essay about communication definition

What Is Communication?

The Art of Communicating and How to Use It Effectively

ThoughtCo / Ran Zheng

• An Introduction to Punctuation
• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

Communication is the process of sending and receiving messages through verbal or nonverbal means, including speech , or oral communication; writing  and graphical representations (such as infographics, maps, and charts); and  signs , signals, and behavior. More simply, communication is said to be "the creation and exchange of meaning ." 

Media critic and theorist James Carey defined communication as "a symbolic process whereby reality is produced, maintained, repaired and transformed" in his 1992 book "Communication as Culture," positing that we define our reality via sharing our experience with others.

All creatures on earth have developed means in which to convey their emotions and thoughts to one another. However, it's the ability of humans to use words and language to transfer specific meanings that sets them apart from the animal kingdom.

Components of Communication

To break it down, in any communication there is a sender and a receiver, a message, and interpretations of meaning on both ends. The receiver gives feedback to the sender of the message, both during the message's conveyance and afterward. Feedback signals can be verbal or nonverbal, such as nodding in agreement or looking away and sighing or other myriad gestures.

There's also the context of the message, the environment it's given in, and potential for interference during its sending or receipt. 

If the receiver can see the sender, he or she can obtain not only the message's contents but also nonverbal communication that the sender is giving off, from confidence to nervousness, professionalism to flippancy. If the receiver can hear the sender, he or she can also pick up cues from the sender's tone of voice, such as emphasis and emotion. 

Rhetorical Communication—The Written Form

Another thing that sets humans apart from their animal cohabiters is our use of writing as a means of communication, which has been a part of the human experience for more than 5,000 years. In fact, the first essay — coincidentally about speaking effectively — is estimated to be from around the year 3,000 B.C., originating in Egypt, though it wasn't until much later that the general population was considered literate .

Still, James C. McCroskey notes in "An Introduction to Rhetorical Communication" that texts like these "are significant because they establish the historical fact that interest in rhetorical communication is nearly 5,000 years old." In fact, McCroskey posits that most ancient texts were written as instructions for communicating effectively, further emphasizing early civilizations' value of furthering the practice.

Through time this reliance has only grown, especially in the Internet age. Now, written or rhetorical communication is one of the favored and primary means of talking to one another — be it an instant message or a text, a Facebook post or a tweet.

As Daniel Boorstin observed in "Democracy and Its Discontents," the most important single change "in human consciousness in the last century, and especially in the American consciousness, has been the multiplying of the means and forms of what we call 'communication.'" This is especially true in modern times with the advent of texting, e-mail, and social media as forms of communicating with others around the world. With more means of communication, there are also now even more ways to be misunderstood than ever.

If a message contains just the written word (such as a text or email), the sender needs to be confident in its clarity, that it cannot be misinterpreted. Emails can often come off cold or clipped without that being the intention of the sender, for example, yet it's not considered professional to have emoticons in formal communication to help convey the proper meaning and context.  

Before You Open Your Mouth or Hit 'Send'

Before preparing your message, whether it's going to be in person one-on-one, in front of an audience, over the phone, or done in writing, consider the audience who'll be receiving your information, the context, and your means to convey it. What way will be the most effective? What will you have to do to ensure it's conveyed properly? What do you want to make sure that you don't convey?

If it's important and going to be relayed in a professional context, maybe you'll practice beforehand, prepare slides and graphics, and pick out professional attire so that your appearance or mannerisms don't distract from your message. If it's a written message you're preparing, you'll likely want to proofread , make sure the recipient's name is spelled correctly and read it aloud to find dropped words or clunky phrasing before sending it.  

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What Is Effective Communication? Skills for Work, School, and Life

Discover how improving your communication skills can benefit your career, education, and personal life.

Communication is a part of everyday life, whether we communicate in person or on the countless digital platforms available to us. But how much of our communication actually reaches the intended audience or person the way we hoped? Effective communication requires us to be clear and complete in what we are trying to express.

Being an effective communicator in our professional and personal lives involves learning the skills to exchange information with clarity, empathy, and understanding. In this article, we’ll define what effective communication looks like, discuss its benefits, and offer ways to improve your communication skills.

What is effective communication?

Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge, and data so that the message is received and understood with clarity and purpose. When we communicate effectively, both the sender and receiver feel satisfied.

Communication occurs in many forms, including verbal and non-verbal, written, visual, and listening. It can occur in person, on the internet (on forums, social media, and websites), over the phone (through apps, calls, and video), or by mail.

For communication to be effective, it must be clear , correct , complete , concise , and compassionate . We consider these to be the 5 Cs of communication, though they may vary depending on who you’re asking. 

While the effectiveness of communication can be difficult to measure, its impact is hard to deny. According to one study, surveyed companies in the United States and United Kingdom with at least 100,000 employees lost $62.4 million per year on average due to poor communication. On the flip side, companies led by effective communicators had nearly 50 percent higher total returns to shareholders over companies with less effective communicators at the helm [ 1 ].

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Benefits of effective communication

The benefits of communication effectiveness can be witnessed in the workplace, in an educational setting, and in your personal life. Learning how to communicate well can be a boon in each of these areas.

In the workplace, effective communication can help you: 

Manage employees and build teams

Grow your organization more rapidly and retain employees

Benefit from enhanced creativity and innovation

Become a better public speaker

Build strong relationships and attract more opportunities for you or your organization

Read more: Why Is Workplace Communication Important? + How to Improve It

In your personal life, effective communication can lead to:

Improved social, emotional, and mental health

Deeper connections with people you care about

New bonds based on trust and transparency

Better problem–solving and conflict resolution skills

Say it with your body

In face-to-face conversation, body language plays an important role. Communication is 55 percent non-verbal, 38 percent vocal (tone and inflection), and 7 percent words, according to Albert Mehrabian, a researcher who pioneered studies on body language [ 2 ]. Up to 93 percent of communication, then, does not involve what you are actually saying. 

Positive body language is open—your posture is upright and receptive, your palms are open, you lean in when speaking or listening, and nod encouragingly. Negative body language can include biting your lip nervously, looking bored, crossing your arms, putting your hands on your hips, or tapping your foot impatiently.

How to improve your communication skills

Communication, like any other skill, is one you can improve upon with practice. Here are a few ways to start improving your communication skills, whether at home or on the job.

1. Consider your audience.

Who are you communicating with? Make sure you are aware of your audience—those you intend to communicate with may differ from those who actually receive your messages. Knowing your audience can be key to delivering the right messages effectively. Their age, race, ethnicity, gender, marital status, income, education level, subject knowledge, and professional experience can all affect how they’ll receive your message. 

If you’re advertising a fast food restaurant, for example, you might want to deliver your message to an audience that’s likely to be hungry. This could be a billboard on the side of a busy highway that shows a giant cheeseburger and informs drivers that the closest location is just two miles away. 

Or suppose you’re announcing your engagement to your family. You might host a gathering afterwards to celebrate, send them photos of the engagement in a group chat, surprise them in conversation over dinner, or tag your family members in your announcement on social media. Your chosen form of communication will depend on your family dynamics.

2. Practice active listening.

Active listening is the practice of giving your full attention in a communication exchange. 

Some techniques include paying attention to body language, giving encouraging verbal cues, asking questions, and practicing non-judgment. Before executing your communication, be sure to consider your audience and practice active listening to get to the heart of their needs and desires. This way, you can improve your communication as a counselor, social worker, marketer, professor, colleague, or friend. 

Here are some examples of active listening in practice:

If you work in marketing, you might engage in social listening to gather consumer data on social media platforms like Instagram and TikTok. 

If you are a professor, you might take advantage of end-of-semester feedback forms and act on your students' needs by hosting one-on-one meetings during office hours. Likewise, your students might choose to participate in discussions after your lecture or at least sit attentively and ask questions.

If you are a team leader, you might read Slack messages from your teammates, gauge that they are frustrated with the workload, and respond by resetting priorities for the next few weeks. This communicates to the team that their voices are heard.

If you are a parent, you might have a disagreement with your child about finishing their homework, but if you probe deeper with open communication, they may confess that their teacher made a discouraging comment that left them unmotivated.

Read more: What Is Active Listening and How Can You Improve This Key Skill?

3. Make your message as clear as possible.

Once you have successfully identified your audience and listened to their intentions, needs, and desires, you may have something to communicate. To do this effectively, turn to the 5 Cs of communication to ensure your message is:

Compassionate

Prepare to communicate in a way that achieves most of these characteristics.

4. Use the right medium or platform.

Using the right medium or platform to communicate matters. Effective communication requires you to consider whether you need to meet in person or if Zoom would suffice. Is your message casual enough to use WhatsApp, or would a formal email be more efficient and thorough? If you are catching up with a friend, do you two prefer to talk on the phone or via old-fashioned letters? Whatever you choose should be intuitive and appropriate for you and your current situation.

You might assess the priority level and the type of communication needed. In a marketing campaign, is there a visual component on Instagram or is it a spoken podcast ad? Will the platform be a Facebook post, product placement in a film, or a printed poster hung in cafes? For a university lecture, do students prefer to be online or meet in person? Will there be a discussion afterward, and would it be fruitful to conduct it in a pub, cafe, or in a field outdoors? 

By considering your audience, practicing active listening, clarifying your communication, and choosing the right medium or environment, you are well on your way to exercising communication effectiveness.

Effective communication starts here

Start building better communication with Improving your Communication Skills from the University of Pennsylvania, Successful Negotiation: Essential Strategies and Skills from the University of Michigan, or Effective Communication: Writing, Design, and Presentation from the University of Colorado Boulder. 

Article sources

PRovoke Media. " The Cost Of Poor Communications , https://www.provokemedia.com/latest/article/the-cost-of-poor-communications." Accessed January 17, 2024.

The University of Texas Permian Basin. " How Much of Communication Is Nonverbal? , https://online.utpb.edu/about-us/articles/communication/how-much-of-communication-is-nonverbal/." Accessed January 17, 2024.

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Essay on Communication: Meaning, Process and Objectives

After reading this essay you will learn about:- 1. Meaning of Communication 2. Definition of Communication 3. Process 4. Objectives 5. Modes 6. The Organisational Context 7. Directions 8. Channels 9. Patterns 10. Barriers 11. Organisation-Level Improvements.

Essay on the Meaning of Communication:

The word communication has been derived from the Latin word communis which means common, besides commonality, communication involves the concept of transfer, meaning and information transfer. Thus communication means sharing ideas in common to one or many.

It means a verbal or written message, an change of information, a system of communicating, and a process by which meanings are exchanged between individuals/groups of individuals through a common system of symbols. It also means technique for expressing ideas effectively and quickly.

Essay on the Definition of Communication:

Communication is the process of transferring information, meaning and understanding from sender to receiver and vice versa. And carrying out that process convincingly, meaningfully and proficiently is an absolute essential for a manager to exercise leadership efficiently.

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In fact, it is hard to conceive of successful leadership in the absence of excellent communication skills. The first step for a manager to become an outstanding leader, therefore, is to become an outstanding communicator or perhaps best communicator.

Communication is defined as “the process of passing information in oral or written form and understanding from one person to another in oral or written form.” It means transmitting and sharing of ideas, opinions, facts, figures and information in a manner that is perceived and understood by the receiver of the communication.

F.E.X. Dance defined communication as “the process by which people seek to share meaning via the transmission of symbolic messages.”

Essay on the Process of Communication:

The communications involves four actions and five components. The four actions are encoding, sending, receiving, and decoding. The five components are sender, message, medium, noise and receiver. The actions and components combine to transfer meaning from the sender who sends the message to the receiver. The sender who sends message originates the message by encoding it, that is, by constructing the message.

The message is the content of the communication. The sender then transmits the message through a medium. A medium is the mode or form of transmission of message, not the message itself. Examples of media are spoken words, gestures and fiscal expressions video.

Telephones, written memos, faxes and e-mail messages. The receiver acquires, or receives, the message by hearing it, reading it, or having it appear on a fax or computer through e-mail or voice mail.

The receiver then begins decoding the message, that is, interpreting it using various tools. Sometimes distractions interfere with the message; these interferences are called noise which leads to misunderstanding, noise contributes to misinterpretations of the original message, and it is only through feedback, or verification of the original message, that communication problems may be located, corrected and understood properly.

The basic model of communication is called as fundamental and universal model. That is, it occurs whenever communication takes place regardless of the culture or organisation and location.

However, while the basic acts and components of the communication process are the same everywhere, how the acts are carried out and the nature of the components are deeply influenced by cultural, organisational, and even personal contexts through this type of communication.

Who can send messages to whom, what kinds and what volumes of messages are sent, by what medium are messages transmitted what sort of interference or noise is likely to occur, and what cues are available for decoding are just some of the many examples of the types of communication issues that can vary from manager to manager, from organisation to organisation, from media to media and from country to country.

Essay on the Objectives of Communication:

Modern Organisation cannot exist without communication. If there is no communication, employees can’t know what their co-workers are doing, management can’t receive information inputs, and supervisors and team leaders cannot dive instructions and therefore communication is needed for effective management of the organisation.

Thus the followings are the objectives/importance of communication in the present context:

1. To develop information and understanding among all workers in the organisation.

2. To foster any attitude which is necessary for motivation and cooperation in the organization.

3. To encourage better performance and job satisfaction in the organization.

4. To prepare workers in the organization for a change in methods or environment by giving them the necessary information in advance.

5. To discourage misinformation, ambiguity and rumours in the organisation.

6. To encourage subordinates in the organisation to supply ideas and suggestions for improving upon the product or work environment, and taking these suggestions seriously.

7. To improve labour-management relations in the organization.

8. To encourage social relations among workers in the organisation by encouraging into communication.

9. To accomplish all the basic management functions— Planning, Organizing, Leading/directing and controlling in the organization.

10. To achieve their goals and meet challenges in the organization.

Essay on the Modes of Communication:

Communication can occur in the organization either a verbal mode or a non-verbal mode as given below. Each mode has particular characteristics in the organisation and issues that an effective manager must understand.

1. Verbal Communication:

Spoken words, which are called as verbal communication, mean both oral and written communication in the organization.

(i) Oral Communication:

The spoken word has the potential advantages of being vivid, stimulating and commanding attention in the organisation. In most organizational situations, it is difficult for receivers—the listeners—to ignore the words spoken or the person speaking to them in oral type of communication.

Just think about the last time someone spoke to you directly. Even if you weren’t interested in what the person had to say, wouldn’t it have been difficult to simply ignore the person, turn and walk away? Certainly not possible, hence, here it is mandatory to listen the person.

Also, oral communication is exceptionally flexible for both the sender and receiver in the organization. While you are speaking with another person, you may try to make a point a certain way but along the way change your words in order for the listener to understand you in a better way.

Because oral communication is generally interactive in the organisation, it can be quite responsive and adaptive to circumstances. However, this mode of communication in the organisation has the major disadvantages of being transistor and subject to considerable misinterpretation of messages.

Even when individuals use the same language in the oral communication, the subtle nuances of the spoken word may be missed or incorrect meaning attached to them. Oral communication between those whose First language differ in the organisation, as in many management situations today, simply multiplies the chances of intended meaning going away.

Advantages of Oral Communication in the Organisation:

1. It is direct, simple, timesaving and least expensive for any organisation.

2. It helps in avoiding delays, red tape and other formalities in the organization.

3. Feedback and spontaneous thinking are available in this type of communication which benefits organisation growth.

4. We can clear any misunderstanding between speakers.

5. It develops a sense of belonging because of personalized contacts in the organization.

Disadvantages of Oral Communication:

1. There is no any formal record for transaction in the organization.

2. Lengthy and distant communications cannot be effectively conveyed verbally in the organization.

3. The receiver may receive the message in his own perception and thus misunderstand the intent of the message in the organization.

4. The spirit of authority cannot be transmitted effectively in verbal transaction unless trust between speakers.

5. Different meaning may occur by manner of speaking, tune of voice and facial expressions in the organization.

(ii) Written Communication in Organisation:

Written communication is one when messages are put in writing, as in letters, memos, electronic mail, and the like, the opportunity for misunderstanding the words of the sender are decreased. The receiver of the message sent may still misinterpret the intended message, of course, but there is no uncertainty about exactly what words the sender has used.

In that sense, written communication has precision. However, not everyone writes well, and so greater precision does not necessarily lead to greater understanding in the organisation.

This is further complicated when the words need translation from one language to another for better understanding. The writer/sender does not know immediately how well or poorly the message is getting across, written communication has the disadvantage of not being very flexible in the organization.

In addition, it is often not as vivid or compelling as oral communication. Although you might find it difficult to ignore someone speaking to you, it would probably be much easier to ignore a letter you received in your organisation.

Advantages of Written Communication in the Organization:

1. It can easily verify and more precisely defined in the organization.

2. It is likely to be a permanent record and uses for future references in the organization.

3. It reduces the possibility of misunderstanding and misinterpretation in the organization.

4. It is reliable for transmitting lengthy statistical data in the organization.

5. The time can be saved when many persons should be contacted in the organization at the same time.

Disadvantages of Written Communication in the Organization:

1. It is very slow and causes delay in the organization.

2. Written material may leak out before time, causing disruption in its effectiveness in many organization.

3. More dependence of written communication can lead to too much of paper-work in the organization.

4. It leads to excessive formality in personal relations in the organization.

2. Nonverbal Communication in the Organization:

In direct interpersonal communication, nonverbal actions and behaviors often constitute significant messages in the organization. A whole range of actions, or lack of them, has the potential for communicating in the organization.

The way you dress, speak words, use gestures, handle utensils, exhibit facial expressions, and set the physical distance to the receiver are just some of the many forms of nonverbal communication in the organization.

Electronic Communication:

Now a day, electronic mail, or e-mail, has emerged as one of the fastest-growing forms of communication in the organisation. In the recent nationwide survey, 79 per cent of the responding executives indicated that e-mail was their number-one choice for business communication in their organisation.

With e-mail or faxes, you can send a message simultaneously to dozens or even hundreds of people throughout the world. Recently, Videoconferences have also emerged as a business communication too.

Essay # The Organisational Context of Communication:

Managers in the organization do not deal with communication in the abstract. Rather they deal with it within an organizational context. The structure of organisations and the process of organisations powerfully shape the nature and effectiveness of communication that takes place within and between them.

In the present setup Organizations, whether business, hospitals or government agencies, have a set of defining characteristics, all of which affect communication in one way or another.

Thus, organizations:

a) Are composed of individuals and groups.

b) Are oriented towards goals

c) Have differentiated functions.

d) Has intended coordination.

e) Have continuity through time.

Organizations of any size, regardless of country, are not simply a random set of individuals who by chance come together for a brief period with no purpose. The fact that they have goal orientations, structures, and coordination greatly influences the nature and amount of communication that takes place in the organization.

This influence can be analyzed in terms of directions, channels and patterns of communication in the organization.

Essay # Directions of Communication within Organizations:

Because organizations of any degree of complexity have both differentiated functions and more than one level in the organisation, the directions of communication within them can be classified according to the level for which they are intended.

Downward communication is sent from higher organizational levels to lower levels in the organisation; for example, from the organization’s top executives like to its employees, or from supervisors to subordinates.

Upward Communication is sent from lower organizational levels to higher levels; for example, from non-management employees like workers to their supervisors, or from a manager to her CEOs.

Lateral Communication is sent across essentially equivalent levels of an organization; for example, from one clerical to another, from the manager of product X to the manager of product Y, or from the marketing department to the engineering design department in the organisation.

The topics covered in organizational communication vary according to their direction. Downward communication typically involves such matters as goals, objectives, directions, decisions, and feedback in the organisation.

Upward communication usually focuses on information, suggestions, questions, problems and requests for clarification in the organisation. Lateral communication typically involves changes of information-both formal and informal-that assist or affect coordination and joint problem solving in the organization.

While the subject matter of communication in particular direction tends to be fairly similar in most medium to large organizations, the culture of the organization can affect the process. For example, in an organization where authority and hierarchy are stressed, upward communication might be more formal than in an organization with more egalitarian culture.

As a simple illustration, in the hierarchical organization, a conversion might start with the subordinate addressing a superior several levels above as Mr. Or Ms. James.

In many countries, for example in Korea, the conversion might start by addressing the superior by his or her title, such as Director Park. In organizations with less emphasis on hierarchy, the conversation might start by addressing the superior by his or her first name.

Likewise, organizational or country culture can influence the frequency and flavor of upward communications. For example, in organizations with strong hierarchical values, upward communication tends to be less frequent.

In summary, organizational communications flow upward, laterally, and downward in every organization. The direction of the communication has a significant impact on the type of communication that is likely to take place frequently.

However, the culture of the organization and the region or country in which the organization is located can further determine the exact from that communication will have and even the frequency of each direction of communication will take place in organization.

Essay # Channels of Communication within Organizations:

Organizational channels, or routes of communication, consist of two fundamental types namely formal and informal. Both types are essential for organizational functioning, and neither types can easily substitute for the other.

Formal Communication channels are those that are authorized planned and regulated by the organization and that are directly connected to its official structure. Thus, the organization’s designated structure indicates the normal paths for downward, upward and lateral formal communication. Formal communication channels are like highlighted roads on road map.

They specify organizational members who are responsible for tasks and communicating information to levels above and below them and back and forth to adjacent units. Also, formal channels indicate the persons or positions to whom work-related messages should be sent in the organization. Formal channels can be modified, and thus they have some flexibility, but they can seldom be disregarded in the organization.

The wheel or star network refers to an administrator and four subordinates with whom he interacts in the organisation. There is no interaction among the subordinates in the organization.

In ‘y’ network; there are two subordinates reporting to the superior.

The “chain” in the network, denotes a five-level hierarchy in which communication can take place only upward and downward, and across organizational lines in modern organizations.

The circle network denotes a three level hierarchy in which there is communication between superiors and subordinates, with cross communication at the operative level.

Informal communication channels are communication routes that are not prescribed by the organization but that develop through typical interpersonal activities of people at work in the organisation. Channels can come into existence and change or disappear rapidly, depending on circumstances in the organization.

However, they may also endure in many work situations, especially where individuals have been working together over a period of time in the organization. If a specific pattern becomes well established, it would ordinarily be called a ‘network’ in the organisation.

There are four major type of informal communication in the organisation.

They are as follows:

(1) Single strand.

(2) Gossip.

(3) Probability.

(4) Cluster.

In the single stranded network, the individual communicates through intervening persons in the organisation. In the gossip network, the individual communicates or spreads like anything without a choice in the organisation. In probability network, the individual spreads the communication at random in the organisation.

But in the cluster network, the individual communicates with only those individuals whom he trusts in the organisation. Among these types of communication network, the cluster is most popular network in many organisation.

Essay # Formal and Informal Channels of Communication in Organization:

In a Plastic Bottle manufacturing company the CEO has got two immediate managers one is GM-marketing who markets plastic bottle and another one is GM-production who manufactures Plastic Bottle. The GM-marketing has got two subordinates one is advertising manager and the second one is promotions manager.

Likewise the GM-Production has got two immediate subordinates, one is supervisor design and another one is supervisor testing. If CEO communicates to GM-Marketing or GM-Production it is called as formal channels of communication. However, if CEO contacts Advertising manager or supervisor testing it is called INFORMAL channels of communication.

Formal Communication Channels:

a) Authorized, Planned and regulated by the organization.

b) Reflect the organization’s formal structure.

c) Define who has responsibility for information dissemination and indicate the proper recipients of work-related information in organization.

d) Maybe modified by the organization in future.

e) Minor to severe consequences for ignoring them unknowingly.

Informal Communication Channels:

a) Develop through interpersonal activities of organisation members

b) Hot specified by the organization

c) Man is short-lived or long lasting.

d) Are more often lateral than vertical in organization.

e) Information flow can be very fast in organization.

f) Used for both work-related and non-work information.

Some more informal communication Channels in the organization are as follows:

a) Informal Communication Channels tend to operate more often in the lateral than in the vertical direction compared to formal channels because they are not designated by the organization and its top officials.

b) Second, information flowing through informal channels in the organization often moves extremely fast, principally because senders are highly motivated to pass information on. The so-called grapevine is a classic example of rapid transmission of messages through informal channels.

c) A third feature is that informal channels carry work- related as well as non-work information in the organisation. Just because channels are informal does not mean that only gossip and other messages unrelated to jobs and tasks are carried by them. In fact, crucial work-related information is frequently communicated in this way.

Of course, some of the messages passed through the informal channels in the organisation may contain inaccuracies or be negative, and thus seen by some managers as a source of problems. However, few organizations could exist for long if they had to rely only on formal communication channels in the organisation.

Essay # Patterns of Organizational Communication in the Organisation:

Identifiable patterns of communication that occur with some regularity within and between organizations, whether using formal or informal channels, are typically called communication networks in any organisation. Put another way, communication networks are stable systems of interconnections in any organisation.

Thus, networks involve consistent linkages between particular sets of senders and receivers in the organisation. For example, a middle-level divisional marketing manager in New Delhi might have a particular network that involves her boss in Kolkata, three key managers in other departments in the Kolkata headquarters, her seven subordinates located in major Western cities, and two outside vendors of market research data.

Another network for the same manager might involve two lower-level managers in other units in the New Delhi office and their former colleague and old friend who is now a sales supervisor in Chennai and who has access to inside information on how well new marketing approaches are working in that region.

An example of a larger, more organization wide network could be the Coca Cola Company’s worldwide pattern of communication relationships between its headquarters in Atlanta and its bottlers and distributors throughout world. Of course, networks can also be formed across organizations as well as within the organisation.

The importance of communication networks to managers in any organisation is that they can provide significant and regular sources of information, both of the formal and informal type, that might otherwise take a much longer time to obtain if the various links had to set up from scratch each time some new topic or problem came up.

Also, when managers are members of established networks, it can make it easier for them to influence the other people or groups involved in the networks. Consequently, for both of these reasons, managers need to pay particular attention to what networks they can, and want to, be a part of and to the composition of those networks in the organisation.

It is no accident that the term networking has come to signify a process that has the potential for gaining advantages for a manger (or anyone for that matter) by having one or more sets of individuals in the organisation or groups with which one can interact easily and regularly, and with whom one can communicate a sense of confidence and trust in the organisation.

In traditional western organizations, it has always been relatively easy for males in management positions to establish various network with other males (thus providing the basis for the phase “old boys network” ) in their organisation. However, at least until very recently, it has been much harder for women and members of underrepresented ethnic groups to establish similar helpful networks in their organisations

Recent research suggests, in fact, that organizational networks involving individuals from these groups are different in terms of both composition and relationships from the traditional networks composed primarily of white males in the organisation.

It does not make such networks any less important or useful to managers from these groups, but docs serve to emphasize that network patterns to communication in organisations can vary based on a number of different situational circumstance, including the age, gender, and ethnicity of individuals in the organisation.

Essay # Barriers to Communication in the Organisation:

Although the organisational context provides numerous opportunities for managers to engage in effective and productive communication to assist in leadership efforts, there are likewise many barriers related to that context that can interfere with the communication process in the present organisation.

Such barriers can arise from several different sources, including interpersonal, organisational, organizational, and cultural in the organization.

Obstacles to interpersonal communication in the organisation can occur with either the sender or the receiver. The burden is simultaneously on both the sender and the receiver in any organisation to ensure accurate communication.

It is, however, the sender’s obligation to choose the language and words—to encode the message—carefully to carry the greatest precision of meaning. Precision in the organisation is especially important if the sender is trying to persuade the receiver to do something in a language or communication style different from what the receiver prefers.

For example, if you are talking with your boss style and choice of words, your boss may not be receptive if he or she prefers a more formal approach in the organisation. You will probably need to adjust your style for the communication to be effective in the organisation.

The receiver, of course, is often the source of communication breakdowns in the organisation. For example, the receiver might have a selective perception problem in the organisation. That is, the receiver may unintentionally screen out some parts of the intended message because they contradict his beliefs or desires in the organisation.

For example, you might stress the increased productivity in the organisation from a proposed project, but your boss is focusing on the estimated cost of the project. Although selective perception is a natural human tendency, it hinders accurate communication, especially when sensitive or highly important topics are being discussed in the organisation.

Another way to state this point is that individuals tend to adopt frames of reference, or quick ways of interpreting messages in the organisation that help them make sense of complex communications, but these shortcuts may prevent the intended message from being received.

Essay # Organisational Barriers:

Just as interpersonal barriers can limit communication, so can organisational barriers limit communication? Such barriers in the organisation can interfere with communication between individuals or groups within the same organisation, between individuals or groups from two different organisations, or between entire organizations.

The basis of these organisational barriers lies within the hierarchical structure of organizations.

All organisations of any complexity have specialized functions and more than one level of authority in the organisation. This specialization creates a situation that is ripe for communication difficulties in the organisation.

For example one person might come from marketing and the other form Production. The person in marketing might think nothing of exaggerating while the person from Production always understates her points.

Consequently, the marketer might see the Production Manager as unimaginative and boring, while the Production Manager might view the marketer as superficial and careless. In addition, the two parties might come from different levels in the organisation.

The differences between responsibility and level of authority could cause a senior executive to expect an explanation of the broad impacts on the entire organization of a proposed project and a junior technical expert to focus on the detailed schedule of the project in any organisation.

Essay # Cultural Burriers in Organization:

Communication and culture are tightly intervened in the organisation. Culture cannot exist without communication and human communication only within a cultural context in the organisation. Since the act of communicating is so closely connected to the surrounding environment, culture can ease or hinder it in the organisation.

Thus, similarity in culture between senders and receivers facilitates successful communication-the intended meaning has a higher probability of getting transferred in the organisation.

Differences in culture hinder the process of-any organisation. The greater the cultural differences between sender and receiver, the greater the expected difficulty in communicating within or outside the organisation. Therefore, other things being equal, it should be easier, for example, for an Indian manager to communicate with a Singapore subordinate than with a Malaysian subordinate.

Probably the greatest single cultural barrier that can affect communication across different departmental, organisational, regional, or national cultures is ethnocentrism in the organisation.

Ethnocentrism is the belief in the superiority of one’s own groups and the related tendency to view others in terms of the values of one’s own group in the organisation. Ethnocentrism leads individuals to divide their interpersonal worlds into in-groups and out-groups in the organisation.

A third major cultural barrier to communication I can be labeled cultural distance in the organisation. This concept refers to the overall difference between two cultures basic characteristics such as language, level of economic development, and entrenched traditions and customs in the organisation.

Cultural distance was illustrated by a study that gathered 21 senior executives from major corporations in Japan, the United States, Brazil, the United Kingdom and India for a five-week period of cultural explorations regarding communication.

The executives attended lecturers and seminars, built rafts and climbed riffs together, and even travelled in fact-finding teams to the countries represented to improve communication, nevertheless, observers reported that communication remained a problem the entire five weeks among them.

The various barriers that were discussed in the preceding section can interfere with effective communication, but there are ways of dealing with, or overcoming, them in the organisation. That is the subject of this section – approaches that will help to improve your communication in the organisation as a manager.

Essay # Organisation-Level Improvements in Communication:

Organisations can take steps to change their policies and methods for how and when managers should communicate in the organisation. Unfortunately, guidelines for this more structural approach are not as well developed as those for individual managers in the organisation.

A recent study of research and development laboratories within 14 large multinational firms, however, did provide some suggestions. The study produced strong evidence for the importance of gatekeepers, or so-called “boundary-spanning” individuals who are at the communication interface between separate organizations or between units within an organisation.

Large companies especially need to be able to structure the activities of gatekeepers to maximize their usefulness to the communication process and to make sure that the most critical information is both sent and received.

Finding from the study indicated that communication could be improved by implementing rules and procedures that increased formal communication, replacing some face-to-face communication with electronic communication, developing particular communication networks, and even creating a centralized office to manage communication activities in the organization.

Related Articles:

• Essay on Communication: Top Essays | Directing | Functions | Management
• Notes, Effectiveness of the Communication Process: 15 Factors
• Elements and Importance of Communication Process | Business Management
• Communication: Types of Communication | Process | Directing | Management

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1.1 Communication: History and Forms

Learning objectives.

• Define communication.
• Discuss the history of communication from ancient to modern times.
• List the five forms of communication.
• Distinguish among the five forms of communication.
• Review the various career options for students who study communication.

Before we dive into the history of communication, it is important that we have a shared understanding of what we mean by the word communication . For our purposes in this book, we will define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts. This definition builds on other definitions of communication that have been rephrased and refined over many years. In fact, since the systematic study of communication began in colleges and universities a little over one hundred years ago, there have been more than 126 published definitions of communication (Dance & Larson, 1976). In order to get a context for how communication has been conceptualized and studied, let’s look at a history of the field.

From Aristotle to Obama: A Brief History of Communication

While there are rich areas of study in animal communication and interspecies communication, our focus in this book is on human communication. Even though all animals communicate, as human beings we have a special capacity to use symbols to communicate about things outside our immediate temporal and spatial reality (Dance & Larson). For example, we have the capacity to use abstract symbols, like the word education , to discuss a concept that encapsulates many aspects of teaching and learning. We can also reflect on the past and imagine our future. The ability to think outside our immediate reality is what allows us to create elaborate belief systems, art, philosophy, and academic theories. It’s true that you can teach a gorilla to sign words like food and baby , but its ability to use symbols doesn’t extend to the same level of abstraction as ours. However, humans haven’t always had the sophisticated communication systems that we do today.

Some scholars speculate that humans’ first words were onomatopoetic. You may remember from your English classes that onomatopoeia refers to words that sound like that to which they refer—words like boing , drip , gurgle , swoosh , and whack . Just think about how a prehistoric human could have communicated a lot using these words and hand gestures. He or she could use gurgle to alert others to the presence of water or swoosh and whack to recount what happened on a hunt. In any case, this primitive ability to communicate provided an evolutionary advantage. Those humans who could talk were able to cooperate, share information, make better tools, impress mates, or warn others of danger, which led them to have more offspring who were also more predisposed to communicate (Poe, 2011). This eventually led to the development of a “Talking Culture” during the “Talking Era.” During this 150,000 year period of human existence, ranging from 180,000 BCE to 3500 BCE, talking was the only medium of communication, aside from gestures, that humans had (Poe, 2011).

The beginning of the “Manuscript Era,” around 3500 BCE, marked the turn from oral to written culture. This evolution in communication corresponded with a shift to a more settled, agrarian way of life (Poe, 2011). As hunter-gatherers settled into small villages and began to plan ahead for how to plant, store, protect, and trade or sell their food, they needed accounting systems to keep track of their materials and record transactions. While such transactions were initially tracked with actual objects that symbolized an amount—for example, five pebbles represented five measures of grain—symbols, likely carved into clay, later served as the primary method of record keeping. In this case, five dots might equal five measures of grain.

During this period, villages also developed class systems as more successful farmers turned businessmen prospered and took leadership positions. Religion also became more complex, and a new class of spiritual leaders emerged. Soon, armies were needed to protect the stockpiled resources from others who might want to steal it. The emergence of elite classes and the rise of armies required records and bookkeeping, which furthered the spread of written symbols. As clergy, the ruling elite, and philosophers began to take up writing, the systems became more complex. The turn to writing didn’t threaten the influential place of oral communication, however. During the near 5,000-year period of the “Manuscript Era,” literacy, or the ability to read and write, didn’t spread far beyond the most privileged in society. In fact, it wasn’t until the 1800s that widespread literacy existed in the world.

The end of the “Manuscript Era” marked a shift toward a rapid increase in communication technologies. The “Print Era” extended from 1450 to 1850 and was marked by the invention of the printing press and the ability to mass-produce written texts. This 400-year period gave way to the “Audiovisual Era,” which only lasted 140 years, from 1850 to 1990, and was marked by the invention of radio, telegraph, telephone, and television. Our current period, the “Internet Era,” has only lasted from 1990 until the present. This period has featured the most rapid dispersion of a new method of communication, as the spread of the Internet and the expansion of digital and personal media signaled the beginning of the digital age.

The evolution of communication media, from speaking to digital technology, has also influenced the field of communication studies. To better understand how this field of study developed, we must return to the “Manuscript Era,” which saw the production of the earliest writings about communication. In fact, the oldest essay and book ever found were written about communication (McCroskey, 1984). Although this essay and book predate Aristotle, he is a logical person to start with when tracing the development of the communication scholarship. His writings on communication, although not the oldest, are the most complete and systematic. Ancient Greek philosophers and scholars such as Aristotle theorized about the art of rhetoric , which refers to speaking well and persuasively. Today, we hear the word rhetoric used in negative ways. A politician, for example, may write off his or her opponent’s statements as “just rhetoric.” This leads us to believe that rhetoric refers to misleading, false, or unethical communication, which is not at all in keeping with the usage of the word by ancient or contemporary communication experts. While rhetoric does refer primarily to persuasive communication messages, much of the writing and teaching about rhetoric conveys the importance of being an ethical rhetor , or communicator. So when a communicator, such as a politician, speaks in misleading, vague, or dishonest ways, he or she isn’t using rhetoric; he or she is being an unethical speaker.

The study of rhetoric focused on public communication, primarily oratory used in discussions or debates regarding laws and policy, speeches delivered in courts, and speeches intended to praise or blame another person. The connections among rhetoric, policy making, and legal proceedings show that communication and citizenship have been connected since the study of communication began. Throughout this book, we will continue to make connections between communication, ethics, and civic engagement.

Much of the public speaking in ancient Greece took place in courtrooms or in political contexts.

Karen Neoh – Courtroom – CC BY 2.0.

Ancient Greek rhetoricians like Aristotle were followed by Roman orators like Cicero. Cicero contributed to the field of rhetoric by expanding theories regarding the five canons of rhetoric, which include invention, arrangement, style, delivery, and memory. Invention refers to the use of evidence and arguments to think about things in new ways and is the most studied of the five canons. Arrangement refers to the organization of speech, style refers to the use of language, and delivery refers to the vocal and physical characteristics of a speaker. Memory is the least studied of the five canons and refers to the techniques employed by speakers of that era to retain and then repeat large amounts of information. The Age of Enlightenment in the 1700s marked a societal turn toward scientific discovery and the acquisition of knowledge, which led to an explosion of philosophical and scientific writings on many aspects of human existence. This focus on academic development continued into the 1900s and the establishment of distinct communication studies departments.

Communication studies as a distinct academic discipline with departments at universities and colleges has only existed for a little over one hundred years (Keith, 2008). Although rhetoric has long been a key part of higher education, and colleges and universities have long recognized the importance of speaking, communication departments did not exist. In the early 1900s, professors with training and expertise in communication were often housed in rhetoric or English departments and were sometimes called “professors of speech.” During this time, tension began to build between professors of English who studied rhetoric as the written word and professors of speech who studied rhetoric as the spoken word. In 1914, a group of ten speech teachers who were members of the National Council of Teachers of English broke off from the organization and started the National Association of Academic Teachers of Public Speaking, which eventually evolved into today’s National Communication Association. There was also a distinction of focus and interest among professors of speech. While some focused on the quality of ideas, arguments, and organization, others focused on coaching the performance and delivery aspects of public speaking (Keith, 2008). Instruction in the latter stressed the importance of “oratory” or “elocution,” and this interest in reading and speaking aloud is sustained today in theatre and performance studies and also in oral interpretation classes, which are still taught in many communication departments.

The formalization of speech departments led to an expanded view of the role of communication. Even though Aristotle and other ancient rhetoricians and philosophers had theorized the connection between rhetoric and citizenship, the role of the communicator became the focus instead of solely focusing on the message. James A. Winans, one of the first modern speech teachers and an advocate for teaching communication in higher education, said there were “two motives for learning to speak. Increasing one’s chance to succeed and increasing one’s power to serve” (Keith, 2008). Later, as social psychology began to expand in academic institutions, speech communication scholars saw places for connection to further expand definitions of communication to include social and psychological contexts.

Today, you can find elements of all these various aspects of communication being studied in communication departments. If we use President Obama as a case study, we can see the breadth of the communication field. Within one department, you may have fairly traditional rhetoricians who study the speeches of President Obama in comparison with other presidential rhetoric. Others may study debates between presidential candidates, dissecting the rhetorical strategies used, for example, by Mitt Romney and Barack Obama. Expanding from messages to channels of communication, scholars may study how different media outlets cover presidential politics. At an interpersonal level, scholars may study what sorts of conflicts emerge within families that have liberal and conservative individuals. At a cultural level, communication scholars could study how the election of an African American president creates a narrative of postracial politics. Our tour from Aristotle to Obama was quick, but hopefully instructive. Now let’s turn to a discussion of the five major forms of communication.

Forms of Communication

Forms of communication vary in terms of participants, channels used, and contexts. The five main forms of communication, all of which will be explored in much more detail in this book, are intrapersonal, interpersonal, group, public, and mass communication. This book is designed to introduce you to all these forms of communication. If you find one of these forms particularly interesting, you may be able to take additional courses that focus specifically on it. You may even be able to devise a course of study around one of these forms as a communication major. In the following we will discuss the similarities and differences among each form of communication, including its definition, level of intentionality, goals, and contexts.

Intrapersonal Communication

Intrapersonal communication is communication with oneself using internal vocalization or reflective thinking. Like other forms of communication, intrapersonal communication is triggered by some internal or external stimulus. We may, for example, communicate with our self about what we want to eat due to the internal stimulus of hunger, or we may react intrapersonally to an event we witness. Unlike other forms of communication, intrapersonal communication takes place only inside our heads. The other forms of communication must be perceived by someone else to count as communication. So what is the point of intrapersonal communication if no one else even sees it?

Intrapersonal communication is communication with ourselves that takes place in our heads.

Sarah – Pondering – CC BY 2.0.

Intrapersonal communication serves several social functions. Internal vocalization, or talking to ourselves, can help us achieve or maintain social adjustment (Dance & Larson, 1972). For example, a person may use self-talk to calm himself down in a stressful situation, or a shy person may remind herself to smile during a social event. Intrapersonal communication also helps build and maintain our self-concept. We form an understanding of who we are based on how other people communicate with us and how we process that communication intrapersonally. The shy person in the earlier example probably internalized shyness as a part of her self-concept because other people associated her communication behaviors with shyness and may have even labeled her “shy” before she had a firm grasp on what that meant. We will discuss self-concept much more in Chapter 2 “Communication and Perception” , which focuses on perception. We also use intrapersonal communication or “self-talk” to let off steam, process emotions, think through something, or rehearse what we plan to say or do in the future. As with the other forms of communication, competent intrapersonal communication helps facilitate social interaction and can enhance our well-being. Conversely, the breakdown in the ability of a person to intrapersonally communicate is associated with mental illness (Dance & Larson, 1972).

Sometimes we intrapersonally communicate for the fun of it. I’m sure we have all had the experience of laughing aloud because we thought of something funny. We also communicate intrapersonally to pass time. I bet there is a lot of intrapersonal communication going on in waiting rooms all over the world right now. In both of these cases, intrapersonal communication is usually unplanned and doesn’t include a clearly defined goal (Dance & Larson, 1972). We can, however, engage in more intentional intrapersonal communication. In fact, deliberate self-reflection can help us become more competent communicators as we become more mindful of our own behaviors. For example, your internal voice may praise or scold you based on a thought or action.

Of the forms of communication, intrapersonal communication has received the least amount of formal study. It is rare to find courses devoted to the topic, and it is generally separated from the remaining four types of communication. The main distinction is that intrapersonal communication is not created with the intention that another person will perceive it. In all the other levels, the fact that the communicator anticipates consumption of their message is very important.

Interpersonal Communication

Interpersonal communication is communication between people whose lives mutually influence one another. Interpersonal communication builds, maintains, and ends our relationships, and we spend more time engaged in interpersonal communication than the other forms of communication. Interpersonal communication occurs in various contexts and is addressed in subfields of study within communication studies such as intercultural communication, organizational communication, health communication, and computer-mediated communication. After all, interpersonal relationships exist in all those contexts.

Interpersonal communication can be planned or unplanned, but since it is interactive, it is usually more structured and influenced by social expectations than intrapersonal communication. Interpersonal communication is also more goal oriented than intrapersonal communication and fulfills instrumental and relational needs. In terms of instrumental needs, the goal may be as minor as greeting someone to fulfill a morning ritual or as major as conveying your desire to be in a committed relationship with someone. Interpersonal communication meets relational needs by communicating the uniqueness of a specific relationship. Since this form of communication deals so directly with our personal relationships and is the most common form of communication, instances of miscommunication and communication conflict most frequently occur here (Dance & Larson, 1972). Couples, bosses and employees, and family members all have to engage in complex interpersonal communication, and it doesn’t always go well. In order to be a competent interpersonal communicator, you need conflict management skills and listening skills, among others, to maintain positive relationships.

Group Communication

Group communication is communication among three or more people interacting to achieve a shared goal. You have likely worked in groups in high school and college, and if you’re like most students, you didn’t enjoy it. Even though it can be frustrating, group work in an academic setting provides useful experience and preparation for group work in professional settings. Organizations have been moving toward more team-based work models, and whether we like it or not, groups are an integral part of people’s lives. Therefore the study of group communication is valuable in many contexts.

Since many businesses and organizations are embracing team models, learning about group communication can help these groups be more effective.

RSNY – Team – CC BY-NC-ND 2.0.

Group communication is more intentional and formal than interpersonal communication. Unlike interpersonal relationships, which are voluntary, individuals in a group are often assigned to their position within a group. Additionally, group communication is often task focused, meaning that members of the group work together for an explicit purpose or goal that affects each member of the group. Goal-oriented communication in interpersonal interactions usually relates to one person; for example, I may ask my friend to help me move this weekend. Goal-oriented communication at the group level usually focuses on a task assigned to the whole group; for example, a group of people may be tasked to figure out a plan for moving a business from one office to another.

You know from previous experience working in groups that having more communicators usually leads to more complicated interactions. Some of the challenges of group communication relate to task-oriented interactions, such as deciding who will complete each part of a larger project. But many challenges stem from interpersonal conflict or misunderstandings among group members. Since group members also communicate with and relate to each other interpersonally and may have preexisting relationships or develop them during the course of group interaction, elements of interpersonal communication occur within group communication too. Chapter 13 “Small Group Communication” and Chapter 14 “Leadership, Roles, and Problem Solving in Groups” of this book, which deal with group communication, will help you learn how to be a more effective group communicator by learning about group theories and processes as well as the various roles that contribute to and detract from the functioning of a group.

Public Communication

Public communication is a sender-focused form of communication in which one person is typically responsible for conveying information to an audience. Public speaking is something that many people fear, or at least don’t enjoy. But, just like group communication, public speaking is an important part of our academic, professional, and civic lives. When compared to interpersonal and group communication, public communication is the most consistently intentional, formal, and goal-oriented form of communication we have discussed so far.

Public communication, at least in Western societies, is also more sender focused than interpersonal or group communication. It is precisely this formality and focus on the sender that makes many new and experienced public speakers anxious at the thought of facing an audience. One way to begin to manage anxiety toward public speaking is to begin to see connections between public speaking and other forms of communication with which we are more familiar and comfortable. Despite being formal, public speaking is very similar to the conversations that we have in our daily interactions. For example, although public speakers don’t necessarily develop individual relationships with audience members, they still have the benefit of being face-to-face with them so they can receive verbal and nonverbal feedback. Later in this chapter, you will learn some strategies for managing speaking anxiety, since presentations are undoubtedly a requirement in the course for which you are reading this book. Then, in Chapter 9 “Preparing a Speech” , Chapter 10 “Delivering a Speech” , Chapter 11 “Informative and Persuasive Speaking” , and Chapter 12 “Public Speaking in Various Contexts” , you will learn how to choose an appropriate topic, research and organize your speech, effectively deliver your speech, and evaluate your speeches in order to improve.

Mass Communication

Public communication becomes mass communication when it is transmitted to many people through print or electronic media. Print media such as newspapers and magazines continue to be an important channel for mass communication, although they have suffered much in the past decade due in part to the rise of electronic media. Television, websites, blogs, and social media are mass communication channels that you probably engage with regularly. Radio, podcasts, and books are other examples of mass media. The technology required to send mass communication messages distinguishes it from the other forms of communication. A certain amount of intentionality goes into transmitting a mass communication message since it usually requires one or more extra steps to convey the message. This may involve pressing “Enter” to send a Facebook message or involve an entire crew of camera people, sound engineers, and production assistants to produce a television show. Even though the messages must be intentionally transmitted through technology, the intentionality and goals of the person actually creating the message, such as the writer, television host, or talk show guest, vary greatly. The president’s State of the Union address is a mass communication message that is very formal, goal oriented, and intentional, but a president’s verbal gaffe during a news interview is not.

Technological advances such as the printing press, television, and the more recent digital revolution have made mass communication a prominent feature of our daily lives.

Savannah River Site – Atmospheric Technology – CC BY 2.0.

Mass communication differs from other forms of communication in terms of the personal connection between participants. Even though creating the illusion of a personal connection is often a goal of those who create mass communication messages, the relational aspect of interpersonal and group communication isn’t inherent within this form of communication. Unlike interpersonal, group, and public communication, there is no immediate verbal and nonverbal feedback loop in mass communication. Of course you could write a letter to the editor of a newspaper or send an e-mail to a television or radio broadcaster in response to a story, but the immediate feedback available in face-to-face interactions is not present. With new media technologies like Twitter, blogs, and Facebook, feedback is becoming more immediate. Individuals can now tweet directly “at” (@) someone and use hashtags (#) to direct feedback to mass communication sources. Many radio and television hosts and news organizations specifically invite feedback from viewers/listeners via social media and may even share the feedback on the air.

The technology to mass-produce and distribute communication messages brings with it the power for one voice or a series of voices to reach and affect many people. This power makes mass communication different from the other levels of communication. While there is potential for unethical communication at all the other levels, the potential consequences of unethical mass communication are important to consider. Communication scholars who focus on mass communication and media often take a critical approach in order to examine how media shapes our culture and who is included and excluded in various mediated messages. We will discuss the intersection of media and communication more in Chapter 15 “Media, Technology, and Communication” and Chapter 16 “New Media and Communication” .

“Getting Real”

What Can You Do with a Degree in Communication Studies?

You’re hopefully already beginning to see that communication studies is a diverse and vibrant field of study. The multiple subfields and concentrations within the field allow for exciting opportunities for study in academic contexts but can create confusion and uncertainty when a person considers what they might do for their career after studying communication. It’s important to remember that not every college or university will have courses or concentrations in all the areas discussed next. Look at the communication courses offered at your school to get an idea of where the communication department on your campus fits into the overall field of study. Some departments are more general, offering students a range of courses to provide a well-rounded understanding of communication. Many departments offer concentrations or specializations within the major such as public relations, rhetoric, interpersonal communication, electronic media production, corporate communication. If you are at a community college and plan on transferring to another school, your choice of school may be determined by the course offerings in the department and expertise of the school’s communication faculty. It would be unfortunate for a student interested in public relations to end up in a department that focuses more on rhetoric or broadcasting, so doing your research ahead of time is key.

Since communication studies is a broad field, many students strategically choose a concentration and/or a minor that will give them an advantage in the job market. Specialization can definitely be an advantage, but don’t forget about the general skills you gain as a communication major. This book, for example, should help you build communication competence and skills in interpersonal communication, intercultural communication, group communication, and public speaking, among others. You can also use your school’s career services office to help you learn how to “sell” yourself as a communication major and how to translate what you’ve learned in your classes into useful information to include on your resume or in a job interview.

The main career areas that communication majors go into are business, public relations / advertising, media, nonprofit, government/law, and education. [1] Within each of these areas there are multiple career paths, potential employers, and useful strategies for success. For more detailed information, visit http://whatcanidowiththismajor.com/major/communication-studies .

• Business. Sales, customer service, management, real estate, human resources, training and development.
• Public relations / advertising. Public relations, advertising/marketing, public opinion research, development, event coordination.
• Media. Editing, copywriting, publishing, producing, directing, media sales, broadcasting.
• Nonprofit. Administration, grant writing, fund-raising, public relations, volunteer coordination.
• Government/law. City or town management, community affairs, lobbying, conflict negotiation / mediation.
• Education. High school speech teacher, forensics/debate coach, administration and student support services, graduate school to further communication study.
• Which of the areas listed above are you most interested in studying in school or pursuing as a career? Why?
• What aspect(s) of communication studies does/do the department at your school specialize in? What concentrations/courses are offered?
• Whether or not you are or plan to become a communication major, how do you think you could use what you have learned and will learn in this class to “sell” yourself on the job market?

Key Takeaways

• Getting integrated: Communication is a broad field that draws from many academic disciplines. This interdisciplinary perspective provides useful training and experience for students that can translate into many career fields.
• Communication is the process of generating meaning by sending and receiving symbolic cues that are influenced by multiple contexts.
• Ancient Greeks like Aristotle and Plato started a rich tradition of the study of rhetoric in the Western world more than two thousand years ago. Communication did not become a distinct field of study with academic departments until the 1900s, but it is now a thriving discipline with many subfields of study.

There are five forms of communication: intrapersonal, interpersonal, group, public, and mass communication.

• Intrapersonal communication is communication with oneself and occurs only inside our heads.
• Interpersonal communication is communication between people whose lives mutually influence one another and typically occurs in dyads, which means in pairs.
• Group communication occurs when three or more people communicate to achieve a shared goal.
• Public communication is sender focused and typically occurs when one person conveys information to an audience.
• Mass communication occurs when messages are sent to large audiences using print or electronic media.
• Getting integrated: Review the section on the history of communication. Have you learned any of this history or heard of any of these historical figures in previous classes? If so, how was this history relevant to what you were studying in that class?
• Come up with your own definition of communication. How does it differ from the definition in the book? Why did you choose to define communication the way you did?
• Over the course of a day, keep track of the forms of communication that you use. Make a pie chart of how much time you think you spend, on an average day, engaging in each form of communication (intrapersonal, interpersonal, group, public, and mass).

Dance, F. E. X. and Carl E. Larson, The Functions of Human Communication: A Theoretical Approach (New York, NY: Holt, Reinhart, and Winston, 1976), 23.

Keith, W., “On the Origins of Speech as a Discipline: James A. Winans and Public Speaking as Practical Democracy,” Rhetoric Society Quarterly 38, no. 3 (2008): 239–58.

McCroskey, J. C., “Communication Competence: The Elusive Construct,” in Competence in Communication: A Multidisciplinary Approach , ed. Robert N. Bostrom (Beverly Hills, CA: Sage, 1984), 260.

Poe, M. T., A History of Communications: Media and Society from the Evolution of Speech to the Internet (New York, NY: Cambridge University Press, 2011), 27.

• What Can I Do with This Major? “Communication Studies,” accessed May 18, 2012, http://whatcanidowiththismajor.com/major/communication-studies ↵

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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2 Introduction to Communication

What is communication, learning objectives.

Upon completing this chapter | module, you should be able to:

• describe the communication process and the eight elements of communication listed.
• categorize given premises as one of the eight elements of communication.

Think about communication in your daily life. When you make a phone call, send a text message, or like a post on Facebook, what is the purpose of that activity? Have you ever felt confused by what someone is telling you or argued over a misunderstood email? The underlying issue may very well be a communication deficiency.

There are many current models and theories that explain, plan, and predict communication processes and their successes or failures. In the workplace, we might be more concerned about practical knowledge and skills than theory. However, good practice is built on a solid foundation of understanding and skill. For this reason this module will help you develop foundational skills in key areas of communication, with a focus on applying theory and providing opportunities for practice.

Defining Communication

The word communication is derived from a Latin word meaning “to share.” Communication can be defined as “purposefully and actively exchanging information between two or more people to convey or receive the intended meanings through a shared system of signs and (symbols)” (“Communication,” 2015, para. 1).

Let us break this definition down by way of example. Imagine you are in a coffee shop with a friend, and they are telling you a story about the first goal they scored in hockey as a child. What images come to mind as you hear their story? Is your friend using words you understand to describe the situation? Are they speaking in long, complicated sentences or short, descriptive sentences? Are they leaning back in their chair and speaking calmly, or can you tell they are excited? Are they using words to describe the events leading up to their big goal, or did they draw a diagram of the rink and positions of the players on a napkin? Did your friend pause and wait for you to to comment throughout their story or just blast right through? Did you have trouble hearing your friend at any point in the story because other people were talking or because the milk steamer in the coffee shop was whistling?

All of these questions directly relate to the considerations for communication in this module:

• Analyzing the Audience
• Choosing a Communications Channel
• Using Plain Language
• Using Visual Aids
• Evaluating Communication via Feedback

Before we examine each of these considerations in more detail, we should consider the elements of the communication process.

The communication process includes the steps we take in order to ensure we have succeeded in communicating. The communication process comprises essential and interconnected elements detailed in the figure above. We will continue to reflect on the story of your friend in the coffee shop to explore each element in detail.

Source: The source comes up with an idea and sends a message in order to share information with others. The source could be one other person or a group of people. In our example above, your friend is trying to share the events leading up to their first hockey goal and, likely, the feelings they had at the time as well.

Message: The message is the information or subject matter the source is intending to share. The information may be an opinion, feelings, instructions, requests, or suggestions. In our example above, your friend identified information worth sharing, maybe the size of one of the defence players on the other team, in order to help you visualize the situation.

Channels: The source may encode information in the form of words, images, sounds, body language, etc. There are many definitions and categories of communication channels to describe their role in the communication process. This module identifies  the following channels: verbal, non-verbal, written, and digital. In our example above, your friends might make sounds or use body language in addition to their words to emphasize specific bits of information. For example, when describing a large defence player on the other team, they may extend their arms to explain the height or girth of the other team’s defence player.

Receiver: The receiver is the person for whom the message is intended. This person is charged with decoding the message in an attempt to understand the intentions of the source. In our example above, you as the receiver may understand the overall concept of your friend scoring a goal in hockey and can envision the techniques your friend used. However, there may also be some information you do not understand—such as a certain term—or perhaps your friend describes some events in a confusing order. One thing the receiver might try is to provide some kind of feedback to communicate back to the source that the communication did not achieve full understanding and that the source should try again.

Environment: The environment is the physical and psychological space in which the communication is happening (Mclean, 2005). It might also describe if the space is formal or informal. In our example above, it is the coffee shop you and your friend are visiting in.

Context: The context is the setting, scene, and psychological and psychosocial expectations of the source and the receiver(s) (McLean, 2005). This is strongly linked to expectations of those who are sending the message and those who are receiving the message. In our example above, you might expect natural pauses in your friend’s storytelling that will allow you to confirm your understanding or ask a question.

Interference: There are many kinds of interference (also called “noise”) that inhibit effective communication. Interference may include poor audio quality or too much sound, poor image quality, too much or too little light, attention, etc. In our working example, the coffee shop might be quite busy and thus very loud. You would have trouble hearing your friend clearly, which in turn might cause you to miss a critical word or phrase important to the story.

Those involved in the communication process move fluidly between each of these eight elements until the process ends.

Key Takeaways and Check Ins

Now that we have defined communication and described a communication process, let’s consider communication skills that are foundational to communicating effectively.

Learning highlights

• The goal of the communication process is to share meaning between a source and a receiver.
• There are eight essential elements in the communication process: source, message, channel, receiver, feedback, environment, context, and interference.

Check Your Understanding

McLean, S. (2005). The basics of interpersonal communication . Boston, MA: Allyn & Bacon.

Communicatio n. (n.d.). In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Communication .

Professional Communications Copyright © by Olds College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Communication in the Real World: An Introduction to Communication Studies

(47 reviews)

Copyright Year: 2016

ISBN 13: 9781946135070

Publisher: University of Minnesota Libraries Publishing

Language: English

Formats Available

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Reviewed by Laura Seroka, Assistant Professor, Berea College on 3/25/24

The textbook covers everything that should be standard in an Introduction to Communication textbook. It has basic topics such as identity through communication, media, and foundational info which give a solid base for more specialized upper-level... read more

Comprehensiveness rating: 5 see less

The textbook covers everything that should be standard in an Introduction to Communication textbook. It has basic topics such as identity through communication, media, and foundational info which give a solid base for more specialized upper-level courses in small group communication, interpersonal communication, and rhetoric. More introductory information to prepare for organizational communication and social media would be helpful.

Content Accuracy rating: 5

The text is easy to read and contains accurate up-to-date concepts. Some examples are becoming dated, however, they were accurate for when the book was written.

Relevance/Longevity rating: 4

This book is now becoming dated with examples. The world has changed a great deal since it was published and students are sure to notice the omission of discussions of the rhetoric of former President Trump and current President Biden. Several new social media platforms are out and Twitter is now X making the language clearly dated within this text. There is also new information about microagendasetters and the role of influencers which are now important communication concepts to include. Instructors could still easily use this text, however, they would need to provide updated examples and possibly some additional readings to give current relevancy.

Clarity rating: 5

This is very easy to read and digest and vocabulary terms are clearly labeled, explained and easy to look up again if needed.

Consistency rating: 5

This book meets the standards of other texts, has quality sources, and utilizes a clear epistemology.

Modularity rating: 5

The book has good modularity and would be easy to chunk out when creating a schedule. The chapter on Informative/Persusive Speaking is the most challenging due to its length. As many students will be doing each of these speech styles independently, it may help to separate the chapter. However, having it in one chapter means either presentation style could be done first.

Organization/Structure/Flow rating: 4

I wish that culture as well as new media were integrated throughout the text rather than assigned to specific chapters. For example, the chapter on culture comes in the middle of the text, after verbal, non-verbal, and interpersonal communication. As culture is deeply embedded in other topics, I think culture coming first or being discussed throughout the text would improve students' knowledge and they way they identify with the text.

Interface rating: 5

I did not have any issues.

Grammatical Errors rating: 5

I see no blatant errors.

Cultural Relevance rating: 4

As with many other texts, this text tries to provide inclusivity in examples and end-of-chapter questions. I think my previous comments about including cultural communication throughout would improve this as well as using content from more BIPOC authors.

Reviewed by Parameswari Mukherjee, Assistant Professor, Metropolitan State University of Denver on 2/21/24

This textbook is highly recommended for introductory-level Communication Studies courses. It provides a comprehensive overview of various topics, including verbal and non-verbal communication, listening skills, interpersonal communication,... read more

Comprehensiveness rating: 4 see less

This textbook is highly recommended for introductory-level Communication Studies courses. It provides a comprehensive overview of various topics, including verbal and non-verbal communication, listening skills, interpersonal communication, conflict resolution, and various types of speeches. While the content is excellent, I've rated it four stars because some chapters tend to be overly lengthy.

The textbook delves into concepts such as the significance of finding common ground and comprehending diverse worldviews, which are influenced by various cultures. This inclusion of diverse perspectives makes the textbook inclusive.

Relevance/Longevity rating: 3

I find certain sections and exercises within the chapters remain highly relevant (such as handling communicative aggression/bullying at work, developing intercultural communication competence), despite the book being written approximately ten years ago. Additionally, I try to enhance its relevance by incorporating supplementary materials from both academic and non-academic sources.

My students have expressed appreciation for the textbook's ability to elucidate complex communicative phenomena in a clear and easily understandable manner.

The text maintains internal consistency both in its use of terminology and its framework.

In terms of modularity, every chapter is structured into manageable sections and subsections, each accompanied by key takeaways and exercises identified with a "Getting Integrated" label. This encourages both students and instructors to delve into how these concepts intersect across different aspects of our personal, professional, and public lives.

Organization/Structure/Flow rating: 5

The text organizes its topics in a logical and coherent manner, beginning with an exploration of the history of communication studies, followed by discussions on models of communication, different forms of communication, and advancements in communication technology and new media. Additionally, each chapter includes concrete and pertinent examples drawn from various relationships (e.g., familial, friendly, professional, romantic) and communication contexts (e.g., interpersonal, organizational, academic, mediated, civic), enriching the understanding of diverse communication dynamics and contexts.

The text is devoid of any notable interface issues, such as navigation difficulties, distortion of images/charts, or any other display elements that could potentially distract or confuse the reader.

The text contains no grammatical errors.

Cultural Relevance rating: 5

Communication in Real World covers important topics such as intersectional reflexivity, critical listening, voice/representation, marginalization, communication and ethics, which contributes to its inclusivity as a textbook.

Reviewed by Yejin Shin, Assistant Professor, Northeastern Illinois University on 5/5/23

This textbook includes important aspects of basic communication courses. Chapter 1 - Introduction to communication studies highlights the history and different forms of communication, which should be the basis of a basic communication course.... read more

This textbook includes important aspects of basic communication courses. Chapter 1 - Introduction to communication studies highlights the history and different forms of communication, which should be the basis of a basic communication course. Overall, the chapters were well-developed in different fields of communication, which can be used for 100-level courses, and encouraging students to take higher-level courses in different areas of communication (e.g., verbal, nonverbal communication, culture and communication, media). One caveat for some instructors - chapters 9-12 focus on public speaking, so if your institution has a separate class for it, it might not be helpful. Overall, good coverage of topics.

Content Accuracy rating: 4

I do not have any problem with the accuracy of the textbook; References were used well, and most were from well-established journals or books. Even though there is a need for an update for better relevance, it is understandable, as it was published in 2016. Besides this issue, I found all the information accurate and provided accurate, effective discussions and exercises at the end of each sub-chapter. The contents were not biased, but the images should represent more diversity.

This book was published in 2016, and some areas change rapidly (e.g., intercultural communication, gender, new media technologies); some examples or terms should be updated. As this is not an issue of the textbook itself, the instructor can develop supplementary materials to encourage a discussion about "new" concepts or examples they experience (e.g., Tiktok, Zoom, gender identity, LGBTQIA), it will actually make the class more engaging.

This is one of the strengths of the textbook - the writing is not complicated and straightforward, precise for students who have never been exposed to any communication courses. I liked how new or essential terms were in bold and well-defined for the target students. If instructors were using this book for a basic communication course, students would understand the terms and why it is important to understand them as they are explained well with in-depth information or examples.

The text is internally consistent with a logical order; the first chapter is the introduction to communication studies and then provides the different fields in communication. I wish the public speaking chapters (Chapters 9-12) were separated to recognize the differences or more of an application framework, but in general, the terminology and the flow are all consistent. I also found key takeaways at the end of the sub-chapters beneficial for students to understand the sub-chapters separately.

The modularity of this textbook is great - each chapter was divided into small(sub) chapters, which were well divided by the objectives. Each sub-chapter has its learning objectives, so it was clear to readers how each has specific ideas and can be connected well across chapters. For example, it will not be a problem for the instructor to cover Chapter 1.4 (communication apprehension) and Chapter 10.1 (managing public speaking anxiety) together, as this text was easily divisible into smaller chapters.

This textbook is well-organized. It uses a simple but logical structure; it starts with the history of communication studies and ends with new media. All sub-chapters were also organized well within the frame of the chapter; each highlights the important concepts or ideas, breaking down into at least 3 or 4 sub-chapters.

I had no problem with this textbook's interface. It was user-friendly, and the layout (e.g., picture, different background colors for exercises or key takeaways, "previous" and "next" buttons on the bottom) was great for focusing on reading. The online version was easy to navigate; hyperlinks worked great for examples or supplemental materials. For example, students could take PRPSA online as the link was provided in Exercises: http://www.jamescmccroskey.com/measures/prpsa.htm. PDF and e-book forms are also available for students who prefer the printed version.

The textbook used effective grammar and was free of grammatical errors.

Generally, this textbook is culturally appropriate; it is not offensive. However, as this is a communication course textbook, I think the communication field has strengths in acknowledging and appreciating cultural differences, which is why this needs to be updated. Again, the images, photos, and examples should include more diverse perspectives to enrich what we value.

Overall, this is a good textbook for a basic communication course; it covers a wide variety of topics and fields, and covering them will guide students in which specific area they will consider taking classes at a higher level. It is also easy enough for the gen edu course. If your institution had combined basic communication and public speech courses, this book fits the purpose well. Students will take advantage of it, using different versions at no cost. Some areas need to be developed, such as providing more recent examples or concerns about diversity, but if instructors are prepared for open discussions with students, this book will do fine. One of the great, effective books Open Textbook Library.

Reviewed by Pleasant Karen, Adjunct Instructor, Rogue Community College on 3/10/23

The textbook covers the key aspects of basic communication and would serve as an excellent resource for students in an introductory course. From the historical elements of communication to current research and trends, the book is comprehensive in... read more

The textbook covers the key aspects of basic communication and would serve as an excellent resource for students in an introductory course. From the historical elements of communication to current research and trends, the book is comprehensive in its coverage of basic communication pedagogy. Topics range from communication and perception, through verbal and nonverbal communication in a variety of relationships, to small group and media and technology in relation to communication concepts. Several chapters present the basics of public speaking in a variety of contexts as well.

The content seems accurate throughout the textbook, but since it was published in 2016 certain chapters could probably use an update. One such chapter is the one on cultural communication and identity. I feel additional up-to-date information about co-cultures would be pertinent to include in future editions, such as gender identity, sexual orientation, religion, political viewpoints, ability/disability, age/generation, and socioeconomic status as well as a discussion about race and ethnicity.

Relevance/Longevity rating: 5

The text is relevant and accessible to all levels of students. It contains very realistic and relatable examples and information to keep students interested, including a section of each chapter entitled "Getting Real." . Each chapter begins with learning objectives and ends with key takeaways and exercises. An update is needed for parts of the book since it was published in 2016. One chapter that needs updating is Chapter 15 regarding media, technology, and communication. It would be helpful if it included information about Zoom and online platforms. Periodic updates will insure that the relevance of the textbook continues. In between updates, instructors can supplement the textbook with outside readings, activities, and more. The chapter on communicating in relationships is very relatable and relevant because it discusses the "Dark Side of Relationships,"including lying, cheating, and anger issues. This is a topic that I have not encountered in other basic communication textbooks.

The book is written in an easy to follow format with terminology, given in bold, that is well-defined. It might be beneficial to have a glossary of terms. A times, images and diagrams help to clarify the information presented.

The book presents real world applications of the information in each chapter. I like how each chapter follows the same format and starts with learning objectives and ends with takeaways and exercises. This consistency makes it easy for both instructors and students to connect with the information while at the same time allowing instructors various opportunities for innovation in the activities they utilize in the classroom or online.

Readers can maneuver easily through the chapters and don't need to follow them in order. Each chapter includes foundational information and practical applications. However, I would like to see separate chapters for informative versus persuasive public speaking.

Each chapter can stand alone and they don't need to be followed in order for students to benefit from the book. As I've previously mentioned the consistency of the chapter organization lends itself well to making the book easy to navigate.

The layout of the book, and each chapter, is user-friendly and easy to access. The book is available in several formats as well, such as e-book, PDF, and more.

I didn't notice any grammatical issues as I perused the book.

The relevance of the cultural chapter would improve with the inclusion of information about co-cultures. It is important to keep up-to-date about intercultural and gender communication terms, too.

The title of the book, Communication in the Real World, is a very appropriate title for this book as it includes so many real and relatable communication issues. I think both college instructors and students would enjoy using this book as their classroom textbook. I am going to adopt it for my Basic Communication class.

Reviewed by Ibrahim Yoldash, Adjunct Professor, Prairie State College on 2/8/23

The text is very comprehensive, although there is not an in-depth chapter dedicated to ceremonial/commemorative speeches. I did like the sample speeches and topics that were offered within the chapters. I also think that students can benefit from... read more

The text is very comprehensive, although there is not an in-depth chapter dedicated to ceremonial/commemorative speeches. I did like the sample speeches and topics that were offered within the chapters. I also think that students can benefit from what I consider to be "additional" chapters 6-8, 13-16 that focus on subjects that some public speaking textbooks do not. Overall, I think it's very thorough and would be an excellent choice to utilize in the classroom. My only suggestion would be to include a chapter about ceremonial/commemorative speeches.

From what I perused, it is well-written without errors.

I think relevancy is subjective ("Aristotle to Obama" instantly dates this textbook), and too many present references will date the text in the years ahead. This textbook does a good job at staying relevant while maintaining traditional communication pedagogy.

I feel, that, as educators in higher education, we cannot continue to "water down" information to make it "easier to digest." I think it is the student's responsibility to seek guidance if there is something that he/she is having difficulty understanding. This textbook is well-balanced between providing correctly defined terminology while also avoiding being too lofty and overwhelming.

Some may view this text as organizationally distinct, since it does not address speech organization and preparation until Chapter Nine; yet I find it appropriate in giving students the necessary foundation of communication history, concepts, and its applications before having them begin on speech presentations.

Modularity rating: 4

Perhaps Chapter Eleven could be divided into two separate chapters, one with Informative Speaking and the other with Persuasive Speaking. It is a very lengthy chapter, and I think students may benefit from separating the two.

Even though the chapters do somewhat build upon one another, I feel that they are also standalone in the sense that you do not necessarily need to understand the chapter unless you have read all of the ones before it (like its own self-contained unit).

I haven't had any issues with this.

Again, I haven't noticed any grammatical errors.

It does a good job of being objective by presenting information from a neutral standpoint instead of trying to take sides of an issue, historically or otherwise.

I would see no reason why this textbook shouldn't be used by many educators in this area of study.

Reviewed by Brian Healy, Lecturer, Metropolitan State University of Denver on 11/26/22

This book is an excellent foray into Communication Studies. Communication in the Real World runs the gamut from Intrapersonal Communication to Mass Communication while presenting content that reflects historical and current research trends. This... read more

This book is an excellent foray into Communication Studies. Communication in the Real World runs the gamut from Intrapersonal Communication to Mass Communication while presenting content that reflects historical and current research trends. This textbook provides the reader with myriad opportunities for entrance into Communication theory. This book is acceptable for fundamental courses while also maintaining relevance as a companion reader to higher-level courses in communication. It is an excellent resource for any student moving through the discipline.

I find the book to be relatively accurate throughout. The foundational Communication theories are helpful and connected to the reader's lived experiences. However, I believe there are a few Intercultural Communication and Gender Communication terms that could use a touch-up and reexamination. This is to be expected as the cultural milieu changes over time, and I look forward to future iterations as the text continues to grow and develop.

The text, as a whole, speaks to the student well while maintaining its academic and terminological integrity. The overarching communication principles are presented in ways that are as relevant today as they were when I first learned them. As commented above, as the world shifts and our experiences and understandings deepen, so will the text, hopefully.

The writing in this textbook is accessible for all level students while maintaining an intellectual acuity. In addition, the terms are interconnected throughout the text allowing the student to grasp the more important terms, ideas, and theories at play as a whole. Each bold term presented is clear and well-defined.

The text follows an evident organizing pattern that makes referencing the text in class easy for students to recognize. The text also makes each important term bold so that the student can easily identify the key terms for each section.

With clear headings and short, consumable chapter sections, this text makes reading assignments comprehensible. Students can maneuver through each chapter section by section with ease.

The text is traditional in its information organization, from foundational communication theories in the first few chapters to practical applications in the latter chapters. This step-by-step style allows for a clearer understanding of how communication forms, shapes, and maintains our relationships with others in the myriad relationships students encounter.

The layout of this text is easily accessible and intuitive. Working through the text, the terms, supplemental images, and references are clear and easily discernible.

The text is grammatically clear and consistent.

This text provided a snapshot of the cultural time when it was compiled. As with any text in this ever-evolving and changing world, there are aspects like technological use and identity markers that will need updating soon and could use the support of more research as it becomes available.

After implementing this text in my class, students' responses have been very positive. I find the application of this text within differing web-based learning management systems to be a game changer as an instructor. My students have one space they need to go to read and do their homework, each working synergistically with the other. This text creates many opportunities for innovation in the classroom.

Reviewed by Michele Mahi, Assistant Professor, Leeward Community College on 3/11/22

Communication in the Real World is a comprehensive textbook for an introductory communication course. The textbook includes the standard topics addressed in typical 100-level speech courses. Something this textbook lacks is an index or glossary;... read more

Communication in the Real World is a comprehensive textbook for an introductory communication course. The textbook includes the standard topics addressed in typical 100-level speech courses. Something this textbook lacks is an index or glossary; however, I did not find this to be an issue.

The content reflects current communication research. This textbook provides a nice introduction to major communication concepts, theories, and principles and provides a solid foundation for class discussions and activities. I found the content to be error-free and unbiased.

This textbook was published in 2016, so an update with more contemporary examples would be nice. For instance, I think Chapters 15 and 16 (media, technology, communication) could use an update. A lot has changed in 6 years. However, instructors can easily develop supplementary materials with contemporary examples to increase relevancy for their students.

The writing of this textbook is clear and concise. All course terminology is properly explained.

The textbook is consistent in terms of terminology and framework. Additionally, I appreciated the consistent layout of each chapter. I liked how each chapter opened with the learning objectives and closed with key takeaways and exercises. I also liked how each chapter included a section that addressed real-world applications.

Communication in the Real World is divided into chapters with multiple sections. Instructors can obtain links for the entire textbook, specific chapter, or even specific sections within each chapter. I appreciated this functionality. I liked that the textbook is divisible and customizable. In addition to allowing instructors to choose with sections they address, instructors can easily reorder the sections to their liking.

The textbook uses a clear and consistent organizational pattern for each chapter. However, I think informative speaking and persuasive speaking should have been separate chapters instead of combined into one chapter. Additionally, I think this textbook would have benefited from an index or glossary.

Interface rating: 4

I found the interface user-friendly. I thought the textbook was easy to navigate. All links worked and I did not experience problems accessing the material. However, I think the textbook could be more visually appealing.

I did not notice any grammatical errors.

Generally, I found the textbook culturally appropriate. However, I think the textbook could use benefit from more inclusive examples.

Overall, I think this textbook is an appropriate choice for an introductory communication course.

Reviewed by Art Khaw, Professor, Kirkwood Community College on 12/13/21

The Communication in the Real World text is an effective textbook for students in two-year programs and introductory communication courses at four-year institutions. Too often, texts try to accomplish too much in one course. This textbook allows... read more

The Communication in the Real World text is an effective textbook for students in two-year programs and introductory communication courses at four-year institutions. Too often, texts try to accomplish too much in one course. This textbook allows for a greater understanding and growth in the discipline of communication studies. One advantage of the text is the assessments, cases, discussion questions and exercises can be accomplished in a semester.

The major content areas are fully covered in an introduction communication studies course. The book is accurate, research-based and up-to-date with communication information supported with citations and references. The communication concepts, principles and theories are accurate which includes relevant sources. The text provides a nice foundation for class discussions and lectures. Sources are referenced at the end of every chapter. The author writes with consistent, inclusive language. There was no evidence of bias or errors that I detected, perhaps more diversity in photographs are encouraged.

The textbook includes the necessary content for an introductory communication course. The framework and organizational structure of the text is arranged in a manner that any updates could easily be implemented. Political and social references can easily be updated through contemporary examples and issues in media. Instructors can supplement contemporary information to increase relevance for their students.

Communication in the Real World - An Introduction to Communication Studies is a well-written text. The textbook’s approach helps students transfer and apply the skills learned from the text to their future academic and professional environments. In addition, the textbook emphasizes practical application and is written in a manner that is easily understood. The design of the book is inviting. The writing style is reader-friendly and the presentation is appropriate for my students. The major strength of the text is the user-friendly, conversational method/style of the text. I stress the need for my students to become critical consumers of communication, as well as producers, and this text helps with that task.

There is consistency in the layout of this text. The chapters are consistent in flow, language, organization and structure. Each chapter is arranged in a way that is well-organized. Each section is clearly labeled and begins with Learning Objectives and ends with Key Takeaways, Exercises, and a bibliography (references). I like "Exercise" sections where students are given activities and questions to promote application and understanding.

The outline of the book is impressive. The textbook is broken down into logical and manageable sections that could be divided for instructors and students. The text is readily divisible with reading sections and sub- headings that are precise and uncomplicated. The headings of each module provide structure to the text. The text has several headers and sub-headers that are logical and consistent across chapters, as well as "key takeaways" at the end of each section. An instructor could easily break down a chapter into smaller assignments for students without causing high levels of confusion. The text is divided into sections that can easily be reordered as desired, and the chapters make sense as arranged in each module. There are no areas with large “sections” of text with an overload of written material that require further subdivision. The learning objectives are implemented with ease and flow.

The book is thoughtfully organized with a clear and simple structure. The textbook is in line with existing Introduction to Communication textbooks. The book nicely aligns with how I already structure my own class. This is an effective book as it will allow you to provide information that consistently builds upon the information before it. Finally, the learning objectives at the beginning of each chapter and the discussion questions and key takeaways at the end assist with applying theory into practical application.

The interface is user-friendly. The textbook exhibits no interface issues. Images, illustrations and pictures are not distorted. They are appropriate and clear. Links are active and in working order at the time of review. Furthermore, illustrations and images add interest and divides lengthy text sections. The text is visually appealing. Navigation was easy and user-friendly. In summary, the book is well constructed and the various formats available are easily accessible to the reader.

The text is thorough and well-written. I did not note any grammatical errors during my review of the text.

The book is inclusive and is fairly appealing to all races, ethnicity, and backgrounds. The text is not culturally insensitive or offensive.

Students of, and practitioners in, the field of communication studies will find this text a valuable learning tool. The work is easy to follow and understand. Also, valuable information and learning arenas are presented. The exercises allow enough opportunity for the mind to expand and the student to become creative. Overall, this is a very good text for students enrolled in an introduction to communication studies course. I highly recommend the text.

Reviewed by Denny Morell, Adjunct Faculty, Massachusetts Bay Community College on 6/23/21

The textbook fulfils the objective of explaining effective and ethical communication as well as describing the function of the communication process. The exercises at the end of each chapter engage students in developing self-awareness and... read more

The textbook fulfils the objective of explaining effective and ethical communication as well as describing the function of the communication process.

The exercises at the end of each chapter engage students in developing self-awareness and stimulate critical thinking and perception.

Content Accuracy rating: 3

The images and photographs do not represent the cultural diversity of dominant and non-dominant groups.

Gender identity and perception in cultural and social settings should be included in the textbook The chapters should be revised to reflect current social and economic circumstances and practices.

The textbook is written in a clear and concise manner. The theories and examples are well constructed for reading comprehension.

The layout of the textbook connects the chapters in a logical order

The units are organized and consistent with specific descriptions, examples, and exercises for successful learning outcomes.

The chapters are arranged in a logical order and transition smoothly from the introduction to speech preparation and presentation.

The formats are easily accessible to the reader.

There are no grammatical errors in the textbook.

Cultural Relevance rating: 3

Reviewed by Madeleine Costa, Adjunct Faculty, Bristol Community College on 6/1/21

This book is very thorough and comprehensive as it begins discussing communication since 3500BCE up until today's new media components. It had areas that discussed how students could use this information in specific other courses and in the... read more

Comprehensiveness rating: 3 see less

This book is very thorough and comprehensive as it begins discussing communication since 3500BCE up until today's new media components. It had areas that discussed how students could use this information in specific other courses and in the business world. I thought this was very effective. Each chapter had subsections that delved into the details of the overriding chapter topic. However, I did not see an index nor a glossary. These would have been very helpful if they had been included. I also would have liked an entire chapter written on the informative speeches and demonstration speeches since these are an important parts of my classwork.

I found the book's topics to be accurately discussed and error-free. It was also unbiased and offered chapters that covered ethics and sensitivity to culture and how to understand, communicate and appreciate diversity at all levels.

For the most part this book was very up-to-date. In the past I have had communication books directly quote current USA presidents or other popular political leaders of the time. I didn't see that here as much which in one way would make it less important for updating to more current political times. There was one mention of a popular TV program, law and Order which ended in 2010 so perhaps a more current reference could have been utilized.

I really enjoyed how clear the writing, chapter divisions and other components of this text were presented. The text provided many interesting features that kept my interest and would also keep the interest of students. There were clear explanations/definitions of terms especially in the chapter on new media. Key new phrases or terms are in bold and followed by definitions and more detailed explanations of the terms. There are also special sections entitled Getting Critical or Getting Competent where personal stories from the author are included to make the information clearer yet. In these sections there are questions for students to think critically about and respond to that would help clarify concepts and their application in various circumstances.

I like the way that each major chapter is divided into either 3, 4 or one includes 7 sub chapters that delve into more detailed information. Most of the chapters had four sub chapters. This made the book very detailed and comprehensive as mentioned before and the way it was divided into these specific frameworks made it consistent. Each chapter ended with a section called Key Take Aways which I thought was a great review of what the important concepts of the chapter were. Also, the chapters had "Exercise" sections where students were given activities and questions to help further their understanding.

As mentioned previously, the main chapters had 3, 4, or 7 sub chapters within them. Even these had many section divisions that were clearly indicated by a topic title in bold, larger font letters such as "Interpersonal Communication" or "Intrapersonal Communication" that would be followed with plenty of detailed information about those highlighted headings. This made the text easy to mentally digest as the smaller, clearly indicated sections were not too lengthy with too many new concepts introduced. I believe these could be easily reorganized and realigned within the course itself.

I found the book very well organized since it started with the historical background of communication and ended with new media, technology and communication in today's world. You could go to any chapter and be sure that it would be appropriately divided into the various sub chapters and headings that would further explain the major topic. There were 16 chapters that covered a multitude of communication circumstances, usages, situations and strategies that were all clearly and logically laid out for easy student comprehension. Each chapter had colorful photos, images or charts/graphs to further assist in students understanding.

I did not find any interface issues that would distract the student reader.

I did not find any grammatical errors in the text as far as I could see.

The book actually had chapters/sub chapters that dealt with handling diversity in audiences, groups and workplaces, so it was culturally sensitive. It had quite a few of the photos and images that included people of color although I think the majority of photos were of white people. The examples that included different ethnicities, races and backgrounds often had to do with actual topics that were covering race, biracial and interracial issues.

I think this would be a great book for a general communication course that dealt with the wide variety of communication types/topics as it provided a very detailed and broad coverage of many areas since 3500 BCE. However, I would not choose this book for my class on Public Speaking since it did not have enough detailed information on the various speeches that I teach, visual aids and components to be used in speech creation and delivery. It did have some of this particularly for the information and persuasive type of speeches, but I do more than those.

Reviewed by Nancyruth Leibold, Associate Professor, Southwest Minnesota State University on 5/3/21, updated 6/1/21

This textbook is an undergraduate-level textbook that is comprehensive about introductory communication with five primary types: intrapersonal, interpersonal, group, public, and mass communication. The contents were precise in the PDF version. The... read more

This textbook is an undergraduate-level textbook that is comprehensive about introductory communication with five primary types: intrapersonal, interpersonal, group, public, and mass communication. The contents were precise in the PDF version. The online version had a sidebar that included a clear list of the contents. An index and glossary would improve the comprehensiveness. The learning objectives at the start of each chapter are fabulous.

The textbook includes mostly accurate communication information with supporting evidence citations and references. Including more representation of cultures would improve the accuracy.

The textbook is up to date for the most part. Some of the media communication areas that are quickly evolving in society could use an update. The author could add detailed tips and information about web-based professional interviews and meetings could be added. An overall section about interviews would be helpful.

The Introduction to Communication textbook is clear and well-written.

Terminology, framework, and navigation are internally consistent in the text.

The format of the chapters throughout the Communication in the Real World: An Introduction to Communication Studies is consistent. Each chapter includes headings with sub-sections to organize the content into easy-to-read chunks of information. Each chapter starts with an introduction, then learning objectives, content, pictures, and ends with key takeaways, exercises, and references.

The topics in the text include a logical presentation. The text consists of a Table of Contents page that is helpful and easy to follow (sidebar on online version and front of text in PDF version). The learning objectives at the start of chapters are fabulous. Vocabulary words in the text are bolded. I like the use of videos per video link. Other strengths are the key takeaways, exercises, and references at the end of each chapter. Tables, images, and figures used are helpful to communicate the information.

The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader. The links were all in working order.

Grammatical Errors rating: 4

The text does include passive voice diction and split infinitives. Some nouns lack a determiner. However, writing styles vary from one discipline to another.

Cultural responsive pedagogy is an area for improvement. Some of the references to gender and race are less personal in the text than perhaps in reality. The images used of people are biased as most are of White people. Revising the text with the incorporation of a diverse mix of people in photos is a suggestion.

Communication in the Real World: An Introduction to Communication Studies is overall a good introductory textbook. Increasing the images to be diverse would improve the book overall. Many thanks for the work to create this text!

Reviewed by Scott Makstenieks, Instructor, Winona State University on 11/11/20

For any institution or educator looking for a textbook that covers both communication theory and skill-building, this book is an excellent resource. Beyond the initial discussions of communication as a concept and phenomenon, the text covers... read more

For any institution or educator looking for a textbook that covers both communication theory and skill-building, this book is an excellent resource. Beyond the initial discussions of communication as a concept and phenomenon, the text covers various forms and contexts of communication that are necessary content in an introductory communication studies course.

On the whole, the material in each chapter is clearly drawn from established communication research and theory. Quite obviously, as communication technologies and cultures change, some aspects of the material may need to be supplemented in class discussions or through supplemental readings. Likewise, chapter 8.2 (in the Culture and Communication section) is a bit problematic in its discussion of race, gender, sexuality, and ability, mainly in terms of its causal logics. In other words, the chapter seems to make an essentialist claim - race is itself a cultural identity, rather than being a product of culture (or discursively shaped by culture).

As noted above, the textbook covers a wide breadth of communicative forms and contexts, making it relevant for students, irrespective of the major or career trajectory. Likewise, the sections on mass communication do address the evolution of media, along with a sense of old versus new media technologies, but some minor updates in response to new trends may be helpful for students. In terms of public speaking skills, the textbook does include a section on speaking on radio and television that can be adapted to discussions about speeches and interviews via Zoom and other online platforms.

The textbook is certainly accessible to a range of learners, using vocabulary that retains complexity without losing conceptual integrity. In various ways, diagrams and images throughout the chapters often help to illustrate basic concepts, and sample outlines/speeches are provided in the later sections on public speaking.

Each chapter is structured well and organized in a consistent manner, generally begin with broad concepts and then covering more specific topics or theories. Chapters then end with clear summaries and discussion questions for class prompts or for homework.

The textbook is exceptionally divisible into a weekly or even daily units, and the subdivisions within chapters allows instructors to take a deep dive into a topic area (assigning all sections of a chapter) or lets them introduce basic concepts quickly (assigning only the first one or two chapter sections).

The organization of the textbook fit perfectly into the flow of my introductory communication studies course, splitting the semester into one half about theory and topics and the second half about public speaking skill-building. Within those sections, the structure makes sense as broad concepts first and then specific topics (or speaking genres) second.

I have only used the pdf version of the textbook, but the integrity of the document seemed perfect - text is clear, and images are not pixelated. The table of contents is also dynamic, allowing readers to click on page numbers and jump to sections of the textbook (without scrolling through entire document manually). Other versions of the text are available on the U of MN OER page, which would seem to allow for even greater functionality as well.

No grammar errors noticed.

As noted above, the chapter 8.2 section does have some potentially confusing or problematic discussion of race, gender, sexuality, and ability. However, throughout the textbook, it is clear that the author(s) is trying to include context and culture as a significant factor in human communication. The 8.2 section also seems to be intended to give time to these important identity positions, but it needs some revision or some class discussion to clarify the complexity of these subjects.

Reviewed by Amber Worthington, Assistant Professor of Communication, University of Alaska Anchorage on 10/21/20, updated 1/10/21

This book provides a great overview of many areas of communication. I use this book for an introductory communication course that covers interpersonal communication, public speaking, and small group communication. This book also covers more... read more

This book provides a great overview of many areas of communication. I use this book for an introductory communication course that covers interpersonal communication, public speaking, and small group communication. This book also covers more introductory areas including, for example, culture and communication, leadership, and media/technology and communication. I am not sure if there is an index/glossary, but the Table of Contents page is very easy to follow and navigate.

I believe most of the content in this textbook is accurate.

I think the textbook uses relevant and up-to-date examples. Any necessary updates can be included as additional examples, and I also think the text is organized in a way that will allow easy and straightforward updates to content areas as well.

I think the text is written clearly and in a way that is accessible to students.

I believe the textbook is internally consistent and follows a consistent framework and use of communication terminology.

I think the textbook does a great job dividing the sections into smaller subsections and so on. I assign many different subsections to my students, which I think works really well with this text. I think it is especially easy to navigate to different subsections when reading the textbook online. The PDF version of the textbook is somewhat more difficult to navigate to particular sections, but it is not too complicated and a simple "search" is often effective to jump to the correct section in the PDF.

I like the way the textbook is organized. I do, however, have my students read some chapters of the textbook out of order to align with my particular course, but I think that works quite well.

I have not had any problems with this. Students also seem to like the book and have not had any interface or navigation problems.

I have not found any major grammatical errors.

I think the examples in the text could include more examples that integrate diversity, but, generally speaking, I think the text does a good job covering culture and communication.

I think this is a great book for an introductory communication class.

Reviewed by JoAnne Breault, Adjunct Instructor of Communication, Bristol Community College on 6/30/20

The book did a great job of introducing new terms, giving a strong definition and providing a clear and concise example. read more

The book did a great job of introducing new terms, giving a strong definition and providing a clear and concise example.

The section entitled Key Takeaways encapsulated the main points of the chapter. The timelines were very helpful in understanding how information has evolved over time.

The book was up to date on the use of new technology and terminology pertaining to social media.

The writing is clear and concise and easy to understand.

The book is easy to navigate through.

The subheadings made it easy to find the information I was looking for.

The organization has a logical flow. It does a great job of providing background information, weaving research and data, and presenting new information in a logical, cohesive way.

The chapter learning objectives highlight what will be covered in the chapter effectively.

I found no problems with grammar or spelling.

It was very noticeable to me that the majority of photos are of white Anglo-Saxon looking people. More minorities need to be used in the photos.

This book covered a great deal of information in a very interesting way.

Reviewed by Carleen Yokotake, Professor of Speech, Leeward Community College on 6/25/20

The book does an excellent job covering all areas of the subject matter except for Interviewing. Interviewing is an important aspect of dyadic communication and taught in our Speech courses as one of several important communication skills.... read more

The book does an excellent job covering all areas of the subject matter except for Interviewing. Interviewing is an important aspect of dyadic communication and taught in our Speech courses as one of several important communication skills. Interviewing is only briefly covered in section 9.1 and in the context of finding sources. I would love for the author to include more robust and comprehensive coverage of this concept. The history of communication in the first chapter was a little longer than necessary, albeit very informative.

Overall great content! The communication principles, theories, and concepts are very accurate. However, the pictures used throughout do suggest a strong bias toward white people and this is extremely problematic.

While the concepts covered are relevant and timeless, some of the research does need to be updated. Since technology continues to rapidly evolve, more current research needs to be included as far as how current technological trends, especially social media, etc... continues to shape our interactions and ultimately, our relationships. The text is written and arranged in a way that any updates could definitely be easy to implement/insert.

This is a well-written book. It is very easy to read and many important communication concepts are explained very clearly!

Consistency rating: 4

For the most part terminology and framework contain appropriate text consistent with the topic area. I do think the Motivated Sequence Pattern did not belong in the section on organizing your main points. I consider that to be an organizational structure in and of itself.

Overall the text is divisible into appropriate reading sections, although there are some sections that are a bit too long. However, what I really like about the way the text is organized is that some concepts covered in other chapters include a direct link to the chapter the concept is discussed in. I love that!

The chapters tended to be a bit long even though the topics were presented in a logical and clear manner. It was very helpful that the author included section breaks via key takeaways and exercises.

For the most part all text are presented clearly. However, there were some important concepts covered that got a bit "buried." Perhaps those concepts can be highlighted/bolded. For example in section 1.2 under "Communication is a Process," principles such as, communication messages vary in terms of their, "level of conscious thought and intention, communication is irreversible, and unrepeatable," should all be in bold. This would make it easier to read the larger patches of text that include important terms. Another area that could be adjusted a bit is in section 9.3 Organizing. All of the headings are the same size thus making it a little confusing and or difficult to distinguish sub points. It would be helpful the chance font sizes of headings to distinguish sub headings more clearly.

No problems here.

Cultural Relevance rating: 1

For the most part the content in the text reflect inclusivity of a variety of cultures. However, most of the pictures throughout the entire book are only of white people and should be updated and/or changed. One picture in particular in section 1.1 under the Group Communication heading, should be updated/changed. The picture shows a group of all white men and women and can be seen as biased especially given the recent events surrounding the death of George Floyd. I recommend changing this picture to reflect a more diverse group of individuals. This same issue is found in section 1.3 under the heading "Academic" there is a picture of three white men in regalia suggesting only white people pursue higher education. In subsequent chapters whether showing a classroom full of students or two people interacting, most of the pictures are of white people. Pictures of people of other ethnicities were grossly outnumbered. This really should be mitigated/updated.

I really like the "Key Takeaways" sections, it helps draw students back to the important points made in the chapter. The "Exercise" sections are also very helpful to stimulate class discussion or self reflection.

While it was helpful that the author included links to chapters that covered concepts more in depth, there was a tendency to cover more information than necessary when introducing a concept that was covered more comprehensively in another chapter. For example, in Chapter one, the concept of compliance gaining was introduced. Instead of listing the common tactics used for compliance gaining in this section, a one sentence definition along with the link to Chapter 11 would have been sufficient. Overall, a great textbook, well done!

Reviewed by David Rattigan, Adjunct Faculty, Northern Essex Community College on 6/19/20

The book is very comprehensive, and could be used in multiple classes as a supplemental text, or with supplemental texts. However, it was originally published in 2013, and there are some new developments that went uncovered particularly related to... read more

The book is very comprehensive, and could be used in multiple classes as a supplemental text, or with supplemental texts. However, it was originally published in 2013, and there are some new developments that went uncovered particularly related to social and mass media.

There was nothing that I could spot the was inaccurate or biased.

Necessary updates may be easy and straightforward to implement, but are due.

The text is academic, but the ideas are introduced, organized, and supported well.

The text is consistent for both framework and terminology.

This is one of the things that is most impressive. I read the text while considering whether to use it for my Mass Communications, Public Speaking, Interpersonal Communication or Public Relations classes. I found that it is easily divided into smaller reading sections.

This book covers a wide area very competently, with a logical flow of topics that is easy to understand.

The interface is user friendly.

I noticed no grammatical errors.

This is an area where the information presented is excellent but a lot has happened since it was published in 2013.

An update is due, but I like the book and will add it as a required text for some classes in Fall 2020.

Reviewed by Brenden Kendall, Associate Professor, Metropolitan State University of Denver on 3/6/20

Subjects within the text are covered well, though the author is not particularly clear about the scope of their major sections (and reasons for those choices). Put another way, the text is framed as a neutral account of the field, when of course... read more

Comprehensiveness rating: 2 see less

Subjects within the text are covered well, though the author is not particularly clear about the scope of their major sections (and reasons for those choices). Put another way, the text is framed as a neutral account of the field, when of course no text can provide a wholly complete account.

The text does not engage the major subfield of organizational communication in any way. Group and team communication are covered well enough. But the area of organizational communication is an obvious and serious omission. There are whole majors, disciplinary interest groups, conferences, and international/trans-disciplinary subjects in organizational communication.

No index, glossary, or cross-tabulation is available.

The text is accurate in what it covers, highlighting and spending appropriate time with emphasized content.

Relevance/Longevity rating: 1

What is covered in this text is covered accurately and in a conversational, student-friendly style appropriate to the level of course for which this text is intended. Significant, long-standing ideas are addressed.

The trouble here is that the references that form the basis of the text are quite outdated. Certainly, textbooks are not encyclopedias or literature reviews, but the major concepts and theories addressed are “classics” up until about 2000. I write this in 2020. As such, the text is somewhat imprecise when it comes to representing contemporary views on communication dynamics – the perspective is not consistent with some major recent disciplinary shifts. I think here of constitutive views on organizational discourse, representations of gender and transgender dynamics, etc.

That this text’s subsequent editions are in print with a for-profit publisher means it’s unlikely to be made more relevant or current anytime soon, nor very easily.

Clarity rating: 3

For a text to be clear at the basic level, I use Gerald Nosich’s SEE-I model for critical thinking: State, Explain, Exemplify, and Illustrate. This textbook varies in the degree to which it offers these elements of conceptual presentation and exploration. It is thus moderately good in terms of clarity. Some notes:

State: the book provides clear definitions, useful highlighting of significant concepts. Subsections are of greatly varying lengths, however. This provides some confusion when it comes to which parts of the text deserve students’ greatest attention, because these differences in length seem to be relevant to the author’s interest rather than the import to the reader.

Explain: I’ll note again the unevenness of the depth of attention to certain passages or ideas. Some concepts are bolded in passing, though important, and some receive detailed explanation. Not all things deserve the equal attention, sure, but these discrepancies seem problematic in the case of this book.

Exemplify: examples are often personal, interesting, and vivid. An update would deepen the range of examples regarding persons’ identities and lived experience (e.g., according to race, gender, socio-economic status, etc.).

Illustrate: the text is clear and concrete, but does not go much beyond the standard illustrative writing of the textbook genre: the extended story at the outset or closing of the chapter. Give students metaphors, more lively diagrams, media references… any creative analogy!

Consistency rating: 1

The most obvious example of problematic consistency is at the highest level, chapter organization. The media chapter addresses technology, and yet there’s also a chapter on “new” media and technologies. The team and group chapter covers some ‘workplace’ issues, but no chapter is presented on organizational communication, where there is more depth on this subject. Rhetoric isn’t present in a big way. And so forth. The content, overall, has little balance.

Because of the text's frequent use of subsections, this book can be remixed and rearranged quite readily at both granular and broad levels.

Organization/Structure/Flow rating: 1

Nope. The book articulates no specific logic or plan for the organization, and offers little in the way of bridging elements of the book. But, as noted in the modularity section, the book can be usefully chopped up in this format.

The book is easy enough to read, print, etc. The use of learning objectives for minor sections, combined with its formatting can make for odd on-line reading, with movement between sub-sections sometimes feeling like transitions between chapters. On the whole, the format works and the price is right!

Editing seems thorough and writing is generally effective. The text assumes both a familiar, colloquial voice and a more authoritative voice in different parts. This can make for a feeling of disjuncture re: being addressed as a reader. But this is a minor issue.

The text is culturally appropriate and includes important concepts in this area through 2010 or so. But concrete examples or example fictional narratives rarely engage lived experiences of persons of color, low socio economic status, and similar kinds of common marginalization. Narrative examples are often reserved for a more generic kind of concept, an attempt at normalization and generalization that can in a subtle way reinforce hegemonic depictions of communication. The book is not offensive or condemnation-worthy on this point, but it's limited.

This textbook should be used with complementary materials (e.g., borrowed chapters from other textbooks) in any class, especially for covering areas of significant omission relevant to the "intro course" in Communication Studies.

Reviewed by Thomas Townsend, Lecturer, East Tennessee State University on 10/31/19

The text is comprehensive within its publishing date. It covers the basics of Communication Studies and two chapters of Mass Communication. read more

The text is comprehensive within its publishing date. It covers the basics of Communication Studies and two chapters of Mass Communication.

The book is accurate. My only point of contingency was in the sample outlines which do not include traditional outlining with Roman numerals. As we would use the text i a first year gen. ed course, were we to teach that tradiaonl outlining message, we would need to redo the examples.

The text through 2016 is updated and relevant. In addressing the change in mediated communication from 2016, the text is obviously silent as it had not been written yet. Instructors hoping to address contemporary issues with social media, particularly in relation to current events, will need to supplement their course.

The book is clear, well-organized, and clear. Terms are well defined and presented succinctly. The chapter reviews are particularly helpful to readers.

The author(s) has written a text that reads the same from chapter to chapter. The information is equally accessible throughout. The organization of the "getting real," "key takeaways," and "exercises" reinforce the well-written chapters and engage the readers.

The modularity of the book makes using only selected chapters easy for instructors for adapting to any course.

The organization on the whole. The only drawback in organization is found in the chapters on public speaking. In the author's defense, I find the same issue with most beginning communication textbooks in that the way the public speaking chapters are included is a bit jarring I have no suggestion on how to avoid it.

The textbook exhibits no significant interface issues. The charts and images are not distorted. The images are appropriate and clear.

The textbook is well-written. I found no grammatical errors.

The author puts forward efforts towards making the text inclusive. The chapter on culture reinforces the tone of the text. Cultural competence is a theme of the text.

I am recommending us to replace our current text with this one.

Reviewed by Tim Ball, Associate Professor, James Madison University on 7/24/19

The textbook does cover all areas and ideas that are appropriate for an introductory human communication course (e.g., the communication process, perception, culture, verbal and nonverbal communication, listening, interpersonal and relationship... read more

The textbook does cover all areas and ideas that are appropriate for an introductory human communication course (e.g., the communication process, perception, culture, verbal and nonverbal communication, listening, interpersonal and relationship communication, and public speaking). Chapters 14 and 15 focus on mass communication topics, so we would not include them in the version we would make available to our students. The textbook does have a table of contents, but I did not find a back-of-the-book index or a glossary of terms.

For the most part, the textbook is accurate and free of overt bias. However, I found some errors. For example, in 9.4 (Outlining) of Chapter 9, the speech outline examples were not formatted correctly. Roman numerals (which identify the main points), capital letters (which identify sub-points), and lower case letters (which identify supporting details) were missing. The outline examples only used Arabic numerals. This is an important error because my students do not know how to create an outline for their speeches. I can make those formatting changes, but I wish I did not have to.

Textbook content is generally up-to-date, but some sections are already obsolete. For example, 1.1 (Communication: History and Forms) provides a brief history of communication from Aristotle to President Obama. President Trump’s use of Twitter to communicate directly with the American public is new and needs to be acknowledged and addressed if we are going to use this textbook for years to come.

The prose throughout the textbook is accessible and the author provides adequate context for any jargon or technical terminology used. Accessibility is important in an introductory human communication textbook because we do not want to turn off the students with ideas and concepts that are not understandable because of jargon or technical terms.

Overall, the text framework demonstrates an agreement or harmony of parts/features to one another. For example, every chapter has at least four sub-sections in which the author describes the main idea of the chapter in detail. Not every introductory textbook author does this.

Each chapter includes at least four smaller reading sections. Each section can be edited for length, easily reorganized, and realigned without too much trouble.

The topics in the textbook are arranged in a logical fashion. The communication fundamentals, interpersonal communication, public speaking, small group communication, and new media chapters are grouped together. I would rearrange the order somewhat by placing the culture chapter with the other fundamentals chapters.

I did not find any significant interface issues. Navigation was easy and no images or charts were distorted. In short, I did not find any features that may distract or confuse readers.

For the most part, the textbook does not contain any grammatical errors. I did not find subject-verb agreement errors, sentence fragments, misplaced or dangling modifiers, vague pronoun references, or incorrect word usage. Occasionally, I would find a missing comma after an introductory element or a missing comma in a compound sentence.

I believe this introductory textbook is culturally sensitive and not offensive in any way. The examples used, especially those in the cultural communication chapter, are inclusive of a variety of races, ethnicities, and backgrounds.

I wish that the references and the in-text citations of sources were written according to the American Psychological Association (APA) style guidelines, but they are not. I want students to include references in APA style, but I cannot point to references in the textbook as examples. I can make those changes, but it adds to the workload.

Reviewed by Robert Jersak, Faculty Instructor, Communication Studies, Century College on 6/21/19

Communication in the Real World is fairly comprehensive. In eighteen chapters, interpersonal, intercultural, small group, leadership and media dynamics in our field are introduced discussed in beginning-level depth. That’s quite a breadth of... read more

Communication in the Real World is fairly comprehensive. In eighteen chapters, interpersonal, intercultural, small group, leadership and media dynamics in our field are introduced discussed in beginning-level depth. That’s quite a breadth of topics for a single text.

Crucial COMM concepts are included for each sub-discipline and highlighted within the text, and a citation often follows immediately to give readers a sense of the origin of that particular concept. Discussions of these ideas are often useful and applicable to real life. Even if readers are less-than-captivated by the text itself, this would still be a resource for exploring these core concepts further through other assigned activities.

The text is general enough to give an overview of ideas that aren't tied exclusively to current events. However, any text that addresses communication through mediated channels will need frequent updating as research catches up with the impact of social media channels. As my needs for this text pertain to Interpersonal Communication, I spent less time reviewing Chapter 15. However, the timelines featured for different mediated channels may be useful in providing historical context for those being introduced to mass media.

Lucid, yes. The book is competently written. But accessible? The writing truly is dry and typically textbookish. The author has made the curious choice of occasionally speaking in first-person - “For example, I consider myself a puzzle lover” (p. 375) - but not offering a brief introductory biography or foreword. As a result, the text feels impersonal and a bit detached - and it may be quite hard to get into for those not comfortable with academic readings.

The book is consistent, yes, but there is room here for expansion and growth. Communication in the Real World is consistently academic in structure and tone, though it would have been marvelous to have short essays written by students/alumni who are using these skills and ideas in their "real worlds," so as to bring these ideas to life and to help readers see more clearly how communication skills are a benefit in practice.

The book's great strength is it's ability to be used in multiple beginning-level courses. It will be easy for me to separate the Interpersonal Communication content that I want my students to read.

Organization/Structure/Flow rating: 3

While there are subheadings within chapters, they aren’t quite as helpful as they could be, and instead often seemed a bit random and haphazard. A tighter outline would have been helpful to direct students to explore, or re-review, key ideas. I did appreciate the historical framing of the discipline itself at the start, though. Many faculty may choose to skip the introductory chapter in order to move into the specific course-related content, but I believe it is important for students to be exposed to the roots of the discipline early on, and why Communication Studies is a vital part of the Liberal Arts.

No significant interface issues that I could readily identify. The .pdf version was fully functional and clear.

The book appears to have been clearly written and proofread, yes.

While there are fundamentally important issues related to intercultural interaction and diversity in Communication in the Real World, these issues are undermined a bit by the choice of images. The book lacks representative images and voices, and often feels more like it’s talking about marginalized cultural groups, rather than talking to them or with them. This is perhaps the book's greatest weakness.

I’m very thankful that this text exists as a starting point for our discipline, and students will greatly appreciate the no-cost option. But I expect to do a good deal of work building supplementary material so that the negatives can be addressed and the positives can be strengthened for student learning. If you’re unsure in your decision to adopt Communication in the Real World, you may want to stick with your trusted, affordable resources until more supplements, or an updated edition, can be created.

Reviewed by Bradley Wolfe, Adjunct Professor, Minnesota State University, Mankato on 5/21/19

The textbook covers all the basic topics for an introductory communication course. I've used the textbook for my introduction to communication course, along with selections of the text for small group communication. The book covers plenty of... read more

The textbook covers all the basic topics for an introductory communication course. I've used the textbook for my introduction to communication course, along with selections of the text for small group communication. The book covers plenty of topic for a professor to customize what to cover in the semester and what to leave out. The book is easy to read and I've heard no complaints from students. Only positive comments about how it was free!

The book covers all the topics in good introductory detail. I like to supplement the text with diverse perspectives, such as voices from different ethnic or cultural backgrounds. Claiming an "unbiased" perspective puts a claim on what is "true" and what voice matters the most. We never can be free of bias, but the textbook does well at providing foundational information that can be agreed upon as the whole.

Some additions could be made to center diverse voices and perspectives. The information contained is relevant, but not fully inclusive to the full diversity of communication among and across cultures.

Students have no trouble reading and understanding the assigned readings. When I have used this book, students have comprehended everything well with limited follow up explanation needed from me. We were able to use class time apply what was learned from the readings.

The organization and flow is consistent throughout. Some sub-chapters are longer than others, but overall students know what to expect.

The book does a great job of having flexibility for what is assigned. The sub-chapters allow professors to customize the text for their class without much hassle. Some things I can cover myself in class so the section doesn't need to be assigned, but others I can have the students read beforehand to apply in class.

I use the textbook out of order, but the pattern is typical for introductory communication texts.

The textbook is easy for students to navigate. I ensure to hyperlinks the specific assignments on our learning management system to make it easy for students to find the assigned readings.

No issues that I found.

The text is fairly basic in covering introductory communication concepts. I've seen better work done in terms of including diverse voices and perspectives into the text. There is some diversity represented in the text, but those concepts are isolated and not integrated throughout. This is the one downside of this textbook.

Great book overall. Free and easy to use for students. I definitely recommend taking advantage of this resource.

Reviewed by Lucas Hackenburg, Graduate Teaching Assistant, University of Nebraska - Lincoln on 4/3/19

This textbook includes the major ideas and topics as most other introductory communication studies texts. This text is appropriate for a 100/1000-level course. Four chapter are devoted to public speaking, so consider the structure of the course.... read more

This textbook includes the major ideas and topics as most other introductory communication studies texts. This text is appropriate for a 100/1000-level course. Four chapter are devoted to public speaking, so consider the structure of the course. In a class that requires a public speaking component, this would be appropriate; these sections may not be useful in large lecture settings.

There are no major content errors.

Videos and examples are still relevant. I imagine that they will need updated within the next five years or so (i.e. "Shows like The Office and The Apprentice..." may not be as easily recalled in a few years). The text focuses predominantly on larger theoretical ideas and themes. Updating the examples and images would be fairly easy.

This book presents theoretical ideas in ways that could be understood easily by underclassmen. The definitions are accessible through the reading and does not require prior knowledge of the subject area. One recommendation would be to include a glossary where bolded terms are easily accessible.

There are several instances where the author uses "I" to demonstrate experiences or ideas ("I argue... I suggest..."). Some sections do not have any of these anecdotes, whereas other sections have several. This inconsistent shifts from theory to personal account are distracting. Not detrimental, but it does disrupt the flow of reading.

This texts is divided well. As previously mentioned, there is a significant public speaking section in this book, but that could easily be removed or altered to align with course goals.

Overall, this book is organized well and similarly to other textbooks I have used in my course. I understand why the public speaking section is positioned where it is (after intercultural communication), but it is a difficult transition from communication theory and practice to public speaking. (I have had the same complaint for every textbook I have used, so this is not a unique situation, as the textbooks I have used are organized in the same way.) Breaking the course into units may help alleviate the tension of this transition.

Overall, the interface is user-friendly. An option to continue to the next section at the conclusion of each section would be more convenient than scrolling back to the top and selecting from the Table of Contents. Links to videos and other sites all appear active and in working order.

No major grammar issues to note.

The intercultural chapter is more engaging than other similar textbooks on the market! Overall, I think it provides a great opportunity to facilitate classroom discussion, especially when helping students apply the information they are learning outside of the classroom. It is important to remember that this textbook is written from an American perspective, and instructors should be prepared to engage in conversations about privilege when using this textbook.

Overall, I would use this text for an introductory communication course. For general education requirements across majors, this text covers theoretical and practical topics which students can easily translate outside of the classroom. For communication studies majors specifically, I would recommend supplementing the material with texts specifically related to the discipline.

Reviewed by Carolyn Weber, Communication Faculty, Minnesota State on 3/18/19

This text provides what it claims - an "an introduction" to range of communication concepts and focuses on skills, predominantly in the area of public speaking. I chose to use segments of this text for an online interpersonal communication course... read more

This text provides what it claims - an "an introduction" to range of communication concepts and focuses on skills, predominantly in the area of public speaking. I chose to use segments of this text for an online interpersonal communication course - as this was the best "OER" that I was able to find to use for this course.

I have not encountered any glaring errors. The author writes with consistent, inclusive language.

The examples used are current - and based on the political references the text will become outdated in a few years. Supplementing these areas with current names and analogies will not be difficult. The last "generation group" identified is Generation Y. Again, the concepts are relevant and supplements will provide timely data.

The text is well-written and appropriate for an introductory college communication course. The text appears to follow the thesis driven, North American Writing style. The author presents the information in a format that flows well and holds my interest.

The text is constructed in an easy to follow-format with a consistent pattern. Learning objectives followed by modules, key takeaways, exercises, and references.

Each chapter contains a consistent number of modules to help the instructor deliver the content to the learner in a systematic manner. The headings of each module provide structure and agility to the text.

Does the term "New Media" fit? It may, however, I think that "the evolution of New Media" and the discussion of this mode of communication may fit better toward the beginning of the text.

A few of the images appear distorted or stretched. The format in which the text is available is abundant.

Well-written!

Although the language is "inclusive," as noted by other reviewers, the images are not diverse. A variety of ethnicities are not represented in pictures.

This text has been extremely helpful and, until there is an OER developed, I will continue to use the book for interpersonal communication. I will also consider using segments of the text for an online introductory public speaking course.

Reviewed by Skye Chernichky-Karcher, Assistant Professor, Bloomsburg University of Pennsylvania on 3/14/19

The range of topics for this book is comparable to other leading textbooks of this area from popular publishers. This would be perfect for a course that seeks to cover communication studies with a public speaking component, but lacks topics that... read more

The range of topics for this book is comparable to other leading textbooks of this area from popular publishers. This would be perfect for a course that seeks to cover communication studies with a public speaking component, but lacks topics that may be relevant for a course that is strictly communication studies without a speaking component. I echo other reviewers in that this book lacks emerging areas of communication studies such as health communication. This may, however, be a critique of the larger "brand" of introduction to communication studies textbooks and not this book specifically.

This textbook cites the appropriate literature for the major concepts covered. The strength here is citation and discussion of key literature that is the foundation of each topic (e.g., noise as a barrier to listening). I wish that the book would also consider adding in the most current applications of some of this literature as I will discuss below in the relevance section. Examples are unbiased.

The textbook includes the necessary content for the concepts covered. However, it lacks specific examples or current applications of some of this content. For example, in the discussion of Family Communication Patterns theory it would have been helpful to cite some of the more relevant literature using this theory. This textbook gives a great foundation for the most important concepts related to communication, but as an instructor, I need to fill in the gaps with the most relevant applications of these concepts. This is one of the major pieces that sets this book apart from the current publisher textbooks that I've used previously in my course.

The textbook is written in a clear and appropriate tone. I also like the repetition of major concepts in each unit. For example, the chapter on family communication processes includes a discussion of two major communication processes in family communication literature: conversation and conformity orientations. The text also provides a visual image of these processes. They also come up again in the key takeaways section and are reinforced in the exercises at the end of the unit. This clarity and consistency is wonderful for students and instructors alike.

The book has a consistent structure throughout the units. The book is also consistent in highlighting important terminology. Related to modulation (below), the way that each unit was presented was consistent: learning objectives, content, key takeaways, and exercises.

Overall the break down of the content makes sense. The topics are also appropriately split within each unit. My only suggestion would be to include a symbol for the subheadings within each unit. For example, in section 6.4 Self-Disclosure and Interpersonal Communication there are three subheadings: Theories, Process, and Effects. It would be nice if each of these sections also had a numerical indicator: 6.4.1, 6.4.2, and 6.4.3 for example. This would make it easier to assign short reading for each of these sections if I were to take more than one class period to discuss self disclosure.

The public speaking sections seems to come in the middle of the textbook. I would suggest moving these units to the end. The learning objectives at the beginning of each unit and the discussion questions at the end are very helpful.

The interface is easy to use and visually stimulating. The mobile interface is very impressive and easy to use.

The book appears to be free from grammatical errors.

The book is very sensitive to include examples of diversity and culture throughout the textbook and was not restricted to only chapter 8 which discusses culture and communication.

This is a great textbook for a class seeking to cover communication studies with a public speaking component. You could also use this as a foundation for a human communication course, but would need to supplement this book with other reading material. I really appreciate the ease in accessing this textbook on mobile devices - this is a huge advantage of the online platforms that publishers offer for their textbooks which I have found to not be very good.

Reviewed by Berkey Timothy, Instructor, Taylor University on 3/4/19

I appreciate the inclusion of materials chosen for this text. read more

I appreciate the inclusion of materials chosen for this text.

Well within the boundaries of discipline specific knowledge.

I do not foresee this text becoming out of date and any changes would be minimal.

I think my students will value the conversational tone set by the author.

The consistency of this text should add clarity for students.

The sections are consistent with other popular texts.

The flow fits nicely with the construction of the course and material can be presented in a nonlinear fashion well.

Very clean and easy to use.

None noticed.

I see many attempts at cultural sensitivity.

Reviewed by Leigh Kelley, Instructor, Radford University on 2/19/19

I use this textbook in an Introduction to Communication course that covers both Communication and Mass Communication. It does a good job providing an overview of such topics such as history, process, perception, listening, verbal, nonverbal, group... read more

I use this textbook in an Introduction to Communication course that covers both Communication and Mass Communication. It does a good job providing an overview of such topics such as history, process, perception, listening, verbal, nonverbal, group and other areas that align with program objectives for our academic unit. This resource ensures all students have immediate access to the content from the first day of class, and allows the instructor to focus on supplementing the material with lectures, discussions and in-class exercises. As mine is a large class I do not use the public speaking chapters. In addition, I use other resources for the Mass Communication topics because of the nature of the discipline.

The content is accurate. I have not noticed any errors, and the author has an unbiased approach to the content, with research supporting the information presented.

The text provides useful and relevant content but will need updates from those who choose to use it. Instructors need to be mindful of current events as they relate to the content. An example would be Including discussion of events such as the 2018 Charlottesville riots, during which marchers carried Nazi symbols and Confederate battle flags, which are an important coda to the "history/past-present/future dialectic” and discussion of controversy over what the Confederate flag symbolizes in the chapter dealing with Intercultural Communication. This can be achieved by updating examples in the text and providing up-to-date content in lectures. Also worth note: I was pleasantly surprised that there were fewer 404 errors than anticipated in the links to external references.

Key takeaways, definitions, highlighted and hyperlinked text provide a great resource for students navigating an introduction to the study of communication. It makes the text accessible, clear and easy to understand. Example and illustrations help communicate key points, and terms are clearly defined.

The organization helps guide readers through the content, lets students focus and organize their studies, and facilitates instructor updates. The organization of content areas into subchapters, learning objectives, key takeaways, suggested exercises, and well-cited sidebars provides a clear and consistent format for the material presented.

There is continuity in the way the text is structured, so that a linear progression through the text allows students to build on prior knowledge. At the same time, important topics have sufficient repetition and reinforcement so that instructors can effectively teach select chapters, and teach chapters out of sequence.

The order of the chapters themselves, as well as the content within chapters, provides a clear and logical presentation of the material. The content builds and extends ideas presented elsewhere in the text.

While students could use any format, I used the .epub file. Charts and images were clear, and digital reading tools made it easy to mark the text, make notes, and reference content as needed. I did not notice any problems with the interface or in navigating through the content.

I did not notice nor was I distracted by grammatical or spelling errors.

This text may limited by freely available photography; instructors should be aware that images in the text heavily features Caucasian subjects. Instructors using this text may want to specifically seek out presentation/lecture images that are more representative. Textual content and examples selected strive to be inclusive.

The textbook is appropriate for an introductory level course in communication. This is a fantastic contribution to the field and is a great resource to ensure students have affordable access to a resource that provides a solid foundation for the study of communication.

Reviewed by Merissa Bunton (Brown), Lecturer of Speech and English, Leeward Community College on 2/14/19

I plan to begin using this book for my Human Communication course. All of the topics I address are adequately covered in this text. When I began my initial review of the book, I loved the online glossary with the easy to navigate "dropdown" menu... read more

I plan to begin using this book for my Human Communication course. All of the topics I address are adequately covered in this text. When I began my initial review of the book, I loved the online glossary with the easy to navigate "dropdown" menu that quickly links users to the desired topics. Additionally, the learning objectives outlined at the beginning of each section are especially helpful.

The writer's adherence to inclusive language throughout the text demonstrated best practices in modern communication. No glaring errors distracted me from the content.

I appreciated that the book had two separate chapters addressing media and communication. The first of the two, Chapter 15, provided a general, history and overview of the development of media over time (especially as related to technology), theories associated with media, and a section on ethics. The second, Chapter 16, looked specifically at new media. Separating the chapters in this way, I believe, will make the book easier to update and media continues to evolve.

Clarity rating: 4

I like that the wording is approachable for most readers. I would prefer the author(s) not use "we" in the discussions because that word inherently discriminates against those who do not share the same experience as the author(s). Additionally, although key words are highlighted in the text, I would also like to see those same key words defined in the margin or at the end of chapters to help students study as they build their lexicon. The "Key Takeaways" listed at the end of each section are nice.

The writer(s) did a lovely job scaffolding the information throughout the text. Terminology was consistent.

I really appreciate the attention to detail employed when preparing the various sections of the text. As I build my resources for both my online and face to face sections I will be able to embed links easily in my online classroom and handouts for student reading/reference/discussion.

The organization of the first six chapters align exactly with the way I prefer to teach. I love being able to assign chapters to students in sequential order. The division of the two chapters about media and communication, at the end of the book, is perfect for updating. Listing learning objectives at the beginning of each section and key takeaways at the end of each chapter is extraordinarily useful.

Navigation is simple, intuitive, and user-friendly for both digital natives and digital immigrants. The option to download and print a pdf of the entire book is also helpful.

Apart from an occasional error, the book is well edited for grammar and clarity.

The book employs inclusive language throughout with no instances, I perceived, of direct cultural insensitivity.

I look forward to using this book for not only my introduction to human communication course, but as a supplementary resource for many of the English courses I teach as students approach group projects. Specifically, I plan to use the information from Chapter 5 (listening) and Chapter 13 (small group communication).

Reviewed by Valerie Young, Associate Professor, Communication, Hanover College on 1/25/19

Each chapter supports both the "typical" topics in similar breadth and depth as the traditional hybrid Intro to Communication text and I was pleasantly surprised to see the integration of topics within and between chapters. For example, rarely to... read more

Each chapter supports both the "typical" topics in similar breadth and depth as the traditional hybrid Intro to Communication text and I was pleasantly surprised to see the integration of topics within and between chapters. For example, rarely to Communication texts engage with the National Communication Association resources in the way that this one does. The chapters reference NCA's work in learning outcomes, skills, ethics, and employment in the field.

The content is very accurate, from my perspective and background. For instructors who find something missing, it should be easy to supplement with a journal article or two. Personally, the major content areas are fully covered and there are plenty of references to content that is omitted from other Intro texts due to space constraints. I did not notice many (any?) errors or bias in the content during my initial read. The Chapter 16 acknowledges that new tech changes occur rapidly. The author links to a personal blog (no thanks; not my favorite way to update textbook content), and the blog is not written in English.

Plenty of examples are embedded into the text, up to the Obama/2012 election era. It would be fantastic to update the political and social references again to connect with readers and contemporary examples in media.

The book is written in a conversational, approachable writing style that should be appealing to lower-level undergraduate students; it makes for an “easy read” even though chapters are broken down into several sections and the text is plenty lengthy. I could easily assign this text in a 100-200 level course without reservation, based on the clarity of writing. I don't love the occasional use of first-person language/writing, but that's a minor, personal annoyance.

Like a traditional text, each chapter begins with a list of learning outcomes; ends with takeaway summaries and a list of discussion prompts, rhetorical questions, or activities appropriate for the classroom. The learning outcomes and content is consistent with those used in the broader communication field. The text provides a broader scope for the historical framework of our discipline, couching the discipline in rhetoric, as many Intro texts mention the ancient evolution of the field (including technical and mediated communication) rather flippantly. There are not as many journal article source citations as I’d like, and it would be fantastic to link some web content or other content into the citations or as video examples earlier in the text. Some of the chapters have videos embedded; others do not.

I appreciate that the lengthy chapters are easy to divide into sections. Each section is easy to navigate on screen and would allow an instructor to divide reading assignments by chapter subsection, based on the pacing of the course reading assignments. Sometimes, reading the entire nonverbal chapter (for example) can be overwhelming; yet dividing the content into an overview, a focus on types, then competence and context makes the chapter easier to approach in subsections. Each subsection contains subheadings for readability. My complaint here is still praise: even the subsections are very detailed and lengthy. I'd much rather have too much content than too little; however, my students may feel overwhelmed if asked to read more than one or two subsection per class period. With that said, if you've ever hesitated to assign a full chapter of reading per day for fatigue reasons, this modular format will allow you to break apart each chapter and cover content as students keep up with reading subsections.

Excellent organization and flow between topics. Very similar to the previous texts I have used for this level of class. The chapters are presented in a nearly identical order. There are two topics- culture and organizational communication- that are *typically* reserved for separate chapters in other Intro texts. Here, I appreciate that concepts regarding culture and organizational communication are interwoven into several chapters, where relevant- and cultural communication and leadership development have their own chapters, as well. Makes for seamless organization (and plenty of content!).

Interface rating: 3

It is fairly easy to navigate through the pages and subheadings using links at the bottom of the pages. The subheadings would be easier to navigate if a list of chapter subheadings/content appeared on the upper left side of the screen and followed the reader, so that as I read subsection 4.3, I can easily click back to content in 4.2 and 4.4 without scrolling to the bottom of the page. (like the content dropdown menu bar, but one that follows the page and only pertains to the chapter open).This is a minor concern. I do appreciate the links embedded into the chapters; however, as I link backward or forward to content that is already covered (for example, Chapter 15 references Chapter 9; I click on the link and I'm tossed to the beginning of Chapter 9, but it's not simple to navigate back to the area of Chapter 15 where I was at). The cheesy stock photos could be improved. Chapter 16 ends rather abruptly. It would be helpful to have a final page/glossary that links and reviews each chapter's content or learning objectives.

No issues encountered

No issues encountered. I appreciate how several topics are separated out from other chapters and linked in to the chapters where appropriate. We often want our students to draw these links, but it is impossible (literally) in a print copy to do this while reading or studying. Stock photos could be improved. Additional research on under-served / under-studied and non-Western populations, also, could enhance chapters beyond cultural communication.

Reviewed by Christy Takamure, Associate Professor of Speech, CC, Leeward Community College on 1/18/19

This text clearly covers all subject areas and concepts that may be found in most communication textbooks. It is very comprehensive and does not leave out any key terms pertinent in a speech communication course yet, it does not provide too much... read more

This text clearly covers all subject areas and concepts that may be found in most communication textbooks. It is very comprehensive and does not leave out any key terms pertinent in a speech communication course yet, it does not provide too much information to overwhelm the reader.

The content is accurate, unbiased, and contains supporting research findings. Data and information are current and contextually appropriate.

The content is straightforward with clear definitions. Examples are not clearly dated so modifications or changes can be easily made to the content. Dated information can be easily added to increase relevance to your current students. After teaching communication courses for over twenty years, I have found this text to be all that you would need since you can add any of your own material to supplement the material.

Terms and concepts are clearly defined. There are appropriate explanations if jargons or technical terminology are used. It is easy to understand and straightforward. At the end of each section there are “key takeaways” which summarizes concepts to help the reader identify and remember the main points. It is the perfect text for students at all reading levels.

The textbook is written in the same format and organization from chapter-to-chapter. It is clearly organized and easy to follow. Every chapter is divided into separate sections. Each section includes the learning objectives at the very beginning; text covering the subject; a "getting real" section that connects the topics to the readers to make it more meaningful and relevant; a summary of the "key takeaways"; and exercises to engage the reader with the information.

Every chapter is divided into separate sections that allows the reader to fully comprehend the material. Each section includes the learning objectives at the very beginning; text covering the subject; a "getting real" section that connects the topics covered to the readers to make it more meaningful; a summary of the "key takeaways"; and exercises to engage the reader with the information.

The organization of the text follows a clear, consistent, and logical fashion. Learning objectives before each section helps the reader to identify the key points so that they know what to focus on. The reader will appreciate the straightforward structure of this text.

The text is clear and easy to read. Pictures and illustrations add interest and breaks up lengthy text sections. It is visually appealing.

The text is free of grammatical errors. Terms are clear and technical/jargons are defined.

At the end of each section, there are exercises to possibly use in the classroom. These exercises help to engage the reader to make the concepts more relevant to their lives to make it more meaningful. My student population is very diverse and the exercises allows for open discussions and self-reflections.

I have been teaching communication courses for over twenty years and was ecstatic to discover this textbook that is comprehensive and satisfies the learning outcomes of my communication course. I am certain that my colleagues will appreciate this textbook because of its simplicity, compatibility, and accessibility.

Reviewed by Jonathan Anderegg, Assistant Professor, George Fox University on 1/16/19

This textbook offers a broad look at communication theory, particularly through a rhetorical lens. While the social scientific theoretical side may be a bit lacking, the book makes up for this in the breadth of topics it covers. I appreciated... read more

This textbook offers a broad look at communication theory, particularly through a rhetorical lens. While the social scientific theoretical side may be a bit lacking, the book makes up for this in the breadth of topics it covers. I appreciated the depth at which it covers issues related to public speaking, like communication competence, speech anxiety, and outline and organizing speeches.

The book definitely has some weak areas, especially as communication theory connects with other social science disciplines like psychology and sociology. However, for introductory communication courses, there are few things that are of concern.

Most of the content of this text is and will be useful for all freshman communication courses for the foreseeable future. The focus is generally on timeless ways humans have connected.

While the content is rich and broad, the overall sense when reading the text is that it's a firehose of content: the reader is often pummeled with term after term. Often, I find that the best communication texts are those that are more narrative in style, which helps many freshman connect with new terms and ideas, especially when they should be connected to what we see in everyday life.

The structure of the book is solid and consistent across chapters. Especially helpful are the key takeaway blocks at the end of every sub-chapter. These unfailingly offer strong summary statements of the important points for each page.

While the text as a whole is too large to be assigned in a semester-long class, the chapters are divided into easily assigned readings that can be arranged as necessary.

I think that as a whole the organization works, although the communication theory - public speaking sections don't seem to mesh well together. One point that I appreciated about this book was that they included the research chapter before the chapter headings on speech organization and outlining. It's a pet peeve of mine when public speaking textbooks begin with organization and outlining and then treat research as a supplemental procedure to support your ideas after you've decided what you want to say.

Overall the text interface is fine and is easy to navigate. When it comes to images, some of the free images used are less than ideal. I would also find a further grounding in actual data and graphs to be more useful than some of the generic imagery.

There are a few typos here and there, but nothing too shocking.

I think the text is acceptable, however there is much to be improved with the strength of examples provided.

This is a decent textbook for communication theory/public speaking hybrid courses. I think it's a solid starting point, but I tend to supplement with my own materials, particularly when it comes to anything on perception or social psychology. I also tend to supplement with a lot of my own material for the persuasion section. However, the public speaking sections are fairly strong as well as the work on interpersonal and group communication. If a bit more work is put into the graphics and images, this book would be much stronger!

Reviewed by Kelly Young, Associate Professor, Wayne State University on 11/30/18

The text does a nice job of discussing most of the common communication areas covered in other similar textbooks. I wish the text would include discussion of health communication and public and personal persuasion or influence, as I feel that the... read more

The text does a nice job of discussing most of the common communication areas covered in other similar textbooks. I wish the text would include discussion of health communication and public and personal persuasion or influence, as I feel that the book is rather light on humanistic (critical/rhetorical) and social scientific perspectives on persuasion.

Content appears to be accurate and error-free. The examples are benign and do not suggest any bias.

I enjoyed the numerous examples given throughout the book. I felt as though they were timely but not obsolete. The content was similarly up-to-date. Not much of the material is at risk of being dated other than the chapter on mass media and technology. However, at this moment, the material seems current, but that could change in a few years.

Clarity in prose and structure is one of the greatest strengths of this textbook. The prose is straightforward and defines keywords in easily understandable ways. The short sections within each unit aids reading comprehension, as each section covers one main idea rather than several concepts or keywords.

The text does not appear inconsistent in its use of terms or framework.

Another strength of this textbook is how well it is organized into smaller units. Each chapter consists of 3 or more units, which allows an instructor to include or exclude units given the flavor of the course. The internal organization of the units are very nicely broken into separate sections that focus on one central idea at a time without significant self-reference.

The individual chapters are well organized. I like how the units within the chapters are organized, in that there is usually a broad opening unit, then a discussion of key concepts, how communication problems occur, then a ‘how to improve your communication’ units. This is very helpful if your aim is to teach a broad course to improve many facets of students’ communication. I do not find this as helpful if you aim is to teach an open survey of communication theory course, but the “improvement” units could be avoided in that case. I found the placement of the public speaking chapters odd. I know the opening of the book lists 5 “forms” of communication (really, they are levels, not forms) and the organizational choice follow these levels. However, given the specificity of these units and how out of place they are with the nature of the survey of the field, it might make sense for them to be located at the end of the book.

In terms of its production value, the book has clean imagines and is well constructed. It is easy to navigate given its table of contents. Hyperlinked table of contents to the chapters and units would be a nice feature, but the lack of it does not seem to limit the book.

The textbook appears to use proper grammar and is free of writing mistakes.

I did not encounter any material that I deemed insensitive or offensive. Indeed, I appreciated that the textbook, in several of its “improving communication competence” units, went out of its way to suggest how students’ can correct their culturally insensitivity or offensive remarks. The only shortcoming of the text in this regard is that most of the communication discipline, we date the beginning of the study of communication to ancient Greece rather than earlier Egyptian culture. But that’s a much wider cultural bias of our field and not unique to this textbook.

This is a very good textbook if you are teaching a hybrid public speaking/communication competence course. Each chapter contains at least one unit that stresses how to improve communication in the 5 “forms” of communication outlined in the first chapter of the book. Also, the book would work well as an introductory survey to communication theory text if you chose to avoid the improvement units and much of the public speaking chapters. I wish the text included more about persuasion theory (either from humanistic or social science perspectives). If it did, it would be a stronger introductory survey book. However, if you are interested in teaching an introduction to the field of communication studies course, the text’s lack of discussion of research perspectives, communication research questions, or the research process at all would require the instructor to include supplemental material in these areas. I wish Chapter 3 on verbal language included more rhetorical/humanistic notions like framing, metaphors, symbolic action, constitutive effect, etc. I was surprised that it lacked this material.

Reviewed by Yuxiang Du, Assistant Professor, Fort Hays State University on 11/29/18

This textbook is more comprehensive than the ones I have used in my basic course classes. It is an ideal textbook for these hybrid courses (interpersonal and public speaking). I am very impressed with its scope and comprehensiveness. Within each... read more

This textbook is more comprehensive than the ones I have used in my basic course classes. It is an ideal textbook for these hybrid courses (interpersonal and public speaking). I am very impressed with its scope and comprehensiveness. Within each topic (chapter), you can find most of important and relevant concepts and theories covered. The challenge for instructors and students might be getting through all the materials in each chapter within a week. However, it is better to have more materials to choose from than having less.

The authors did a great job in achieving accuracy in the text. Theories and concepts covered in the book were accurately cited and discussed.

It is clear to me that the authors made an effort to make this book relevant for students by including examples and stories that the students could relate to. Many of these examples are real world ones which could help students to apply what they learned in real life. These “getting real”, “getting critical”, and “getting plugged in” sections are quite helpful in this regard. As for longevity, there are some dated references and historical timelines in the book that should be updated in the future.

The authors were very clear and straightforward in their writing.

The book showed great consistency in writing, chapter characteristics (length, details), tones, and flow.

Other than the first chapter, each chapter covers a different topic with chapters covering related topics located together. It is easy to pick a chapter or a group of chapters for a particular topic.

Placing public communication related chapters in the middle of the book is somewhat different from the ones I have used before. Usually you would find these chapters located at the end of the book. I also find four chapters are not enough for public speaking centered courses. At least, separate informative and persuasive speaking in two chapters.

I am satisfied with its interface. The only problem I have experienced is the hyperlinked materials in the book. I used a digital PDF copy and found that after I clicked and viewed a photo or a video, it could only return to the title page, not where I clicked in the text.

I have not detected grammatical errors.

The authors’ effort in promoting cultural relevance in the book should be praised. The chapter on culture and communication was well written and consisted of important concepts and examples that could help students to build their cultural competence. The notion of culture and culture as a context was also frequently mentioned and discussed in other chapters such as verbal communication and communication in relationships.

This book is a good textbook option for communication basic courses especially hybrid courses. Its comprehensiveness and real world examples can help students to understand basic communication concepts and apply them in real world situations. My only suggestion is to increase the portion on public speaking.

Reviewed by Stacie Mariette, Mass Communication instructor, Anoka-Ramsey Community College on 6/19/18

This textbook is very comprehensive. I have used it in my Intro to Communication Studies (both seated and online sections) for two semesters. I always omit a few chapters because it is so comprehensive and is too detailed for this particular... read more

This textbook is very comprehensive. I have used it in my Intro to Communication Studies (both seated and online sections) for two semesters. I always omit a few chapters because it is so comprehensive and is too detailed for this particular course in the timeframe of a single semester.

And that's a great thing!

Additional details and thought-provoking comments come up in class discussions and papers, based on the depth and context of the textbook. It also prompts thoughtful research into the solid concepts that are covered in our reading, week to week. I really like this textbook for this reason!

This textbook is very accurate. I used a hard-copy resource previously and all the theories, models and concepts – and then some – are covered in this book... and covered quite thoroughly!

This textbook is fabulously relevant in terms of the tried-and-true concepts and the bulk of it will hold up quite nicely, I predict. But some examples and language are a bit dated when it comes to technology as our language evolves so quickly for our online culture (e.g., "flaming" vs. "trolling"). The technology references often are not embedded in the text, but rather in the discussion questions at the end of each chapter and as standalone chapters toward the end of the textbook. A savvy move, making it easy for those of us who may update/remix the OER itself, but the core chapter readings occasionally seem a bit flat without the inclusion of these up-to-date examples.

The writing is clear and very easy to follow. The bulleted lists and charts with tips and guidelines for real-life communication scenarios are definitely the easiest to follow.

In fact, the information is a bit dense/prose-heavy in the chapters without these visual aids, which may be intimidating for some students (despite the ease of reading overall). The subheads do break up the topics well and the images lighten things up, as well.

The consistency of this book is great. I knew just what to expect from the beginning in terms of the format of the chapters/sub-chapters. I like the end-of-chapter discussion questions and summaries and use them frequently when refreshing my memory from semester-to-semester or after a break as I head into lectures.

I teach this textbook in a different from the textbook and that's OK! I only do it because I teach public speaking early in the semester. This book is so modular, though, it's very easy to tailor to the flow of your own course. It does refer readers to different chapters within the text itself from time to time, so beware of that if you remix the chapters in your PDF (or other type of file) to be in the same order as your syllabus.

The book is easy to follow and the sub-chapters make it easy to assign reading to line up with specific topics/class presentations or to mix and match the content for tailoring your own readings.

The only thing on my wishlist is that technology topics be more integrated into the core of each chapter, rather than at the end of each. (Though I see the practical reasons, for update purposes, with how quickly technology evolves.)

For example, Chapter 2 covers online self-presentation in a call-out box at the end of the chapter, but online personas on Instagram/Facebook are often the conversation starter my students need on the topic of impression management. Chapter 6 handles social media and self-disclosure in a similar way – and, again, these online examples are where my students most often and most readily draw comparisons to their real lives when we chat in person.

Online use is very easy. My students typically review the PDF because they can view it on their phones. The links within the Table of Contents easily jumps them from topic to topic. The PDF file itself is a quick download in most cases. I haven't ever had an issue providing it on my learning portal to my students.

The images are black-and-white-print-out-conscious and don’t lose any of their meaning when my budget-conscious students don't want to pay to print a color copy. I love this … it's the small things, right?

I was a copy editor for many years so I am hard-wired to notice grammatical errors. I haven't seen any in this textbook. This makes for an added level of credibility and expertise and clearly indicates that the authors put in the time and care needed.

I also appreciated the tips in the textbook for editing written communication, as they're the same tips I have always shared with my students.

This book does an excellent job of being culturally aware and relevant – and not just in the Cultural Communication chapter. For example, Chapter 2 covers self-perception in individualistic vs. collectivistic societies and over racial/gender differences. Chapter 3, on Language, covers neologisms and slang (an important, fast-moving part of my students' lives). Chapter 4 covers language as culture examples from many countries – some that I hadn't heard before! The book also covers accent bias, code-switching and other real-life examples that my students (particularly those who are bilingual) experience daily. The LGBTQ+/same-sex marriage sections are a bit outdated, due to the publication date of the version of this book that I've been using.

If you have previously used any of the most popular and often-used Comm Studies books, you won't be disappointed. I love this book, both for how it supports the courses I had previously developed and also for how it adds to them with new concepts and examples. The online availability is a big benefit for my students and they let me know how much they appreciate the free option every semester. Even those who print hard copies find that the cost is comparably low, as well.

Reviewed by Heidi Croatt, Professor, Anoka-Ramsey Community College on 5/21/18

I appreciate the comprehensiveness of this text. In addition to including all of the typical topics taught in an introductory hybrid course, the text includes chapters on mass media and technology, as well as how new media impacts our self and our... read more

I appreciate the comprehensiveness of this text. In addition to including all of the typical topics taught in an introductory hybrid course, the text includes chapters on mass media and technology, as well as how new media impacts our self and our relationships. These topics are increasingly important for students in Communication courses, and I'm happy to see it included in this text.

All content is consistent with well-known and credible research for each topic.

The content is relevant for today's students. There are some examples that might date the content to the 2000's and 2010's, but I don't anticipate that being a problem in the near future. While I appreciate the addition of the media chapters, those will need to be updated more frequently to reflect our evolving technological and social world. Finally, some links throughout the text do not work which can be frustrating for students and give the perception that the text is not up-to-date.

The accessible prose is one of the most attractive features of this text. For students in an introductory course, the text needs to be readable and interesting. The language used to discuss most of the topics is academic yet informal. I think students will appreciate and enjoy the colloquial approach throughout the text.

There is consistency throughout this text. Each chapter is framed similarly which makes it user-friendly and easy to read. I like the learning objectives to start each chapter, and the key takeaways and exercises at the end of each chapter. Some chapters have more images and links than others. The ones with more included media are likely preferred by students.

This is a big textbook, with some long chapters. However, the sub-headings make it easy to assign certain topics at different points throughout the course. It would be fairly easy to rearrange chapters, and even some topics within chapters, without disrupting the reading flow for students.

I am used to teaching the Introductory course in a different order than it is presented in this textbook. I think many instructors rearrange the topics in this course to meet their scheduling needs, assignment needs, and individual preferences. So while I would reorder the chapters, I find this textbook to be in line with existing Intro textbooks.

I appreciate the interface of this text and the different options for reading. Moving from chapter to chapter, or topic to topic is easy with this interface. Some of the links do not work, though.

The text contains no significant grammatical errors.

A variety of perspectives are included in this text, and the language is inclusive. Like most other texts, it could include more diversity in authors quotes, images used, and videos presented.

This is a very good option for an Introductory course textbook. I would have no hesitation adopting this book and I believe students would benefit from the comprehensive content, user-friendliness, and cost savings.

Reviewed by Courtney Anderegg, Assistant Professor, George Fox University on 3/27/18

This text appears to cover all general areas and ideas within the communication field appropriate for an introductory level course. Although the goal of an introductory text is to provide just that -- an introduction -- I felt as though some... read more

This text appears to cover all general areas and ideas within the communication field appropriate for an introductory level course. Although the goal of an introductory text is to provide just that -- an introduction -- I felt as though some topics were too surface-level and could have benefitted from a bit more detail. There is not an index or glossary, but I cannot speak to how often those are used in online texts, particularly when the text can be downloaded as a PDF and searched.

The text appears accurate and includes credible, relevant sources.

I feel as though the textbook content is up-to-date and has high relevance, as well as potential for longevity. Some areas of the text will need to be updated (e.g., current examples used), but that is par for the course. It seems as though the text is arranged in such a way that necessary updates will be relatively easy to implement.

The text is written in lucid, accessible prose with a college student audience in mind. Jargon is adequately defined. In teaching my students the benefit of using non-technical language in their essays and speeches, I point to the language used in the textbook as a good example.

The text appears to have high internal consistency in the terminology used throughout. Additionally, I appreciated the consistency in chapter organization from start to finish.

I appreciate the ability to assign smaller sections of this text without it reading as if my students have missed something. Given that the PDF of the text is 800+ pages, I do not want my students reading this text from cover to cover. Therefore, assigning small sections has been beneficial to making it more digestible for my students.

The overall organization, structure, and flow of the text is fine. However, I do not like how closely formatted some of the headings/subheadings are. It can often be difficult for my students to determine whether a section is a heading or subheading (or sub-subheading).

I really like the online interface. The PDF is a bit unwieldy, but that's to be expected due to its size.

I did not find any grammatical issues during my review.

In general, I did not find the text to be culturally insensitive or offensive. However, it could strive to be a bit more diverse in its examples and in choosing the individuals to include in photographs throughout the text.

Reviewed by Candice Thomas-Maddox, Professor, Ohio University Lancaster on 2/1/18

The text contains 16 chapters that cover all of the basic content typically included in most of the well-known hybrid introductory communication textbooks currently on the market. Each section/topic area within each of the chapters begin with its... read more

The text contains 16 chapters that cover all of the basic content typically included in most of the well-known hybrid introductory communication textbooks currently on the market. Each section/topic area within each of the chapters begin with its own set of objectives that provide students with an overview of the topics to be covered - these could also serve as useful study questions for exams. In addition to the concepts and theories presented in each chapter, the text includes text boxes that encourage students to apply content to contemporary examples - each box concludes with Discussion Questions that could be assigned as homework or utilized in online course formats for virtual discussions. Each of the 3-4 sections within each chapter concludes with its own summary (Key Takeaways) and 2-3 suggested activities for students to apply the content during in-class assignments or completed out-of-class. The format of the text provides sufficient content to cover a 16-week class in either face-to-face or online contexts.

All of the content included in the chapters appears to be accurate. Information from both a historical perspective and contemporary research is included to provide students with a comprehensive overview of the topic. At the conclusion of each topic area within each chapter, 8-20 references are provided to allow students to conduct additional research on the topic. These sources range from scholarly journal articles to contemporary news articles published in the popular press to expose students to a variety of sources on each topic area.

Descriptions of the concepts and theories are relevant and applicable to the majority of students - regardless of their status (traditional/non-traditional), age, or other demographic distinctions that contribute to class diversity. Areas that may need periodic updates include the text boxes that are dedicating to providing contemporary examples of topics covered within the chapter. Overall, the text provides a solid foundation of the core concepts that instructors could easily apply contemporary examples as they tailor the course to meet the specific needs of their own student populations. While the discussion questions are written in a way that appeals to a diverse student population, they may occasionally need to be updated to address contemporary issues.

The clarity of the writing style of the text is one of its strongest selling points. Concepts are defined/described in layman's terms that most students can easily relate to their own experiences. Examples that are provided are relatable to the the majority of students. While the key concepts are highlighted in blue font, it would be useful if the text also included a Glossary that students could quickly access by clicking on hyperlinks within the chapters. A unique feature of the book is that topics covered in later chapters (e.g., Media) include a discussion of how the information is related to topics covered in earlier chapters in the text - hyperlinks are provided within the text to direct students back to the earlier chapters for a review/recall of content.

Students will be pleased to find that each chapter is organized and presented in a consistent manner. Each chapter begins with Learning Objectives, followed by content (with key terms highlighted), and concludes with a contemporary example highlighted in a textbox with discussion questions and a chapter summary. Topics are presented in a way so that they build on one another - there is a logical progression from one chapter topic to the next. As mentioned before, chapters that appear later in the text include hyperlinks to direct students back to earlier content - this helps showcase the connections between content areas.

A unique feature of this text is that each chapter is organized into distinct subsections that allow instructors to "select/choose" which topics they want to include in their class. For schools where students may also be taking a separate public speaking class, there is just enough information in the four (4) chapters on the topic to provide them with the necessary foundation to understand the key elements of speeches. Instructors can pick and choose the sections within these (and other) chapters to include. If an instructor wishes to alter the order in which the chapters are included in the course schedule, they can be interchanged or assigned in any order without altering the flow of the text.

While most introductory human communication texts place the public speaking chapters at the end of the book (to allow instructors to skip over them if students are already required to take a separate public speaking class), this text includes the speech chapters in the middle (Chapter 9-12) before covering topics such as small group communication and media in the last four chapters. While the chapter/topic order may not strictly adhere to the typical format of most communication textbooks on the market, this is not a "deal-breaker" when adopting this text because chapters can be presented in any format desired without impacting the readability and flow of the text.

All of the charts, hyperlinks to articles included in the reference lists, and the photos appeared to be clear and in working order. Some of the photos appear to be somewhat dated, but this could be viewed as a positive feature for ensuring the longevity of the book. It does not require frequent revisions to the photos. It might be beneficial to include more "SmartArt" that graphically represents/lists/summarizes the core concepts to appeal to visual learners using charts or tables.

The writing style is clear and concise without excessive examples or confusing details. It is written in a conversational tone that students can easily relate to as they consider how the concepts apply to their own personal examples. No writing or grammatical errors were discovered during my review.

Examples and content covered in the book are respectful of diversity. I would not consider any of the content to be culturally insensitive or offensive. Topics that are of a sensitive nature are presented in a fair and objective way to encourage students to think critically about the communication implications (e.g., hate speech, culturally sensitive language choices, ethical decisions associated with communicating with diverse others). The core content provides a foundation that instructors can build upon as they address diversity topics that are directly relevant to their own student populations. While there is diversity represented in the photos included in the text, it could provide a more comprehensive reflection of diversity (cultural, racial, age, economic).

Reviewed by Jade Olson, Lecturer, University of Maryland on 2/1/18

This book offers a comprehensive treatment of key areas of communication studies. It is an appropriate introduction to the discipline, and would be suitable for an introduction to communication theory course, a public speaking course, or a hybrid... read more

This book offers a comprehensive treatment of key areas of communication studies. It is an appropriate introduction to the discipline, and would be suitable for an introduction to communication theory course, a public speaking course, or a hybrid model. It covers foundations of communication theory (perception, language and meaning, etc.) as well as a chapter each on listening, interpersonal, nonverbal, verbal, small group, leadership, media, and new media. As well, it offers several chapters oriented toward public/presentational speaking, covering the preparation and delivery of oral presentations in a variety of contexts. It does not contain an index or glossary, but given that most students will access it in a format that allows for a text search, this is not necessarily a major issue. It would benefit from a chapter on communication apprehension/anxiety -- this is treated very briefly toward the end of Chapter 1.

The book is accurate when it comes to objective aspects of communication theory and practice -- in other words, I found almost nothing to be blatantly incorrect, and did not perceive any overt political biases. (The one blatantly incorrect sentence is: "The term transgender includes other labels such as transsexual, transvestite, cross-dresser, and intersex, among others" in Chapter 8). I appreciate that there is a chapter dedicated to communication and culture, prompting students to consider the rest of the book's contents (as well as their own work) through the lens of social constructivism and to think critically about their own biases. Yet, it (like most communication textbooks) is reflective of the dominant western worldview when it comes to concepts like persuasion and reasoning.

The book is relatively up-to-date, though some political references are already somewhat outdated. For example, the first subsection is entitled, "From Aristotle to Obama: A Brief History of Communication." Updating references like these would be very easy to implement. The book's author offers to supplement the chapter on new media on his personal website, but when I followed the included link the site did not load. This chapter in particular already feels a bit outdated -- in the section on new media and interpersonal relationships there is no mention of Snapchat or Instagram (Twitter and Facebook are referenced), and I suspect that students may already find the book to be out of touch in this regard. Table 8.3, displaying "Developments Related to Sexuality, Identity, and Communication" needs to be updated to include the 2015 ruling in Obergefell v. Hodges and other recent events.

The writing is clear and accessible for students who are reading at an appropriate college level. Jargon is explained well. My students enjoy the author's use of the first person in many cases, telling anecdotes in plain language that illustrate and animate the concepts being discussed in a more immediate way.

The text maintains consistent vocabulary and structural frameworks. I have not found any internal inconsistencies in the book's language use or explanation of theories/concepts. There are a couple of minor inconsistencies that should not impede student understanding (e.g., references to the "Gay Rights Movement" and also to the "gay and lesbian rights movement").

The book is highly modular. I have adapted it for use in a public speaking course in which my students are reading the chapters related to presentational speaking as well as those on listening and culture. They have read the chapters, and in some cases the sections, out of order with no problem. The book is rarely self-referential, and when it is, the reader does not need to have internalized much of the section being referred to in order to understand the present section.

The structure flows logically. It can be understood as unfolding in six major sections that make sense sequentially or in modules: foundations (Chapters 1-2), basic components of the communication process (Chapters 3-5), communication in context (Chapters 6-8), presentational/public speaking (Chapters 9-12), communicating in groups/organizations (Chapters 13-14), and media (Chapters 15-16).

I have not encountered any problems with the book's interface. I have read it online and downloaded the PDF with no such issues.

The text contains no grammatical errors that I am aware of.

The book strives for cultural relevance and, for the most part, achieves it. In the photographs, people depicted are overwhelmingly white, which is a strike against it in terms of representing communicators from a variety of racial/ethnic backgrounds. I would like to see updates to the section on sexuality, as the standards for inclusive language in this arena change rapidly and the text does currently utilize terms that many consider to be problematic such as "homosexual" (the text explains that this word "can be appropriate in some instances, but it carries with it a clinical and medicalized tone" -- I would argue that the word is not considered appropriate in any context except an historical one). I would also suggest that the large image of the Confederate flag is not a necessary inclusion in section 8.3 -- as a hate symbol, this could be jarring to many readers, to say the least. Finally, the text does occasionally utilize ableist language (e.g., an example speech topic in Chapter 9 is "My Craziest Adventure").

My students have expressed positive reviews of this text. On the whole, they find it to be relevant, accessible, and straightforward. They especially appreciate the author's use of personal observations and stories from the classroom. I have identified in my comments above a few changes that I think would be useful in bringing the text up-to-date and making it more inclusive, and I think instructors who value inclusivity and recency can easily supplement their syllabi and lessons to fill these gaps. In general I do recommend this text, and I find it superior to comparable books from for-profit textbook companies that I have reviewed.

Reviewed by Jessica Martin, Professor, Portland Community College on 8/15/17

After reviewing this text, I believe that it does provide an effective index and glossary. The table of contents are easily able to be found at the very beginning of the online textbook. What is especially nice is that you can easily click over... read more

After reviewing this text, I believe that it does provide an effective index and glossary. The table of contents are easily able to be found at the very beginning of the online textbook. What is especially nice is that you can easily click over back to the table of contents when you are in the middle of the textbook, making it easy to flip around and move from section to section. I found it helpful that at the beginning of each chapter, the textbook provides a "Learning Objectives" section, where one can easily read what the expected learning outcomes are for the chapter. This will make it easy for both the Professor and the students as to what they are expected to get out of each chapter. I also believe that this textbook accurately covers all necessary areas of Comm 100, as I currently teach this class with a physical book copy that covers the same chapters.

After reviewing the online textbook, I do believe that the information to be accurate. The text accurately covers all of the same type of content that is also covered in my textbook. I wasn't able to notice nearly any errors at all within the text, which was great. What I do especially appreciate about the accuracy of this text is that at the end of each section within each chapter, it has a "Key Takeaways" section, as well as a section for "Exercises." The Key Takeaways section discusses specific terms for students to remember, and the Exercises section is helpful for Professors, as they can use these exercises to create in-class activities.

I do believe that this textbook is up to date, especially because it has incorporated the Chapter titled "New Media and Communication," which a lot of the physical copies similar to this text (Comm 100) have incorporated as well based off of the evolving technology.

I believe that the text is written in lucid, accessible prose, and also provides adequate context for any jargon/technical terminology that is used. They stuck to the appropriate content for the text and everything flowed well.

I compared this text to the other text that I am using to teach my course, and it appeared to be consistent to that. There were no confusing terms that were used and everything made sense.

There are definitely no enormous blocks of texts without subheadings for this textbook. Each section is divided up appropriately and is also easy to follow along with. I found that everything flew together very nicely. Any time that the author goes into discussion of something new, there is a clear header to identify that.

This text is divided up similarly to the physical textbook that I am using to teach this course this summer. Everything is organized well and is easy to follow along with.

I do not believe that the text has any type of navigation issues. The navigation is easy to use, and it is simply to get from chapter to chapter. One thing I did notice is that it would have been more effective to have more charts available for different topics such as the communication process, non-verbal communication, and so fourth.

I was not able to identity any grammatical errors within this textbook.

I believe that this textbook is not culturally intensive in any way. The chapter that focuses on culture and communication included a variety of examples that are inclusive to a variety of races, ethnicities, and backgrounds. All of the other chapters were culturally sensitive as well, as they did not include any inappropriate terminology.

Reviewed by Scott Dunn, Associate Professor, Radford University on 4/11/17

This textbook covers virtually all of the main topics I would expect to see in an introductory communication textbook. The only exception I noted is that there is no chapter on organizational communication, although they do discuss communication... read more

This textbook covers virtually all of the main topics I would expect to see in an introductory communication textbook. The only exception I noted is that there is no chapter on organizational communication, although they do discuss communication in organizations throughout other chapters.

If anything some sections of the book are a little TOO comprehensive. The book itself is quite long, as are the individual chapters. Some chapters go into so much depth they almost feel like they don't belong in a general introductory textbook. For instance, the chapters on media feel like they could come from an introduction to media textbook. Of course, it's a good thing that the book is so comprehensive, but I could see students getting overwhelmed by the length of the chapters.

Likewise, the four chapters on public speaking would be the good basis for a public speaking textbook, but they feel a little out of place here. The rest of the book feels like it's designed for a lecture-based survey course, but the public speaking chapters are very prescriptive, seemingly designed for the kind of class where students are giving their own speeches. I wonder if the book might be too much of a survey for standard basic courses, but with too much emphasis on public speaking for survey courses.

In the PDF version, there is no glossary or index.

I did not note any outright factual errors or bias. There are, of course, some things that are open to interpretation, such as when the author goes into a historical perspective. Some people would likely disagree with the way the author divides up the eras of human history, but the book does make a good argument for the way it divides them up.

There are a few minor instances of outdated information. For instance, Table 8.3 provides a history of acceptance of the LGBT community, but stops with the repeal of Don't Ask Don't Tell, suggesting that it was written before the recent Supreme Court cases recognizing same-sex marriages. Of course, that's not the author's fault, just the result of the book being a few years old.

I actually expected that the media chapters would have outdated information, but they turned out to be surprisingly up-to-date. The author must have been up-to-date enough at the time the book was published that it hasn't gotten dated.

The book is generally clear and easy to follow. It can be a little dry at times, but no more than any other textbook.The book does a good job of introducing major communication theories, but not nearly enough to overwhelm the students.

I didn't note any inconsistencies in the book.

I have actually used chapters from this book to complement another text in a media-heavy introductory class, so I can say from experience that the chapters work fine on their own. Even within chapters, the shorter subdivisions could be used to direct students to exactly what you want them to read.

Besides the chapters possibly being too long, I don't see any organizational problems.

Using the PDF version, I did note occasional white space between text and pictures, but I think that's unavoidable. I also noticed at least one instance in which a pictures was on one page and its caption was on the next page.

No problems that I saw

I found the book to be culturally sensitive. The book acknowledges the importance of culture to communication throughout.

I think this is about as good as any of the other introductory textbooks on the market. The coverage of media is much better than I've seen in other similar books. If you were using the book in a lecture-based survey class, the public speaking chapters probably wouldn't fit, but since it's an open textbook that's no loss.

Reviewed by Mackenzie Krzmarzick, Communication Instructor, Anoka-Ramsey Community College on 4/11/17

Overall, the comprehensiveness of this text is one of the main characteristics that attracted me to it. When teaching the communication studies basic course (interpersonal + public speaking + small group), textbooks often fall short in one or more... read more

Overall, the comprehensiveness of this text is one of the main characteristics that attracted me to it. When teaching the communication studies basic course (interpersonal + public speaking + small group), textbooks often fall short in one or more of the three topics usually taught in the course, perhaps due to limited space. This text is quite a bit longer than other texts I have used for the basic course, which gives it a greater chance to cover topics in more detail and provides me the opportunity to choose which topics (and how much of which topic) I want to cover in my courses (more so than other texts that only offer a limited discussion of topics). I also appreciate the inclusion of Chapters 15 and 16 about media, which are not always a part of similar texts from publishers.

I did not come across any info that contradicted what I know to be true about the field of communication studies. In addition, I appreciate the care the author took to incorporate credible outside sources and document them (in-text and reference page at the end of each chapter section).

Most of the chapters in this text likely have a reasonable level of longevity. The main chapters that I think will likely need revisions sooner than others are the chapters about media. However, it would be difficult to address the topic of media without needing revisions in the near future, so I do not see this as a weakness of the text. In addition, a few examples in the public speaking chapters (such as a sample speech outline about "going green") could use updates later on, as well.

The author's choice to use words such as "we" and "you" while explaining concepts helps the prose to be more understandable to the reader. However, more complex vocabulary is also used throughout, which can be a benefit or a deterrent, depending on the student population. Because I teach at a community college, my students have a wide range of reading comprehension. For example, they may look at pages 455-456 of the text and see the headings "systematic desensitization" and "cognitive restructuring" and feel overwhelmed, thinking that if they don't understand the heading, then they won't understand the rest of the text in that section. Contrastingly, students with higher reading level may enjoy this feature of the text.

Even though interpersonal/group communication are topics that are often discussed in a different way than public speaking, this author did a nice job of maintaining a consistent writing style throughout. Likewise, reading one chapter gave me an idea of what to expect when reading another.

The modularity of this text was designed in an effective manner. Because this text is longer than many texts produced through publishers (a nice benefit of this text), the length of the text required that the longer chapters be broken into smaller sub-chapters. I find this useful because I may not use the entire chapter and having the chapters broken into sub-chapters helps me to tell students on which parts of the chapter they should focus their attention. It appears as though the author has taken care to determine which sub-topics within chapters make the most sense to be their own sub-chapters.

If I were to use this text to teach my intro to communication basic course, I would likely teach the chapters in a different order than they are presented here. For example, I would teach Chapter 8 after Chapter 2 and Chapters 15/16 after Chapter 8. It's not too much of a problem to just around in the text like that, but I have found that it does tend to confuse students a little.

Aside from the order of the chapters, the content within the chapters does flow well and has been organized with care.

I appreciate that this text can be read on a cell phone (I think that will motivate more students to read it). I printed the text and noticed that students will need a 3" binder for it (something I would want to point out in my syllabus if I were to adopt this text). I did notice that when I printed the text, some of the pictures were too dark and printed in such a way that it was difficult to tell what the picture was showing.

I did not come across any grammatical errors during my review and the writing is done in a very professional manner.

While the content does not appear to be biased or insensitive/offensive, only about 1/3 of the photos of people in the text represented racial diversity (which likely isn't the author's intention; there may have been limited options for open-source images to use in the text). However, this representation of diversity was actually higher than some of the other texts I have been sent by publishers recently. In fact, the explanations and examples throughout the text show that the author has taken care to discuss culture in a fair and accurate manner.

Now that I have reviewed this text and considered each of the items in this review, plus the benefit to my students, I have decided to adopt this text for Fall 2017. I appreciate the hard work and efforts of this author to provide such a high-quality open education resource for students to use.

Reviewed by Shelby Bell, Faculty, North Hennepin Community College on 4/11/17

This text is designed for an introduction to communication course, but I am reviewing it as a possible text for an introduction to Interpersonal Communication course. For this purpose the text provides a useful foundation in communication theory... read more

This text is designed for an introduction to communication course, but I am reviewing it as a possible text for an introduction to Interpersonal Communication course. For this purpose the text provides a useful foundation in communication theory in research, covering communication models and various skillsets. For an intro to IP comm course the book, when compared to texts designed for that purpose, lacks research on specific fields of interpersonal communication, such as "Family," "Friends," "Workplace," and "Romantic Relationships." Even without these chapters I would use this book for an IP comm course as the benefits of an open textbook outweigh the missing chapters and I feel I could use supplemental materials to cover that information.

The text book does not have supplemental materials, an index, or glossary, which might make it more difficult to use for an intro to IP comm course if one is new to the material. However, the text is downloadable in several formats and is thus searchable negating the need for an index or glossary.

The book includes the key information on communication research and theory for an introduction to communications course. Much of this information would overlap with the needs of an Introduction to Interpersonal Communication course, though some specific terms, concepts, and theories may need to be supplemented by the instructor to adapt the text for that purpose.

This book may not be the most "up to date" but in many senses I don't think it should be as an introduction to the field. Most major perspectives in Comm are covered and an experienced instructor could easily build on the foundation laid out in the book to discuss recent research and developments. In this way, I believe the book presents a solid foundation for communication studies students.

I think the book it quite accessible. In comparison to the more expensive books it lacks the up to date media and cultural examples that make reading more engaging for many students. Overall, I actually see the lack of these examples a strong suit of the book as it is not easily dated.

The framework of the book is internally consistent, though I think it takes on too much to have true consistency. Compared to similar books on the market for introductory textbooks I think it may cover a bit too much to provide real consistency. For example, Chapters 1-8 provide common topics for an intro to comm course and cover different places/venues for communication, then Chapters 9-12 serve as a public speaking manual before returning to the kind of overview format for Chapters 13-16. However, as the book is totally free for students this would not at all prohibit me from assigning the book as I can easily choose not to assign those chapters.

Modularity rating: 3

Each chapter has 3-4 subheadings, but the chapters span as many as 50 pages. I think more sub-headings would make the book more approachable, especially for students still learning study skills or who are returning to the classroom later in life. I would mitigate this by discussing reading strategies with my students and assigning the chapters in smaller pieces.

I think the text is as logical and organized as a very broad overview can be. The problem is one of all texts which cover such a broad field.

I downloaded a PDF file of the text and have had no interface issues.

I have not noted a distracting number of erros.

The book is not culturally insensitive or offensive. As an instructor I would add examples to present the topics with more emphasis on social and racial justice than that text.

I think this book could be adapted for many intro-level communication courses. One concern I have is that I would want a hard copy for myself and at 752 pages printing is cost-prohibitive. I've read about instructors working with bookstores to loan out hard-copies of open texts when the copyright allows but with this text the sheer number of pages would make that difficult.

Reviewed by Galyn Carlile, Currently Adjunct Professor, Dean Emeritus, Former Chief Academic Officer, Rogue Community College, Grants Pass OR 97527 on 4/11/17

I currently teach both SP100 Basic Communication and SP 218 Interpersonal Communication and I feel the material is comprehensive enough that with modification and shuffling of chapter modules I could manage to use it for both courses. read more

I currently teach both SP100 Basic Communication and SP 218 Interpersonal Communication and I feel the material is comprehensive enough that with modification and shuffling of chapter modules I could manage to use it for both courses.

I feel the content is quit accurate the only concern is that many of the references are to somewhat dated material.: Example: "In fact, since the systematic study of communication began in colleges and universities a little over one hundred years ago, there have been more than 126 published definitions of communication (Dance & Larson, 1976).

Actually I think that the material is very well written in such a way that the instructor using it could rather easily con-temporize the content with supplemental material.

I very much like the content for the fact that it uses contemporary speak rather the egocentric academic jargon.

Very good flow from topic to topic!

Very well compiled and I could easily cherry pic content and flow.

Easy to follow transitions with well defined connections.

Same as stated above - well put together.

Seemed fine to me -but I may not be the judge!

I found no problems here!

I really do believe I could use this material in both intro and interpersonal courses.

Reviewed by Denise Tallakson, Instructor, University of Northern Iowa on 2/15/17

Comprehensive Individualized Curriculum and Instructional Design: Curriculum and Instruction for Students with Developmental Disabilities/Autism Spectrum Disorders covers a wide range of topics related to working with students with developmental... read more

Comprehensive Individualized Curriculum and Instructional Design: Curriculum and Instruction for Students with Developmental Disabilities/Autism Spectrum Disorders covers a wide range of topics related to working with students with developmental disabilities and ASD. There is no index or glossary but the chapter titles are clear and relate to the overall topic of the textbook.

The content in this textbook is accurate and research based. There are many reputable sources that are referenced and the information supports current information on the Autism Spectrum Disorder.

The content is up-to-date, but many of the links were not accessible, which made it hard to get the additional information needed. If those links were updated it would make the text more relevant.

The text is clear and easy to follow, in particular Chapters 1-4. There are some technical terminology used but there are always explanations included. The specific behavioral examples given helped bring clarity and made it easy for teachers to see how to implement the plan with their own students. The templates and charts provided would be useful for educators to use as provided or to adapt to meet their individual needs.

The first part of the textbook was very consistent and had a nice flow. It seemed to change with the information regarding the use of technology. Chapter 5 read more like a technical manual with directions of how to use the technology for adaptive purposes.

The textbook is set up very well so that smaller reading sections could be used in courses. Each chapter has a complete topic that could be used in isolation. Together they offer a cohesive picture of working with students with special needs.

The textbook has a nice flow and starts off with the most comprehensive chapter that sets the tone for the rest of the book. The last two chapters seem the most different, but do offer important information regarding communication and technology.

The only interface problems I found is that some of the links are not live and may be inaccessible. For some chapters that seemed to be a lot of content that may be missing.

There were no grammatical errors.

The text was very culturally sensitive and shared strategies in a positive and productive way for working with students with developmental

This textbook is full of detailed strategies related to Curriculum and Instruction Design for students with developmental delays and students and ASD. Chapter 4 Developing Function-based Interventions is especially beneficial for teachers seeking management strategies.

Reviewed by Kyle Tusing, Associate Professor, University of Arizona on 2/8/17

This text covers the expected topics for an introductory hybrid (communication and public speaking) text, and in the order that those topics are customarily covered (1. introduction, 2. perception, 3. language, 4. nonverbal, etc.). The history of... read more

This text covers the expected topics for an introductory hybrid (communication and public speaking) text, and in the order that those topics are customarily covered (1. introduction, 2. perception, 3. language, 4. nonverbal, etc.). The history of communication going back to ancient times is covered briefly in chapter 1, but not in as much detail as I would prefer. However, few introductory communication texts cover the history of communication in much detail and many ignore history altogether. There are multiple chapters addressing public speaking, which is appropriate for a hybrid text.

The text does not have a glossary or index, but given that the text is available as a searchable .pdf file, a printed index would be redundant. I searched for a few terms and the search function worked well.

The accuracy of the book is excellent. In my reading there was nothing I encountered that caused concern as far as accuracy is concerned. The author(s) are objective, inclusive, and egalitarian in their treatment of topics, so it is fair to say the content is unbiased. The authors also do a nice job of representing communication scholarship from both a social scientific and humanistic perspective.

This version of the text was published in 2013 and the content is currently up-to-date as of early 2017. There are a number of specific instances that will need to be updated in coming years/decades to be accurate as a function of the passing of time, but those cases should be fairly easy to change out with new examples. On page 46 the text refers to the "first presentation" in this class, which supposes that speeches/presentations are a component of the class that uses this text. Other cases of information that may go out of date are references to "google" being a new term, pay stubs, the "recent" Obama/Romney presidential election, and the current ages of individuals who are members of the various generations (p. 678). The text uses a number of URLs. The vast majority of the URLs that I checked worked as intended, but a few of them redirected or were no longer working (e.g., the author's blog in chapter 16).

The clarity of the prose is good. At no point in my reading was there confusion with regard to communication content due to a lack of clarity. One meta-clarity issue concerns the identity of the authors. The authors have withheld their identity, which may present confusion due to the frequent use of the first person by the author(s). In chapter 16 the name of one of the authors is available in a URL that claims to be the author's personal blog. That URL no longer works. Perhaps a standard name could be assigned to the author (e.g., Alan Smithee) and references to the individual authors in the text could be removed.

The consistency of the text is remarkably high. Despite there being multiple authors of the text, the voice throughout the difference chapters and sub-sections is similar. The framework of the chapters is similar, which each chapter being broken down into multiple sub-sections, followed by the references. The photos used to supplement the text have a common theme - realistic, gritty, compelling.

The text rates high in terms of modularity. Each chapter is divided into a minimum of three distinct sub-sections. Within the sub-sections, headings are used frequently to divide up the ideas. The text does refer to/mention other chapters frequently. This occurs most frequently in chapter 1, which refers to all the other chapters, but it also occurs in other chapters (e.g., chapter 3 refers to chapter 1, chapter 15 refers to chapter 1, and chapter 16 refers to chapter 15).

The organization is typical of introductory texts, starting with an introduction and moving through perception, verbal and nonverbal communication, moving on to interpersonal communication and relationships, and then on to public, small-group, and mass communication. This order is logical as the text flows through the forms of communication in order (intrapersonal to mass).

Reading the text on a computer display took a little bit of time to get used to, but after getting used to it the reading went well. The fact that the text is searchable is a great advantage. All the graphics, photos, models, and figures displayed properly.

The grammar is excellent. It is written in a scholarly format but does not confuse readers with undefined jargon or superfluous words. Some texts are too conversational; this text is easy to relate too but does not do so at the expense of credibility.

Multiple potentially controversial topics, such as race, hate speech, disability status, and sexual orientation are covered by the text and are done so in an even-handed, fair manner. The text even points out how using certain specific terms (e.g., handicapped instead of disabled) can have an undesirable effect. Photos are inclusive in that people from various races and ethnicities are pictured, not to mention that people with tattoos (and without tattoos) are also featured.

All in all this is an excellent introductory communication text that would be ideal for a hybrid (introduction to communication + public speaking) communication class. It is comprehensive, well written, and well sourced. It could be used by either a social scientist or a humanist. The text would also work well in an introductory communication course that does not have a public speaking component; the multiple public speaking chapters could be covered in less detail. The text covers a number of recent events and technologies that will need to be updated in the coming years.

Reviewed by Tamara Watkins, Adjunct Instructor, J. Sargeant Reynolds Community College on 2/8/17

The textbook provides a good overview of communication as a discipline. Notably, this text has two chapters that discuss media--"Media, Technology, and Communication" and "New Media and Communication." This in particular is an asset because it... read more

The textbook provides a good overview of communication as a discipline. Notably, this text has two chapters that discuss media--"Media, Technology, and Communication" and "New Media and Communication." This in particular is an asset because it provides further discussion of an important topic.

I found no major errors or issues in this text. It is written using inclusive language.

The text's content is fairly up-to-date and is unlikely to be rendered obsolete within a short period of time. Any advances/changes in new media and/or communication theory and research could be easily inserted into the text. Specifically, the "New Media and Democracy" chapter should be updated to include information about the promotion and presence of "fake news" on social media, and how one can develop skills to assess sources. However, as this issue (fake news on social media) has been of significant interest due, in part, to the 2016 US Presidential election, the omission of this information is understandable, and instructors could easily supplement the text with additional resources. The text's authors could also easily edit the content to include this update.

The text is written in a conversational tone that is accessible to readers.

The text is logically and consistently laid out, and each chapter follows the same general structure.

The content of this text could easily be divided into smaller readings assigned at different points during the semester without disrupting the students' progress in the course.

The text is organized in a logical manner that presents content in a way that is easy to read and understand. Chapters end with lists of key ideas, exercises for students to practice what they've learned, and references to cited texts.

Overall, the interface is good. However, some issues might cause reader confusion. For example, key terms (for example, "discriminative listening" in chapter 5) are in red. This is also the color of links in the text, but these terms are not links. Additionally, the use of red can present some issues with respect to accessibility.

This text contains no significant grammatical errors.

This text is written with inclusive language, and it includes examples with a variety of perspectives.

Reviewed by Amandajean Nolte, Instructor, University of Northern Iowa on 2/8/17

This is a comprehensive text that rivals textbooks in the traditional market. It contains the concepts often covered in a hybird/intro communication course. Having taught this course for ten years and reviewed dozens of textbooks, I would have... read more

This is a comprehensive text that rivals textbooks in the traditional market. It contains the concepts often covered in a hybird/intro communication course. Having taught this course for ten years and reviewed dozens of textbooks, I would have little hesitation in using this textbook in my oral communication course. Often these textbooks feel redundant of each other and being able to choose one that has the information and the best price point is persuasive.

In my estimation, I believe this text is accurate and error free.

The theory and concepts related to the course content are up-to-date and will most likely remain that way for a long time. Any shift in this area would occur for all texts in this area and would require updating all literature in the communication field. The examples and videos are currently great, but I can't help but think those will feel outdated very quickly. Same with any reference to social media that is constantly changing and evolving.

The text does a nice job of defining terms and offering relevant examples while formating the text in a way that makes it easy to read. I also found myself connecting to and enjoying sections, which is a bonus in the reading of a textbook.

The terminology follows itself consistently through chapters and there are frequent references to and from other chapters. One of the benefits of an online text like this one is the easy clickability between chapters and concepts that are much less disconnected than our organizational structure of chapters leads us to believe.

The modularity of the text lends itsself well to the particualr focus of an instructor teaching an intro communication course. It would be simple to piece out the chapters or sections based on one's specific focus.

The organization is consistent from chapter to chapter, which allows for a logical and clear reading of the text.

My biggest concern with the interface is the formatting of the outline chapter and therefore the references. I am a stickler for format, when it comes to this piece of my course and the improper outline numbering format and lack of hanging indent in the references is frustrating. Granted, I could say this is true of other books as well, and I could always supplement this chapter if need be.

I found no major grammatical probelms in the text.

This text does a respectable job of referencing multiple races, ethnicities, and backgrounds. It also does a nice job of not allowing analysis of any of these groups to be locked into stereotyping.

Reviewed by Samuel Cook IV, Adjunct Lecturer, UNC Greensboro on 12/5/16

As compared to similar texts in the traditional textbook market, this book provides just as much comprehension for an introductory communication course/curriculum. All of the general concept areas taught in an introductory hybrid communication... read more

As compared to similar texts in the traditional textbook market, this book provides just as much comprehension for an introductory communication course/curriculum. All of the general concept areas taught in an introductory hybrid communication course are thoughtfully present, including chapter content geared to modern communication technology concepts and influences on social media. After teaching the hybrid course for almost fifteen years, I would have no issues using this text, relative to including the required concepts of such a course.

In reviewing this text, I have not found any major errors or issues with presented content. Not to say that I could not have missed a model or diagram that was incorrectly presented. Overall, I found the text error-free in my review. But I have found that errors in texts are usually discovered when actually applied in teaching situations. As for bias, there is no discernible concern in my view of a particular philosophy or worldview that would distract from the learning objectives of the text used in a class. Actually, I found myself really enjoying the style of writing, and to my chagrin, realized the textbook author was a graduate of my same MA program!

This text areas focusing on traditional content in the hybrid communication course are up to date, and any changes to field theory would likely occur over a span of years (allowing for effective inclusion in this text, assuming the author will continue to update the text). The chapters that likely will need to be updated sooner of course deal with social media and technology.

The writer presents theory and concepts in a straight forward fashion, without requiring the reader/student to have prior grounding in communication theory. It’s easy to understand, and even enjoyable to follow!

The text follows a consistent pattern for each chapter, with learning objectives noted at the start of each chapter, followed by chapter content, case studies, concept review questions, and exercises. I did find a few examples of printing errors across a few sections, with extra spaces between sections.

Yes, this text could be applied or configured using specific chapters for instruction, leaving out several areas and/or focusing on specific chapters by topic area.

This text is well organized, with learning objectives presented the start of each chapter, followed by chapter content, case studies, concept review questions, and exercises.

I did find a few examples of printing errors across a few sections, with extra spaces between sections.

From my review, I could not find major grammatical problems in the text.

There is nothing offensive or culturally insensitive in this text so far in my review of it. The text is sensitive to diversity and provides excellent examples of situations where people from various background could find challenges in communicating within diverse cultural environments.

Again, as compared to using a traditional textbook from the market, this text, as far as relative content, could be just as effective. It could help in saving students on costs for another textbook, especially one used for an introductory course. My two concerns: 1. There are no boldfaced or italics key terms identified in text, which could leave the student not seeking out the concepts/theories for class discussion or application in activities or tests. While the learning goals at the start of each chapter (just about) provides this service, I feel the author should include a key term or concept summary for each chapter. 2. Given the emphasis today (actually, make that requirement) in colleges on taking the traditional hybrid communication course and applying the course in completely online or partly web-based classes, it would be helpful to have some consideration for a delivery platform for speeches or online discussions. And, that is probably where the open textbook concept, at least in this case, has to rely on the school’s default learning management system platform or other learning software platform.

Table of Contents

• Chapter 1: Introduction to Communication Studies
• Chapter 2: Communication and Perception
• Chapter 3: Verbal Communication
• Chapter 4: Nonverbal Communication
• Chapter 5: Listening
• Chapter 6: Interpersonal Communication Processes
• Chapter 7: Communication in Relationships
• Chapter 8: Culture and Communication
• Chapter 9: Preparing a Speech
• Chapter 10: Delivering a Speech
• Chapter 11: Informative and Persuasive Speaking
• Chapter 12: Public Speaking in Various Contexts
• Chapter 13: Small Group Communication
• Chapter 14: Leadership, Roles, and Problem Solving in Groups
• Chapter 15: Media, Technology, and Communication
• Chapter 16: New Media and Communication

Ancillary Material

About the book.

Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action.

A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.

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Essays About Communication: Top 5 Examples and Prompts

Are you writing essays about communication? Check out our top essay examples and writing prompts to help you get started.

Communication is power and is critical to building a well-connected society. Communicating well is vital in working with people and shedding light on problems and solutions. Practical communication skills can help build relationships. 

If you’re writing an essay on communication and are having a hard time choosing a topic to focus on, here is our round-up of the best essay examples to get you started:  

1. The Benefits of Communication and Teamwork by Karenina Loayza

2. it’s time to tune in: why listening is the real key to communication by kate murphy, 3. a love language spoken with hands by ross showalter, 4. the role of body language in communication by ashley tulio, 5. the power of storytelling in marketing by dylan jacob, 1. how-to develop communication skills, 2. how-to write an inspiring speech, 3. should all leaders be good communicators, 4. theories of mass communication, 5. how are schools developing children’s communication skills, 6. communicating face-to-face vs. online , 7. marketing communications: what are they, 8. is communicating on social media effective, 9. is it possible to communicate effectively on virtual workplace platforms, 10. how-to communicate in the workplace.

“In one task, we were blindfolded and had to describe a set of irregular pieces. With varying degrees of English and different experiences of the world, it was like explaining an elephant to an alien.” 

Loayza narrates an exercise in class where they have to describe surrounding objects as accurately as possible to keep others from stumbling on them. The writer said the exercise demonstrated effectively the need for good communication skills for teams to succeed.

“Schools and universities have courses in debate, rhetoric and elocution, but rarely classes that teach listening. You can get a doctorate in speech communication and join Toastmasters International to perfect your speaking skills, but who strives for excellence in listening?”

Murphy muses on a world that glorifies the speakers but leaves no room for the listeners like her. She points out how social media has created a generation that prefers interacting behind the screen and filtering out opinions that do not resonate with theirs. Instead, Murphy emphasizes listening as a foundation for better human relations and offers solutions for how others can develop their listening for successful communication. 

“Will showed me that not everyone makes promises they don’t intend to fulfil. I don’t have to invest in someone who promises an action they’ll never do. Relationships only move forward once the work of communication begins.”

Showalter, a deaf man, laments how non-deaf ex-lovers have promised to learn sign language to better communicate with him – only to see these promises broken. Then, one morning, a remarkable man in his life sends a video message reviving hopes for Showalter and redefines his standard in relationships for the better. 

“Non-verbal communication can affect our words as it can reiterate our message, contradict our words, reinforce our statement, substitute the meaning of what we are trying to say, and complement what we are trying to say. Body language is something that is usually natural and is often done instinctively rather than consciously.”

Tulio, a communications specialist, stresses the importance of using body language for expression. She provides tips on maximizing gestures and body movement to convey emotions in person and through videoconferencing. 

“In marketing, storytelling provides an avenue to connect to consumers unlike any other. Brands are empowered to share and sell their values and personality in a form that feels less like advertising and more like a concerted effort to strengthen relationships with customers.

The author cites the viewpoints of a business school professor who explains how storytelling can shape the world’s perception of a brand. Finally, the author outlines the vital elements that make an exciting story capable of connecting with an audience and effecting action among consumers.

10 Writing Prompts On essays about communication

To further expand your horizon on the subject, you can work around our list of prompts that are interesting and relevant to date:

You can narrow down this essay to target employees, students, aspiring leaders, or those who want to improve their conversation skills. First, list down recommendations such as expanding their vocabulary and listening. Then, explain how they can incorporate this into their daily routine. 

Writing a speech that strikes a chord requires extra work in developing empathy and understanding the audience. Next, you can focus on providing recommendations for your essay, such as putting in a personal touch and linking this story to the broader subject. Make sure you also offer simple writing tips such as using the active voice as much as possible, keeping sentences short, and keeping the tone conversational. 

Cite research studies that detail why effective communication is a critical skill that makes a leader. Then, write about the organizational pitfalls of poor communication. Later, leaders who can speak engagingly and listen attentively to their team members can address these pitfalls. 

Communication theory is the study of processes in sending and receiving information. Discuss the four main theories of mass communication: the Authoritarian Theory, the Libertarian Theory, the Soviet-Communist Theory, and the Social-Responsibility Theory. Explain each one. Explain how each remains relevant in understanding modern communication processes. 

Interview schools within your community and learn about their language curriculum and other efforts to empower children to communicate well. You can also interview child development experts. Find out the biggest challenges in helping children improve how they express their thoughts and ideas. Then, find out what schools and parents are doing to address them. 

While you’d hear many people expressing a preference for face-to-face meetings, there are undoubtedly benefits to online meetings, which some usually dismiss. Weigh in on the pros and cons of in-person and online meetings, especially in the current scenario of an ongoing pandemic. 

What are the new marketing channels marketers are leveraging to reach their audience? Several surveys and studies show where most marketing campaigns allocate their budgets. One example is video content. 

An interesting angle would also involve looking at epic brand fails. Cite two or more cases, find a communication mishap common between them and provide what lessons can today’s brands learn from these epic fails. 

From interacting with loved ones and finding someone to date and love, social media has dramatically changed our ways of communication. It might be great to interview the elders who have experienced communicating through snail mail. Dive into their nostalgia and discover how they compare the experience of letter writing against instant chatting through mobile apps. 

Several apps today aim to transform workplaces to be more connected for interaction and communication. First, list down the top apps most used in the corporate world and discuss why these communication forms are preferred over email. Then, delve into the drawbacks and aspects of the apps that need improvements according to what business users say. 

Recent studies show that employees quit their jobs when they feel unable to talk about their needs in the workplace. Research the communication culture in the top companies in a specific field. How are they engaging with their employees? How are they driving conversations toward critical concerns?

TIP: You don’t have to write an extended essay. Here is a guide to writing a concise and organized five-paragraph essay.

For more help with writing, check out our best essay writing tips for a stress-free writing process. 

Yna Lim is a communications specialist currently focused on policy advocacy. In her eight years of writing, she has been exposed to a variety of topics, including cryptocurrency, web hosting, agriculture, marketing, intellectual property, data privacy and international trade. A former journalist in one of the top business papers in the Philippines, Yna is currently pursuing her master's degree in economics and business.

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Essay on Importance of Communication for Students and Children

500+ words essay on importance of communication:.

Communication is one of the important tools that aid us to connect with people. Either you are a student or a working professional, good communication is something that will connect you far ahead. Proper communication can help you to solve a number of issues and resolve problems. This is the reason that one must know how to communicate well. The skills of communication essential to be developed so that you are able to interact with people. And able to share your thoughts and reach out to them. All this needs the correct guidance and self-analysis as well.

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment . Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

Such interactions happen through the exchange of information through words, gestures, signs, symbols, and expressions. In organizations, communication is an endless process of giving and receiving information and to build social relationships.

Importance of Communication

Communication is not merely essential but the need of the hour. It allows you to get the trust of the people and at the same time carry better opportunities before you. Some important points are as follows –

Help to Build Relationships 

No matter either you are studying or working, communication can aid you to build a relationship with the people. If you are studying you communicate with classmates and teachers to build a relationship with them. Likewise in offices and organizations too, you make relationships with the staff, your boss and other people around.

Improve the Working Environment 

There are a number of issues which can be handled through the right and effective communication. Even planning needs communication both written as well as verbal. Hence it is essential to be good in them so as to fill in the communication gap.

Foster strong team

Communication helps to build a strong team environment in the office and other places. Any work which requires to be done in a team. It is only possible if the head communicates everything well and in the right direction.

Find the right solutions

Through communication, anyone can find solutions to even serious problems. When we talk, we get ideas from people that aid us to solve the issues. This is where communication comes into play. Powerful communication is the strength of any organization and can help it in many ways.

Earns more respect

If your communication skills are admirable, people will love and give you respect. If there is any problem, you will be the first person to be contacted. Thus it will increase your importance. Hence you can say that communications skills can make a big change to your reputation in society.

Get the huge list of more than 500 Essay Topics and Ideas

Don’t Go Overboard With Your Point

The conversation is about to express your thoughts. And to let the other person know what you feel. It is not mean to prove that your point is correct and the other person is wrong. Don’t Overboard other With Your Point.

Watch Your Words

Before you say something to Watch Your Words. At times, out of anger or anxiousness, we say somethings that we must not say. Whenever you are in a professional meeting or in some formal place, where there is a necessity of communicating about your product or work then it is advised to practice the same beforehand

Communication is the greatest importance. It is important to sharing out one’s thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.

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communication

Definition of communication

Examples of communication in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'communication.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

see communicate

14th century, in the meaning defined at sense 5

Phrases Containing communication

• near field communication
• in communication

Articles Related to communication

‘Incommunicado’: We Won’t Be...

‘Incommunicado’: We Won’t Be Silent on the Subject

When you just can't talk right now.

What It Means to Go ‘Radio Silent’

When you’re getting nothing but dead air

Censor vs. Censure

What the [bleep] is the difference?

Dictionary Entries Near communication

communicate

communication engineering

Cite this Entry

“Communication.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/communication. Accessed 7 Apr. 2024.

Kids Definition

Kids definition of communication, medical definition, medical definition of communication, legal definition, legal definition of communication, more from merriam-webster on communication.

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Communication and Its Importance in Everyday Life Essay

The concept of communication is primarily about exchanging various types of information between the subjects of communication. Even at the origins of sociality, the formation of community, and interaction, like communication, played a significant role. In the modern world, technologies and, consequently, the technological development of communications have begun to play an important role. The achievement of people’s understanding of one another is in many ways a condition for the development of both society and an individual.

A person’s need for communication is determined by natural life and constant presence in society, whether a family, a team of employees, a school, or a student class. If a person were deprived of an opportunity to communicate from birth, one would never grow up as a social person, civilized and culturally developed. Simply put, communication is the interaction of people in the process of their joint activities. It is the exchange of ideas, opinions, thoughts, feelings, the exchange of information (Flanagin, 2017). Without communications, no organizational group of people can exist.

The most critical components of communication are verbal and non-verbal communication. Verbal communication is the transmission of information through spoken words and is necessary to convey information content. Non-verbal communication is a form of communication, including gestures, facial expressions, poses, eye contact, touch (Bambaeeroo, & Shokrpour, 2017). Verbal communication is the universal means of communication since when transmitting information using speech, the message’s meaning is least lost. As for non-verbal communication, the most popular non-verbal communication tools are gestures and facial expressions. Verbal communication is not always able to convey the emotional component of information, and this ability differs in different “sound” languages (Bambaeeroo & Shokrpour, 2017). Additional ways of non-verbal communication are poses, as well as touching. Such gestures can also tell much about person’s thoughts and attitude to what is happening.

Communication in itself is one of the main attributes of human activity. All means are essential: both verbal communication and non-verbal communication. Each means expresses its “share” of information, and the ability to read different “codes” helps assess the situation as a whole. Extra-verbal communication, in particular, becomes necessary when verbal mutual understanding is impossible. For example, if the interlocutors speak different languages or one of them is deaf and dumb. It is noted that a person perceives the most significant part of the information through non-verbal communication, and the least – with the help of spoken speech.

The factor of understanding plays an essential role in the conditions of interpersonal communication. In psychology, understanding is considered, first of all, as the ability to comprehend the meaning or meaning of something and a result achieved due to this. Barriers to misunderstanding arose when the information that the communicator was trying to convey was misunderstood for some reason. Misunderstanding can be caused by too quiet or too fast speech, cultural characteristics, features of a particular language. Misunderstanding can also be caused by the emotional experiences of the communication participants when one takes out negative emotions on the other. Thus, the developed skills of verbal and non-verbal communication play a huge role in a person’s life. Effective and pleasant communication is possible only if there is understanding and respect of the interlocutor.

Bambaeeroo, F., & Shokrpour, N. (2017). The impact of the teachers’ non-verbal communication on success in teaching. Journal of Advances in Medical Education & Professionalism , 5 (2), 51.

Flanagin, A. J. (2017). Online social influence and the convergence of mass and interpersonal communication. Human Communication Research , 43 (4), 450-463. Web.

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Communication Essay

500+ words communication essay, the different types of communication and the importance of communication .

Communication is the act of transferring or exchanging information from one place, person or group of people to another. In other words, it means sharing information or ideas by talking or writing and receiving information by listening or reading. It is basically an interaction between two or more people. Communication plays an important role in human life and society. Along with exchanging information and knowledge, it also helps in building relationships with other people.

But why is it important to communicate? Communication or social interaction is how we express our ideas, desires, wants and needs. Everything from education to the workplace and even human societies depend on communication to understand each other. Communication is as old as our civilization itself, from time immemorial man, nature and animals communicated with each other verbally and non-verbally.

Read on to learn more about the definition and different types of communication in this communication essay. This communication essay also helps you understand its importance.

Definition of communication

Communication can be defined as the sharing or exchanging of thoughts, opinions, or information by speech, writing, gestures, listening, etc. 

The word “communication” is derived from the word “communis.” Communis is a Latin word, which means common. The common component in all kinds of interactions and communication is understanding. Without understanding, there would be no transfer of information or knowledge and the communication becomes directionless. Communication plays an important role in sharing ideas, opinions, thoughts and clarifying doubts. 

Read on to learn the different processes in communication in this communication essay.

The Different Processes of Communication

• It’s between two parties: From the definition, we understand that communication is a two-way process. There is always a sender and a receiver and both can be an individual or a group of individuals. 
• It always carries a message: Communication between two parties always includes a message. The message can be information, instructions or guidance, a question or enquiry, an opinion, feeling, thought or idea.
• Commonness of understanding: For communication to be successful, both parties should understand the message. Both the sender and receiver should understand the communication or it becomes miscommunication. Understanding is also influenced by several factors like emotions, culture, language, upbringing and location. 
• Method of communication: A message can be communicated in different ways. It can be verbal, which means talking, or it can be conveyed in writing. Along with these, the receiver and sender can also communicate using signs, gestures, expressions etc. 
• Evoking a response: A communication should be able to get a response from the receiver. It can be a verbal or nonverbal response or it can be behavioral changes too.

Now that you know what communication is, read on to learn the different kinds of communication in this communication essay.

Also explore: Leadership qualities essay and Personality essay .

Different Types Of Communication

There are two main types of communication, they are:

• Verbal communication: Verbal communication uses words and languages to interact and exchange information.  A verbal interaction between the receiver and sender can be oral or written. So all communication that uses speaking, reading, writing, listening comes under verbal communication. Additionally, verbal communication is used more widely because it usually gets an immediate response.
• Nonverbal communication: Nonverbal communication doesn’t use words, instead it uses signs, gestures, expressions and other forms of body language. The responses for this sort of communication will vary depending on how a particular cue is interpreted.

But why is communication and developing good communication skills important? Learn about the importance of communication in this communication essay.

The Importance of Communication

Communicating is a very important part of our everyday lives. Without communication, we wouldn’t be able to express ourselves or relay information. It’s also important to understand others, to develop social skills and build human relationships. 

• Education: Good communication skills are necessary to succeed in academics. Students should be able to listen and understand information and knowledge in all stages of education. Additionally, communication skills are extremely important for their future career too.
• Professional life: Landing a good job doesn’t just need good grades, a person will also need excellent communication skills to get better employment opportunities. It is also closely related to leadership skills. A leader with good communication skills can inspire and motivate his team to work towards a desired goal. It also helps foster good relationships with other employees, colleagues and superiors. Additionally, good communication skills also help avoid misunderstandings and issues that arise from it.
• Personal life: Healthy communication skills also comes in handy in a person’s personal life too. It helps us deal with and resolve conflicts, face challenges and build stronger, healthier relationships.
• Avoiding miscommunication: Miscommunications can lead to misunderstanding and issues. These problems can be avoided or minimized with good communication skills. Miscommunications can especially be troublesome or even lethal in healthcare. Good communication skills enables patients to communicate clearly with their healthcare providers and understand each other.

So the importance of good communication skills cannot be underestimated. Excellent communication skills lead to good conversations and help in building strong, lasting relationships.

We hope this communication essay was useful to you. For more essays like these, check Osmo’s essays for kids . 

Frequently Asked Questions On Communication

What is communication.

Communication is the act of conveying or receiving information, knowledge, ideas, thoughts, feelings, opinions, etc. It can be conveyed through verbal or nonverbal communication.

Why are good communication skills important?

Communication skills help in getting a sound education and makes way for better employment opportunities too. It is also important for decision making, leadership skills and to build strong, healthy relationships.

To find more information, explore related articles such as technology essay and essay on internet . 

Communication Definition Essay

What is my definition of communication? In my opinion, communication is any way conveying what someone is feeling or thinking. These things can include body language, facial expressions, tone of voice, and of course, physical words. I have a problem with saying the word like way too much and I have been trying to stop myself. Once upon a time I was class, more specifically band class. In the recent years of me being in band, we have been fundraising money to go on a band trip to Branson, Missouri. Ever since my freshman year our band director, Mr. Sorey has been saying we will be going on the trip in 2017. The members of the band learned just recently that we will not have enough money to go on the trip next year. We were supposed …show more content…

At first he just going on and on then someone interrupted him trying to get him to get to his point. I was extremely irritated and so was every other junior in the room. Finally, I decided to raise my hand and say something, and trust me, I said something. Right off the bat I said, “So you saying us juniors are going to have to raise money our entire high school career but not get anything out of it?” He basically replied to this by just saying yeah pretty much. This got me extremely heated. I went on by telling him that is he way too lenient with dealing with the fundraising deadlines. More than half the band would turn in their money whenever because there was nothing driving them to get it finished. I said there should be some type of punishment for not turning in the money by the deadline. He stupidly thought that I meant literal, physical punishment. This is when communication failed me miserably. I tried to explain that I meant like detention or making it affect your grade but I could not find the words to express this. He told me I was thinking like a teenager when in reality, I was the one not being an

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Communication isn’t just about talking. There are so many different elements to communicating in society. How a person gestures, the tone in an individual’s voice, an expression on a person’s face, how a person listens is all a part of communicating. As we all know, in order to communicate with one another we must be able to listen. I think in society people think that communication is all about speaking but in reality it is just a little piece to a bigger picture. In today’s society, listening seems to be a skill that is being neglected. Even though it is basically the first communication skill that we are exposed to, we have pushed it aside and chose speaking to dominate our lives. Researchers have discovered that fetuses can process incoming sounds during the last trimester of pregnancy, and that by 12 months children have learned sounds of and rules of their native language(Worthington, 3). This shows that children’s abilities to speak, read, write and reason are influenced highly by how well they are taught to listen. As parents we can all be teachers to our children so that they can grow up to be well-rounded communicators.

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