best way to write an eye catching essay

9 Examples of Eye-Catching Introduction Paragraphs [2023]

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Christian Rigg

How well are you managing to hook your readers?

According to CNN , The average attention on a screen went down from 2.5 minutes (in 2004) to 47 seconds (in 2023). Studies show that for most cases, people don't even read past the headline.

As a writer, one of the best skills you can learn is to hook your readers with a compelling introduction. A good title gets people in the door, but it’s the introduction that decides if they stay or not. 

The difference between a strong and a weak intro

A strong intro draws the reader in and evokes a sense of curiosity or interest, either by speaking to the reader’s pain points or by engaging them on an intellectual or emotional level.

A weak introduction paragraph, on the other hand, does the exact opposite. It fails to delight or intrigue, usually by being too generic. (This is one reason why introductions generated using text transformers like ChatGPT tend to “fall flat.”) Incidentally, failing to keep your readers on-page will result in higher bounce rates, which Google penalizes. 

Have I convinced you to stick around? If so, great. In the rest of the article, we’ll go over the most important dos and don’ts of intros and look at some outstanding introduction paragraph examples for inspiration. 

Write better introductions with this FREE AI writing tool > Free AI introduction generator >

The Dos and Don’ts of Strong Introductions

Here are some quick and simple tips for writing a compelling introduction .

✅  Do be human and relatable

Talk about a personal experience. Mention emotions like frustration or excitement. Utilize Use plain, conversational language.

✅ Do capture the reader's attention with an interesting or meaningful quote or statistic. 

Just be sure to avoid clichés, keep it relevant to your topic, and don’t get too abstract.

✅ Do write concisely and clearly . 

If you struggle with this like many people, try writing your introduction in the Wordtune editor. The suggestions on flow and clarity will help you stick to the point without being hard to understand. 

✅ Do disarm, startle, or otherwise “shock” the reader into alertness. 

This doesn’t mean being crass or crude, it means upending assumptions. What surprised you most when researching or writing your article? Start there. 

✅ Do use descriptive , emotive, and sensory language, including vivid imagery and great storytelling . 

Start in the middle of the story, then segue into how it all started. Or start at the end and work your way back. 

✅ Do use humor and casual language. 

It helps put the reader at ease and makes them feel like part of the conversation.

And here are some things to avoid, including some not-so-great introductory paragraph examples. Don’t worry, we’ll get to examples of how to do it right in the next section. 

❌ Don’t rely on AI text generators like ChatGPT.

These tools “write” by adding the next most likely word, based on thousands of examples. As a result, the text lacks originality . It is, by definition, the most average way of saying something. If you want to make your content stand out from AI-generated content , start with an original introduction paragraph. 

❌ Don’t give it all away. 

Your introduction is not the place to plead your whole case. Introduce the reader to the topic, generate interest or empathy, and make a promise they want to see fulfilled. 

❌ Don’t make it too long.

Readers get bored fast. They want to get to the good stuff. 

❌ Don’t use gimmicks, clickbait, clichés, or obvious ploys.

“You won’t believe what…” “Here’s everything you need to know about…” “Are you ready to make your first million?” Unless the news really is shocking, you really do include everything the reader needs to know, or you have offer a long-term, validated strategy for earning a million, you’ll just come off looking like a hack. 

❌ Don’t use generic statements.

“All businesses need to track their financial performance.” “Running a marathon is no easy task.” “It takes hard work to become the best.” Openers like these waste precious seconds on stating the obvious. If you’re lucky, your reader will be kind and keep scanning for something worthwhile. But they probably already hit the Back button.

Here are nine excellent introduction paragraph examples:

1. The statistical introduction example

According to a report by Statista and eMarketer, online retail sales are projected to reach $6.51 trillion by 2023. That same report also says that ecommerce websites will claim around 22.3% of all retail sales.

So, if you weren’t planning on investing in your ecommerce strategy this year, you should.

The SEO experts at Semrush have included two interesting and impressive statistics here, sure to pique the reader’s interest. They make a bold statement, too: if you thought you could wait, you can’t . 

To help you replicate this kind of introduction, try using Wordtune’s Spices features to find and add interesting statistics and facts. 

2. The relatable introduction example

We’ve all seen that little white label that sits tucked away on the inside of our clothing: “Made in Australia”, “Made in Turkey”, “Made in Bangladesh”. But what do those labels really mean? In this article, we discuss whether locally made clothing is more ethical. Read on to find out before your next shop.

Nothing if not concise, this introduction catches the reader with a common human experience, asks an important question, and gives a quick bridge on what the article has to offer. It’s short and direct, and it speaks to readers who may well have just been looking at a “little white label” before popping the question into Google. 

3. The dialogue introduction example

After a moonwalk in April 1972, the Apollo 16 astronauts Charles Duke and John Young returned to their capsule. In the process of putting their suits and other things away, Duke commented to Ground Control:

Duke: Houston, the lunar dust smells like gunpowder. [Pause]

England: We copy that, Charlie.

Duke: Really, really a strong odor to it.

First of all, how’s that for a title?

This introduction tells a fascinating story in just 57 words. Admittedly, the unique topic of cosmic moon dust makes it easier to capture readers’ interest. But the author’s choice to include this short exchange between Charles Duke and the Houston Space Center also pulls us right into the scene.

4. The personal story introduction example

Wordtune blog: Take Smart Notes From a Textbook (Using AI + Templates)

Call me crazy, but I’ve spent $11,750 on note-taking tools.

Physical stationery in the form of highlighters, post-its, colored pens, subject notebooks, roller scales—you name it. My beautifully-written, detailed, color-coded notes gave me the feeling of being a productive high-achiever. 

But these notes rarely translated into results. I was consistently in the average tier of students, despite my organized study practices—till year two of highschool. It was then that I realized all I was doing was beautifying text and not understanding information. 

From then on, I set out on a journey to understand which notetaking methods worked for my subjects. I translated this into a 9.2/10 CGPA in my 10th-grade examination and a 1900 score on my SATs. In addition, I was able to achieve these results while reducing my study time by half.

Today, I’m going to show you how to do the same with my step-by-step playbook. This article covers advanced tips for students wanting to upgrade their note-taking skills.

This introduction has a great hook that draws us in immediately: Hold on. $11,000 dollars on pens and post-its?? Then it tells an emotionally engaging story of failure to success. Finally, it clearly prepares us for what’s to come. All these are hallmarks of a strong introduction. 

5. The common problem introduction example

Eleven Writing blog: 7 Reasons Your Business Should Invest In High-quality Blog Articles

Many businesses publish a new blog article, they wait, and then…

Nothing happens.

The anticipated flood of new traffic never materializes. The few visitors that arrive don’t click any links, sign up to your list, or share your article.

The marketing department starts to wonder if a blog is really worth the money and hassle compared to other available channels.

But what if better blog content could change all this?

This introduction was written by one of the SEO experts at Eleven Writing, the writing agency where I work as a writer, editor, and account manager. It features a short and punchy story with a relatable twist. “And then… Nothing happens.” Translation: 🤦

It finishes with an intriguing “What if?” scenario, which leads into an article of tips and practical takeaways. And it’s a reminder of another important point: make sure your article actually fulfills any promises you make in your introduction.

6. The alarming introduction example

European Commission: Consequences of climate change

Climate change affects all regions around the world. Polar ice shields are melting and the sea is rising. In some regions, extreme weather events and rainfall are becoming more common while others are experiencing more extreme heat waves and droughts. We need climate action now, or these impacts will only intensify.

Climate change is a very serious threat, and its consequences impact many different aspects of our lives. Below, you can find a list of climate change’s main consequences.

The above introduction comes from the European Commission and discusses the dangers of climate change. It starts with a bold and disarming statement: climate change affects everybody. 

It discusses just a few of the consequences of climate change, priming the reader for what’s to follow, and then provides a simple bridge into the rest of the article. 

It’s short and to the point, but uses descriptive, intense language to convey urgency and emotionally engage the reader.

7. The recap introduction example

Harvard Business Review: Rescuing ESG from the Culture Wars

In the past year, ESG investing has become caught up in America’s culture wars, as prominent GOP politicians claim that it is a mechanism investors are using to impose a “woke” ideology on companies. Former Vice President Mike Pence has railed against ESG in speeches and in an op-ed. A variety of Republican governors and red-state legislatures are considering executive action and legislation to boycott asset managers that use ESG as a screening tool for their investments. And in Washington, various Congressional committees have pledged to hold hearings in which the Securities and Exchange Commission (SEC) and major asset managers will face public questioning about the legality of ESG investing.

This introductory paragraph from the Harvard Business Review dumps the reader into the throes of a heated political debate.  Whether readers agree or disagree, powerful verbs like “railed against” and politically charged language like “culture wars” and “woke” are sure to grab the attention of those on both sides of the political spectrum. 

8. The common problem intro example #2

KonMari blog: 5 Rituals to Build Self-Acceptance

Self-criticism is an all too common struggle. Even the most successful people in the world experience bouts of imposter syndrome and low self-esteem. But the person you’ll spend the most time with in your life is yourself. We owe it to ourselves to strengthen our self-compassion and embrace self-love.

One of the simplest ways to build self-acceptance is to make it a part of your self-care routine. The following rituals, sourced from mindfulness experts and one of our Master KonMari Consultants, can be completed in as little as five minutes daily. Try one for a month — you’ll be surprised how much better you treat yourself.

This intro comes from the queen of tidiness, Marie Kondo, and manages to both connect with the reader and gracefully plug an advertisement for KonMari’s consulting services. There’s a common idea in SEO that “linking away” in the introduction is bad practice, but in this case, it transforms an educational article into a commercial funnel. 

There’s another neat trick in this intro: it extends a challenge to the reader. Try one of the methods below and see how much better you feel after a month. With a promise like that, who wouldn’t keep scrolling?

9. The 'new angle' introduction example

Crippled CEO Blog: Resistance and Leadership Capital

So much has been written on how important it is to have the right people in your company. All a business is, really, is a collection of people. That’s it. So, it follows that getting the people right is practically the only thing that truly matters.

And while I have seen this repeated ad nauseam, I don’t see a lot of people saying what those right (or wrong) people look like – what attributes they possess.

So, I wanted to talk about one of those attributes, and in particular one that I think isn’t just overlooked, but the very concept itself isn’t known, making it impossible to look out for at all.

This attribute is resistance.

Eric Lupton blogs about his experiences and perspective as a business leader with cerebral palsy. This introduction uses incisive language that will no doubt appeal to business readers and high-powered execs. 

But it also comes from a very personal perspective, like much of Lupton’s writing, and so we feel like we’re about to sit down and speak one-on-one with someone who very clearly knows what they’re talking about. 

It has a conversational tone (“So, I wanted to talk about…”) and promises to reveal to us something that “isn’t just overlooked, but the very concept itself is unknown.” Intrigued? I was. 

Start writing!

A strong introduction paragraph bridges the gap between an intriguing title and an article’s real value. It pulls the reader in with boldness, intrigue, storytelling, or relatability.

It’s an art that takes practice, but these introduction paragraph examples show it can be done right. There are also some great tools out there to help you out. Wordtune’s Spices feature can offer ideas for analogies, examples, statistics, facts, and relevant quotes — all great sources of inspiration for a strong introduction paragraph. 

After that, it’s your turn. Add personality, connect with your readers, and write more introductions, and you’ll be on your way to keeping your audience on the page.  

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Tips to Write an Eye-Catching Reflective Essay Introduction

A reflective essay is a piece of academic writing in which the author reflects on their experiences in life. One of its important parts is the reflective essay introduction. This is the first paragraph of your paper and the one that should define it. 

To create an eye-catching intro, you have to know about some dos and don’ts. Also, if you’re short in time, a professional paper writing service can create a top-notch intro for you. Expert writers know just how to captivate people’s attention, and it doesn’t cost a fortune!

Dos of a Reflective Essay Introduction Writing

These are the major dos of intro writing:

• Make the reader want to see your point. Your introduction either makes the essay interesting and exciting or boring. Turn on your creativity to make sure it’s the first option.
• Write an engaging thesis statement. Even a reflective essay needs a thesis statement. You’re talking about your life and don’t have to prove anything to anyone, but the essence of the paper should be present in the intro.
• Keep it simple and brief. Make the introduction easy to read and follow event-wise. Throw in a joke or a pun if it’s allowed and fits the tone of your paper. The lighter you start, the more prepared your audience will be.

Don’ts of Reflective Essay Introduction Writing

There are more don’ts to writing an engaging, interesting intro to your essay and keep the format in all other parts. So, here’s what not to do:

• Don’t provide a personal point of view from the very beginning. The purpose of an introduction to an essay is to give some background information on the topic. You’ll have plenty of space to pour your thoughts out in the main body. 
• Don’t make it long and boring. In the intro, avoid long explanations. Impress the reader with a bold claim, given you prove it later in the reflective essay.
• Don’t open all the details. There’s no point in an essay if you give a brief description in the introduction. Leave a cliffhanger at the end of the paragraph, something so exciting, dangerous, or extraordinary that anyone gets chills and hurries to the next part.
• Don’t get too emotional. It’s best that emotions increase in the main part. You can scare the audience by pouring your heart into the first couple of sentences. Everything should be organic.

No matter the topic, your reflective essay should start in a way that will make any reader want to continue finding out about your experience and lessons learned. Be consistent, keep a tone that will engage any reader. Be sure that your idea is relevant and the flow of the paper is organic. And follow these dos and don’ts, of course, to create a top-notch intro!

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Essays on Eye-Catching

12 samples on this topic

The range of written assignments you might be tasked with while studying Eye-Catching is stunning. If some are too challenging, an expertly crafted sample Eye-Catching piece on a related topic might lead you out of a deadlock. This is when you will definitely acknowledge WowEssays.com ever-expanding database of Eye-Catching essay samples meant to ignite your writing creativity.

Our directory of free college paper samples showcases the most striking instances of excellent writing on Eye-Catching and related topics. Not only can they help you develop an interesting and fresh topic, but also demonstrate the effective use of the best Eye-Catching writing practices and content structuring techniques. Also, keep in mind that you can use them as a source of authoritative sources and factual or statistical information processed by real masters of their craft with solid academic backgrounds in the Eye-Catching field.

Alternatively, you can take advantage of practical write my essay assistance, when our writers provide a unique example essay on Eye-Catching tailored to your personal specifications!

Composition: A Sample Essay For Inspiration & Mimicking

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Educated advertisements essay examples, real-world sign typography creative writing sample.

Logos and branding designs serve as businesses link to existing and prospective customers. They help draw attention to the business and give them a distinguishing look from businesses in the same industry or other types of trade. As such, developing one's brand image using the appropriate logo and typography can lead to impulse sales and better business options. The focus of this paper is the evaluation of two real-world sign typography for two companies, namely, Loves Salon and Jinse Home Décor and Boutique.

Loves Salon

Example Of Marketing Good Versus Bad Advertisements Research Paper

The Sundance Film Festival has an online ad at the webpage for The Nation one of the oldest American political magazines. I judged this advertisement be the best. The qualities I liked were the simplicity of design, the practicality of the links and the eye-catching design. Simplicity. The simplicity of the design for the Sundance Film Festival works very well. Although the design is simple the most important information a person needs is in the advertisement. Who? Sundance. What? 2013 Film Festival. Where? Park City, Utah When? January 17 -27, 2013. How? Click on “Get Tickets.”

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65 Eye-Catching Titles

Why have a title?

The title of a text is the first thing that calls to a reading audience. The title must divulge what your paper (or idea, argument) is about, but it also has to stand out from other, similar works on similar topics.  And it is your first opportunity to draw in people to listen to, or read about, your thoughts, opinions and ideas.

The Nature of Writing by Conrad van Dyk has a video about creating an effective title.

First-Year Composition Copyright © 2021 by Jackie Hoermann-Elliott and Kathy Quesenbury is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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5 Eye-catching Introductions for College Application Essays on Childhood Memories

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Memories from childhood make up some of the most popular topics that students like to write about on their personal statement. Partly because they tend to be moments that offered a new perspective or a time they look back to for clarity. Regardless what the reason is, it can be difficult to approach the topic because it’s intimate in nature. Here are a few examples from Northwestern , Yale and UPenn students on how they approach the topic:

University of Pennsylvania ‘17

“Marco”. . . . No reply.

And that was the genesis of a true life lesson.  A game of Marco Polo that gave me a new vantage point on life.

Summer 2012, sixteen years old, long overdue on learning how to swim. In the words of Lao Tzu that “A journey of a thousand miles begins with one step” so too did my journey begin with one step. A step backwards as I tried to escape from Omar shouting “Marco.” A step backwards that would send me plummeting from the placid 3 feet water in front of me to the engulfing 10 feet of water behind me. View full profile!

Stanford University ‘17

The day our house caught fire I chose to accept my role as the leader of my household and assume its inherent responsibilities.

In the still and frigid hours of the night, I woke up to the stench of burnt plastic and the scorching pain of my smoke-filled lungs. Before I could fully comprehend the dangers of our situation, I was already dashing across the room, dragging younger siblings out of bed while sternly urging them to crawl outside through the back door. Read on . 

Yale University ‘17

To the outsider, the chain-link and barbed wire fence enclosing the field did nothing to enhance its appeal. Save for a few trees and a couple of patches of grass that lay around the edges, the field was flat, brown, and dusty. On some days, when the wind was blowing just right, I could chase the dust twisters. I imagine that it resembled the sort of fields my Midwestern ancestors encountered during the Dust Bowl. Back then, more of life was about living with what was available. That the field was a barren, infertile place did not limit its usefulness. To me, that field was the perfect canvas. Continue reading . 

Northwestern University ‘16

John, Paul, George, and Ringo.

These four names, out of all others, are the most recognizable to me. When I was six years old, on one of the first few days of first grade, a kid who would eventually become my closest friend asked me if I liked them.

“Who?” I asked.

“The Beatles! What’s wrong with you!” View full profile .

Northwestern University ‘17

I was born with everything: not five personal TVs and a butler, but happily married parents, a home, and a big golden spoon clutched in my sticky little fingers. Better yet, I didn’t even need to share. Growing up as an only child, “daddy’s little angel” and “mommy’s personal food critic”, I was a concoction of spoiled, spice, and everything not-so-nice—reflecting all the stereotypes of an only child. Keep reading .

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About The Author

Frances was born in Hong Kong and received her bachelor’s degree from Georgetown University. She loves super sad drama television, cooking, and reading. Her favorite person on Earth isn’t actually a member of the AdmitSee team - it’s her dog Cooper.

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Home » Content Creation » How to Write Eye Catching Titles That Grab Readers’ Attention

How to Write Eye Catching Titles That Grab Readers’ Attention

Your headline is often the first and only chance to grab a reader’s attention when creating content. A strong headline can distinguish between a reader clicking through to read your content or scrolling past it.

This article will teach you how to write eye catching titles and entice them to click through to your content.

Know Your Audience

The first step to writing a compelling headline is to know your audience. Who are you writing for, and what are your readers interested in learning? What are their pain points, and how can your content help solve them?

By understanding your audience’s needs and interests, you can create post titles that speak directly to them and pique their interest.

Use Power Words

Power words are words that evoke emotion and capture the reader’s attention. Using powerful words in your headline can make it more enticing and increase the chances that readers will click through to read your content. Examples of power words include “free,” “proven,” “ultimate,” “unleashed,” and “secret.”

Keep it Short and Sweet

Headlines that are too long can be overwhelming and challenging to read. Keep your title short and to the point, ideally 10-12 words.

This makes it easier for readers to scan and digest and can also help it stand out among other content on your website.

Use Numbers

Including a number in your headline can make it more specific and tangible. For example, “10 Tips for Writing Better Headlines” is more compelling than “Tips for Writing Better Headlines.”

Numbers can also help set expectations for the reader, letting them know what they can expect to learn or gain from your content.

Make a Promise

Your headline should make a promise to the reader about what they can expect to gain from reading your content. For example, “How to Double Your Email Open Rates in One Week” promises the reader a specific outcome.

This headline can make your content more compelling and encourage readers to click through to learn more.

Use Strong Adjectives

Adjectives can be used to create vivid and descriptive titles that capture the reader’s attention.

For example, “Mind-Blowing Tips for Creating Killer Content” uses the adjective “mind-blowing” to emphasize the impact of the tips. Other strong adjectives include “essential,” “powerful,” “surprising,” and “life-changing.”

Use Questions

Asking a question in your title can create curiosity and encourage readers to click through to find the answer.

For example, “Are You Making These Common Grammar Mistakes?” or “What’s the Secret to Successful Blogging ?” Using questions can also help you tap into your audience’s pain points and provide a solution.

Use Puns or Play on Words

Using puns or wordplay in your headline can make it more memorable and entertaining. However, use them sparingly and ensure they are relevant to your sharing content. For example, “Donut Miss These Sweet Deals on National Donut Day” or “The Write Way to Improve Your Writing Skills.”

Use Personalization

Personalizing your headline can create a sense of relevance and urgency for the reader. For example, “5 Investment Tips for Millennials” or “The Ultimate Guide to Meal Planning for Busy Moms.” Personalization can also help you connect with your audience and establish credibility.

Use Controversy or Shock Value

Using controversy or shock value in your headline can grab readers’ attention, but use it cautiously. It’s essential to ensure your headline is not misleading or clickbait and that the content provides value to the reader.

For example, “Why Traditional Marketing is Dead” or “The Shocking Truth About Your Online Privacy.”

Using humor in your headline can make it more memorable and entertaining. However, ensure the mood is appropriate for your audience and aligns with your brand’s voice and tone. For example, “5 Hilarious DIY Fails You Have to See to Believe” or “The Only Thing Scarier Than Tax Season? These Tax Jokes.”

Use Urgency

Creating a sense of urgency in your headline can encourage readers to take action and click through to your content. For example, “Limited Time Offer: 50% off All Courses” or “Last Chance to Register for Our Free Webinar.” Using urgency can also help you drive conversions and sales.

Use Emotional Triggers

Using emotional triggers in your headline can make it more compelling and resonate with your audience. For example, “The Heartbreaking Truth About Animal Testing” or “How to Overcome Fear and Chase Your Dreams.” Emotional triggers can also help you establish a deeper connection with your audience.

Test and Refine

Optimize your headlines and increase readers’ chances to click through to your content. It’s essential to test and refine your titles to see what works best. Try variations and analyze the results to see which headlines perform best.

When it comes to writing compelling titles, there is no one-size-fits-all approach. What works for one audience may not work for another, and what worked yesterday may not work today.

That’s why it’s essential to experiment with different techniques and test your headlines to see what resonates with your audience.

Understand your Audience and Get Creative

Ultimately, the key to compelling headlines is understanding your audience. You can make headlines that grab their attention by addressing their pain points, providing solutions, and creating a sense of urgency or emotion.

Provide value, and encourage them to engage with your content.

So don’t be afraid to get creative, test new ideas , and keep refining your approach until you find what works best for your audience. Hopefully, we’ve taught you today how to write eye catching titles for your website content.

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