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Ultimate TikTok Guide for Authors

Clearly, social media has reshaped and influenced how we communicate and interact. Information, whether personal or public, has become so conveniently shared online through different social media platforms.

It is a widely adopted tool insofar as communication is concerned, and it is hardly surprising that social media has blown to become one of the major marketing channels.

As a writer, you can use social media to reach as many potential readers as possible and create a fan base for your work.

One particular social media platform that has taken the world by storm is TikTok. This platform has gained popularity during the 2020 pandemic, and it is now one of the most popular social media platforms in the world.

What is TikTok though? What makes it unique? How will you use TikTok to expand your influence as a writer? This article is meant to answer these key questions.

Here is the ultimate TikTok guide for authors.

How do writers use tiktok.

TikTok is a video-sharing-focused social networking service owned by a multinational tech company, ByteDance. It was first released in 2016 but only managed to gain popularity around 2020.

As a writer, it might seem strange to use TikTok in book marketing. However, the platform hosts a variety of short videos with a genre that spans from dance to education. It is a very potent channel to put forward and promote your work.

TikTok is a fun and vibrant platform that is geared towards what is hip and new, whose users are predominantly a younger demographic. Recently, older users have also been getting into the TikTok craze.

As a writer, the challenge is making a rapport with your potential readers. Take the time to identify your target market. This will make it easier to curate your TikTok content according to their tastes.

Strategy for authors

It is rather commonplace that popularity and competition are closely associated. Literally, millions of TikTok users are posting content on a daily basis. If you want your own content to do well, you should have a set strategy.

If you are going to create video content for TikTok, you should make sure that your content is as interesting as possible. Even if your content is informative but it is not fun or eye-catching, it won't really do well in TikTok.

Remember that you have only a few minutes at most to catch your viewers' attention. If your video does not get their attention within that time, then your potential viewers will just move on to another video.

The best thing about TikTok is that there is a myriad of subjects that you could make content for.

Here are some tips for marketing your book through TikTok.

• Do a quick video about your book cover

Your book cover is one of the first things that your potential readers will see of your book. Take a short video of your book cover. Show off the art being used on your book cover.

• Read excerpts from your book

You could also post a short video of you reading excerpts from your book. This will give potential readers a sample of your writing style. You could also add captions and graphics to the video to make it more visually pleasing.

• Use trending songs in your content

Take the time to check what songs or sounds are trending in TikTok. Check how many videos used these songs or sounds. If they have thousands of users, then you should use them. Just make sure that using this song or sound does not break any copyrighted songs.

• Use trends to your advantage

If you take a look at other writers' TikTok videos, you would see some of them using trends in their videos. Check the current trends and try to incorporate them into your videos as well. It could be a new dance move or challenge. What's important is that you could effectively use them in your content, which should relate to your book.

• Give Out Book Recommendations

One of the best ways you could use TikTok as a writer is by giving out book recommendations. Remember that many book lovers usually look to TikTok for book recommendations, and you will be providing them a service with your recommendations.

How writers on TikTok can make money

While your first reason for uploading content through TikTok is to create a following for your work as a writer, you could in fact also make money through your TikTok channel as well.

Why do you think there are so many TikTok stars out there? They are posting content because it earns them money, and so could you. Here are some tips on how to make money as a writer, through TikTok.

• TikTok Ads

One way you could make money through TikTok is through ads. Some companies will pay a good amount of money if you mention their products in your videos.

• Creator Fund

When it comes to getting money for your TikTok account, one of the most efficient is the Creator Fund feature . Through the Creator Fund, you will be rewarded in monetary form for your content. The main condition is that your content gets as much viewer engagement as possible.

• TikTok could act as an online store

You could post examples of your work through TikTok. You could put the payment and delivery details in your video's captions.

How to Create an account

If you are serious about using TikTok as a platform for your work, you should know how to make an account. It is relatively easy and fast. Here is a step-by-step guide on how to create a TikTok account.

• Download the app

The TikTok app is free and very easy to download. Just go to your preferred app store and click download. It usually does not take too long to download. Once you have finished downloading it, open the app and sign up.

Signing up is a very fast and efficient process. Just give them core details such as your full name, e-mail address, and other online addresses you are using.

• Edit your profile

Once you have finished signing up, it is now time to edit your profile. When you edit your profile, you should make sure that you design it with your branding in mind.

• Test-film your first video

After you finish editing your profile, you should now test-film your first video. While you make your first video, you should take the time to check all the features that TikTok offers. With these features, you will be able to create a video that meets your standards.

• Upload the video

Once you feel that your video is ready, you could upload your video. It is easy to upload, and you could schedule when your video will be posted.

• Connect with other users

One of the best things about TikTok is that the more you engage with other TikTok users, the wider reach you will have. You could share another user's video through your account. You could also direct message other users to give them your well-wishes or if you want to collaborate with them.

TikTok hashtags for authors

If you are going to use TikTok as an author, it is important that you know how to use hashtags. Like any other social media tool, hashtags are capable of giving your videos as much visibility as possible. This will also make your content a lot easier to find and amplify the reach of your content.

Using hashtags is relatively simple. All you need to do is to type the hashtag symbol (#) and add a keyword that could lead potential viewers to your video. If you want to make your hashtags more efficient, you could also use hashtag generators.

#authors #author #books #writers #bookstagram #writing #writer #book #authorlife #writingcommunity #writerslife #amwriting  

Authors on TikTok

While TikTok might not be a likely platform for writers, a good number of authors have used TikTok and are doing quite well. Here are some great TikTok author accounts that you could use as inspiration.

• John Green @literallyjohngreen .

John Green is already established as an author and has written a bevy of best-selling works such as Paper Towns and Looking for Alaska. His videos are quirky and fun and give insights into his life as an author.

• Great Valley High School Library @gvhslibrary

The account was founded and run by the school's librarian Ms. B. Here, the videos are fun, informative, and show a unique perspective on the literary world that an experienced librarian could bring.

• Cait's books @caitsbooks .

This popular TikTok account is run by a long-time book lover known as Cait. She gives out detailed and fun book recommendations for bibliophiles all over the world.

How Could Writers on TikTok Boost Their Careers?

If you want to boost your writing career through TikTok, it is best that you find a hook. A good number of authors have made an impact in TikTok. You should remember, though, that these writers are usually established and already have a following.

If you are just starting out as a writer, it could be a bit difficult to create a rapport with your potential fan base. Take the time to think up a core concept for all your videos.

You could create a character or alter ego. It could be a bibliophile or a quirky book lover. Your character could be practically anything. What's important is that your core ideas will get your videos noticed.

How often you should post on TikTok?

If you want your TikTok videos to do well, it is important that you have a set schedule for all your posts on TikTok. The main question though is how often should you post on TikTok? There is no set number of times that you should post on TikTok.

Take the time to experiment on how many times you should post. Post videos at different intervals. In one week, you could post videos just once. In another week, you could post three times.

Observe the amount of engagement that your videos got. Which posting times got more engagement? By doing so, you will be able to gauge how many times you should post.

In the past few years, TikTok has become one of the most widely used social media platforms in the world. It gained full steam during the 2020 COVID-19 pandemic, and now, a multitude of people is using it to create fun and original content.

As a writer, you could also use TikTok to spread the word about your work and enhance your influence. With these tips, you could use TikTok in the most efficient way possible.

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Using TikTok for Your Academic Papers? Make Sure to Consult Other Sources

Information on TikTok is more interactive than what you find from a Google search. But ensuring the accuracy of that information is crucial to using TikTok to support your studies.

Currently, more than 50% of four-year college students in the United States use TikTok videos for help with their homework. Students responding to the Intelligent.com survey noted they use TikTok mostly for help with math, English, and art (compared to other subjects). More than 34% of the survey’s respondents said they also used the platform to help complete their college application essays .

TikTok has become the go-to search engine for Gen Z. The content is interactive and, as a result, often more engaging than traditional web articles. For many students, this makes what they learn on TikTok stick more than, say, reading from a textbook with outdated stock images.

However, while there is space for TikTok in academia, it should not be the only source — or even the first source — you turn to for research. Here are some tips on how to use TikTok for academics in ways that support (instead of skewing) your learning.

Viral TikTok Videos as One Part of the Research Process

Like Wikipedia, TikTok makes it easier to find information. But while Wikipedia articles often cite sources, TikTok creators are not in the habit of including references.

That means it is on you to fact-check the information you find on TikTok to ensure its accuracy. This can be tricky, as TikTok is designed to keep you consuming content on the platform. You need to leave TikTok and consult other sources — a key part of the research process.

Viral TikTok videos can certainly be one part of your research process. For example, you may use TikTok as your first step in the process to get more information about a particular topic. Watching videos on TikTok may give you context for which additional questions to ask and the information you need to fact-check via other means, whether that is using a traditional search engine and consulting articles on Google or visiting the library.

The number of likes or views on a video or the number of followers a creator has is not an indicator of trustworthiness. Misinformation and disinformation are rampant across social media, including TikTok. Part of your job as a student is to gain the skills needed to analyze a source and verify information with other sources.

You also need to know what your professors expect and understand your university’s policies.  There continue to be privacy concerns around the use of the app within the United States. In fact, Dr. Casey Fiesler, an assistant professor at the University of Colorado Boulder, has discussed the topic on her TikTok channel.

Some universities, including Auburn University and the University of Mississippi, among others, have banned access to the app on their networks. You can still, of course, access the app on campus, but not via on-campus Wi-Fi.

Expanding Your TikTok Videos Search

The TikTok algorithm is wildly effective — if you like being shown more of the same type of content that you want to see. Videos are curated to your interests and, very quickly, it knows exactly what you like.

While that makes for a seemingly great user experience, it also means you are only seeing the world through a very small frame. Take a step back, and there is an entire world you are missing. 

While the TikTok creator community is diverse, it does not mean that the videos you are served are diverse.

Scott Helfgott, vice president of academic affairs at Shorelight, recommends searching for opposing views to see what comes up. There are multiple perspectives to any event, and Helfgott encourages students to gather as many perspectives as they can.

This ensures that you are exposed to different cultures, perspectives, and experiences you might not see if you do not break out of the algorithm and what the algorithm is programmed to show you.

“You cannot rely on one TikTok video as a source of truth,” he says. “The video appears on your page because the algorithm knows you want to see specific content based on your history. There is another side of it.”

Understanding TikTok’s limitations and potential pitfalls will help you know when it is appropriate to use TikTok for academic purposes and when it is not. “Do your research before you accept what a person is telling you as truth — you do not know if the source is qualified,” stresses Helfgott. 

According to a recent Intelligent.com survey , 65% of students believe the information on TikTok is “somewhat” accurate, while 17% believe it is “very accurate.”

Knowing whether the information is accurate or not will not come from research on the platform. It requires getting off TikTok and verifying the facts: go to the person’s LinkedIn profile, verify their bio, and confirm that this is a real person who is qualified to speak on the topic. 

When Is it Appropriate to Cite TikTok Videos? 

You may have certain classes where it is appropriate to use and cite TikTok videos as part of your assignment.

Ask your professors whether it is appropriate to use both traditional and new sources. “I have not heard of many professors accepting TikTok in isolation, without another source,” shares Helfgott. “It is up to the professor to decide whether they accept TikTok as a source, and this is evolving all the time.”

Helfgott recommends using TikTok to help develop writing and research skills, but not necessarily citing TikTok videos as a source unless doing so is appropriate for your assignment. “There typically needs to be something that you cite in addition to the TikTok video,” he says.

For example, a marketing course may have you look at how businesses are using TikTok to reach their customers. Are they connecting with their target audience? Are they selling too much in a way that turns their audience off? You can evaluate whether their TikTok advertising efforts are effective or not.

Writing courses, particularly courses like writing for the web or humor writing, may also have you spending time on TikTok for class. Part of the appeal of TikTok — and why some videos do so well — is because it is far more entertaining than content on other mediums. 

Screenwriting and film courses may have you practicing writing scripts for TikTok videos. How can you tell a story in just a few seconds? (The sweet spot for TikTok videos is currently between 15 and 60 seconds .) Can you keep people engaged for a 10-minute story (the longest length currently allowed on TikTok)?

Even when it is appropriate to use TikTok videos for research, Helfgott stresses the importance of fact-checking. He points out that as artificial intelligence continues to improve, almost everything can be fake. Helfgott mentioned a video that combined footage of US President Biden with a completely fake speech that he never made. The video matched the speech to his mouth movements in a way that was hard to tell whether it was fake.

“With any research, including TikTok, you need to go to a lot of sources,” Helfgott explains. “You cannot rely on one individual or one type of source. You need multiple sources, multiple perspectives.”

If you are using TikTok as part of a course, you need to know how to cite the source and give credit to the creator. Both the Modern Language Association (MLA) and American Psychological Association (APA) have updated their style guides to include a format for citing TikTok.

Using TikTok to Support Your Learning

Rather than being a source you cite for classwork, TikTok instead can be a great way to supplement your learning. It combines visuals, audio, and text all in one place. And you may even find your professors are sharing content on the platform, too!

You can find videos on how to manage your time, how to write different types of essays, how to write a thesis statement, and more. It can be a great way to refresh what you learned in class. There are also videos that dig into specific math problems and English-language nuances.

For example, Andrea Holm has a master’s in technology in education and has spent years as an English teacher and English as a Second Language (ESL) teacher. Her videos offer bite-sized tips on one specific element of the English language, such as explaining the word “the” and how to use it.

For math, there are channels like Free GCSE Maths Teacher that break down algebra problems and other math concepts into quick videos, such as solving algebraic fractions . Watching how a problem is broken down step-by-step can be a great way to reinforce math concepts you are learning in the classroom.

There are even celebrity academics on TikTok, like Neil deGrasse Tyson who explains concepts like energy and how stars are born on his channel.

Helfgott also points out that you can use TikTok to find out about certain classes and majors, too. For example, you can search things like “What does a data analytics major do” and find videos on data analytics. You can also use it to find opportunities for things like summer internships or top firms for internships in a particular location. 

When to Move from TikTok to In-Person Support

While TikTok can help offer quick tips that help you improve study habits, time management, and productivity, you can also receive that same support in person. 

In-person support gives you a deeper, more comprehensive experience for improving study habits or getting the academic support you need. Plus, programs are tailored to your specific needs so you can ensure you are getting the right support. 

Helfgott urges students to take advantage of professors’ office hours. Office hours are designed to give you answers to questions or additional help, whether you run out of time in class or feel more comfortable talking with your professor one-on-one.

Similarly, Stanford professor Tom Mullaney, who posts on TikTok as firstgenprofessor , regularly shares videos about navigating college courses and campus life overall — reinforcing the idea that while it’s great to begin on screen, nothing compares to in-person connections. 

On TikTok, you can certainly find tons of videos on topics like resume writing and elevator pitches. That is a great way to get information before you take a first pass at writing your own resume, cover letter , and more. But you can also get one-on-one support on these materials. Experts can review your resume, help you with interview practice questions, and offer networking tips so that you are putting your best foot forward. (Shorelight’s career development services do just that, with resume and interview preparation help, assistance with internship and job searches, and more.)

Advisors can also help you navigate course selection and connect you with on-campus resources that can further support you. For example, Shorelight’s Accelerator programs offer both academic support and career development services . You can get English-language support , along with tutoring and mentoring. 

Whichever university you decide to attend in the US will also have tutoring centers for writing, math, and languages. These centers can give you the one-on-one support you need from both experts and peer mentors who can help you review specific math problems or work with you on key elements of essay writing , for example.

Career centers are another great resource. Here, you can have confidence in the counselors’ credentials, Helfgott points out. These professionals have a master’s degree and are qualified to support your career search. “You can interact with them personally and build a relationship,” says Helfgott. “That is not going to happen when you are watching three- to five-minute videos from a stranger who may be unqualified to give advice.”

The advantage of working with experts on campus is that the university has vetted the person who is working with you.

Lastly, Helfgott offers one additional word of caution: “You may start on TikTok for academic reasons, but then you might go down a rabbit hole of non-academic content a few minutes later.” Set a timer for yourself so, if you find yourself watching cat videos, you can get back on track.

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WriterTok: What Is It?

Krystal N. Craiker

TikTok is the fastest growing social media platform. In fact, it was the most downloaded app of 2021 and is on track to hit that record again in 2022.

It’s no surprise that readers and writers alike are flocking to the social media app, and in particular, the WriterTok community. WriterTok is a subset of content creators who share videos about writing.

Here’s everything you need to know about WriterTok and how you can use it to promote your writing.

What Is WriterTok?

Is tiktok good for writers, how do writers use tiktok.

Within the TikTok app, there are communities that are identified by hashtags. These communities include MomTok, MoneyTok, and WitchTok.

WriterTok is a group of TikTok creators who are published authors and aspiring authors. They share funny videos about writing problems, advice about the writing process and publishing process, writing prompts, and more.

WriterTok’s fast-growing community creates writing-themed content for other writers and for their readers. It can be a valuable resource for connecting with other people in the industry.

TikTok is the hottest social media app right now, and there’s no indication that this is changing anytime soon. It is expected to hit 1.5 billion monthly active users by the end of 2022. The US alone has 138 million monthly active users.

As well as offering an endless supply of viral dance videos, TikTok is an excellent, free tool to connect with people who love to read and write books. It offers a large, captive audience for writers to share their writing with.

WriterTok is just one niche community. It’s a great way to network with other people who understand the struggles of writing, and it’s an invaluable learning resource. WriterTok videos can help you learn new skills and hone the ones you already have.

The best community on the app for novel writers is BookTok . BookTok is a community of readers. If you write books, this is where you’ll find your target audience.

Is TikTok Good for Poets?

Novel writers aren’t the only writers out there. TikTok can be a great place for poets too.

The hashtag #poetry has over 36 billion views. Yes, billion! TikTok allows poets to share their poems and reach a much wider audience. People who never thought they were into poetry now watch poetry videos on the app.

There are several more popular hashtags you can search to find talented poets or post your own works:

• PoetryTikTok (250 million+ views)
• Poem (3 billion+ views)
• Poems (780 million+ views)
• PoetryTok (499 million+ views)
• Poet (1.4 billion+ views)
• PoetryLover (1.9 billion+ views)
• Poets (29 million+ views)
• PoetTok (59 million+ views)

Poets often share their poetry in videos with pretty music and aesthetic background images.

Writers use TikTok to create videos about their writing process or the field of writing in general. Sometimes trends emerge within WriterTok, so you’ll see many authors making similar videos.

Some TikTok creators will share writing prompts . Prompts can help push your creativity to new heights. If you aren’t ready to make TikTok videos just yet, try using some of the writing prompts to improve your skills.

Writing advice videos are also popular. TikTok videos can make writing advice feel less sterile and more personal than just reading a book on the craft.

You can meet some amazing, supportive writers through WriterTok. You can start building a community by commenting on other people’s videos and regularly engaging with their content.

It’s also a great way to interact directly with your readers. Respond to their comments and messages when possible to help build a loyal fanbase.

WriterTok Post Ideas

Creating TikTok videos can be intimidating at first. Spend some time getting familiar with the app and the writing and reading communities. See what sort of content performs well.

If you’re stuck, here are a few writing ideas you could post on your TikTok account:

TikTok doesn’t have to be scary. Start by seeing what’s out there. When you do start making videos, they don’t need to be elaborate. Simple is okay at first—you’ll improve and find your own video style with time and practice.

But don’t overlook the value of this social media app. It’s a free tool that can bring you book marketing success and connect you with a powerful community of writers and readers.

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Krystal N. Craiker is the Writing Pirate, an indie romance author and blog manager at ProWritingAid. She sails the seven internet seas, breaking tropes and bending genres. She has a background in anthropology and education, which brings fresh perspectives to her romance novels. When she’s not daydreaming about her next book or article, you can find her cooking gourmet gluten-free cuisine, laughing at memes, and playing board games. Krystal lives in Dallas, Texas with her husband, child, and basset hound.

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