discursive essay on advertising

How to Write a Discursive Essay: Awesome Guide and Template

Interesting fact: Did you know that the term "discursive" is derived from the Latin word "discursus," which means to run about or to traverse? This reflects the nature of a discursive essay, as it involves exploring various perspectives, moving through different points of view, and presenting a comprehensive discussion on a given topic.

In this article, you will find out about a discursive essay definition, learn the difference between a discourse and an argumentative essay, gain practical how-to tips, and check out a discursive essay example.  

What Is a Discursive Essay

A discursive essay definition is a type of formal writing that presents a balanced analysis of a particular topic. Unlike an argumentative essay, which takes a firm stance on a single perspective and seeks to persuade the reader to adopt that viewpoint, a discursive essay explores multiple sides of an issue. 

The goal of a discursive essay is to provide a comprehensive overview of the subject, presenting different arguments, counterarguments, and perspectives in a structured and organized manner.

This type of essay encourages critical thinking and reasoned discourse. It typically includes an introduction that outlines the topic and sets the stage for the discussion, followed by a series of body paragraphs that delve into various aspects of the issue. The essay may also address counterarguments and opposing viewpoints. 

Finally, a discursive essay concludes by summarizing the key points and often leaves room for the reader to form their own informed opinion on the matter. This form of writing is commonly assigned in academic settings, allowing students to demonstrate their ability to analyze complex topics and present a well-reasoned exploration of diverse viewpoints. In case you find this type of composition too difficult, just say, ‘ write my paper ,’ and professional writers will take care of it. 

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Difference Between a Discursive Essay and an Argumentative

The main difference between discursive essays and argumentative lies in their overall purpose and approach to presenting information.

• Discursive: The primary purpose of a discursive essay is to explore and discuss various perspectives on a given topic. How to write a discursive essay is about providing a comprehensive overview of the subject matter by presenting different arguments, opinions, and viewpoints without necessarily advocating for a specific stance.
• Argumentative: In contrast, an argumentative essay is designed to persuade the reader to adopt a particular viewpoint or take a specific action. It presents a clear and focused argument in favor of the writer's position, often addressing and refuting opposing views.

Tone and Language:

• Discursive: The tone of a discursive essay is generally more balanced and objective. It allows for a more open exploration of ideas, and the language used is often neutral and formal.
• Argumentative: An argumentative essay tends to have a more assertive tone. The language is focused on presenting a compelling case from the writer's perspective, and there may be a sense of conviction in the presentation of evidence and reasoning.
• Discursive Essay: A discursive essay typically follows a more flexible structure. It may present multiple points of view in separate sections, allowing for a free-flowing exploration of the topic.
• Argumentative Essay: When learning how to write an argumentative essay, students usually follow a more rigid structure, with a clear introduction, thesis statement, body paragraphs that present evidence and arguments, and a conclusion that reinforces the writer's stance.

Conclusion:

• Discursive Essay: The conclusion of a discursive essay often summarizes the main points discussed and may leave room for the reader to form their own opinion on the matter.
• Argumentative Essay: The conclusion of an argumentative essay reinforces the writer's position and may include a call to action or a clear statement of the desired outcome.

While both types of essays involve critical thinking and analysis, the key distinction lies in their ultimate goals and how they approach the presentation of information. 

Types of Discursive Essay

Before writing a discursive essay, keep in mind that they can be categorized into different types based on their specific purposes and structures. Here are some common types of discursive essays:

Opinion Essays:

• Purpose: Expressing and supporting personal opinions on a given topic.
• Structure: The essay presents the writer's viewpoint and provides supporting evidence, examples, and arguments. It may also address counterarguments to strengthen the overall discussion.

Problem-Solution Essays:

• Purpose: Identifying a specific problem and proposing effective solutions.
• Structure: The essay introduces the problem, discusses its causes and effects, and presents possible solutions. It often concludes with a recommendation or call to action.

Compare and Contrast Essays:

• Purpose: Analyzing similarities and differences between two or more perspectives, ideas, or approaches.
• Structure: The essay outlines the key points of each perspective, highlighting similarities and differences. A balanced analysis is provided to give the reader a comprehensive understanding.

Cause and Effect Essays:

• Purpose: Exploring the causes and effects of a particular phenomenon or issue.
• Structure: The essay identifies the primary causes and examines their effects or vice versa. It may delve into the chain of events and their implications.

Argumentative Essays:

• Purpose: Presenting a strong argument in favor of a specific viewpoint.
• Structure: The essay establishes a clear thesis statement, provides evidence and reasoning to support the argument, and addresses opposing views. It aims to persuade the reader to adopt the writer's perspective.

Pro-Con Essays:

• Purpose: Evaluating the pros and cons of a given issue.
• Structure: The essay presents the positive aspects (pros) and negative aspects (cons) of the topic. It aims to provide a balanced assessment and may conclude with a recommendation or a summary of the most compelling points.

Exploratory Essays:

• Purpose: Investigating and discussing a topic without necessarily advocating for a specific position.
• Structure: The essay explores various aspects of the topic, presenting different perspectives and allowing the reader to form their own conclusions. It often reflects a process of inquiry and discovery.

These types of discursive essays offer different approaches to presenting information, and the choice of type depends on the specific goals of the essay and the preferences of the writer.

How to Write a Discursive Essay

Unlike other forms of essay writing, a discursive essay demands a unique set of skills, inviting writers to navigate through diverse perspectives, present contrasting viewpoints, and weave a tapestry of balanced arguments. 

You can order custom essay right now to save time to get ready to delve into the art of crafting a compelling discursive essay, unraveling the intricacies of structure, language, and critical analysis. Whether you're a seasoned essayist or a novice in the realm of formal writing, this exploration promises to equip you with the tools needed to articulate your thoughts effectively and engage your audience in thoughtful discourse. 

Discursive Essay Format

The format of a discursive essay plays a crucial role in ensuring a clear, well-organized, and persuasive presentation of multiple perspectives on a given topic. Here is a typical discursive essay structure:

1. Introduction:

• Hook: Begin with a captivating hook or attention-grabbing statement to engage the reader's interest.
• Contextualization: Provide a brief overview of the topic and its relevance, setting the stage for the discussion.
• Thesis Statement: Clearly state the main argument or the purpose of the essay. In a discursive essay, the thesis often reflects the idea that the essay will explore multiple viewpoints without necessarily taking a firm stance.

2. Body Paragraphs:

• Topic Sentences: Start each body paragraph with a clear topic sentence that introduces the main point or argument.
• Presentation of Arguments: Devote individual paragraphs to different aspects of the topic, presenting various arguments, perspectives, or evidence. Ensure a logical flow between paragraphs.
• Address Counterarguments: Acknowledge and address opposing viewpoints to strengthen the overall credibility of your essay.
• Supporting Evidence: Provide examples, statistics, quotations, or other forms of evidence to bolster each argument.

3. Transitions:

• Logical Transitions: Use transitional phrases and words to ensure a smooth and logical flow between paragraphs and ideas. This helps readers follow your line of reasoning.

4. Conclusion:

• Restate Thesis: Summarize the main argument or purpose of the essay without introducing new information.
• Brief Recap: Provide a concise recap of the key points discussed in the body paragraphs.
• Closing Thoughts: Offer some closing thoughts or reflections on the significance of the topic. You may also leave room for the reader to consider their own stance.

5. Language and Style:

• Formal Tone: Maintain a formal and objective tone throughout the essay.
• Clarity and Coherence: Ensure that your ideas are presented clearly and that there is coherence in your argumentation.
• Varied Sentence Structure: Use a variety of sentence structures to enhance readability and engagement.

6. References (if applicable):

• Citations: If you use external sources, cite them appropriately according to the citation style required (e.g., APA, MLA).

Remember, flexibility exists within this format, and the specifics may vary based on the assignment requirements or personal writing preferences. Tailor the structure to suit the demands of your discourse and the expectations of your audience.

Introduction

A discursive essay introduction serves as the gateway to a thought-provoking exploration of diverse perspectives on a given topic. Here's how to structure an effective discursive essay introduction:

• Begin with a compelling hook that captures the reader's attention. This could be a striking statistic, a thought-provoking quote, a relevant anecdote, or a rhetorical question. 
• Offer a brief context or background information about the topic. This helps orient the reader and sets the stage for the discussion to follow. 
• Clearly state the purpose of the essay. This often involves indicating that the essay will explore various perspectives on the topic without necessarily advocating for a specific stance. 
• Provide a brief overview of the different aspects or arguments that will be explored in the essay. 
• Conclude the introduction with a clear and concise thesis statement. 

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Writing a discursive essay involves crafting the body of your discursive essay. The number of paragraphs in the body should correspond to the arguments presented, with an additional paragraph dedicated to the opposing viewpoint if you choose to disclose both sides of the argument. If you opt for this approach, alternate the order of the body paragraphs—supporting arguments followed by counterarguments.

Each body paragraph in your discursive essay should focus on a distinct idea. Begin the paragraph with the main idea, provide a concise summary of the argument, and incorporate supporting evidence from reputable sources.

In the concluding paragraph of the body, present potential opposing arguments and counter them. Approach this section as if engaging in a debate, strategically dismantling opposing viewpoints.

While composing the body of a discursive essay, maintain a cohesive narrative. Although individual paragraphs address different arguments, refrain from titling each paragraph—aim for a seamless flow throughout the essay. Express your personal opinions exclusively in the conclusion.

Key guidelines for writing the body of a discursive essay:

• Remain Unbiased: Prioritize objectivity. Evaluate all facets of the issue, leaving personal sentiments aside.
• Build Your Argumentation: If you have multiple arguments supporting your viewpoint, present them in separate, well-structured paragraphs. Provide supporting evidence to enhance clarity and credibility.
• Use an Alternate Writing Style: Present opposing viewpoints in an alternating manner. This means that if the first paragraph supports the main argument, the second should present an opposing perspective. This method enhances clarity and research depth and ensures neutrality.
• Include Topic Sentences and Evidence: Commence each paragraph with a topic sentence summarizing the argument. This aids reader comprehension. Substantiate your claims with evidence, reinforcing the credibility of your discourse.

By adhering to these principles, you can construct a coherent and well-supported body for your discursive essay.

Conclusion 

Writing an effective conclusion is crucial to leaving a lasting impression on your reader. Here are some tips to guide you in crafting a compelling and impactful conclusion:

• Begin your conclusion by summarizing the key points discussed in the body of the essay. 
• Remind the reader of your thesis statement, emphasizing the primary purpose of your discursive essay. 
• Address the broader significance or implications of the topic. 
• Explain why the issue is relevant and underscore the importance of considering multiple perspectives in understanding its complexity.
• Reiterate the balanced nature of your essay. Emphasize that you have explored various viewpoints and arguments without necessarily taking a firm stance.
• Reinforce the idea that your goal was to present a comprehensive analysis.
• If applicable, suggest possible recommendations or solutions based on the insights gained from the essay.
• Encourage the reader to reflect on the topic independently. 
• Pose open-ended questions or invite them to consider the implications of the arguments presented. 
• Resist the temptation to introduce new information or arguments in the conclusion.
• Keep the tone of your conclusion professional and thoughtful. 
• Conclude your essay with a strong, memorable closing statement.
• Carefully review your conclusion to ensure clarity and coherence. Edit for grammar, punctuation, and overall writing quality to present a polished final product.

By incorporating these tips into your discursive essay conclusion, you can effectively summarize your arguments, leave a lasting impression, and prompt thoughtful reflection from your readers. Consider using our term paper writing service if you have to deal with a larger assignment that requires more time and effort.

Yays and Nays of Writing Discourse Essays

In learning how to write a discursive essay, certain do's and don'ts serve as guiding principles throughout the writing process. By adhering to these guidelines, writers can navigate the complexities of presenting arguments, counterarguments, and nuanced analyses, ensuring the essay resonates with clarity and persuasiveness.

• Conduct thorough research on the topic to ensure a well-informed discussion.
• Present multiple perspectives on the issue, exploring various arguments and viewpoints.
• Maintain a balanced and neutral tone. Present arguments objectively without expressing personal bias.
• Structure your essay logically with a clear introduction, body, and conclusion. Use paragraphs to organize your ideas effectively.
• Topic Sentences:
• Include clear topic sentences at the beginning of each paragraph to guide the reader through your arguments.
• Support your arguments with credible evidence from reputable sources to enhance the credibility of your essay.
• Use transitional words and phrases to ensure a smooth flow between paragraphs and ideas.
• Engage in critical analysis. Evaluate the strengths and weaknesses of different arguments and viewpoints.
• Recap key points in the conclusion, summarizing the main arguments and perspectives discussed in the essay.
• Carefully proofread your essay to correct any grammar, spelling, or punctuation errors.
• Don't express personal opinions in the body of the essay. Save personal commentary for the conclusion.
• Don't introduce new information or arguments in the conclusion. This section should summarize and reflect on existing content.
• Don't use overly emotional or subjective language. Maintain a professional and objective tone throughout.
• Don't rely on personal opinions without sufficient research. Ensure that your arguments are supported by credible evidence.
• Don't have an ambiguous or unclear thesis statement. Clearly state the purpose of your essay in the introduction.
• Don't ignore counterarguments. Acknowledge and address opposing viewpoints to strengthen your overall argument.
• Don't use overly complex language if it doesn't add to the clarity of your arguments. Strive for clarity and simplicity in your writing.
• Don't present ideas in a disorganized manner. Ensure that there is a logical flow between paragraphs and ideas.
• Don't excessively repeat the same points. Present a variety of arguments and perspectives to keep the essay engaging.
• Don't ignore the guidelines provided for the essay assignment. Follow any specific instructions or requirements given by your instructor or institution.

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Discursive Essay Examples

Discursive essay topics.

Writing a discursive essay on a compelling topic holds immense importance as it allows individuals to engage in a nuanced exploration of diverse perspectives. A well-chosen subject encourages critical thinking and deepens one's understanding of complex issues, fostering intellectual growth. 

The process of exploring a good topic enhances research skills as writers delve into varied viewpoints and gather evidence to support their arguments. Moreover, such essays contribute to the broader academic discourse, encouraging readers to contemplate different facets of a subject and form informed opinions.

• The Impact of Artificial Intelligence on Employment.
• Should Social Media Platforms Regulate Content for Misinformation?
• Exploring the Ethics of Cloning in Contemporary Science.
• Universal Basic Income: A Solution for Economic Inequality?
• The Role of Technology in Shaping Modern Education.
• Nuclear Energy: Sustainable Solution or Environmental Risk?
• The Effects of Video Games on Adolescent Behavior.
• Cybersecurity Threats in the Digital Age: Balancing Privacy and Security.
• Debunking Common Myths Surrounding Climate Change.
• The Pros and Cons of Genetically Modified Organisms (GMOs).
• Online Education vs. Traditional Classroom Learning.
• The Impact of Social Media Influencers on Consumer Behavior.
• The Ethics of Animal Testing in Medical Research.
• Universal Healthcare: Addressing Gaps in Healthcare Systems.
• The Role of Government in Regulating Cryptocurrencies.
• The Influence of Advertising on Body Image and Self-Esteem.
• Renewable Energy Sources: A Viable Alternative to Fossil Fuels?
• The Implications of Space Exploration on Earth's Resources.
• Is Censorship Justified in the Arts and Entertainment Industry?
• Examining the Impact of Globalization on Cultural Identity.
• The Morality of Capital Punishment in the 21st Century.
• Should Genetic Engineering be Used for Human Enhancement?
• Social Media and Its Influence on Political Discourse.
• Balancing Environmental Conservation with Economic Development.
• The Role of Gender in the Workplace: Achieving Equality.
• Exploring the Impact of Fast Fashion on the Environment.
• The Benefits and Risks of Autonomous Vehicles.
• The Influence of Media on Perceptions of Beauty.
• Legalization of Marijuana: Addressing Medical and Social Implications.
• The Impact of Antibiotic Resistance on Global Health.
• The Pros and Cons of a Cashless Society.
• Exploring the Relationship Between Technology and Mental Health.
• The Role of Government Surveillance in Ensuring National Security.
• Addressing the Digital Divide: Ensuring Access to Technology for All.
• The Impact of Social Media on Political Activism.
• The Ethics of Animal Rights and Welfare.
• Nuclear Disarmament: Necessity or Utopian Ideal?
• The Effects of Income Inequality on Societal Well-being.
• The Role of Education in Combating Systemic Racism.
• The Influence of Pop Culture on Society's Values and Norms.
• Artificial Intelligence and Its Impact on Creative Industries.
• The Pros and Cons of Mandatory Vaccination Policies.
• The Role of Women in Leadership Positions: Breaking the Glass Ceiling.
• Internet Privacy: Balancing Personal Security and Data Collection.
• The Impact of Social Media on Youth Mental Health.
• The Morality of Animal Agriculture and Factory Farming.
• The Rise of Online Learning Platforms: Transforming Education.
• Addressing the Digital Gender Gap in STEM Fields.
• The Impact of Global Tourism on Local Cultures and Environments.
• Exploring the Implications of 3D Printing Technology in Various Industries.

By the way, we have another great collection of narrative essay topics to get your creative juices flowing.

Wrapping Up

Throughout this guide, you have acquired valuable insights into the art of crafting compelling arguments and presenting diverse perspectives. By delving into the nuances of topic selection, structuring, and incorporating evidence, you could hone your critical thinking skills and sharpen your ability to engage in informed discourse. 

This guide serves as a roadmap, offering not just a set of rules but a toolkit to empower students in their academic journey. As you embark on future writing endeavors, armed with the knowledge gained here, you can confidently navigate the challenges of constructing well-reasoned, balanced discursive essays that contribute meaningfully to academic discourse and foster a deeper understanding of complex issues. If you want to continue your academic learning journey right now, we suggest that you read about the IEEE format next.

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2020 Theses Doctoral

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

• United States
• Internet marketing
• Internet advertising
• Television advertising
• Competition
• Google (Firm)

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How to Write a Discursive Essay

November 17, 2023

A discursive essay is a type of academic writing that presents both sides of an argument or issue. Unlike an argumentative essay where you take a clear stance and defend it, a discursive essay allows you to explore different perspectives and provide an objective analysis. It requires careful research, critical thinking, and the ability to present logical arguments in a structured manner.

In a discursive essay, you are expected to examine the topic thoroughly, present evidence and examples to support your points, and address counterarguments to demonstrate a balanced understanding of the issue. The purpose is not to persuade the reader to take a particular side, but rather to present a comprehensive view of the topic. By mastering the art of writing a discursive essay, you can effectively convey complex ideas and contribute to meaningful discussions on various subjects.

What’s different about writing a discursive essay

Writing a discursive essay differs from other types of essays in several ways. Here are some key differences to consider when approaching this particular form of academic writing:

• Explores multiple perspectives: Unlike an argumentative essay, a discursive essay examines different viewpoints on a given topic. It requires you to gather information, analyze various arguments, and present a balanced view.
• Structured presentation: A discursive essay follows a clear structure that helps organize your thoughts and arguments. It typically consists of an introduction, several body paragraphs discussing different arguments, and a conclusion.
• Impartiality and objectivity: While other essays may require you to take a stance or defend a particular position, a discursive essay aims for objectivity. You should present arguments and evidence without bias and demonstrate a fair understanding of each viewpoint.
• Importance of research: Good research is essential for a discursive essay. You should gather information from reliable sources, consider various perspectives, and present evidence to support your ideas.
• Addressing counterarguments: In a discursive essay, it is crucial to acknowledge and address counterarguments. By doing so, you show a comprehensive understanding of the topic and strengthen your own argument.
• Use of transitions: To maintain coherence and provide a smooth flow of ideas, appropriate transitions should be used to link paragraphs and signal shifts between arguments.

By recognizing these key differences and adapting your writing style accordingly, you can effectively write a discursive essay that engages the reader and presents a well-rounded discussion of the topic.

Step-by-Step Discursive Essay Writing Guide

Selecting a topic.

Selecting a topic for a discursive essay is a crucial first step in the writing process. Here are some considerations to help you choose an appropriate and engaging topic:

• Relevance: Select a topic that is relevant and holds significance in the current context. It should be something that sparks interest and discussion among readers.
• Controversy: Look for topics that have multiple perspectives and controversial viewpoints. This will allow you to explore different arguments and present a balanced analysis.
• Research opportunities: Choose a topic that offers ample research opportunities. This ensures that you have access to reliable sources and enough material to support your arguments.
• Personal interest: It is easier to write about a topic that you are genuinely interested in. Consider your own passion and areas of expertise when selecting a subject for your essay.
• Scope and depth: Ensure that the chosen topic is neither too broad nor too narrow. It should provide enough scope for thorough analysis and discussion within the word limit of your essay.

Remember, the topic sets the foundation for your discursive essay. Take time to consider these factors and select a topic that aligns with your interests, research capabilities, and the potential to present a well-rounded discussion.

Possible Discursive Essay Topics:

• The impact of social media on society.
• Should euthanasia be legalized?
• Pros and cons of genetically modified organisms (GMOs).
• The influence of technology on human interactions.
• Is homeschooling more beneficial than traditional schooling?
• The effects of climate change on the environment.
• Should animal testing be banned?
• The advantages and disadvantages of globalization.
• The ethics of capital punishment.
• The legalization of marijuana: pros and cons.

Write the Thesis Statement

The thesis statement in a discursive essay serves as the central argument or main claim that sets the tone for the entire essay. It typically appears in the introductory paragraph and guides the reader’s understanding of the essay’s purpose and direction. Here are some key points to consider when crafting an effective thesis statement for a discursive essay:

• Clear stance: The thesis statement should clearly express your position or viewpoint on the topic. It should present a concise statement that reflects your overall argument or analysis.
• Controversy: The thesis statement should highlight the controversy or debate surrounding the topic. It should indicate that there are multiple perspectives to be explored and that you will discuss them in a balanced manner.
• Specificity: The thesis statement should not be too vague or general. It should address a specific aspect of the topic that you will focus on in your essay.
• Clarity: The thesis statement should be clear and easy to understand. It should provide a clear sense of direction for the reader, indicating the main points that will be discussed in the essay.
• Strong and compelling: The thesis statement should be strong and compelling, capturing the attention of the reader. It should be a statement that provokes thoughtful analysis and discussion.

By considering these factors, you can develop a thesis statement that effectively sets the tone for your discursive essay and captures the essence of your argument or analysis.

Conducting Research

Conducting thorough research is a critical step in writing a discursive essay. Here are some essential tips to help you effectively gather information and sources:

• Define your research question: Clearly define the question or issue you want to explore in your essay. This will guide your research and help you stay focused.
• Use a variety of sources: Gather information from a diverse range of sources, such as books, scholarly articles, reputable websites, and academic journals. This will ensure a well-rounded and comprehensive understanding of the topic.
• Evaluate the credibility of sources: Assess the reliability and credibility of each source before including it in your essay. Consider factors such as author credentials, publication date, peer-reviewed status, and the reputation of the source.
• Take organized notes: As you read and review your sources, take organized notes to keep track of key points, quotes, and references. This will make it easier to cite sources accurately later.
• Analyze and synthesize information: Analyze the information you have gathered and synthesize it into coherent arguments. Identify common themes, patterns, and conflicting viewpoints that will form the basis of your essay.
• Address counterarguments: Remember to consider and address counterarguments in your research. Engaging with opposing viewpoints will strengthen your arguments and demonstrate a well-rounded understanding of the topic.

By following these research strategies, you can gather reliable and varied sources to support your discursive essay, ensuring a balanced and well-informed discussion of the topic.

Writing the Introduction

The introduction sets the tone and direction for a discursive essay, providing context and background information on the topic. Here are some key elements to include when writing the introduction to a discursive essay:

• Grab the reader’s attention: Use a hook or attention-grabbing statement to draw the reader in and generate interest in the topic.
• Introduce the topic: Clearly state the topic and provide some background information to contextualize the issue.
• Define key terms: Define any key terms related to the topic that may be unfamiliar to the reader.
• Present the thesis statement: Clearly state your main argument or claim, which sets the tone for the rest of the essay.
• Outline the structure: Briefly outline the main points or arguments that will be addressed in the essay.
• Write in a discursive style: Use a discursive style of writing in the introduction that presents multiple viewpoints on the topic.

By including these elements, you can craft an effective introduction to your discursive essay that engages the reader, establishes the context for the topic, and clearly presents your thesis statement. Remember to present a balanced analysis of multiple viewpoints, maintaining the discursive style of the essay.

Presenting Arguments and Counterarguments

Presenting arguments and counterarguments is a crucial aspect of writing a discursive essay. Here are some strategies to effectively structure and present your arguments and counterarguments:

• Identify key arguments: Begin by identifying the main arguments or perspectives related to the topic. These arguments will form the basis of your essay and provide a framework for your analysis.
• Develop supporting evidence: Gather relevant evidence, examples, statistics, or expert opinions to support each argument. This evidence should be well-researched and credible to strengthen your claims.
• Present arguments in a logical order: Organize your arguments in a logical and coherent manner. You can choose to present each argument separately, dedicating individual paragraphs to each one or use a point-counterpoint approach where you counter each argument with a counterargument.
• Address counterarguments: Acknowledge and include counterarguments in your essay to demonstrate a comprehensive understanding of the topic. Refute counterarguments by presenting contrasting evidence or providing a persuasive rebuttal.
• Provide balanced analysis: While presenting arguments and counterarguments, ensure a balanced analysis that gives due weight to each viewpoint. Avoid bias and strive for objectivity by presenting evidence from various perspectives.
• Use transition words and phrases: Utilize appropriate transition words and phrases to guide the reader through the presentation of arguments and counterarguments. Examples include “on the one hand,” “however,” “in contrast,” “nevertheless,” etc.

By following these strategies, you can effectively present arguments and counterarguments in your discursive essay, demonstrating a comprehensive understanding of the topic and engaging the reader in a thoughtful analysis.

Writing the Body Paragraphs

When writing the body paragraphs of a discursive essay, it’s important to present a balanced and well-structured analysis of the topic. Here are some key strategies to consider:

• Organize your paragraphs: Each body paragraph should focus on a single argument or idea. Start with a clear topic sentence that introduces the main point of the paragraph.
• Provide evidence and examples: Support your arguments with evidence, facts, statistics, or examples from credible sources. This will enhance the validity and persuasiveness of your arguments.
• Use logical reasoning: Present clear and coherent reasoning to connect your evidence with your main argument. Use logic and critical thinking to explain the relevance and significance of your evidence.
• Consider opposing viewpoints: Acknowledge potential counterarguments and address them within your body paragraphs. Refute counterarguments using logical and evidence-based reasoning.
• Use paragraphs for different viewpoints: If you’re discussing multiple perspectives or arguments within the same essay, dedicate separate paragraphs to each viewpoint. Clearly indicate transitions between paragraphs to maintain a coherent flow.
• Include topic sentences and transitions: Begin each paragraph with a topic sentence that clearly states the main idea. Use transitional words and phrases to guide the reader smoothly from one paragraph to the next.

Remember, in a discursive essay, the body paragraphs should explore various arguments and perspectives related to the topic, providing a balanced analysis and supporting evidence. By following these strategies, you can construct well-organized and compelling body paragraphs for your discursive essay.

Incorporating Evidence and Examples

Effectively incorporating evidence and examples is crucial in a discursive essay to support your arguments and strengthen your analysis. Here are some strategies to consider when integrating evidence:

• Choose credible sources: Gather evidence from reputable and reliable sources such as scholarly articles, books, authoritative websites, or academic journals. This ensures the validity and credibility of the evidence.
• Use a variety of evidence: Draw from a range of sources to provide a well-rounded perspective on the topic. This can include facts, statistics, expert opinions, case studies, or historical examples.
• Provide context: When presenting evidence, provide context to help the reader understand its significance. Explain the relevance of the evidence to your argument and how it supports your main points.
• Analyze and interpret evidence: Avoid simply regurgitating evidence. Instead, analyze and interpret it, explaining how it supports your argument and contributes to your overall analysis.
• Quote and paraphrase effectively: When using direct quotes, ensure they are relevant and support your argument. Use accurate paraphrasing to summarize and restate ideas from your sources.
• Cite your sources correctly: Properly cite your sources using a citation style appropriate for your academic field, such as APA, MLA, or Chicago. This gives credit to the original authors and avoids plagiarism.

By incorporating evidence and examples effectively, you can provide a solid foundation for your arguments in a discursive essay, enhancing your credibility and persuasiveness.

Addressing Counterarguments

Addressing counterarguments is an essential component of a discursive essay as it demonstrates critical thinking and strengthens your overall argument. Here are some strategies to effectively address counterarguments:

• Identify counterarguments: Identify the main counterarguments or opposing viewpoints related to your topic. This shows that you have considered different perspectives on the issue.
• Understand the counterarguments: Thoroughly analyze and understand the counterarguments before addressing them. This will help you develop a strong response based on evidence and reasoning.
• Refute the counterarguments: Present a persuasive rebuttal to counterarguments by providing evidence or logical reasoning that challenges or disproves them.
• Anticipate objections: Address potential objections or criticisms that readers might have. Proactively refute these objections by providing additional evidence or presenting alternative perspectives.
• Acknowledge validity: Recognize the validity of certain counterarguments or aspects of opposing viewpoints. This demonstrates fairness and strengthens your overall argument by showing that you have carefully considered all sides.
• Use transitional phrases: Use transitional phrases such as “however,” “although,” or “on the other hand,” to seamlessly introduce counterarguments and your responses.

By effectively addressing counterarguments, you can strengthen your own argument and demonstrate a comprehensive understanding of the topic. Engaging with opposing viewpoints in a fair and persuasive manner enhances the overall credibility and impact of your discursive essay.

Concluding the Discursive Essay

Concluding your discursive essay is an opportunity to summarize your main points and leave a lasting impression on the reader. Here are some strategies to effectively conclude your essay:

• Restate your thesis statement: Begin your conclusion by restating your thesis statement in a concise and clear manner. This reminds the reader of your main argument and reinforces its significance.
• Summarize your main points: Provide a brief summary of the main points you discussed in the body paragraphs. This helps to reinforce the key arguments and evidence presented throughout the essay.
• Emphasize the significance of your argument: Highlight the importance and relevance of your argument in relation to the broader context or real-world implications. This helps to leave a lasting impact on the reader.
• Address counterarguments: Briefly acknowledge the counterarguments you addressed in the essay and reiterate why your main argument is stronger or more compelling.
• Offer a final thought or call to action: Conclude your essay by offering a final thought, reflection, or call to action that encourages the reader to further consider the topic or take action.
• Provide closure: End your conclusion by providing a sense of closure to the essay. This can be achieved by offering a conclusive statement or returning to an anecdote or example mentioned earlier in the essay.

By following these strategies, you can effectively conclude your discursive essay, leaving a strong and memorable impression on the reader while summarizing the key points and reinforcing the significance of your argument.

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26 Planning a Discursive Essay

Discursive essay – description.

A discursive essay is a form of critical essay that attempts to provide the reader with a balanced argument on a topic, supported by evidence. It requires critical thinking, as well as sound and valid arguments (see Chapter 25) that acknowledge and analyse arguments both for and against any given topic, plus discursive essay writing appeals to reason, not emotions or opinions. While it may draw some tentative conclusions, based on evidence, the main aim of a discursive essay is to inform the reader of the key arguments and allow them to arrive at their own conclusion.

The writer needs to research the topic thoroughly to present more than one perspective and should check their own biases and assumptions through critical reflection (see Chapter 30).

Unlike persuasive writing, the writer does not need to have knowledge of the audience, though should write using academic tone and language (see Chapter 20).

Choose Your Topic Carefully

A basic guide to choosing an assignment topic is available in Chapter 23, however choosing a topic for a discursive essay means considering more than one perspective. Not only do you need to find information about the topic via academic sources, you need to be able to construct a worthwhile discussion, moving from idea to idea. Therefore, more forward planning is required. The following are decisions that need to be considered when choosing a discursive essay topic:

• These will become the controlling ideas for your three body paragraphs (some essays may require more). Each controlling idea will need arguments both for and against.
• For example, if my topic is “renewable energy” and my three main (controlling) ideas are “cost”, “storage”, “environmental impact”, then I will need to consider arguments both for and against each of these three concepts. I will also need to have good academic sources with examples or evidence to support my claim and counter claim for each controlling idea (More about this in Chapter 27).
• Am I able to write a thesis statement about this topic based on the available research? In other words, do my own ideas align with the available research, or am I going to be struggling to support my own ideas due to a lack of academic sources or research? You need to be smart about your topic choice. Do not make it harder than it has to be. Writing a discursive essay is challenging enough without struggling to find appropriate sources.
• For example, perhaps I find a great academic journal article about the uptake of solar panel installation in suburban Australia and how this household decision is cost-effective long-term, locally stored, and has minimal, even beneficial environmental impact due to the lowering of carbon emissions. Seems too good to be true, yet it is perfect for my assignment. I would have to then find arguments AGAINST everything in the article that supports transitioning suburbs to solar power. I would have to challenge the cost-effectiveness, the storage, and the environmental impact study. Now, all of a sudden my task just became much more challenging.
• There may be vast numbers of journal articles written about your topic, but consider how relevant they may be to your tentative thesis statement. It takes a great deal of time to search for appropriate academic sources. Do you have a good internet connection at home or will you need to spend some quality time at the library? Setting time aside to complete your essay research is crucial for success.

It is only through complete forward planning about the shape and content of your essay that you may be able to choose the topic that best suits your interests, academic ability and time management. Consider how you will approach the overall project, not only the next step.

Research Your Topic

When completing a library search for online peer reviewed journal articles, do not forget to use Boolean Operators to refine or narrow your search field. Standard Boolean Operators are (capitalized) AND, OR and NOT. While using OR will expand your search, AND and NOT will reduce the scope of your search. For example, if I want information on ageism and care giving, but I only want it to relate to the elderly, I might use the following to search a database: ageism AND care NOT children. Remember to keep track of your search strings (like the one just used) and then you’ll know what worked and what didn’t as you come and go from your academic research.

The UQ Library provides an excellent step-by-step guide to searching databases:

Searching in databases – Library – University of Queensland (uq.edu.au)

Did you know that you can also link the UQ Library to Google Scholar? This link tells you how:

Google Scholar – Library – University of Queensland (uq.edu.au)

Write the Thesis Statement

The concept of a thesis statement was introduced in Chapter 21. The information below relates specifically to a discursive essay thesis statement.

As noted in the introduction to this chapter, the discursive essay should not take a stance and therefore the thesis statement must also impartially indicate more than one perspective. The goal is to present both sides of an argument equally and allow the reader to make an informed and well-reasoned choice after providing supporting evidence for each side of the argument.

Sample thesis statements: Solar energy is a cost -effective solution to burning fossil fuels for electricity , however lower income families cannot afford the installation costs .

Some studies indicate that teacher comments written in red may have no effect on students’ emotions , however other studies suggest that seeing red ink on papers could cause some students unnecessary stress. [1]

According to social justice principles, education should be available to all , yet historically, the intellectually and physically impaired may have been exempt from participation due to their supposed inability to learn. [2]

This is where your pros and cons list comes into play. For each pro, or positive statement you make, about your topic, create an equivalent con, or negative statement and this will enable you to arrive at two opposing assertions – the claim and counter claim.

While there may be multiple arguments or perspectives related to your essay topic, it is important that you match each claim with a counter-claim. This applies to the thesis statement and each supporting argument within the body paragraphs of the essay.

It is not just a matter of agreeing or disagreeing. A neutral tone is crucial. Do not include positive or negative leading statements, such as “It is undeniable that…” or “One should not accept the view that…”. You are NOT attempting to persuade the reader to choose one viewpoint over another.

Leading statements / language will be discussed further, in class, within term three of the Academic English course.

Thesis Structure:

• Note the two sides (indicated in green and orange)
• Note the use of tentative language: “Some studies”, “may have”, “could cause”, “some students”
• As the thesis is yet to be discussed in-depth, and you are not an expert in the field, do not use definitive language
• The statement is also one sentence, with a “pivot point” in the middle, with a comma and signposting to indicate a contradictory perspective (in black). Other examples include, nevertheless, though, although, regardless, yet, albeit. DO NOT use the word “but” as it lacks academic tone. Some signposts (e.g., although, though, while) may be placed at the start of the two clauses rather than in the middle – just remember the comma, for example, “While some studies suggest solar energy is cost-effective, other critical research questions its affordability.”
• Also note that it is based on preliminary research and not opinion: “some studies”, “other studies”, “according to social justice principles”, “critical research”.

Claims and Counter Claims

NOTE: Please do not confuse the words ‘claim’ and ‘counter-claim’ with moral or value judgements about right/wrong, good/bad, successful/unsuccessful, or the like. The term ‘claim’ simply refers to the first position or argument you put forward (whether for or against), and ‘counter-claim’ is the alternate position or argument.

In a discursive essay the goal is to present both sides equally and then draw some tentative conclusions based on the evidence presented.

• To formulate your claims and counter claims, write a list of pros and cons.
• For each pro there should be a corresponding con.
• Three sets of pros and cons will be required for your discursive essay. One set for each body paragraph. These become your claims and counter claims.
• For a longer essay, you would need further claims and counter claims.
• Some instructors prefer students to keep the pros and cons in the same order across the body paragraphs. Each paragraph would then have a pro followed by a con or else a con followed by a pro. The order should align with your thesis; if the thesis gives a pro view of the topic followed by a negative view (con) then the paragraphs should also start with the pro and follow with the con, or else vice versa. If not aligned and consistent, the reader may easily become confused as the argument proceeds. Ask your teacher if this is a requirement for your assessment.

Use previous chapters to explore your chosen topic through concept mapping (Chapter 18) and essay outlining (Chapter 19), with one variance; you must include your proposed claims and counter claims in your proposed paragraph structures. What follows is a generic model for a discursive essay. The following Chapter 27 will examine this in further details.

Sample Discursive Essay Outline 

The paragraphs are continuous; the dot-points are only meant to indicate content.

Introduction

• Thesis statement
• Essay outline (including 3 controlling ideas)

Body Paragraphs X 3 (Elaboration and evidence will be more than one sentence, though the topic, claim and counter claim should be succinct)

• T opic sentence, including 1/3 controlling ideas (the topic remains the same throughout the entire essay; it is the controlling idea that changes)
• A claim/assertion about the controlling idea
• E laboration – more information about the claim
• E vidence -academic research (Don’t forget to tell the reader how / why the evidence supports the claim. Be explicit in your E valuation rather than assuming the connection is obvious to the reader)
• A counter claim (remember it must be COUNTER to the claim you made, not about something different)
• E laboration – more information about the counter claim
• E vidence – academic research (Don’t forget to tell the reader how / why the evidence supports the claim. Be explicit in your E valuation rather than assuming the connection is obvious to the reader)
• Concluding sentence – L inks back to the topic and/or the next controlling idea in the following paragraph

Mirror the introduction. The essay outline should have stated the plan for the essay – “This essay will discuss…”, therefore the conclusion should identify that this has been fulfilled, “This essay has discussed…”, plus summarise the controlling ideas and key arguments. ONLY draw tentative conclusions BOTH for and against, allowing the reader to make up their own mind about the topic. Also remember to re-state the thesis in the conclusion. If it is part of the marking criteria, you should also include a recommendation or prediction about the future use or cost/benefit of the chosen topic/concept.

A word of warning, many students fall into the generic realm of stating that there should be further research on their topic or in the field of study. This is a gross statement of the obvious as all academia is ongoing. Try to be more practical with your recommendations and also think about who would instigate them and where the funding might come from.

This chapter gives an overview of what a discursive essay is and a few things to consider when choosing your topic. It also provides a generic outline for a discursive essay structure. The following chapter examines the structure in further detail.

• Inez, S. M. (2018, September 10). What is a discursive essay, and how do you write a good one? Kibin. ↵
• Hale, A., & Basides, H. (2013). The keys to academic English. Palgrave ↵

researched, reliable, written by academics and published by reputable publishers; often, but not always peer reviewed

assertion, maintain as fact

The term ‘claim’ simply refers to the first position or argument you put forward (whether for or against), and ‘counter-claim’ is the alternate position or argument.

Academic Writing Skills Copyright © 2021 by Patricia Williamson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Good Discursive Essay?

05 June, 2020

7 minutes read

Author:  Elizabeth Brown

What does a discursive essay mean? We have an answer to this and many other questions in our article. Welcome to the world of ideal essay writing. Ever wanted to build buzz for your text? We know you do. And we also know how you can do that with minimum effort and little diligence. So forget about your trivial academic essays - they are not as exciting as a discursive one. Ready to dive in?

What is Discursive Writing?

For all those who wanted to know the discursive essay meaning, here it is: a discursive essay is a writing piece, in which the focal element is devoted to an argument. That is, discursive writing presupposes developing a statement that ignites active discussions. After this essay, readers should be motivated to express their own opinions regarding the topic. Discursive essays have much in common with argumentative and persuasive papers, but these are not to be confused. Despite some similarities, discursive writing is a separate type of work that has its specific features and nuances. What we do want you to remember about discursive essays is that you need to concentrate on the power of thought rather than factology and pieces of evidence. In short, your mind is the only tool required to persuade and interest others on the topic you choose.

Discursive Essay Format

Now that we’ve figured out what is discursive writing, it’s time to focus more on the “skeleton” of discursive essay. Like any other piece of writing, discursive essays have clear requirements that help to glue their elements into a coherent paper. By the way, there are many writing services available which can help you present an excellent academic essay. So if you need professional assistance with your task, check them out. But if you want to do it yourself, you can simply take any discursive essay example from the web and use it as a starting point for your paper.

As for the discursive structure itself, you need to start your essay with an introduction in the first place. Create a lead-in that’ll spark the reader’s interest and make them genuinely responsive to the topic. Also, make sure that your introduction is neither small nor extensive. Stick to the optimal amount of words that’ll be sufficient for readers to get the general idea of your essay.

Another essential aspect of an effective intro is your opinion. It’s worthy of note that some discursive essays might require no particular stance on the topic. In situations like this, wait until the end of an essay comes, and only then share your personal view on the matter. This way, readers will understand the neutral tone throughout the piece, shape their own thoughts about it, and later decide whether to agree with yours or not.

In the paragraphs that follow, you’ll need to accentuate on the argumentation. There’s no room for vague and unarticulate expressions at this point. Quite the contrary – you need to unfold your statements consecutively, in a couple of paragraphs, to depict the entire image of your stance for or against the topic. And don’t forget to link your discursive text to supporting evidence.

The last section is the conclusion. Your finishing remarks should clearly articulate your position toward this or that issue, with a close connection to the main ideas in the essay body.

Discursive Essay Thesis

To construct a good thesis for your discursive essay, you’ll need to describe the general stance your work will argue. Here, it’s important to back up the thesis statement with points. These are the opinions that support your thesis and allow to create an affirmative structure for the entire paper.

Discursive Essay Linking Words

The points you use while writing a discursive essay need to flow smoothly so that readers could see a logical organization of the work. For this, you can use transition words that’ll make your paper easily readable and crisp. For example, if you want to list some points, opt for such words as firstly, to begin with, secondly, lastly, finally, etc. If you wish to point at advantages or disadvantages, consider using these transitions: the main/greatest/ first advantage of… is …, another positive side is…, an additional drawback is, another negative aspect of…is…

How to Write an Introduction for a Discursive Essay?

The introductory part is the critical aspect of creating a good discursive essay. In this section, specific attention should centralize on what your topic is all about. Therefore, it needs to be presented with clarity, be informative, and attention-grabbing. How to make your intro sentence for discursive essay memorable? You can start with a spicy anecdote to add humor to discussion. Another powerful way for hooking readers is stating a quote or opinion of experts and famous influencers. This will add to the credibility of your statements, making readers more motivated to read your work.

How to Write a Discursive Essay Conclusion?

Your discursive essay ending is the climax of your argument, a final link that organically locks up a chain of previously described points. This part is devoted to the restatement of the main arguments that sum up your attitude to the topic. And just like with introduction, the conclusion should leave a trace in readers’ minds. To achieve this result, your closing paragraph should include a call to action, warning or any other food for thought that will encourage people to ponder on the issue and make relevant conclusions.

Discursive Essay Topics

The ideas for discursive papers are so versatile that it’s hard to compile all of them in one list. For such list will extend to kilometers. However, we’ve collected some of them for you to facilitate your work on this task. So here are some discursive essay examples you can use any time:

As you understand now, discursive writing definition and discursive essay definition are not as scary as they seem from the first glance. Even though the art of this type of paper is hard to master, over time, you’ll notice significant progress. All you need for this is practice and a little bit of patience to understand the subtle nuances of this task and develop the skill of writing confidently. And if you ever wondered what is an essay, a team of professional academic essay writers can give a helping hand and provide you with a top-notch paper.

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How to Write a Discursive Essay: Tips to Succeed & Examples

So, you need to accomplish your discursive essay writing. The typical questions most students ask are: How do you write it? What is discursive essay?

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A discursive essay is an academic paper that involves a discussion on a particular topic. It is usually assigned to college students. You may be required to write a paper wherein you have to do one of the following:

• argue for the issue or against it;
• present your points of view on both sides;
• provide your unprejudiced opinion on that matter.

Don’t panic!

Check out the tips from  Custom-writing.org  experts below. They will assist you in discursive writing and encourage you to examine essay examples. Moreover, in this article, you’ll also learn about different types of discursive essay, and its introduction, main body, and conclusion structure.

• ❓ What Is It?
• 🏁 Main Types

Introduction

• Basic Don’Ts
• ✏️ Frequent Questions

❓ What Is a Discursive Essay?

First of all, let’s figure out what the discursive essay is.

You may think it’s similar to the argumentative essay. Yes, but there’s a difference between them in the structure and purpose of these two types of assignments:

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We will take a detailed look at how to structure a discursive essay later, and now let’s find out what are the types of this assignment.

Keep reading!

🏁 Discursive Essay: Main Types

You have to think more critically and more in-depth when reviewing all viewpoints and aspects of discursive writing. Check these three main types of essay writing:

• Opinion Essay  requires the author’s opinion on an issue which is stated in the introductory paragraph. It should be clearly presented and followed by reasons and supporting examples. Also, this essay paper should contain an opposing argument that comes before the conclusion. The writer must explain to readers why the mentioned argument is considered to be unconvincing. The writer’s opinion should be restated/summarized in the conclusion.
• For and Against Essay  provides readers with a thorough debate on the topic with the help of opposing points of view. Each point should be discussed objectively and described in details. The introductory paragraph puts the issue under consideration. The main body of this essay paper should present examples, reasons, and arguments supported by justifications. The author’s own opinion with balanced reflections on the topic should be stated only in conclusion.
• Essay Suggesting Solution to a Problem  discusses problems and finds the main solutions. The introduction paragraph explicitly declares a problem and analyses its causes and consequences. The main body of the essay should offer some suggestions for a possible solution to the problem and potential state consequences or expected results. In conclusion, author’s opinion should be distinctly summarized.

📑 How to Write a Discursive Essay

Well, it’s time to talk about the structure of a discursive essay. Like most of the assignments, a discursive paper starts with an introduction and ends with a conclusion:

The first question you may ask is how to start a discursive essay introduction. Simple!

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• Give your readers a hook – something that would sound interesting to them.
• Provide a short explanation of the problem. You may use quotations, as well as rhetorical questions.
• Show your readers both sides of the arguments and sum up.

You may be wondering…

Is there something I should avoid in my discursive essay introduction?

Yes. No stereotypes and generalizations, please!

The next step under formal essay writing you should take is to compose the body.

There are a few points you should remember:

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• First and foremost: stay unprejudiced . Assess all of the aspects of an issue. Leave your feelings behind or for another essay type.
• Second: build your argumentation . If you have several arguments for your viewpoint—provide them in separate paragraphs. This will help you to keep your essay comprehensible and distinct. Don’t forget to submit supporting evidence.
• Third: write the body of an essay in an alternate manner. What does it mean? If your first paragraph supports the paper’s argument, then in the second paragraph you should write something in the opposite of it. Such a combination of supporting and opposite paragraphs will make your essay look apparent, and well researched. Besides, it will help you to remain neutral.
• Fourth: include topic sentences and evidence . Write a summary of the argument at the beginning of the paragraph. It will allow the reader to easier understand what the paragraph is about. Provide evidence to show that you’re not making the facts up.

Well, you’ve almost finished your writing. Now you should focus on the last section. Keep reading, and you will learn how to write a conclusion for a discursive essay.

• In the last section, you should summarize your article including the main points, specified in the body paragraphs.
• You may also logically express your opinion. Remember: it should resonate with your evidence stated in the body paragraphs.
• Don’t repeat findings, just summarize them.

Keep it short. Your conclusion length should not exceed one paragraph.

👍 Do’s and Don’ts

Do you want more discursive essay writing tips? Fine! Just check them below:

Basic Do’s of a Discursive Essay

• Write in formal, impersonal style.
• Introduce each point in a separate paragraph
• Use topic sentences for each paragraph
• Write well-developed paragraphs
• Give reasons and examples for each point
• Use sequencing
• Use linking words and phrases
• Make references to other sources and make sure that you follow proper citation style
• Identify used sources

Basic Don’Ts of a Discursive Essay

• Don’t use short forms, like I’ll, don’t, they’ve
• Don’t use informal/colloquial language, for example: old as the hills, ain’t, gonna, etc.
• Don’t use very emotional language, since it might make your discursive article look prejudiced
• Don’t use over-generalizations. Extending the features of some elements from a group more than it is reasonable will lead to generous and inaccurate conclusions.
• Don’t express your personal opinion too insistently
• Don’t refer to statistics without proper referencing (check our citation guides )
• Don’t use personal examples, leave it for a personal experience essay

Well, now you know what discursive essay means, what are its main types, and how to structure it.

Discursive Essay Topics

• Discussion of risk factors that impact human health.  
• Discuss the necessity of understanding cultural heritage to provide efficient health care.  
• Analyze different opinions on withdrawing patients’ treatment. 
• Examine different views on the Civil War . 
• Discuss what hostile emotional states are and how they impact human life.  
• Discuss the meaning of metaphors used by Virgil in Aeneid . 
• Describe different opinions on telehealth in nursing homes. 
• The ethicality of stem cell technology. 
• Explore the effectiveness of motivational interviewing . 
• Discuss how people present themselves online . 
• Discuss the reasons for Coca-Cola’s marketing success.      
• Analyze the food safety issues and the ways to improve the situation.  
• Examine the essential meaning of sleep for people’s physical and mental health.  
• Explore various complications of working with groups . 
• Discussion of the modern issues with virtue ethics . 
• Describe different views on the definition of love . 
• Give the for and against arguments considering food security technologies .  
• Discuss how the concept of the American dream is presented in the film The Great Gatsby .  
• Analyze the influence of family problems on children and suggest ways to improve the situation.  
• Present the various points of view on the ethical concepts of Buddhism . 
• Examine the attitudes towards the problem of homelessness and the suggested ways of its solution.   
• Explore different opinions on the American revolution and its consequences.  
• Discuss various policies and views around the globe on abortion . 
• Discussion of the history of food foraging in different communities.  
• Multiple thoughts on civility on the Internet . 
• Analyze arguments on the effectiveness of hand sanitizers . 
• Discuss the importance of visual aids in learning. 
• Present and evaluate the theories of international development . 
• Discuss how to prevent the spread of the West Nile Virus (WNV). 
• Is embracing renewable energy sources beneficial for both environment and the global economy?    
• Examine the correctness of the statement that the ideology of pleasure is the foundation of social activism .  
• Discussion of the ethical dilemma of population control.  
• Discuss the ethics of experimental studies .  
• Analyze the topic of gun violence and gun control laws.  
• Explore the reasons for opioid crises in the US.  
• Give arguments for and against random drug testing . 
• Discuss the problem of endangered species . 
• Express your opinion on the necessity of parents to be included in children’s education . 
• Present your attitude towards working in a bureaucratic organization . 
• Discuss the issue of the nursing shortage and suggest a solution.  
• Give different viewpoints on the definition of beauty .  
• Analyze the problem of police misconduct . 
• Discuss the description of violence of African people in literature . 
• Examine the views on Gardner’s multiple intelligence theory . 
• Describe the various opinions on mysticism and express your attitude towards it.  
• Discuss the diverse standpoints on spirituality . 
• Is nature protection an urgent problem?  
• Analyze different ideas on physical privacy at work . 
• Discussion on the Jewish heritage in nursing. 
• Examine the views on the meaning of life .  

Good luck with your discussions and discursive essays! Be sure to check out the articles on our blog for more academic wisdom. By the way, on the Custom-Writing website, you may find the best essay topics for your academic writing.

And don’t forget to share your opinion in the comments below.

You might also be interested in:

• Friendship Essay: Writing Guide & Topic Ideas about Friendship
• Teamwork Essay: Quick Guide on How to Write a Good Paper
• Compare and Contrast Essay Writing Tips and Examples
• Transportation Essay: Writing Tips and Brilliant Topics

✏️ Discursive Essay FAQ

There is no one definitely correct answer to this question. Like any other essay, the text should have a clear structure with an introduction, body, and conclusion. The most important thing is that the overall book needs to be cohesive, persuasive, and exciting to read.

An example of a step by step guide is:

1. Take a closer look at the topic, think about the points to cover.

2. Choose the most relevant points and compose the Body of the essay.

3. Add an appropriate Introduction and Conclusion.

To write a good conclusion, you need to have the rest of the essay finished. Does the body of your essay present well-structured points? Great, then see what you can conclude based on that. If possible, make a connection between the introduction and the conclusion.

To ensure that your essay has a perfect structure, start with creating an outline. Based on such a plan, you can present your points step by step. Your text should have a relevant introduction, several points in the main body (with examples), and a logical conclusion.

🔗 References

• Writing an Opinion Essay: Grace Fleming, ThoughtCo
• How to Write a Good Argumentative Essay: Easy Step-by-Step Guide: Master Class
• Ending the Essay: Conclusions: Harvard College Writing Center
• Academic Writing Style: University of Southern California
• Cite Your Sources: Library Guides at University of California, Santa Cruz
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• Leaving Cert. English (Higher) 2017: Paper 1 Section II Composing
• Back to the question >

Preparation

• Information
• Clarity of purpose (30%)
• Coherence of delivery (30%)
• Efficiency of language use (30%)
• Mechanics (10%).
• This is a discursive essay. You need to discuss the positive and negative aspects of different types of advertising. 
• Think about the different types of advertising: - Newspapers - Magazines - Posters - Billboards - Social media - Star endorsement - Brand placement.
• Consider some of the advantages of advertising: - Increased product knowledge - Increased competition - Advertisements can be entertaining. 
• Consider some of the disadvantages of advertising: - It is manipulative. - It can be misleading. - It can reinforce stereotypes. - It can put people under pressure. 
• Make sure your essay is entertaining as well as informative. Keep the reader interested.
• Your essay must be descriptive. Concentrate on creating images and atmosphere for the reader. Consider a multi-sensory approach. Aesthetic use of language would be particularly effective in this task.
• Plan this essay carefully. Try to create a fluid piece.
• Try to create a lively and engaging piece for the reader.
• You are asked to give a public speech. It is not a debate speech but it still has an audience and you must use rhetorical devices to keep the audience fully engaged. 
• Think about how democracy can be supported in the world today. Consider the following: - Free speech - Amnesty and similar organisations - The use of social media - Education - The ideas in Text two.
• Consider the following rhetorical devices: - Reaching out to and directly addressing the audience - Rhetorical questions - Humour - Vivid and contrasting imagery. 
• Ensure that you show that it is a public speech from the beginning of the task. The examiner must know that you understand the genre. 
• Thank your audience for their time and attention at the end of the speech.  
• You must write a short story. You can take a variety of approaches but generally, all short stories have a beginning, middle and end, have at least one character, and have some sense of tension, climax and resolution.
• Ask yourself questions to create ideas: - Where? - What? - Who? - Why? - When? - How?
• Beware of creating an over-long timeline. You have limited space and time. It would be impossible to cover a character’s entire life in 2-4 A4 pages.
• Try to stick with 1-3 main characters.
• You have a long time to write this essay. Re-read what you have written quickly to check it for mistakes.
• Create atmosphere and images for the reader — it will improve your writing.
• You must include a tattoo as part of the plot. If you don’t, you will lose a lot of marks. 
• Always ask yourself three questions when approaching the Composing task: - What genre should I be writing in? - Who am I writing for (the audience)? - What is my writing task?
• You are writing the script of a dialogue here. Have your characters’ names in the margin.
• It is a dramatic piece. You could include stage direction as part of your script. 
• In your dialogue you must introduce your sceptical friends and neighbours to your new invention. 
• Be creative and consider what might take place on stage.
• This title gives you the opportunity to take a number of different approaches but remember it must be a personal account. Your ideas should be at the heart of the essay.
• A personal essay should have a degree of personal reflection. You should not just tell a story or present a number of anecdotes. You must personally reflect. 
• Think about moments of insight and revelation that you have experienced. Could they be suitable for your essay? Write down your ideas and organise them for an essay.
• This is an article for a serious publication, so the tone must be serious. Have a headline for your article and possible sub-headings.
• Think about the role of the artist/writer and scientist. Which makes a greater contribution to society? Why? 
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Essay – examples & model answers | C2 Proficient (CPE)

CPE Model Essay: Advertising

Example exam task:.

Write an essay summarising and evaluating the four key points from both texts . Use your own words throughout as far as possible, and include your own ideas in your answers.

Model Answer (Grade: 4-5)

Example answer:.

The two texts contrast the pros and cons of outdoor advertising, in particular in its latest digital form. Text 1 claims that outdoor advertising, like any advertising, is designed to appeal to potential customers, even creating in them a need for which it promises immediate satisfaction. In this respect, outdoor advertising is the most effective type and digitalisation considerably broadens the ways in which advertising professionals can reach and hence manipulate customers.

While outdoor advertising undoubtedly has an alluring power for customers, I seriously doubt its importance and overall impact. At least from the point of view of a European citizen, everyday exposure to outdoor advertising, digital or not, appears to be minimal. And the cheapness of digital media has to be offset against the continuous need for power to run these media, a fact that renders the term ‘cheap’ short-sighted and unconvincing.

Text 2 argues that traditional, paper–based outdoor advertising was unobtrusive and overall, unimportant. Digital advertising, however, is seen as intrusive, its attractiveness simply boiling down to it being a novelty. People sharing these opinions regard advertising practices, particularly those focusing on the young and those in need of help, as deplorable, especially when it damages the environment at the same time.

I agree with the statements in text 2 as far as the environmental damage and advertising practices, in general, are concerned. However, those practices are not solely dependent on the medium they use. Paper–based outdoor advertising can be just as unwanted and creepingly commercialising as its digital counterpart. The fundamental question is: ‘Do we want to be seduced and manipulated in such a way at all? If people answer ‘yes’, I assume that digital outdoor advertising is just another step that will be followed by yet more intrusive ones

FCE, CAE, CPE

Practice, write & improve, cpe model essays: traffic & motoring.

Essay on Motoring and Traffic Congestion

The need of motor vehicles in the modern world is undeniable. But although the benefits of owning a four-wheeled transportation device are numerous, cars can also generate a lot of problems.

On the one hand automobiles are absolutely necessary for some people. For instance, in theUSA, everybody needs a car to go to school or to go to work. With public transport being slow or simply non-existent, having a car gives people a transport solution. Furthermore,travelling by car also helps people avoid stressful situations. Owning a car means no more standing in crowded buses or fighting with people in the subway.

On the other hand, all those cars in the streets mean facing traffic jams and of course pollution. They create congestion and are one of the principal sources of contamination in the cities. As a respond to this situation, governments are implementing a series of strategies to motivate people not to use their cars so often.

Some of these government strategies involve car sharing and using bikes, while others fine drivers who use their vehicles on certain days or at certain times; but this strategy does notseem to be so efficient. Probably because doing something to avoid a fine, does not involve really understanding the nature of the problem.

All in all, I am of the opinion that cars are indispensable in the current lifestyles and living standards. We cannot disregard the impact they had on facilitating our existence,nevertheless, it is irrefutable that their numbers have reached levels where we must not hesitate to act in downsizing them.

The over-arching theme of these two texts is the use of cars in our society.

The first one adopts a more practical viewpoint on this subject , discussing different alternatives to reduce a very common problem that many big cities have to deal with nowadays, namely traffic congestions. This text makes the point that it is important to find ways to tackle this increasing problem; whether it is through raising people’s s consciousness,setting speed limits, or even using congestion charges. The main point made is that it is important that citizen not use their cars so frequently.

In my opinion, it is very important to try to reduce traffic congestions. However, the first text fails to take into consideration reducing the price of public transport. This would enable people to travel with ease and may encourage them to stop using their vehicles as much as they do now.

The second text is possibly more descriptive. It discusses how people use their own car with complete disregard for the drawbacks that this may bring. People accept drawbacks, such as ever-increasing petrol prices, expensive insurances, traffic jams, etc. However, these negative aspects do not discourage them from getting behind the wheel. The benefits of this far outweigh the drawbacks.

Expensive though it may be, using their own car gives people the freedom and independence that they would not be able to have otherwise. In addition, for some people their car is not just a means of transport, it is also, somehow, an extension of their personality.I am of the opinion that because of our fast pace of life, we have become very dependent on our cars to take us everywhere. This is simply where evolution is taking us.

CPE Example/Model Essays: Teenagers

Example answer (grade: 3).

The impact of the media on teenagers

Nowadays it has become almost impossible to ignore the media due to the fact that most of us spend some daily time either watching television, listening to the radio or surfing the internet. Specially teenagers who spend a significant part of the day exposed to all types of advertisement. Advertisers consider that teenagers are the perfect target, while some people believe that teenagers have changed marketing worldwide. Who manipulates who? That is the dilemma.

On one hand, the marketing and advertisement industry look upon the young generations as the easiest people to influence. Making them believe that certain items are the key to popularity is the strategy they have developed to sell among that generation.

On the other hand, some people believe that advertising responds to young peoples’ desires and not the other way around. It is the energy of teenagers that has had a huge impact on this industry, making it more innovative and creative. The power of young people have push advertising boundaries to become almost an art form more sophisticated and attractive than ever before.

All in all, there has been a revolution in the adversiment industry globally. While some people may be influenced by it, some others may define trends. Ten years ago people were not so worried about material offered by the media. Globalization has changed everything, advertising has become part of our daily lives and it is unavoidable. The temptation surround us, some of us fall for it.

Examiners comments & grade:

Model answer (grade: 3-4).

I have often asked myself whether it is different being a teenager nowadays than when I was that age. Are the problems still the same?

The years between 10 and 20 are certainly a difficult time in everybody’s life because one’s personality is developing and this makes a teenager generally more vulnerable than an adult. I am convinced that when it comes to media it is demanding to deal with for young people today. Advertisements are very prominent in our modern world and teenagers normally spend a lot of hours watching television or surfing the internet, which makes them potential customers. Furthermore, many teenagers have more money to spend than maybe twenty years ago and you often hear about families taking loans for expenses like technical equipment or mobile phone bills for their children. Certainly in the current economic climate many parents face tough decisions especially when it comes to what they can afford for their offspring. The most important point is that teenagers are often an easy target for companies advertising their latest gadgets. Many teenagers will buy it if they just manage to convince them that their product is an absolute ‘must-have’, because the pressure of belonging to a certain group, feeling accepted and not being an outsider is a big issue for a young person.

On the other hand, teenagers are trend setters. They have to create new ideas to be unique or just different from their own parents and this often sets the trend for a whole generation. Being special and fashionable is so important and therefore one needs to spend money on clothes, computers, games or phones to be part of your teenage generation and to find common grounds to make friends and have a fulfilling social life. Personally, I find it quite shocking when reading about the psychological strategies advertising companies use to gain influence on young people to sell a product. They are also often exploiting the creative energy of teenagers and it is almost impossible to escape the world of advertisement.

To conclude, I believe it is not feasible to prohibit adverts for teenagers. Furthermore, parents cannot avoid their children coming into contact with it, but it needs sensible adults helping and supporting teenagers in developing their own personality and sense of taste without the powerful influence of adverts.

Model Answer (Grade: 5)

These texts both deal with the relationship between teenagers and advertising.

The first one focuses on how advertisers exploit young people, taking advantage both of teenage preoccupation with the media and of their susceptibility to peer pressure combined with a wish to appear ‘cool’. The second text is less critical of the relationship between marketing and young people. It presents the young as having a very positive influence on the quality of modern adverts, helping to make them much wittier and more original than ever before. This text maintains that teenagers’ impact on advertising derives partly from their predilection for what is intriguingly new but also, more particularly, from their own creative energy. This energy has been channeled into advertising, raising it arguably to the level of an art form.

While I appreciate the arguments put forward in both texts, I tend to feel more in sympathy with the approach of the first one. I suspect that advertisers are quite cold-heartedly prepared to exploit the youth market, keen to capture the attention – and the cash – of the new generation and well aware of how young people are perhaps more easily influenced than their more cynical elders.

I would accept that advertising can be very creative and I personally often find an advert in a magazine or a TV commercial attractive to look at or enjoyably humorous. It does not seem unreasonable to suggest that many people with artistic talents are attracted into the advertising profession. However, I do not see that as having any direct connection with teenagers. Those who create the most original adverts are certainly likely to be young but in their twenties or early thirties rather than their teens. Moreover the appeal of the more sophisticated advert is surely just as powerful for the older generation as for teenagers.

Concern is often expressed about the negative effects that television can have on young people. As far as I am concerned, the most serious damage that occurs is a result of the constant commercial pressures that vulnerable youngsters are exposed to.

Advertisements every ten minutes or so as children and teenagers watch their favourite programmes are likely to lead them to believe that possessing the latest gadget or item of clothing will bring them happiness and respect from others. To my mind, the result of this can only be a generation whose values are too materialistic for their own ultimate contentment.

This is not to say that all advertisements are lacking in quality. It is not unreasonable, in fact, to consider them as an art form as many are imaginative and make original use of language, music and camerawork. They are indeed often produced by talented young people who find them an appropriate focus for their own creativity.

In my opinion, the answer lies in education. Advertisements are not harmful per se; it is just that we all need to know how to use them. We should take the information that we need from them but we should be aware of the techniques that their makers use with the hope of influencing us to buy things we do not really have any need of. Young people should be taught not only to appreciate the artistic qualities of adverts but also to recognize the tricks that are being employed. Greater sophistication should lead to less vulnerability.

What is your level of English?

Home — Essay Samples — Business — Advertisement — Discussion on the Issue of Women in Advertising

Discussion on The Issue of Women in Advertising

• Categories: Advertisement

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Words: 1410 |

Published: Nov 8, 2019

Words: 1410 | Pages: 3 | 8 min read

Women in Advertising

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Discursive Essay: role of leaders and leadership for Leaving Cert English #625Lab

• Post author: Martina
• Post published: May 4, 2019
• Post category: #625Lab / Discursive essay / English

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• Post published: November 29, 2018

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