example of a summary on linkedin

17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]

Published: November 30, 2023

Writing a LinkedIn summary is one of those tasks that sounds easy until you try to do it. Should you recount your prior roles? List your accomplishments? Should it be written in first person? Or in third?

Or, should you forge ahead using the cookie-cutter bio LinkedIn wrote for you? (The answer to that question is no, but not to worry: You’ll soon have a LinkedIn summary you’ll be proud to publish.)

In this blog post, we'll dig into what to include in your LinkedIn about section to make it stand out, as well as some examples to give you inspiration. Let’s get started.

Table of Contents

What is a LinkedIn summary?

Why a Good LinkedIn Summary is Important

How to write a linkedin summary, what (not) to put in a linkedin summary, linkedin summary examples.

LinkedIn Summary Template

LinkedIn Summary

The LinkedIn summary, also referred to as the LinkedIn bio or LinkedIn about section, is a few paragraphs of text that appears right before a LinkedIn user’s list of current and prior roles. LinkedIn gives a limit of up to 2,000 words, but only the first three lines are visible before a visitor has to click ‘See More.’

If you're a marketing or sales professional like myself, writing a LinkedIn summary is especially hard. You're not targeting recruiters and hiring managers; you're appealing to potential clients and buyers. To catch their attention, you need to be a little more flashy with your expertise.

When I first crafted my summary almost a decade ago, I simply regurgitated key points in my background — I went to [X] college, then joined [X] company, and so on. Looking back, I was missing a clear narrative pulling it all together.

I also realized that potential clients aren’t just looking for someone with a shiny, perfect track record; they’re looking for a bigger story, a solution to their problem, and a relationship they can trust.

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Whether you’re a job seeker starting your search on LinkedIn or a tenured professional, your summary should speak to your skills, experience, and professional interests — think of it as your digital elevator pitch .

Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.

But, from my experience, a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity.

Let’s go over the reasons you should most definitely write a LinkedIn summary.

1. You get to introduce yourself in your own words.

While your prior roles may be notable, they’re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way.

2. You get to show your personality.

I love LinkedIn summaries that aren't afraid to show some personality. They tend to be more "sticky," staying in mind long after I close LinkedIn.

Consider adding a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they’d like to work with you.

3. You can rank higher in LinkedIn search results.

LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views.

Ready to get started writing your LinkedIn summary?

• Create a quick outline prior to writing your about section.
• Hook readers with a strong opener.
• Tell the reader why you do what you do.
• Speak to your industry expertise.
• Call out your specialties and skills.
• Provide data to back up your results and prove your expertise.
• Mention if your team is currently hiring and invite people to apply.
• Highlight your professional interests.
• Include a call-to-action with your contact information.
• Tip: Break up large blocks of text.

1. Create a quick outline prior to writing your About section.

While you do get 2,000 characters of space for your LinkedIn summary, the last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence.

Sticking to a predetermined structure will help you communicate clearly and concisely.

Consider following a format similar to this:

• Hook : A sentence that makes the reader want to keep reading. Remember: only the first 3 lines are visible when a user enters your profile. With a hook, you ensure they click ‘See more.’
• Mission : Tell the reader why you do what you do.
• Expertise and Skills : Tell the reader what you’re good at.
• Accomplishments: Show the reader how your expertise delivered results in the past.
• Call to Action : Tell the reader what you want them to do after they’re done reading your summary.

Also keep in mind that people tend to scan, not read. I recommend keeping your sentences short and concise, and consider breaking longer paragraphs into bullet points. 

If you’re not sure how to get started, use our free professional bio templates, which you can use to write your LinkedIn bio.

Featured Resource: Free Professional Bio Templates

Use HubSpot's free professional bio templates to write a standout LinkedIn summary for your profile.

2. Hook readers with a strong opener.

When I think of a good hook, it's something that disrupts you. Not annoys you, or frustrates you. But it makes you stop in your tracks, jolting you out of routine.

A good example is from Ryan Gunn , Director of Demand Gen at Aptitude 8 (and my go-to resource for all things CRM solutions). If you aren't familiar with Gunn, his summary does a fantastic job of grabbing your attention:

I like how he hooks us by describing a common problem — leading readers to think, "Yeah, this guy gets it ." It also sets the stage for Gunn to introduce himself as a solution, conveying himself as a passionate problem-solver and master of the HubSpot platform.

Ultimately, the goal of the first sentence of your LinkedIn summary is to get your audience to continue reading, and Gunn does this well.

There are many ways to hook readers with your LinkedIn summary. For instance, you can open a loop that can only be closed with further explanation or make a claim so outlandish that it needs further justification.

Hook Example

"It took me more than X sales demos to learn the secret about Y, but since then, something unexpected has happened."

3. Tell the reader why you do what you do.

In my experience, people connect with stories and values more than the straightforward "what you do.'' While the "what" is important, consider also including the "why."

Understand what has attracted you to your profession and what your mission is in your role. These will make your LinkedIn profile more emotionally resonant.

Mission Example

"I grew up on the Mississippi River and watched it get clearer over time as manufacturing standards improved. Since then, I knew I wanted to spread the word about sustainability in business environments."

4. Speak to your industry expertise.

Next, it’s time to bolster your mission with your industry expertise. Describe your background and qualifications in two-to-three sentences.

For example, are you a salesperson using LinkedIn to connect with prospects? Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Maybe you're a customer success manager using LinkedIn to connect with customers. Your summary should speak to your expertise in your industry and your availability for consulting.

Industry Expertise Example

"I have 7+ years of sales experience in both SDR and account manager roles."

5. Call out your specialties and skills.

After highlighting your expertise, tell us what you focus on in 1-2 sentences. For instance, if you’re a digital marketer, do you focus on SEO or social media?

If you recently graduated from college, did you study something specifically within your field?

Calling out your specialties is especially critical in sales. There are many types of sales jobs out there in a vast number of industries with an infinite number of buyer personas and markets. Whether your goal is to appeal to employers or prospects, be sure to call out the things you do well to attract the opportunities best aligned with your goals.

Specialties and Skills Example

"I’m a mid-market sales executive with experience in direct sales and SAAS product demonstrations."

6. Provide data to back up your results and prove your expertise.

It’s time to prove that you’re actually an expert by sharing important data points. No need to give prospective employers a laundry list of your accomplishments — that's what the section below is for — but it can be impactful to weave a few of your most impressive data points into your summary paragraph.

Proof Example

"Over the past five years, I've made it into the President's Club three times and my closed-won business has seen less than 10% churn during the first 12 months."

7. Mention if your team is currently hiring and invite people to apply.

This is optional, but it will serve you in several ways. First, it will show that you’re a team player, and second, it will show that you’re committed to both your professional growth and your current company’s growth.

It’s a must-have if you’re in the business of recruiting, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.

Team is Hiring Example

"We're currently hiring account managers for our Pacific Northwest territory. The ideal candidate has 5+ years of sales experience and a demonstrated familiarity with the region. We're a fast-growing team with no cap on commission. Click here to learn more and apply."

8. Highlight your professional interests.

Next, it’s time to highlight your professional interests. What do you help others do? What’s your goal in doing so? This is different from your skills in that it’s not necessarily as quantifiable or fact-driven. Because these are your interests, you don’t have to provide data to prove them.

Show that you’re committed to pursuing them and be sure to sound passionate about them.

Professional Interests Example

“I'm a sales coach that’s interested in assisting small teams (five-10 people) optimize their time and workflows so businesses can grow without adding more headcount and reps can advance their careers.”

9. Include a call-to-action with your contact information.

Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients.

CTA Example

"Reach me at [email protected] or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client]."

If you’re not looking for more work, you can also simply end with, “Feel free to message me — I’d love to chat.”

10. Tip: Break up large blocks of text.

If you find your summary is on the longer side (which isn’t a problem as long as it’s compelling), try breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights can get lost.

Try keeping your text blocks to two or three sentences max, making your summary easier to read and digest.

What to Put in a LinkedIn Summary

Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally.

Think of your LinkedIn summary as your digital elevator pitch: In just a few sentences, it should give the reader a clear idea of who you are, what sets you apart, and what you're looking for from the viewer.

Here’s an example:

"I'm a sales rep dedicated to helping local Oklahoma City services businesses grow their customer base and decrease customer churn. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career. Within the last year, I've topped our leaderboard six out of 10 months. On average, I close business 10% faster than my peers."

Now, let's discuss what to avoid when crafting your LinkedIn summary.

Your Resume

Avoid copying and pasting points from your resume to your LinkedIn summary. Not only is it redundant because your work history should be up-to-date on your profile, but recruiters and potential connections are looking for a brief introduction to who you are, not a regurgitation of your resume.

Cheesy or Cliché Terminology

Your profile should be free of terms such as "guru" or "master." These terms are highly subjective, and don’t speak to your actual skills or abilities. Instead of trying to be a self-proclaimed “guru,” share a tangible piece of work you’ve done that demonstrates your expertise, or describe a specific initiative where your work drove business results.

Spelling or Grammatical Errors

We’re all human, and spelling mistakes happen. Before publishing your profile, make sure you review it a few times to catch any misspellings or grammatical errors. Having typos on your profile can challenge your credibility, and can be a distraction from your positive attributes.

Your Full Life Story

LinkedIn summaries are not the place to publish your autobiography (though I’m sure your autobiography is lovely). If users are scanning your profile looking for relevant information pertaining to a role or opportunity, you want those points to be front and center.

When you update your LinkedIn summary, aim to include information that’s relevant to the jobs and opportunities you’re open to, and keep things clear and concise.

LinkedIn Summary Templates

Below are several templates you can use to customize with your own details for a succinct and effective LinkedIn summary. Make sure to add personal details to make it memorable for readers.

Feel free to download the entire kit of LinkedIn bio templates first, then follow along as I review a selection of my favorites.

Free Download: LinkedIn Summary Sample Templates

1. friendly linkedin summary template.

Download and customize the full version of this LinkedIn bio for free .

With its friendly greeting (feel free to drop the emoji if it doesn’t fit your personality or industry), this LinkedIn bio template right away captures the reader’s attention, showcases your enthusiasm and expertise, and establishes a personal connection.

When I was filling it out, I highlighted my role as a marketing manager at HubSpot and emphasized a specific accomplishment: preventing millions of organic traffic losses on maturing blog posts.

You can do the same — I recommend focusing on your most salient accomplishment, or the accomplishment that encapsulates what you’d like to do in a future role. That way, you attract connections who could help you live up to your career aspirations.

2. Recent Graduate LinkedIn Summary Template

Out of most LinkedIn users, recent graduates need a bio the most. Since graduates don’t have a lot of experience, they must communicate their skills and experiences in another way.

This LinkedIn bio template is a great example for recent graduates to follow. It effectively introduces someone who is seeking an entry-level role in the tech industry (which you can customize).

It also gives you space to provide essential information about your educational background. By mentioning specific courses, for instance, you can demonstrate your passion for a topic or an industry even if you haven’t secured an internship yet.

This template allows you to easily position yourself as a well-rounded candidate who brings a unique blend of skills to the table. Customizing the bio with additional details about your specific interests, projects, or internships will make it even more impactful and tailored to your desired role.

3. Sales LinkedIn Summary Template

I’m not a salesperson, so when I was customizing this LinkedIn bio template, I used my content marketing role at HubSpot to fill in the blanks. But I can see this being a great template for a salesperson.

Why? Because it effectively positions you as a valuable resource who’s committed to customers’ success and emphasizes your dedication to helping people do something (for me, it’s helping them learn more about marketing and sales). For a salesperson promoting a product, that could be any number of things: Drive leads, improve a process, or streamline operations using the product they sell.

The full version of this bio template includes space for a call-to-action, prompting readers to shoot you a message.

You can also customize it with additional details about your specific sales experience and achievements, showcasing your ability to drive results for clients and positioning you as a knowledgeable and customer-focused sales rep.

4. Job-Seeker LinkedIn Summary Template

If you’re a job-seeker, it’s essential to optimize your LinkedIn bio with keywords. That way, recruiters and companies can find you via LinkedIn search.

This bio template is perfect for that. It effectively conveys the experience and expertise you’ve built during your career, but also gives you space for keyword optimization (I used “SEO content marketing,” “content SEO,” and “SEO content writer”).

It mentions right away that you’re actively searching for your next role — a piece of information you shouldn’t feel shy to share. The most important part? The template gives you space to describe the results you’ve achieved for previous employers. That creates a clear professional identity, showcases your abilities, and increases your chances of securing relevant job opportunities.

5. Catchy LinkedIn Summary Template

This LinkedIn bio template right away highlights the individual's roles as an educator, blogger, and SEO, but you can also be humorous with that first line. For instance, you might write:

I’m a self-proclaimed foodie. I’m a so-so weight-lifter. But most importantly, I’m a marketer at HubSpot, where I drive hundreds of monthly leads and sign-ups via content optimization.

If you want to showcase your expertise in a catchy way, this template is the way to go. Despite being so short, the bio effectively positions you as an authoritative figure in the industry. It also provides a space to include a link to your personal website or another social media profile, allowing interested readers to learn more about you and your work.

6. Simple LinkedIn Summary Template

I love this LinkedIn bio template because it’s simple and to-the-point, yet it showcases my (and your, if you end up using it) career trajectory and notable accomplishments. You can easily establish your credibility and expertise across different organizations with that second paragraph.

Plus, the bio's focus on specific outcomes — I put information about gaining backlinks, driving organic visits, and achieving high search engine rankings — allows you to underscore your ability to drive tangible results for a business.

I recommend using this template to showcase your track record of success. By sharing specific achievements and mentioning the companies you’ve worked with, you can right away create a sense of trust and expertise, which is essential for a LinkedIn summary.

If you need some inspiration, good news. These LinkedIn summary examples will help you find the right words.

1. This salesperson effectively demonstrates his passions and top competencies in the field.

This sales professional draws potential customers in by describing his enthusiasm for "building thriving organizations in the education ecosystem" — a goal he clearly cares highly about, too.

His next line tells prospects he's interested in learning their needs, not just selling them. Then he establishes his expertise.

Our Favorite Lines

• “I have leveraged technology and innovative pedagogy to improve literacy in K-12 education.” Why we love it: This line shows his experience in the field without fluff or unneeded material.
• “This marriage allows us to curate the largest library of audio and video for education in the world, deepening impact for learners globally.” Why we love it: We leave the bio with a deeper of understanding the product he sells and its potential benefits.

Why This Summary Works

This LinkedIn user effectively but succinctly cites a personal experience to show his reasons for supporting others who are going through the challenges he’s gone through. He also shows the breadth of his expertise and research by building upon why his product is needed in the industry.

Try It Yourself

Describe the most rewarding aspect of your job, whether that's helping small businesses go mobile or making corporations more efficient. Next, highlight why you're qualified. How many people or companies have you worked with? What are their average results? Which high-level problems are you well-equipped to solve?

2. This digital marketing expert speaks to his prospect's pain and showcases his strong copywriting skills.

When actively connecting with prospects on LinkedIn, speak directly to them with your LinkedIn profile, but do so in a way that says you understand their struggles.

In essence, position yourself as a solution provider rather than a product seller.

This digital marketing and sales expert does this well for his marketing agency by calling out the problem. He does this before introducing himself or his solution.

• “If you're tired of wasting money on digital marketing only to end up frustrated with little to no results, perhaps I and my team can help.” Why we love it: This is a strong opener that’s bound to get qualified leads’ attention.
• “My team and I help growth-driven service providers, entrepreneurs, and experts add their next $1M-$10M/yr in revenue predictably and profitably.” Why we love it: Not only does this line directly identify who prospects are, but also speaks to who they want to become (“successful,” “add their next $1-$10M/yr in revenue”).

This summary effectively hooks readers, walks them through whom the LinkedIn profile owner is, and shows them how they can benefit from reaching out to the bio owner. The writer effectively shows the ROI of working with his firm while showcasing his copywriting skills.

Write a whole introductory paragraph appealing to your customer's pains and emotions without mentioning yourself. You can offer a piece of advice or ask a question.

3. This HubSpot employee uses humor to show his fun personality.

This HubSpot inbound marketing specialist shows his personality in his summary. The detail about his previous life as a standup comedian is intriguing, and the line about "realizing his children didn't like starving" is funny and relatable.

Sally gets more serious in the second section, highlighting his impressive track record at HubSpot.

• “Spent 8 years pursuing a career in stand up comedy, appearing on Comedy Central and in the Boston Comedy Festival, before realizing my children liked seeing their father and not starving.” Why we love it: Maybe he should have stayed in standup, because this is a hilarious opening line. It’s guaranteed to get a chuckle from the reader and keep them engaged.
• “10+ years experience in SaaS Sales with an average of over 125% of goal in my 10+ years at HubSpot.” Why we love it: With this line, the writer effectively demonstrates that he can use humor when needed but also get to business.

This short but hilarious summary showcases the writer’s personality and top accomplishments without winding on for a long while. It exemplifies what a LinkedIn bio should achieve and how to do it using the minimum amount of words.

Begin your summary with an unexpected, interesting fact about yourself. In your next paragraph, tie it into your sales career.

For example, you might write, "I was the third runner-up of the National Spelling Bee in 1997. (You better believe the spelling of ‘euonym' is now etched into my memory.) These days, I use my innate desire to learn to help customers."

4. This career consultant indicates to prospects that they’re in the right place.

By calling out the audience you're targeting, you can get them to self-identify with your message. Specifying who you're talking to indicates to the audience that they're in the right place.

This sales consultant and career coach does this in her first sentence when she says, "[I] love being an early stage employee at fast growing and innovative companies where I can make an impact." If readers relate, they’re bound to keep reading all the way to her call-to-action at the end.

• “I love change management, turnarounds, and strategically fixing problems and fueling growth.” Why we love it: This line effectively highlights the writer’s problem-solving mindset, which makes her a desirable candidate to work with.
• “I can play a CRO role or a VP of Sales role. I have extensive experience with creating aggressive finance strategy, managing cashflow, and optimizing pricing, costs and revenues.” Why we love it: While these are technically two lines, they work well together to demonstrate the range of skills she offers her potential employers.

This summary takes us through the various roles the consultant has taken on, all the way to her career coaching role now. Most notably, she ends with a prompt to book time on her calendar and includes a link right then and there.

Identify your buyer persona and then include a description of them in your summary. Don’t be afraid of expressing the types of roles you could play at a company, and be clear with what you want readers to do once they reach the end of the bio.

5. This salesperson uses his hobbies to look more personable and approachable.

Although it might be a bit untraditional to mention your personal hobbies on your LinkedIn profile, it's a good way to make yourself more human off the bat. A prospect reading this summary might think, "Oh, I also love to travel." They'll immediately feel more connected to you.

• “A city dweller who love to travel and find new adventures along the way.” Why we love it: In this line, the writer summarizes who they are outside of work, reeling in the reader.
• “I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses.” Why we love it: It shows the LinkedIn user’s passions at work while hinting at how he can help a potential employer or client.

This LinkedIn summary keeps it short while incorporating the key parts of a bio: the writer’s personality, professional experience, and most desirable attributes.

List a few of the things you like to do in your free time (steering clear of anything controversial, of course). Then explain why you chose your current role and how your customers derive value.

6. This sales leader demonstrates vulnerability and communicates her passion for her mission.

It's worth re-mentioning that stories resonate with people. While your LinkedIn profile includes where you've worked and the skills you have, your summary is prime real estate for revealing the real you behind your job history.

This leader in the B2B sales and marketing space does this by sharing her difficulty being a Black woman in sales. Being told this short story about her, we get to know her mission and values as a professional.

• “In a sales career that spans more than a decade, I’ve been the only Black woman on the team 99% of the time.” Why we love it: What a fantastic hook — one that’s bound to make you sit straighter in your seat and want to keep reading about her experience in sales.
• “I’d started publishing content and building communities around the deeply held belief that attracting, supporting, and retaining diverse talent is a professional and personal imperative.” Why we love it: We get to see her personal mission in a succinct and effective way, made all the more impactful by her opening line.

The writer opens with one of the challenges she faces while working in sales, setting the stage for why she does what she does, then takes us all the way down to her mission. She closes with a call-to-action that’s impactful and welcoming.

Be vulnerable. Isolate a single moment that encapsulates you as a professional or embodies your values. Then briefly write it as if you were telling this story verbally.

7. This sales executive keeps it short and engages prospects.

This LinkedIn bio opens with his mission: Enabling businesses to become more personable using video. His next two sentences help you get to know him on a personal level.

The summary is short enough that readers are guaranteed to finish it — but he makes every line count. He makes you interested in learning more about him.

• “Helping businesses make their marketing & sales more human with video.” Why we love it: This line gets to the point quickly, showing the author’s mission, professional expertise, and experience.
• “Always grilling.” Why we love it: We love hobbies in LinkedIn bios — this is one excellent example that’s witty and flavorful.

It’s brief, personable, and professional — all while showing the LinkedIn user’s personality. Plus, the mention of his parents is a unique touch, showing his background without much elaboration or fanfare.

In the simplest words possible, state how your company makes its customers' lives easier, better, more enjoyable, etc. Then reveal something about your background ("I was born in Spain and raised in Texas," "I've lived in Chicago my entire life," "My hometown boasts the largest Beanie Babies museum in the world") and end with "Always," "Constantly," or "Frequently" followed by your favorite thing to do ("Always reading," "Constantly cracking dad jokes," "Frequently juggling.").

8. This retired professional intrigues readers with his work history.

This LinkedIn user uses the same formula as the previous — but in reverse. He begins with his former jobs, which immediately tells you he's (already) had an interesting career. He then tells you what he's currently up to.

• “Ex-corporate lawyer, ex-non-profit founder, ex-round-the-world cyclist, ex-SaaS sales leader, ex-Nigerian federal gov’t employee.” Why we love it: This opener shows how interesting the author’s career has been up until this point, making you wonder what he might be doing now (a question he answers in the last line).

This LinkedIn bio flips expectations and delights with its one-line run-through of the author’s work history. The variety of the roles demonstrates that he can thrive at any employer if he were to ever come out of retirement. We love that he ends with his current status.

List your former jobs. If you've always been in sales, get creative. Did you ever have a lemonade stand as a child? Were you a camp counselor as a teenager? What was your college gig?

For example, you might write, "Ex-lemonade stand CEO, CMO, and COO; ex-juggler; ex-college tour guide. Currently helping prospective homeowners in Arizona find their next dream place to live. (And still juggling when asked nicely.)"

9. This sales leader gives a 360-degree view of her, her role, and her company.

This LinkedIn summary showcases the user’s passion and enthusiasm for the role. She highlights her main responsibilities and values, tells the reader why she's proud to work at The Muse and what sets the business apart, and lists some fun facts about herself.

• “My Muse team is brilliant, driven, and obsessed with what we are building.” Why we love it: Aside from describing herself and her role, the author gives a nod to her team — something we don’t see often in LinkedIn bios.
• “I love the challenge of being told ‘no’ and turning it to a ‘yes’.” Why we love it: In this line, the author showcases one of the most desirable features of her personality.

This LinkedIn bio provides an in-depth look at the author’s current professional endeavors and her reasons for loving what she does. It ends on a personal note by describing her hobbies and her personality.

Explain why you're so fired up about coming into work each day. What excites you? Why do you love your company? What makes your product, culture, and/or team different from your competitors? Conclude with four or five personal tidbits about yourself.

10. This MBA graduate creates immediate credibility and lists her specialties.

This user earns instant credibility with her LinkedIn summary.

She starts with a bold statement: "I like to solve problems." She proves it with multiple examples from her career, then spotlights her specialties. Finally, she describes a few of her interests.

• “Whether it’s finding a perfect song for a film or finding a rare product for a rocket, I’ve been able to quickly uncover a customer’s pain point and identify a strategic solution.” Why we love it: This line shows her diversity of skills, high level of professionality, and key strengths.
• “I have since taken everything I’ve learned and started my own business in the cottage food industry, selling decorated sugar cookies.” Why we love it: The author demonstrates what she’s doing now and how her experiences led to her current endeavor.

We love the bulleted list of specialties, but especially love how the author demonstrates how she’s using those skills now at her startup. She also remains personable by closing with her hobbies and an invitation to reach out to her.

Use a short, impactful one-liner to highlight why you're successful or what you're best at. Give two to four examples of how this skill or desire has manifested itself throughout your life. Discuss your areas of expertise, then wrap it up with your favorite topics of discussion.

11. This leadership consultant highlights her passions and shares how it fuels her work.

This Boise-based consultant and business owner displays her sources of expertise. She concisely shares what inspired her work, and gives potential clients a preview of the benefits they can expect from working with her.

• “I believe that the strongest organizations are those in which employees feel connected — to each other and their work.” Why we love it: We get to see the core belief that drives the author’s current work in a succinct and clear way.
• “Along with my consulting work, I’m the founder of The Management Essentials, a comprehensive leadership development program for new managers.” Why we love it: While readers could potentially look at her work history to see her founder role, we love seeing it in her own words.

The summary is connected to the author’s mission from top to bottom — you never feel like her points are disjointed or disconnected. She then leads into her current work as a founder and instructor, and ends with a list of specialties for readers to scan.

Do you have an origin story related to your career path? Share a brief description of what has inspired your work, and what makes you want to do the work you do.

12. This career consultant speaks directly to who she wants to serve.

For consultants, business owners, and sales reps, speaking directly to who you want to serve in your LinkedIn summary is a smart approach to take. This career strategist and author does this masterfully in the first few sentences of her LinkedIn summary. By immediately calling in who she aims to serve, she can hook the right readers, increasing her chances of connecting with the right people.

• “I am on a mission to get all women of color–and people of color– the money, power, and respect we deserve in the workplace.” Why we love it: The natural response to a line such as this is ‘Sign me up,’ encouraging visitors to continue reading and reach out to the author.
• “I regularly partner with organizations to support BIPOC employees and leaders to success – through coaching, consulting, and workshops.” Why we love it: This line effectively summarizes what the author can do for organizations that work with her.

The author opens with an effective and visionary hook, then describes her mission and how she works to fulfill that mission every day. She then describes what organizations and clients stand to gain from working with her.

In the first few sentences of your summary, try writing a hook that would appeal to your ideal customer or client and keep their attention.

13. This business development professional highlights her wins.

Have you received any notable awards, or had exciting features highlighting your work? Include them in your summary to build credibility. This Senior Business Development Manager shares relevant awards and accolades in her LinkedIn summary to provide valuable context around her skills and abilities.

• “In 2018, I was selected by Jeff Bezos and his leadership team to be a recipient of Amazon’s Just Do It Award.” Why we love it: We love how this user explicitly shares her major accolades, and how she opens with the most impressive one.
• “It is important for me to serve my community through non-profit work, community organizing, mentoring, and planning events.” Why we love it: Not only does this line showcase the author’s key strengths, it shows the roles an organization could hire her for.

Your LinkedIn bio isn’t the space to be shy — and this summary exemplifies that down to the last sentence. It showcases the author’s key accomplishments without sounding arrogant, and mentions her non-profit work at length.

Highlight accolades and wins specifically related to roles you would like to be considered for.

14. This SEO professional demonstrates her friendly personality while showcasing her strong content writing skills.

You don’t have to be rigid and cold in your LinkedIn summary, and this bio is proof. It’s professional, succinct, and well-written — not to mention friendly, which is a breath of fresh air on a platform like LinkedIn. She effectively shares her expertise and invites users to engage with an attention-grabbing call-to-action.

• “How many content writing, video producing, graphic designing, SEO white hats who can’t whistle do you know? No guesses?” Why we love it: This is a fantastic opener that lists the author’s key areas of expertise while showcasing her sense of humor.
• “Tell me your least favorite through a private message.” Why we love it: One of the most creative calls-to-action we’ve seen, this line effectively asks users to engage with an icebreaker built in.

This LinkedIn bio effectively subverts expectations, engages readers, and describes the author’s specialties in content creation. The bio remains professional while still communicating a high level of openness and friendliness.

Strike a different sort of tone in your LinkedIn bio that shows the fun side of your personality, while still communicating your value proposition and what you can offer potential employers and clients.

15. This healthcare professional describes her educational background and key specialties.

For more formal fields such as healthcare, using third-person may be warranted, and this family physician takes advantage of that opportunity. She first describes her education, which is critical in medical fields, and then ends with her key mission. Still, she shows her personality by sharing her passion for her alma mater and her nickname (“The Community Doctor”).

• “Dr. Mooreland received her Doctorate from The Ohio State University (Go Bucks!) where she was inducted into the Gold Humanist Honor Society and selected as a National Health Service Corp Scholar.” Why we love it: In this line, the author effectively shares her educational background, her personality, and her key accolades.
• “Dubbed the ‘The Community Doctor,’ Dr. Mooreland founded Life Cycle DPC to be fully committed to serving well, free from meaningless boundaries and unrelenting paperwork, to engage and be fully present in the community with you and your family.” Why we love it: This line shows Dr. Mooreland’s pivotal role in her community and addresses the reader directly.

This formal LinkedIn bio front-loads the author’s educational background, which is key in industries such as healthcare, and adds a personal touch by emphasizing the importance of her work in the community.

Play with the structure of your LinkedIn bio, depending on your industry. If you’re an entrepreneur, you might start with your most recent startup; if you’re a lawyer, you might begin with your most important practice areas and your case record.

16. This t alent acquisition professional harnesses the power of storytelling .

As you write your LinkedIn summary, consider how your past experiences have led you to your current position. For instance, maybe your summer job as a teenager sparked a passion for sales, or your degree in Film informs how you shoot social media marketing videos.

• "One of my first memories is going to a parent-teacher conference in kindergarten and having my teacher tell my parents, “Desiree is definitely my most talkative, no matter where I move her in class she communicates with everyone!" Why we love it: We're not sure where the story is going at this point, but the hook is intriguing enough to continue reading.
• "I have developed a passion for not only being a voice of those that cannot communicate themselves, but also teaching people to communicate effectively." Why we love it: She weaves a common theme throughout her bio: effective communication. This ties the entire bio together.

This bio is far from cold or stuffy. The writer adds warmth by presenting personal tales that explain her journey to present day. Further, the same theme echos throughout the entire story (the importance of communication).

Weave a common thread through your academic and professional experiences (if one exists). Leverage the power of storytelling to bring your bio to life and add a touch of warmth.

17. This sales leader intrigues readers with her local know-how.

Katie does a great job underscoring her knowledge of Cape Cod with a compelling story about her community. She positions herself as the "go to" person for recommendations in the area, from oysters to suits. It's her passion and enthusiasm that lets real estate buyers and sellers know she's deeply connected to the local area.

• "When I want the freshest oysters, I don''t go to the fish counter at the grocery store; I go to John, the East Dennis oyster guy." Why we love it: From the first sentence, the author is flexing her local knowledge, which is important in real estate. We also love this intriguing hook.
• "A Cope Codder since I was a kid, I can find you the right house, bank, builder, school, auto mechanic, and yes, even the right oyster guy." Why we love it: Sometimes it's uncomfortable to tout our expertise. This author uses storytelling to boast her authority without it being the main focus.

Let's face it: it's hard to write about yourself and your accomplishments. The author hits the right note by folding her local expertise and know-how into a delightful story about her community in Cape Cod.

If you're in real estate, it's important to flex your knowledge about the area. After all, real estate is a local game. Make sure to identify yourself as an expert and enthusiastic fan of where you live and work.

Stand Out with an Exceptional LinkedIn Summary

With these LinkedIn summaries to draw on, you should have plenty of ideas and inspiration for your own description. Make it personal, unique, and engaging — and prospects and potential employers will feel like they know you already.

Editor's note: This post was originally published in August 2017 and has been updated for comprehensiveness.

Don't forget to share this post!

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How To Write A Crazy Effective LinkedIn Summary [10+ Examples & Tips]

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What if there was an easy way to boost the visibility of your LinkedIn profile, land more job interviews, and have more prospects reaching out to you ?

There is. And you can do all of the above with the right LinkedIn Summary.

Your Summary is one of the most important parts of your LinkedIn Profile . It's the place where you get to tell your story, share your value, and get other people excited to reach out!

But crafting a great Summary is easier said than done.

Where do you even start? What exactly makes a LinkedIn Summary great? How does that differ for job seekers, professionals, entrepreneurs, and thought leaders?

That's exactly what we're going to break down in this post. Here's a summary of what we'll cover:

• Why Your LinkedIn Summary Matters
• LinkedIn Summaries For Job Seekers: Templates & Examples
• LinkedIn Summaries For Entrepreneurs: Templates & Examples
• 4 Tips To Maximize Your LinkedIn Summary Results

But first, I think it's important to share a bit about me and why I'm qualified to share this advice…

Who Am I To Give LinkedIn Advice?

Great question!

There are a LOT of LinkedIn “experts” out there with all kinds of opinions. Why should you care about what I have to say?

This article is focused on everyone who might be using LinkedIn — job seekers, professionals, thought leaders, and entrepreneurs — so let's cover them all:

If you're a job seeker , I've coached thousands of other people (just like you) to leverage LinkedIn in their job search. My systems have helped them go on to land jobs at places like Microsoft, Google, Tesla, Facebook, Goldman Sachs, Deloitte, and thousands of other companies.

If you're a professional , I've leveraged LinkedIn to help drive tens of millions of dollars in new business as a Director of Partner Development for Microsoft.

If you're an entrepreneur or thought leader , I've used LinkedIn to create a profitable business with a pipeline that's bursting at the seams. I don't do outbound promotion, all of my leads reach out to me (typically after reading my LinkedIn Summary)!

On top of that, I grew my LinkedIn following from 3,000 people to over 100,000 in 12 months. Today, I have an audience of 1.2+ million followers on LInkedIn.

Don't just take my word for it though! Here are my LinkedIn profile analytics:

My goal with this article is to teach you the same LinkedIn Summary tactics that have helped me (and thousands of my clients) achieve those results!

Why Does Your LinkedIn Summary (a.k.a LinkedIn About Section) Matter?

Your LinkedIn summary is the largest freeform text area on your profile.

If your LinkedIn Headline is your hook, your LinkedIn Summary is where you expand on your story, your value, and where you drive your reader to take action.

It's one of the most important sections of your profile, but it's also one of the most intimidating. When you click “edit” on your Summary for the first time, all you get is a blank box with a blinking cursor. You can say anything! Which leads to all kinds of questions:

• “What do I talk about?”
• “How long should this be?”
• “Should this be polish and professional or casual and personal?”

It's super overwhelming!

But when you get it right, a great LinkedIn Summary can completely change the game.

It can differentiate you from the competition and compel your target audience (recruiters, followers, prospects, etc.) to reach out to  you.  You'll turn your LinkedIn profile into an inbound lead generating machine, no matter what your goals are.

How To Edit Your LinkedIn Summary

Easy! All you need to do is go to LinkedIn and head to your profile.

On your profile, scroll down until you see the About section. When you're there, click on the pencil icon in the upper right of that section:

That will open up the text editor where you can add or update your Summary / About.

LinkedIn Summary Limits: LinkedIn recently expanded the limit for the Summary / About section to 2,000 characters. I recommend writing your Summary wherever you're most comfortable, then paste it into a tool like WordCounter to make sure you're within LinkedIn's limits.

LinkedIn Summary For Job Seekers

As a job seeker, how awesome would it be to have recruiters and employers constantly reaching out to you? That's the dream, right?

That's exactly what can happen when you tailor your LinkedIn Summary the right way. This is your chance to focus on your story, your skills, and the value you bring to the table!

After coaching thousands of job seekers through this process, here's the LinkedIn Summary template that I've found works best for job seekers:

My LinkedIn Summary Template For Job Seekers [Compelling Action Word] [Insert Job Title Keyword] with X+ years of experience in [Insert Field / Job Title] . I help companies do [Insert Pitch Or Value Proposition With Metrics Or Social Proof] . Some examples include: Case Study Bullet #1 Case Study Bullet #2 Case Study Bullet #3 Case Study Bullet #4 Cultural Fit / Extracurricular Bullet #1 Cultural Fit / Extracurricular Bullet #1 I get excited about opportunities where I [Insert Specifics About What You’re Looking For In A New Role] . I love connecting with new people, you can reach me at [email protected] .

Let's break down each of those sections!

Intro Line – You're leading off with a line that tells the reader what field you're in, how many years of experience you have, and the specific value you bring / have brought to other companies.

For example, you might say,  “Award-Winning Sales Manager with 11+ Years Experience Helping Early Stage SaaS Companies Grow From <$5M to $30M+ ARR.”

Case Study Bullets – Next, you're cherry picking specific examples and results that support the sentence above. These bullets should including compelling language and measurable results (check out our free tool ResyBullet.io to score and improve your bullets).

For example, here are a few case study bullets that supports the opening example above:

• Sold $10M in new business in 12 months for [Company], a cloud-based SaaS payment system
• Won OneTeam Award for largest annual deal ($7.75M) at [Company] a marketing SaaS platform

These bullets provide the specific, supporting evidence for your value.

Closing With Opportunities  – The last section of your summary should speak directly to the opportunities you're looking for…without specifically saying you're looking for new opportunities.

Picture this. You're at a bar having a drink with both your current manager and a recruiter at your dream company. You want to tip off the recruiter without your manager getting suspicious.

How do you do that?

You talk about the opportunities you're excited about!

If you say, “I love applying my SaaS-experience to help new companies with products that specifically impact the finances of SMBs” then any recruiter looking at your profile will know exactly what you want without you actually saying it.

LinkedIn Summary Examples For Job Seekers

Now that you have the overarching template, let's take a look at a few examples of that template in action for job seekers in different roles. I'll use the same color coding as above so you can see how to fill in specific aspects of the template.

First up, we have Amari who works as a marketer in the fintech SaaS space and also edits a marketing-focused publication on Medium:

LinkedIn Summary Example #1 – Fintech SaaS Marketing Innovative Marketing Manager with 7+ years in the fintech SaaS space . I help early-to-mid stage companies like BitFloss and Profitly add 50,000 users per year. Some examples of my results include: Spearheaded new referral-based growth system at BitFloss, resulting in 87k+ new users in 8 months (without spending a dime on ads) Led content management overhaul for Profitly, boosting site traffic from 8k users / month to 100k+ users / month in 12 months Editor at Better Marketing, a Medium.com publication with 10,000+ monthly readers where marketers share and discuss innovative strategies Fluent in English and Spanish, currently learning Italian I get excited about opportunities where I'm able to work with highly creative people to develop innovative marketing solutions in the fintech space. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!

Next, let's look at Taylor who is a data analyst in the healthcare space who has also combined their passion for basketball and analytics on the side. Given the technical nature of their role, we added a line for “Technical Skills & Tools” at the top so future employers can see they are proficient with those tools:

LinkedIn Summary Example #2 – Data Analytics in Healthcare Award-Winning Data Analyst with 3+ years in the healthcare space . I help healthcare systems like HCA Healthcare and New York Presbyterian Hospitals use data to lower readmission rates by 30%+. Technical Skills & Tools: Python, R, SQL, mongodb, Tableau, & PowerBI Here are a few examples of my work: Analyzed 100,000+ patient records to identify specific procedures with the highest readmission rate, resulting in 15% decrease in patient readmission for the following calendar year Developed visualization of readmission rates and total costs per procedure for HCA health system, enabling executives to report out and act on rising readmission rates and costs Additionally, I am a big college basketball fan (go Georgetown!). In that vein, I created a site called AnalyzedMadness.com where I build predictive models for the annual NCAA Basketball Tournament based on current and historical stats. I get excited about opportunities where I'm able to leverage big data to discovery insights and identify patterns that have real human impact. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!

Those are just two examples for job seekers in different industries.

Keep in mind that a template is simply something to work off of. If you're following our foundational principles and focusing on value, you can structure your information in whatever way feels best to you!

LinkedIn Summaries For Thought Leaders & Entrepreneurs

If you're an entrepreneur and / or thought leader on LinkedIn, your goals are probably similar.

You want more people to find your profile, follow along, and then reach out about / find their way to your offerings. An endless funnel of inbound leads!

While your LinkedIn Headline can help ( here's how to write a great headline ), it's only the tip of the iceberg. Most people want to learn more about the person they might be spending money with.

That's where the Summary comes in.

I've spent years A/B testing my own Summary. I've also coached hundreds of entrepreneurs and thought leaders on LinkedIn Growth.

Here's the template that I've seen work best:

My LinkedIn Summary Template For Thought Leaders & Entrepreneurs [Website] // [Your Elevator Pitch] My strategies/products have been featured in [Insert Social Proof] and they’ve helped [Number] of people (just like you) [Insert Achievement Or Benefit] . Reach out to me for: [Insert Service #1] [Insert Service #2] [Insert Service #3] Here’s what a few of my clients/customers have to say about me / my products: [Insert Testimonial #1] [Insert Testimonial #2] [Insert Testimonial #3] For more information, feel free to send me a note at [email protected] .

Let's break down each section here.

Website & Pitch  – As an entrepreneur or thought leader, the basis on your LinkedIn presence should be creating content and the goal should be to capture those profile eyeballs somewhere. As a result, I like to put my website right up front so people can easily checked it out for more info.

Right after the website, you want to include a pitch that sums up who you are and what results you (or your product) help people achieve. Your audience wants to see what you can do for them so if this is front and center, it makes for a great hook.

Social Proof  – Social proof is one of Robert Cialdini's Six Principles of Persuasion.

Cialdini says, “the principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.”  This is furthered by the type of people who are finding the thing “correct.” If the person or entity is highly reputable, their recommendation is more likely to be trusted.

That's why we might look at someone who is regularly published in the New York Times as “more reputable” than someone who is regularly published in Johnny's Weekly Blog.

Including the names of the places you've been featured, the companies you've worked with, or the # of people you've helped is a great way to add social proof to your LinkedIn Summary.

Services / Products  – The goal is for us to convert profile views into something tangible like sales or clients. By including your services, you're showing people exactly what you offer so they know what to reach out to you for!

Testimonials – Adding to our social proof, testimonials at the bottom of your profile tell people two things. First, that you've worked with other folks and you're not just making this stuff up. Second, that your work or products are good enough for people to publicly praise them. That's powerful!

Contact Info / CTA – Finally, you want to make it as easy as possible for people to contact you or to find a way to convert. Including your info or a CTA at the bottom of your Summary is the best way to make that happen.

LinkedIn Summary Examples For Thought Leaders & Entrepreneurs

Now let's take a look at a few examples of that template in action! We'll be using my profile as well as my friend (and fellow entrepreneur) Miloney as examples in different spaces.

Again, the examples will be color coded to match the template above.

First, we'll start with the LinkedIn Summary from my profile . I operate in two spaces, the career coaching space and the SaaS space:

LinkedIn Summary Example #3 – Career Coaching & SaaS Apps CultivatedCulture.com // I teach people how to land jobs they love in today's market without traditional experience and without applying online. Want “insider” career advice? Text me here 👉 201-479-9511 My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, & The USA Today . I've also helped thousands of job seekers (just like you!) land offers at Google, Microsoft, Salesforce, Amazon, Facebook, Apple, Twitter, Uber, Spotify, Deloitte, Accenture, Sequoia Capital, Tesla, SpaceX, ESPN, The NFL, & more. If you're ready to accelerate your job search, here are my best tools and resources (they’re all free!): ✅ CultivatedCulture.com/JobSearch/ – My super comprehensive guide on landing a job without applying online ✅ Mailscoop.io – My free email lookup tool to help you find anyone’s email address in seconds ✅ ResyBuild.io – My proven job-winning resume builder with free, super effective templates ✅ ResyMatch.io – My resume optimizer to help you identify keywords/skills for your resume & LinkedIn profile ✅ ResyBullet.io – My resume bullet analyzer to help you write crazy effective resume bullets that sell your value ✅ Get the 5 most effective strategies my clients use to land jobs without applying online (for FREE): CultivatedCulture.com/DreamJob/ Here's what a few of my clients have to say about my job search strategies: “I recently left a job with nothing else lined up. My visa was tied to that job so I had 60 days to get hired and land visa sponsorship. Then COVID-19 hit. Austin helped me land a Program Manager role at a leading tech company, a 30% raise, AND H1-B sponsorship during the pandemic.” – Jasleen “I was looking to get back into the workforce after taking 8 months off to pursue a startup idea. Austin helped me land multiple $100,000+ job offers within 3 months.” – Ben “Austin helped me make the jump from a VP role in finance to a Program Manager role at Amazon with a $300,000 compensation package – a 30% increase over my previous salary.” – Amish “I spent years struggling to take the transition from vendor to full time employee. Austin helped me land a job in Product Marketing at a Fortune 30 tech company with a $40,000+ raise.” – Amyr “Austin helped me make the transition from Minneapolis, MN to Europe. Making the transition from the US to Europe was not easy. But with Austin's help, I landed multiple six-figure roles and ended up accepting my dream job in Amsterdam.” – Anton For more free career tools, advice, and resources check out my Featured section (above 👆) or my website CultivatedCulture.com

Next, let's look at Miloney Thakrar's summary. Miloney is a consultant who helps companies use data storytelling to advance gender equity, diversity, & inclusion:

LinkedIn Summary Example #4 – Data-Driven D&I Consultant MindTheGenderGap.Org // I help companies ranging from non-profits to startups to Fortune 500s craft innovative and scalable solutions to advance gender equity. My work has been featured at the Society for Human Resource Management and the Forum on Workplace Inclusion . My clients include Accenture, Women Tech Founders, and UN Women, among others. Book a discovery call to learn more 👉🏽 https://mindthegendergap.as.me/discoverycall I f you’re ready to close the gender gap at your company, let’s talk! You can reach out to me for: •Strategy Consulting & Advising – I can help you navigate the complex aspects of advancing gender equity, diversity, and inclusion without having to invest in costly solutions that don't scale. •Data Storytelling & Research – Through propriety 5-step approach uniquely combines data feminism, compelling data storytelling, and cutting-edge technology, I can help you clearly assess your company's current state and where it needs to go to close the gender gap. •Facilitating & Keynoting – I customize my talks and workshops to meet the unique needs and interests of your audience. Popular topics include: Leveraging Technology to Advance Gender Equity, Effective Data Storytelling to Advance Gender Equity, & Gender Equity in Leadership. Here’s what my clients have to say about my work: “I had the pleasure of working with Miloney in collaboration for our International Women’s Day celebration at Accenture. Miloney offered immense knowledge and support as we consulted her in the creation of content and the structure for our Gender Advocacy Workshop. I would highly recommend her as a speaker, facilitator and consultant in creating conversations for change and educating one's organization on advocacy and gender equality.” Gabby – Management Consultant, Accenture “Miloney served as a guest speaker at Accenture's Gender Advocacy lunch event for International Women's Day, where she talked about the UN Women's HeForShe campaign…In preparation for her talk, Miloney coached the event organizers on how to create a safe space to allow for a candid conversation around gender equity in the workplace…What impressed me most was her nuanced understanding of issues related to gender equity and her ability to not only engage but also inspire the audience. I highly recommend her as a speaker and facilitator.” -Ola, Global Ethnicity Lead, Inclusion & Diversity, Accenture

Those two examples should give you a basis for drafting your own LinkedIn Summary as an entrepreneur or thought leader!

Again, templates are just that — something to work off of. Feel free to customize or adjust as you see fit as long as you're sticking to the core principles and the rationale behind them.

4 LinkedIn Summary Tips To Maximize Your Results

Now that you have an idea of which template to use and what examples you want to work from, let's take your Summary to the next level:

Tip #1: Leverage The Right Keywords

Most people don't realize that LinkedIn is a search engine like Google, Amazon, or YouTube.

Recruiters are constantly searching for candidates and prospects are looking for coaches and services to help them achieve their goals. If you know how the engine works under the hood, you can optimize your profile so you show up for more searches and win more clicks.

Keywords a big factor in achieving that goal.

When someone runs a search, LinkedIn looks at the keywords and filters in their search and they match them up with the keywords on thousands of profiles. Then they serve up the profiles they believe will be most relevant (that's a bit of an oversimplification, but that's the gist).

If your profile contains the keywords and right LinkedIn skills that your target audience is searching for, you'll show up for more searches and win more clicks. Your LinkedIn Summary is a great place to embed those keywords.

Here's a video walking through a 10 minute exercise to help you find the perfect keywords for your LinkedIn Summary (followed by written instructions for job seekers, entrepreneurs, and thought leaders):

Finding Keywords For Job Seekers

If you're a job seeker, finding keywords is super easy.

They're sitting right in the job descriptions of the roles you're targeting! Here's how to identify them:

• Open a new document (Word or Google Doc) and have it handy
• Head to LinkedIn Jobs and run a search for a target roles as if you were going to apply for them
• When you find a job description that matches your target criteria, copy the entire job description and paste it into your doc
• Rinse and repeat until you have a total of 20+ job descriptions in your doc

Once you have your 20+ descriptions, head to ResyMatch.io and select the Job Description Scanner option:

Next, paste all of the content from all of your job descriptions into the field on the left. Then hit “Start Job Description Scan:”

ResyMatch will scrape all of the data from every job description you added and it will extract the top hard and soft skills based on frequency. These skills are prevalent across every role you're targeting so they're going to be the keywords and skills you want to target in your summary.

The keywords are:

76 – design

61 – product

41 – UI

31 – research

30 – UX

16 – user experience

16 – communication

These are the keywords we'll want to weave into our LinkedIn Summary.

Finding Keywords For Entrepreneurs & Thought Leaders

Finding keywords as an entrepreneur or thought leader uses a similar process with a different data source.

We're not lucky enough to have “job descriptions” for our purposes, so we'll have to find another source of data! The good news is that LinkedIn already tells us who's doing this well because they appear at the top of the existing search results. All we need to do is check out their profiles.

Here's the path for finding keywords as an Entrepreneur or Thought Leader:

• Open a new doc (Word or Google) and keep it on hand
• Head to LinkedIn
• Put yourself in your prospect's shoes and run a search (e.g. “career coach”)
• Click through the profiles of the first 5 pages
• When you find a profile that's aligned with your offerings, copy the profile and paste it into your document
• Rinse and repeat until you have 20+ profiles in your document
• Head to WordClouds.com and repeat the steps above

After editing for filler words and non-relevant terms, you should have a list of keywords that are aligned with your offerings that you can add into your LinkedIn Summary.

Tip #2: Grab Some Eyeballs With Formatting And Emojis

I'll start by saying that, for this tip, a little goes a long way. Both fancy formatting and emojis have their time and place. It's also easy to overuse them. But when used sparingly and intentionally, they can really make your summary pop.

How To Add Formatting To Your LinkedIn Summary (Bold, Italics, Etc.)

Many people don't realize that you can actually add bold , italicized , and other non-traditional font formatting into your LinkedIn profile. Here's an example of bolded font in one of my posts:

How'd that get in there?

Simple. I used a tool called Unicode Text Converter .

UTC takes the text you submit and it converts it to unicode which most any plain text editor can parse and visualize. Here are just a few of the font options UTC offers up:

How can you use this?

You can bold important points in your summary or you can bold different headings that you'd like to feature (e.g. Projects, Press, Interests) so they are easy to differentiate.

How To Add Emojis To Your LinkedIn Summary

Emojis are trickier than simply bolding some text in your Summary. You really need to know your audience here.

If you're targeting traditional companies (legacy law firms, financial institutions, or government roles) or your prospects tend to be more traditional, I'd pass on this.

But if you're targeting progressive, new-age companies or your demographic is younger, you might consider sprinkling them in to help specific areas of your Summary pop.

For example, my target demographic is younger job seekers looking for roles in tech. I use emojis in my profile to highlight a phone number that people can text me along with specific resources and tools that I want to draw attention to:

Compared to the amount of text in my Summary, I don't use a ton of emojis. I also use them in a consistent fashion (each one is at the start of a new tool / bullet).

Tip #3: Don't Be Afraid To Get Personal!

In today's digital world, a personal touch can go a  long  way.

As a job seeker, recruiters want to see that you're more than just bullets on a resume. As an entrepreneur or thought leader, people want to know you're more than just a talking head trying to sell them something.

When writing your resume , I recommend adding a unique, personalized Interests section . I also recommend doing the same for your LinkedIn profile!

Here's why…

Let's say that I add  “Podcast Enthusiast (my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant)” to my LinkedIn Summary.

I just added 3 potential layers of connection into my profile:

• If someone is a big fan of any of those podcasts, it's an immediate connection
• If someone is a big podcast fan, we have that in common (even if they haven't heard of those 3)
• If someone doesn't listen to podcasts, at least they know a bit more about me personally, which creates the opportunity for a talking point

Now multiply that by four or five different interests and you're cooking with gas!

What Interests Should You Focus On?

You don't want to list anything and everything in your Interests. For example, getting political can potentially cause more harm than good.

Instead, I like to focus on a few topics that are viewed as positive by pretty much everyone. They are:

If you stick with those, you'll be in great shape!

Template & Examples For Adding Your Personal Interests 

I like to use a specific format for building out my personalized interests section:

General Interest #1 (Specific Detail), General Interest #2 (Specific Detail), General Interest #3 (Specific Detail), General Interest #4 (Specific Detail).

Let's say that I'm planning to add Travel, Sports, Reading, and Learning to my interests. It might look like this:

Interests: Traveling (Currently planning a trip to Mykonos – recommendations welcome!), Reading (Currently reading Eat A Peach by David Chang), Podcasts ( my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant), & the New York Football Giants.

Look at all of those opportunities for common ground and points of connection! That's what we're aiming for.

Tip #4: Check (And Double Check) Your Grammar

Last but not least, we have an obvious tip. As obvious as it may be, I'm always blown away by how many people have typos and grammatical errors in their LinkedIn profiles.

Here's a trick I used to get rid of typos and improve my writing in less than 5 minutes.

First, go through everything else in this article. Choose your favorite Summary template, leverage one of the examples to help you get started, then add in your keywords and your formatting.

When you're done, head over to Hemingway App and paste in your entire LinkedIn Summary.

Hemingway will not only show you where you've misspelled some words, it'll also show you which sentences you could improve and how to improve them. It'll even give you a readability score!

Here's my current LinkedIn Summary in the app:

Improving it is easy. Just rework your sentences to follow Hemingway App's guidelines and you'll be in great shape.

Tip #5: Still Suffering From Writer's Block? AI To The Rescue!

You've made it this far, so you probably feel better about the core principles of writing a better LinkedIn Summary.

But you're still missing one important step: actually  writing your LinkedIn Summary!

If you still feel like you have no idea what to say or how to implement these strategies, let AI help. Here's how:

• Open up a text-based generative AI tool like ChatGPT
• Open up a digital copy of your resume
• Copy one of the templates I shared earlier in this article
• Ask ChatGPT, “write me a LinkedIn Summary in the style of this template: [Paste Template From This Post] . Personalize the LinkedIn Summary using content from my resume: [Paste Resume Content] .”

How's that for a starting point?!

This summary fits the template I shared to a tee, and it does an amazing job of personalizing the template to the sample resume. It even included a ton of measurable metrics and value, which is one of our top recommendations!

Now all you have to do is jump in to proofread, edit, and add your magic touch.

A Note About Artificial Intelligence AI is an amazing tool to help supplement your work, but it's not a replacement. We  never recommend simply copying the LinkedIn Summary that the AI generated and publishing it on your profile. Instead, you should view it as a tool that will help get you from 0% to 80%. From there, it's your job to come in and personalize the output before you share it with the world.

Next Step: Update The Rest Of Your LinkedIn Profile

Now that your new LinkedIn Summary is ready for it's big debut, make sure the rest of your LinkedIn profile is optimized!

• Comprehensive Guide On How To Build An Amazing LinkedIn Profile
• What's Your LinkedIn Headline Score? Click Here To Get It For Free
• How To Write A Crazy Effective LinkedIn Headline
• How To Create A LinkedIn Profile Picture
• How To Craft an Amazing LinkedIn Cover Photo
• How To Ask For A LinkedIn Recommendation

• Connect on LinkedIn
• Follow me on Medium
• Follow me on Instagram

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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20 Superb LinkedIn Summary Examples (+Writing Guide)

Posted by CV Nation on Sep 25, 2020

The ultimate guide to writing the perfect LinkedIn summary, with 20 LinkedIn summary templates and CV Nation’s unique LinkedIn summary formula.

A strong, compelling and optimised LinkedIn summary is a vital tool for jobseekers, both when applying for jobs traditionally and when networking on LinkedIn. The summary is arguably as important as the headline .

Your LinkedIn summary is your chance to illustrate your unique value proposition, showing potential employers what you can bring to the table and what makes you stand out from the crowd.

This guide includes 20 great LinkedIn summary samples, as well as our unique formula and everything you need to know to craft the perfect LinkedIn summary.

Why are LinkedIn profile summaries important for jobseekers?

A recent study found that job applicants with an extensive LinkedIn profile are 71% more likely to receive a call back for a job interview than those with no LinkedIn profile.

But the most interesting find of this study was this: job applicants with ‘bare bones’ LinkedIn profiles or basic LinkedIn profiles are less likely to receive call backs for job interviews than those with no LinkedIn profile whatsoever.

As the study indicates, a weak LinkedIn profile can be very damaging to your job search .

This is because many recruiters navigate to your LinkedIn profile when you apply for jobs. If the content isn’t impressive, there’s a good chance they won’t pursue you as a candidate.

LinkedIn profile summaries - as well headlines - are what really let down many of these weak LinkedIn profiles. Many LinkedIn users’ summaries simply don’t articulate their value and uniqueness.

For help with your LinkedIn headline, take a look at our 15 great LinkedIn headline samples .

The LinkedIn profile summary formula

Using our LinkedIn profile summary formula is a sure-fire way of impressing other LinkedIn users, making yourself stand out and providing yourself with a greater chance of impressing potential employers.

Follow our 8-step formula to prepare yourself a great LinkedIn summary.

1. Introduction

Start your LinkedIn summary by introducing yourself. Don’t jump straight into your accomplishments or your unique value proposition. Tell the reader who you are.

Remember, LinkedIn is a social networking platform and it's best to use an informal approach. Use a conversational tone and be concise.

Take a look at the first paragraph of our LinkedIn summary templates in this guide to see examples of effective introductions to LinkedIn summaries.

2. Authenticity

Authenticity is arguably one of the most important steps in our LinkedIn summary formula.

Being authentic on LinkedIn is vital. It makes you stand out from the millions of other LinkedIn users who may possess very similar skill sets and experiences to you.

Avoid generic phrases. Ensure your LinkedIn profile’s summary is unique to you and tell the reader what makes you stand out from the crowd.

Other ways of being authentic on LinkedIn include adding short introduction videos to your summary and uploading media content to showcase your work.

3. Achievements

Illustrating your achievements is a great way to make yourself stand out on LinkedIn. Use bullet points of symbols to draw attention to your key achievements. Be succinct and don’t go into too much detail.

4. Numbers and Data

Make use of numbers and data to bolster your achievements. Numbers and data back your achievements up by providing tangible evidence of the results.

Here is an example:

‘Grew revenue by 42% over the course of two years’.

Notice how the use of numbers enhances the achievement and makes it more realistic.

5. Unique Value Proposition

The best LinkedIn profile summaries are the ones that effectively illustrate the user’s unique value proposition.

What is a unique value proposition?

It’s the key benefit that you offer to employers, making you stand out from other LinkedIn users and showing why you’re a unique candidate.

Articulating your unique value proposition in your LinkedIn summary will show potential employers why you’re a stronger candidate than other LinkedIn users. It also enables them to envision how you can add value to their organisation.

Identify your unique value proposition and ensure it comes across in your LinkedIn profile’s summary.

6. Key Skills and Experineces

Your LinkedIn profile’s summary should touch on your key skills and experiences, touching on those that are most relevant to your career objectives.

Provide examples of times you have utilised your skills to achieve positive outcomes and, if possible, tie these into your work experiences.

7. Keyword Optimisation

Your LinkedIn profile should be optimised with strategically-placed keywords to help it appear in searches and increase its traffic.

Along with the LinkedIn headline , the summary is one of the most important parts of your profile to consider when optimising it for search purposes. If done correctly, this will improve its online presence and bring more potential employers to your profile.

Ensure to include keywords that are relevant to your profession and industry. Additionally, include a specialities or skills section at the end of your summary; here you can add a list of keywords to help your ranking.

Take a look at the LinkedIn summary samples in this guide to see how we included relevant keywords.

8. Call to Action

End your LinkedIn summary with a clear, concise call to action. Tell the reader what you want them to do, whether it’s to send you a LinkedIn message or to check out your website.

If you’re already employed, you may want to be more subtle with your call to action. Something along the lines of ‘feel free to get in touch to learn more about me’ would suffice if you don’t want your current employer to know that you’re pursuing new opportunities.

LinkedIn Summary Examples

Linkedin summary example 1, project manager.

Specialising in real estate and construction, I’ve amassed over 10 years’ experience in project management. I’m passionate about translating project visions and objectives into reality, offering tangible results in line with client expectations.

My recent successes include:

- Executed and delivered the 40 million dollar ‘Coastal Build’ project, involving the construction of 8 luxury apartment properties in LA

- Generated $400k in cost savings by sourcing new construction materials

I’m adept with multiple project management methodologies including Waterfall and Agile. My expertise extends to budget management, stakeholder management and finance management.

Having recently completed a six-month assignment, I am now actively pursuing new contract roles in Los Angeles. Feel free to send me a message to learn more about me.

Specialities: Project management, construction, real estate project management, budget management, project delivery, stakeholder management, Agile, Waterfall.

LinkedIn Summary Example 2

Mechanical engineer.

I’ve always had a natural curiosity for machinery. As a child, I loved taking things apart and putting them back together. By the age of 12, I was building components for use in construction and even making a bit of pocket money for my troubles. My passion for machinery continued to develop and I soon obtained a mechanical engineering degree from the Massachusetts Institute of Technology (MIT).

Today, I’m still doing what I love. As a mechanical engineer for a major airline, I create state-of-the-art solutions and solve some of the most complex problems facing the airline industry.

Successes achieved during my time in this role include:

- Presented with the ‘Star of the Year’ award for solving one of the airline’s most challenging problems of the last decade, selected out of a field of 10,000 employees.

- Completed the 500 million dollar ‘New Age’ project as part of the construction of a new fleet of innovative aircraft.

When I’m not working on mechanical engineering projects, I’m either spending time with my family or reading mystery novels.

I love to connect with people from all walks of life, so please don’t hesitate to send me a message.

Specialities: Mechanical engineering, client management, metallics/composites, structural analysis, mechanical design, aerospace systems, fatigue analysis.

LinkedIn Summary Example 3

Real estate manager.

I’m a real estate professional with over 20 years’ experience, with a particular focus on property acquisitions and fund management.

Over the last few years, I’ve specialised in the sale of high-end residential properties to UHNW clients in Los Angles and the surrounding areas. Recent sales include a 40 million dollar beach house in Malibu. In 2019, I closed over 400 million dollars in real estate sales.

My job is mostly about relationship building, which comes natural to me. I’ve always been a big people person who loves making new friends. As a real estate agent, this skill proves invaluable, enabling me to develop broad networks of contacts and maximise client satisfaction.

In the future, I intend to continue doing what I do best: selling properties and helping clients get the most out of their investments.

Interested in discussing our portfolio of properties or other real estate solutions? Get in touch with me. I’d love to hear from you.

Areas of expertise: Fund management, investment management, real estate sales, business development, relationship management, portfolio management.

LinkedIn Summary Example 4

Software developer.

As a teenager at school, I was the kid other students approached about issues with their phone or laptop. I was the go-to guy for fixing resolving any technical problems.

Today, not much has changed. I’m still the first point of call for technical issues. The difference is I now also develop innovative software to solve the problems of multinational companies. One of my most recent projects involved designing and rolling-out a new piece of software to optimise the efficiency of holiday bookings. This contributed to a reduction in staff numbers and 12% increase in travel bookings.

In my spare time, I manage a voluntary organisation called Butterfly, which aims to help young people get involved in technology. This involves training kids in software development and key technical processes. I also create PS4 games, one of which was voted as the best game of 2020 on over 10 websites.

If you want to know more about me, send me a message or reach out to me at [email protected]

LinkedIn Summary Example 5

Sales manager.

I’m a sales manager, specialising in the sale of construction materials. Over the course of 15 years in this sphere, I have built a large network of contacts with suppliers and customers across Europe.

Currently employed as sales manager at IC2I Construction Europe Ltd., I build relationships with suppliers and clients while executing new sales strategies to generate growth. I also lead a team of six sales staff and source new materials across Europe. During my time in this role, I have finalised the sale of over 100 million euros worth of construction materials.

Among my colleagues, I am known as a tenacious go-getter. I set challenging goals and I make sure my team have the capabilities to meet them.

Having recently completed a 12-month contract in Russia, I am now open to new opportunities in the UK or across Europe. Feel free to get in touch with me.

LinkedIn Summary Example 6

Hotel manager.

I’m a hotel manager, with over 20 years’ experience in the hospitality industry. Having spent the last 10 years managing large four-star resorts in Tenerife, Spain and Gran Canaria, I have built a reputation for growing revenue and increasing hotel room occupancy rates.

I am currently responsible for manging a 3,000-room all-inclusive resort in Los Cristianos, which includes four restaurants, three bars, four swimming pools and six retail outlets. During my time in this role, I have been successful in increasing the hotel’s room occupancy rate by 8.9%.

My other key successes in recent years include:

- Increased the occupancy rate of a four-star resort in Tenerife from 74.4% to 87.2%

- Oversaw a 12% growth in profits while managing a four-star hotel in Lloret de Mar

A very hands-on hotel manager, I control all operational and financial aspects of hotel management. This extends to budget management, financial management, P&L management and staff training.

Please feel free to get in touch with me if you’re interested in connecting.

Specialities: Hotel management, operations management, general management, P&L management, budget management, financial administration.

LinkedIn Summary Example 7

Recruitment consultant.

Bad hires costs businesses a lot of money. They’re also a big stumbling block in terms of achieving business goals. My job involves making sure businesses avoid bad hires. I help companies solve their recruitment problems by finding high-quality talent to help them realise their objectives.

My strongest asset is my ability to build and maintain relationships. I’ve developed a long list of employers and businesses who turn to me when they need new talent. These range from multi-million-dollar corporations to local sole traders.

When it comes to building productive relationships, I always refer to a quote by Suzy Kassem: ‘Treat your relationship as if you are growing the most beautiful sacred flower. Keep watering it, tend to the roots, and always make sure the petals are full of color and are never curling. Once you neglect your plant, it will die, as will your relationship.’ By following this guidance when managing relationships my clients, I’ve been able to not only improve client satisfaction, but also increase revenue.

Since 2018, I have personally sourced over 12,000 candidates and presented them to employers. Over 87% of my permanently hired candidates have remained with their employer for at least 12 months.

I am always eager to hear from both jobseekers and employers, so feel free to get in touch with me to discuss job openings or recruitment solutions.

LinkedIn Summary Example 8

Marketing specialist.

As the director of one of London’s leading marketing agencies, I’m passionate about enabling businesses to grow. Whether our clients come to us because they are struggling to attract customers or because they simply want to outsource their marketing activities, we help them achieve exponential growth.

I’m a marketing consultant. In 2016 I founded Joyful & Wonder Marketing, a digital marketing agency. Since its inception, Joyful & Wonder Marketing has worked with over 500 businesses across the UK and Ireland, ranging from major corporations to SMEs. We build marketing campaigns based on data and analytics that create wonder with audiences and generate unprecedented growth.

Examples of our recent campaign successes include:

- 800% increase in sales for a major sportswear retailer

- 400% increase in sales for a London-based retail outlet

Alongside a bachelor’s degree in marketing, I have also studied consumer psychology and the behaviour behind customer decision-making. My expertise in this area helps me build marketing campaigns that get results. I have also lectured at leading Russel Group universities on consumer psychology.

When I’m not developing marketing strategies, I love hiking through the Scottish Highlands or wild camping across Europe. In 2019, I spent two weeks trekking and camping through Poland and Germany.

Want to talk about marketing? Don’t hesitate to send me a message to start a chat.

Specialities: Digital marketing, marketing consultancy, strategy development, consumer psychology, data science, behavioural science, budget management, data & analytics, client management, relationship management.

LinkedIn Summary Example 9

Business class flight attendant.

With over 10 years of experience as a flight attendant in the aviation industry, I have a proven track record of improving the passenger experience and achieving high levels of customer satisfaction.

For the past three years, I have been employed as a business class flight attendant. As the airline has a large number of returning customers, it's important that I maintain a knowledge of passenger’s preferences to ensure they receive a personalised service.

Many of my previous cabin crew roles have involved team leading. While working on long-haul flights from the US to the UK, I was the appointed senior cabin crew member, responsible for managing a team of 6 flight attendants.

My senior colleagues have referred to me as customer-oriented individual who is driven by a desire to meet the expectations of first class/business class passengers. With strong communication acumen and active listening skills, I am capable of quickly identifying customer’s requirements and building a rapport with them.

I am now actively seeking new roles as a flight attendant. If you’re interested in communicating, I would be delighted to hear from you.

LinkedIn Summary Example 10

I am a chef, specialising in French cuisine. My career as a chef started in Marseille in the 1990s. As a commis chef, I learned the ropes in the fast-paced kitchens of five-star hotels. In 2001, I moved to London, where I found work as a sous chef in some of the capital’s most prestigious French restaurants.

Cooking is my art. Whether it’s preparing a complex three course meal or French Canistrelli cookies, I always put my heart and soul into my work.

In 2014, I was presented with an award for the Ultimate Chef of the Year. I entered this competition following a great deal of persuasion from my colleagues, and I was required to produce French meals for customers on a whim. This involved preparing over 100 French meals, including French Onion Soup, Coq Au Vin and Tartiflette, on short notice, within strict timescales and with minimal preparation.

The key to my success in this competition – which featured over 2,000 chefs – was my ability to work under pressure in rapidly changing, fast-paced environments. This has always been my strongest skill, enabling me to maintain high standards under pressure.

In more recent times, I started working as head chef of a new French restaurant in Mayfair, London. My role here has involved leading all aspects of the set-up of the restaurant, from menu design and interior design to cooking and financial management. Since opening only four months ago, our restaurant has turned over more than four hundred thousand pounds and has generated over 400 positive reviews on TripAdvisor.

I am always interested to learn about new career opportunities, so please get in touch with me via LinkedIn messaging if you would like to chat.

Specialities: French cuisine, kitchen management, staff management, menu design, rota management, team building, financial management.

LinkedIn Summary Example 11

Student/no experience.

I am a mechanical engineering student at Manchester University. Due to graduate in the coming months, I am eager to secure challenging roles in mechanical engineering.

In the second year of my degree I undertook a 6-month placement at an engineering company in Manchester. I was delighted to be presented with the opportunity to utilise the skills gained during my studies to solve problems in the engineering world. During the course of this placement, I played a key role in developing a new part for the company’s manufacturing plant. This revolutionary part has since led to a cost reduction of six hundred thousand pounds.

My studies have provided me with broad proficiency in the use of mechanical engineering methods, tools, software packages and techniques. Alongside this, I have developed sound communication skills while delivering presentations to large audiences at university. As such, I am confident that I can make an instant impact in engineering roles.

I am eager to hear about potential career opportunities, so I would be pleased to chat about job openings in the engineering sphere.

My key skills include: Mechanical engineering, aerospace thermodynamics, electrical energy supply, engineering design, mathematics, fluid mechanics.

LinkedIn Summary Example 12

From a young age, I’ve always been excited by numbers. I was top of the class in maths at primary school and when I finished sixth form I enrolled as a mathematics undergraduate at Cambridge University. Today, I am an accountant. I still love getting to grips with numbers and complex data to solve problems and support business success.

With over 15 years of experience in accounting, I have built a reputation for enhancing the performance of finance departments.

In my current role as senior accountant, I prepare financial reports and statements while managing a range of finance-related tasks. I also analyse financial information to enable informed decision-making at Senior Management level.

My key successes during my time in this role include:

- Reduced company costs by 23% by meeting with departmental managers and evaluating their budgets

- Enhanced the efficiency of the management accountancy process by implementing new software

- Eliminated the need for an additional four staff members by transitioning the accountancy process to a digital format

When I’m not sitting at my desk, I enjoy playing chess. In 2019, I won two national chess competitions.

If you want to chat about job opportunities – or chess – please feel free to send me a message. I look forward to hearing from you.

Specialities: Finance management, accountancy, departmental management, financial consultancy, financial reporting, regulatory compliance.

LinkedIn Summary Example 13

Web developer.

I’m an independent web developer who is passionate about brining client’s visions to life. Since establishing my web development agency in 2017, I have managed over 1,000 projects for a diverse client base, which includes multi-million-pound businesses and sole traders.

I’m proud that my web development work has helped my clients to grow their businesses and generate more revenue. For example, after revamping the website of a Leicester-based clothing company, my client experienced a 312% increase in the sale of footwear.

My strongest skill is my creativity. Being able to gather client’s requirements and translate those into an engaging, effective and unique website is what has helped me obtain over 500 positive Trustpilot reviews.

If you would like to know more about my web development services, please take a look at my website, which is detailed below. Alternatively, check out images of some of the websites I have created in my experinece section.

LinkedIn Summary Example 14

Data analyst.

As a data analyst, my goal is to help clients make better business decisions. I enable them to perform to higher standards by analysing complex data and identifying problem areas.

In my current role, I gather and analyse data on sales and marketing, before processing the data and presenting it an easy-to-follow manner to Senior Management. I also manage a team of four and deliver training to colleagues.

If you want to know more, please email me at [email protected] to start a chat.

Specialities: Data analysis, computer science, economics, data modelling, business intelligence, data mining.

LinkedIn Summary Example 15

Executive assistant.

I’m an executive assistant. The purpose of my role is to help executives make more effective use of their time. I do this by efficiently managing all the fine details of their schedule, along with administrative and office management processes.

My most recent role involved a great deal of international travel. I accompanied executives to locations including Dubai, California, Toronto, Melbourne and Oslo to help manage their meetings, schedules and diaries. While employed in this role, I have scheduled and managed over 500 meetings across multiple continents.

Organisation is one of my key strengths that allows me to excel in executive administration. As an executive assistant, it’s vital that I maintain high levels of organisation to ensure the smooth-running of executive’s schedules.

Outside of work, I love reading historical fiction novels. If I can’t be found in the garden reading a new novel, I’ll probably be in my local library.

I left my last job post two months ago, so I am now actively seeking new employment. Please don’t hesitate to contact me to discuss employment opportunities.

Specialties: Administration, diary management, scheduling, Microsoft Office, reporting, office management.

LinkedIn Summary Example 16

I am a programmer, specialising in the app development arena. For the last 3 years, I have been developing games using C++, C# and Java programming languages.

I’m currently employed as senior programmer at App Dev One Two Developers. I’m hands on in all stages of the programming cycle, from planning and design to testing and deployment. No two days are the same for me; my tasks may involve analysing algorithms, altering code, fixing bugs, brainstorming ideas or integrating new systems.

Something that I love about programming is the opportunity to work with people from a wide range of disciplines. The software development lifecycle involves working with so many different people and departments and, as a people person and someone who loves to build new relationships, it’s great to be able to come together with other professionals who are striving towards the same goal.

Some of the games I have developed during the last 12 months include:

- Hop It Mash – A complex strategy game, which has been downloaded over 1,000,000 times

- Tea Ride in the Forest – A children’s game that has generated over $50,000 in revenue

- Calculate Ingenious – A mathematical game, which over 500 schools in the United States have brought into their classrooms

If you want to talk about programming, coding, software engineering, or anything else, drop me a line. I am currently unavailable for employment, but I am eager to hear from LinkedIn users.

Skills: C++, C#, Java, JavaScript, software development, gaming design, containers, AWS, Azure, data structures, one text editors, coding, SQL, Visual Studio Code, UNIX, Python.

LinkedIn Summary Example 17

I’m passionate about the people of organisation. Employees are the engine of businesses and it’s vital to create cultures in which they can thrive. As a human resources professional, I know how important my role is in regards to business success.

With over 9 years’ experience in HR, I am adept at enhancing the employee experience and developing positive workplace cultures. Since 2018, I have been employed in HR management for a Fortune 500 company in New York. In 2020, I won the company’s prestigious award for HR Professional of the Year.

During the course of my career, I have gained a breadth of international experience. This includes two stints in Los Angeles as a HR administrator, as well as three years in Germany as a HR manager. These experiences enabled me to obtain a knowledge of international HR practices and employment regulations.

Want to chat? Feel free to drop me a message.

LinkedIn Summary Example 18

Computer science grduate.

In summer 2020 I graduated with a bachelor’s degree in computer science from the University of Birmingham. Having now obtained my degree, I have moved to London to pursue job opportunities.

Modules studied during my degree include object-oriented programming, systems & architecture, software engineering management, operating systems, industrial network design, artificial intelligence, UX design, designing secure systems and robotics.

My natural curiosity for computers is what drove me towards my computer science degree. I’ve always been fascinated by computers and the technical mechanics behind the monitor.

Having secured a first-class degree, I am now eager to secure roles that demand use of the skills gained during my studies. I love to connect with new people and build new relationships, so feel free to send me a message.

LinkedIn Summary Example 19

Writer/author.

I’m the author of the Brian Smith crime series. Since the release of the first book in the series, over 2,000,000 Brian Smith novels have been sold in over 35 countries.

The series, which is set in East London, consists of four books, with the fifth book due to be published in Summer 2021. The first novel in the Brian Smith series, The Night, is due to commence production for a TV series in the coming months.

To read my new novel, please check out the Amazon link below. Or sign up to my email list on my website to receive a free copy of The Night.

LinkedIn Summary Example 20

Entrepreneur.

I am the founder and CEO of Starstruck and Moondust Industries. The business started five years ago as a two-person operation in London and has since grown to employ over 40 talented people. We have a complex management structure and our customers are some of the largest companies in the UK. In 2019, we increased our customer base by 50% and expanded into new international markets.

Starstruck and Moondust Industries specialise in providing consultancy services to businesses. Our goal is to make your business more effective and improve your bottom line.

Examples of our successes include:

- 54% growth in revenue for a clothing company following the implementation of new marketing and sales processes

- 882% increase in the sale of merchandise for a major football club following our bespoke marketing consultancy

Alongside Starstruck and Moonlight Industries, I am also the CEO of two construction companies and a modelling agency. If you want to know how our services can help you, please take a look at our websites below.

We hope you have found these LinkedIn summary templates helpful. Headlines are another key aspect of your profile, so feel free to take a look at our 15 LinkedIn headline examples to see what a great LinkedIn headline should look like.

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