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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Allison Bressmer

How to write a persuasive essay

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

What is a persuasive essay?

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

What should every essay include?

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

  • “In my essay I will show why extinct animals should (not) be regenerated.”
  • “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

  • What arguments support your thesis?
  • What is the best order for your arguments?
  • What evidence do you have?
  • Will you address the opposing argument to your own?
  • How can you conclude convincingly?

The body of a persuasive essay

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

The conclusion of a persuasive essay

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

  • Choose an issue you truly care about
  • Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Debatable and non-debatable concepts

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Ethos, pathos and logos

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

How to make your essay credible

  • You show you’ve done your research: you understand the issue, both sides
  • You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

How to use logic in essays

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

How to use emotion in essays

  • You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
  • You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

ProWritingAid's Realtime Report

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

  • How is that advertisement working to convince you to buy a product?
  • How is a political candidate arguing for you to vote for them?
  • How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
  • How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

tips on how to write persuasive essay

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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tips on how to write persuasive essay

Persuasive Essay: A Guide for Writing

tips on how to write persuasive essay

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

persuasive methods

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction. 

  • Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
  • Background. Provide context for the issue or topic you're addressing.
  • Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

  • Topic Sentence. Introduce the first key point supporting your thesis.
  • Supporting Evidence. Include facts, statistics, or examples that back up your point.
  • Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

  • Topic Sentence. Introduce the second key point supporting your thesis.
  • Supporting Evidence. Provide relevant information or examples to bolster your argument.
  • Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

  • Topic Sentence. Introduce the third key point supporting your thesis.
  • Supporting Evidence. Present compelling evidence or examples.
  • Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.

Counterargument

  • Address opposing views. Acknowledge and counter opposing arguments.
  • Refutation. Explain why the counterargument is invalid or less convincing.
  • Summarize main points. Recap the key arguments from the body paragraphs.
  • Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

  • Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

support essay argument

Take Your Persuasive Writing to the Next Level!

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How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark: 

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

  • Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

  • Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

  • Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

  • Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

  • Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

  • Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

  • Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

  • Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

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Table of contents

tips on how to write persuasive essay

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

persuasive essay

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

  • Identify a random topic
  • Ask a question about the topic that involves a value claim or analysis to answer
  • Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

  • The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
  • The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
  • What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

tips on how to write persuasive essay

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

  • Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
  • Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
  • Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
  • Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
  • Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

tips on how to write persuasive essay

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

  • Intro - Hook, Background information, Thesis statement
  • Topic sentence #1 , with supporting facts or stats
  • Concluding sentence
  • Topic sentence #2 , with supporting facts or stats
  • Concluding sentence Topic sentence #3 , with supporting facts or stats
  • Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Persuasive Essay Guide

Caleb S.

A Comprehensive Guide to Writing an Effective Persuasive Essay

14 min read

Persuasive Essay

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Imagine being able to sway opinions, influence decisions, and convince others with the power of words.

That’s what good persuasive writing can help you achieve! Persuasive essays provide you an opportunity to express your opinions, convince your readers, inspire action, and make a lasting impact. 

So how can you write a great persuasive essay? 

If you're eager to learn the art of persuasive writing, you're in the right place. In this guide, we’ll dive into the step-by-step writing process that can help you. You’ll also get example essays and tips that will make your persuasive writing stand out. 

Let’s dive in!

Arrow Down

  • 1. What is a Persuasive Essay?
  • 2. The 3 Elements of Persuasion
  • 3. How to Write a Persuasive Essay
  • 4. Persuasive Essay Structure
  • 5. Persuasive Essay Examples
  • 6. Persuasive Essay Topics
  • 7. Tips for Writing Stand-Out Persuasive Essays

What is a Persuasive Essay?

A persuasive essay is a form of writing that aims to convince its audience to adopt a particular viewpoint or take a specific course of action. 

The writer takes a clear position on an issue and attempts to convince the readers through different persuasive techniques, such as evidence and anecdotes. The point is to resonate with the readers emotionally AND logically on a specific issue. 

It's like being a lawyer in a courtroom, making a compelling argument to sway the jury (your readers) to your side. The goal of a persuasive essay can vary, from changing the readers’ opinion on a controversial topic to inspiring them to support a cause or take action on an issue.

What’s the Difference Between Persuasive & Argumentative Essays?

Persuasive and argumentative essays are often confused with each other, but they have distinct differences in terms of their purpose and approach. 

Here are the main differences between persuasive vs. argumentative essays:

The 3 Elements of Persuasion

Before we get into the writing steps, we must understand the basic elements of persuasion. These elements, known as "ethos," "pathos," and "logos," are fundamental to crafting a persuasive essay that resonates with your audience and effectively conveys your message.

  • Ethos: Building Credibility and Trust

Ethos, derived from the Greek word for "character," focuses on establishing your credibility as a writer and gaining the trust of your readers. It involves establishing one's authority, expertise, and reliability in the eyes of the audience. In a persuasive essay, ethos is often established through:

  • Demonstrating expertise on the subject matter.
  • Citing credible sources and references.
  • Maintaining a respectful and professional tone.
  • Acknowledging and addressing opposing viewpoints.

These steps can help you gain the trust of your readers. Ethos provides them a reason to trust you and listen to your arguments.

  • Pathos: Stirring Emotions and Empathy

Pathos is the emotional appeal aimed at evoking specific emotions or empathy from the audience. It seeks to connect with readers on a personal and emotional level. In a persuasive essay, pathos can be incorporated by:

  • Using vivid and emotionally charged language.
  • Sharing compelling anecdotes or stories.
  • Appealing to the values and beliefs of the audience.
  • Highlighting the human or emotional impact of the topic.

The emotional aspect is essential to good persuasive writing. Still, it should be used in moderation to be effective. 

  • Logos: Employing Logic and Reasoning

Logos appeals to the reader's sense of logic and reason. It involves presenting a well-structured, logical argument supported by evidence. In a persuasive essay, logos is evident through:

  • Presenting clear and well-structured arguments.
  • Providing factual evidence, statistics, and research findings.
  • Using logical reasoning and deductive or inductive arguments.
  • Addressing and refuting counterarguments effectively.

When used together, these three elements can be effective tools for persuasion. By utilizing all three elements, the speaker increases the chances of influencing their audience. You can read more about ethos, pathos, and logos to understand them better and ensure their correct usage in your writing. 

Here is a video you can watch about the three persuasive techniques:

How to Write a Persuasive Essay

Persuasive essays are very common, especially for students. However, they are challenging to write if you don’t know where to start. Here are the steps that can help make your writing process easier.

Step 1: Select an Interesting Topic & Define Your Position

Choosing a topic is the most crucial part. Your topic should be engaging and debatable, in which you can clearly define your position. Here are some tips for selecting a topic:

  • Identify Your Interests: You should consider something that is interesting to you too, as this will make it easier and enjoyable for you to write about it. 
  • Consider Your Audience: Think about who your target audience is. Your topic should resonate with them and be relevant to their interests, concerns, or beliefs.
  • Define Your Position: Clearly define your stance or position on your potential topics. Ask yourself: What do I want to persuade my audience to believe or do regarding this topic? What are the key points or arguments I will use to support my position? 
  • Avoid Overly Broad or Narrow Topics: Ensure that your topic is neither too broad nor too narrow. An overly broad topic may lack focus, while an overly narrow one may not provide enough material for a persuasive argument.

Step 2: Research & Gather Evidence

Gather credible sources, statistics, facts, and evidence to support your argument. Conducting thorough research uncovers the themes, arguments, and discussions about your topic, helping you find the best arguments you need.

While collecting information, take detailed notes so you can cite sources later. You also have to evaluate the evidence and priotize those points that can better support your position.

Step 3: Make an Outline

Now that you’ve gathered your main points, you need to organize them in a logical structure. Outline the structure of your essay with a clear introduction, body paragraphs, and conclusion. Here are the main points you should include in your first outline: 

  • Thesis Statement: State the main thesis of your essay. presents your main argument. It should clearly mention your position on the topic and how you are going to argue for it.
  • Body Paragraphs: The body paragraph outline should contain the topic sentence and supporting points. Mention clear and concise topic sentences that introduce the main point of each paragraph.
  • Supporting Evidence: Also add supporting evidence, examples, statistics, or quotes for each paragraph that bolster your argument. Ensure each piece of evidence is relevant and directly supports your point.
  • Conclusion: If your persuasive essay aims to prompt a specific action or response from the reader, include a call to action in your outline. Clearly state what you want your audience to think or do after reading your essay.

See this outline format below to understand better:

Persuasive Essay Outline Format

Want to learn more about making an outline? Check out our complete guide to crafting a persuasive essay outline . 

Step 4: Write Your First Draft

With a solid outline in place, it's time to start crafting your persuasive essay's first draft. Follow these guidelines to write your initial draft effectively:

  • Follow the Outline: Refer to your outline as your roadmap. Begin by writing the introduction, followed by the body paragraphs, addressing each point in the order outlined. Finish with the conclusion.
  • Write Freely: In the first draft, focus on getting your ideas down on paper without worrying too much about perfection. Don't be overly concerned about grammar, spelling, or word choice at this stage; you can edit and refine later.
  • Maintain a Consistent Tone: Maintain a tone that aligns with your persuasive goals, whether it's authoritative, passionate, or empathetic. Consistency in tone will help your argument come across convincingly.
  • Support with Evidence: As you develop your arguments in the body paragraphs, ensure that each point is supported with strong evidence, examples, statistics, or quotes from credible sources.
  • Address Counterarguments: Incorporate responses to potential counterarguments where relevant, demonstrating a comprehensive understanding of the issue and reinforcing your position.
  • Be Concise and Clear: Write concisely, expressing your ideas clearly and avoiding unnecessary jargon or complexity. The clarity of your arguments is crucial for persuading your audience.

Step 5: Proofread & Revise

Once you've completed the first draft, take a break to gain some distance from your work. When you return, begin the revision process. Focus on refining your arguments, improving clarity, and ensuring that your essay flows logically.

  • Proofread: Carefully proofread your first draft for grammar, spelling, and punctuation errors. Improve the essay format and clarity wherever possible. 
  • Seek Feedback: Share your first draft with peers, teachers, or writing tutors to obtain feedback on the persuasiveness, clarity, and overall effectiveness of your essay. Use this feedback to make necessary improvements.
  • Polish Your Draft: After incorporating feedback and revising accordingly, refine your essay to its final form. Ensure that it aligns with your outline and effectively conveys your persuasive message.
  • Cite Sources: Remember to include proper citations for all sources used within your essay. Follow the citation style specified by your instructor or guidelines.

Persuasive Essay Structure

A well-structured persuasive essay is essential to effectively convey your argument and persuade your audience. The structure typically consists of three main parts: the introduction, body paragraphs, and conclusion. 

A persuasive essay should be at least five paragraphs long. With one introduction, three body paragraphs, and a conclusion. However, the number of body paragraphs can extend based on your topic.

Introduction

The essay introduction serves as the gateway to your persuasive essay. Its primary purpose is to grab the reader's attention, provide context for your argument, and present your thesis statement—the core of your persuasive message. Here's how to craft an engaging introduction:

  • Hook: Start with a compelling hook—a catchy phrase, a thought-provoking question, a surprising statistic, or a relevant anecdote that draws the reader in and piques their interest.
  • Background Information: Offer a brief overview of the topic to provide context and ensure that your readers understand the issue at hand. Keep this section concise and relevant.
  • Thesis Statement: Conclude your introduction with a clear and concise thesis statement . This statement should clearly state your position on the topic and preview the main points you'll be discussing in the body of your essay.

Body Paragraphs

The body paragraphs form the core of your persuasive essay, where you present your point of view and build your case. Here's how to structure and write effective body paragraphs:

  • Topic Sentence: Start each body paragraph with a topic sentence that introduces the main point or argument of that paragraph.
  • Supporting Evidence: Follow the topic sentence with relevant evidence, examples, statistics, quotes, or facts that support your argument. Ensure that your evidence is credible and directly relates to your point.
  • Analysis: After presenting your evidence, analyze it thoroughly. Explain how the evidence supports your thesis and persuades the reader. Discuss the implications and significance of the evidence.
  • Transition: Use transition sentences at the end of each body paragraph to link it to the next one. These transitions ensure that your essay flows smoothly, maintaining coherence.

The conclusion is where you bring your persuasive essay to a close, summarizing your main points, restating your thesis, and leaving a lasting impression. Follow these guidelines for an effective conclusion:

  • Summarize Main Points: Begin by summarizing the key points you've made in the body of your essay. Concisely restate the main arguments you presented.
  • Restate Thesis: Reiterate your thesis statement in slightly different words. Emphasize the central message of your essay.
  • Closing Statement: End your conclusion with a thought-provoking or memorable closing statement. This statement should leave a lasting impact on the reader, encouraging them to reflect on your argument.
  • Avoid New Information: Do not introduce new information or arguments in the conclusion. It should provide a sense of closure rather than introducing new ideas.

Persuasive Essay Format

After writing the complete essay according to the structure above, you need to ensure correct formatting. Formatting ensures that your essay is readable and presentable.

There are several standardized formatting styles used in writing, such as APA and MLA . If you are writing a persuasive essay as an assignment, always ask your instructor about their preferred format. 

Meanwhile, you should format your essay according to these common guidelines:

  • Font Style:       Times New Roman.
  • Font Size:        12pt 
  • Line Spacing:   Double-spaced.
  • Alignment:       Left Alignment
  • Indent:              First-Line indent

Persuasive Essay Examples

Studying persuasive essay examples can be immensely helpful in understanding how to craft a compelling and effective persuasive essay.

Check out these sample essays below:

Persuasive Essay on Social Media (PDF)

Persuasive Essay Samples (PDF)

Persuasive Essay on Abortions (PDF)

Persuasive Essay Sample - Death Penalty

Persuasive Essay on the Preservation of Nature

Want more examples? We’ve got you covered! Head to our persuasive essay examples blog to find persuasive papers on various topics.

Persuasive Essay Topics

Selecting an engaging and relevant topic is the first step in crafting a persuasive essay. Here are a few persuasive essay prompts and ideas to spark your inspiration:

  • Advocate for the reduction of single-use plastics to combat plastic pollution.
  • Argue for the inclusion of financial literacy education in high school curricula.
  • Argue for responsible usage and regulations to combat negative influence of social media.
  • Persuade readers of the benefits of universal healthcare.
  • Take a stance on the importance of online privacy and stronger data protection laws.
  • Argue for electoral reform, such as ranked-choice voting, to improve the fairness and effectiveness of elections.
  • Convince your audience of the benefits of supporting local businesses and shopping locally.
  • Make a case for stricter penalties against human trafficking.
  • Argue for increased public funding for the arts to support creativity and cultural enrichment.
  • Argue for or against the use of artificial intelligence and automation in the workplace.

Need more ideas? Check out our compilation of 200+ persuasive essay topics and find the best topic.

Tips for Writing Stand-Out Persuasive Essays

Now that you know the writing steps and have read some examples, you are able to write a good persuasive essay. However, you can make it even better with the following tips and techniques:

  • Clarity and Conciseness: Write in a clear and concise way. Avoid jargon or overly complex language to make your message easily understandable.
  • Use Persuasive Techniques: Employ persuasive language and rhetoric techniques, such as ethos, pathos, and logos, to appeal to your audience's emotions, ethics, and logic. Use powerful verbs, descriptive adjectives, and vivid metaphors to make your writing engaging.
  • Tell a Compelling Story: Use storytelling techniques to illustrate your points. Engaging narratives can make your arguments more relatable and memorable.
  • Provide Real-Life Examples: Support your arguments with concrete, real-life examples and case studies. Personal anecdotes or case stories can be particularly persuasive.
  • Address the Reader Directly: Use the second-person point of view (you) to address the reader directly, making your essay more engaging and relatable.
  • Maintain a Confident Tone: Maintain a confident and assertive tone throughout your essay. Confidence in your message can persuade readers to adopt your viewpoint.
  • Provide Solutions: Suggest practical solutions or actions that can be taken to address the issue you're discussing. Offering a path forward can be persuasive.

To conclude,

From understanding the fundamentals of persuasion to learning the writing steps, you now know how to craft an essay that engages and compels your audience to accept your position. Additionally, with the help of our examples and tips, you can make your arguments even stronger.

With this knowledge and techniques, you're now ready to embark on your persuasive writing endeavors. So start writing persuasive papers without hesitation and inspire others to see the world through your lens.  

Moreover, if you need further writing help, consider using our persuasive essay writing service which is equipped with a team of seasoned writers ready to offer their expertise. Our writing professionals are committed to crafting essays that are insightful, well-researched, and impactful - tailored to your specific needs!

So contact our expert writing service now!

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How to Write a Persuasive Essay in 6 Steps

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A persuasive essay is defined by two purposes: to convince the audience to agree with the speaker’s position on a debatable issue and to inspire listeners to take action. In order to succeed, the speaker must forge a relationship with the audience, while appealing to their intellect and emotions. Let’s look at six steps to writing an excellent persuasive essay.

1. Choose a debatable issue about which you have strong feelings and a definite position.

A debatable issue is one that generates conflicting opinions and points of view; it also may generate strong personal or professional feelings as to how it should be addressed. A persuasive essay is likely to be more effective if you invest your time and effort in writing about an issue that is important to you, perhaps one that you relate to personally.      

2. Research all sides of the issue and take notes.

Once you have chosen an issue for your essay, research conflicting views about it. Take notes over information that supports your position on the issue: facts, examples, statistics, anecdotes, and quotations from experts and/or reliable studies. Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 

3. Draft a thesis statement for your essay.

Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support in the essay. Write a thesis that clearly states your position on the issue.

4. Create a working outline.

A working outline is not detailed. Referring to your notes, create a 3-part working outline that lists 2 of the strongest arguments in favor of your position and the strongest argument against it. 

5. Draft the introduction, main body, and conclusion of your essay.

In drafting your essay, keep in mind the objectives to achieve in each part. Also, incorporate rhetorical devices, imagery, and figurative language throughout the text.

Introduction: To arouse the interest of the audience, use one or more of these methods. 

  • Begin with an anecdote that relates to the subject of the essay; it can be an anecdote from your personal experience or one you have heard or read from another source.
  • Begin with historical or factual information of interest regarding the subject.
  • Begin with a quotation that relates to the subject. Quotations from history, literature, or contemporary figures can all be effective; identify the source of the quotation.

Develop the introduction by identifying the general subject of your essay and the specific issue at hand; acknowledge that the issue generates disagreement, as views regarding it often conflict. 

Conclude the introduction with your thesis, stating your position on the issue clearly and concisely.  

Main Body: Refer to your working outline while writing the main body of your essay. Draft a main body paragraph to address each of the three parts of the outline. Since the working outline includes two arguments supporting your position and one opposing it, the main body may consist of three paragraphs; however, if more than one paragraph is required to thoroughly address a part of your outline, by all means, write it. Refer to your research notes and the list of rhetorical devices while developing each paragraph. 

Conclusion: The final paragraph should indicate to listeners that your essay is reaching an end.  

  • Restate the issue and your position regarding it. 
  • Briefly sum up your two arguments in favor of your position.
  • Explain what will happen if your position is not adopted and why the resulting consequences are important to the audience.
  • Point out actions that should be taken in addressing the issue to avoid serious consequences.

The final sentence of the conclusion should leave listeners with something to think about. A powerful, thought-provoking quotation, a vivid image, or a final rhetorical question—asked and answered—will provide a sense of closure, while emphasizing the validity of your essay.  

6. Review the structure and content of the essay, and revise the text to make it more effective and convincing. 

After reviewing and revising the text of your essay, you should be able to answer “yes” to these questions:

Is there a paragraph of introduction?

  • Have you engaged the interest of the audience in some way?
  • Have you established your own voice in the essay and created a bond between you and your listeners?
  • Have you identified the topic and the specific issue of your essay?
  • Does the paragraph end with a thesis statement that clearly states your position on the issue?

Does the main body consist of at least 3 paragraphs? 

  • In the first main body paragraph, have you stated the strongest argument against your position on the issue? Have you refuted the argument with various types of specific evidence?
  • In the second main body paragraph, have you presented your first argument in favor of your position? Have you supported your argument with various types of specific evidence?
  • In the third main body paragraph, have you presented a stronger argument in favor of your position,  the best argument you can present? Have you supported it with various types of specific evidence?
  • Throughout the main body paragraphs, have you included appeals to ethos, pathos, and logos?

Is there a paragraph of conclusion?

  • Have you restated the issue and your position on it?
  • Have you summed up your two arguments in favor of your position?
  • Have you explained what will happen if your position is not adopted and why the resulting consequences are important to the audience?
  • Have you pointed out actions that should be taken in addressing the issue to avoid serious consequences?
  • Does the conclusion give listeners a sense of closure and leave them with something to think about?

Does the text of your essay employ numerous rhetorical devices?

As you read your essay aloud, have you provided transition words and phrases to move smoothly from one part of a paragraph to another and from one paragraph to the next?

Do you think your essay is persuasive and will hold the attention of the audience? (If not, why not? What would make it more persuasive and engaging?)

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How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

  • Be assertive
  • Use words that evoke emotion
  • Make it personal
  • Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

  • Should children be required to use booster seats until age 12?
  • Should schools allow the sale of sugary desserts and candy?
  • Should marijuana use be legal?
  • Should high school students be confined to school grounds during school hours?
  • Should GMO food be labeled by law?
  • Should police be required to undergo sensitivity training?
  • Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

EasyBib Writing Resources

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  • Academic Essay
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  • Expository Essay
  • Persuasive Essay
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  • Writing a Conclusion
  • Writing an Introduction
  • Writing an Outline
  • Writing a Summary

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How to Write Perfect Persuasive Essays in 5 Simple Steps

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WHAT IS A PERSUASIVE ESSAY?

What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

  • Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
  • Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
  • Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
  • Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
  • Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
  • Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Persuasive essay | opinion writing unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

Persuasive essay | persuasive essay template | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Persuasive essay | 7 top 5 essay writing tips | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

Persuasive essay | RHETORIC | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

Persuasive writing template and graphic organizer

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Persuasive essay | Images play an integral part in persuading an audience in advertisements | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

  • Reduce your use of single-use plastics
  • Use public transportation, carpool, bike or walk instead of driving alone.
  • Support clean energy sources such as solar and wind power
  • Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

Persuasive essay | fact and opinion unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

  • WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
  • IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
  • SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
  • IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
  • SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
  • SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
  • ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
  • SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
  • SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
  • SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
  • IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
  • WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
  • SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
  • SHOULD THE VOTING AGE BE LOWERED?
  • DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
  • SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
  • IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
  • SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

  • Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
  • Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
  • Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
  • Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
  • Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

Persuasive essay | year 4 persuasive text example 1536x1536 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

VIDEO TUTORIALS FOR PERSUASIVE WRITING

Persuasive essay | persuasive writing tutorial video | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Persuasive essay | LITERACY IDEAS FRONT PAGE 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

writing checklists

The Ultimate Guide to Opinion Writing for Students and Teachers

Persuasive essay | PersuasiveWritingSkills | Top 5 Persuasive Writing Techniques for Students | literacyideas.com

Top 5 Persuasive Writing Techniques for Students

Persuasive essay | persuasiveWriting | 5 Top Persuasive Writing Lesson Plans for Students and Teachers | literacyideas.com

5 Top Persuasive Writing Lesson Plans for Students and Teachers

Persuasive essay | persuasive writing prompts | 23 Persuasive writing Topics for High School students | literacyideas.com

23 Persuasive writing Topics for High School students

Persuasive essay | 1 reading and writing persuasive advertisements | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

How to Write an Advertisement: A Complete Guide for Students and Teachers

Persuasive essay | how to start an essay 1 | How to Start an Essay with Strong Hooks and Leads | literacyideas.com

How to Start an Essay with Strong Hooks and Leads

How to Write a Persuasive Essay

Connecting With Readers on an Emotional Level Takes Skill and Careful Planning

  • Writing Essays
  • Writing Research Papers
  • English Grammar
  • M.A., English Literature, California State University - Sacramento
  • B.A., English, California State University - Sacramento

When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than  making an argument , which involves using facts to prove a point. A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener to completely change their minds, but rather to consider an idea or a focus in a different way. While it's important to use credible arguments supported by facts, the persuasive writer wants to convince the reader or listener that his or her argument is not simply correct, but convincing as well.

The are several different ways to choose a topic for your persuasive essay . Your teacher may give you a prompt or a choice of several prompts. Or you may have to come up with a topic, based on your own experience or the texts you've been studying. If you do have some choice in the topic selection, it's helpful if you select one that interests you and about which you already feel strongly.

Another key factor to consider before you begin writing is the audience. If you're trying to persuade a roomful of teachers that homework is bad, for instance, you'll use a different set of arguments than you would if the audience was made up of high school students or parents.

Once you have the topic and have considered the audience, there are a few steps to prepare yourself before you begin writing your persuasive essay:

  • Brainstorm.  Use whatever method of brainstorming works best for you. Write down your thoughts about the topic. Make sure you know where you stand on the issue. You can even try asking yourself some questions. Ideally, you'll try to ask yourself questions that could be used to refute your argument, or that could convince a reader of the opposite point of view. If you don't think of the opposing point of view, chances are your instructor or a member of your audience will.
  • Investigate.  Talk to classmates, friends, and teachers about the topic. What do they think about it? The responses that you get from these people will give you a preview of how they would respond to your opinion. Talking out your ideas, and testing your opinions, is a good way to collect evidence. Try making your arguments out loud. Do you sound shrill and angry, or determined and self-assured? What you say is as important as how you say it.
  • Think.  It may seem obvious, but you really have to think about how you are going to persuade your audience. Use a calm, reasoning tone. While persuasive essay writing is at its most basic an exercise in emotion, try not to choose words that are belittling to the opposing viewpoint, or that rely on insults. Explain to your reader why, despite the other side of the argument, your viewpoint is the "right," most logical one.
  • Find examples.  There are many writers and speakers who offer compelling, persuasive arguments. Martin Luther King Jr.'s " I Have a Dream " speech is widely cited as one of the most persuasive arguments in American rhetoric. Eleanor Roosevelt's " The Struggle for Human Rights " is another example of a skilled writer trying to persuade an audience. But be careful: While you can emulate a certain writer's style, be careful not to stray too far into imitation. Be sure the words you're choosing are your own, not words that sound like they've come from a thesaurus (or worse, that they're someone else's words entirely).
  • Organize.  In any paper that you write you should make sure that your points are well-organized and that your supporting ideas are clear, concise, and to the point. In persuasive writing, though, it is especially important that you use specific examples to illustrate your main points. Don't give your reader the impression that you are not educated on the issues related to your topic. Choose your words carefully.
  • Stick to the script.  The best essays follow a simple set of rules: First, tell your reader what you're going to tell them. Then, tell them. Then, tell them what you've told them. Have a strong, concise thesis statement before you get past the second paragraph, because this is the clue to the reader or listener to sit up and pay attention.
  • Review and revise.  If you know you're going to have more than one opportunity to present your essay, learn from the audience or reader feedback, and continue to try to improve your work. A good argument can become a great one if properly fine-tuned.
  • How to Write and Structure a Persuasive Speech
  • Persuasion and Rhetorical Definition
  • Persuasive Writing: For and Against
  • How to Write a Good Thesis Statement
  • Ethos, Logos, Pathos for Persuasion
  • Tips on How to Write an Argumentative Essay
  • What Is Expository Writing?
  • 5 Steps to Writing a Position Paper
  • How to Write a Narrative Essay or Speech
  • Convince Me: A Persuasive Writing Activity
  • Writing Prompt (Composition)
  • Impromptu Speech Activities
  • 6 Steps to Writing the Perfect Personal Essay
  • Audience Analysis in Speech and Composition
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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,274,818 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

tips on how to write persuasive essay

How to Lay the Groundwork

Step 1 Read the prompt carefully.

  • Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
  • On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
  • If you aren’t sure about what you’re supposed to write, ask your instructor.

Step 2 Give yourself time.

  • Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

Step 3 Examine the rhetorical situation.

  • Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
  • To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
  • To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
  • To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
  • To examine the policy, ask: Should someone take action? Who should do something and what should they do?

Step 4 Consider your audience.

  • For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

Step 5 Pick a topic that appeals to you.

  • It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
  • For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
  • Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

Step 11 Brainstorm your evidence.

  • A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
  • Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

Step 12 Research, if necessary.

  • For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
  • If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

Step 1 Outline your essay.

  • An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
  • Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
  • Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

Step 2 Come up with your hook.

  • For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
  • You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

Step 3 Write an introduction....

  • Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
  • Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

Step 4 Structure your body paragraphs.

  • Start with a clear topic sentence that introduces the main point of your paragraph.
  • Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
  • "The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
  • "Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
  • Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

Step 5 Use the last sentence of each body paragraph to transition to the next paragraph.

  • End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
  • Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

Step 6 Add a rebuttal or counterargument.

  • Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
  • You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

Step 7 Write your conclusion at the very end of your essay.

  • How could this argument be applied to a broader context?
  • Why does this argument or opinion mean something to me?
  • What further questions has my argument raised?
  • What action could readers take after reading my essay?

How to Write Persuasively

Step 1 Understand the conventions of a persuasive essay.

  • Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
  • You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
  • Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
  • Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

Step 2 Use a variety of persuasion techniques to hook your readers.

  • For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
  • Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
  • Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
  • Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

Step 3 Be authoritative and firm.

  • Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
  • Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
  • Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

Step 4 Challenge your readers.

  • Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
  • Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
  • Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

Step 5 Acknowledge, and refute, arguments against you.

  • Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
  • Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

Step 1 Give yourself a day or two without looking at the essay.

  • Does the essay state its position clearly?
  • Is this position supported throughout with evidence and examples?
  • Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
  • Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
  • Are the paragraphs in an order that flows logically and builds an argument step-by-step?
  • Does the conclusion convey the importance of the position and urge the reader to do/think something?

Step 3 Revise where necessary.

  • You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

Step 4 Proofread carefully.

  • You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
  • Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

Christopher Taylor, PhD

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  • ↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
  • ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
  • ↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
  • ↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
  • ↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
  • ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
  • ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
  • ↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
  • ↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
  • ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
  • ↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
  • ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

Christopher Taylor, PhD

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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How to Write a Persuasive Essay: Step-by-Step Guide + Examples

Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

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A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

  • 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

Argumentative vs. Persuasive Essays: in what Points Are They Similar and Different?

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

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Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

  • Hook: start with an intriguing sentence.
  • Background: describe the context of the discussed issue and familiarize the reader with the argument.
  • Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
  • Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

  • Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
  • Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
  • Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

  • Summary: briefly list the main points of the essay in a couple of sentences.
  • Significance: connect your essay to a broader idea.
  • Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction, paragraph #1, paragraph #2, paragraph #3, example #2: teachers or doctors.

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

  • Why do managers hate the performance evaluation?  
  • Why human cloning should be prohibited.  
  • Social media have negative physical and psychological effect on teenagers.  
  • Using cell phones while driving should be completely forbidden.  
  • Why is business ethics important? 
  • Media should change its negative representation of ageing and older people.  
  • What is going on with the world?  
  • Good communication skills are critical for successful business.  
  • Why capitalism is the best economic system.  
  • Sleep is extremely important for human health and wellbeing.  
  • Face-to-face education is more effective than online education.  
  • Why video games can be beneficial for teenagers.  
  • Bullies should be expelled from school as they encroach on the school safety.  
  • Why accountancy is a great occupation and more people should consider it as a future career.  
  • The reasons art and music therapy should be included in basic health insurance.  
  • Impact of climate change on the indoor environment.  
  • Parents should vaccinate their children to prevent the spread of deadly diseases.  
  • Why celebrities should pay more attention to the values they promote.  
  • What is wrong with realism?  
  • Why water recycling should be every government’s priority.  
  • Media spreads fear and panic among people.  
  • Why e-business is very important for modern organizations.  
  • People should own guns for self-protection.  
  • The neccessity of container deposit legislation. 
  • We must save crocodiles to protect ecological balance.  
  • Why we should pay more attention to renewable energy projects.  
  • Anthropology is a critically relevant science.  
  • Why it’s important to create a new global financial order .  
  • Why biodiversity is crucial for the environment?  
  • Why process safety management is crucial for every organization.  
  • Speed limits must not be increased.  
  • What’s wrong with grades at school ?  
  • Why tattoos should be considered as a form of fine art.  
  • Using all-natural bath and body products is the best choice for human health and safety.  
  • What is cancel culture?  
  • Why the Internet has become a problem of modern society.  
  • Illegal immigrants should be provided with basic social services.  
  • Smoking in public places must be banned for people’s safety and comfort.  
  • Why it is essential to control our nutrition .  
  • How to stimulate economic growth?  
  • Why exercise is beneficial for people.  
  • Studying history is decisive for the modern world.  
  • We must decrease fuel consumption to stop global warming.  
  • Why fighting social inequality is necessary.  
  • Why should businesses welcome remote work?  
  • Social media harms communication within families.   
  • College athletes should be paid for their achievements.  
  • Electronic books should replace print books.  
  • People should stop cutting down rainforest .  
  • Why every company should have a web page .  
  • Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
  • 31 Powerful Persuasive Writing Techniques: Writtent
  • Persuasive Essay Outline: Houston Community College System
  • Essays that Worked: Hamilton College
  • Argumentative Essays // Purdue Writing Lab
  • Persuasion – Writing for Success (University of Minnesota)
  • Persuasive Writing (Manitoba Education)
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Persuasive Essays – Tips & Examples of How to Write Them

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Persuasive-Essays-Definition

A persuasive essay, which is a significant aspect of the academic essay , is a concise piece of writing, typically ranging from 500 to 2000 words, that advocates for a particular viewpoint. Rather than deconstructing, attacking, or refuting another argument, persuasive essays passionately argue to inform and convince readers that their expressed opinion is the most valid. Within the realm of academic writing , persuasive essays serve as a powerful tool to influence and shape the opinions of the readers.

Inhaltsverzeichnis

  • 1 Persuasive Essays – In a Nutshell
  • 2 Definition: Persuasive essays
  • 3 Persuasive essays: The introduction
  • 4 Persuasive Essays: The body
  • 5 Persuasive essays: The conclusion
  • 6 The three elements of persuasive essays
  • 7 Writing persuasive essays: Step-by-step guide

Persuasive Essays – In a Nutshell

The following article on persuasive essays covers:

  • What persuasive essays are
  • What makes a persuasive essay great
  • How persuasive essays are structured
  • Persuasive essay examples
  • The three Aristotelian themes of persuasive essays
  • How to write a persuasive essay step by step

Definition: Persuasive essays

  • Persuasive essays always cover subjective themes . With any topic under intense debate, an effective persuasive essay can succinctly argue a particular viewpoint by presenting the facts (as the author sees them).
  • Decent persuasive essays are more than just a bland ledger of factual statements. A great persuasive essay relies on three core rhetorical tools – Ethos (authoritarian appeal), pathos (emotional appeal), and logos (logical appeal). These themed elements flow together in prose to appeal to all biases.
  • The open-ended applications of persuasive essays are immense. A quality persuasive essay can argue the merits of brand-new, fresh perspectives just as easily as defending a centuries-old status quo. It’s your choice.
  • Nevertheless, persuasive essays aren’t always the best way to frame written debates. More in-depth topical explorations and scientific (objective) studies might benefit more from segmented projects or long-form articles.

Ireland

Persuasive essays: The introduction

A good introduction establishes your controversy, the broad limits of said debate, and which side of the divide you (personally) fall on. It should also briefly explain why your chosen material is relevant (today) and use “hooks” to convince your reader to care.

You can structure your introduction with these rhetorical questions :

Here’s a short (fictional) example for reference.

Cosmic Voyage: The Second One (1987-2002) is often considered the best weekly sci-fi show ever made for American television. The Byronic Captain Jimmy Blorbo charmed viewers with his debonaire yet diplomatic engagement style, bare-knuckle astronaut action, and trademark love of teatime.

Jimmy’s classically-trained actor, Sir Charles Casserole, is now (somehow) in the running to be the next secretary general of the UN. His nomination has been publically controversial, derided as “unserious” by world leaders. Can actors really embody the traits of those they pretend to be?

I think so. Heroic actors have exemplary people skills and commanding charisma – vital strengths for a public speaker. And playing a great leader on screen can easily translate into real-life political success. Here’s why.

Persuasive Essays: The body

The body of your persuasive essay is where you make your main argument in themed paragraphs. It’s the core of your persuasive essay.

The body consists of a series of points that provide evidence for your central assertion (e.g. heroic actors make excellent politicians). When used skillfully, the body can also house themed threads and subtle appeals to positive emotions (e.g. nostalgia, enthusiasm, happiness).

You can use the simple TEEL method to structure each paragraph in your persuasive essays:

  • Topic – A single sentence summarizing a good supporting point.
  • Explanation – Elaborate on why it’s a good point.
  • Evidence – Provide solid proof as to why the point’s true.
  • Link – Reference your core argument or the next paragraph (or both).

If we applied TEEL to the argument above, parts of a paragraph might look like this:

  • Topic Sentance – Despite his seemingly frivolous background, Casserole commands a positive online fandom who draw on his life lessons and nuanced geopolitical opinions.
  • Explanation – Charles has become a committed advocate for global peace, justice, and fairness. Followers consistently praise his well-measured yet empathetic responses to traumatic current events.
  • Evidence – One recent solidarity post he made contained only his characters’ iconic catchphrase, “Injustice: No Thanks!”. It broke all records for social media with over twenty million “likes”.
  • Link – Charles clearly has a deep well of public respect, recognition, and acclaim for his informal, populist, and often unconventional diplomacy.

The body can also refute counterarguments. However, try to keep your defensive writing brief. Solid persuasive essays avoid spending too much time anticipating criticism or better ideas – you’re making a positive, firm statement about your opinion.

Don’t deviate much, either. You don’t need to state the context of every point you mention. Stick to the present tense wherever you can.

Persuasive essays: The conclusion

Your conclusion briefly restates your core themes, context, and the most relevant points before summarizing why the argument you’ve just made is correct.

It should contain a recap threading all your evidence together and a final statement as to why the reader should adopt your opinion. It’s also an excellent place to make your “golden” point. Finish on a positive note by promoting the very best piece of evidence for your views.

Your final lines should be climatic, strong, simple, clear, and decisive. No one enjoys reading a passionate argument that finishes by hedging or “fence-sitting”.

Here’s another (fictional) example:

Casserole has leveraged decades of well-deserved fame, taking lessons from his most famous role to promote a stuffed, informed platform for ethical, positive change. As a result? Charles already boasts an extraordinary +60 worldwide approval rating (RESGOV, Dec. 2022).

With an appreciative audience of billions, an uncanny knack for predicting the “right side of history”, and a lot of ready-made, crowd-pleasing press, the idealistic Voyage ethos he still embodies is more than ready to go global. Justice? Yes, please.

The three elements of persuasive essays

The Ancient Greek philosopher Aristotle identified three rhetorical elements at the heart of every great persuasive argument. The ability to appeal well to people’s sense of authority (ethos), emotions (pathos), and reality (logos) can make or break a persuasive essay.

Ethos is general proof that you know your topic. Your life experience, reading, qualifications, sheer interest, essays, work, and reputation count – when cited appropriately and effectively.

Beware! An authoritative ethos alone isn’t enough to fully justify your opinion. Excellent credentials count for nothing if your fundamental topical understanding is poor or based on fiction.

Pathos is an appeal to the readers’ sense of empathy and emotion. It’s central to making an ethical case as to why it’s good that readers should do, say, or believe in something.

Pathos can also invoke positive connections as a form of persuasion. Readers value evidence that what you’re advocating is linked to emotional memories they like and value.

Logos covers the practical, logical, and objective evidence that backs up your argument. Reasoned theories, factual proof, measured data, and anecdotal evidence fall into this category.

Without provable, coherent logos? Your persuasive essays will collapse under close academic scrutiny. Facts put validity and strength behind your words.

Writing persuasive essays: Step-by-step guide

  • Identify your audience – Who is your work to convince?
  • Research your subject – Examine arguments and pick a side.
  • Draft your points – Select the best available evidence.
  • Build your case – Link useful facts, data, and anecdotes.
  • Anticipate counterarguments – Are there any objections?
  • Write and refine – Fine-tune your finished argument.
  • Call to action – Tell your reader what they should do.

What are persuasive essays?

Persuasive Essays are short-form written pieces that make a positive, evidenced case for one side of a particular argument. A persuasive essay can also introduce brand-new perspectives.

Why are persuasive essays written?

Convincing others to think like you is the foundation of all power. Well-written persuasive essays can sell controversial products, public figures, policies, and projects.

Are persuasive essays always accurate?

No – watch out! A talented author can fake logos by using circular reasoning, “common sense”, emotional blackmail, and repeating the opinions of others.

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Apr 14, 2023

Powerful Persuasive Essay Examples That Will Spark Your Creativity

Are you looking to make a difference with your writing? Discover the power of persuasion with these inspiring essay examples and expert tips. Learn how to craft compelling arguments that will capture your reader's attention and inspire them to take action. Unlock your potential and start making a difference today!

Are you looking to improve your persuasive essay writing skills? Whether you're a student writing for an assignment, a professional looking to make a compelling argument, or simply someone who wants to make a difference, this blog post is for you.

Persuasive essays require you to take a position on a particular issue and use evidence and persuasive language to convince your readers to see things from your perspective. While they can be challenging, writing persuasive essays is an opportunity to develop critical thinking skills and improve your writing abilities.

In this blog post, we'll provide you with expert tips on how to create persuasive essays that captivate and convince your audience. We'll also share some inspiring examples that demonstrate effective persuasive writing techniques. From the importance of vaccination to the need for gun control, our examples cover a range of topics and show how to structure your essay and use persuasive language to sway your readers.

Whether you're a beginner or an experienced writer, this blog post will equip you with the tools and knowledge to create compelling and persuasive essays that will leave a lasting impact.

What is a Persuasive Essay?

Persuasive writing, often referred to as argumentative essay writing, employs reasoning and logical arguments to demonstrate that one concept holds more validity than another. Its goal is to convince the reader to embrace a specific perspective or engage in a certain action. This style of writing is common in both academic and personal contexts. Typically, such essays start with a query which the author then addresses throughout the piece, arguing for or against it. The argument is built on robust evidence and sound logic, incorporating factual statements, rational explanations, illustrative examples, and expert quotations.

How to Create Persuasive Essays

Crafting a persuasive essay requires a combination of solid research, careful planning, and effective writing techniques. Here are some tips to help you create a persuasive essay that will make a lasting impact:

1. Understand Your Audience

Before you begin writing, it's important to know your target audience. Who are you writing for? What are their interests, beliefs, and values? Understanding your audience will help you tailor your arguments to resonate with them and increase your chances of persuading them.

2. Conduct Thorough Research

To write a persuasive essay, you need to have a deep understanding of your topic. Conducting thorough research will help you gather the necessary evidence to support your arguments. Make use of reputable sources such as academic journals, government reports, and expert opinions to ensure that your essay is grounded in facts.

3. Develop a Clear Thesis Statement

Your thesis statement is the backbone of your essay. It should be a clear and concise statement that sums up your argument and sets the tone for the rest of your essay. Make sure to include it in your introduction and refer to it throughout the essay.

4. Use Persuasive Language

In a persuasive essay, it's important to use language that is compelling and convincing. Use rhetorical devices such as repetition, metaphors, and analogies to drive your point home. Avoid using overly emotional language, as it can detract from your credibility.

5. Address Counterarguments

Acknowledge and address potential counterarguments in your essay. This shows that you have considered all sides of the issue and strengthens your argument. Be sure to refute counterarguments with solid evidence and reasoning.

6. Conclude with a Call to Action

End your essay with a strong call to action. Encourage your reader to take action based on your arguments. This can include signing a petition, contacting a representative, or making a donation to a relevant cause.

By following these tips, you can create a persuasive essay that effectively communicates your message and inspires action.

Here are our Top Persuasive Essay Examples to Inspire You

The Benefits of a Plant-Based Diet: A Persuasive Essay Sample

As people become more health conscious and environmentally aware, plant-based diets have gained popularity in recent years. A plant-based diet consists mainly of plant foods, such as fruits, vegetables, whole grains, nuts, and seeds, with little or no animal products. There are many reasons why people choose a plant-based diet, ranging from ethical concerns to health benefits.

In this persuasive essay sample, we'll examine the many benefits of a plant-based diet and why it's a smart choice for your health and the environment. We'll explore the evidence behind plant-based diets, including studies that show how they can help prevent chronic diseases like heart disease and type 2 diabetes, as well as the environmental impact of animal agriculture.

Plant-Based Diets and Chronic Diseases: How They're Linked

Eating a plant-based diet has been linked to a reduced risk of chronic diseases such as heart disease, type 2 diabetes, and certain types of cancer. There are many reasons why a plant-based diet may be beneficial for preventing and managing chronic diseases.

One reason is that plant-based diets are typically high in fibre, which can help regulate blood sugar levels and reduce the risk of developing type 2 diabetes. Additionally, many plant-based foods are rich in vitamins, minerals, and antioxidants, which can help reduce inflammation in the body and protect against chronic diseases.

Another reason is that plant-based diets are often lower in saturated fat and cholesterol than those that include meat and dairy products. High intake of saturated fat and cholesterol is a risk factor for heart disease, and consuming a plant-based diet can help lower cholesterol levels and reduce the risk of heart disease.

The Environmental Impact of Animal Agriculture: Why Plant-Based Diets Are More Sustainable

Animal agriculture significantly impacts the environment, contributing to issues such as deforestation, greenhouse gas emissions, and water pollution. Individuals can reduce their environmental footprint and promote sustainability by choosing a plant-based diet.

One reason is that animal agriculture significantly contributes to greenhouse gas emissions, with livestock production accounting for around 14.5% of all human-induced greenhouse gas emissions. In contrast, plant-based diets have been shown to have a lower carbon footprint, with some studies suggesting that a vegan diet can reduce carbon emissions by up to 73%.

Animal agriculture also requires significant land, water, and other resources. For example, producing one kilogram of beef requires approximately 15,000 litres of water, while producing one kilogram of wheat requires only 1,250 litres. By choosing plant-based options, individuals can reduce their water footprint and promote sustainable use of resources.

Debunking the Myths: Addressing Common Misconceptions About Plant-Based Diets

Sure, here's an explanation of the subheading "Debunking the Myths: Addressing Common Misconceptions About Plant-Based Diets," along with some potential points and subheadings you could use:

Many misconceptions surround plant-based diets, including concerns about protein intake, nutritional deficiencies, and tasteless meals. By debunking these myths and providing accurate information, individuals can make informed decisions about adopting a plant-based lifestyle and enjoy its numerous health benefits.

One common misconception is that plant-based diets need more protein. However, many plant-based foods are protein-rich, including beans, legumes, nuts, seeds, and whole grains. You can quickly meet your daily protein needs by including various foods.

Plant-Based Protein Sources: What to Eat to Meet Your Nutritional Needs

Sure, here's an explanation of the subheading "Plant-Based Protein Sources: What to Eat to Meet Your Nutritional Needs," along with some potential points and subheadings you could use:

Plant-based diets are often criticized for lacking protein, but plenty of plant-based sources of protein can help individuals meet their nutritional needs. By incorporating various protein sources into their diet, individuals can ensure they get all the nutrients they need to support their health and well-being.

One of the best plant-based protein sources is legumes, which include beans, lentils, and chickpeas. Legumes are not only high in protein but also rich in fiber and other essential nutrients. Other plant-based protein sources include nuts and seeds, whole grains, and certain vegetables like broccoli and spinach.

Plant-Based Diets and Weight Loss: Can They Help You Shed Pounds?

One of the potential benefits of a plant-based diet is weight loss. Many studies have shown that individuals who follow a plant-based diet tend to have lower body weight, body mass index (BMI), and body fat percentage than those who consume a meat-based diet. There are several reasons why a plant-based diet may be effective for weight loss.

Making the Transition to a Plant-Based Diet: Tips and Resources for Getting Started

Sure, here's an explanation of the subheading "Making the Transition to a Plant-Based Diet: Tips and Resources for Getting Started," along with some potential points and subheadings you could use:

Transitioning to a plant-based diet can seem daunting, especially if you're used to consuming many meat and dairy products. However, switching to a plant-based diet can be a manageable and enjoyable process with the right resources and strategies.

In conclusion, a plant-based diet has numerous benefits for our health, the environment, and animal welfare. The examples and evidence presented in this article show that a diet focused on whole, plant-based foods can help prevent chronic diseases, reduce our carbon footprint, and improve animal welfare. 

Body Image: A Persuasive Essay Exploring the Dangers of Unrealistic Beauty Standards

Body image is a complex and multifaceted issue affecting many people, particularly women, worldwide. In today's society, unrealistic beauty standards set by the media, advertising, and popular culture are becoming increasingly prevalent, leading to negative consequences for individuals' physical and mental health. In this persuasive essay, I will explore the dangers of these unrealistic beauty standards and argue that they must be challenged and changed.

Introduction: Understanding the Issue of Body Image

Body image refers to an individual's perception and feelings about their physical appearance. It is a complex issue that affects people of all ages, genders, and backgrounds. In today's society, there is increasing pressure to conform to narrow and unrealistic beauty standards in the media, advertising, and popular culture.

The issue of body image mainly concerns women, who are often subjected to unrealistic beauty standards that prioritize thinness and youthfulness. However, men and individuals of all genders can also experience negative body image and feel pressure to conform to societal expectations.

The Impact of Unrealistic Beauty Standards on Individuals

Unrealistic beauty standards can have a range of negative impacts on individuals' physical and mental health. The pressure to conform to narrow beauty ideals can lead to feelings of inadequacy, low self-worth, and even depression and anxiety.

One of the most concerning effects of unrealistic beauty standards is the link to disordered eating behaviors. Studies have shown that individuals who feel pressure to conform to societal beauty ideals are at a higher risk of developing eating disorders such as anorexia, bulimia, and binge-eating disorder. These conditions can have severe physical and psychological consequences and require specialized treatment.

In addition to eating disorders, unrealistic beauty standards can lead to harmful practices such as excessive exercise and cosmetic surgeries. These behaviors can negatively impact individuals' physical health, including injury, scarring, and chronic pain.

It is crucial to recognize the impact of unrealistic beauty standards on individuals' well-being and work towards promoting a more inclusive and diverse representation of beauty. By challenging harmful beauty norms and promoting body positivity, we can empower individuals to feel confident and comfortable in their skin and prioritize their mental and physical health.

The Link Between Unrealistic Beauty Standards and Eating Disorders

Unrealistic beauty standards can significantly impact an individual's risk of developing eating disorders. The pressure to conform to narrow beauty ideals can create a sense of inadequacy and low self-worth, leading to a distorted perception of one's body and unhealthy eating behaviors.

Studies have shown that individuals who feel pressure to conform to societal beauty standards are at a higher risk of developing eating disorders such as anorexia, bulimia, and binge-eating disorder. These conditions are characterized by extreme behaviors surrounding food and eating and can have severe physical and psychological consequences.

The Need for Body Positivity and Acceptance in Society

The need for body positivity and acceptance in society is more critical now than ever. With the prevalence of unrealistic beauty standards and the negative impacts on individuals' mental and physical health, creating a more inclusive and accepting environment that celebrates diversity in all forms is crucial.

Body positivity is a movement that encourages individuals to embrace their unique qualities and characteristics, including their physical appearance. This movement challenges harmful beauty norms and promotes a more accepting and inclusive society.

Strategies for Challenging and Changing Unrealistic Beauty Standards

Challenging and changing unrealistic beauty standards is crucial for promoting a more inclusive and accepting society. Here are some strategies for challenging and changing these harmful norms:

Promote diverse representations of beauty: Encourage media outlets, advertisers, and fashion brands to include various expressions of beauty, including individuals of different sizes, shapes, ages, and backgrounds.

Support body positivity movements: Support and participate in body positivity movements that promote self-love, self-acceptance, and diversity.

Educate others about the negative impacts of unrealistic beauty standards on individuals' mental and physical health and the importance of promoting body positivity and acceptance.

Challenge harmful language: Challenge harmful language and stereotypes surrounding beauty, including derogatory comments about individuals' weight, size, or appearance.

Encourage self-care: Encourage individuals to prioritize their mental and physical health, including engaging in self-care activities that promote self-love and self-acceptance.

In conclusion, the impact of unrealistic beauty standards on individuals' mental and physical health is significant, and it is crucial to promote body positivity and acceptance in society. By challenging and changing these harmful norms and promoting diversity and inclusivity, we can create a more accepting and supportive environment for all individuals.

The Importance of Mental Health Care: A Persuasive Essay Example

Mental health is critical to overall well-being, yet it is often overlooked and stigmatized. The importance of mental health care cannot be overstated, as it impacts individuals' ability to function and thrive in their daily lives. This essay will explore the significance of mental health care and why individuals need to prioritize their mental health.

Mental health refers to an individual's psychological and emotional well-being. It encompasses many factors, including thoughts, feelings, and behaviors. Mental health impacts every aspect of our lives, from our ability to form and maintain relationships to our productivity and overall quality of life.

However, despite its critical role in our lives, mental health is often stigmatized and dismissed as a personal weakness or something to be ashamed of. This stigma can prevent individuals from seeking the care and support they need, leading to adverse mental and physical health consequences. Therefore, it is essential to understand the importance of mental health care and work to reduce the stigma surrounding it.

The prevalence of mental health disorders:

The prevalence of mental health disorders is a significant issue affecting millions worldwide. According to the World Health Organization (WHO), one in four people will experience a mental health disorder at some point. Mental health disorders can range from anxiety and depression to more severe conditions like bipolar disorder and schizophrenia.

Mental health disorders do not discriminate and can affect individuals of any age, gender, or cultural background. They can also significantly impact an individual's daily life, relationships, and overall well-being. Left untreated, mental health disorders can become debilitating and have long-term consequences.

While mental health disorders are prevalent, they are often underdiagnosed and undertreated. This may be due to mental health stigma, a lack of understanding or awareness of the symptoms, or a lack of access to mental health resources.

It is essential to raise awareness about the prevalence of mental health disorders and reduce the stigma surrounding them. By doing so, individuals can be encouraged to seek help and receive the support they need to manage their mental health. Mental health care should be a priority for everyone, and individuals should be encouraged to seek help early on to prevent the progression of their symptoms.

The consequences of untreated mental health issues: 

Untreated mental health issues can severely affect an individual's daily life and well-being. If left untreated, mental health disorders can lead to declining quality of life, relationship problems, and decreased productivity.

One of the most significant consequences of untreated mental health issues is a decline in quality of life. Mental health disorders can make it challenging to perform everyday tasks, maintain relationships, and participate in activities that bring joy and fulfillment. Over time, this can lead to hopelessness, isolation, and a decreased sense of purpose.

Untreated mental health issues can also significantly impact an individual's relationships. Mental health disorders can cause mood swings, irritability, and a lack of interest in social activities, which can strain relationships with family, friends, and coworkers.

The benefits of seeking mental health care:

Seeking mental health care is essential to improving one's overall well-being. Mental health care can provide individuals with the tools and support to manage their symptoms and improve their quality of life.

One of the most significant benefits of seeking mental health care is improved coping skills. Mental health care professionals can teach individuals coping strategies that help them manage their symptoms, reduce stress, and improve their overall mental health.

Mental health care can also help individuals enhance their communication skills. Poor communication can cause misunderstandings and conflict, worsening mental health symptoms. Mental health professionals can help individuals improve their communication skills, leading to better relationships with family, friends, and coworkers.

Barriers to accessing mental health care:

Despite the many benefits of seeking mental health care, many barriers can prevent individuals from accessing the care they need. These internal and external barriers prevent individuals from receiving the support and treatment they need to manage their mental health.

One of the most significant barriers to accessing mental health care is the stigma surrounding mental health. Many individuals are reluctant to seek help for mental health issues due to the fear of being judged or misunderstood. This stigma can also prevent individuals from receiving support from family, friends, and coworkers, making it even harder to access care.

Another significant barrier is the cost of mental health care. Many mental health care services can be expensive, making it difficult for individuals without insurance or limited financial resources to access the care they need. This can lead to delayed or inadequate treatment, further exacerbating mental health issues.

Solutions for improving access to mental health care:

Improving access to mental health care is crucial to ensure that individuals receive the support and treatment they need to manage their mental health. While there are many barriers to accessing mental health care, several solutions can also help improve access and reduce these barriers.

One solution is to increase awareness and education about mental health issues. By reducing stigma and raising awareness, individuals may be more likely to seek help for mental health issues. This can also help improve support from family, friends, and coworkers, making it easier for individuals to access care.

Another solution is to improve the affordability of mental health care. This can be achieved by increasing insurance coverage for mental health care services or providing financial assistance to individuals who cannot afford mental health care services. Telehealth services can also offer remote mental health care, reducing costs and increasing accessibility for individuals in rural or underserved areas.

It is also essential to increase the availability of mental health care services. This can be achieved by increasing the number of mental health care providers, particularly in underserved areas. Providing mental health care services in schools, workplaces, and community centers can also improve accessibility for individuals.

In conclusion, mental health care is essential to ensuring individuals can manage their mental health and well-being. The prevalence of mental health disorders and the consequences of untreated mental health issues demonstrate the need for individuals to seek the support and treatment they need. However, stigma, cost, availability, and logistics can prevent individuals from accessing the necessary care.

Final Thoughts:

In conclusion, persuasive essays are a powerful tool for inspiring change and encouraging action. Effective writing techniques and compelling arguments can inspire others to adopt your perspective and act toward a better future.

If you're looking for support in writing your persuasive essays, Jenni AI is here to help. As an AI language model, Jenni AI can provide personalized suggestions and citations to help you improve your writing and make your essays more persuasive.

By signing up for Jenni AI , you can access a powerful writing tool that can help you hone your writing skills and craft more effective persuasive essays. So what are you waiting for? Sign up for Jenni AI today and write articles that inspire change and make a difference.

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  • How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

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Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

  • Don’t just list all the effects you can think of.
  • Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
  • Don’t just provide a selection of data on the measures’ effectiveness.
  • Do build up your own argument about which kinds of measures have been most or least effective, and why.
  • Don’t just analyze a random selection of doppelgänger characters.
  • Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

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An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

  • Make a claim
  • Provide the grounds (evidence) for the claim
  • Explain the warrant (how the grounds support the claim)
  • Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

  • Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
  • Cite data to support your claim
  • Explain how the data indicates that the method is ineffective
  • Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

  • Discuss what the opposing position gets right and why people might hold this position
  • Highlight the problems with this position
  • Present your own position , showing how it addresses these problems
  • Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

  • Acknowledge that students rely too much on websites like Wikipedia
  • Argue that teachers view Wikipedia as more unreliable than it really is
  • Suggest that Wikipedia’s system of citations can actually teach students about referencing
  • Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

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tips on how to write persuasive essay

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

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Prewriting strategies to help with persuasive writing

tips on how to write persuasive essay

In developing persuasive writing skills, students learn to communicate their ideas clearly, convincingly, and ethically, which is important across academic, personal, and professional settings. Students are most likely to practice these skills in persuasive essay writing, where they need to both inform and influence an audience.

To be successful, students need to master the skills of understanding their audience’s perspective, anticipating counterarguments, and building a compelling case. And with so many considerations to bear in mind, it’s essential that students use prewriting to help them in the persuasive writing process!

In this article, we’ll talk about why prewriting is important for persuasive writing, some strategies you can use, and how you can use Kialo Edu as a tool in this process. 

Why is prewriting important for writing persuasive essays?

Though it may seem like a drag to students who just want to put pen straight to paper, prewriting is important to ensure students start writing with a clear plan, purpose, and approach .

Giving students strategies to tackle a writing assignment supports metacognitive skills in writing, helping them become better writers in the process. And prewriting can even save them time in the long run, by helping students produce a focused and coherent essay from the start, minimizing the need for extensive revisions.

Prewriting allows students to first generate broad ideas, and to then refine these ideas to bring focus and clarity to their argument. Prewriting also gives students an opportunity to intellectually engage with the topic, making sure important points aren’t overlooked to make sound arguments!

What are some prewriting strategies for persuasive writing?

Here are strategies to help students generate and select ideas, then decide on their position and approach. Students may do all or just some of these!

1. Use brainstorming techniques to generate ideas and identify prior knowledge

Brainstorming encourages a flow of ideas, free from judgment or rigid structure. It helps students identify what they already know about a topic, or provide inspiration when drawing a blank on where to begin. Conversely, it also helps to get ideas down on paper when there are just too many of them floating around.

Brainstorming can take on many forms. It can be done individually as a more reflexive exercise or collaboratively to tap into a group’s different perspectives. It can take different structures, from simple lists to word clouds, or even free writing style exercises. 

Try using a Kialo discussion for initial idea generation — set up a discussion on the essay topic and ask groups of students to quickly create as many claims as they can based on their existing knowledge and immediate instincts. They can then return to refine it later as they’re working on their essays!

2. Carry out research to understand the issues and lend credibility to arguments

Help students see the value in carrying out appropriate research as a part of prewriting for their persuasive essays. Effective persuasive essays will offer robust arguments while acknowledging and addressing counterpoints. Thus, students need to show that they have a good understanding of the issues and include sources to lend credibility to their writing.

Adding research to their prewriting activities can also help students learn to meet required academic standards in the analysis, evaluation, and synthesis of sources. And, by using research to deepen their understanding of the topic, students can more confidently take a strong position. 

Using a Kialo discussion as a prewriting activity allows students to record their research alongside the arguments and details it unveils, with the Sources feature providing a handy reference list. Set a task for a particular number of sources to make research a clear objective for students to meet.

tips on how to write persuasive essay

3. Use questioning to explore the topic from different angles

tips on how to write persuasive essay

Asking targeted questions throughout the prewriting process helps students explore the topic in-depth and decide on an approach. Encourage students to make detailed use of journalistic questions — Who? What? Where? When? Why? How? — to pull together important elements from different angles. Who questions might seek to identify those most impacted by the topic to look at different perspectives, or the role of key stakeholders. Why questions might prompt students to consider the root causes of the issue or why their argument is important. 

Students can use a multi-thesis Kialo discussion to explore different answers to a central question in the prewriting process. The multi-thesis discussion can help students identify their strongest arguments, anticipate counterarguments, or simply to have a more thorough understanding of the topic from different angles. 

4. Identify audiences to tailor the persuasive message to their beliefs and values

Framing an essay to be meaningful and relevant to the target reader goes a long way toward making it more engaging and persuasive. By taking the time to consider their audience, students can speak directly to reader concerns and interests in an appropriate tone. That may mean identifying the arguments most likely to hit home or the counter-arguments a particular audience is most likely to raise. 

A persuasive essay on urban planning , for instance, will seek to persuade residents and local business owners from different angles. In cases where the only stated audience is the educator, speaking to reader interests might include using a suitable writing style or addressing other curricular standards. 

Should the local government regenerate this area? — kialo-edu.com

5. Organize thoughts and information to create a clear picture of the persuasive essay

Teaching students to externally organize their thought processes and information during prewriting can set them on the smoothest path to producing a well-structured persuasive essay. Some techniques include using mind maps to make sense of brainstormed notes and gathered research, or outlining an essay and creating a paragraph plan to guide the actual writing. You might ask students to talk their plan through with a partner to identify gaps in their arguments and gain insight from another perspective.

A Kialo discussion is an effective way for students to externalize and examine their thinking and gathered information. Students can use Kialo’s branching structure to develop their thoughts in many directions, making it easier to spot connections between ideas.

tips on how to write persuasive essay

Meanwhile, the extra input from peers’ supporting and opposing claims helps students refine and select the most convincing arguments to use in their persuasive essays. Because claims in a Kialo discussion are meant to be short, students can focus on their ideas before refining to the most appropriate wording to make their case in the essay. 

Learning to influence others’ opinions and advocate for your point of view in written form is a good skill for students to have. We’d love to hear about how you persuade your students to participate in prewriting! Please do get in touch at [email protected] or any of our social media platforms.

Want to try Kialo Edu with your class?

Sign up for free and use Kialo Edu to have thoughtful classroom discussions and train students’ argumentation and critical thinking skills.

How To Write A Research Paper

Find Sources For A Research Paper

Cathy A.

How to Find Sources For a Research Paper | A Guide

10 min read

Published on: Mar 26, 2024

Last updated on: Mar 25, 2024

How to find sources for a research paper

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Research papers are an essential part of academic life, but one of the most challenging aspects can be finding credible sources to support your arguments. 

With the vast amount of information available online, it's easy to feel overwhelmed. However, by following some simple steps, you can streamline the process of finding reliable sources for your research paper . 

In this guide, we'll break down the process into easy-to-follow steps to help you find the best sources for your paper.

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Step 1: Define Your Topic and Research Questions

Before you venture into your quest for sources, it's essential to have a clear understanding of your research topic and the specific questions you aim to address. Define the scope of your paper and identify keywords and key concepts that will guide your search for relevant sources.

Step 2: Utilize Academic Databases

Academic databases are treasure troves of scholarly articles, research papers, and academic journals covering a wide range of subjects. Institutions often provide access to these databases through their libraries. Some popular academic databases include:

  • IEEE Xplore
  • Google Scholar

These databases allow you to search for peer-reviewed articles and academic papers related to your topic. 

Use advanced search features to narrow down your results based on publication date, author, and keywords .

Academic Resources Classified by Discipline

Here's a breakdown of prominent databases categorized by academic discipline:

Step 3: Explore Library Catalogs

Your university or local library's catalog is another valuable resource for finding sources. Library catalogs contain books, periodicals, and other materials that may not be available online. 

Use the catalog's search function to locate relevant books, journals, and other materials that can contribute to your research.

Step 4: Consult Bibliographies and References

When you find a relevant source, take note of its bibliography or make a list of sources for the research paper. These lists often contain citations to other works that may be useful for your research. 

By exploring the references cited in a particular source, you can uncover additional resources and expand your understanding of the topic.

Step 5: Boolean Operators for Effective Searches

Boolean operators are words or symbols used to refine search queries by defining the relationships between search terms. The three primary operators include "AND," which narrows searches by requiring all terms to be present; "OR," which broadens searches by including either term or both; and "NOT," which excludes specific terms to refine results further. 

Most databases provide advanced search features for seamless application of Boolean logic.

Step 6: Consider Primary Sources 

Depending on your research topic, primary sources such as interviews, surveys, archival documents, and original data sets can provide valuable insights and support for your arguments. 

Primary sources offer firsthand accounts and original perspectives on historical events, social phenomena, and scientific discoveries.

Step 7: Evaluate the Credibility of Sources

Not all sources are created equal, and it's crucial to evaluate the credibility and reliability of the information you encounter. 

Consider the author's credentials, the publication venue, and whether the source is peer-reviewed. Look for evidence of bias or conflicts of interest that may undermine the source's credibility.

Step 8: Keep Track of Your Sources

As you gather sources for your research paper, maintain a systematic record of the materials you consult.  Keep track of bibliographic information, including author names, publication dates, titles, and page numbers . This information will be invaluable when citing your sources and creating a bibliography or works cited page.

Other Online Sources

In addition to academic databases and library catalogs, exploring popular online sources can provide valuable insights and perspectives on your research topic.  Here are some types of online sources you can consider:

Websites hosted by reputable organizations, institutions, and experts (such as the New York Times) can offer valuable information and analysis on a wide range of topics. Look for websites belonging to universities, research institutions, government agencies, and established non-profit organizations.

Crowdsourced Encyclopedias like Wikipedia

While Wikipedia can provide a broad overview of a topic and lead you to other sources, it's essential to verify the information found there with more authoritative sources. 

Use Wikipedia as a starting point for your research, but rely on peer-reviewed journal articles and academic sources for in-depth analysis and evidence.

Tips for Assessing the Credibility of Online Sources

When using online sources, it's important to exercise caution and critically evaluate the credibility and reliability of the information you find. Here are some tips for assessing the credibility of online sources:

  • Check the Domain Extension: Look for websites with domain extensions that indicate credibility. URLs ending in .edu are educational resources, while URLs ending in .gov are government-related resources. These sites often provide reliable and authoritative information.
  • Look for DOIs (Digital Object Identifiers): DOIs are unique alphanumeric strings assigned to scholarly articles and indicate that the article has been published in a peer-reviewed, scientific journal. Finding a DOI can help you assess the scholarly rigor of the source.
  • Evaluate the Authorship and Credentials: Consider the qualifications and expertise of the author or organization behind the website or blog. Look for information about the author's credentials, affiliations, and expertise in the subject matter.
  • Consider the Currency and Relevance: Assess how up-to-date the information is and whether it aligns with the scope and focus of your research. Look for recent publications and timely analyses that reflect current trends and developments in the field.

Wrapping it up!

Finding sources for your research paper may seem like a challenge, but by following these steps, you can locate credible sources to support your arguments and enhance the quality of your paper. 

By approaching the research process systematically and critically evaluating the information you encounter, you can produce a well-researched and compelling research paper.

If you are struggling with finding credible sources or have time constraints, do not hesitate to seek writing help for your research papers . CollegeEssay.org has professional writers ready to assist you. 

Connect with our essay writing service now and receive expert guidance and support to elevate your research paper to the next level.

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tips on how to write persuasive essay

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  1. 🏆 How to write a persuasive paper. 5 Steps to Write a Strong Position

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  1. How to Write a Persuasive Essay: Tips and Tricks

    TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction. TIP 2: Avoid "announcing" your thesis.

  2. 8 Persuasive Writing Tips and Techniques

    Persuasive writing is utilized by writers to take a stance on an issue, convincing readers to agree with a certain opinion or idea. Persuasive writing appears across media in many different forms, such as op-eds, reviews, and advertisements. A good persuasive argument uses a combination of thorough research and careful word choice in order to present the writer's opinion strongly and get the ...

  3. Persuasive Essay: Definition, Writing Tips, and Examples

    Tips for Writing a Persuasive Essay. The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and ...

  4. How to Write a Persuasive Essay (This Convinced My Professor!)

    The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.

  5. Persuasive Essay Guide: How to Write a Persuasive Essay

    4. Outline your argument. Outlining your entire essay before you get to writing it can help you organize your thoughts, research, and lay out your essay structure. Detail all your main points and pair them with all of the relevant, supporting evidence from your sources cited. 5.

  6. How to Write a Persuasive Essay

    Clarity and Conciseness: Write in a clear and concise way. Avoid jargon or overly complex language to make your message easily understandable. Use Persuasive Techniques: Employ persuasive language and rhetoric techniques, such as ethos, pathos, and logos, to appeal to your audience's emotions, ethics, and logic.

  7. How to Write a Persuasive Essay in 6 Steps

    Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 3. Draft a thesis statement for your essay. Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support ...

  8. How to Write a Persuasive Essay

    As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you'll end up with a paper that will receive high grades. Finally, if you're ever facing writer's block for your ...

  9. How to Write Perfect Persuasive Essays in 5 Simple Steps

    Thesis statement: Let the audience know your stance. After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay. 2. Body Paragraphs.

  10. A Comprehensive Guide on How to Write a Persuasive Essay

    How to Write a Persuasive Essay: The Main Components. 1. Introduction: Capturing Attention and Stating the Thesis. The introduction serves as the gateway to your persuasive essay. Begin by grabbing the reader's attention with a compelling hook—an anecdote, a surprising fact, or a thought-provoking question.

  11. 8 Tips and Strategies for Better Persuasive Writing

    Here are a few tips and tricks to writing more persuasively. 1. Focus on the Best Possible Audience. Writers often make the mistake of generalizing their audience in the hopes of persuading as many people as they can. But that only dilutes what you are saying.

  12. How to Write a Persuasive Essay

    When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than making an argument, which involves using facts to prove a point.A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener ...

  13. PDF Strategies for Essay Writing

    Harvard College Writing Center 5 Asking Analytical Questions When you write an essay for a course you are taking, you are being asked not only to create a product (the essay) but, more importantly, to go through a process of thinking more deeply about a question or problem related to the course. By writing about a

  14. How to Write a Persuasive Essay (with Pictures)

    Pick a topic that appeals to you. Because a persuasive essay often relies heavily on emotional appeals, you should choose to write on something about which you have a real opinion. Pick a subject about which you feel strongly and can argue convincingly. [3] 6. Look for a topic that has a lot of depth or complexity.

  15. How to Write a Persuasive Essay: Expert Guide

    2 Steps to Write a Persuasive Essay. 2.1 Prepare for Writing Your Persuasive Essay. 2.2 Conduct Advanced Academic Research. 2.3 Outline Your Essay. 2.4 How to Write a Persuasive Essay: Introduction. 2.5 Write the Body of the Essay. 2.6 Make a Solid Conclusion. 2.7 Edit and Proofread Your Essay.

  16. How To Write an Effective Persuasive Essay in 6 Steps

    1. Pick your position. Be specific about the position that you are taking and consider whether it is one you believe in. If so, it will be easier to find arguments to support it. The more specific your position is, the easier it will be to tailor your persuasive techniques to support it.

  17. How to Write a Persuasive Essay: Step-by-Step Guide + Examples

    Take notes on the most convincing lines of support. And always cite your sources correctly. ️. Step 4: Focus on the Opinions against Your Position. If Step 3 didn't reveal flaws in your position, this step certainly will. Look for examples of persuasive essays that defend a point of view opposite to yours.

  18. Persuasive Essays ~ Tips & Examples of How to Write Them

    A persuasive essay, which is a significant aspect of the academic essay, is a concise piece of writing, typically ranging from 500 to 2000 words, that advocates for a particular viewpoint.Rather than deconstructing, attacking, or refuting another argument, persuasive essays passionately argue to inform and convince readers that their expressed opinion is the most valid.

  19. Powerful Persuasive Essay Examples That Will Spark Your Creativity

    How to Create Persuasive Essays. Crafting a persuasive essay requires a combination of solid research, careful planning, and effective writing techniques. Here are some tips to help you create a persuasive essay that will make a lasting impact: 1. Understand Your Audience. Before you begin writing, it's important to know your target audience.

  20. How to Write an Argumentative Essay

    Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.

  21. How to Write an Argumentative Essay

    Prepare: organize thoughts, craft a thesis, decide on arguments and evidence. Draft: outline an essay, start with an engaging introduction, delve into arguments, and conclude like a boss. Revise: polish the draft, optimize and restructure if necessary, use precise language, and double-check all points.

  22. Prewriting strategies to help with persuasive writing

    1. Use brainstorming techniques to generate ideas and identify prior knowledge. 2. Carry out research to understand the issues and lend credibility to arguments. 3. Use questioning to explore the topic from different angles. 4. Identify audiences to tailor the persuasive message to their beliefs and values. 5.

  23. How to Start an Evaluation Essay: Tips & Steps

    Step 2. Crafting a thesis statement. When you think about how to start an evaluation essay, begin with completing a thesis statement. It serves as the backbone of your text, articulating the overarching purpose of the analysis. Within this statement, clearly outline the criteria used to assess the item and establish its value.

  24. How to Find Sources For a Research Paper

    Step 1: Define Your Topic and Research Questions. Before you venture into your quest for sources, it's essential to have a clear understanding of your research topic and the specific questions you aim to address. Define the scope of your paper and identify keywords and key concepts that will guide your search for relevant sources.

  25. How To Teach Writing To 5th Graders

    3rd graders persuasive. Writing lessons for grade 3, 4, and 5Classroom notes Graders journalbuddiesGrade informational informative process. Essay grade writing paragraph 5th narrative five teaching write essays guide tips outline structure example personal 6th expository organizer stepWriting grade quickstudy 5th price buy 5th grade writing ...