mass media and society essay

Mass Media Impact on Society Essay

Roles and importance of the mass media, negative influence of the mass media, recommendations, works cited.

Mass media is the medium of communication intended for a large audience (Smith); it is a form of communication which involves broadcasting messages through use of the modern technology such as television, cable television, radio and print media among many other forms (Sauza).

Additionally, today, the internet also falls under this category of the mass media due to its wide use in the current era of globalization which is a factor that has greatly contributed to major developments in the mass media through advocating for freedom of the media in very diverse ways (Sauza). This research paper will focus on the concept of mass media in general as well as the the impact of the mass media in today’s society.

In most cases the mass media targets a very large market, in fact a whole population of a given country and sometimes the entire world’s population. However this depends with the type of media and the mission it has been established to achieve; the local media is designed in a way that it only covers a small population in a given demographic region such as a province or a country (smith).

As such it is entirely responsible for covering local out breaking news and sensitive issue such as the national political activities of the given region. On the other hand, the international or larger media is responsible for delivering reliable and investigative news update, global political activities and even sporting activities that are happening across the globe (Smith). This category of media includes the well-known BBC, CNN and Reuters among others.

Due to the fact that media is a public phenomenon, it is therefore the responsibility of the mass media to offer quality services to the general public by covering various and diverse topics which are happening. One of the main responsibilities of the mass media is to keep people informed of what is a happening around truthfully.

This is because the public in general needs to know of what is happening within it environs (Smith); so in general the mass media will investigate the happenings on the ground and present the facts to the people in order to inform on what is happening. This explains why television, radio and the print media is mostly filled up with news ranging from political activities, past events, documentaries, sporting activities and other informative news.

Apart from informing the public and updating about the recent and breaking news, the mass media is also responsible for entertaining the general public in many areas. The mass media has a variety of entertainment programs for all groups ranging from cartons for the young children and movie or films for the older generation. Through such entertainment programs which are offered in wide range the mass media is able to create a balance of events and make the public to have a break from the stress of life.

Additionally, the mass media is also responsible for educating the public and therefore keeping them enlightened through various programs that are offered by the mass media such as the scholarly opinions about various topics including HIV Aids. Other educative programs include educational programs which are usually scheduled on the national television and radio to teach the public on diverse topics (Sauza).

As much as the media is generally responsible for enlighten the society, on the other hand there are numerous ways through which the mass media is negative to the society in general. To an extent the same mass media has negative influence in the society; in this section we shall review the negative impacts that mass media has in the society.

There is no doubt that internet is obviously one of the most negative form of mass media ever invented as well as one of the mediums with the greatest potential which is the reason that has made it one of the most widely used media in the society today (Dunning). The internet has especially adverse effect towards the younger generation in the community.

As a matter of fact, the parents of today are engrossed and extremely busy with their careers and businesses to spare time and bring up their children, this is one of the reasons that make the children end up being exposed to bad media. As a result of children being left home alone, some of them get access to internet and watch violence films pornography and negative music videos.

This causes the child to develop physical, emotional and psychological stresses that influence their personalities in very negative ways (Smith). Some of the teenagers spend a lot of time watching such movies, films and even reading magazines which contain such bad characteristics (Dunning).

The impact is that they becomes victims themselves and end up using drugs such as marijuana or even engaging in sexual activities which usually exposes them to more and worse dangers such as exposure to premarital pregnancies, the risk of being infected with deadly sexual disease or even becoming drugs addicts (Dunning).

For such reasons mentioned above and many others, the mass media has been criticized by the public and human activists who are now calling for amendments of the laws that regulates mass media to be made more stricter so as to protect vulnerable persons in the society. One such ways in which the mass media has been criticized is the manner in which it presents information to the public; the media for instance has been described as “too topical” (smith).

This is because the mass media has a way of presenting information especially news when informing the public by covering only news within that given range. For instance, if they present local news, it will not focus on other interesting story but will strictly focus on covering such local news (Progressiveliving.org).

Due to the existing criticism on media, the mass media should work towards improving it services delivery since the people are its main market; there are numerous ways which the mass media can work towards this.

This crisis can be resolved through listening to the views of their customer, engage and actively interacting with the customers so as to understand their desires. In addition, the media should be transparent and apply the concept of authenticity when serving the customers, and always provide the customers with immediate responses at all times (Thebarblogger.com).

Dunning, Lissa . “Negative influence of the mass media”, 2011. Web.

Progressiveliving. “The Mass Media & Politics: An Analysis of Influence”, 2011. Web.

Sauza, Francis. “Types of mass media”, 2008. Web.

Smith,S. “ What is Mass Media? ” 2011. Web.

Thebarblogger. “5 Ways Social Media Can Improve Customer Service”, 2011. Web.

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, January 12). Mass Media Impact on Society. https://ivypanda.com/essays/the-mass-media/

"Mass Media Impact on Society." IvyPanda , 12 Jan. 2024, ivypanda.com/essays/the-mass-media/.

IvyPanda . (2024) 'Mass Media Impact on Society'. 12 January.

IvyPanda . 2024. "Mass Media Impact on Society." January 12, 2024. https://ivypanda.com/essays/the-mass-media/.

1. IvyPanda . "Mass Media Impact on Society." January 12, 2024. https://ivypanda.com/essays/the-mass-media/.

Bibliography

IvyPanda . "Mass Media Impact on Society." January 12, 2024. https://ivypanda.com/essays/the-mass-media/.

• Role of the Media in informing the public
• Concepts of Informing and setting policies
• Covering a Pandemic: Critical Media Analysis
• Radio and Information, Technology and Society
• BBC Radio 1 Versus BBC Radio 1Xtra
• Print media is dead
• Print Versus Television Media Comparison
• Mega Sporting Events Management
• Corporate Owners Influence on the Radio Material
• Informing Organizations: Positive and Negative Emotions
• “Mind over Mass Media” Steven Pinker Article in New York Times
• ESPN Sports Media Social Response
• The Impact of Media on Society
• Role of Media in Society
• Media and Celebrity Influence on Society

Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

Get the huge list of more than 500 Essay Topics and Ideas

The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

Customize your course in 30 seconds

Which class are you in.

• Travelling Essay
• Picnic Essay
• Our Country Essay
• My Parents Essay
• Essay on Favourite Personality
• Essay on Memorable Day of My Life
• Essay on Knowledge is Power
• Essay on Gurpurab
• Essay on My Favourite Season
• Essay on Types of Sports

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Download the App

Children, Young People and the Press in a Transitioning Society pp 17–46 Cite as

The Significance and Impact of the Media in Contemporary Society

• Faith Gordon 3  
• First Online: 10 March 2018

1071 Accesses

Part of the book series: Palgrave Socio-Legal Studies ((PSLS))

This chapter explores the significance of the media and the impact it has on the meaning-making processes in contemporary society. It draws on key national and international academic literature and previous studies on the role and functions of the media. This includes the key theoretical debates on deviancy amplification, folk devils and moral panics. It assesses the media’s impact on criminal justice policies and on public opinion of, and support for authoritarian ideologies and policies. In particular, it will focus on exploring how the media can influence popular culture and the impact of media portrayals of crime on societal perceptions, responses and reactions directed towards social groups, in particular children and young people ‘in conflict with the law’.

This is a preview of subscription content, log in via an institution .

Buying options

• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

It has long been acknowledged that the media are difficult to capture and define (Craig 2004 : 3). As outlined in Chap. 1 , the terms ‘media’ or ‘mass media’ refer to the traditional definition of the media, as consisting of newspapers (the print media), radio (broadcast media) and news bulletins and programs (televised media). While choosing to focus on the contemporary media, this book acknowledges from the outset that there is an extensive body of work existing on the historical origins of the media; mass communication and its impact, and the role of technological development (see Downing 1980 ; Frost 2000 ; Curran 2002 ).

There has been much criticism of pluralist theories on the media, including the arguments that pluralism is an ideological justification for the media and that the basis of the theory is not grounded in evidence. Rather the pluralist model assumes that the content of the media is diverse, without presenting evidence to reinforce or prove this theory (see Blumler and Gurevitch 1995 ).

Rupert Murdoch’s ownership of a range of media outlets in the United Kingdom (UK) and United States (US) is a prime example of the concentration of power and the influence of owners on media content (see Golding and Murdock 1991 ; Horrie 2003 ; Cole 2005 ). Further to this, academics such as Barker ( 1999 : 46) argue that conglomeration has aided a general concentration of media ownership, with research such as Bagdikian’s ( 2004 ) stating that the US media were controlled by 50 corporations in the 1980s, and by 2003 this had been reduced to five controlling the majority of the 178,000 media outlets. Significantly as Tait ( 2012 : 518) observes, the ‘scale and intensity’ of the phone hacking scandal in 2011, saw the resignation of the chief executive of one of the UK’s most influential newspaper groups, the resignation of one of the UK’s most senior police officers, the arrest of Andy Coulson, who had acted as the then Prime Minister, David Cameron’s head of communications, the resignation of two senior executives from key companies in the Murdoch empire, as well as the collapse of the takeover deal in relation to BSkyB and the closure of the News of the World (see also Keeble and Mair 2012 ; McKnight 2012 ; Watson and Hickman 2012 ).

As Barrat ( 1994 : 61) notes, the majority of media organisations are influenced by ‘a variety of commercial influences’, including the need to be profitable and also obtaining revenue through ‘advertising’. Some media outlets are part of the public sector, such as the BBC and they have the requirement ‘to provide a public service’, by ‘informing, educating, and entertaining audiences’ (Barrat 1994 : 61).

Tait’s ( 2012 : 520) analysis of the phone hacking scandal asserts that it has ‘revealed some fundamental issues in British political communications, the political system and the practice and regulation of journalism’. His analysis also documents ‘a secret history’ between Murdoch and British politics (Tait 2012 : 520–523).

Semiology provides a suitable vehicle for studying the meanings behind media content (see O’Connor 1989 ; Hall 1997 ; Berger 1998 ; Barker 2000 ; Schirato and Yell 2000 ). In contemporary literature it is now referred to as semiotics and was first developed by the Swiss linguist, Saussure, who proposed that meaning was ‘produced through … language systems’ (Schirato and Yell 2000 : 19). He focused on the ‘linguistic sign’, which he divided into the ‘signifier’, ‘the signified’ and the ‘sign’ (Schirato and Yell 2000 : 19).

As the findings of a number of content analysis studies highlight, the media exaggerate the levels of crime, in particular violent crime in the UK (see Ditton and Duffy 1983 ; Schlesinger and Murdock 1991 ; Williams and Dickinson 1993 ; Callanan 2005 ; Greer 2005 ; Reiner 2007 ).

Dorfman and Schiraldi’s ( 2001 ) research found that 76 percent of the public said they formed their opinions about crime from the media, whereas 22 percent reported that their knowledge of crime was formed through their personal experiences.

Bibliography

Aggleton, P. (1987) Deviance , London: Tavistock Publications.

Google Scholar  

Albertazzi, D. and Cobley, P. (2010) The Media: An Introduction (Third Edition), Essex: Pearson Education Limited.

Allan, S. (1999) News Culture , Buckingham: Open University Press.

Ang, I. (1990a) ‘Culture and Communication’, European Journal of Communication , Volume 5, Number 2, pages 239–260.

Ang, I. (1990b) Desperately Seeking the Audience , London: Routledge.

Archers, J. and Jones, J. (2003) ‘Headlines from History: Violence in the Press, 1850–1914’, in E. A. Stanko (ed.) The Meanings of Violence , London: Routledge, pages 17–32.

Bagdikian, B. H. (2004) The New Media Monopoly , Boston, USA: Beacon Press.

Barker, C. (1999) Television, Globalization and Cultural Identities , Buckingham: Open University Press.

Barker, C. (2000) Cultural Studies: Theory and Practice , London: SAGE Publications Limited.

Barrat, D. (1994) Media Sociology (Fourth Edition), London: Routledge.

Barthes, R. (1977) ‘“The Photograph Message”, Translated by Stephen Heath, 1977, An Excerpt’, in V. Goldberg (ed.) Photography in Print: Writings from 1816 to Present , Albuquerque, New Mexico: University of New Mexico Press, pages 15–31.

Beck, U. (1992) Risk Society: Towards a New Modernity , Translation by Mark Ritter, London: SAGE Publications Limited.

Becker, H. (1963) Outsider: Studies in the Sociology of Deviance, New York and London: Free Press.

Becker, H. (1967) ‘Whose Side Are We On?’, Social Problems , Volume 14, Number 3, pages 234–247.

Berger, A. A. (1998) Media Analysis Techniques (Second Edition), London: SAGE Publications Limited.

Berrington, E. and Honkatukia, P. (2002) ‘An Evil Monster and a Poor Thing: Female Violence in the Media’, Journal of Scandinavian Studies in Criminology and Crime Prevention , Volume 3, pages 50–72.

Article   Google Scholar  

Bessant, J. and Hil, R. eds. (1997) Youth Crime and the Media: Media Representations of and Reactions to Young People in Relation to Law and Order , Hobart, Australia: Australian Clearinghouse for Youth Studies.

Bignell, J. (1997) Media Semiotics: An Introduction , Manchester: Manchester University Press.

Blumler, J. and Gurevitch, M. (1995) The Crisis of Public Communication , London: Routledge.

Book   Google Scholar  

Box, S. (1983) Power, Crime, and Mystification , New York, USA: Tavistock.

Braham, P. (1982) ‘How the Media Report Race’, in M. Gurevitch, T. Bennett, J. Curran and J. Woollacott (eds.) Culture, Society and the Media , London: Methuen, pages 274–275.

Branston, G. and Stafford, R. (2003) The Media Student’s Book (Third Edition), London: Routledge.

Briggs, A. and Cobley, P. eds. (1998) The Media: An Introduction , Essex: Addison Wesley Longman.

Briggs, A. and Cobley, P. eds. (2002) The Media: An Introduction (Second Edition), Essex: Addison Wesley Longman.

Brown, S. (1998) Understanding Youth and Crime: Listening to Youth? , Buckingham: Open University Press.

Bryant, J. and Zillmann, D. (2002) Media Effects: Advances in Theory and Research , London: Routledge.

Caliendo, S. M. (2011) ‘Race, Media and Popular Culture’, in S. M. Caliendo and C. D. Mcllwain (eds.) The Routledge Companion to Race and Ethnicity , Oxon: Routledge, pages 73–81.

Callanan, V. J. (2005) Feeding the Fear of Crime: Crime-related Media and Support for Three Strikes , New York, USA: LFB Scholarly.

Camargo Heck, M. (1980) ‘The Ideological Dimension of Media Messages’, in S. Hall, D. Hobson, A. Lowe and P. Willis (eds.) Culture, Media, Language , Oxon: Routledge, pages 122–127.

Chibnall, S. (1975) ‘The Crime Reporter: A Study in the Production of Commercial Knowledge’, Sociology , Volume 9, Number 1, pages 49–66.

Chibnall, S. (1977) Law and Order News: An Analysis of Crime Reporting in the British Press , London: Tavistock Publications.

Cicourel, A. (1968) The Social Organization of Juvenile Justice , New York: The Free Press.

Cohen, A. (1955) Delinquent Boys: The Culture of the Gang , London: Collier-Macmillan.

Cohen, S. (1972) Folk Devils and Moral Panics: The Creation of the Mods and Rockers (First Edition), Oxford: Martin Robertson.

Cohen, S. (1980) Folk Devils and Moral Panics: The Creation of the Mods and Rockers (Second Edition), Oxford: Martin Robertson.

Cohen, S. and Young, J. eds. (1981) The Manufacture of News: Social Problems, Deviance and the Mass Media (Second Revised Edition), London: Constable.

Cole, P. (2005) ‘The Structure of the Print Industry’, in R. Keeble (ed.) Print Journalism: A Critical Introduction , Oxon: Routledge, pages 21–38.

Conboy, M. (2006) Tabloid Britain: Constructing a Community Through Language , London: Routledge.

Cormack, M. (2000) ‘The Reassessment of Ideology’, in D. Fleming (ed.) 21st Century Media Studies Textbook , Manchester: Manchester University Press, pages 93–95.

Corner, J. and Hawthorn, J. eds. (1993) Communication Studies: An Introductory Reader (Fourth Edition), London: Arnold Publishers.

Cornwell, B. and Linders, A. (2002) ‘The Myth of “Moral Panic”: An Alternative Account of LSD Prohibition’, Deviant Behavior , Volume 23, Number 4, July–August, pages 307–330.

Craig, G. (2004) The Media, Politics and Public Life, New South Wales, Australia: Allen and Unwin.

Croteau, D. and Hoynes, W. (2003) Media Society: Industries, Imagery, and Audiences , London: SAGE Publications Limited.

Curran, J. (1998) ‘Newspapers: Beyond Policy Economy’, in A. Briggs and P. Cobley (eds.) The Media: An Introduction , Essex: Longman, pages 81–96.

Curran, J. (2002) Media and Power, London: Routledge.

Curran, J. and Seaton, J. (1992) Power Without Responsibility: The Press and Broadcasting in Britain (Fourth Edition), London: Routledge.

Curran, J., Douglas, A. and Whannel, G. (1980) ‘The Political Economy of the Human-Interest Story’, in A. Smith (ed.) Newspapers and Democracy , Cambridge: MIT Press, pages 288–347.

Curran, J., Gurevitch, M. and Woollacott, J. (1988) ‘The Study of the Media: Theoretical Approaches’, in M. Gurevitch, T. Bennett, J. Curran and J. Woollacott (eds.) Culture, Society and the Media , London: Routledge, pages 11–29.

Devereux, E. (2003) Understanding the Media , London: SAGE Publications Limited.

Devereux, E. (2007) Understanding the Media (Second Edition), London: SAGE Publications Limited.

Ditton, J. and Duffy, J. (1983) ‘Bias in the Newspaper Reporting of Crime News’, British Journal of Criminology , Volume 23, Number 2, pages 159–165.

Dorfman, L. and Schiraldi, V. (2001) Off Balance: Youth, Race and Crime in the News , New Hampshire, USA: The Police Policy Studies Council.

Downes, D. and Rock, P. (2007) Understanding Deviance , Oxford: Oxford University Press.

Downing, J. (1980) The Media Machine , London: Pluto Press Limited.

Durham, A. M., Elrod, H. P. and Kinkade, P. T. (1995) ‘Images of Crime and Justice: Murder and the “True Crime” Genre’, Journal of Criminal Justice , Volume 23, Number 2, pages 143–152.

Dyer, R. (1993) The Matters of Images: Essays on Representations, London: Routledge.

Eldridge, J., Kitzinger, J. and Williams, K. (1997) The Mass Media Power in Modern Britain , London: Oxford University Press.

Entman, R. M. (1993) ‘Framing: Toward Clarification of a Fractured Paradigm’, Journal of Communication , Volume 43, Number 4, pages 51–58.

Ericson, R. V., Baranek, P.M. and Chan, J. B. L. (1987) Visualizing Deviance: A Study of News Organization , Milton Keynes: Open University Press.

Ericson, R. V., Baranek, P. M. and Chan, J. B. L. (1999) ‘Negotiating Control: A Study of News Sources’, in H. Tumber (ed.) News: A Reader , Oxford: Oxford University Press, pages 297–307.

Erikson, K. T. (1962) ‘Notes on the Sociology of Deviance’, Social Problems , Volume 9, Number 4, pages 307–314.

Erikson, K. T. (1966) Wayward Puritans: A Study in the Sociology of Deviance , New York, USA: John Wiley and Sons.

Farnen, R. F. (1990) ‘Decoding the Mass Media and Terrorism Connection: Militant Extremism As Systematic and Symbiotic Processes’, in C. R. Sander (ed.) Marginal Conventions, Popular Culture, Mass Media and Social Deviance, Ohio, USA: Bowling Green State University Popular Press, pages 98–116.

Farr, K. A. (2001) ‘Women on Death Row: Media Representations of Female Evil’, in D. E. Eber and A. G. Neal (eds.) Memory and Representation: Constructed Truths and Competing Realities , Ohio, USA: Bowling Green State University Popular Press, pages 73–87.

Fiske, J. and Hartley, J. (1989) Reading Television , London: Routledge.

Fowler, R. (1994) Language in the News: Discourse and Ideology in the Press , London: Routledge.

France, A. (2007) Understanding Youth in Late Modernity , Berkshire: Open University Press.

Franzese, R. J. (2009) The Sociology of Deviance: Differences, Tradition, and Stigma , Illinois, USA: Charles C. Thomas Publisher.

Frost, C. (2000) Media Ethics and Self-Regulation , Essex: Longman.

Gado, M. (2008) Death Row Women: Murder, Justice, and the New York Press , California, USA: Greenwood Publishing Group.

Gallagher, M. (1982) ‘Negotiation of Control in Media Organizations’, in M. Gurevitch, T. Bennett, J. Curran and J. Woollacott (eds.) Culture, Society and the Media , London: Routledge, pages 148–171.

Galtung, J. and Ruge, M. H. (1965) ‘The Structure of Foreign News: The Presentation of the Congo, Cuba and Cyprus Crises in Four Norwegian Newspapers’, Journal of Peace Research , Volume 2, Number 1, pages 64–91.

Galtung, J. and Ruge, M. H. (1982) ‘Structuring and Selecting News’, in S. Cohen and J. Young (eds.) The Manufacture of News: Deviance, Social Problems and the Mass Media (First Edition), London: Constable, pages 52–64.

Gieber, W. (1999) ‘News Is What Newspapermen Make It’, in H. Tumber (ed.) News: A Reader , Oxford: Oxford University Press, pages 218–223.

Glover, D. (1984) The Sociology of the Mass Media, Cornwall: Causeway Press Limited.

Golding, P. and Elliott, P. (1999) ‘Making the News’ (Excerpt), in H. Tumber (ed.) News: A Reader , Oxford: Oxford University Press, pages 102–111.

Golding, P. and Murdock, G. (1991) ‘Culture, Communications, and Political Economy’, in J. Curran and M. Gurevitch (eds.) Mass Media and Society , London: Edward Arnold, pages 15–32.

Goode, E. and Ben-Yehuda, N. (1994) Moral Panics: The Social Construction of Deviance , Oxford: Blackwell.

Goode, E. and Ben-Yehuda, N. (2009) Moral Panics: The Social Construction of Deviance (Second Edition), West Sussex: Wiley-Blackwell.

Goodwin, A. (1990) ‘TV News: Striking the Right Balance?’, in A. Goodwin and G. Whannel (eds.) Understanding Television , London: Routledge, pages 42–59.

Gorton, K. (2009) Media Audiences: Television, Meaning and Emotion . Edinburgh: Edinburgh University Press.

Green, D. A. (2008a) ‘Suitable Vehicles: Framing Blame and Justice When Children Kill a Child’, Crime Media Culture , Volume 4, Number 2, August, pages 197–220.

Green, D. A. (2008b) When Children Kill Children: Penal Populism and Political Culture , Oxford: Clarendon Press.

Greenslade, R. (2003) Press Gang: How Newspapers Make Profits from Propaganda , London: Macmillan.

Greer, C. (2005) ‘Crime and Media’, in C. Hale, K. Hayward, A. Wahidin and E. Wincup (eds.) Criminology , Oxford: Oxford University Press, pages 152–182.

Gross, L. (1992) ‘Out of the Mainstream: Sexual Minorities and the Mass Media’, in E. Seiter, H. Borchers, G. Kreutzner and E. M. Warth (eds.) Remote Control: Television, Audiences and Cultural Power , London: Routledge, pages 130–149.

Hall, S., Critcher, C., Jefferson, T., Clarke, J., and Roberts, B. (1978) Policing the Crisis: Mugging, the State and Law and Order, London: Macmillan.

Hall, S. (1986) ‘Media Power and Class Power’, in J. Curran, J. Ecclestone, G. Oakley and A. Richardson (eds.) Bending Reality: The State of the Media , London: Pluto Press Limited, pages 5–14.

Hall, S. (1997) ‘Discourse, Power and the Subject’, in S. Hall (ed.) Representation: Cultural Representations and Signifying Practices , London: SAGE Publications Limited, pages 41–74.

Hall, S. and Scraton, P. (1981) ‘Law, Class and Control’, in M. Fitzgerald, G. McLennan and J. Pawson (eds.) Crime and Society , London: RKP, pages 460–498.

Hart, A. (1991) Understanding the Media: A Practical Guide , London: Routledge.

Haydon, D. and Scraton, P. (2000) ‘‘Condemn a Little More, Understand a Little Less’: The Political Context and Rights Implications of the Domestic and European Rulings in the Venables - Thompson Case’, Journal of Law and Society , Volume 27, Number 3, pages 416–448.

Herman, E. (1990) ‘Media in the U.S. Political Economy’, in J. Downing, A. Sreberny-Mohammadi and A. Mohammadi (eds.) Questioning the Media , London: SAGE Publications Limited, pages 75–87.

Herman, E. S. and Chomsky, N. (1988) The Political Economy of the Mass Media, New York, USA: Pantheon.

Horrie, C. (2003) Tabloid Nation: From the Birth of the Daily Mirror to the Death of the Tabloid , London: Carlton Publishing Group.

Jewkes, Y. (2004) Media and Crime , London: SAGE Publications Limited.

Keeble, R. L. and Mair, J. eds. (2012) The Phone Hacking Scandal: Journalism on Trial , Suffolk: Arima Publishing.

Khabaz, D. V. (2006) Manufactured Schema: Thatcher, the Miners and the Culture Industry , Leicester: Matador.

Kidd-Hewitt, D. (1995) ‘Crime and the Media: A Criminological Perspective’, pages 9–24, in D. Kidd-Hewitt and R. Osborne (eds.) Crime and the Media: The Post-Modern Spectacle , London: Pluto Press.

Kitsuse, J. I. (1962) ‘Social Reaction to Deviant Behavior: Problems of Theory and Method’, Social Problems , Volume 9, Number 1, pages 247–256.

Knight, V. (2016) Remote Control Television in Prison , Hampshire: Palgrave Macmillan.

Krinsky, C. ed. (2008) Moral Panics over Contemporary Children and Youth , Surrey: Ashgate Publishing Limited.

Lacey, N. (1998) Image and Representation: Key Concepts in Media Studies , Hampshire and London: Macmillan Press Limited.

Lashmar, P. (2010) ‘The Journalist, Folk Devil’, Paper Presented at the Moral Panics in the Contemporary World , International conference, Brunel University London, 10–12 December.

Lemert, E. M. (1951) Social Pathology: A Systematic Approach to the Theory of Sociopathic Behavior , New York: McGraw-Hill.

Lemert, E. M. (1967) Human Deviance, Social Problems, and Social Control , Englewood Cliffs, USA: Prentice Hall.

Lilly, J., Cullen, F. T. and Ball, R. A. (2011) Criminological Theory: Context and Consequences , (Fifth Edition), London: SAGE Publications Limited.

Machin, D. and Niblock, S. (2006) News Production: Theory and Practice , London: Routledge.

Marsh, I. and Melville, G. (2009) Crime, Justice and the Media , Oxon: Routledge.

Masterman, L. (1990) Teaching the Media , London: Routledge.

Mawby, R. C. (2010) ‘Chibnall Revisited: Crime Reporters, the Police and “Law-and-Order News”’, British Journal of Criminology , Volume 50, Number 6, pages 1060–1076.

McKnight, D. (2012) Rupert Murdoch: An Investigation of Political Power , UK: Allen and Unwin.

McNair, B. (1994) News and Journalism in the UK , London: Routledge.

McNair, B. (2009) News and Journalism in the UK (Fifth Edition), London: Routledge.

McQuail, D. (1972) Sociology of Mass Communications , Harmondsworth: Penguin Publishers.

McQuail, D. (1991) ‘Mass Media in the Public Interest: Towards a Framework of Norms for Media Performance’, in J. Curran and M. Gurevitch (eds.) Mass Media and Society , London: Edward Arnold, pages 68–81.

McQuail, D. (2000) McQuail’s Mass Communication Theory (Fourth Edition), London: SAGE Publications Limited.

McRobbie, A. (1994) Postmodernism and Popular Culture , London: Routledge.

McRobbie, A. and Thornton, S. (1995) ‘Rethinking “Moral Panic” for Multi-mediated Social Worlds’, British Journal of Sociology , Volume 46, pages 559–574.

McRobbie, A. and Thornton, S. (2002) ‘Rethinking “Moral Panic” for Multi-mediated Social Worlds’, in J. Muncie, G. Hughes and E. McLaughlin (eds.) Youth Justice: Critical Readings , London: SAGE Publications Limited, pages 68–79.

Mercer, C. (1992) ‘Regular Imaginings: The Newspaper and the Nation’, in T. Bennett, P. Buckridge, D. Carter and C. Mercer (eds.) Celebrating the Nation: A Critical Study of Australia’s Bicentenary , Sydney, Australia: Allen and Unwin, pages 26–46.

Merton, R. K. (1968) Social Theory and Social Structure , New York, USA: The Free Press.

Moores, S. (1993) Interpreting Audiences: The Ethnography of Media Consumption , London: SAGE.

Morley, D. (1997) Television, Audiences and Cultural Studies, London: Routledge.

Muncie, J. (2006) ‘Labelling’, in E. McLaughlin and J. Muncie (eds.) The SAGE Dictionary of Criminology (Second Edition), London: SAGE Publications Limited, pages 229–231.

Muraskin, R. and Domash, S. F. (2007). Crime and the Media: Headlines vs. Reality , New Jersey, USA: Pearson Education.

Murdock, P. and Golding, P. (1977) ‘Capitalism, Communication and Class Relations’, in J. Curran, M. Gurevitch and J. Woolacott (eds.) Mass Communication and Society , London: Edward Arnold, pages 12–43.

Naylor, B. (2001). ‘Reporting Violence in the British Print Media: Gendered Stories’, The Howard Journal , Volume 40, Number 2, pages 180–194.

Newburn, T. (2007) Criminology , Devon: Willan Publishing.

Nichols, B. (2010) Introduction to Documentary (Second Edition), Indiana, USA: Indiana University Press.

North, L. (2009) The Gendered Newsroom: How Journalists Experience the Changing World of Media , Cresskill, USA: Hampton Press, Inc.

O’Connor, A. (1989) ‘The Problem of American Cultural Studies’, Critical Studies in Mass Communication , December, pages 405–413.

O’Sullivan, T., Dutton, B. and Rayner, P. (2003) Studying the Media (Third Edition), London: Arnold Publishers.

Osgerby, B. (2004) Youth Media , Oxon: Routledge.

Pearson, G. (1983) Hooligan: A History of Respectable Fears , Basingstoke: Macmillan.

Perry, D. K. (2002) Theory and Research in Mass Communication Contexts and Consequences (Second Edition), New Jersey, USA: Laurence Erlbaum Associates Inc. Publisher.

Potter, W. J. (2010) Media Literacy , London: SAGE Publications Limited.

Poynting, S., Noble, G., Tabar, P. and Collins, J. (2004) Bin Laden in the Suburbs: Criminalising the Arab Other , Sydney Institute of Criminology Series, Number 18, Sydney: The Sydney Institute of Criminology.

Prus, R. and Grills, S. (2003) The Deviant Mystique: Involvements, Realities and Regulation , Westport, USA: Praeger Publishers.

Radway, J. (1984) Reading the Romance , Chapel Hill: University of North Carolina Press.

Regoli, R., Hewitt, J. and DeLisi, M. (2011) Delinquency in Society: The Essentials , London: Jones and Bartlett.

Reiner, R. (2007) ‘Media-made Criminality: The Representation of Crime in the Mass Media’, in M. Maguire, R. Morgan and R. Reiner (eds.) The Oxford Handbook of Criminology (Fourth Edition), Oxford: Oxford University Press, pages 302–340.

Robson, G. (2004) “No One Likes Us, We Don’t Care”: The Myth and Reality of Millwall Fandom , Oxford: Berg.

Schirato, T. and Yell, S. (2000) Communication and Culture: An Introduction , London: SAGE Publications Limited.

Schissel, B. (1997) Blaming Children: Youth Crime, Moral Panics and the Politics of Hate , Nova Scotia, Canada: Fernwood Publishing.

Schissel, B. (2006) Still Blaming Children: Youth Conduct and the Politics of Child Hating , Nova Scotia, Canada: Fernwood Publishing.

Schissel, B. (2008) ‘Justice Undone: Public Panic and the Condemnation of Children and Youth’, in C. Krinsky (ed.) Moral Panics Over Contemporary Children and Youth , Surrey: Ashgate Publishing Limited, pages 15–30.

Schlesinger, P. (1987) Putting ‘Reality’ Together: BBC News , London: Methuen and Company.

Schlesinger, P. and Tumber, H. (1994) Reporting Crime: The Media Politics of Criminal Justice , Oxford: Clarendon Press.

Schlesinger, P. and Murdock, G. (1991) ‘The Media Politics of Crime and Criminal Justice’, British Journal of Sociology , Volume 42, Number 3, pages 397–420.

Scraton, P. (2004) ‘Streets of Terror: Marginalisation, Criminalisation and Moral Renewal’, Social Justice , Volume 3, Numbers 1–2, pages 130–158.

Scraton, P. (2008) ‘The Criminalisation and Punishment of Children and Young People: Introduction’, in P. Scraton (ed.) Current Issues in Criminal Justice , Volume 20, Number 1, pages 1–13.

Shawcross, W. (1992) Rupert Murdoch: Ringmaster of the Information Circus , London: Random House.

Sheptycki, J. (2003) ‘Against Transnational Organized Crime’, in M. E. Beare (ed.) Critical Reflections on Transnational Organized Crime, Money Laundering and Corruption , Canada: University of Toronto Press, pages 120–144.

Shipman, M. (2002) ‘The Penalty Is Death’: US Newspaper Coverage of Women’s Executions , Missouri, USA: University of Missouri Press.

Silverstone, R. (1999a) Why Study the Media? London: SAGE Publications Limited.

Silverstone, R. (1999b) Television and Everyday Life . London: Routledge.

Simpson, B. (1997) ‘Youth Crime, the Media and Moral Panic’, in J. Bessant and R. Hil (eds.) Youth Crime and the Media: Media Representations of and Reactions to Young People in Relation to Law and Order , Hobart, Australia: Australian Clearinghouse for Youth Studies, pages 9–16.

Slattery, M. (2003) Key Ideas in Sociology , Cheltenham: Nelson Thornes Limited.

Springhall, J. (2008) ‘“The Monsters Next Door: What Made Them Do It?” Moral Panics Over the Causes of High School Multiple Shootings (Notably Columbine)’, in Krinsky, C. (ed.) Moral Panics Over Contemporary Children and Youth , Surrey: Ashgate Publishing Limited, pages 47–70.

Surette, R. (1998) Media, Crime and Criminal Justice: Images and Realities (Second Edition), California, USA: Wadsworth.

Tait, R. (2012) ‘Never Waste a Good Crisis: The British Phone Hacking Scandal and Its Implications for Politics and the Press’, in H. A. Semetko and M. Scammell (eds.) The SAGE Handbook of Political Communication , London: SAGE Publications Limited, pages 518–527.

Chapter   Google Scholar  

Tannebaum, F. (1938) Crime and the Community , New York: Columbia University Press.

Taylor, I., Walton, P. and Young, J. (1973) The New Criminology: For a Social Theory of Deviance , London: Routledge and Kegan Paul plc.

Thompson, K. ed. (1997) Media and Cultural Regulation , London: SAGE Publications Limited.

Thompson, K. (1998) Moral Panics: Key Ideas , London: Routledge.

Tierney, J. (2010) Criminology: Theory and Context (Third Edition), Harlow: Longman.

Tolson, A. (1996) Mediations: Text and Discourse in Media Studies , London: Arnold Publishers.

Unger, S. (2001) ‘Moral Panic Versus the Risk Society: The Implications of the Changing Sites of Social Anxiety’, British Journal of Society , Volume 52, June, pages 271–291.

van Dijk, T. A. (1991) Racism and the Press: Critical Studies in Racism and Migration , London: Routledge.

van Zoonen, L. (1996) Feminist Media Studies , London: SAGE Publications Limited.

Waddington, P. A. J. (1986) ‘Mugging as a Moral Panic: A Question of Proportion’, British Journal of Sociology , Volume 37, June, pages 245–259.

Waiton, S. (2008) The Politics of Antisocial Behaviour: Amoral Panics , London: Routledge.

Watson, T. and Hickman, M. (2012) Dial M for Murdoch: News Corporation and the Corruption of Britain , London, UK: Penguin.

West, D. J. (1976) The Young Offender , Middlesex: Penguin Books Limited.

Whale, J. (1980) The Politics of the Media (Revised Edition), Glasgow: William Collins Sons and Co. Limited.

White, R. (2002) Understanding Youth Gangs , Canberra, Australia: Australian Institute of Criminology.

Wilkins, L. T. (1964) Social Deviance: Social Policy, Action, and Research , London: Tavistock.

Williams, R. (1977) Marxism and Literature , Oxford: Oxford University Press.

Williams, P. and Dickinson, J. (1993) ‘Fear of Crime: Read All About It? The Relationship Between Newspaper Crime Reporting and Fear of Crime’, British Journal of Criminology , Volume 33, Number 1, pages 33–56.

Wright Mills, C. (1976) The Sociological Imagination , New York: Oxford University Press.

Wykes, M. (2001) News, Crime, and Culture , London: Pluto.

Young, J. (1971) The Drugtakers: The Social Meaning of Drug Use , London: McGibbon and Kee.

Young, J. (2008) ‘Moral Panics’, in L. Kontos and D. C. Brotherton (eds.) Encyclopedia of Gangs , California, USA: Greenwood Publishing Group, pages 174–176.

Download references

Author information

Authors and affiliations.

University of Westminster History, Sociology and Criminology, London, UK

Faith Gordon

You can also search for this author in PubMed   Google Scholar

Copyright information

© 2018 The Author(s)

About this chapter

Cite this chapter.

Gordon, F. (2018). The Significance and Impact of the Media in Contemporary Society. In: Children, Young People and the Press in a Transitioning Society. Palgrave Socio-Legal Studies. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-60682-2_2

Download citation

DOI : https://doi.org/10.1057/978-1-137-60682-2_2

Published : 10 March 2018

Publisher Name : Palgrave Macmillan, London

Print ISBN : 978-1-137-60681-5

Online ISBN : 978-1-137-60682-2

eBook Packages : Law and Criminology Law and Criminology (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

Short Essay: Mass Media

In today’s interconnected world, mass media plays a pivotal role in shaping our perception of the world, disseminating information, and influencing public opinion. From traditional platforms like television, radio, and newspapers to the ever-expanding digital landscape encompassing social media, online news portals, and streaming services, mass media has become an integral part of our daily lives. Understanding the impact and intricacies of mass media is crucial, making it a compelling subject for exploration within the realm of academic writing.

To effectively write an essay on mass media, it is essential to employ a structured and systematic approach. This includes conducting extensive research to gather relevant information, critically evaluating sources, and organizing your thoughts to present a coherent and well-argued analysis. Additionally, understanding the key theories, concepts, and debates within the field of mass media will provide a solid foundation for constructing a compelling essay.

Table of Contents

Mass Media Essay Tips

Understand the Prompt: Carefully read and understand the essay prompt or question. Identify the specific focus or aspect of mass media that you need to address in your essay. Analyze any instructions or guidelines provided to ensure that you meet the requirements.

Conduct Thorough Research: Gather information from reliable and credible sources such as books, academic journals, reputable websites, and scholarly articles. Use a combination of primary and secondary sources to support your arguments and provide evidence for your claims. Take note of key statistics, theories, and case studies relevant to the topic.

Develop a Clear Thesis Statement: Craft a concise and focused thesis statement that clearly states your main argument or position on the topic. Your thesis should reflect the specific aspect of mass media that you will be discussing in the essay and provide a roadmap for your analysis.

Create an Outline: Organize your thoughts and ideas by creating an outline for your essay. Identify the main points you want to cover and arrange them in a logical order. This will help you maintain a clear structure and flow throughout your essay.

Introduction: Write an engaging introduction that provides an overview of the topic and captures the reader’s attention. Introduce the significance of mass media, its impact on society, and provide a brief preview of the main points you will be discussing in your essay. End your introduction with a strong thesis statement.

Body Paragraphs: Each body paragraph should focus on a specific subtopic or argument related to mass media. Start each paragraph with a clear topic sentence that relates back to your thesis statement. Provide supporting evidence, examples, and analysis to strengthen your arguments. Ensure smooth transitions between paragraphs to maintain coherence.

Use Critical Analysis: Engage in critical thinking by evaluating different perspectives, theories, and debates within the field of mass media. Analyze the potential biases, ethical considerations, and the social, cultural, and political implications of mass media. Support your analysis with evidence and logical reasoning.

Incorporate Examples: Use relevant and current examples from real-world situations to illustrate your points. These can include case studies, media campaigns, or specific events that highlight the impact of mass media on society.

Conclusion: Summarize the main points discussed in your essay and restate your thesis in a succinct manner. Offer some final thoughts or reflections on the significance of mass media and its potential future developments. Avoid introducing new information in the conclusion.

Revise and Edit: Review your essay for clarity, coherence, and grammar. Ensure that your ideas flow smoothly and that your arguments are well-supported. Check for any spelling or punctuation errors. Consider seeking feedback from peers or instructors to gain different perspectives and improve the overall quality of your essay.

Mass Media Essay Example 1

Title: The Influence of Mass Media: Shaping Perspectives and Societal Dynamics

Introduction Mass media has emerged as a powerful and influential force in our contemporary world. With its ability to reach diverse audiences and shape public opinion, mass media plays a significant role in shaping perspectives, disseminating information, and driving societal dynamics. This essay delves into the influence of mass media, exploring its impact on individuals, communities, and broader society. By analyzing its reach, effects, and challenges, we can better understand the complex relationship between mass media and the world we inhabit.

I. The Reach and Forms of Mass Media: A. Traditional Media: 1. Television: Discuss the impact of television as a dominant medium, its ability to shape cultural narratives, and the influence of television programs on viewers’ beliefs and behaviors. 2. Radio: Examine the role of radio in disseminating information, fostering community engagement, and its historical significance in reaching diverse populations.

B. Print Media: 1. Newspapers and Magazines: Explore the historical importance of print media, its role in providing in-depth analysis and investigative journalism, and the challenges it faces in the digital age. 2. Books and Literature: Discuss the enduring impact of books and literature in shaping public discourse, fostering critical thinking, and influencing societal values.

C. Digital Media: 1. Internet and Online News: Analyze the transformative impact of the internet on mass media, the rise of online news platforms, and the democratization of information. 2. Social Media: Examine the influence of social media platforms on communication, community engagement, and the spread of information, as well as the challenges of misinformation and echo chambers.

II. The Effects of Mass Media on Individuals: A. Formation of Beliefs and Attitudes: 1. Agenda Setting: Discuss how mass media influences the issues and topics that capture public attention and shape individual opinions. 2. Framing and Priming: Explore how media framing and priming techniques shape the way individuals interpret and understand information.

B. Socialization and Identity: 1. Media Representations: Analyze the impact of media representations on the formation of social identities, including gender, race, and ethnicity. 2. Media Influence on Body Image: Discuss the role of mass media in shaping beauty standards and its impact on body image and self-esteem.

III. Mass Media and Societal Dynamics: A. Political Influence: 1. Media and Democracy: Examine the role of mass media in facilitating political participation, fostering informed citizenship, and holding those in power accountable. 2. Media Bias and Propaganda: Discuss the challenges of media bias, propaganda, and the implications for public trust in media institutions.

B. Cultural Transmission and Globalization: 1. Cultural Homogenization and Hybridization: Analyze the impact of mass media on cultural diversity, including the spread of globalized media content and the emergence of hybrid cultural forms. 2. Media and Cultural Hegemony: Discuss the potential for cultural dominance and the influence of media conglomerates on shaping cultural values and practices.

IV. Challenges and Responsibilities of Mass Media: A. Ethics and Responsibility: 1. Media Ethics: Explore the ethical considerations in media production, including accuracy, objectivity, and respect for privacy. 2. Responsible Journalism: Discuss the importance of responsible journalism in an era of sensationalism, clickbait, and misinformation.

B. Media Literacy and Critical Thinking: 1. Promoting Media Literacy: Highlight the significance of media literacy education in empowering individuals to critically analyze media messages and navigate the digital landscape. 2. Combating Misinformation: Examine the role of media literacy in combating misinformation and fake news, and the responsibility of media organizations in fact-checking and verification.

Conclusion Mass media holds immense power in shaping perspectives, influencing behaviors, and driving societal dynamics. Its reach, whether through traditional channels or digital platforms, has transformed the way we communicate, consume information, and construct our identities. By understanding the effects and challenges associated with mass media, we can navigate its influence more consciously, promote responsible media practices, and cultivate a media-literate society capable of engaging critically with the messages it delivers.

Mass Media Essay Example 2

Title: The Role of Mass Media in the Digital Age: Opportunities and Challenges

Introduction In the digital age, mass media has undergone a profound transformation, revolutionizing the way information is created, shared, and consumed. The rise of digital platforms and social media has expanded the reach of mass media, providing new opportunities for communication and engagement. However, this shift has also brought forth a range of challenges, including the spread of misinformation, privacy concerns, and the erosion of traditional media models. This essay explores the role of mass media in the digital age, examining its opportunities, challenges, and the implications for individuals and society.

I. The Digital Revolution and the Changing Landscape of Mass Media: A. Rise of Digital Platforms: 1. The emergence of social media and its impact on mass communication. 2. The democratization of content creation and the blurring of traditional media boundaries.

B. Fragmentation of Audiences: 1. The diversification of media consumption habits and the decline of traditional media channels. 2. The challenges and opportunities presented by niche audiences and personalized content.

II. Opportunities and Benefits of Mass Media in the Digital Age: A. Accessibility and Global Reach: 1. The democratization of information and increased access to news and knowledge. 2. The ability of mass media to bridge geographical and cultural divides.

B. Citizen Journalism and Participatory Culture: 1. The empowerment of individuals to contribute to the media landscape through user-generated content. 2. The role of social media in amplifying diverse voices and promoting civic engagement.

III. Challenges and Concerns in the Digital Media Landscape: A. Spread of Misinformation and Fake News: 1. The impact of misinformation on public discourse and decision-making processes. 2. The role of mass media in fact-checking, verification, and combating the spread of fake news.

B. Privacy and Data Security: 1. The ethical implications of data collection and surveillance in the digital media ecosystem. 2. The need for robust privacy regulations and individual empowerment in the digital age.

IV. Media Literacy and Critical Thinking in the Digital Era: A. Promoting Media Literacy: 1. The importance of media literacy education in navigating the digital media landscape. 2. Equipping individuals with critical thinking skills to evaluate media content and sources.

B. Responsible Media Practices: 1. The role of media organizations in upholding ethical standards and responsible reporting. 2. Encouraging transparency, accuracy, and accountability in the digital media environment.

V. The Future of Mass Media: A. Innovation and Adaptation: 1. The need for media organizations to embrace technological advancements and new storytelling formats. 2. Exploring emerging trends such as virtual reality, augmented reality, and artificial intelligence.

B. Preserving Democratic Values: 1. Safeguarding the role of mass media in fostering informed citizenship and democratic processes. 2. Balancing commercial interests with the public interest in the digital media landscape.

Conclusion The digital age has presented both opportunities and challenges for mass media. While it has expanded access to information and facilitated citizen participation, it has also given rise to concerns regarding misinformation, privacy, and ethical practices. Navigating the evolving media landscape requires media literacy, critical thinking, and responsible media practices. By addressing these challenges and harnessing the potential of digital media, we can ensure that mass media continues to play a vital role in informing, engaging, and empowering individuals and society in the years to come.

Mass Media Essay Example 3

Title: Mass Media and Social Change: Catalysts for Progress and Challenges to Consider

Introduction Mass media has the power to shape public opinion, influence societal norms, and drive social change. Throughout history, mass media has played a significant role in raising awareness, mobilizing communities, and promoting progressive movements. This essay explores the dynamic relationship between mass media and social change, examining its role as a catalyst for progress, the challenges it faces, and the ethical considerations involved.

I. The Influence of Mass Media on Social Movements: A. Amplifying Voices: 1. The role of mass media in providing a platform for marginalized communities and underrepresented voices. 2. Examples of social movements that gained momentum through media coverage and public attention.

B. Mobilizing Communities: 1. The power of mass media in mobilizing individuals and communities for collective action. 2. The role of media campaigns, documentaries, and online platforms in fostering social activism.

II. Mass Media as an Agent of Awareness and Education: A. Raising Awareness of Social Issues: 1. The ability of mass media to shed light on social injustices, human rights violations, and global crises. 2. The impact of media coverage on public perception and engagement with social issues.

B. Educating and Empowering Individuals: 1. The role of mass media in disseminating information, promoting critical thinking, and fostering empathy. 2. The use of documentaries, news programs, and online resources to educate the public on social issues.

III. Challenges and Criticisms Associated with Mass Media and Social Change: A. Media Bias and Selective Reporting: 1. The influence of media bias on the portrayal and framing of social issues. 2. The need for balanced and objective reporting to ensure accuracy and credibility.

B. Commercialization and Sensationalism: 1. The impact of commercial interests on media content and the prioritization of profit over social impact. 2. The role of sensationalism in shaping public perception and undermining the integrity of social change movements.

IV. Ethical Considerations in Mass Media and Social Change: A. Representation and Authenticity: 1. The importance of diverse and authentic representation in media narratives. 2. Addressing stereotypes, misrepresentations, and cultural appropriation in media portrayals.

B. Accountability and Responsibility: 1. The ethical responsibilities of media organizations in reporting accurately and upholding journalistic integrity. 2. Balancing the pursuit of social change with the need for balanced reporting and informed public discourse.

V. The Future of Mass Media and Social Change: A. Technological Advancements and Opportunities: 1. The role of digital media in facilitating grassroots movements and online activism. 2. Exploring emerging technologies and their potential impact on social change efforts.

B. Collaboration and Collective Action: 1. The importance of collaboration between media organizations, activists, and communities to drive social change. 2. Harnessing the power of mass media to create a collective impact and sustainable social transformation.

Conclusion Mass media serves as a powerful catalyst for social change, raising awareness, mobilizing communities, and promoting progressive values. However, it also faces challenges such as bias, sensationalism, and ethical considerations. By addressing these challenges and embracing responsible media practices, mass media can continue to play a vital role in advancing social change, fostering dialogue, and creating a more just and inclusive society.

About Mr. Greg

Mr. Greg is an English teacher from Edinburgh, Scotland, currently based in Hong Kong. He has over 5 years teaching experience and recently completed his PGCE at the University of Essex Online. In 2013, he graduated from Edinburgh Napier University with a BEng(Hons) in Computing, with a focus on social media.

Mr. Greg’s English Cloud was created in 2020 during the pandemic, aiming to provide students and parents with resources to help facilitate their learning at home.

Whatsapp: +85259609792

[email protected]

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

1.3 The Evolution of Media

Learning objectives.

• Identify four roles the media performs in our society.
• Recognize events that affected the adoption of mass media.
• Explain how different technological transitions have shaped media industries.

In 2010, Americans could turn on their television and find 24-hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on demand from cable providers or television and video available online for streaming or downloading. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions (State of the Media, 2004) (Bilton, 2007). A University of California, San Diego study claimed that U.S. households consumed a total of approximately 3.6 zettabytes of information in 2008—the digital equivalent of a 7-foot high stack of books covering the entire United States—a 350 percent increase since 1980 (Ramsey, 2009). Americans are exposed to media in taxicabs and buses, in classrooms and doctors’ offices, on highways, and in airplanes. We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today.

What Does Media Do for Us?

Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers disillusioned by the grimness of the Industrial Revolution found themselves drawn into fantastic worlds of fairies and other fictitious beings. In the first decade of the 21st century, American television viewers could peek in on a conflicted Texas high school football team in Friday Night Lights ; the violence-plagued drug trade in Baltimore in The Wire ; a 1960s-Manhattan ad agency in Mad Men ; or the last surviving band of humans in a distant, miserable future in Battlestar Galactica . Through bringing us stories of all kinds, media has the power to take us away from ourselves.

Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to access voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. The free online encyclopedia Wikipedia has articles on topics from presidential nicknames to child prodigies to tongue twisters in various languages. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists or to voice their opinions on the issues of the day. These letters were an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. The Internet is a fundamentally democratic medium that allows everyone who can get online the ability to express their opinions through, for example, blogging or podcasting—though whether anyone will hear is another question.

Similarly, media can be used to monitor government, business, and other institutions. Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry; and in the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of President Richard Nixon. But purveyors of mass media may be beholden to particular agendas because of political slant, advertising funds, or ideological bias, thus constraining their ability to act as a watchdog. The following are some of these agendas:

• Entertaining and providing an outlet for the imagination
• Educating and informing
• Serving as a public forum for the discussion of important issues
• Acting as a watchdog for government, business, and other institutions

It’s important to remember, though, that not all media are created equal. While some forms of mass communication are better suited to entertainment, others make more sense as a venue for spreading information. In terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce; in contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news. Television provides vastly more visual information than radio and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union address given by the U.S. president. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication. In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated. Users may have to wade through thousands of inane comments or misinformed amateur opinions to find quality information.

The 1960s media theorist Marshall McLuhan took these ideas one step further, famously coining the phrase “ the medium is the message (McLuhan, 1964).” By this, McLuhan meant that every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission. For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. That means more stories get covered in less depth. A story told on television will probably be flashier, less in-depth, and with less context than the same story covered in a monthly magazine; therefore, people who get the majority of their news from television may have a particular view of the world shaped not by the content of what they watch but its medium . Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others (Kay, 1994).” Kay was writing in 1994, when the Internet was just transitioning from an academic research network to an open public system. A decade and a half later, with the Internet firmly ensconced in our daily lives, McLuhan’s intellectual descendants are the media analysts who claim that the Internet is making us better at associative thinking, or more democratic, or shallower. But McLuhan’s claims don’t leave much space for individual autonomy or resistance. In an essay about television’s effects on contemporary fiction, writer David Foster Wallace scoffed at the “reactionaries who regard TV as some malignancy visited on an innocent populace, sapping IQs and compromising SAT scores while we all sit there on ever fatter bottoms with little mesmerized spirals revolving in our eyes…. Treating television as evil is just as reductive and silly as treating it like a toaster with pictures (Wallace, 1997).” Nonetheless, media messages and technologies affect us in countless ways, some of which probably won’t be sorted out until long in the future.

A Brief History of Mass Media and Culture

Until Johannes Gutenberg’s 15th-century invention of the movable type printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible. Not only was it much cheaper to produce written material, but new transportation technologies also made it easier for texts to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements like the European Renaissance and the Protestant Reformation. In 1810, another German printer, Friedrich Koenig, pushed media production even further when he essentially hooked the steam engine up to a printing press, enabling the industrialization of printed media. In 1800, a hand-operated printing press could produce about 480 pages per hour; Koenig’s machine more than doubled this rate. (By the 1930s, many printing presses could publish 3,000 pages an hour.)

This increased efficiency went hand in hand with the rise of the daily newspaper. The newspaper was the perfect medium for the increasingly urbanized Americans of the 19th century, who could no longer get their local news merely through gossip and word of mouth. These Americans were living in unfamiliar territory, and newspapers and other media helped them negotiate the rapidly changing world. The Industrial Revolution meant that some people had more leisure time and more money, and media helped them figure out how to spend both. Media theorist Benedict Anderson has argued that newspapers also helped forge a sense of national identity by treating readers across the country as part of one unified community (Anderson, 1991).

In the 1830s, the major daily newspapers faced a new threat from the rise of penny papers, which were low-priced broadsheets that served as a cheaper, more sensational daily news source. They favored news of murder and adventure over the dry political news of the day. While newspapers catered to a wealthier, more educated audience, the penny press attempted to reach a wide swath of readers through cheap prices and entertaining (often scandalous) stories. The penny press can be seen as the forerunner to today’s gossip-hungry tabloids.

The penny press appealed to readers’ desires for lurid tales of murder and scandal.

Wikimedia Commons – public domain.

In the early decades of the 20th century, the first major nonprint form of mass media—radio—exploded in popularity. Radios, which were less expensive than telephones and widely available by the 1920s, had the unprecedented ability of allowing huge numbers of people to listen to the same event at the same time. In 1924, Calvin Coolidge’s preelection speech reached more than 20 million people. Radio was a boon for advertisers, who now had access to a large and captive audience. An early advertising consultant claimed that the early days of radio were “a glorious opportunity for the advertising man to spread his sales propaganda” because of “a countless audience, sympathetic, pleasure seeking, enthusiastic, curious, interested, approachable in the privacy of their homes (Briggs & Burke, 2005).” The reach of radio also meant that the medium was able to downplay regional differences and encourage a unified sense of the American lifestyle—a lifestyle that was increasingly driven and defined by consumer purchases. “Americans in the 1920s were the first to wear ready-made, exact-size clothing…to play electric phonographs, to use electric vacuum cleaners, to listen to commercial radio broadcasts, and to drink fresh orange juice year round (Mintz, 2007).” This boom in consumerism put its stamp on the 1920s and also helped contribute to the Great Depression of the 1930s (Library of Congress). The consumerist impulse drove production to unprecedented levels, but when the Depression began and consumer demand dropped dramatically, the surplus of production helped further deepen the economic crisis, as more goods were being produced than could be sold.

The post–World War II era in the United States was marked by prosperity, and by the introduction of a seductive new form of mass communication: television. In 1946, about 17,000 televisions existed in the United States; within 7 years, two-thirds of American households owned at least one set. As the United States’ gross national product (GNP) doubled in the 1950s, and again in the 1960s, the American home became firmly ensconced as a consumer unit; along with a television, the typical U.S. household owned a car and a house in the suburbs, all of which contributed to the nation’s thriving consumer-based economy (Briggs & Burke, 2005). Broadcast television was the dominant form of mass media, and the three major networks controlled more than 90 percent of the news programs, live events, and sitcoms viewed by Americans. Some social critics argued that television was fostering a homogenous, conformist culture by reinforcing ideas about what “normal” American life looked like. But television also contributed to the counterculture of the 1960s. The Vietnam War was the nation’s first televised military conflict, and nightly images of war footage and war protesters helped intensify the nation’s internal conflicts.

Broadcast technology, including radio and television, had such a hold on the American imagination that newspapers and other print media found themselves having to adapt to the new media landscape. Print media was more durable and easily archived, and it allowed users more flexibility in terms of time—once a person had purchased a magazine, he or she could read it whenever and wherever. Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy and fleetingness. Until the advent of digital video recorders in the late 1990s, it was impossible to pause and rewind a live television broadcast.

The media world faced drastic changes once again in the 1980s and 1990s with the spread of cable television. During the early decades of television, viewers had a limited number of channels to choose from—one reason for the charges of homogeneity. In 1975, the three major networks accounted for 93 percent of all television viewing. By 2004, however, this share had dropped to 28.4 percent of total viewing, thanks to the spread of cable television. Cable providers allowed viewers a wide menu of choices, including channels specifically tailored to people who wanted to watch only golf, classic films, sermons, or videos of sharks. Still, until the mid-1990s, television was dominated by the three large networks. The Telecommunications Act of 1996, an attempt to foster competition by deregulating the industry, actually resulted in many mergers and buyouts that left most of the control of the broadcast spectrum in the hands of a few large corporations. In 2003, the Federal Communications Commission (FCC) loosened regulation even further, allowing a single company to own 45 percent of a single market (up from 25 percent in 1982).

Technological Transitions Shape Media Industries

New media technologies both spring from and cause social changes. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies? Probably a little bit of both. Technological innovations such as the steam engine, electricity, wireless communication, and the Internet have all had lasting and significant effects on American culture. As media historians Asa Briggs and Peter Burke note, every crucial invention came with “a change in historical perspectives.” Electricity altered the way people thought about time because work and play were no longer dependent on the daily rhythms of sunrise and sunset; wireless communication collapsed distance; the Internet revolutionized the way we store and retrieve information.

The transatlantic telegraph cable made nearly instantaneous communication between the United States and Europe possible for the first time in 1858.

Amber Case – 1858 trans-Atlantic telegraph cable route – CC BY-NC 2.0.

The contemporary media age can trace its origins back to the electrical telegraph, patented in the United States by Samuel Morse in 1837. Thanks to the telegraph, communication was no longer linked to the physical transportation of messages; it didn’t matter whether a message needed to travel 5 or 500 miles. Suddenly, information from distant places was nearly as accessible as local news, as telegraph lines began to stretch across the globe, making their own kind of World Wide Web. In this way, the telegraph acted as the precursor to much of the technology that followed, including the telephone, radio, television, and Internet. When the first transatlantic cable was laid in 1858, allowing nearly instantaneous communication from the United States to Europe, the London Times described it as “the greatest discovery since that of Columbus, a vast enlargement…given to the sphere of human activity.”

Not long afterward, wireless communication (which eventually led to the development of radio, television, and other broadcast media) emerged as an extension of telegraph technology. Although many 19th-century inventors, including Nikola Tesla, were involved in early wireless experiments, it was Italian-born Guglielmo Marconi who is recognized as the developer of the first practical wireless radio system. Many people were fascinated by this new invention. Early radio was used for military communication, but soon the technology entered the home. The burgeoning interest in radio inspired hundreds of applications for broadcasting licenses from newspapers and other news outlets, retail stores, schools, and even cities. In the 1920s, large media networks—including the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS)—were launched, and they soon began to dominate the airwaves. In 1926, they owned 6.4 percent of U.S. broadcasting stations; by 1931, that number had risen to 30 percent.

Gone With the Wind defeated The Wizard of Oz to become the first color film ever to win the Academy Award for Best Picture in 1939.

Wikimedia Commons – public domain; Wikimedia Commons – public domain.

In addition to the breakthroughs in audio broadcasting, inventors in the 1800s made significant advances in visual media. The 19th-century development of photographic technologies would lead to the later innovations of cinema and television. As with wireless technology, several inventors independently created a form of photography at the same time, among them the French inventors Joseph Niépce and Louis Daguerre and the British scientist William Henry Fox Talbot. In the United States, George Eastman developed the Kodak camera in 1888, anticipating that Americans would welcome an inexpensive, easy-to-use camera into their homes as they had with the radio and telephone. Moving pictures were first seen around the turn of the century, with the first U.S. projection-hall opening in Pittsburgh in 1905. By the 1920s, Hollywood had already created its first stars, most notably Charlie Chaplin; by the end of the 1930s, Americans were watching color films with full sound, including Gone With the Wind and The Wizard of Oz .

Television—which consists of an image being converted to electrical impulses, transmitted through wires or radio waves, and then reconverted into images—existed before World War II, but gained mainstream popularity in the 1950s. In 1947, there were 178,000 television sets made in the United States; 5 years later, 15 million were made. Radio, cinema, and live theater declined because the new medium allowed viewers to be entertained with sound and moving pictures in their homes. In the United States, competing commercial stations (including the radio powerhouses of CBS and NBC) meant that commercial-driven programming dominated. In Great Britain, the government managed broadcasting through the British Broadcasting Corporation (BBC). Funding was driven by licensing fees instead of advertisements. In contrast to the U.S. system, the BBC strictly regulated the length and character of commercials that could be aired. However, U.S. television (and its increasingly powerful networks) still dominated. By the beginning of 1955, there were around 36 million television sets in the United States, but only 4.8 million in all of Europe. Important national events, broadcast live for the first time, were an impetus for consumers to buy sets so they could witness the spectacle; both England and Japan saw a boom in sales before important royal weddings in the 1950s.

In the 1960s, the concept of a useful portable computer was still a dream; huge mainframes were required to run a basic operating system.

In 1969, management consultant Peter Drucker predicted that the next major technological innovation would be an electronic appliance that would revolutionize the way people lived just as thoroughly as Thomas Edison’s light bulb had. This appliance would sell for less than a television set and be “capable of being plugged in wherever there is electricity and giving immediate access to all the information needed for school work from first grade through college.” Although Drucker may have underestimated the cost of this hypothetical machine, he was prescient about the effect these machines—personal computers—and the Internet would have on education, social relationships, and the culture at large. The inventions of random access memory (RAM) chips and microprocessors in the 1970s were important steps to the Internet age. As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be carried on a microprocessor.” The reduction of many different kinds of content to digitally stored information meant that “print, film, recording, radio and television and all forms of telecommunications [were] now being thought of increasingly as part of one complex.” This process, also known as convergence, is a force that’s affecting media today.

Key Takeaways

Media fulfills several roles in society, including the following:

• entertaining and providing an outlet for the imagination,
• educating and informing,
• serving as a public forum for the discussion of important issues, and
• acting as a watchdog for government, business, and other institutions.
• Johannes Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations led to the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
• In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of homogenization. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily to more diverse ownership.
• Transitions from one technology to another have greatly affected the media industry, although it is difficult to say whether technology caused a cultural shift or resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.

Choose two different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on—from two different kinds of media. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media has more than one aspect. Then, answer the following questions. Each response should be a minimum of one paragraph.

• To which of the four roles media plays in society do your selections correspond? Why did the creators of these particular messages present them in these particular ways and in these particular mediums?
• What events have shaped the adoption of the two kinds of media you selected?
• How have technological transitions shaped the industries involved in the two kinds of media you have selected?

Anderson, Benedict Imagined Communities: Reflections on the Origin and Spread of Nationalism , (London: Verso, 1991).

Bilton, Jim. “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation , January/February 2007.

Briggs and Burke, Social History of the Media .

Briggs, Asa and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005).

Kay, Alan. “The Infobahn Is Not the Answer,” Wired , May 1994.

Library of Congress, “Radio: A Consumer Product and a Producer of Consumption,” Coolidge-Consumerism Collection, http://lcweb2.loc.gov:8081/ammem/amrlhtml/inradio.html .

McLuhan, Marshall. Understanding Media: The Extensions of Man , (New York: McGraw-Hill, 1964).

Mintz, Steven “The Jazz Age: The American 1920s: The Formation of Modern American Mass Culture,” Digital History , 2007, http://www.digitalhistory.uh.edu/database/article_display.cfm?hhid=454 .

Ramsey, Doug. “UC San Diego Experts Calculate How Much Information Americans Consume” UC San Diego News Center, December 9, 2009, http://ucsdnews.ucsd.edu/newsrel/general/12-09Information.asp .

State of the Media, project for Excellence in Journalism, The State of the News Media 2004 , http://www.stateofthemedia.org/2004/ .

Wallace, David Foster “E Unibus Pluram: Television and U.S. Fiction,” in A Supposedly Fun Thing I’ll Never Do Again (New York: Little Brown, 1997).

Understanding Media and Culture Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Essay on Mass Media

Students are often asked to write an essay on Mass Media in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Mass Media

Introduction.

Mass media refers to various platforms that communicate and distribute information to a large number of people. These include television, radio, newspapers, and the internet.

Role of Mass Media

Mass media plays a crucial role in society. It educates, entertains, and informs people. It also influences public opinion and trends.

Types of Mass Media

There are traditional forms like print media (newspapers, magazines) and broadcast media (TV, radio). The internet is a modern form, including social media, blogs, and news websites.

In conclusion, mass media is a powerful tool that can shape society. It is vital to use it responsibly for the benefit of all.

Also check:

• Advantages and Disadvantages of Mass Media
• Speech on Mass Media

250 Words Essay on Mass Media

Introduction to mass media.

Mass media refers to the diverse array of media technologies that reach a large audience via mass communication. It encompasses various forms of communication tools such as television, radio, newspapers, magazines, and digital platforms. The power of mass media lies in its ability to disseminate information, influence public opinion, and shape societal norms.

The Evolution of Mass Media

The journey of mass media began with print media, with the invention of the printing press in the 15th century. The advent of electronic media, such as radio and television, in the 20th century, revolutionized the way information was shared. In the digital age, the internet has further transformed mass media, allowing for instantaneous global communication and interactivity.

Impact of Mass Media on Society

Mass media plays a pivotal role in shaping public opinion and culture. It has the power to influence political discourse, societal norms, and individual behavior. However, it can also propagate misinformation, leading to public confusion and mistrust. Hence, the ethical use of mass media is crucial.

The Future of Mass Media

The future of mass media lies in its convergence with digital technology. With the emergence of artificial intelligence and machine learning, mass media is likely to become even more personalized and interactive. However, this also raises concerns about privacy and the potential manipulation of information.

In conclusion, mass media, as a powerful tool of communication, has a profound impact on society. Its evolution and future developments pose both opportunities and challenges that need to be addressed responsibly.

500 Words Essay on Mass Media

Mass media, an essential component of modern society, plays a pivotal role in shaping public opinion and disseminating information. It includes various platforms such as newspapers, radio, television, and the internet, which collectively serve as a mirror reflecting societal norms, values, and transformations.

The Role of Mass Media

Mass media is not merely an information-dissemination tool; it is a potent force in shaping public opinion and culture. It serves as a platform for debate, influencing political discourse and social issues. It has the power to set the agenda for public discourse, highlighting certain issues while downplaying others, thereby influencing what the public perceives as significant.

Democratization of Information

The advent of the internet and digital platforms has democratized information access, transforming mass media’s role. Previously, media was a one-way communication channel, with the public as passive consumers. However, the internet has made the public active participants, enabling them to generate, share, and react to content. This shift has democratized media, giving voice to previously unheard sections of society.

Mass Media and Social Change

Mass media has the potential to drive social change by bringing social issues to the forefront. It can expose injustices, spark debates, and drive collective action. For instance, the #MeToo movement gained momentum through social media, leading to significant shifts in societal attitudes towards sexual harassment.

The Dark Side of Mass Media

However, the power of mass media can also be misused, leading to negative societal impacts. The proliferation of fake news and misinformation, especially on social media platforms, is a significant concern. Moreover, media platforms can be used to spread hate speech, incite violence, or manipulate public opinion, as seen in various instances globally.

The Need for Media Literacy

Given mass media’s influence, media literacy is crucial. It involves the ability to critically analyze media content, discerning between credible information and misinformation. Media literacy education can empower individuals, enabling them to make informed decisions and participate effectively in the digital age.

In conclusion, mass media is a double-edged sword with the power to shape society positively or negatively. As we navigate this digital age, it is crucial to harness its potential for societal good, while mitigating its negative impacts. This balancing act requires critical media literacy, stringent regulations, and active participation from all stakeholders. The future of mass media is not just about technological advancements, but also about the ethical and responsible use of these powerful platforms.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Importance of Books
• Essay on Guru Tegh Bahadur
• Essay on Great Leader

Apart from these, you can look at all the essays by clicking here .

Happy studying!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Mass Media Essay For Students in English

Table of Contents

Mass Media Essay: Mass media encompasses a diverse array of communication channels, including television, radio, newspapers, magazines, and digital platforms. Its significance lies in its role as a powerful tool for informing, entertaining, and influencing society on a global scale. Mass media shapes public opinion, disseminates information, and reflects and shapes cultural norms and values. Students might find writing an essay on mass media highlighting its significance and impact a bit difficult. Here we are with this article to help you with essay writing on this topic. In this article, we have provided sample essays of different lengths, ranging from 100 to 500 words on the realm of mass media and its multifaceted influence.

Fill Out the Form for Expert Academic Guidance!

Please indicate your interest Live Classes Books Test Series Self Learning

Verify OTP Code (required)

I agree to the terms and conditions and privacy policy .

Fill complete details

Target Exam ---

Long and Short Mass Media Essays

Short essay on mass media of 100 words.

Mass media plays a significant role in today’s society. It refers to a wide range of communication platforms, such as television, radio, newspapers, and the internet, that reach a large audience. The primary purpose of mass media is to inform, entertain, and persuade. It keeps us updated with current events, broadcasts various forms of entertainment, and presents different perspectives on important issues.

While mass media can be a powerful tool for democracy and education, it is crucial to consume media critically and discerningly to avoid misinformation and manipulation. In a world driven by technology and constant connectivity, it is essential for high school students to be media literate and aware of the influence of mass media.

Mass Media Essay of 250 Words

Mass media encompasses a wide range of communication channels that have become an integral part of our daily lives. Television, radio, newspapers, magazines, and the internet collectively form the backbone of mass media. Its primary purpose is to reach a large audience and convey information, news, entertainment, and advertisements.

One of the most significant roles of mass media is to inform the public. News outlets, both traditional and digital, deliver news from around the world, keeping people updated on current events, politics, science, and culture. In this way, mass media acts as a bridge between people and the world.

Additionally, mass media influences public opinion. It shapes our perceptions and beliefs, often by highlighting certain issues and downplaying others. Media has the power to set agendas, influence social norms, and even impact political decisions.

media also serves as a source of entertainment. Television programs, movies, music, and online content provide an escape from daily routines and offer a variety of choices to suit diverse tastes.

In the digital age, social media platforms have gained immense popularity, allowing individuals to become content creators and share their perspectives with a global audience. This democratization of media has transformed the way information is disseminated and has given rise to citizen journalism.

In conclusion, mass media is a powerful force that shapes our worldviews, informs us, entertains us, and influences our choices. Its impact is widespread and profound, making it a central aspect of modern society.

Short Essay on Mass Media of 300 Words

Mass media is an integral part of modern society, encompassing various communication channels that reach large audiences simultaneously. These channels include television, radio, newspapers, magazines, and the internet, and they serve multiple functions, from informing and educating to entertaining and influencing.

One of the primary functions of mass media is to inform the public. News outlets, both traditional and digital, deliver news from around the world, providing information on current events, politics, science, and culture. Mass media acts as a vital link between individuals and the broader world, helping people stay informed and connected.

In addition to providing information, mass media shapes public opinion. It influences our perceptions and beliefs by highlighting certain issues, framing narratives, and emphasizing specific perspectives. The media’s ability to set agendas and sway public sentiment makes it a potent tool in shaping society.

Mass media is also a significant source of entertainment. Television programs, movies, music, online videos, and gaming provide a wide range of choices to cater to diverse tastes. These forms of entertainment offer relaxation and an escape from the demands of daily life.

The digital age has brought about a transformation in the media landscape, with the rise of social media platforms. Social media allows individuals to become content creators and share their viewpoints with a global audience. It has empowered citizen journalism and facilitated real-time communication and activism.

However, it’s important to recognize that mass media can also have drawbacks, such as sensationalism, bias, and the spread of misinformation. In this digital era, discernment and critical thinking are crucial when consuming media.

In conclusion, mass media is a multifaceted phenomenon that serves as a cornerstone of contemporary society. It informs, influences, entertains, and connects us, making it an essential aspect of our daily lives.

Long Essay on Mass Media of 500 Words

Mass media refers to various means of communication that reach a wide audience, such as television, radio, newspapers, magazines, and social media platforms. It plays a significant role in shaping our society and influencing our thoughts, opinions, and behaviors. In this essay, we will discuss the importance of mass media, its impact on society, and the responsibility it carries.

Firstly, mass media is essential for disseminating information to the public. It acts as a bridge between the people and the world, providing us with news and updates on important events happening locally and globally. Whether it is political affairs, economic developments, or social issues, mass media serves as a platform to educate and inform the public. It allows us to stay connected and aware of what is happening around us, which is crucial for active participation in society.

Secondly, mass media has a profound influence on society and culture. It has the power to shape public opinion, attitudes, and behaviors. Through its various mediums, it can highlight certain issues, set agendas, and create trends. For instance, television shows and movies significantly impact fashion, lifestyle choices, and societal norms. Advertisements also play a crucial role in influencing consumer behavior and promoting certain products and services. Therefore, media has the ability to both reflect and shape the values and ideals of a society.

However, with great power comes great responsibility. Mass media carries the responsibility of ensuring unbiased and accurate reporting. Unfortunately, media bias and misinformation are pressing concerns. Certain media outlets may have hidden agendas or political affiliations, which can lead to skewed reporting and the spread of misinformation. This can have severe consequences, such as the dissemination of false news, increased polarization, and the erosion of public trust. In order to uphold its credibility, the mass media needs to prioritize balanced reporting and fact-checking.

Furthermore, the mass media can be a double-edged sword when it comes to content consumption. On one hand, it provides a platform for diverse voices and perspectives, promoting inclusivity and democracy. It allows marginalized communities and underrepresented individuals to have their stories heard. On the other hand, mass media can also perpetuate stereotypes, reinforce existing biases, and contribute to the digital divide. It is crucial for users to critically analyze the content they consume and actively seek out diverse sources to ensure a well-rounded understanding of the world.

In conclusion, mass media plays a crucial role in society, acting as a source of information, a shaper of culture, and a platform for public discourse. However, it also carries immense responsibility in terms of accurate reporting, avoidance of biases, and the promotion of diverse voices. As consumers of media, it is vital for us to critically analyze the content we consume and actively participate in shaping the role that mass media plays in our lives. By doing so, we can ensure that the mass media continues to be a force for positive change and progress in our society.

FAQs on Mass Media Essay

What is mass media.

Mass media refers to various communication channels, including television, radio, newspapers, magazines, and the internet, designed to reach a large audience simultaneously.

How does mass media influence society?

Mass media influences society by shaping public opinion, disseminating information, providing entertainment, setting agendas, and impacting cultural norms and behaviors.

What are the types of mass media?

The types of mass media include television, radio, newspapers, magazines, and digital platforms such as websites and social media.

How does mass media impact politics?

Mass media plays a significant role in politics by covering elections, political campaigns, and government policies. It can influence voter opinions and public perception of political figures.

What is the role of social media in mass media?

Social media is a subset of mass media that empowers individuals to create and share content. It has revolutionized communication, enabling real-time interactions and citizen journalism.

How does mass media affect our daily lives?

Mass media informs us about current events, entertains us with various content, and shapes our worldview, influencing our attitudes, beliefs, and behaviors.

What is the impact of mass media on culture?

Mass media reflects and influences cultural trends, including fashion, music, art, and social norms. It can contribute to the globalization of culture.

Is mass media always reliable?

Mass media can vary in reliability. It's essential to critically evaluate sources and cross-check information to ensure accuracy and avoid misinformation.

What is the future of mass media in the digital age?

Mass media is evolving in the digital age, with increasing reliance on online platforms and user-generated content. The future includes more interactive and personalized media experiences.

What is a short note on mass media?

Mass media encompasses various communication channels that reach a broad audience, including television, radio, newspapers, and the internet, serving as a vital source of information, entertainment, and influence.

What is the main importance of mass media?

The main importance of mass media lies in its ability to shape public opinion, disseminate information, provide a platform for free expression, and facilitate communication on a global scale, making it a cornerstone of modern society.

Related content

Talk to our academic expert!

Language --- English Hindi Marathi Tamil Telugu Malayalam

Get access to free Mock Test and Master Class

Register to Get Free Mock Test and Study Material

Offer Ends in 5:00

• CBSE Class 10th
• CBSE Class 12th
• UP Board 10th
• UP Board 12th
• Bihar Board 10th
• Bihar Board 12th
• Top Schools in India
• Top Schools in Delhi
• Top Schools in Mumbai
• Top Schools in Chennai
• Top Schools in Hyderabad
• Top Schools in Kolkata
• Top Schools in Pune
• Top Schools in Bangalore

Products & Resources

• JEE Main Knockout April
• Free Sample Papers
• Free Ebooks
• NCERT Notes
• NCERT Syllabus
• NCERT Books
• RD Sharma Solutions
• Navodaya Vidyalaya Admission 2024-25
• NCERT Solutions
• NCERT Solutions for Class 12
• NCERT Solutions for Class 11
• NCERT solutions for Class 10
• NCERT solutions for Class 9
• NCERT solutions for Class 8
• NCERT Solutions for Class 7
• JEE Main 2024
• JEE Advanced 2024
• BITSAT 2024
• View All Engineering Exams
• Colleges Accepting B.Tech Applications
• Top Engineering Colleges in India
• Engineering Colleges in India
• Engineering Colleges in Tamil Nadu
• Engineering Colleges Accepting JEE Main
• Top IITs in India
• Top NITs in India
• Top IIITs in India
• JEE Main College Predictor
• JEE Main Rank Predictor
• MHT CET College Predictor
• AP EAMCET College Predictor
• GATE College Predictor
• KCET College Predictor
• JEE Advanced College Predictor
• View All College Predictors
• JEE Main Question Paper
• JEE Main Mock Test
• JEE Main Registration
• JEE Main Syllabus
• Download E-Books and Sample Papers
• Compare Colleges
• B.Tech College Applications
• GATE 2024 Result
• MAH MBA CET Exam
• View All Management Exams

Colleges & Courses

• MBA College Admissions
• MBA Colleges in India
• Top IIMs Colleges in India
• Top Online MBA Colleges in India
• MBA Colleges Accepting XAT Score
• BBA Colleges in India
• XAT College Predictor 2024
• SNAP College Predictor
• NMAT College Predictor
• MAT College Predictor 2024
• CMAT College Predictor 2024
• CAT Percentile Predictor 2023
• CAT 2023 College Predictor
• CMAT 2024 Registration
• TS ICET 2024 Registration
• CMAT Exam Date 2024
• MAH MBA CET Cutoff 2024
• Download Helpful Ebooks
• List of Popular Branches
• QnA - Get answers to your doubts
• IIM Fees Structure
• AIIMS Nursing
• Top Medical Colleges in India
• Top Medical Colleges in India accepting NEET Score
• Medical Colleges accepting NEET
• List of Medical Colleges in India
• List of AIIMS Colleges In India
• Medical Colleges in Maharashtra
• Medical Colleges in India Accepting NEET PG
• NEET College Predictor
• NEET PG College Predictor
• NEET MDS College Predictor
• DNB CET College Predictor
• DNB PDCET College Predictor
• NEET Application Form 2024
• NEET PG Application Form 2024
• NEET Cut off
• NEET Online Preparation
• Download Helpful E-books
• LSAT India 2024
• Colleges Accepting Admissions
• Top Law Colleges in India
• Law College Accepting CLAT Score
• List of Law Colleges in India
• Top Law Colleges in Delhi
• Top Law Collages in Indore
• Top Law Colleges in Chandigarh
• Top Law Collages in Lucknow

Predictors & E-Books

• CLAT College Predictor
• MHCET Law ( 5 Year L.L.B) College Predictor
• AILET College Predictor
• Sample Papers
• Compare Law Collages
• Careers360 Youtube Channel
• CLAT Syllabus 2025
• CLAT Previous Year Question Paper
• AIBE 18 Result 2023
• NID DAT Exam
• Pearl Academy Exam

Animation Courses

• Animation Courses in India
• Animation Courses in Bangalore
• Animation Courses in Mumbai
• Animation Courses in Pune
• Animation Courses in Chennai
• Animation Courses in Hyderabad
• Design Colleges in India
• Fashion Design Colleges in Bangalore
• Fashion Design Colleges in Mumbai
• Fashion Design Colleges in Pune
• Fashion Design Colleges in Delhi
• Fashion Design Colleges in Hyderabad
• Fashion Design Colleges in India
• Top Design Colleges in India
• Free Design E-books
• List of Branches
• Careers360 Youtube channel
• NIFT College Predictor
• UCEED College Predictor
• NID DAT College Predictor
• IPU CET BJMC
• JMI Mass Communication Entrance Exam
• IIMC Entrance Exam
• Media & Journalism colleges in Delhi
• Media & Journalism colleges in Bangalore
• Media & Journalism colleges in Mumbai
• List of Media & Journalism Colleges in India
• CA Intermediate
• CA Foundation
• CS Executive
• CS Professional
• Difference between CA and CS
• Difference between CA and CMA
• CA Full form
• CMA Full form
• CS Full form
• CA Salary In India

Top Courses & Careers

• Bachelor of Commerce (B.Com)
• Master of Commerce (M.Com)
• Company Secretary
• Cost Accountant
• Charted Accountant
• Credit Manager
• Financial Advisor
• Top Commerce Colleges in India
• Top Government Commerce Colleges in India
• Top Private Commerce Colleges in India
• Top M.Com Colleges in Mumbai
• Top B.Com Colleges in India
• IT Colleges in Tamil Nadu
• IT Colleges in Uttar Pradesh
• MCA Colleges in India
• BCA Colleges in India

Quick Links

• Information Technology Courses
• Programming Courses
• Web Development Courses
• Data Analytics Courses
• Big Data Analytics Courses
• RUHS Pharmacy Admission Test
• Top Pharmacy Colleges in India
• Pharmacy Colleges in Pune
• Pharmacy Colleges in Mumbai
• Colleges Accepting GPAT Score
• Pharmacy Colleges in Lucknow
• List of Pharmacy Colleges in Nagpur
• GPAT Result
• GPAT 2024 Admit Card
• GPAT Question Papers
• NCHMCT JEE 2024
• Mah BHMCT CET
• Top Hotel Management Colleges in Delhi
• Top Hotel Management Colleges in Hyderabad
• Top Hotel Management Colleges in Mumbai
• Top Hotel Management Colleges in Tamil Nadu
• Top Hotel Management Colleges in Maharashtra
• B.Sc Hotel Management
• Hotel Management
• Diploma in Hotel Management and Catering Technology

Diploma Colleges

• Top Diploma Colleges in Maharashtra
• UPSC IAS 2024
• SSC CGL 2024
• IBPS RRB 2024
• Previous Year Sample Papers
• Free Competition E-books
• Sarkari Result
• QnA- Get your doubts answered
• UPSC Previous Year Sample Papers
• CTET Previous Year Sample Papers
• SBI Clerk Previous Year Sample Papers
• NDA Previous Year Sample Papers

Upcoming Events

• NDA Application Form 2024
• UPSC IAS Application Form 2024
• CDS Application Form 2024
• CTET Admit card 2024
• HP TET Result 2023
• SSC GD Constable Admit Card 2024
• UPTET Notification 2024
• SBI Clerk Result 2024

Other Exams

• SSC CHSL 2024
• UP PCS 2024
• UGC NET 2024
• RRB NTPC 2024
• IBPS PO 2024
• IBPS Clerk 2024
• IBPS SO 2024
• Top University in USA
• Top University in Canada
• Top University in Ireland
• Top Universities in UK
• Top Universities in Australia
• Best MBA Colleges in Abroad
• Business Management Studies Colleges

Top Countries

• Study in USA
• Study in UK
• Study in Canada
• Study in Australia
• Study in Ireland
• Study in Germany
• Study in China
• Study in Europe

Student Visas

• Student Visa Canada
• Student Visa UK
• Student Visa USA
• Student Visa Australia
• Student Visa Germany
• Student Visa New Zealand
• Student Visa Ireland
• CUET PG 2024
• IGNOU B.Ed Admission 2024
• DU Admission
• UP B.Ed JEE 2024
• DDU Entrance Exam
• IIT JAM 2024
• IGNOU Online Admission 2024
• Universities in India
• Top Universities in India 2024
• Top Colleges in India
• Top Universities in Uttar Pradesh 2024
• Top Universities in Bihar
• Top Universities in Madhya Pradesh 2024
• Top Universities in Tamil Nadu 2024
• Central Universities in India
• CUET PG Admit Card 2024
• IGNOU Date Sheet
• CUET Mock Test 2024
• CUET Application Form 2024
• CUET PG Syllabus 2024
• CUET Participating Universities 2024
• CUET Previous Year Question Paper
• CUET Syllabus 2024 for Science Students
• E-Books and Sample Papers
• CUET Exam Pattern 2024
• CUET Exam Date 2024
• CUET Syllabus 2024
• IGNOU Exam Form 2024
• IGNOU Result
• CUET PG Courses 2024

Engineering Preparation

• Knockout JEE Main 2024
• Test Series JEE Main 2024
• JEE Main 2024 Rank Booster

Medical Preparation

• Knockout NEET 2024
• Test Series NEET 2024
• Rank Booster NEET 2024

Online Courses

• JEE Main One Month Course
• NEET One Month Course
• IBSAT Free Mock Tests
• IIT JEE Foundation Course
• Knockout BITSAT 2024
• Career Guidance Tool

Top Streams

• IT & Software Certification Courses
• Engineering and Architecture Certification Courses
• Programming And Development Certification Courses
• Business and Management Certification Courses
• Marketing Certification Courses
• Health and Fitness Certification Courses
• Design Certification Courses

Specializations

• Digital Marketing Certification Courses
• Cyber Security Certification Courses
• Artificial Intelligence Certification Courses
• Business Analytics Certification Courses
• Data Science Certification Courses
• Cloud Computing Certification Courses
• Machine Learning Certification Courses
• View All Certification Courses
• UG Degree Courses
• PG Degree Courses
• Short Term Courses
• Free Courses
• Online Degrees and Diplomas
• Compare Courses

Top Providers

• Coursera Courses
• Udemy Courses
• Edx Courses
• Swayam Courses
• upGrad Courses
• Simplilearn Courses
• Great Learning Courses

Access premium articles, webinars, resources to make the best decisions for career, course, exams, scholarships, study abroad and much more with

Plan, Prepare & Make the Best Career Choices

Essay On Media

Keeping up with the most recent developments is critical in today's society. People can get the most recent and important news through the media. The media is the most commonly used medium for receiving information from north to south or east to west. Here are a few sample essays on the topic ‘Media’.

100 Words Essay On Media

200 word essay on media, 500 word essay on media.

The media has an impact on the reputation of a political party, organisation, or individual. Media keeps people informed about current happenings in politics, culture, art, academia, communication, and commerce. Different forms of media help modern civilization in remaining in touch with the world in the shortest amount of time.

The media is all around us; we are immersed in it even when we are not aware of it. It is seen in newspapers, television, and technological gadgets such as cell phones. We perceive it as a tool for speeding time or distancing ourselves from what is going on in other people's lives.

Social media is a tool that has become immensely popular among all ages due to its user-friendly interface. The youth are the most prevalent social media user demographics, which is both remarkable and concerning.

Imagery from the media abounds in today's culture. We know this since we may see posters advertising well-known brands and the latest products almost anywhere we go, such as while driving on the highway. When we are drawn to advertisements, we may begin to imagine or visualise ourselves using them.

The media can tell us about a product, service, or message. Today, media influence is so powerful that it may easily influence public opinion both positively and negatively. We also live in a society that is heavily reliant on the media for entertainment and information. Indeed, pictures in the media have an effect on both people and society, especially women, men, teenagers, and young children.

Simultaneously, media such as television, broadens our perspective by providing us with access to facts from all around the world. Television may also provide us with a wide range of news and current happenings. It can also be a useful learning tool, guiding future generations in the proper direction.

The media has a large influence on our lives. We educate ourselves on a regular basis by staying up with the latest events. The news serves a crucial role in keeping us informed about current affairs and global happenings. For example, because of globalization, you can read about current happenings in the United States of America even if you live in India.

The media is the most significant communication tool. It aids in the delivery or dissemination of news. Although the media is also associated with spreading fake news, it also plays an important role in informing us about reality. We cannot deny that this world is filled with so many social problems that we require the media to spotlight these concerns so that the government or other individuals can take action to resolve these social issues.

Role Of Media

When it comes to the media, it is regarded as the fourth element of democracy. It's the most comprehensive repository of information on the globe. Everyone hope and expects the media to provide us with the most complete and accurate news in any situation. As a result, the media plays an important role in balancing all areas of our society.

It is crucial for teaching and informing global citizens about what is happening around the world. As a result, supplying readers with truthful and authentic news is vital for societal growth. The case of Aayushi Talvaar is a good illustration of how the media works.

Advantages Of Media

Education | The media educates the public. The mob learns about health issues, environmental preservation, and a variety of other relevant topics through television or radio programming.

Keeps Us Informed | People obtain the most recent news in a timely manner. Distance is not a barrier to providing knowledge to people from anywhere on the planet. People receive the daily latest news from media sites, which keep them current on the latest trends and happenings throughout the world.

Knowledge | The media can help you learn more about a variety of topics.

Amusement | It is a great source of entertainment. People are amused by music and television shows.

Disadvantages Of Media

Individualism | People spend far too much time watching or binge-watching stuff on the internet. As a result, their relationships with friends, family, and neighbours may suffer as a result.

Fraud and Cybercrime | The Internet is lurking with imposters, fraudsters, hackers, and other predators with the opportunity to commit criminal acts without the victims' knowledge.

Addiction | For most children and adults, some television shows and internet media can be quite addictive, resulting in a decrease in productivity.

Health Issues | Prolonged television viewing or internet bingeing can cause visual difficulties, and prolonged exposure to loud noises via headphones or earphones can cause hearing impairments.

Malware and Fake Profiles | Anyone can set up an anonymous account and pretend to be someone else. Anyone with access to such profiles might use them for malevolent purposes, such as spreading misinformation, which can harm the image of any targeted people or company.

Explore Career Options (By Industry)

• Construction
• Entertainment
• Manufacturing
• Information Technology

Bio Medical Engineer

The field of biomedical engineering opens up a universe of expert chances. An Individual in the biomedical engineering career path work in the field of engineering as well as medicine, in order to find out solutions to common problems of the two fields. The biomedical engineering job opportunities are to collaborate with doctors and researchers to develop medical systems, equipment, or devices that can solve clinical problems. Here we will be discussing jobs after biomedical engineering, how to get a job in biomedical engineering, biomedical engineering scope, and salary. 

Data Administrator

Database professionals use software to store and organise data such as financial information, and customer shipping records. Individuals who opt for a career as data administrators ensure that data is available for users and secured from unauthorised sales. DB administrators may work in various types of industries. It may involve computer systems design, service firms, insurance companies, banks and hospitals.

Ethical Hacker

A career as ethical hacker involves various challenges and provides lucrative opportunities in the digital era where every giant business and startup owns its cyberspace on the world wide web. Individuals in the ethical hacker career path try to find the vulnerabilities in the cyber system to get its authority. If he or she succeeds in it then he or she gets its illegal authority. Individuals in the ethical hacker career path then steal information or delete the file that could affect the business, functioning, or services of the organization.

Data Analyst

The invention of the database has given fresh breath to the people involved in the data analytics career path. Analysis refers to splitting up a whole into its individual components for individual analysis. Data analysis is a method through which raw data are processed and transformed into information that would be beneficial for user strategic thinking.

Data are collected and examined to respond to questions, evaluate hypotheses or contradict theories. It is a tool for analyzing, transforming, modeling, and arranging data with useful knowledge, to assist in decision-making and methods, encompassing various strategies, and is used in different fields of business, research, and social science.

Geothermal Engineer

Individuals who opt for a career as geothermal engineers are the professionals involved in the processing of geothermal energy. The responsibilities of geothermal engineers may vary depending on the workplace location. Those who work in fields design facilities to process and distribute geothermal energy. They oversee the functioning of machinery used in the field.

Remote Sensing Technician

Individuals who opt for a career as a remote sensing technician possess unique personalities. Remote sensing analysts seem to be rational human beings, they are strong, independent, persistent, sincere, realistic and resourceful. Some of them are analytical as well, which means they are intelligent, introspective and inquisitive. 

Remote sensing scientists use remote sensing technology to support scientists in fields such as community planning, flight planning or the management of natural resources. Analysing data collected from aircraft, satellites or ground-based platforms using statistical analysis software, image analysis software or Geographic Information Systems (GIS) is a significant part of their work. Do you want to learn how to become remote sensing technician? There's no need to be concerned; we've devised a simple remote sensing technician career path for you. Scroll through the pages and read.

Geotechnical engineer

The role of geotechnical engineer starts with reviewing the projects needed to define the required material properties. The work responsibilities are followed by a site investigation of rock, soil, fault distribution and bedrock properties on and below an area of interest. The investigation is aimed to improve the ground engineering design and determine their engineering properties that include how they will interact with, on or in a proposed construction. 

The role of geotechnical engineer in mining includes designing and determining the type of foundations, earthworks, and or pavement subgrades required for the intended man-made structures to be made. Geotechnical engineering jobs are involved in earthen and concrete dam construction projects, working under a range of normal and extreme loading conditions. 

Cartographer

How fascinating it is to represent the whole world on just a piece of paper or a sphere. With the help of maps, we are able to represent the real world on a much smaller scale. Individuals who opt for a career as a cartographer are those who make maps. But, cartography is not just limited to maps, it is about a mixture of art , science , and technology. As a cartographer, not only you will create maps but use various geodetic surveys and remote sensing systems to measure, analyse, and create different maps for political, cultural or educational purposes.

Budget Analyst

Budget analysis, in a nutshell, entails thoroughly analyzing the details of a financial budget. The budget analysis aims to better understand and manage revenue. Budget analysts assist in the achievement of financial targets, the preservation of profitability, and the pursuit of long-term growth for a business. Budget analysts generally have a bachelor's degree in accounting, finance, economics, or a closely related field. Knowledge of Financial Management is of prime importance in this career.

Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

Underwriter

An underwriter is a person who assesses and evaluates the risk of insurance in his or her field like mortgage, loan, health policy, investment, and so on and so forth. The underwriter career path does involve risks as analysing the risks means finding out if there is a way for the insurance underwriter jobs to recover the money from its clients. If the risk turns out to be too much for the company then in the future it is an underwriter who will be held accountable for it. Therefore, one must carry out his or her job with a lot of attention and diligence.

Finance Executive

Operations manager.

Individuals in the operations manager jobs are responsible for ensuring the efficiency of each department to acquire its optimal goal. They plan the use of resources and distribution of materials. The operations manager's job description includes managing budgets, negotiating contracts, and performing administrative tasks.

Bank Probationary Officer (PO)

Investment director.

An investment director is a person who helps corporations and individuals manage their finances. They can help them develop a strategy to achieve their goals, including paying off debts and investing in the future. In addition, he or she can help individuals make informed decisions.

Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

Transportation Planner

A career as Transportation Planner requires technical application of science and technology in engineering, particularly the concepts, equipment and technologies involved in the production of products and services. In fields like land use, infrastructure review, ecological standards and street design, he or she considers issues of health, environment and performance. A Transportation Planner assigns resources for implementing and designing programmes. He or she is responsible for assessing needs, preparing plans and forecasts and compliance with regulations.

An expert in plumbing is aware of building regulations and safety standards and works to make sure these standards are upheld. Testing pipes for leakage using air pressure and other gauges, and also the ability to construct new pipe systems by cutting, fitting, measuring and threading pipes are some of the other more involved aspects of plumbing. Individuals in the plumber career path are self-employed or work for a small business employing less than ten people, though some might find working for larger entities or the government more desirable.

Construction Manager

Individuals who opt for a career as construction managers have a senior-level management role offered in construction firms. Responsibilities in the construction management career path are assigning tasks to workers, inspecting their work, and coordinating with other professionals including architects, subcontractors, and building services engineers.

Urban Planner

Urban Planning careers revolve around the idea of developing a plan to use the land optimally, without affecting the environment. Urban planning jobs are offered to those candidates who are skilled in making the right use of land to distribute the growing population, to create various communities. 

Urban planning careers come with the opportunity to make changes to the existing cities and towns. They identify various community needs and make short and long-term plans accordingly.

Highway Engineer

Highway Engineer Job Description:  A Highway Engineer is a civil engineer who specialises in planning and building thousands of miles of roads that support connectivity and allow transportation across the country. He or she ensures that traffic management schemes are effectively planned concerning economic sustainability and successful implementation.

Environmental Engineer

Individuals who opt for a career as an environmental engineer are construction professionals who utilise the skills and knowledge of biology, soil science, chemistry and the concept of engineering to design and develop projects that serve as solutions to various environmental problems. 

Naval Architect

A Naval Architect is a professional who designs, produces and repairs safe and sea-worthy surfaces or underwater structures. A Naval Architect stays involved in creating and designing ships, ferries, submarines and yachts with implementation of various principles such as gravity, ideal hull form, buoyancy and stability. 

Orthotist and Prosthetist

Orthotists and Prosthetists are professionals who provide aid to patients with disabilities. They fix them to artificial limbs (prosthetics) and help them to regain stability. There are times when people lose their limbs in an accident. In some other occasions, they are born without a limb or orthopaedic impairment. Orthotists and prosthetists play a crucial role in their lives with fixing them to assistive devices and provide mobility.

Veterinary Doctor

Pathologist.

A career in pathology in India is filled with several responsibilities as it is a medical branch and affects human lives. The demand for pathologists has been increasing over the past few years as people are getting more aware of different diseases. Not only that, but an increase in population and lifestyle changes have also contributed to the increase in a pathologist’s demand. The pathology careers provide an extremely huge number of opportunities and if you want to be a part of the medical field you can consider being a pathologist. If you want to know more about a career in pathology in India then continue reading this article.

Speech Therapist

Gynaecologist.

Gynaecology can be defined as the study of the female body. The job outlook for gynaecology is excellent since there is evergreen demand for one because of their responsibility of dealing with not only women’s health but also fertility and pregnancy issues. Although most women prefer to have a women obstetrician gynaecologist as their doctor, men also explore a career as a gynaecologist and there are ample amounts of male doctors in the field who are gynaecologists and aid women during delivery and childbirth. 

An oncologist is a specialised doctor responsible for providing medical care to patients diagnosed with cancer. He or she uses several therapies to control the cancer and its effect on the human body such as chemotherapy, immunotherapy, radiation therapy and biopsy. An oncologist designs a treatment plan based on a pathology report after diagnosing the type of cancer and where it is spreading inside the body.

Audiologist

The audiologist career involves audiology professionals who are responsible to treat hearing loss and proactively preventing the relevant damage. Individuals who opt for a career as an audiologist use various testing strategies with the aim to determine if someone has a normal sensitivity to sounds or not. After the identification of hearing loss, a hearing doctor is required to determine which sections of the hearing are affected, to what extent they are affected, and where the wound causing the hearing loss is found. As soon as the hearing loss is identified, the patients are provided with recommendations for interventions and rehabilitation such as hearing aids, cochlear implants, and appropriate medical referrals. While audiology is a branch of science that studies and researches hearing, balance, and related disorders.

Hospital Administrator

The hospital Administrator is in charge of organising and supervising the daily operations of medical services and facilities. This organising includes managing of organisation’s staff and its members in service, budgets, service reports, departmental reporting and taking reminders of patient care and services.

For an individual who opts for a career as an actor, the primary responsibility is to completely speak to the character he or she is playing and to persuade the crowd that the character is genuine by connecting with them and bringing them into the story. This applies to significant roles and littler parts, as all roles join to make an effective creation. Here in this article, we will discuss how to become an actor in India, actor exams, actor salary in India, and actor jobs. 

Individuals who opt for a career as acrobats create and direct original routines for themselves, in addition to developing interpretations of existing routines. The work of circus acrobats can be seen in a variety of performance settings, including circus, reality shows, sports events like the Olympics, movies and commercials. Individuals who opt for a career as acrobats must be prepared to face rejections and intermittent periods of work. The creativity of acrobats may extend to other aspects of the performance. For example, acrobats in the circus may work with gym trainers, celebrities or collaborate with other professionals to enhance such performance elements as costume and or maybe at the teaching end of the career.

Video Game Designer

Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.

Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

Radio Jockey

Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

Videographer

Multimedia specialist.

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism , Advertising , Marketing Management . Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

Linguistic meaning is related to language or Linguistics which is the study of languages. A career as a linguistic meaning, a profession that is based on the scientific study of language, and it's a very broad field with many specialities. Famous linguists work in academia, researching and teaching different areas of language, such as phonetics (sounds), syntax (word order) and semantics (meaning). 

Other researchers focus on specialities like computational linguistics, which seeks to better match human and computer language capacities, or applied linguistics, which is concerned with improving language education. Still, others work as language experts for the government, advertising companies, dictionary publishers and various other private enterprises. Some might work from home as freelance linguists. Philologist, phonologist, and dialectician are some of Linguist synonym. Linguists can study French , German , Italian . 

Public Relation Executive

Travel journalist.

The career of a travel journalist is full of passion, excitement and responsibility. Journalism as a career could be challenging at times, but if you're someone who has been genuinely enthusiastic about all this, then it is the best decision for you. Travel journalism jobs are all about insightful, artfully written, informative narratives designed to cover the travel industry. Travel Journalist is someone who explores, gathers and presents information as a news article.

Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

Production Manager

Merchandiser.

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

Metallurgical Engineer

A metallurgical engineer is a professional who studies and produces materials that bring power to our world. He or she extracts metals from ores and rocks and transforms them into alloys, high-purity metals and other materials used in developing infrastructure, transportation and healthcare equipment. 

Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

ITSM Manager

Information security manager.

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

Business Intelligence Developer

Applications for admissions are open..

JEE Main Important Chemistry formulas

As per latest 2024 syllabus. Chemistry formulas, equations, & laws of class 11 & 12th chapters

Aakash iACST Scholarship Test 2024

Get up to 90% scholarship on NEET, JEE & Foundation courses

Resonance Coaching

Enroll in Resonance Coaching for success in JEE/NEET exams

ALLEN JEE Exam Prep

Start your JEE preparation with ALLEN

NEET 2024 Most scoring concepts

Just Study 32% of the NEET syllabus and Score upto 100% marks

JEE Main high scoring chapters and topics

As per latest 2024 syllabus. Study 40% syllabus and score upto 100% marks in JEE

Everything about Education

Latest updates, Exclusive Content, Webinars and more.

Download Careers360 App's

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Cetifications

We Appeared in

• Essay On Mass Media

Mass Media Essay

500+ words mass media essay.

The current age is termed the era of information. So, mass media is used to spread and share information. Mass media has become more potent after the advancement of digital technology. It is the most influential source of various ideas, news, and opinions. It also provides information about the happenings around the world.

Mass media means tools used in distributing and circulating information and entertainment to the masses. It includes television, the internet, radio, newspaper, and theatre. These modes of communication provide a platform to exchange opinions and public involvement.

In this essay on mass media, we will discuss the function of mass media and its importance to the world.

Introduction to Mass Media

In our society, mass media plays a crucial role. Mass media is a medium that brings news, entertainment, and cultural and educational programs to millions of homes. Mass media is classified into two categories: Print media and electronic media. Print media includes journals, newspapers, magazines, etc., and electronic media consists of the internet, TV, movies, etc. Some primary resources through which we get information are reading newspapers and magazines, listening to the radio and watching TV.

Radio, television, cinema and press are expensive forms of media run by private or government-run institutions. The main focus of these institutions is the idea of mass production and mass distribution. Among all the mass media tools, TV is the most popular. We have many channels to watch various shows, films, sports, plays, and educational and cultural programs.

Compared to other mass media tools, the information published in the newspapers is different. It publishes information about the latest happenings nationally and internationally. Some magazines and newspapers cover news, events, and reports on sports, cultural life, education, fashion, and entertainment for youth.

By watching TV or listening to the radio, you can upgrade your history, literature, and cultural knowledge and even learn foreign languages. Mass media includes cell phones, the internet, computers, pagers, emails, and satellites in today’s world. Information can be sent from a single source to multiple receivers through these mediums.

Other mass media tools such as books, magazines, pamphlets, books, billboards, etc., also have equal significance as the reach of these mediums extends to a massive number of masses.

The Function of Mass Media

Information.

One of the primary functions of mass media is the dissemination of information. Mass media circulates information and opinions about various events and situations to mass audiences. The information we get through multiple mediums of mass media is subjective, objective, secondary and primary. As an audience, we get informative news about the happenings worldwide via mass media. Media broadcast information on TV, radio, newspapers or magazines. Moreover, advertisements are also mainly for information purposes.

Entertainment

The most apparent function of mass media is entertainment. It is a performance that pleases people by making leisure time more enjoyable. Magazines and newspapers, television, radio, and other online mediums offer serials, stories, films, and comics to entertain audiences. Other instances include news, sports, columns, art and fashion. Infotainment means the fusion of entertainment and information, and edutainment is education and fun programs.

Socialisation

Socialisation means the transmission of culture and media works as reflectors of society. Socialisation is a process by which people behave in acceptable ways in their culture or society. Through this process, we learn how to become members of our community or human society in a greater sense. People who read a newspaper or watch television know how people react to matters and what norms and values they perceive on particular events, issues, or situations.

The link between the government and the people

The government utilises the power of mass media to explain, inform, and support its policies and programs.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also check its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium that can bring about a change in the masses. Thus, everyone must utilise and consume it properly.

From our BYJU’S website, students can also access CBSE Essays related to different topics. It will help students to get good marks in their exams.

Frequently asked Questions on Mass media Essay

Why is mass media important.

Mass media provides information, education and also entertainment. Thus it is considered important and a quick media to share any type of content.

What are two main categories of mass media?

Print media and electronic media are the two main mass media categories. All the other types of media mostly come under these two broad sections.

What types of information can one obtain from such mass media?

History, literature, kowledge on cultural and foreign language, etc are some of the examples that can be obtained from mass media.

Leave a Comment Cancel reply

Your Mobile number and Email id will not be published. Required fields are marked *

Request OTP on Voice Call

Post My Comment

• Share Share

Register with BYJU'S & Download Free PDFs

Register with byju's & watch live videos.

Counselling