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103 Digital Marketing Essay Topic Ideas & Examples

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Digital marketing is a constantly evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. With the rise of social media, online advertising, and search engine optimization, businesses are constantly looking for ways to stand out in the digital landscape.

If you're a student or professional looking for inspiration for your next digital marketing essay, look no further. Here are 103 digital marketing essay topic ideas and examples to help you get started:

• The impact of social media influencers on consumer behavior
• The role of storytelling in digital marketing campaigns
• The rise of video marketing in the digital age
• The importance of personalization in email marketing
• The future of artificial intelligence in digital marketing
• The effectiveness of influencer marketing compared to traditional advertising
• The impact of user-generated content on brand perception
• The role of data analytics in digital marketing strategies
• The benefits of content marketing for small businesses
• The ethics of targeted advertising on social media platforms
• The effectiveness of mobile marketing in reaching younger audiences
• The role of virtual reality in immersive marketing experiences
• The impact of voice search on SEO strategies
• The importance of social listening in digital marketing campaigns
• The benefits of using chatbots for customer service in digital marketing
• The role of gamification in engaging consumers in digital marketing campaigns
• The impact of influencer marketing on brand loyalty
• The effectiveness of email marketing in driving conversions
• The role of social media advertising in reaching new audiences
• The benefits of using data-driven insights to optimize digital marketing campaigns
• The impact of video content on social media engagement
• The effectiveness of using memes in digital marketing campaigns
• The role of virtual events in digital marketing strategies
• The benefits of using interactive content in email marketing campaigns
• The ethics of data collection in digital marketing campaigns
• The impact of social media algorithms on organic reach
• The role of artificial intelligence in personalized marketing experiences
• The effectiveness of using user-generated content in social media campaigns
• The benefits of using influencers for brand collaborations
• The impact of visual storytelling in digital marketing campaigns
• The role of customer reviews in building trust with consumers
• The effectiveness of using social proof in digital marketing strategies
• The benefits of using micro-influencers for niche marketing campaigns
• The impact of social media contests on brand awareness
• The role of brand partnerships in reaching new audiences
• The effectiveness of using retargeting ads in digital marketing campaigns
• The benefits of using interactive quizzes in email marketing
• The impact of personalized recommendations on e-commerce sales
• The role of user-generated content in building community around a brand
• The effectiveness of using augmented reality in digital marketing campaigns
• The benefits of using social media listening tools to track brand sentiment
• The impact of social media influencers on brand perception
• The role of storytelling in building emotional connections with consumers
• The effectiveness of using social media polls to engage audiences
• The benefits of using user-generated content in social media campaigns
• The impact of influencer marketing on brand authenticity
• The role of customer journey mapping in optimizing digital marketing strategies
• The effectiveness of using chatbots for customer service in e-commerce
• The benefits of using social media ads to drive traffic to a website
• The impact of using personalized landing pages in email marketing campaigns
• The role of social media influencers in promoting sustainability initiatives
• The effectiveness of using social media analytics to track campaign performance
• The benefits of using video testimonials in digital marketing campaigns
• The role of data visualization in presenting marketing insights
• The effectiveness of using social media contests to engage audiences
• The benefits of using storytelling to humanize a brand
• The impact of using emojis in social media marketing campaigns
• The role of influencer marketing in promoting diversity and inclusion
• The effectiveness of using social listening tools to track brand sentiment
• The benefits of using user-generated content to build brand advocacy
• The impact of social media influencers on consumer trust
• The role of customer reviews in building credibility for a brand
• The effectiveness of using personalized email campaigns to drive conversions
• The benefits of using interactive content to educate consumers about a product
• The impact of social media influencers on brand loyalty
• The role of data analytics in optimizing digital marketing campaigns
• The effectiveness of using social proof in e-commerce sales
• The benefits of using chatbots for lead generation
• The role of influencer marketing in promoting social causes

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Home — Essay Samples — Sociology — Digital Communication — The Tool of Modernity: Digital Marketing

The Tool of Modernity: Digital Marketing

• Categories: Digital Communication Social Media Marketing

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Published: Oct 11, 2018

Words: 3556 | Pages: 8 | 18 min read

• Online behavioral advertising is the practice of collecting information about a user's online activity over time, "on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user's interests and preferences
• Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability, and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organization's relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organization.
• Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real-world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions. An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape.
• Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speaks, they have either searched for particular products or services or visited a website for some purpose.
• Game advertising: Game ads are advertisements that exist within a computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols. The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products, and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
• Social Networking
• Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

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Essays on Digital Marketing

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Digital Marketing 101: Digital Marketing Explained in Around 500 Words

Do you need Digital Marketing 101? You aren’t alone– many of us could use a refresher on digital marketing basics.

There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With terms like conversion rate optimization, net promoter score, and responsive design being thrown around, it’s no wonder that digital marketing can seem like a tough egg to crack.

That’s where this blog post comes in. Today we’re breaking down digital marketing in words you can actually understand — and around 500 of them. Ready? The countdown is already ticking, so let’s jump right in.

What Is Digital Marketing?

Digital marketing is any marketing that’s done online.

Yes, really. It’s that simple. The term digital marketing refers to any marketing — in other words, promoting your product or service — that uses the internet and digital communication.

Channels like email, social media, and your website are all features of digital marketing. Digital marketing can also happen off the internet via channels like SMS messages.

What are Digital Marketing Channels?

There are several digital marketing channels that brands use. Your website is one of the most important. It represents your brand and it’s where most conversions probably take place. 

Email marketing and social media marketing are also excellent channels to focus on. Email marketing is a valuable method of turning your leads into customers. And social media campaigns can boost your brand awareness, helping establish authority and trust.

Pay-per-click advertising, or PPC, lets you place ads that reach people on a variety of digital platforms (think Google Ads). Content marketing such as blogs, ebooks, and online courses is another popular form of digital marketing, and for good reason: It helps educate, engage, and retain customers.

How Does Digital Marketing Work?

The process of creating and implementing a digital marketing campaign starts with setting a goal and a budget for the campaign. Next, you’ll plan and craft content — maybe social media posts, videos, or ebooks — that is tailored to your target audience.

You’ll distribute this content on various digital channels. And finally, don’t forget to track metrics like engagement and conversions to give you an idea of how well the campaign performed. After this campaign is finished, rinse and repeat.

Even when briefly summarized, it might sound like a lot of work — and really, that’s because it is. There’s no way to sugarcoat it. The best digital marketing campaign strategies require an investment of both money and time. But when done right, the results are massive: In one study, 86% of marketers increased brand awareness by using one or more digital marketing channels.

H2: What is Freelance Digital Marketing?

Some small businesses feel like they can use a little help with their digital marketing, but aren't ready to pay a full-time staffer to handle it. That’s where a freelance digital marketer comes in. A freelancer is a person who is contracted to provide a specific service or set of services. You may be able to find freelancers to handle:

• Crafting your digital marketing plan and digital strategy
• Managing your Google Analytics
• Creating a killer landing page

You may also hire a freelancer who specializes in one (or more) form of marketing, such as

• Influencer marketing
• Digital advertising
• Video marketing

H2: Where to Start with Digital Marketing?

It can take time to master all you need to know about digital marketing. We hope that these digital marketing tips for beginners will help get the ball rolling. But you don’t have to go it alone.

With the right tools at your fingertips, you can save yourself both money and time. That’s where DirectLync comes in. With our easy-to-use tools backed by top-notch customer support, you will be well on your way to planning and executing your digital marketing strategy . Try it out for yourself for free! 

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What Is Digital Marketing? Types, Skills, and Careers

The internet has revolutionized marketing. Find out how you can leverage digital marketing to launch your career.

Digital marketing , or online marketing , is a form of advertising that uses the internet and digital technologies to connect with customers. Rather than traditional media, such as print, radio, or television, digital marketing uses computers, mobile, social media, search engines, and other digital channels to reach consumers wherever they spend the most time.

Learn all you need to know about digital marketing, its methodologies, and how to get started in this career. If you're ready to build skills in this growing field, consider the Google Digital Marketing & E-Commerce Professional Certificate .

What is digital marketing? 

Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and mobile devices, to connect with customers. More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey.

Digital marketing strategy includes email, social media, advertising, and multimedia messaging that is distributed through mobile and web. Over 60 percent of the global population is online, and more people are joining them every day [ 1 ]. That's why companies are now increasing their digital marketing budgets by double-digit figures while traditional marketing gets slashed [ 2 ].

Data plays a big part in digital marketing. With marketing analytics, marketers can collect valuable information by tracking a customer’s journey in real time and target specific audiences by tailoring content to their preferred digital channels. For example, Starbucks has collected data from their rewards mobile apps to help identify seasonal trends and create tailored promotions [ 3 ]. 

Watch this short video from Google's Digital Marketing & E-commerce Professional Certificate on how digital marketing creates value:

5 types of digital marketing (with examples)

Digital marketers connect with potential customers through different channels. The following digital marketing channels, used by small companies and big businesses alike, remain among the most popular and impactful used today. 

1. Search engine optimization (SEO) and search engine marketing (SEM)

Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results. Yet, you probably rarely go past the first few suggestions, let alone the next page. 

In such a highly crowded space, digital marketers use SEO marketing to ensure that potential customers actually find their products or services online. Generally, SEO marketing targets organic search terms, meaning marketers create content that naturally aligns with and ranks for top search terms related to their product. Search engine marketing (SEM) strategies typically incorporate both organic and paid media, such as buying ads on Google.

Some common ways to go about SEO include:

Creating quality content that meets searcher intent 

Using keywords to help search engines identify relevant material

Using long-tail keywords (specific phrases that searchers use) to help content reach its target audience

Ensuring that content loads quickly and is compatible with mobile devices 

Data drives SEO marketing

In SEO marketing, you'll be in charge of monitoring data, such as the bounce rate or clickthrough rate , to measure how well a blog, product page, or social media post is doing. You'll need to become familiar with tools like SEMRush and Google Analytics, as well as business intelligence tools like Tableau and Looker to generate and analyze data from your organization.

Read more: What Is SEO Marketing? + How to Improve Your SEO

To explore the world of SEO, consider enrolling in the UC Davis Search Engine Optimization Specialization . This program covers Google SEO fundamentals, content and social tactics to boost SEO, and how to improve your website to rank higher in search.

2. Content marketing 

Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience.

Content marketing can take many forms across a range of digital media channels, including: 

Informative articles and blog posts 

Original videos

Newsletters (like Substack, Medium, or LinkedIn)

Read more: How to Develop a Content Strategy: Step-by-Step Guide

To build skills in making content that goes viral, consider enrolling in the Viral Marketing and How to Craft Contagious Content course. This program takes about four hours to complete and covers "sticky ideas," social influence and networks, word of mouth, and more.

3. Email marketing 

Marketers send out timely emails to large groups of people who have signed up for their contact list to inform potential customers of sales, discounts, and product launches. The impact of email marketing is clear: When used strategically, it can have an average return on investment (ROI) of 4,200 percent for every dollar invested [ 4 ].

Some common examples of emailing marketing include: 

Timed emails that raise brand awareness during holiday seasons 

Blast emails that inform recipients about upcoming sales events 

Targeted emails that send personalized offers and messages to specific groups on an email list 

4. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a digital marketing model that involves an advertiser paying a publisher each time their ads are clicked. Typically, the publisher is a website owner, search engine operator, or social media platforms, such as Facebook or Instagram .

Typical examples of PPC advertising include: 

Banner ads that flank web content on the sides or top of the page 

Social media ads that appear in the feeds of targeted audiences 

Ads that appear when a specific keyword is searched on a search engine, such as Google

5. Social media marketing 

Social media marketing is a form of digital marketing that uses social networks such as Twitter, Instagram, YouTube, Facebook, and TikTok, to reach customers. It leverages the reach of social media channels with data-driven efforts to reach targeted consumers. 

Whether through computers, mobile devices, or mobile apps, social media offers the opportunity to reach a wide—and targeted—audience of possible consumers. 

Examples of social media marketing include:  

Videos posted onto social media as a part of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays 

Pictures posted on Instagram that reflect a brand’s identity, such as Patagonia’s nature-filled Instagram account 

Watch this video to get a glimpse at how you can use YouTube to reach audiences.

Digital marketing salary and job outlook 

Digital marketing is an in-demand field with a growing impact because it offers brands the opportunity to reach billions of people using the internet and social media today. 

On average, advertising, promotions, and marketing manager roles are projected to grow by 6 percent between 2022 and 2032, according to the US Bureau of Labor Statistics [ 5 ]. Glassdoor estimates that the average annual salary for a digital marketing manager in the United States is $95,697 as of March 2024 [ 6 ].

Building job-ready skills in an online course can be a great way to increase your earning potential. Consider the Digital Marketing Analyst Professional Certificate from Unilever.

How to become a digital marketer

Digital marketers need to be familiar with marketing, business, communications, and digital technologies. You'll need to be creative, strategic, and analytical.

Many employers prefer candidates with a bachelor’s degree in either business or communications , but a degree isn’t always necessary if you have the right skills. It is helpful for candidates to have done an internship while in school.  

Skills needed in a digital marketing career:

Communication 

Collaboration with designers, strategists, and product developers

Creative thinking

Data analysis and familiarity with marketing analytics

Social media marketing

Content creation

Read more: How to Get a Job in Digital Marketing

Advance your digital marketing skills with Coursera

A career in digital marketing is possible with the proper preparation, training, and approach. Start building the skills that companies are looking for and earn a credential inside one of Coursera's professional certificates:

The Google Digital Marketing & E-commerce Professional Certificate is a great option for learning the breadth of the digital marketing world, from email marketing and social media, to marketing analytics and e-commerce stores.

To focus on social media platforms and how to get the most out of them, consider the Meta Social Media Marketing Professional Certificate .

To explore the role of digital analyst, consider the Unilever Digital Marketing Analyst Professional Certificate .

Article sources

Coursera. " Foundations of Digital Marketing and E-commerce , https://www.coursera.org/lecture/foundations-of-digital-marketing-and-e-commerce/how-digital-marketing-and-e-commerce-create-value-85J7x." Accessed March 20, 2024.

Statista. " Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2020 , https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/.” Accessed March 20, 2024.

Forbes. “ Why Utilizing Data in Your Digital Marketing Strategy Is So Essential , https://www.forbes.com/sites/nicolemartin1/2019/10/22/why-utilizing-data-in-your-digital-marketing-strategy-is-so-essential/?sh=58ed99b0d525.” Accessed March 20, 2024.

Jobs. “ Mind-Blowing Digital Marketing ROI Statistics (2022) , https://contentwritingjobs.com/blog/digital-marketing-roi-statistics.” Accessed March 20, 2024.

US Bureau of Labor Statistics. " Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers , https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm." Accessed October 4, 2023.

Glassdoor. " Digital Marketing Manager Salaries , https://www.glassdoor.com/Salaries/digital-marketing-manager-salary-SRCH_KO0,25.htm." Accessed October 4, 2023.

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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Essay: Digital marketing

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Introduction A consumer gets on the Internet and types in a keyword related to an insurance or financial services product. Thanks to your company’s search engine marketing (SEM) strategy, your company is listed on the first page (perhaps even at the top). The consumer clicks on the links to your company’s Web site and completes contact information. The lead goes to your agent or inside sales representative, who contacts the prospect and makes a sale (Art and Mary, 2006). In the developed world, companies have realized the importance of digital marketing. In order for businesses to be successful they will have to merge online with traditional methods for meeting the needs of customers more precisely (Parsons, Zeisser, Waitman 1996). Introduction of new technologies has creating new business opportunities for marketers to manage their websites and achieve their business objectives (Kiani, 1998). In another scenario, a current client provides his email address to your company to receive a newsletter. The newsletter is emailed regularly, personally addressed to him. and is packed with interesting, non-sales oriented information, including an article based on stages. Your company’s Web site address is in the newsletter, and when the client reads it, he decides to check the site for information on a product he is considering. Interested, he then calls his agent. Many scenarios are possible, combining various aspects of e-marketing. It may be- that a new homeowner spots a banner ad for your company while on a mortgage Web site, or just the right email arrives when a new parent is considering life insurance. Digital marketing is relatively new, and companies are often only using a few aspects of it, testing the waters of this relatively new way to market. Some companies use email marketing, others use search engine optimization (SEO), Internet-based lead generation, personalized collateral, interactive advertising, or Web seminars – or a combination of these. Digital marketing strategies involve utilizing existing and rising communication and data networks to inform personalized and uninterrupted communication between the firm and its customers and to provide worth above customary networks (Watson et al, 2002). It is much more convenient for businesses to conduct surveys online with a purpose to get relevant information from targeted groups and analysing the results based on their responses. Potential customers can look for reviews and recommendations to make informed decisions about buying a product or using the service. On the other hand, businesses can use the exercise to take action on relevant feedback from customers in meeting their needs more accurately. Digital marketing is the use of technologies to help marketing activities in order to improve customer knowledge by matching their needs (Chaffey, 2013). Marketing has been around for a long time. Business owners felt the need to spread the word about their products or services through newspapers and word of mouth. Digital marketing on the other end is becoming popular because it utilizes mass media devices like television, radio and the Internet. Exploring Digital Marketing Digital Marketing can be viewed as a new philosophy and a modern business practice involved with the marketing of goods, services, information and ideas via the Internet and other electronic means. By reviewing the relevant literature it is noticed that definitions of digital electronic marketing vary according to each author’s point of view, background and specialization. For that, while Smith and Chaffey defines it as: ‘Achieving marketing objectives through applying digital technologies’ (Smith and Chaffey, 2005), Strauss and Frost define it as: ‘The use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goals’ (Strauss and Frost, 2001: 454). On the other hand, the review of the relevant literature revealed that one of the main obstacles in the literature is the unclear way of dealing with the concept and definition of Digital Marketing. In this respect most of the researchers misused the term Digital Marketing; the majority of researchers are using the terms: Digital Marketing / Internet-marketing / E-commerce / E-business as equivalents or a deferent wording for the same meaning, which is incorrect because they are deferent. For example, Digital Marketing has a broader scope than internet marketing since Internet Marketing (IM) refers only to the Internet, World Wide Web, e-mails. While Digital Marketing includes all of that plus all other E-Marketing tools like: Intranets, Extranets, mobile phones etc. International Scenario of Digital Marketing The internet, web and related information technologies have proven to be transformational. While these technologies have impacted all parts of the corporation, the marketing function has perhaps been most affected. E-marketing is now a significant part of every global corporation’s marketing arsenal. As international acceptance of the internet and web increases, the scope of international digital marketing now transitions from possibility to reality (graph 1 clearly shows the percentage how really the digital marketing consumers are). International marketing scholars have followed the transformational impact of the internet/web closely. Several studies in the international digital marketing context have already emerged at the individual consumer (Callow and Lerman, 2003; Dou et al, 2003; Kucuk, 2002; Singh et al, 2004). Search Engine Optimization as Digital Marketing The most common digital marketing tool used today is Search Engine Optimization (SEO). Its role is to maximize the way search engines like Google find your website. Digital marketing concept originated from the Internet and search engines ranking of websites. The first search engine was started in 1991 with a network protocol called Gopher for query and search. After the launch of Yahoo in 1994 companies started to maximize their ranking on the website (Smyth 2007).When the Internet bubble burst in 2001, market was dominated by Google and Yahoo for search optimization. Internet search traffic grew in 2006; the rise of search engine optimization grew for major companies like Google (Smyth 2007). In 2007, the usage of mobile devices increased the Internet usage on the move drastically and people all over the world started connecting with each other more conveniently through social media. This is why a lot more attention is being given to the potential of search engines. These are the web’s unsung heroes, the first stop for most surfers. The problem is that your web site is not guaranteed to appear in the all important first ten listings. After all, the average search engine can connect you to more than 500 million pages. But marketers currently rate search engines very low as a marketing tool. Just under half of the marketers surveyed by CyberAtlas spend less than 0.5% of their annual budget on getting the most from search engines. Only 10% spend more than a quarter of the budget on it. This is a missed commercial opportunity. A few search engines now offer paid placement whereby advertisers pay to improve their rankings and pay the host site only if users click through. One of the main proponents of this performance-based model has been the former Goto.com, now renamed Overture. Advertisers pay to be in the top tier of search results in categories such as shopping, travel, computing and entertainment. Overture claims it has 45,000 advertisers connecting to 62.5 million consumers. Research company Odyssey predicts that consumers are less likely to shop online this year than last. Jupiter Media Matrix, however, says that online retail and travel sales will reach more than 8bn in the run-up to Christmas, an 11% increase on last year. Digital Marketing in Online Education In one view of education, the textbook can be considered the repository of knowledge about a subject, the student can be seen as the final consumer, while the instructor can be regarded as the middleman delivering the knowledge. A disintermediation strategy (i.e., direct model) eliminates the instructor as principal communicator of the material. The publisher communicates directly with the student. As they have in the past, educators work with publishers to develop the product, course content. However, the publisher’s responsibility consists of converting the lecture, exercises, quizzes, cases, and exams into an interactive online course, administering it to students, and communicating with them. Since the publisher or service provider would be a paid supplier to the university, yet also work with instructors, this constitutes true disintermediation from a student viewpoint. In an example of supplier capabilities, Thomson Learning announced an agreement with Universities 21, a consortium of 18 universities in 10 countries, to develop distance learning higher education courses to be delivered online (Hilts 2000). Thomson Learning will be responsible for course design, delivery, testing, assessment, and student database management. Universities 21 will award degrees to students who complete the course requirements. In another example, Harcourt General (education publisher) offered college-level courses over the Internet and was prepared to grant bachelor’s degrees (Kirkpatrick 2000). One year later, Reed Elsevier acquired Harcourt, and the program was abruptly closed due to incongruence with the business strategy of the new parent company (Emery 2001). The low total enrolment of 20 to 30 students was likely due to the fact that Harcourt has no reputation for administering education. As Emery (2001) noted, most successful online programs are those offered by established brick and mortar schools. Since Harcourt was acting on its own and not as a supplier of the information, this example is meant to illustrate publishers’ potential of facilitating disintermediation. Digital Mobile Marketing During the precedent decade, pioneering marketing communication channel that distribute applicable and personalised messages to object audiences, have emerged as chief components in the straight marketing programs of various organizations (Harmon et al. , 1999; Watson et al. , 2002). In particular, the internet, alongside ubiquitous devices such as the mobile phone, is facilitating new channels for reaching and interacting with consumers (Moffett et al., 2002; Xu, 2006). Despite these apparent opportunities, technological complexities and privacy issues surrounding the implementation of mobile phone marketing have meant its diffusion within the Australian marketplace has been comparatively slow (Howarth, 2007). A diverse range of definitions for the broad concept of mobile marketing exist (Mort and Drennan, 2002; Pousttchi and Wiedemann, 2006). In view of these, mobile phone marketing is defined here as the use of mobile phones to provide consumers with time and location specific, personalised information, which promotes goods, services and ideas. The novel status of the mobile phone as a one-to-one communication device suggests mobile phone marketing is reminiscent of an innovative form of direct marketing. Several researchers have studied the factors which influence consumer acceptance of marketing messages sent via this medium (Barnes and Scornavacca, 2004; Barwise and Strong, 2002; Bauer et al. , 2005). Overall, their findings reveal consistent support for three main elements: whether the user has given their permission to receive marketing messages to their mobile phone; the level of control the service provider maintains during the transaction, and extent to which the user trusts the brand being marketed. The relationship between compatibility and consumer adoption of mobile phone marketing suggests that obtaining user permission and sending relevant messages underpin successful mobile phone marketing campaigns. Consumers, who do not give organizations permission to receive marketing messages to their mobile phone, are more likely to view marketing communication sent via this channel as an invasion of their privacy. If organizations choose to ignore this, then they risk consumers perceiving mobile phone marketing to be as intrusive as telemarketing and email spam, as well as transferring the same negativity to their product or brand. The significant and positive relationship found between a consumer’s level of involvement with their mobile phone, and their intention to adopt marketing communication sent via this medium also has important managerial implications. For example, organizations that target products to an audience that are mobile phone savvy and place significant importance on their mobile phones may benefit from using this medium in their direct marketing campaigns.

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Digital Marketing and Social Media

Introduction.

Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased level of customer satisfaction, greater precision and responsiveness of the campaigns, and stronger customer involvement. However, it should be understood that digital marketing also has several inherent weak points that should be acknowledged in order to be avoided. In addition, some of its aspects, such as touchpoints, can be misused, leading to the decline in business performance as well as a loss of customer base. The following paper provides an overview of key differences between traditional and digital marketing, highlights the key aspects of touchpoints in the context of the customer journey, and determines the role of data in areas such as website design.

Differences between Traditional and Digital Marketing

As a result of the massive shift towards the adoption of information technologies in the business domain, the field of marketing has reacted by enabling a host of digital marketing strategies. Nevertheless, some companies continue using the traditional marketing means or, more frequently, combine them into a composite strategy. In order to understand the reason for such diversification, it is necessary to determine the key differences between digital and traditional marketing and outline the main advantages of each approach.

One of the most apparent differences is the implications of the information delivery methods. A significant proportion of traditional marketing strategies requires the existence of tangible medium such as paper leaflets, posters, and promotional merchandise. Naturally, such objects are delivered physically and, as a result, are limited to a certain geographical locale. While it also includes traditional media such as radio or television, these are typically limited to a certain area or region and rarely offer an international coverage in a true sense. Digital marketing, on the other hand, uses the Internet as its primary delivery method and, therefore, does not deal with such limitations. As a result, it can be delivered on a chosen scale. In addition to scope, this difference also offers the possibility of a more efficient resource distribution since it eliminates several intermediary parties and is less time-consuming.

Second, and, perhaps, the most significant difference is the two-way nature of digital marketing. In most cases, traditional marketing allows only a limited degree of interaction which requires additional effort from the end user and, therefore, is less streamlined. On the other hand, digital marketing routinely provides an opportunity to participate in the process by adjusting the delivery methods, leaving feedback, and rating the quality of the service (Tiago & Veríssimo 2014). In some cases, storytelling is encouraged as a form of feedback, as was exemplified by TOMS Shoes’ highly successful One Day Without Shoes campaign (Hoffman 2015). Such approach provides a more seamless experience and encourages the customer to take action instead of being a passive recipient. As a result, the customers view themselves as active participants in the process rather than a target audience and understand that their voice matters. In addition, it provides opportunities for data collection.

Customer Touch Points in The Digital Arena and the Customer Journey

To systematise the understanding of customer’s interaction with the business, the concept of touchpoints was introduced – intersection points where customers are dealing with the product or service (Rawson, Duncan & Jones 2013). Touchpoints allow measuring the success of the strategy or solution by obtaining information about customer satisfaction in each separate case. Due to the unparalleled analytical capacity defined in the previous section, digital businesses routinely use touchpoints to increase flexibility and responsiveness (Tornquist 2015). The latest data suggests that emphasis on touchpoints offers several key advantages for businesses. For instance, a study of European companies by McKinsey suggests that the number of digital touchpoints provided by the business correlates strongly with the likelihood of being selected by the customers (Bughin 2015).

In other words, the companies with more touchpoints are more likely to be selected by the customers. It is also worth mentioning that the relevance of touchpoints depends strongly on several demographic variables, such as gender, age, and income, among others, and varies depending on the type of product or service (Tornquist 2015). Therefore, it is necessary to consider these factors to achieve the desired level of efficiency. Finally, it should be mentioned that according to some sources, the total user experience comprised of the sum of touchpoints is more important than all of the considerations taken separately (Rawson, Duncan & Jones 2013). The focus on specific details may divert the attention of the analysts from the overarching goal of the campaign and distort the whole picture by excluding the interactions between touchpoints and their alignment with the strategic goals and a company’s mission. Thus, it is safe to conclude that touchpoints should be approached holistically as intrinsic parts of the customer journey.

The Role of Data in Digital Marketing

As was explained above, digital marketing provides unparalleled analytical capabilities for businesses. While the effectiveness of traditional marketing means can be evaluated using numerous tools and tactics, the process is usually relatively slow and inflexible. On the other hand, digital marketing offers multiple solutions for collecting and processing data. Many of these tools are either free or relatively affordable and can be updated at a chosen rate, which adds to the responsiveness of the campaign and may provide additional insights. In addition, its affordability creates a level field that allows smaller business entities participate on relatively equal terms.

The described data plays an important role in many aspects of business, such as website design and customer relationship management. First, the recent surge in data processing capabilities opened new possibilities for predicting and modelling customer behaviour. A good example of the former is the design decision made by eBay to change the colour of their website gradually rather than instantly (Tenhue 2017). Since the available data pointed to the probable unfavourable reaction of the customer base, the decision allowed avoiding a decline in customer satisfaction.

Digital marketing has become an important component of the modern business environment. While it has not yet rendered traditional marketing obsolete, it would be reasonable to state that it has become at least equally important for the contemporary audience and it is possible to expect its relevance to increase at least in the short term. However, it is important to acknowledge the key factors that will determine the success of its implementation, such as the flexibility, the delivery method, and the two-way nature that allows for user participation and engagement. In addition, it is important to utilise touchpoints and acknowledge their compatibility with the products and services provided by the organisation as well as the demographics of the target audience. Finally, the opportunities offered by data analytics must be taken into consideration. Once all of the identified factors are taken into account, it would be possible for the business to utilise the advantages of digital marketing while at the same time avoiding its shortcomings.

Reference List

Bughin, J 2015, Brand success in an era of Digital Darwinism .

Hoffman, E 2015, Toms will give free shoes to children if you Instagram your bare feet .

Rawson, A, Duncan, E & Jones, C 2013, The truth about customer experience .

Tenhue, N 2017, The unexpected effects of redesigning the user experience , Web.

Tiago, M T P M B & Veríssimo, J M C 2014, ‘Digital marketing and social media: why bother?’, Business Horizons , vol. 57, no. 6, pp. 703-708.

Tornquist, S 2015, The consumer conversation , Web.

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The Impact of Social Media Essay - 100, 200, 500 Words

• Essay on The Impact of Social Media -

Social media is now an integral part of daily life, used for everything from shopping to emailing, learning, and conducting business. People's lifestyles are changing as a result of social media. Social media includes blogging and social networking sites that enable quick connections between users . Here are a few sample essays on the impact of social media.

100 Words Essay on The Impact of Social Media

200 words essay on the impact of social media, 500 words essay on the impact of social media.

Social media is a tool that has grown incredibly popular across all generations due to its user-friendly interface. Youth is the largest user group on social media, which is both an impressive and a frightening problem at the same time.

Social media has increased our connections and given us access to almost the entire world . However, we must be careful not to lose our uniqueness in the midst of all the transient but captivating social media trends that affect us.

Social media's enormous reach is a potent feature that makes me wonder about times when it is not being used for good. However, social media has both good and bad aspects, which are debatable topics, just like our opinions.

The development and widespread use of social media represented one of the biggest revolutions in mass communication. Social media has had and continues to have a profound impact, ushering in a brand-new era. Facebook, Twitter, Instagram, Pinterest, Linkedin, WhatsApp, and others are some notable social media sites. The current generation has the good fortune to be present for some of the most amazing technological advancements ever.

Social media has greatly expanded the possibilities for communication . The pace of human life must also quicken due to the advancement of technology. Nearly all generations have used social media, but the younger generation dominates it. The youth also develop new, unified trends, but these are transient in comparison to earlier trends.

A global community has been formed as a result of social media. People can freely express themselves and their opinions on a variety of subjects on social media, from politics to the arts. Additionally, social media has aided companies in expanding their customer base and audience. But despite all the positive features of social media, almost everyone is aware of how addictive it can be. Social media also appeared to have caused a rise in the emotional distance among people. For our own well-being, we need to exercise caution when using social media.

Being social animals, humans constantly seek out ways to integrate themselves into society. There were few communication options in the past. People made small talk with each other as they passed. In the past, socialising was limited to going to each other's homes, hosting large gatherings, and holding meetings in bars, parks, and other public places. The time has changed right now. Because of their busy schedules, increased distance from one another, and financial worries, people have reduced their social activities. Social networking websites and applications have ushered in a revolution in the world since the advent of technology, compensating for the old trend.

Impact of Social Media on Education

Social media has been used as an innovative method of education . According to a survey of earlier studies, 90% of college students use social networks. Instead of learning how to use these media for good, students should be taught how to use them more effectively. In educational classes, these media are typically only used for messaging or texting. The level and pace of student collaboration have improved due to social media. Through various social media platforms like Facebook, Orkut, Instagram , and others, students can quickly and easily communicate or share information with one another . Online tests are also administered by social networking sites, and these tests are crucial for advancing students' academic performance.

Although social media has numerous positive impacts, it also has some negative ones. The first thing that comes to mind when thinking about a negative impact is the kind of distraction that the students in the class may experience due to the teachers' inability to identify students who are paying attention in class or not. It is possible that the students were misled by the inaccurate information posted in some of the scenarios.

Impact of Social Media on Business

The newest hot topic in marketing is social media, which is used by businesses, organisations, and brands to spread news, make friends, establish connections, and gain followers. Businesses use social media to improve performance in a variety of ways, including by achieving business goals and raising the organisation's yearly sales . Social media has the advantage of serving as a platform for two-way communication between a company and its stockholders. Through various social networking sites, businesses can be promoted. To reach the greatest number of users or customers, many businesses advertise their products or services on social media. Social media allows customers to interact and connect with businesses on a more personal level .

Impact of Social Media on Society

We are all aware of the enormous influence social media has on our society. The most well-known social media platforms are widely used online. Online communication and social interaction have changed as a result of some social media platforms. People can use social networking sites to get in touch with old friends, coworkers, and friends . People can also use it to make new friends and share information with them, such as photos, videos, and audio files. Social media also alters society's way of life.

Social media can lead to addiction, which is one of its negative effects. People spend a lot of time on social networking sites, which can distract them from their intended task and cause them to lose focus. Social media can easily have a negative impact on children, as sometimes people post images and videos that are violent or otherwise harmful, which can have an impact on how children or teenagers behave.

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Remote Sensing Technician

Individuals who opt for a career as a remote sensing technician possess unique personalities. Remote sensing analysts seem to be rational human beings, they are strong, independent, persistent, sincere, realistic and resourceful. Some of them are analytical as well, which means they are intelligent, introspective and inquisitive. 

Remote sensing scientists use remote sensing technology to support scientists in fields such as community planning, flight planning or the management of natural resources. Analysing data collected from aircraft, satellites or ground-based platforms using statistical analysis software, image analysis software or Geographic Information Systems (GIS) is a significant part of their work. Do you want to learn how to become remote sensing technician? There's no need to be concerned; we've devised a simple remote sensing technician career path for you. Scroll through the pages and read.

Geotechnical engineer

The role of geotechnical engineer starts with reviewing the projects needed to define the required material properties. The work responsibilities are followed by a site investigation of rock, soil, fault distribution and bedrock properties on and below an area of interest. The investigation is aimed to improve the ground engineering design and determine their engineering properties that include how they will interact with, on or in a proposed construction. 

The role of geotechnical engineer in mining includes designing and determining the type of foundations, earthworks, and or pavement subgrades required for the intended man-made structures to be made. Geotechnical engineering jobs are involved in earthen and concrete dam construction projects, working under a range of normal and extreme loading conditions. 

Cartographer

How fascinating it is to represent the whole world on just a piece of paper or a sphere. With the help of maps, we are able to represent the real world on a much smaller scale. Individuals who opt for a career as a cartographer are those who make maps. But, cartography is not just limited to maps, it is about a mixture of art , science , and technology. As a cartographer, not only you will create maps but use various geodetic surveys and remote sensing systems to measure, analyse, and create different maps for political, cultural or educational purposes.

Budget Analyst

Budget analysis, in a nutshell, entails thoroughly analyzing the details of a financial budget. The budget analysis aims to better understand and manage revenue. Budget analysts assist in the achievement of financial targets, the preservation of profitability, and the pursuit of long-term growth for a business. Budget analysts generally have a bachelor's degree in accounting, finance, economics, or a closely related field. Knowledge of Financial Management is of prime importance in this career.

Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

Underwriter

An underwriter is a person who assesses and evaluates the risk of insurance in his or her field like mortgage, loan, health policy, investment, and so on and so forth. The underwriter career path does involve risks as analysing the risks means finding out if there is a way for the insurance underwriter jobs to recover the money from its clients. If the risk turns out to be too much for the company then in the future it is an underwriter who will be held accountable for it. Therefore, one must carry out his or her job with a lot of attention and diligence.

Finance Executive

Operations manager.

Individuals in the operations manager jobs are responsible for ensuring the efficiency of each department to acquire its optimal goal. They plan the use of resources and distribution of materials. The operations manager's job description includes managing budgets, negotiating contracts, and performing administrative tasks.

Bank Probationary Officer (PO)

Investment director.

An investment director is a person who helps corporations and individuals manage their finances. They can help them develop a strategy to achieve their goals, including paying off debts and investing in the future. In addition, he or she can help individuals make informed decisions.

Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

Transportation Planner

A career as Transportation Planner requires technical application of science and technology in engineering, particularly the concepts, equipment and technologies involved in the production of products and services. In fields like land use, infrastructure review, ecological standards and street design, he or she considers issues of health, environment and performance. A Transportation Planner assigns resources for implementing and designing programmes. He or she is responsible for assessing needs, preparing plans and forecasts and compliance with regulations.

An expert in plumbing is aware of building regulations and safety standards and works to make sure these standards are upheld. Testing pipes for leakage using air pressure and other gauges, and also the ability to construct new pipe systems by cutting, fitting, measuring and threading pipes are some of the other more involved aspects of plumbing. Individuals in the plumber career path are self-employed or work for a small business employing less than ten people, though some might find working for larger entities or the government more desirable.

Construction Manager

Individuals who opt for a career as construction managers have a senior-level management role offered in construction firms. Responsibilities in the construction management career path are assigning tasks to workers, inspecting their work, and coordinating with other professionals including architects, subcontractors, and building services engineers.

Urban Planner

Urban Planning careers revolve around the idea of developing a plan to use the land optimally, without affecting the environment. Urban planning jobs are offered to those candidates who are skilled in making the right use of land to distribute the growing population, to create various communities. 

Urban planning careers come with the opportunity to make changes to the existing cities and towns. They identify various community needs and make short and long-term plans accordingly.

Highway Engineer

Highway Engineer Job Description:  A Highway Engineer is a civil engineer who specialises in planning and building thousands of miles of roads that support connectivity and allow transportation across the country. He or she ensures that traffic management schemes are effectively planned concerning economic sustainability and successful implementation.

Environmental Engineer

Individuals who opt for a career as an environmental engineer are construction professionals who utilise the skills and knowledge of biology, soil science, chemistry and the concept of engineering to design and develop projects that serve as solutions to various environmental problems. 

Naval Architect

A Naval Architect is a professional who designs, produces and repairs safe and sea-worthy surfaces or underwater structures. A Naval Architect stays involved in creating and designing ships, ferries, submarines and yachts with implementation of various principles such as gravity, ideal hull form, buoyancy and stability. 

Orthotist and Prosthetist

Orthotists and Prosthetists are professionals who provide aid to patients with disabilities. They fix them to artificial limbs (prosthetics) and help them to regain stability. There are times when people lose their limbs in an accident. In some other occasions, they are born without a limb or orthopaedic impairment. Orthotists and prosthetists play a crucial role in their lives with fixing them to assistive devices and provide mobility.

Veterinary Doctor

Pathologist.

A career in pathology in India is filled with several responsibilities as it is a medical branch and affects human lives. The demand for pathologists has been increasing over the past few years as people are getting more aware of different diseases. Not only that, but an increase in population and lifestyle changes have also contributed to the increase in a pathologist’s demand. The pathology careers provide an extremely huge number of opportunities and if you want to be a part of the medical field you can consider being a pathologist. If you want to know more about a career in pathology in India then continue reading this article.

Speech Therapist

Gynaecologist.

Gynaecology can be defined as the study of the female body. The job outlook for gynaecology is excellent since there is evergreen demand for one because of their responsibility of dealing with not only women’s health but also fertility and pregnancy issues. Although most women prefer to have a women obstetrician gynaecologist as their doctor, men also explore a career as a gynaecologist and there are ample amounts of male doctors in the field who are gynaecologists and aid women during delivery and childbirth. 

An oncologist is a specialised doctor responsible for providing medical care to patients diagnosed with cancer. He or she uses several therapies to control the cancer and its effect on the human body such as chemotherapy, immunotherapy, radiation therapy and biopsy. An oncologist designs a treatment plan based on a pathology report after diagnosing the type of cancer and where it is spreading inside the body.

Audiologist

The audiologist career involves audiology professionals who are responsible to treat hearing loss and proactively preventing the relevant damage. Individuals who opt for a career as an audiologist use various testing strategies with the aim to determine if someone has a normal sensitivity to sounds or not. After the identification of hearing loss, a hearing doctor is required to determine which sections of the hearing are affected, to what extent they are affected, and where the wound causing the hearing loss is found. As soon as the hearing loss is identified, the patients are provided with recommendations for interventions and rehabilitation such as hearing aids, cochlear implants, and appropriate medical referrals. While audiology is a branch of science that studies and researches hearing, balance, and related disorders.

Hospital Administrator

The hospital Administrator is in charge of organising and supervising the daily operations of medical services and facilities. This organising includes managing of organisation’s staff and its members in service, budgets, service reports, departmental reporting and taking reminders of patient care and services.

For an individual who opts for a career as an actor, the primary responsibility is to completely speak to the character he or she is playing and to persuade the crowd that the character is genuine by connecting with them and bringing them into the story. This applies to significant roles and littler parts, as all roles join to make an effective creation. Here in this article, we will discuss how to become an actor in India, actor exams, actor salary in India, and actor jobs. 

Individuals who opt for a career as acrobats create and direct original routines for themselves, in addition to developing interpretations of existing routines. The work of circus acrobats can be seen in a variety of performance settings, including circus, reality shows, sports events like the Olympics, movies and commercials. Individuals who opt for a career as acrobats must be prepared to face rejections and intermittent periods of work. The creativity of acrobats may extend to other aspects of the performance. For example, acrobats in the circus may work with gym trainers, celebrities or collaborate with other professionals to enhance such performance elements as costume and or maybe at the teaching end of the career.

Video Game Designer

Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.

Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

Radio Jockey

Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

Videographer

Multimedia specialist.

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism , Advertising , Marketing Management . Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

Linguistic meaning is related to language or Linguistics which is the study of languages. A career as a linguistic meaning, a profession that is based on the scientific study of language, and it's a very broad field with many specialities. Famous linguists work in academia, researching and teaching different areas of language, such as phonetics (sounds), syntax (word order) and semantics (meaning). 

Other researchers focus on specialities like computational linguistics, which seeks to better match human and computer language capacities, or applied linguistics, which is concerned with improving language education. Still, others work as language experts for the government, advertising companies, dictionary publishers and various other private enterprises. Some might work from home as freelance linguists. Philologist, phonologist, and dialectician are some of Linguist synonym. Linguists can study French , German , Italian . 

Public Relation Executive

Travel journalist.

The career of a travel journalist is full of passion, excitement and responsibility. Journalism as a career could be challenging at times, but if you're someone who has been genuinely enthusiastic about all this, then it is the best decision for you. Travel journalism jobs are all about insightful, artfully written, informative narratives designed to cover the travel industry. Travel Journalist is someone who explores, gathers and presents information as a news article.

Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

Production Manager

Merchandiser.

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

Metallurgical Engineer

A metallurgical engineer is a professional who studies and produces materials that bring power to our world. He or she extracts metals from ores and rocks and transforms them into alloys, high-purity metals and other materials used in developing infrastructure, transportation and healthcare equipment. 

Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

ITSM Manager

Information security manager.

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

Business Intelligence Developer

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Essay on Digital Marketing in India | 500, 1000 Words

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What is Digital Marketing? In today’s era, everything has gone online. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop.

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We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Due to this trend of users towards Internet, businesses are adopting Digital Marketing.

If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.  

What does digital marketing?

Digital marketing is the response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any other applications.

The first few attempts were made in the 1980s to establish a digital market but this was not possible. Its name and usage started in the late 1990s.

Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.

Digital marketing allows the producer to reach his customer as well as keep an eye on their activities, their needs. Where the customer is trending, what the customer is looking for, all these can be discussed through digital marketing. Simply put, digital marketing is a means of reaching customers through digital technology.

Why Digital Marketing Is Necessary? [Importance of Digital Marketing]

This is the era of modernity and in this modern time everything has been modernized. In this sequence, the Internet is also a part of this modernity, which is prevalent everywhere like wildfire. Digital marketing is capable of functioning through the Internet.

Today’s society is struggling with scarcity, so digital marketing has become necessary. Every person is connected to the internet, they can use it easily everywhere. If you ask to meet someone, they will say I do not have time, but on the social site, they will have no problem talking to you. Given all these things, digital marketing is making its way in this era.

The public can easily get their favorite and necessary goods through the internet as per their convenience. Now people avoid going to the market, in such a situation, digital marketing helps the business to reach its products and services logo. Digital marketing can show different types of the same item in a short period of time and consumers can quickly consume what they like. Through this, the consumer goes to the market to enjoy the goods, the time it takes to come and go .

It has become necessary in the present tense. The trader is also getting help in business. He can also connect with more people in a short time and can convey the characteristics of his product to the consumer.

Future of Digital Marketing

Change is the law of life, you all know this. How much has changed in the first time and in today’s life and today is the age of the Internet. People of all varnas are connected to the Internet today, due to all this it is easy to collect all the people in one place, which was not possible in the first time. Through internet, we can also establish the connection of all businessmen and customers.

The demand for digital marketing is being seen very strongly in the present times. The merchant who is making his goods is easily passing on to the customer. This is giving a boost to digital business.

Earlier, had to resort to advertisements. The customer looked at him, then liked, then he bought it. But now goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube, etc., through which the trader shows his product to the customer. This trade is within the reach of all – traders and consumers too.

Every person gets every use thing without any hard work. The businessman does not even have to think of resorting to newspapers, posters, or advertisements. In view of the convenience of all, there is demand for it. People’s trust is also moving towards the digital market. This is a matter of joy for a businessman. The saying goes, “What you see is what sells” – the digital market is a good example of this.

Types of Digital Marketing

First of all, let us tell you that ‘Internet’ is the only means for doing digital marketing. On the Internet itself, we can do digital marketing through different websites. We are going to tell you about some of its types –

(i) Search engine optimization or SEO

This is a technical medium that places your website at the top of the search engine results which increases the number of visitors. For this, we have to make our website according to keyword and SEO guidelines.

(ii) Social Media Marketing

Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can express his views in front of thousands of people. You are well aware of social media. When we see this site, we see advertisements on it at certain intervals, it is effective and effective means for advertising.

(iii) Email Marketing

E-mail marketing is the delivery of your products via email to any company. Email marketing is necessary for every company in every way, because any company gives new offers and discounts to customers on time, for which email marketing is an easy way.

(iv) YouTube Channel

Social media is a medium in which producers have to communicate their products directly to the people. People can also express their reaction on this. This is the medium where there is a crowd of many people or just say that a large number of users / viewers live on YouTube. It is an easy and popular way to make your product visible to the public by making videos.

(v) Affiliate Marketing

The remuneration that is earned by advertising products through websites, blogs or links is called Affiliate Marketing. Under this, you create your link and put your product on that link. When a customer buys your product by pressing that link, you get hard on it.

(vi) Pay per click advertising or PPC marketing

The advertisement which you have to pay to see is called Pay Per Click Advertising. As it is being known by its name that money is deducted by clicking on it. This is for every type of advertisement. These advertisements keep coming in between. If someone sees these advertisements, then money is deducted. It is also a type of digital marketing.

(vii) Apps Marketing

Making different apps on the Internet to reach people and promote their product on it is called apps marketing. This is the best way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their apps and make the apps accessible to the people.

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E-Commerce and Digital Marketing Essay

Methodology, opportunities in e-commerce, gainers and losers of e-commerce, strategies of e-commerce, digital marketing, search engine optimization (seo), problems with e-commerce, recommendations, works cited.

The term e-commerce is used to describe businesses that are carried out over the internet. E-commerce describes how businesses are conducted using internet applications such as shopping carts, e-mails, web services, electronic data interchange (EDI), and instant messaging.

Electronic commerce can be carried out between two or more businesses; the online business involves transactions of funds, data, goods, and services (Syed and Raisinghani 11; Stahl 150).

The success and efficiency of e-commerce typically depends on digital marketing, which uses search engine optimization (SEO) as the main tool to promote the products and services in the e-market (Needle 107). The best way through which, an e-business can prosper is building a competitive advantage through relevant people.

E-commerce has brought about a new idea in the field of business and this concept is growing very fast and is almost bringing the traditional business techniques to an end. E-commerce has provided not only a quick way to exchange products and services, but also provided the most efficient and convenient way of accomplishing the transactions involved in this trade (Syed and Raisinghani 13).

E-commerce has today developed into a large industry with companies making huge sums of money. For instance, online retail in the United States, which comprises of business-to-consumer e-commerce, sports and fitness, online travel services, and media distribution, managed to generate over $201 billion in 2009.

In the United States alone, it is estimated that more than 75% of the total population uses internet every day for private and business purposes. The same trend is also evident in other countries, which implies that the growth of e-commerce is likely to continue rising and nothing can weaken it anytime soon (Stahl 152; Needle 108).

Many startup e-commerce corporations have now taken over the biggest share of the market from the traditional businesspersons. As a result, the traditional business people have been forced to alter the structure of their companies and to develop their own websites as well.

This phenomenon is evident in the sectors of consumer electronics and travel services, where more than 50 percent of the total bookings happen online (Stahl 152; Needle 110). This has in turn, led to a drastic fall in the revenues of the traditional businesses that offer booking services.

Since most e-commerce oriented companies have lower operating expenses and a highly efficient inventory management, they have created a competitive advantage to attract consumers and retailers as well (Qin 208).

This paper will address the issues surrounding the concept of e-commerce.; the paper will review a number of literatures in order to outline the aspects of e-commerce.

The e-commerce concepts to be addressed in the paper include the how the internet phenomenon has developed in the past decade, the companies that have gained from the online business concept, the losers, the opportunities and the challenges that have come with e-commerce among other issues.

These issues will be addressed by examining the experiences that the companies that trade their products and services online have had since the introduction of e-commerce. The strategies that such companies have implemented to enhance their productivity in the online business will form the platform of understanding the benefits and the disadvantages of e-commerce.

The paper will address the challenges that online companies have and will present recommendations that can be put in place to deal with the shortfalls of e-commerce.

There are several factors that have promoted the growth of e-commerce in the globe. One of such factors is the enormous internet penetration n many parts of the world. Since e-commerce is an online issue, the increase in the global internet penetration has had a great impact on it.

In fact, more than 40 percent of the world’s population can access the internet, which implies that this number can also access e-commerce if it chooses to (Syed and Raisinghani 11; Briggs 141; Epstein 176).

Many countries have strived to make sure the internet becomes a basic commodity to their citizens by lowering the surfing charges and increasing the reliability and the speeds of browsing.

Other strategies that have made the internet easily accessible to many people include improved internet technology that also covers expanded bandwidth. The organizations, which have been able to capture a big share in emerging markets are at a great advantage to competitors with increased sales margin and profits (Syed and Raisinghani 14; Briggs 141).

Many e-commerce players have also enhanced their businesses by lowering the prices of the products and services they provide. The players have been able to compete effectively by improving the quality of their products and services, a move that has assisted them in ensuring high customer satisfaction.

These are the tools that the largest e-retailers, such as Best Buy and Wal-Mart Target, have relied on in their quest to gain a bigger share of the online market (Syed and Raisinghani 13; Briggs 144).

There are several businesses and service providers that have gained a lot since the introduction of e-commerce. A good example of such players is the online retail merchants such as Amazon.com and Overstock.com.

These online retailers have made use of the concept of e-commerce to expand their businesses and to improve their sales. The online retail players have a better focus on consumer electronic products (Harvie and Lee 171; Meier and Stormer 189).

Online businesses that deal in financial transactions and consumer electronics have also been favored by e-commerce. Financial transaction service providers such as EBay, EBS, and Authorize.net are some of the top financial transaction processors that have heavily utilized the concept of e-commerce.

Their businesses require e-consumers to make an online transaction through their processing platform. Currently, close to 250,000 merchants rely on EBS and Authorize.net to convince their clients to accept electronic check payments and credit cards through the internet (Kamel 128; Harvie and Lee 175).

Other groups that also enjoy the benefits of e-commerce include travel and shipping industries. The manufacturers of e-commerce software have also gotten into e-commerce and are reaping the benefits of the current online way of trading.

Other companies such as hotels, airlines, and cruise ships are now selling their products and services faster than the way they used to before venturing into the internet as a method of trading. Shipping companies such as the United Parcel Services are now ferrying most of their products to the consumers who purchase them online.

The concept of –commerce has enabled the shipping companies to increase their profit margins, which depends on the volume of the products that e-consumers buy online (Kamel 130; Harvie and Lee 173; Meier, and Stormer 191).

The companies that deal in e-commerce software are thriving in their businesses as well. It is through the assistance of these companies that individuals and organizations that are interested in buying and selling products online, accomplish their goal. Examples of the e-commerce software companies include, GSI Commerce, Volusion e-Commerce, Digital River, and Web Cube.

These companies offer services that range from software to online marketing, web hosting and order fulfillment. The companies obtain their revenues from the sales of software meant for e-commerce applications.

Due to the software services offered by these companies, e-commerce has continued to gain popularity in the business sector. As a result, the e-commerce software companies will continue to make enormous profits (Harvie and Lee 174; Meier, and Stormer 191).

The companies that provide web analytics constitute another group that has been enjoying the benefits of e-commerce and that will continue making huge profits as the online business continues to prosper. The web analytics are tools that enhance the management of all e-commerce platforms and help e-companies in determining how their online businesses are performing in the e-market (Stormer 192).

These business tools enable the companies that conduct their business online to establish the expenses they incur in activities such as marketing and advertisements. They are the most effective equipments that the online companies use to optimize their expenditures and to promote sales.

Through these tools, the online companies can determine when sales increase and the factors that have effected such an increase (Harvie and Lee 175; Meier and Stormer 194).

Although many companies have been able to benefit from conducting their business online, there a few businesses that have not reaped any benefits. Some of the companies whose businesses have been impaired by the online concept include the traditional retail and direct retail marketing.

The traditional retailers such as Best Buy and Circuit City Stores have lost the biggest share of the market they once occupied before e-commerce came into being (Kamel 128; Harvie and Lee 176).

The most common examples of the direct retail marketers that have lost a considerable proportion of their market share include Systemax and CDW. The traditional retailers and the direct retail marketers are now working on a plan to develop their own websites to assist them in preventing any further losses in their businesses (Harvie and Lee 177; Meier and Stormer 191).

Before a company decides to venture into e-commerce, it has to first determine and develop factors that will help it effectively sell its products and services through the internet. The strategies will determine the way the company would develop its structure, goals and staff in relation to the demand in the e-market.

These strategies would also assist the company to compete effectively with other firms that offer similar products and services (Plant 32; Fox 109).

The first strategy that a company that wishes to do its business online will have to address is resource expansion. Every company’s main goal of doing business online is to increase its revenues and minimize operational costs. The amount of revenue that a company wishes to generate will help the company determine the amount of resources it needs to allocate to each e-commerce activity.

Every company with a motive of making a profit not only wants to enter e-commerce to generate income to cover the expenses incurred in the production of goods and services, but also to produce revenues that it can use to support other plans; such companies will normally establish a strategy that will help it attract more clients (Plant 37; Fox 114).

The companies with so many goals to accomplish in e-commerce need to regard e-commerce as a means of expanding the resources they have. Such a strategy may involve activities that cover a full marketing plan. When developing a resource expansion strategy, a company should ensure that the activities it chooses do not impair its tax-free status.

The strategy should also be one that does not distort the company’s liability in case of a conflict or a disagreement with other companies. These are the issues that most development companies normally face when conducting their businesses through traditional ways (Plant 43; Fox 115).

Apart from the resource expansion strategy, staff and training and operational strategies also determine the way companies go about their businesses in the internet. A company’s success in e-commerce depends much on its administrative and technical personnel.

It is the workers who are responsible for proper maintenance of the company’s website. A company should ensure that its staff members are well equipped with the necessary skills and that they are willing to handle the company’s online transactions (Plant 63; Fox 109).

A company that does not have enough staff that can effectively handle e-commerce is forced to hire the services of outsiders who then sell the company’s products through the internet. However, hiring new employees is an additional cost that can be avoided by training the old workers.

A company is at a better position to develop more effective operational strategies if it has efficient employees, who possess the required skills that are necessary in conducting e-commerce (Plant 63; Fox 109).

Another strategy involves the determination of the capital costs. A company will need to decide the amount of money required in each e-consumer activity. The amount of money that a company directs to the e-consumer activities depends mostly on the level of complexity of the e-commerce platforms.

The company needs to ensure that the money it is willing to put into the e-commerce activities can match its revenues and ascertain the amount of money it can obtain from other sources such as donors (Plant 74; May 53; Fox 177).

The ability of a company to study the purchasing patterns of e-consumers may also a help a company in managing its online businesses. The companies, which sell and buy products through the internet, need to update new products on a regular basis.

This is instrumental especially when a company wishes to increase the number of goods purchased by the e-customers. It is also an effective way of attracting and retaining customers (Plant 74; May 53; Fox 181).

The ability to positively influence the e-consumers purchasing trend has a long-term effect on a company’s performance on the internet. This strategy can increase a company’s revenue by improving the sales volume of the goods that the company trades on the internet.

Therefore, it is recommended that a company adds a variety of new products to its websites as regularly as possible. Companies engaging in e-commerce should also consider placing different promotional offers regularly as a way attracting and retaining customers (May 62; Fox 181).

An effective marketing plan will positively influence the way a company trades its goods and services through the internet. It is also through a good marketing strategy given that it enables a company to establish and maintain a steady trend in the sales of its products. This marketing strategy is categorized into two subdivisions, which include offline markets and online markets (Ryan 89; Wynne 242).

The offline markets comprise of the people and companies that can access the internet for other purposes, which do not include e-commerce. Such people and organizations can easily be converted into e-customers.

An e-company can capture the offline markets through newsletters, advertisements in publications, and mailing to supporters and members. A company can also turn an offline market into an online market through advertisements of promotional offers placed on the company’s website (Ryan 91; Wynne 242).

The online market is composed of people who can access the internet and who also have the potential to purchase products and services through the internet. In the case of an online market, the internet is the main tool that is used to capture customers.

There are several ways through which a company can develop an online market. A company can decide to identify a target e-market comprising of potential customers who like the products and services it is offering online. The company may also to decide to form a partnership with other firms, which are already in the e-market and that have well developed websites (Ryan 93; Wynne 246).

Besides promoting the company’s products through the internet, digital marketing also promotes the brand image of a company. The concept of digital marketing requires that a company’s management team be well equipped with knowledge regarding the behavior of the online shoppers and the general digital market.

In addition, the management team should be comprised of business executives who have an adequate understanding of the technology that is concerned with the internet, which can enable them to develop the most effective business plans and marketing objectives (Ryan 95; Wynne 251).

The digital marketing platform has many benefits; firstly, this type of marketing is cost efficient and it assists a company in cutting down costs spent on online advertisements.

In digital marketing, there are no expenses incurred on activities such as postage, printing, and distribution as in the case of traditional marketing. Secondly, there is high precision in digital marketing as it only reaches and lays more emphasis on the targeted e-market. This in turn, assists a company reduce the time and resources it would have wasted in mass marketing (Ryan 97; Wynne 247).

Thirdly, digital marketing has an extreme leverage in advertising a company’s products. It reaches a big number of potential e-customers at the same time. It is easier for a company to determine how its prospective buyers regard it through digital marketing.

This type of e-marketing has distinct measurable results; lastly, through digital marketing, a company can easily evade cases of costly pitfalls that are so rampant in the traditional types of advertisements (Ryan 98; Wynne 252).

In addition to the benefits addressed above, digital marketing can assist in enhancing a company’s image. This it does through a number of strategies; for example, this kind of marketing technique makes it easier for potential customers and the existing ones to identify themselves with the company. This type of marketing improves the visibility of a company in e-commerce.

Secondly, the marketing style increases a company’s credibility in the online markets. When a company has a strong digital presence in a market, it automatically becomes more credible in the eyes of many e-customers. Lastly, digital marketing helps enhance a company’s image by increasing the brand awareness of that particular company (Ryan 103; Wynne 261).

The principle of digital marketing is based on the various search engines that exist. Digital marketing uses these search engines to specifically target the prospective clients that are likely to purchase the company’s products, which are offered online. The search engines also help companies identify other organizations that are willing and able to do business with them through the use of the internet.

Unlike the traditional method of marketing that suffers from social and geographical challenges, digital marketing works to ensure that such challenges are addressed and properly evaluated to prevent them from negatively impacting on the company’s operations. Most companies apply Search Engine Optimization (SEO) in identifying and retaining their e-clients (Ledford 3; Wynne 261).

SEO is a technical method that is used to enhance a company’s visibility in relation to its website through various Google presentations. SEO does not have a short-term effect; the impact of its effects can only be felt after a long time of its application. SEO can take as long as six months to accomplish the task for which it is intended (Ledford 3).

However, the duration may be longer or shorter depending on the strategies, methods, and efforts applied in the engine optimizer. Even though the SEO effects are normally realized after a long time, the benefits attached to the engine optimizer are so vast and quite effective in enhancing a company’s image and productivity in the e-market (Ledford 3; Wynne 261).

SEO indexing and site maps are normally done through Google; before a company website is included in the Google index, Google has to verify and confirm the eligibility of the website. It is through the indexing of the site that Google is able to crawl and rank the site in search results.

The search result is a list that is created by Google and in which the companies’ websites are found by the potential e-customers who would wish to assess the products and services offered by the companies (Ledford 7; Wynne 271).

The Ad words make up the simplest way through which a company can index its website on Google. The company is only required to submit a manual website map, which contains other important details, to Google Webmaster Central. SEO contains other aspects such as tags, codes, keywords, and descriptions, all of which explain the situation and status of the company that is indexed on Google.

The SEO contents enhance the speed of indexing and improve the ranking of a company. Google can only list websites that are crawl-able, so it is upon a company to ensure that it submits to Google Webmaster account a site that meets this condition (Ledford 14; Wynne 273).

A company is bound to reap several benefits if it uses SEO to list its website on Google. Through SEO, a company is able to develop a proper content that will attract the potential customers to buy its products. The content can be made attractive by the use of the keyword phrases. SEO contains sites that are simple and easy to navigate through.

The simplicity of the sites helps in attracting more e-costumers, who find easy to get what they are looking for in such sites. SEO is one of the most effective ways that a company can use to beat its competitors, which offer similar products in the internet (Ledford 21; Wynne 281).

Even though e-commerce has helped many businesses solve most of the shortfalls that they experienced in the traditional business methods, it has a number of problems. Some companies have websites with so much detailed information that makes the buying procedure not only long but also laborious.

When the buying process becomes too long, it confuses the e-costumers, who would wish to complete the checkout process in less than three minutes. Such long processes are likely to discourage the buyers from purchasing the products since they normally experience problems with completing this process.

If some buyers happen to go through the long procedure, there is high probability that they may not come back to purchase from the company again (Meier and Stormer 121; May 43).

Some companies also run websites with very few payment options in the shopping cart. Customers would wish to be given a variety of payment options from which they can choose their favorite one. Companies with just one method of payment are likely to lose sales if the customers find the method tiresome or consider it inconvenient. One mode of payment can also make a company’s website appear monotonous (Kamel 131).

A company may also suffer from e-commerce if most of its potential customers do not trust its website. Even though it is not a common phenomenon in e-marketing, the targeted potential buyers may fail to develop trust on a particular company whose products are intended for them. If such a case happens, then the company is likely to experience a high volume of lost sales (Meier, and Stormer 121; May 47).

There are various ways through which a company can modify it website to avoid the problems outlined above. For the case of the limitations in the mode of payments available, a company should ensure that it includes a variety of modes of payment to allow the buyers to choose the one they prefer. This is one the best ways to increase online sales since the customers will have many ways to complete their order (Fox 131).

In order to avoid long buying processes, a company should design its site in such a way that the important processes such as buying and payment remain concise. This not only gives buyers an opportunity to complete their orders in a short time, but is also a good way of attracting and retaining potential buyers (Epstein 74).

Lastly, companies need to make their websites as simple as possible. Many potential e-customers prefer simple sites to sophisticated ones. The customers tend to distrust the most complicated sites and they even shy away from them. A site that is simply designed contains sections that are clear and easily understandable, is what most prospective customers prefer (Epstein 81).

In conclusion, e-commerce and digital marketing have brought a lot of changes in business sector. Several companies have expanded their revenues and businesses by trading their products and services on the internet. The search engine optimization is the most effective equipment used in e-marketing. This tool helps companies in designing their websites in such a way that they attract a big number of customers.

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Ledford, Jerri. Search Engine Optimization Bible: Improve Your Site’s Search Rankings with SEO: Optimize for Mobile Web and Social Media; Target and Reach the Customers You Want . Indianapolis, IN: Wiley, 2009. Print.

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IvyPanda . "E-Commerce and Digital Marketing." January 22, 2020. https://ivypanda.com/essays/e-commerce-and-digital-marketing-essay/.

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Essay on Digital World

Students are often asked to write an essay on Digital World in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Digital World

What is the digital world.

The digital world is like a giant playground online. It’s where we use computers, smartphones, and the internet to talk to friends, play games, and learn new things. It’s made up of websites, apps, and videos that we can see on screens.

Learning Online

Schools are now in our homes too, thanks to the internet. We can watch lessons, do quizzes, and even talk to our teachers through our computers. It’s like having a classroom at your fingertips!

Fun and Games

Playing games has never been easier. With a click, we can join adventures, solve puzzles, or compete in sports on our devices. It’s all fun, and we can play with people from all over the world.

Staying Safe

While the digital world is exciting, we must stay safe. This means setting strong passwords, not talking to strangers online, and always telling an adult if something seems wrong or makes us uncomfortable.

Also check:

• Advantages and Disadvantages of Digital World
• Speech on Digital World

250 Words Essay on Digital World

The digital world is like a huge playground on the internet. It’s full of websites, apps, and all sorts of fun and useful things that we can see and do using computers, smartphones, and other gadgets. Just like in a real playground, you can meet friends, play games, learn new stuff, and share stories.

Learning and School

In this digital playground, you can go to a place called ‘online school’ where you can learn about anything from dinosaurs to how to solve math problems. It’s like having a library that never ends, with books and videos that can teach you about every single thing in the world.

Playing and Having Fun

Games are a big part of the digital world. There are games that let you build cities, play sports, or go on adventures. And the cool thing is, you can play with people from all over the world, not just your neighborhood.

But remember, just like any playground, you need to be safe in the digital world. This means not talking to strangers, not sharing personal information, and telling an adult if something doesn’t feel right.

So, the digital world is a place where you can learn, play, and do lots of exciting things. But always be careful and use it in a way that is safe and good for you. It’s like a big city that’s always awake, always buzzing with new things to discover, but you should know the rules to stay safe and enjoy it to the fullest.

500 Words Essay on Digital World

The digital world is like a giant, invisible playground that exists on computers, phones, and other electronic devices. It is made up of all the information that we can send, receive, and share using technology. This includes everything from the videos we watch, the messages we send to our friends, to the games we play.

Communication in the Digital World

One of the biggest parts of the digital world is how we talk to each other. Long ago, people had to send letters that took days or even weeks to arrive. Now, we can send a message to someone on the other side of the planet, and they’ll get it in seconds! Social media platforms like Facebook and Instagram let us share what we’re doing and see what others are up to.

Learning and the Internet

Schools are also a part of the digital world. Many classrooms use computers and the internet to help students learn. You can find information about almost any topic online. There are also special programs and games that make learning fun and interesting.

Entertainment Everywhere

Entertainment in the digital world is endless. We can watch movies, listen to music, or play games whenever we want. Websites like YouTube have millions of videos on every topic you can think of. And with smartphones and tablets, we can enjoy all these things not just at home, but anywhere we go.

Shopping with a Click

Shopping has also changed because of the digital world. Instead of going to a store, we can buy things online. This can be anything from clothes and toys to groceries. We pick what we want, pay online, and then wait for it to arrive at our door.

Staying Safe Online

While the digital world is fun and useful, it’s important to stay safe. We should keep our personal information private and think carefully before we share something online. Remember, once something is on the internet, it can be hard to remove it completely.

Jobs and the Digital World

Many people work in the digital world. They create websites, make apps, and help keep all the information online safe and organized. These jobs are important because they keep the digital world running smoothly for everyone to enjoy.

The Future of the Digital World

The digital world is always growing and changing. New inventions and ideas appear all the time. We might not know exactly what the future holds, but it’s sure to be exciting. We’ll see new ways to learn, play, and talk to each other.

In conclusion, the digital world is a big part of our lives. It helps us communicate, learn, have fun, shop, and work. As long as we use it wisely and stay safe, the digital world will continue to be a place where we can discover and explore new things every day.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Digital Marketing
• Essay on Digital Life
• Essay on Determinism

Apart from these, you can look at all the essays by clicking here .

Happy studying!

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