essay review shopping mall

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Shopping Mall Review Essay

As someone who loves shopping, I have had the opportunity to visit several shopping malls around the world. In this essay, I will provide a comprehensive review of shopping malls, covering various aspects, from the ambiance, store offerings, to the overall shopping experience.

Shopping malls have become a popular destination for both shopping and leisure activities. These megastructures feature a variety of stores, restaurants, and entertainment centers, offering a one-stop-shop experience. However, not all shopping malls are created equal, and as a frequent shopper, I have noticed that some malls are more impressive than others. In this essay, I will provide a detailed review of shopping malls, highlighting the features that make them exceptional.

The ambiance of a shopping mall is crucial as it sets the tone for the shopping experience. A well-designed mall creates a welcoming atmosphere, encouraging shoppers to spend more time browsing and exploring the different stores. The layout of a shopping mall is an essential factor that contributes to the ambiance. Malls with an open layout make it easier for shoppers to navigate and explore stores. A mall that is easy to navigate is less stressful and more enjoyable.

Lighting is another critical factor that contributes to the ambiance of a shopping mall. Malls with ample natural light are more inviting and create a more relaxed shopping experience. Artificial lighting is also essential, and malls that have invested in energy-efficient lighting have a more vibrant and lively atmosphere. Furthermore, the temperature of a mall can significantly impact the ambiance. Malls that are too hot or too cold are uncomfortable, and shoppers are less likely to spend time exploring the stores.

Store Offerings

The variety of stores available in a shopping mall is another critical factor that shoppers consider. A mall that offers a wide range of stores provides shoppers with more options to choose from. Popular stores that cater to a broad audience are essential in any shopping mall. However, malls that offer unique and exclusive stores attract more shoppers.

In addition to the variety of stores, the quality of the stores is also important. Shoppers want to know that the stores in the mall offer high-quality products and services. Malls that feature luxury brands attract a different type of shopper and can set themselves apart from other malls in the area. A mall that offers a combination of high-end and affordable stores caters to a wider audience, making it a popular shopping destination.

Entertainment

Entertainment is an important aspect of a shopping mall. Malls that offer a variety of entertainment options attract more shoppers, especially families with children. A mall that offers a cinema, arcade, or indoor playground is more likely to attract families, creating a more lively and bustling atmosphere.

Furthermore, events and exhibitions are also popular in shopping malls . Malls that host events such as live music, fashion shows, and art exhibitions create a more dynamic and exciting environment. These events not only attract more shoppers but also create an opportunity for shoppers to engage with the mall on a deeper level.

Shopping Experience

The overall shopping experience is what sets shopping malls apart from other retail experiences. A shopping mall that creates a positive and enjoyable experience for shoppers is more likely to be successful. One way that shopping malls can enhance the shopping experience is through customer service. Malls that prioritize customer service create a welcoming atmosphere, and shoppers are more likely to spend more time exploring the stores.

Additionally, the availability of amenities such as restrooms, seating areas, and Wi-Fi contribute to the overall shopping experience. Malls that provide these amenities create a more comfortable and convenient shopping experience, encouraging shoppers to stay longer and explore more stores.

In conclusion, shopping malls are a popular destination for shopping and leisure activities. The ambiance, store offerings, entertainment, and shopping experience are all essential aspects that contribute to the success of a shopping mall. A mall that creates a welcoming and enjoyable atmosphere, offers a variety of high-quality stores and entertainment options, and prioritizes customer service and amenities, is more likely to attract and retain shoppers. As a frequent shopper, I have had the opportunity to visit several shopping malls around the world, and I have found that the best malls are those that offer a combination of these essential factors.

While shopping malls face challenges in the ever-changing retail landscape, the most successful malls are those that adapt to the needs and preferences of their shoppers. Malls that invest in technology, such as mobile apps and online shopping, can enhance the shopping experience and stay relevant in an increasingly digital world.

In conclusion, shopping malls remain a popular destination for shoppers, and those that provide a positive and enjoyable experience are more likely to thrive. By prioritizing the ambiance, store offerings, entertainment, and shopping experience, malls can attract and retain shoppers, and continue to be a vital part of the retail industry.

Shopping Mall Review Essay (The Oasis Mall): My Personal Shopping Odyssey

Whenever I need a dose of retail therapy and a break from the routine, my feet naturally lead me to The Oasis Mall. Tucked away in the heart of our bustling city, this shopping haven has woven itself into the fabric of my life. From its strategic location to the captivating variety it offers, The Oasis Mall truly stands as my personal oasis of indulgence.

Stepping into The Oasis Mall feels like stepping into a world of elegance and sophistication. The architecture blends contemporary design with elements of comfort, creating an atmosphere that resonates with me from the moment I enter. The carefully laid-out stores beckon with their enticing displays, guiding me through a labyrinth of options. The interior decor, a seamless fusion of modern aesthetics and timeless charm, sets the tone for an unforgettable shopping escapade.

One of the things that I find utterly enchanting about The Oasis Mall is the incredible range of stores it boasts. As a fashion enthusiast, I can’t help but smile at the sight of international fashion giants like Luxe Couture gracing its halls. However, what truly makes this mall special is its willingness to embrace the unique and the unusual. My heart skips a beat when I stumble upon the “Vintage Vibes” boutique, a treasure trove for vintage fashion enthusiasts like me. This careful curation of stores ensures that every visit is an adventure in itself.

When hunger strikes, The Oasis Mall rises to the occasion with a gastronomic ensemble that never disappoints. The food court is a culinary expedition waiting to be explored, offering a plethora of global flavors that cater to every palate. Be it a spicy affair at “Spice Fusion” or a classic burger at “Bite Bistro,” I’m spoilt for choice. This culinary journey is a perfect way to rejuvenate before plunging back into the shopping frenzy.

What truly sets The Oasis Mall apart for me is its holistic approach to entertainment and activities. With a cinema complex that screens the latest blockbusters, an arcade that rekindles my childhood memories, and an indoor playground that keeps the kids engaged, the mall transforms into a realm of leisure. The creative exhibitions and live music performances further enrich the cultural experience, making every visit a well-rounded adventure.

The ambiance at The Oasis Mall is captivating, managing to strike the right balance between vibrancy and tranquility. Every corner of the mall is meticulously maintained, offering ample seating options and soothing lighting. This attention to detail creates an environment that is not only aesthetically pleasing but also contributes to a comfortable shopping experience, even during peak hours.

The Oasis Mall’s integration of technology seamlessly into the shopping journey never ceases to impress me. Interactive touchscreens provide easy navigation, ensuring I never lose my way among the myriad of options. The mall’s dedicated app keeps me informed about ongoing promotions and events, adding an element of excitement to each visit.

While The Oasis Mall is undoubtedly a haven, there’s always room for growth. Increasing the availability of seating in high-traffic areas would make it an even more welcoming space for weary shoppers like me. Additionally, expanding the mall’s commitment to sustainability, with more eco-friendly practices, could reflect the growing environmental consciousness of our times.

In conclusion, The Oasis Mall holds a special place in my heart as my ultimate destination for retail therapy and leisure. Its perfect blend of modernity and comfort, its dedication to offering diverse experiences, and its prime location make it a standout in the city’s shopping scene. With each visit, I eagerly anticipate the unique adventures that await me, reaffirming The Oasis Mall’s position as my personal shopping paradise.

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The future of the shopping mall

Officially shopping malls are defined as “one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit.” 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. In recent decades, the concept of the shopping mall, which has its origins in the U.S. and became a full-blown modern retail trend there in the post-WWII years, has proliferated across the globe. The five largest malls in the world now reside in Asia. China’s New South China Mall in Dongguan stands at the top of the heap with 2.9 million square meters of space.

Despite its ubiquity, the mall as it’s been conceived for the last half century is at a critical inflection point. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives. No longer are they primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping.

The trends helping to create this change include changing demographics, such as an aging population and increased urbanization, which means more people living in smaller spaces and a greater need for public spaces in which to socialize and congregate. In this environment, malls offer a welcome watering hole, especially in cities where other public spaces are not safe. Sustainability concerns are causing some consumers to prefer mixed use developments where they can live, shop and work all within walking distance – instead of having to get into a car and drive to a crowded suburban mall. The growing middle classes in Latin America and Asia maintain a strong association between consumption and pleasure, driving the need for more engaging shopping experiences. And finally, the e-commerce revolution and the rise of digital technologies are fundamentally reshaping consumer expectations and shifting the function of stores toward useful and entertaining customer experiences.

As these trends advance across the global stage, they are forcing mall operators to rethink how they conceive and operate their properties. This identity crisis is most intense in the U.S., the country that pioneered malls and has the most malls per inhabitant. Thanks to a continued economic slowdown and rapid advance of the digital revolution, the U.S. mall industry is retracting and facing high vacancy levels. Websites such as deadmalls.com collect pictures of weedy parking lots and barren food courts, and try to explain how once-thriving shopping centers began to spiral downward.  

In the face of these considerable challenges, malls are seeking to stay relevant, drive growth and boost efficiency. We see successful players investing along three key fronts.

1. Differentiating the consumer offering, with a focus on experience and convenience.

Online shopping provides consumers with ultimate levels of convenience. Malls will never be able to compete with the endless product selection, price comparisons and always-on nature of online. Nor should they try. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers.

Innovative malls are incorporating value-added elements that attempt to recast the mall as the new downtown, including concerts, arts centers, spas, fitness clubs, and farmer’s markets. These services provide a level of leisure and entertainment that can never be satisfied online. Xanadu, a mall 30 km from Madrid, for instance, has gone out of its way to provide the means for parents to spend quality time with their children. The mall features a ski slope, go karts, balloon rides, bowling and billiards. Similarly, the Mall of America in Minnesota has an underwater aquarium, a theme park, and a dinosaur walk museum. In Brazil, for instance, a new focus on leisure and entertainment is already driving growth. Revenue coming into malls from these offerings grew 41 percent in 2013 compared to 2012.

An emphasis on fine dining and events  is also helping to make malls the hub of the local community – a place to share quality time with friends and family, not just wolf down a meal at the food court. The King of Prussia Mall, located 30 km from Philadelphia, has a Morton’s Steakhouse and Capital Grille. The Crystal Cove shopping center in Newport Beach, CA has more than a dozen upscale restaurants, including Tamarind of London and Mastro’s Ocean Club.

On the tenant mix front, innovative malls are strategically rethinking the types of stores that consumers will respond to. Anchor tenants that drive traffic are still key, but we also see a new emphasis on a curated mix of smaller stores that add a sense of novelty to the mall offering. Additionally, some malls are making greater use of temporary, flexible spaces that can accommodate different stores over time. Pop up stores, showroom spaces and kiosks provide customers with a sense of the unexpected and give them a reason to treasure hunt.

Finally, malls are overcoming the commoditization problem by focusing on specific consumer segments and/or creating specific zones within the mall that allow consumers to find an area that caters to them. In the Dubai Mall, for instance, “Fashion Avenue” is an area dedicated to luxury brands and services tailored to the upscale customer, including a separate outside entrance and parking area. In the 7-story CentralWord mall in Bangkok, home décor is on the 5th level, technology on the 4th, and fashion apparel on 1-3. This approach also represents a way for malls to ensure that customers don’t get lost inside the ever increasing square footage of malls.

2. Transforming the mall experience by leveraging technology and multichannel strategies.

The digital transformation of retail is not all bad news for malls. On the contrary, it presents new opportunities for malls to engage consumers throughout their decision journeys. There are three primary ways in which malls are leveraging technology:

First, they are extending their relationships with customers to before and after the mall visit. This is about engaging customers through compelling content and creating deeper bonds with them through social media and proprietary sites and apps, as well as loyalty programs. Social media can be used, for instance, to create buzz about new tenants or solicit ideas from consumers about ideas for new stores. One mall company has utilized segmented Facebook communication to speak to different communities, such as different geographies or interest groups or specific malls. Mall loyalty programs can provide the means for malls to establish a direct relationship with customers that goes beyond each visit to the mall, while allowing malls to collect precious information about customers.  

Just like retailers, malls should reach out to their customers with customized offers, gift ideas and other targeted advertisements based on real time intelligence and location-based marketing. While malls face the challenge of not having direct access to shopper purchase data, this can be overcome by inducing shoppers to use their smartphone to scan purchase receipts in exchange for points that can be redeemed for concerts tickets, books, discount vouchers for participating merchants, free parking or invitations to events (e.g., a fashion show). Alternatively, technologies such as face recognition, location-based mobile ads, and beacons are already being successfully applied in order to identify and establish targeted contact with repeat customers. Such technologies are also valuable for gathering consumer behavioral data from which malls can glean useful insights.

Secondly, malls are using technology to transform mall usability as a means of improving customer satisfaction. There is ample opportunity for malls to decrease customer pain points, while simultaneously creating entirely new delight points. Technology, for instance, can be used to address one of the biggest challenges shoppers face at the mall – finding parking. Sensors located in parking lots detect how many spots are available on each level and give visual indicators to drivers. Once within the mall, mobile apps can offer quick, easy guides to help shoppers find what they’re looking for at today’s increasingly large and multi-level malls.

Thirdly, malls are utilizing digital capabilities to take the shopping experience to the next level. It critical for malls to take a more active role in shaping the shopping experience, either by acting more like retailers or by partnering with them. Mall players are experimenting with a variety of different business models to make this happen, but there are no certain winners yet. To introduce elements of e-commerce into the mall, Taubman partnered with Twentieth Century Fox to put virtual storefronts – “Fox Movie Mall” – in at least 18 luxury malls. There, shoppers can purchase movie tickets by scanning a QR code with their smartphone. As the barriers between online and offline blur, some mall operators are venturing into online with a complete virtual mall offering. In 2011, the Australian mall company Westfield launched an online mall (and later a mobile app) with 150 stores, 3,000 brands, and over 1 million products. The company collects a small listing fee from merchants, as well as a commission of between 20-30 percent on every sale. Driven by the knowledge that 60 percent of the 1.1 billion annual shoppers in its malls use mobile devices, Westfield also created a research lab located in San Francisco, with the mission of finding technology applications and services that can further enhance the retail experience for both shoppers and retailers.

3. Exploration of new formats and commercial real estate opportunities.

The most innovative malls today look nothing like their predecessors. Although location remains the key real estate consideration for malls, a differentiated design and structure is increasingly important. Open air malls go a long ways toward lending an atmosphere of a town center, especially when they incorporate mixed use real estate. Many of the malls being built in urban areas are open and fully integrated with the landscape. The Cabot Circus Shopping Centre in Bristol, England, for instance, has a unique shell-shaped glass roof that’s the size of one and a half football fields. Incorporating environmental sustainability considerations, the mall is accessible by public transportation and features a rainwater harvesting system. Even malls that are enclosed are now incorporating more natural ambiance into their design, installing plants and trees, wood walls and floors, waterfalls, and lots of glass to let in natural lighting. Such elements help malls better blend in with their surroundings.

It is critical that malls be about much more than stores. We see the mix of tenant/public space moving from the current 70/30 to 60/40, or even 50/50. When this happens, these expanded public spaces will need to be planned and programed over the year much like an exhibition. They will be managed more like content and media, instead of real estate.

Mixed used developments offer consumers an attractive, integrated community in which to live, work and shop. They also serve to generate additional traffic for the malls while maximizing returns on invested capital. Other commercial real estate opportunities that can add alternative revenue streams are hotels, office buildings and airports.

Lastly, outlets malls are an increasingly popular alternate format in more mature markets such as the U.S., particularly after the downturn of the economy, and they have been a key driver of growth for many players. In emerging economies like Brazil, outlets are also gaining attention and we see mall operators experimenting with this format as a means of attracting price conscious consumers and deal seekers.

Implications for malls

Although these trends are expressing themselves to varying degrees in different markets around the world, we believe they are relevant globally and should be taken to heart no matter where mall companies operate. There are three strategic considerations that players should understand when figuring out how to best react.

1) Evolve the offering by defining a clear value proposition for both consumers and retailers, anchoring it on deep consumer insights and bullet-proof economics. Among the large universe of options for enhancing the customer experience, it is possible to identify initiatives that will be both ROI-positive and substantially boost the satisfaction customers have toward malls. To do this, mall players must first isolate and quantify the consumer touch points that are most responsible for driving satisfaction. Use these touch points to prioritize areas of investment and to design a cohesive customer experience program that will yield higher visit and/or spend rates, and ultimately greater consumer loyalty.

2) Increase productivity and efficiency of the current mall base through a strategic review of the tenant mix, taking into account consumer needs and retailer economics. This analysis should guide the management of rent pricing and overall commercial planning. On the cost front, the focus should be on strict management of direct and indirect costs, combined with operational efficiency, which is critical for successful customer experience transformations.

3) Think surgically about where and how to grow in a way that won’t jeopardize returns. Focus on city clusters and regions that have distinctive opportunities for growth. This includes thinking purposefully about disciplined capex management and which formats are going to create the biggest impact, whether that’s traditional, multi-use, neighborhood or outlet.

Executing against these considerations will often require that mall players develop new capabilities. Westfield, for example, has established a Digital Office group that reports to the CEO with the mission of spearheading digital initiatives across the organization. Other companies have created “customer experience” teams that are responsible for creating and integrating a unified vision of customer initiatives. Still others have created retail teams responsible for working on partnerships with retailers, or alternatively, operating retail operations themselves.

The world of retail is changing dramatically, but the mall still can have a central role in urban and suburban societies. To avoid becoming what one chief executive calls a “historical anachronism – a sixty-year aberration that no longer meets the public’s needs,” mall operators must expand their horizons of what a mall can be. They must envision themselves no longer as real estate brokers, but instead as customer-facing providers of shoppable entertainment.

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Essay on Favourite Shopping Mall

Students are often asked to write an essay on Favourite Shopping Mall in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Favourite Shopping Mall

Introduction.

A shopping mall is a place where we can find many different stores in one location. My favourite mall is the “City Centre Mall.”

Why I Love It

What makes City Centre Mall my favourite is its variety. It houses a wide range of shops, from clothing to electronics, making it a one-stop solution for shopping.

Fun and Food

Besides shopping, it also has a food court with diverse cuisines and a gaming zone, making it a fun place to hang out.

In conclusion, the City Centre Mall is my favourite due to its variety, fun, and convenience.

250 Words Essay on Favourite Shopping Mall

Shopping malls are more than just retail outlets; they are social hubs, entertainment centres, and architectural marvels. Among the many I’ve visited, the ABC Mall stands out as my favourite for its unique blend of retail, food, and entertainment offerings.

Architectural Aesthetics

The ABC Mall’s architectural design is a fusion of modern and traditional elements, creating an aesthetically pleasing environment. The high ceilings, expansive glass windows, and art installations contribute to its distinctive charm.

Retail Experience

The mall offers an unparalleled retail experience, hosting a diverse mix of both local and international brands. The well-laid-out stores, helpful staff, and a wide variety of products cater to every shopper’s needs, making the shopping experience enjoyable and effortless.

Food and Entertainment

Equally impressive is the mall’s food court, featuring a plethora of culinary delights from around the world. The entertainment section, boasting a state-of-the-art movie theatre and gaming zone, ensures there’s never a dull moment at ABC Mall.

Sustainability Practices

What sets ABC Mall apart is its commitment to sustainability. From energy-efficient lighting to waste management systems, the mall is a testament to eco-friendly practices in the retail industry.

In essence, ABC Mall is not just a shopping destination, but a space for community engagement, cultural exchange, and sustainable practices. Its unique blend of shopping, dining, and entertainment options, coupled with its commitment to the environment, makes it my favourite shopping mall.

500 Words Essay on Favourite Shopping Mall

Shopping malls are much more than just a collection of stores. They are hubs of social interaction, entertainment, and lifestyle expression. Among the many I’ve visited, the ‘Paradise Mall’ stands out as my favourite due to its unique blend of retail, gastronomy, and entertainment options.

Architectural Brilliance

The first thing that strikes you about Paradise Mall is its architectural grandeur. It’s not just a building, but a marvel of modern design that seamlessly integrates aesthetics and functionality. The open layout encourages exploration, while the glass facade invites natural light, creating an inviting and comfortable shopping environment.

Shopping Experience

Paradise Mall offers an unparalleled shopping experience. It hosts an array of international and local brands, catering to diverse tastes and budgets. Whether it’s high-end fashion, electronics, or unique handicrafts, the mall provides a one-stop solution for all shopping needs. The convenience of having a multitude of options under one roof, coupled with the mall’s customer-centric policies, makes shopping here a delightful experience.

Dining and Entertainment

The culinary scene at Paradise Mall is a gastronome’s delight. From local delicacies to international cuisines, every palate is catered to. The food court, with its wide array of eateries, is a melting pot of cultures, making dining here an experience in itself.

Entertainment is another aspect where Paradise Mall shines. The state-of-the-art multiplex cinema offers an immersive movie-watching experience. The mall also features a gaming zone, which is a haven for both casual gamers and hardcore enthusiasts. Regular events, such as live music performances and art exhibitions, add to the mall’s vibrant atmosphere.

Sustainability Efforts

In the era of environmental consciousness, Paradise Mall’s commitment to sustainability sets it apart. The mall incorporates several green initiatives, such as energy-efficient lighting, rainwater harvesting, and waste management systems. It’s not just about shopping, but about promoting a sustainable lifestyle.

In essence, Paradise Mall is more than just a shopping destination; it’s a lifestyle hub that brings together diverse elements of culture, entertainment, and gastronomy. The mall’s architectural beauty, wide range of shops, exceptional dining options, and commitment to sustainability make it my favourite. It’s a place where shopping isn’t just a transaction, but an experience that leaves you with lasting memories.

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Home Essay Examples Business Shopping Mall

Shopping Mall Experience

• Category Business
• Subcategory Industry
• Topic Shopping Mall

1. Introduction

Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. It should be noted that customer experience can negatively or positively impact the business since it determines whether the customer will return. Shopping mall experience, just like other businesses, takes into consideration the interaction between the customer and the organization. Customer experience is embedded in the time factor, in which the product interaction between the mall and the customer must take place over the duration of their relationship. It is imperative to note that the interaction between the mall and the customer is made up of three major parts namely, the customer journey, the environments that the customers experience during the experience, and the brand touchpoints that the customers interact with. In essence, the good customer shopping experience can be construed as the personal experience when all the touchpoints match the customer’s expectations. The shopping experience is greatly affected by a myriad of factors including promotions, shopper’s needs, interest, and expectations, touchpoint with the shopping ambiance including digital and physical environments, use of facilities, and customer service. Other factors include mall layout, efficiency in moving about, neatness, amenities, operating hours, payment methods, and ease of finding what they need.

Literature Review

According to Kwon et al. (2016), customer shopping experience encompasses the customer’s involvement at various levels, including sensorial, emotional, rational, and spiritual. It is contributed by not only the customers’ values but also the organization like mall providing the experience. Most notably, in today’s competitive climate, providing customers with the best experience involves more than just the innovative products and low prices because it includes all the points of contact the customer has with the business, products, and services. As the author argues, customer or shopping experience has become one of the vital strategies that retail businesses employ to remain competitive in the market. According to Kwon et al. (2016), customer shopping experience involves adding value for the customers purchasing products by taking into consideration the customer participation ad connection through controlling the aspects of the experience.

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Physical Environment

Touchpoints such as facilities or the physical environments where the malls are located can contribute significantly to the shopping experience of the customers. Since most of the retail stores are located in shopping areas like malls, it is important for shopping malls to be mindful of their reputation because a bad reputation can negatively affect the retail shops. A study conducted by Melero et al. (2017) indicated that the customer’s opinion concerning a shopping mall could negatively or positively affect the opinion of the retail shops operating within the area. Malls with fancy facilities and fascinating physical environments tend to provide an excellent opportunity for the stores to have a deeper connection with their customers, which in turn offers a positive or good shopping mall experiences. As a result, the shopping centers will be more likely to benefit from their customers’ loyalty and retention.

Another factor that affects the shopping mall experience is the promotion that is incorporated in the malls. By actively engaging customers in promotion services, they tend to develop a positive customer shopping experience. According to Lee and Tsai (2013), incorporating promotions in the malls tends to develop a greater competitive advantage than other shopping centers. In their article, the author says that promotions help to capture new customers and retain the existing ones. This behavioral culture cultivates positive customer experience, which further increases the chances that the customers will make continued purchases in these particular malls and develop brand loyalty. Kukar-Kinney et al. (2012) states that brand loyalty plays a crucial role in making the customers advocates leading to a long-term relationship between the mall and the customers. The promotions also enhance word-of-mouth turning the customer into a touchpoint for the business. A study on how deals and promotions affect every part of shopping experience shows that two-thirds of the consumers that were surveyed purchased products that they originally did not intend to buy due to the influence of the promotions or discount. The study further shows that 80% of the consumers said that they were encouraged to make a first-time purchase with new businesses if the shop offered them a discount or had some promotions on their products. To this regard, malls should ensure that they use the new customer offers and promotions to attract new customers. Having promotions occasionally encourage the customers to buy goods that they did not intend to buy. Indeed, promotions affect the shopping mall experience positively.

Mall Layout

Mall layout plays a critical role in influencing customer shopping behavior since it coupled with efficiency in moving about while shopping. Mall layout design contributes significantly to the uniqueness of the store. The interior, as well as the exterior of the mall, relays different messages on the shopping center to the customers (Van, 2012). When it comes to designing shopping malls, space management is one of the top priorities. Both the non-selling and selling areas need to be spacious for easy movement of the customers when shopping. Since customers love their shopping process to be easy and satisfying, the shopping environment should be pleasant, wide, and easy to find their preferred mechanizes with sufficient products. Mohan, Sivakumaran, & Sharma (2013) argue that customer shopping experience will rise if there are good fixtures in the mall layout design. This includes the arrangement of the product categories, arrangements of the points of sales, and the fixtures. The author further points out that customer shopping experience tends to increase when there comfortable exists in the mall. This encompasses the packing as well as the delivery of goods, and more importantly, the movement of trolleys. Therefore, having narrow and small pathways reduces the customer shopping experience in that particular mall. Whereas, having spacious pathways facilitates easy movement, hence, elevates shopping mall experience of the customers.

Moreover, good arrangements of the products on the shelves makes it easier for the customers to find what they need faster than when the products are not arranged in an unorderly manner. This is further coupled with the mall layout, whereby having a spacious shopping environment, the workers tend to arrange the products at one place, and hence they can be found much easier. By customers being able to find what they need, they get encouraged to purchase more, have a good shopping time, and enjoy the moment in the mall. Consequently, this increases their shopping experiences.

Customer Service

Regarding customer service, Srivastava and Kaul (2014) argue that a larger percentage of the post-sales customer experiences is embedded in the customer engagement center. Incorporating technology in the contact center increases the ability of the customer service center to align with the changing needs of the customers. According to the Srivastava and Kaul (2014), the contact service centers are equipped with functionality ranging from the work optimization abilities, smart rooting to omnichannel support. The author further points out that some of the businesses offer additional information to the customers upon their request. Not being able to rise to the customers’ demands, the customer service centers risk weakening or breaking their relationships with the customers. It is, therefore, quite obvious that having a more responsive and effective customer service centers helps in creating long term customers and attract new ones. This, in turn, creates a positive shopping mall experiences of the customers. However, when the customer service centers are non-responsive, do not attend to the customers’ demand, and cannot rise to the changing needs of the customers, then the business develops negative shopping experiences in the customers, which can have a severe effect on the businesses.

Additionally, the mode of payment methods that the businesses use can have a big impact on the customers’ shopping experience. As Khan (2017) advises the business owners to choose the appropriate payment method that will work or favor a large number of customers. When they choose well, they more likely to attract more customers, but when they choose poorly, they will lose customers and risk losing the business. According to Khan (2017), having a variety of payment methods create a great experience from the beginning to the end of the shopping period. Therefore, the shopping malls need to employ different payment methods so that they can increase the customers’ shopping experience, which in turn increases their purchasing power leading to more profit for the business.

In conclusion, Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. To this regard, malls should ensure that they use the new customer offers and promotions to attract new customers. Mall layout plays a critical role in influencing customer shopping behavior since it coupled with efficiency in moving about while shopping. Moreover, good arrangements of the products on the shelves makes it easier for the customers to find what they need faster than when the products are not arranged in an unorderly manner. By customers being able to find what they need, they get encouraged to purchase more, have a good shopping time, and enjoy the moment in the mall.

• Diallo, M. F., & Diop-Sall, F. (2018). How Shopping Mall Service Quality Affects Customer Loyalty Across Developing Countries: The Moderation of the Cultural Context. SAGE.RetrievedAugust14,2019,fromhttps://journals-sagepub-com.elibrary.jcu.edu.au/doi/10.1177/1069031X18807473.
• Fantoni, R., Hoefel, F., & Mazzarolo, M. (n.d.). The future of the shopping mall. McKinsey. Retrieved August 14, 2019, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-of-the-shopping-mall.
• Hami, A., Moula, F. F., & Maulan, S. B. (2017). Public preferences toward shopping mall interior landscape design in Kuala Lumpur, Malaysia. ScienceDirect. Retrieved August 14, 2019, from https://www-sciencedirect-com.elibrary.jcu.edu.au/science/article/pii/S1618866716301595.
• Hui, E. M., Zhang, P., & Zheng, X. (2013). Facilities management service and customer satisfaction in shopping mall sector. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/02632771311307070/full/html.
• Jones, M. A. (1999). Entertaining shopping expereinces: an exploratory investigation. Journal of retailing and consumer services, 6(3), 129-139.
• Kerrebroeck, H. V., Brengman, M., & Willems, K. (2017). Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. ScienceDirect. Retrieved August 14, 2019, from https://www-sciencedirect-com.elibrary.jcu.edu.au/science/article/pii/S0747563217304375.
• Khan, B. U. I., Olanrewaju, R. F., Baba, A. M., Langoo, A. A., & Assad, S. (2017). A compendious study of online payment systems: Past developments, present impact, and future considerations. International journal of advanced computer science and applications, 8(5), 256-271.
• Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and loyalty from shopping mall experience and brand personality. Services Marketing Quarterly, 36(1), 62-76.
• Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. B. (2012). The role of price in the behavior and purchase decisions of compulsive buyers. Journal of Retailing, 88(1), 63-71.
• Kwon, H., Ha, S., & Im, H. (2016). The impact of perceived similarity to other customers on shopping mall satisfaction. Journal of Retailing and Consumer Services, 28, 304-309.
• Lee, L., & Tsai, C. I. (2013). How price promotions influence postpurchase consumption experience over time. Journal of Consumer Research, 40(5), 943-959.
• Lee, P. (2017). Trouble in (shopper’s) paradise: How Singapore malls rethought the retail experience. SCMP. Retrieved August 14, 2019, from https://www.scmp.com/week-asia/business/article/2106477/trouble-shoppers-paradise-how-singapore-malls-rethought-retail.
• LeHew, M. L., & Wesley, S. C. (2007). Tourist shoppers’ satisfaction with regional shopping mall experiences. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/17506180710729628/full/html.
• Manohar, H. L. (2011). Customer shopping experience in malls with entertainment centres in Chennai. ResearchGate. Retrieved August 14, 2019, from https://www.researchgate.net/publication/268253731_Customer_shopping_experience_in_malls_with_entertainment_centres_in_Chennai.
• Melero, I., Sese, F. J., & Verhoef, P. C. (2016). Recasting the customer experience in today’s omnichannel environment. Universia Business Review, (50), 18-37.
• Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10), 1711-1732.
• Srivastava, M., & Kaul, D. (2014). Social interaction, convenience, and customer satisfaction: The mediating effect of customer experience. Journal of Retailing and Consumer Services, 21(6), 1028-1037.
• Stein, A., & Ramaseshan, B. (2016). Towards the identification of customer experience touchpoint elements. Journal of Retailing and Consumer Services, 30, 8-19.
• Tandon, A., Gupta, A., & Tripathi, V. (2016). Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/APJML-08-2015-0127/full/html.
• Van Rompay, T. J., Tanja-Dijkstra, K., Verhoeven, J. W., & van Es, A. F. (2012). On store design and consumer motivation: Spatial control and arousal in the retail context. Environment and Behavior, 44(6), 800-820.

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Test Resources

TOEFL® Resources by Michael Goodine

Sample imaginary situation essay – opening of a new shopping center, the question.

Imagine that it has been announced that a large shopping center will open in your neighborhood, and you have been asked your opinion. Would you support or oppose its construction? Use specific reasons and details to support your answer.

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The Sample TOEFL Essay

         Shopping malls have a major impact on the neighborhoods surrounding them.  Personally, I believe that these effects are mostly negative, so I would oppose the construction of a new shopping area in my town. I feel this way for two reasons, which I will explore in the following essay.

         To begin with, a shopping mall would cause many small local businesses to shut down, which would have a negative effect on overall employment.  It is true that a shopping mall would employ a lot of people from the community, but the jobs lost at small local retailers forced out of business would be greater in number.  For instance, when a shopping mall opened in the small town where my parents live, it forced their favorite local hardware store out of business. Even though the hardware store located in the new mall was three times as large as the family store, it only employed half as many people.  Not only that, but the small local store employed well-paid experts, while the shopping mall mainly hires teenagers who earn minimum wage.

         Secondly, shopping malls often result in urban sprawl, which is something that reduces the quality of life in the surrounding area.  While small local shops are usually located at the center of a city, shopping malls are usually found on the outskirts of town. It is possible for customers to walk to local stores found downtown, but it is necessary to drive to shopping malls.  To make matters worse, after a shopping mall becomes successful, other retailers will open up nearby and patronizing them also requires driving. I am of the opinion that the ability to walk to shops and services is a part of a high quality of life. My brother’s experience is a compelling example of this. Last year, a shopping mall opened in his city, and his favorite downtown bookstore closed as it couldn’t compete with the new bookstore in the mall.  He has told me many times that driving forty minutes just to buy a book is a real inconvenience, especially since he could just walk to the old bookstore.

         In conclusion, I would strongly oppose the construction of a shopping mall in my hometown.  This is because it would force small family-run businesses to shut down, and because it would cause my life to be less pleasant. (394 words)

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Ielts essay sample 1121 - shopping in shopping centers or local markets, ielts writing task 2/ ielts essay:, some people prefer shopping in shopping centres while others prefer local markets. what are the advantages of each which shopping experience do you prefer.

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Essay Samples on Shopping Mall

Complexities and differences between traditional and e-retailing.

Retailing is a method of distribution process, in which all the operations involved in the marketing of the goods are sold directly to the end customer. It is include the person who has intention to buy the product and the selling of goods or services...

• Online Shopping
• Shopping Mall

The Essential Benefits of Shopping Malls

Shopping malls have enhanced the shopping culture with the many benefits they offer. The most important advantage of shopping malls is that shopping malls are one of the most popular forms of 'one-stop shopping' which serves as if it is a store for all one...

Improving Energy Efficiency In Indonesian Built Environment

Introduction Increasing energy consumption is amongst the biggest threat to our environment in this day and age. Rapid urbanization and industrialization coupled with the changing consumer behavior of humans is taking a toll on the environment. The current conventional methods of energy consumption is not...

• Energy Efficiency
• Environmental Protection

Local Eating Place Observation: The Cuisine Diversity In The U.s.

Introduction American food can be described under many foodways, making it difficult to narrow down a food and tradition that is entirely American when so many cultures contribute to American food. In food courts and food halls, we can see the American social culture in...

• American Culture

Why Retailers Should Switch To Regular Shopping Hours During The Black Friday Chaos

Black Friday is a major day where retailers make the most profit by putting items on extreme discounts or promoting new items for affordable prices. These retailers are looking to draw in a crowd on the fourth week of November. Consumers get up and prepare...

• Black Friday

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Role of the Purposes Behind the DLF EMPORIO Mall in New Delhi

In contemporary times, the purpose of shopping malls which is to shop is just a tip of the iceberg. Instead, it serves multi-social and entertainment purposes too. For this assignment, I chose 'DLF EMPORIO,' a mall which is located in the heart of India, i.e.,...

The Advantages Shopping Malls and Online Stores Have Over Each Other

In the typical shopping world, in order to buy an item, you must leave home for what you want and what you desire. There are many forms of conventional shopping, such as department stores, shopping malls, markets, etc., In the online environment that a customer...

Retail Apocalypse – The Fall of The Shopping Malls

The most imperative social trend impacting retail today is the age-old model where people had to go to the store to buy something has been cut because buying something or rather anything is quicker, simpler infinitely more convenient done online.Also given the fact that Gen...

The Impacts of Online Shopping

If you were to ask someone ten years ago if they thought online shopping would become more popular than in store shopping, they would most likely think you were crazy for even asking something like that. Online shopping has become popular over the last few...

Best topics on Shopping Mall

1. Complexities and Differences Between Traditional and E-Retailing

2. The Essential Benefits of Shopping Malls

3. Improving Energy Efficiency In Indonesian Built Environment

4. Local Eating Place Observation: The Cuisine Diversity In The U.s.

5. Why Retailers Should Switch To Regular Shopping Hours During The Black Friday Chaos

6. Role of the Purposes Behind the DLF EMPORIO Mall in New Delhi

7. The Advantages Shopping Malls and Online Stores Have Over Each Other

8. Retail Apocalypse – The Fall of The Shopping Malls

9. The Impacts of Online Shopping

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The correct choise - Mall Yevropeyskiy

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There are quite many shopping centers in Moscow. This one is attractive in terms of interior... read more

Lets get it out of the way first, I do not go on holiday to shop, so a 4 star review is pretty high... read more

The correct choise

Here is the correct choise for shopping in Moscow. Just near the metro station which helps you easily access to it. There are all kind of shops and other facilities inside which you are looking for in a modern mall. Because of my profession I also visited other malls but Evropeisky is enough for a foreigner to visit his or her Moscow trip.

...for a European. As the name implies, if you're looking for the European brands of fast fashion variety, such as Mango, Zara, Stradivarius, Promod, along with Aldo, Mexx, Marks and Spencers and many many others, even of more luxurious variety, visit. You can access it directly from the Kievskaya metro station and the shopping experience is a very good one. The food court has also a very good selection of various cuisines.

We found lots of famous European brands here....e.g. Zara, Mango, Promod, long champ bags. There is a huge supermarket at the basement. For those who love high end goods, there is a special wing, the Galleria. I agree with the first review, security are posted at every entrance of most shops, and it feels uncomfortable if you go in with a huge tote. Shopping is definitely better done along Tverskaya.

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