how to make a cover letter for essay

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How to Write an Essay Cover Page

What you include in your cover page depends slightly on which citation style you are using, but the rules are generally the same.

Guide Overview

• APA cover pages
• MLA cover pages

For APA cover pages:

Include the title of the paper, running head, the author’s name, institutional affiliation, and an author’s note.

Here is an example of a cover page in APA:

For MLA cover pages:

Cover pages are not as frequently used in MLA format, as the inclusion of headers is preferred.

A header looks like this:

Cover pages can include the name of your school, your paper title, your name, your course name, your teacher or professor’s name, and the due date of the paper. If you are unsure of what to include, check with your instructor.

Here is an example of a cover page in MLA format:

For more help making cover or title pages, visit our title page generator   here.

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Academic Cover Letters

What is this handout about.

The long list of application materials required for many academic teaching jobs can be daunting. This handout will help you tackle one of the most important components: the cover letter or letter of interest. Here you will learn about writing and revising cover letters for academic teaching jobs in the United States of America.

What is an academic cover letter?

An academic cover letter describes your experiences and interest as a candidate for a specific position. It introduces you to the hiring committee and demonstrates how your academic background fits with the description of the position.

What do cover letters for academic teaching jobs typically contain?

At their most basic level, academic cover letters accomplish three things: one, they express your interest in the job; two, they provide a brief synopsis of your research and teaching; and three, they summarize your past experiences and achievements to illustrate your competence for the job. For early-career scholars, cover letters are typically no more than two pages (up to four pages for senior scholars). Occasionally, a third page may make sense for an early-career scholar if the application does not require a separate teaching statement and/or research statement. Digital versions of cover letters often contain hyperlinks to your CV or portfolio page. For some fields, cover letters may also include examples of your work, including music, popular articles, and other multimedia related to your research, service, or teaching available online. Typically, letters appear on departmental or university letterhead and include your signature. Above all, a strong cover letter presents your accomplishments and your familiarity with the institution and with the position.

How should I prepare to write my academic cover letter?

Like all writing, composing a cover letter is a process. The process may be as short as a few hours or as long as several weeks, but at the end the letter should present you as a strong candidate for the job. The following section has tips and questions for thinking through each stage of this writing process. You don’t need to answer all of these questions to write the letter; they are meant to help you brainstorm ideas.

Before you begin writing your cover letter, consider researching the institution, the department, and the student population. Incorporating all three aspects in your letter will help convey your interest in the position.

Get to know the institution. When crafting your cover letter, be aware of the type of institution to which you are applying. Knowing how the institution presents itself can help you tailor your letter and make it more specific.

• Where is the institution located?
• Is it on a quarter-system or semester-system?
• What type of institution is it? Is it an R1? Is it an R2? Is it a liberal arts college? Is it an HBCU? Is it a community college? A private high school?
• What is the institution’s culture? Is it teaching-focused or research-focused? Does it privilege experiential learning? Does it value faculty involvement outside the classroom? Is it affiliated with a specific religious tradition?
• Does it have any specific institutional commitments?
• How does the institution advocate for involvement in its local community?
• What are the professional development opportunities for new and junior faculty?

Learn about the department. Knowing the specific culture and needs of the department can help you reach your audience: the department members who will be reading your documents and vetting you as a candidate.

• Who is on the search committee? Who is the search committee chair?
• What is the official name of the department?
• Which different subfields make up the department?
• Is it a dual appointment or a position in a dual department?
• How does the department participate in specific types of student outreach?
• Does the department have graduate students? Does it offer a terminal Master’s degree, Ph.D., or both? How large are the cohorts? How are they funded?
• Does the department encourage or engage in interdisciplinary work?
• Does the majority of the department favor certain theoretical or methodological approaches?
• Does the department have partnerships with local institutions? If so, which ones?
• Is the department attempting to fill a specific vacancy, or is it an entirely new position?
• What are the typical course offerings in the department? Which courses might you be expected to teach? What courses might you be able to provide that are not currently available?

Consider the students. The search committee will often consider how you approach instructing and mentoring the student body. Sometimes committees will even reserve a position for a student or solicit student feedback on a candidate:

• What populations constitute the majority of the undergraduate population?
• Have there been any shifts in the student population recently?
• Do students largely come from in-state or out-of-state?
• Is there an international student population? If so, from which countries?
• Is the university recruiting students from traditionally underrepresented populations?
• Are students particularly active on campus? If so, how?

Many answers to these questions can be found both in the job description and on the institution’s website. If possible, consider contacting someone you know at the institution to ask about the culture directly. You can also use the institution’s course catalog, recruitment materials, alumni magazine, and other materials to get answers to these questions. The key is to understand the sort of institution to which you are applying, its immediate needs, and its future trajectory.

Remember, there is a resource that can help you with all three aspects—people. Reach out to your advisor, committee members, faculty mentors, and other contacts for insight into the prospective department’s culture and faculty. They might even help you revise your letter based on their expertise. Think of your job search as an opportunity to cultivate these relationships.

After you have done some initial research, think about how your experiences have prepared you for the job and identify the ones that seem the most relevant. Consider your previous research, internships, graduate teaching, and summer experiences. Here are some topics and questions to get you started thinking about what you might include.

Research Experiences. Consider how your research has prepared you for an academic career. Since the letter is a relatively short document, select examples of your research that really highlight who you are as a scholar, the direction you see your work going, and how your scholarship will contribute to the institution’s research community.

• What are your current research interests?
• What topics would you like to examine in the future?
• How have you pursued those research interests?
• Have you traveled for your research?
• Have you published any of your research? Have you presented it at a conference, symposium, or elsewhere?
• Have you worked or collaborated with scholars at different institutions on projects? If so, what did these collaborations produce?
• Have you made your research accessible to your local community?
• Have you received funding or merit-based fellowships for your research?
• What other research contributions have you made? This may include opinion articles, book chapters, or participating as a journal reviewer.
• How do your research interests relate to those of other faculty in the department or fill a gap?

Teaching Experience. Think about any teaching experience you may have. Perhaps you led recitations as a teaching assistant, taught your own course, or guest lectured. Pick a few experiences to discuss in your letter that demonstrate something about your teaching style or your interest in teaching.

• What courses are you interested in teaching for the department? What courses have you taught that discussed similar topics or themes?
• What new courses can you imagine offering the department that align with their aim and mission?
• Have you used specific strategies that were helpful in your instruction?
• What sort of resources do you typically use in the classroom?
• Do you have anecdotes that demonstrate your teaching style?
• What is your teaching philosophy?
• When have you successfully navigated a difficult concept or topic in the classroom, and what did you learn?
• What other opportunities could you provide to students?

Internships/Summer/Other Experiences. Brainstorm a list of any conferences, colloquiums, and workshops you have attended, as well as any ways you have served your department, university, or local community. This section will highlight how you participate in your university and scholarly community. Here are some examples of things you might discuss:

• Professional development opportunities you may have pursued over the summer or during your studies
• International travel for research or presentations
• Any research you’ve done in a non-academic setting
• Presentations at conferences
• Participation in symposia, reading groups, working groups, etc.
• Internships in which you may have implemented your research or practical skills related to your discipline
• Participation in community engagement projects
• Participation in or leadership of any scholarly and/or university organizations

In answering these questions, create a list of the experiences that you think best reflect you as a scholar and teacher. In choosing which experiences to highlight, consider your audience and what they would find valuable or relevant. Taking the time to really think about your reader will help you present yourself as an applicant well-qualified for the position.

Writing a draft

Remember that the job letter is an opportunity to introduce yourself and your accomplishments and to communicate why you would be a good fit for the position. Typically, search committees will want to know whether you are a capable job candidate, familiar with the institution, and a great future addition to the department’s faculty. As such, be aware of how the letter’s structure and content reflect your preparedness for the position.

The structure of your cover letter should reflect the typical standards for letter writing in the country in which the position is located (the list below reflects the standards for US letter writing). This usually includes a salutation, body, and closing, as well as proper contact information. If you are affiliated with a department, institution, or organization, the letter should be on letterhead.

• Use a simple, readable font in a standard size, such as 10-12pt. Some examples of fonts that may be conventional in your field include Arial, Garamond, Times New Roman, and Verdana, among other similar fonts.
• Do not indent paragraphs.
• Separate all paragraphs by a line and justify them to the left.
• Make sure that any included hyperlinks work.
• Include your signature in the closing.

Before you send in your letter, make sure you proofread and look for formatting mistakes. You’ll read more about proofreading and revising later in this handout!

The second most important aspect of your letter is its content. Since the letter is the first chance to provide an in-depth introduction, it should expand on who you are as a scholar and possible faculty member. Below are some elements to consider including when composing your letter.

Identify the position you are applying to and introduce yourself. Traditionally, the first sentence of a job letter includes the full name of the position and where you discovered the job posting. This is also the place to introduce yourself and describe why you are applying for this position. Since the goal of a job letter is to persuade the search committee to include you on the list of candidates for further review, you may want to include an initial claim as to why you are a strong candidate for the position. Some questions you might consider:

• What is your current status (ABD, assistant professor, post-doc, etc.)?
• If you are ABD, have you defended your dissertation? If not, when will you defend?
• Why are you interested in this position?
• Why are you a strong candidate for this position?

Describe your research experience and interests. For research-centered positions, such as positions at R1 or other types of research-centered universities, include information about your research experience and current work early in the letter. For many applicants, current work will be the dissertation project. If this is the case, some suggest calling your “dissertation research” your “current project” or “work,” as this may help you present yourself as an emerging scholar rather than a graduate student. Some questions about your research that you might consider:

• What research experiences have you had?
• What does your current project investigate?
• What are some of the important methods you applied?
• Have you collaborated with others in your research?
• Have you acquired specific skills that will be useful for the future?
• Have you received special funding? If so, what kind?
• Has your research received any accolades or rewards?
• What does your current project contribute to the field?
• Where have you presented your research?
• Have you published your research? If so, where? Or are you working on publishing your work?
• How does your current project fit the job description?

Present your plans for future research. This section presents your research agenda and usually includes a description of your plans for future projects and research publications. Detailing your future research demonstrates to the search committee that you’ve thought about a research trajectory and can work independently. If you are applying to a teaching-intensive position, you may want to minimize this section and/or consider including a sentence or two on how this research connects to undergraduate and/or graduate research opportunities. Some questions to get you started:

• What is your next research project/s?
• How does this connect to your current and past work?
• What major theories/methods will you use?
• How will this project contribute to the field?
• Where do you see your specialty area or subfield going in the next ten years and how does your research contribute to or reflect this?
• Will you be collaborating with anyone? If so, with whom?
• How will this future project encourage academic discourse?
• Do you already have funding? If so, from whom? If not, what plans do you have for obtaining funding?
• How does your future research expand upon the department’s strengths while simultaneously diversifying the university’s research portfolio? (For example, does your future research involve emerging research fields, state-of-the-art technologies, or novel applications?)

Describe your teaching experience and highlight teaching strategies. This section allows you to describe your teaching philosophy and how you apply this philosophy in your classroom. Start by briefly addressing your teaching goals and values. Here, you can provide specific examples of your teaching methods by describing activities and projects you assign students. Try to link your teaching and research together. For example, if you research the rise of feminism in the 19th century, consider how you bring either the methodology or the content of your research into the classroom. For a teaching-centered institution, such as a small liberal arts college or community college, you may want to emphasize your teaching more than your research. If you do not have any teaching experience, you could describe a training, mentoring, or coaching situation that was similar to teaching and how you would apply what you learned in a classroom.

• What is your teaching philosophy? How is your philosophy a good fit for the department in which you are applying to work?
• What sort of teaching strategies do you use in the classroom?
• What is your teaching style? Do you lecture? Do you emphasize discussion? Do you use specific forms of interactive learning?
• What courses have you taught?
• What departmental courses are you prepared to teach?
• Will you be able to fill in any gaps in the departmental course offerings?
• What important teaching and/or mentoring experiences have you had?
• How would you describe yourself in the classroom?
• What type of feedback have you gotten from students?
• Have you received any awards or recognition for your teaching?

Talk about your service work. Service is often an important component of an academic job description. This can include things like serving on committees or funding panels, providing reviews, and doing community outreach. The cover letter gives you an opportunity to explain how you have involved yourself in university life outside the classroom. For instance, you could include descriptions of volunteer work, participation in initiatives, or your role in professional organizations. This section should demonstrate ways in which you have served your department, university, and/or scholarly community. Here are some additional examples you could discuss:

• Participating in graduate student or junior faculty governance
• Sitting on committees, departmental or university-wide
• Partnerships with other university offices or departments
• Participating in community-partnerships
• Participating in public scholarship initiatives
• Founding or participating in any university initiatives or programs
• Creating extra-curricular resources or presentations

Present yourself as a future faculty member. This section demonstrates who you will be as a colleague. It gives you the opportunity to explain how you will collaborate with faculty members with similar interests; take part in departmental and/or institution wide initiatives or centers; and participate in departmental service. This shows your familiarity with the role of faculty outside the classroom and your ability to add to the departmental and/or institutional strengths or fill in any gaps.

• What excites you about this job?
• What faculty would you like to collaborate with and why? (This answer may be slightly tricky. See the section on name dropping below.)
• Are there any partnerships in the university or outside of it that you wish to participate in?
• Are there any centers associated with the university or in the community that you want to be involved in?
• Are there faculty initiatives that you are passionate about?
• Do you have experience collaborating across various departments or within your own department?
• In what areas will you be able to contribute?
• Why would you make an excellent addition to the faculty at this institution?

Compose a strong closing. This short section should acknowledge that you have sent in all other application documents and include a brief thank you for the reader’s time and/or consideration. It should also state your willingness to forward additional materials and indicate what you would like to see as next steps (e.g., a statement that you look forward to speaking with the search committee). End with a professional closing such as “Sincerely” or “Kind Regards” followed by your full name.

If you are finding it difficult to write the different sections of your cover letter, consider composing the other academic job application documents (the research statement, teaching philosophy, and diversity statement) first and then summarizing them in your job letter.

Different kinds of letters may be required for different types of jobs. For example, some jobs may focus on research. In this case, emphasize your research experiences and current project/s. Other jobs may be more focused on teaching. In this case, highlight your teaching background and skills. Below are two models for how you could change your letter’s organization based on the job description and the institution. The models offer a guide for you to consider how changing the order of information and the amount of space dedicated to a particular topic changes the emphasis of the letter.

Research-Based Position Job Letter Example:

Teaching-based position job letter example:.

Remember your first draft does not have to be your last. Try to get feedback from different readers, especially if it is one of your first applications. It is not uncommon to go through several stages of revisions. Check out the Writing Center’s handout on editing and proofreading and video on proofreading to help with this last stage of writing.

Potential pitfalls

Using the word dissertation. Some search committee members may see the word “dissertation” as a red flag that an applicant is too focused on their role as a graduate student rather than as a prospective faculty member. It may be advantageous, then, to describe your dissertation as current research, a current research project, current work, or some other phrase that demonstrates you are aware that your dissertation is the beginning of a larger scholarly career.

Too much jargon. While you may be writing to a specific department, people on the search committee might be unfamiliar with the details of your subfield. In fact, many committees have at least one member from outside their department. Use terminology that can easily be understood by non-experts. If you want to use a specific term that is crucial to your research, then you should define it. Aim for clarity for your reader, which may mean simplification in lieu of complete precision.

Overselling yourself. While your job letter should sell you as a great candidate, saying so (e.g., “I’m the ideal candidate”) in your letter may come off to some search committee members as presumptuous. Remember that although you have an idea about the type of colleague a department is searching for, ultimately you do not know exactly what they want. Try to avoid phrases or sentences where you state you are the ideal or the only candidate right for the position.

Paying too much attention to the job description. Job descriptions are the result of a lot of debate and compromise. If you have skills or research interests outside the job description, consider including them in your letter. It may be that your extra research interests; your outside skills; and/or your extracurricular involvements make you an attractive candidate. For example, if you are a Latin Americanist who also happens to be well-versed in the Spanish Revolution, it could be worth mentioning the expanse of your research interests because a department might find you could fill in other gaps in the curriculum or add an additional or complementary perspective to the department.

Improper sendoff. The closing of your letter is just as important as the beginning. The end of the letter should reflect the professionalism of the document. There should be a thank-you and the word sincerely or a formal equivalent. Remember, it is the very last place in your letter where you present yourself as a capable future colleague.

Small oversights. Make sure to proofread your letter not just for grammar but also for content. For example, if you use material from another letter, make sure you do not include the names of another school, department, or unassociated faculty! Or, if the school is in Chicago, make sure you do not accidentally reference it as located in the Twin Cities.

Name dropping. You rarely know the internal politics of the department or institution to which you are applying. So be cautious about the names you insert in your cover letters. You do not want to unintentionally insert yourself into a departmental squabble or add fire to an interdepartmental conflict. Instead, focus on the actions you will undertake and the initiatives you are passionate about.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Ball, Cheryl E. 2013. “Understanding Cover Letters.” Inside Higher Ed , November 3, 2013. https://www.insidehighered.com/advice/2013/11/04/essay-cover-letter-academic-jobs .

Borchardt, John. 2014. “Writing a Winning Cover Letter.” Science Magazine , August 6, 2014. https://www.sciencemag.org/careers/2014/08/writing-winning-cover-letter# .

Helmreich, William. 2013. “Your First Academic Job.” Inside Higher Ed , June 17, 2013. https://www.insidehighered.com/advice/2013/06/17/essay-how-land-first-academic-job .

Kelsky, Karen. 2013. “How To Write a Journal Article Submission Cover Letter.” The Professor Is In (blog), April 26, 2013. https://theprofessorisin.com/2013/04/26/how-to-write-a-journal-article-submission-cover-letter/ .

Tomaska, Lubomir, and Josef Nosek. 2008. “Ten Simple Rules for Writing a Cover Letter to Accompany a Job Application for an Academic Position.” PLoS Computational Biology 14(5). https://doi.org/10.1371/journal.pcbi.1006132 .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to Write a Cover Letter for an Essay

Shaun cricks.

Including a good cover letter with your college admissions essay can be as valuable as the actual essay. While the essay should showcase your vocabulary, organization and logic skills, the cover letter is an opportunity to discuss what inspired you to pick your topic and to highlight the most relevant parts of your essay. If you are sending the same essay to many schools, the cover letter is an opportunity to tailor the essay to the institution to which you are applying.

Explore this article

• Writing an Essay Cover Letter
• Print and review your essay
• Format your cover letter
• Below the date
• Write a short introductory paragraph
• After your introductory paragraph
• After listing your bullet-points
• As you would in any formal letter
• If your word-processing program features this function

things needed

• Microsoft Word or comparable word processing program
• Highlighter
• Printer and/or Internet connection

1 Writing an Essay Cover Letter

2 print and review your essay.

Print and review your essay. Whether it has been an hour or a year since you wrote it, take some time to read through the essay methodically and carefully. Highlight important phrases, statistics, passages, and other items which you would like to draw attention to in the cover letter.

Narrow your highlighted selections down to a thesis or theme and three to five pieces of supporting evidence. Write a short summary of each of the points you would like to emphasize. Avoid the temptation to copy and paste. By rewording these items, you will avoid redundancies and breathe new life into them.

4 Format your cover letter

Format your cover letter. If the institution you are applying to has given you instructions, follow them exactly. Be sure that you are using the same font and font size as you used to write the essay. Include your name and address in the top left corner, as you would with any business letter. Below that, include the date.

5 Below the date

Below the date, greet the recipients of your cover letter with the proper salutation. For example, you might be writing to a selection committee (in which case you would write, "Dear Selection Committee"), a board of directors ("Dear Board of Directors"), or even an individual. Doing a little research on the phone or by email may give you a competitive advantage. Every school wants to feel like you are only applying to their school, even though they know quite well this is not the case.

6 Write a short introductory paragraph

Write a short introductory paragraph. This is normally less than 100 words. Keep the tone formal but avoid sounding pompous. This is your chance to tell the institution how your essay shows you are the perfect candidate and what motivates you.

7 After your introductory paragraph

After your introductory paragraph, list, in bullet-point format, what you really want the reader(s) to notice in your essay. Remember that your audience will probably skim through your essay (at best) and your key points could be lost if you do not highlight them here.

8 After listing your bullet-points

After listing your bullet-points, include a short concluding paragraph of about 100 words or less summarizing what you have presented as well as your intent. Do not repeat yourself. Think of this as the bow that you put on a present after it is wrapped. Tie things up nicely.

9 As you would in any formal letter

As you would in any formal letter, include an appropriate sign-off (such as "Sincerely," "Respectfully") followed by a comma, a blank line for you to sign, and your name printed underneath the line. Under this, list anyone you are copying your letter to or any attachments you included.

10 If your word-processing program features this function

If your word-processing program features this function, run a spelling and grammar check to be sure there are no simple errors that will detract from your message. Print and sign your cover letter.

• Not every college or university application requires you to include a cover letter with your application essay. Most applications are submitted online now, so there is little room for error. Only include a cover letter if the institution you are applying to asked for it specifically, or if there is room for an attachment and a cover letter is appropriate. When in doubt, do not be afraid to call and ask.
• Follow the conventions of written English. Stay focused, including just one main idea per paragraph. For emphasis, place items at the beginning or ends or paragraphs. Print a fresh copy of the essay if you are mailing it, as your previous copy will be marked.
• 1 The OWL (Online Writing Lab) at Purdue Business Letter

About the Author

Shaun Cricks is a freelance writer, editor, teacher and producer living in Central Florida, where he graduated from Rollins College. He was awarded an Academy of American Poets Prize and has published many articles in print and online ranging in topics from nanotechonoly to immigration.

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Writing Cover Letters

What is a cover letter? What to include in a cover letter How to organize a cover letter Questions to guide your writing How to format a cover letter Sample cover letters

What is a cover letter?

To be considered for almost any position, you will need to write a letter of application. Such a letter introduces you, explains your purpose for writing, highlights a few of your experiences or skills, and requests an opportunity to meet personally with the potential employer.

Precisely because this letter is your introduction to an employer and because first impressions count, you should take great care to write an impressive and effective letter. Remember that the letter not only tells of your accomplishments but also reveals how effectively you can communicate.

The appropriate content, format, and tone for application letters vary according to the position and the personality of the applicant. Thus, you will want to ask several people (if possible) who have had experience in obtaining jobs or in hiring in your field to critique a draft of your letter and to offer suggestions for revision.

Despite the differences in what constitutes a good application letter, the suggestions on these pages apply generally.

What to include in a cover letter

• Try to limit your letter to a single page. Be succinct.
• Assess the employer’s needs and your skills. Then try to match them in the letter in a way that will appeal to the employer’s self-interest.
• As much as possible, tailor your letter to each job opportunity. Demonstrate, if possible, some knowledge of the organization to which you are applying.
• Write in a style that is mature but clear; avoid long and intricate sentences and paragraphs; avoid jargon. Use action verbs and the active voice; convey confidence, optimism, and enthusiasm coupled with respect and professionalism.
• Show some personality, but avoid hard-sell, gimmicky, or unorthodox letters. Start fast; attract interest immediately. For more information see Business Letter Format .
• Arrange the points in a logical sequence; organize each paragraph around a main point.

How to organize a cover letter

Below is one possible way to arrange the content of your cover letter.

Opening Paragraph

State why you are writing.

Establish a point of contact (advertisement in a specific place for a specific position; a particular person’s suggestion that you write): give some brief idea of who you are (a Senior engineering student at UW; a recent Ph.D. in History).

Paragraph(s) 2(-3)

Highlight a few of the most salient points from your enclosed resume.

Arouse your reader’s curiosity by mentioning points that are likely to be important for the position you are seeking.

Show how your education and experience suit the requirements of the position, and, by elaborating on a few points from your resume, explain what you could contribute to the organization.

(Your letter should complement, not restate, your resume.)

Closing paragraph

Stress action. Politely request an interview at the employer’s convenience.

Indicate what supplementary material is being sent under separate cover and offer to provide additional information (a portfolio, a writing sample, a sample publication, a dossier, an audition tape), and explain how it can be obtained.

Thank the reader for his/her consideration and indicate that you are looking forward to hearing from him/her.

Questions to guide your writing

• Who is my audience?
• What is my objective?
• What are the objectives and needs of my audience?
• How can I best express my objective in relationship to my audience’s objectives and needs?
• What specific benefits can I offer to my audience and how can I best express them?
• What opening sentence and paragraph will grab the attention of my audience in a positive manner and invite them to read further?
• How can I maintain and heighten the interest and desire of the reader throughout the letter?
• What evidence can I present of my value to my audience?
• If a resume is enclosed with the letter, how can I best make the letter advertise the resume?
• What closing sentence or paragraph will best assure the reader of my capabilities and persuade him or her to contact me for further information?
• Is the letter my best professional effort?

*From Ronald L. Kraunich, William J. Bauis. High Impact Resumes & Letters. Virginia Beach, VA: Impact Publications, 1982.

How to format a cover letter

• Type each letter individually, or use a word processor.
• Use good quality bond paper.
• Whenever possible, address each employer by name and title.
• Each letter should be grammatically correct, properly punctuated, and perfectly spelled. It also should be immaculately clean and free of errors. Proofread carefully!
• Use conventional business correspondence form. If you are not certain of how to do this, ask for help at the Writing Center.

Sample cover letters

Looking at examples of strong cover letters is a great way to understand how this advice can become implemented. We’ve compiled and annotated a range of different kinds of cover letters from different kinds of student applicants. We encourage you to look through these letters and see some of what we’ve highlighted as working particularly well in these real world examples.

• Cover Letter Example 1. Undergraduate student applying for a restaurant hosting position.
• Cover Letter Example 2. Undergraduate sophomore applying for an internship with a non-profit, political organization.
• Cover Letter Example 3. Graduate student applying for a Project Assistant position at UW-Madison. The original job posting for this position can be found here .
• Cover Letter Example 4. A graduated student with an English literature and Spanish language double major applying to work as a law firm legal assistant.

In addition to these sample cover letters, you can find a range of other, often discipline-specific cover letter examples through these UW-Madison resources:

• SuccessWorks has developed a useful resource that features an overview of cover letters. It provides a breakdown of this genre’s main parts as well as an example cover letter and resume, all in response to an included job posting for a position with Americas Society Council of the Americas. All of this is located here .
• UW-Madison’s Law School has several wonderful examples of cover letters for law-related jobs here . These are organized according how far the applicants were into their law school careers (i.e., L1, L2, and L3).
• The Career Center for the School of Education has information about cover letters as well as sample cover letter for someone applying to be an elementary school teacher here .

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How to write an effective cover letter (with samples)

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You will have to prepare a number of materials for employers while looking for a job. One type of document is the cover letter, which is included with your resume when requesting a job interview. An effective cover letter is directed towards a specific position or company, and describes examples from your experience that highlight your skills related to the role.

You want to convince the reader that your interest in the job and company are genuine and specific. You also want to demonstrate ways that your experience has prepared you for the role by sharing a few brief stories that highlight your qualifications. This takes time and research; use the job description and the company’s web site or LinkedIn page to identify traits and skills the company values.

Cover letter structure and format

A cover letter should be no longer than one page with a font size between 10-12 points. Be sure to include your contact information and address it directly to the hiring manager, using their name. If you are not sure who to address the letter to, write “Dear Hiring Manager.” If the role you are applying for has a reference number or code, be sure to include it in your letter so that human resources is able to accurately track your application. The reference code is usually included

Cover letters typically take the following structure:

Introduction (1st paragraph)

• State clearly in your opening sentence the purpose for your letter and a brief professional introduction.
• Specify why you are interested in that specific position and organization.
• Provide an overview of the main strengths and skills you will bring to the role.

Example : I am a second year master’s student in MIT’s Technology and Policy Program (TPP) writing to apply for a consulting position in Navigant’s Emerging Technology & Business Strategy group. After speaking with John Smith at the MIT career fair, I realized that Navigant’s values of excellence, continuous development, entrepreneurial spirit, and integrity align with the principles that guide me every day and that have driven me throughout my career. Moreover, I believe that my knowledge of the energy sector, passion for data analysis, polished communication skills, and four years of consulting experience will enable me to deliver superior value for Navigant’s clients.

Body (2-3 paragraphs)

• Cite a couple of examples from your experience that support your ability to be successful in the position or organization.
• Try not to simply repeat your resume in paragraph form, complement your resume by offering a little more detail about key experiences.
• Discuss what skills you have developed and connect these back to the target role.

Example : As a graduate student in MIT’s Technology and Policy Program, I spend every day at the cutting edge of the energy sector. In my capacity as an MIT Energy Initiative research assistant, I use statistical analysis to investigate trends in public acceptance and regulation related to emerging energy technologies. Graduate classes in data science, energy economics, energy ventures and strategy, and technology policy have prepared me to help Navigant offer the expert services that set it apart from competitors. Furthermore, I will bring Navigant the same leadership skills that I used as the student leader for the MIT Energy Conference’s Technology Commercialization round-table, and as the mentorship manager for the MIT Clean Energy Prize.

Even before MIT, my four years of work experience in consulting—first at LMN Research Group and then at XYZ Consulting—allowed me to develop the skillset that Navigant looks for in candidates. As a science writer and policy analyst at LMN Research Group, I developed superb technical writing and visual communication skills, as well as an ability to communicate and collaborate with clients at federal agencies such as EPA and DOE. As a research analyst at XYZ Consulting, I developed an in-depth understanding of data analysis, program evaluation, and policy design.

Closing (last paragraph)

• Restate succinctly your interest in the role and why you are a good candidate.
• Thank the reader for their time and consideration.

Example : I take pride in my skills and experience in several domains: critical thinking and analysis, communication, and leadership. I note that Navigant values these same ideals, and I very much hope to use my abilities in service of the firm and its clients. Thank you for your time and consideration, I look forward to speaking with you further about my qualifications.

Additional cover letter tips

• Be sure that each cover letter is specifically tailored to the company you are writing to. Research the company to help you determine your approach. Check the company’s website and other resources online. You can also use MIT’s extensive alumni network through the Alumni Advisors Hub to seek first-hand knowledge, advice, and insight about the company.
• Are you seeking a position in a field or industry that does not have an obvious parallel or connection to your academic training? Be explicit about why you are interested in that particular field, organization or job, and what value you bring. For example, if you are an electrical engineer applying to a finance or consulting position, highlight your quantitative skills and ability to problem-solve.
• If you are applying for a summer job or internship and do not yet have any experience that is directly related to the position, focus on transferable skills that will add value to the role – leadership, communication, problem-solving, project management, etc.
• Lastly, cover letters are a chance to demonstrate the communication skills necessary to most jobs. Careful composing and revision are essential. To put your best foot forward and ensure your cover letter will be effective, schedule an appointment with a CAPD career advisor.

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Cover Letter Guide

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The cover letter is one of your marketing documents (in addition to your resume) and your opportunity to bring additional focus to your resume with a specific reader in mind. You will write a unique and well-researched letter for every opportunity to which you apply. Before you begin constructing your cover letter, we encourage you to consider your lens.  What we mean is that we want you to adopt the mindset, or lens, of the person who will make the hiring decision.

• What are the most important qualities needed to be successful in this role? 
• What type of candidate will progress to the interview? 

Many of the answers you seek are found in the job description or through a conversation with a professional who works for the organization. Use all of these resources to identify the most important messages that you need to convey about your story in the cover letter. A Cover letter is an opportunity to tell your story in a compelling way by making a claim and substantiating that claim with examples. It follows much of the same structure as an essay.

• Present a clear thesis.
• Provide evidence to support your claims.
• Bring the story to a close with a succinct and compelling conclusion.

Not sure a cover letter is necessary?   Think of the cover letter as part of the resume.  If someone asks for a resume, send a resume plus a cover letter, unless there is an explicit request otherwise. This is standard practice. Also, if you are applying online and have a small text box in which to provide additional information, consider this an opportunity for a mini-cover letter.

Steps to Success

Make a strong first impression in the first sentence of the first paragraph.  A persuasive first sentence tells the reader that you are serious and keeps them reading.  Interesting and compelling information about your candidacy should be introduced in your first paragraph.  The final paragraph is too late.

Go beyond general statements that could be true for the majority of candidates.  Common qualities or characteristics will not help you to uniquely stand out.  Trust the resume to cover the basics and use the cover letter to highlight bigger patterns of success or share an anecdote about your achievements that relates to a requirement of the position.

Tell the reader about you. Communicate your interest and motivation to apply by connecting your background and interests to your knowledge of the organization.  Avoid reporting facts.  The reader already knows his or her organization but wants to know about you and why you are applying.  This is a great opportunity to show your level of research on the position.

Use evidence to build credibility around every claim in your letter.  The reader wants to believe you and needs detailed illustrations of your past success to do so.  If you have included more than a couple of claims (two or three are sufficient) about your ability to thrive in the job, you are sacrificing depth for breadth and duplicating the work that the resume should do.  Move extra information for the cover letter to the resume to improve it and trust the resume.

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When you're applying for a faculty position with a college or university, the cover letter is your first chance to make a strong impression as a promising researcher and teacher. Below you'll find some strategies for presenting your qualifications effectively in an academic context.

November 2, 1998

Dr. Naomi Sellers Chair, English Search Committee Box 58 Baxter College Arcadia, WV 24803

Dear Dr. Sellers:

I am writing to apply for the position as assistant professor of English with an emphasis in rhetoric and composition that you advertised in the October MLA Job Information List. I am a graduate student at Prestigious University working on a dissertation under the direction of Professor Prominent Figure. Currently revising the third of five chapters, I expect to complete all work for the Ph.D. by May of 1999. I believe that my teaching and tutoring experience combined with my course work and research background in rhetoric and composition theory make me a strong candidate for the position outlined in your notice.

As my curriculum vitae shows, I have had excellent opportunities to teach a variety of writing courses during my graduate studies, including developmental writing, first-year writing for both native speakers and second language students, advanced writing, and business writing. I have also worked as a teaching mentor for new graduate students, a position that involved instruction in methods of composition teaching, development of course materials, and evaluation of new graduate instructors. Among the most satisfying experiences for me as a teacher has been instructing students on an individual basis as a tutor in our university Writing Lab. Even as a classroom instructor, I find that I always look forward to the individual conferences that I hold with my students several times during the semester because I believe this kind of one-on-one interaction to be essential to their development as writers.

My work in the composition classroom has provided me with the inspiration as well as a kind of laboratory for my dissertation research. My project, The I Has It: Applications of Recent Models of Subjectivity in Composition Theory, examines the shift since the 1960s from expressive models of writing toward now-dominant postmodern conceptions of decentered subjectivity and self-construction through writing. I argue that these more recent theoretical models, while promising, cannot have the liberating effects that are claimed for them without a concomitant reconception of writing pedagogy and the dynamics of the writing classroom. I relate critical readings of theoretical texts to my own pedagogical experiments as a writing teacher, using narratives of classroom successes and failures as the bases for critical reflection on postmodern composition theory. After developing my dissertation into a book manuscript, I plan to continue my work in current composition theory through a critical examination of the rhetoric of technological advancement in the computer-mediated writing classroom.

My interest in the computer classroom has grown out of recent experience teaching composition in that environment. In these courses my students have used computers for writing and turning in notes and essays, communicating with one another and with me, conducting library catalogue research and web research, and creating websites. I have encouraged my students to think and write critically about their experiences with technology, both in my class and elsewhere, even as we have used technology to facilitate our work in the course. Syllabi and other materials for my writing courses can be viewed at my website: http://machine.prestigious.edu/~name. In all of my writing courses I encourage students to become critical readers, thinkers, and writers; my goal is always not only to promote their intellectual engagement with cultural texts of all kinds but also to help them become more discerning readers of and forceful writers about the world around them.

I have included my curriculum vitae and would be happy to send you additional materials such as a dossier of letters of reference, writing samples, teaching evaluations, and past and proposed course syllabi. I will be available to meet with you for an interview at either the MLA or the CCCC convention, or elsewhere at your convenience. I can be reached at my home phone number before December 19; between then and the start of the MLA convention, you can reach me at (123) 456-7890. I thank you for your consideration and look forward to hearing from you.

First Lastname

Points to Remember

• Use the form of address and title of the contact person as they appear in the job notice.
• Refer to the job title as it appears in the notice, and state where you learned of the position.
• Mention your major professor by name, especially if he or she is well known in your field. Also, mention your expected completion date.
• Make a claim for your candidacy that you will support in the body of the letter.
• For a position at a small undergraduate college, emphasize teaching experience and philosophy early in the letter.
• Describe your dissertation and plans for future research. Emphasize links between your teaching and research interests.
• Mention specific teaching experience that is relevant to the job notice or is otherwise noteworthy.
• Refer to relevant materials available on the web.
• State your willingness to forward additional materials and to meet for an interview.
• Mention any temporary changes in contact information.

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

Ready to Learn More?

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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More From Forbes

How to craft a compelling cover letter.

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During the job application process, you should always submit a cover letter alongside your resume. This is particularly important when you’re applying for more competitive, senior positions.

A carefully crafted cover letter allows you to grab the recruiter’s attention and explain to them why you're the best candidate for the job.

But this will only happen if it’s well-written, so your cover letter needs to be persuasive, concise, and engaging. That’s a lot of pressure on just a few sentences, but getting it right will boost your chances of getting a response.

Here is how to craft a compelling cover letter, along with some top tips to increase your chances of securing an interview.

Understand how to set out your cover letter

Your cover letter should appear in the body of an email or as a message if you’re applying through a job site. You should avoid attaching your letter as a separate document, otherwise the recipient is unlikely to read it.

It’s also important that you keep your cover letter short and sweet, remembering that recruiters are busy people and they have to review a lot of applications every day.

With that in mind, it’s best to stick to between 4 and 6 short and snappy sentences.

Make your subject line appealing

The first thing the recruiter will see when they open their inbox is the subject line and a bad subject can instantly ruin your chances of them opening your email at all.

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Instead, you need to stand out and give them a reason to read on.

Don’t simply label the email with the job title or the phrase ‘job application’. Go one step further to prove you are the perfect candidate in just a few words.

What this means is providing a subject line that is a short summary of your experience. For example, ‘project manager with 15 years experience’ or ‘web developer with JavaScript experience’.

Kick-off with a strong introduction

The purpose of your cover letter is to engage the reader instantly and make them want to review your resume and get to know more about you.

So you need to kick off with a strong introduction.

This means addressing the recipient by their name, whether that’s the hiring manager or the employer. You might need to do a little research to find this information, either using the job description, LinkedIn, or the company website.

You should also try to steer clear of overly formal greetings like “Dear sir/madam” and instead, take a professional but friendly tone starting with ‘hello’ or ‘hi’.

Next, your introductory sentence should outline which role you're applying for and demonstrate what makes you the most suitable candidate for the role.

Crafting a compelling cover letter can be the key to securing your next role.

Showcase your most relevant skills and experience

It can be tricky to know what to include in your cover letter , but the body of your email (or message) should be made up of three or four sentences that highlight your key skills and experience.

You can use the job description to determine which skills and abilities are most important to the employer. That way, you can highlight these and show them what you have to offer.

You should also provide examples from past roles that prove how your previous experience has shaped you and made you the ideal candidate.

Just remember that you only have a few sentences in which to impress them, so first focus on any requirements that are essential to the job. That way, the reader can instantly see that you’re a good fit.

This will encourage them to open your resume.

End with a strong call to action

You should conclude your letter by once again expressing your enthusiasm for the role and stating your desire to secure a personal interview.

Remember, recruiters are busy people, so it’s also important to thank them for taking the time to read and consider your application.

Proofread your letter very carefully

Once you've finished writing your cover letter, you need to proofread it thoroughly to make sure there are no errors. In fact, it’s best to do this several times.

A polished and compelling cover letter should not have any spelling or grammatical mistakes.

This looks unprofessional and sloppy, so take the time to re-read your application. You might even consider using an online spell checker or have a friend or family member review your letter before you send it off, just to be sure.

A well-structured cover letter, complete with tailored, impactful writing is the key to standing out in a crowded job market, and help you to land a job quicker than the average time of 3.8 months.

So, if you hope to secure an interview, be sure to use these tips and insights to craft an engaging and compelling cover letter. It may only be a few sentences long, but it really can give you a competitive edge.

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