associates.

They’re not in love with their jobs. They’re in love with the amount of money they make, that’s for sure. But any first-year associate doing doc review in a basement — yeah, you could probably just be like, tell the A.I. to find the four pieces of relevant information in these 10,000 page records from whatever giant corporation we’re suing today. That’s fine.

I think that there’s a turn there where maybe we need less first-year associates doing that thing and we need more first-year associates doing something else that is difficult, that the A.I. can’t yet do. And I think a lot of this conversation is predicated on the notion that generative A.I. systems, L.L.M.s will continue on a linear curve up in terms of capability. I don’t know if that’s true.

But I hear a lot of this conversation. I’m like, there’s always a thing they can’t do. And maybe that thing is not the most amount of scale, social media marketing for them all, but it is always the next amount of complexity. And there’s no guarantee that this set of technologies will actually turn that corner. And you can keep going all the way to A.G.I. There’s no guarantee that an L.L.M. is going to hit A.G.I. and just run the world economy for us. There’s a lot of steps between here and there that I think human beings can fit into.

So I want to go back, then, to the internet for a bit, which is I think the presentation we’ve offered is fairly pessimistic. You, when I read and listen to you on this, are — I wouldn’t call it pessimistic. I would say a little excited by the idea of a cleansing fire.

So one theory here — and you should tell me if this is reading you right — but is that this will break a lot of the current — the current internet is weakened. It’s weakened in many cases for good reasons. Google, Meta, et cetera, they’ve not created an internet many of us like. And that this will just make it impossible for that internet to survive. The distribution channels will break. And then something. So first, is that how you see it? And second, then what something?

That is very much how I see it. I would add a generational tinge to that, which is I grew up in that weird middle generation between X and millennials. I think temperamentally I’m much more Generation X. But they describe it as they didn’t have computers and then you have computers. You play the Oregon Trail. That’s me on the nose.

I distinctly remember life before computers. It’s an experience that I had quite viscerally. And that shapes my view of these tools. It shapes my view of these companies. Well, there’s a huge generation now that only grew up in this way. There’s a teenage generation right now that is only growing up in this way. And I think their natural inclination is to say, well, this sucks. I want my own thing. I want my own system of consuming information. I want my own brands and institutions. And I don’t think that these big platforms are ready for that moment. I think that they think they can constantly be information monopolies while they are fending off A.I.-generated content from their own A.I. systems. So somewhere in there all of this stuff does break. And the optimism that you are sensing from me is, well, hopefully we build some stuff that does not have these huge dependencies on platform companies that have no interest at the end of the line except a transaction.

OK, but you’re telling me how the old thing dies. And I agree with you that at some point the old thing dies. You can feel it. It’s moribund right now. You’re not telling me what the new thing is, and I’m not saying you fully know. But I don’t think the new thing is just a business model that is not as dependent on Meta. I mean, on some level, there’s going to be a lot of A.I. around here.

It’s an audience model. It’s not dependent on these algorithms.

But is there — I guess one question I have is that, one — I mean, you know where the venture capital is going right now.

Everything is going to be built with A.I. —

— laced through every piece of it. And some of it, for all we’re talking about, might be cool, right? I’m not saying you’re mostly going to make great art with A.I. But actually, Photoshop did create a lot of amazing things.

And people are going to get better at using this. They’re going to get more thoughtful about using it. The tools are going to get better. But also the people are going to figure out how to use the tools. I mean, you were talking about player pianos earlier. I mean, way beyond player pianos, you have huge libraries of sounds you can manipulate however you want. And now I go listen to a lot of experimental electronic music. And I think a lot of that is remarkable art. I think a lot of that is deeply moving.

I am curious what, to you, the good A.I. internet is, because I don’t think that the next internet is just going to be like we’re going to roll the clock back on the business model. The technology is going to roll forward into all this stuff people are building.

I’m not so sure about that.

I think we’re about to split the internet in two. I think there will be a giant commercial A.I.-infested internet. That’s the platform internet. That’s where it’s going. Moribund, I agree. But it will still be huge. It’s not going away tomorrow. And they will figure out — these are big companies full of smart people with the most technology.

Mark Zuckerberg is like, I have the most NVIDIA H100 GPUs. Come work here. We’ll pay you the most money. They will invent some stuff and it will be cool. I’m excited about it. But that version of the internet —

You sure sound excited about it. [LAUGHS]

Well, I am. I mean, I love technology. This is our — The Verge’s competitive differentiation in the entire media industry is, like, we really like it. And I’m excited to see what they build. I think there’s some really neat things being built. When I think about the information ecosystem, I’m vastly more pessimistic because of the fact that all of these networks are geared to drive you towards a transaction.

And I don’t mean that in some anticapitalist way. I mean literally the incentives are to get you to buy something. So more and more of the stuff that you consume is designed around pushing you towards a transaction. That’s weird. I think there’s a vast amount of white space in the culture for things that are not directly transactable.

I think next to that you’re going to get a bunch of people, companies who say our differentiation in this market is that there’s no A.I. here. And they will try to sell that. And I don’t know how that experiment plays out. I don’t know if that experiment will be successful.

I do know that that experiment will be outside of the distribution channels that exist now because those distribution channels are being run by companies that are invested heavily in A.I. And I’m hopeful that over there, on whatever new non-A.I. internet that exists, that some amount of pressure is placed on the other distribution channels to also make that distinction clear.

I’m just thinking about this, and the thing that it brings to mind for me is the resurgence of vinyl —

— and the dominance of streaming platforms. So what I would think of as the music industry of — how many years ago was C.D.s? I don’t actually remember now. But what it did was split into — there’s been a resurgence of vinyl, the sort of analog. It’s a little cool. I actually just bought a record player recently, or was given one by my wonderful partner. But that’s not very big.

Then there’s these huge streaming platforms, right? I mean, most people are listening on Spotify, on Apple Music, on YouTube Music, on Amazon, et cetera. And I don’t think we feel like we figured that out very well. But I do think that’s probably going to be the dynamic. I mean, I do think there are going to be things you go to because you believe it is a human being or because you believe the A.I. is used well.

I do also think the big things to come are going to be the things that figure out how to use A.I. well rather than poorly. Maybe that also means honestly and transparently, rather than dishonestly and opaquely.

Maybe the social internet dies because, one, we don’t really like it that much anymore anyway, but also because it’s too hard to figure out what’s what. But actually, an internet of A.I. helpers, assistants, friends, et cetera, thrives. And on the other side, you have a real human. I don’t know. But give me more of the Nilay technology side.

What can A.I. do well? If you were building something or if you were imagining something to be built, what comes after?

By the way, the music industry just released its numbers. Vinyl outsold CDs for the second year running. Double the amount of revenue in vinyl than CDs.

That’s wild, actually.

It’s crazy. And all of that in total is 11 percent of music industry revenues in ‘23 compared to 84 percent of the revenue is streaming. So you are correct. This is a big distinction. People want to buy things, and so they buy one thing that they like. And they consume everything in streaming.

What happens when Spotify is overrun by A.I. music? You can see it coming. What happens when you can type into Spotify, man, I’d really like to listen to a country song. Just make me one. And no one down the line has to get paid for that. Spotify can just generate that for you.

I think that’s going to push more people in the other direction. I really do. That there will be this huge pot of just make me whatever exactly I want at this moment money over here. But the cool people are still going to gravitate towards things that are new. I just believe that so firmly in my heart that when I think about where does the technology for that come from, I still think it comes from basic open platforms and open distribution.

The great power of the internet is that you can just make a whole new thing. And I don’t think that anyone has really thought through what does it mean to decentralize these platforms. What does it mean to — I don’t know — build an old-school portal where it’s just people pointing at great stuff as opposed to open this app and an algorithm will just deliver you exactly what we think you want, or, down the line, generate content for you that we think that you will continue watching.

I think — and this is maybe a little bit of a counterintuitive thought — that this is actually a great time to begin things in media. I think that we have a more realistic sense of the business model and what will actually work. They need to build an audience. They need to build something people will actually pay you for. I think a lot of the problem right now is things built for another business model that failed are having a lot of trouble transitioning because it’s very, very hard to transition a structure. Now, that doesn’t mean it’s a great business. It’s not what I hoped it would become. It’s not the advertising revenue I hoped we would have. But it’s something.

What feels fully unsolved to me right now is distribution, right? When I was a blogger, the way distribution worked was people would find me because other blogs would link to me. And then if they liked me, they would put me in their bookmarks section.

Then they would come back the next day by clicking on a bookmark. I don’t think any of us think that much about bookmarks anymore. That’s not really how the internet works. Things moved to search. They moved, primarily for a long time, to social. And that was a way you could create distribution.

You could go from — you started a website. We started Vox, right? We started Vox in 2014 or 2015. The day before we launched, we had no visitors. And pretty quickly we had a lot of things that were working on social and working on Search. And we had millions and millions and millions every month.

But now social is broken as a distribution mechanism. I mean, Elon Musk has made Twitter anti-news distribution. Google search has become very, very messy. People don’t have the old bookmarks habit in the way they did. And so if you’re starting something new, the question of how you build that audience, how you go from nothing to an audience, feels very unsolved.

Yeah. That’s the cleansing fire. That’s the thing I’m excited about. Here’s a new problem in media. Here’s a new problem that’s being created by A.I.

If I were to tell you five years ago, I’m going to launch a new property and the core insight that I have is that we need to replace the distribution mechanisms of the internet, you would not pay me any money. You would not fund that idea. You would not say — well, you would say, get some traffic on Twitter and start a Substack or start a YouTube channel, anything except figure out a new distribution method to compete with these social media companies.

You have that idea now. And people are like, yeah, that’s the problem. We have to solve that problem. That is the problem to solve, because Twitter has blown itself up in whatever way Elon is blowing it up, because the other social channels have become the Home Shopping Network, by and large, because YouTube has optimized itself into making Mr. Beasts and only Mr. Beasts, right?

It’s weird, by the way, that YouTube exists. We’ve barely talked about it on this podcast. It is the thing most people watch most of the time. It supports no journalism. At scale, the idea that there’s not an ABC News of YouTube on a distribution platform of that size is a moral failing on Google’s part. I really believe this. And no, we never really talk about it. It’s just — YouTube is ignored. It has become such an infrastructure that we never talk about it.

But my view is that YouTube is the most politically important platform. Everyone wants to talk about TikTok. I think YouTube is much more significant.

Yeah, and they run it really well. They run it as infrastructure. And they talk about it as infrastructure. But it’s weird that we have not built great media company-sized media companies on YouTube’s pipes. We just haven’t done it. So you look at that landscape now and you’re like, well, if I want to do that, if I want to build my own audience, I cannot depend on these companies. I have to be able to do something else.

And maybe A.I. does help you do that. Maybe it does help you send a million marketing messages so people start coming to your website directly. Maybe it does start crafting home pages personalized for people based on your library of content so people see the thing they like the most when they show up. There’s a bunch of moves we can all take from social media companies now to build more engaging, more interesting products using A.I., which will make it easier because the A.I. is a technology commodity. You can just go buy it and use it.

But we have to actually build those products. We have to want to build those products as an industry. And that my pessimism is rooted in the idea that the industry kind of sucks at this. We are very much stuck in, we should go send some reporters out into the world, they should come back, write down what they saw, and then hopefully someone else points them at it. And it’s just like, well, that’s been a losing proposition for a decade. We should try something else.

Do you think, beyond the media, because not everything online is media —

Do you think beyond the media, that there is the glimmers of the next thing? I mean, let me give you the thesis I have, which is that the next thing is that the A.I. is somehow your assistant to the internet, right? We seem to me to be moving towards something where the overwhelm is so profound that you actually need some kind of agent working on your behalf to make it through all this.

I mean, you can imagine this is the world of “Her,” the Spike Jonze movie. But you can imagine it as other things, too. There’s going to be software coding agents. The guys who started Instagram started then this thing called Artifact, which is using more A.I. personalization to try to tell people what they might like in the news. It didn’t really work out, but it was an interesting project for a minute.

I think a lot of us feel we spent years now being acted upon by algorithms. And one thing about A.I. is that it’s an algorithm you act on, right? You tell it how to act. Assuming that business model allows that, that it doesn’t have a secret instruction to sell you soap or whatever —

— that’s interesting, right? That’s a pretty profound inversion of the internet we’ve been in.

Let me poke really hard at the true difference between an algorithm that shows you stuff and an algorithm that goes and gets you what you want, because I don’t know that there’s a huge difference in the outcome of those two different processes. So for example, I do not trust the YouTube Kids algorithm. I watch my daughter watch YouTube.

No, why would you?

It is just a nightmare. I don’t know why we let her do it, but we did. And now we’re in the rabbit hole and that’s life. I mean, she’s five. And I will literally say, are you watching garbage? And she’d be like, I am, because she knows what I think is garbage. She’s much smarter than the YouTube Kids algorithm. And then she’s like, can I watch a little more garbage? This is a real conversation I have with my five-year-old all the time.

I would love an A.I. that would just preempt that conversation. Just watch this whole iPad for me and make sure my kid is safe. That’s great. But that is a limitation. It is not an expansion. And I think the thing that I’m seeking with all of these tools is how do we help people expand the set of things that they’re looking at.

Well, let me push on this for a minute, because for a long time a lot of us have asked people, the social media companies — that I have, I’m sure you have — why don’t you give me access to the dials of the algorithm?

Right? I don’t want to see things going viral. If there’s a virality scale of 1 to 10, I want to always be at a 6, right?

I don’t want to see anything over a 6. And I can’t. I wish I could say to Google, I would like things that are not optimized for S.E.O. I just don’t want to see recipes that have a long personal story at the top. Just don’t show me any of them.

But I can’t do that. But one of the interesting things about using the current generation of A.I. models is you actually do have to talk to it like that. I mean, whether I am creating a Replika or a Kindroid or a Character.AI, I have to tell that thing what it is supposed to be, how I want it to talk to me, how I want it to act in the world, what it is interested in, what kinds of expertise it has and does not.

When I’m working with Claude 3, which is the A.I. I use the most right now, I have one instance of it, that I’m just like, you are a productivity coach and you are here to help me stay on task. But I have another where I’m getting some help on, in theory, looking at political science papers, so it’s actually not that good at that.

But this ability to tell this extraordinarily protean algorithm what I want it to do in plain English, that is different, right? The one thing that A.I. seems to make possible is an algorithm that you shape in plain English, an agent that you are directing to help you, in some cases, maybe create the internet, but much more often to navigate it.

Right now it is very hard for me to keep up on the amount of news, particularly around the amount of local news I would like to keep up on. If there is a system that I could say, hey, here’s some things I’m interested in from these kinds of sources, that would be very helpful to me. It doesn’t seem like an impossible problem. In fact, it seems like a problem that is inches away from being solved. That might be cool.

I think that’d be great. I’ve known you for a long time. I think you have a unique ability to articulate exactly what you want and tell it to a computer. [LAUGHS] And you have to scale that idea, right? You have to go to the average — our mothers and say, OK, you have to tell the algorithm exactly what you want. And maybe they’ll get close to it, maybe they won’t, right?

You don’t feel like mothers are able to tell you what they want?

[LAUGHS] I like that idea a lot. I think fundamentally that is still an A.I. closing the walls around you. And I think the power of the recommendation algorithm is not expressed in virality. It’s actually to help you expand your filter bubble. Here’s a band you’d never heard of before. Here’s a movie you never thought of watching. Here’s an article about a subject that you weren’t interested in before.

I think TikTok, in its 2020 TikTok moment, was terrific at this. Everyone was going to sing a sea shanty for five minutes, right? Why do we suddenly care about this and it’s gone? And it was able to create cultural moments out of things that no one had ever really thought of before. And I want to make sure, as I use A.I., that I’m actually preserving that, instead of actually just recreating a much more complicated filter bubble.

I think it’s a good place to end. Always our final question, for the Nilay Patel recommendation algorithm —

what are three books you’d recommend to the audience?

Well, I’m sorry, Ezra, I brought you six.

Did you really?

Is that allowed?

Did you actually bring six?

I didn’t bring six physical books, but I have six recommendations for you.

Damn. All right, go through them quick, man.

They’re in two categories. One is the three books that I thought of and three books from Verge people that if people are interested in these ideas are important. So the first one is “The Conquest of Cool” by Thomas Frank, one of my favorite books of all time. It is about how advertising agencies in the ‘60s co-opted the counterculture and basically replaced counterculture in America. I’ve thought about this a lot because I’m constantly wondering where the punk bands and rage against the machines of 2024 are. And the answer is that they’re the mainstream culture. It’s very interesting. Love that book. It explains, I think, a lot about our culture.

Two is “Liar in a Crowded Theater” by Jeff Kosseff, which is a book about the First Amendment and why we preserve the ability to lie in America. I am very complicated thoughts about the First Amendment right now. I think social media companies should do a better job protecting my kid. I also think the First Amendment is really important. And those ideas are crashing into each other.

Third, I love the band New Order. I know you’re a music fan, so I brought you a music recommendation. It’s “Substance: Inside New Order” by Peter Hook, who is the bassist of New Order. This band hates each other. They broke up acrimoniously, so the book is incredibly bitchy. It’s just a lot of shit-talking about the ‘80s. It’s great.

But inside the book, he is constantly talking about how the technology they used to make the music of New Order didn’t work very well. And there’s long vignettes of why the songs sound the way they do because of how the synthesizers worked. And that just brings together all the ideas I can think of. So those are the three outside of The Verge universe.

But there are three from Verge people that I think are very important. The first is “Everything I Need I Get From You” by Kaitlyn Tiffany, who’s one of my favorite Verge expats. It is about how the entire internet was shaped by the fandom of the band One Direction. And I think this is totally underemphasized, underreported that fandoms are actually what shape the internet. And a lot of what we think of as internet culture is actually fandom culture. And so Kait’s book is really good.

The other, obviously, I have to shout it out is “Extremely Hardcore” by Zoë Schiffer, who basically wrote about the downfall of Twitter. And I think understanding how a social network works — these are lots of people making lots of decisions, and it was just dismantled. And now you can see how the social network broke. And I think we take these things for granted.

And then the third is “Beyond Measure” by James Vincent, which is a history of the systems of measurement and how political they are. And it is one of my favorite books because it is — you just take this stuff for granted. And you look at it, and you’re like, oh, this was deeply, deeply acrimonious.

Nilay Patel, you’re saving the internet through blogging again.

Your podcast is “Decoder.” Thank you very much.

Thanks, man. [MUSIC PLAYING]

This episode of “The Ezra Klein Show” was produced by Claire Gordon. Fact-checking by Michelle Harris with Kate Sinclair and Mary Marge Locker. Our senior engineer is Jeff Geld. We’ve got additional mixing by Isaac Jones and Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin, Rollin Hu and Kristin Lin. We have original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser. And special thanks here to Sonia Herrero.

EZRA KLEIN: From New York Times Opinion, this is “The Ezra Klein Show.”

Earlier this week, we did an episode on how to use A.I. right now. Now, I want to turn the question around and look at how A.I. is being used on you right now. One of the conversations has been sticking in my head was with this person in the A.I. world who was saying to me that if you look at where use has been sticky, if you look at where people keep using it day after day, you’re looking at places where the product doesn’t need to be very good.

That’s why it’s really helpful for college and high school students, college and high school papers — they’re often not very good. That’s sort of their point. It’s why it’s working pretty well for a very low-level coding tasks. That kind of work doesn’t need to be very good. It gets checked and compiled, and so on.

NILAY PATEL: Thank you for having me. This is very exciting.

EZRA KLEIN: Let’s just begin with the big question here, which is what is A.I. doing to the internet right now?

NILAY PATEL: It is flooding our distribution channels with a cannon-blast of — at best — C+ content that I think is breaking those distribution channels.

EZRA KLEIN: Why would it break them?

NILAY PATEL: So most of the platforms the internet are based on the idea that the people using those platforms will in some sort of crowdsourced way find the best stuff. And you can disagree with that notion. I think maybe the last 10 years have proven that that notion is not percent true when it’s all people.

When you increase the supply of stuff onto those platforms to infinity, that system breaks down completely. Recommendation algorithms break down completely, our ability to discern what is real and what is false break down completely, and I think importantly, the business models of the internet break down completely.

So if you just think about the business model of the internet as — there’s a box that you can upload some content into, and then there’s an algorithm between you and an audience, and some audience will find the stuff you put in the box, and then you put an infinity amount of stuff into the box, all of that breaks.

EZRA KLEIN: Thank you for bringing in the supply language. So, I’ve been trying to think about this as this supply and demand mismatch. We have already had way more supply than there is demand. I wasn’t buying a lot of self-published Amazon books. Is the user experience here actually different?

NILAY PATEL: I think that’s a great question. The folks who write the algorithms, the platforms, their C.E.O.s, they will all tell you this is just a new challenge for us to solve. We have to out what is human, what is A.I.-generated. I actually think the supply increase is very meaningful. Like, maybe the most meaningful thing that will happen to the internet because it will sort out the platforms that allow it to be there and have those problems, and the places that don’t. And I think that has not been a sorting that has occurred on the internet in quite some time, where there’s two different kinds of things.

EZRA KLEIN: Didn’t we already pivot to video a couple years ago?

NILAY PATEL: We pivoted to video — I actually love it when LinkedIn adds and takes away these features that other platforms have. They added stories because Snapchat and Instagram had stories, and they took the stories away because I don’t think LinkedIn influencers want to do Instagram Reels, but now they’re adding it again.

EZRA KLEIN: So I want to hold on to something that you’re getting at here. Which, to me, is one of the most under-discussed parts of A.I., which is how do you actually make money off of it? And right now, there are not actually that many ways.

NILAY PATEL: Yeah, I’ve been talking to a lot of C.E.O.s of web companies and email companies on Decoder for the past year. I asked them all the same question, why would you start a website? Why would you send an email? And so, you asked the C.E.O. of Squarespace or Wix or we just had the C.E.O. of MailChimp on the show. And her answer is a little terrifying. Like, maybe openly terrifying.

EZRA KLEIN: But how is A.I. changing that at all because that sounds to me like the thing that is already happening.

NILAY PATEL: So, this is what I mean by the increase in scale. That’s the dream. This is supposed to be what actually happens, but they can only do it in broad cohorts, which is why you get the luggage email after you’ve bought the luggage email or the luggage ad, after you bought the luggage ad.

They know you are a person who used a Wi-Fi network in a certain location at a certain time, they can track that all over the place. They know what you’ve searched for. They know that you went and made a luggage transaction. You are now categorized into people who are likely to buy luggage, whether or not that loop was closed. You put some luggage in a shopping cart.

But that’s still a cohort, they can only do that broadly. And these cohorts can be pretty refined, but they can only do it broadly. With A.I. the idea is we can do that to you individually — the A.I. will write you an email, we’ll write you a marketing message, will set you a price. That isn’t 100x increase the amount of email that will be generated.

EZRA KLEIN: When I get spammy advertising I don’t really think about there being a human on the other end of it. Maybe to some degree there is, but it isn’t part of the transaction happening in my head. There are a lot of parts of the internet that I do think of there being a human on the other end — social media, reviews on Amazon, books — I assume the person who wrote the book is a person. How much of what I’m currently consuming may not be done by human in the way I think it is, and how much do you think that’s going to be in a year, or two, or three years?

NILAY PATEL: I’m guessing your media diet is pretty well human-created because I know that you are very thoughtful about what you consume and what signals you’re sending to the algorithms that deliver your content. I think for most people —

EZRA KLEIN: My mom’s, let’s use my mom’s.

NILAY PATEL: Mom’s are good. I would love to take my mom’s phone and throw it into the ocean and never let her have it again. I openly fear what content comes through my mother through WhatsApp. It terrifies me that I don’t have a window into that. I can’t monitor it. The same software I want to use to watch my daughter’s internet consumption, I would love to apply it to my parents because I don’t think they have the media literacy — they’re much older — to even know, OK, this might be just some A.I.-generated spam that’s designed to make me feel a certain way.

EZRA KLEIN: How can they not be ready for that?

NILAY PATEL: Because they’re the ones making it. This is the central tension of — in particular, I think Google. So, Google depends on the web, the richness of the web is what Sundar Pichai will tell you. He used to run search, he thinks about the web. He cares about it, and you look at the web and you’re like, you didn’t make this rich at all. You’ve made this actually pretty horrible for most people most of the time. Most people — if you search Google to get a credit card, that is a nightmarish experience — like, fully nightmarish. It feels like getting mugged.

EZRA KLEIN: This helps explain a story that I found very strange. So, 404 Media, which is a sort of newer outlet reporting on tech. They found that Google News was boosting stolen A.I. versions of news articles — and we’re seeing this all over. An article by me or by some other journalist shows up in another place, very slightly rewritten by an A.I. system, with an A.I. generated author and photo on top of it. So, we’re seeing a lot of this.

NILAY PATEL: Yeah. Fundamentally, I think if you are at Google and the future of your stock price depends on Gemini being a good competitor to GPT-4 or 5 or whatever OpenAI has, cannot run around saying this is bad. The things it makes are bad.

EZRA KLEIN: What about when it’s not?

NILAY PATEL: I don’t know how fast that is coming. I think that is farther away than people think. I think ‘will it fool you on a phone screen?’ is here already, but ‘is this good’ is, I think, farther away than —

EZRA KLEIN: But a lot of internet content is bad.

NILAY PATEL: That’s fair.

EZRA KLEIN: I mean, you know this better than me. Look, I think it is axiomatic that A.I. content is worse right now than it will ever be.

NILAY PATEL: Sure.

EZRA KLEIN: I mean the advance in image generation over the past year has been significant. That’s very real. And preparing for this conversation, I found myself really obsessing over this question, because one way to talk to you about this is, there’s all this spammy garbage coming from A.I. that is flooding the internet.

NILAY PATEL: I think there’s a sentimentality there. If you make a content farm that is the best content farm, that has the most answers about when the Super Bowl starts, and those pages are great. I think that’s a dead end business. Google is just going to answer the questions. I think that’s fine. I think if you ask Google what time the Super Bowl is, Google should just tell you.

I think if you ask Google how long to boil an egg, Google can just tell you. You don’t need to go to some web page laden with ads and weird headings to find those answers. But these models in their most reductive essence are just statistical representations of the past. They are not great at new ideas.

EZRA KLEIN: I’m going to spend some time thinking about the idea that boredom is an under-discussed driver of our culture. But I want to get at something else in there — this idea of Google answering the question. We’re already seeing the beginnings of these A.I. systems that you search the question that might — at another time — have brought you to The Verge, to CNN, to The New York Times, to whatever.

NILAY PATEL: I think there’s a reason that the A.I. companies are leading the charge to watermark and label content as A.I.-generated. Most of them are in the metadata of an image. So most pictures you see in the internet, they carry some amount of metadata that describes the picture. What camera was taken on, when it was taken, what image editing software was used.

EZRA KLEIN: So their training data remains less corrupted?

NILAY PATEL: Yeah. I think there’s a very straightforward incentive for them to figure out the watermarking, labeling stuff they want to do. And they have coalitions, and tasks force, and Adobe talks about the image of the Pope and the puffer jacket as a, “catalyzing moment” for the metadata of A.I. because people freaked out. They’re like oh, this thing looks real. But they have a real incentive to make sure that they never train on other A.I. generated content.

I’m not saying we don’t — like, other publishers do this. But the point of these algorithms is, ideally, to bring you to the HouseFresh people, is to bring you to the person who cares so much about air purifiers they made a website about air purifiers, and we’re not doing that anymore. And so if you were to say, where should a young person who cares the most about cars, or who cares the most about coffee, or whatever.

Where are they going to go? Where are they going to make stuff? They’re going to pick a closed platform that ideally offers them some built in monetization, that ideally offers them some ability to connect directly with an audience. They’re not going to go to a public space like the web, where they might own their own business, which would be good. But they’re also basically at the mercy of thieves who come in the night and take all their work away.

EZRA KLEIN: But also, if you kill HouseFresh, then two years later when you ask the A.I. what air purifier should I get, how does it know what to tell you?

NILAY PATEL: Yeah, I don’t the answer to that question.

EZRA KLEIN: I don’t think they do either.

NILAY PATEL: Yeah again, this is why I think that they are so hell-bent on labeling everything. I think they need some people around in the future.

EZRA KLEIN: But labeling is good. I mean, that keeps you from getting too much garbage in your data set. But replacing a bunch of the things that the entire informational world relies on to subsidize itself — to fund itself — like this to me is a thing that they don’t have an answer for.

NILAY PATEL: Wait, let me ask you a harder question. Do they care?

EZRA KLEIN: Depends on they, but I don’t think so.

NILAY PATEL: Yeah.

EZRA KLEIN: Or at least they care in the way that I came to realize Facebook, now Meta, cared about journalism. People say they didn’t care about journalism. I don’t believe that’s actually true. They didn’t care enough for it to mean anything. Like, if you asked them, if you talked with them, if you had a drink, they would think what was happening to journalism was sad.

NILAY PATEL: [LAUGHS]

EZRA KLEIN: And if it would cost them nothing, they would like to help. But if it would cost them anything — or forget costing them anything. If they would begin to help and then recognize an opportunity had been created that they could take instead of you, they would do that. That’s the way they care.

NILAY PATEL: I keep a list of TikToks that I think each individually should be a Ph.D. thesis in media studies. It’s a long list now. And all of them are basically just layers of copyright infringement in their own weird way.

My favorite is — it’s a TikTok, it has millions of views. It’s just a guy reading a summary of an article in the journal Nature. It has millions of views. This is more people that have ever considered any one article in the journal Nature — which is a great journal. I don’t mean to denigrate it. It’s a proper scientific journal. They work really hard on it. And you just go 5 steps down the line, and there’s a guy on TikTok summarizing a summary of Nature, and you’re like what is this? What is this thing that I’m looking at? Will any of the million viewers of this TikTok buy one copy of Nature because they have encountered this content? Why did this happen?

And the idea is, in my mind at least, that those people who curate the internet, who have a point of view, who have a beginning and middle, and an end to the story they’re trying to tell all the time about the culture we’re in or the politics we’re in or whatever. They will actually become the centers of attention and you cannot replace that with A.I. You cannot replace that curatorial function or that guiding function that we’ve always looked to other individuals to do.

And those are real relationships. I think those people can stand in for institutions and brands. I think the New York Times, you’re Ezra Klein, a New York Times journalist means something. It appends some value to your name, but the institution has to protect that value. I think that stuff is still really powerful, and I think as the flood of A.I. comes to our distribution networks, the value of having a powerful individual who curates things for people, combined with a powerful institution who protects their integrity actually will go up. I don’t think that’s going to go down.

EZRA KLEIN: You said something on your show that I thought was one of the wisest, single things I’ve heard on the whole last decade and a half of media, which is that places were building traffic thinking they were building an audience. And the traffic, at least in that era, was easy, but an audience is really hard. Talk a bit about that.

NILAY PATEL: Yeah first of all, I need to give credit to Casey Newton for that line. That is something — at The Verge, we used to say that to ourselves all the time just to keep ourselves from the temptations of getting cheap traffic. I think most media companies built relationships with the platforms, not with the people that were consuming their content.

NILAY PATEL: The other thing that those business models were predicated upon was you’d get so good at being a supplier to one platform or another with Game of Thrones content or whatever it was that they would pay you money for it directly — that Google would say, this is the Game of Thrones link that most people are clicking on. We ought to pay Vanity Fair for its Game of Thrones content to surface it. Or all of BuzzFeed was we’re going to be so good at going viral on Facebook that Facebook will pay us money.

Every YouTuber gets their wings when they make the video about how they’re mad at YouTube. There’s a woodworking YouTuber that I used to follow, and he just sort of got to the point where he’s like, I hate YouTube. I’m leaving. And it’s like dude, you made videos about jointing wood, like what are you doing? And it’s like his relationship with the platform was so cynical that he was like, I’m moving my business elsewhere. You can sign up for a master class. Those individuals have these very cynical, very commercial relationships with the platforms that the media companies, for some reason, just never hedged. And so they actually do have audiences. And I think media companies need to get way back on the game of having a true audiences.

EZRA KLEIN: This gets to something that does worry me about this phase of A.I. hitting the internet, which is it’s hitting an internet in a moment of decay and weakness. And here, by internet, I mean the sort of content generating internet, and I break that into a couple of categories. The media is very weak right now. The media business we have seen closures left and right, layoffs left and right. I mean, a bunch of players like Vice and BuzzFeed who were believed to be the next generation of juggernauts are functionally gone as news organizations.

And into this comes A.I., and all the money that A.I. seems to bring, and even the A.I. companies might pay you some money for your stuff. Reddit just licensed a bunch of its content as training data to Google.

NILAY PATEL: As a consumer or as a producer?

EZRA KLEIN: As a producer.

NILAY PATEL: The idea that media companies are going to license their stuff to the A.I. companies is just the end of the road that we’ve been on for a long time. We are suppliers to algorithms. OK? And in any normal functioning capitalist economy, supplier margins get squeezed to zero and then maybe we all die.

Like, that’s the game we’ve been playing without saying it for a long time —

EZRA KLEIN: Which I think is why you see The New York Times suing OpenAI, like a real desire to not be in that game again.

NILAY PATEL: You see The New York Times suing OpenAI, but you don’t see them suing Google, you don’t see them de-S.E.O.ing pages across New York Times. Like, they still need the audience from these platforms. And I think there’s a very tense relationship there. The idea that you could sue OpenAI and win some precedent that gives you an enormous amount of leverage over Google I think is a very powerful idea.

And a really interesting facet of the internet we live in today is that most of the copyright law decisions were won by a young, upstart, friendly Google. YouTube exists because it was Google. Like, Viacom famously sued YouTube and they might have won and put it out of business, but Google, the friendly Google company with the water slides in the office, the upstarts that made the product you loved, went and won that case.

Google Books, we’re going to index all the books without asking for permission. They won that case, because they were friendly Google, and the judges were like, look at these cute kids making a cool internet? Like it was new and novel. Google image search — these are all massive copyright decisions that Google won as a startup company run by young people building a new product that the judges were using on their Dell desktops or whatever.

EZRA KLEIN: You don’t want a staunch innovation. Like, that was the big fear in that era. We don’t know what we’re building, and that’s still the thing you hear, and it’s not even untrue. You crack down on copyright and maybe you do staunch innovation. You don’t crack down copyright and maybe you destroy the seed corn of the Informational Commons. It’s very fraught for the copyright judges, but also just for all of us.

NILAY PATEL: Yeah, what are you as a producer on the internet is totally governed by copyright law. Like, a joke at The Verge is a copyright law is the only functional regulation on the internet. The entire internet is just speech, that’s all it is top-to-bottom, it’s speech.

EZRA KLEIN: Taking in the legal sense of the term?

NILAY PATEL: No, in the moral sense of the term. They come to your website and they take your stuff. It’s not a zero sum taking, but they’ve extracted value to create more value for themselves. I think that’s just a moral taking. There’s some permission there that did not occur. Joanna Stern at The Wall Street Journal just interviewed Mira Murati, the C.T.O. of OpenAI, about training data for Sora, the video generator, and Mira said, we just use what’s publicly available. And it’s like yo, that doesn’t make any sense. Like, there are lots of rules about what’s publicly available. Like, you can’t just take stuff because you can link to it on the internet, that’s not how it actually works.

EZRA KLEIN: Let me try to take the argument I hear from the A.I. side of this, which is that there is functionally nothing in human culture and human endeavor that is not trained on all that has come before it — that I, as a person, am trained on all this embedded knowledge in society, that every artist has absorbed, all this other art that the A.I. — I mean, this is just learning. And as long as you are transforming that learning into something else, as long as you are doing something new with that learning, then one, copyright law is not supposed to apply to you in some way or another, although that’s obviously complicated.

NILAY PATEL: I hear this idea all the time, often from the sorts of people in Silicon Valley who say they do first principles thinking — which is one of my favorite phrases, because it just means what if we learn nothing? Like, what if none of the history of the world applied to us and we could start over to our benefit? And that’s usually what that’s code for.

EZRA KLEIN: Judge Patel, if you’re thinking about cases in this area, like, what do you think the answer is here? Is it the sampling model, is it something else? What do you think the right broad strokes resolution is?

NILAY PATEL: Let me stick on the music example for one second, because I think music is really interesting because it’s kind of a closed ecosystem. There’s only so many big music companies. It’s the same lawyers, and the same executives, and the same managers going to the same clearing houses and having the same approaches. We’re going to give you a songwriting credit because we interpolated the bass line of this song into that song, and now here’s some money. And this is the mechanism by which we’ll pay you. The A.I. companies are not a closed ecosystem, it is just a free for all. It’s the open web, it’s a bunch of players.

NILAY PATEL: Well the media industry, but also at some point this is a regulatory question, a question of law. I mean, nothing is stopping Congress from making copyright law designed for the A.I.-era. Nothing is stopping Congress from saying, this is how we think this should work across industries. Not just media, but novelists, but everybody.

NILAY PATEL: Well, there are some things that stop Congress from doing a lot of things. The idea that Congress could pass a massive rewrite of copyright law at this moment in time is pretty far afield.

EZRA KLEIN: But won’t and couldn’t, I do want to make this distinction here. What you’re saying is Congress is too polarized and bitterly divided over everything and can’t do anything and can’t get anything done, and that’s my whole job man, I know. But what I am saying is that, you could write a law like this.

NILAY PATEL: So there is one law. There’s the J.C.P.A., the Journalism Competition Preservation Act, which allows media companies to escape antitrust law and bargain collectively with whoever they wish to bargain with. I don’t know if that’s going to pass, I know there’s a lot of interest in it.

EZRA KLEIN: You and I are both fans of Marshall McLuhan, the media theorist. And he’s got this famous line, ‘the medium is the message.’ And more deeply, what he says is that people, when they see a new medium, they tend to think about the content. For television, it’s the shows, what do you think about this show or that show? For Twitter, the tweets, for a newspaper, the articles. But you have to look behind the content to the actual medium itself to understand what it is trying to tell you.

NILAY PATEL: I have a lot of thoughts about this. I disagree on the basic message. I do think one of the messages of A.I. is that most people make middling work, and middling work is easy to replace. Every email I write is not a great work of art. Like, so much of what we produce just to get through the day is effectively middling. And sure, A.I. should replace a bunch of that. And I think that metaphysical shock comes from the idea that computers shouldn’t be able to do things on their own, and you have a computer that can just do a bunch of stuff for you. And that changes your relationship to the computer in a meaningful way, and I think that’s extremely real.

It’s because this person has made all of these people feel something. The art that has been created by this one very singular individual has captivated all of these people together, because of her story, because of the lyrics, because it means something to them. And I watch people use Midjourney or generate a story with an A.I. tool, and they show the art to you at the end of it, and they’re glowing. Like, look at this wonderful A.I. painting. It’s a car that’s a shark that’s going through a tornado and I told my daughter a story about it.

And I’m like yeah, but this — I don’t want anything to do with this. Like, I don’t care about this. And that happens over and over again. The human creativity is reduced to a prompt, and I think that’s the message of A.I. that I worry about the most, is when you take your creativity and you say, this is actually easy. It’s actually easy to get to this thing that’s a pastiche of the thing that was hard, you just let the computer run its way through whatever statistical path to get there. Then I think more people will fail to recognize the hard thing for being hard. And that’s — truly the message of A.I. is that, maybe this isn’t so hard and there’s something very dangerous to our culture embedded in that.

EZRA KLEIN: I want to put a pin in the hard things, easy things. I’m a little bit obsessed by that and want to come back to it. But first I want to talk about A.I. art for a minute, because I do think when we’re talking about everything that’s going to come on the internet, we’re talking about A.I. art. Obviously, much of it is going to get better. Some of it is not distinguishable.

NILAY PATEL: Have you found an A.I. that can actually write like you?

EZRA KLEIN: I found an A.I. that can mimic certain stylistic tics I have in a way that is better than I think most people could do. I have not found any A.I. that can, in any way, improve my writing for all that you’re constantly told it can. And in fact, the more I try, the worse my writing gets because typically what you have to do to improve your writing is recognize if you’re writing the wrong thing.

NILAY PATEL: This is like the verge of DNA.

EZRA KLEIN: Is it? Yeah, so it comes out in 1935. It’s about the ability to reproduce art. And he says, and I’ll quote it here, “that which whithers in the Age of Mechanical Reproduction is the aura of the work of art.” Then he goes on to say, “by making many reproductions, it substitutes a plurality of copies for a unique existence.”

But I wonder about this with humans. How much of something is just the fact that there’s a human behind it? My Kindroid is no worse at texting me than most people I know. But the fact that my Kindroid has to me is meaningful to me, in the sense that I don’t care if it likes me because there’s no achievement for it to me. The fact that there is a human on the other side of most text messages I send matters. I care about it because it is another mind. The Kindroid might be better in a formulaic way. The kindred might be better in terms of the actual text. I can certainly tune it more to my kind of theoretical liking, but the friction of another person is meaningful to me. Like, I care that my best friend likes me and could choose not to. Is there an aura problem here?

NILAY PATEL: It is so hard to make someone else feel anything other than pain. Like, it’s just like — it’s —

EZRA KLEIN: Christ, that’s the darkest thing I’ve ever heard you say.

NILAY PATEL: Yeah, but I believe it in my soul.

EZRA KLEIN: Really?

NILAY PATEL: Yeah. I think the hardest thing to —

EZRA KLEIN: a really different turn as a show right now. [LAUGHS]:

NILAY PATEL: Maybe —

EZRA KLEIN: You don’t make people laugh, you don’t give them hugs?

NILAY PATEL: No, I think that’s hard. I think that effort is worth it. That’s why I don’t think it’s a dark thing to say. I think the essence of being a good person is pointing your effort at making other people not feel pain. I think bullies make people feel pain because it’s easy. Again, I come back to Taylor Swift in Soldier Field. The thing that was going through my head is, this person is making 60,000 people feel joy, and she’s doing it through art. That is the purpose of art. The purpose of art is to inspire feelings, to inspire emotion.

EZRA KLEIN: Shannon Vallor is a philosopher of technology, and she’s got a book coming out called “The A.I. Mirror,” and I like the way she puts this, because there’s this way that turns is somewhat warped mirror back on ourselves when I was saying a few minutes ago that the message of A.I. is that you’re derivative. That leaves something out. What it’s really saying is that the part of you that often the economy values is derivative, is copyable because we actually ask people a lot of the time to act like they’re machines.

NILAY PATEL: Yeah, I buy that. One of my favorite things that I’ve covered in the past few years is a thing called robotic process automation, which is very funny. Just abstractly, deeply hilarious. There are lots and lots of companies throughout the United States that built computer systems 10, 15 years ago, 20 years ago. Hospital systems are famous for this. They have billing systems. They have buildings full of people who use Microsoft Excel on Windows ’95.

They will sell you a brand new, state of the art computer and it will connect to the keyboard and monitor jack of your old computer, and it will just use the Windows ’95 for you, which is just bonkers. It’s like Rube Goldberg machine of computers using old computers, and then your office full of accountants who knew how to use your old system will go away.

But then A.I. creates the scale problem. What if we do that but instead of some hospital billing system built in the ’90s, it’s just the concept of Microsoft Excel, and now you can just sort of issue a command on your computer and it’ll go use Excel for you and you don’t need an accountant, you don’t need a lawyer.

EZRA KLEIN: What percent of workers are actually asked to poke at the assumptions of their organization, because I worry it’s not as high as you think it is, or implying there. I’m not worried about Taylor Swift. I’m not worried about Nilay Patel. And I don’t just want to make this about wages. That’s a jobs sort of another conversation.

NILAY PATEL: All over the place.

EZRA KLEIN: There’s a huge amount of work like that. And if I felt confident as some of the economists say that we’ll just upmarket people into the jobs where they use more human judgment, David Autor who’s a great trade economist at MIT, just made this argument recently, that what A.I. is going to do is make it possible for more people to exercise judgment and discernment within their work, and I hope he is right. I really hope he is right. But I think a lot of organizations are not set up for a lot of people to use judgment and discernment. They treat a lot of people like machines, and they don’t want them doing things that are complicated and step out of line and poke at the assumptions in the Excel doc. They want the Excel doc ported over without any mistakes.

It seems plausible to me that we’re going to get to that.

NILAY PATEL: Do you think their bosses want to be able to poke at the assumptions though?

EZRA KLEIN: But if you — I mean this is actually something I believe about the whole situation. The economy needs fewer bosses and workers.

EZRA KLEIN: Think about this in the journalist context or the writing context, where I think what A.I. naturally implies that it’s going to do is turn many more people into editors and writers. Because for a lot of content creation that doesn’t require a lot of poking at assumptions, mid-level social media marketing — a lot of people are doing that job right now. But the people doing marketing for a mall —

NILAY PATEL: Yeah, that is the MailChimp example. That is the product that they are building.

EZRA KLEIN: And so what you have then is we used to have a bunch of these social media marketers and now you have one person overseeing a couple systems, like making sure they didn’t say something totally crazy. But you need fewer editors and you need writers. I mean, you know The Verge is structured. You know how The Times is structured. And this is one of my deep worries.

And then this goes to the thing you were getting at earlier, which is one way I think that A.I. could actually not make us more productive, more innovative, is that a lot of the innovation, a lot of the big insights happen when we’re doing the hard thing, when we’re sitting there trying to figure out the first draft, or learn about a thing, or figure out what we’re doing. One of the messages of the medium of A.I. is be efficient. Don’t waste your time on all this. Just tell the system what to do and do it. But there’s a reason I don’t have interns write my first draft for me.

EZRA KLEIN: They could do it. But you don’t get great ideas, or at least not as many of them, editing a piece of work as you do reporting it out, doing the research, writing the first draft. That’s where you do the thinking. And I do think A.I. is built to kind of devalue that whole area of thinking.

NILAY PATEL: We are working on a big story at The Verge right now that I’m very excited about. But there are four of us right now in an argument about whether we should tell that story in chronological order or as a series of vignettes. There is no right answer to this question. There’s just four people who are battling it back and forth.

EZRA KLEIN: I think vignettes.

NILAY PATEL: Yeah. By the way, I’m on team vignette.

EZRA KLEIN: Good man. [LAUGHS]:

NILAY PATEL: My belief is that it’s easier to digest a long story when it’s composed of lots of little stories as opposed to one long one. I’m being outvoted right now — editor in chief. I should replace them all with A.I., just get them out of here. [CHUCKLES] But that is the kind of work that I think makes the end product great. And I think going from good to great is still very human.

EZRA KLEIN: So I want to go back, then, to the internet for a bit, which is I think the presentation we’ve offered is fairly pessimistic. You, when I read and listen to you on this, are — I wouldn’t call it pessimistic. I would say a little excited by the idea of a cleansing fire.

NILAY PATEL: That is very much how I see it. I would add a generational tinge to that, which is I grew up in that weird middle generation between X and millennials. I think temperamentally I’m much more Generation X. But they describe it as they didn’t have computers and then you have computers. You play the Oregon Trail. That’s me on the nose.

I distinctly remember life before computers. It’s an experience that I had quite viscerally. And that shapes my view of these tools. It shapes my view of these companies. Well, there’s a huge generation now that only grew up in this way. There’s a teenage generation right now that is only growing up in this way. And I think their natural inclination is to say, well, this sucks. I want my own thing. I want my own system of consuming information. I want my own brands and institutions.

And I don’t think that these big platforms are ready for that moment. I think that they think they can constantly be information monopolies while they are fending off A.I.-generated content from their own A.I. systems. So somewhere in there all of this stuff does break. And the optimism that you are sensing from me is, well, hopefully we build some stuff that does not have these huge dependencies on platform companies that have no interest at the end of the line except a transaction.

EZRA KLEIN: OK, but you’re telling me how the old thing dies. And I agree with you that at some point the old thing dies. You can feel it. It’s moribund right now. You’re not telling me what the new thing is, and I’m not saying you fully know. But I don’t think the new thing is just a business model that is not as dependent on Meta. I mean, on some level, there’s going to be a lot of A.I. around here.

NILAY PATEL: It’s an audience model. It’s not dependent on these algorithms.

EZRA KLEIN: But is there — I guess one question I have is that, one — I mean, you know where the venture capital is going right now.

EZRA KLEIN: Everything is going to be built with A.I. —

EZRA KLEIN: — laced through every piece of it. And some of it, for all we’re talking about, might be cool, right? I’m not saying you’re mostly going to make great art with A.I. But actually, Photoshop did create a lot of amazing things.

NILAY PATEL: I’m not so sure about that.

NILAY PATEL: I think we’re about to split the internet in two. I think there will be a giant commercial A.I.-infested internet. That’s the platform internet. That’s where it’s going. Moribund, I agree. But it will still be huge. It’s not going away tomorrow. And they will figure out — these are big companies full of smart people with the most technology.

EZRA KLEIN: You sure sound excited about it. [LAUGHS]

NILAY PATEL: Well, I am. I mean, I love technology. This is our — The Verge’s competitive differentiation in the entire media industry is, like, we really like it. And I’m excited to see what they build. I think there’s some really neat things being built. When I think about the information ecosystem, I’m vastly more pessimistic because of the fact that all of these networks are geared to drive you towards a transaction.

EZRA KLEIN: I’m just thinking about this, and the thing that it brings to mind for me is the resurgence of vinyl —

EZRA KLEIN: — and the dominance of streaming platforms. So what I would think of as the music industry of — how many years ago was C.D.s? I don’t actually remember now. But what it did was split into — there’s been a resurgence of vinyl, the sort of analog. It’s a little cool. I actually just bought a record player recently, or was given one by my wonderful partner. But that’s not very big.

EZRA KLEIN: Maybe the social internet dies because, one, we don’t really like it that much anymore anyway, but also because it’s too hard to figure out what’s what. But actually, an internet of A.I. helpers, assistants, friends, et cetera, thrives. And on the other side, you have a real human. I don’t know. But give me more of the Nilay technology side.

EZRA KLEIN: What can A.I. do well? If you were building something or if you were imagining something to be built, what comes after?

NILAY PATEL: By the way, the music industry just released its numbers. Vinyl outsold CDs for the second year running. Double the amount of revenue in vinyl than CDs.

EZRA KLEIN: That’s wild, actually.

NILAY PATEL: It’s crazy. And all of that in total is 11 percent of music industry revenues in ’23 compared to 84 percent of the revenue is streaming. So you are correct. This is a big distinction. People want to buy things, and so they buy one thing that they like. And they consume everything in streaming.

EZRA KLEIN: I think — and this is maybe a little bit of a counterintuitive thought — that this is actually a great time to begin things in media. I think that we have a more realistic sense of the business model and what will actually work. They need to build an audience. They need to build something people will actually pay you for.

I think a lot of the problem right now is things built for another business model that failed are having a lot of trouble transitioning because it’s very, very hard to transition a structure. Now, that doesn’t mean it’s a great business. It’s not what I hoped it would become. It’s not the advertising revenue I hoped we would have. But it’s something.

NILAY PATEL: Yeah. That’s the cleansing fire. That’s the thing I’m excited about. Here’s a new problem in media. Here’s a new problem that’s being created by A.I.

EZRA KLEIN: But my view is that YouTube is the most politically important platform. Everyone wants to talk about TikTok. I think YouTube is much more significant.

NILAY PATEL: Yeah, and they run it really well. They run it as infrastructure. And they talk about it as infrastructure. But it’s weird that we have not built great media company-sized media companies on YouTube’s pipes. We just haven’t done it. So you look at that landscape now and you’re like, well, if I want to do that, if I want to build my own audience, I cannot depend on these companies. I have to be able to do something else.

EZRA KLEIN: Do you think, beyond the media, because not everything online is media —

NILAY PATEL: Let me poke really hard at the true difference between an algorithm that shows you stuff and an algorithm that goes and gets you what you want, because I don’t know that there’s a huge difference in the outcome of those two different processes. So for example, I do not trust the YouTube Kids algorithm. I watch my daughter watch YouTube.

EZRA KLEIN: No, why would you?

NILAY PATEL: It is just a nightmare. I don’t know why we let her do it, but we did. And now we’re in the rabbit hole and that’s life. I mean, she’s five. And I will literally say, are you watching garbage? And she’d be like, I am, because she knows what I think is garbage. She’s much smarter than the YouTube Kids algorithm. And then she’s like, can I watch a little more garbage? This is a real conversation I have with my five-year-old all the time.

EZRA KLEIN: Well, let me push on this for a minute, because for a long time a lot of us have asked people, the social media companies — that I have, I’m sure you have — why don’t you give me access to the dials of the algorithm?

EZRA KLEIN: Right? I don’t want to see things going viral. If there’s a virality scale of 1 to 10, I want to always be at a 6, right?

EZRA KLEIN: But I can’t do that. But one of the interesting things about using the current generation of A.I. models is you actually do have to talk to it like that. I mean, whether I am creating a Replika or a Kindroid or a Character.AI, I have to tell that thing what it is supposed to be, how I want it to talk to me, how I want it to act in the world, what it is interested in, what kinds of expertise it has and does not.

NILAY PATEL: I think that’d be great. I’ve known you for a long time. I think you have a unique ability to articulate exactly what you want and tell it to a computer. [LAUGHS] And you have to scale that idea, right? You have to go to the average — our mothers and say, OK, you have to tell the algorithm exactly what you want. And maybe they’ll get close to it, maybe they won’t, right?

EZRA KLEIN: You don’t feel like mothers are able to tell you what they want?

NILAY PATEL: [LAUGHS] I like that idea a lot. I think fundamentally that is still an A.I. closing the walls around you. And I think the power of the recommendation algorithm is not expressed in virality. It’s actually to help you expand your filter bubble. Here’s a band you’d never heard of before. Here’s a movie you never thought of watching. Here’s an article about a subject that you weren’t interested in before.

EZRA KLEIN: I think it’s a good place to end. Always our final question, for the Nilay Patel recommendation algorithm — what are three books you’d recommend to the audience?

NILAY PATEL: Well, I’m sorry, Ezra, I brought you six.

EZRA KLEIN: Did you really?

NILAY PATEL: Is that allowed?

EZRA KLEIN: Did you actually bring six?

NILAY PATEL: I didn’t bring six physical books, but I have six recommendations for you.

EZRA KLEIN: Damn. All right, go through them quick, man.

NILAY PATEL: They’re in two categories. One is the three books that I thought of and three books from Verge people that if people are interested in these ideas are important.

So the first one is “The Conquest of Cool” by Thomas Frank, one of my favorite books of all time. It is about how advertising agencies in the ’60s co-opted the counterculture and basically replaced counterculture in America. I’ve thought about this a lot because I’m constantly wondering where the punk bands and rage against the machines of 2024 are. And the answer is that they’re the mainstream culture. It’s very interesting. Love that book. It explains, I think, a lot about our culture.

Third, I love the band New Order. I know you’re a music fan, so I brought you a music recommendation. It’s “Substance: Inside New Order” by Peter Hook, who is the bassist of New Order. This band hates each other. They broke up acrimoniously, so the book is incredibly bitchy. It’s just a lot of shit-talking about the ’80s. It’s great.

EZRA KLEIN: Nilay Patel, you’re saving the internet through blogging again.

NILAY PATEL: Thanks, man.

EZRA KLEIN: This episode of “The Ezra Klein Show” was produced by Claire Gordon. Fact-checking by Michelle Harris with Kate Sinclair and Mary Marge Locker. Our senior engineer is Jeff Geld. We’ve got additional mixing by Isaac Jones and Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin, Rollin Hu and Kristin Lin. We have original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser. And special thanks here to Sonia Herrero.

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Writing a Research Paper Introduction | Step-by-Step Guide

Published on September 24, 2022 by Jack Caulfield . Revised on March 27, 2023.

The introduction to a research paper is where you set up your topic and approach for the reader. It has several key goals:

• Present your topic and get the reader interested
• Provide background or summarize existing research
• Position your own approach
• Detail your specific research problem and problem statement
• Give an overview of the paper’s structure

The introduction looks slightly different depending on whether your paper presents the results of original empirical research or constructs an argument by engaging with a variety of sources.

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Table of contents

Step 1: introduce your topic, step 2: describe the background, step 3: establish your research problem, step 4: specify your objective(s), step 5: map out your paper, research paper introduction examples, frequently asked questions about the research paper introduction.

The first job of the introduction is to tell the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening hook.

The hook is a striking opening sentence that clearly conveys the relevance of your topic. Think of an interesting fact or statistic, a strong statement, a question, or a brief anecdote that will get the reader wondering about your topic.

For example, the following could be an effective hook for an argumentative paper about the environmental impact of cattle farming:

A more empirical paper investigating the relationship of Instagram use with body image issues in adolescent girls might use the following hook:

Don’t feel that your hook necessarily has to be deeply impressive or creative. Clarity and relevance are still more important than catchiness. The key thing is to guide the reader into your topic and situate your ideas.

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Professional editors proofread and edit your paper by focusing on:

• Academic style
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This part of the introduction differs depending on what approach your paper is taking.

In a more argumentative paper, you’ll explore some general background here. In a more empirical paper, this is the place to review previous research and establish how yours fits in.

Argumentative paper: Background information

After you’ve caught your reader’s attention, specify a bit more, providing context and narrowing down your topic.

Provide only the most relevant background information. The introduction isn’t the place to get too in-depth; if more background is essential to your paper, it can appear in the body .

Empirical paper: Describing previous research

For a paper describing original research, you’ll instead provide an overview of the most relevant research that has already been conducted. This is a sort of miniature literature review —a sketch of the current state of research into your topic, boiled down to a few sentences.

This should be informed by genuine engagement with the literature. Your search can be less extensive than in a full literature review, but a clear sense of the relevant research is crucial to inform your own work.

Begin by establishing the kinds of research that have been done, and end with limitations or gaps in the research that you intend to respond to.

The next step is to clarify how your own research fits in and what problem it addresses.

Argumentative paper: Emphasize importance

In an argumentative research paper, you can simply state the problem you intend to discuss, and what is original or important about your argument.

Empirical paper: Relate to the literature

In an empirical research paper, try to lead into the problem on the basis of your discussion of the literature. Think in terms of these questions:

• What research gap is your work intended to fill?
• What limitations in previous work does it address?
• What contribution to knowledge does it make?

You can make the connection between your problem and the existing research using phrases like the following.

Now you’ll get into the specifics of what you intend to find out or express in your research paper.

The way you frame your research objectives varies. An argumentative paper presents a thesis statement, while an empirical paper generally poses a research question (sometimes with a hypothesis as to the answer).

Argumentative paper: Thesis statement

The thesis statement expresses the position that the rest of the paper will present evidence and arguments for. It can be presented in one or two sentences, and should state your position clearly and directly, without providing specific arguments for it at this point.

Empirical paper: Research question and hypothesis

The research question is the question you want to answer in an empirical research paper.

Present your research question clearly and directly, with a minimum of discussion at this point. The rest of the paper will be taken up with discussing and investigating this question; here you just need to express it.

A research question can be framed either directly or indirectly.

• This study set out to answer the following question: What effects does daily use of Instagram have on the prevalence of body image issues among adolescent girls?
• We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls.

If your research involved testing hypotheses , these should be stated along with your research question. They are usually presented in the past tense, since the hypothesis will already have been tested by the time you are writing up your paper.

For example, the following hypothesis might respond to the research question above:

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The final part of the introduction is often dedicated to a brief overview of the rest of the paper.

In a paper structured using the standard scientific “introduction, methods, results, discussion” format, this isn’t always necessary. But if your paper is structured in a less predictable way, it’s important to describe the shape of it for the reader.

If included, the overview should be concise, direct, and written in the present tense.

• This paper will first discuss several examples of survey-based research into adolescent social media use, then will go on to …
• This paper first discusses several examples of survey-based research into adolescent social media use, then goes on to …

Full examples of research paper introductions are shown in the tabs below: one for an argumentative paper, the other for an empirical paper.

• Argumentative paper
• Empirical paper

Are cows responsible for climate change? A recent study (RIVM, 2019) shows that cattle farmers account for two thirds of agricultural nitrogen emissions in the Netherlands. These emissions result from nitrogen in manure, which can degrade into ammonia and enter the atmosphere. The study’s calculations show that agriculture is the main source of nitrogen pollution, accounting for 46% of the country’s total emissions. By comparison, road traffic and households are responsible for 6.1% each, the industrial sector for 1%. While efforts are being made to mitigate these emissions, policymakers are reluctant to reckon with the scale of the problem. The approach presented here is a radical one, but commensurate with the issue. This paper argues that the Dutch government must stimulate and subsidize livestock farmers, especially cattle farmers, to transition to sustainable vegetable farming. It first establishes the inadequacy of current mitigation measures, then discusses the various advantages of the results proposed, and finally addresses potential objections to the plan on economic grounds.

The rise of social media has been accompanied by a sharp increase in the prevalence of body image issues among women and girls. This correlation has received significant academic attention: Various empirical studies have been conducted into Facebook usage among adolescent girls (Tiggermann & Slater, 2013; Meier & Gray, 2014). These studies have consistently found that the visual and interactive aspects of the platform have the greatest influence on body image issues. Despite this, highly visual social media (HVSM) such as Instagram have yet to be robustly researched. This paper sets out to address this research gap. We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls. It was hypothesized that daily Instagram use would be associated with an increase in body image concerns and a decrease in self-esteem ratings.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

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Caulfield, J. (2023, March 27). Writing a Research Paper Introduction | Step-by-Step Guide. Scribbr. Retrieved April 6, 2024, from https://www.scribbr.com/research-paper/research-paper-introduction/

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