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Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis

Posted by Jessica Byrne on Apr-24-2018

What is SWOT analysis?

A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. This simple framework is used to evaluate the positioning of a firm in a competitive market. SWOT analysis of Paper Boat Beverage Branding Delightful Nostalgia can lead the company towards making effective and wise business strategies.

The SWOT stands for-

Opportunities

The internal environmental analysis can help an organisation to identify its core strengths and weaknesses. Whereas, external environmental analysis can help the organisation to identify opportunities and threats that must be considered to ensure long-term business survival. Paper Boat Beverage Branding Delightful Nostalgia can adapt and control its strengths and weaknesses (internal factors), but it cannot control the external factors (opportunities and threats):

Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence.
Some examples of external factors (opportunities/threats) are- customers’ changing tastes and interests, competitive trends, inflation and population growth.

Paper Boat Beverage Branding Delightful Nostalgia can use the SWOT matrix to exploit the opportunities and minimise the threats by leveraging its strengths and overcoming its weaknesses. Usually, it is presented in the two-by-two grid form. The framework is based on developing four types of strategies, including-

Leveraging strengths to exploit external opportunities.
Overcoming weaknesses to exploit external opportunities.
Leveraging strengths to minimise the threats.
Overcoming weaknesses to minimise the threats.

How to conduct SWOT analysis?

SWOT analysis is a subjective approach, and there is no standardised way to conduct the analysis. Usually, the SWOT analysis involves three steps as given below:

Step one involves gathering the right people to take the input from them. The right people may involve from employees, managers, customers and other important stakeholders that have detailed know how of organisation's internal and/or external environment.
Step two includes arranging the brainstorming session with the identified people and asking them to identify the strengths, weaknesses, opportunities and threats. It is better to make small teams and ask all team members to make the lists individually.
After getting the bulk of information and a long list of identified internal and external factors, it is important to fill the gaps, avoid repetition and provide an additional explanation where required.

SWOT Analysis of Paper Boat Beverage Branding Delightful Nostalgia

SWOT analysis of Paper Boat Beverage Branding Delightful Nostalgia can be based to make important strategic decisions and accomplish the business objectives. The four components of Paper Boat Beverage Branding Delightful Nostalgia SWOT analysis are given below.

Strengths of Paper Boat Beverage Branding Delightful Nostalgia

Strengths of Paper Boat Beverage Branding Delightful Nostalgia is the first element of the SWOT matrix.

The geographic presence in different regions can act as one of the major strength of the organisation. It determines the business’s reach to the target market and ensures the easy accessibility.
The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other.
Strong online presence on different social networking sites and efficient social media management can enhance the effect of positive e-WOM and develop strong relationships with customers.
Strong financial position and health can allow the firm to make further investments.
Access to the suppliers that offer raw material at a lower cost can improve the overall business efficiency.
The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image.
The well-developed and efficiently integrated IT infrastructure can improve the operational efficiency and increase knowledge of the latest market trends.
Competent and committed human capital can act as a powerful source of competitive advantage, particularly when business is service oriented in nature.
High product quality increases brand loyalty and improves Paper Boat Beverage Branding Delightful Nostalgia's performance in a competitive market.
Workplace diversity can also act as a major business strength, particularly when the organisation intends to operate in the international market.
The horizontal and/or vertical integration can increase the control over whole value chain, result in improved access to raw material and quick product delivery to the final customer.
An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate.

Weaknesses of Paper Boat Beverage Branding Delightful Nostalgia

Weaknesses of Paper Boat Beverage Branding Delightful Nostalgia is the second element of the SWOT matrix.

The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations.
The company may lose efficiency due to poor inventory management practices. The shortage or excessive inventory can either result into
The cash shortage or insufficient current assets negatively affect the liquidity position and harms the overall business performance.
Insufficient budget for the marketing and promotion activities weakens the firms’ ability to expand the customer base and encourage repeat purchase.
Less expenditure on the research and development activities can weaken the company performance due to poor local/international market knowledge.
The inability to understand customers’ needs and expectations lead to an ineffective strategic decision-making process. With this weakness, the organisation may not be able to identify the potential improvement seeking areas in product/service mix.
The prices charged by the business may not be perceived as justified when compared to the product/service characteristics. It indicates the need to revise the pricing strategy.
The poor customer service (such as inefficient customer complaint handling) can trigger the negative word of mouth about the business and affect business growth.
The decision making in the Paper Boat Beverage Branding Delightful Nostalgia takes too much time, causing expensive delays in introducing new products in the market.
Poor project management practices can internally weaken the ability of the organisation to successfully open new branches or expand the product line.
Lack of organisational commitment and high employee turnover can increase recruitment costs and reduce organisational productivity.
High job stress and consequent low workers’ morale makes the workforce less productive.
The misalignment between the organisation's leadership style and its core strategic objectives can make the business organisation directionless.
Organisational culture also becomes a big internal weakness when it does not align with the strategic/business objectives. For example, the main strategic objective of the chosen business organisation is to launch innovative and new products in the market. But there exists a risk averse attitude prevailing in organisational culture, which discourages employees from thinking creatively.

Opportunities of Paper Boat Beverage Branding Delightful Nostalgia

Opportunities of Paper Boat Beverage Branding Delightful Nostalgia comes into the third column of SWOT matrix. Paper Boat Beverage Branding Delightful Nostalgia. The organisation currently has the following opportunities available in the market:

The exponential growth in the population, and particularly in the existing or potential customer segments is a great growth opportunity for the business organisation.
The changing customer needs, tastes and preferences can act as an opportunity if the business organisation has good market knowledge.
The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. The advanced technological integration can decrease costs, improve efficiency and result in the quick introduction of innovative products.
Rise in the customers’ disposable income and increase in the affluent customer base can be taken as an opportunity to introduce more high-end products.
Reduction in the interest rates makes the fund raising and financing at lower cost easier for the business organisation.
Customers may start preferring new and creative products/services as a result of changing tastes.
The emergence of e-commerce and social media marketing as a trend can be a great opportunity for Paper Boat Beverage Branding Delightful Nostalgia if it can ensure strong online presence on different social networking sites.
The emergence of new market segments and new niches provide business and product line expansion opportunities.
The diminishing boundaries and rising global interconnectedness allow the organisation to get into the international market; target geographically dispersed customer base and increased profitability.
The subsidies provided by the government and other policies to make the business environment more friendly is a positive external environmental factor for Paper Boat Beverage Branding Delightful Nostalgia.
Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services, and more opportunities to encourage the purchase.

Paper Boat Beverage Branding Delightful Nostalgia can improve its performance by exploiting the above-mentioned opportunities. However, it must also recognise the threats presented in the next section.

Threats of Paper Boat Beverage Branding Delightful Nostalgia

Threats of Paper Boat Beverage Branding Delightful Nostalgia comes into the fourth column of the SWOT matrix. Paper Boat Beverage Branding Delightful Nostalgia. Besides different opportunities offered by external business environment, the organisation also faces some threats as presented below:

The changing regulatory framework and introduction of new stricter regulations impose a major threat to the Paper Boat Beverage Branding Delightful Nostalgia. It makes compliance with legal standards more complex and challenging for the business organisation. Inability to comply with changed regulations raises the risk of expensive law suits.
Shortage of skilled labour in the market can make it difficult for the organisation to attract talent with the right skills set.
The increasing number of direct and/or indirect competitors affects the organisation's ability to sustain and expand the customer base.
The deteriorating economic conditions affect business performance when they directly influence the customers' spending patterns and purchasing power.
The rise in inflation increases the cost of production and affects the business profitability.
The growing environmental sustainability trends act as a major threat when offered products/services are not environment friendly. It draws the negative publicity and criticism from the environmentalists and affects the brand image in a competitive market.
The globalisation pushes the organisation to cross national boundaries and deal with cultural diversity, which may have a detrimental impact if the organisation lacks the cultural intelligence.

The Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis requires Paper Boat Beverage Branding Delightful Nostalgia to differentiate between threats having short-term or long-term implications. Threats with immediate implications need to be addressed on a priority basis to avoid any possible harm. While threats with long-term implications can be tackled after addressing the immediate threatening factors.

Advantages and Limitations of SWOT analysis for Paper Boat Beverage Branding Delightful Nostalgia

The detailed SWOT analysis can help the Paper Boat Beverage Branding Delightful Nostalgia to exploit the opportunities by leveraging internal strengths quicker than competitors. SWOT analysis offers various advantages to the Paper Boat Beverage Branding Delightful Nostalgia as explained below:

It can provide useful information for developing wise business strategies.
It enables the Paper Boat Beverage Branding Delightful Nostalgia to maximise its strengths, overcome the weaknesses, reduce threats and exploit opportunities.
Paper Boat Beverage Branding Delightful Nostalgia can identify the core competencies, do market projections and do future planning.

However, SWOT analysis of Paper Boat Beverage Branding Delightful Nostalgia has certain limitations that the company must consider to achieve its strategic objectives.

Sometimes, it is difficult to recognise the difference between opportunities and threats as the same opportunity can act as a major threat if the firm is unable to exploit it in a timely manner.
It oversimplifies the process of identifying strengths, weaknesses, opportunities and threats. The identified factors are not ranked according to their importance and urgency, due to which SWOT provides only limited information.
The complex interdependency between the internal (strengths/weaknesses) and external (opportunities/threats) environmental factors make the analysis more difficult.
SWOT analysis does not consider the dynamic nature of a quickly changing environment.
The SWOT analysis does not offer solutions or provide alternative strategies.
The identification of strengths, weaknesses, opportunities and threats generates a bulk of information which may only be useful to a limited extent.

The above-mentioned Limitations of SWOT Analysis for Paper Boat Beverage Branding Delightful Nostalgia indicate the need to adopt a holistic view. Recognising and understanding these limitations can further improve the strategic decision-making process.

Weighted SWOT analysis

Weighted approach to Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis is used to assign weights after identifying strengths, weaknesses, opportunities and threats.
The decision-making based on weighted SWOT analysis can strengthen the Strategic competitiveness of Paper Boat Beverage Branding Delightful Nostalgia and lead towards more informative strategic analysis.
The weights are assigned by considering the probability of occurrence, intensity and impact on the environment.
The weight assigning allows Paper Boat Beverage Branding Delightful Nostalgia to determine which areas need to be focused, which areas can be avoided for short-term and which areas can be avoided for long-term due to low importance

Although, weighted SWOT analysis is a better approach than the traditional, un-weighted SWOT analysis. However, weighted SWOT analysis is also not without limitations. For example, this approach does not offer a broader overview of how internal and external environmental factors collectively influence the business in the short and long-run.

Advanced SWOT analysis

Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis can be further enhanced by adopting the advanced SWOT analysis technique. The application of advanced SWOT analysis can enhance the Strategic competitiveness of Paper Boat Beverage Branding Delightful Nostalgia by providing more useful and detailed information. To do this, Paper Boat Beverage Branding Delightful Nostalgia combines the strengths-opportunities, weaknesses-opportunities, strengths-threats, weaknesses-threats.

Using strengths to exploit opportunities- SO.
Reducing weaknesses to exploit opportunities- WO.
Using strengths to reduce the threats- ST.
Reducing weaknesses to reduce threats- WT.

The table given below provides some examples of each combination:

Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35.

Friesner, T. (2011). History of SWOT analysis. Marketing Teacher, 2000-2010.

Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). SWOT methodology: a state-of-the-art review for the past, a framework for the future. Journal of business economics and management, 12(1), 24-48.

Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. (2007). Fuzzy SWOT analysis. Journal of Intelligent & Fuzzy Systems, 18(1), 99-108.

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251.

Hill, T., & Westbrook, R. (1997). SWOT analysis: it's time for a product recall. Long range planning, 30(1), 46-52.

Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). Recent research on team and organizational diversity: SWOT analysis and implications. Journal of management, 29(6), 801-830.

Pickton, D. W., & Wright, S. (1998). What's swot in strategic analysis? Strategic Change, 7(2), 101-109.

Ravanavar, G. M., & Charantimath, P. M. (2012). Strategic formulation using tows matrix–A Case Study. International Journal of Research and Development, 1(1), 87-90.

Sarsby, A. (2016). SWOT Analysis. Lulu. com.

Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). Improvement strategies for agile processes: a SWOT analysis approach. In Software Engineering Research, Management and Applications, 2008. SERA'08. Sixth International Conference on (pp. 221-228). IEEE.

Valentin, E. K. (2001). SWOT analysis from a resource-based view. Journal of marketing theory and practice, 9(2), 54-69.

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Swot analysis of paper boat beverage branding delightful nostalgia.

Home >> Ivey >> Paper Boat Beverage Branding Delightful Nostalgia

Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis

Introduction.

Business provided more than 200 activities in its amusement park in addition to seasonal activities based upon the cultural environment of its parks in several countries and cities and the business was extremely diversified. In addition, in order to guarantee the optimum client satisfaction, business had used commitment programs to increase visits of duplicated customers. In order to broaden into new cities and countries, the business had actually embraced franchising model so that business might protect its earnings and make money from the danger of devaluation of different currency.

Problem Statement

The business dealt with increased international and domestic competition due to changing consumer preferences, fluctuations in the entertainment industry patterns as a result of growing demand of amusement park and increasing consumer's interest in personalization and material due to high internet penetration and use of wise devices. In addition, the business suffered significant decline in income as result of devaluation of regional currency versus the U.S dollars. In order to protect, itself from increased competitors and maintain its recognition as a key player in the worldwide show business, business proposed four methods, however was concerned which of the tactical alternative would provide high value to the firm and lines up with its organisation design and core values.

Internal Analysis

SWOT Framework:

The business has a big geographical reach, customer base and keeps a strong brand name identity.
The business's emphasis on continuousproduct innovation, enabling business to maintaininga strong market position and to improve its consumer complete satisfaction.
The business had actually been quite effective in accomplishing parent's preference and was extremely relied on due to its company design of providing safe education and finding out environment to children by teaming up with schools, industry networks and instructors.
Paper Boat Beverage Branding Delightful Nostalgia case analysis parks are highly preferred by children, as it uses 200 plus activities, 90 various trades and professionals to be performed by each child and other benefits, such as: commitment programs.

Weaknesses:

The business has experienced absence of monetary and technical resources, which has actually restricted its ability to grow its company locally and worldwide.
Paper Boat Beverage Branding Delightful Nostalgia case solution is facing increasing decline of Mexican Peso, which has led to declining of the monetary performance.
Business has lack of experience and knowledge of operating in style and theme park in industry, which has restricted its diversification in the highly required and successful amusement park market.
Paper Boat Beverage Branding Delightful Nostalgia faces extreme competitors from worldwide and domestic rivals together with quickly altering trends of entertainment industry and client preferences. This may lead to service losing its identity as a strong brand and key player
The business struggles with an increased threat of duplication of its company model by numerous rivals. The business model is the core strength of the business and the main factor of company's success.
The increasing devaluation of Mexican Peso versus the U.S. dollars may decline business's financial stability.

Opportunities:

Business can avail the opportunity of increasing need of theme parks in U.S. by entering the U.S. show business.
Thinking about the high web penetration in Mexico, business can make the most of this opportunity by developing an interactive digital platform for marketing its organisation and bring in maximum clients.

SWOT Analysis

Vrio analysis:.

In order to assess the company's abilities, resources and competitive advantage, VRIO structure is used.

VRIO Analysis

External analysis.

Porter Five Forces Framework:

Bargaining power of supplier:.

The bargaining power of provider seems low, thinking about the truth that Paper Boat Beverage Branding Delightful Nostalgia is a popular worldwide brand with a large client base. The suppliers of the business, that include: Sponsors, industrial partners and shopping center would wish to sustain their association with the brand name due to the guaranteed profits and positive image.

Bargaining Power of Customer:

The bargaining power of Paper Boat Beverage Branding Delightful Nostalgia case help customers in Mexico appears to be low as there are couple of regional parks found in Mexico, offering innovative and appealing services which Paper Boat Beverage Branding Delightful Nostalgia, Mexico provides to its customers. The bargaining power of consumers of the general indoor entertainment industry appears to be high as there are lots of players in the international home entertainment industry for that reason, the switching cost for consumers will be lower.

Threats of New Entrants:

The threat of new entrant in the entertainment seems high thinking about substantial development potential customers in the show business and less financial investment requirement due to an increased market performance as a result of intro of digital platforms. Nevertheless, as establishing leisure and theme park need substantial capital, the hazard of new entrants in overall show business appears to be lower.

Rivalries among Competitors:

There seems serious competitors in the global and domestic market as a result of increased number of amusement and amusement park in the U.S, which include: Walt Disney, Six Flags and Sea World. On the other hand, direct competition was also dealt with from LEGOLAND Discovery Centres (LDC) in Canada, Germany, the UK and China where Paper Boat Beverage Branding Delightful Nostalgia's parks are positioned. Paper Boat Beverage Branding Delightful Nostalgia case help, China dealt with competitors fromBaby Boss City, Taiwan, Beyu World and EE City which were reproductions of Paper Boat Beverage Branding Delightful Nostalgia. Other rivals which positioned a serious hazard to business's operations included Kidzmondo, a Lebanese business and Divercity, a Latin American company. These service provided the same services and utilized the same service model of Paper Boat Beverage Branding Delightful Nostalgia.

Threats of Substitutes:

The danger of substitute in the total show business seems to be high thinking about various options are offered for kids which includes theme park, theme parks, mobile apps, TV programs, game, increased use of phones and devices and high web penetration.

Porter’s Five Forces Model

Pestle framework:.

Business's operations and tactical decisions are impacted by numerous political factors, such as: unfavorable laws and policies in relation to merchandise trade, security or acquisition of copyright and high tax rates in particular cities. In addition, the foreign federal government might decline to allow business to set up a park in the country affecting its strategic decisions. In addition, political instability in the countries where Paper Boat Beverage Branding Delightful Nostalgia operates will affect its organisation and development substantially.

Economical:

This recommend that the service's decision to broaden its operations to Doha will be advantageous. On the other hand, the Currency of Mexico, which shows that the currency of Paper Boat Beverage Branding Delightful Nostalgia case help is depreciating against the U.S dollars, impacting the organisation's success and monetary stability.

The social aspects such as high internet penetration, use of social networks, Mobile Apps and video games have shifted the children's focus from going to local parks to spending times on their gadgets. This has affected the organization's company locally and internationally. In addition to which, the children's needs and preferences have altered from checking out regional parks to checking out theme and theme park, such as: Disney.

Technological:

Promoting and incorporation development in its business design have been the crucial success aspects for the organization. Business extremely believes in bringing brand-new services and introducing new activities in order to engage and attract the kids. The business is thinking about to present an online platform to market its services to the client at lower cost.

Paper Boat Beverage Branding Delightful Nostalgia case help is a highly varied business, therefore, it is highly subjected to discrimination laws referring to worker's recruitment, respecting the cultural distinctions and providing cultural related activities. The service is exposed to high compliance with healthy and security laws in relation to offering safeguarded and safe environment to customers and labor force. In addition, business has a commitment to comply with laws referring to establishment of park considering the psychological and physical secure.

Environment:

Business undergoes environmental laws as establishment of national parks, leading to soil erosion, causing a disturbance to wild life along with an increased sound pollution. In addition, the national forests go through other ecological problems, such as water lack, environment change and travelers tourist attraction.

PESTEL Analysis

Proposed strategies:.

Alternative 1- Growth in Number of Parks:

Considering, higher development prospects for show business in North America, it was proposed to develop six to 8 parks in 15 urbane cities of America at a cost of 30 million for each park. From quality point of views, the technique seems practical considering greater earnings will be generated as result of operating in big cities as compared to the smaller sized markets. The service has an extensive experience in structure larger parks in metropolitan cities.However, the service does not have any experience of operating in America, therefore thisstrategy appears to be dangerous.

Alternative 2- New Formats (Entering into Small markets):

This technique includes theconstruction of small parks in small cities with higher GDP development and population, such as: Doha. This would result in smaller profits as compared to operating in bigger cities and requires less investment.Growth will be achieved as compared to other parks as limited activities will be availed considering the little size of the park, which will make it possible for the customers to check out once again to avail other services.

Alternative 3- Interactive Digital Platform:

The proposed strategy includes the introduction of an interactive digital platform for the purpose of reinforcing the relationship with children by supplying physical experience of the park in a virtual world. Thinking about thefact of high penetrationofinternet and usage of phones and electronic gadgets, business will have the ability to attract optimal variety of consumer through this technique.

Alternative 4- Content Development:

Thinking about greater development potential customers in the film industry, the method appears to be a feasible option.However the initial financial investment required for the job requires to be kept under consideration. The technique may not be acceptable by the service thinking about the reality that the worldwide growth and presence will not be accomplished by using this method.

Alternative Solutions

Financial Evaluation of Alternatives:

In order to examine the monetary viability of each option, capital projection for a duration of ten years has actually been carried out.

Data and Assumptions

It is approximated that the project will accomplish internal rate of return of -2% and 4% and NPV of -1725 million and $-65 millionin Mexican Peso and dollars. As the discussion currency of Paper Boat Beverage Branding Delightful Nostalgia case analysis is Mexican Peso, the NPV in dollars was converted into Mexican Peso to assess the practicality of project. The IRR and NPV has actually been determined presuming 8 parks will be established in 15 American cities at an expense of $30 million and the task will last for a period of 10 years. Similarly, it is projected that the income will grow by three percent each year, which is based on the actual profits development attained in the year 2013-2014. An average cost of $42.37 is presumed, which is based upon the average of the existing rate per kids and adult given in Exhibit 5 of the case. The average presence of customers in Park is approximated to be 0.39 million which is based upon the average of the presence in the year 2015. Other basic assumptions which has actually been used to evaluate the alternatives, including the discount rate of 10%, devaluation rate of 3%, EBITDA margin of 21.8% and tax rate of 15%.

Alternative-1 Valuation

Business will attain IRR of -6% and -0.5% and NPV of -1074 million and -50 million in Mexican Peso and dollars. The negative NPV and IRR of the task indicates that expanding service by targeting smaller markets is not a possible choice.

Alternative-2 Valuation

Business will attain IRR of 30% and 38% and NPV of 864 million, and 92.6 million in Mexican Peso and dollars. This suggests that from financial perspectives, the method appears to be rewarding and has the potential to offer greater returns. However, the strategy will require an investment of $45 million, which is higher as compared to other alternatives.

Alternative-3 Valuation

The business will attain IRR of 33% and 41% and NPV of 1105 million and 115 million in Mexican Peso and dollars. The job needs preliminary investment of 45 million in Mexican Peso therefore, it might be tough for the business to finance the project considering the declining profits due to an increased competitors and currency devaluation.

Alternative-4 Valuation

Quantitative analysis summary, alternative valuation summary, recommendations.

Based on the analysis performed in the report, it will be advised to business to use the fourth technique i.e. grow business by investing into content production in order to enhance client experience. The technique is economically feasible as it is estimated that maximum IRR and NPV will be created through this job as compared to other alternatives. Similarly, due to an increased danger of new entrants in addition to an intense rivalry among competitors, entering into bigger cities will not be helpful for the business.

Action Plan:

In order to implement the technique of structure material creation, business would be needed tohave partnership with prominent businesses involved in material creation. These content developers will construct the content on the websites considering, the instructional need, changing choices of kids and cultural elements and aspects of regional customers. The business can also acquire recognized material from possible content providers, such as: Walt Disney, which will make sure functional effectiveness is accomplished, functional expenses of business is minimized and customer interesting material is produced.

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MBA Case Study: Paper Boat Teaches Some Serious Marketing Strategies For Startups

Table of content:

Setting sail for the world of nostalgia, how did paper boat unlock marketing success, rowing against the tides.

It's no secret that the FMCG food and beverage industry in India is highly competitive. So how did Paper Boat (a product of Hector Beverages), one of the fastest-growing beverage companies, manage to find success? In this brand case study, we'll take a look at Paper Boat's story - the company's history, its out-of-the-box marketing, its challenges, and its eventual success.

The non-alcoholic beverage industry makes a sizeable contribution to the economy of India, both in terms of the value it adds and the number of jobs it creates. As per a report compiled by the economic policy think tank, ICRIER , India has the potential to become a hub for the production of non-alcoholic beverages. Interestingly, the non-alcoholic beverages market in India is estimated to reach INR 1.47 lakh crore by 2030, up from INR 67,100 crore in 2019 . Given the country's availability of raw materials, labor, and governmental support, the industry is poised for growth!

Given these numbers, it’s clear that there are already a large number of competitors vying for the same portion of the pie. But Paper Boat not just found its place in the market, they built a powerful brand image and a unique value proposition for its offering.

Let’s pour into the entrepreneurship case study of Paper Boat - how did they use a "Blue Ocean Strategy" to create a niche market by branding traditional Indian drinks?

We all wish we could travel back in time and live life as a kid once again! Whether it is sipping tangy Aam Panna, sailing paper boats in rain, or watching Saturday morning cartoons, there's something about childhood that tugs at our heartstrings. And the idea for Paper Boat was born out of this!

On a usual office lunch break, random banter led to an idea clicking in place! Former Coca-cola employees - Neeraj Kakkar, Neeraj Biyani, and Suhas Misra realized the need for a beverage brand that not only tingled the tongue but also pulled at the heart’s strings.

In an interview with a daily, Neeraj Kakkar, CEO, Hector Beverages recalls, -

“The idea for Paper Boat was envisioned over a lunch break at the office. The Aam Panna that Suhas Misra's mother would pack for him every day sparked an idea while we were discussing prospective business ventures. We realized that the Indian market is devoid of commercial ethnic drinks!”

Often brilliant ideas languish because people lack the guts, time, and money to take action or are unprepared, but the trio decided to give life to their idea. And thus a company was born out of a desire to create a brand that would evoke memories and a sense of nostalgia.

It was in 2009 when the trio joined forces with James Nuttall and laid the foundation of Hector Beverages (Paper Boat's parent company). Giving life to their idea was never an easy task. It was a challenge to bring their concept to fruition. Creating a brand that evokes memories of childhood was a monumental undertaking.

Two years later in 2011, Hector Beverages debuted two new brands to the Indian beverage industry: Frissia, a protein drink, and Tzinga, an energy drink. Fast forwarding to 2013, the founders of Hector Beverages decided to enter the traditional Indian drinks market with the launch of Paper Boat - Drinks and Memories.

Hector Beverages quickly rose to prominence with its line of unique 11 different traditional-nostalgic Indian food and seasonal drinks like chikki, aam panna, rose tamarind, coconut water, and panakam as well as other favorites like thandai, jaljeera (a popular drink of north India), serbet-e-khaas, and other juices.

Fun fact 1: You may not be aware of this, but a design and brand consultant by the name of Elephant Design proposed three names for the brand: Good Ol', Paper Boat, and Lost and Found. Fun fact 2: According to some web sources, "Paper Boat" was inspired by the Jagjit Singh ghazal "Who Kagaj Ki Kashti Wo Barish Ka Pani."

In response to the commercialization of previously unavailable ethnic Indian beverages, the public was overwhelmingly positive. Later in 2016, Hector Beverages decided to expand its offering and entered the traditional Indian food sector with products like roasted and smoked nuts.

In a world of carbonated drinks and fast foods, Paper Boat has made a name for itself in the FMCG market. However, major credit for Paper Boat's success can be ascribed to its marketing strategy, which laid the groundwork for its promotional activities.

Paper Boat has succeeded by marketing itself as a nostalgic brand. As a result of its efforts, it is India's fastest-growing consumer brand and is sailing in dollars.

Here are some of the key factors that helped Paper Boat become a new-age admirable brand:

1. Partnership and collaborations

The company saw early success with its marketing strategy by focusing on digital and traditional channels to reach its target audience. However, the juice company faced challenges as it attempted to scale the business. But they eventually gained a foothold in the smaller cities by partnering with Indo Nissin Foods. Today, Paper Boat has 48 SKUs across India, with a strong distribution network around the country.

At this point, they needed to ensure that their products were readily available to everyone. To guarantee this, Paper Boat is always on the hunt for ways to collaborate with leading e-commerce and delivery firms. Online resources claim that today more than a dozen countries are said to buy the company's products!

Fun fact 3: With more than 20,000 retail outlets, Paper Boat has tie-up with a wide range of enterprises, from coffee chains like Barista to hotels like the Westin and the Trident, and airlines like Indigo and Jet Airways.

2. Moment marketing

According to The Wall Street Journal, over two-thirds of online shoppers believe that the quality, timing, or relevancy of a company's message influences their perception of a brand. And Paper Boat never misses out on valuable opportunities to connect with its customers.

Fun fact 4: Renowned poet and lyricist, Gulzar wrote and narrated Paper Boat's debut campaign.

Paper Boat is ready for anything, whether it's a festival or a hot topic in the news!

3. Packaging and presentation

Paper Boat launched its product into the market with single-serving Doypack packaging. Also known as a stand-up pouch, this kind of packaging makes the product stand erect on its bottom for display, storage, and use. Elephant, the design consultant of Paper Boat, has made packaging echo its origins, values, and story in the way that best fits the narrative - capturing the nostalgia of the childhood memories of a huge customer base.

Closer to the middle of the year, the company joined forces with Tetra Pak to offer holographic packaging for its two offerings - Alphonso Aamras and pomegranate juice. This revised packaging is an enhancement that should be applauded because it is both aesthetically beautiful and easy to hold.

Fun fact 5: NASA also employs Doypack to ship beverages to astronauts in spacecraft.

Now comes the interesting part!

The packaging of Paper Boat Doypack has a hidden and interesting element at the bottom of the pack! The best part is that it was never advertised by the company itself. Curious? Try it for yourself and see what you find.

Not just packaging and selling traditional drinks, the company is also celebrating the stories and traditions associated with each of these drinks.

4. Building connections with target customers

One of the things that set Paper Boat as one of India's fastest-growing consumer brands in the industry is their focus on developing relationships with their customers. Co-founder of Paper Boat Neeraj Biyani shares, "When we started out, we knew that we had to do more than simply package and sell these drinks. We wanted to revive the memories and traditions associated with them. And we wanted to ensure that the young generation doesn't forget the drinks that their grandparents grew up drinking."

They did not focus on merely selling their products; rather, they made a concrete effort to build a connection with people by drawing on shared experiences from their childhood. For instance, their campaign - ‘ Confessions by Siblings!’

Another such example of their marketing campaign is the production of ‘ short films in multiple languages’ celebrating childhood memories.

For instance: Here is a short story named - Paper Boat Postcard.

A tale that is certain to cause a commotion in the calm waters of your recollections of childhood!

My First Train Ride, Jab Bachche They, Waiting for Ma, My Struggles with the Treasure Chest, and many others are all examples of short stories that can all bring out the child in you.

Paper Boat is arming itself with every significant piece of equipment and repair in order to compete with the huge giants that dominate the Indian beverage industry, such as Dabur India, PepsiCo, Coca-Cola, and B Natural, amongst others.

The juice company has been going up against the tides and winning due to a number of factors, including raising capital totaling USD 103.5 Million in 14 rounds and adding op investment firms like Narayana Murthy-led Catamaran Ventures, Footprint Ventures, and Sequoia Capital into its tally. Their success story serves as a useful reminder that, in order to succeed in an industry as cutthroat as this one, it's important to focus on creating a bond with your target audience.

In 2017, Interbrand named Paper Boat a "breakthrough" brand, and AFAQs ranked Paper Boat in the top 10 buzziest brands in India for 2016. Paper Boat has established itself as one of India's fastest-growing FMCG brands in India, thanks to its meteoric rise to prominence.

The company has a bright future and we're excited to see what its friendly brand voice does next!

We've all read case studies on international brands, but here are a few case studies on Indian companies that are well worth your time to check out:

The Inspirational Story of Balvant Parekh | The Man Behind Building an INR 7000+ Crore Empire
“I Could Not Buy A Ticket To Sholay” How Vedanta Chairman Rose From Depression To Success?
Amid False Reports Of Being Acquired By HUL, A Quick Recap Of How MDH Masala Turned Into The Spice King Of India!
The TVF story | From being rejected by MTV to giving hits like Aspirants, Kota Factory and Pitchers
Story of the woman who transformed Vimeo from a failing company into a Billion-Dollar SaaS company

I am a storyteller by nature. At Unstop, I tell stories ripe with promise and inspiration, and in life, I voice out the stories of our four-legged furry friends. Providing a prospect of a good life filled with equal opportunities to students and our pawsome buddies helps me sleep better at night. And for those rainy evenings, I turn to my colors.

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Paper boat beverage: branding delightful nostalgia description.

Hector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages' future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company's total sales, 2016 would be a critical year for Hector Beverages. Should the company add more variety to its line of products, or should it focus on a few best-selling variants? Would the Paper Boat brand remain strong despite the launch of a similar product by a major competitor? Could Hector Beverages maintain its hold on the Indian ethnic drinks market? Saju B. is affiliated with VIT University. Hari Krishnan K. is affiliated with VIT University. Joseph Jeya Anand S. is affiliated with VIT University.

Case Description Paper Boat Beverage: Branding Delightful Nostalgia

Strategic managment tools used in case study analysis of paper boat beverage: branding delightful nostalgia, step 1. problem identification in paper boat beverage: branding delightful nostalgia case study, step 2. external environment analysis - pestel / pest / step analysis of paper boat beverage: branding delightful nostalgia case study, step 3. industry specific / porter five forces analysis of paper boat beverage: branding delightful nostalgia case study, step 4. evaluating alternatives / swot analysis of paper boat beverage: branding delightful nostalgia case study, step 5. porter value chain analysis / vrio / vrin analysis paper boat beverage: branding delightful nostalgia case study, step 6. recommendations paper boat beverage: branding delightful nostalgia case study, step 7. basis of recommendations for paper boat beverage: branding delightful nostalgia case study, quality & on time delivery.

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Case Analysis of Paper Boat Beverage: Branding Delightful Nostalgia

Paper Boat Beverage: Branding Delightful Nostalgia is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Paper Boat Beverage: Branding Delightful Nostalgia is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Paper Boat Beverage: Branding Delightful Nostalgia case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Paper Boat Beverage: Branding Delightful Nostalgia will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Paper Boat Beverage: Branding Delightful Nostalgia case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Paper Boat Beverage: Branding Delightful Nostalgia, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Paper Boat Beverage: Branding Delightful Nostalgia case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Paper Boat Beverage: Branding Delightful Nostalgia case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Paper Boat Beverage: Branding Delightful Nostalgia

Step 1 – Problem Identification of Paper Boat Beverage: Branding Delightful Nostalgia - Harvard Business School Case Study

The first step to solve HBR Paper Boat Beverage: Branding Delightful Nostalgia case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Boat Hector is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Boat Hector, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Paper Boat Beverage: Branding Delightful Nostalgia. The external environment analysis of Paper Boat Beverage: Branding Delightful Nostalgia will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Paper Boat Beverage: Branding Delightful Nostalgia case study. PESTEL analysis of " Paper Boat Beverage: Branding Delightful Nostalgia" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Paper Boat Beverage: Branding Delightful Nostalgia macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Paper Boat Beverage: Branding Delightful Nostalgia

To do comprehensive PESTEL analysis of case study – Paper Boat Beverage: Branding Delightful Nostalgia , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Paper Boat Beverage: Branding Delightful Nostalgia

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Paper Boat Beverage: Branding Delightful Nostalgia ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Boat Hector is operating, firms are required to store customer data within the premises of the country. Boat Hector needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Paper Boat Beverage: Branding Delightful Nostalgia has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Boat Hector in case study Paper Boat Beverage: Branding Delightful Nostalgia" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Boat Hector in case study “ Paper Boat Beverage: Branding Delightful Nostalgia ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Boat Hector in case study “ Paper Boat Beverage: Branding Delightful Nostalgia ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Paper Boat Beverage: Branding Delightful Nostalgia ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Boat Hector can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Paper Boat Beverage: Branding Delightful Nostalgia case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Boat Hector needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Paper Boat Beverage: Branding Delightful Nostalgia

Social factors that impact paper boat beverage: branding delightful nostalgia, technological factors that impact paper boat beverage: branding delightful nostalgia, environmental factors that impact paper boat beverage: branding delightful nostalgia, legal factors that impact paper boat beverage: branding delightful nostalgia, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: paper boat beverage: branding delightful nostalgia case study solution.

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Paper Boat Beverage: Branding Delightful Nostalgia is a Harvard Business (HBR) Case Study on Sales & Marketing , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

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[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the sales & marketing.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Sales & Marketing. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Paper Boat Beverage: Branding Delightful Nostalgia HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

Marking out the protagonist and key players in the case study from the very start.
Drawing a motivation chart of the key players and their priorities from the case study description.
Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Paper Boat Beverage: Branding Delightful Nostalgia Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Paper Boat Beverage: Branding Delightful Nostalgia

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

Zero down on the central problem and two to five related problems in the case study.
Do the SWOT analysis of the Paper Boat Beverage: Branding Delightful Nostalgia . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Paper Boat Beverage: Branding Delightful Nostalgia
SWOT analysis will also provide a priority list of problem to be solved.
You can also do a weighted SWOT analysis of Paper Boat Beverage: Branding Delightful Nostalgia HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Paper Boat Beverage: Branding Delightful Nostalgia

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Paper Boat Beverage: Branding Delightful Nostalgia

Another way of understanding the external environment of the firm in Paper Boat Beverage: Branding Delightful Nostalgia is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Paper Boat Beverage: Branding Delightful Nostalgia Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

Detailed understanding of the case,
Clarity of HBR case study fundamentals,
Analyzed case details based on those fundamentals and
Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Paper Boat Beverage: Branding Delightful Nostalgia case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Paper Boat Beverage: Branding Delightful Nostalgia case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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A selection of companies mentioned in this report includes, but is not limited to:

Hector Beverages
Hajmola Yoodley
Parle Agro and Coca Cola

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Table of Contents

Case Study of the FloatABoat Campaign By Paper Boat

Paper Boat Brand is an Indian beverage brand that was created in 2013. The company sells a variety of drinks, including juices, soda, and iced tea.

PaperBoat’s products are sold in India, the United States, and the United Kingdom. PaperBoat’s mission is to “bring back the childhood memories of India through Paper Boat’s range of delicious drinks.”

The company’s products are made with all-natural ingredients, and PaperBoat is committed to using sustainable packaging.

PaperBoat’s products have received a number of awards, including the Gold Medal for Best New Product at the World Beverage Innovation Awards.

About Paper Boat:

In April 2011, four friends Neeraj Kakkar, Suhas Misra, Neeraj Biyani, and James Nuttall started a startup Hector Beverages based in Gurgaon and rolled out Tzinga in Delhi and Bangalore for almost one-fifth of the cost of the biggest energy drink brand in the market, Red Bull.

The drink was a hit at an early stage but soon distribution costs and limited variants of Tzinga became a problem. They needed more production options and breakeven looked like a remote possibility.

But on one hot summer day, when all of them were having lunch together, Nuttall decided to make aam Panna. “Misra used to get aam Panna made by his mother, and it was terrific. That was the genesis of Paper Boat,” says Kakkar.

PaperBoat started with two variants in August 2013: Aam Panna and jaljeera. These were followed by cameras, kalakhatta, kokum, golgappe ka pani and imli.

The drinks are packed in squishy pouches that are easy to carry and are part of the brand’s appeal in urban India.

Hector’s PaperBoat range of drinks currently accounts for 75% of its sales. It’s also one of the few home-grown beverage brands to have tasted success.

Hector Beverages has opened its second manufacturing plant in Mysore to meet growing demand. Hector also sells PaperBoat in the US, Malaysia, Dubai, and the UK, mainly catering to people of Indian origin.

It has also tied up with British supermarket chain Tesco Plc to sell its products in London. The company has also tied up with Indo Nissin, owner of the popular brand Top Ramen noodles, to expand its distribution in Tier II cities and rural pockets of India.

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Paper Boat Wiki:

PaperBoat Brand is an Indian beverage brand that was created in 2013 by Neeraj Kakkar, Suhas Misra, Neeraj Biyani, and James Nuttall. Paper Boat’s products are available in a variety of flavors, including mango, lemon, lime, orange, and grapefruit.

PaperBoat also offers a line of sugar-free drinks . PaperBoat’s products are available online and at retailers across India.

The brand Paper boat craft is associated with its focus on delivering an all-natural and traditional product. PaperBoat uses fruits that are locally sourced and in the season to make their beverages.

PaperBoat also does not use any added preservatives or artificial flavors in its products. PaperBoat’s commitment to using all-natural ingredients has earned them a number of awards, including the National Award for Best Food Product.

Paper Boat has also been recognized for its sustainable packaging. Paper Boat’s products are sold in recyclable glass bottles. PaperBoat is also working on developing a biodegradable plastic bottle.

Paper Boat products are available in India, the United States, and the United Kingdom. PaperBoat has plans to expand its international presence in the future.

The Paper Boat Brand is also associated with Paper boat origami. It is a type of origami that is used to make a Paperboat. It is a popular origami project for kids. It is easy to make and only requires a few simple supplies.

It is a great way to teach kids about geometry and fractions.

Paper Boat’s Vision:

The energy drink market is approximately estimated to be Rs 500 crore and growing at 40 percent a year and the company wants to capture a major share in this market.

Paper Boat’s brand proposition is ‘Drinks & Memories’ and with this PaperBoat company endeavors to bring back childhood to those from whom it had been snatched.

Human beings belonging to any age group, each of us has a child within us and has many childhood memorable stories.

PaperBoat, the company that makes drinks one usually has at home like aam panna, golgappe ka pani, jamun kala khatta and kokum, wants us to go back to our childhood days and relive those childhood memories again.

Paperboat Marketing

PaperBoat’s marketing plan is based on nostalgia, childhood, and innocence as a company founded on ancient recipes and memories. PaperBoat, the brand name, and the tagline ‘Drinks & Memories’ are designed to reconnect customers to their youth & childhood.

Their cocktails, such as Aam Panna and Jal Jeera, are popular beverages that their customers grew up drinking, and they have a strong connection with their childhood. The brand’s marketing aims to elicit those early memories and remind consumers of their youthfulness.

The brand image of childhood nostalgia was reflected in a series of basic, emotive commercials for PaperBoat’s television advertising campaign.

The music from RK Narayan’s iconic Malgudi Days was used to compose and perform the ads. Gulzar, India’s renowned poet and lyricist, wrote the first campaign, while Swanand Kirkire wrote the other campaigns.

The brand has also published short films to commemorate childhood memories and nostalgia in addition to its television commercials.

The following are short films aimed at eliciting the child in everyone: ‘Ride Down the River of Memories,’ ‘Waiting for Ma,’ ‘My Struggles with the Treasure Chest,’ and ‘Hum honge kamyab.’

Paper Boat launched ‘Rizwan – Keeper of the Gates of Heaven,’ a 3.30-minute film created by Humour Me, in 2016.

The film is about an old man named Rizwan who recollects his youth while also celebrating innocence, bravery, and love. To tell a moving story, the video utilized animation, narration, and strong character development.

With a strong social media presence, PaperBoat has a big following on Facebook and Instagram. It has more than 367k Facebook followers and almost 177k Instagram followers.

The brand’s Instagram account uses doodles, visual stories, and creative projects to tell the PaperBoat tale while its Facebook page features artwork representations of childhood memories.

PaperBoat has extended its marketing campaign by branching into book publishing. Paper Boat has reprints of the classics, Three Men in a Boat and Jungle Book, which were given away with beverages as part of gift boxes and sales promotions.

In 2017, the brand released Half Pants Full Pants by Anand Suspi, a collection of true-life stories about Shimoga childhoods.

#FloatABoat Campaign Strategy:

#FloatABoat has the right blend of a cause campaign, one that will not only help establish PaperBoat’s brand proposition of ‘Drinks & Memories’ but also bring back childhood to those from whom it had been snatched.

PaperBoat launched the #FloatABoat Campaign during monsoon season with the objective of tying up childhood, paperboats, and schooling with a common thread. The brand tried to bring the three together for its cause campaign aimed to educate needy children.

Commenting on the launch of the initiative, Neeraj Kakkar, Founder, and CEO of Hector Beverages said that “the monsoons were the perfect time to roll out this campaign and relive innocent moments. In a world that is getting hectic by the minute,

it serves as a reminder that there are still a few simple pleasures that can re-capture the magic of childhood – like making and floating a paper boat.” He added, “This is also our little initiative to gift a bit of childhood to people who really need it.”

The company was aiming to receive a minimum of 10 lakh uploads in 2-3 months.”

To participate in that initiative one only needed to make a paperboat, upload a picture of their paper boat on the PaperBoat site or on their social media pages like Facebook, Twitter, and Instagram and hashtag the post as #FloatABoat.

For #FloatABoat, PaperBoat had teamed up with Parivaar, a West Bengal-based humanitarian service organization that works for the development of less fortunate children like orphans, girl-children, and children from tribal areas.

And every image of paper boat that was shared on any social network, the brand donated Rs. 20 towards children’s education.

In the second part of the campaign, a letter was delivered to customers who purchased the product through Amazon and Paytm. This letter educated the reader about the cause and also gave them a playful reason to make a paper boat.

In 1.46 min video of rainy a day, while the children were allowed to play outside the class, their parents attended a special class.

The class was not a regular parent’s teacher meeting instead, parents were handed 2 scrap papers each. And to the parent’s surprise, they were asked to make paper boat out of those.

As expected only a few of them succeeded in making paper boat. The teacher then called the children inside the class and asked them to help their parents make paperboats.

At the end, audio is played saying, “Do you still remember how to make paper boats? Make one and stay like a child with every fold.”

Through the audio company asks people to upload those paper boats online as #FloatABoat and for every boat uploaded Rs.20 would be shared for children education. The company also requested people to spread the word and participate for a good cause.

While Social networks reflected user response to the campaign the brand’s social media pages were inviting people to be a part of the campaign, #FloatABoat has caused many timelines to be jammed with paper boats.

Twitter Post:

Done eating bhel? Love letter came back to you? Want to dress up an *awful* report card? Simple! Just #FloatABoat !

Your boat counts! Cast your boats for #FloatABoat !

YouTube Videos:

Hope Floats – Paper Boat (Drinks & Memories) #FloatABoat

How to make a Paper Boat – By Paper Boat (Drinks & Memories) #FloatABoat

FloatABoat Campaign’s Success:

The videos loaded on YouTube got more than 40 thousand views in mere 5 months and the emotional touch stays on with a large number of viewers.
The company plans to roll out a lot more variants, at least 25 variants in total.
The brand now is available across 20,000 retail outlets including coffee chains such as Barista Lavazza, airlines such as Indigo and Jet Airways, and hotels such as Westin and Trident.
231 boats were uploaded onto the site by mid-July ’15.
The Pape Boat donations will go to approximately 805 children, housed by Parivaar Ashram.
The company has two plants in Manesar and Mysore has plans to set up a third plant.

Key Learnings:

The campaign turned out to be Timely, Engaging & Memorable.
#FloatABoat has the right blend of a cause campaign and establishes PaperBoat’s brand proposition of ‘Drinks & Memories’.
Through the campaign company also brings back childhood to those who had distanced from it.
With social networks brands, fans and consumers got involved in a good cause, in a fun way.
Making paperboats was a win-win for the brand as well as consumers.

Conclusion!

On the concluding note, it is clear that Paper Boat is here to stay and rule the beverage industry with its wide range of drinks, Paper Boat’s products are sold in India, the United States, and the United Kingdom.

The company has a clear mission to bring back childhood memories of India through Paper Boat’s range of delicious drinks. Paper Boat is definitely a brand to watch out for!

Enroll in a digital marketing course to learn Paper Boat’s marketing secrets and how you can apply them to your own business . Paper Boat is a great example of a company that is successfully using digital marketing to grow its brand. Thanks for reading!

FAQs Paper Boat

Question: What is PaperBoat?

Answer: It is a line of all-natural Indian drinks, including juices, teas, and even cocktails. It does not use any added preservatives or artificial flavors in their products.

Question: Where is PaperBoat sold?

Answer: PaperBoat products are available in India, the United States, and the United Kingdom. It has plans to expand its international presence in the future.

Question: What type of packaging does PaperBoat use?

Answer: It uses recyclable glass bottles for its products. It is also working on developing a biodegradable plastic bottle.

Question: What is the PaperBoat brand associated with?

Answer: The PaperBoat brand is associated with nostalgia, childhood memories, and innocence.

Question: How does PaperBoat market its products?

Answer: PaperBoat uses a variety of marketing techniques to promote its products, including television commercials, short films, social media, and book publishing. PaperBoat’s marketing campaigns are designed to evoke feelings of nostalgia and remind consumers of their childhood.

Question: What is the Paper Boat company philosophy?

Answer: The PaperBoat company philosophy is based on tradition, simplicity, and quality ingredients. PaperBoat uses ancient recipes and only the finest all-natural ingredients in their products.

Question: What are some of the most popular PaperBoat products?

Answer: Some of the most popular Paper Boat products include juices, teas, and cocktails. Paper Boat also offers a line of all-natural snacks.

Question: What are Paper Boat’s core values?

Answer: PaperBoat’s core values are tradition, simplicity, and quality. PaperBoat is committed to using the finest all-natural ingredients in its products and producing beverages that are evocative of childhood memories.

Question: What is Paper Boats’ mission statement?

Answer: Its mission statement is “To bring alive indelible childhood memories through the simple joys of PaperBoat drinks.” PaperBoat strives to create products that will evoke positive emotions and happy memories for its consumers.

Source Credits: Paperboatdrinks.com, Youtube.com, Livemint.com, Bestmediainfo.com, Lighthouseinsights.in & Twitter

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Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior
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Definition of PESTEL / PEST / STEP Analysis

What is PESTEL / PEST / STEP Analysis? How you can use PESTEL Analysis for Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

At EMBA PRO , we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior case study (referred as “Boat Brand” for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. It is written by S. Ramesh Kumar, Mithun Sivagurunathan and shed light on critical areas in field of Sales & Marketing, Customers that the protagonist in the case study is facing. Managers at Boat Brand need to examine three inter-related environments in order to come up with an effective strategy. The three inter-related environments are – industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. PESTEL analysis is mainly the assessment of macro environment factors.

Case Description of Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior Case Study

Parvesh Dabuka, Head of Marketing, Paper Boat brand of soft drink was thinking about the success of the niche brand that was positioned on nostalgia and ethnic taste. This thought had two aspects, one that was not uncommon and the other a different manner of looking at brand positioning. As a brand manager of a successful brand, like any other brand manager, he was concerned about sustaining the success of the brand: he had also thought that he should look at the brand positioning of Paper Boat through the lens of consumer behavior aspects. There were a number of questions in his mind: Was the success of Paper Boat because of its ethnic and nostalgic positioning or was it because of the novelty of picking up a different proposition. Both were different aspects. The novelty of brand positioning may wean off after sometime if consumers are not committed to the brand for what it stands for. Given the rapid strides made by the competitors of Paper Boat, would consumers be more interested in the functional benefits of the brand? Do consumers experience the brand (Paper Boat) based on its ingredients? Was Paper Boat associated with consumers at the level of their self-concept? Parvesh knew that he was getting at the positioning of Paper Boat through several aspects of how consumers expressed their behavior and at the same time wondered if a category such as soft drinks generally associated with fun and frolic may appeal to the consumers on anything other than nutritive benefits or fun? Further, if consumers wanted a new association with Paper Boat, how can the brand steer away from its existing associations toward a new set of associations? He seemed to have an endless array of thoughts linked to brand positioning and repositioning. The case study explores several contemporary aspects of consumer behavior in the backdrop of the usual brand positioning efforts.

Case Authors : S. Ramesh Kumar, Mithun Sivagurunathan

Topic : sales & marketing, related areas : customers, case study solution & analysis of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, swot analysis of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, urgent - 12hr.

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Importance of PESTEL Analysis in Strategy Management & Planning Process

Strategy planning process often requires five steps – 1. Choosing the vision, mission and the reason of existence for Boat Brand. 2. Analyze the Boat Brand external competitive environment to identify opportunities and threats. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. Thus significantly impacting the ability of Boat Brand to build sustainable competitive advantage 3. Analyze Strengths and Weaknesses of Boat Brand. 4. Developing strategies that can capitalize on Boat Brand strengths and help mitigate weaknesses and impact of threats of macro-environment. 5. Execution of the strategy and building a feedback loop, using which managers at Boat Brand can fine tune processes and strategies going forward. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Boat Brand. According to Michael Porter organizational performance is to large extend determined by various industry forces.

What are Political Factors in PESTEL / PEST Analysis

The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as – Boat Brand. Political environment and other factors not only impact the cost of doing business but also long term sustainability. Some of the political factors are – governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc.

Political Factors that Impact Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

- Segregation of Political Responsibilities between Different Government Agencies – There are numerous government agencies which reduces the risk of overwhelming pressure by one agency. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances.

- Likelihood of Entering into an Armed Conflict – From the information in the Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior case study, I don’t think there is a likelihood of country entering into an armed conflict with a neighboring country.

- Role Local Governments Play – Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws.

- Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its “ease of doing business” ranking.

- International Trade & Other Treaties – The country has a good record of adhering to international treaties it has done with various global partners. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations.

- Government Regulations and Deregulations – The government is adhering to all the rules and regulations under World Trade Organization norms. There is consistency in both policy making and implementations of those policies.

- Unrest within the Country & Chances of Civil Unrest – We don’t think that Boat Brand business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country.

- Threat of Terrorist Attacks – We believe in the world of post 9/11, corporations such as Boat Brand have to live with operating under the shadow of a terrorist attack. The prudent policy should be to take insurance and other types of hedging instruments to mitigate the losses occurring because of the terrorist attacks.

What are Economic Factors in PESTEL / PEST Analysis

Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Some of the economic factors that Boat Brand should evaluate both in the present market and one in which it wants to enter are – inflation rate, GDP growth rate, disposable income level etc.

Economic Factors that Impact Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

- Foreign Exchange Rate – Number of companies have incurred losses in past few years because of forex risk in – Venezuela, Brazil, and Argentina. Boat Brand should be careful about the history of forex risk before entering new market. Many US companies have incurred losses in Mexico in regular forex crisis in that country.

- GDP Trend & Rate of Economic Growth – The higher GDP growth rate signals growing demand in the economy. Boat Brand can leverage this trend by expanding its product range and targeting new customers. One way to start is by closely mapping the changes in – consumer buying behavior and emerging value proposition.

- Financial Market Structure and Availability of Capital at Reasonable Rates – The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Boat Brand can borrow cheaply under such circumstances. But this strategy entails risks when interest rate will go up.

- Demand Shifts from Goods Economy to Service Economy – The share of services in the economy is constantly increasing compare to the share of manufacturing, goods, and agriculture sector.

- Price Fluctuations in both Local and International Markets – Compare to the level of quantitative easing in last decade the prices of Boat Brand products and prices of overall products have remained sticky in the US market. Boat Brand should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation.

- Employment Rate – If the employment rate is high then it will impact Boat Brand strategies in two ways – it will provide enough customers for Boat Brand products, and secondly it will make it expensive for Boat Brand to hire talented & skillful employees.

- Government Spending – As mentioned in the political factors, government of the country is running deficit budgets. The implication for Boat Brand is that it can boost sales of its product in short run but also expose Boat Brand to medium term forex and currency depreciation risks.

What are Social Factors in PESTEL / PEST Analysis

Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand.

Social Factors that Impact- Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

- Attitude towards Leisure – Boat Brand should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers.

- Level of Social Concerns & Awareness in Society – Higher level of social concerns in the society often result higher consumer activism and pressure from non-governmental organizations, & pressure groups.

- Societal Norms and Hierarchy – What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. In highly hierarchical societies the power of decision making often reside at the top

- Attitude towards Health & Safety – The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. Boat Brand has stringent norms for health and safety norms so in emerging economies it may have to compete with players who don’t have high cost structures that of Boat Brand.

- Education Level in Society – Education level of the society impacts both the quality of jobs and level of income. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products.

- Demographic Trend – The demographic trend is one of the key factors in demand forecasting of an economy. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. Boat Brand should consider demographic trends before new product developments and integrate features that cater to this segment. As population is ageing it will require less tech intensive products.

- Nature of Social Contract between Government & Society – Before entering into a market Boat Brand needs to understand the nature of social contract between government and society. For example it has been extremely difficult for US companies to enter UK health market as UK health system is a nationalized system and everything goes through contracts at national level.

- Types of Immigration & Attitude towards Immigrants – Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. Attitude towards immigration has come under sharp focus. Boat Brand should have capabilities to navigate under this hyper sensitive environment.

What are Technological Factors in PESTEL / PEST Analysis

Technology is fast disrupting business models across various industries. Some of the technology trends that are impacting the macro environment are – developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc.

Technological Factors that Impact Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

- Intellectual Property Rights and Patents Protection – Before entering new market Boat Brand should focus on the environment for intellectual property rights.

- Transparency & Digital Drive – Boat Brand can use digitalization of various processes to overcome corruption in the local economy.

- E-Commerce & Related Infrastructure Development – As E-Commerce is critical for Boat Brand business model. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market.

- Likelihood of Technology Disruption – If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Boat Brand has to assess whether it can live with the fast pace of technology disruption in its industry.

- Mobile Phone & Internet Penetration – Boat Brand should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities.

- Empowerment of Supply Chain Partners – Boat Brand should analyze areas where technology can empower supply chain partners. This can help Boat Brand to bring in more transparency and make supply chain more flexible.

- Technology transfer and licensing issues for Boat Brand – laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Boat Brand can avoid shakedowns and IPR thefts.

- Cost of Production and Trends – Boat Brand should assess - What are the cost of production trends in the economy and level of automatization. We at EMBA Pro believe that in near future the sector most disrupted by technological innovation is manufacturing and production.

What are Environmental Factors in PESTEL / PEST Analysis

Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century.

Environmental Factors that Impact Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

- Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry.

- Paris Climate Agreement and Commitment of National Government under the Agreement – What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. For example Trump not standing by US commitments created an environment of uncertainty.

- Influence of Climate Change – How climate change will impact Boat Brand business model and supply chain. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift.

- Corporate Social Responsibilities Culture – Are Boat Brand present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market.

- Per Capita and National Carbon Emission – What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. This will help in better predicting the environment policy of the country.

- Level of Consumer Activism Regarding Environmental Concerns – Boat Brand needs to know the level of consumer activism regarding environmental concerns is. It will help Boat Brand in both developing environmentally friendly products and thwarting PR stumble blocks.

- Waste Management – What is the policy of waste management in the prospective market and how Boat Brand can adhere to the waste management requirements in that market.

What are Legal Factors in PESTEL / PEST Analysis

Legal factors often govern – conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. If the legal system is not strong then Boat Brand can face numerous challenges – from consumer petitions to shakedowns from authorities.

Legal Factors that Impact Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

- Employment Laws – What are the employment laws in the country and are they consistent with the business model of Boat Brand. For example Uber employment system is not consistent with French laws and it is facing challenges in the country.

- Independence of Judiciary and Relative Influence of Government – The judiciary independence often reflect both strength and credibility of the institutions in the country.

- Business Laws – Before entering into new market – Boat Brand has to assess what are the business laws and how they are different from home market.

- Time Taken for Court Proceedings – Even if the country has best of the laws, it doesn’t mean much if they can’t be enforced in a timely manner. Boat Brand should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Boat Brand can face.

- Consumer Protection Laws – Boat Brand needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws.

- Transparency in Judiciary System & Processes – Transparency is essential for fair and consistent decision making. If the process is consistent and transparent then Boat Brand can plan ahead with greater conviction.

- Securities Law – What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange.

5C Marketing Analysis of Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

4p marketing analysis of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, porter five forces analysis and solution of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, porter value chain analysis and solution of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, case memo & recommendation memo of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, blue ocean analysis and solution of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, marketing strategy and analysis sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, vrio /vrin analysis & solution of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, pestel / step / pest analysis of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, case study solution of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, swot analysis and solution of sustaining an ethnic soft drink - paper boat: brand positioning and consumer behavior, references & further readings.

S. Ramesh Kumar, Mithun Sivagurunathan (2018) , "Sustaining an Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior Harvard Business Review Case Study. Published by HBR Publications.

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Tuesday, April 09, 2024

Paper Boat: Creating Drinks & Memories

By Nabamita Chatterjee | December 24, 2015

Whether it is retail design strategy for GT or MT, the brand believes in telling stories about the product and recipes which have evolved over centuries. Paper Boat remains on the hunt for great design and ideas that talk to consumers.

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How to Write a SWOT Analysis Paper

Successful businesses and people have been conducting SWOTs since at least the mid-twentieth century and have refined the process over time. The four categories you will explore in your SWOT analysis paper are Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). You can use SWOT analysis to help you assess your position in project planning, business development , finance, relationships, or for personal growth. Since SWOT analysis papers are usually assigned in business school or associated with business planning, we will focus on the steps for writing a SWOT analysis paper for business, but keep in mind that the process can be tailored to any situation—professional or personal.

If this process sounds laborious or daunting, do not fret: As with most things, conducting a SWOT analysis will get easier the more you do it, and eventually it might become an essential part of all of your decision-making processes. As you evaluate your business's strengths, weaknesses, opportunities, and threats, you will gain skills and insights that can help you evaluate yourself, your business, and various decisions you are facing.

Better than a pros and cons list

Perhaps you are thinking, This sounds just like a pros and cons list . A SWOT analysis provides more information than a simple pros and cons list, and it makes it easier to identify potential action items and areas for growth. SWOT analysis considers more than just the pros and cons of a situation: It helps you identify internal and external factors that contribute to or inhibit your success.

Strengths and Weaknesses are generally considered internal factors, so they are things that you or your company can control or can work to improve.

Opportunities and Threats are typically external factors that occur outside of your business (i.e., things that you cannot control), but they are things that could significantly affect you or your business.

Identify your objective/goal

To get the most benefit from your SWOT analysis, be as specific as possible with your objective . If you are analyzing a business, consider focusing on one particular aspect of the business.

The best way to formulate your paper is to use a SWOT analysis chart to organize your thoughts before you actually start writing.

Write down the initial strengths, weaknesses, opportunities, or threats that come to mind when you consider the objective. Use bullet points to separate items, be specific, and remember that you do not have to write in complete sentences on this chart. To be sure that you explore all applicable points, consider the following questions:

What does the business do best?
What do people like about it?
What draws people to the business?
What does the business offer that competitors can't or don't offer?
What puts the business at a disadvantage?
Consider employee feedback and customer reviews: Are there any items that multiple people have identified as issues?
In what areas does the business have less resources than competitors?
Why do potential clients choose a competitor over you?
What areas would you like to improve?

Be honest as you assess the business's weaknesses. Consider what aspects put your business at a disadvantage or what factors limit your growth potential. If you shy away from identifying weaknesses in this step, your SWOT analysis will not be effective or beneficial. Although it can be painful to identify weaknesses that are currently holding you back from personal or business growth, identifying and exploring these areas will give you the opportunity to improve. If you are uncertain if an item should be classified as a Weakness or a Threat , remember that Weaknesses are internal (things within the business that you can work to change) and Threats are external (things you have little or no control over). Also, accurately identifying weaknesses might help you recognize potential opportunities and/or threats.

Opportunities

Are there any potential market trends that suggest growth in your field in the coming year?
Does the business have any possible partnerships or sponsorships on the horizon?
Is the business considering expanding or developing new product lines or specialties?

In addition to any obvious opportunities, look at the strengths you've listed and see if there are any ways that you can turn strengths into opportunities.

Is the business affected by government policy? If so, are there any potential policy changes in the future?
What obstacles prevent you from doing more business or making more sales? Be specific and list them all.
Do you have periods of unreliable cash flow that threaten the business?
Does the weather or season affect the business?

Once you have listed all the strengths, weaknesses, opportunities, and threats, prioritize the results in each category from most impactful to least. Prioritizing your results in each of the four categories will help you visualize each item's importance so you can see how it relates to the other areas.

Writing the SWOT analysis paper

Now that you have filled out the SWOT chart and prioritized your SWOT results, you have the basic information to begin drafting your SWOT analysis paper. As with any professional paper, start with a strong introduction and state your objection and the focus of your SWOT analysis. In the next four paragraphs, describe the Strengths, Weaknesses, Opportunities, and Threats that you prioritized on your SWOT analysis chart. If you have more items for each category than can comfortably fit in a paragraph, consider condensing your list. As you review the lists in each category, eliminate redundancies and consolidate similar items. If you still have too many items to fit in one paragraph after condensing, include one to three bullet points per paragraph, and try to keep the paragraphs balanced. For example, if you write three paragraphs for strengths, try to write three paragraphs for the other three categories as well.

Once you have identified and described your SWOTs, you can use your SWOT analysis chart to develop strategies and create a plan to achieve your business goals. The analysis is the most essential part of the SWOT analysis paper, because in this portion you will create action items and develop plans that can lead to future success. Assess each of the four areas (Strengths, Weaknesses, Opportunities, and Threats) and look for commonalities or links between the categories. Some things to consider during this step:

Can you use one of your strengths to address a threat?
Look for ways to use your strengths to minimize your weaknesses.
How can you use your strengths to seize growth opportunities?
Is there a way to use your strengths to overcome threats?
Are there any weaknesses that you can address and eliminate?
Can you balance out a weakness by pursuing one of your opportunities?
Are your weaknesses preventing you from capitalizing on opportunities?
Are your weaknesses enhancing the likelihood that the business will suffer from a threat? If so, look to your strengths and see if there is a way to draw from your strengths to reduce the potential impact of the threat.

As you find connections between the bullet points in the four quadrants of your chart, start writing to generate ideas that you can turn into action. You can come back to edit these sentences and perfect these ideas later, but go ahead and record the thoughts now so you do not miss any potential connections. As you identify how different bullet points relate to each other, prioritize items that will generate revenue or reduce expenditure. Now, assess the action items that you have identified and put them in the order that makes the most sense to you. You can arrange your action items in the order that you would like to address them, or you can arrange them in the order that would make the most financial impact on the business. Organize the paragraphs in this section of the paper in your preferred order.

Now that you have performed a comprehensive SWOT analysis and identified action items to enhance strengths and reduce weaknesses, write a strong conclusion paragraph summarizing the most important findings. Keep in mind the purpose of your SWOT analysis paper here: If you intend to share this information with potential investors, make sure that you present a clear vision for growth and that you are realistic about how you will address weaknesses and potential threats. The crucial last step for any paper is to proofread, edit, and revise as needed. Now that you have completed your SWOT analysis and identified action plans, consider if applying a SWOT analysis to another aspect of your business or area of your life. Make a note in your calendar and conduct another SWOT analysis on this issue in six to twelve months so you can measure progress towards your goals.

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MBA Case Pro

boAt Lifestyle SWOT Analysis

MBA Case Pro Case Study Solution | Term Papers | Essays | Assignment

M BA case pro SWOT Analysis of case study "boAt Lifestyle" includes 4 parts - Strengths, Weaknesses, Opportunities, and Threats. Case Study "boAt Lifestyle" is written - By Rajiv Lal and Kairavi Dey and.

Strengths in boAt Lifestyle

Well-developed training and development programs, innovative product or service offerings, effective cost management, effective marketing and advertising strategies, strong customer relationship management (crm) system, high customer satisfaction, strong intellectual property portfolio, robust infrastructure, high-quality products or services, competitive advantage, established market presence, strong supplier relationships, strong online presence and digital capabilities, strong data analytics capabilities, well-established partnerships or alliances, weaknesses boat lifestyle, high employee turnover, diversion of management focus, inadequate customer support, difficulties in cost savings, limited product portfolio, inadequate market research, market share difficulties, operational costs and challenges, need investment in new technology, lack of strategic vision, opportunities in boat lifestyle, threats faced in boat lifestyle.

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Business model of Boat ~ Business Plan, Revenue Model, SWOT Analysis

Introduction

The BoAt has an amazing collection of wireless headphone, earphone & speaker that are distinguished by the quality, affordability & world-class design that the company offers. The Business model of Boat involves its business plan, revenue model, its competitors, SWOT Analysis and many more. The sole objective of the Boat company was to provide affordable, durable, and most importantly fashionable audio products & accessories for millennials.

Boat Lifestyle is a company that has just started to sail in the deep sea of audio devices market. The company is continuously performing in the market. Boat was in the right direction as the transforming India mostly comprising millennials would stick to social media and quickly search for a product in an online marketplace.

Business Plan

The company aims to satisfy the needs of users and developing products by closely observing their requirements. The first-ever product of the company was an indestructible Apple charging-cable and charger. After the founders sensed its urgency, the product was developed. boAt company has modified its approach since the beginning and has till date kept on improvising.

The company believes that Boat is a lifestyle brand and not a consumer electronics brand. The company is well-aware of its target audience. It presents stylish and affordable products that attract the youth. Keeping that in mind, Boat company has appointed all the young faces in the industry as its brand ambassadors. These ambassadors represent India’s most-followed passions (and obsessions) – Bollywood and cricket.

Boat lifestyle has a market share of 27.3% in the earwear category & it is the leading brand in this category.

Revenue Model

Moving into its revenue streams, Boat is now available both online and offline. They already touched upon its online partners while they serve their offline customers through the distribution model. It got more than 20 distributors that supply Boat’s products to offline retailers.

Competitors

The humongous success of Boat is not be gone unrecognized, though the market was felt saturated, the incoming of Boat has posed as a huge challenge for the brands listed following:

SWOT Analysis

Profitability : Boat manufacturing businesses are able to produce strong gross margins from the sale of customized boats. They are able to reduce their development to any given time, and the barriers to entry for this business are extremely high.
Leadership : Although it doesn’t take much to start this business, and entrepreneur looking to start their own boat manufacturing firm does need to have a substantial amount in of experience in the marine vessel industry.
Boat manufacturing is a highly complex business that can produce very strong gross margins for a qualified owner operator.
Many boat manufacturing companies often maintain strong relationships with one another in order to have certain aspects of a boat produced.
Economic & Political changes : These businesses are again highly subject to negative changes in the economy.
Budget controls : As such, it is imperative that the entrepreneur develop ways to control all underlying and fixed expenses in order to ensure that the business can remain profitable even during recession.

Opportunities

One of the ways that these businesses readily expand is by developing a number of preset plans that are used for mass production.
Some boat manufacturing companies will license their designs and plans to other third-party boat manufacturing companies.
Expansion : Additionally, additional orders can be handled at any given time via the expansion of the initial facilities.
The risk of an economic recession which would crimp the ability of buyers.
Heavy Competition : As the competitive range of Boat is very long, making it a huge threat for Boat as leading to the imbalance of its market position.

boAt lifestyle offers stylish as well as durable products which has been the highlight. Their effect on the market has been so much that the popularity of products of boAt has forced big giants like JBL to lower down the prices of their products to compete in the affordable audio segment.

Aditya Jain

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Please note you do not have access to teaching notes, a case study on marketing strategy of boat.

Publication date: 10 October 2022

Issue publication date: 27 March 2023

Teaching notes

Research methodology.

All aspects like finances, marketing strategy, competitors, etc. have been taken into account to provide the readers a complete and realistic image about the working, decisions and their outcomes for boAt. Secondary data has been used from blogs, company website and other sources in this study.

Case overview/synopsis

This case presents boAt’s growth in the Indian market because of India’s exponentially growing customer base in the tech and audio industry. This case brings to light all the factors considered and the business decisions to be made while growing in the market. The challenges faced by boAt after they entered the market and the company’s business decisions to overcome these challenges are also discussed. This case provides an opportunity for students to understand the dynamics associated with expanding in a competitive market to maintain growth and maximize profits.

Complexity academic level

This case is suitable for undergraduate and postgraduate students and can be used for courses in strategy, marketing, entrepreneurship and business management.

Marketing mix
Digital marketing
Competitive advantage
Competition

Acknowledgements

Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.

Singh, L. and Agrawal, A.K. (2023), "A case study on marketing strategy of boAt", , Vol. 19 No. 2, pp. 117-136. https://doi.org/10.1108/TCJ-06-2021-0087

Emerald Publishing Limited

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Sailboat: what’s holding your organisation back?

You may have heard of, or even played the speedboat innovation game to help identify what customers don’t like about your product or service. I’ve used a slightly tweaked version of this game a number of times with different organisations when looking at how they innovate. It helps to very quickly get to a positive and shared understanding of where they feel the problem areas are. People really open up and talk, in a positive way, about the bigger picture.

The game typically goes like this: Draw a boat on a large sheet of paper. Explain to the group that you all want the boat to move really fast, but that there are some anchors holding it back. Give the anchors names and stick them onto the boat. Estimate how much each of these is holding things back. When the group has finished putting the anchors on, review each of them, explaining what you mean and what needs to change.

As they explain , the game works because it gives people a way to express their frustrations without letting a group mentality or a single person to dominate the discussion. More importantly though, the Speedboat metaphor effectively creates a ‘safe’ environment, where people can talk about what’s wrong from the point of view of an observer:

Many people don’t feel comfortable expressing their frustrations verbally. Giving them a chance to write things down contributes to the “safer” process. It also helps give them an opportunity to reflect on what is genuinely most important… Asking them to verbalize their issues, especially in writing, motivates them to think about these issues. Many of them will self-identify trivial issues as just that: trivial issues, and, in the process, focus on the truly big issues. Thus, they end up getting to voice their complaints, but they’re put into perspective, and when they get used to THINKING about their complaints, especially quantifying what the impact is, they are more reasonable and contribute more to success.

I’ve also run a few SWOT analysis with senior managers and teams, to help them identify and share strengths, weaknesses, opportunities and threats.

What would be great to do is combine the boat metaphor and the safe environment — and add to it a bit by identifying both negatives and positives, as well as make more explicit what is inherent to the organisation itself and what is beyond their locus of control.

So, with that objective, I’ve added to and extended the original game into something that is more well-rounded and structured — whilst retaining the safe environment and focus on generating constructive ideas to help improve a team or organisation.

Sailboat Exercise

The game setup for “Sailboat” is almost identical, except the picture is one of a sailboat and the paper is separated into four areas. This way you can separately consider both positive and negative factors and also help identify whether they are internal (attributes of your organisation that you can control) or external (environmental factors that are difficult to control).

Sails – strengths: positive factors that are internal to your organisation Things that help your boat go faster because of the crew (your people) or the attributes and ship itself (the company and how it operates). For instance, your brand, your proven ability to innovate, speed, agility, culture.

Anchors – weaknesses: negative factors that are internal to your organisation Things that are acting to pull or drag your organisation, acting as a brake and holding you back. These are typically things that the organisation has more control over. For instance: your processes, governance, organisation, skills and experience.

Trade-winds – opportunities: positive factors that are external to your organisation The tide moving in your favour (technology, obsolescence of operating models) Sunshine and clear blue waters (the luck that might push you forward and help you) plentiful fish (new customers etc) to replenish you and sustain your crew.

Storms – threats: negative factors that are external to your organisation Typically things that might happen to you and you can’t necessarily control them. Sharks (technology disruptors, loss of key people, things that could hurt your profits) and pirates (competitors who might plunder and steal your market share). The gale force winds that your organisation might face in the future, the huge waves that could break you in two (a PR disaster, losing a key client), rocks or other hazards that needs to be navigated carefully (regulatory issues).

Facilitating

Allow people to start wherever they want and make sure you don’t rush it. Typically there will be an initial flurry of activity as people quickly get all the most obvious things out. Then there is often a bit of a lull and only one or two ideas might come out. Encourage and allow people to dig a bit deeper though and often there will be a second wave of ideas and thoughts that come out. If you cut this off too soon you may miss some more insightful and creative ideas.

It’s good to then make the time to talk briefly through each of them. There are no wrong answers, this is divergent and people are entitled to their opinion. Don’t let it get off track at this point though. Set a guideline 2 minutes max for people to explain each one, and only delve deeper if there is misunderstanding. Disagreement is ok. Healthy even. There will be duplicates and areas that are closely related and overlap. Group them as best you can to help see the commonality, as well as an overview of the whole.

Getting to actions

Having done that ask the group to consider where you could: a) Match strengths with potential areas of opportunity b) Convert weaknesses into strengths and threats into opportunities (or minimise them).

The last step is the convergent part, bringing it back to some concrete actions. These can form part of a longer term strategy, especially where there is a fundamental shift required – but there should also be lots of potential initial steps, to either confirm assumptions about opportunities or address weaknesses. Ask the group to prioritise ( we would suggest CD3 , of course) and identify who is best placed to lead on each of them. You may want to review the output of this in a months time and see if anything new has changed the landscape of what is holding your organisation back.

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Boat Manufacturer Business Plan and SWOT Analysis

Boat Manufacturer Business Plan, Marketing Plan, How To Guide, and Funding Directory

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People love water activities and boating. As such, there are a number of boat manufacturers within the United States produce standard sized vessels as well as a tremendous number of customizable options. For the purposes of this business plan, this is a type of business that produces one-of-a-kind boats specific for the customer specifications. One of the reasons why many people get into the boat manufacturing industry in this capacity is that they are able to provide a number of different designs and customization features for each client. Rather than taking the capital risk of producing a boat that may not sell, boat manufacturers that operate in this fashion are able to limit their financial risk by only engaging in a manufacturing process once an order is received from the client. Usually, a deposit is made which usually covers all the underlying materials and labor costs prior to the sale of the boat. Usually, the startup costs associated with the new boat manufacturing firm run about $100,000 to $500,000 depending on the size of the facility that will be used to develop the boat. In some cases, a boat manufacturing business must be located on a body of water or very close to it in order to test each vessel is produced by the business. The gross margins from sales for these businesses is typically around 50% although these figures can be higher in the event that a number of specialized customizations are provided to the customer.

Given the fact that this business produces boats on a one-off basis in a specific to a client’s specifications, most financial institutions are willing to provide a working capital line of credit or small business loan in order to get these operations off the ground. Of course, a boat manufacturer business plan is going to be required. This document should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, there are approximately 2,000 independently owned and operated boat manufacturing companies within the United States and each year these businesses produce about $15 billion revenue per year.

One of the things that should be mentioned within the business plan is that these businesses are highly subject to negative changes in the economy. The acquisition of a new boat or similar marine vessel is an expensive purchase, and as such during deleterious economic conditions some people will reduce their expenditures on nonessential items. However, the vast majority of people that are able to buy a custom boat are relatively immune from negative changes in the economy given their substantial income and net worth. A demographic analysis discussing the types of buyers for boats should be included as well.

A boat manufacturer SWOT analysis should be produced in conjunction with both a marketing plan and business plan. This document outlines those strengths, opportunities, weaknesses, and threats faced by these businesses. As it relates to strengths, boat manufacturing businesses are able to produce strong gross margins from the sale of customized boats. They are able to reduce their development to any given time, and the barriers to entry for this business are extremely high. Although it doesn’t take much to start this business, and entrepreneur looking to start their own boat manufacturing firm does need to have a substantial amount in of experience in the marine vessel industry.

For weaknesses, these businesses are again highly subject to negative changes in the economy. As such, it is imperative that the entrepreneur develop ways to control all underlying and fixed expenses in order to ensure that the business can remain profitable even during recession.

For opportunities, one of the ways that these businesses readily expand is by developing a number of preset plans that are used for mass production. Some boat manufacturing companies will license their designs and plans to other third-party boat manufacturing companies. Additionally, additional orders can be handled at any given time via the expansion of the initial facilities.

As stated above, the biggest threat faced by these businesses is the risk of an economic recession which would crimp the ability of buyers.

A boat manufacturing company marketing plan also needs to be developed. Most importantly, and expansive online presence should be maintained in order to ensure that people can see previously developed boats while also taking a look at the experience of the founders and the production staff. This website should feature content rich images as well as text discussing all aspects of the company’s manufacturing process and operations. This website should be mobile friendly and listed among all major search engines.

One of the other ways that these businesses market their operations is by frequently attending fairs that are geared towards boating and yachting enthusiasts. This is one of the quickest ways to develop a strong brand name given that sales literature can be distributed to interested buyers as well as third-party companies that may work with the business on a subcontracted basis. Many boat manufacturing companies often maintain strong relationships with one another in order to have certain aspects of a boat produced. Frequently, once a business establishes itself a little bit more they will take out full-size print advertisements in boating and yachting magazines as well as distributed circulars that showcase boats for sale.

Boat manufacturing is a highly complex business that can produce very strong gross margins for a qualified owner operator. Although these businesses do face some downward pricing pressure during an economic recession, a qualified entrepreneur can very quickly manage all underlying expenses while ensuring that the business is able to generate a moderate amount of revenue at any given time. There’s nothing about this industry that is going to change moving forward, although continued increases in technology have made the production of boats and much more streamlined process.

Boat Branding Case Study: How boAt Captured the Audio Market

Damini Bhandary

Technology has advanced to such a level that, we are surrounded by some of the greatest inventions of humankind. Wherever we looked at, we are surrounded by electronic devices from smartwatches, to wireless speakers to wireless earbuds; all of these are keeping us preoccupied with their services.

The tech market is at its top form now. Music is something that soothes our soul, so there is hardly anyone who doesn’t like listening to music. It becomes even better when you’re travelling alone, nothing can beat the feeling of having music as your companion.

Now, every person has their own preferences, including for music as well, in this case, headsets and earphones are mandatory so that you could listen to your favourite tracks without being a hindrance to others.

The demand for headphones and earbuds has increased at an immense level in the last few years. So much that we will always find a person holding one of the equipment, all the time. There are various companies that provide all types of mobile phone assortment to their customers including earphones and headsets. Among them, one of the most famous ones in India is the company called boat.

In this article, we will talk about boAt's branding strategy and how it has established itself with its prominent and quality products as one of the most loved consumer electronics brands in India.

“What new technology does is create new opportunities to do a job that customers want done.” –Tim O’Reilly

About boAt Branding Strategy of boAt Target Audience Promotion and Advertisements Pricing and Quality of the Products FAQ

The boAt is an Indian company that deals with audio tech that mainly focuses on products like wireless speakers, earbuds, smartwatches , headsets, and earphones. All of them are quite accessible in terms of price. the boAt was founded in the year 2016 by Aman Gupta and Sameer Mehta. The main aim of the company is to provide people with fashionable tech and be a part of their daily lifestyles. Currently, Vivek Gambhir is the CEO of the company.

boAt started its journey with the capital of just INR 30 lacs, which was invested by the founders themselves. As per the reports of 2020, boAt is said to be selling 14,000 to 15,000 of its products daily and has over 2 million customers and has bale to attract the attention of their customers by developing a wide range of earphones, wireless speakers, Airdopes and headphones. The quality and the price make it more approachable to its target audience.

Branding Strategy of boAt

boAt first started experimenting by creating Apple charger cables with anti-destruction properties. It was the time when people were suffering because of getting their charger cable damaged without any obvious reason.

boAt grabbed this opportunity and up their game by creating the indestructible charger cable for Apple. This is how they stepped into the market with unique products that solved the problems of the customers .

That was just the beginning, and then the company started creating products like headphones and earphones. It was so reliable that it can be worn even while working out or exercising. These products were able to get popular amongst the younger generation who are into fitness .

Target Audience

From the beginning boAt was focused on the youth who are into fitness, they made all the products by keeping their target audience in mind. The demand for indestructible products has been increasing day by day, they understood it and started developing it. Plus with various advertisements, they tried to capture the attention of their target audience.

Promotion and Advertisements

To promote the durability of the products, boAt made advertisements where it can be seen people wearing all those gadgets while doing intense workouts and jogging, this proves what the brand is trying to convey to its audience.

From the very first, boAt was focused on marketing through digital marketing and social media. It took up many social media influencers to promote the products as well as their brand. Apart from that various celebrities like Cricketers Rishab Pant, Shikhar Dhawan, Virat Kohli , Shreyas Iyer were a part of a group of celebrities who endorsed boAt.

Not only that Bollywood star, Kiara Advani , Kartik Aaryan, and singer Neha Kakkar and Diljit Dosanjh were present in the list of celebrities as well. They mainly focus on athletes for the promotion of their brand.

Apart from all these, boAt has collaborated with Lakme Fashion week in 2019, promoted its products, and introduced itself as a lifestyle brand instead of an electronic brand. With developing products like smartwatches, portable speakers, and other wearable gadgets it has truly transformed itself into one.

These collaborations with different brands that are liked and followed by the youth are getting boAt its audience. Recently, boAt has collaborated with Bira 91, and the products of boAt can be seen in the music video.

Pricing and Quality of the Products

The best factor and one of the reasons that the brand boAt became such a success was its pricing strategy . Neither it is extremely overpriced nor it is unimaginably cheap, it is just in between. The target audience of boAt is mainly youth so they find it perfect to invest in.

Apart from that, even being affordable, boAt has taken special care of the quality of its products; it hasn’t compromised with it even a bit. The current revenue of boAt as per the 2021 financial year is Rs 1,511.7 crore.

It has been 6 years since boAt was founded and within a little, it has been able to capture the world of electronic gadgets in a mesmerizing way. It has established itself as the 5 th largest brand of wearables in the world and the number 1 audio earwear brand in India. By putting all the branding strategies properly, and selecting their target audience carefully, boAt has achieved an immense level of success and it is only going to get bigger and better in the future.

Is boAt a Chinese company?

boAt is an Indian-based consumer electronics brand that focuses on headphones, earphones, earbuds, smartwatches, and wireless portable speakers.

Who is the CEO of boAt?

Vivek Gambhir is the current CEO of boAt.

Why is boAt so successful?

The reason behind boAt's success is its ingenious marketing strategy and affordable prices.

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Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis

What is SWOT analysis?

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SWOT Analysis of Paper Boat Beverage Branding Delightful Nostalgia

Strengths of Paper Boat Beverage Branding Delightful Nostalgia

Weaknesses of Paper Boat Beverage Branding Delightful Nostalgia

Opportunities of Paper Boat Beverage Branding Delightful Nostalgia

Threats of Paper Boat Beverage Branding Delightful Nostalgia

Advantages and Limitations of SWOT analysis for Paper Boat Beverage Branding Delightful Nostalgia

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Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis

Problem Statement

Internal Analysis

SWOT Framework:

Weaknesses:

Opportunities:

SWOT Analysis

VRIO Analysis

Porter Five Forces Framework:

Bargaining Power of Customer:

Threats of New Entrants:

Rivalries among Competitors:

Threats of Substitutes:

Porter’s Five Forces Model

Economical:

Technological:

Environment:

PESTEL Analysis

Alternative 1- Growth in Number of Parks:

Alternative 2- New Formats (Entering into Small markets):

Alternative 3- Interactive Digital Platform:

Alternative 4- Content Development:

Alternative Solutions

Financial Evaluation of Alternatives:

Data and Assumptions

Alternative-1 Valuation

Alternative-2 Valuation

Alternative-3 Valuation

Alternative-4 Valuation

Action Plan:

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MBA Case Study: Paper Boat Teaches Some Serious Marketing Strategies For Startups

Table of content:

1. Partnership and collaborations

2. Moment marketing

3. Packaging and presentation

4. Building connections with target customers

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Case Analysis of Paper Boat Beverage: Branding Delightful Nostalgia

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