persuasive essay language techniques

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16 Effective Persuasive Language Techniques

Persuasive language is the language being used when convincing others for something. It can be seen and heard around you every day. You’ll see it in TV commercials, social media, magazines, billboards, and any other medium where advertisement campaigns are placed. While you may think persuasive language is only for the ones who communicate with the public to convince, it is actually helpful to learn it. At one point or another, you may have used it without noticing it, and you may also need to use it in the future. Persuasive language can be employed when you want others to believe your viewpoints and conclusions, accept your facts, and get someone to take a certain action. It can be done verbally, nonverbal, or even written. To make your message easier and more compelling, different techniques can be used. Your audience and your motive become the basis on which technique to use. Scroll down and read to know the commonly used techniques in persuasive language.

Your claim is your main point. It is the gist of your argument. When delivering a persuasive message, state your claim as clearly as possible. This will enable you to get your point across vividly and have your message be understood by your audience correctly. It also ensures that there is only one interpretation thus prevents leading to other interpretations. 

“I’d like you to eat dark chocolates because it is a healthier option compared to other sweet foods.”

2. Repetition

To emphasize your point, and reinforce an argument, you can do repetition. As you keep on repeating words or phrases, it creates a familiarity with your main point or message. This eventually stays in the mind of your audience thus making your message more memorable. To do this, choose the key points that you want to emphasize. Keep on repeating those words throughout your text or speech, however, remember to do it judiciously. If you overdo it, people will think the content of your message is redundant. Do it fluidly by repeating your main point in different ways. You can put it on your details, evidence, examples, and summary.

“You can easily choose from the alternatives that I offered you. Both of them are easy solutions.”

3. Colloquial Language

Using colloquial language is effective when persuading others because it makes your message clearer to them. Since it is common for people to use it, they will understand your point easily. Your audience can identify with you and feel as if you are on the same wavelength as them. Moreover, it sounds more friendly and can make your point appear more practical and realistic. To do this you can use slang when delivering your message. 

“If you follow their demands then you’re a bunch of half-wits.”

“Did you travel abroad just to follow his instructions? What a joke!”

4. Jargon words

While we are often told not to use jargon or complex terminology as much as possible, using them in the persuasive language is effective. This is helpful if your audience is professional or intellectual. Using jargon words and formal language can make you sound knowledgeable thus making your point sound reasonable and rational. 

“Share your advocacy to your clients to guide them to be aware of value-based purchasing.”

5. Emotive appeals

Engaging people’s feelings is another technique used to convince others. Most of the time, emotions become the motivation for why people do things. When people emotionally get in touch with you and are swayed by their emotions, they are more likely to agree with you. Through carefully choosing your words, you can evoke emotion from them. It may invite them to feel sympathy, disgust, guilt, anger, or excitement. To do this use emotive language or euphemism. 

Learn more about emotive language by reading  our article:  How To Communicate Your Emotions Into Words

“In some places across the country, you can see people agonizing from poverty. The locals are living without food nor shelter to live in. That’s why giving something of what we have no matter how small or big it may be would mean a lot to them.”

6. Inclusive language

Inclusive language is a technique where you try to create an impression that you and your audience are on the same side and share the same viewpoint. This is effective in persuasive language because you position your audience to agree with you by showing that you belong in a team, campaign, or project that they can be part of. To employ inclusive language use ‘us’, ‘we’, and ‘our’.

“We are in this together.”

“By doing your part we can mitigate the effect of this virus crisis.”

7. Rhetorical question

Rhetorical questions are questions that are asked but not required to be answered. They are often used to get the audience’s attention, imply certain answers, emphasize a point, or guide audiences to draw certain conclusions. When a rhetorical question is asked, an obvious answer is already posed to a particular issue. You just ask to make the audience think about the same question and realize that your point is rational, and to disagree with it seems foolish.

“Who wouldn’t want to progress to live in comfort?”

“Should we allow this malpractice to continue?”

8. Hyperbole

Hyperbole is the use of exaggeration. It is often used to make a point or emphasize it. Overstating can be effective as your point can be viewed as greater than it actually is and more urgent and important. Using exaggeration can make two things, to communicate value, or make the situation seem worse. By describing an extreme version of events, it creates a dramatic impact. This provokes strong emotional responses from your audience which makes them more likely to accept your viewpoint.  However, when using exaggerations, make sure that it is done appropriately and can be backed up by proof. 

“They are selling the best ice cream in the country.”

“They can do it in one second.”

9. Anecdotal evidence

An anecdote is a short story involving real-life events. It is used to illustrate a point and simplify complex issues. It triggers imagination thus makes your point more vivid and relatable thus keeps your audience engaged. By providing real stories your persuasive message sounds more realistic, credible, and interesting. It is effective especially when backed up by facts.

To know more about storytelling read:  How To Tell A Story In English

“Recently a colleague of mine experienced this dilemma first-hand”

“To give you an example, I’d like to share my experience on this issue.”

Bias is providing only a partial or one side of an issue to influence others. It is commonly used to highlight good reasoning to motives and ignore counter-arguments. To make this effective, state your claim and biases then explain why this one-sidedness helps and makes sense to your audience. 

“Our product is environmentally-friendly thus assures you that it is safe, sustainable and value for money.”

“The newly released phone is the best in the market today.”

11. Expert opinion

Quoting expert’s opinions can help your persuasion message sound more credible. Not only does it add substance but also puts more weight on your argument. When people see that experts agree with you, people are influenced and believe that it would be rational to agree with you. Do this by including quotes that refer to experts who agree with your viewpoint. Make sure that the personalities you will quote are respectable and well-known to make your claim stronger and believable.

“Dr. Murphy’s extensive research on the virus proves that it can be transmitted via… “

12. Facts and statistical evidence

Add weight to your argument by incorporating statistics and facts into your persuasive message. This is effective especially to an analytical audience. Including facts and statistics in your message shows that you researched and investigated your claim. It makes you appear that you know what you are talking about. Your message will be seen as valid since facts and statistics are unquestionable and irrefutable. Make sure that when using statistics it is accurate and taken from reliable sources.

“According to the survey presented by ABC statistics, 90% are… ”

“A recent survey conducted by ABC Statistics found that…”

13. Generalization

Generalization is a statement that suggests that what is true for some is true for the majority. It is often used to simplify an issue, and to prove that your claim is logical because the effect is experienced by many. This is effective if your audience stance is already on the same side as yours, but uncompelling to those that have doubts and proofs to disprove it. If you are going to employ it, use generalizations that tell commonly held beliefs that many accept or support. 

“Teenagers today are more expressive, vocal, and bolder.”

“The locals are skillful and entrepreneurial.”

14. Comparison

Comparison is a technique where you compare two things to present a point. It is another way to simplify complex issues. It can guide your audience to see the connection of things thus will help in making your audience agree with your point. Similes, metaphors, and analogies are often used to illustrate comparisons. 

“The shade of the newly launched lipstick is like red roses.” 

“Our fabric is as soft as cotton.”

A pun uses homophones, homonyms, or rhymes to play with words. The use of words that sound similar is intended to suggest a double meaning. This other meaning often represents a positive or negative connotation that influences the audience’s viewpoint or response on the issue. It is effective because its humor catches the attention and interest of your audience. 

“She is returning the dress she purchased because she is experiencing post-traumatic dress syndrome.”

16. Clichés

A cliché is an overused phrase. Although it is normally discouraged to use cliché, it can be effective when delivering your persuasive messages. Clichés allow you to communicate your viewpoints quickly. Since the expressions you are using are familiar and uncomplicated your audience can easily grasp and understand your point. This enables them to easily accept your idea. 

“We are doing our best to resolve it but we are still uncertain about the outcome. Time can only tell.”

The techniques given above are easy and simple to follow. By employing them, you will deliver a message that is compelling and convincing. Keep in mind that your aim is not to be manipulative. While sharing your message, remember that you have to persuade your audience with something that makes sense and beneficial to them to create a win-win situation. 

Learn the commonly used expression and how to incorporate persuasive language into your conversations. LingualBox offers courses that can help you improve communicating in English effectively. Avail your free trial class today.

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• English Conversation
• High Intermediate

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Rédaction persuasive : l’art de convaincre par les mots

• Auteur de l’article Par Anne Beckers
• Date de l’article 12 septembre 2023

Dans un monde fortement digitalisé où chaque mot compte, la rédaction persuasive est la clé pour captiver et guider des internautes toujours plus distraits. Pilier incontournable du copywriting et du marketing, elle les incite à effectuer des achats, à s’abonner, à soutenir des causes ou à changer leurs opinions. Dans cet article, je vous invite à explorer le vaste univers de la persuasion. Au programme :

Définition de la rédaction persuasive

La rédaction persuasive peut être définie comme l’art subtil d’utiliser les mots et les arguments de manière à influencer les opinions, les émotions, et les actions des lecteurs. Son objectif ultime est de guider les individus vers une décision spécifique, que ce soit l’achat d’un produit, l’abonnement à un service, le soutien à une cause, ou tout simplement un changement de point de vue.

Les domaines d’utilisation de l’écriture persuasive

Discrète, mais omniprésente, l’ écriture persuasive forge nos décisions quotidiennes. Elle nous incite à cliquer, regarder, lire, nous abonner, réagir, liker… Pour mieux comprendre son utilisation, découvrez des cas d’application de cette technique rédactionnelle.

Les publicités en ligne

Le marketing digital est le terrain de jeu idéal pour l’écriture persuasive. Des bannières aux pages de destination, en passant par les emails marketing, chaque mot est soigneusement sélectionné pour susciter l’intérêt immédiat du lecteur et stimuler l’action. Les biais cognitifs sont exploités, notamment pour créer une forme d’urgence ou de réciprocité dans le chef du lecteur. C’est ainsi que vous le poussez à agir « maintenant » ou à recevoir une offre gratuite en échange de ses coordonnées de contact.

Les articles de blog

Pourquoi lisez-vous un article de blog jusqu’à la dernière ligne ? C’est grâce à la rédaction persuasive qui capte votre attention dès les premiers mots et la maintient jusqu’à la fin. Pour atteindre ce résultat, les rédacteurs utilisent un arsenal rédactionnel composé de phrases succinctes, de termes simples et de paragraphes aérés. (Nous examinerons en détail les techniques de rédaction persuasive dans les paragraphes suivants.)

Les pages de vente

Sur un site web, les pages de vente jouent un rôle clé : celui de vous informer et de vous persuader d’acheter un produit ou un service. Cet objectif est atteint grâce à la rédaction persuasive qui combine des techniques rédactionnelles, l’appel aux émotions, les biais cognitifs et des arguments factuels. Les pages sont conçues pour susciter une réaction émotionnelle chez le prospect et créer un lien de confiance avec l’entreprise.

Les réseaux sociaux

Certaines publications sociales ont pour objectif de divertir ou d’informer. C’est le cas des posts de votre cousine Jacqueline ou de ceux des créateurs de contenu de votre niche.

Mais lorsque vous suivez le compte d’un influenceur, dont l’objectif est d’inciter à l’achat, le ton est différent. En effet, vous avez probablement remarqué un dénominateur commun aux publications des influenceurs : l’enthousiasme (exacerbé). (Un peu neuneu, pourrait-on dire.)

Ils partagent leurs histoires et détaillent leurs expériences avec un enthousiasme débordant et contagieux pour pousser leurs abonnés à l’achat ou au soutien d’une cause. Et ça marche ! Cette positive attitude digne du monde de Barbie renforce votre niveau de dopamine et votre envie de chasser le produit parfait (sur Insta).

La communication d’entreprise

Lorsque vous communiquez avec des clients, des investisseurs ou des partenaires commerciaux, l’écriture persuasive est également un atout. Grâce à elle, vos demandes de financement et vos propositions commerciales inspirent confiance, suscitent l’engagement et convainquent.

Les plaidoyers et actions de sensibilisation

Les organisations à but non lucratif et les militants s’appuient également sur l’écriture persuasive pour mobiliser l’attention du public envers des problématiques cruciales. Une simple pétition en ligne peut éveiller des émotions fortes et inciter la société à l’action. Les marches pour le climat ayant eu lieu en France en 2018 font suite à de multiples actions « rédactionnelles » : des pétitions avec plusieurs milliers de signatures, des tribunes dans les médias et, bien entendu, le rapport du GIEC d’octobre 2018.

Les lettres de motivation et le CV

Les demandeurs d’emploi peuvent exploiter l’écriture persuasive dans leur CV et leurs lettres de motivation pour démontrer aux employeurs pourquoi leur profil est idéal pour le poste à pourvoir. Grâce à cette technique rédactionnelle, ils valorisent leur expérience et leurs compétences, et transmettent efficacement leur passion et leur enthousiasme pour le métier.

Les campagnes politiques

La rédaction persuasive est un outil de mobilisation puissant lors des campagnes politiques. Les politiciens s’en servent pour persuader les électeurs de leur accorder leur vote. Leurs discours et leurs tracts sont parsemés de messages émotionnels, enthousiastes, passionnés et puissants destinés à influencer l’opinion publique en leur faveur.

Les techniques de rédaction persuasive

Vous avez désormais une meilleure compréhension des nombreuses utilisations de l’écriture persuasive. Il est temps de plonger dans les techniques les plus courantes qui vous permettront de maîtriser rapidement cet art.

Connaître le public cible pour assurer la pertinence du message

La première étape pour écrire de manière persuasive est de bien connaître votre audience. Vous devez comprendre ses besoins, ses désirs, ses préoccupations et ses valeurs. Créez des personas pour représenter différents segments de votre audience. Mieux vous connaissez votre public, plus vous pouvez adapter votre message pour le rendre pertinent et convaincant pour lui.

Conseil : effectuez des recherches approfondies sur l’audience, réalisez des enquêtes, des analyses et même des interviews lorsque cela est possible. Adaptez votre ton, votre style et vos arguments en fonction de ses caractéristiques.

Choisir la tonalité adaptée au destinataire

Votre voix de marque est unique. Elle représente vos valeurs, votre positionnement singulier sur votre marché et plus généralement, votre personnalité. Le ton que vous utilisez doit toutefois être adapté au public cible et au contexte. Par exemple, vous pouvez employer un ton amical pour engager le grand public et adopter un ton professionnel pour vous adresser à une audience plus experte. L’essentiel est de connaître le public ciblé et de créer une connexion émotionnelle en utilisant un ton qui résonne avec lui.

Conseil : adaptez votre ton en fonction du contexte. Par exemple, une lettre de vente peut avoir un ton plus persuasif et enthousiaste, tandis qu’un rapport professionnel peut nécessiter un ton plus formel.

Être direct grâce à la clarté et la concision du message

La clarté et la concision sont essentielles en écriture persuasive. Vous devez rédiger un texte facile à lire, même s’il s’adresse à des experts. Évitez les phrases longues et complexes qui risquent de perdre votre lecteur. Utilisez des phrases courtes et des mots simples pour rendre votre message immédiatement compréhensible. Soyez direct dans votre communication.

Conseil : lors de la révision, identifiez les phrases ou les mots inutiles et supprimez-les. Assurez-vous que votre message est fluide et compréhensible dès la première lecture.

Assurer sa crédibilité avec des arguments solides

L’un des fondements de l’écriture persuasive réside dans la présentation d’arguments solides pour étayer votre point de vue. Les opinions seules ne suffisent pas pour convaincre une audience, il faut un équilibre. Vous devriez donc aussi vous appuyer sur des faits, des statistiques, des études de cas et des exemples concrets pour renforcer la crédibilité de votre message. En effet, plus vos arguments sont étayés, plus leur puissance persuasive est forte.

Conseil : pour ce faire, menez des recherches approfondies afin de collecter des preuves solides qui soutiennent votre position. Organisez vos arguments de manière logique pour construire une argumentation convaincante.

Capturer l’attention de l’internaute avec une introduction inoubliable

Le début de votre texte est d’une importance cruciale pour captiver vos lecteurs. Utilisez des mots percutants, des anecdotes engageantes, des questions provocatrices ou des statistiques surprenantes pour éveiller leur intérêt. Une fois que vous avez réussi à capter leur attention, ils seront bien plus enclins à poursuivre leur lecture.

Conseil : allouez du temps à la création d’une introduction qui se démarque et qui suscite l’intérêt de vos lecteurs. Évitez les débuts monotones ou prévisibles, privilégiez plutôt une entrée en matière qui intrigue et attire l’attention.

Utiliser des mots puissants et des verbes d’action pour susciter l’émotion

En écriture persuasive, le choix des mots joue un rôle déterminant. Il est impératif d’opter pour des termes puissants et évocateurs, capables de déclencher des émotions intenses et de créer des images vives dans l’esprit des lecteurs. Parmi vos meilleurs alliés se trouvent les verbes d’action, car ils incitent littéralement à passer à l’action.

Conseil : pour enrichir votre répertoire, n’hésitez pas à recourir à un dictionnaire des synonymes. Passez ensuite en revue votre texte à la recherche des termes plats pour les remplacer par des mots puissants.

Exploiter la répétition pour renforcer le message

La répétition est une technique persuasive hautement efficace. Elle consiste à réitérer vos arguments principaux ou vos messages clés à plusieurs reprises tout au long de votre texte. Cette approche présente deux avantages essentiels : elle renforce la mémorisation chez les lecteurs et elle les incite davantage à passer à l’action.

Toutefois, il convient d’opérer avec discernement. Trop de répétition, et le message perd en persuasion. Pas assez de répétitions, et le message manque de conviction. Le chiffre trois est le point magique : répéter 3 fois le message clé augmente les réflexions positives et l’approbation de ce message, tout en réduisant les contre-arguments ( Richard Petty et John Cacioppo ).

Conseil : identifiez clairement vos messages clés et veillez à les répéter de manière subtile tout au long de votre texte. Variez les formulations pour éviter toute monotonie et maintenir l’engagement de votre audience.

Structurer le texte pour en faciliter la lecture

La manière dont vous structurez votre texte revêt une importance capitale dans le processus de persuasion. L’intégration de titres et de sous-titres contribue à l’organisation claire et hiérarchisée de votre contenu. Ces éléments servent de repères visuels, mais aussi de guides pour le lecteur tout au long de votre argumentation.

Conseil : avant de commencer à rédiger, planifiez la structure de votre texte en utilisant des titres et des sous-titres descriptifs qui donnent un aperçu clair du contenu de chaque section. Cette approche vous aidera à créer un texte fluide et facile à suivre.

Employer des mots de liaison pour assurer la cohérence du texte

L’emploi de mots de liaison et de connecteurs logiques se révèle essentiel pour créer une lecture fluide et cohérente. Ces mots jouent le rôle de maillons entre les paragraphes. Ils tissent des liens entre les idées, simplifient la compréhension du contenu et maintiennent l’attention du lecteur tout au long de son parcours. Ils assurent ainsi une navigation aisée à travers votre texte.

Conseil : pour garantir une cohérence optimale, intégrez des mots de liaison et des connecteurs logiques tels que « cependant », « toutefois », « en plus », « par conséquent » ou « en résumé » pour guider le lecteur tout au long de votre argumentation.

Fuir les négations

Pour renforcer le pouvoir persuasif d’un écrit, il est judicieux d’ éviter l’utilisation de la négation . En effet, les tournures de phrases négatives se lisent plus difficilement et cassent la fluidité du texte, ce qui peut affaiblir votre message.

Comprendre le public grâce à l’empathie

Pour convaincre une personne, il est important de faire preuve d’empathie à son égard. En vous mettant à la place de votre public, en comprenant ses besoins et ses attentes, vous êtes en mesure d’utiliser cette compréhension pour élaborer un message à la fois humain et authentique. Cela crée une connexion émotionnelle avec votre audience, renforçant ainsi l’impact de votre message persuasif.

Aller droit au but

Finalement, il est impératif de préciser l’action attendue des lecteurs avec la plus grande clarté. Que ce soit l’achat d’un bien, la signature d’une pétition ou une prise de contact avec votre entreprise, vous devez indiquer vos attentes de manière limpide.

Conseil : recourez à des appels à l’action (CTA) clairs. Ces instructions directes aident vos lecteurs à comprendre précisément ce que vous attendez d’eux, tout en rendant leur action plus aisée. La rédaction persuasive se perfectionne par la pratique. En utilisant ces techniques et en les adaptant à vos besoins spécifiques, vous améliorez progressivement cette compétence indispensable à de nombreuses professions. Que vous souhaitiez lever des fonds pour une œuvre de charité, améliorer les ventes d’un produit ou trouver votre prochain emploi, l’écriture persuasive est votre alliée.

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How to Write Perfect Persuasive Essays in 5 Simple Steps

WHAT IS A PERSUASIVE ESSAY?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

• Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
• Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
• Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
• Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
• Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
• Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

• Reduce your use of single-use plastics
• Use public transportation, carpool, bike or walk instead of driving alone.
• Support clean energy sources such as solar and wind power
• Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

• WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
• IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
• SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
• IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
• SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
• SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
• ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
• SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
• SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
• SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
• IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
• WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
• SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
• SHOULD THE VOTING AGE BE LOWERED?
• DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
• SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
• IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
• SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

• Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
• Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
• Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
• Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
• Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

VIDEO TUTORIALS FOR PERSUASIVE WRITING

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

The Ultimate Guide to Opinion Writing for Students and Teachers

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

How to Write an Advertisement: A Complete Guide for Students and Teachers

How to Start an Essay with Strong Hooks and Leads

Persuasive Essay: A Guide for Writing

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction. 

• Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
• Background. Provide context for the issue or topic you're addressing.
• Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

• Topic Sentence. Introduce the first key point supporting your thesis.
• Supporting Evidence. Include facts, statistics, or examples that back up your point.
• Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

• Topic Sentence. Introduce the second key point supporting your thesis.
• Supporting Evidence. Provide relevant information or examples to bolster your argument.
• Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

• Topic Sentence. Introduce the third key point supporting your thesis.
• Supporting Evidence. Present compelling evidence or examples.
• Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.

Counterargument

• Address opposing views. Acknowledge and counter opposing arguments.
• Refutation. Explain why the counterargument is invalid or less convincing.
• Summarize main points. Recap the key arguments from the body paragraphs.
• Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

• Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

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How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark: 

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

• Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

• Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

• Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

• Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

• Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

• Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

• Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

• Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

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The Art Of Persuasive Writing: Techniques For Crafting Compelling Essays

By Elayna Skye

Published on June 18, 2023

Imagine having the power to captivate an audience, sway their opinions, and inspire action through the written word. Such is the essence of persuasive writing—an art that holds tremendous value for college students seeking to express their ideas effectively. Whether you're aiming to convince your professor, engage in a debate, or sway public opinion, mastering the techniques of persuasive writing can make a profound difference in the impact of your essays. In this article, we will explore the art of persuasive writing, unraveling a range of techniques that will elevate your essay writing prowess. With the help of these valuable strategies, you can harness the potential of PaperTyper AI and create compelling arguments that leave a lasting impression on your readers. Get ready to unlock the power of persuasive writing and make your voice heard in the most impactful way possible.

Understanding Persuasive Writing

At its core, persuasive writing involves presenting arguments, evidence, and reasoning in a manner that convinces others to embrace a particular viewpoint or take a specific action. To become a persuasive writer, it is essential to grasp the key characteristics of this form of communication. Analyzing your purpose and identifying your target audience will shape your approach and the strategies you employ.

Establishing Credibility and Building Trust

Presenting Compelling Evidence and Research

Persuasive essays rely on the power of evidence to support arguments. Conducting thorough research and gathering credible sources that substantiate your claims is crucial. Incorporating relevant statistics, studies, and examples not only strengthens your position but also adds depth and credibility to your writing.

Using Credible Sources and Citing References

Establishing credibility involves using reputable sources in your writing. Cite your sources properly, adhering to the appropriate citation style, to provide a solid foundation for your arguments and allow readers to verify the information independently.

Incorporating Expert Opinions and Testimonials

Leveraging the authority of expert opinions and real-life testimonials enhances the persuasive power of your writing. When authoritative figures or personal experiences support your claims, it not only adds credibility but also creates an emotional connection with your readers.

Crafting Strong Arguments

To convince your readers effectively, your arguments must be well-structured and compelling. Here are some techniques to consider:

Identifying and Addressing Counterarguments

Anticipating opposing viewpoints and addressing them proactively demonstrates a comprehensive understanding of the topic and strengthens your position. By acknowledging and refuting counterarguments, you fortify the validity of your own arguments.

Structuring Arguments Logically and Coherently

Developing a clear and logical flow for your arguments is paramount. Each point should build upon the previous one, creating a cohesive narrative. Using topic sentences to introduce new ideas and employing transitional phrases ensures that your essay flows smoothly and engages the reader.

Utilizing Persuasive Language and Rhetorical Devices

Employing persuasive language techniques such as ethos, pathos, and logos appeals to the emotions, logic, and credibility of your audience. Strategic use of rhetorical devices like repetition, parallelism, and vivid imagery enhances the persuasive impact of your writing, making it more memorable and engaging.

Engaging the Reader with Persuasive Techniques

Captivating Introductions and Attention-Grabbing Hooks

Start your essay with a strong and captivating introduction. A compelling hook, such as an intriguing question, a shocking statistic, or an engaging anecdote, immediately grabs the reader's attention and makes them eager to continue reading.

Emotional Appeal and Storytelling

Emotions play a vital role in persuasive writing. Connecting with your readers on a personal level through storytelling or by invoking empathy can create a powerful impact. By incorporating relatable stories or experiences, you can evoke emotions that support your arguments.

Vivid Descriptions and Sensory Language

Using descriptive language and sensory details helps to paint a vivid picture in the reader's mind. Engaging their senses creates a more immersive reading experience, making your arguments more relatable and compelling.

Structuring the Essay for Maximum Impact

Clear Thesis Statement and Focused Topic Sentences

Craft a concise and well-defined thesis statement that encapsulates the main argument of your essay. Ensure that each paragraph begins with a topic sentence that relates directly to your thesis, providing a clear roadmap for the reader to follow.

Organizing Paragraphs Effectively

Structure your essay with clear paragraph breaks, each focusing on a single idea or argument. Use transitional words and phrases to facilitate smooth transitions between paragraphs, guiding the reader through your essay effortlessly.

Transition Words and Phrases for Smooth Flow

Utilize transition words and phrases such as "furthermore," "in addition," "however," and "consequently" to create coherence and establish logical connections between ideas. These linguistic signposts guide readers through your essay, making it easier for them to follow your thought process.

Persuasive Writing Tools and Strategies

Analogies and Metaphors

Analogies and metaphors simplify complex concepts and make them more relatable to the reader. By comparing your argument to something familiar, you can enhance understanding and strengthen your persuasive impact.

Repetition and Parallelism

Repetition of key phrases or ideas reinforces your message and makes it more memorable. Parallelism, or using similar grammatical structures, adds rhythm and emphasis to your writing, making it more persuasive and impactful.

Call to Action and Concluding Statements

End your essay with a powerful call to action that encourages readers to take a specific step or adopt a certain viewpoint. Craft concluding statements that summarize your main points and leave a lasting impression on your audience.

Addressing Counterarguments

Acknowledging Opposing Viewpoints

Acknowledge the validity of opposing viewpoints and demonstrate that you have considered alternative perspectives. This shows fairness and strengthens your credibility as a writer.

Rebuttal and Counterargument Strategies

Refute counterarguments by presenting evidence and reasoning that supports your position. Clearly articulate why your stance is stronger and address potential doubts or objections that readers may have.

Strengthening Your Position through Persuasive Reasoning

Use logical reasoning and persuasive techniques to bolster your arguments. Present sound evidence, draw logical conclusions, and employ persuasive language to sway readers towards your viewpoint.

Editing and Revising for Persuasive Impact

Reviewing and Refining the Essay Structure

Evaluate the overall structure of your essay to ensure coherence and logical progression. Rearrange paragraphs or sentences if necessary, and ensure that each paragraph contributes to the persuasive impact of your essay.

Checking for Clarity, Coherence, and Logical Progression

Read through your essay to ensure that your arguments are clear and well-articulated. Look for any inconsistencies or gaps in your reasoning and address them. Ensure that each paragraph flows logically into the next, maintaining a cohesive narrative.

Polishing Language and Refining Persuasive Techniques

Pay attention to the language you use and its persuasive impact. Eliminate any unnecessary jargon or complex language that may hinder reader comprehension. Refine your persuasive techniques, ensuring they are appropriate for your audience and purpose.

Real-World Application of Persuasive Writing

Persuasive Essays in Academic Settings

Persuasive writing skills are highly valuable in academic environments. From persuasive essays to argumentative research papers, the ability to present a compelling case and influence others' opinions is crucial for academic success.

Applying Persuasive Writing in Professional Environments

Persuasive writing extends beyond academia and is essential in various professional settings. Whether you're creating persuasive business proposals, marketing campaigns, or policy briefs, the art of persuasion will help you achieve your goals and influence decision-makers.

Ethical Considerations in Persuasive Communication

While persuasive writing can be a powerful tool, it is crucial to exercise ethical practices. Ensure that your arguments are based on reliable evidence, avoid manipulative tactics, and respect opposing viewpoints. Ethical persuasion promotes open dialogue and fosters respectful communication.

Mastering the art of persuasive writing is a journey that requires practice, dedication, and an understanding of effective techniques. By applying the strategies discussed in this article, you can craft compelling essays that captivate your audience, influence their opinions, and inspire action. Remember to utilize the power of evidence, employ persuasive language techniques, and structure your essay for maximum impact. With these tools in hand, you can become a skilled persuader, shaping opinions, and making a lasting impression through the power of the written word. So, embrace the art of persuasive writing and let your ideas shine through the pages, leaving a mark in the minds of your readers.

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The 5 Most Common Persuasive Techniques in Language Analysis

By now, we should all have worked on persuasive techniques.

Yes, it can be such a drag going through them, but we’re gonna simplify them for you.

So, what exactly are persuasive techniques?

Think of it this way: you’re going into battle.

The battle is for Narnia, and for equal rights of all Narnians.

You have your armor on - you’re safe against enemy offence.

Except, you can’t win the battle without weapons .

Now that you have a solid picture, let’s mirror this to English.

The battle is the issue, so what it is you are discussing.

What you’re battling for - equal rights - is the contention, your point of view on the issue.

The armor represents your arguments, the point you’re making in order to defend your point of view.

And finally, your weapons are the persuasive techniques.

Persuasive techniques are what spices up your writing when it comes to persuasive essays , and is what you’ll be looking for in other people’s writing when it comes to language analysis .

Without persuasive techniques, your arguments stand alone, and they won’t have that extra oomph to help you defend your case.

Let’s have a look at five of the easiest, and most common persuasive techniques that you can use and identify.

1. Anecdote

Not to be confused with antidote - the cure for poisons.

An anecdote is basically a story that the writer uses to help the audience relate to them more.

It is usually a personal story, but can be made up to serve the purpose of the issue.

Whether the anecdote is short or long is entirely up to you.

However, don’t be discouraged if your anecdote isn’t the length of a Harry Potter novel.

A short and sweet anecdote can be just as powerful as a lengthy one.

The purpose and effect of using anecdotes is to create a sense of relatability between the author and audience , which results in the audience trusting the author more.

2. Hyperbole

Pronounced ‘hyper-bo-lee’.

This is just the really funky way of saying ‘exaggeration’ in English terms.

Exaggerating the modality (the level of seriousness of a situations) is something we all do, or have done, in every day life.

“Mum, I really need AirPods, or I’ll die!”

“I’m so hungry, I could eat a cow.”

“My whole body is 90% bubble tea.”

We’ve all been there and done that.

The saying goes ‘it takes one to know one’, so it should be super easy for you guys to identify when an author is using hyperbole.

3. Emotive Language

Using emotive language is one of the most powerful, yet simple techniques.

All it takes is finding a synonym to match a plain and boring adjective , and your work will immediately look ten times more flavorsome.

Exhibit A : It is so sad that the bush fires are burning the country.

If you were to read that in an article about ‘Why You Should Help Out in the Australian Bush fire Crisis’, you probably won’t be as persuaded the way you would with the following sentence:

Exhibit B : It is a travesty that the bush fires are scorching our beautiful country to the ground.

Feel the difference?

The stronger the adjectives, the better.

4. Statistics

According the a survey undertaken by SAC English Tutors, about 75% of students are unsure about whether it’s okay to make up statistics.

Last year, 100% of SAC English Students were able to identify and use statistics.

Statistics are probably the easiest to identify, in the sense that all you need to look for are numbers.

Percentages, graphs, pie charts, and measurements are all just a few examples of what statistics can look like.

If you’re writing your own persuasive piece, it is okay to make up your own statistics, so long as it is for a made up issue, not a real one.

The purpose of statistics is to make the audience think that the author knows what they’re talking about, and that they have solid evidence to support their point of view and arguments.

The truth is, many of us are more likely to believe solid, hard evidence over emotive language.

Unfortunately, there’s no statistics on what percentage of us there are on this.

5. Inclusive Language

We all know that inclusive language uses personal pronouns.

Pronouns such as: we, us, I, and you are the words you’ll have to keep an eye out for when it comes to identifying techniques.

Typically, authors use inclusive language in order to create a sense of unity and togetherness; it creates relatability.

If you guys are writing a persuasive piece and are struggling to incorporate techniques, inclusive language is the best way to go.

Use this with anecdote and emotive language, and you’ll have a pretty promising piece.

Persuasive techniques can be super annoying to study and memorize.

But the best thing you can do is choose a couple of your favorites (especially the five we’ve described for you) and stick with them.

Once you’ve accomplished these five, you’ll be smashing out the rest of the techniques in no time.

• Filmmaking Advice
• Filmmaking Exercises
• Shot Composition
• Persuasive Language
• Animal Farm
• The Hunger Games
• Year 9 English
• Year 9 Media
• Year 10 Media
• Representation
• Representations of villains
• Media forms in production
• Australian Stories
• VCE Media Unit 2
• Narratives and their contexts
• Agency and Control
• School-Assessed Task

Analysing Persuasive Language

When you read an article, it’s important to clarify the issue being debated. When you’re identifying the issue, phrasing something as a question can often help clearly state what is being argued over.

• Should teens have the right to private medical appointments?
• Should euthanasia be legalised?
• Should fox poisoning be banned?
• Should heroin be decriminalised?

IDENTIFYING THE CONTENTION

Contention is simply another word for point-of-view or opinion. Read the piece of persuasive writing carefully. What does the writer believe? Starting a sentence with the word ‘that’ can help you identify the writer’s contention.

• That reality television is a waste of time.
• That teens should have access to private medical appointments
• That fox baiting should be banned.

IDENTIFYING TONE

Tone refers to the overall feeling of a piece of writing. Here are some useful words to help you describe tone:

• Logical: rational, reasonable, analytical, cogent.
• Neutral: impartial, balanced, objective, unbiased.
• Informed: knowledgeable, well-read.
• Passionate: emotional, emotive, ardent, vehement.
• Witty: humorous, satirical, lighthearted, tongue-in-cheek.

Persuasive techniques

Writers can use a range of techniques to persuade. When you’re reading persuasive writing—or writing persuasively yourself—you need to think carefully about how techniques like these are used to position the reader to accept a particular point of view.

• Alliteration .  The repetition of words starting with the same to create emphasis, e.g. ”And I can tell you it is distressing beyond words to watch an animal suffer like that and not be able to alleviate its agony.”
• Allusion. An allusion is a figure of speech that indirectly references something, such as a novel, song, play, television program, poem, a religious text, historical figure or event. Because allusions are indirect, the reader is required to make the connection themselves. In persuasive writing, allusion prompt readers to think about the issue in the context of such associations. The use this technique also allows the writer to ingratiate themselves with readers, who often feel clever if they pick up on a particularly subtle allusions. 
• common sense
• family values
• Analogy. An analogy draws a comparison between two things to illustrate a point, e.g. “I’d like to have a new retina Macbook, for instance. But when I went to the Apple Store and tried to walk out through the front door without paying for it, waving off the protests of the blue shirted store Nazis because, “It’s OK, I’m just torrenting it,” that didn’t work out so well for me.” – John Birmingham, ‘Why are you still stealing Game of Thrones?’
• Anecdotes .  Short, personal stories that help to illustrate a point, e.g. “For my three most recent books, on motherhood, cancer and nursing, I interviewed more than 300 people about the nuts and bolts of what our incredibly short time on this planet is really about – life, death, family and love. If there is one thing I can guarantee, it’s that there will never be a person who lies on their deathbed, shaking with rage, sobbing, ‘Dear God, I wish I’d spent more time watching MasterChef.'”
• Colloquial language.  Writers will often use everyday language to make themselves seem down-to-earth, e.g. “Fairness is the cornerstone of our constitution and our national identity. But as we head into an election year, I think we need to ask ourselves whether we really believe in a fair go for all.”
• Absence makes the heart grow fonder.
• Alls well that ends well.
• As light as a feather.
• Time will tell.
• Connotations.  All words have connotations or associations. Some words, for example, may have the same literal meaning but very different connotations. Connotations may be negative or positive. Imagine an argument about dangerous breeds of dogs, for example, there are lots of synonyms for the word ‘dog’—pooch, hound, puppies, mongrels. If you were making an argument that certain breeds should be banned, which words would you choose?
• Emotive words.  Words that provoke an emotional reaction from the audience, e.g. “But no, people from the bush were saying it is cruel to kill foxes with a poison that causes a slow, agonising death.”
• Evidence.  Writers will often use evidence – which might take the form of facts, figures, quotes or graphs – to help support their argument, e.g. “According to the Australian Bureau of Statistics, males are 400 per cent more likely to commit an offence intended to cause injury than are females.”
• Expert opinion. Sometimes writers will use the opinion of experts to give further weight to their argument, e.g. “A new research report by Victorian doctors illustrates why: because when kids are worried their parents will be told their private medical details, they simply don’t go to the doctor.”
• Hyperbole.  Writers often exaggerate or overstate something to help persuade readers of their point of view, e.g. “Our experts will tell you a million reasons why it can’t or shouldn’t be done here. They have turned excuse-making into an art form.”
• Inclusive language.  Inclusive language – using the words ‘we’ or ‘us’ – is often used to get a reader onside, e.g. “ We might not like it, but our kids’ right to confidential medical advice should take precedence over our right to know about it.”
• Imagery.  Descriptive writing can be a powerful persuasive technique. Describing something vividly can persuade readers.
• Jargon. Jargon refers to highly specialised words or phrases often associated with particular areas of study or research. Jargon helps experts explore and communicate complex ideas with each other. Although it might be difficult for mainstream readers to understand, the use of jargon in persuasive writing can help create the impression that a writer is knowledgeable. It can lend an air of authority to their writing, its complexity conveying that a writer has taken the time to understand complex ideas and their contention is well-considered, e.g. “When it comes to improving education, the evidence is clear: focus on pedagogy, interdisciplinary learning, flipped classrooms and cultivating the metacognitive.”
• Logic.  A logical, well-structured argument can be very persuasive.
• Metaphor.  Metaphors, when one thing is described as another, help to persuade by describing, e.g. “I’ve been dying of it all week and can hardly type this column because of the Niagra of snot pouring down my face and the painful fires of a thousand suns burning in my joints and muscles , which being manly muscles are able to carry a much heavier load of pain than lady muscles.”
• Pun.  A play on words often relying on homophones, homonyms or rhymes, e.g. “It’s been a trying year for rugby league, what with betting scandals, controversies over players’ alleged off-field behaviour and an unseemly on-field brawl that marred the sport’s reputation on approach to the finals.” Another example: “Racism is no black and white issue”.
• Repetition. The repetition of words, phrases and ideas can be used to reinforce an argument and drive home the message to a reader, e.g “It has been well established here and overseas that if teenagers think they can see a doctor in confidence, they are more likely to do so, more likely to go back for repeat visits, and more likely to disclose sensitive information.”
• Rhetorical question.  A question where the answer is obvious, can help lead readers to a particular conclusion, e.g. “It has been well established here and overseas that if teenagers think they can see a doctor in confidence, they are more likely to do so, more likely to go back for repeat visits, and more likely to disclose sensitive information. And isn’t this the outcome we want? “
• Sarcasm.  A mocking tone, e.g. “Not all of us can write Max Walker’s How to Hypnotise Chooks, you know – for many years the biggest-selling title in Australian literary history.”
• Simile.  Similes, when one thing is compared to another, can help to persuade by describing, e.g. “…as dumb as a sack of hammers…”
• Tone.  The tone of an article or speech refers to its overall feeling. Is it passionate? Logical? Reasonable? Mocking? Humorous?

THINKING ABOUT PERSUASIVE LANGUAGE

The best way to understand how persuasive language can be used to convey a point of view is by reading examples of persuasive writing. Read the newspaper on a daily basis, particularly the editorials and opinion pages. This will not only help you keep abreast of current events, it will also help you develop the language skills necessary to do persuasive writing yourself.

Read the following articles and answer the questions below to help you develop an understanding of how writers persuade.

• Bah, humbug to consumerism!
• Free public transport is fare and reasonable
• A little heart will fix homelessness
• The fabric of equality: what I learned from my uncomfortable school uniform
• Reading more relevant than ever
• Game over for video games and violence
• Masking up makes a difference
• Plastic: what a load of rubbish
• Fairer funding for schools

Reading and annotating

Before you get started, you need read the text carefully and annotate it, identify:

• persuasive devices

You can use this planning sheet to help you think about an article.

Persuasive technique

Emotive language

Connotation

“They had eaten it during a weekend trip to the high country and died horribly .”

“…stop foxes being culled in this barbaric manner. Use your voice, they said, spread the news and stop an inhumane practice.”

Makes the reader feel sorry for the animals who eat the bait and builds a case for a ban on the poison.

The word “barbaric” makes the reader feel like this is uncivilized. The word “inhumane” has a powerful effect on the reader convincing them that it is cruel.

Argument analysis essay

In English, you will often be asked to write an essay about how writers or speakers have used language to persuade.

An introduction to an argument analysis essay describes the issue generally, the author’s contention and tone. When remembering what to include in the introduction to an argument analysis essay, you can use the acronym FATCAT. 

• Form.  What is the form of the piece of writing? An opinion piece? Letter to the editor? Speech?
• Author.  Who wrote the piece? What is their involvement in the issue?
• Title.  Make sure you include the title somewhere in your introduction. 
• Contention.  What is the writer’s point of view?
• Audience.  Who is the intended audience of the article?
• Tone.  What tone does the writer adopt?

Here is an example argument analysis about an article about poisoning foxes:

There has recently been considerable controversy over the use of 1080 fox bait to control Victoria’s fox population. In his opinion article ‘They’re pests but cruelty is inexcusable’, writer Dmitri Kakmi argues in a logical and, at times, emotive tone that fox baiting is cruel and inhumane, attempting to persuade both Victorians and lawmakers that we must change this barbaric practice.

Body paragraph

In the body paragraphs of an argument analysis essay, you will identify an argument, then discuss the persuasive techniques that a writer uses to support that argument. Always make reference to how different techniques make the reader feel or react.

We use the AAPEE structure when writing about this article.

• Argument,  Identify an argument.
• Analysis.  Analyse how the writer makes the argument overall.
• Persuasive technique.  Identify a persuasive technique used to make this argument.
• Example.  Given an example of that technique
• Effect.  Explain its effect on the audience.

You may repeat the PEE part as many times as you like!

O’Brien argues that parents should trust the professionalism of doctors, allowing teens to have private medical appointments. In making this argument, O’Brien recognises that, when it comes to their children, parents are likely to be swayed by the advice of experts, which means she approaches this in a logical manner relying heavily on evidence and the suggestion that parents should trust medical professionals. She supports this argument with the use of evidence, referring to “a new research report from Victorian doctors” which indicates children should have the right to private medical appointments. This use of expert opinion suggests that O’Brien’s contention has widespread support by a trusted body of professionals and her use of this evidence positions parents to contemplate whether their right to know surpasses their children’s health. Furthermore, O’Brien uses the positive connotations of the word “professional” when she states there are times when parents should “defer to other professionals whose job it is to protect our kids”. The word ‘professionals’ has connotations of experiencing and training, further emphasising their credibility in the eyes of parents who might be wary of allowing their teenagers to have private medical appointments.  

Writing a conclusion

Analyse the writer’s conclusion. Conclude by discussing how the writer makes their final argument. Why does the article end in that way? The last paragraph will often be a final plea to the reader, a call to action or a dramatic statement intended to linger in their reader’s mind.

Persuasive Writing Guide for GCSE

This persuasive writing guide for GCSE is designed to support teachers and students of CCEA English Language Unit 1 Writing for Purpose and Audience. Despite the title ‘Writing for Purpose and Audience’, the task is assessing students’ ability to write persuasively.

I hope this guide is helpful. Scroll to the bottom to download the printable guide for your own revision notes, or to photocopy for your class.

What is persuasive writing?

Persuasive writing is a form of non-fiction writing which aims to get the reader to agree with the writer’s point of view. Writing persuasively helps students to defend an argument, an important skill for academic study, if they go on to university. It also helps to build their confidence in formulating a point of view.

Persuasive writing can also be referred to as argumentative writing or discursive writing.

What exam boards require students to do persuasive writing at GCSE?

I have mentioned already, this guide is written for my own CCEA GCSE students. 

CCEA’s English Language Unit 1 Task 1 is called ‘writing for purpose and audience’. It asks students to write a persuasive response to an unseen topic for a specific audience. The task is worth 87 marks (there are 150 marks available for the whole paper).

WJEC’s GCSE English Language Unit 3  Section B asks students to complete two persuasive writing tasks. Each one is worth 20 marks, so 40 in total (there are 80 marks available for the whole paper).

Will students know the topic, purpose and audience in advance of the exam?

For the first time in 2023, CCEA released Advanced Information for a number of subjects, including English Language GCSE. For Unit 1, CCEA told us that the audience would be your classmates. That’s it! Not much to go on! You can  look at the document here . 

WJEC also released similar information for their candidates, indicating that the focus for Unit 3 would be an article for the first task and a talk for the second. You can  check the document here .

Where do we see persuasive writing?

In the real world, we are surrounded by persuasion. We see it on billboards, in advertisements, in politics, and in many aspects of our everyday lives, such as at home or at school. If you have ever tried to convince someone to do or give you something, then you are already more than a beginner.

Political speeches

 job interviews.

Advertising

Motivational speeches.

Students will be familiar with the language of media and advertising from KS3 study. They tend to do well with this style of writing as they are using lively, exaggerated expressions and cultivating a positive relationship with their reader/audience. It can also be an emotive topic: students feel quite passionate about the topics that come up.

What topics could come up in GCSE persuasive writing?

In general, the topics students are asked to write about are topics they are familiar with. CCEA do not expect students to have memorised facts and statistics about a range of topics. Instead, they must write from their own ideas, opinions and experiences. Here are some past paper topics, and a few more that I think would be great to give to students:

• Should school uniforms be mandatory?
• Should students call their teachers by their first name?
• Should the whole world go vegan?
• Should the voting age be lowered to 16?
• Is social media harmful to young people?
• Should the legal drinking age be raised?
• Should homework be abolished?
• Is artificial intelligence ethical?
• Should junk food be banned from schools?
• Is climate change our responsibility to fix?
• Is technology making us more or less social?

Teaching ideas for persuasive writing

• Get students talking: debate the topics
• Double up the same written practice tasks with speaking and listening assessment (individual)
• Use a  random name selector (try this one)  to select topics and get students to persuade their partners for 30 seconds
• Watch famous  persuasive speeches – try this site.  Annotate and discuss what works. This is a great lead into Unit 3 Study of Spoken Language CA

What do students find difficult about persuasive writing?

1. getting the right tone.

A big part of the CCEA assessment is matching the style and tone of your writing to the audience. Sometimes the audience is your classmates but it could also be the examiner, the school community or a specific situation, for example a Primary 6 class. Students need to vary their tone, vocabulary and content to suit the audience. 

I find that some students struggle to balance the need for formality (it’s an English exam) with a casual tone (to suit their classmates, for example). This takes practice for most students.

2. Writing accurately

As with all written tasks, students are assessed on a range of skills, but approximately a third of the marks in the CCEA, and half in WJEC, are awarded for accuracy of spelling, punctuation and grammar, vocabulary and sentence structure, etc. 

3. Using a range of language devices to make the writing lively

A big part of the assessment of quality in this task is in the students’ ability to manipulate language to persuade. There are many mnemonics for persuasive language devices. Here’s mine: PASS ME A FOREST. 

4. Developing detail

This task requires students to plan and take a well structured approach. The written response needs an introduction, main paragraphs which outline the main arguments and a conclusion. Each of the main paragraphs needs a clear point/topic sentence, giving the response a range of persuasive ideas. The CCEA task is allocated 55 minutes. There is an expectation of length: three sides of exam paper are included in the exam booklet. The best responses will be concise enough not to waffle on, but well developed enough to use the space to fully convince the reader.

I hope you found this guide useful. Let me know what else I can add, or what I have left out! 

Download the guide here:

Check out the rest of the Persuasive Writing mini-series: