how to write a conclusion to a persuasive speech

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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

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Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

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Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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How to Write Conclusions for Persuasive Speeches

Megan martin.

In a persuasive speech, the conclusion is your last opportunity to motivate your audience to act. Before you write your conclusion, consider the purpose of your speech. Perhaps you want your audience to take tangible action by donating money to the American Red Cross. Or your goal might be to encourage listeners to exercise more frequently. Clarifying your purpose will ensure that you communicate your intention to your audience.

Explore this article

• Use Tools and Information Persuasively
• Leave Your Audience With a Vivid Quote or Anecdote

1 Use Tools and Information Persuasively

If you want your audience to take a tangible action -- say, to adopt a homeless animal from a shelter rather than purchasing one from a pet store -- your conclusion should provide your audience with the tools or information they need to do this, such as contact information for your local Humane Society. To increase the likelihood your audience will take action, bring in the petition you want them to sign, or give them the address of the congressperson you are asking them to write and even samples of what points the letter should make.

2 Leave Your Audience With a Vivid Quote or Anecdote

If you do not have specific information or simply want to enhance the conclusion of your persuasive speech, use quotes, anecdotes or powerful statistics. If you want your audience to spend more time in nature, for example, offer statistics that demonstrate the benefits of spending time outdoors. Or you could quote a famous naturalist describing the beauty of a forest or recount a brief personal story about a meaningful moment you experienced in nature. Whichever strategy you choose, deliver your concluding thoughts with enthusiasm to show your confidence in the message.

• 1 University of Pittsburgh: Speaking in the Disciplines

About the Author

Megan Martin has more than 10 years of experience writing for trade publications and corporate newsletters as well as literary journals. She holds a Bachelor of Arts from the University of Iowa and a Master of Fine Arts in writing from The School of the Art Institute of Chicago.

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• How to end a speech effectively

How to end a speech memorably

3 ways to close a speech effectively.

By:  Susan Dugdale  | Last modified: 09-05-2022

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

• why closing well is important
• 3 effective speech conclusions with examples and audio
• 7 common ways people end their speeches badly  - what happens when you fail to plan to end a speech memorably
• How to end a Maid Honor speech: 20 examples
• links to research showing the benefits of finishing a speech strongly

Why ending a speech well is important

Research *  tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with:  "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.",  isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

• a powerful quotation
• a challenge
• a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

• Do you want to motivate them to work harder?
• Do you want them to join the cause you are promoting?
• Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act. 

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it:  sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Your speech purpose is to honor the memory of a dear friend who has passed  away.

You've briefly revisited the main points of your speech and wish in your closing words to  leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

• having no conclusion and whimpering out on a shrug of the shoulders followed by a weak,  'Yeah, well, that's all, I guess.',  type of line.
• not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
• ending with an apology undermining your credibility. For example:  'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'  
• adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
• making the ending too long in comparison to the rest of your speech.
• using a different style or tone that doesn't fit with what went before it which puzzles listeners.
• ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re  The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech    

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

More speech writing help

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about  structuring and writing a speech . 

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more. 

Research on what, and how, people remember: primacy and recency 

McLeod, S. A. (2008).  Serial position effect .  (Primacy and recency, first and last)  Simply Psychology.

Hopper, Elizabeth. "What Is the Recency Effect in Psychology?" ThoughtCo, Feb. 29, 2020.

ScienceDirect: Recency Effect - an overview of articles from academic Journals & Books covering the topic.

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11.2 Steps of a Conclusion

Learning objectives.

• Examine the three steps of an effective conclusion: restatement of the thesis, review of the main points, and concluding device.
• Differentiate among Miller’s (1946) ten concluding devices.

Matthew Culnane – Steps – CC BY-SA 2.0.

In Section 11.1 “Why Conclusions Matter” , we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps in building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. As we explained in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and finally, review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points originally set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well, so you are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is essentially the final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, he or she is simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve actually seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the basic audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care—what’s in it for them!

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table ( Table 11.1 “Your Speech Purpose and Concluding Devices” ) to help you quickly identify appropriate concluding devices.

Table 11.1 Your Speech Purpose and Concluding Devices

Key Takeaways

• An effective conclusion contains three basic parts: a restatement of the speech’s thesis; a review of the main points discussed within the speech; and a concluding device that helps create a lasting image in audiences’ minds.
• Miller (1946) found that speakers tend to use one of ten concluding devices. All of these devices are not appropriate for all speeches, so speakers need to determine which concluding device would have the strongest, most powerful effect for a given audience, purpose, and occasion.
• Take the last speech you gave in class and rework the speech’s conclusion to reflect the three parts of a conclusion. Now do the same thing with the speech you are currently working on for class.
• Think about the speech you are currently working on in class. Write out concluding statements using three of the devices discussed in this chapter. Which of the devices would be most useful for your speech? Why?

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9 Tips to End a Speech With a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

1) Plan Your Closing Remarks Word for Word

To ensure that your conclusion is as powerful as it can be, you must plan it word for word.

Ask yourself, “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End a Speech With a Call to Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power.

Here is a Speech Conclusion Call to Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard.

This makes it clear that you are coming to the end of your talk.

4) Close with a story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post “8 Public Speaking Tips to Wow Your Audience.”

Here’s a recap of these 4 tips in a video…

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem, “Don’t Quit,” or “Carry On!” by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of my favorite inspirational quotes that can be tied into most speeches.  You can also read this collection of leadership quotes for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but them slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the “exclamation point” at the end.

Try practicing on this poem that I referenced above…

Read through “Carry On!” by Robert Service .

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say something with filler words like, “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud…

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

First one…

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your fear of public speaking than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you have given a moving talk and really connected with your audience, someone will stand up and applaud. When this happens, encourage others by looking directly at the clapper and saying, “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably and Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

« Previous Post 8 Public Speaking Techniques to Wow Your Audience Next Post » 15 Ways to Start a Speech + Bonus Tips

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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So much is at stake in writing a conclusion. This is, after all, your last chance to persuade your readers to your point of view, to impress yourself upon them as a writer and thinker. And the impression you create in your conclusion will shape the impression that stays with your readers after they've finished the essay.

The end of an essay should therefore convey a sense of completeness and closure as well as a sense of the lingering possibilities of the topic, its larger meaning, its implications: the final paragraph should close the discussion without closing it off.

To establish a sense of closure, you might do one or more of the following:

• Conclude by linking the last paragraph to the first, perhaps by reiterating a word or phrase you used at the beginning.
• Conclude with a sentence composed mainly of one-syllable words. Simple language can help create an effect of understated drama.
• Conclude with a sentence that's compound or parallel in structure; such sentences can establish a sense of balance or order that may feel just right at the end of a complex discussion.

To close the discussion without closing it off, you might do one or more of the following:

• Conclude with a quotation from or reference to a primary or secondary source, one that amplifies your main point or puts it in a different perspective. A quotation from, say, the novel or poem you're writing about can add texture and specificity to your discussion; a critic or scholar can help confirm or complicate your final point. For example, you might conclude an essay on the idea of home in James Joyce's short story collection,  Dubliners , with information about Joyce's own complex feelings towards Dublin, his home. Or you might end with a biographer's statement about Joyce's attitude toward Dublin, which could illuminate his characters' responses to the city. Just be cautious, especially about using secondary material: make sure that you get the last word.
• Conclude by setting your discussion into a different, perhaps larger, context. For example, you might end an essay on nineteenth-century muckraking journalism by linking it to a current news magazine program like  60 Minutes .
• Conclude by redefining one of the key terms of your argument. For example, an essay on Marx's treatment of the conflict between wage labor and capital might begin with Marx's claim that the "capitalist economy is . . . a gigantic enterprise of dehumanization "; the essay might end by suggesting that Marxist analysis is itself dehumanizing because it construes everything in economic -- rather than moral or ethical-- terms.
• Conclude by considering the implications of your argument (or analysis or discussion). What does your argument imply, or involve, or suggest? For example, an essay on the novel  Ambiguous Adventure , by the Senegalese writer Cheikh Hamidou Kane, might open with the idea that the protagonist's development suggests Kane's belief in the need to integrate Western materialism and Sufi spirituality in modern Senegal. The conclusion might make the new but related point that the novel on the whole suggests that such an integration is (or isn't) possible.

Finally, some advice on how not to end an essay:

• Don't simply summarize your essay. A brief summary of your argument may be useful, especially if your essay is long--more than ten pages or so. But shorter essays tend not to require a restatement of your main ideas.
• Avoid phrases like "in conclusion," "to conclude," "in summary," and "to sum up." These phrases can be useful--even welcome--in oral presentations. But readers can see, by the tell-tale compression of the pages, when an essay is about to end. You'll irritate your audience if you belabor the obvious.
• Resist the urge to apologize. If you've immersed yourself in your subject, you now know a good deal more about it than you can possibly include in a five- or ten- or 20-page essay. As a result, by the time you've finished writing, you may be having some doubts about what you've produced. (And if you haven't immersed yourself in your subject, you may be feeling even more doubtful about your essay as you approach the conclusion.) Repress those doubts. Don't undercut your authority by saying things like, "this is just one approach to the subject; there may be other, better approaches. . ."

Copyright 1998, Pat Bellanca, for the Writing Center at Harvard University

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How to Write a Persuasive Speech

Last Updated: December 10, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,523,784 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

• Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
• Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
• Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

• For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

• An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
• Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
• For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

• Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
• Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
• Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
• You can rely on any one or some combination.

• The number of points you can make to support your position will be determined by how much time you have to speak.
• As a rule of thumb, three to four supporting points is usually a good number. [2] X Research source
• For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

• An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
• A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
• Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
• Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
• A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

• Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [4] X Research source
• Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
• Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

• Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
• For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
• Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

• Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

• Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
• For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
• Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. [5] X Research source It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
• Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

• Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

• Be friendly and make eye contact with the audience.
• Move around, where appropriate, but don't fidget or pick at your clothes or hair.
• Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
• Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

• For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

Community Q&A

• Look around at the audience, making eye contact, especially during pauses in your speech. If you're feeling nervous about this, pick out a single person in the audience and pretend you are speaking only to them. After a little while, pick someone else, and repeat. [6] X Research source Thanks Helpful 0 Not Helpful 0
• Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
• Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0

• Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
• Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

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• ↑ http://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-speech.html
• ↑ http://www.best-speech-topics.com/writing-a-persuasive-speech.html
• ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://www.leonardoenglish.com/blog/recording-yourself-in-english
• ↑ https://www.zenbusiness.com/blog/eyecontact/

About This Article

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• 100 Persuasive Speech Topics for Students
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement
• How to Write a Graduation Speech as Valedictorian
• How to Write a Letter of Complaint

52 Persuasive Conclusions – Call to Action

Learning Objectives

Conclusions in persuasive speaking function differently than informative speaking. You will learn how to incorporate a call to action in your persuasive conclusion.

• Create a persuasive conclusion that includes a call to action

Appeals and Challenges

Since the conclusion comes at the end of the speech, it is appropriate to leave the audience with an appeal or a challenge (or a combination of the two). Similar in nature, appeals and challenges are primarily divided by tone. Appeals are generally phrased more as requests, while challenges can take on a more forceful tone, almost ordering or daring audiences to engage in thought or action.

“Martin Luther King Jr.” Public domain.

One of the most historically memorable and effective conclusions that utilized appeal and challenge was Dr. Martin Luther King Jr.’s I Have a Dream speech.

And so let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snow-capped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that: Let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring. And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last! Free at last! Thank God Almighty, we are free at last! [3]

Your persuasive conclusion will look similar to your informative conclusion. You will create three parts, a summary of important pionts and restatement of the thesis, closure, and a clincher. Your call to action will fit into your closure. What do you want the audience to do with the information that you provided?

Your call to action must be:

• Relevant to your topic and audience – what is something they can do to help?
• Realistic – based on your audience, they will resources to do different things.
• Simple – narrow down to 1-2 things, do not provide 7 things you want them to do.
• Convenient – provide links, contact information, hours of operations, and any other important information they will need to carry out your call to action. Make it easy for them!

Key Takeaways

Now that you understand the importance of a call to action, you can brainstorm effective strategies to implement your own call to action in your speech.

• Incorporate a call to action that is realistic for your audience.
• Ensure your call to action is simple, convenient, and relevant to allow the audience to see themselves taking part in the call to action.
• Deliver the call to action in the conclusion with confidence! Nonverbal strategies are important during this part of the speech, too.

King, Jr., M. L. (1963, August 28). I have a dream.” Speech posted at  http://www.americanrhetoric.com/sp  eeches/mlkihaveadream.htm  ↵

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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Intro and Conclusion

Learning objectives.

• Identify the objectives and components of a speech introduction.
• Identify the objectives and components of a speech conclusion.

Introduction

• A speaker should do the following in the introduction of a speech: get the audience’s attention, introduce the topic, establish credibility and relevance, and preview the main points.

» Watch this video at 1.25x playback speed: https://www.linkedin.com/learning/writing-speeches/writing-the-introduction?u=2212217

We all know that first impressions matter. First impressions are quickly formed, sometimes spontaneous, and involve little to no cognitive effort. Your introduction is only a fraction of your speech, but in that first minute or so, your audience decides whether or not they are interested in listening to the rest of the speech. There are four objectives that you should accomplish in your introduction. They include getting your audience’s attention, introducing your topic, establishing credibility and relevance, and previewing your main points.

Step 1 of Introduction: Getting Your Audience’s Attention

There are several strategies you can use to get your audience’s attention. Ensure your attention-getter is appropriate, meaning that it’s unusual enough to get people interested—but not over the top—and relevant to your speech topic. Here are some common ways to grab the audience’s attention in a persuasive speech.

Cite a Startling Fact or Statistic

As you research your topic, take note of any information that defies your expectations or surprises you. If you have a strong reaction to something you learn, your audience may, too. When using a startling fact or statistic as an attention getter, it’s important to get the most bang for your buck. You can do this by sharing more than one fact or statistic that builds up the audience’s interest. When using numbers, it’s also good to repeat and/or repackage the statistics so they stick in the audience’s mind, which you can see in the following example:

“In 1994, sixteen states reported that 15–19 percent of their population was considered obese. Every other state reported obesity rates less than that. In 2010, every single state had at least a 20 percent obesity rate. In just six years, we went from no states with an obesity rate higher than 19 percent, to fifty.”

Use a Quotation

Some quotations are attention getting and some are boring. Some quotations are relevant and moving and some are abstract and stale. If you choose to open your speech with a quotation, choose one that is attention getting, relevant, and moving. The following example illustrates some tips for using a quote to start a speech: “‘The most important question in the world is ‘Why is the child crying?’’ This quote from author Alice Walker is at the heart of my speech today. Too often, people see children suffering at the hands of bullies and do nothing about it until it’s too late. That’s why I believe that all public schools should adopt a zero-tolerance policy on bullying.”

Notice that the quote is delivered first in the speech, then the source of the quote is cited. Since the quote, like a starting fact or statistic just discussed, is the attention-getting part, it’s better to start with that than the citation. Next, the speaker explains why the quote is relevant to the speech. Just because a quote seems relevant to you doesn’t mean the audience will also pick up on that relevance.

Ask a Question

A rhetorical question is different from a direct question. When a speaker asks a direct question, they actually want a response from their audience. A rhetorical question is designed to elicit a mental response from the audience, not a verbal or nonverbal one. In short, a rhetorical question makes an audience think. Asking a direct question of your audience is warranted only if the speaker plans on doing something with the information they get from the audience. For example, you might ask “By a show of hands, how many people have taken public transportation in the past week?” The speaker will then incorporate the responses into the speech by pointing out that public transportation is important.

A safer bet is to ask a rhetorical question that elicits only a mental response. A good rhetorical question can get the audience primed to think about the content of the speech. The following is a series of rhetorical questions used in a speech against the testing of cosmetics on animals: “Was the toxicity of the shampoo you used this morning tested on the eyes of rabbits? Would you let someone put a cosmetic in your dog’s eye to test its toxicity level? Have you ever thought about how many products that you use every day are tested on animals?” Make sure you pause after your rhetorical question to give the audience time to think.

Tell a Story

When you tell a story, whether in the introduction to your speech or not, you should aim to paint word pictures in the minds of your audience members. You might tell a story from your own life or recount a story you found in your research. You may also use a hypothetical story, which has the advantage of allowing you to use your creativity and help place your audience in unusual situations that neither you nor they have actually experienced. When using a hypothetical story, you should let your audience know it’s not real, and you should present a story that the audience can relate to. Speakers often let the audience know a story is not real by starting with the word imagine . As I noted, a hypothetical example can allow you to speak beyond the experience of you and your audience members by having them imagine themselves in unusual circumstances. For example, “Think of someone you really care about. Visualize that person in your mind. Now, imagine that days and weeks go by and you haven’t heard from that person. Weeks turn into months and years, and you have no idea if they are alive or dead.” The speaker could go on to compare that scenario to the experiences of friends and family of prisoners of war. While we may not be able to imagine being held captive for years, we all know what it’s like to experience uncertainty regarding the safety of a loved one.

Step 2 of Introduction: Introducing the Topic

Introducing the topic  of your speech is the most obvious objective of an introduction, but speakers sometimes forget to do this or do not do it clearly. Sometimes a speech topic doesn’t become obvious until the middle of a speech. By that time, however, it’s easy to lose an audience that didn’t get clearly told the topic of the speech in the introduction.  The following example introduces an argument about childhood obesity: “Childhood obesity is a serious problem facing our country and today I’ll persuade you that childhood obesity is a problem that can no longer be ignored.”

Step 3 of Introduction: Establishing Credibility

The way you write and deliver your introduction makes an important first impression on your audience. But you can also take a moment in your introduction to explicitly set up your credibility in relation to your speech topic. If you have training, expertise, or credentials (e.g., a degree, certificate, etc.) relevant to your topic, you can share that with your audience. It may also be appropriate to mention firsthand experience, previous classes you have taken, or even a personal interest related to your topic.

Step 4 of Introduction: Thesis and Preview of Main Points

Begin by stating your thesis clearly and directly. The preview of main points is usually the last sentence of your introduction and serves as a map of what’s to come in the speech.  Your preview should be one sentence, should include wording that is parallel to the key wording of your main points in the body of your speech, and should preview your main points in the same order you discuss them in your speech. The following example previews the main points for a speech on childhood obesity: “Today I’ll convey the seriousness of the obesity epidemic among children by reviewing common health problems associated with the disease, pinpoint the key cause of obesity, and outline steps we can take to combat this issue.”

Conclusions

How you conclude a speech leaves an impression on your audience. There are three important objectives to accomplish in the conclusion of a persuasive speech. They include restating your thesis, a call-to-action, and closing with a “clincher.”

» Watch this video at 1.25x playback speed: https://www.linkedin.com/learning/writing-speeches/finishing-with-a-strong-ending?u=2212217

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “Childhood obesity is a serious problem and we must regulate the fast food industry to protect our children.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have shown that the fast food industry must be regulated in order to protect our children from rising obesity rates.”  Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Call-to-Action

Probably the most common persuasive concluding device is the appeal for action or the call-to-action. In essence, the appeal for action occurs when a speaker asks the audience to engage in a specific behavior. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there. Here are some more examples of immediate calls to action:

• In a speech on petitioning a lawmaker for a new law, provide audience members with a pre-written e-mail they can send to the lawmaker.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change their behavior.

Closing Your Speech with a “Clincher”

Like the attention-getter, your closing statement is an opportunity for you to exercise your creativity as a speaker. Many students have difficulty wrapping up the speech with a sense of closure and completeness. In terms of closure, a well-written and well-delivered closing line signals to your audience that your speech is over, which cues their applause. The closing line should relate to the overall speech and should provide some “take-away” message that may leave an audience thinking or propel them to action. A sample closing line could be “For your health, for our children’s health, and for our country’s health, we must take steps to address childhood obesity today.” You can also bring your audience full-circle by referring back to the introduction in the closing of your speech. For example, you may finish an illustration or answer a rhetorical question you started in the introduction.

Key Takeaways

• A speaker should do the following in the conclusion of a persuasive speech: restate the thesis, add an urgent call-to-action, and provide closure.
• Draft the opening and closing lines of your speech. Remember to tap into your creativity to try to engage the audience. Is there any way you can tie the introduction and conclusion together to create a “ribbon and bow” for your speech?

Lass-Hennemann, J., Linn K. Kuehl, André Schulz, Melly S. Oitzl, and Hartmut Schachinger, “Stress Strengthens Memory of First Impressions of Others’ Positive Perosnality Traits,” PLoS ONE 6, no. 1 (2011): 1.

Laws, E. L., Jennifer M. Apperson, Stephanie Buchert, and Norman J. Bregman, “Student Evaluations of Instruction: When Are Enduring First Impressions Formed?” North American Journal of Psychology 12, no. 1 (2010): 81.

Monroe, A. H., and Douglas Ehninger, Principles of Speech , 5th brief ed. (Chicago, IL: Scott, Foresman, 1964).

Winans, J. A., Public Speaking (New York: Century, 1917), 411.

Rhetoric and Persuasion Copyright © by cwilliams1 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

• Argumentative
• Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

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McCombes, S. (2023, July 23). How to Conclude an Essay | Interactive Example. Scribbr. Retrieved April 3, 2024, from https://www.scribbr.com/academic-essay/conclusion/

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The Art of Persuasion: Writing a Compelling Speech

Discover the art of persuasion and learn how to write a compelling speech that captivates your audience. This blog post provides expert insights and practical tips for crafting an impactful persuasive speech.

Understanding the Power of Persuasion

Understanding the power of persuasion is crucial when it comes to writing a persuasive speech. Persuasion is the art of influencing and convincing others to adopt your point of view or take a specific action. By understanding the principles behind persuasion, you can effectively communicate your ideas and sway your audience.

One key aspect of persuasion is understanding the psychological factors that influence decision-making. People are often motivated by emotions, personal beliefs, and social influences. By tapping into these factors, you can tailor your speech to resonate with your audience and increase the likelihood of them being persuaded by your arguments.

Additionally, understanding the power dynamics at play can also enhance your persuasive abilities. Recognizing the authority or expertise you possess on the topic can lend credibility to your arguments, while acknowledging and addressing counterarguments can help you anticipate and overcome potential objections.

In summary, understanding the power of persuasion involves recognizing the psychological factors and power dynamics that influence decision-making. By leveraging these insights, you can effectively craft a persuasive speech that resonates with your audience and achieves your intended goals.

Analyzing Your Audience

Analyzing your audience is a crucial step in writing a persuasive speech. By understanding who your audience is, their beliefs, values, and attitudes, you can tailor your arguments to appeal to their specific needs and interests.

Start by conducting research or surveys to gather information about your audience. Consider their demographics, such as age, gender, education, and socioeconomic background. This information can provide valuable insights into their preferences and perspectives.

Furthermore, analyze your audience's psychographics, which include their interests, values, and motivations. What are their concerns and aspirations? What do they care about? By understanding their psychographics, you can identify common ground and frame your arguments in a way that resonates with their values.

Remember, effective persuasion requires connecting with your audience on an emotional level. By tailoring your speech to address their specific concerns and interests, you can create a compelling case that is more likely to persuade them.

In conclusion, analyzing your audience is essential for writing a persuasive speech. By understanding their demographics and psychographics, you can tailor your arguments to resonate with their needs and interests, increasing the chances of persuading them.

Selecting a Relevant and Timely Topic

Selecting a relevant and timely topic is crucial for capturing your audience's attention and maintaining their interest throughout your persuasive speech.

Firstly, consider the current issues and trends that are relevant to your audience. What are the pressing concerns or debates in their lives? By choosing a topic that is timely, you can tap into their existing interests and create a sense of urgency.

Additionally, selecting a topic that is relevant to your audience's lives or experiences can make your speech more relatable and engaging. Consider their needs, challenges, and aspirations. How can your speech address these aspects and provide valuable insights or solutions?

Furthermore, it is important to choose a topic that aligns with your own expertise and interests. By selecting a topic that you are passionate about and knowledgeable in, you can deliver a more authentic and compelling speech.

In summary, selecting a relevant and timely topic involves considering the current issues and trends that are relevant to your audience, as well as their needs and interests. By choosing a topic that aligns with your expertise and resonates with your audience, you can create a persuasive speech that captures their attention and maintains their interest.

Crafting a Strong Thesis Statement

Crafting a strong thesis statement is essential for creating a persuasive speech that effectively communicates your main argument or point of view.

A thesis statement serves as the foundation of your speech, providing a clear and concise statement of your main idea. It should be specific, debatable, and focused on the main argument you want to make.

To craft a strong thesis statement, start by clearly stating your position on the topic. Avoid vague or general statements and strive for clarity and precision. Additionally, ensure that your thesis statement is debatable, meaning that there are valid arguments on both sides of the issue.

Furthermore, consider the structure of your thesis statement. It should be concise and to the point, capturing the essence of your argument in a single sentence or two.

In conclusion, crafting a strong thesis statement involves clearly stating your position on the topic, ensuring that it is debatable, and structuring it in a concise and focused manner. A strong thesis statement sets the tone for your persuasive speech and guides your audience in understanding your main argument.

Using Emotional Appeals

Using emotional appeals is a powerful technique for persuading your audience and eliciting a strong response to your persuasive speech.

Emotions play a significant role in decision-making, and by tapping into your audience's emotions, you can create a deeper connection and increase the likelihood of them being persuaded.

To effectively use emotional appeals, start by identifying the emotions that are relevant to your topic and your audience. Consider the desired emotional response you want to evoke, whether it's empathy, excitement, fear, or hope. By understanding your audience's emotional triggers, you can tailor your speech to generate the desired emotional response.

Additionally, use storytelling and personal anecdotes to make your speech more relatable and emotionally engaging. Humanizing your arguments and connecting them to real-life experiences can create a powerful emotional impact.

However, it is important to use emotional appeals ethically and responsibly. Avoid manipulating or exploiting your audience's emotions, and ensure that your emotional appeals are supported by logical arguments and evidence.

In summary, using emotional appeals involves identifying the relevant emotions for your topic and audience, using storytelling and personal anecdotes to make your speech more relatable, and maintaining ethical standards in your use of emotional appeals. By effectively using emotional appeals, you can create a persuasive speech that resonates with your audience on an emotional level.

Supporting Your Arguments with Evidence

Supporting your arguments with evidence is essential for building credibility and persuasiveness in your speech.

Evidence can take various forms, including statistics, research findings, expert opinions, and real-life examples. By incorporating relevant and reliable evidence, you can strengthen your arguments and make them more convincing.

When selecting evidence, ensure that it is up-to-date, accurate, and relevant to your topic. Use credible sources and cite them appropriately to maintain credibility.

Additionally, consider the counterarguments and potential objections that your audience may have. Anticipate these objections and address them with counter-evidence or logical reasoning. By acknowledging and refuting opposing viewpoints, you can strengthen your overall argument.

Furthermore, use clear and concise language when presenting your evidence. Avoid jargon or complex terminology that may confuse or alienate your audience. Present the evidence in a logical and organized manner, making it easy for your audience to follow and understand.

In conclusion, supporting your arguments with evidence involves incorporating relevant, reliable, and up-to-date evidence to strengthen your persuasive speech. By addressing potential objections and presenting the evidence in a clear and organized manner, you can build credibility and persuade your audience effectively.

Structuring an Engaging Speech

Structuring your speech in an engaging manner is crucial for capturing and maintaining your audience's attention throughout your persuasive speech.

Start by organizing your speech into a clear introduction, body, and conclusion. The introduction should grab your audience's attention, provide a brief overview of your topic, and present your thesis statement. The body should be structured logically, with each main point supported by evidence and examples. The conclusion should summarize your main arguments and leave a lasting impression on your audience.

Additionally, consider incorporating storytelling, anecdotes, or rhetorical questions to make your speech more engaging and interactive. These techniques can help create a connection with your audience and enhance their overall experience.

Furthermore, use transitions and signposts to guide your audience through your speech. Clear and concise transitions help your audience follow your thoughts and maintain a sense of flow.

Lastly, consider the use of visual aids, such as slides or props, to enhance your speech and make it more visually appealing. Visual aids can help illustrate your points and make complex ideas more accessible to your audience.

In summary, structuring an engaging speech involves organizing it into a clear introduction, body, and conclusion, incorporating storytelling and rhetorical techniques, using transitions to guide your audience, and considering the use of visual aids. By structuring your speech effectively, you can capture and maintain your audience's attention throughout your persuasive speech.

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Mastering the art of extemporaneous speech, using stage movements and gestures as foundations of persuasion: learn these 3 ways (part 2), learn to create a persuasive speech: how to apply these tools to investigate your topic (part 2).

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68 Structuring the Conclusion and Examples

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize the functions of introductions and conclusions.
• Identify the primary elements of a speech introduction.
• Identify the primary elements of a speech conclusion.
• Construct introductions and conclusions.

Structuring the Conclusion

Similar to the introduction, the conclusion has three specific elements that you will want to incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should generally be incorporated into your conclusion in the order they are presented below.

Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

Generally, the easiest way to signal that it is the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well. While these may seem very blunt ways of communicating the end of your speech to the audience, you want it to be extremely clear to everyone that you are wrapping things up. Certainly you can choose to employ more elegant, interesting, or creative language here, but you then run the risk of the audience not catching on to the fact that your speech is ending.

On the other hand, saying “In conclusion” (and definitely saying it more than once) can have an unintended negative effect. The audience may figure you are finished and turn you off, sort of like how we get up and leave during the credits in a movie. Therefore, you can also go straight to the summary, which is Element 2.

Element 2: Restate Main Points

In the introduction of a speech you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the issue of “planned redundancy” again). When you preview your main points in the introduction, effectively discuss and make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over. Remember, your English instructor can re-read your essays as many times as he or she wants, but your audience – and your instructor – only have one opportunity to catch and remember the points you are trying to get across in your speech.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas. For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would make the audience confused and perhaps wonder why you did not address those in the body section. Or if you were giving a persuasive speech on wind energy and you ended with, “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” you are bringing up a counter-argument that should have been dealt with in the body of the speech.

This is a good place to remind you that the introduction, preview, transitions, and conclusion are for helping the audience be interested and prepared to listen, to retain, and to follow your speech. The conclusion is too late for that. The hard core facts and content are in the body. If you are tempted to cram lots of material into the conclusion, that is not the place for it, nor is it the place to provide the important steps to a solution.

As you progress as a public speaker, you will want to work on rephrasing your summary statement so that it does not sound like an exact repeat of the preview. For example, if your preview was:

The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.

Your summary might be:

In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.

Element 3: Clincher

The third element of your conclusion is the clincher , or something memorable with which to conclude your speech. The clincher is sometimes referred to as a Concluding Device. These are the very last words you will say in your speech, so you need to make them count. This is the last thing your audience will hear, so you want to make it good. In a certain way, you might think of your speech as a nice dinner at a fancy restaurant: the introduction is the appetizer that gets everyone ready for the main course, the body section is the “meat and vegetables,” and the conclusion is like dessert. But have you ever had a nice meal that ended with a dessert that didn’t really taste good? Regardless of how good the rest of the meal was, you probably walked away thinking, It was okay, but I just remember not liking it at the end . A good clincher prevents your audience from thinking that way, and in fact can even make an audience remember a speech more favorably.

something memorable with which to conclude your speech

In many ways the clincher is like the inverse of the attention-getter. You want to start the speech off with something strong, and you want to end the speech with something strong. To that end, similar to what we discussed above with attention getters, there are a number of ways you can make your clincher strong and memorable.

Conclude with a Challenge

One way you can end your speech is with a challenge. A challenge is a call to engage in some kind of activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

In a challenge, try to make it aspirational but reasonable. The challenge should be something they can strive for but not see as something impossible. Two or three more servings a day of fruits and vegetables is reasonable, but six probably would be seen as too much.

In the same category as a challenge, probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior. When a speaker concludes by asking the audience “to do” something, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, get more sleep, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. For a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech; someone giving a speech on petitioning a lawmaker for a new law could provide audience members with a prewritten e-mail they can send to the lawmaker.

If you are giving a persuasive speech about a solution to a problem, you should not relegate the call to action to the very end of the speech. It should probably be a main point where you can deal with the steps and specifics of the solution in more detail. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Quotation

Another way you can conclude a speech is by providing a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers.”

Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to sponsor a child in a developing country for $40 per month, you might use this quotation by Forest Witcraft:

“A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different, because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and make that sacrifice.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade the audience to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspirational concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. This is done by sharing a story, poem, or quotation that appeals to the audience basic values and therefore appeals to emotions. Stories or allusions to “underdogs” who overcame obstacles to achieve something worthwhile or those who make sacrifices for the good of others can help inspire. You probably know of such stories (Olympic athletes and a well-known figure such as Captain Sullenberg are examples) that would be of value, as long as they are relevant to your topic and purpose. Poetry is sometimes used to inspire, but you want to use a short passage (eight lines or less) of poetry that is clear to the audience.

to affect or arouse someone’s emotions in a specific, positive manner

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Refer Back to the Introduction

This method provides a good sense of closure to the speech and can be one of the most effective methods. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Conclude with an Anecdote or Personal Story

As with your attention getter, a brief story can be a strong way to conclude. However, it must be relevant and not go on too long. Combining this method and the previous one, you might finish telling a story that you started in the introduction as your clincher. This method is probably better with persuasive speeches where you want to end with a strong emotional appeal.

Conclude with a Reference to Audience or Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (the WIIFM question). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care about the topic and what’s in it for them.

Informative versus Persuasive Conclusions

As you read through the above possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. An appeal to action, for example, may not be appropriate for an informative speech since asking your audience to do something often borders on persuasion, which isn’t what an informative speech is intended to do. Similarly, if your persuasive speech is on the importance of voting in the next local election, an appeal to action clincher would probably be one of your stronger options.

8.5 – Examples of Conclusions

Here are two examples of conclusions. More examples can be found on the outlines at the ends of Chapters 12, 13, and 15.

Informative Speech Conclusion

Topic: Anxiety

Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people do not enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be more true, “Worry does not relieve tomorrow of its stress; it merely empties today of its strength.”

Persuasive Speech Conclusion

Topic: Adopting a Rescue Animal

I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it is a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: “You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.”

Something to Think About

Read out loud one of the example introductions earlier in the chapter, and time your reading. If an introduction should not be longer than about 10%-15% of the total speech time, how long would the speech attached to this introduction be? (You’ll have to do the math!) If you had to give a shorter speech using this introduction, how would you edit it to make it for the time limit but still be an effective introduction?

Final Note: If you are wondering about the photo at the beginning of this chapter, it is of the headstone of poet Emily Dickinson in Amherst, Massachusetts. Her parting words, as shown on the marker, were “Called Back.” That was her “life” conclusion. One of the authors is a huge Emily Dickinson fan, took the photo on a trip to New England, and loves to include quotations from her poetry.

Exploring Communication in the Real World Copyright © 2020 by Chris Miller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Tips on How to Write a Persuasive Speech

Persuasive speeches have the power to not only make a powerful point but create moments in time that define eras. From Martin Luther King Jr.’s “I Have a Dream” speech to King George VI’s radio speech, persuasive speeches have the ability to live and inspire indefinitely.

Politicians, in particular, rely on the power of persuasive speeches when campaigning and after being elected. There are professional speech writers that make a very lucrative living writing persuasive speeches for political and corporate leaders.

Persuasive speeches are not only for politicians and corporate leaders. Everyone is using or trying to use the art of persuasion each and every day as a call to action. You may find yourself needing to deliver a speech in a sales meeting to close a big client. You might find yourself in front of a local board in your community using the art of persuasion for a cause you strongly believe in. Whatever the situation, having an understanding of how to write a persuasive speech then deliver it is like having a superpower.

The great thing about learning how to write a persuasive speech is that anyone can do it. You don’t need to have any special talent for writing or speaking. There are creative elements, but those emerge as a result of mastering the fundamentals, which anyone can do.

In this article, you’re going to learn how to write a persuasive speech, so you can add that superpower to your talent stack and start getting more of what you want out of life. The most successful people in the business world and life, in general, all understand the power of persuasion to some degree, and now you can, too.

Define the Goal of Your Persuasive Speech

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

Analyze Your Audience

Understanding who your audience is and what level of awareness they’re at is critical to a successful persuasive speech. For example, if you’re talking about an issue your audience knows very little about, you’ll need to spend some time educating them about the history and background. On the other hand, if your audience is coming with a high level of awareness, educating them on what they already know will weaken your speech, and your audience will quickly disengage, or worse, take a position against you before even hearing the heart of your argument.

Understanding the perspective of your audience is important any time you are writing a speech. This is especially true with a persuasive speech because not only are you seeking to get them to listen to you, but you’re also hoping they’ll take a particular action after listening to your presentation.

Things to Consider About Your Audience

Aristotle and Quintilian are the most famous ancient scholars to give public speaking definitive rules. Aristotle defined rhetoric as a means to persuade on any subject. Quintilian published a twelve-volume textbook on rhetoric, and many of his references are still used today by politicians.

Cicero is considered perhaps the most significant rhetorician that ever lived. He is famous in the field of public speaking for creating the five canons of rhetoric—a five-step process for developing a persuasive speech that is still used to this very day.

Who is in Your Audience?

To properly analyze your audience, you first must understand who they are. Depending on your topic, knowing about your audience member’s age, income, ethnicity, race, gender, religion, profession, political beliefs, membership, and hobbies can influence the way you frame your topic and overall approach.

Who are You to Your Audience?

Does your audience have a predetermined opinion about you, your organization, or your profession? If so, it’s important to call it out and recognize it. Your audience will view this as you seeing and understanding them, and a bridge of common ground will have been built from the outset.

What Does the Audience Value?

Having clarity on what matters most to your audience allows you to align your speech topic with their most deeply-held values. For example, if you’re speaking to a veterans group that values community service, you can place more emphasis on your organization’s local charitable endeavors.

How Relevant is Your Topic?

Is your audience already invested in your topic? If it is, then you don’t need to spend a lot of time explaining why they should care about it. On the other hand, if the audience has a low level of awareness, it’s important to draw a connection between your topic and their interests early on in the speech.

Put Emphasis on Your Audience

Your objective is not to merely get through your speech, you’re trying to persuade your audience to take action or think about a topic with a new perspective. You need to make your audience feel like you genuinely recognize and care about their opinions and beliefs. A persuasive speech is not about you, it’s about the people you’re trying to persuade. Talk to your audience, not at them. When writing a speech, you need to keep in mind these are words to be spoken, so reading aloud after you write and during the editing process can be extremely helpful.

How to tell your story so the audience feels it’s their story.

​​​​​​​Organize Your Points with a Strong Outline

Public speaking can be categorized into four main types: ceremonial, demonstrative, informative, and persuasive.

Open Strong

Most of us will give a ceremonial speech during our lifetime. These are the speeches that mark special occasions. We’ve seen them at weddings, graduations, birthdays, office parties, and funerals. Often a ceremonial speech involves a toast and is delivered with intimacy and an emotional connection to the audience.

Attention Grabber

This can be a statement or even a visual that gets your audience’s attention. Often coming out of the gates with some drama works. This can be the most important line of your entire speech. If the audience does not engage from the start, it can be very difficult to get them back. Often this line comes in the form of a question that forces the audience to actively engage or think. It could be a riddle or unique question. The point is you want to grab attention and then do your best to hold on to it.

Link to the Audience

Showing that you have something in common with the audience builds trust. If possible, show that you have a similar background or share an emotional connection. This relies on you knowing your audience. For example, if you’re a parent, you can emphasize the common concern for your child’s future. If you share an ideological position with your audience, you may emphasize that.

Demonstrate Your Authority

Demonstrate to your audience that you’re a reliable source. Highlight the research you’ve done on the topic. If you have personal or professional experience with the topic, make sure to share that. If you’re speaking about teen drug addiction, and one of your teens had an addiction problem, it would be important to mention that experience.

Tell Them Your Goal

Be transparent about what you hope to accomplish. The more honest and upfront you are, the more that builds trust. This part can tie into your thesis statement.

Thesis Statement

The thesis statement is where you tell your audience your position on the topic you’ll be discussing. Your goal is to have the audience agree with your thesis by the conclusion of your speech. The thesis statement should be short and clearly state your views.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience. These reasons are various statements that provide support for the thesis statement. After each reason, the speaker lists examples as evidence to try and provide a factual argument to sway listeners’ opinions to agree with their own.

After you finish writing the speech introduction, you’ll start writing down the reasons you take the position you take. The reasons are a combination of statements that provide support for your thesis statement. After each reason, you want to persuade by giving examples that support your reasoning.

The same format can be followed throughout the speech.

Conclusion/Final Appeal

The conclusion is considered the most important part of a persuasive speech, besides the introduction and thesis statement. This is where you must sum up and tie in all of your arguments into one final powerful point. From a persuasion standpoint, it’s usually best to make it an appeal to emotion, supported by the appeals to logic you made throughout your speech.

COMMUNICATION WITH PURPOSE

Use the Power of Storytelling

The Key Elements of Storytelling in Your Persuasive Speech

• The story should build trust with your audience
• Every story has a conflict, hero, and solution
• Effective stories are simple and easy to understand

How Stories Build Trust

Good stories find common ground between you and your audience. The story should include both yourself and your audience. But your audience is the most important character in your story. Knowing who your audience is will help you craft your story. What is their history? What obstacles do they face? What is their experience? When your audience sees themselves in your story, you’ve gone a long way to build an enormous amount of trust.

Basic Story Structure

Just like your persuasive speech must have structure, so will the story you tell within the speech. All good stories have a conflict or problem. They all have a hero – usually the person telling the story or, even better, the audience. The third element of a basic story is a villain or enemy. In the context of your persuasive speech, you’ll need to shape the story around the topic. The story brings the topic to life in a way the audience can visualize. Your story may be an anecdotal story, but even that needs to obey the rules of story structure in order to draw the audience in.

Keep the Story Simple

The story is just a small part of your speech. It needs to be economical, impactful, and easy to follow. When you’re writing your story, you need to keep the time it will take to tell the story in mind. Make the story as simple as possible without sacrificing the impact. Stand Up comedians are some of the best short storytellers you can study. Many of their jokes are, in fact, stories. And the best ones make you laugh and persuade you at the same time. If you can do that, you’ll be way ahead of the game.

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Persuasive Speech Writing FAQs

If you spend any time researching how to write a persuasive speech, you’ll quickly find that people have a lot of questions about the topic. We’ve gathered some of the most frequently asked questions and answered them here in one place.

What are the Top 5 Persuasive Techniques?

1. repetition.

Anyone who has studied psychology understands the power of repetition. Your audience will never agree with you if they don’t truly get what you’re saying. Good repetition involves making your point in several different ways. Make it directly, use examples, tell a story, use quotes, and revisit it in your summary.

2. Give Reasons Why

Never forget the power of the word because. Psychological studies show that people are much more likely to comply with a request no matter how absurd if you give them a reason why.

3. Be Consistent

Consistency in our thoughts and actions is a valued social trait. When we view someone as inconsistent, we lose trust. Use this in your writing by getting the audience to agree with something up front that most people would have a hard time disagreeing with. Then make your case with supporting evidence while relating your thesis back to the opening scenario your audience already accepted as true.

4. Social Proof

We’re always looking to others for implicit or explicit advice on what to accept. Social proof is so powerful it can determine whether we give help to a person in need. For a persuasive speech giving statistics that support your thesis can be a powerful way to use social proof.

5. Storytelling

Stories have the power to get people to persuade themselves. Storytelling lies at the heart of persuasion. Do everything you can to tell better stories, you’ll soon find yourself to be a powerfully persuasive person.

What is Persuasive Writing?

Persuasive writing is basically a written form of an oral debate. Persuasive Writing is used to convince or persuade a reader that the writer’s opinion of a topic or cause is correct. When writing persuasive speeches, you need to be well versed in word selection, framing logical arguments, and creating a strong, cohesive closing argument.

What are the Three Types of Persuasive Speeches?

There are three kinds of persuasive speeches most often used in the area of beliefs and attitudes. These are speeches of fact, value, and policy. You can argue about what is, what should be, or how it should be.

What is a Good Persuasive Speech Topic?

The best topic for a persuasive speech is a topic you’re interested in. There are endless types of topics one can persuade on. It’s good to use a somewhat relevant and current topic so your audience will be familiar, but most important is your interest. If you’re not passionate about your position on a topic, your audience will notice quickly and lose interest.

What Persuasive Technique is the Most Effective?

If you can use storytelling to its maximum effect, you’ll be a powerful storyteller. The beauty of storytelling is putting the audience in a position where they persuade themselves to your position. They aren’t agreeing with you, they’re agreeing with themselves, and that element of autonomy has the biggest impact when it comes to persuasion.

Writing a Persuasive Speech Conclusion

Now you can see that persuasive speech writing is more skill than talent. These tips for writing hopefully have changed your point of view and given you the confidence you need to write a great persuasive speech.

Effective persuasion is about knowing the principles and using the right structure. Of course, when you deliver your speech, your body language and eye contact will influence the audience’s impression, but a properly written speech will give you the confidence you need for delivering a memorable, persuasive speech.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers tips on how to write a persuasive speech for organizations and individuals. To date, we’ve coached over 600 CEOs and helped individuals in some of the world’s largest companies including Netflix, eBay, Sonos, Lyft, and Freshworks.

Privacy Overview

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”