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50 Best Proven Writing a Feature Article Examples - Ultimate Guide 2024

Here are 10 important statistics about feature articles:

• Feature articles are one of the most popular forms of journalism, with over 70% of readers preferring them over other types of articles .
• Feature articles have an average word count of 1,500 to 2,500 words.
• Feature articles can cover a wide range of topics, including human interest stories, investigative reports, and in-depth profiles.
• Feature articles often require extensive research and interviews with multiple sources.
• Feature articles are known for their storytelling approach , engaging readers with compelling narratives.
• Feature articles are commonly published in magazines, newspapers, and online platforms .
• Feature articles have the potential to go viral and generate high levels of social media engagement .
• Feature articles can be a powerful tool for building brand awareness and establishing thought leadership.
• Feature articles often include elements such as anecdotes, quotes, and descriptive language to captivate readers.
• Feature articles should have a clear structure, including an attention-grabbing headline, an engaging introduction, and a well-organized body.

1. What is a Feature Article?

A feature article is a form of journalism that goes beyond the basic facts of a news story to provide in-depth analysis, background information, and personal perspectives. It aims to engage readers by telling a compelling story or exploring a specific topic in detail. Feature articles often use narrative techniques, such as storytelling and descriptive language, to captivate readers and keep them engaged throughout the article.

Example of me using AtOnce's AI language generator to write fluently & grammatically correct in any language:

1.1 Why are Feature Articles Important?

Feature articles are important because they offer a deeper understanding of a subject or issue. They provide context, analysis, and personal perspectives that go beyond the surface-level information provided in news articles . Feature articles can shed light on complex topics, humanize statistics, and bring attention to underreported stories. They have the power to inspire, educate, and provoke thought, making them an essential part of journalism.

2. Types of Feature Articles

There are various types of feature articles, each with its own unique characteristics and purposes. Some common types include:

2.1 Human Interest Stories

Human interest stories focus on the lives and experiences of individuals, often highlighting their triumphs, struggles, or unique circumstances. These articles aim to evoke emotions and create a connection between the reader and the subject of the story.

2.2 Investigative Reports

Investigative reports delve deep into a specific issue or topic, uncovering hidden truths, exposing corruption, or revealing new information. These articles require extensive research, interviews, and fact-checking to provide accurate and impactful reporting.

2.3 In-Depth Profiles

In-depth profiles provide a comprehensive look at a person, organization, or event. These articles go beyond the surface-level information to explore the background, motivations, and impact of the subject. They often include interviews with the subject and those close to them.

2.4 Trend Analysis

Trend analysis articles examine current trends or patterns in society, culture, or industry. These articles provide insights into the reasons behind the trends, their implications, and potential future developments

2.5 Travel Features

Travel features focus on specific destinations, providing readers with information, recommendations, and personal experiences related to travel. These articles often include vivid descriptions, photographs, and practical tips for travelers.

3. Steps to Writing a Feature Article

Writing a feature article requires careful planning, research, and storytelling skills. Here are the steps to follow :

3.1 Choose a Compelling Topic

Select a topic that is interesting, relevant, and has the potential to engage readers. Consider the target audience and their interests when choosing a topic.

3.2 Conduct Extensive Research

Gather as much information as possible about the topic through research, interviews, and observations. Use credible sources and fact-check the information to ensure accuracy.

3.3 Craft an Attention-Grabbing Headline

Create a headline that captures the essence of the article and entices readers to click and read further. The headline should be concise, intriguing, and reflective of the article's content.

3.4 Write an Engaging Introduction

The introduction should hook the reader and provide a brief overview of what the article will cover. It should be compelling, concise, and set the tone for the rest of the article.

3.5 Develop a Clear Structure

Organize the article into sections or paragraphs that flow logically and coherently. Each section should build upon the previous one and contribute to the overall narrative or argument.

3.6 Use Descriptive Language and Storytelling Techniques

Incorporate descriptive language, anecdotes, and storytelling techniques to make the article engaging and captivating. Use vivid imagery and sensory details to bring the subject matter to life.

3.7 Include Quotes and Expert Opinions

Integrate quotes from relevant sources, including experts, eyewitnesses, or individuals directly involved in the story. These quotes add credibility and provide different perspectives on the topic.

3.8 Edit and Revise

Review the article for clarity, coherence, and grammar errors. Make sure the article flows smoothly and is free of any factual inaccuracies or inconsistencies.

3.9 Proofread and Polish

Read the article multiple times to catch any spelling or punctuation mistakes. Pay attention to the overall readability and ensure that the article meets the publication's guidelines and style.

4. Examples of Well-Written Feature Articles

Here are 10 examples of well-written feature articles:

4.1 The Power of Forgiveness: A Journey of Healing

This feature article explores the transformative power of forgiveness through the personal journey of a woman who forgave her father's killer. It delves into the emotional and psychological impact of forgiveness and highlights the importance of empathy and compassion.

4.2 Uncovering the Dark Secrets of the Fashion Industry

This investigative report exposes the hidden realities of the fashion industry , including sweatshop labor, environmental pollution, and exploitation. It sheds light on the ethical implications of fast fashion and calls for more sustainable and responsible practices.

4.3 The Rise of Veganism: A Lifestyle Revolution

This trend analysis article explores the growing popularity of veganism and its impact on individuals, animals, and the environment. It discusses the reasons behind the rise of veganism, provides practical tips for transitioning to a vegan lifestyle, and highlights the benefits of plant -based diets.

4.4 Inside the Mind of a Genius: The Life and Work of Albert Einstein

This in-depth profile delves into the life, achievements, and contributions of renowned physicist Albert Einstein. It explores his groundbreaking theories, his personal struggles, and his lasting legacy in the field of science.

4.5 Exploring the Hidden Gems of Southeast Asia

This travel feature takes readers on a virtual journey through the lesser-known destinations of Southeast Asia. It provides insider tips, cultural insights, and stunning visuals to inspire readers to explore these hidden gems.

5. Tips for Writing a Compelling Feature Article

Here are some tips to help you write a compelling feature article:

5.1 Know Your Audience

Understand who your target audience is and tailor your writing style , tone, and content to their preferences and interests. Consider what would engage and resonate with them.

5.2 Start with a Strong Hook

Grab the reader's attention from the beginning with a strong hook or opening sentence. This could be a surprising fact, an intriguing question, or a compelling anecdote.

5.3 Use Clear and Concise Language

Avoid jargon, complex sentences, and unnecessary words. Use simple and straightforward language to ensure that your article is accessible and easy to understand.

5.4 Tell a Story

Incorporate storytelling techniques to make your article engaging and relatable. Use anecdotes, personal experiences, and vivid descriptions to bring the subject matter to life.

5.5 Include Multiple Perspectives

Provide a balanced view by including quotes and perspectives from different sources. This adds depth and credibility to your article and allows readers to form their own opinions.

5.6 Edit and Revise

Edit your article for clarity, coherence, and grammar errors. Ensure that your ideas flow logically and that there are no factual inaccuracies or inconsistencies.

5.7 Use Visuals

Incorporate visuals such as photographs, infographics, or charts to enhance your article and make it visually appealing. Visuals can help illustrate your points and break up the text.

5.8 End with a Strong Conclusion

Wrap up your article with a memorable conclusion that summarizes the main points and leaves a lasting impression on the reader. Consider ending with a thought-provoking question or a call to action.

6. Common Mistakes to Avoid

Avoid these common mistakes when writing a feature article:

6.1 Lack of Research

Insufficient research can result in inaccurate information or a shallow understanding of the topic. Take the time to gather reliable sources and conduct thorough research before writing.

6.2 Poor Structure

A poorly structured article can confuse readers and make it difficult for them to follow your argument or narrative. Plan your article carefully and ensure that it has a clear and logical structure.

6.3 Overuse of Jargon

Avoid using excessive jargon or technical terms that may alienate or confuse readers. Use language that is accessible and easily understood by your target audience.

6.4 Lack of Variety in Sources

Relying on a single source or perspective can limit the depth and credibility of your article. Seek out multiple sources and include a range of perspectives to provide a well-rounded view.

6.5 Neglecting Editing and Proofreading

Skipping the editing and proofreading process can result in grammatical errors, typos, and inconsistencies. Take the time to carefully review and polish your article before submitting it.

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7. How to Pitch a Feature Article

If you want to pitch a feature article to a publication, follow these steps:

7.1 Research the Publication

Familiarize yourself with the publication's style, tone, and content. Understand their target audience and the types of articles they typically publish.

7.2 Craft a Compelling Pitch

Create a concise and persuasive pitch that highlights the unique angle or story you plan to cover. Clearly explain why your article would be a good fit for the publication.

7.3 Include Relevant Samples

Attach samples of your previous work that demonstrate your writing style and ability to write engaging feature articles. Choose samples that are relevant to the publication's niche or topic.

7.4 Follow Submission Guidelines

Read and follow the publication's submission guidelines carefully. Pay attention to word count limits, formatting requirements, and any specific instructions for pitching feature articles.

7.5 Be Persistent

If your pitch is rejected, don't be discouraged. Keep refining your ideas and pitching to other publications. Persistence is key in the world of freelance writing

8. Tools for Writing Feature Articles

Here are some useful tools that can assist you in writing feature articles:

8.1 Grammarly

Grammarly is an online writing assistant that helps you eliminate grammar and spelling errors. It also provides suggestions for improving sentence structure and clarity.

8.2 Hemingway Editor

The Hemingway Editor is a tool that analyzes your writing and highlights complex sentences, passive voice, and other readability issues. It helps you simplify your writing and make it more accessible.

8.3 Evernote

Evernote is a note-taking app that allows you to organize your research, ideas, and drafts in one place. It syncs across devices, making it easy to access your work from anywhere.

Canva is a graphic design tool that enables you to create visually appealing images, infographics, and social media graphics to accompany your feature article.

8.5 Google Docs

Google Docs is a cloud-based word processing tool that allows for easy collaboration and sharing of documents. It also offers built-in grammar and spell-check features.

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9. Conclusion

Writing a feature article requires careful planning, research, and storytelling skills. By following the steps outlined in this ultimate guide, you can create compelling and engaging feature articles that captivate readers and leave a lasting impact. Remember to choose a compelling topic, conduct thorough research, use descriptive language, and edit your article for clarity and coherence. With practice and persistence, you can become a master of writing feature articles.

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What is a feature article?

A feature article is a type of journalistic writing that focuses on a specific topic or subject in a detailed and informative manner. It goes beyond the basic facts and provides in-depth analysis, personal stories, and expert opinions to engage and inform the readers.

How do you structure a feature article?

A feature article typically follows a specific structure. It starts with a compelling introduction that grabs the reader's attention, followed by the body paragraphs that provide detailed information, personal anecdotes, and expert opinions. It ends with a conclusion that summarizes the main points and leaves the reader with a thought-provoking ending.

Can you provide an example of a feature article?

Certainly! Here's an example of a feature article titled 'Exploring the Wonders of Underwater Caves': [Article content goes here]

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Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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How to Write a Feature Article: A Step-by-Step Guide

Feature stories are one of the most crucial forms of writing these days, we can find feature articles and examples in many news websites, blog websites, etc.  While writing a feature article a lot of things should be kept in mind as well. Feature stories are a powerful form of journalism, allowing writers to delve deeper into subjects and explore the human element behind the headlines. Whether you’re a budding journalist or an aspiring storyteller, mastering the art of feature story writing is essential for engaging your readers and conveying meaningful narratives. In this blog, you’ll find the process of writing a feature article, feature article writing tips, feature article elements, etc. The process of writing a compelling feature story, offering valuable tips, real-world examples, and a solid structure to help you craft stories that captivate and resonate with your audience.

Read Also: Top 5 Strategies for Long-Term Success in Journalism Careers

Table of Contents

Understanding the Essence of a Feature Story

Before we dive into the practical aspects, let’s clarify what a feature story is and what sets it apart from news reporting. While news articles focus on delivering facts and information concisely, feature stories are all about storytelling. They go beyond the “who, what, when, where, and why” to explore the “how” and “why” in depth. Feature stories aim to engage readers emotionally, making them care about the subject, and often, they offer a unique perspective or angle on a topic.

Tips and tricks for writing a Feature article

 In the beginning, many people can find difficulty in writing a feature, but here we have especially discussed some special tips and tricks for writing a feature article. So here are some Feature article writing tips and tricks: –

Read Also: How Fact Checking Is Strengthening Trust In News Reporting

1. Choose an Interesting Angle:

The first step in feature story writing is selecting a unique and compelling angle or theme for your story. Look for an aspect of the topic that hasn’t been explored widely, or find a fresh perspective that can pique readers’ curiosity.

2. Conduct Thorough Research:

Solid research is the foundation of any feature story. Dive deep into your subject matter, interview relevant sources, and gather as much information as possible. Understand your subject inside out to present a comprehensive and accurate portrayal.

3. Humanize Your Story:

Feature stories often revolve around people, their experiences, and their emotions. Humanize your narrative by introducing relatable characters and sharing their stories, struggles, and triumphs.

4. Create a Strong Lead:

Your opening paragraph, or lead, should be attention-grabbing and set the tone for the entire story. Engage your readers from the start with an anecdote, a thought-provoking question, or a vivid description.

5. Structure Your Story:

Feature stories typically follow a narrative structure with a beginning, middle, and end. The beginning introduces the topic and engages the reader, the middle explores the depth of the subject, and the end provides closure or leaves readers with something to ponder.

6. Use Descriptive Language:

Paint a vivid picture with your words. Utilize descriptive language and sensory details to transport your readers into the world you’re depicting.

7. Incorporate Quotes and Anecdotes:

Quotes from interviews and anecdotes from your research can breathe life into your story. They add authenticity and provide insights from real people.

8. Engage Emotionally:

Feature stories should evoke emotions. Whether it’s empathy, curiosity, joy, or sadness, aim to connect with your readers on a personal level.

Read Also: The Ever-Evolving World Of Journalism: Unveiling Truths and Shaping Perspectives

Examples of Feature Stories

Here we are describing some of the feature articles examples which are as follows:-

“Finding Beauty Amidst Chaos: The Life of a Street Artist”

This feature story delves into the world of a street artist who uses urban decay as his canvas, turning neglected spaces into works of art. It explores his journey, motivations, and the impact of his art on the community.

“The Healing Power of Music: A Veteran’s Journey to Recovery”

This story follows a military veteran battling post-traumatic stress disorder and how his passion for music became a lifeline for healing. It intertwines personal anecdotes, interviews, and the therapeutic role of music.

“Wildlife Conservation Heroes: Rescuing Endangered Species, One Baby Animal at a Time”

In this feature story, readers are introduced to a group of dedicated individuals working tirelessly to rescue and rehabilitate endangered baby animals. It showcases their passion, challenges, and heartwarming success stories.

What should be the feature a Feature article structure?

Read Also: What is The Difference Between A Journalist and A Reporter?

Structure of a Feature Story

A well-structured feature story typically follows this format:

Headline: A catchy and concise title that captures the essence of the story. This is always written at the top of the story.

Lead: A captivating opening paragraph that hooks the reader. The first 3 sentences of any story that explains 5sW & 1H are known as lead.

Introduction : Provides context and introduces the subject. Lead is also a part of the introduction itself.

Body : The main narrative section that explores the topic in depth, including interviews, anecdotes, and background information.

Conclusion: Wraps up the story, offers insights, or leaves the reader with something to ponder.

Additional Information: This may include additional resources, author information, or references.

Read Also: Benefits and Jobs After a MAJMC Degree

Writing a feature article is a blend of journalistic skills and storytelling artistry. By choosing a compelling angle, conducting thorough research, and structuring your story effectively, you can create feature stories that captivate and resonate with your readers. AAFT also provides many courses related to journalism and mass communication which grooms a person to write new articles, and news and learn new skills as well. Remember that practice is key to honing your feature story writing skills, so don’t be discouraged if it takes time to perfect your craft. With dedication and creativity, you’ll be able to craft feature stories that leave a lasting impact on your audience.

What are the characteristics of a good feature article?

A good feature article is well-written, engaging, and informative. It should tell a story that is interesting to the reader and that sheds light on an important issue.

Why is it important to write feature articles?

Feature articles can inform and entertain readers. They can also help to shed light on important issues and to promote understanding and empathy.

What are the challenges of writing a feature article?

The challenges of writing a feature article can vary depending on the topic and the audience. However, some common challenges include finding a good angle for the story, gathering accurate information, and writing in a clear and concise style.

Aaditya Kanchan is a skilled Content Writer and Digital Marketer with experience of 5+ years and a focus on diverse subjects and content like Journalism, Digital Marketing, Law and sports etc. He also has a special interest in photography, videography, and retention marketing. Aaditya writes in simple language where complex information can be delivered to the audience in a creative way.

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How to Write a Feature Article

Last Updated: April 29, 2023 Approved

This article was co-authored by Mary Erickson, PhD . Mary Erickson is a Visiting Assistant Professor at Western Washington University. Mary received her PhD in Communication and Society from the University of Oregon in 2011. She is a member of the Modern Language Association, the National Communication Association, and the Society for Cinema and Media Studies. There are 7 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 41 testimonials from our readers, earning it our reader-approved status. This article has been viewed 1,439,796 times.

Writing a feature article involves using creativity and research to give a detailed and interesting take on a subject. These types of articles are different from typical news stories in that they often are written in a different style and give much more details and description rather than only stating objective facts. This gives the reader a chance to more fully understand some interesting part of the article's subject. While writing a feature article takes lots of planning, research, and work, doing it well is a great way to creatively write about a topic you are passionate about and is a perfect chance to explore different ways to write.

Choosing a Topic

• Human Interest : Many feature stories focus on an issue as it impacts people. They often focus on one person or a group of people.
• Profile : This feature type focuses on a specific individual’s character or lifestyle. This type is intended to help the reader feel like they’ve gotten a window into someone’s life. Often, these features are written about celebrities or other public figures.
• Instructional : How-to feature articles teach readers how to do something. Oftentimes, the writer will write about their own journey to learn a task, such as how to make a wedding cake.
• Historical : Features that honor historical events or developments are quite common. They are also useful in juxtaposing the past and the present, helping to root the reader in a shared history.
• Seasonal : Some features are perfect for writing about in certain times of year, such as the beginning of summer vacation or at the winter holidays.
• Behind the Scenes : These features give readers insight into an unusual process, issue or event. It can introduce them to something that is typically not open to the public or publicized.

Interviewing Subjects

• Schedule about 30-45 minutes with this person. Be respectful of their time and don’t take up their whole day. Be sure to confirm the date and time a couple of days ahead of the scheduled interview to make sure the time still works for the interviewee.
• If your interviewee needs to reschedule, be flexible. Remember, they are being generous with their time and allowing you to talk with them, so be generous with your responses as well. Never make an interviewee feel guilty about needing to reschedule.
• If you want to observe them doing a job, ask if they can bring you to their workplace. Asking if your interviewee will teach you a short lesson about what they do can also be excellent, as it will give you some knowledge of the experience to use when you write.

• Be sure to ask your interviewee if it’s okay to audio-record the interview. If you plan to use the audio for any purpose other than for your own purposes writing up the article (such as a podcast that might accompany the feature article), you must tell them and get their consent.
• Don't pressure the interviewee if they decline audio recording.

• Another good option is a question that begins Tell me about a time when.... This allows the interviewee to tell you the story that's important to them, and can often produce rich information for your article.

Preparing to Write the Article

• Start by describing a dramatic moment and then uncover the history that led up to that moment.
• Use a story-within-a-story format, which relies on a narrator to tell the story of someone else.
• Start the story with an ordinary moment and trace how the story became unusual.

• Check with your editor to see how long they would like your article to be.

• Consider what you absolutely must have in the story and what can be cut. If you are writing a 500-word article, for example, you will likely need to be very selective about what you include, whereas you have a lot more space to write in a 2,500 word article.

Writing the Article

• Start with an interesting fact, a quote, or an anecdote for a good hook.
• Your opening paragraph should only be about 2-3 sentences.

• Be flexible, however. Sometimes when you write, the flow makes sense in a way that is different from your outline. Be ready to change the direction of your piece if it seems to read better that way.

Finalizing the Article

• You can choose to incorporate or not incorporate their suggestions.

• Consult "The Associated Press Stylebook" for style guidelines, such as how to format numbers, dates, street names, and so on. [7] X Research source

• If you want to convey slightly more information, write a sub-headline, which is a secondary sentence that builds on the headline.

Sample Feature Article

Community Q&A

• Ask to see a proof of your article before it gets published. This is a chance for you to give one final review of the article and double-check details for accuracy. Thanks Helpful 0 Not Helpful 0

• Be sure to represent your subjects fairly and accurately. Feature articles can be problematic if they are telling only one side of a story. If your interviewee makes claims against a person or company, make sure you talk with that person or company. If you print claims against someone, even if it’s your interviewee, you might risk being sued for defamation. [9] X Research source Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ http://morrisjournalismacademy.com/how-to-write-a-feature-article/
• ↑ https://www.nytimes.com/learning/students/writing/voices.html
• ↑ http://careers.bmj.com/careers/advice/view-article.html?id=20007483
• ↑ http://faculty.washington.edu/heagerty/Courses/b572/public/StrunkWhite.pdf
• ↑ https://www.apstylebook.com/
• ↑ http://www.entrepreneur.com/article/166662
• ↑ http://www.nolo.com/legal-encyclopedia/libel-vs-slander-different-types-defamation.html

About This Article

To write a feature article, start with a 2-3 sentence paragraph that draws your reader into the story. The second paragraph needs to explain why the story is important so the reader keeps reading, and the rest of the piece needs to follow your outline so you can make sure everything flows together how you intended. Try to avoid excessive quotes, complex language, and opinion, and instead focus on appealing to the reader’s senses so they can immerse themselves in the story. Read on for advice from our Communications reviewer on how to conduct an interview! Did this summary help you? Yes No

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How to Write a Good Hook That Catches Your Readers’ Attention

• October 21, 2022

Content Manager at SocialBee

No matter the type of content you usually make, learning how to write a hook is essential for the success of your work.

Adding a captivating hook to your content is like putting beautiful shining lights on a Christmas tree. It may not be more important than the text itself, but it’s the reason people stop and pay attention.

With so many distractions trying to grab your reader’s attention from the very beginning, it’s quite challenging. But luckily, there are some practices out there that are a guaranteed way to attract readers .

And today we are going to talk about one of the most important ones — how to write a great hook .

Plan your content strategy effortlessly across multiple marketing channels.

What Is a Hook?

A hook is an opening statement represented by the first sentences of a text. The purpose of learning how to write a hook is to grab readers attention and make them curious about what you have to say next.

If you don’t capture readers’ interest from the beginning, chances are, they will not going to continue reading your text.

How to Write an Engaging Hook: Tips and Examples

Although there are multiple ways you can create an engaging hook, we have chosen the most effective techniques that will not only bring you more readers but will also immerse them into your writing style.

Here are seven tips to write effective hooks:

• State a fact or a statistic
• Share inspiring quotations
• Add a question hook
• Tell a story
• Make a statement
• Start with a metaphor
• Don’t forget about the title

Let’s get started with a few examples of effective hooks perfect for your writing work!

1. State a Fact or a Statistic

Sometimes reality is the most captivating source of information. 

Based on the topic you are writing on, you can search for a fascinating fact that will hook your readers and make them curious about your content.

See the hook here: How To Go Viral On Social Media Based on Real Examples  

For instance, if you are writing a persuasive essay, open with a striking statistic that will surprise your readers and motivate them to educate themselves on the matter.

The most important aspect of a statistical hook is its validity. So, make sure to link to reputable sources that don’t spread false information. Moreover, by opening with reliable facts, you reinforce yourself as a trustworthy source of knowledge.

Here are some reputable sources you can use to search statistical data:

• DataReportal

The fact you choose to present as a hook must be strongly related to the topic you are writing about, and also it has to emphasize your point of view.

For example, if you’re writing a hook for an article about the use of mobile devices, you can start with a statistic from DataReportal like this one:

2. Share Inspiring Quotations

There have been hundreds of inspiring quotes throughout history from legendary people that made an impact in their field. So why not benefit from their influence and use them as great hooks?

See the hook here: How to Build a Successful Social Media Content Strategy in 1 Month  

Opening up with a quotation is a guaranteed way to start strong, as you add an already famous saying to your text. Also, it can show your readers that you are aware of the main personalities that contributed to the evolution of a certain field. And as a result, you gain a sense of appreciation from your audience for doing your research.

The same principles that we applied for statistics are the same we need to consider when choosing a quotation. More exactly, the quote needs to:

• Be in its original form
• Complement your body of work 
• Bring value to your text

Furthermore, quotes have the power to inspire people and evoke an emotional response from your readers. At the end of the day, this is what any writer wants to achieve through their work, no matter what content they publish.

Let’s say you are writing hooks for a guide about branding. A great way to make use of quotations is to look for influential words from famous figures in the industry. In this case, we chose a quote from Scott Cook, founder of Intuit and eBay director:

3. Add a Question Hook

Starting your text with an intriguing question can spark interest from your readers because you tease a piece of knowledge without actually providing the answer. In this way, you benefit from the curious human nature and determine them to read your work to find out the answer to your initial question.

See the hook here: Instagram Stories: Increase Your Website Traffic with Instagram Swipe-Up Feature  

Moreover, even readers that know the answer to your questions will be interested in your content. Why? Because they want to test and solidify their knowledge.

To make sure you capture the interest of as many readers as you can, avoid yes or no questions, and go for open-ended ones that require a more complex answer.

For example, let’s imagine you have to create an email copy to promote your dermatology clinic. You want to determine your recipients to read your email, so you have to start strong. As a starting point, ask a question your target audience is interested in.

It can be something along these lines:

4. Tell a Story

Storytelling can bring a magical touch to your texts. It not only attracts your reader’s attention, but it also makes your text stand out.

Starting your article with a short story will hook readers and make your writing work memorable. Just think about the most important lessons you learned as a child. Most of them were all tied to a fascinating personal story you never forgot.

See the hook here: Internal Marketing VS External Marketing: What’s Best for Different Business Types and Sizes  

Even as adults, stories still have an indescribable power over us. That is why the most influential brands have created a narrative around their business. Coca-Cola, Apple, and Nike are some of the most known brands that tell a story through their advertising as a way to create a more important meaning than their products.

However, you don’t have to write a novel, a short creative paragraph is enough to captivate your audience. The secret is to create a story that makes sense in the context of your article and actually communicates the main point of your text.

You can get creative and create a hypothetical situation that you know your audience will relate to or talk about a relevant experience from your life that is relevant to the message you want to get across.

Let’s say you are a business coach and you want to motivate your small businesses to invest in their future. So, you decide to write an article. To create a connection with them, you choose to start by telling the story of how you became passionate about business coaching.

Here is an example of how it could look like:

5. Make a Statement

Starting off with a strong statement can set the tone of your text. By doing this, you establish yourself as a confident and outspoken writer that your readers can trust.

This idea can work as an essay hook as well as an article hook. All you have to do is customize it for the context you are in.

See the hook here: Use This Instagram Growth Service to Grow Your Followers Organically  

For a statement hook to work, the rest of your text should resonate with your initial remark. In a way, it’s similar to a hypothesis in a research paper — you have to work to prove its validity.

Furthermore, such a hook can have a polarizing effect on your readers. Some of them will disagree, and others will share your opinion. But no matter their views on the topic, they will be intrigued by what you have to say. Either to validate their reasoning or to see how you support your claim.

Let’s imagine you are writing a hook for an article about why businesses should develop a social media presence.

You could begin with a statement like this one:

6. Start with a Metaphor

Using a metaphor in the first sentence of your text is a great way to intrigue your readers. Why? Because you challenge them to look at a topic from a different angle by making an unexpected comparison.

See the hook here: 5 Ways to Make Your Social Media Accounts More Secure  

Although a good metaphor relies on a surprising comparison, it still needs to make sense. At the end of the day, you want to make your readers agree with you.

If you were to write an article about social media tools , here is a hook idea you could use:

7. Don’t Forget About the Title

Today we focused more on good hook examples, but let’s not forget about the main element that determines your audience to start reading your content — the title.

Without an engaging title, the hook doesn’t have much impact. Therefore, you first need to craft a powerful title if you want your audience to give you a chance.

Here are some steps that will help write effective titles: 

• Use numbers (e.g. The 10 Steps You Need to Follow to Achieve Social Media Success)
• Add action words like accomplish, build, convert, generate, get, succeed
• Include powerful adjectives such as beautiful, best, free, persuasive, essential
• Incorporate words with emotional impact: easy, secret, instant, new, instant, best, worst
• Address the reader (e.g The Mistakes You Make During Your Skincare Routine) 
• Try to keep the ideal length of six words or 60 characters
• Include the main keyword of your article for better SEO

If you are unsure about your title’s performance, you can use the MonsterInsights headline analyzer to see your overall score.

Bonus: Promote Your Work on Social Media

Don’t let your writing work go unnoticed—use social media channels as a way to attract readers and raise awareness about your blog posts, narrative essays, guides, or any other type of content you want to share with the world.

You can even use a social media scheduling tool like SocialBee to automatically generate a new social post whenever a new article is posted on your blog. All you have to do is connect your RSS feed to SocialBee and a new post will be created for you to share on social media.

Connect all your social media channels to SocialBee, import your RSS feed, and cross-promote your content with ease.

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Improve your hook writing process.

We know how much thought and effort you put into your content. For this reason, we wanted to emphasize the importance of learning how to write a strong hook , so that your audience doesn’t miss out on what you bring to the conversation.

Focusing on the first couple of sentences of your text is crucial when you think about what is at stake — the choice your audience makes in the first seconds of reading your content.

Today’s tips can work on all types of content creation, from blogging to essay writing and more.

So, whether you are looking to improve your essay hooks or write a killer thesis statement, feel free to experiment with today’s hook ideas to engage your readers immediately .

Once you have your content ready, don’t forget to share it across your social media profiles so that your followers know when you post a new article.

A great way to share and reshare your evergreen content is to use social media management tools like SocialBee. Create, edit and schedule posts to promote your blog and generate more traffic for your website than ever before.

Start your 14-day free trial today and see if SocialBee is a good fit for you!

Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more.

Article written by

Content writer at SocialBee

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How to write a feature article

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• Peer review
• Rebecca Ghani , freelance journalist, London
• bexghani{at}live.co.uk

Interested in writing for a medical journal? Rebecca Ghani finds out from the experts where you can start

You have an excellent idea for a feature article that you would like to publish: you know that the topic is relevant; you’re sure the audience would be interested; you can access the facts and statistics; and you know that you could source a great interview or two.

So where do you go from here?

Know the publication

Read the latest copies of the publication or journal to get a feel for the style and tone. Think about the different sections and where your idea would best fit.

Scan the online archives for similar subjects: it’s unlikely that your piece will be commissioned if the topic has already been covered recently.

Edward Davies, editor of BMJ Careers, says, “The first thing that I would say is absolutely crucial for anyone submitting a pitch is to make sure we haven’t done it before. Google is your friend on this; Google the idea you’re thinking of—and search within the BMJ , BMJ Careers, and Student BMJ websites to see if there’s anything that’s been done on this before.”

Know your audience

If you’re writing for the Student BMJ , and you’re a medical student, you’ll have a good idea of what your peers will be interested in reading about. Sound it out with your colleagues and get input about your idea. Remember that the Student BMJ has an international readership and that your piece should be accessible and relevant to a worldwide audience.

Other medical journals have an even wider reach: the BMJ has a circulation of over 100 000 and a mixed audience of hospital doctors, GPs, retired doctors, and almost 5000 international doctors. 1

Even though most of your readers will be medics, don’t assume knowledge: there is always a lay audience, and keep in mind that the mainstream media often pick up on stories published in medical journals. Don’t dumb it down, but ensure it is accessible to a layperson.

In particular, spell out acronyms, explain colloquialisms, and use straightforward language. It shouldn’t be written as a research piece, so steer clear of academic jargon.

Udani Samarasekera, senior editor at the Lancet , makes the point that features are different from academic work: “Features are actually very different from essays: they’re a lot more colourful and journalistic and much more engaging. My advice would be not to think too much along the lines of an essay, which can be some students’ downfall,” she says.

Samarasekera also advises researching what makes a good feature: “There is a certain structure: they have an intro, background, new development, and then some debate. And often if it’s a journalistic piece it will describe the scene or have a character that draws you into the beginning of the story as well. So, very different from essays.”

When is a feature not a feature?

It’s important to understand what a feature is. Such articles showcase a topic or subject and weave in quotes, facts, and statistics to frame a topic and give it context and flavour. Although there is a place for opinion writing, this is a distinct type of writing and should be approached differently. A straight feature should not include your opinions: it will be your writing style that adds personality to the piece, not your viewpoint.

Davies outlines why it’s important to avoid airing your views if you’re pitching a standard feature: “We get a lot of things pitched as features that are actually opinion—so, people who’ve done a little survey or found a topic that bugs them. And actually what they’re writing about is their feelings on it, what they think of it. And you’ve got to be quite careful with that.”

Features will generally take straightforward news items or topical stories and examine them in more depth, bringing in original quotes from experts and often adding a human interest angle.

Profile articles focus on one person and should include a first hand interview and contextual information about the subject. The BMJ , BMJ Careers, and Student BMJ all publish profiles of eminent doctors or healthcare professionals, as do most general medical journals: the Lancet publishes a profile in its perspectives section.

This section of a publication can include editorials and first hand experience pieces; in Student BMJ and BMJ there’s the personal view section, and in BMJ Careers there is an opinion slot each week. Here, your voice and your opinions shape the piece and give readers an understanding of your experience and viewpoint. You should still support your opinions with facts and evidence, where appropriate.

Most features will have a peg or a hook on which the rest of the item will hang. This helps to shape the piece and give it a focus. Think about what will draw in your reader: something funny, controversial, or shocking; a new angle on an old subject; or something that generates conflicting viewpoints.

Human interest stories usually work well and can liven up an otherwise dry feature. Generally, features published in medical journals have a topical peg. One example is “The case of M,” 2 which took a recent court ruling about a patient’s right to die and then looked more closely at the current debate and research about ethics and the law surrounding this issue.

Samarasekera of the Lancet emphasises the importance of this: “Topicality is a big thing,” she says. “A feature needs to have something that’s interesting—maybe a recent controversy with an issue, but also a recent development to expand the feature—and to tell your readers why you’re covering it now.” She goes on to say the peg can be “a new piece of research, a report, a pending court case, or something like the first world hepatitis day or some big global health news.”

Once you have a firm idea of your subject, the publication, the audience, and the appropriate section, you are ready to make a pitch to the editor.

Be targeted —Once you’ve selected the journal, think about which section to target within the journal, and make this clear.

Be concise —Your pitch should be one or two paragraphs in the main body of an email. Do not send attachments, as editors may not have time to open them. Ensure that the subject line of the email is descriptive and introduces the pitch in a few words.

Engage —Say why your idea is relevant, why the audience will be interested, and what it adds to existing published work.

Follow up —If you don’t hear back within two weeks, follow up with a phone call to talk your idea through.

Davies says: “Put it down in writing—send an email pitch. And then if you haven’t heard within two weeks, get the phone number and pester them.

“And while the editor might not like it, giving them a quick nag on the phone is no bad thing, as your pitch comes back to the top of their pile and they reconsider it,” he advises.

Liaise with your editor

If your pitch is successful, your editor might allow you to run with it in your own style or could be more prescriptive and will brief you with some guidelines on tone, style, and what to include or avoid.

Make sure you and your editor are thinking along the same tracks. Should the piece be informal, chatty, or serious? Is there anyone specific you should be interviewing? Do you need to reference any other research or articles—particularly if the BMJ itself has published a relevant piece.

Agree a word count and deadline and stick to them.

Be organised

Although the final product will be one article, you will use many sources of information to inform your piece, which can easily get lost or mixed up.

Approach writing a feature like a mini-project. Keep your electronic files in a properly labelled folder and use descriptive file names—labelling a file “interview” probably won’t be that useful. Use dates and names to help you keep track of your research and interviews.

Log all requested interviews with latest notes, press office details, contact details, and any other notes that could be useful. Note whether a potential interviewee is in your own time zone or abroad and calculate time differences to make sure that you don’t call them in the middle of the night.

Keep links to any online research. You might find the perfect statistic or fact to back up your article, but it will be of no use if you can’t reference it properly.

Interviews can be face to face or on the phone. Although face to face is best, Skype is a great way to conduct international interviews.

Keep interviews to the point. Although it’s tempting to veer off to other topics, this can waste time and means that you have more audio to wade through.

Record or take shorthand notes. If you’re quoting someone directly, this needs to be an accurate representation of what they have said. Request permission if recording, and check equipment beforehand.

Don’t allow copy approval. It’s sometimes acceptable to show interviewees their words before publication, but for viewing—not for approval.

Interviewees

Features should contain original quotes from experts in the subject area. This will give your piece a fresh angle on a subject and first hand quotes will help to bring the story to life.

Allow interviews to shine through and don’t stifle with too much “framing”—often direct quotes don’t need much explanation and add to the authority of the piece.

Try not to use “quote sluts” 3 —overused media friendly sources who can churn out the same old line to each interviewer they speak to. Think about who might give a different, fresh, and possibly more controversial viewpoint.

Approach more interviewees than required. People may not respond, may be too busy, or just might not be interested. The risk here is that you end up with too much material, but that is better than not enough.

Your piece needs to be accurate, and any statements should be backed up by well sourced references. Try to verify statistics and facts from at least two sources, at first hand from the original source if possible. Don’t just repeat a fact you’ve read elsewhere. Libel laws apply each time a defamatory comment is repeated. If you’re using a non-primary quote or text, reference it properly so that the reader can see it in its original context.

Unlike news stories, which are written with the least important information at the end, the final paragraphs of a feature often tie up the loose ends. This could be an answer to the original question; a quote that sums up the gist of the piece; or a weighing up of the arguments within.

Competing interests: None declared.

From the Student BMJ .

• ↵ BMJ Group Journals Division. Media Pack 2012 http://group.bmj.com/group/advertising/BMJ%20Group%20Journals%20Division%20Media%20Pack%202012.pdf .
• ↵ Jacobs B. The case of M. Student BMJ 2012 ; 20 : e236 . OpenUrl
• ↵ Matalin M, Carville J. All’s fair. Random House, 1994.

1. Researching, Writing and Presenting Information - A How To Guide: Writing a Feature Article

• Brainstorming and Planning
• Effective Research
• Note-taking
• Writing an Essay
• Writing a Discussion
• Writing an Exposition
• Writing a Rationale
• Years 11 & 12
• Writing a Blog Post
• Writing a Feature Article
• Preparing Oral Presentations
• Creating a Podcast
• Technologies
• Effective Proofreading Skills
• Glossary of Common Instruction Terms
• Glossary of Literary Terms
• How to use Appendices
• How to paraphrase

Writing an Article

Feature articles explore issues, experiences, opinions and ideas. They present research in an engaging and detailed piece of writing. Features articles are written using language and content tailored to their chosen audience. Always refer to your task guidelines for specific instructions from your teacher.

A Step by Step Guide To Planning Your Article

1. Topic - what is the idea, issue or experience that you intend to explore?

2. Audience - who is the target audience of the publication that will contain your feature article?

3. Purpose - why are you exploring this issue, idea or experience?

4. Research the publication. Remember that each publication has a specific target audience and a distinct style of writing. If you’re writing for a well-known magazine, journal or newspaper, find some examples of feature articles to get an idea of the layout, structure and style.

5. Research your topic. Research will ground your article in fact. Good details to include in your article are statistics, quotes, definitions, anecdotes, references to other media (print, film, television, radio) or references to local venues or events (if for a regional/local publication).

• Draws attention to the main idea of the article
• Encourages the reader to engage with the article

Introduction - the first paragraph

• Establishes tone
• Provides necessary background information
• Includes a hook or unusual statement
• Heightens drama or importance of topic to increase appeal
• May include subheadings
• Personal viewpoints
• Quotes, interviews, expert opinions
• Specific names, places and dates
• Photographs, diagrams, tables and graphs
• Suggests an appropriate course of action
• Encourages reader to change attitude or opinion
• Reinforces article's main idea

Language features of an Article

The language features of an article will depend upon the purpose and audience; usually, the vocabulary of the article will fit the topic content, and who it is targeted at.

• Direct quotes - personalises the topic
• Imagery and description - engage reader's imagination
• Facts & research - validate the viewpoints being presented
• Anecdotes - personalise & maintain interest
• Relevant jargon - increases authenticity
• Personal tone - created using informal, colloquial language and first person narrative where relevant to purpose and audience
• << Previous: Writing a Blog Post
• Next: Preparing Oral Presentations >>
• Last Updated: Sep 15, 2022 2:24 PM
• URL: https://stcc.libguides.com/c.php?g=926682

How to Write a Catchy Hook: Examples & Techniques

Do you know how to make your essay stand out? One of the easiest ways is to start your introduction with a catchy hook.

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A hook is a phrase or a sentence that helps to grab the reader’s attention. After reading this article by Custom-Writing.org , you will be able to come up with perfect hooks for any essay, speech, or research paper. Here you will find:

• types of hooks;
• a step-by-step writing guide;
• catchy hook examples that you can use for inspiration.

🪝 Hook Definition

• 📚 Types of Hooks
• ✍️ Writing Techniques
• 🔍 References

A hook in writing is a catchy opening sentence that makes the reader want to keep reading. It is also called an attention-getter or a lead .

In essays, a hook is usually found in the first sentence of the introduction. A good lead makes the readers impressed from the get-go, which raises your chance of getting a good grade.

“Hook the Reader”: What Does It Mean?

Hundreds of different essays cover the same topic. So why should the professor prefer your paper over others? It’s because you’ve made them curious from the very beginning.

It’s similar to fishing: you need to use a hook if you want to catch fish. You can also compare a text to music in terms of catchiness. When a song has a great hook, it grabs your attention, and you keep listening to it.

What Makes a Good Hook

Sure, you want your attention-getter to be catchy, but how can you tell if it’s good enough? To help you with this task, we have prepared a checklist:

Hook and Thesis: Difference

A hook is a vital part of an introduction. Although some people may confuse it with a thesis statement, these are two different things:

• A hook gets the reader’s attention.
• A thesis statement presents the text’s central idea.

When you have both the hook and the thesis statement, you need to link them together. The sentence that connects them is called a transition .

📚 Types of Hooks for Essays

When it comes to hooks, there are many options you can choose from. Keep reading and learn about different types of attention-getters.

Using Questions in Essays as Hooks

Do you know how to put a question in an essay? In fact, it can make a very effective hook. When you see an interesting question, you want to find out the answer. And this is exactly what we need to grab attention.

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There are two types of questions you can use for the hook:

• Open-ended questions. You want to make the readers think about it. When the question has a simple yes-or-no answer, the interest fades very quickly. In contrast, when the question requires thinking, the readers become way more interested.

What is the difference between a child and an adult?

• Rhetorical questions. Such questions either have obvious answers or don’t require any at all. They make people think creatively. However, they are not suitable for academic writing, where you’re supposed to provide answers to all the questions you’ve asked.

Is there a remedy for widespread poverty and hunger?

When choosing a question, make sure to connect it to the topic of your essay.

Using a Quote as a Hook

Starting a paper with a quote is a fantastic way to hook a reader. It’s especially suitable for literature essays. For example, the quote “If love be blind, love cannot hit the mark” can be a perfect hook for Romeo and Juliet essay.

Sometimes it’s hard to find a suitable quote. But once you do that, your introduction starts to sound exciting and credible. Just make sure to take quotations from reliable sources.

Now, let’s see how to use quotations as hooks:

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• Find a quote connected with your topic. You already know that the attention-getter should lead the reader to the essay’s theme. So make sure that that the quote is related to the topic.
• Use the correct format. Remember that each writing style requires different formatting of quotes. Check out the article by Columbia College to learn more about introducing quotations properly .
• Explain the quote’s significance. Sometimes, the connection between the quote and the topic might be unclear. If that’s the case, make sure to explain it to the readers.

Narrative Hook: Definition & Example

The narrative hook is a device that authors use to engage people to read their stories. Essentially, this technique aims to show why the story is worth reading. It’s usually found in literature, but it also can be used for creative writing.

Here is how to make people want to read your narrative essay:

• Make the readers intrigued. Try starting with a sentence that instantly provokes curiosity. This way, you’ll make the reader want to know what happens at the end.
• Make the readers visualize. Using vivid descriptions will immerse the readers in your story. It will help them feel connected to it, and they will be interested in what happens next.

I knew that what I did was a big mistake from the very beginning.

Anecdote Hook Examples

In anecdotes, you tell people about your experiences connected with a particular topic. Usually, such stories are taken from personal life. Compared to other types of hooks, anecdote hooks may be slightly longer.

Anecdote hooks are pretty similar to narrative ones. Both are used to make people feel connected to the story. Keep in mind that none of these 2 types are used in academic essays; however, they are perfect for creative writing.

The key to the success of using this kind of hook is to make the story universally relatable. It doesn’t have to be just about you. Try to formulate it in such a way that the majority of people would be able to understand it.

Below you can see a story hook example:

When I moved to another country, I have experienced a considerable culture shock. Have you ever felt complete helplessness? This is how I felt for a long time.

Hooks for Informational Writing

Informational writing is used to explain or to inform the reader about something. It includes articles, reports, and biographies. When it comes to hooks for informational writing, there are two options you can choose from:

• Interesting facts. Before you start elaborating on your topic, present the reader with a simple yet surprising fact. It will surely grab their attention and spark their interest. While researching your topic, you are likely to come across various interesting facts. So, why not try using one of them?

The lowest temperature recorded on Earth was -144 degrees Fahrenheit.

• Statistics . People tend to trust numbers. Providing accurate statistics will make a perfect hook because it instantly makes your essay more trustworthy. While doing your research, pay attention to the statistics that surprise you the most.

Research shows that a third of Americans don’t get enough sleep.

Personal Statement Hooks & College Essay Hooks

A personal statement is an essay that answers the question of who you are. It helps to demonstrate your personality and skills. That’s why it’s one of the tasks college committees require from the applicants.

There are likely hundreds of people eager to study at the same university as you. So, the committee would go through everyone’s personal statements and decide who gets accepted. That is why you need to make it outstanding from the very first line.

• For a college essay , the most suitable attention grabber is a descriptive hook. It helps the readers feel as though they are personally observing what is happening. It’s best to provide them with as many details as possible.

At school, I didn’t have lazy days. Whether it was too hot or freezing cold outside, I had to go somewhere and do something.

• As for personal statements , you can use quotes, questions, and narrative hooks.

Hooks for Research Papers

When it comes to research papers, a hook is an essential part of the introduction. You can use facts, statistics, or quotes connected with the topic to grab the reader’s attention. You can even start with a joke or an anecdote, but first, you need to make sure it is appropriate.

There is one thing that’s better to avoid at the beginning of research papers. Don’t start with telling people what your research is about because:

• They already know it from the title.
• Your paper may sound monotonous from the very beginning.

Your task is to make the readers interested first and then tell them what they can expect from the text.

Approximately 85% of people in the U.S. drink at least 1 cup of coffee every day.

Good Hooks for Speeches with Examples

Hooks are essential not only in writing but also during speeches and presentations. Imagine having an audience where everyone is either talking or thinking about something unrelated. The beginning of your speech should catch their attention straight away. Otherwise, they might get bored and stop listening to you.

In this case, try to be as creative as possible with the speech hooks. Say something that will surprise your listeners. It’s good to start with anything they didn’t expect or know before.

Is there a bright future for our society in the age of consumerism?

Presentations work the same way. You provide people with information, but unlike speeches, here you can also use visuals. Hooks that are suitable for speeches are also acceptable for presentations. Moreover, you can use a picture or a video with your attention-getter. It’s helpful because people tend to like visual aids.

✍️ How to Write a Catchy Hook: Techniques

Now that you know about hooks for different types of essays, let’s find out how to write them. Follow these 3 steps to come up with a perfect attention-getter.

STEP #1. Brainstorm.

Before you start writing, do the following:

• Analyze the  topic  and the  type of essay  that you’re working on.  
• Think of the  most exciting things  that you have learned while researching. 
• Write down  a few ideas that are suitable for the hook. 

STEP #2. Think of your audience.

It’s a crucial part. Students and professors may not always agree on what’s interesting or funny. At this point, you can cross out the options that are not good enough for your audience.

STEP #3. Combine the hook, the transition sentence, and the thesis statement.

Try to put everything together and see if it sounds coherent. Here you can see which of your hook ideas fits the best.

5,1 % of adults in the USA are engaged in heavy drinking. The number is relatively high, considering possible consequences. Regular consumption of alcohol can cause heart disease, weight gain, and high blood pressure.

We hope you have found this article helpful. If you did, don’t forget to share it with your friends. Thank you for reading, and good luck with your essays!

Further reading:

• How to Write a Good Introduction: Examples & Tips [2023 Upd.]
• Effective Academic Writing: Resources & Rules
• 35 Effective Writing Strategies for College Level
• College Essay Writing 101—the Comprehensive Guide [2023]
• A Complete Guide to Essay Writing—Make it Simple

❓ Hook Writing FAQs

When you are providing a hook for readers in an essay, you are catching their attention. If the readers are interested from the very beginning, they want to continue reading to find out more. Hooks are also used in speeches and presentations.

Typically, hooks are one or two sentences, although there can be exceptions. If you are using a story as a hook, keep in mind that it can be a few sentences long. Presenting the visuals alongside your hook will also take some time.

Both the hook and thesis statement can be found in the introduction part. The former catches the attention, and the latter provides the main idea of the essay. The hook and the thesis statement should be connected by a transition sentence.

There are some simple steps you can follow to create a great hook:

1. Decide on what you want to write about. 2. Think about your audience. 3. Write the outline of the essay. 4. Choose the most suitable way to formulate the hook.

🔍 References:

• How to Write a Hook Masterfully: Grammarly
• Guide to Writing Introductions and Conclusions: Gallaudet University
• How to Write a Hook: East Stroudsburg University
• How to Engage the Reader in a Story Opening: BBC
• The Personal Touch: Using Anecdotes to Hook a Reader: Chronicle
• Writing an Introductory Paragraph: Arkansas State University
• How to Write the Hook of an Essay: ThoughtCo
• Speeches: University of North Carolina at Chapel Hill
• Speech Introductions: University of Nevada
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4 Types of Features

From profiles to travel stories, there is feature style for everyone

“If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.” Isaac Asimov

Truth be told, no one writes a plain, old feature article, since “feature” is an umbrella term that encompasses a broad range of article types, from profiles to how-tos and beyond.

The goal here is not just to know these types exist but rather to use them to shape your material into a format that best serves your reader and the publication for which you are writing. Pitching a story that takes a particular format or angle also helps editors see the focus and appeal of your idea more clearly, which can help you get hired.

Let’s take a look at some of the most common feature article types.

A profile is a mini-biography on a single entity — person, place, event, thing — but it revolves around a nut graph that includes something newsworthy happening now. That “hook,” as we call the news focus, must be evident throughout the story.

A profile on Jennifer Lawrence might be interesting, but it is most likely to be published about the time she has a new movie coming out or she wins an award.

This fulfills the readers’ desire to know why they are reading about someone at a given time or in a given magazine.

The best profiles examine characters and document struggles and dreams. It’s important that you show a complete picture of who or what is being profiled — warts and all — especially since the controversy is often what keeps people reading. Controversy, however, is not the only compelling aspect of profiles. They are, most importantly, personal and insightful, beyond the pedantic list of accomplishments you can get from a bio sheet or a PR campaign.

Profiles aim to:

• Reveal feelings
• Expose attitudes
• Capture habits and mannerisms.
• Entertain and inform.

Accomplishing those goals is what makes profiles challenging to write, but also makes them among the most compelling and fulfilling stories to create.

Delving deeply into your subject’s interests, career, education and family can bring out amazing anecdotes, as can reporting in an immersive style.

The goal is to watch your subject closely and document his or her habits, mannerisms, vocal tones, dress, interactions and word choice. Describing these elements for readers can contribute to a fuller and more accurate presentation of the interview subject.

Consider this opening paragraph from one of my favorite profiles, Jeff Perlman’s look at one-time baseball bad boy John Rocker of the Atlanta Braves:

A MINIVAN is rolling slowly down Atlanta’s Route 400, and John Rocker, driving directly behind it in his blue Chevy Tahoe, is pissed. “Stupid bitch! Learn to f—ing drive!” he yells. Rocker honks his horn. Once. Twice. He swerves a lane to the left. There is a toll booth with a tariff of 50 cents. Rocker tosses in two quarters. The gate doesn’t rise. He tosses in another quarter. The gate still doesn’t rise. From behind, a horn blasts. “F— you!” Rocker yells, flashing his left middle finger out the window. Finally, after Rocker has thrown in two dimes and a nickel, the gate rises. Rocker brings up a thick wad of phlegm. Puuuh! He spits at the machine. “Hate this damn toll.”

Perlman does not have to tell us anything about Rocker; he has shown us and lets us make our own determinations as to the person we are getting to know through this article.

Research is key to any piece, but profiles provide the ultimate test of your interviewing skills. How well can you coax complete strangers into sharing details of their private lives? Your job is to get subjects to open up and share their true personalities, memories, experiences, opinions, feelings and reflections.

This comes from a true conversational style and a willingness to probe as deep as you need to get the material you need.

Interview your subject and as many people as you need to get clear perspectives of your profile subject.

Not everyone will make your article, but you can get background information and anecdotes that could be crucial to understanding your subject or asking key questions. (Now might be a good time to download “Always Get the Name of the Dog.”)

Take the time to watch your subject at work or play so you can really get to know them in a three-dimensional way.

The fewer sources and the less time you spend with your subject the less accurate or complex your profile will be.

The framework of a profile follows these guidelines:

Anecdotal lede

An engaging, revealing a little story to lure us into your article.

Nut graph/Theme

A paragraph that shows the reader what exactly this story is about and why does this entity matter now?

Observe our subject in action now using dialogue details and descriptions.

A recap of our subject’s past activities using facts, quotes and anecdotes as they relate to the theme.

Where Are We Now?

What is our subject doing now, as it relates to the theme?

What Lies Ahead?

Plans, dreams, goals and barriers to overcome.

Closing Quote

Bring the article home in a way that makes the reader feel the story is complete like they can sigh at the end of a good tale.

A Q&A article is just what it sounds like — an article structured in questions and answers.

Freelancers and editors both like them for several reasons:

• They’re easy to write.
• They’re easy to read.
• They can be used on a variety of subjects.

The catch is writers/interviewers must take even greater care with the questions asked and ensuring the quality of the answers received because they will provide both the skeleton and the meat of your piece.

This may seem obvious, but quality questions are vital, meaning we avoid closed-ended (yes or no, single-word answer) questions and instead ask questions that will inspire some thought, creativity and explanation or description.

Q&A articles start with an introduction into the subject — often as anecdotal as any other piece, but then transition into the fly-on-the-wall feeling of watching an interview take place. You are the interviewer.

The subject is the interviewee, and the reader is sitting alongside you both soaking in the experience and your relationship.

That means a Q&A has to stay conversational so it does not feel like a written interrogation.

The interview itself is much like we would use for an article, but you have to be more conscious of the order in which you ask questions, how they transition from one another and the quality of the answer so you are not tempted to move answers around.

You will be amazed at how many words get generated in an actual conversation or interview, so the Q&A is far from over when the interview concludes. Editing and cutting the interview transcript can take far longer than the interview itself.

You cannot change your subject’s words, but you take out redundancies and those verbal lubricants that keep conversations moving — “like,” “you know,” etc., Sentences and phrases can be edited out by using ellipses (…) to show you have removed something.

Grammar is a challenge with a lot of transcripts, and I will leave in that which represents the subject, but I will not let them come across badly by misusing words or phrases.

Instead, let’s take it out or ask them to clarify.

If you do an internet search on “round-up story,” you very often get a collection of information from various places on a central them.

Feature round-ups are written the same way.

These articles are like list blog posts, where you have a variety of suggestions from different sources that advance a common idea:

• 7 secrets to a happy baby
• 10 best vacation spots with a teenager
• 5 tips on how to pick the perfect roommate

You may notice that there is a numeric value on each of these ideas, and that is a key part of the roundup. You are offering a collection of suggestions, provided and supported by sources, on a specific topic.

The article begins, as most features do, with an anecdote that takes us to a theme, but instead of a uniform or chronological body style, we break it up into these sections outlined by each numbered suggestion.

Each section can be constructed like its own mini feature — complete with sources, facts, anecdote and quotes, or just the advice provided by a qualified source (not the author!).

There does not need to be a specific order to how each piece of the article is presented, rather their order is interchangeable.

It is important to have sources with some level of expertise and not merely opinions on the topic. Just because someone went to Club Med with their 5-year-old and had fun does not mean it’s the best vacation spot for kids.

We first need an idea of what makes a good vacation spot and then support with facts how this one fits the criteria.

Readers love to learn how to do new things, and there are few better ways to teach them than through how-to articles.

How-to articles provide a description of how something can be accomplished using information and advice, giving step-by-step directions, supplies and suggestions for success.

Unlike round-ups, these articles must be written sequentially and have to end with some sort of success.

Aim for something that most people don’t know how to do, or something that offers a new way of approaching a familiar task. Most importantly, make sure it is neither too simplistic, nor too complex for their attempt, and include provide definitions and anecdotes that show how things can go well or poorly in attempting this task.

Personal Experience

Most of us have had some experience that we think, “I would love to write about this so other people can learn or enjoy this with me.”

If you have a truly original and teachable moment and can find the right feature to which to pitch it, you may very well have a personal experience story on your hands.

Some guidelines for finding such a story include whether this is an experience readers would:

• Wish to share?
• Learn or benefit from?
• Wish to avoid?
• Help cope with a challenge?

Unlike a first-person lede, which might use your personal anecdote to get us into a broader story, in a personal experience article you are the story, and how we learn from your experience will help us navigate the same waters.

They can be emotional, like the New Yorker piece on women who share their abortion stories , but they can also be about amazing vacations that others might consider — “Bar Mitzvah trip to Israel” anyone? — or how about a man who quits a high-powered job to stay home with his kids?

No matter what your experience, you must be willing to tell your story with passion and objectivity, sharing the good, the bad and the uncomfortable, and making readers part of the experience.

It’s important that the experience is over before you pitch, so the reader can get a clear perspective of what happened and the resolution. Did it work or not?

As the author, you also need time to gain perspective on your issue so you can “report” it as objectively as possible.

Finally, make sure you are chronicling something attainable or achievable. We need to go through it and come out the other side with evidence that will make us smarter and better equipped to handle a similar situation that might come our way.

The Art of Covering Horse Racing

Melissa Hoppert is the racing writer from the New York Times, and despite covering the same events over and over she manages to find a unique story each time.

Belmont Park is called “Big Sandy,” because the track has so much sand on it. I rode the tractor and asked the trackman, “What makes it like that? What it’s like to race on it?”

It was my most-read story that year. You have to think outside the box.

When the horse Justify came along, it was like ”here we go again — another Triple Crown with the same trainer. What can I possibly write about Bob Baffert that has not written before?

We observed and thought outside the box. We didn’t do a Bob Baffert feature. We went to the barn and still talked to him every day, but we looked at things differently.

We focused more on the owners . They were in a partnership and that is a trend of the sport. Rich owners team up to share the risk. That made it more of a trend story. Is this where we are going.

Sometimes I like writing about the horse. American Pharoah was a really fun, quirky horse. My most favorite story was when I went to visit American Pharoah’s sire, Pioneer of the Nile , at the breeding shed. He has a weird breeding style. He needed the mood to be set. It was kind of random, but it helped tell a story of American Pharoah that had not yet been told.

True-Life Drama

Examples of these include:

• The couple on a sight-seeing plane ride that had to land the plane when their pilot died
• Aron Ralston frees himself by sawing off his own arm after getting trapped in the desert.
• Tornado survival stories

It is fitting that the first example I found to show you of true-life dramas came from Readers Digest because these types of stories are the bread and butter of that magazine.

They are the stories that are almost impossible to believe but are true, and they are driven by the characters who make them come to life.

Some “true-life dramas” become even more famous when they are adapted for the screen, like the Slate story of being rescued from Iran , you might know better as the film, “Argo.”

How about Capt. Richard Phillips’ dramatic struggle with Somali pirates, now a film starring Tom Hanks?

Steve Lopes of the Los Angeles Times found a violin-playing homeless man who became the subject of numerous columns and later the movie “The Soloist.”

These stories are, quite simply, dramatic experiences from real people, where they live through moments few of us can imagine.

Many of the feature versions of these stories start as newspaper coverage of the breaking event, and then a desire to go behind-the-scenes and chronicle exactly what happened over a much longer course of time — the lead-up, the culmination and the aftermath.

Being a consumer of news will help you come across these stories, and a desire to conduct really penetrating interviews to get the “real story” will make them come to life.

You might not be thinking about Christmas in May or back-to-school in February, but chances are editors will be scheduling those topics and looking for article ideas.

Seasonal stories are the ones that happen every year and need a fresh angle on an annual basis.

It goes beyond standbys like “Best side dishes for Thanksgiving,” and how to make a good Easter basket, to “ How to do the holidays in a newly divorced family ,” and “Back to school shopping for a home-schooled child.”

The key is that a timely observance is interwoven in the theme, and these stories are planned and often executed months in advance since we all know they are coming.

Seasonal can also relate to anniversaries — Sept. 11, Martin Luther King Jr. Day, Titanic sinking — and their marketability can escalate dramatically around an anniversary.

The angle is all about the audience, so think how you can spin one day or a milestone event to toddlers, teens, seniors, your local community, pets, business, food, travel and you may suddenly have 10 stories from one topic.

Remember, though, that your pitch has to come long before the event is even in the mind of most readers — at least six months and sometimes a year.

The perceived glamour division of freelance writing is the travel piece, which most people think comes with an all-expense-paid trip to swanky, exotic locations.

That can be true, but more likely writers make their own plans and accommodations and their pay reflects that a portion of their compensation comes from the good time they had traveling.

The good news is that with the rise of travel blogs and smaller travel publications there are more outlets than ever to pitch your ideas, provided they are original and unique to the audience.

That means, “Traveling to Paris,” probably won’t work, but “ Traveling to Paris on $50 a day ” just might.

That also does not mean that publications are looking for your personal essay on what you did for your summer vacation, or just because you visited Peru and loved it that it’s worthy of a feature article. You have to show the editor and the reader why you have a unique perspective and angle on a traveling experience.

Travel writing means looking for stories on about:

• How to travel
• When to travel
• Advice on traveling

The more specifically you can focus on a population of travelers — seniors, parents, honeymooners, first-time family vacation — the more likely you can come up with an idea that has not been overdone and pitch it to a niche magazine.

In a column on the Writer’s Digest website, Brian Klems writes the need to travel “deeply” as opposed to just widely, and I thought that was such an insightful term. He spelled out the need to really dig deep into whatever area you might cover and take copious, detailed notes, but I would add that you also have to really dig deep into what people want to know about travel and enough to go past the cliché or stereotypes.

The more descriptively you can present experiences, the more compelled readers may be to join you.

To separate yourself from the cacophony of travel voices out there, consider building up expertise in one subject or area. If you are from an interesting area, see how you can pitch stories to bring make outsiders insiders. Are you a big hockey fan? What about traveling to different hockey venues and making a weekend travel story out of what to see and do before and after the game?

The key to success is to become a curious and perceptive traveler from the minute you book a trip. Think about how your experience can be a travel story, as opposed to only looking to pitch stories that could become an experience.

Some other types to consider:

Essay or Opinion

First-person pieces, which usually revolve around an important or timely subject (if they’re to be published in a newspaper or “serious” magazine).

Historical Article

Focus on a single historical aspect of the subject but make a current connection.

Trend Story

Takes the pulse of a population right now, often in technology, fashion, arts and health.

No, we are not talking about trees.

Evergreen stories are ones that do not have an expiration date and can be pitched for creation at any time.

A profile on a new trend or profile-worthy person has to be pitched in relatively short order, or it will not really marketable anymore. But a story on how to build an exercise program around your pet does not really have to be published at a specific time.

Incorporating evergreen ideas into your repertoire of story ideas will open up even more publishing doors.

Writing Fabulous Features Copyright © 2020 by Nicole Kraft is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Writing workshops, communication consulting and writing services

Catchy headlines for feature articles

Coin a word, go graphic and more.

Stuck for a catchy title that will make people read the article?

Next time you’re writing catchy headlines for blog posts, email marketing, social media, online business communications or other pieces of content, try these types of headlines:

Alliteration

Here’s a catchy headline template: Use alliteration.

Alliteration occurs when you repeat initial sounds in nearby words: “Sweet smell of success,” for instance. It “makes your language lyrical,” says Sam Horn, author of P OP! Stand Out in Any Crowd .

That’s the approach Eastman Chemical communicators used when they wrote this headline, summarizing some of the things the company’s R&D department had worked on recently:

Satellites, Soap and Succotash

And The New York Times used alliteration for this headline package:

Tutus and testosterone

Men behaving balletically.

This approach can make a good headline.

Learn more about alliteration .

Graphic wordplay

When the Minneapolis Star Tribune ran a photo of a sign from which the “R’s” were missing, copy editors wrote this headline:

Thief st ikes again

One approach for a catchy headline: Use type to twist a phrase.

Graphic wordplay can be as simple as a headline that says:

Make Fewer Mitsakes

The Minneapolis copy editors used graphic wordplay for this headline and deck:

He (subject) teaches (verb) grammar (object)

Mike greiner is old-school about teaching students how sentences are built, despite what one student wrote: ‘you’re torturing us’.

Copyeditors at the Omaha World-Herald earned an ACES award for a portfolio including this headline:

Space rock to get thisclose to Earth

Scientists say an asteroid hurtling our way will miss us by a mere 200,000 miles..

Scott Beckett, a copy editor at Scripps central desk in Corpus Christi, Texas, submitted this ACES award winner:

Education = More chances 2

Grant gives san pat students opportunities in math, science.

(Note: Search engines don’t love these headlines. So use them for email, not listing posts.)

Half-and-half words

When Dixie Land (yes!) needed a headline for a piece about punishing workouts, the copyeditor for The Arkansas Democrat-Gazette wrote:

Intimidating or spine-chilling physical psyche-outs possess a fitness center client

Can’t find the perfect term for your headline? Make it up! For this technique, you create a new word by gluing two old words together.

Indeed, several ACES winners coined words for their winning headlines:

Penitence goes mobile with new confession app

Software makes it easy to say, ‘forgive me father, isinned’, — copyeditors at the detroit news, short and tweet, twitterature: the new art of adding stories to your posts, — marianne tamburro, copyeditor for the star-ledger, bon app-étit, as ipads become a kitchen staple, digital cookbooks enhance the experience of following a recipe, — copyeditors at the oregonian, dinosaurigami, more pop-ups from the ‘prehistorica’ team of sabuda and reinhart,  — gregory cowles of the new york times, one-word headlines.

Here’s a headline formula that’s easy to implement: “See if there is ONE word that captures the essence of your subject,” suggests Horn. “A one word title is more likely to JUMP! off the page.”

Her own book title is a good example of this approach:

Stand Out in Any Crowd

Make your title jump off the page in a single word.

Onomatopoeia

Buzz, crash, whirrr, splash . Onomatopoeia — Greek for name-making — is a word that imitates the sound it represents.

Headline writers at The Lexington (Ky.) Herald-Leader used that approach for this ACES winner:

Squeeeak … Slam! Sniffff … Ahhhh!

Screen doors let in fresh air and nostalgia.

Too often we think of feature headlines as clever heads for cute stories. The New York Times copy editors remind us that feature heads work well for emotional — even agonizing — pieces, as well.

Several ACES winners have used this approach for their award-winning heads. Copy editors for the Los Angeles Times , for instance, came up with this headline and deck:

Surrounded by her son

The mother of nfl player chris henry wanted to meet the people who received his organs. from one death, four lives were reborn.

Don’t think of feature headlines as purely clever heads for cute stories. Expand your repertoire by writing poignant heads for touching stories, too.

“Declarations sit on the page,” Horn says. “Questions engage.”

Indeed, well-crafted question headlines can draw your reader in. To write a good question head:

Peggy Boss Barney, copy editor for the Salt Lake Tribune , posed a provocative question in this ACES award-winning headline:

What Do You Get When You Cross a Human With a Mouse?

A narrowing of laws on manipulating life, patent applicants hope.

Question leads can help you avoid giving away the ending. Roy Peter Clark, editorial guru at the Poynter Institute, suggests that instead of:

Heroic measures save heroic dog

Brutis kept a deadly snake from his master and her grandchildren, but needed some quick help in turn to keep from dying from the bite.

You consider:

Would heroic measures save heroic dog?

Brutis kept a deadly snake from his master and her grandchildren. would the antivenin arrive in time to save the dog from dying from the bite.

Try it. As Paula LaRocque, author of Championship Writing , writes: “A headline with a question mark is inherently more open and engaging than a statement headline.”

Single-syllable words

Short words are powerful words.

They clip along at a brisk rate, can look great graphically and say a lot in a little space. Plus — sometimes most important if you’re writing to a strict space limitation — they fit.

To pack a punch in your next headline, try limiting yourself to only one-syllable words. Here are some examples to get you started.

For an article about taking private jets instead of commercial airlines in Northern Trust’s Northern Update marketing magazine, Loring Leifer wrote this pithy head:

Mary Forgione, copy editor for the Los Angeles Times , earned an ACES  award for this string of super-short words:

Life After Plop, Plop, Fizz, Fizz

In her book, an advertising lion reflects on making it in a man’s world.

Jennifer Balderama, copy editor for the Washington Post , used only one-syllable words for this ACES award-winner:

Ears wide shut

Researchers get punished for telemarketers’ crimes.

David Breen, copy editor for the Orlando Sentinel , slipped a two-syllable word into this headline, another ACES winner. But the clip of short words following it are certainly worth emulating:

Divorce: Log on, click in, break up

But critics say an online divorce is not hassle-free; others fear it’s too easy.

Still, the real queen of the one-syllable-word head is Debbie Sprong, copy editor for the Elkhart Truth . She earned an ACES award for these heads:

Cap and gone

(for an infographic on graduation), new numbers in second district race show strong lead for chocola, for many workers, lunch hour is more than a chance to eat, officials hope test plot proves merits of biosolid compost.

Gregory Cowles of The New York Times earned an ACES award for a portfolio of heads including these:

A collection of picture books teaches children about jazz and its heroes

The way of no flesh, a cultural history of vegetarianism in the west.

And Scott Beckett, copy editor for the Corpus Christi Caller-Times , called out his short words in this ACES award-winning headline:

Nature’s 4-letter words: Wind, hail, rain

Violent storm destroys home, topples big rigs.

For a preview of fall TV shows, Pat Myers of The Washington Post wrote:

Ewws and Ahhs

Too many shows will give viewers the creeps this season, but a few noble souls save the day.

Steve Byers of the Huntsville (Ala.) Times limited himself to one-syllable words for this headline:

The spies who love me

Scared parents of teens spending on surveillance.

Jeff Verbus of The Repository (Canton, Ohio) had two winning heads using only super-short words:

Knock down, drag out blight

Mounting expenses won’t deter canton from ridding city of eyesore properties, bill to squeeze pop has juice, senator proposes a limit or ban on sale of soda in public schools.

Try writing headlines using only one-syllable words. The result may well pack more of a punch than headlines using longer words.

Are your headlines getting the word out?

“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a page.

Learn how to reach people who spend only two minutes — or even just 10 seconds — with your message at Catch Your Readers , our persuasive-writing workshop.

There, you’ll learn how to put your key messages where your readers’ eyes are. You’ll discover how to deliver your key ideas to people who don’t read the paragraphs. And you’ll find out how to draw even reluctant audience members into your message.

Save up to $100 with our group discounts.

Browse all upcoming master classes .

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How To Write a Feature Article: A Step-by-Step Guide

Have you dreamt of becoming a famous feature article writer do you acquire your muse from writers like maya angelou, ketaki desai , rishab raj, shivani vig, and other popular feature writers have you ever felt writing as a tool for reflection then, this article will teach you the fundamentals of what makes a good feature article and how to write one.  it is better to learn more about feature articles before learning the strategies on how to write a feature article. so, here we go.

What is a Feature Article?

A feature article, according to Dictionary.com, is a daily or fortnightly article or report about a person, event, frontage of a major event, or the like. This writing adds a personal touch, and quite often, it is written in a discrete style. It can be a news story, the main or most prominent story in a magazine.   A feature article is no doubt an article inscribed to give a piece of in-depth knowledge to events, people issues, or news. A proficient person or a journalist can write a feature article. Their writings will provide background information on a significant or a noteworthy topic, and the article will include the writer’s angle or his/her experience. 

Difference between News Article and Feature Article

It is not a news item or advertisement. It is a common fact that people get confused with news articles and feature articles. We get confused with news and features and always think of the dos and don’ts of writing a feature article. All are aware of feature articles in Sunday newspapers, but where does the difference lie?

News  is always instant information, and this needs to reach the mass as breaking news without wasting time. A news article should be concise and clear and finally, the writer should stick to the point directly. A news story offers information about an event, idea, or situation. 

The article should cover all the “W” (who, what, when, why, where) and “H” questions, which any reader would like to know. News items generally do not add much spice or any additional information to entice the reader. Readers are spared with extra material or statistics, and as far as possible a writer will use adjectives sparingly. In a nutshell, the introduction will summarise the story for the benefit of the reader.

The source and slant of the writer can include slight variations but should not cover more than one approach. The news writer or a journalist can use an inverted pyramid structure. The writer prefers to present the most important information as an introduction or they can be considered as a conclusion as well. This will help a writer exemplify how the news can be prioritized and structured.

A feature writer adds depth, wisdom, and color to the story and may entertain or instruct. In short, writing a feature article can be like adding jaggery to gulp bitter gourd. It can be like a stimulant or a catalyst. A feature article is a longer article compared to the news. It is all about lettering a human-interest story to match the target audience. A feature article is written after an event. So, naturally, they try to provide more and more information about the event, or else they give a different perception or a changed viewpoint. 

The main aim of a feature writer will be to analyze, broaden the understanding, and give different approaches to a reader. Remember to note that a feature article is a non-fiction piece of writing. 

Where do we find feature articles? 

A feature article is published in newspapers, magazines, and online blogs , and they add an emotional touch. They are more personal. As a writer, when you write a feature article, it is good to make it more narrative and more appealing for the readers.

If you want to become a professional blogger, then learn from the experts with the Best Online Content Writing Course

Different Types of Feature Articles:

Before starting to write a feature article, different articles and their characteristics will give you the insight to decide, which type to choose before you pen your thoughts to words. Every article should be the voice of a writer and the other characters or places or incidents. Now start thinking of writing a feature article and understand the different types before you shake your thoughts into words.

Types of feature stories : Each article has a divergent focus, and the motive also changes.

⮚      Human interest stories:  In this kind of feature article, the emphasis is given to a person or a set of people. Such an article emphasizes a dramatic incident. Normally, the focal point will be emotion first and later on the information.

⮚      Colour Stories : Describe a location using life and blood, so that the reader can visualize the same in this kind of feature article. A news story can be written in this form to transport the feel.

⮚      News Feature: This is the m ost popular kind of feature article in the newspapers. It conveys news, motives and implications, and consequences.

⮚      Informative Feature:  For this article, the writer conducts an interview, research, data compilation for data, and of course, relies on personal observation. The writer tries to add human stories and give information and education. It offers interesting information and guides the reader.

⮚      Historical Feature:  This type of feature article is for those, who are good at dates, chronology, turning points in history. The main motive of this feature article is to rekindle memory to invoke interest. 

⮚      Lifestyle Feature:   The most widespread feature articles people look for. How to live healthily? How to grow vegetables?

⮚      Scientific Feature : As the name suggests, this feature article voices on science policy and topics related to current topics.

⮚      Interpretative Features:  Political, social, and economic problems could be touched upon, while writing this feature article. Interpretative feature articles provide details, direct, and shed light on the context of specific issues.

⮚      Review:  Review of books, film, and music, etc. This article should highlight why a particular genre is good or extremely good and the specific reason for this extraordinary or ordinary nature.

⮚      Behind the scenes:  This article gives a reader a revelation about the backdrop scenes, or the reader can pry into the behind scenes.

Now you are familiar with different types of feature articles and the next step is to progress a set of skills required to write, organize and edit a feature article before writing a feature article and get set to write a feature article.

Why do you write a feature article ? It is either to instruct, persuade or entertain the readers. Do not miss the fact that feature articles are longer pieces of writing that range from opinions, issues, experiences, and ideas. 

How to Choose and Tempt the Audience When You Write a Feature Article?

It is a common fact that there are thousands of newspapers, magazines, and print media in the market flooding articles with online material. It can be considered as an uphill task to pitch the right audience and to get noticed in this market.  

How to break this discord and attract the audience is to offer the target audience a noteworthy article that is of interest which speaks a lot. Once the target audience is decided, think of their age, status, attitude, culture, and lifestyle. As a writer, you have to know their thought process, language, and vocabulary. 

As a next step, you have to analyze the topics of interest for that selected audience. Technology, travel, health, home travel are striking topics for features since they can be used in specific sections of newspapers or weekend magazines. Feature stories are frequently published in trade publications, usually as special supplements.

Steps to writing a feature article to keep the reader on tenterhooks

● The first point is to  choose the right topic  and the word limit of the feature article. Is the topic relevant and of interest or can this topic hold the breath of the audience until the last word? Do not exceed the word limit (minimum 1500 and maximum 4000 words). 

Briefly, discover a topic of existing importance. Further to that, think of a topic that sells and start forming great ideas that are exclusive.  The brainstorming  technique will help you bring out the best, and this technique will ensure you have a free flow of ideas. Understand the purpose of writing that can take you to the next step of writing.

●        Research the topic  and it all depends on your research. Find out what strikes and how well you can produce it. Read, read, research all aspects and perspectives of the topic, and give an edifying stance. 

Mind mapping techniques will allow you to channelize your ideas and thoughts. How do you do that? After your research and free flow of your ideas or overflow of ideas, create a central theme that will allow you to write. Of course, you can branch your central idea with different color codes and keywords, and colorful images to start with a bang and get inspired. 

More and more branches will make you more confident and with an organized flow of thoughts. Establish your principle and remember that is the meat of your article.

●        Narrow down your plan : Think of the target audience and what type of attitude do they like and what is your attitude towards that topic? Start thinking of all the  Ws and H  (who, why, what, when) and find out the answers for these common elements. Your battle is half won if the major reason for writing this article or the drive to write this feature article can answer all these questions.

●        Structure your astute ideas : Sequence them logically and according to the level of significance.

Now you are ready to start painless writing. Your writing process is also complete, and now time to start writing a feature article of your choice, your passion, and your ideas at your fingertips. Before you put words into life, it is better to know the language used to write a feature article.

Linguistic or language usage in feature articles:

● Use semi-formal language (not formal and not informal) with a human touch 

● Sprinkle sentiments, emotions, and feelings

● Use second person singular when you address the audience

● Adjectives and adverbs can be used sparingly but use action verbs

● Do not forget to use statistics, facts

● Quotes give a better edge or slight superiority to your writing

● Write in active voice

● Use literary techniques to create a special effect for a deeper meaning. This divulges the authors’ motivation.

● Rhetorical questions can invoke interest and allow the reader to think and increase certain insight.

● Anecdotes, imagery, and certain jargon are other language techniques that you can try.

Now you are ready to start writing with  more tips  to chisel and delve deep into writing.

How will you structure and organize a feature article?

• Headline:  A good introduction is the root of your writing. The publicity of your article lies in those first lines. Grab the attention of your reader with a catchy introduction or try to hook the reader’s interest. In the introductory lines, the main point is emphasized or highlighted.
• Subheading : Expresses a perspective or point of view of the author and it is also called a  deck . This is the second attempt of the author to tempt the reader. The gist of the article inscribed will allow a reader to be hooked on your article. 
• By-line : You can express your identity using a by-line and introduce the persons who helped you for an interview or a survey.
• Hook -: An intriguing initial sentence that will hook readers’ attention and keep them reading. It could be done by using an example, a metaphor, a rhetorical question exactly like how Barak Obama grabs the attention with his rhetorical questions. This paragraph develops on the hook and sets the tone of your article.
• Introductory paragraph 

This paragraph develops the hook and sets the tone for the rest of the article and defines the tone and focus of the article. The opening paragraph opens with a scheming, plot, or intrigue. You can win the heart of the reader and make them hold their attention with this paragraph. Do not forget to set the section and bring life into those words.

●        Paragraph two of the body: the first main topic . A description of how this person or problem has benefited society. In the author’s own words, this should be an interpretation of events or how to stick to the genre you have selected. Show and try not to speak.

●        From paragraph three onwards , more major points are offered to clarify to inform about vital events or accomplishments about the person/issue. The reader is more clear with more details using facts, evidence, and quotations. 

These pose difficult questions to the reader and include their responses. Paragraphs, photographs, tables, diagrams, and graphs are frequently used to present information in feature articles to present facts or proof to back up the content or support the author’s interpretation and explanation of the text person/issue/events.

●        Summary:   Now you are ready to summarise the article. The final paragraph should create a lasting impression by reminding the reader, the article’s core point and suggesting a suitable course of action, and promoting a shift in standpoint or attitude. 

This should prompt the reader to take a feat or encourage taking a deed. The reader should be able to confirm that the article is ready for a conclusion. Now, you have gulped the capsule to set and write a feature article.

●        Reread and Edit:  This is the most important step of the writing process before you write a feature article.                                                  

Revision and editing are important processes of writing. Editing suggests the chance to see a clear picture, evidence, specifics, fix the language glitches, and polish the article. 

Editing will help you to find out grammatical errors, typos, repetitions, and even dull writing the bugs in writing. This is sure to guide and bucket the thoughts to give a long-lasting impression of the feature article. Final editing and polishing will help you to find out whether you have put in your ideas succinctly and impactfully and whether you were able to connect the dots.

Learn about editing and proofreading here.

4 Personalities of Writing to Reduce Writer’s Block .

Madman, architect, carpenter, and madman. .

A madman creates ideas exactly like a madman. The architect gives the writing structure by moving paragraphs around and looking at the plot. The sentences, phrases, and word choices are being crafted by the carpenter. The judge removes elements of the document that aren’t required. This article will remove the block and help you to write a feature article.

Here are additional tips to become an ace before you write a feature article: 

▪ Be relaxed and conversational

▪ Keep it simple

▪ Short sentences and vary sentence length

▪ Paint a picture

▪ Spice up your writing

▪ Voice your opinion

▪ Smooth your writing by using transitions

▪ Don’t judge the first draft

▪ Always rely on peer editing

▪ Don’t write in the same tone

▪ Don’t put all the interesting facts at one go

▪ Harness the power of comma and punctuation

▪ Don’t dump information

Now you have the style, grace, and power of expressing your thoughts clearly and enlivening your writing with vivid images. It is an inborn talent that requires a knack and relevant guidelines to convert your thoughts into words that become a reader’s delight. This article is to reinstate the writing process and try to refresh your memory and change your writing blocks and procrastination habits to write a feature article.

Now you are ready to start your dream job or have a go. Good luck and best wishes!

Scope of Feature Article Writing:

Newspapers, magazines, and social media are employing freelancers and regular columnists. Print and online media depend on freelancers for making their publications interesting and noteworthy. 

The work from home concept is gaining momentum. Hence, it is beneficial for a featured columnist to be in their comfort zone and earn at leisure. Any individual with a flair for writing and a good grasp of language and creativity can make a decent living. 

A feature article writer can choose any genre of your choice and if you are consistent and stick to the timeline with utter sincerity, then nothing can pull you behind. Freelancers are in demand and make use of your painless writing techniques.                                                                                             

Frequently Asked Questions

1. Is a feature article different from a blog?

Yes, it is different. While feature articles are published digitally and in print, blogs are published only online. 

2. Is feature writing well as a career?

Yes. With the present changes in the world, it has got ample scope. If your writing style is exclusive, then you have more possibility to be popular. 

3. What are the basic steps for new writers?

✔ Include all the fundamentals of writing (who, what, where why, when, and how)

✔ Plan and organize your writing

✔ Include your viewpoint

It is a fact that writing entails basic principles. It is good to master the rules. This will help you make your foundation before you venture into different kinds of writing. As stated before, writing a feature article is more than facts and includes interesting facts, and recall the points stated in this article before you write a feature article. 

It is of paramount importance to add a dimension of human touch and make it more pleasing. This article has guided you through the steps to write a feature article and touch the chords of the readers. 

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How to Write a Hook: Top 5 Tips for Writers

Hannah Yang

How do you make people feel excited to read your work?

Well, for starters, you can write a great hook.

The “hook” refers to the first sentence, or first few sentences, of an essay, article, or story. That’s because these first few lines need to hook readers in, the same way fishermen use bait to hook fish in.

If you’re trying to figure out how to write a hook, you’ve come to the right place. Read on to learn how to write a fantastic hook and to see some examples of successful ones.

What Is a Hook in Writing?

Top 5 tips for writing good hooks, great examples of hooks, is writing a hook in an essay different from a story hook, conclusion on how to write a hook.

We use the term “hook” to talk about the very beginning of a written work—specifically the part designed to grab readers’ attention. The hook can be as short as a single sentence or as long as a full paragraph.

Writing hooks is a necessary skill for all types of writing—narrative essays, research papers, fiction writing, and more.

What Makes a Good Hook Important?

Good hooks make your reader feel excited to keep reading.

If you’re writing a book, you need a great hook so people decide to actually buy your work, instead of putting it back on the shelf.

If you’re writing a blog post or article, you need a great hook so people read to the end, instead of scrolling or flipping to a different article instead.

And if you’re writing an essay for school, you need a good hook so you can practice the skill of writing well.

What Are the Different Types of Hooks?

There’s more than one way to write a great hook.

Here are six types of hooks that will grab your reader’s attention.

• Question hook : a question that provokes the reader’s curiosity and makes them keep reading to find out the answer
• Statement hook : a strong declaration related to your topic that makes the reader keep reading to see you defend this statement
• Statistic hook : an interesting fact or statistic that makes you sound knowledgeable, so your reader trusts your expertise
• Quote hook : a memorable quote, often by a famous person, that the reader will find interesting
• Description hook : a vivid description that immerses your reader into a specific scene
• Anecdotal hook : a personal story that relates to your topic and makes the reader feel personally connected to the story

Here are our top tips for writing a strong opening hook.

Tip 1: Surprise the Reader

Readers crave the unexpected. If you start your piece in a surprising way, they’ll be more likely to keep reading.

You can even say something controversial. Readers will want to keep reading to see how you prove your own statement.

Tip 2: Raise a Question

When starting an essay or a story, you should try to create a question that the reader wants answered.

This doesn’t have to be a literal question that ends with a question mark—instead, it can simply be an unusual statement or a weird situation. Make sure it’s something your target audience will find interesting.

Tip 3: Keep Your Promises

If you open your essay with an interesting hook, you need to be mindful of what you’re promising to the reader. If you don’t keep that promise throughout the piece, your reader will feel tricked.

For example, you’d probably be unhappy if you read a story that started with, “The monster was coming for me” and then, later in the first chapter, said, “Then I woke up and realized it was just a nightmare.”

The first sentence is a strong opening hook, but it promises a dramatic scene, which doesn’t get fulfilled, because the hook turns out not to be real.

An equivalent in an essay would be writing a controversial statement and then failing to prove why that statement is true, or asking an interesting question and then failing to answer it later.

Tip 4: Keep It Relevant

Some writers try so hard to choose an interesting hook that they end up using something irrelevant to their essay. Readers will get confused if you open with a random quote or statistic that only tangentially connects to your thesis.

If you’re choosing between a fascinating hook that doesn’t have much to do with your topic, or a decent hook that’s directly related to your thesis statement, you should go with the latter.

Tip 5: Don’t Stop at the Hook

Some writers focus so much on nailing the opening hook that they forget to make the rest of the essay equally strong.

Your reader could still stop reading on the second page, or the third, or the tenth. Make sure you use strong and engaging writing throughout the piece.

One way to learn how to write hooks is to look at examples.

Here are examples of six hooks you could use to start a persuasive essay about artificial intelligence, plus three hooks you could use to start a sci-fi story.

Example 1: Question Hook

• Will artificial intelligence someday become smarter than humans?

Example 2: Statement Hook

• Artificial intelligence could become smarter than humans by 2050.

Example 3: Statistic Hook

• As of 2022, the global AI industry is worth over $130 billion.

Example 4: Quote Hook

• The scientist Stephen Hawking once said, “The development of full artificial intelligence could spell the end of the human race.”

Example 5: Description Hook

• The Alexa AI blinks from the kitchen table, emitting a comforting blue light.

Example 6: Anecdotal Hook

• Like many people of my generation, I used an AI for the first time when I was twelve years old.

Example 7: Sci-Fi Story Hooks

• Samuel Gibson had friends. Sure, all his friends were AI robots that his parents had purchased for him, but they still counted as friends.
• My father’s office is full of strange machines, which none of us are allowed to touch.
• The AI revolt began on Christmas morning of the year 2068.

Both essays and stories require good hooks. After all, you’re still competing for your reader’s attention, no matter what kind of work you’re writing.

However, a story hook will look very different from an essay hook.

If you’re writing fiction, you most likely won’t use a statistic, question, or quote to hook your readers in. Instead, your best options will be a statement, a description, or an anecdote—or, or often, a sentence that combines a little bit of all three.

Just like with essays, you should try to raise a question in your reader’s head. This can be a strange character, an unusual setting, or a mysterious fact.

Here are some examples of strong hooks in novels:

“My first memory, when I was three years old, was of trying to kill my sister.”—Jodi Piccoult, My Sister’s Keeper

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”—Jane Austen, Pride and Prejudice

“Once upon a time, on the coldest night of midwinter, in the darkest heart of the forest, Death and Fortune came to a crossroads.”—Margaret Owen, Little Thieves

“The women gather in a YMCA basement rec room: hard linoleum floors, half-windows along one wall, view of sidewalk and brick.”—Maria Adelmann, How to Be Eaten

“I became what I am today at the age of twelve, on a rainy overcast day in 1975.”—Khaled Hosseini, The Kite Runner

“It did not surprise Fire that the man in the forest shot her. What surprised her was that he shot her by accident.”—Kristen Cashore, Fire

There you have it—a complete guide to writing a fantastic hook.

ProWritingAid has specific settings for creative writers and students, so it can help you write your story or essay. Try it out the next time you need to write a hook.

Good luck, and happy writing!

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Hannah Yang is a speculative fiction writer who writes about all things strange and surreal. Her work has appeared in Analog Science Fiction, Apex Magazine, The Dark, and elsewhere, and two of her stories have been finalists for the Locus Award. Her favorite hobbies include watercolor painting, playing guitar, and rock climbing. You can follow her work on hannahyang.com, or subscribe to her newsletter for publication updates.

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Writing An Interesting Feature Article Introduction

Table of Contents

A feature article is a piece of writing that explores a topic of current importance and presents information in a narrative. The introduction of a feature article is a vital part of the article. It lures readers in and entices them to read the rest of the piece. This guide on  feature article introduction  will teach you how to write an excellent introduction for your article. 

The introduction sets the tone of the article and tells the reader what to expect. A good introductory paragraph steers the article in the direction that the author wants it to go. An effective introduction paragraph draws the reader in with a hook, elaborates on the topic, and ends with the author’s main point. 

What is A Feature Article?

A feature article is written to provide more depth to issues, topical events, or people. It provides background information on a newsworthy topic in addition to the writer’s personal experience.

Feature articles combine facts and personal experience, provide a perspective about the topic, and include catchy titles and images. They’re written in short paragraphs and commonly found in newspapers, online blogs, magazines, and news sites. Some examples of feature articles are: 

• Profiles or biography of public persons.
• How-to or step-by-step instructional guides. 
• Important events and issues.
• Interesting stories about someone’s experience that could teach the audience a valuable lesson or raise awareness about an important issue.
• Article about a personal experience.
• Seasonal articles specific to a time of the year.
• Behind-the-scenes articles that give readers a peek into the background happenings of an event, issue, or process.

How to Write A Feature Article Introduction

The introduction of a feature article is one of its essential sections. It helps the reader decides whether or not to read the whole article. The introduction sets the stage for the information you’re going to share . It should establish the topic and present interesting details that grab the reader’s attention.

The first impression is key, so writing a simple, compelling introduction is essential. Here are the basic parts of a feature article introduction.

1. Hook/Opening Sentence

Draw the reader’s attention with an interesting and provocative opening statement. Keep it concise, clear, and exciting. The opening sentence should set the scene, spark the reader’s curiosity and establish a connection with the audience. You may state a shocking fact or statistic, offer an interesting anecdote, present a joke or ask a thought-provoking question. However, your hook must relate to and adequately introduce the subject of discussion.

2. Background Information

Provide more details on the article’s topic. Include some background information to give the reader a better understanding of the topic. The background may include a historical, social, or geographical context or a summary of relevant theories about the topic. Explain the purpose of the story and why it is relevant.

3. Concluding sentence

The ending sentence of your feature article introduction should allow for a smooth transition into the body of the article. It should summarize the article’s main points or central focus, which will be presented in the body. 

Writing a good introductory paragraph can be challenging. The benefit of having a well-knit introduction is that readers will feel more compelled to continue reading. 

Begin with a hook that grabs the reader’s attention and provides background information on the topic . This guide on  feature article introduction  will help you write a compelling introduction to your article.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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