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• Critical Discourse Analysis | Definition, Guide & Examples

Critical Discourse Analysis | Definition, Guide & Examples

Published on August 23, 2019 by Amy Luo . Revised on June 22, 2023.

Critical discourse analysis (or discourse analysis) is a research method for studying written or spoken language in relation to its social context. It aims to understand how language is used in real life situations.

When you conduct discourse analysis, you might focus on:

• The purposes and effects of different types of language
• Cultural rules and conventions in communication
• How values, beliefs and assumptions are communicated
• How language use relates to its social, political and historical context

Discourse analysis is a common qualitative research method in many humanities and social science disciplines, including linguistics, sociology, anthropology, psychology and cultural studies.  

Table of contents

What is discourse analysis used for, how is discourse analysis different from other methods, how to conduct discourse analysis, other interesting articles.

Conducting discourse analysis means examining how language functions and how meaning is created in different social contexts. It can be applied to any instance of written or oral language, as well as non-verbal aspects of communication such as tone and gestures.

Materials that are suitable for discourse analysis include:

• Books, newspapers and periodicals
• Marketing material, such as brochures and advertisements
• Business and government documents
• Websites, forums, social media posts and comments
• Interviews and conversations

By analyzing these types of discourse, researchers aim to gain an understanding of social groups and how they communicate.

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Unlike linguistic approaches that focus only on the rules of language use, discourse analysis emphasizes the contextual meaning of language.

It focuses on the social aspects of communication and the ways people use language to achieve specific effects (e.g. to build trust, to create doubt, to evoke emotions, or to manage conflict).

Instead of focusing on smaller units of language, such as sounds, words or phrases, discourse analysis is used to study larger chunks of language, such as entire conversations, texts, or collections of texts. The selected sources can be analyzed on multiple levels.

Discourse analysis is a qualitative and interpretive method of analyzing texts (in contrast to more systematic methods like content analysis ). You make interpretations based on both the details of the material itself and on contextual knowledge.

There are many different approaches and techniques you can use to conduct discourse analysis, but the steps below outline the basic structure you need to follow. Following these steps can help you avoid pitfalls of confirmation bias that can cloud your analysis.

Step 1: Define the research question and select the content of analysis

To do discourse analysis, you begin with a clearly defined research question . Once you have developed your question, select a range of material that is appropriate to answer it.

Discourse analysis is a method that can be applied both to large volumes of material and to smaller samples, depending on the aims and timescale of your research.

Step 2: Gather information and theory on the context

Next, you must establish the social and historical context in which the material was produced and intended to be received. Gather factual details of when and where the content was created, who the author is, who published it, and whom it was disseminated to.

As well as understanding the real-life context of the discourse, you can also conduct a literature review on the topic and construct a theoretical framework to guide your analysis.

Step 3: Analyze the content for themes and patterns

This step involves closely examining various elements of the material – such as words, sentences, paragraphs, and overall structure – and relating them to attributes, themes, and patterns relevant to your research question.

Step 4: Review your results and draw conclusions

Once you have assigned particular attributes to elements of the material, reflect on your results to examine the function and meaning of the language used. Here, you will consider your analysis in relation to the broader context that you established earlier to draw conclusions that answer your research question.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Measures of central tendency
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Thematic analysis
• Cohort study
• Peer review
• Ethnography

Research bias

• Implicit bias
• Cognitive bias
• Conformity bias
• Hawthorne effect
• Availability heuristic
• Attrition bias
• Social desirability bias

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What (Exactly) Is Discourse Analysis? A Plain-Language Explanation & Definition (With Examples)

By: Jenna Crosley (PhD). Expert Reviewed By: Dr Eunice Rautenbach | June 2021

Discourse analysis is one of the most popular qualitative analysis techniques we encounter at Grad Coach. If you’ve landed on this post, you’re probably interested in discourse analysis, but you’re not sure whether it’s the right fit for your project, or you don’t know where to start. If so, you’ve come to the right place.

Overview: Discourse Analysis Basics

In this post, we’ll explain in plain, straightforward language :

• What discourse analysis is
• When to use discourse analysis
• The main approaches to discourse analysis
• How to conduct discourse analysis

What is discourse analysis?

Let’s start with the word “discourse”.

In its simplest form, discourse is verbal or written communication between people that goes beyond a single sentence . Importantly, discourse is more than just language. The term “language” can include all forms of linguistic and symbolic units (even things such as road signs), and language studies can focus on the individual meanings of words. Discourse goes beyond this and looks at the overall meanings conveyed by language in context .  “Context” here refers to the social, cultural, political, and historical background of the discourse, and it is important to take this into account to understand underlying meanings expressed through language.

A popular way of viewing discourse is as language used in specific social contexts, and as such language serves as a means of prompting some form of social change or meeting some form of goal.

Now that we’ve defined discourse, let’s look at discourse analysis .

Discourse analysis uses the language presented in a corpus or body of data to draw meaning . This body of data could include a set of interviews or focus group discussion transcripts. While some forms of discourse analysis center in on the specifics of language (such as sounds or grammar), other forms focus on how this language is used to achieve its aims. We’ll dig deeper into these two above-mentioned approaches later.

As Wodak and Krzyżanowski (2008) put it: “discourse analysis provides a general framework to problem-oriented social research”. Basically, discourse analysis is used to conduct research on the use of language in context in a wide variety of social problems (i.e., issues in society that affect individuals negatively).

For example, discourse analysis could be used to assess how language is used to express differing viewpoints on financial inequality and would look at how the topic should or shouldn’t be addressed or resolved, and whether this so-called inequality is perceived as such by participants.

What makes discourse analysis unique is that it posits that social reality is socially constructed , or that our experience of the world is understood from a subjective standpoint. Discourse analysis goes beyond the literal meaning of words and languages

For example, people in countries that make use of a lot of censorship will likely have their knowledge, and thus views, limited by this, and will thus have a different subjective reality to those within countries with more lax laws on censorship.

When should you use discourse analysis?

There are many ways to analyze qualitative data (such as content analysis , narrative analysis , and thematic analysis ), so why should you choose discourse analysis? Well, as with all analysis methods, the nature of your research aims, objectives and research questions (i.e. the purpose of your research) will heavily influence the right choice of analysis method.

The purpose of discourse analysis is to investigate the functions of language (i.e., what language is used for) and how meaning is constructed in different contexts, which, to recap, include the social, cultural, political, and historical backgrounds of the discourse.

For example, if you were to study a politician’s speeches, you would need to situate these speeches in their context, which would involve looking at the politician’s background and views, the reasons for presenting the speech, the history or context of the audience, and the country’s social and political history (just to name a few – there are always multiple contextual factors).

Discourse analysis can also tell you a lot about power and power imbalances , including how this is developed and maintained, how this plays out in real life (for example, inequalities because of this power), and how language can be used to maintain it. For example, you could look at the way that someone with more power (for example, a CEO) speaks to someone with less power (for example, a lower-level employee).

Therefore, you may consider discourse analysis if you are researching:

• Some form of power or inequality (for example, how affluent individuals interact with those who are less wealthy
• How people communicate in a specific context (such as in a social situation with colleagues versus a board meeting)
• Ideology and how ideas (such as values and beliefs) are shared using language (like in political speeches)
• How communication is used to achieve social goals (such as maintaining a friendship or navigating conflict)

As you can see, discourse analysis can be a powerful tool for assessing social issues , as well as power and power imbalances . So, if your research aims and objectives are oriented around these types of issues, discourse analysis could be a good fit for you.

Discourse Analysis: The main approaches

There are two main approaches to discourse analysis. These are the language-in-use (also referred to as socially situated text and talk ) approaches and the socio-political approaches (most commonly Critical Discourse Analysis ). Let’s take a look at each of these.

Approach #1: Language-in-use

Language-in-use approaches focus on the finer details of language used within discourse, such as sentence structures (grammar) and phonology (sounds). This approach is very descriptive and is seldom seen outside of studies focusing on literature and/or linguistics.

Because of its formalist roots, language-in-use pays attention to different rules of communication, such as grammaticality (i.e., when something “sounds okay” to a native speaker of a language). Analyzing discourse through a language-in-use framework involves identifying key technicalities of language used in discourse and investigating how the features are used within a particular social context.

For example, English makes use of affixes (for example, “un” in “unbelievable”) and suffixes (“able” in “unbelievable”) but doesn’t typically make use of infixes (units that can be placed within other words to alter their meaning). However, an English speaker may say something along the lines of, “that’s un-flipping-believable”. From a language-in-use perspective, the infix “flipping” could be investigated by assessing how rare the phenomenon is in English, and then answering questions such as, “What role does the infix play?” or “What is the goal of using such an infix?”

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Approach #2: Socio-political

Socio-political approaches to discourse analysis look beyond the technicalities of language and instead focus on the influence that language has in social context , and vice versa. One of the main socio-political approaches is Critical Discourse Analysis , which focuses on power structures (for example, the power dynamic between a teacher and a student) and how discourse is influenced by society and culture. Critical Discourse Analysis is born out of Michel Foucault’s early work on power, which focuses on power structures through the analysis of normalized power .

Normalized power is ingrained and relatively allusive. It’s what makes us exist within society (and within the underlying norms of society, as accepted in a specific social context) and do the things that we need to do. Contrasted to this, a more obvious form of power is repressive power , which is power that is actively asserted.

Sounds a bit fluffy? Let’s look at an example.

Consider a situation where a teacher threatens a student with detention if they don’t stop speaking in class. This would be an example of repressive power (i.e. it was actively asserted).

Normalized power, on the other hand, is what makes us not want to talk in class . It’s the subtle clues we’re given from our environment that tell us how to behave, and this form of power is so normal to us that we don’t even realize that our beliefs, desires, and decisions are being shaped by it.

In the view of Critical Discourse Analysis, language is power and, if we want to understand power dynamics and structures in society, we must look to language for answers. In other words, analyzing the use of language can help us understand the social context, especially the power dynamics.

While the above-mentioned approaches are the two most popular approaches to discourse analysis, other forms of analysis exist. For example, ethnography-based discourse analysis and multimodal analysis. Ethnography-based discourse analysis aims to gain an insider understanding of culture , customs, and habits through participant observation (i.e. directly observing participants, rather than focusing on pre-existing texts).

On the other hand, multimodal analysis focuses on a variety of texts that are both verbal and nonverbal (such as a combination of political speeches and written press releases). So, if you’re considering using discourse analysis, familiarize yourself with the various approaches available so that you can make a well-informed decision.

How to “do” discourse analysis

As every study is different, it’s challenging to outline exactly what steps need to be taken to complete your research. However, the following steps can be used as a guideline if you choose to adopt discourse analysis for your research.

Step 1: Decide on your discourse analysis approach

The first step of the process is to decide on which approach you will take in terms. For example, the language in use approach or a socio-political approach such as critical discourse analysis. To do this, you need to consider your research aims, objectives and research questions . Of course, this means that you need to have these components clearly defined. If you’re still a bit uncertain about these, check out our video post covering topic development here.

While discourse analysis can be exploratory (as in, used to find out about a topic that hasn’t really been touched on yet), it is still vital to have a set of clearly defined research questions to guide your analysis. Without these, you may find that you lack direction when you get to your analysis. Since discourse analysis places such a focus on context, it is also vital that your research questions are linked to studying language within context.

Based on your research aims, objectives and research questions, you need to assess which discourse analysis would best suit your needs. Importantly, you  need to adopt an approach that aligns with your study’s purpose . So, think carefully about what you are investigating and what you want to achieve, and then consider the various options available within discourse analysis.

It’s vital to determine your discourse analysis approach from the get-go , so that you don’t waste time randomly analyzing your data without any specific plan.

Step 2: Design your collection method and gather your data

Once you’ve got determined your overarching approach, you can start looking at how to collect your data. Data in discourse analysis is drawn from different forms of “talk” and “text” , which means that it can consist of interviews , ethnographies, discussions, case studies, blog posts.  

The type of data you collect will largely depend on your research questions (and broader research aims and objectives). So, when you’re gathering your data, make sure that you keep in mind the “what”, “who” and “why” of your study, so that you don’t end up with a corpus full of irrelevant data. Discourse analysis can be very time-consuming, so you want to ensure that you’re not wasting time on information that doesn’t directly pertain to your research questions.

When considering potential collection methods, you should also consider the practicalities . What type of data can you access in reality? How many participants do you have access to and how much time do you have available to collect data and make sense of it? These are important factors, as you’ll run into problems if your chosen methods are impractical in light of your constraints.

Once you’ve determined your data collection method, you can get to work with the collection.

Step 3: Investigate the context

A key part of discourse analysis is context and understanding meaning in context. For this reason, it is vital that you thoroughly and systematically investigate the context of your discourse. Make sure that you can answer (at least the majority) of the following questions:

• What is the discourse?
• Why does the discourse exist? What is the purpose and what are the aims of the discourse?
• When did the discourse take place?
• Where did it happen?
• Who participated in the discourse? Who created it and who consumed it?
• What does the discourse say about society in general?
• How is meaning being conveyed in the context of the discourse?

Make sure that you include all aspects of the discourse context in your analysis to eliminate any confounding factors. For example, are there any social, political, or historical reasons as to why the discourse would exist as it does? What other factors could contribute to the existence of the discourse? Discourse can be influenced by many factors, so it is vital that you take as many of them into account as possible.

Once you’ve investigated the context of your data, you’ll have a much better idea of what you’re working with, and you’ll be far more familiar with your content. It’s then time to begin your analysis.

Step 4: Analyze your data

When performing a discourse analysis, you’ll need to look for themes and patterns .  To do this, you’ll start by looking at codes , which are specific topics within your data. You can find more information about the qualitative data coding process here.

Next, you’ll take these codes and identify themes. Themes are patterns of language (such as specific words or sentences) that pop up repeatedly in your data, and that can tell you something about the discourse. For example, if you’re wanting to know about women’s perspectives of living in a certain area, potential themes may be “safety” or “convenience”.

In discourse analysis, it is important to reach what is called data saturation . This refers to when you’ve investigated your topic and analyzed your data to the point where no new information can be found. To achieve this, you need to work your way through your data set multiple times, developing greater depth and insight each time. This can be quite time consuming and even a bit boring at times, but it’s essential.

Once you’ve reached the point of saturation, you should have an almost-complete analysis and you’re ready to move onto the next step – final review.

Step 5: Review your work

Hey, you’re nearly there. Good job! Now it’s time to review your work.

This final step requires you to return to your research questions and compile your answers to them, based on the analysis. Make sure that you can answer your research questions thoroughly, and also substantiate your responses with evidence from your data.

Usually, discourse analysis studies make use of appendices, which are referenced within your thesis or dissertation. This makes it easier for reviewers or markers to jump between your analysis (and findings) and your corpus (your evidence) so that it’s easier for them to assess your work.

When answering your research questions, make you should also revisit your research aims and objectives , and assess your answers against these. This process will help you zoom out a little and give you a bigger picture view. With your newfound insights from the analysis, you may find, for example, that it makes sense to expand the research question set a little to achieve a more comprehensive view of the topic.

Let’s recap…

In this article, we’ve covered quite a bit of ground. The key takeaways are:

• Discourse analysis is a qualitative analysis method used to draw meaning from language in context.
• You should consider using discourse analysis when you wish to analyze the functions and underlying meanings of language in context.
• The two overarching approaches to discourse analysis are language-in-use and socio-political approaches .
• The main steps involved in undertaking discourse analysis are deciding on your analysis approach (based on your research questions), choosing a data collection method, collecting your data, investigating the context of your data, analyzing your data, and reviewing your work.

If you have any questions about discourse analysis, feel free to leave a comment below. If you’d like 1-on-1 help with your analysis, book an initial consultation with a friendly Grad Coach to see how we can help.

Psst… there’s more (for free)

This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project. 

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30 Comments

This was really helpful to me

I would like to know the importance of discourse analysis analysis to academic writing

In academic writing coherence and cohesion are very important. DA will assist us to decide cohesiveness of the continuum of discourse that are used in it. We can judge it well.

Thank you so much for this piece, can you please direct how I can use Discourse Analysis to investigate politics of ethnicity in a particular society

Fantastically helpful! Could you write on how discourse analysis can be done using computer aided technique? Many thanks

I would like to know if I can use discourse analysis to research on electoral integrity deviation and when election are considered free & fair

I also to know the importance of discourse analysis and it’s purpose and characteristics

Thanks, we are doing discourse analysis as a subject this year and this helped a lot!

Please can you help explain and answer this question? With illustrations,Hymes’ Acronym SPEAKING, as a feature of Discourse Analysis.

What are the three objectives of discourse analysis especially on the topic how people communicate between doctor and patient

Very useful Thank you for your work and information

thank you so much , I wanna know more about discourse analysis tools , such as , latent analysis , active powers analysis, proof paths analysis, image analysis, rhetorical analysis, propositions analysis, and so on, I wish I can get references about it , thanks in advance

Its beyond my expectations. It made me clear everything which I was struggling since last 4 months. 👏 👏 👏 👏

Thank you so much … It is clear and helpful

Thanks for sharing this material. My question is related to the online newspaper articles on COVID -19 pandemic the way this new normal is constructed as a social reality. How discourse analysis is an appropriate approach to examine theese articles?

This very helpful and interesting information

This was incredible! And massively helpful.

I’m seeking further assistance if you don’t mind.

Found it worth consuming!

What are the four types of discourse analysis?

very helpful. And I’d like to know more about Ethnography-based discourse analysis as I’m studying arts and humanities, I’d like to know how can I use it in my study.

Amazing info. Very happy to read this helpful piece of documentation. Thank you.

is discourse analysis can take data from medias like TV, Radio…?

I need to know what is general discourse analysis

Direct to the point, simple and deep explanation. this is helpful indeed.

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Thank you very much, for the clear explanations and examples.

It is really awesome. Anybody within just in 5 minutes understand this critical topic so easily. Thank you so much.

Thank you for enriching my knowledge on Discourse Analysis . Very helpful thanks again

This was extremely helpful. I feel less anxious now. Thank you so much.

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How to Do a Critical Discourse Analysis

Last Updated: April 7, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 87,508 times.

The field of critical discourse analysis (CDA) involves taking a deeper, qualitative look at different types of texts, whether in advertising, literature, or journalism. Analysts try to understand ways in which language connects to social, cultural, and political power structures. As understood by CDA, all forms of language and types of writing or imagery can convey and shape cultural norms and social traditions. While there is no single method that covers all types of critical discourse analyses, there are some grounding steps that you can take to ensure that your CDA is well done. [1] X Research source

Working with a Text

• Texts could include things like Moby Dick , Citizen Kane , a cologne advertisement, a conversation between a doctor and their patient, or a piece of journalism describing an election.

• As a first step, circle all of the adverbs and adjectives in the text. Then, consider what they might suggest about the tone of the piece.
• Look for tone words to help you figure out what the author is trying to convey.
• For example, say you're looking at a piece of political journalism about the president. If the text describes the president as “the goofball in the Oval Office,” the attitude is sarcastic and critical.
• However, if the president is described as “the leader of the free world,” the attitude is respectful and even reverential.
• If the article simply refers to the president as “the president,” its attitude is deliberately neutral, as if the text refuses to “take sides.”

• For example, think about a news report about international immigrants coming to a country. The newscaster can create different types of community by referring to the immigrants as “strangers,” “refugees,” or “aliens.”
• The word “refugees” will prompt sympathy among listeners and will help build a community between citizens and immigrants, while “alien” will help create hostile feelings and will exclude the immigrants from the nation's community.

• For example, an 18th century short story that begins, “The savages attacked the unarmed settlers at dawn,” contains implicit interpretations and biases about indigenous populations.
• Another story that begins, “The natives and settlers made a peaceful arrangement,” has a comparatively benign interpretation of historical events.

Analyzing the Text's Form and Production

• For example, think about the difference between an author who writes a novel for money and one who writes for their own pleasure.
• The first author would want to tap into popular trends ends of the day in order to profit, while the second author would be less concerned with pleasing the public.

• For example, consider the case of a CEO delivering a speech in person to their company. The fact that they're delivering a speech and not sending an open letter shows that openness and transparency are important to the CEO and the company culture.
• If the CEO did not deliver a speech, but only sent an email to board members and top executives, the formal change would imply that the text had a very different audience. The email would make the CEO seem less personal, unconcerned about their own workers, and elitist in who they chose to address.

• For example, say that a contemporary writer opens a poem or story with: “It was the best of times, it was the worst of times.” Quoting Charles Dickens at once shows that the author is well-read and also grounds their writing in the English Victorian literary tradition.

Tracing Power in Social Practices

• For example, if a political speakers says, “our forefathers smile upon us today,” they are using patriarchal language.
• The term “culture” should be taken very broadly. Businesses can have cultures, as can communities of all sizes, countries, language groups, racial groups, and even hobbyists can have specific cultures.

• For example, consider 2 different magazine ads for trucks. In the first, a rugged-looking man sits in a truck below the words “The vehicle for men.” In the second, a family sits in a truck and the ad copy reads, “A truck to hold everybody.”
• The first ad seems to rely on stereotypical ideas of masculinity, while the second seems more inclusive.

• For example, imagine a politician whose slogan is “All energy should come from coal!” Because of the extremity of the stance, you may suspect that the candidate represents a fringe party that doesn't share many of the mainstream party's views.
• You could confirm this suspicion by looking at other candidates' speeches to see how they address the fringe candidate. If other candidates critique the fringe candidate, the latter is likely part of a sub-group whose views aren't shared by the main political culture.

• For example, companies like Ikea, Emirate Airlines, and McDonald's have strong cultures and norms that exist internationally.

Expert Q&A

• In an academic setting, CDA isn't tied to 1 single field or discipline. Instead, CDA helps students in a variety of fields understand ways in which the production of texts carries cultural meaning. Thanks Helpful 1 Not Helpful 0
• As with any other theoretical field, there are many different ways to perform critical discourse analyses. However, they're largely the same at the core: the models all examine ways in which texts at the smallest (word-based) and the largest (social and cultural) levels have an impact on how communities are formed and what readers believe about the world. Thanks Helpful 1 Not Helpful 0

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• ↑ https://www.history.ac.uk/1807commemorated/media/methods/critical.html
• ↑ https://pages.gseis.ucla.edu/faculty/kellner/ed270/Luke/SAHA6.html#4
• ↑ https://study.com/academy/lesson/interpreting-literary-meaning-how-to-use-text-to-guide-your-interpretation.html
• ↑ https://www.scribbr.com/methodology/discourse-analysis/
• ↑ https://youtu.be/3w_5riFCMGA?t=378
• ↑ https://youtu.be/3w_5riFCMGA?t=669
• ↑ https://www.uv.es/gimenez/Recursos/criticaldiscourse.pdf
• ↑ https://youtu.be/3w_5riFCMGA?t=358

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Home » Discourse Analysis – Methods, Types and Examples

Discourse Analysis – Methods, Types and Examples

Table of Contents

Discourse Analysis

Definition:

Discourse Analysis is a method of studying how people use language in different situations to understand what they really mean and what messages they are sending. It helps us understand how language is used to create social relationships and cultural norms.

It examines language use in various forms of communication such as spoken, written, visual or multi-modal texts, and focuses on how language is used to construct social meaning and relationships, and how it reflects and reinforces power dynamics, ideologies, and cultural norms.

Types of Discourse Analysis

Some of the most common types of discourse analysis are:

Conversation Analysis

This type of discourse analysis focuses on analyzing the structure of talk and how participants in a conversation make meaning through their interaction. It is often used to study face-to-face interactions, such as interviews or everyday conversations.

Critical discourse Analysis

This approach focuses on the ways in which language use reflects and reinforces power relations, social hierarchies, and ideologies. It is often used to analyze media texts or political speeches, with the aim of uncovering the hidden meanings and assumptions that are embedded in these texts.

Discursive Psychology

This type of discourse analysis focuses on the ways in which language use is related to psychological processes such as identity construction and attribution of motives. It is often used to study narratives or personal accounts, with the aim of understanding how individuals make sense of their experiences.

Multimodal Discourse Analysis

This approach focuses on analyzing not only language use, but also other modes of communication, such as images, gestures, and layout. It is often used to study digital or visual media, with the aim of understanding how different modes of communication work together to create meaning.

Corpus-based Discourse Analysis

This type of discourse analysis uses large collections of texts, or corpora, to analyze patterns of language use across different genres or contexts. It is often used to study language use in specific domains, such as academic writing or legal discourse.

Descriptive Discourse

This type of discourse analysis aims to describe the features and characteristics of language use, without making any value judgments or interpretations. It is often used in linguistic studies to describe grammatical structures or phonetic features of language.

Narrative Discourse

This approach focuses on analyzing the structure and content of stories or narratives, with the aim of understanding how they are constructed and how they shape our understanding of the world. It is often used to study personal narratives or cultural myths.

Expository Discourse

This type of discourse analysis is used to study texts that explain or describe a concept, process, or idea. It aims to understand how information is organized and presented in such texts and how it influences the reader’s understanding of the topic.

Argumentative Discourse

This approach focuses on analyzing texts that present an argument or attempt to persuade the reader or listener. It aims to understand how the argument is constructed, what strategies are used to persuade, and how the audience is likely to respond to the argument.

Discourse Analysis Conducting Guide

Here is a step-by-step guide for conducting discourse analysis:

• What are you trying to understand about the language use in a particular context?
• What are the key concepts or themes that you want to explore?
• Select the data: Decide on the type of data that you will analyze, such as written texts, spoken conversations, or media content. Consider the source of the data, such as news articles, interviews, or social media posts, and how this might affect your analysis.
• Transcribe or collect the data: If you are analyzing spoken language, you will need to transcribe the data into written form. If you are using written texts, make sure that you have access to the full text and that it is in a format that can be easily analyzed.
• Read and re-read the data: Read through the data carefully, paying attention to key themes, patterns, and discursive features. Take notes on what stands out to you and make preliminary observations about the language use.
• Develop a coding scheme : Develop a coding scheme that will allow you to categorize and organize different types of language use. This might include categories such as metaphors, narratives, or persuasive strategies, depending on your research question.
• Code the data: Use your coding scheme to analyze the data, coding different sections of text or spoken language according to the categories that you have developed. This can be a time-consuming process, so consider using software tools to assist with coding and analysis.
• Analyze the data: Once you have coded the data, analyze it to identify patterns and themes that emerge. Look for similarities and differences across different parts of the data, and consider how different categories of language use are related to your research question.
• Interpret the findings: Draw conclusions from your analysis and interpret the findings in relation to your research question. Consider how the language use in your data sheds light on broader cultural or social issues, and what implications it might have for understanding language use in other contexts.
• Write up the results: Write up your findings in a clear and concise way, using examples from the data to support your arguments. Consider how your research contributes to the broader field of discourse analysis and what implications it might have for future research.

Applications of Discourse Analysis

Here are some of the key areas where discourse analysis is commonly used:

• Political discourse: Discourse analysis can be used to analyze political speeches, debates, and media coverage of political events. By examining the language used in these contexts, researchers can gain insight into the political ideologies, values, and agendas that underpin different political positions.
• Media analysis: Discourse analysis is frequently used to analyze media content, including news reports, television shows, and social media posts. By examining the language used in media content, researchers can understand how media narratives are constructed and how they influence public opinion.
• Education : Discourse analysis can be used to examine classroom discourse, student-teacher interactions, and educational policies. By analyzing the language used in these contexts, researchers can gain insight into the social and cultural factors that shape educational outcomes.
• Healthcare : Discourse analysis is used in healthcare to examine the language used by healthcare professionals and patients in medical consultations. This can help to identify communication barriers, cultural differences, and other factors that may impact the quality of healthcare.
• Marketing and advertising: Discourse analysis can be used to analyze marketing and advertising messages, including the language used in product descriptions, slogans, and commercials. By examining these messages, researchers can gain insight into the cultural values and beliefs that underpin consumer behavior.

When to use Discourse Analysis

Discourse analysis is a valuable research methodology that can be used in a variety of contexts. Here are some situations where discourse analysis may be particularly useful:

• When studying language use in a particular context: Discourse analysis can be used to examine how language is used in a specific context, such as political speeches, media coverage, or healthcare interactions. By analyzing language use in these contexts, researchers can gain insight into the social and cultural factors that shape communication.
• When exploring the meaning of language: Discourse analysis can be used to examine how language is used to construct meaning and shape social reality. This can be particularly useful in fields such as sociology, anthropology, and cultural studies.
• When examining power relations: Discourse analysis can be used to examine how language is used to reinforce or challenge power relations in society. By analyzing language use in contexts such as political discourse, media coverage, or workplace interactions, researchers can gain insight into how power is negotiated and maintained.
• When conducting qualitative research: Discourse analysis can be used as a qualitative research method, allowing researchers to explore complex social phenomena in depth. By analyzing language use in a particular context, researchers can gain rich and nuanced insights into the social and cultural factors that shape communication.

Examples of Discourse Analysis

Here are some examples of discourse analysis in action:

• A study of media coverage of climate change: This study analyzed media coverage of climate change to examine how language was used to construct the issue. The researchers found that media coverage tended to frame climate change as a matter of scientific debate rather than a pressing environmental issue, thereby undermining public support for action on climate change.
• A study of political speeches: This study analyzed political speeches to examine how language was used to construct political identity. The researchers found that politicians used language strategically to construct themselves as trustworthy and competent leaders, while painting their opponents as untrustworthy and incompetent.
• A study of medical consultations: This study analyzed medical consultations to examine how language was used to negotiate power and authority between doctors and patients. The researchers found that doctors used language to assert their authority and control over medical decisions, while patients used language to negotiate their own preferences and concerns.
• A study of workplace interactions: This study analyzed workplace interactions to examine how language was used to construct social identity and maintain power relations. The researchers found that language was used to construct a hierarchy of power and status within the workplace, with those in positions of authority using language to assert their dominance over subordinates.

Purpose of Discourse Analysis

The purpose of discourse analysis is to examine the ways in which language is used to construct social meaning, relationships, and power relations. By analyzing language use in a systematic and rigorous way, discourse analysis can provide valuable insights into the social and cultural factors that shape communication and interaction.

The specific purposes of discourse analysis may vary depending on the research context, but some common goals include:

• To understand how language constructs social reality: Discourse analysis can help researchers understand how language is used to construct meaning and shape social reality. By analyzing language use in a particular context, researchers can gain insight into the cultural and social factors that shape communication.
• To identify power relations: Discourse analysis can be used to examine how language use reinforces or challenges power relations in society. By analyzing language use in contexts such as political discourse, media coverage, or workplace interactions, researchers can gain insight into how power is negotiated and maintained.
• To explore social and cultural norms: Discourse analysis can help researchers understand how social and cultural norms are constructed and maintained through language use. By analyzing language use in different contexts, researchers can gain insight into how social and cultural norms are reproduced and challenged.
• To provide insights for social change: Discourse analysis can provide insights that can be used to promote social change. By identifying problematic language use or power imbalances, researchers can provide insights that can be used to challenge social norms and promote more equitable and inclusive communication.

Characteristics of Discourse Analysis

Here are some key characteristics of discourse analysis:

• Focus on language use: Discourse analysis is centered on language use and how it constructs social meaning, relationships, and power relations.
• Multidisciplinary approach: Discourse analysis draws on theories and methodologies from a range of disciplines, including linguistics, anthropology, sociology, and psychology.
• Systematic and rigorous methodology: Discourse analysis employs a systematic and rigorous methodology, often involving transcription and coding of language data, in order to identify patterns and themes in language use.
• Contextual analysis : Discourse analysis emphasizes the importance of context in shaping language use, and takes into account the social and cultural factors that shape communication.
• Focus on power relations: Discourse analysis often examines power relations and how language use reinforces or challenges power imbalances in society.
• Interpretive approach: Discourse analysis is an interpretive approach, meaning that it seeks to understand the meaning and significance of language use from the perspective of the participants in a particular discourse.
• Emphasis on reflexivity: Discourse analysis emphasizes the importance of reflexivity, or self-awareness, in the research process. Researchers are encouraged to reflect on their own positionality and how it may shape their interpretation of language use.

Advantages of Discourse Analysis

Discourse analysis has several advantages as a methodological approach. Here are some of the main advantages:

• Provides a detailed understanding of language use: Discourse analysis allows for a detailed and nuanced understanding of language use in specific social contexts. It enables researchers to identify patterns and themes in language use, and to understand how language constructs social reality.
• Emphasizes the importance of context : Discourse analysis emphasizes the importance of context in shaping language use. By taking into account the social and cultural factors that shape communication, discourse analysis provides a more complete understanding of language use than other approaches.
• Allows for an examination of power relations: Discourse analysis enables researchers to examine power relations and how language use reinforces or challenges power imbalances in society. By identifying problematic language use, discourse analysis can contribute to efforts to promote social justice and equality.
• Provides insights for social change: Discourse analysis can provide insights that can be used to promote social change. By identifying problematic language use or power imbalances, researchers can provide insights that can be used to challenge social norms and promote more equitable and inclusive communication.
• Multidisciplinary approach: Discourse analysis draws on theories and methodologies from a range of disciplines, including linguistics, anthropology, sociology, and psychology. This multidisciplinary approach allows for a more holistic understanding of language use in social contexts.

Limitations of Discourse Analysis

Some Limitations of Discourse Analysis are as follows:

• Time-consuming and resource-intensive: Discourse analysis can be a time-consuming and resource-intensive process. Collecting and transcribing language data can be a time-consuming task, and analyzing the data requires careful attention to detail and a significant investment of time and resources.
• Limited generalizability: Discourse analysis is often focused on a particular social context or community, and therefore the findings may not be easily generalized to other contexts or populations. This means that the insights gained from discourse analysis may have limited applicability beyond the specific context being studied.
• Interpretive nature: Discourse analysis is an interpretive approach, meaning that it relies on the interpretation of the researcher to identify patterns and themes in language use. This subjectivity can be a limitation, as different researchers may interpret language data differently.
• Limited quantitative analysis: Discourse analysis tends to focus on qualitative analysis of language data, which can limit the ability to draw statistical conclusions or make quantitative comparisons across different language uses or contexts.
• Ethical considerations: Discourse analysis may involve the collection and analysis of sensitive language data, such as language related to trauma or marginalization. Researchers must carefully consider the ethical implications of collecting and analyzing this type of data, and ensure that the privacy and confidentiality of participants is protected.

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What Is a Discourse Analysis Essay: Example & Guide

Discourse is the way people talk about any specific topic. It’s also the way in which language is used to convey social and historical meanings. Discourse analysis is the process that helps to understand the underlying message of what is being said. Sounds interesting? Keep reading to learn more. 

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This in this article, our custom writing team will:

• define discourse and its analysis; 
• explain how to write a discourse analysis essay step by step; 
• provide an essay sample.
• 🤔 Discourse Analysis Definition
• 🔬 Types & Approaches
• 👣 Step-by-Step Guide
• 📑 Discourse Analysis Example

🔍 References

🤔 what is a discourse analysis.

To write a good discourse analysis, it’s essential to understand its key concepts. This section of the article will focus on the definition of discourse itself and then move on to its analysis.

Discourse: Definition

Discourse is verbal or written communication that has unity, meaning, and purpose. In linguistics, discourse refers to a unit of language that is longer than a sentence. When you analyze discourse, you examine how the language is used to construct connected and meaningful texts. 

One crucial thing that can’t be neglected when it comes to discourse is the context. In linguistics, there are different ways to classify contexts. Here is one such classification:

The knowledge of context is crucial for discourse analysis, as it helps interpret the text’s meaning. For that reason, it’s essential to keep the context in mind while analyzing the discourse. No context simply means no discourse.  

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Discourse vs Syntax: Difference

• Syntax is one of discourse’s dimensions. It encompasses rules for composing grammatical sentences. Unlike discourse, syntax can also be applied to non-verbal instances such as music or any other code.
• Discourse is one level above syntax. It studies how the sets of sentences following syntactic parameters work together and convey the meaning.

Spoken Discourse vs Written Discourse

Discourse itself can be classified as written and spoken (or oral.) One of the main differences is that spoken discourse uses spoken words to transfer information, while written one uses written words. There are also some other differences:

• Spoken discourse needs to be understood immediately. It also usually contains discourse markers— words that create pause or separation of ideas such as “you know,” “like,” or “well.” 
• Written discourse can be referred to several times. For the written discourse to happen, the participants need to know how to write and read, requiring specific skills. It’s also often tied to the genre or structure of the language it uses to imply the purpose or context of the text. 

Discourse Analysis Definition

Discourse analysis is a technique that arose in the late 20th century from the growing interest in qualitative research. The main purpose of discourse analysis is to understand the message and its implications. It can be done by studying the text’s parts and the factors that influence people’s understanding of it.

Discourse analysis is deeply connected with linguistics, anthropology, sociology, socio-psychology, philosophy, communications studies, and literature. It challenges the idea that we should take language for granted and instead encourages more interpretative and qualitative approaches. That’s why it is used in various fields to:

• describe organizational change;
• read between the lines while analyzing policy texts;
• provide greater depth to qualitative accounting research;
• use multiple fields to synthesize information. 

Content Analysis vs. Discourse Analysis

Content analysis and discourse analysis are research techniques used in various disciplines. However, there are several differences between the two:

• Content analysis is quantitative. It focuses on studying and retrieving meaningful information from documents.
• Discourse analysis is qualitative. It focuses on how language is used in texts and contexts.

🔬 Preparing to Write a Discourse Analysis Essay

Now let’s talk about writing a discourse analysis essay. Before you start to work on your paper, it’s best to decide what type of discourse analysis you plan to do and choose the correct approach. It will influence your topic choice and writing techniques. Besides, it will make the whole process easier.

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Types of Discourse Analysis: How to Choose

Critical Discourse Analysis Characteristics

Critical discourse analysis or CDA is a cross-disciplinary methodological and theoretical approach. It focuses on the issues of power and inequalities in linguistic interactions between individuals and groups. It’s closely related to applied linguistics, cultural and social studies, anthropology, intercultural communication, and critical pedagogy.

Choose a critical discourse analysis if you want to do the following:

• Study meaning and context of the verbal interaction or a text.
• Focus on the topics of identity and power.
• Examine the potential for a change in an area.
• Explore the connections between power and ideology.

Cultural Discourse Analysis Characteristics

Cultural discourse analysis or CuDA is a method of studying culturally distinctive communication practices in our world. In the communication field, CuDA is most often used by scholars of Language and Social Interaction.

Choose a cultural discourse analysis if you’re interested in:

• Studying culturally-specific means of communication in various local contexts.
• Seeing how people talk about identity, relations, actions, and feelings.
• Proving that the differences should be acknowledged, embraced, and celebrated in intercultural dialogue.

Political Discourse Analysis Characteristics

Political discourse analysis or PDA focuses on the use of language in politics, political texts, and documents. It also includes the recipients of communicative political events, such as the citizens and the general public. Therefore, it can be said the discourse is located in both political and public spheres.

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Choose a political discourse analysis if you want to do the following:

• Deal with the concepts of political power, power   abuse ,  or domination.
• Examine the discursive conditions and consequences of social and political inequality.
• Analyze the words and actions of politicians.

Multimodal Discourse Analysis Characteristics

Multimodal discourse analysis is a technique that implies looking at multiple modes of communication such as text, color, and images. It studies how they interact with one another to create semiotic meaning.

Each mode of communication plays a specific role in the analysis. A picture, for instance, can easily depict something that takes too long to describe in words. Colors are mainly used to highlight specific aspects of the general message.

Choose a multimodal discourse analysis if you plan to:

• Look at several modes of communication at once.
• Conduct a nuanced and complex analysis of visual media.
• Work with online sources and platforms. 

Approaches to Discourse Analysis: How to Choose

Now that you’ve chosen the type of discourse analysis, it’s time to choose a suitable approach. There are two approaches to discourse analysis: language -in-use and socio-political discourse analysis .

• The language-in-use approach mainly focuses on the regular use of language in communication. It pays attention to sentence structure, phonology, and grammar. This approach is very descriptive and is mainly used in linguistics or literature.
• The socio-political approach focuses on how a language influences the social and political context and vice versa. One of the main socio-political approaches is Critical Discourse Analysis, born out of Michel Foucault’s work Discipline and Punish . It identifies two types of power: normalized and repressive (you can read about in Stanford Encyclopedia of Philosophy’s entry on Foucault .) 

The language-in-use framework involves identifying the technicalities of language and investigating how the features are used in a particular social context. 

the English language usually uses affixes and suffixes but not infixes. If an English speaker says something similar to “that’s un-flipping-believable,” the questions for this approach would be “What role does the infix play?” or “What is the goal of using such an infix?” 

Now let’s see an example of a socio-political approach. We’ll take the power dynamic between a teacher and a student as an illustration.

A teacher threatening a student with detention if they don’t stop speaking in class can be classified as a repressive power. Normalized power, in contrast, isn’t actively asserted. It’s the power that makes students not want to talk in class. It’s manifested in the subtle clues from our environment that tell students how to behave.

👣 How to Do Discourse Analysis Step by Step

Now you are finally ready to start writing your discourse analysis. Follow our step-by-step guide, and you’ll excel at it.

Step #1: Choose the research question and select the content of the analysis.

Coming up with a clearly defined research question is crucial. There’s no universal set of criteria for a good research question. However, try to make sure that you research question:

• clearly states the purpose of the work;
• is not too broad or too narrow;
• can be investigated and has enough sources to rely on;
• allows you to conduct an analysis;
• is not too difficult to answer.

Step #2: Gather information.

Go through interviews, speeches, discussions, blogs, etc., to collect all the necessary information. Make sure to gather factual details of when and where the content you will use was created, who the author is, and who published it.

Step #3: Study the context.

This step involves a close examination of various elements of the gathered material.

• Take a closer look at the words used in the source text, its sentences, paragraphs, and overall structure.
• Consider 3 constructs of context: participants, setting, and purpose . These 3 characteristics reflect information about the individual, their emotional state, and their identity as members of a societal group.

Step #4: Review the results.

Once you’ve researched and examined all the sources, it’s time to reflect on your results and place your analysis in a broader context.

• To establish a broader context, you may consider what events have impacted the topic you are writing about and the consequences.  
• Finally, draw conclusions that answer your research question. 

Step #5: Make an outline.

Before you are all set with your discourse analysis, one last step is to write an outline. Usually, a discourse analysis essay consists of six parts:

📑 Example of Discourse Analysis Essay

Now that you know all about discourse analysis, we will introduce an example of a discourse analysis essay. From this sample, you can see what the layout of this kind of essay usually looks like. 

You might also want to check out the discourse analysis samples below.

• Psychometric Approach and Discourse Analysis in Psychology of Laughter
• Financial Discourse Under Financial Crisis 2007-2008
• Dysphemism in Political Discourse Examples
• Historical Memory Discourse in Public Diplomacy
• Isolationism in Contemporary Public Discourse
• Lincoln’s and Dickinson’s Rhetorical Discourses

Discourse Analysis Essay Topics

• Terrorism theories and media discourse  
• The benefits of infographics in social media advertising 
• Do better communication skills lead to the development of the social self? 
• How can you make social media advertising successful? 
• Possible causes of the Mayan civilization’s political collapse    
• Commission of Education and Communication’s worldwide contribution  
• Coach and athletes’ communication strategy 
• Celebrities ‘ impact on politics 
• Social media marketing for brand promotion 
• What makes listening the most effective communication technique? 
• Excessive social media usage and its consequences 
• Web-based organizational discourses: climate change  
• Media as a tool to cause intense emotions 
• Verbal and nonverbal communication skills for presentations  
• New media technologies and the development of relationships and communication 
• Features and issues of the American political system  
• Association between social media use and FOMO 
• Communication issues between stakeholders 
• Why is political opportunity theory essential for social movement studies? 
• How do social media and the Internet connect people? 
• How can communication be used for self-presentation? 
• Does social media limit personal freedom? 
• Hamlet’s universality and contemporary cultural discourse  
• Is it possible to apply Goffman’s theory of the presentation of self in digital communication? 
• The Democratic and Republican Party’s position on the issue of Terrorism  
• How does social media affect families? 
• How communication affects the individual’s development  
• Characteristics of a political issue  
• Ageism in media and society 
• Possible mobile communication technologies of the future 
• How does social media technology improve democratic processes? 
• Persuasion and public communication  
• The signs of social media addiction  
• Psychometric approach and discourse analysis in the psychology of laughter  
• The role of media in a political system 
• Cultural differences in nonverbal communication  
• The politically socialized vision of the world 
• The negative effects of digital media platforms on the lives of young people 
• Core beliefs of different political ideologies  
• Approaches to overcome miscommunications in the workplace  
• The effectiveness of social media tools for educational purposes 
• Is technology a threat to face-to-face communication? 
• What issues come with using electronic media ? 
• Difficulties connected with the development of communication technologies  

Thanks for reading till the end! We hope you’ve enjoyed the article and found lots of helpful information. If you did, feel free to share it with your friends. We wish you good luck with the discourse analysis essay!

Further reading

• How to Write a Discursive Essay: Tips to Succeed & Examples
• Case Study Analysis: Examples + How-to Guide & Writing Tips
• How to Write a Literary Analysis Essay Step by Step
• How to Write a Rhetorical Analysis Essay: Outline, Steps, & Examples

❓ Discourse Analysis FAQs

Literary discourse analysis is a type of discourse analysis that deals with literature and is viewed as a relatively new approach to it. It integrates the analysis of literature and non-literary genres in an innovative study of discourse.

Rhetoric uses language to appeal to emotions to persuade, inform, or motivate the audience. Rhetorical discourse is used to study texts aimed at specific audiences. Such texts often try to convince or persuade people by using particular language and arguments. 

Critical discourse analysis focuses on issues of power and inequalities in linguistic interactions between individuals and different groups. It studies the role of power in the social construction of difference and examines how it’s created, questioned or inflicted through communication.

Discourse analysis is a blanket term that encompasses a range of qualitative research approaches that analyze the use of language in social contexts. These techniques help understand the underlying message of what people say and how they say it, whereas in face-to-face conversation, non-verbal interaction, documents, or images.

To write a discourse analysis of any community, you need to examine and understand it. Ask yourself these questions and try to identify the patterns:

1. What ideas or concerns keep the community together? 2. What kind of langue does it use? 3. Does it produce any written documents?

• Discourse: The University of Chicago
• Definition and Examples of Discourse: ThoughtCo
• Discourse: British Council: BBC
• Use Discourse Analysis: Emerald Publishing
• Discourse Analysis—What Speakers Do in Conversation: Linguistic Society of America
• Critical Discourse Analysis and Information and Communication Technology in Education: Oxford Research Encyclopedias
• Political Discourse Analysis: Exploring the Language of Politics and the Politics of Language: Research Gate
• Discourse Analysis and Everything You Need to Know: Voxco
• Multimodal Discourse Analysis: Diggit Magazine
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• Critical Discourse Analysis | Definition, Guide & Examples

Critical Discourse Analysis | Definition, Guide & Examples

Published on 5 May 2022 by Amy Luo . Revised on 5 December 2022.

Discourse analysis is a research method for studying written or spoken language in relation to its social context. It aims to understand how language is used in real-life situations.

When you do discourse analysis, you might focus on:

• The purposes and effects of different types of language
• Cultural rules and conventions in communication
• How values, beliefs, and assumptions are communicated
• How language use relates to its social, political, and historical context

Discourse analysis is a common qualitative research method in many humanities and social science disciplines, including linguistics, sociology, anthropology, psychology, and cultural studies. It is also called critical discourse analysis.

Table of contents

What is discourse analysis used for, how is discourse analysis different from other methods, how to conduct discourse analysis.

Conducting discourse analysis means examining how language functions and how meaning is created in different social contexts. It can be applied to any instance of written or oral language, as well as non-verbal aspects of communication, such as tone and gestures.

Materials that are suitable for discourse analysis include:

• Books, newspapers, and periodicals
• Marketing material, such as brochures and advertisements
• Business and government documents
• Websites, forums, social media posts, and comments
• Interviews and conversations

By analysing these types of discourse, researchers aim to gain an understanding of social groups and how they communicate.

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Unlike linguistic approaches that focus only on the rules of language use, discourse analysis emphasises the contextual meaning of language.

It focuses on the social aspects of communication and the ways people use language to achieve specific effects (e.g., to build trust, to create doubt, to evoke emotions, or to manage conflict).

Instead of focusing on smaller units of language, such as sounds, words, or phrases, discourse analysis is used to study larger chunks of language, such as entire conversations, texts, or collections of texts. The selected sources can be analysed on multiple levels.

Discourse analysis is a qualitative and interpretive method of analysing texts (in contrast to more systematic methods like content analysis ). You make interpretations based on both the details of the material itself and on contextual knowledge.

There are many different approaches and techniques you can use to conduct discourse analysis, but the steps below outline the basic structure you need to follow.

Step 1: Define the research question and select the content of analysis

To do discourse analysis, you begin with a clearly defined research question . Once you have developed your question, select a range of material that is appropriate to answer it.

Discourse analysis is a method that can be applied both to large volumes of material and to smaller samples, depending on the aims and timescale of your research.

Step 2: Gather information and theory on the context

Next, you must establish the social and historical context in which the material was produced and intended to be received. Gather factual details of when and where the content was created, who the author is, who published it, and whom it was disseminated to.

As well as understanding the real-life context of the discourse, you can also conduct a literature review on the topic and construct a theoretical framework to guide your analysis.

Step 3: Analyse the content for themes and patterns

This step involves closely examining various elements of the material – such as words, sentences, paragraphs, and overall structure – and relating them to attributes, themes, and patterns relevant to your research question.

Step 4: Review your results and draw conclusions

Once you have assigned particular attributes to elements of the material, reflect on your results to examine the function and meaning of the language used. Here, you will consider your analysis in relation to the broader context that you established earlier to draw conclusions that answer your research question.

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Discourse Analysis – A Definitive Guide With Steps & Types

Published by Alvin Nicolas at August 14th, 2021 , Revised On August 29, 2023

What is Discourse Analysis?

Discourse analysis is an essential aspect of studying a language and its uses in day-to-day life.

It aims to gain in-depth knowledge about the language and identify its association with society, culture, and people’s perception.

It is used in various social science and humanities disciplines, such as linguistic, sociolinguistics, and psycholinguistics.

Aims of Discourse Analysis

It focuses on

• The clear, in-depth meaning of the language.
• The uses of language and its effects.
• The association of the language with cultures, interpersonal relationships, and communication.
• Various components of the language like vocabulary, grammar, pronunciation, tone of voice, fonts, and written form.

Uses of Discourse Analysis

Discourse analysis is

• Used to study the language and its applications in texts and contexts.
• It focuses on the entire conversation and real text instead of constructed or artificial text.
• It helps linguists to know the role of language in improving the understanding of people.
• It enables teachers to learn many language strategies to teach students writing/speaking skills better.

Materials Used in Discourse Analysis

The material includes

Types of Discourse

What to analyse, does your research methodology have the following.

• Great Research/Sources
• Perfect Language
• Accurate Sources

If not, we can help. Our panel of experts makes sure to keep the 3 pillars of Research Methodology strong.

How to Conduct Discourse Analysis?

While conducting discourse analysis, you need to focus on the following points.

• Purpose of the writer
• The context of the speech/passage
• Type of the language used.
• The organisation of the text

You need to interpret the meaning and context of the discourse based on the available material and resources. There are various methods to conduct discourse analysis, but we are discussing the most basic method below.

Step1: Develop a Research Question

Like any other research in discourse analysis, it’s essential to have a  research question  to proceed with your study.  After selecting your research question, you need to find out the relevant resources to find the answer to it. Discourse analysis can be applied to smaller or larger samples depending on your research’s aims and requirements.

Example : If you want to find out the impact of plagiarism on the credibility of the authors. You can examine the relevant materials available on the topic from the internet, newspapers, and books published during the past 5-10 years.

Step 2: Collect Information and Establish the Context

After formulating a research question, you can  review the literature and find out the details about the source material, such as:

• Who is the author?
• What is the year and date of publication?
• What’s the name of the publication?
• What country and place is it from?
• What language is used?
• How and where did you find it?
• How can others get access to the same source?
• What kind of impact did it make on its audience?
• What’s the association between discourse material and real life?

These questions enable you to construct a strong evidence-based theory about your study.

Example: While investigating the history and origin of a particular religion. You also have to research the political events, culture, language of the people, and their association with society.

Generally, details about the publication and production of the material are available in the  about section on their online websites. If you don’t find the relevant information online, don’t hesitate to contact the editor or publication via email, phone calls, etc. 

Step 3: Analyse the Content

In this step, you should analyse various aspects of the materials such as:

• Sentence structure
• Inter-relationship between the text
• Layout and Page quality (if you are using offline materials)
• Links, comments, technical excellence, readability, multimedia content (if you are using online material)
• The genre of the source (a news item, political speech, a report, interview, biography, commentary, etc.)

The analysis of these elements gives you a clear understanding, and you can present your findings more accurately.  Once you have analysed the above features, you should analyse the following aspects:

• The structure of the argument
• The role of the introduction and conclusion of the material
• The context of the material
• Patterns and themes
• Discursive statements (arguments, perspective, thoughts of the writer/speaker
• Grammatical features (use of pronouns, adjectives, phrases, active or passive voice, and their meaning)
• Literary figures (idioms, similes, metaphors, allegories, proverbs)

Step 4: Interpret the Data

Now you have all the information, but the question that arises here is: 

What does it all mean?

To answer this question,  compile all your findings  to explain the meaning and context of the discourse.

Step 5: Present your Findings

It’s time to present your results. Throughout the process, you gathered detailed notes of the discourse, building a strong presentation or thesis. You can use the references of other relevant sources as evidence to support your discussion. Always try to make your paper interesting to grab the attention of the reader.

Advantages and Disadvantages of Discourse Analysis

• It provides a way of thinking and analysing the problem.
• It enables us to understand the context and perception of the speaker.
• It can be applied at any given time, place, and people.
• It helps to learn any language its origin and association with society and culture.

Disadvantages

• There are many options available as each tradition has its own concepts, procedures, and a specific understanding of discourse and its analysis.
• Discourse analysis doesn’t help to find out the answer to scientific problems.

Frequently Asked Questions

How to describe the discourse analysis.

Discourse analysis examines language use in context. It studies how communication shapes and reflects social meaning, power dynamics, and cultural norms. By analyzing spoken, written, or visual language, it unveils hidden ideologies, identities, and social structures within various contexts.

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Papers in Structural and Transformational Linguistics pp 349–372 Cite as

Discourse Analysis: A Sample Text

• Zellig S. Harris 3  

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Part of the book series: Formal Linguistics Series ((FLIS))

This paper offers an example of how connected discourse can be formally analyzed in such a way as to reveal something of its structure. The method used here was described in a previous paper, ‘Discourse Analysis’, Lg. 28 (1952), 1–30. It consists essentially of the following steps: given a particular text, we collect those linguistic elements (morphemes or sequences of morphemes) which have identical environments within a sentence, and we call these equivalent to each other; thus, if we find the sentences A F and B Fin our text, we write A=B and say that A is equivalent to B or that both are in the same equivalence class. We further collect those linguistic elements which have equivalent (rather than identical) environments, and we call these also equivalent to each other; if we find the sentences A F and B E , and if A=B (because B F occurs too), then F is secondarily equivalent to E , and we write F=E . (Note that in the sentence A F, A is the environment of F , and Fis the environment of A. ) This operation enables us to collect many or all of the linguistic elements or sections of any particular text into a few equivalence classes. For example, if our text consists of the sentences 1 A F: B E: C G: B F: M E: A G: N E: N G: M H , we set up two classes: one class to include A, B (because of A F and B F ), C (because of A G and C G), M , and N (because of B E and M E and N E ); the other class to include F , E (because of B F and B E ), G (because of A F and A G ), and H (because of M E and M H ). 2

• Noun Phrase
• Social Enterprise
• Economic Freedom
• Public Enterprise

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Italic colons represent periods between sentences of the original text; cf. Lg. 28 , 17, note 10a. (Paper XIX of this volume.)

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If we take a member of a class, say A , we can always find at least one other member ( B ) which at least once has the same environment that A has once. (They both occur before F , though B also occurs before E , while A also occurs before G.) Not every member of the class does this: M occurs only before E and H , while A occurs only before F and G . But if M and A have nevertheless been put in the same class, then they must at least once occur in equivalent if not identical environments. The E environment of M and the F environment of A are equivalent because both appear among the environments of some one member (B). These formulaic statements may be hard to apprehend intuitively; but the examples which will come out of the sample text below should make the relations clear.

This is a complete and separate section of an article by L. Corey, entitled ‘Economic Democracy without Statism’ (Commentary , August 1947, 145-6). The bracketed sentences will not be analyzed here. They are of the same general structure as the others, but are left out in order to keep the present paper within reasonable limits. In a forthcoming publication of a group of analyzed discourses, this text will be analyzed in toto, so that the reader can satisfy himself as to the application of the present results to the whole text. This text has been selected, not because it is particularly easy to analyze, but — quite the contrary — because it exhibits the problems and techniques of discourse analysis in great variety. Many discourses, such as scientific writing and conversational speech, are simpler to analyze. The first three unbracketed sentences here are particularly complicated, but the reader will find that the rest of the text is quite readily analyzable after these have been worked through. Reprinted by permission of Nathan Glazer, Associate Editor of Commentary .

Since this analysis is presented as an empirical attempt, each step will be justified with a minimum of theoretical grounding; and at the same time only such operations will be developed as are required for this particular text. Therefore we will not raise at this point the question whether different occurrences of the same morpheme may turn out to be homonyms belonging to two different classes of the text, and so in some sense not sub-stitutable for each other.

More generally, a sequence consisting of any segment + conjunction 4-another segment of the same grammatical class is replaceable by a single segment of that class ( XCX=X ). This holds whether a comma intonation encloses the conjunction + second segment or not: i. e. both for nationalization, or socialization , and for nationalization or socialization .

This treatment will have to be justified in the fuller analysis of the text which will be published elsewhere.

Problems of validity are raised when we draw, here and at some points below, upon substitutions which occur elsewhere in the article, outside the quoted section analyzed here. For a complete analysis we would have to treat a text long enough to contain within itself all the required substitutions.

A more careful analysis of phrases beginning with which would show that such adjectival phrases serve as repetitions of the phrases that precede them, so that our present phrase is equivalent to (or a repetition of) monopoly enterprises , and therefore substitutable for it. This, with other grammatical considerations useful in discourse analysis, is mentioned in the paper cited in the first paragraph.

The inverted form is not stylistically equivalent to the original. In some cases, the derived equivalent forms are not stylistically acceptable at all. This does not nullify the use of the equivalence as an intermediate step in our analysis.

The boldface numbers are of course not in the text. They are used here only to facilitate reference to the sentences.

The same is true of most occurrences of he, it , etc. As a simple example, consider the equivalence of I have a dollar watch: This is all I need , and I have a dollar watch: A dollar watch is all I need . Note that the plural morpheme stretches over the noun and the th which is a discontinuous extension or repetition of it: I have some dollar watches: They are all I need .

In addition to can for convenience be replaced by some single preposition like with , because NPN= N and PNPN=PN , so that PNP (such as in addition to ) can be replaced by a single P . Further use of the NPN=N formula enables us to consolidate industry (N 1 ) with (P) the limitation to large-scale industry ( N 2 = L ) into N2 alone, that is into our L . In all these changes we have not dropped any word which figures in the analysis of this text, but have merely performed certain grammatically equivalent substitutions in order that the words which follow socialize might be grammatically comparable to the words which follow socialize in sentences (1) and (2). The fact that these words turn out to be our old L is due not to our grammatical manipulations but to the recurrence here of the same morphemes: this (repeating large-scale ) and industry .

The reduction is effected as follows. By the laws of English grammar, a relative pronoun (e. g. that ) plus a verb (with or without a following object) constitutes an adjectival phrase to the preceding noun: N that V=AN (the tower that leans = the leaning tower ). Then would still remain a limited power state is adjectival to the noun state . And within plus this adjectival element plus the noun state is a PAN phrase which is itself adjectival to the preceding nouns diversity , etc. An alternative method of obtaining this reduction can be based on the fact that, for a certain group V i of English verbs (including is and remains), N 1 V i N 2 implies that N 1 and N 2 are substitutable for each other: e. g. in He is a man . In the parenthetical sentence that ( N 1 ) would still remain ( V i ) a limited-power state ( N 2 ), we can therefore substitute a limited-power state ( N 2 ) for that ( N 1 ). But by note 11, that merely repeats the preceding a state , hence limited power state is substitutable for state in the phrase within a. .

Our original sentence had functional organizational (A 1 ) forms that promote diversity (A′ 2 ). On grammatical grounds we have said that the first three words here are equivalent to forms that have functional organization . How does this equivalence connect grammatically with what follows? If we try to insert it in the sentence, we obtain forms that have functional organization that promote diversity . The subject of promote diversity is forms in the original sentence and therefore here too (since we are making no grammatical alteration); this is shown by the fact that the plural morpheme (which extends over subject and verb) extends both over forms (in the- s ) and over promote (in the third-person lack of- s ). Our only problem now is to discover why the phrase that we obtain does not read grammatically: where is the expected and after organization? We understand this as follows. The combination of a relative ( that ) plus a verb ( have or promote ) whose subject is forms has the grammatical standing of an adjectival phrase following forms , which in turn has the grammatical standing of an adjective preceding forms : thus forms that promote diversity is equivalent to forms with promotion of diversity , or to diversity-promoting forms . If we mark an adjectival phrase following a noun by A′ , we will find that we have here changed our original A 1 forms A ′ 2 into forms A ′ 1 A ′ 2 . The result reads peculiarly because we expect something like and after organization , between the two A ′. But this is no problem because the occurrence of conjunctions between adjectival segments is automatic. Conjunctions or commas (marking a special intonation) occur between adjoining adjectival segments of like syntactic structure: a long, dull book (A, AN) , or the fellow who called and who asked for you (NA ′ and A ′). Commas sometimes but not always occur between adjoining adjectival segments of unlike syntactic structure: a fellow I know, who asked for you (NA ′, A ′), but also a fellow I know who asked for you (NA ′ A ′). Conjunctions do not occur between adjectives preceding a noun and an adjectival phrase following the noun. Therefore, when we change ANA ′ into NA ′ A ′ we move from a form in which a conjunction does not appear to a form in which a conjunction appears automatically. If we supply this conjunction, we finally obtain forms that have functional organization and that promote diversity ( NA ′ and A ′).

As an example of the chain of substitutions we note the following excerpts from the bracketed sentences of our text. The first step is to show that public enterprise is substitutable for public corporations . Compare They can and should be independent (where the They follows right after Public enterprise and hence repeats it): They are independent (where the They follows right after public corporations) . To complete this substitution we must show the equivalence (for this text) of can and should be with are . First, can and should be is equivalent to can be (X 1 and X 2 can be replaced by either X alone); second, be is the same verb morpheme as are ; third, can + verb is substitutable here for the verb alone, because we have cooperatives serve economic freedom in sentence (8) and in the next sentence They can serve freedom . The remaining step is to show that public corporations is substitutable for socialized industry . We have Socialized industry ... made to promote ... decentralization (sentence (3)) and They provide ... decentralization (where They follows immediately after public corporations ). The required equivalence of made to promote and provide is given by the fact that the addition of minus to either of these is equivalent to prevent : compare prevent from promoting in sentence (4) with made to promote in sentence (3). And compare in the bracketed sentences: public enterprises prevent absolute centralization (S L — I T) , and in the next sentence they provide diversity (S L I — T) ; these two sentences are parallel to our 3 and 4 except that made to promote is replaced by provide . By this circuitous route we show that public enterprise is substitutable for socialized industry , which is our S L .

As in sentence (5). In other cases, however, the occurrence of economic may affect the status of a word which is not itself — T . In one of the bracketed sentences, for example, we have economic, not political, institutions . Here economic affects the standing of the phrase. Similarly, the word need in economic need does not occur by itself (hence has no standing by itself), and it is the whole AN phrase here which equals — T .

One might prefer to consider the words no bar as part of the object. This is immaterial; it would merely shift the position of two minus signs from the I to the T .

The argument can be stated as follows. Given S L I—T of sentence (2), let us consider the first part of sentence (6) analyzed as S — LI no — T (before we represent no by a minus). Here we have two sentences which are equivalent except that the second contains an extra minus and an extra word (in this case no ); and the extra word turns out to be the same morpheme as one of the members ( not ) of the class marked minus. The two sentences therefore differ only in that the second has two minuses more than the first. We repeat this analysis when we compare — S — L— I bar — T with S — L — I — T . In this pair, minus + bar is substitutable for minus + no in the other pair. Hence bar is equivalent to no , and is a member of the class marked minus.

In breaking up this sentence into two, for convenience of analysis, we leave out since , which, like the hence of sentence (1), is outside the subject, verb, and object phrases, and serves to connect sentences.

Our original sentence consisted of subject + verb + [object + conjunction + object] (where brackets indicate the domain of the conjunction, as at the end of sentence (5)). This is equivalent to a double sentence: subject + verb + object, twice over. A similar equivalence was seen at the end of sentence (3).

Of course, this will not apply to all sentences of this form. In some cases VPVing is substitutable rather for a single V: succeed in economizing is replaceable by economize alone, or the like. The specific conditions for this equivalence cannot be discussed here.

Note that when public enterprise occurs as the subject of I it is a substituent of S L . When it occurs as an adjectival phrase to a — T object it is simply included in the object phrase. This is an example of homonyms (in respect to substitution classes), such as were mentioned in note 4.

In a somewhat different way the where also filled these two functions, as do many wh and th words.

Or if we had marked diversity in object position as R (as we marked its substituent in sentence (1)), absolute state control would be marked — R when in object position.

In doing this, we assume that absolute state control has the same relation to diversity in the subject position as it has in the object position of the same sentence type (group of equivalent sentences). In object position diversity is — T and absolute state control is T . When we see that in subject position of the same sentence type diversity is — S , we take absolute state control in that position as S .

More exactly: if we replace the limitation or suppression of ideas by T we obtain a possible sentence of this text. Let us call an analysis of a sentence’ successful’ when each morpheme in it is assigned to a substitution class in such a way that the sequence of substitution classes represented by the sentence is a sequence which occurs elsewhere in the text. Then assigning the limitation or suppression of ideas to T yields a successful analysis of our sentence, though we have not shown that it is the ONLY successful analysis.

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Harris, Z.S. (1970). Discourse Analysis: A Sample Text. In: Papers in Structural and Transformational Linguistics. Formal Linguistics Series. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-6059-1_20

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Discourse Analysis – Definition & How to Do It

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Discourse analysis utilizes a unique methodology designed to reveal the underlying significance of both written and spoken language. This methodology is often a focal point of study in higher education courses related to humanities, linguistics, or social sciences.

In this piece, we will delve into the specific applications and nuances of discourse analysis, providing a detailed, step-by-step guide to assist you in incorporating this methodology into your scholarly work.

Inhaltsverzeichnis

• 1 Discourse Analysis – In a Nutshell
• 2 Definition: Discourse analysis
• 3 What is discourse analysis used for?
• 4 Discourse analysis vs. other methods
• 5 Discourse analysis: Step-by-step
• 6 Discourse analysis: Advantages vs. disadvantages

Discourse Analysis – In a Nutshell

• Discourse analysis can reveal deep motivations and meanings behind written and spoken language.
• This technique is useful to students taking humanities, linguistics, or social sciences courses.
• Learning to use discourse analysis can enrich your academic work.

Definition: Discourse analysis

Discourse analysis, which is sometimes abbreviated as DA, is a set of research methodologies created to uncover deep layers of meaning in different forms of speech, whether they are written or spoken.

As a research method, discourse analysis does not simply analyze language. Instead, it’s a tool that can reveal how language is used to express meaning and/or to achieve specific communicative goals.

You can apply different methods and perspectives to discourse analysis.

Discourse can be analyzed by taking into account the premises and assumptions of critical studies, anthropology, applied linguistics, sociology, translation studies, communication science, and psychology.

What is discourse analysis used for?

In academia, discourse analysis plays an important role in helping reveal nuances that can be very valuable in qualitative research . As such, it is commonly used by students of history, politics, sociology, linguistics, or gender studies to analyze past or current examples of discourse and to draw conclusions about the links between language and society.

As a student, you would want to use discourse analysis methodologies to reach a deeper level of analysis that can have a positive impact on your grades.

Discourse analysis vs. other methods

Discourse analysis is not the only methodology that studies language. However, it substantially differs from other methods, like grammar analysis. While the latter is concerned with grammatical or syntactical structure, discourse analysis helps the researcher or student dig deep under such structures to find meaningful insights.

Another difference is that language-focused analysis techniques tend to study language components in isolation, whereas discourse analysis takes those elements and evaluates them considering the context in which they happen.

In addition, discourse analysis examines authentic forms of language as they occur in real life, while researchers or students using other methods are more likely to create their own samples and examples.

Discourse analysis: Step-by-step

1. Define your primary questions

If you’re using discourse analysis as a research tool, you’ll want to frame your research with one or two relevant research questions. This will help you stay on topic and bring coherence to your work.

2. Choose your analytical approach

Next, you want to choose an analytical approach that will help shape and guide your discourse assessment. Which approach you choose will depend on your course and degree subject. For example, if you’re studying anthropology, you could choose to interpret your discourse analysis findings based on postmodernist theory. Or if you’re studying media and communication, you could choose a semiotic approach.

3. Collect your data

This is where you gather your research materials, which can be written texts, conversation transcripts, videos, speeches, debates, etc.

4. Define the context

Be as specific as you can about the context in which the discourse takes place. Here you can consider social, political, historical, or geographical data. Then, you can start making hypotheses as to how context influences discourse, and vice versa.

5. Code your data

Coding means systematically tagging research data, based on meaningful categories. For example, if you were analyzing a political speech, you could create various data categories based on the themes that keep appearing throughout the speech (e.g. democracy, community, identity), then you would find all statements relevant to each theme.

Also, make sure the themes are related to your research question/s.

6. Look for patterns

Go over your coded materials and try to find recurring patterns. Are certain words, sentences, or ideas repeated? If you’re analyzing conversations, does one person dominate the interaction? Are there silences or pauses?

7. Analyze language use

Here, you go into detail about the various aspects of language use, such as metaphors, jargon, use of active and passive voice, use of persuasive statements, etc.

8. Interpret your findings

Keeping your research data and analytical framework in mind, try to uncover the meaning of the discourse you’re analyzing, always relative to your research question/s. Make sure you present evidence in support of your interpretation.

9. Summarize your findings

You can close a discourse analysis exercise with a summary of your findings and suggest areas for potential future research.

Discourse analysis: Advantages vs. disadvantages

What are the types of discourse analysis.

In academic settings, there are four main types of discourse analysis:

• Focuses on analyzing how language is used to describe the characteristics of people, objects, concepts, or events.
• Attempts to uncover the underlying story behind a text, speech, or communicative interaction.
• Explores how language is used to tilt the audience in favor or against a topic or issue.
• Examines language-in-use and how it conveys information.

Does discourse analysis only study language?

Not exclusively. In some cases, discourse analysis methodologies analyze non-verbal factors (such as body language or intonation) in order to reveal the rich meaning behind communicative acts.

What are the three most important factors in discourse analysis?

The context in which discourse takes place, as well as the patterns and themes that emerge from language use.

Does discourse analysis have applications outside academia?

Yes, it is also used by political analysts, in social policy, and in marketing research.

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