sample of jingle composition

• Do Not Sell My Personal Info

•  ⋅ 

11 Classic Examples Of Exceptional Jingle & Slogan Writing

What makes a great slogan? Here are 11 examples of successful brands that have become iconic thanks to high-quality writing.

The best copywriting makes an emotional connection that leaves your audience craving more.

How can you make this sort of memorable impression on your target audience?

The slogans and jingles used by major brands are designed to stick in the audience’s mind.

That way, months or even years later, you may catch yourself humming a tune from a commercial or reciting a catchy slogan.

In this article, you’ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling.

11. Motel 6: “We’ll Leave The Light On For You.”

This Motel 6 slogan was born in the best way: as an ad-libbed line-turned-instant success – and a perfect representation of the motel brand and its values.

Created off the cuff by NPR personality Tom Bodett, this slogan was an optimal way to convey the hotel chain’s welcoming spirit, affordable prices, and general availability.

A slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate.

And it’s working.

If it isn’t broke, don’t fix it.

10. Maybelline: “Maybe She’s Born With It. Maybe It’s Maybelline.”

Used since 1991, the slogan was the anchor for “ the number one cosmetics company in America ” and its advertising.

It made it until 2016, when it was replaced by the brand’s new “Make it Happen” tagline. But not before it was voted “ most recognizable ” over the last 150 years by Marketing Week in 2013.

9. Red Bull: “Red Bull Gives You Wings.”

Red Bull has been a revolutionary product creating a revolutionary experience since the Austrian company’s inception in 1987.

And what better way to do that than with a slogan like “Red Bull gives you wings” for an energy drink that was going to change your day, and ultimately your life?

The only problem was, Red Bull wasn’t offering much more than the average cup of coffee in terms of a jolt (via caffeine). And the U.S. District Court of the Southern District of New York decided that the slogan was misleading customers .

The extra pep in your step – or “wings” as Red Bull called them in its marketing – was deemed ambiguous and Red Bull paid out a $13 million settlement .

8. Skittles: “Taste The Rainbow.”

Remarkably, even decades after it was created, the slogan for Skittles, “Taste the rainbow” has done plenty right.

What began in 1963 under the name “Glees,” Skittles have become the most popular non-chocolate candy in America with its iconic slogan.

Sure, being a tasty candy helps.

But the brand’s marketing has found a way to keep the same slogan throughout multiple generations, all while effectively communicating with its audience in a way that has kept us listening, watching, and even laughing .

The slogan has helped convey an enticing image for its product and its relationship with the “rainbow” reference, a connection it will likely always – at least for the general future – be associated with.

And for good reason.

7. McDonald’s: “I’m Lovin’ It.”

Another jingle that was communicated – at least in the beginning – by a famous personality was McDonald’s long-running slogan of “I’m lovin’ it,” which got assistance from Justin Timberlake in 2003 when it launched.

The fast-food company’s campaign was anchored around the J.T. song by the same name, which became one of Timberlake’s full-length songs on his album at the time.

McDonald’s spent $1.37 billion in advertising in 2003 when the campaign launched, which led to an 11% increase in sales that year ($17.1 billion).

So, yeah, you could say it worked.

6. Marines: “The Few. The Proud. The Marines.”

Used since 1977, “The Few. The Proud. The Marines.” has remained one of the Marines’ primary recruiting slogans, but it hasn’t been the only one.

Other, similar slogans were used (i.e., “If everybody could get in the Marines, it wouldn’t be the Marines”) but none have lasted as long as “The Few. The Proud.”

Each supplemental slogan has served a distinct purpose to the Marines recruiting missions in terms of needs of the military branch throughout different generations, according to the Marine Times.

“The Few. The Proud.” was nearly dropped in 2016 after the organization explored other possibilities but made a proud return to the Marines’ marketing strategy after a short hiatus in 2017.

“‘The Few. The Proud.” does a great job distinguishing (the Marines) from the other branches (of military) and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Times in 2016.

5. Army: “Be All You Can Be.”

While the Army has since stopped using its “Be all you can be” slogan, its impact cannot and has not been ignored.

And it still resonates today.

The slogan was used by the land warfare service branch from 1980 through 2001 and was eventually replaced by several new attempts to effectively reach its target audience.

First came “An Army of one,” which ran from 2001 to 2006 but didn’t show the same success as “Be all you can be.”

That was eventually replaced by the short salute “Army strong” in 2006, which was successful, but did not carry the same type of message as “Be all you can be,” according to Sergeant Major of the Army Daniel Dailey.

“‘Be All You Can Be’ was a national identity to the Army … it is still today,” Dailey said. “I can say ‘Be All You Can Be’ and people just – it was the national identity to the Army.”

That’s a slogan that’s certainly implanted in many of us who grew up around that 21-year stretch of “Be all you can be” messaging. I know I’m one of them.

4. Burger King: “Have It Your Way.”

The fast-food chain’s most successful slogan to date, “Have it your way” was a revolutionary call-to-action for Burger King’s customers to order what they want, how they want it.

It’s easily Burger King’s most well-known slogan in a battle that was devoted to catching up to McDonald’s while also fending off other chain challengers. The slogan helped ( the best it could ).

BK ditched the phrase in 2014 and has since replaced it with several new slogans, including the “Be your way” slogan and, most recently, “Feel your way” slogan, both obvious plays on the original jingle.

3. GEICO: “15 Minutes Could Save You 15% or More on Car Insurance.”

GEICO spends more than a billion dollars a year to tell potential customers they could save money if they use it as their insurance company.

It was the top brand advertiser on YouTube in 2019, and it shows.

We all know the slogan – and the humorous commercials that often accompany it.

It’s simple, concise, and communicated across a multitude of mediums: switch to GEICO and you’ll save money.

It’s also (mostly) true, according to a study by Forbes.

Catchy, easy-to-remember, and, most of all, legitimate in its claim – the GEICO recipe for success has helped build one of the most noticeable brands in America.

It also helps to have deep pockets, A.K.A. budget.

2. Farmer’s Insurance: “We Know A Thing Or Two Because We’ve Seen A Thing Or Two.”

Another insurance company making big noise in a clouded insurance market is Farmer’s.

Competing among some of the most notable advertisements in rotation (see: Geico, State Farm, All State), Farmer’s nails this slogan that is based on real-life facts and statistics and also relays a message of confidence and trust to its customers.

Built around the idea that Farmer’s has dealt with some seemingly unbelievable insurance claims – and properly taken care of those involved and covered by Farmer’s – the car insurance company-turned multi-line, multi-company insurer and financial services group even has  Unbelievable Claims section on its website to back up its claim.

It’s tough to contend with high spenders like GEICO, but at least when Farmer’s does it, it drives home a strong and meaningful (and true!) slogan that can help put customers at ease.

1. Nike: “Just Do It.”

The power of the best slogan of the several decades comes from not just its longevity, but its overall impact, not just on the fitness and footwear industries, but in powerful and meaningful walks of life.

That it would also help shift the industry when Nike needed it most makes it that much better, too.

Aiming to gain market share from other brands like Reebok, advertising executive Dan Wieden created the game-changing slogan on Nike’s behalf from two unusual places in 1988, further adding to the longstanding tagline’s lore.

“It was about the ultimate statement of intention,” Liz Dolan, former chief marketing officer at Nike, told The Washington Post . “It had to be personal.”

And it was and continues to be.

Just as momentous as its support to helping Nike grow into the worldwide powerhouse it is today is the ability it has had to adapt and continue to still inspire to this day.

From Colin Kaepernick and his stance against social injustices  to women’s equality and admiration, to being a large part of some of the gutsiest performances by athletes across the world, Nike’s message has consistently motivated humans to be faster, stronger, and better.

“Just do it” has only grown in intensity and effectiveness as Nike continues to utilize the message and the underlying drive-home point in all of its overarching messaging.

It’s evolved into a cultural rally cry for standing up for what’s right, fighting your hardest, and making a real impact that isn’t limited to the field, court, or rink.

Nike will continue to use the infamous tagline for many more years to come, and it will likely keep winning by doing so and shifting with the times.

Slogan Writing Tips and Resources

Ready to write a catchy slogan for your brand?

Here are some resources that will help you sharpen your writing skills.

Incorporate your brand’s main keyword phrase like Geico or name like Maybelline to ensure your audience remembers the most important part of your message.

• 13 Essential Online Writing Tools to Help Improve Your Content – A list of the best tools to help you improve your writing and time management skills.
• 7 Unexpected Lessons That Changed The Way I Write – One writer looked beyond writers’ courses and discovered these lessons that transformed her writing.
• How Flow State Can Make Digital Marketers More Productive – If you want to boost your creative productivity, learn how to take advantage of the flow state.
• 15 Tips That Will Improve Your Writing Today – 15 pieces of advice from an experienced freelance writer.

If you instantly recognized or had music come to mind when seeing one of these examples, congratulations.

It just proves that slogans and jingles have the kind of staying power you want in your advertising and marketing.

More resources:

• 7 Brands That Are Looking Awful During The Coronavirus Pandemic
• 4 Tips For Measuring Your Brand Lift In Google Search
• Content Marketing: The Ultimate Beginner’s Guide

Featured Image: Shutterstock/Yuliia D

Sam Hollingsworth is a native New Yorker currently helping lead SEO efforts for 829 Studios, as well as a seasoned ...

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.

100+ Jingle Writing Examples to Spark Your Imagination

Last Updated on March 8, 2023 by Dr Sharon Baisil MD

What is jingle in writing?

A jingle is a short, catchy musical phrase or phrase used in an advertisement to help potential customers remember the product or service being advertised. The jingle writer, or composer , is responsible for creating the melody and lyrics of the jingle. A jingle can be used in radio, television, and print advertisements to make the advertisement more memorable and effective. A jingle can be used to create a positive association with the product or service being advertised, as well as to provide information about the product or service.

Many jingles have become iconic and have become part of popular culture. The use of jingles in advertisements is an effective way to capture the attention of potential customers and make the advertisement more memorable. By using a jingle , the advertisement has a greater chance of success and the product or service being advertised is more likely to be remembered. A jingle writer is a highly skilled professional who creates jingles for advertisements that appeal to potential customers and convince them to purchase the product or service being advertised. Jingles are an important part of the advertising industry, and jingle writing is essential for creating successful advertisements.

100+ Jingle Writing Examples to Spark Your Imagination with Catchy Tunes

•  “The best place to shop, no matter the season, Walmart’s got the deals that you won’t want to miss!”
•  “Snap, crackle, pop! Rice Krispies make breakfast time a lot!”
•  “Taste the Rainbow with Skittles, so many colors and flavors to pick from!”
•  “For a feast that’s sure to make your day, KFC is the way!”
•  “Four out of five dentists agree, Colgate is the toothpaste for you and me!”
•  “Think outside the bun with Taco Bell, your taste buds will never tell!”
•  “M&Ms melt in your mouth, not in your hand!”
•  “You deserve a break today, so get yourself a McDonald’s!”
•  “Chillin’ like a villain with Dr. Pepper, you can’t get better!”
•  “Obey your thirst with Sprite, the best way to stay light!”
•  “Head down to the store, for Burger King and more!”
•  “For the freshest produce around, Shoprite is your one-stop-shop in town!”
•  “Take a break from the every day, with a Starbucks latte!”
•  “For all your banking needs, Bank of America is your go-to for all your deeds!”
•  “The perfect place for shoes, DSW is here for you!”
•  “There’s no better place to shop, than the Gap!”
•  “Fashion finds for you and me, H&M is the place to be!”
•  “For the best in tech, Apple is the ultimate pick!”
•  “For all your beauty needs, Ulta has it all indeed!”
•  “When you want delicious food, McDonald’s is the place to choose!”
•  “Get your freshness on, with the laundry detergent that’s never gone! Tide it up and wash away your cares, with the number one detergent for your wear!”
•  “The perfect crunch for your lunch, the crunchiest chips that you can munch! Doritos have the crunch you crave, and the flavor that keeps you coming back for more!”
•  “When you need a pick-me-up, nothing beats the goodness of Lipton tea! Wake up, perk up, and enjoy the taste of the day, with Lipton to jumpstart your day!”
•  “Experience the thrill of a drive, with a car that’s built to survive. Honda-the reliable car of choice, ride with confidence and rejoice!”
•  “Create beautiful memories with Kodak-the camera you can take! Capture life’s special moments with Kodak, so you can always look back!”
•  “Crisp and tasty, it’s what you’ll get with Lay’s potato chips and more. From barbecue to sour cream, get ready to crunch and enjoy the snack of the year!”
•  “Get your pizzas hot and fresh from the oven, with Papa John’s the best you’ve ever known! Pizzas that are loaded with flavor, satisfy your cravings, now and later!”
•  “A flavor that can’t be beaten, when you choose the meat of Smithfield Street. No matter what’s for dinner tonight, Smithfield has the taste that’s just right!”
•  “You deserve a break today, with McDonald’s flavor that’s here to stay. From juicy burgers to golden fries, come to McDonald’s for the meal of your life!”
•  “Put the fun back in your day, with the energy boost of Red Bull! Recharge your batteries and get you going, with the power of Red Bull that’s always showing!”
•  “No matter what you crave, Burger King has it made – flame-grilled just the way you like it!”
•  “When you’ve got the munchies, reach for a bag of Lay’s – all the flavor you know, nothing gets better than that!”
•  “Dive into a world of deliciousness with Kit Kat – break me off a piece of that!”
•  “It’s the taste that’s never been beaten – get your hands on some Cheetos and make your day complete!”
•  “It’s the perfect snack to start the day – reach for a bowl of Quaker Oats and make it great!”
•  “Make your mealtime a more flavorful treat – try some Del Monte veggies today and make it complete!”
•  “Taste the goodness of Frito-Lay – it’s the snack that’s here to stay!”
•  “When it’s time to snack, reach for Pringles – stack them up and you won’t be able to stop!”
•  “When it comes to snacks, Doritos can’t be beaten – grab a bag and make your taste buds sing!”
• Fresh and crisp, Pepsi quench.
• Wonders never cease Nike, please.
• Hungry? McDonald’s says please.
• Burger King, have it your way.
• Fab and fresh, KFC is best.
• Quality that stands the test, Chevrolet.
• The best in town is Dunkin’ Donuts around.
• No better way, than Coors Light day.
• Deliciousness supreme, Dairy Queen ice cream.
• Soar high and free, American Airlines soar.
• Baked fresh and sweet, Krispy Kreme treats.
• Come and play, Xbox today.
• For the best brew, Starbucks is true.
• Keeps you full, Burger Shack cool.
• Shop with ease, Amazon, please.
• For the best price, Walmart is nice.
• Look no further, Apple computers are better.
• Ready to go, Subway oh!
• Always on the move, Shell fuel groove.
• Everyday value, JCPenney sale.
• “I’d like to teach the world to sing in perfect harmony”
• “Be all that you can be, in the Army”
• “Snap! Crackle! Pop! Kellogg’s Rice Krispies!”
• “Good to the last drop, Maxwell House Coffee”
• “R-O-C-K in the U-S-A, McDonald’s and you”
• “Oh I wish I were an Oscar Mayer Weiner”
• “Hey Mickey, you’re so fine, you’re so fine, you blow my mind”
• “Plop, plop, fizz, fizz, Alka-Seltzer”
• “Nobody doesn’t like Sara Lee”
• “The best part of waking up is Folgers in your cup”
• “Gimme a break, gimme a break, break me off a piece of that Kit Kat Bar”
• “We make dreams come true every day with Disney”
• “Tastes so good cats ask for it by name, Friskies”
• “You deserve a break today, Mcdonalds'”
• “Coca-Cola is the real thing”
• “Pizza, pizza, Papa John’s”
• “I’m lovin’ it, McDonald’s”
• “Bright eyes, bushy tails, Purina for healthy puppies”
• “The pause that refreshes, Coca-Cola”
• “It takes two hands to handle a Whopper, Burger King”
• “You’ll never miss a beat when you choose our tasty treats!”
• “Taste the pleasure of our products, you won’t regret it!”
• “Take a bite and you’ll see why our products are the best!”
• “With our products, life is always fun and tasty!”
• “You deserve the finest, and our products deliver!”
• “Treat yourself to the best—our products won’t disappoint!”
• “You’re sure to be satisfied when you choose our products!”
• “Our products bring joy and flavor to your life!”
• “With our products, you can’t go wrong!”
• “Our products bring satisfaction, every time!”
• “Try our products and you’ll never go back!”
• “Open a box of our products and you’ll be in for a treat!”
• “The taste of our products will make your mouth water!”
• “Our products provide a delicious experience like no other!”
• “Taste the difference between our products and you’ll never look back!”
• “We guarantee satisfaction with every bite of our products!”
• “Love at first bite with our products!”
• “Our products make it so easy to enjoy life!”
• “Our products are sure to put a smile on your face!”
• “Taste the amazing flavor of our products and you won’t be disappointed!”
• . “Oscar Mayer wiener, the best hot dog you’ll ever see!”
• “Bounce with the freshness of Tide, it’ll keep your laundry looking nice!” 
• “Just do it with Nike and be ready to take flight!” 
• “McDonald’s makes your day all the way, start it with a meal and a smile!” 
• “You’ll love the taste of Diet Coke, light and refreshing, that’s no joke!” 
• . “Go Gatorade and stay hydrated, keep your body energized!”

Sign up with Jasper AI now and unlock the power of AI-assisted songwriting. With Jasper, you can create beautiful jingles and melodies in minutes, without any prior music knowledge. Just plug in your ideas, and Jasper will use its deep-learning algorithms to create the perfect jingle for you. So sign up now, and start writing jingles with ease!

Some Expert Tips for Writing Jingles

• 1. As a Jingle Writer, you should always make sure to create memorable tunes that will stick with the audience. Jingles should be catchy and hummable to make sure that the advertisement stands out from the crowd.
• 2. When writing jingles, it is important to consider the target audience and their preferences when creating the melody and lyrics. Advertising agencies should be consulted to ensure that the jingle best resonates with their audience.
• 3. Jingles must be simple and easy to remember. Advertising agencies should avoid overly complex tunes and make sure that the jingle can be easily repeated.
• 4. Jingles should be creative and unexpected. Creative jingles will help the advertisement stand out from other advertisements, which will then draw attention from the audience.
• 5. Advertising agencies should make sure to keep the jingle length appropriate. Too long jingles can fail to capture the attention of the audience.
• 6. Jingles should have a clear message that reflects the brand or product. Advertising agencies should make sure that the jingle conveys the right message to the right audience.
• 7. Jingles should be consistent with the brand’s overall mission. This will make the advertisement more recognizable and memorable to the audience.
• 8. Jingles should be unique and have a distinct style that sets them apart from other advertisements for potential clients. Ad agencies should create jingles that are different from other jingles in the market.
• 9. Jingles should be professional and produced to the highest standards. Advertising agencies should make sure that the jingle is mixed and mastered correctly.
• 10. Jingles should be promoted in the right channels. Advertising agencies should ensure that the jingle is promoted in the right places to ensure maximum reach.

Final Words

If you’re looking to write catchy jingles for your business, you’re in luck! This blog contains 100+ examples of catchy jingles that can help you achieve the tone and style you’re looking for. By following these guidelines, you can write catchy jingles that will help your business stand out from the competition. If you want to learn more about how to write catchy jingles for your business, be sure to check out this blog.

Autobiography Introduction Examples (5 Writing Styles)

Most Read Articles in 2023:

Hi, I am a doctor by profession, but I love writing and publishing ebooks. I have self-published 3 ebooks which have sold over 100,000 copies. I am featured in Healthline, Entrepreneur, and in the Massachusetts Institute of Technology blog.

Whether you’re a busy professional or an aspiring author with a day job, there’s no time like now to start publishing your ebook! If you are new to this world or if you are seeking help because your book isn’t selling as well as it should be – don’t worry! You can find here resources, tips, and tricks on what works best and what doesn’t work at all.

In this blog, I will help you to pick up the right tools and resources to make your ebook a best seller.

Leave a Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

• Station Log In

We’re eager to bring your sound ideas to life!

E-mail Us [email protected]

Chat With Us Below We're always here!

Call Us Today! 866-826-6692

15 Tips For Writing A Super Catchy Jingle

by SB Ideas | jingles

A Blog About Tips For Writing Catchy Jingles For Different Products

Have you ever noticed how catchy jingles have a way of sticking in your head? Whether it’s the classic “I’m lovin’ it” from McDonald’s or the famous “ba-da-ba-ba-bah, I’m lovin’ it” from Applebee’s, they all stick with us and create an association between brands and customers. Writing effective jingles is no easy task – but if done right, it can be one of the most potent forms of marketing for any business. In this blog post, we’ll provide five tips to help you write catchy jingles for different products that will make your brand stand out from the competition. So, let’s dive into our fifteen tips on writing great songs!

Table of Contents

1. brainstorming ideas for a catchy jingle.

Jingle writing is an art form and even experienced jingle writers need help when it comes to creating catchy business jingles. Brainstorming ideas for your brand’s message can be a great place to start; engaging in this creative process allows you to create something unique that will grab listeners’ attention.

For effective brainstorming, try breaking down the critical components of your product or service into individual elements and then think of words that could describe them best. Writing these ideas on paper allows you to see how many potential options there are – often more than we initially think! Additionally, listening to other popular commercials can provide helpful inspiration for finding new ideas and concepts.

Once you’ve got a list of potential phrases and keywords, it’s time to get creative. Think about different ways those words could be used in combination – consider rhymes, alliterations, puns, etc. – as they can add interest and zest while keeping the listener engaged. Letting go of preconceived notions of what a jingle should sound like provides greater freedom to explore off-the-wall possibilities; sometimes, the most unexpected combinations are the catchiest!

With some imagination and creativity, you’ll soon have plenty of great material ready for crafting your brand message.

2. Crafting Your Brand Message

When crafting your brand message , thinking beyond the jingle itself is crucial. It’s not just about creating a catchy tune ; you must ensure that each line of your song tells a story and reflects what makes your product unique. To effectively create an attention-grabbing lyric that resonates with potential customers , start by considering how you want people to feel when they hear your song.

For example, if you’re selling beachwear for women, consider writing lyrics that evoke feelings of fun in the sun and relaxation. Or, if you want to highlight the durability of a car battery, focus on painting a picture of strength and power. Once you have identified the emotion or concept you want to express through your jingle, brainstorm ways to turn this idea into words and melodies.

To help make sure that your chosen message is memorable, try using metaphors and rhymes in your lyrics, as well as interesting sound effects such as claps or snaps. Additionally, remember that simplicity is key – try not to bog down listeners with too many details or complex language. With these tips, you can craft clever yet effective messaging while ensuring it sticks out from other brands’ tunes!

3. Researching Your Audience

Researching your audience is critical when crafting the perfect jingle for your brand . Knowing who you’re trying to reach and what they respond to will help you create a message that resonates with them. It also ensures that your jingle strikes the right tone and conveys emotions, making it more memorable and engaging.

Gathering information about your target audience should be one of the first steps in writing jingles. Consider their age group, location, gender, and interests – all these factors can influence how your message is received. You might even want to look at surveys or conduct focus groups; this will provide valuable insight into consumer preferences and behaviors.

Once you have a better idea of your audience’s needs and wants, use that knowledge as an inspiration when brainstorming ideas for your jingle. Think about words and phrases they would relate to and incorporate those into the lyrics. This way, your audience will feel like the song was written just for them – increasing the chances of it being remembered! Now that you know how influential understanding your audience is when creating catchy jingles, let’s move on to finding the right tune…

4. Finding The Right Tune

When crafting a catchy jingle for your brand , one of the most vital elements is finding the right tune. But how can you ensure that your music will be memorable and engaging? Here are three critical tips for making sure you select a melody your audience will love:

• Get inspired by existing tunes: Listen to popular songs from different genres and take inspiration from them. Look out for rhythmic patterns or instrumentation that could make your jingle stand out.

• Try something unique: Don’t be afraid to experiment with unusual sounds or instruments to capture people’s attention. This could include incorporating electronic beats into an acoustic setting or vice versa.

• Consider tempo and range: The song’s speed and vocal range should match the emotion you want to convey through your jingle. A slow-paced track featuring low vocals may be better suited to products aimed at older adults, while upbeat tracks with higher vocals might work best for those targeting younger generations.

With these tips on selecting the perfect melody, you’re now ready to move on to creating lyrics that stick in people’s minds – no matter what product they’re meant for!

5. Writing Lyrics That Stick

Crafting a catchy jingle is no small feat. It takes skill and creativity to capture the spirit of a brand in musical form. However, writing lyrics that stick with listeners can be a gratifying challenge!

When it comes to writing effective jingles for brands, there’s one main factor to consider: memorability. After all, if your audience doesn’t remember the words you’ve written, what good are they? Here are some helpful tips to keep your lyrics firmly lodged in people’s minds.

Firstly, pick out keywords or phrases associated with the product or service being marketed and weave them into your lyrics naturally. This will help ensure those core ideas remain at the forefront of listeners’ memories – plus, you’ll also avoid any awkward cramming of specific terms into places where they don’t belong. Additionally, using rhythm and rhyme throughout can go a long way in helping people recall what you’ve written more easily; try turning key phrases into simple choruses that anyone can join in with singing along to!

By following these guidelines when writing jingle lyrics for brands , you’ll have a much better chance of creating something memorable that captures customers’ imaginations and sticks around for years.

6. Keeping It Simple

When writing catchy jingles, keeping it simple is often the best route. It can be tempting to cram as much information into one song as possible, but this won’t guarantee a tune that people will remember and hum along to. Instead of overcomplicating things with too many ideas, focus on fewer words and phrases that are easy to recall.

Make sure you use descriptive language when crafting your lyrics – let the listener know exactly what product or service you’re trying to promote. This doesn’t mean filling up every line with adjectives; instead, it paints a picture in their minds by creating vivid images that they can connect to the brand. Vivid descriptions make for memorable jingles!

It’s also important not to overload each phrase with syllables – keep the lines short and impactful while using rhymes and puns whenever appropriate. The faster, the better: simplicity is key when writing an effective jingle. By following these tips and sticking to more straightforward concepts, you’ll have no problem creating an unforgettable melody that captures the essence of a brand! We must consider choosing the correct length for your jingle to ensure its success.

7. Choosing The Right Length

When it comes to crafting catchy jingles for a brand, the length of the tune matters. Short and sweet is often best, making it easier for consumers to remember. However, something too fast can leave out important information about the advertised product or service. Therefore, it’s essential to find that balance between brevity and clarity.

Jingles should be no more than 30 seconds; any longer, you risk boring your audience and reducing their engagement with the message you are trying to convey. The key is ensuring every word counts and each line promotes your intended message while remaining memorable. Finding this balance may require some experimentation – but if done right, a great jingle will help spread awareness of your brand!

Appropriate length isn’t enough; ensuring people remember the jingle requires repetition. Repetition helps create a lasting impression on listeners so they don’t forget what was said or sung after hearing it just once. To do this successfully, focus on one or two main elements of the song, such as its melody or rhythm, then repeat them throughout so they become ingrained into memory over time. By taking these steps, brands can ensure their jingle stands out from all the rest.

8. Employing Repetition

Repetition is a powerful tool when it comes to writing catchy jingles . It helps emphasize essential words and phrases, making them easier for your audience to remember. Additionally, repeating the exact term or idea can create an earworm effect – if done correctly, this allows listeners to recall your jingle days after hearing it!

Using repetition in your jingle, use the correct length for each line. Too short, and you won’t get across all the key points you need; too long, and people may lose interest. Also, make sure that what you are repeating has meaning – don’t just repeat random lines that have no connection with one another.

It’s also important not to overdo it. If every line in your jingle rhymes or uses some repeated structure, there will be nothing special about any particular part of the song. Make sure to mix up different elements throughout the piece so that certain sections stand out more than others. With careful consideration, repetition can help make your jingle memorable and engaging for listeners!

Using rhyme effectively is another way to create a catchy jingle for a brand. Rhyming words add a touch of fun to any lyric-based composition – from children’s songs to rap music! Plus, rhyming words often stick in people’s minds longer than other lyrics because they’re easy on the ears and pleasing to listen to.

9. Incorporating Rhyme

Crafting a catchy jingle is like piecing together a puzzle – each element must fit perfectly to produce the desired effect. Incorporating rhyme into your song is one of these pieces, providing an extra layer of memorability that can separate it from the rest.

Rhyming lines are integral for crafting memorable lyrics and offer an opportunity to add creative flair to your song. Rhyme schemes vary depending on the style you’re trying to achieve but typically follow patterns such as AABB or ABBA. In addition, using wordplay and puns can create clever rhymes that give your jingle even more impact.

Using rhythm alongside rhyme will further enhance the memorability of your jingle while also allowing room for creativity. By playing around with syllables and beats, you can craft something unique that captures people’s attention and sticks in their minds long after hearing it.

10. Utilizing Onomatopoeia

Many people may find the idea of including Onomatopoeia in jingles frightening. After all, developing a sound that works for the product or brand you’re trying to promote can be difficult. But don’t despair! Utilizing Onomatopoeia is far from impossible and can make your jingle stand out if done correctly.

The key here is to think outside the box when creating your onomatopoeic sound – try not to stick to traditional words like ‘buzz’ or ‘beep.’ Instead, look at the function of the product or service you are promoting and see if an associated noise could work as part of this song. For example, if you were writing a jingle for a car company, rather than just using plain old ‘vroom,’ why not experiment with something more unique, such as ‘zoom’? Or, for a new video game console, opt for something like ‘mash’ instead of ‘boop.’

Of course, much like other elements of music composition, adding too many onomatopoeias into one song will become distracting quickly, so remember to use them sparingly throughout your melody. With careful experimentation and practice, however, incorporating clever sound effects into your jingles can help create catchy tunes that leave lasting impressions with audiences – paving the way towards successful promotional campaigns. Now let’s explore how including visual imagery can further enhance our songs…

11. Including Visual Images

Crafting the perfect jingle can be like solving a puzzle. It needs to fit together just right for it to shine genuinely. Including visual images is one of the critical pieces that will take your jingle from good to great.

When incorporating visuals, you’ll want to consider how they relate to the advertised product or service. Be sure to use imagery that evokes emotion and paints a picture in listeners’ minds so they remember the jingle long after hearing it. Try tapping into nostalgic memories, leveraging on-trend references, or illustrating something unique about what’s being sold — these can help create a compelling mental image.

To make your jingle stand out, find ways to tie those visuals back into words within the tune itself. Connecting what’s seen and heard will reinforce recognition and add another layer of creative expression. With this clever interplay, your brand’s message will have more staying power as people recall both ideas simultaneously. Ready to take things up a notch? Let’s look at making it memorable!

12. Making It Memorable

Memorability is like an invisible glue that binds the jingle to the listener’s mind. It’s a tangible connection between product and customer, capable of transcending time and space. You must pay close attention to its construction to ensure your jingle sticks in people’s minds. Utilize strong melodies with simple chord progressions, catchy lyrics, and a memorable hook. This will ensure that when someone hears it, they can instantly recognize it as yours – regardless of how much time has passed since their last listen.

In addition to crafting something melodically appealing, consider adding interesting sonic elements or vocal effects into the mix, too. These subtle details may not be immediately apparent upon first hearing, but they help add texture and dimensionality to the overall track. Combining these multiple layers into a cohesive whole, your jingle should prove powerful enough to stand out from competing brands or products today.

One final tip: don’t forget about incorporating emotion into your composition! People tend to remember pieces of music better if there’s an emotional element involved, so use this knowledge to create something extraordinary for your customers that will draw them back again and again over time.

13. Utilizing Humor

Humor can captivate and entertain an audience. Like music, it can bring life to any message and make a lasting impression. It’s the perfect tool for creating a catchy jingle that stands out.

Using Humor in your jingles is not as easy as it might seem; you must be careful when crafting jokes or puns relevant to the product. To ensure success, research the brand first and get to know its personality before writing anything – what kind of tone does it convey? How does it speak to customers? After getting familiar with this information, you’ll better understand which approach will work best.

Keeping things light-hearted while conveying the right message about your product is key. Humor can add wit and charm to your jingle without sounding too cheesy or over-the-top – just enough so that people remember it long after they’ve heard it! With these tips in mind, you’re ready to take your jingle game up a notch by using brand-specific imagery…

14. Using Brand-Specific Imagery

Creating catchy jingles for a brand can be daunting, but you can craft something memorable by using specific imagery related to the advertised product. Visualizing how your lyric will look in an advertisement and connecting it to the brand’s logo or slogan are essential steps toward writing a great song.

Including images associated with the brand helps make the jingle more recognizable and gives it character. Imagery could range from scenes of people interacting with their products to showing off their features, whatever makes sense given the product type and target audience. This technique makes it easier for consumers to remember the product name or slogan when they hear your jingle.

Considering both the short-term and long-term effects of tying imagery into your jingle is essential. Not only does it provide familiarity within initial exposure, but as time goes on, these visuals become synonymous with your brand – allowing for maximum impact in return on investment value once shared across multiple channels and platforms.

So, if you’re looking to write a catchy jingle for any brand, start by incorporating relevant imagery that resonates with what users already know about that particular item or service. Doing so will help build lasting recognition while ensuring your message stands out from competitors’ efforts.

15. Testing And Revising The Jingle

It’s an exciting moment when you’ve written a jingle and can hear it come alive in your mind. But to make sure the song sticks with listeners, testing and revising are vital steps! Here, we look at how they help create catchy jingles ringing in people’s ears.

Just imagine: You’re on the bus going home from work, and suddenly, you find yourself humming along to a familiar commercial stuck in your head for days. That’s what happens when jingles have been tested and revised until they reach their full potential. Testing allows writers to get feedback from others about which parts of their song need tweaking or where additional elements should be added to make it more memorable. This is done by having focus groups listen to different versions of the same song and giving them surveys after each version so that writers can see which one resonates best with audiences.

Revising is also necessary even if there isn’t any negative feedback from test groups because sometimes the writer won’t know what works best until they tweak things here and there. It could be something as small as changing up a few words or slightly adjusting the melody – whatever helps make the jingle stand out among other daily tunes in media outlets.

So remember, while writing catchy jingles may seem like magic, it takes patience and effort to craft ones that indeed leave an impression. With enough time spent on testing and revising, all those tweaks will add to an unforgettable product ready for its big debut!

Frequently Asked Questions

How much time should i spend on writing a jingle.

When crafting a catchy jingle for your brand, the time you spend writing one is critical. Putting enough effort and creativity into creating something that will stand out from the rest and capture people’s attention is essential. But how much time should you dedicate to this task?

The answer depends on what kind of product or service you’re advertising and the goals you want to achieve with it. If your goal is to create an earworm – a song or phrase that gets stuck in listeners’ heads – then less research and development may be necessary than if you need a full-fledged commercial campaign with multiple jingles. In either case, however, make sure you understand music theory at least so your resulting melody won’t sound like random noise!

It also helps to take your time with each step of the process: think about the message behind your jingle, brainstorm ideas, plan out the structure of your composition, record demos of different versions until you find the right fit, and finally, produce a high-quality recording. Doing all this can require several hours over days or weeks before everything is ready. The more work and thoughtfulness you invest into making memorable tunes, the better results they’ll bring!

Are There Any Industry Standards For Jingle Length?

When it comes to jingle writing , length is an essential factor. According to studies, the average length of a jingle should be between 15 and 30 seconds. The time needed to create a catchy song depends on several factors, including the complexity of lyrics or melodies required by the brand.

But are there any industry standards for jingle length? Generally speaking, yes – most adverts have a set duration that must not exceed a specific limit – usually around 60-90 seconds. This helps keep the audience’s attention from waning during long commercials. Additionally, shorter jingles ensure higher recall value as they are easier to remember.

Jingles need to stay within these limits even if their content requires more time – in this case, one strategy could be using different variations of the same theme throughout multiple campaigns over time. Breaking up longer pieces into smaller chunks also makes them easier to memorize and repeat, which can help increase exposure and recognition among consumers.

What Type Of Music Should I Use For My Jingle?

Writing catchy jingles for a brand can be an absolute game-changer! Not only does it help to draw attention to the product, but it also creates a memorable experience that leaves customers wanting more. So when you’re ready to craft your tune, one of the biggest questions is: what type of music should I use?

Well, you’ll be glad to know that there’s no single formula here – after all, jingles come in all shapes and sizes. However, some tips can help make sure your creation stands out from the crowd. Here’s a quick breakdown:

* Use Music That Fits Your Brand: The key is to choose a style that matches the overall mission of your company or product. Something upbeat and motivating like EDM might work well if you sell sports apparel. On the other hand, if your business specializes in luxury items, you may want to go with something classical or jazz-inspired.

* Make It Memorable: Don’t just settle for any old melody – take time to create something unique and unforgettable! Think about how the song will sound when played simultaneously and during quieter moments. Also, consider whether or not it has potential as a long-term jingle (something people will still recognize years later).

* Keep It Short & Sweet: When it comes down to it, less is more when writing effective jingles. Even though there’s no universal length requirement for these tunes, try not to exceed 1 minute (or 30 seconds if possible). Keeping things short helps ensure that listeners won’t get bored halfway through – plus, they’ll have an easier time retaining details, too!

So, don’t forget these essential points next time you write a new jingle! Whether you opt for an infectious pop beat or soothing strings… make sure it reflects who you are as a company – because this could set your product apart from competitors’ offerings in the future!

How Can I Make Sure My Jingle Stands Out From The Competition?

When crafting catchy jingles, standing out from the competition can be the key to success. But how do you make sure your song will get noticed? Here are some tips for creating a unique and memorable music that captivates listeners.

To start, think of a strong concept or theme for your jingle. What message is most important for people to remember about your brand? Try to create something creative and original – like an unexpected twist on a famous phrase – that encapsulates what makes your product unique. This will serve as the foundation for building a great tune.

Next, decide which instruments, rhythms, and melodies work best with your concept. The music should feel consistent with the song’s overall vibe while still being upbeat enough to capture attention. As you create the melody, don’t forget to include call-and-response elements that draw in listeners with their infectious hooks. Make sure each note flows seamlessly into the next so there’s no distraction from your main idea.

With these steps in mind, you’ll have all the ingredients to cook an unforgettable jingle. Aim for it to be short but sweet, so it sticks in people’s minds long after they’ve heard it! All that remains is getting those creative juices flowing – let yourself explore different possibilities until you find just the right sound that captures who you are as a business and resonates with potential customers.

Does The Jingle Have To Be Humorous To Be Effective?

What does it take to make a jingle truly stand out from the competition? Humor may be one of those elements that can help attract attention and leave an impression. This blog explores whether Humor must be part of any effective jingle.

Humor is unnecessary for creating a memorable jingle; many successful campaigns have been based on catchy rhythms and simple messages. Consider Budweiser’s iconic “Wassup?” campaign – arguably more about rhythm than comedy – or McDonald’s classic slogan: “I’m lovin’ it.” While neither is particularly humorous, they have undeniable power in popular culture.

But if you want to create something unique, adding some wit might do the trick! A clever joke or pun can add another layer to your message and further cement its place in people’s minds. Take KFC’s “Finger-Lickin’ Good” tagline, for example – it is funny and memorable. Ultimately, though, how much (if any) Humor you use will depend entirely upon your brand identity, desired tone, and target audience.

In conclusion, writing a catchy jingle can be an intimidating task. However, it doesn’t have to be if you know how to approach the process and use the proper techniques. With patience and creativity, anyone can write a great jingle to help them stand out.

By understanding what makes a pleasing jingle, such as choosing appropriate music and making sure it’s of the correct length for your product, I’m sure you’ll be able to create something that resonates with customers. Additionally, by exploring different angles like Humor or irony, you can ensure your jingle stands out even more.

Writing catchy jingles may seem daunting initially, but I’m confident you can develop something unique with these tips! Don’t forget to take risks and have fun while writing – who knows? Your work might become one of those iconic jingles we love so much!

Click here to get started creating a catchy jingle for your brand.

Recent Posts

Writing Jingles – The Process Explained

Writing jingles sounds like a great way to put your music composition skills to work – but how do you get started?

I’ve had many years experience working as a music supervisor, tech, and composer at advertising companies, in addition to harvesting my own artist/songwriting/performance career. I currently am a freelance composer, songwriter, and music biz gal, and have finally gotten a chance to take a step back from my career of creating music and sharing my process to reflect on how this all works, and answer the questions I just asked.

So, let’s get down to what a jingle actually is. Your typical jingles are mini songs in commercials (which is why jingle writing can come easily to many songwriters) with a memorable tag line, or hook, usually using the company’s slogan. It’s a way to sonically etch a product, company, or brand into people’s memories, creating a familiarity that often results in brand loyalty among consumers.

Today, a typical jingle is only part of advertising music content. You will also hear underscores, or music created specifically for the video. You may also recognize a favorite song, or discover a new band to like in the thirty seconds that an iPod ad plays, or hear a cool rendition of a favorite old tune, like Cat Power’s cover of David Bowie’s “Space Oddity” for the Lincoln MKS ad . As long as it’s memorable, musical, and arcs the same way the story of the ad arcs, you’ve got yourself some ad music. In this article, I am going to focus on the process of creating new music (either an underscore or a jingle) for an ad.

Typically, this is how it goes: A company or brand, like Pepsi, Lysol, MasterCard, etc, will hire an ad agency to create and produce the commercial, or a series of commercials to create an advertising campaign. The ad agency is then in charge of coming up with the idea, the graphics, the copy (the words) of the ad or campaign and hiring the production team, videographers, actors, directors, etc to shoot the ad. Then they hire the post production team: the video editors, music houses, sound mixers, and the color correction companies to put the ad together and get it ready for broadcast. Oftentimes, the agency will hire several music houses to compete for the job. Sometimes the brands will pit agencies against each other as well, which increases the competition on the music level.

Many music houses have in-house composers, which means they have bought or rented studio space for the composers to work in. To cut back on space costs, some music houses have a short-list of freelance composers they call to demo (write on spec with the small possibility of getting on air) on any jobs that come in. The freelancers work from their own studios and are usually competing against other composers for a small “demo fee” (usually between $250-500 for the job). As a freelance composer, the odds of winning an ad job are fairly tough, my ratio is one out of every 10 demos I do I win the spot. After you get the gig and have written something decent, it becomes a numbers game. Plus a little luck. Sometimes, a late-night creative session with a friend and some beers can turn into a winning campaign (just ask songwriter Joey Auch who wrote and sang McDonald’s famous Filet-o-fish ad ).

The creative process of actually providing music for the ad usually looks like this: the composers are sent the most recent cut, or edit of the video, without music, and sometimes with music that the client found that they sort of like, called “temp” music. (And when you hear the term “temp love,” that means that the client likes the temp music so much that anything else you try to write gets rejected and you have to come as close as legally possible to the original temp track. Temp love is usually not a good thing for composers!) We will get a “brief” – a paragraph or two about what the client is looking for from an emotional point of view, pointing out if there are any particular spots in the ad that we should highlight musically, like a logo or close-up on the product.

As a freelance composer, I find myself acting as a translator. Many directors and music producers are not musical but feel they should be to talk to composers. This is simply not the case. The best briefs are ones that don’t “speak music” at all, they are merely saying what they want the viewer to feel . For example, I can translate “the viewer should feel sympathetic to the character and then grow to being energized and excited about the product” into an appropriate music track much more than “you should use strings and then more drums.”

Once I am clear on the clients’ desires, I write a few different tracks, hitting all of the notes, and send them off to the jingle house that hired me. I will do any revisions they think necessary before they choose which tracks to present to the client. After the client hears the tracks, if they like one and want edits on it, I do the edits and then send in the final high quality track along with a lead sheet, which is basically a stripped down chart or sheet music that the agency submits to the network so I can get royalties (if it’s a union job). It also goes on file for copyright purposes.

My favorite part about writing for commercials is that the fast turnaround (usually the whole process goes down in less than two weeks) caters to my need for diversity. I also love creating a whole musical story in :30, I love that the process is very fined tuned, and I love that you never know when you’re about to create a jingle that will go down in advertising history.

Composer image via ShutterStock.com .

[ hana-code-insert ] 'Guide Licensing Tips' is not found

About Cheryl B. Engelhardt

15 thoughts on “ writing jingles – the process explained ”.

Hello everybody my name is Robbie Robinson and I wrote a jingle about Oreo cookies it’s called The Cookie Song of course everybody thinks they wrote the best jingle so here’s my try at it it’s on my website thanks for listening and any comments good or bad are welcome thank you all bye.

Keep my contact info….so that if you are ever tasked for a bra jingle we can connect. i was laying on the couch one evening playing with a band app on my ipad and my bra was killing me! I started singing to my dogs about it just being silly and decided to record it. A few ppl have heard it and either busted out laughing (bc its so truthful) or looked at me so serious and said. i feel the same-way. pls let me know when u find this bra.

Not sure you will even remember writing this three years ago but I just found it during a search. Did you write “busted out” regarding a bra jingle 🙂 Did any one every buy it?

My name is Becky. I have a jingle I came up with in my head the other night. I just started singing this catchy bit of words and decided to write them down on my PC. Its a very short jingle designed for some preschoolers that would think its rather ridiculously funny! I showed it to a friend of mine that writes short essays and plays and she thought it was good. I would like to copy write it first, before I show it to an advertising firm.

• Pingback: 12 Tips for Writing, and Selling, Great Jingles - Disc Makers

Hello and thank you for you information. I need a jingle written for my product. Sincerely, Winifred

I have an advertising idea and jingle that would be great for the Hartz pet products company. My friends and family tell me I’m crazy if I don’t try and ‘get it out there’. I just don’t know how to go about doing that and not sure how to protect it from getting ‘stolen’ since it’s all just in my head. Any advice?

Write your lyrics or sing down .Then send it by registered post in a sealed envelope signed on the back ….the signature on the back should cover the seal on the envelope to prove it hasn’t been opened.Then send it to your self but it must be registered post.Keep all receipts. This can be legally binding in court and will be classed as your copyright.Good luck ….don’t be afraid of criticism as it comes with the territory.

Hi! My name is Barbara. These little songs came to me and they are so catchy and some make you giggle. I have many. Walmart ,Ice cream, tools, paint, birthday ones also a towing one. that one is funny. they are 25 to 55 seconds long. Open ended. The music is in my head and so is the vision for a commercial. I am very excited about them. Need guidance.

Hi This is Vennkateshh. I am a musician. I will sing songs classical and all. I play Violin, Guitar, Key Board (Indian and staff notaions), Drums. I am a composer. I am very much interested in composing creative music. I am seeking for a right chance.

I am interested in composing creative music. That is why I am seeking for a chance to compose jingles for any ad agency which is in need.

I have a GREAT jingle (I know, everyone does) – It is for Lipton Tea Company…..Maybe we can go into this together and split the $ (however much that is – I have NO clue)

This is a killer jingle –

Hi my name is victor looking for a agent and to be discover and to get my music played on the radio and to get some bookings want to make contact with pepsi agent to send a pepsi jingle demo I need a opotunity and break to be heard and please help me give me a call thank you

• Pingback: How do I stay productive as a music composer- theMusicBiz.org

Hello Cheryl, I just wanted to say thanks for sharing the insight in this post! It sounds like you have certainly become a master of your craft over the course of your career. I have to agree that the element of the unknown can be quite an exhilarating experience!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

What Is Jingle Writing? (Explained for Beginners)

Jingle writing is catchy, flashy, and fun. But what exactly is jingle writing?

Here is a good definition of jingle writing:

Jingle writing is a style of writing that is characterized by short, distinctive phrases which are repeated over and over again, usually for advertising. The purpose of jingle writing is to reinforce a specific idea about a product into the minds of people who hear it.

In this article, I’ll answer the most common questions people ask me about jingle writing.

What Is Jingle Writing? (Brief History)

Table of Contents

Jingle writing was first made popular in early radio advertisements.

The first modern jingle is attributed to General Mills, who broadcast a jingle about Wheaties in 1926. It aired in Minneapolis on Christmas Eve with the ditty, “The best breakfast food in the land.”

However, there is anecdotal evidence that jingle writing existed as far back as Shakespearean times—perhaps even earlier.

Back then, traveling musical groups sought sponsors.

The sponsor often required the group to write and perform a song dedicated to the sponsor or to a business they owned.

Since then, jingles have been used in a wide variety of advertisements, television shows, and radio programs.

What Is Jingle Writing? (The Appeal)

One reason jingles became so popular so quickly is that they are easy to remember.

Instead of long sales pitches, jingles utilize short phrases that rhyme, often accompanied by music.

This makes them ideal for TV and radio ads, which are sometimes only twenty to thirty seconds long.

People seemed to respond well to this style of advertising because they enjoyed being able to remember the jingle later on—often even after hearing an ad only once.

What Is Jingle Writing? (How Are They Made)

The jingles that were first created for radio commercials were made by simply pounding out notes on a piano or strumming chords on a guitar.

Nowadays, jingles can be composed with any combination of music, lyrics, and audio tools.

Usually, jingles consist of a simple rhythm and a repeated phrase. The lyrics of the jingle do not have to rhyme, but it is preferred if they do so.

They are short, typically no more than a sentence or two, which are often repeated several times during an advertisement.

A jingle is a story in a sentence.

With this in mind, jingles typically incorporate a catchy phrase that is easy to remember and repeat.

Jingle Writing Examples

Probably the best way to learn about jingle writing is to see actual examples. So, here are some famous examples of popular jingles.

Jingle writing examples:

• “They’re Magically Delicious”—Lucky Charms
• “The best part of waking up is Folgers in your cup!”—Folgers
• “I’m Lovin It”—McDonald’s
• “I Wish I Was an Oscar Mayer Weiner”—Oscar Mayer Weiner
• “Cuz this is what I know-ooh ooh-ooh”—Sprint
• “Gimme a Break”—KitKat
• “Nationwide is on your side”—Nationwide

All of these jingles have several things in common:

• They are short, rhyming phrases that are easy to remember.
• They have a catchy hook or chorus that can also be used as a standalone phrase.
• They are often associated with the advertised product—whether it is the name of the product, an image of the advertised product, or even just a short description of the advertised product.

How Does Jingle Writing Differ From Other Songwriting?

Typically, jingles are short, simple songs that advertise a product or company.

They can be written for any purpose and to portray any image—they don’t need to be serious.

They just need to appeal to the target audience.

Jingle writing is different from other types of songwriting because jingles are only used to promote something and never as an actual song.

They use rhyme and rhythm that appeal to the masses, similar to pop music.

Jingles typically do not require a lot of knowledge about music theory or the structure of songs—they’re typically more simplistic.

What Is a Jingle Writer?

A jingle writer is someone who writes jingles.

Jingle writers possess a unique set of skills. They must have excellent writing abilities so that they can complete the jingles quickly and efficiently.

Typically, jingle writers also have a background in advertising and music.

What Does a Jingle Writer Do?

Jingle writers are typically freelance workers who are paid per jingle.

While jingle writers create jingles for advertisements, sometimes they may also be asked to write a TV show or radio program theme song.

Jingle writers write the jingle, sometimes even the music that accompanies the lyrics.

To write a successful jingle, they must know the brand, product, and customer.

They must also know:

• Advertising
• Psychology (memory)

What Does a Jingle Writer Not Do?

A jingle writer does not perform the jingles.

Jingle writers do not choose which ads, TV shows, or radio programs in which to place their jingles.

In other words, a jingle writer has little to no control over where his or her work ends up.

Typically, the client (the company that will use the ad) hires a copywriter and art director to write and design the advertisement—respectively.

These professionals work together to make sure that the advertisement is both effective and appealing. After this point, it is handed off to a jingle writer who writes a matching jingle to be played with the ad.

Is Jingle Writing a Good Career?

Jingle writing is not an actual field of work. It is a subset of advertising or copywriting.

In most cases, advertising is a field that requires years of training and practice.

To be a copywriter or an ad designer, a person must have a degree in a relevant field (such as marketing, journalism, English, etc.).

However, there is no specific degree program for jingle writers.

Most jingle writers learn how to write jingles on the job by being employed as freelance copywriters. They also might take classes in music composition or lyric writing to improve their skills at writing jingles.

Good degrees for jingle writing include English, music, and advertising.

Typically, those who work as professional jingle writers also possess some type of formal experience in advertising and/or music.

As freelance workers, they are usually paid on a per-project basis.

Jingle writing can serve as an entry-level position for advertising copywriters or self-employed musicians who are hoping to expand their market.

However, some writers achieve great success by becoming independent artists who write jingles for big brands.

How Much Do Jingle Writers Make?

Jingle writers typically earn $500 to $1,500 per jingle.

However, this will depend on the amount of time that is spent writing it, the size of the company, and whether or not there are other expenses such as music licensing fees, etc.

Typically, a jingle writer is hired by an ad agency and works directly with the ad agency’s clients.

If the jingle writer is independent, he or she may be working directly with the company that wants to use the jingle.

For both types of work—working independently or through an advertising agency—a jingle writer can typically expect to make up to $1,500 per jingle plus possible royalties.

For smaller brands, you might make $250 per jingle.

According to Comparably.com :

The salaries of Jingle Writers in the US range from $21,070 to $101,150 , with a median salary of $49,820 . The middle 60% of Jingle Writers makes $49,820, with the top 80% making $101,150.

A little-known fact is that bestselling author, James Patterson, is the richest jingle writer in the world (but not from jingle writing alone). Patterson helped create the famous Toys-R-Us jingle, “I don’t want to grow up, I’m a Toys R Us kid.”

How To Get Started in Jingle Writing

In most cases, jingle writing is a freelance job.

One way to do this is by looking for advertising jobs through internet job boards and job postings.

For those who have experience in either design or copywriting, it may be possible to be hired directly as a jingle writer.

It might also be possible to create an ad campaign and copy for the client (including the jingle) independently, without direct employment (by contract).

You can also launch your own jingle-writing service by:

• Creating a website (With a portfolio, way to contact you, and FAQs about your experience)
• Offering jingle writing services on gig marketplaces (such as Fiverr or Upwork)

Finally, you can enter a jingle-writing contest or competition.

To find contests, regularly run an internet search for “jingle contest” plus the current year. So, if it’s 2050, then search, “Jingle contest 2050.” Also, search for “jingle competition.”

You can also create a Google or internet alert for “jingle contest” and “jingle competition.”

Can Anyone Learn Jingle Writing?

Anyone can learn to write a jingle if they take the time to build the necessary skills.

Someone who does not understand writing or music will face more challenges writing acceptable and saleable jingles.

Generally, a person who is new to jingle writing will have an easier time learning how to write jingles by being mentored. The more experienced the mentor is in writing jingles, the better.

Alternatively, a beginner can learn how to write a jingle by reading books and taking online courses.

How Long Does it Take To Write a Jingle?

It typically takes anywhere from one hour to two weeks to write a jingle.

It can take more time depending on the type of jingle and how long it is (whether it’s 3 seconds or 30 seconds).

However, it can be an easy job for those with some experience in writing music lyrics or poetry. Jingle writers typically only need to create something catchy that people will want to listen to (that is also “on brand”).

Typically, the most difficult part is creating a short, memorable phrase.

Here is a good video on how to write a jingle:

Final Thoughts: What Is Jingle Writing?

Jingle writing can be a fun and lucrative career. If you do it right, you may just create a jingle people around the world can’t stop singing, even decades later.

What to read next:

• How To Overcome Laziness in Writing (10 Helpful Tips)
• Why Is Medium So Popular? (Solved)
• How To Become a Ghostwriter for Rappers (Ultimate Guide)
• How Much Do Rap Ghostwriters Make? (With Real Numbers)

Indeed.com Berkely College

• Do’s and Don’ts of Writing a Jingle
• Posted on March 21, 2021
• By Storm Bennett CEO
• In Jingles , Business
• Leave a comment

Jingle all the way? Easier said than done! Writing a jingle takes creativity, planning, and research. 

Everyone knows famous jingles throughout marketing history. From  Meow Mix commercials to those three famous NBC notes, good jingles have proven effective. 

When the general population recognizes those famous jingles, they likely don’t consider the process of writing them.

As an artist, you realize that how to write a catchy jingle is just as important as what’s in it. Keep reading to find some tips for writing jingles.

Start With a Script

Before anything else, advertising professionals should make sure they know what the client wants. How to write a catchy jingle is no different. 

Starting with a rough draft script and run it by the client before taking the process much further. Content should come first, then create the jingle. 

If a client isn’t happy with the message, it’s much easier to change it before it’s set to music.

Do Research The Market

A catchy and memorable jingle needs to be relevant. Before composers begin writing, they should pay attention to trending jingles. What kinds of beats and melodies are trending?

A jingle that’s in the style will catch on better than an old-fashioned one. It may help to listen to the top 40 radio stations. Artists should take note of all genres: pop, country, rock, rap, and more. 

Trending musical styles act as a helpful guide for writing a great jingle.

Don’t Be A Copycat

Using popular styles is a great idea, however, music plagiarism is never in style. Composers should also take care to create original content.

Copycat tunes and/or lyrics are not only unethical, they’re illegal.

Artists can check out online resources to help detect music plagiarism. If these resources aren’t available, playing a jingle for another music professional is a good safeguard against copycat work.

Do Grab Audience Attention

The rise in digital media is resulting in shorter attention spans. More than ever, the first several notes of music need to grab the listener’s attention. A good hook, or attention-grabbing opening, is vital to a successful jingle.

A hook should be ear-catching and interesting. The main idea or chorus needs interesting content as well. This is where the main message should come through.

Does the client want to highlight a phone number, website, or address? Jingle composers often use the following techniques to add interest to their content.

Alliteration and Assonance

Adding assonance and alliteration helps create catchy content. Beginning words with the same sound or letter is a great way to set information in the minds of consumers. Here are some examples of alliteration in advertising:

Welcome to the world wide wow. (AOL)

Don’t dream it. Drive it. (Jaguar)

Some studies suggest alliteration serves as a memory aid. Composers should always make sure alliterative content makes sense. This helps consumers consider the concept of that catchy tune while it’s stuck in their heads.

The quilted quicker picker upper (Bounty).

Click it or ticket (seat belt campaign).

It’s easy to remember something with a rhythm. Language is no exception. Adding a rhyme or two to your jingle will make it more memorable. 

A rhyming slogan is even better. Advertising is always the right time to rhyme.

Onomatopoeia

Words that sound like their meaning are a great idea for advertisers. Consider the  Snap! Crackle! Pop!. And what about  Plop plop! Fizz fizz! Oh, what a relief it is. from Alka Selzer?

Incorporating memorable sounds into a jingle helps the tune and content stay with listeners. 

A Catchy Question

Can you hear me now? (Verizon)

What’s in your wallet? (Capital One)

Writing a jingle where you ask the audience to think is a great strategy. Include common questions asked in daily life, like the Verizon catchphrase, and recognition increases even more.

If consumers ask the question, it may remind someone of the jingle and the product it’s representing.

Don’t Make It Too Long

While attention spans aren’t what they used to be, all is not lost. Some blame consumers’ inability to focus longer than eight seconds on competing content .

Whatever the reason, advertisers don’t have long to catch the attention of their audience. With this in mind, jingle composers need to keep their catchy jingle short and sweet. 

In general, an advertising jingle shouldn’t be longer than 30 seconds. Keeping ads quick helps your client’s message keep the attention spans of listeners everywhere.

Do Use Short Words

A jingle shouldn’t contain longer words than normal, either. If it’s something a person would not commonly say, it’s likely something the public won’t understand.

Jingles should be relatively short anyway. Adding long words takes away the opportunity to add other meaningful content.

Don’t Overcomplicate

In the words of Avril Lavigne, “Why’d you have to go make things so complicated?”

Avril isn’t the only one frustrated by overcomplicated strategies. Consumers don’t want complex musical elements. They want memorable and catchy.

Think about the three notes of NBC’s jingle or the sound your computer makes with it boots up.

These are all examples of sonic logos . Incorporating them into your jingle will help keep things memorable and simple. 

The alphabet song or nursery rhymes wouldn’t be effective memory aids if they were complicated. These tunes use easy-to-remember intervals (distance between notes). Simple melodies don’t confuse listeners’ ears, they engage them.

Do Use Action Words

Just Do It. Nike’s slogan is the best example of a slogan that gives a command. A jingle should be no different. 

Providing a call to action is an important tip for writing jingles. If consumers don’t take action after hearing a company jingle, what’s the point? 

A jingle should leave listeners with some kind of instruction to call, visit, or buy. 

Create FOMO

How to make memorable jingles? Establish a need with the listener(s). Nobody wants to feel left out and FOMO is real among consumers.

Fear Of Missing Out drives listeners to buy in to products and experiences. Creating a sense of FOMO through a company jingle makes listeners want to act. 

Don’t Forget Your Brand Name

Forgetting a client’s brand name in a jingle is like running brushing teeth while eating Oreos. There’s really no point to it at all.

Brand recognition is key in any marketing strategy. Client jingles must include the product or company brand. 

Take A Tip From Pavlov

A jingle becomes even more powerful when listeners can pair just a few notes with their brand. Think of McDonald’s ( ba-da-ba-ba-ba ), or the State Farm jingle ( like a good neighbor ). People know without hearing anything else, those words belong with that company.

This Pavlovian response comes from a few short notes paired with a brand over and over again. If people see and hear them together enough times, they two become synonymous. 

Use this Pavlovian response as a guide to writing good jingles. Pairing a catchy tune repeatedly with a brand can pay off big for clients and artists.

Do Be Professional

Everyone can tell a laptop basement recording from professional quality work. Artists work hard to make jingle content and melody what it should be. Why ruin all that work with shoddy production material or subpar performances?

Professional recording and production equipment are a must. If possible, hire professional musicians. Find a vocalist who knows what he or she is doing.

High-quality content with high-quality performance will provide clients with the high-quality product they want. Professional standards help jingle writers grow their craft as well. Clients will return and spread the word if they are satisfied with their highly polished results.

Don’t Be Inappropriate

Catchphrases and cute quips make for great jingle material. Content should always be appropriate and professional. Controversial topics and cringy content should be avoided.

Unless the client is specifically asking for eyebrow-raising content, shy away from it. 

Writing a Jingle Should Be Fun

It’s important to take the craft seriously. However, a creative process without fun will show in the final product.

How can jingle creators make fun content without having fun themselves? Read a joke book, watch funny youtube videos, and take breaks when needed. Find posters, funny memes, or other visually uplifting material to line the writing room.

Learn From the Best

Motivating factors vary from artist to artist. The creative process of writing a jingle will look different for each composer. There is no one right way of how to write a jingle for a business. 

The award-winning professionals at Killer Spots can serve your business by writing jingles, creating social media marketing, web design, SEO services, and more.

Send them a message today to find out how Killer Spots can help your business succeed.

10 Essential Green Screen Tips

7 factors to consider when choosing a web design service.

Storm Bennett is a CEO of six-time Telly Award-winning Killerspots Agency, On-Air television personality for CBS affiliate - Local 12 television & Sinclair Broadcasting's My Networks - Star 64 tv in Cincinnati, Ohio, International voiceover talent and brand endorser for several companies. Known for his electric personality and suave sense of style, Storm Bennett is a well-known media personality. His flair for captivating audiences is second to none, a skill he’s perpetuated in endeavors ranging from television, voiceovers, radio, DJing, marketing, and much more. Storm’s talents for capturing the interest of audiences has created a legacy including receiving the Business Journal’s ‘40 Under 40’ recognition, winning 6 Telly awards for advertising, being the emcee for the Palm Beach Tan Award shows, and being CBS Cincinnati affiliate Local 12’s Business Minute host. In the marketing realm, Storm's abilities to pinpoint a client’s needs and create a strategy for bringing them to success beyond imagination. He’s been the face and voice of numerous companies via nationally aired television commercials, websites, and corporate events, even emceeing corporate functions, and has been the face of a number of major brands, such as BMW, Honey Baked Ham, Frisch’s, Hellman Fine Men's Clothiers, ZuluTails and Pirates Cove Tropical Restaurants. He has also been behind the camera as the Director and Executive Producer for several television commercials. When placed at the helm of a brand, Storm has shown to have an almost tactical ability to ignite growth. In the late 90s, Storm was the Vice President of Entertainment and Marketing for Chills and Thrills, Inc. Soon after, he would be hired and moved to Cincinnati as the Entertainment and Marketing Director and Head DJ for The Yucatan Liquor Stands. Within a few years, Storm would become a partner for Yucatan, and he would stay in Cincinnati, where he’s still making a mark on the media and marketing world today.

Recommended Posts

Crafting Memorable Jingles: A Comprehensive Guide to Effective Jingle Production

The Science Behind Catchy Jingles: Psychology Meets Creativity | Killerspots Agency

Crafting the Perfect Jingle: Expert Techniques for Memorable Radio Commercial Jingles

No comment yet, add your voice below!

Add a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Do you love all things radio and broadcasting? We are looking for writers!

What is a radio jingle? Jingle advertising and famous Jingle examples

Contributing Editor

What is a radio jingle, and how has it become such a significant part of the audio advertising landscape?

The radio jingle is probably one of the most enduring forms of radio marketing ever created. Since the radio first emerged as a commercial opportunity for brands, companies have been using short, catchy tunes to grab their audience’s attention .

Even if you weren’t familiar with the word “jingle” before today, you’re probably familiar with a few well-known examples. Virtually everyone knows the McDonald’s “I’m lovin’ it” jingle.

In many parts of America, singing “The best part of waking up…” to someone instantly reminds them of the Folgers coffee brand.

Ultimately, radio jingles are just another way for businesses to embed their branding messages into the minds of their target audience. They’re refreshing, fun, memorable, and almost impossibly catchy.

Here’s everything you need to know about the radio jingle.

Table of Contents

What is a radio jingle? An introduction

So, what is a radio jingle?

A radio jingle is essentially just a small, concise sound clip originally designed for use in radio advertising. They’re like short songs created specifically to advertise a brand and its USP in a matter of seconds.

While these “sonic advertising” tools originated in the radio landscape, they’ve also become commonplace in television and online advertising.

You’ve probably heard the “Nationwide: On Your Side” jingle at the end of a television ad for a new banking or financial product. Or maybe you’re familiar with the “What would you do?” jingle for Klondike Bars.

Radio jingles combine a simple message, similar to the tagline we might see connected to a company’s logo, with a backing rhythm or music. The introduction of a musical element helps to enhance the memorability of the message.

In fact, studies have proven that music and rhythm can boost how our memory works. Of course, it depends on how the voice actors infuse words into the rhythm. This is why hiring voice actors is crucial to the success of any radio jingle.

Where did old radio jingles come from?

Radio jingles have been around for almost as long as radio technology .

Ever since advertisers discovered they could reach thousands of potential customers through radio waves, they’ve been leveraging jingles as a fast and effective way to connect with their audience.

The very first radio jingle ever to emerge in modern media is attributed to the US food company General Mills. Defined as a “ singing commercial ” at the time, the jingle was aired on Christmas Eve in 1926, after General Mills had begun to experience a decline in sales.

Keen to recapture their audience’s attention and differentiate their brand from other cereal vendors, General Mills decided to try something a little different. They created an ad for “Wheaties,” highlighting the product as the “best breakfast food in the land.”

The radio jingle turned out to be a huge success for the company, saving it from potential extinction. Almost 100 years later, people are still familiar with this famous tune. Plus, General Mills has remained in operation ever since.

Wheaties are still sold on store shelves today.

What is a jingle in advertising?

The primary purpose of a radio jingle is to help advertise and establish brand identity . The right jingle boosts brand awareness and reputation, introduces a company’s personality, and ensures a business can maintain the attention of its target audience.

In fact, throughout the years, studies have found radio jingles to be extremely effective at capturing and preserving customer interest. In 2012, the University of Vienna found that 89% of participants considered jingles to be a highly effective advertising method.

Today, a massive 60% of customers say they believe using music in marketing makes an advertisement more memorable than visuals.

Additionally, 45% of consumers believe the audio methods used by a brand help them to understand the company’s personality, while 47% say music helps them feel more connected to a business.

While jingles might not be as commonplace today as they once were, they still offer a range of benefits to companies when used correctly, including:

Memorability

Our brains are tuned to enjoy rhythm, music, and audio in all of its forms. We’re more likely to remember a slogan when accompanied by a catchy tune than we are to remember the words on their own.

Brand awareness

Radio jingles stick in the minds of consumers. We find ourselves humming them at work or riding the bus. This helps to expand the reach of any brand and promotes better brand awareness.

Differentiation

A radio jingle can be an excellent way for a business to demonstrate its personality and set itself apart from the competition. This is particularly true now that radio jingles are less common among modern brands.

Types of Radio Jingles

There are different types of radio jingles serving different purposes in radio broadcasting . The most common radio jingles are:

Radio Station IDs

These are played to identify a given radio station. There are two types: top-of-the-hour played at the beginning of each hour and legal IDs, which are longer, more detailed station identifications. The latter includes the station’s call letters, city of license, broadcasting power, and transmitter location. 

Commercials

These are paid advertisements that promote products, services, or events. They vary in length, but they typically include a catchy jingle, a message about the product or service, and contact information for the advertiser.

For example, “Don’t miss out on our amazing sale this weekend at Smith’s Electronics! Visit us at 123 Main Street for unbeatable deals.”

They are promotional announcements or advertisements created to build anticipation for upcoming shows, events, or special features.

They often include the station’s name and essential details about the event. For example, “Tune in this Friday at 8 PM for our live concert special with your favorite band!”

These are used to transition between different segments of a radio program smoothly. They help maintain the flow and create a seamless listening experience.

Holiday and Seasonal jingles

These jingles are tailored to specific holidays or seasons and are used to create a festive atmosphere on the radio. For example, you might hear holiday-themed jingles during Christmas or Halloween.

Sponsorship

They are used to acknowledge sponsors or partners of a radio station or specific programs. They often incorporate the sponsor’s name and tagline.

What are the elements of a good radio jingle?

Companies asking the question, “What is a radio jingle?” may also be wondering how to create one of their own. On the surface, jingles seem like relatively simple advertising tools. All you really need is a catchy slogan and the right audio to accompany it.

However, not every jingle will automatically become an earworm. Most brands need to work with experts in audio advertising to define and create the right jingle.

Here is a compilation of the top radio jingles that should help you get a feel of what we’re discussing:

While the exact elements of an effective jingle might vary, most of the best jingle examples are:

• Simple: Jingles should be brief, straight to the point, and easy to remember. Listeners shouldn’t have to think too much about the meaning or purpose of the message.
• Catchiness: The tune and rhythm of the words in the jingle should make customers want to repeat what they heard. A catchy jingle is an earworm you can’t get out of your head.
• Meaningful: Good jingles should send a strong message. They need to communicate a brand’s basic values and personality in a fun and engaging way.
• Emotional: Jingles should connect with a customer’s emotions using the power of music and sound. Different styles of music can elicit various unique emotions.
• Versatile: A good jingle should work anywhere. It needs to be able to translate well into different languages and align with the rest of the company’s branding strategy.

Examples of famous jingles

Once you start thinking about radio jingles, the chances are you’ll come up with countless examples of your own. Depending on where you live in the world, you might be more familiar with some of these marketing messages than others.

Here are some of the top jingle examples to inspire you. Be warned. Once you hear them, you might not be able to stop singing them.

McDonald’s

Da-da-da-daaa. The Mcdonald’s jingle is one of the most memorable around, and it’s stayed with the company for a number of years.

The global brand message was launched in 2003 with the help of pop star Justin Timberlake. “I’m lovin’ it” is still a key slogan for the company’s value proposition today.

Oscar Meyer

The Oscar Meyer Weiner song radio jingle was first introduced in 1963, making it one of the longest-running commercial jingles still in use today.

It’s fun, playful, and designed specifically to capture the attention of a younger audience.

The Folgers jingle “The best part of waking up, is Folgers in your cup” was introduced by the company’s advertising team in 1960.

This jingle still follows the brand today, and it’s something many modern consumers associate with the business.

A few months before the US economy spiraled out of control in 2008, Subway introduced its $5 footlong offer, accompanied by its very own radio jingle.

Although this jingle isn’t always present in Subway advertising today, it’s something many consumers are still familiar with.

The insurance and investing company State Farm introduced “Like a good neighbor, State Farm is there” in 1971, with the help of Barry Manilow.

The jingle was so popular it even encouraged other bands to create covers. Weezer introduced their own version in 2011.

Should you be using radio jingles?

Now you know the answer to “What is a radio jingle?” you’re probably reminiscing about all of your favorite examples. Radio jingles are perhaps the most memorable and iconic form of radio advertising accessed by companies over the years.

Ideally boosting brand awareness, showcasing personality, and making a business more memorable, jingles have stood the test of time.

As the podcasting and online radio landscape continue to thrive, there’s a good chance we’ll continue to see more companies trying to create their own version of the ultimate jingle.

Whether you love them or hate them, it’s impossible to argue the fact that jingles have always had a powerful impact on the marketing landscape.

With the massive cultural impact jingles have on pop culture, it’s no wonder it’s a defining advertising tool. Speaking of advertising, you may be interested in our articles on Commercial Radio History and The History Of Radio Advertising .

Radio Fidelity: For the love of radio.

Assuming the role of Radio Fidelity’s content strategist and editor, Stewart is permanently tuned-in to latest industry insights, trends and technology.

Similar Posts

Kenny Everett & raunchy radio shows

Stewart Hodgson Contributing Editor Who’s the most unforgettable disc jockey you can remember? When it comes…

How to find the best radio station for Christmas music

Steve Harvey Contributing Editor Heather Stanley Senior Editor & Radio Host 3 Things to Know About…

The best unconventional Christmas songs ever!

Stewart Hodgson Contributing Editor Heather Stanley Senior Editor & Radio Host 3 Things to Know About…

Ambient music radio stations

Rebekah Carter Senior Editor and Researcher Ambient music is a term you’ve probably heard before today….

5 Somewhat Easy Steps to Launching a Low-Power FM Station

Want to start a low-power FM station for your college, university, or organization but don’t know where to begin?

Here’s your guide to launching a low-power FM station without losing your mind.

The Rise of Christian Radio: A History of Popular Stations

Christian radio has many popular stations across FM, AM, and DAB. This article will investigate them.

• Try for free

Writing a Jingle

FutureFit Extension Activity

Service: community solutions.

For this activity, students will research an issue in their community and come up with solutions they can present in the form of an advertisement.

For the research/outlining component, students should conduct interviews in their communities about local issues. During these interviews, students should work with community members to talk about concrete solutions.

Using their research, students will create an advertisement advocating their solution, complete with a jingle.

Students will then produce their advertisement. They will write a script, "cast" classmates, and record their advertisement using a smartphone or camera.

Students will present their videos at a community-themed event.

Houghton Mifflin Harcourt

Brought to you by houghton mifflin harcourt ., featured 5th grade resources.

Related Resources

Jingle Making Contest Mechanics

Jingle Making Contest (Nutrition Month Celebration) . A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the idea, product, or service being advertised, usually through the use of one or more advertising slogans.

• The contest is open to all senior high school students (Grades 11 and 12) of AcadShare State University.
• The theme of the contest shall be “Kumain Nang Wasto at Maging Aktibo…Push Natin ‘to!”
• Be lively, appealing, creative, and must bear the theme of the National Nutrition Month Celebration 2019, “Kumain Nang Wasto at Maging Aktibo…Push Natin ‘to!;”
• Be entirely original and must not have been used as entry in any other song competitions. No part of the lyrics can be copied from lines of other songs, or infringe any existing copyright and any other intellectual property rights;
• Be at least three (3) minutes but must not exceed five (5) minutes including the intro and extro;
• Not contain any indecent, rude, or offensive words; and,
• Be performed live at the celebration of the National Nutrition Month on July xx, 2019.
• Jingle entries may be written and interpreted in a popular or new song genre or a fusion thereof, in any form or structure.
• Lyrics may be in Filipino or English.
• Introduction and explanation of the song as part of the entry is not necessary.
• Participants may bring musical instruments or submit an audio file for the minus one bearing the song title.
• There shall be three (3) winners: 2nd runner-up, 1st runner-up, and champion who will receive certificates and medals.

Criteria for Judging

• Musical Content (40%). Catchy melody, lively music, rhythm, and recall.
• Lyric Content (30%). Coherence, ingenuity, and relevance to the theme.
• Creativity (20%). Fresh sound, unique approach to jingle writing, use of structure, instruments and vocals.
• Audience Impact (10%). Overall effect and impact on the audience.

Declamation Contest (English Month Competition). Declamation Contest is a public speaking event that showcases student declaimers’ communication prowess in…

Essay Writing Contest (English Month Competition). Essay Writing Contest is a writing competition where student essayists compose argumentative essays…

Communication-in-Photo Contest (English Month Competition). Communication-in-Photo Contest is a photography competition that aims to integrate student photographer’s understanding of the…

2018-2022 AcadShare

Compose A Jingle

This assessment will ask students to individually create a short melody or jingle solo based upon the criteria outlined in the task. Teachers should modify this model plan to match the instructional level of their students.

Students will be assessed on their ability to correctly notate a melody that is 12 or more measures in length, correctly notate in the chosen key signature, correctly notate in the chosen time signature with the correct number of beats in each measure, and correctly notate using a variety of rhythmic values.

NOTE: Phase 2, in which students notate their compositions, is optional. The elements related to Phase 2 are delineated in this booklet.

This item has been voluntarily field-tested by Michigan teachers with a non-representative sample of students.

Teacher Booklet

Student booklet.

This is an analytic rubric. The column on the left shows the dimension that is being measured in the student’s performance. The levels across the top row indicate the performance level in the dimensions. Occasionally all dimensions and performance levels are exemplified by multiple students in a single recording.

TEACHER SCORING RUBRIC

Musical expression.

Performance has many pitch errors.

Performance has several (3-5) minor pitch errors.

Performance has fewer than 3 pitch errors.

Performance has no pitch errors.

Performance has many rhythm errors.

Performance has several (3-5) rhythm errors.

Performance has fewer than 3 rhythm errors.

Performance has no rhythm errors.

The composition does not make aural sense and/or is not cohesive.

The composition makes some aural sense, but does not hang together overall.

The composition makes aural sense most of the time and generally works as a composition

The composition makes sense aurally and is a cohesive and convincing piece of music.

Having trouble viewing videos?

We host our videos on vimeo, but sometimes they get blocked by a firewall. To be able to enjoy these videos please ask your network administrator to grant access to *.vimeocdn.com and *.vimeo.com .

Leave Feedback for this Assessment

What did you like? Did you need to revise anything? How could we make this assessment better? Our Assessments are written by teachers for you, so your feedback is important to us! Comments about items may be moderated and/or reposted in the blogs to aid item improvement and teacher learning. By leaving a comment, you agree that we can use your comment without attributing it to you.

You must be logged in to leave feedback. Don't have an account? Register Here.

Sign up for our newsletter to stay up to date with all of our assessments.

Educational Jingle Samples

Sample jingles​.

Cage Free Voices Online Learning’s library of educational jingles provides entertaining, memorable, and interactive musical tunes to help students  learn and retain lessons covering topics in reading, grammar, science, math, history, and more!

Access Full Jingles Library

Paid membership required to view full jingle library. See membership plans here .

Cells (Sample)

The “DR-” Sound (Sample)

Capitalization (Sample)

The Underground Railroad (Sample)

Squares & Square Roots (Sample)

No Longer Hidden- Reflection (MS/HS Poetry- Audio) (Sample)

Parental Advisory: Content is intended for grades 8-12 (PG13)

Book a FREE Tutoring consultation today!

Tutoring packages starting at $160 per month . Talk to an expert who can help you build the perfect educational plan for your needs.

What Our Clients Say about CFV

Quick links.

© Copyright 2020 Cage Free Voices. All rights reserved. Web development by SkyconMedia.com

The Jingle Writer

Keep in touch.

Unlock the full potential of your brand with the magic of jingles! Don’t miss out on our exclusive, high-value email content, specifically crafted to help you navigate the world of catchy tunes and effective jingle writing services.

By opting into our email marketing list, you’ll receive insider tips, valuable insights, and proven strategies that have helped countless businesses enhance their brand image and create memorable connections with their audiences.

Our passion for jingles is contagious, and we can’t wait to share it with you! Sign up now and let us show you how the right jingle can transform your brand’s identity and leave a lasting impression on your target audience .

The road to success is just a click away – are you ready to take the first step?

Welcome Jingle Lovers!

Our talented team of jingle writers is ready to help.

I’m Cary Reich, and I may be the most famous composer you’ve never heard of!

I’ve been writing jingles for companies large and small since 1985.

If I’m so good, why haven’t you heard about me? Simple—commercials don’t include credits! How long was it before you ever heard that Barry Manilow wrote, “You deserve a break today …” for McDonald’s®?

My clients have included such nationally brands as Budweiser, Firestone, Gold’s Gym, Goodwill, YMCA, Habitat for Humanity’s ReStore, as well as scores of local businesses and organizations.

If you’d like to hear some of the jingles I’ve written, jingles that you’ll probably recognize but never knew I wrote, click here. 

Your jingle should be yours , not mine!

I work hard not to be a household name!

I don’t want the jingles I compose to make people say, “Oh! Cary Reich wrote that!” I don’t want a “Cary Reich sound,” because I want the focus to be on you and your business.

To accomplish that, I work with recording talent from studios all over the country, from Los Angeles to Orlando, even some Broadway actresses, so your jingle will have a fresh voice.

Get YOUR Jingle On!

Done right, the short, catchy song that is your jingle should stick in someone’s mind. It’s a quick, fun way for your company to build brand recognition.

Sights and Sounds

Jingles can be used as stand-alone audio for radio commercials , or be combined with video for use on TV commercials and social media ads.

Radio and TV spots also need voice or acting talent, and The Jingle Writer studio has access to top talent to create the sound and the image you want.

Click here for examples of work produced by The Jingle Writer.

Different Approaches

The Jingle Writer offers you a few options when creating your jingle.

You can own your jingle outright, and use it in your marketing and branding year after year.

You can purchase a license to use a jingle for a certain amount of time. The Jingle Writer retains the copyright and can license the composition to another client after your license expires. 

Click here to learn more about the process.

How long does it take? – Depends on the scale of the project, our average time is 2 – 3 weeks but we can deliver in 2-3 days if needed.

How edits of my jingle do I get? – The standard package includes full sing, donut, tag, and music only (30, 60, shorter forms available)

Contact The Jingle Writer if with any questions you might have.

Latest From Our Blog

Beginner’s Guide to Composing Catchy Jingles

Find out how to craft unforgettable jingles that captivate audiences, delving into secrets of melody and rhythm that...

Read Entire Article

What Are Basic Jingle Composition Strategies?

Strategize your jingle composition with essential tips on creating catchy, memorable tunes that leave your audience humming for more.

Why Do Successful Product Launches Use Catchy Jingles?

An exploration of how catchy jingles in product launches tap into human psychology to boost brand recall and influence buying behavior, revealing...

Types of Client’s

• Traditional media such as television, cable and radio.
• Website Videos
• On hold messaging

• help_outline help

iRubric: Jingle Making rubric

• jingle music composition writing