AO1- Kelman (1958) proposed three types of conformity which are compliance, internalisation and identification. Compliance involves simply ‘going along with. others’ in public, but privately not changing personal opinions or behaviour. Compliance results in only a superficial change.
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AO1- Kelman (1958) proposed three types of conformity which are compliance, internalisation and identification. Compliance involves simply ‘going along with. others’ in public, but privately not changing personal opinions or behaviour. Compliance results in only a superficial change.