ielts essay on advertising advantages and disadvantages

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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IELTS Writing Prediction Questions for 2024

This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

Not sure how to approach IELTS Essay questions? Take a look at IELTS Writing Task 2 Preparation Tips and Tricks !

Learn how to write the perfect essay introduction with the guide below!

Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

More Writing Task 2 Essay Topics

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• Happiness is considered very important in life
• In some countries the average weight of people is increasing
• Young people are encouraged to work or travel for a year between finishing high school
• Research Indicates That the Characteristics We are Born With Have Much More Influence On Our Personality

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• Essay Task 2

Guide to Advantage Disadvantage IELTS Essay Type

• Essay Types
• Double Question
• Advantage Disadvantage
• Problem Solution
• Essay Length

IELTS advantage/disadvantage essays ask you to write about the benefits and drawbacks of a topic as well as (sometimes) asking for your opinion.  This guide covers everything you need to know to complete an Academic IELTS advantage/ disadvantage essay. Let’s start preparing with Benchmark IELTS!

Table of Contents

1.1 understanding the question, 1.2 example advantage/disadvantage questions, 2.1 essay structure 1, 2.2 essay structure 2.

• 3.1 Identify key words and phrases

3.2 Organise your ideas

3.3 identify vocabulary, 4.1 introduction, 4.2 main body paragraphs, 4.3 conclusion, 5.1 complete the sample advantage/disadvantage essay, 5.2 advantage/disadvantage sample essay, 1. advantage/ disadvantage essay overview.

This section of the guide will show you how to identify an IELTS advantage/disadvantage question.

Remember, there are five main types of writing task 2 questions:

• Advantage/disadvantage
• Double question
• Problem/solution

It is very important to understand what type of question you are given in the exam so you can respond in an appropriate way: different question types will require different responses.

Advantage/disadvantage essay questions can be presented in several different ways.

Here are some examples of the way an advantage/disadvantage question may be worded:

• Discuss the advantages and disadvantages and give your opinion.
• Describe the advantages and disadvantages of _____ and give your opinion.
• What are the advantages and disadvantages of _____?

You may also see questions using synonyms for advantage and disadvantage, for example:

• What are the benefits and drawbacks of…?

Be careful, the question itself might not always use words or phrases relating to advantage/disadvantage and they could be hidden in the statement,  as seen here:

• Some people believe that using a bicycle as your main form of transport has a lot of advantages , whereas others believe that it has many disadvantages . Discuss both views and give your opinion.

Here is another example of a question where you are asked to give your opinion:

• Do the advantages of … outweigh the disadvantages

After you have identified the essay type , you need to understand what you are being asked to do. To do well in the Task achievement marking component, you need to ‘ address all parts of the task’ .

This type of essay question will always be split into two parts:

• The IELTS statement
• The question

You must always write about both the advantages and disadvantages of the given topic. As we can see in example questions 1-6, sometimes you are asked to give your opinion on the question, and sometimes you are not. Let’s compare the following questions:

You are not being asked to give your opinion

Here are some example advantage/disadvantage essay questions:

In the past, when students did a university degree, they tended to study in their own country. Nowadays, they have more of an opportunity to study abroad.

Do the advantages of this development outweigh the disadvantages?

Today children spend a lot of their free time watching TV.

Do the advantages outweigh the disadvantages of this practice?

Also, read the following IELTS Essay Writing Guides

• IELTS Discussion Type Questions
• Double Question IELTS Essay Topics
• Opinion-based Task 2 IELTS Guide
• Problem Solution IELTS Writing Task Statement

The threat of nuclear weapons maintains world peace. Nuclear power provides cheap and clean energy.

The benefits of nuclear technology far outweigh the disadvantages.

To what extent do you agree or disagree?

In the past, when students did a university degree, they tended to study in their own country. Nowadays, they have the opportunity to study abroad.

What are the advantages and disadvantages of this development?

More and more people prefer to read news online rather than on paper.

Do you think the advantages of this trend outweigh the disadvantages? Give reasons for your answer and include any relevant examples from your own knowledge and experience.

2. Essay Structures for Advantage/Disadvantage Essays

There is more than one way to structure your advantage/disadvantage essay. You could take a thesis-led (opinion in the introduction) or an evidence-led (opinion in your conclusion).

You could also choose to focus on one or more than one advantage/disadvantage in each of your main body paragraphs.

The next two sections will give you two possible ways that you could structure your essay using four clearly organized paragraphs.

Thesis-led approach

Evidence-led approach

3. Planning your Advantage/Disadvantage Essay

Before you start writing your essay, you should give yourself 5 minutes to analyze the question and organize your ideas . Follow the tips below to create a well-planned essay!

3.1 Identify keywords and phrases

It sounds simple, but it is very important that you read the question carefully and understand what you are being asked to write about. To analyze the question, first, identify any keywords and phrases .

You should first identify the topic of the essay. If you do not write about the correct topic, you will score poorly in Task achievement . The general topic can always be found in the IELTS statement.

Let’s take a look at one of the previous examples:

The threat of nuclear weapons maintains world peace . Nuclear power provides cheap and clean energy .

The topic words are underlined and show the general topic of this essay question in nuclear weapons/power/technology .

After you have identified the general topic, you need to locate other keywords that give you more detail about the topic. In this question, the words world peace and cheap and clean energy in bold give you more information about the general topic. Therefore, your essay should only relate to these aspects of nuclear weapons/power/technology .

Now take a look at the question for our model answer at the end of this guide. Can you identify the general topic?

This is an important step that is often skipped by test-takers. By quickly writing down your key ideas, you will avoid repeating or missing any points and improve your score in both Task achievement and Coherence and cohesion .

You could use bullet points , columns , or another preferred method of writing down ideas . Here is an example for our sample essay:

Take a look at our Master Guide for a more in-depth look at idea generation and organizing your ideas.

Taking a moment to write down more uncommon vocabulary related to the essay topic will not only make you feel more relaxed in the exam but will also help you to improve your score in Lexical resources .

This doesn’t have to be a long list, just a few ideas that come into your mind. Here are some examples of the topic of studying abroad:

• Culture shock
• Language barrier
• Broaden one’s horizons

4. Writing your Advantages/Disadvantages Essay

Your introduction should be the shortest paragraph in your essay (about 40-60 words is perfect).

You need to rephrase the IELTS statement in your own words. This is known as paraphrasing (a key skill to develop for the IELTS exam).

Take a look at our example:

You can also briefly state what your essay will be about in one clear sentence. For instance:

This essay will discuss both points of view and then I will give my opinion.

If you are taking a thesis-led approach, you can use one of the following sentence starters to briefly give your opinion:

• I believe that…
• It is my belief that…
• In my opinion,…

A note on the use of the first person ‘I’: Unlike writing task 1, it is appropriate to use the first person in your writing task 2 essay. In fact, it is unavoidable when giving your opinion. But , you should not overuse ‘I’ in your essay and we recommend you limit your use to your introduction and conclusion.

Topic sentences Usually, the first sentence of your main body paragraph will be a topic sentence . The purpose of your topic sentence is to introduce the main idea of your paragraph .

You should include one topic sentence for each advantage/disadvantage . This means that, if your main body paragraphs focus on two advantages/disadvantages , then you should have two topic sentences per paragraph.

Here’s an example: One advantage of studying abroad is that students can improve their language skills.

Here are some other sentence starters you can use for your essays (you can replace the underlined words with vocabulary linked to your topic):

• One advantage of studying abroad is that ….
• Another benefit of studying abroad is that…
• One downside of studying abroad is that…
• Another downside of studying abroad is that…

Supporting sentences You should then expand on your topic sentence with a supporting sentence/sentences . Your sentence(s) could either describe a result of the advantage/disadvantage, go into more detail , or explain the reason(s) why these benefits/drawbacks occur.

Our example supporting sentence describes a result of the advantage given in the topic sentence.

Topic sentence – One advantage of studying abroad is that students can improve their language skills.

Supporting sentence – This means that when the students return to their home countries, they will have more employment opportunities.

Here are some sentences starters you can use to begin your supporting sentences:

• This is because…
• The result/consequence/reason is that…
• This means that…
• As a result/consequence,…
• In other words,…  

Giving examples For all writing task 2 essay types , you must support your response with examples. Do not personalize your examples and link them to your life instead, Keep your examples more general . Also, do not refer to made-up statistics .

Here are some instances of suitable and non-suitable examples:

Suitable For example, many young people who study in an English-speaking country for a few years develop strong communication skills and have the confidence to work in an international company when they return home.

Not suitable My cousin spent three years in an English-speaking country and they got an excellent job with an international country when they came back to Spain. ( this example is too personal as it refers to the writer’s family ) ❌

According to statistics, international students are 30% more likely to get a job in an international company when they study overseas. ( this example contains a made-up statistic )

You must include a conclusion to achieve a good score in Task achievement . Your conclusion does not have to be very long, but it needs to be clear and do two main things:

• Paraphrase yourself : summarise the key points in your body paragraphs
• Give your opinion : It depends if you have taken an evidence-led or thesis-led approach, you will either be re-stating the opinion given in your introduction or giving your opinion for the first time.

Make your conclusion easy to identify for the examiner by starting with linking phrases such as:

• To sum up,…
• To summarise,…
• In conclusion,…

When you are paraphrasing the main points of your essay, you need to state that you have examined both sides of the argument (as that is what the question has asked you to do). To do this, consider using a phrase like:

In conclusion, having looked at this topic in detail, it is clear that there are both advantages and disadvantages of studying abroad .

You would need to replace the underlined section with your essay topic.

To give your opinion, you need to use a range of cohesive devices to introduce each example such as:

• From my perspective,…
• In my view,…

You then need to clearly state which side of the argument you agree with (advantage or disadvantage). Remember, your actual opinion does not matter, it is how you present your opinion using English that is important.

Here are some example sentences to do this effectively:

• In my opinion, the advantages outweigh the disadvantages.
• From my perspective, the drawbacks outweigh the benefits .

5. Example Advantage/Disadvantage Essay and Exercise

Now you’ve taken a look at how to write an advantage/disadvantage essay, let’s look at a model answer.

We have removed some of the words so you can put your knowledge to the test.

Select the correct missing words and complete the model answer.

In recent years, it has become much more common for students to complete their degree overseas instead of their house country. Many persons believe that there are significant benefits of doing this, while others argue that there are also drawbacks connected to studying abroad. This essay will discuss both points of mind and then I will give my opinion.

One advantage of study abroad is that students can improve their employee skills. This means that when the students return to their home countries, they will have more employment opportunities. An example, many young people who study in an English-speaking country for a few years develop strong communication skills and have the confidence to work in an international company when they return home. On the other hand benefit of studying abroad is that you can develop a better understanding of other cultures, Example , learning about a country’s customs, traditions and cuisines. The consequence of this is that people become more open-minded.

In the other hand, there are some disadvantages of studying abroad. One backdraw is that students may miss their friends and family and feel homesad. They may also find it difficult to connect with other students and make friends due to a language barrier . Another disadvantage is that students can experience a real culture shock when moving to another country. This is because the culture and language may be different which could lead to frustration for the student and dissatisfaction with their study experience.

To overall , it is clear that there are both advantages and disadvantages of studying abroad. In my thought, the benefits outweigh the drawbacks. Although it is true that the experience may be challenging at first, on balance , if you study abroad you will have an enriching experience that will broaden your horizons and increase your future prospects.

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IELTS Writing Task 2 Advantages and Disadvantages Topics/Questions 2024

The list of Task 2 Advantages and Disadvantages topics that were added by IELTS student in 2024 . These Advantages and Disadvantages questions could be repeated from previous months. Keep in mind that the provided Advantages and Disadvantages questions are not predictions. The collection of Advantages and Disadvantages questions is updated every hour. Choose one of the topics and start practicing answering this type of question to prepare for the IELTS exam and to get a good grade.

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion.

Write at least 250 words.

Model Answer :

In the recent years, advertising has become an integral part of our daily life. Almost every product is advertised through several media sources like Youtube, television, websites. While some people support this trend, others tend to oppose it. There are several reasons for this. In this essay, I am going to discuss these viewpoints and give my opinion on the matter.

On one side of the argument, there are people who believe that advertising is not very beneficial. The main reason for this view is that people tend to buy unnecessary items because of watching these advertisements. Another reason is that several products fo not work the way they are claimed to work in the ads. For instance, these days several coding boot camps advertise a 100% job guarantee for every student who graduates from their boot camp. However, upon careful investigation, it was found that a job could be an internship, part-time position, or a full-time job!  Thus, it is easy to see why this argument has gained weight.

On the other hand, there are people who support advertisements. The primary reason is that the market very competitive these days. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. For example, the percentage of sales of two products released by  top brands on the same day is greatly affected by marketing. A recent survey indicated that there is a 40% boost in sales if the product is rightly marketed. Althogh, some people or companies tend to promote the sales of their products through fake claims, it is left to the discretion of the buyer to decide. 

In conclusion, advertising has its pros and cons as discussed. I feel that the benefits outweigh the drawbacks. People need to be very careful with falsce advertisements and decide on the usefulness of the product before buying it. 

Total Words: 280

Task Achievement: 9

Coherence & cohesion: 9, lexical resources: 9, overall score: band 9.

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IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)

• IELTS Essays - Band 8

Today people are surrounded by advertising. This affects what people think is important and has a negative impact on people’s lives. To what extent do you agree or disagree?

With the advent of the Internet, advertisements, originally displayed only on TV, billboards, posters and so on, are becoming increasingly ubiquitous and commonplace for the general public. In my view, this kind of impact could be both crucial and, on a certain level, detrimental.

On the one hand, this phenomenon could denote that although we have already had a diverse range of , people are still capable of inventing innovative approaches catering for all kinds of requirements of advertising. It is a symbol that demonstrates the creativity rooted in human beings. Apart from that, it also represents that the speed of spreading information is conspicuously escalating. More purposeful is, therefore, the fact that, besides booming of the advertising, it constitutes a major reason why people could be so prosperous in this digital age.

On the other hand, there are various unpleasant consequences as well. Firstly, with the omnipresent , it could potentially cause people to do impulsive shopping. Secondly, the , if regulated in a mismanaged , could make people constantly feel uncomfortable or annoyed. In this sense, instead of being an instrumental tool to promote amenities, advertisements could be considered a hindrance when people are frequently blocked by them. Furthermore, it would cost one precious time to have to sift the helpful ad from a host of others.

In conclusion, as far as I am concerned, advertising is a beneficial phenomenon for all with a number of insignificant drawbacks. I believe that in the future we can improve the way advertising is done at present, and embrace the positive influence of advertising even further in the long run.

This essay is another example of what Band 8 writing may look like. It’s weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well, the ideas are well-developed and supported. There is a clear logical flow of information and a range of transitional words is used appropriately to sequence ideas. The way author uses synonyms to rephrase the task topic in the intro paragraph demonstrates their lexical skill, which is also evident in other parts of this essay. There are many complex sentences and very few errors. Overall, this essay seems worthy of IELTS Band 8.0.

Click here to see more IELTS essays of Band 8

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4 thoughts on “IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)”

Advertisement has the main role of developing countries. advertisement is shown on the internet ,tv or radio .it has good aspects as well as bad aspects.it gets more income for the company All the company dont show their products or facilities on tv or internet .for example,one company show his product and gets more money but another company dont show his product and dont get money. On the other hand ,it helps purchasers to know the quality of the product before they buy it .also ,the company and tv or radio benefit of advertising the product In conclusion, advertisment has more advantage than disadvantage ,it helps people enjoy todays life in the world

Nowadays, people are enveloped with the advertisements of many product and services offered by the companies as well as individuals. Modern marketing techniques has impacted the public on a high scale to decide what is good, bad, essential and important to them. Necessarily, in my opinion, advertising is required to reach out to the customers while keeping them authentic. In this ever-growing competitive world, organizations as well as local sellers find it challenging to sell their products due to the availability of many alternatives. One of the best ways to promote their services are through novel publicizing ideas that should reach the target customers. On the other end, the needy customer may not know about an existing item if it doesn\’t appear in their day to day activities, and so, it is imperative to bring them to their doorsteps. When many commercials persuade the audience to buy their product with false and incorrect information, others do it truthfully whose core business ethics is strong. Finding a difference between a bogus and genuine advertisement lies within the audience\’s virtue. Easily manipulative people often end up losing their hard-earned money and trust in these fake companies & their products. Moreover, the public often think or enquire less, when an instant application of that product is necessary. For instance, a diabetic patient who falls short in his/her daily supplies would opt for an alternative medicine without looking deep into its credibility that can exacerbate their medical condition. In conclusion, the media board of the country should step up their measures to ensure the authenticity of the advertisements before they reach the public regardless the medium, whether it is through television, digital media, postures, banners, etc.

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How to Plan & Write IELTS Advantages and Disadvantages Essays

Questions for IELTS advantages and disadvantages essays  can be worded in several different ways. Here is some typical wording that might be used:

• What are the advantages and disadvantages of….?
• Do you think the advantages outweigh the disadvantages?
• Discuss the advantages and disadvantages and give your opinion.

It is also common for synonyms of ‘advantages’ and ‘disadvantages’ to be used, such as ‘benefits’ and ‘drawbacks’, as can be seen in this sample question.

A lot of places in the world rely on tourism as a main source of income. Unfortunately, tourism can also be a source of problems if it is not well-managed.

What are the advantages and disadvantages of tourism in the modern world? Do you think that the benefits of tourism outweigh its drawbacks?

I’ll be using this question to guide you through the process of planning and writing an IELTS advantage and disadvantages essay later on in this lesson.

Here’s what the lesson covers:

• Understanding IELTS advantages & disadvantages essay questions 
• Essay structures
• How to plan
• How to write an introduction
• How to write main body paragraphs
• How to write a conclusion

Want  to watch and listen? Click on this video.

Click the links to see lessons on each of these Task 2 essay writing topics. 

Once you understand the process, practice on past questions. Take your time at first and gradually speed up until you can plan and write an essay of at least 250 words in the 40 minutes allowed in the exam.

The Question

IELTS advantages and disadvantages essay questions fall into two main categories:

• Questions that ask for your opinion.
• Questions that do not require you to state your opinion.

The first part of the question will always be a statement. You will then be asked to write about  both  the advantages  and disadvantages of the idea stated. You may also be required to state your opinion.

Here are two more sample questions for illustration. For the first one, you must give your opinion but in the second, you should not.

1. Small businesses are disappearing and being replaced by large multinational companies.

Do the advantages of this outweigh the disadvantages?

2. Most career choices demand vocational skills or specialist knowledge. However, despite this, most schools still teach academic subjects such as history or social studies.

Discuss the advantages and disadvantages of this?

Essay Structures

Now let’s look at two simple structures you can use to write IELTS advantages and disadvantages essays. They're not the only possible structures but are ones I recommend because they are easy to learn and will enable you to quickly plan and write a high-level essay.

I’ll explain later why I’m giving you two slightly different structures.

These structures will give you a well-balanced essay with 4 paragraphs.

One Advantage and Disadvantage or Two?

The question will state 'advantages' and 'disadvantages' in the plural, that is, more than one. However, it is acceptable to write about just one.

This should give you an essay of just over the minimum 250 words. To write about two advantages and disadvantages will require you to write nearer 400 words which are a lot to plan and write in the 40 minutes allowed.

It is better to fully develop one advantage and one disadvantage than ending up with your second idea missing an explanation or an example because you run out of time, but you can write about two if you feel able to or more comfortable doing so.

Having said that, using essay structure 2, where you start with the examples, will enable you to easily add more than one advantage and disadvantage without having to write many more words.

It will be more suitable for some questions than others so bear this in mind when you're writing practice essays and try out both structures.

I’m going to use essay structure 2 to show you step-by-step how to write an IELTS advantage and disadvantages essay. I’ll also give you a model answer using essay structure 1 so that you can compare the two.

How To Plan IELTS Advantages and Disadvantages Essays

The planning process only takes around 5 minutes but it is essential as it will save you time overall and will result in a far better essay and thus, higher marks. Th ere are the 3 things you need to do:

• Analyse the question
• Generate ideas
• Identify vocabulary

# 1  Analyse the question

Analysing the question will ensure that you answer it fully. It’s quick and easy to do. You just need to identify 3 different types of words:

• Topic words
• Other keywords
• Instruction words

Topics words are the ones that identify the general subject of the question and will be found in the statement part of the question.

Here is the question we’re going to be working on. I’ve highlighted the topic words in blue.

So, this question is about ‘ tourism’ .

Many people do this first step of the process and then write about the topic in general. This is a serious mistake and leads to low marks for task achievement.

What we need to do now that we know the general topic, is to understand exactly what aspect of tourism we're being asked to write about.

The  other keywords  in the question tell you the specific topic your essay must be about. 

A lot of places in the world rely on tourism as a main source of income . Unfortunately, tourism can also be a source of problems if it is not well-managed.

By highlighting these words, it’s easy to see that you are being asked to write about the conflicting issues of tourism being ‘a main source of income’ in many places, yet also being ‘a source of problems’.

Your essay must only include ideas relevant to this aspect of tourism.

The  instruction words  are the question itself. They tell you exactly what to include in your essay.

What are the advantages and disadvantages of tourism in the modern world? Do you think that the  benefits of tourism outweigh its drawbacks ?

Here, we are required to write about:

• The advantages of tourism in relation to income generation.
• The disadvantage of tourism in relation to problems it can cause.
• Our opinion as to whether the advantages outweigh the disadvantages.

Note the use of the synonyms ‘ benefits ’ and ‘ drawback ’ in the second sentence of the question.

# 2  Generate ideas

The next task is to generate some ideas to write about.

There are several different ways to think up ideas. I cover them fully on the  IELTS Essay Planning  page.

I’m going to demonstrate two of them for you here – the ‘friends technique’, which is suitable for most IELTS essays, and the ‘example method’, which perfectly fits essay structure 2.

The ‘ friends technique ’ is the method I generally prefer as it allows you to take a step back from the stress of the exam situation and think more calmly.

Here’s how it works. Imagine that you are chatting with a friend over a cup of coffee and they ask you this question. What are the first thoughts to come into your head? Plan your essay around these ideas.

Doing this will help you to come up with simple answers in everyday language rather than straining your brain to think of amazing ideas using high-level language, which isn’t necessary.

Here are my ideas using the friends technique:

There are far too many ideas here to include in an essay of just over 250 words. Think up a few then pick one advantage and one disadvantage that you think you can develop well.

With the ' example method ', on the other hand, you start by thinking of specific examples related to the question. They can come from your own experience or be something you’ve read or heard about. These examples will generate ideas that will become the main points of your essay.

It works particularly well for the model question I’ve selected for this lesson which is why I’ve included the second essay structure.

Here are my ideas using the examples technique:

Now that we have some ideas, we’re almost ready to start writing our IELTS advantages and disadvantages essay, but first, we have one more task to do.

# 3  Vocabulary

During the planning stage, quickly jot down some vocabulary that comes to mind as you decide what you're going to write about, especially synonyms of key words. This will save you having to stop and think of the right language while you’re writing.

Writing an IELTS Advantages and Disadvantages Essay

We’re ready to begin writing our essay. For the first model answer, I’m going to take you step-by-step through essay structure 2. I’ll then give you a model answer for essay structure 1.

Here’s a reminder of the question and the essay structure. 

We’ll now start work on the introduction.

How To Write an Introduction

The introduction to an IELTS advantages and disadvantages essay should have a simple 2 or 3 part structure:

• Paraphrase the question
• Outline the main ideas
• State your opinion (if required)

Our tourism question asks for our opinion so our introduction will have 3 parts.

1)  Paraphrase the question

Start your introduction by paraphrasing the question statement.

     Question:   A lot of places in the world rely on tourism as a main source of income.             

      Unfortunately, tourism can also be a source of problems if it is not well-managed.

Paraphrased question:  

Although holidaymakers contribute hugely to the economies of many popular destinations, the influx of tourists can also cause serious issues.

Note my use of synonyms for some of the key words. It’s fine to repeat one or two words if you can't think of suitable synonyms. Above all, your language must sound natural.

2)  Outline statement

Now we need to add a statement where we outline the main points that we’ll be covering in the rest of the essay, that is, an advantage of tourism and a disadvantage of tourism.

Here are the two main ideas I’ve chosen to write about:

• Advantage – Poor areas are now prosperous tourist resorts
• Disadvantage – Displacement of local people

Outline statement:  

This essay will demonstrate how tourism can transform the economy of poor areas but will also show that this can lead to such problems as the displacement of local people.

3)  Opinion statement

The question also asks for our opinion and it’s essential that we include it in the introduction.

Opinion statement:  

Whilst acknowledging that there are drawbacks, the essay will argue that the advantages of the tourist industry outweigh the disadvantages.

So, let’s bring the three elements of our introduction together.

     Introduction

This introduction achieves three important functions:

• It shows the examiner that you understand the question.
• It acts as a guide to the examiner as to what your essay is about.
• It also helps to keep you focused and on track as you write.

The two ideas in your introduction will become your two main body paragraphs.

Main body paragraph 1  – Poor areas are now prosperous tourist resorts

Main body paragraph 2  – Displacement of local people

How To Write Main Body Paragraphs

Main body paragraphs in IELTS advantages and disadvantages essays written using structure 2, should contain 3 things:

• Topic sentence – give an example
• Explanation – explain the benefits/advantages
• Consequence – state the result

Main Body Paragraph 1

The  topic sentence  summarises the main idea of the paragraph. It plays an important role in ensuring that your ideas flow logically from one to another. It does this by acting as a signpost for what is to come next, that is, what the paragraph will be about.

If you maintain a clear development of ideas throughout your essay, you will get high marks for task achievement and cohesion and coherence.

In this instance, the topic sentence will introduce our first example, for which I’ve chosen Thailand.

• Main idea –  Poor areas are now prosperous tourist resorts
• Example – Thailand

Topic sentence:  

One country that has experienced a significant economic boost from tourism is Thailand.

Next, we must write an  explanation sentence  that states the main point of our example.

Explanation sentence: 

Over the past 50 years, many of its small fishing villages, where people often struggled to make a living, have been developed into thriving holiday destinations.

Finally, we explain the  consequence or result  of the situation. This is where we give an example of one specific advantage. It is better to pick one and develop it than to just add a long list.

Consequence:

With all the hotels, restaurants, shops and other tourist facilities that have been developed, there are now enough jobs for everyone and the general standard of living has greatly increased.  Many local people have spotted new business opportunities and become entrepreneurs which has further diversified the economy.

That’s the 3 parts of our first main body paragraph complete. Here’s the finished paragraph.

We’ll now follow the same process for our second main body paragraph.

Main Body Paragraph 2

Main idea –  Displacement of local people

Example – Venice

First, we write the  topic sentence  to summarise the main idea.

Topic sentence:

In Venice, on the other hand, the huge popularity of the beautiful canals and stunning architecture with visitors from around the world has had a negative impact on local residents.

Now for the  explanation sentence   that states the main point of our example.

Explanation sentence:

The growing need for tourist accommodation, places to eat and shops has forced many people from their homes to make way for this new development.

Finally, a specific example to explain the consequence .

Not only have these people suffered by having to move away from their family and friends but the situation has also resulted in a lost sense of community in the worst affected areas.

That’s the 3 parts of our second main body paragraph complete. Here’s the finished paragraph.

Now we need a conclusion and our IELTS advantages and disadvantages essay is done.

How To Write a Conclusion

The conclusion is a summary of the main points in your essay and can generally be done in a single sentence. It should never introduce new ideas.

If you're below the minimum 250 words after you’ve written your conclusion, you can add a prediction or recommendation statement.

Our essay is already near the minimum word limit so we don’t need this extra sentence but you can learn more about how to write a prediction or recommendation statement for IELTS advantages and disadvantages essays on  the Task 2 Conclusions page.

The conclusion is the easiest sentence in the essay to write but one of the most important.

A good conclusion will:

• Neatly end the essay
• Link all your ideas together
• Sum up your argument or opinion
• Answer the question

If you achieve this, you’ll improve your score for both task achievement and cohesion and coherence which together make up 50% of the overall marks. Without a conclusion, you’ll score below band 6 for task achievement.

You can start almost any final paragraph of an IELTS a dvantages and disadvantages essay  with the words:

• In conclusion

        or

• To conclude

Now all you need to do is briefly summarise the main ideas into one sentence.

Here’s a top tip . Go back and read the introduction to the essay because this is also a summary of the essay. It outlines what you are going to write about.

To create a great conclusion, you simply have to paraphrase the introduction. 

Introduction:

Here's the same information formed into a conclusion:

That’s it. We’ve completed our advantages and disadvantages essay. Here it is with the 4 paragraphs put together.

Finished IELTS advantages and disadvantages essay.

Go through this lesson as many times as you need to in order to fully understand it and put in lots of practice writing IELTS advantages and disadvantages essays from past exam questions. Practice is the only way to improve your skills.

Example IELTS Advantages and Disadvantages Essay for Structure 1

Now, here’s a model answer for essay structure 1. First, a reminder of the structure and the ideas I generated using the friends technique.

Ideas generation - Friends technique

I’ve underline the ideas I’ve chosen to write about in this second essay:

Advantages of tourism – source of income:

• Provides jobs for local people
• Opportunities for local entrepreneurs
• Tourist spending boosts both national & local economy
• Brings improvement in local infrastructure & facilities which benefit whole community
• Helps maintain traditions & culture

Disadvantages of tourism – the problems:

• Money goes to wealthy business owners not local people
• Increased crime
• Illegal activities, e.g. drugs
• More pubs & clubs – changes the local culture
• Increase in property values
• Destruction of the natural environment to build hotels, airports & other facilities
• Displacement of indigenous people 

See if you can identify the different parts of the essay and how I have developed them.

That's it. Now it's time for you to get practicing.

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More help with ielts advantages and disadvantages essays & other task 2 essays.

IELTS Writing Task 2  – T he format, the 5 question types, the 5 step essay writing strategy & sample questions. All the key information you need to know.

The 5 Types of Task 2 Essay   – How to recognise the 5 different types of Task 2 essays. 15 sample questions to study and a simple planning structure for each essay type.

Understanding Task 2 Questions  – How to quickly and easily analyse and understand IELTS Writing Task 2 questions.

How To Plan a Task 2 Essay  – Discover why essay planning is essential & learn a simple 4 step strategy, the 4 part essay structure & 4 methods of generating ideas.

How To Write a Task 2 Introduction  – Find out why a good introduction is essential. Learn how to write one using a simple 3 part strategy & discover 4 common mistakes to avoid.

How To Write Task 2 Main Body Paragraphs  – Learn the simple 3 part structure for writing great main body paragraphs and also, 3 common mistakes to avoid. 

How To Write Task 2 Conclusions  – Learn the easy way to write the perfect conclusion for a Task 2 essay. Also discover 4 common mistakes to avoid.

Task 2 Marking Criteria  – Find out how to meet the marking criteria in Task 2. See examples of good and poor answers & learn some common mistakes to avoid.

The 5 Task 2 Essay Types:

Step-by-step instructions on how to plan & write high-level essays. Model answers & common mistakes to avoid.

   Opinion Essays

   Discussion Essays

  Problem Solution Essays

  Advantages & Disadvantages Essays

  Double Question Essays

Other Related Pages

IELTS Writing Test  – Understand the format & marking criteria, know what skills are assessed & learn the difference between the Academic & General writing tests.

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