essay on disneyland paris

Guide to Disneyland Paris: Everything You Need to Know Before Your Visit!

As a huge Disneyland fan living in California, it has always been my dream to visit every Disney Park in the world. I first visited Walt Disney World in 2015, and now I have checked my first international park off the list with a visit to Disneyland Paris!

I love participating in RunDisney events, and have dreamed of completing the Disneyland Paris half marathon since the inaugural race back in 2016. Since I was turning 40 this year, and my birthday was the same month as race weekend, I decided this would be the year I would GO FOR IT! There’s no better excuse to visit Paris than a milestone birthday, right?

But, man … I was so intimidated when it came to planning this trip. I can plan a Disneyland or Walt Disney World trip with my eyes closed. But reading through the Disneyland Paris website was like reading a foreign language. Literally.

The beginning of our planning was a little rocky. You can read all about that here: Avoid These 5 Mistakes When Planning Your Disneyland Paris Trip .

But long story short – If at all possible, hire an experienced travel agent to help you plan your trip to Disneyland Paris. It won’t cost you anything extra, and in fact it will probably save you money since they know all the booking tricks. I certainly leaned on advice from my friends who had been to Disneyland Paris before, but I ignored all the advice about using a travel agent because I’m stubborn.

Once our plans were settled I became really excited to explore a new Disney Park. Nothing beats walking into a new Disney Park and turning the corner and seeing the castle at the end of Main Street. Am I right??

After I returned from Disneyland Paris, my friends and followers on social media had a lot of questions about planning a trip. Those questions inspired this guide. While I cover the basics here to get you started, I highly recommend reading The Independent Guide to Disneyland Paris , available on Amazon. I honestly wish I had purchased this book and read it cover-to-cover about six months before our vacation, so I could have been better prepared with planning our trip.

Visiting Paris, France with kids? Get the best hotel recommendations here!

If you’re just starting with planning a trip to Disneyland Paris, I hope this guide helps you! And feel free to ask me any questions in the comments. I’m sure there is some stuff I’m forgetting to mention and I’m very happy to update this guide as new questions come up!

Table of Contents

What is Disneyland Paris?

Disneyland Paris is a Disney theme park located about 20 miles east of Paris, France in the city of Marne-la-Vallée. The park originally opened as EuroDisney in 1992 with the name change happening in 1994.

The Resort consists of two theme parks: Disneyland and Walt Disney Studios. There is also a dining and shopping district called Disney Village. There are seven Disney-operated hotels at the Resort.

How to Get There

Disneyland Paris is conveniently located adjacent to a train station, Marne-la-Vallée – Chessy station, which makes going to and from Paris proper very easy. Many visitors also choose to stay at Val D’Europe, which is one train stop from the Resort.

From Charles de Gaulle airport, we opted to use the Magical Shuttle airport bus, which takes you directly to the Disney resorts. At the time of our trip it cost 23 euros per person, one way. During the day the shuttles departed every 30-60 minutes (check their website for a schedule) and the trip took about an hour. It was very easy and I recommend using the Magical Shuttle, especially after a long flight.

Do the Cast Members Speak English?

This is probably the most common question I got asked when chatting about Disneyland Paris on social media. I’m happy to say communication with Cast Members, and most people we encountered in Paris, was very easy. There were only a couple CMs with very thick accents which made communication a bit difficult. My husband took French in high school and actually was a bit disappointed everyone spoke English so he couldn’t practice his French.

Within the Parks, the majority of signage and menus list both French and English. Attraction dialogue switches between French and English often. For example, Star Tours is pretty similar to the versions in the States, but some of the dialogue is dubbed in French, which is fun.

There are also park maps in several languages, including English (look for the British flag icon).

I never assumed someone spoke English, so I always asked “Parlez-vous anglais?” which translates to “Do you speak English?” Or I would simply say, “English?” Most Cast Members replied with “Yes” or nodded. I also learned some basic French phrases and recommend this French phrase book by Rick Steves .

However, many Cast Members would say “Hello” as we approached, as if we had “American Tourists” stamped on our foreheads. They are probably pretty skilled at picking us out.

While visiting in mid-to-late September we had a mix of overcast weather, bright sun, and scattered rain showers. It was generally in the 60s during the day. No humidity. Great running weather!

Since we went for a specific event, I didn’t do much research about typical Paris weather throughout the year. But it seems winter months are generally in the 30s and 40s (Fahrenheit) and summers are generally in the 60s-80s. Rain is a possibility throughout the year, with some snow in the winter. Like California’s Disneyland, it seems the best months to visit Disneyland Paris, weather-wise, would be spring and fall.

How Many Days?

Right now, I think 1 day for each park is plenty of time. If you want to do every attraction, watch every show, meet characters, and eat at several restaurants, a minimum of 3 days / 2 nights would be ideal.

Walt Disney Studios is getting a major expansion, with the first section opening in 2021. After this time, Walt Disney Studios might become a “full day park.”

We stayed for 5 nights, but only stayed that long because I was doing the RunDisney races.

If you’re staying in Paris and want to do a day trip, it’s entirely possible. I recommend trying to be there from open to close and definitely make dining reservations (60 days in advance).

Where to Stay

We chose Disney’s Newport Bay Club Hotel for our Disneyland Paris stay, but mostly because of its proximity to the starting line for RunDisney. The hotel is right next to the RunDisney Expo area which was also the location of the corrals and starting line.

I really liked Disney’s Newport Bay Club Hotel and would stay there again. The hotel was recently renovated and our room was clean and nice, although cramped (most hotel rooms in Europe are smaller than US rooms). I also liked the proximity to the Parks, as it’s the second closest hotel after Disneyland Hotel.

We stayed Compass Club Level, which gave us some extra benefits. The Compass Club Lounge offered and extensive complimentary breakfast every morning, and we had our own dedicated concierge, who also assisted us with checking in and out. Compass Club also comes with a complimentary Fast Pass for each guest, each day, which we certainly used.

However, we felt the benefits for Compass Club were not worth the extra cost, so we probably would not stay club level again. We also found the quick service food to be lacking, with the lounge only providing a couple sandwiches and salads during the day.

If I had to classify the hotels like Walt Disney World Hotels, I would say the Disneyland Hotel is Deluxe. Disney’s Newport Bay Club, Disney’s Sequoia Lodge, and the upcoming Disney’s Hotel New York – Art of Marvel Hotel are moderate. And Disney’s Hotel Cheyenne and Disney’s Hotel Santa Fe are value. There are also two Disney Nature Resorts – Disney’s Davy Crockett Ranch and Villages Nature Paris, both of which are located farthest from the Parks.

In addition to the Disney properties, the area has six on-site partner hotels that provide a few Disney perks, such as free shuttle buses. They are: B&B Hotel, Algonquin’s Explorers Hotel, Vienna House Dream Castle Hotel, Vienna House Magic Circus Hotel, Kyriad Hotel, and Radisson Blu Hotel.

If you can afford it, I highly recommend staying at a hotel within walking distance to the Parks so you don’t have to mess with the shuttle buses.

What Type of Park Ticket?

I didn’t do much research on park tickets because we booked a hotel/ticket package where tickets were considered “free.” We received “park hopper” tickets for each day of our travel, including the day we checked in and the day we checked out.

Disneyland Paris has the types of tickets you are probably used to in the States. You can get a one-day, one-park ticket, or a one-day, two-park ticket (park hopper). You can also get multi-day tickets. They also have tiered pricing, based on peak travel times. For example, a “mini ticket” is valid Monday-Friday not including holidays. “Super Magic tickets” are valid on peak days.

Best Attractions

Disneyland park.

Disneyland Paris has a lot of attractions you’re familiar with from the US Disney Parks. The main park, Disneyland, is laid out in a similar fashion to the original Disneyland and Walt Disney World’s Magic Kingdom. You enter onto Main Street USA and follow the street to Sleeping Beauty’s Castle, which acts as the hub to the rest of the lands: Frontierland, Adventureland, Fantasyland, and Discoveryland (similar to Tomorrowland).

One thing I noticed is attractions are a lot more thrilling than US Disney Parks. Disneyland Paris’ version of Space Mountain, for example, is a true roller coaster with corkscrews and loops. I was not brave enough to ride it, but my husband said it was pretty much pitch black and he had no idea what was happening. So keep that in mind when researching attractions!

Even though a lot of the Disneyland attractions are similar, I highly recommend trying all of them to see the small differences. I especially recommend Phantom Manor (similar to Haunted Mansion), Big Thunder Mountain Railroad, and It’s a Small World.

I also recommend the nighttime show, Disney Illuminations, which features fireworks and projections on the castle. (Hot tip – grab some glasses of champagne from the cart on Main Street to sip while you wait!) And don’t miss the dragon’s lair underneath the castle!

Walt Disney Studios Park

Over at Walt Disney Studios Park, the main thrill ride is Crush’s Coaster, which seems to be a combo roller coaster and spinning tea cups. It was a hard pass for both of us.

However, I loved the adorable Ratatouille attraction, which is currently being replicated in Epcot’s France Pavilion! It’s a trackless dark ride that shrinks you down to the size of a rat and takes you on a wild adventure through Gasteau’s kitchen.

While Walt Disney Studios Park is kind of small right now, it is getting a major expansion over the next few years which will bring many new attractions. I’d love to visit again in a few years to see all the upgrades!

Do You Need a Meal Plan?

Disneyland Paris offers meal plans similar to Walt Disney World. They are called “Half Board” and “Full Board.” Half board gives you breakfast and one additional meal. Full board gives you breakfast and two additional meals. You can also choose from Standard, Plus, and Premium, which gives you different restaurants to choose from.

Sometimes there will be special package offers with free dining included. This was not being offered during our visit, and I’ve never been interested in meal plans, so I didn’t do much research on it.

I recommend visiting the Disneyland Paris Meal Plans website for more information and current pricing.

Where to Eat

Overall we found the food at Disneyland Paris disappointing. Our breakfasts at the Compass Club Lounge were wonderful, but lunch and dinner at our hotel left a lot to be desired. (To be fair, we never had an opportunity to try the sit down restaurants.)

We only had one meal together inside Disneyland Park, at a cute Italian “Lady and the Tramp” themed quick service spot called Pizzeria Bella Notte in Fantasyland. I had high hopes based on the cute facade but the food was bland and basic.

After our lunch experience, my husband decided to skip out on our dinner reservation at Auberge de Cendrillon. This location features Princess character dining, which isn’t really this thing anyway. I went alone and had a great time. The food was decidedly superior to our lunch, but still not great. And not at all worth the nearly 80 Euro price tag.

As luck would have it, we happened to be visiting during a Food and Wine Festival taking place at Walt Disney Studios Park, called Le Rendez-vous Gourmand de Disneyland Paris . After our poor lunch experience at Disneyland, we decided to have the rest of our meals from the festival. The majority of the foods we tried were outstanding.

After doing a little research we found this festival typically runs from July through October. Check the Disneyland Paris website for additional information.

Before our trip I had read the best restaurants on property are at Disneyland Hotel, but I could not find available reservations for the buffet, Inventions, or sit-down restaurant, California Grill. They book up quickly! But we did visit the Fantasia Lounge, located on the second floor. We enjoyed the food and drinks here, so I knew the restaurants had to be similar.

Here’s where our Compass Club came in handy. Towards the end of our visit, I went to our club concierge and asked if they could possibly assist us with dining reservations for both Disneyland Hotel restaurants. They were able to book us at California Grill that evening, and Inventions the following morning. Success!

We really enjoyed both restaurants. California Grill is Victorian themed with California-inspired decor and meals. The restaurant overlooks Main Street USA and we had a view of the fireworks show that occurred during our meal. This restaurant is certainly on the pricier side but so worth it (for the cheese trolley alone!).

Inventions brunch was also fantastic. Their brunch buffet had a wide variety of breakfast, lunch, and dessert items. We also got to interact with five characters, including Mickey and Minnie.

Side note – As adults, we still received lots of attention during character dining! I loved it.

As for Disney Village, we didn’t eat here at all. We didn’t find any of the restaurants appealing.

Overall Thoughts

As we were planning this trip to Disneyland Paris, many people told me to lower my expectations. Yes, Paris is a magical, enchanting, romantic city. But the Disneyland Paris resort does not rise to standards many people set in their heads.

While I certainly loved our time at Disneyland Paris, I can understand why I received these warnings. There are a few things that aren’t as magical as the US parks. While Cast Members were pleasant enough, we rarely experienced the “above and beyond” service we are used to in the States. And while we never had any overtly rude encounters, we found our fellow guests to be unfriendly and, yes, there is cigarette smoke pretty much everywhere (except restaurants).

While the Parks are large, the offerings are small. Everything is very spread out and there isn’t as much to see and experience as you would expect.

Food and drinks are expensive for what you get, and even more so with the unfavorable dollar-to-euro exchange right now. You certainly will have a better dining experience if you are willing to spend the money. But if you’re okay with McDonald’s, that’s available for you, too.

Overall – I enjoyed Disneyland Paris and had a great time while I was there. But, I probably would not plan another vacation specifically for Disneyland Paris. I would happily return to Paris and do a day trip to Disneyland, especially now that I know the train is so convenient. And I would love to see the updates once the Walt Disney Studios expansion is complete. But since I don’t enjoy thrill rides and wasn’t wowed by the food, I don’t see any reason to do a longer stay.

I’d love to hear your questions and thoughts about Disneyland Paris! If you have visited, what did you think of it? What were your likes and dislikes? If you have never been, what else are you curious about?

About Mindy

Mindy Marzec is a life-long Disney fan who grew up in Los Angeles. She started This Fairy Tale Life to share Disneyland travel tips for adults. When not at Disneyland, you can find Mindy at home snuggling with her cats and re-watching Thor: Ragnarok for the billionth time.

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Disneyland Paris Marketing Analysis Essay

Introduction.

Following the success in America, Walt Disney decided to build a similar entertainment and vacation park in Europe. On April 12, 1992 the park was opened the first time as Euro Disney® Resort. Nowadays it is known as Disneyland® Paris, which is located close to Paris in France. It consists of two theme parks (Disneyland® Park and Walt Disney Studio Park), one entertainment district (Disney Village) 1 and 14 hotels owned by Disneyland® Paris. The opening of Disneyland® Paris was debated. People were afraid of being affected by the unhealthy life style and consumption of the Americans. A French journalist wrote, I wish with all my heart the rebels would set fire to [Euro] Disneyland and a French philosopher said, It is not America that is invading us. It is we who adore it, who adopt its fashions and above all, its words.

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All in all people were against the opening of Disneyland® Paris. How important is Disneyland® Paris at this moment? How is it using marketing? Who are the customers, Americans and/or Europeans? Is Disneyland® Paris a competitor in comparison to other amusement parks? Which challenges does it currently face? To find answers these questions, we will analyse Disneyland® Paris performance through a SWOT-Analysis, which gives us an idea of its strengths, weaknesses, opportunities and threats. As we come to a conclusion, we will also give an advice to Disneyland® Paris on what it can improve in order to perform better.

Internal analysis

Disneyland® Paris is in a heterogeneous oligopoly. A heterogeneous oligopoly is a market in which there are a few sellers, and a lot of buyers. The sellers are in competition with each other and they are well informed about the actions of other sellers. Therefore, the decisions firms make, mostly are affected by decisions that their competitors make, and the other way around. Disneyland® Paris is an actor in the market of amusement parks. In almost every European country you can find an amusement park.

However, not all of these parks are offering accommodations and dining services, which makes the trip more of an unique and exciting experience. This market is heterogeneous because, even though amusement parks seem the same, the feeling and experience in each one is completely different. Furthermore, only a few sellers can oversee decisions made by competitors. Next to that, there are many buyers. In 2013 14.9 million people visited Disneyland® Paris. Disneyland® Paris position and performance.

As mentioned before, Disneyland® Paris welcomed 14,9 million guests last year. This makes it the biggest tourist destination in Europe, especially compared to the Eiffel tower, which only attracts approximately 7 million visitors per year. In comparison to other amusement parks. How many visitors did other amusement parks in Europe welcome in 2013? De Efteling (Holland) 4 million visitors per yea.

Movie Park Germany (Germany) 1.3 million visitors per year Europa Park (Germany) 4.6 million visitors per year Gardaland (Italy) approximately 7 million visitors per year Set side by side to other amusement parks in Europe, Disneyland® Paris is doing really well on their visitors count.

Financial performance

Disneyland® Land has been taking losses in 2011, 2012 and 2013. So with respect to its profit, Disneyland® Paris is not doing that well at all. Their net loss was admittedly high in 2012, with 100.2 million euros. In 2013, they managed to cutback the loss to 78.2 million euros. See appendix, table 1. Notwithstanding, it is still a considerable amount of money. So how come that Disneyland® Paris, the biggest amusement park in Europe, is taking a loss 14,9 million visitors per year seems to be a high amount of visitors, but in the past three years, the number of visitors per year has decreased and the hotel occupancy rate has gone down. Even though the amount of money that visitors spent (per visitor) has slightly gone up, it is not enough to make up for the decrease in visitors. See appendix, table.

Despite the fact that Disneyland® Paris is the biggest tourist attraction in Europe, and even draws more visitors than the Eiffel Tower, it is not financially healthy. Disneyland® has again been taking a big loss. Disneyland® Paris has to change its strategy to achieve positive numbers and to start making profits.

What Disneyland® Paris offers to their guests is not only an amusement park, it is an experience. Disneyland offers two parks, Disneyland Park and Walt Disney Studios Park, with a total of 59 attractions. As stated by http://corporate.disneylandparis.com/: Disneyland Park captures the wonder and fantasy of a classic Disney theme park while the Walt Disney Studios Park features the magic of movie-making. To make the Disneyland® Paris experience complete, it offers several hotels, 63 restaurants, sport facilities, a wellness center, baby-care service, life-size Disney characters and a lot of shows and parades in the classic park as well as in the studios park. The value that Disneyland® Paris offers is not just visit an amusement park with only fun rides, but an actual chance meet the characters from the Disney movies.

Visitors can hug and take a picture with their favorite movie characters. Besides Disneyland ® Paris made sure that its visitors stay in the Disney-feeling, even when having diner for example. Another part of the value that Disneyland® Paris offers is that it combines the Walt Disney Studios Park with the classic park. For example De Efteling (Holland) does not have a movie-oriented park, and Movie Park Germany (Germany) does not have a classic park, but only the movie segment. The fact is that the customer does not need to choose between those two options at Disneyland® Paris, but can have both at Disneyland® Paris. A lot of other amusement parks in France or Europe also have astonishing attractions, but Disneyland® Paris offers more than that.

Disneyland® Paris marketing mix

As mentioned before, Disneyland® Paris has a lot to offer. It serves their customers an amazing experience. Due to all this, the park had 14,9 million visitors last year. However, just like any other company, they used different tools to be this successful.

Disneyland® Paris offers several products and not just the amusement parks that people always seem to think about. Next to the two parks, they also own seven hotels owned by itself and seven partner hotels, including a free bus connection from and to the park. Most of the hotels have their own special features, for example tennis courts, swimming pools, fitness centers, and pony ride. Furthermore, the resort includes Disney Village, which is a street where many shops, bars, restaurants, and attractions are located. Next to all this, the resort also includes a golf complex. The target segments of Disneyland are mainly families with children. When customers come to Disneyland® Paris they expect to have a good time, not only for the children, but also for the parents. They might even want to feel as children themselves again.

Disneyland® Paris tries to give its visitors this experience using their parks, hotels and all the other features. Apart from feeling like a child again, some parents are looking for some relaxation and sports, which can be found at Disneyland® Paris as well. All these products are part of the well-known brand Disney, even the hotels. This big mixture of products sets Disneyland® Paris apart from other attraction parks. Even though other parks may have a brand and shops, most of them do not include a hotel. Even less parks accommodate a golf complex! These advantages make Disneyland® Paris to what it is: a very attractive get-away. Strengths: Disneyland® Paris offers a lot of different products. This makes it interesting for many target groups. It is not only for families with children, but can also be for groups of friends. Weaknesses: All the Disney items may become a bit too overwhelming.

When the decision to visit Disneyland® Paris is made, tickets need to be bought first. Tickets are sold on the website of Disneyland® or throughout a travelling agency. The prices for tickets can be found in the appendix, table 2. As seen in the table, the park gives some discounts. For example, instead of paying for three day, one day is given for free. When the intention is to stay for more than one day, the opportunity to book a hotel is available. The tickets are already included in the price of the room. The price of the hotel for one night and one adult range from 111.00 to 663.00. Children from the age of 3 till 11 can spend the night in the hotels for free. However, these prices are not fixed but can fluctuate according to the needs and wants of customers. The prices in restaurants differ.

They range from less than 15 to over 25. This gives a wide range for customers and includes something for every target segment, rich or poor. Having an inexpensive dinner might sounds great to most parents, since often the food in (other) attraction parks is very expensive. Strengths: The low prices of some of the restaurants can be considered as a strength. Usually the food in attraction parks is very expensive. Also, parents often believe that the trip itself already cost much money, so having some inexpensive restaurants gives Disneyland an advantage. Weaknesses: The entrance price of the park is very high, much higher than those of other parks, which are usually around €30.-. Furthermore, the stay in hotels might be too expensive for some customers.

Disneyland uses several tools in promotion, such as the television, radio, advertisements and face-to-face communication. It sends out advertisement on the television on children and family senders. It also play ads on the radio, using the voice of Mickey Mouse. By reaching out to mostly children, it achieves its success. Next to these forms of promotion, it also posts advertisements for example in newspapers and children magazines. Also, there is the face-to-face communication. Visitors inform friends and family about their experience in Disneyland® Paris, making the listener start thinking about Disneyland® Paris positively or even negatively. Finally, there is a form of promotion that is not in the hands of Disneyland® Paris itself, namely the media. Reporters and journalists write about Disneyland. These articles can be positive, but can also be negative. Unfortunately for Disneyland, it is very hard to prevent negative news.

The only thing that Disneyland® Paris can do is to show the journalists are wrong with their writings after their publications. Strengths: Focussing commercials on children is a smart move. Children can be very powerful towards their parents spending. Which parent does not want to see his or her child happy? Disneyland® Paris is a fun experience and makes families bond. Weaknesses: Just like any other company, Disneyland can come across some negative media. Not only by journalists, but also people that have been in the park and have had a negative experience. All of them can start spreading the word about their experience. For example, in an article in The Independent, from May 6th 2010, which explains how employers of Disneyland® Paris have had accidents or committed suicide, due to some issues with the management of Euro Disney.

Disneyland® Paris is located very near to Paris, 32 kilometres to the east. This makes it a central point in Europe. It is well accessible by car, since the park is located near a high way. Across from the entrance of the two parks lies a train station, Marne la Vallee-Chessy. This train station has a direct high speed train service to cities like Bordeaux, Marseilles, Nice, Lyon and even Brussels. Also, the Eurostar services a direct line from London to this station. Another easy way to get to the park is to go buy bus, since there is a direct bus service provided from two international French airports, Charles De Gaulle International Airport and Orly Airport.

Strengths: Disneyland® Paris is easily accessible, which gives them a great advantage. Weaknesses: Disneyland® Paris is located in a place where the weather is very unpredictable. You are never a 100% certain whether the weather will be good or whether it will rain all day. Also the surrounding villages might experience some troubles with Disneyland and its facilities. For example the train passing by only 200 meters from a city like Chessy. This can cause nuisance for the people living there.

External Analysis

An external analysis concentrates on all external variables that influence a companys performance. They determine a companys success, its chances and risks. Therefore it is a very important task for marketers to know the environment in case to adapt to trends. Marketers need to know and understand them in case to adjust their strategies. The external analysis is split up into two parts, which are called microenvironment and macroenvironment.

Micro-Environment

The microenvironment is about the actors close to the company that affect its ability to serve its customers (Kotler/Armstrong 2012, p. 66). In order to handle the customers, a companys task is to build up a good relationship with those actors, that consist of other companies, suppliers, marketing intermediaries, competitors, publics and its customers.

As mentioned above a company has to create value for its customers. In order to do so, Disneyland® Paris has to know its customers needs and wants. First of all Disneyland® Paris has to divide the market into smaller segments. Afterwards it has to decide which groups to target. There are many variables to use to split up a market into smaller groups and to decide whether to enter or not. In the following consumer analysis we look at the main variables like geographic, demographic, psychographic and behavioural. Disneyland® Paris consists of a consumer market, which means Disneyland® Paris is targeting individuals and households buying services and goods. The consumer market is a combination of a local and international market. Even Disneyland® Paris is located in France, using the geographic segmentation, which divides a market into different nations, states, regions, countries, cities or even neighbourhoods, its main target group is Europe. As we can see in table 4 (see apendix), Disneyland® Paris target market consists of seven major groups and the rest of the world. The table describes the major groups with the share in percentages from 2011 to 2013. The groups are France (51%), United Kingdom (14%), Spain (8%), Belgium (6%), Netherlands (6%), Italy (3%), Germany (3%) and the rest of the world (9%). With certainty we can conclude these are the biggest groups, not only through the table, but also through the official website which is presented in many languages. 9 A company also needs to make a decision whether for example which age, gender, family size, income they want to reach. These variables belong to the demographic segmentation. The book Principles of Marketing by Kotler and Armstrong¦p 191 says: Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables. (Kotler/Armstrong 2012, p. 191) Transferring this strategy to Disneyland® Paris customers, we can easily see its target groups within the geographical segmentation. Disneyland® Paris is mainly focusing on families with children within the age of 3 to 15 years, which remains to be a problem as analysed later on.

Secondary it also provides services and attractions to adolescents and older generations. As we have analysed in the first part of the paper, Disneyland® Paris offers services and attractions for people in each life-cycle stage. As a result we can see Disneyland® Paris is not mainly focusing on children, it is primarily focusing on family activities as a whole. The family size does not play a big role, because also singles, classes or just big groups are welcome to visit the world of Disneyland® Paris. Other variables are psychographic and behavioural. Disneyland® Paris is targeting consumers who are looking for adventurous and unforgettable holidays, which belongs in the behavioural segmentation.

Disneyland® Paris requires visitors who are enthusiastic, active and dreamer. To achieve holidays like that people has to pay a high amount of money, therefore Disneyland® Paris is targeting the working class with a higher income. All in all Disneyland® Paris typical customers are not only young families with their children, also adolescents and groups, all from Europe. Because of the fact Disneyland® Paris is quite expensive it is focusing on families with higher income, who want to experience a unique and adventurous entertainment.

Competitors

A company in the same business or in a similar business is called a competitor. In order to be successful, a company has to grant higher value than its competitors do. The same applies for Disneyland® Paris. What are its competitors and how strong are they? In Disneyland® Paris case its competitors are not only located in France, also in Europe (compare table 5). The amusement park business is growing at a steady rate. Still Disneyland® Paris is the market leader in this business. To evaluate its competitors in this market, it is necessary to take a more detailed look at them. One way is to look at the customers the amusement parks are targeting. Those parks who have the same target groups are closer competitors for Disneyland® Paris. As mentioned above, Disneyland® Paris target groups are families with children and adolescents, who want to make a unique experience in connection with a longer holiday stay in Disneyland® Paris.

The majority of amusement parks are listed in table 3, which are focusing on customers who just want to stay for a day. Therefore Disneyland® Paris and the other parks in comparison have mostly different target groups and goals. Another factor are the yearly guests. The main competitors are De Efteling in the Netherlands with 4.2 million visitors and Europa Park with 4.6 million visitors in Germany. Even if Disneyland® Paris has twice as much guests (16 million) (see table 5), those theme parks have the same strategy in creating an overall theme-park atmosphere while targeting the same groups (families with their children and adolescents).

Nonetheless, Disneyland® Paris has the highest market share and is definitely the market leader in this business. Its overall appearance with the whole Disney World makes the park unique in comparison to De Efteling and Europa Park. But it is very important we do not leave out of account the fact, Disneyland® Paris is struggling from its debts and losses, as mentioned before. While Disneyland® Paris is recording losses, the other two parks are recording profits and performing better financially. Disneyland® Paris needs to watch out in order to stay the market leader.

Competitive Strategies

Disneyland® Paris is using an effective brand strategy. These results in having a strong image of the Disneyworld in the customers minds and reaching a higher value people put on Disneyland® Paris. Besides, there are four basic competitive strategies used by marketers. The first one is called overall cost leadership, which tries to achieve the highest market share while having the lowest costs as possible. Another one is focusing on creating a high differentiation within the companys product line (differentiation). Some companies also choose to serve just a few market segments instead of reaching the whole market. The fourth strategy is called middle-of-the-road which combines the strategies. Company performances are showing they are performing worse with it. While following one of these strategies overall cost leadership, differentiation, focus or middle-of-the-road- companies want to give a superior value through value disciplines. Introducing all of them, operational excellence concentrates on reducing costs and creat[ing] a lean and efficient value-delivery system. (Kotler/Armstrong 2012, p. 537) Another strategy is to concentrate on the needs and wants of the target groups (customer intimacy), while the last discipline called product leadership is always offering new and better products to their customers.

Disneyland® Paris strategy is to combine the differentiation strategy with the customer intimacy strategy. Through the analysis in part one, where we have seen the financial debts of Disneyland® Paris, it is definitely not pursuing the overall cost leadership strategy. Instead Disneyland® Paris is focusing to expand its park while creating new products and services for all stages of the age life circle. This implies for the differentiation strategy. Doing this, Disneyland® Paris has to know its customers needs and wants very well, which results in customer intimacy.

Reaching this goal Disneyland® Paris is spending a high amount in research to develop modern products and services. It is marketing its amusement mark through digital media and internet to reach the adolescents and teens. Disneyland® Paris owns the position as the product leader in its business, because it is always innovating and creating new products to keep its park attractive. It is steadily offering leading-edge products and services, not only to reach new customers also to convince customers to visit Disneyland® Paris again.

Macroenvironment

In comparison to the micro-environmental analysis the macro-environmental analysis is not about the close actors around the company, it is about the larger societal forces as demographic, economics, natural, technological, political, and cultural forces, that effect the microenvironment. The trends of the factors listed before form the opportunities and threats companies have to deal with. In case of Disneyland® Paris the demographic change is one of the most important topics. The demography is looking at the populations structure and its shift. As we see in figure 1 (see appendix) the economy experienced an enormous decreasing trend in the birth rates, which resulted in an aging society. Smaller family sizes are the aftereffect of this trend. More important is to take a look how the demographic change will go on in the future.

Figure 2 (see appendix) gives us an economic prediction of how the current situation affects the population structure in the future until 2060. Figure 2 (see appendix) shows the development from a bell shaped population towards a form like an urn. This is an indication of an aging population with less births. In 2011 the biggest age group was defined of people in the age of 15 55 years. In 2060 it might happen, this group becomes less and the age group of 60 90 years will increase. Referring to Disneyland® Paris, as we analysed earlier in the paper, the main target group of Disneyland® Paris are young families with children and adolescents. Therefore the demographic trend is a threat it has to deal with. Disneyland® Paris has to change its structure towards satisfying older generations instead of focusing only on children and adolescents in order not to lose a high amount of customers. In addition Disneyland® Paris has to experience a price increase in non-renewable resources such like oil and water, which belongs in the category of the natural environment.

The price increase in oil in the last years is obvious. Through higher prices for the resources, Disneyland® Paris has higher costs. Disneyland® Paris could increase its ticket prices, but how would customers react? Disneyland® Paris is saying by itself it has to learn how to use its resources mainly water, paper and energy more wisely and efficient. Even Disneyland® Paris is geographically not affected by the consequences of the climate change, it is fighting against it.

In its 2013 Reference Document Disneyland® Paris is saying it helps through its environmental policy, in particular with its water consumption initiatives and its efforts in preventing and fighting pollution discharges. Also within the social environment Disneyland® Paris is putting a high emphasis on negotiating contracts with its suppliers. Disneyland® Paris is listing its requirements in the 2013 Reference Document (p. 144): Not to use child labor or forced labor.

To treat each employee with dignity and respect and refrain from adopting discriminatory practices in hiring and employment; To respect employees right to associate, organize and bargain collectively; To provide employees with a safe and healthy work environment and to ensure that all accommodations provided to employees comply with health and safety standards; To apply laws and regulations relating to wages and working time, environment, manufacturing, pricing and sales and distribution of merchandise, Not to use subcontractors to manufacture Disney products or components without a prior written agreement.

When a breach in standards is identified, the supplier must correct it or stop producing for [Disneyland® Paris]. These points are showing the high social responsibility Disneyland® Paris cares about. Besides this it is also trying to market its products child-oriented, improving its food in quality and safety and provides customer health and safety. Disneyland® Paris also agreed to support the French economy and the employment, but we wont elaborate about that too much right now.

Strategic Advice and Conclusion

As analysed in the paper there are many threats Disneyland® Paris has to deal with. But, threats are not necessary bad for the company, they can also constitute opportunities to improve its strategy. Mentioned before, the demographic change is one of the biggest threats. Disneyland® Paris has to change its concept towards older age groups in case of not losing customers. Disneyland® Paris has already done a lot in this direction offering products and services to those age groups. This does not mean Disneyland® Paris is safe, it still need to analyse its older customers? needs and wants in order to innovate products and services satisfying them. One advice is to improve the arrival and departure. Even though Paris and therefore Disneyland® Paris are easy to reach, it can be still improved. An idea is using the international train Thalys. Thalys is offering many routes through five European countries namely Belgium, Germany, France, the Netherlands and United Kingdom, stopping in 31 cities.

Disneyland® Paris could cooperate with this company to create new packages (combining Disney-tickets with traintickets) for an easier and cheaper arrival/departure. Referring to the countries mentioned above, mainly these countries are presenting the target groups within Europe. As we analysed Disneyland® Paris need to reach new customers. A possibility is to advertise itself more in eastern European countries such like Poland and Russia, which population became more willing to spend money on holidays. As we can see on Disneyland® Paris website, it does not offer its official website in those languages (www.disneylandparis.com). This is a point that can be improved to reach completely new target groups. Not only those countries seem to be interesting, also emerging countries such like south-western European countries.

In order to reach them, Disneyland® Paris could try to convince Thalys to expend its routes towards these countries. Another factor is Disneyland® Paris seriously has to keep its prices stable or even lower them. Of course it is not that easy to reduce them while resource prices and therefore costs are increasing, but Disneyland® Paris could building its own wind farm using renewable resources to produce own energy. This fact will not only contribute in lowering prices, it will bring a new philosophy that pays attention to the environment and it earns the trust of those people who are environmental conscious. Disneyland® Paris can include this point, in case they implement this strategy, in their advertisements. Coming away from lowering costs and prices, Disneyland® Paris can improve its image through higher sociable responsibility.

The main advice giving Disneyland® Paris is to introduce a sensitization campaign, which is called cause-related marketing. Cause-related marketing has become a primary form of corporate giving. It lets companies do well by doing good by linking purchases of the companys products or services with fund-raising for worthwhile causes or charitable organizations. (Kotler/Armstrong 2012, p. 85) Considering that Disneyland® Paris is focused on families and children, for every ticket sold a portion can be donated to a charity for poor children. Not only Disneyland® Paris would benefit of this marketing concept through higher profits, also children living in the underclass are better off. In one sentence: Disneyland® Paris would not only give smiles to children visiting the amusement park, it also gives smiles to children that are not experiencing the unique and exciting dream world of Disneyland® Paris.

Reference List

De Efteling, official website http://www.efteling.com/NL/Over-de-Efteling/Pers-en-Publicaties.html 19-02-2014 21:36

De Efteling, Press Information 2013 http://www.efteling.com/media/Pdf/Persmappen/Persmap%20ENGELS%202013%20DEF.pdf 17-02-2014 20:18

The independent http://www.independent.co.uk/news/world/europe/the-dark-side-of-disneyland-paris-1964505.html 16-02-2014 15:39

Disneyland® Paris http://www.disneylandparis.com/ 20-02-2014 18:06

Disneyland® Paris, article about Disneyland® Paris decline http://disneyatwork.com/2013/08/is-disneyland-paris-in-decline/ 20-02-2014 18:03

Disneyland® Paris, brochure http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/Community%20report%202012.pdf 19-02-2014 14:23

Disneyland® Paris, financial performance http://www.facebook.com/l.phpu=http%3A%2F%2Fcorporate.disneylandparis.com%2Finvestorrelations%2Ffinancial-indicators%2Findex.xhtml&h=NAQG1F7MB 20-02-2014 16:26

Disneyland® Paris, overall information http://corporate.disneylandparis.com/about-our-company/the-narrative-of-numbers/index.xhtml 20-02-2014 18:02

EURO DISNEY S.C.A. (2013): 2013 Reference Document http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/fr-uk-reference-document-2013.pdf 19-02-2014 15:48

Europapark http://www.europapark.de/lang-en/Home/c1174.html?langchange=true 20-02-2014 18:03

Moviepark, article http://www.derwesten.de/staedte/bottrop/kirchhellen/1-25-millionen-besucher-im-moviepark-id6139835.html 20-02-2014 18:07

Oil prices http://moneyweek.com/prices-news-charts/oil/ 17-02-2014 16:23

Philip Kotler & Gary Armstrong (2012, 14/E): Principles of Marketing, Global Edition, Pearson, Harlow, England

Philip Kotler & Gary Armstrong (2014, 15/E): Principles of Marketing, Global Edition, Pearson, Harlow, England

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Home — Essay Samples — Geography & Travel — Disneyland — An Overview Of Disneyland Park

An Overview of Disneyland Park

• Categories: Amusement Park Disneyland

About this sample

Words: 558 |

Published: May 14, 2021

Words: 558 | Page: 1 | 3 min read

Disneyland in France (Paris)

Works cited.

• Disneyland Resort Official Website. (n.d.). Retrieved from https://disneyland.disney.go.com/
• Disneyland Paris Official Website. (n.d.). Retrieved from https://www.disneylandparis.com/en-gb/
• The Walt Disney Family Museum. (n.d.). About Walt Disney. Retrieved from https://www.waltdisney.org/about-walt-disney
• Miller, S. (2018). Disneyland: The hidden facts and secrets of Walt Disney's theme parks. CreateSpace Independent Publishing Platform.
• Sorkin, M. (2016). From Disneyland to Disney World: The business of magic. Routledge.
• The Walt Disney Company. (2021). 2020 Annual Report.
• Poole, K. (2017). Secrets of Disneyland: Weird and wonderful facts about the happiest place on earth. Summertime Publishing.
• Krasnostein, M. (2019). The land of permanent goodbyes: A moving, powerful and timely intergenerational story that will touch every heart. HarperCollins.
• Theme Park Insider. (n.d.). Disneyland.
• Chung, J., & Lee, T. (2015). Disneyland Resort: A family vacation destination. Journal of Tourism and Hospitality Management, 3(1), 22-34.

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Essay on Disneyland

Students are often asked to write an essay on Disneyland in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Disneyland

Introduction.

Disneyland is a magical theme park created by Walt Disney. It’s a place where dreams come true and imagination comes to life.

It’s located in California, USA. People from around the world visit Disneyland to experience its magic.

Attractions

Disneyland has many attractions like roller coasters, shows, and character meet-and-greets. Each one is unique and fun.

In conclusion, Disneyland is a place of joy and magic. It’s a destination that brings smiles to people of all ages.

250 Words Essay on Disneyland

The magic of disneyland.

Disneyland, the brainchild of Walt Disney, is more than just an amusement park. It is an embodiment of dreams, creativity, and the power of imagination. The park offers a unique blend of technology, storytelling, and nostalgia, making it a global phenomenon.

The Concept of Disneyland

Disneyland’s concept is rooted in Walt Disney’s desire to create a magical, immersive environment that could be enjoyed by both children and adults. The park is designed as a series of ‘lands’, each with its unique theme, such as Fantasyland, Adventureland, and Tomorrowland. These lands serve as physical manifestations of the various genres within Disney’s cinematic universe.

The Cultural Impact

Disneyland’s cultural impact is immense. It has redefined the concept of amusement parks, setting a new standard for experiential entertainment. Furthermore, it has influenced popular culture, introducing iconic characters and narratives that have become a part of global folklore.

The Disneyland Experience

The Disneyland experience is about more than just rides. It’s about stepping into a world of fantasy, where fairy tales come to life, and the line between reality and imagination blurs. The meticulous attention to detail, the immersive storytelling, and the seamless integration of technology all contribute to creating this unique experience.

In conclusion, Disneyland is a testament to the power of imagination and the enduring appeal of storytelling. It is a place where dreams come true, serving as a beacon of hope and joy for millions of visitors each year.

500 Words Essay on Disneyland

Disneyland, often referred to as the “Happiest Place on Earth,” is more than a mere amusement park. It’s a unique cultural phenomenon that has revolutionized the concept of entertainment and has left an indelible mark on global pop culture.

The Birth of Disneyland

The inception of Disneyland can be traced back to the visionary mind of Walt Disney, a pioneer in the animation industry. His dream was to create an amusement park where both adults and children could explore, interact, and immerse themselves in the enchanting world of fairy tales and Disney characters. In 1955, this dream materialized into Disneyland, situated in Anaheim, California. It was an unprecedented endeavor, blending storytelling, innovative technology, and meticulous attention to detail to create a truly immersive experience.

Impact on Popular Culture

Disneyland has significantly influenced popular culture, shaping the way we perceive entertainment. The park’s innovative use of “themed lands,” each with its distinct ambiance and attractions, has been replicated by amusement parks worldwide. Disneyland has also been instrumental in promoting a sense of nostalgia and sentimentality. The park’s attractions, from Sleeping Beauty’s castle to the Pirates of the Caribbean ride, have become cultural icons, deeply embedded in the collective consciousness.

Disneyland’s Influence on the Entertainment Industry

Disneyland’s impact extends beyond the realm of amusement parks, influencing the broader entertainment industry. The park’s success has been a catalyst for the Disney Corporation’s expansion into various entertainment sectors, including television, film, and merchandising. Disneyland’s model of immersive storytelling has also inspired the design of video games and virtual reality experiences, further underlining its influence.

Economic Impact

Economically, Disneyland has been a significant contributor to local and national economies. The park has created thousands of jobs, stimulated tourism, and spurred economic development in the surrounding areas. However, it has also been subject to criticism regarding issues such as employee wages and environmental impact.

In conclusion, Disneyland is more than a mere amusement park. It’s a cultural institution that has revolutionized the entertainment industry, shaped global pop culture, and had significant economic impacts. Despite the criticism it has faced, Disneyland’s enduring popularity attests to its unique ability to captivate audiences with its blend of storytelling, innovation, and nostalgia. As Walt Disney once said, “Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.” This statement encapsulates the enduring appeal and influence of Disneyland, a testament to the power of imagination and creativity.

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Disneyland Paris conjures up bumper profits despite strikes

Theme park generates $343.4m in profit for Hollywood giant as it shores up wider business amid weaker box office returns

Disney’s Parisian theme park complex has delivered a welcome boost to the embattled Hollywood giant, generating $343.4m (€317m) in profits and royalties despite a wave of strikes last summer.

Sales at Disneyland Paris – Europe’s most-visited tourist destination – were driven to record levels by higher room rates and the opening of a site built around Marvel’s hit Avengers movies.

It caps a bumper year for the entertainment group’s profitable parks arm, which has been shoring up the wider business amid weaker box office returns and losses generated by its Disney+ streaming platform.

Disney and Bob Iger, its CEO, are set to face a showdown this week as the activist investor Nelson Peltz campaigns for a strategy overhaul and seats on the company’s board. Investors will vote on his demands at its annual meeting on Wednesday.

While Disney does not itemize the earnings of individual parks in its quarterly filings, the performance of Disneyland Paris is detailed in the accounts of Euro Disney Associés, its French parent company, and a wholly owned subsidiary of Disney.

Revenue rose 23.5% to an all-time high of $3.1bn (€2.9bn) in the year to 30 September 2023.

Net profits hit $174.4m (€161m) – from a $50.9m (€47m) loss the previous year – as room rates at its pricey on-site hotels surged. On top of this, Disneyland Paris also paid Disney royalties of $169m (€156m) in return for using its brands and characters.

Last year’s profit boost was driven by the resort’s entertainment district, as well as its hotels, which are themed to regions of the US. These were behind 21.7% of total revenue, but generated 56.6% of the operating profit.

The bulk of the revenue comes from its flagship Disneyland Park and the neighboring movie-themed Walt Disney Studios, which, according to data from the infrastructure analysts AECOM, attracted 15.3 million guests in 2022.

Disneyland Paris has had a rollercoaster ride since its ornate iron gates swung open for the first time in 1992, having been rocked by resistance from French workers, recessions and the onset of Covid-19. It has only posted a net profit 11 times.

Prices have soared since Disneyland Paris reopened after the pandemic with rates at its four-star Hotel New York more than doubling, according to data from Disney.

The resort is famous for its fairytale atmosphere, but that was interrupted last May and June by chants and whistles as hundreds of staff repeatedly marched on strike through the parks.

Workers – known as cast members due to their playful roles in the park – were dealing with the economic cost of runaway inflation in France , where the cost of electricity had risen almost fourfold since Russia invaded Ukraine.

The strikers wanted a monthly wage rise of $217 (€200), as well as improvements to the bonus given to long-serving staff and increased pay for working on Sundays. A dark spell was cast over the Magic Kingdom, as protesters blocked the Victorian-themed Main Street at the heart of the Disneyland Park and waved placards.

after newsletter promotion

“Aladdin [in] need of a pay rise” was scrawled on one. Another said: “Coralie, who has been with the company for 14 years, isn’t on strike today because one day away from work would put her in the red.”

The crescendo came when the strikers caused the cancellation of the nightly fireworks show in the Disneyland Park. Staff were eventually granted a 5.5% pay rise at the end of September.

Industrial action didn’t stop visitors streaming through the turnstiles. Disneyland Paris is home to Europe’s only theme park based on Marvel’s Avengers movies, and 2023 was its first full year of operation. The glitzy opening ceremony was attended by the Oscar winner Brie Larson, who plays the super-powered Captain Marvel in the movies.

The Avengers Campus is part of a $2.1bn expansion, with the next stage a land based on the wildly popular animated film Frozen. The accounts reveal that the value of the assets under construction at Disneyland Paris nearly doubled to $754m (€696m) last year which “mainly reflects the investment linked to the development plan for the Walt Disney Studios park and the renovation work of the Disneyland Hotel”.

The palatial pink hotel at the entrance to the Disneyland Park reopened in January, with its prices reportedly stretching up to £9,000 per night for the Frozen-inspired royal suite.

Grey clouds continue to loom over the resort, however. Disney recently announced a decrease in attendance at Disneyland Paris during the first quarter of 2024, along with “higher costs, primarily attributable to increased operations support costs and inflation”.

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Amc networks to add cheaper, ad-supported subscription tiers across its full streaming portfolio, bob iger reveals first look at ‘avatar’ area at disneyland, says the idea that disney is letting nbcu’s epic universe invade its orlando turf “couldn’t be further from the truth”.

By Dade Hayes , Tom Tapp

After Disney declared victory in its proxy battle with activist investor Nelson Peltz, CEO Bob Iger went on a theme-park offensive during the company’s annual shareholder meeting.

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Artist’s rendering of Pandora – The World of Avatar coming to Disneyland. (20th Century Studios and Disney)

While the artist’s rendering is new, the announcement was not. Iger first trumpted what he then called the “Avatar Experience” more than a year ago on the company’s Q1 2023 earnings call. There have been scant new details since, with the imagery released today the only substantial update in the intervening year plus.

The exec also touted a number of theme park initiatives in Florida. The recent settlement of litigation with the special district board selected by Gov. Ron DeSantis to oversee the company’s Florida theme park properties will provide a boost , he noted. Disney last fall laid out plans for $60 billion in parks and experiences investments over the next 10 years.

Conducted virtually, the meeting started with business items including elections of members of the board of directors. The Q&A portion of the meeting, often a colorful affair when the gathering is held in person, as costumed Disney fans who own stock get a chance to quiz executives on their plans, was far more tame and controlled this year.

In preparation, “Why hasn’t Disney prepared anything or placed more than just a handful of attractions in the pipeline to be ready for this in 2025 at Walt Disney World?” the unidentified shareholder asked.

“Thank you very much for your question, but that just couldn’t be further from the truth,” Iger replied. “We’ve been aware of Universal’s plans for a new park for more than a decade. And we have a sophisticated approach to analyzing the needs of all of our businesses and strategically deploying capital.”

Interesting to note that Universal announced Epic Universe (with concept art) in 2019, so Iger is saying Disney knew about U’s plans for a new park five years before they were officially announced.

Iger then reeled off a list of Orlando moves the company has made in recent years, including the opening of Pandora, Toy Story Land, Star Wars Galaxy’s Edge and Mickey and Minnie’s Runaway Railway at Hollywood Studios. A “multi-year, multi-billion-dollar transformation” of Epcot Center, he added, included new attractions like Remy’s Ratatouille Adventure, Moana’s Journey of Water and Guardians of the Galaxy Cosmic Rewind.

“By staggering these major launches, we’ve been able to commercially and operationally optimize our new offerings over time, rather than having to do it all at once,” Iger said.

In response to a separate shareholder question about why more details about the $60 billion investment have not been shared, Iger kept his comments fairly brief. “You know, we have a lot of projects in development,” he said. “Many of them are known to us. But we disclose these at a cadence and when we really feel we’re ready, and we have something more tangible to show people.”

The question is a familiar one to Disney. At last month’s six -hour Anaheim City Planning Commission meeting on the company’s request for zoning “flexibility” in relation to the city’s 1994 “ Resort Specific Plan ” for the area in and around Disneyland, a string of residents wondered to the commission and Disneyland honcho Ken Potrock why they are being asked to allow a $1.9 billion revamp of the park with scant details on what specific attractions and experiences are being added. (The company’s plan for the park has been dubbed DisneylandForward.)

“With DisneylandForward and more flexibility within our existing properties, new lands and adventures like those underway at Tokyo DisneySea and Shanghai Disneyland could inspire new experiences here,” reads the copy on DisneylandForward.com. Examples given are  Frozen  land and the  Tangled  and  Peter Pan  attractions for the original park and  Zootopia ,  Tron  and  Toy Story  elements for Disney’s California Adventure. These are just examples, however. Disney brass, including Potrock in his responses to Anaheim residents, have not committed to any of them.

DisneylandForward  was first introduced in 2021.

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Disneyland | First look at Avatar themed land proposed for…

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Disneyland | first look at avatar themed land proposed for disneyland, disney ceo bob iger describes the concept art as 'creative inspiration' for a potential avatar experience being designed by walt disney imagineering..

Fans of “Avatar: The Way of Water” that grossed $2.3 billion at the box office may soon be able to board a boat and explore the Pandoran oceans seen in the blockbuster film if Disneyland moves forward with plans for an Avatar themed land teased for the Anaheim theme park resort.

Disney CEO Bob Iger offered a first look at the Avatar themed land proposed for the Disneyland resort during Disney’s annual shareholder meeting on Wednesday, April 3.

ALSO SEE: 11 places Disneyland could build an Avatar experience — See the list

The concept art shows jutting rocks and floating mountains amid gushing geysers and alien flora. A boat filled with riders passes through an aqua-green lagoon heading toward a cascading waterfall.

Iger described the concept art as “creative inspiration” for a potential Avatar experience being designed by Walt Disney Imagineering. Disney’s creative arm is teaming up with “Avatar” filmmaker James Cameron on the new land.

Iger has been teasing an “exciting Avatar experience” for the Disneyland resort since February 2023. At the time, Iger described Avatar as a core franchise for Disney.

ALSO SEE: DisneylandForward proposal allows 300-foot-tall thematic icons

A D23 blog post promised the Disneyland resort’s Avatar experience would rival Pandora — The World of Avatar themed land in Disney’s Animal Kingdom in Florida.

During the shareholder meeting, Iger also discussed the $1.9 billion DisneylandForward proposal seeking approval by the Anaheim City Council on April 16.

“We are excited about the stories our guests could experience at Walt’s original theme park destination after approval of DisneylandForward — including the chance to experience all-new Avatar adventures with a visit to Pandora,” Disney Experiences Chairman Josh D’Amaro wrote in a Disney Parks blog post .

The DisneylandForward proposal before the City of Anaheim seeks to update a 1990s Anaheim city plan to allow for a mix of theme park, hotel, retail, dining and entertainment on the eastern and western edges of the Disneyland resort.

DisneylandForward has dangled themed lands based on Tangled, Frozen, Peter Pan, Zootopia, Toy Story, Black Panther, Coco and Tron as potential expansion projects in Anaheim.

Disney has announced plans to invest $30 billion in Disneyland, Disney California Adventure and other theme parks around the globe over the next decade.

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First Rendering of 'Possible' New Avatar Land at Disneyland Unveiled During Shareholder Meeting

Disney CEO Bob Iger said the "Imagineers have been hard at work" during the company's annual shareholder meeting on Wednesday

A new Avatar experience could be coming to Disneyland soon!

At the annual shareholders meeting on Wednesday, Disney CEO Bob Iger announced a possible plan for a new land at Disneyland in Anaheim, Calif. The rendering showed a glimpse into an Avatar experience, where attendees could step into the world of Pandora.

In the meeting, Iger called it a “first look at creative inspiration for a possible new destination,” adding that the “Imagineers have been hard at work.”

“Avatar is the latest example of how we are looking to create new and innovative ways to bring our powerful stories to life,” Iger shared via a post on the Disneyland Parks blog that was also published Wednesday. “Over the past decade, we’ve delivered massive, immersive experiences at our destinations around the world, including new lands and attractions based on Star Wars, the Avengers, Pixar and more.”

Steven Diaz/Disney Resorts via Getty

The world of Pandora already exists at Walt Disney World in Florida.

And Avatar isn't the only IP that has spawned new lands at the parks. Last year, Hong Kong Disneyland opened the World of Frozen and Shanghai Disney Resort debuted a Zootopia land. 

“We’re keeping that momentum going in 2024,” read a press release. “ Tiana’s Bayou Adventure opens this year at Magic Kingdom and Disneyland, and we’re about to unveil Fantasy Springs at Tokyo DisneySea, the largest single-land expansion ever at a Disney park.”

Iger went on to reveal teams for Disneyland Paris are building a Frozen -themed land, and Disney cruises will expand destinations and ships . 

“All of this is just the beginning – there are so many stories in our library yet to be explored,” Iger wrote. “As we turbocharge Disney Experiences over the next 10 years, we’re investing aggressively and thoughtfully to give you more of what you love.”

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In January, the company announced a 10-year, $1.9 Billion expansion project called DisneylandForward , which Iger noted still requires city approval on which the Avatar land's development depends.

The funding, which includes expanding areas west of Disneyland Drive and the Toy Story Parking Area, could potentially require up to $2.5 billion to complete. 

In terms of new additions that would be part of the project, Products Chairman Josh D’Amaro teased the possibility of introducing themes from Frozen, Coco, Black Panther, Tangled, Peter Pan, Zootopia, Toy Story and Tron at Disneyland within the next decade in September 2023. 

The California park is also working on refurbishing a fan favorite: the Haunted Mansion. Renovation is already underway, with the attraction having temporarily shut down in January.

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Photo Essay: The Drama of Paris-Roubaix, by Chris Auld

The famous cobblestone classic served up a great race on sunday. chris auld was there to document the action..

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

Paris-Roubaix is one of the most distinctive races in cycling, with the arduous cobblestone sectors testing riders’ strength, bike handling and courage every year.

Chris Auld was there to capture the action in the men’s race on Sunday, documenting a battle between many of the best classic specialists in the sport.

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