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Forging good titles in academic writing

Published on March 20, 2015 by Shane Bryson . Revised on July 23, 2023.

The title is the first thing your reader will see, and most readers will make their first judgements of your work based on it. For this reason, it’s important to think about your titles carefully.

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Informative, striking, appropriate, title templates, writing effective headings, other interesting articles, informative title.

Your title should, above all else, convey the topic of your paper. In other words, no matter how witty, clever, original, or otherwise appealing your title may be, it fails if it is not informative.

Decide whether you’ve given a sense of the paper’s topic and claims by comparing your title’s content to the most important aspect(s) of your dissertation statement or hypothesis and conclusions.

Striking title

A striking title is one that entices your audience to read, so know your audience’s tastes.

The analogy of cultivating sexual attraction in a prospective mate is useful here: some audiences will be enticed by a title’s edginess (as with, for example, V. Alneng’s “‘What the Fuck is a Vietnam?’ Touristic Phantasms and the Popcolonization of [the] Vietnam [War],” published in Critique on Anthropology ); others will almost always prefer a more straightforward title (as with J.C. Henderson’s “War as a tourist attraction: The case of Vietnam,” published in the International Journal of Tourism Research ).

You should be able to gauge how edgy your title can be by the tone of your discipline or the publication you’re submitting to, and your main concern should be forming a title that appeals to your readers’ specific tastes.

Consider also that a title that highlights the paper’s fresh insights will often be striking.

An endocrinologist, for example, might become very excited upon seeing the collaboratively authored article “Comparison of the effects on glycaemic control and β-cell function in newly diagnosed type 2 diabetes patients of treatment with exenatide, insulin or pioglitazone: A multicentre randomized parallel-group trial,” published in 2015 in the Journal of Internal Medicine .

This rather long title is more acceptable in the sciences, where what readers tend to find provocative in a title is the degree to which it reveals the paper’s specifics.

Appropriate title

Ensuring that your title is appropriate in a way of making sure not only that your audience understands it, but also that its appeal contributes to its meaning. To make sure the title will be understood, you need to consider how familiar your research topic will be to your audience.

In an academic essay, you can use highly technical terms in your title, but generally avoid terms that the average well-read person in your discipline might not know.

In any writing that has a broad audience, titles need to avoid language that is too sophisticated; a news article, for example, should be easily understood by all.

As a second consideration of appropriateness, make sure that your title does not entice without substance.

The title of Alneng’s paper, for example, does not use “fuck” merely to shock and therefore entice the reader; the uncommon use of a swearword here helps convey the topic of the article: more or less vulgar representations of Vietnam.

The same is true for other striking titles, such as Nancy Tuana’s “Coming to Understand: Orgasm and the Epistemology of Ignorance,” published in Hypatia .

The title’s sexually charged play on words (“coming to understand”) hooks the audience, but is not merely a hook. The pun is directly relevant to the essay’s argument, which is that sexual pleasure offers an important form of knowledge.

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• Use key terms. Find words that your audience can easily identify as markers of the topic matter. These will include, for example, terms that convey the field of research, central concepts, or subjects of study.
• Identify the context (sometimes called “the location”). By context, I mean the source or the setting of the discussion, depending on discipline. In a history paper this might be a certain century or era; in literary studies a certain book or author; and in the sciences an organism or compound.

The following is a list of title formats, with examples of each. I’ve given the names of the publications in brackets to give a sense of how different disciplines treat titles.

Note that these are not mutually exclusive patterns (i.e. it’s possible to have various combinations; e.g. General & interesting: Informative & specific). Note also that this is not meant to be an exhaustive list.

• Striking: Informative – The Specter of Wall Street: “Bartleby, the Scrivener” and the Language of Commodities ( American Literature )
• Informative: Striking – Carbon capture and storage: How green can black be? ( Science )
• General: Specific – The issues of the sixties: An exploratory study in the dynamics of public opinion ( Public Opinion Quarterly )
• “Quotation”: Discussion (social studies) – “I’d rather not talk about it”: Adolescents’ and young adults’ use of topic avoidance in stepfamilies ( Journal of Applied Communication Research )
• “Quotation”: Discussion (literary studies) – “I Would Prefer Not To”: Giorgio Agamben, Bartleby and the Potentiality of the Law ( Law and Critique )
• Simple and precise – Methodological issues in the use of Tsimshian oral Traditions (Adawx) in Archaeology ( Canadian Journal of Archaeology )
• Topic: Method – Mortality in sleep apnea patients: A multivariate analysis of risk factors ( Sleep )
• Topic: Significance – LC3 binds externalized cardiolipin on injured mitochondria to signal mitophagy in neurons: Implications for Parkinson disease ( Autophagy )
• Technical and very specific – Single-shot quantum nondemolition measurement of a quantum-dot electron spin using cavity exciton-polaritons ( Physical Review )

Although similar, headings are not the same as titles. Headings head paragraphs and help structure a document. Effective headings make your paper easily scannable.

Common high level headings in dissertations and research papers are “Methods”, “Research results”, and “Discussion”. Lower level headings are often more descriptive.

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Shane Bryson

Shane finished his master's degree in English literature in 2013 and has been working as a writing tutor and editor since 2009. He began proofreading and editing essays with Scribbr in early summer, 2014.

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How to Create an Essay Title: 7 Best Practices

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The title of your essay is probably the first thing that your readers or professors will read, so it has to be perfect. If the title is appealing, you can consider half the battle won.

Your title is like a window to your mind and your power of expression. Through your title, your readers will determine if they are interested in reading your essay or not.

Choosing the right essay title gives a good impression, sets the tone of the paper, and augments the argument that is later discussed in the main body of the essay.

In this article, you will learn how to create an essay title that attracts attention and generates interest in your professor.

What are the Components of a Good Essay Title

A title can make or break the eagerness of wanting to read the entire essay. If you have an uninspiring title for an interesting, well-researched paper, your professor will most likely be put-off, making your entire effort go waste.

On the other hand, a clear and concise title helps to evoke inquisitiveness in your readers, making them open to what you have to say and the arguments you’ve addressed.

A good and clear title also emits the fact that you have researched and understood the prompt, you know what you want to write about, and you know how to frame it. This is a tremendous plus point as it's very important to bring your audience to attention so that you can get them to engage with and relate to your writing.

Before we talk about how to create an essay title, let’s take a look at the three components of a strong essay title:

• A catchy hook - A creative way to introduce your subject argument to your readers. This is what draws your readers in.
• Topic keywords - These keywords are related to the important topics that you will be exploring further and detailing in your essay. This is majorly relying on the “what” part of your paper.
• Focus keywords or source - These stand firm on the “where/when” aspect of your essay. These keywords will help your readers understand a little more about the source of the argument and where the concepts that are to be discussed have originated from.

Example of an essay title for better understanding

“ What is the truth: Is Veganism a privilege for the 21st Century? ”

Hook : What is the truth?

Topic Keywords : Veganism; privilege

Source : 21st Century

7 Best Practices to Create an Essay Title and Captivate Readers

We know that the naming of the essay is just the first step, but it is one of the most important aspects of essay writing.

Here are seven practices to keep in mind while framing an essay title.

1. Craft the title at the end

People often waste too much time thinking about coming up with a good essay title first and then begin writing their essays.

It may seem like a logical thing to do, but it is not the most practical idea. If you still have a working headline in your mind, write it in the top corner of your essay for backup.

But as you write your essay, you will immediately come up with a variety of perfect essay titles that are brief and summarize the gist of the essay in a few words. This is because as you read and re-read your essay, you will have a clear idea as to what you are really saying in your draft and your title should represent the focus of your writing.

The time that you’ll spend thinking about your title could well be used to do research or creating an outline .

2. Use your thesis statement

A good title will influence your readers to be interested in your essay and explore it further. It will make them eager to know more about what you are writing. This is where your thesis statement plays an important role and provides a clear understanding of your title.

Your thesis statement and your title should be interdependent and since this statement is the focal argument of your paper, it should be incorporated at least as a part of your headline.

3. Consider the tone and audience of the essay

The title should grasp the reader's attention, and this can only be accomplished when you know who your target audience readers are going to be.

When you are submitting an essay as part of your college curriculum, you are reaching out to a learned faculty. It is important to keep your tone grave and your argument seriously. Avoid the usage of flippant language or slang because you are not talking to 16-year-olds. The audience is rooted in the transfer of knowledge, and your address to them should be likewise.

Similarly, in the case of the tone of the essay, a descriptive essay will have a fairly different tone from an argumentative essay . Since you are writing an academic essay, use a formal setting for writing your essay.

The subject of the essay also determines the tone. For instance, the way you title a fashion innovation essay would be quite different from the way you do a write-up about an archeological excavation.

The theme and audience of your essay should determine the method of crafting your essay title as well as give you a head start in framing your content.

Always make sure that the tone of your essay and your title match and have a similar theme, and don’t mislead the readers.

This video by Language Centre University of Groningen will help you determine the purpose, audience, and tone of your essay

4. Sum up your title in 5 words

Your essay title should be brief but should give your readers an idea regarding the main argument of your essay.

Think about it: if you had to summarize the focus of your essay in 5 words, what would it be? Long and detailed titles look cumbersome while making it tedious for readers to read or understand the context of your essay. The key is to get straight to the point.

5. Keep it simple

Don't use fancy or complicated words that might confuse your readers, instead go for straight-to-the-point words and avoid adding any unnecessary details in the title of your essay. Pick out important and useful keywords from your essay to frame a great title.

6. Look for creative quotes

There is no hard and fast rule for choosing essay titles from the content written. You can get creative and pick any quote, phrase or slogan that is relevant or appropriate to your specific paper and that suits as a headline.

You can also use popular phrases or idioms to generate that perfect title. This will make your topic look more approachable and relatable to your readers.

7. Avoid abbreviations

Why should you opt for using abbreviations, jargon, or slang in your essay title when you can write full, proper words?

You doesn't want all that hard work and commitment in crafting a great essay to go down the drain only because you used a “misc.” instead of writing ‘miscellaneous’ or a ‘vs.’ instead of ‘versus’.

Your readers will see an abbreviation on your essay title and think of your topic as too casual and not worth spending time on. Thus, they would move on to other topics and that will result in your essay being sidelined.

Conclusion: create a strong essay title

Generating a great essay title takes diligence, commitment, and proper time. The structure, each component, the appropriate words, and the clear but specific meaning and argument of your essay should be showcased in the title.

This ability, if cultivated well, will surely go a long way in earning you good grades and impressing your professors with your writing skills, your research competence, and your strengths in thinking through a topic.

When you need help in grabbing the reader's attention right from the outset, implementing these seven best practices will help you craft a strong essay title. If you’re not happy with your essay title or need help brainstorming, you can reach out to our experts at Writers Per Hour.

From researching topic ideas and framing essay titles to delivering an original, well-written fast essay - our professional essay writers are here to support you with all your essay writing needs!

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