essay on marketing research in india

ISSN: 1735-188X

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Volume 16, No 1, 2019

Marketing Research in India: A Scientometrics Study

Chaman sab, dharani kumar parashappa and balabhim sankrappa biradar.

Analyses the Indian publications output in marketing research during 1990-2018 on several parameters including contribution and citation impact of most productive countries, India’s overall contribution, its growth pattern, citation impact, the share of international collaboration, identification of significant participating countries in India’s international collaboration, most productivity and impact of leading Indian institutions and authors. The Web of Science citation database has been used to retrieve the data for 28 years (1990 - 2018) by searching the keywords “Marketing Research” in combined Title, Abstract and Keywords field. The World output 55,466 and the Indian publications output in marketing research consisted of 633 papers during 1990–2018 and which increased from 261 papers in 2008 to 969 papers in 2016, which decreased from 652 during 2017 & 318 during to 2018. The share of Indian overall marketing research was 11.56 percent during 2003-12, which increased from 10.43 percent during 2003-07 to 12.18 percent during 2008-12. Indian research out put on marketing research is quite low in the global context.

Pages : 172-186

DOI : 10.14704/WEB/V16I2/a197

Keywords : Bibliometrics; Marketing research; India; Scientometrics; Web of Science (WoS)

Marketing and Research & Development in India

The article tilted Dow Chem to Turn Pune Unit into R&D Hub provided by the India Supply Chain Council reports about “Dow Chemicals plans to develop its Pune unit into a global research and development centre.” (India Supply Chain Council) The would-be center will focus on a wide range of products that will occupy the Indian and international markets. Dow Chemicals is based in Midland, Michigan, in the US, and the planned $54 billion giant is believed to become the first of its kind outside the USA.

Ramesh Ramachandran, president and chief executive officer, Dow Chemicals International (the Indian subsidiary of Dow Chemicals), states that the center will discover new molecules and develop novel applications for existing ones (India Supply Chain Council). It will focus on energy conservation and water, as well as low-cost housing. The center’s main field will be projects in process engineering and optimization, numerical analysis, and applications development.

The authors of the project expect the Pune center to become comparable with the best research institutions around the world and to play the role of the epicenter of future discoveries in the world of chemistry.

It is planned that the center will place in a job about 500 scientists and researchers from all over the world. Especial attention will be drawn to the Indians that want to come back to India.

It is a common thing that the plans to develop a significant chemical center invoked a chain of protests by local residents. In the article under consideration, it is stated that company executives started to arrange this problem by talking to community representatives and explaining that the current plans will not cause any risk to the environment and livestock.

Ramachandran explains

“Dow did have a connection with Union Carbide, which was in the eye of the storm following the Bhopal gas tragedy, but the company now had nothing to do with Union Carbide whose assets and business had been sold to three separate entities a long time ago.” (India Supply Chain Council)

The company got in touch with the state government and expects to get an amicable settlement soon. Ramachandran claims that the work stoppage will not disturb the company’s implementation schedule significantly (India Supply Chain Council).

Much of the creative work needs to be undertaken to realize the company executives’ plans. This work will lead to increasing the stock of knowledge in the field under analysis that, in its turn, will help to devise new applications. More applications mean more success in the chemistry industry market both on the local and international levels. Thus, marketing success is significantly dependant on the research and development that the company is characterized by.

The relevance of the present article to the global marketing and R&D problem consists in the fact that Dow Chemicals has identified the gap in the Indian chemicals market and, by launching the new Pune center, plans to develop new products to fill those gaps. Developing new products requires R&D, and the work of the center that is planned to build will be based on the adoption of new technologies and ideas into the process of chemical production. The center’s work on developing new molecules and novel applications for existing ones are expected to reduce the costs that are needed to settle the problems that might arise while adapting to local conditions. The company executives’ task is to avoid possible tension that exists between the need to reduce costs and the need to be responsive to local conditions, which raises costs.

Works Cited

“Dow Chem to Turn Pune Unit into R&D Hub.” India Supply Chain Council. 2008. BS Reporter. 2008. Web.

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StudyCorgi. (2021, August 26). Marketing and Research & Development in India. https://studycorgi.com/marketing-and-research-and-amp-development-in-india/

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Virgin Atlantic Bets Big On India, Reveals New Flights and Local Cabin Crew Hires

Gordon Smith , Skift

April 3rd, 2024 at 11:59 AM EDT

Virgin Atlantic has been serving India for almost 25 years. Today's developments suggest its presence in the country will grow even further.

Gordon Smith

Virgin Atlantic is best known for  linking Britain with the United States , but there’s another market that is increasingly important for the carrier. 

India now represents the airline’s largest growth area outside of the U.S., and there’s even more expansion to come. 

On Wednesday, the company announced plans to double the number of flights between London Heathrow and Mumbai. A second daily service is due to begin on October 27 and will be operated by Virgin’s flagship Airbus A350-1000. 

The carrier also serves Delhi double-daily and last week added the southern city of Bengaluru to its network. All existing routes are typically served by the Boeing 787 Dreamliner.

Virgin’s International Partners

To provide extra feeder traffic for its nonstop services from India, Virgin Atlantic codeshares with IndiGo to provide 36 connections at its Indian hubs.

On the London side, it also partners with Delta Air Lines for transit options to and from North America. Roughly a third of Virgin Atlantic’s total passengers, or about 3,000 people a day, connect at Heathrow.

Virgin said the addition of another Mumbai flight “signaled its continued commitment to the region.” By next year, the airline will offer more than a million seats to and from India annually, which it describes as “a key strategic market.” It says this marks a 350% increase compared to 2019. 

As well as passenger traffic, the larger aircraft and enhanced frequencies allow for more goods to be carried by Virgin Atlantic Cargo. Once the fifth daily flight to India launches in October, freight capacity will be up 336% versus 2019. 

Additional Indian Cabin Crew

To better accommodate the increasing number of Indian passengers on its services, Virgin is also ramping up local recruitment.

The airline is quadrupling the number of Indian-based cabin crew operating on its India routes for the coming summer season. An average flight will now have four Indian flight attendants “to deliver a more personalized service.”

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic has described India as “a huge opportunity” for the airline, adding that the company is “anticipating a huge growth in demand for international travel from the region.”

Jarvinen’s comments echo those of Air India CEO, Campbell Wilson.  Speaking at the Skift India Summit  in Delhi last month,  he described “the wonder of India” , and suggested the market is now on par with Continental Europe and North America. 

Despite the country’s rapid aviation growth, it remains relatively underserved according to Indian aviation minister Jyotiraditya Scindia .

“Even if, as per projections, the number of domestic passengers reaches 635 million by fiscal year 2030, India will still be one of the least penetrated of the 20 largest markets,” he said in January.

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Tags: air india , delhi , Heathrow Airport , india , indigo airlines , mumbai , skift india summit , virgin atlantic

Photo credit: Airbus/A Doumenjou/Master Films Airbus

Report | Intelligent Investment

Asia Pacific Data Centre Trends - Q1 2024

April 3, 2024 10 Minute Read

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Despite a challenging economic environment, data centres remain in focus for the commercial real estate industry in Asia Pacific, with notable market developments across the region.

This report explores key data centre investment trends and outlook for the sector in Asia Pacific, and offers insights into the data centre occupier and investment market in Australia, Hong Kong SAR, Japan, Singapore, India and Korea.

Key regional trends include:

• Investor demand for data centres is strong, with a wide range of buyers seeking stabilised assets. However, there remains a lack of stock for sale.
• Prevailing high interest rates continue to weigh on data centre investment. However, investment volume in 2024 is expected to recover from last year’s low base, driven by activity in Japan.
• In addition to increased activity by hyperscalers and more corporates moving towards a co-location approach, there has been a surge in AI-related demand since late 2023.
• Power supply, especially a lack of renewable energy, is becoming a major challenge for future data centre development.

Market highlights include:

• Australia : Industrial developers are now considering powered shell data centre developments to obtain exposure to the asset class. More data centre operators are open to this form of ownership as land and power becomes harder to procure in key markets.
• Hong Kong SAR : Foreign companies with an existing presence in the city are willing to expand and relocate with increased size, while operators continue to face a talent gap.
• Japan : Higher power, construction and Mechanical, Electrical and Plumbing (MEP) costs are pushing down cap rates. Deals in 2023 were typically concluded at a cap rate of around 4%, a level set to decline this year.
• Singapore : There is currently no news about future allocations beyond the 80MW awarded by EDB-IMDA’s pilot DC-CFA exercise last July. Limited space and constraints on power supply mean development interest is spilling over to neighbouring countries.
• India : Challenges to future development include lengthy approval processes and the rising cost of land in major cities. Although competition for labour is increasing, it is not an acute issue like in some other markets in Asia Pacific.
• Korea : New data centre developments in Greater Seoul face increasing challenges from limited power capacity and growing public opposition.

Research Contacts

Henry chin, ph.d..

Global Head of Investor Thought Leadership & Head of Research, Asia Pacific

• Phone +852 2820 8160

Ada Choi, CFA

Head of Occupier Research & Head of Data Intelligence and Management, Research, Asia Pacific

• Phone +852 2820 2871

Senior Director, Research, Asia Pacific

• Phone +852 2820 6557

Jonathan Hills

• Phone +852 2820 2881

Business Contacts

Luke moffat.

Head of Advisory & Transaction Services, Asia Pacific

• Phone +65 9088 3698

Greg Hyland

Head of Capital Markets, Asia Pacific

• Phone +65 6224 8181
• Mobile +65 9818 1537

Head of Intl Valuations - APAC

• Phone +852 2820 2921

Dedi Iskandar

Head of CBRE Data Center Solutions, Advisory & Transaction Services, Asia Pacific

Tom Fillmore

Executive Director, Data Centres, Capital Markets, Asia Pacific

• Phone +81 80 98646345

Andrew Mackin

Head of Regional Consulting, Asia Pacific

Senior Director, Transaction Management, Advisory & Transaction Services, Hong Kong

Prashant Goyal

Director, Advisory & Transaction Service, India

• Phone +919867049935

Hirokazu Ono

Senior Consultant, Data Center Solutions, Japan

• Phone +81 80 3578 7540

Senior Director, Advisory & Transaction Services I Data Center Solutions, Korea

• Phone +82 2 2170 6156

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