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What is persuasive writing.
Persuasive language is a type of language that is used to persuade the reader to accept the writer’s point of view. They might be trying to persuade the reader to buy something, believe something, or to think in the same way as the writer. Persuasive writing comes in different forms and includes speeches, adverts and brochures.
Constructing a persuasive argument is an essential skill of non-fiction writing. Develop children’s persuasive writing skills with our collection of persuasive writing activities, designed to help children use the right persuasive writing techniques to persuade their readers in a range of possible contexts, including adverts, persuasive letters and persuasive speeches.
These worksheets, PowerPoints, templates and activities will help learners to develop an understanding of how to structure logical arguments and counterarguments, and how to use the key features of a persuasive piece, including emotive language, rhetorical questions and alliteration to grab the reader’s attention and put forward their point of view. They’ll also learn to identify persuasive texts and be able to name examples of persuasive writing.
HOME > Literacy > Writing and Letter Formation > Persuasive Writing
Persuasive Writing Display Banners (SB7958)
Printable banners for your classroom Persuasive Writing display.
Persuasive Writing Templates (SB7686)
Simple templates for planning and writing persuasive texts.
Persuasive Writing Checklist Posters (SB7959)
A set of posters with reminders for children’s persuasive writing.
Persuasive Writing Word Cards (SB8278)
A set of printable cards with useful words when writing persuasively.
Persuasive Writing Word Mat (SB10598)
A desktop mat featuring useful words when writing persuasively.
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KS1 Writing templates - persuasive writing
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Pupils may write simple persuasive texts in year 1 or 2, persuading someone to do something or to change their thinking. Develop understanding of the features of persuasive writing and how it is structured with the help of the resources provided, which can be used instantly by pupils. These resources can be used to support teaching and learning during an English unit focusing on persuasion to share the features needed for this style of writing, and to identify the features in model texts that are shared.
The poster can be used to teach how these text types are structured and the grammar, vocabulary and punctuation typically used.
A variety of planning sheets is included, in slightly differing formats for you to choose from, to support pupils when noting and organising their ideas before writing. These include templates for writing a simple persuasive advert and a simple grid template for pupils to write or draw their ideas.
What is included in this KS1 persuasive writing resource?
- Persuasive writing poster
- Persuasive writing planning sheets
- Teacher notes with guidance on how the resource could be used in the classroom
What is a persuasive text?
Persuasive writing is encouraging the reader to do something or think in a particular way. There are many examples of persuasive texts, including adverts, reviews, tourist brochures, letters of application or protest and book blurbs.
Writing - composition
- Pupils should be taught to write sentences by saying out loud what they are going to write about.
- Pupils should be taught to write for different purposes
- Pupils should be taught to consider what they are going to write before beginning by planning or saying out loud what they are going to write about.
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All resources > Model texts, toolkits and planning resources
Model texts, toolkits and planning resources
The following resources have been collated to inspire and aid lesson and unit planning utilising the Talk for Writing approach. For those new to the approach, it will be helpful to consult the overview and process resources before looking at this section.
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Rebecca: The Irish Teacher
Former expat, who returned to ireland with a passion for quality, purposeful lessons, ideas for persuasive writing.
For the last two weeks, we have engaged with the genre of persuasive writing. Personally, I find that since returning to school after distance learning, the children are not as enthusiastic about writing.
With that in mind, I wanted to motivate them to write, while covering persuasive writing at the same time. I decided to focus on persuasive adverts as it was a nice introduction to this genre and allowed for more creativity and fun in my opinion.
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Planning for Persuasive Writing
As always when I start a new genre, I took out my trusty copy of Talk for Writing to see if there were any key ideas that I could use to inform my planning.
View this post on Instagram A post shared by Rebecca The Irish Teacher ☘️ (@rebecca.the.irish.teacher)
Before I began planning, I then knew that I wanted children to reach these end goals after two weeks:
- Audience- to understand WHO their advertisement was for.
- Weasel words- to use persuasive adjectives and descriptions to persuade their reader.
- Author’s choice- to comment on the effect of shapes, colours and fonts used to persuade the reader and apply this when creating their own advertisement.
- Presentation- to think about how to make the key information stand out to their reader.
- Topic specific vocabulary- to ensure the children had the vocabulary needed to sell their product successfully.
Once decided on the end goals of this unit, I was able to plan my daily lessons accordingly.
With each genre, it is so important to have a variety of texts for children to pick apart and take ideas from. While I normally take from my library , with this genre, I wanted children to get a sense of real-life purpose with their writing this week.
We physically cut apart and dissected an Aldi leaflet and took SO much inspiration from it. What better than a real-life example of persuasive writing in action. But also- NO PREP!
They are free in all Aldi stores and FULL of useful lessons (Maths too).
Setting children up for success to write a persuasive advertisement
Below I’ll list some activities which we did in order to build the children up to write a successful persuasive advertisement.
Gauge their understanding of oral persuasion
I modelled how to persuade the children to do their Maths work. I showed them how to use flattery (but not too much) and inform them of how it would be a good choice FOR THEM. We had to have lots of discussions about how and why threats can’t be used too.
Then, I wrote 25 topics on lollipop sticks and asked children to practise persuading the others on their table, using a similar technique. This was a good way for me to assess where children needed help with persuasive writing in the coming weeks.
Highlight “weasel words” in the Aldi leaflet
In mixed ability pairs, allow children to use a highlighter or marker to underline the words that would catch the reader’s eye. For example: quick absorbing and enriched with anti-oxidants.
Allow them to make a list in their copies to refer back to. Not all weasel words will be relevant to their product, but they will be able to choose themselves when it comes to that.
Sort positive and negative adjectives
This was done as a starter for a lesson. Children worked in pairs to discuss and decided which adjective went into which category. This increased their awareness of the importance of choosing the correct adjective and the impact that it would have on their product’s sales.
Turn a “negative” paragraph into a “positive” paragraph
Display the “negative” paragraph on the board and highlight all of the adjectives that make this paragraph sound negative and unappealing. As a class, make a list of appropriate words that could replace them to make this paragraph much more appealing and persuasive.
End this lesson by discussing the importance of choosing effective adjectives and descriptions for a product.
Create a sample, “super” advert
This lesson was very effective and useful to build on prior to the children’s writing of their own advertisement.
Children were asked to create an advertisement for a toy dinosaur in pairs on sugar paper. They could cut out any “weasel words” or price tags from the Aldi leaflet that they felt stood out.
This really made for great discussion on which price tags or slogans caught their eye and why. It also led to a discussion on how many eye-catching phrases were too much, as it would overwhelm the reader.
Bullet points were collectively chosen too to portray the information, as shoppers don’t have time to read paragraphs of information. They want it quickly and clearly.
Create a list of “weasel words” that could be used for our product
As mentioned before, we were building up to create an advertisement for a dinosaur toy. We were covering dinosaurs in guided reading, so I figured it made sense to link the two. Make the product relevant to the children. They then flicked through the Aldi leaflet again, with a different hat on this time. They picked out “weasel words” that could be used to sell a dinosaur toy and jotted them down for reference later in the week.
Words such as:
- Toddler friendly
- Made from recyclable material
- Batteries included
These were words that children discussed in pairs and decided whether or not it was relevant to their toy. It was amazing to see them take ownership of their work and not rely on a list that I could have (but didn’t) provided for them.
These activities took place over the course of two weeks. By this point, I felt that my class were ready to create their own advertisement.
I gave them an A4 page each, their “super sample” that they made earlier in the week and displayed this criteria on the board. Nothing fancy at all, but it was super effective.
- Product Name
- Description (Bullet Points)
- 1 or 2 persuasive phrases.
If you look closely to the images below, you will notice that the children chose to use dinosaur footprints instead of bullet points, to catch the readers eye.
They really thought carefully about their designs, sizes, shapes and fonts.
They chose their words carefully and effectively and I couldn’t be more proud of them on the end results.
Resources for Persuasive Writing – in the past with 3rd Class/Year 4 pupils, I made use of this resource and it worked wonders.
However, I felt like delving into this topic a little differently this year. Feel free to screenshot and use anything I’ve mentioned above and tag me on Instagram if you’d like too. I love seeing people using my ideas.
For a simple poetry lesson idea, click here .
For ways to promote a love of reading in the class, click here.
I hope this was helpful.
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Writing To Persuade Full lesson Powerpoint
Age range: 11-14
Resource type: Lesson (complete)
9 April 2018
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Empty reply does not make any sense for the end user
Excellent resource to help introduce the topic
Thank you - I used the list as an aide memoir.
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